Social Media Decoded

Are you struggling to show up confidently online and clearly communicate your brand message? In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle’s Elevate & Empower Community. Robin shares what wasn’t working in her marketing, the mindset shifts she experienced, and the exact strategies they implemented to help her brand get more aligned, visible, and impactful. If you’ve ever felt overwhelmed trying to show up online, or wondered what it's like to get expert support in a community format. 🎧 You’ll Learn: What was keeping Robin from showing up consistently online The breakthrough moment that helped her clarify her message How Michelle’s Elevate & Empower Community helped her unlock confidence and strategy Tips for building visibility as a purpose-driven brand Advice for women who feel invisible in their niche Whether you’re a coach, creator, or multi-passionate entrepreneur, this conversation will inspire you to stop playing small and get visible with purpose. 🔗 Resources & Mentions: Connect with Robin: @nessynutri Learn more about Michelle’s 30-Day Visibility Container: DM “READY” to @michellelthames Work with Michelle: https://www.michellethames.com Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Book a Power Hour Strategy Session HERE Free 7 Day Authority Shift: Private Audio Experience Story Strategy Guide (Free Download): HERE Shop the Visible & Booked Merch Collection: HERE Learn more about the elevate & empower community here Follow Michelle on Instagram: @michellelthames Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! ✨ Loved this episode? Subscribe, leave a 5-star review, and share it with a friend who needs the encouragement to finally get visible! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is for you. Key Topics Covered: The reality of podcasting in 2025 (and why “just posting” isn’t enough) The one-sentence promise every podcast needs How to create bingeable, searchable episodes listeners can’t resist Why consistent publishing matters (and how to batch like a pro) The power of shareable episodes, shoutouts, and community-building How to tap into other people’s audiences to accelerate growth Repurposing your podcast for Reels, Shorts, and LinkedIn Visibility hacks for all ages and backgrounds—no fame required! Real examples from Michelle’s own clients and listeners Simple steps to avoid “podfade” and build momentum Action Steps: Define your show’s promise and who it’s for Brainstorm 3 “pillar episodes” and give them SEO-friendly titles Repurpose each episode into 2–3 social posts this week Pitch yourself to another podcast (or ask a friend for a swap) Screenshot this episode, share on IG or Threads, and tag @socialmediadecodedpod Links & Resources: Book your Power Hour (Podcast Strategy) HERE Podcast Launch Kit Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Book a Power Hour Strategy Session HERE Free 7 Day Authority Shift: Private Audio Experience Story Strategy Guide (Free Download): HERE Shop the Visible & Booked Merch Collection: HERE Follow Michelle on Instagram: @michellelthames Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram: @michellelthames Podcast growth 2025, how to start a podcast, grow your podcast audience, Michelle Thames, Social Media Decoded podcast, podcast strategy for beginners, podcast marketing, how to get podcast listeners, audio content tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram engagement in 2025 has shifted—so what’s actually working now? Michelle Thames breaks down why likes and comments are down, how the IG algorithm has changed, and the exact 5-day action plan that’s helping everyday people, creators, and business owners revive their reach and community. Plus, Michelle announces the launch of her new Visible & Booked merch collection—perfect for anyone ready to be seen and celebrated online! Key Topics Covered: Why IG engagement is down for so many in 2025 The algorithm’s new focus on saves, shares, and authenticity How anyone can get discovered with IG SEO (captions, alt text, keywords) The 3 most common engagement mistakes (and real listener examples) Michelle’s “5-Day IG Engagement Fix” that works for any niche How to connect, build community, and make your content truly shareable The power of showing up—on Stories, Reels, and in your DMs How to get involved with the show: comment on Spotify, join the conversation on Threads, or DM Michelle on IG Action Steps: Try the 5-Day IG Engagement Fix (poll, carousel, go Live, shoutout, ask for saves/shares) Reply to Michelle’s Q&A on Spotify or tag @michellelthames on Threads and IG with your results Check out the new Visible & Booked merch and share how you’re wearing it! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Book a Power Hour Strategy Session HERE Free 7 Day Authority Shift: Private Audio Experience Story Strategy Guide (Free Download): HERE Shop the Visible & Booked Merch Collection: HERE Follow Michelle on Instagram: @michellelthames Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram engagement tips 2025, IG algorithm 2025, Instagram SEO, how to get more engagement on Instagram, Michelle Thames, social media podcast, IG content strategy, Instagram tips for beginners, visibility online, podcast for creators Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think you need a big audience to start making sales? Think again. In this episode, Michelle Thames shows you how to build authority, connect with your ideal clients, and grow your business—even if you have fewer than 1,000 followers. This is your permission slip to stop waiting for growth and start selling now. What You’ll Learn in This Episode: Why audience size doesn’t equal income The truth about micro-audiences and high-converting content How to build real trust with a small but mighty audience Michelle’s step-by-step visibility-to-sale framework that works with any following How to create content that speaks directly to your dream clients The one mindset shift you need to start selling with confidence today Tips to leverage DMs, stories, and authority-building content to drive results Real client examples of how Michelle’s strategies helped generate sales from less than 1,000 followers Key Takeaways: You don’t need more followers—you need more focus Connection converts better than content that tries to reach everyone Small audiences offer intimacy, clarity, and higher engagement Authority content + trust = consistent sales (even with fewer eyes) Selling is a skill, not a follower count—and you can learn it Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this milestone episode, Michelle Thames pulls back the curtain on how she built one of the top-ranked podcasts in marketing with over 500 episodes. Whether you're just starting or want to stay consistent with your show, this episode gives you the mindset, systems, and strategy to build a podcast that grows your brand, attracts aligned clients, and stands the test of time. What You’ll Learn in This Episode: How Michelle went from zero listeners to a top marketing podcast in the U.S Why consistency is the #1 secret to podcast growth (and how to stay consistent) The systems Michelle uses to batch, repurpose, and promote her episodes How to use your podcast as a visibility engine—not just a platform Real talk: what most people don’t tell you about podcasting and monetization The mindset shifts that kept Michelle going even when growth felt slow How to use your podcast to get speaking opportunities, brand deals, and clients Lessons from 500 episodes that can shortcut your own content journey Who This Episode Is For: Aspiring or current podcasters who want to grow an audience and stay consistent Entrepreneurs and coaches who want to use podcasting to build authority Creators looking for a long-term platform to grow visibility and trust Multi-passionate business owners who want a content hub that fuels their ecosystem Key Takeaways: Your podcast can be the most powerful pillar in your content ecosystem You don’t need fancy equipment—just clarity, consistency, and a system Every episode is a chance to lead, teach, and sell without sounding salesy Podcasting is a long game, but it delivers long-term visibility and ROI 500 episodes is proof that showing up pays off—your voice matters Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping entrepreneurs earn $200/day from their audience? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames breaks down how to master omnipresence and build a digital ecosystem that keeps your brand top of mind across every platform. You'll learn how to create intentional visibility, multiply your content, and build trust at scale—so you're not just showing up, you're unforgettable. What You’ll Learn in This Episode: What “omnipresence” really means (and why it’s not about being everywhere at once) How to create a streamlined digital ecosystem that saves time and multiplies your message The exact platforms to prioritize if you're a multi-passionate entrepreneur Michelle’s weekly visibility workflow across podcast, Instagram, email, LinkedIn, and YouTube How to repurpose 1 piece of content into 7 without losing your voice or vision Why being consistent is more powerful than being viral The #1 mistake entrepreneurs make when trying to “do it all” How to build brand recognition and trust through smart, repeatable systems Who This Episode Is For: Entrepreneurs who feel scattered across platforms and want a streamlined system Service providers and coaches building authority and trust online Personal brands ready to expand visibility beyond Instagram Creators who want to work smarter, not harder, to grow their reach Key Takeaways: Omnipresence isn't about burnout—it's about systems Your ecosystem should revolve around one core message and signature offer Start with one content pillar (like your podcast or blog) and build around it Repetition builds recognition—and recognition leads to revenue The more visible you are across platforms, the faster people trust and buy Resources Mentioned in This Episode: Free 7-Day Visibility Audio Challenge ON DEMAND INSTAGRM TRAINING Join the Elevate & Empower Community for expert guidance and support Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re tired of creating content that doesn’t lead to clients, this episode is your roadmap. Michelle Thames breaks down exactly how to create authority content that builds trust, gets shared, and drives sales—without needing to post every day or follow every trend. In this powerful, strategy-packed episode, Michelle shares how she went from invisible to in-demand by using her signature content pillars to build authority and monetize her personal brand. Whether you're just getting started or want to elevate your online presence, you'll walk away with a clear plan to position yourself as the expert your audience has been searching for. 👉 This is more than visibility—it’s content that gets you paid. What We Cover: What authority content is—and how it's different from regular content The three types of content you need to be seen as the go-to in your niche How to shift from “inspiration-only” to strategic, trust-building content How to infuse your voice and expertise into every post, podcast, or email Why storytelling + teaching = the most powerful content combo How to use authority content to attract ideal clients and speaking invitations Michelle’s visibility framework for building a recognizable and profitable brand Real examples of authority content that converts Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! 📩 Business & Speaking Inquiries: [email protected]🌐 Website: michellethames.com Subscribe & Review:If you found this episode valuable, be sure to follow the show and leave a 5-star review! It helps more multi-passionate women entrepreneurs find the strategies and support they need to thrive online. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames explains why consistency is the true key to building a magnetic personal brand that gets noticed and paid. She breaks down how to show up regularly, even when life gets busy, and how consistent content leads to long-term visibility, trust, and income. What You’ll Learn in This Episode Why consistency is more important than creativity when building your brand The difference between brand awareness and brand authority—and how consistency drives both Michelle’s framework for staying consistent even when you’re short on time or motivation How to build a content schedule that aligns with your energy and capacity What consistent visibility really looks like (it’s not daily posting) How to track and measure the ROI of consistent brand-building Common reasons people struggle with consistency and how to overcome them Who This Episode Is For Entrepreneurs and service providers building a brand from scratch Coaches and creators who want to increase their visibility and trust factor Busy business owners who struggle with showing up regularly online Multi-passionate women building brands across multiple platforms Key Takeaways Your audience buys from the brand they see the most—not necessarily the best You don’t need to post daily, but you do need a repeatable system Consistency compounds—what you do today impacts how you get paid next month The key to consistency is simplicity: pick fewer platforms and master them A clear brand message helps you show up confidently and create content faster Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study. What You’ll Learn in This Episode The #1 mindset shift you need if you want your podcast to drive sales How Michelle uses her podcast as the foundation of her digital marketing ecosystem The 3 key content types your podcast needs to attract high-ticket and community clients How to repurpose each episode across platforms like Instagram, LinkedIn, and email What most entrepreneurs miss when it comes to using their podcast for visibility A weekly workflow that saves time and maximizes client conversion How to promote your services without sounding salesy or pushy Who This Episode Is For Coaches, consultants, and service providers with (or starting) a podcast Entrepreneurs ready to turn their voice into their most valuable marketing asset Podcasters who want to use their show to build trust and drive traffic to offers Anyone who wants to convert listeners into clients consistently Key Takeaways Your podcast doesn’t need to be huge. It needs to be strategic. Every episode should lead your listener toward a next step—whether it’s a freebie, webinar, or call Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel Repurposing is essential: one episode can become 10+ pieces of content You can use storytelling, client case studies, and solo teaching to position yourself as an expert Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer Resources Mentioned in This Episode Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames) Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode of Social Media Decoded, Michelle Thames sits down with FICO-certified credit expert and YouTube strategist Calvin Russell Jr., CEO of 850 Club Credit. Calvin breaks down how he built a profitable real estate and credit consulting business by leveraging the power of content creation, especially on YouTube. He shares actionable tips for improving credit, generating consistent leads, and creating a sustainable online presence, without paid ads. If you’ve been curious about how to use YouTube for business growth or want to get your finances in order while building a brand, this episode is packed with gems. What You’ll Learn in This Episode: How Calvin used YouTube to build a 7-figure business and attract daily leads Credit tips that help clients qualify for mortgages and build wealth Why content consistency beats perfection every time The mindset shift entrepreneurs need to scale without burnout Real talk on creating legacy and financial freedom as a business owner Guest Info:Calvin Russell Jr.CEO of 850 Club CreditYouTube: youtube.com/@850clubWebsite: 850clubelite.comInstagram: @mrpark850 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Michelle Thames breaks down why posting every day isn’t the key to growing your business on Instagram. Instead, she shares a proven visibility and conversion strategy that gets real results—even if you post just a few times a week. If you’re tired of content that doesn’t convert, this episode shows you what actually works. What You’ll Learn in This Episode Why daily posting can be hurting your engagement and clarity How to shift from quantity to strategy and increase your visibility with less content The content mix that builds trust and leads to sales How to position your brand as the go-to expert in your niche The exact weekly posting framework Michelle teaches her clients to attract high-quality leads How to repurpose content and extend the life of every post What Instagram’s algorithm actually rewards (and how to align your strategy) _________________________________________________________________ How to get clients on Instagram Instagram content strategy for entrepreneurs Instagram posting strategy 2025 Content that converts on Instagram Social media marketing without burnout What to post on Instagram to get sales Instagram tips for business owners How often should I post on Instagram Who This Episode Is For Entrepreneurs frustrated with inconsistent results on Instagram Creators and service providers spending too much time posting without ROI Coaches and digital product sellers looking to grow with less content Anyone who wants to convert followers into paying clients more effectively Key Takeaways It’s not about how often you post, but what you post and how you position it Strategic visibility builds authority faster than daily content You need a clear call to action and consistent brand messaging in every post Focus on building relationships and trust—not just visibility Learn the difference between content that entertains and content that converts Resources Mentioned in This Episode Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” to Michelle on Instagram @michellelthames) July 19 Webinar: “Get Visible & Booked Without Burnout” Elevate & Empower Coaching Community — Learn how to build your content system and visibility engine with expert support Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode walks you through how to stay visible on Instagram when you're exhausted, managing a full plate, or simply feeling unmotivated. Michelle Thames shares a simplified approach to content that keeps your brand top of mind without burning you out in the process. What You’ll Learn in This Episode Why Instagram feels like a chore when you’re overwhelmed and what to do instead The simplified visibility strategy Michelle uses with her clients who are short on time A weekly content plan you can follow even when you’re low-energy or creatively drained How to use voice notes, behind-the-scenes footage, and low-lift content to stay consistent What to stop doing immediately if you want to preserve energy and still grow online The mindset shift you need to create sustainably and show up powerfully A practical way to organize your Instagram workflow to save time each week ______________________________________ Instagram marketing when busy Consistent Instagram content strategy Instagram for tired entrepreneurs Social media without burnout Easy content plan for Instagram Visibility strategies for small business Instagram time-saving tips Who This Episode Is For Entrepreneurs who want to market their business without sacrificing peace Coaches, creators, and service providers trying to maintain visibility with limited time Multi-passionate women growing their brand while balancing other priorities Anyone feeling stuck or inconsistent on Instagram Key Takeaways You don’t need to show up every day to grow. You need a strategy that works with your life. Your best content already exists. Learn how to repurpose and repackage instead of always starting from scratch. Prioritize clarity over creativity. Simple, direct content performs better than overly produced trends. Focus on energy-efficient content creation tools like templates, systems, and batching. Instagram growth is not about perfection. It’s about being visible with intention. Resources Mentioned in This Episode Michelle’s 7-Day Visibility Audio Challenge. DM “CHALLENGE” on Instagram @michellelthames to receive it. Registration for the free July 19th webinar “Get Visible & Booked Without Burnout” The Elevate & Empower Coaching Community, where you can implement what you learn with accountability and support Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What You’ll Learn in This Episode: The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing How to create urgency and demand for your events using Instagram Stories The authority-building moves that made Michelle’s audience trust her enough to buy premium offer The role of consistency and intentional storytelling when launching in a “small but mighty” way Tips on audience engagement, community nurturing, and visibility that builds long-term success How to plan content strategically to build buzz around a launch or event Listener Q&A: “How do I sell if I’m not blogging anymore?” “How do I create a content strategy when I feel overwhelmed planning it all out?” If you're searching for: How to sell out retreats using Instagram Marketing strategies for small events Instagram Story sales strategies Organic content launch tips How to build authority with Instagram This episode delivers real, tested strategies that work. Perfect For: Coaches, consultants, and creators planning retreats, events, or premium offers Entrepreneurs looking to grow their personal brand authority and sell with Instagram Multi-passionate women who want to build visibility and revenue—without burning out Key Takeaways: Selling doesn’t require a giant audience — it requires connection and clarity Instagram Stories can become your best sales tool when used with intention Your audience wants to be part of something—storytelling makes them lean in Retreats and events sell best when people can visualize the transformation Resources: Want my full system for selling with stories? Join my 7-Day Visibility Audio Challenge (DM me “CHALLENGE” on IG @michellelthames) Join my FREE Webinar all about Instagram July 19th HERE Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think you need 10K followers to get clients? Think again. In this episode, Michelle Thames breaks down the real reason why your audience size doesn’t matter as much as you think — and what actually moves the needle when it comes to visibility, authority, and sales. If you're tired of chasing numbers and ready to make your small audience work for you, this is the episode you need. What You'll Learn in This Episode: The truth about audience size vs. audience quality — and why chasing vanity metrics keeps you broke How to identify your "conversion content" and use it to build trust fast Michelle’s 3-part framework to nurture a small but mighty audience into paying clients Real client examples of how entrepreneurs with under 1,000 followers have made consistent sales The biggest mindset shift you need to finally get seen and paid without burning out on content How to craft content that connects, converts, and positions you as the authority — even in a crowded niche Why This Episode Matters If you're searching for: How to grow your business with a small audience How to make sales on Instagram without 10K followers Client attraction strategies for solopreneurs High-converting content plan for small creators Content that builds trust and authority fast This episode will give you the roadmap. Perfect For: Coaches, consultants, and creatives who feel stuck under 1,000 followers Side-hustlers ready to make their online presence profitable Entrepreneurs who want to build authority, visibility, and consistent sales — without posting 24/7 Resources Mentioned: 📌 Michelle’s 7-Day Visibility Audio Challenge — DM “CHALLENGE” on Instagram to join📌 Want more support? Join the the Elevate & Empower Coaching Community today Connect With Michelle: Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales. In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed. In this episode, you’ll learn: ✅ How to leverage micro and nano influencers for massive ROI✅ Why product seeding is the ultimate strategy to launch or scale eCommerce brands✅ The biggest mistakes brands make with influencer marketing (and how to avoid them)✅ Proven ways to integrate influencer campaigns on Amazon, Walmart, and other marketplaces✅ What’s next for influencer marketing in the evolving eCommerce landscape Key Topics Covered: William’s story: From side hustle to eCommerce success The evolution of influencer marketing: Celebrities vs. micro/nano influencers Product seeding strategies that work in 2025 and beyond Actionable tips for selling more on Amazon and Walmart using influencers Viral content creation tips for eCommerce brands The future of influencer marketing: Trends and predictions About Our Guest: William Gasner is the CMO of Stack Influence, a leading influencer marketing platform specializing in connecting brands with micro and nano influencers. A 6X founder and 7-figure seller, William’s work has been featured in Forbes, Business Insider, and Wired. Through his expertise, he’s helped countless brands launch, scale, and dominate their markets. Connect with William: Website: stackinfluence.com Instagram: @stackinfluence LinkedIn: William Gasner Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners Rate & Review: If you loved this episode, please leave us a rating and review on Apple Podcasts. Your feedback helps more entrepreneurs find the show! influencer marketing strategies for eCommerce micro influencer marketing tips how to seed products to influencers selling products with influencer marketing Amazon influencer strategies eCommerce marketing podcast social media marketing for online stores Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling stuck on how to get visible online and turn your content into consistent sales? In this special Q&A episode, visibility strategist Michelle Thames answers your real questions about building a sustainable strategy that grows your audience and income, without burning out or spinning your wheels. Inside this episode, you’ll learn:✅ How to find your niche or “lane” when you’ve shifted away from old platforms like blogging✅ Strategies to find and attract your ideal clients, even if you’re starting fresh✅ The easiest way to plan content without getting overwhelmed by strategy paralysis✅ Why clarity and simplicity are the foundation of sustainable visibility✅ Actionable steps to start showing up strategically this week Whether you’re a coach, service provider, or creative entrepreneur, this episode will help you reset your visibility plan so you can show up confidently, connect with the right people, and finally start getting paid what you’re worth. Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! 💬 Found this episode helpful? Leave a review and share it with a friend who needs a clarity boost! how to get found online, build a visibility strategy, sales tips for small businesses, content planning without burnout, attract ideal clients online, visibility and sales coaching, audience growth for entrepreneurs. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to turn your Instagram and content into a reliable client-attracting machine? In this powerful episode, marketing strategist and visibility expert Michelle Thames shares her proven, step-by-step content plan that helps entrepreneurs book out their services without needing to go viral or post every day. You’ll learn:✅ The exact 3-post weekly content system that balances visibility, connection, and conversion✅ How to rotate themes so your content feels fresh but strategic✅ Why consistency alone doesn’t book clients — and what actually does✅ How to create posts that attract your ideal clients even with a small audience✅ Simple tweaks you can make this week to start turning your content into cash If you’ve been feeling stuck in the posting hamster wheel — this episode will give you a clear, doable plan to simplify your marketing, show up with purpose, and start signing more clients in 2025. Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! 💬 Did this episode shift your strategy? Leave a review and share it with a friend who wants to get booked out! content plan for service providers, weekly Instagram strategy, book more clients with content, simple marketing plan for small business, content marketing for coaches, 2025 content strategy, social media plan for client attraction. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever wonder what really changes when you finally get a clear visibility strategy? In this powerful episode, Michelle Thames dives deep into the transformation of her client Robin Mohammad, founder of Necessary Nutrition, who went from feeling scattered and invisible online to creating a visibility flow that made her content consistent, her days easier, and her brand stronger. You’ll hear Robin’s story in her own words plus Michelle’s breakdown of the key shifts Robin made, including: ✅ Building a 3-post-per-week content system that feels sustainable✅ Creating a lead magnet (her 7-Day Nutrition Reset) inspired by Michelle’s Visibility Challenge✅ Leveraging her role as a speaker to elevate her authority online✅ Moving from chaotic posting to a visibility plan that actually attracts ideal clients Whether you’re a wellness entrepreneur like Robin, a service provider, or a creator who’s tired of posting without results, this episode shows exactly how structure and strategy can help you reclaim your time and attract aligned opportunities. Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! 💬 If this episode inspired you, leave a review and share it with a friend who needs a visibility breakthrough. client case study for visibility strategy, how to build content consistency, content plan for wellness entrepreneurs, grow your business with visibility, Instagram strategy success stories, marketing clarity for small businesses, creating lead magnets that convert. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wondering why you’re posting Reels, Stories, and carousels but still hearing crickets? In this powerful episode, Michelle Thames uncovers the real reasons you’re not getting seen on Instagram, even if you think you’re doing everything “right.” She reveals what’s missing from most IG strategies, why trending audio and posting daily won’t fix visibility problems, and how to finally create content that gets in front of the right people. You’ll learn:✅ The most common Instagram mistakes that keep you stuck in invisibility✅ Why focusing only on engagement or follower count actually backfires✅ How to build an Instagram presence that turns small audiences into paying clients✅ The mindset shift you need to stop chasing virality and start building strategic visibility✅ A simple framework to make your content bingeable and shareable without burning out Whether you’re a coach, consultant, creator, or service provider, this episode will help you transform your Instagram strategy and get seen by the people who matter most to your business. Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Loved this episode? Leave a rating + review and share with a friend who needs better IG results. why your Instagram isn’t working, how to get seen on IG, Instagram visibility tips 2025, improve Instagram engagement, Instagram strategy for small businesses, get more views on Reels, small audience Instagram growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to know how to audit your online presence to stand out online and attract your dream clients in 2025? In this actionable episode, Michelle Thames, marketing strategist and visibility expert, shares a step-by-step guide to performing a full brand audit so your Instagram, website, and digital footprint start working for you, not against you. You’ll discover: ✅ What an effective online presence audit looks like in 2025✅ A 5-step audit checklist to fix your social media profiles, website, and search visibility✅ How to align your messaging and visuals so clients know exactly what you do✅ Why having a clear online presence is more important than posting every day✅ How to build a strong personal brand online that attracts clients without chasing followers Whether you’re an entrepreneur, service provider, coach, or creator, this episode gives you the clarity you need to improve your brand’s visibility and get discovered by the right people. Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!Loved the episode? Leave a review on Apple or Spotify and share with a friend who needs a digital presence makeover! online presence audit, digital brand audit, personal branding for entrepreneurs, how to get visible online, improve Instagram profile, website audit for small business, increase online visibility 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever wish you could ask a marketing strategist your burning questions about getting visible, building authority, and selling online? In this Q&A Sunday episode of the Booked & Visible series, Michelle Thames answers the most common—and powerful—questions from women entrepreneurs and coaches about standing out, growing a community, and making sales with confidence in 2025. From overcoming overwhelm to growing your email list, selling daily without being salesy, and conquering imposter syndrome, Michelle shares actionable advice and the real-world strategies she uses with her clients. Whether you’re just starting out or ready to level up, this episode is packed with tips you can use right now to see results. In this episode, you’ll learn: How to stay visible when life gets busy or unpredictable The fastest way to grow your email list with the right audience Simple, authentic ways to sell every day—without feeling pushy How to become the go-to expert in your niche, even with a small following One thing you can do this week to move your business forward Mindset shifts to beat comparison and imposter syndrome Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Q&A marketing podcast, visibility for women entrepreneurs, selling online, authority building, email list growth, how to get clients, imposter syndrome help, Michelle Thames, Booked & Visible series, social media marketing tips Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to create content that positions you as the go-to authority, attracts dream clients, and brings in daily sales—even if you’re not a millionaire (yet)? In this powerful episode of the Booked & Visible series, Michelle Thames breaks down her signature 5-step content system for women entrepreneurs and coaches who want to build a magnetic brand and grow their income with ease. Michelle shares the real strategies, frameworks, and examples that help her—and her clients—stand out online, nurture community, and make consistent sales. No more random posting or guessing what works: this episode is your roadmap for planning, batching, and executing content that gets you noticed and paid. In this episode, you’ll learn: Why having a repeatable content system is the secret to sustainable business growth The 5 content pillars every entrepreneur needs for authority and sales How to batch, rotate, and schedule your posts for maximum impact Ways to use storytelling and social proof to build trust and credibility The art of adding clear calls to action without feeling pushy Real results and “receipts” from Michelle and her clients who use this system How to infuse millionaire mindset and strategy—even if you’re still on the way Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!content system for entrepreneurs, how to get daily sales, authority content strategy, women entrepreneur content plan, social proof in content, batching content, magnetic brand, millionaire mindset for business, Michelle Thames, Booked & Visible podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tired of sleazy sales tactics and bro marketing that just don’t feel right? In this episode of the Booked & Visible series, Michelle Thames reveals the five authentic sales strategies that are working for women entrepreneurs and coaches in 2025.Learn how to sell with confidence, build genuine connections, and attract clients who want what you offer no pressure, no gimmicks, just results. Michelle shares her real-life receipts, client wins, and the simple mindset shifts that help you stop dreading sales and start converting with ease. If you’re ready to ditch outdated hustle culture and start selling in a way that feels good—and gets results—this episode is your new sales playbook. In this episode, you’ll learn: Why bro marketing is dead (and what’s replacing it) Five authentic sales strategies for modern entrepreneurs How to teach first, sell second (and why it works every time) How to use social proof, DMs, and storytelling to drive conversions Real-world examples from Michelle’s business and clients The art of using soft CTAs to invite—not push—your audience to work with you Why making it safe to buy from you increases your sales and referrals Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! authentic sales, how to sell online, no bro marketing, women entrepreneur sales tips, social proof selling, content that converts, selling in the DMs, sales strategies for coaches, visibility podcast, Michelle Thames, Booked & Visible series Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tired of posting, emailing, and showing up on Instagram—only to feel like nobody’s buying? In this episode of the Booked & Visible series, Michelle Thames shares her step-by-step 2025 playbook for building an email list and Instagram community full of loyal buyers—not just passive followers. Michelle walks you through the proven strategies she and her clients use to grow an engaged audience, nurture genuine relationships, and turn community members into paying customers. Whether you’re starting from scratch or ready to uplevel your audience, this episode will show you exactly how to create a list and community that responds, engages, and buys from you every week. In this episode, you’ll learn: Why focusing on community (not just followers) leads to more sales How to create a simple, irresistible freebie that attracts your ideal clients The weekly email and IG story strategy that keeps your audience engaged How to use DMs and group chats to nurture real relationships and drive conversions The secret to consistent calls-to-action that get your offers seen (and SOLD) Real client examples and receipts proving this system works—even with a small audience Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Get your FREE $200-a-day Story Strategy guide!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Email list building, how to get clients from Instagram, Instagram community, women entrepreneur marketing, audience that buys, relationship marketing, community-driven sales, list building tips, Michelle Thames podcast, Booked & Visible series Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this high-impact episode of Social Media Decoded, Michelle Thames sits down with powerhouse sales coach Jillian Murphy to uncover the truth about making sales online—without a fancy funnel or website. With over 25 years in sales and more than $100M in closed deals, Jillian shares how she transitioned from a corporate career to building a 7-figure business by mastering direct messaging. Learn how to confidently sell in the DMs, build genuine connections, and convert without sounding sleazy. Jillian also drops her signature strategies for overcoming sales fears, standing out online, and staying consistent—even with a small audience. Whether you’re new to online business or ready to scale, this episode is packed with real talk, action steps, and permission to do sales your way. What You’ll Learn: How Jillian made 7 figures without a website or sales page The biggest sales mistakes most entrepreneurs are making in their DMs Jillian’s exact DM strategy to warm leads and close sales with ease Why traditional sales scripts don’t work—and what to do instead How to shift your mindset from “bothering people” to building value Real examples of closing $10k+ deals via conversation, not automation Guest Info:Jillian MurphySales Strategist & FounderInstagram: @thejillianmurphyWebsite: thejillianmurphy.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you feeling stuck, overwhelmed, or invisible online, even though you’re working hard to grow your brand? In this special episode of the Booked & Visible series, Michelle Thames spotlights client Aleida Clincy, a sole prosperity coach and founder of The Best You Network, who went from losing momentum to booking out her business with Michelle’s proven visibility system. Listen in as Aleta shares her real journey of rebuilding her confidence, creating a strategy, and starting to see fast results (including a flood of new engagements and clients) after working with Michelle. This isn’t just inspiration; it’s your playbook for getting unstuck, taking action, and finally building the audience and business you deserve. In this episode, you’ll learn: The most common reasons women lose visibility and what to do about it How Aleta turned her overwhelm into momentum with a simple, personalized roadmap The 3-step process Michelle uses to clarify your message, organize your offers, and get you seen Why accountability and implementation are the missing links for most entrepreneurs Real, actionable tips you can use this week to increase engagement and start attracting buyers Plus: Michelle’s framework for building community and celebrating every win (even the small ones) An exclusive invite to join the private Visibility Queens IG chat for daily support and accountability How you can get your hands on Michelle’s $67 Visibility Fix framework (just DM “FIX” on Instagram) Details on Michelle’s upcoming open house and live event—be the next name on her sticky note wall! Ready to get visible, get paid, and get your confidence back? DM Sprint to find out more about my marketing sprints Don’t miss the next episode:Tune in tomorrow for Michelle’s proven strategies to build an email list and IG community that buys from you—every single week.Visibility case study, women entrepreneurs, client success story, personal brand visibility, how to get clients online, overcome overwhelm in business, build an engaged audience, Michelle Thames podcast, Booked & Visible series Let’s Stay Connected! Follow Michelle everywhere for daily visibility tips, real talk, and behind-the-scenes business growth: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Facebook: Michelle Thames Tag me when you’re listening so I can share your story and cheer you on!Subscribe, rate, and review the podcast to help more women get visible and paid. Binge the entire Booked & Visible series for your step-by-step visibility and sales strategy for 2025! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thinking about launching a podcast, but not sure where to start—or if it’ll even move the needle for your business? In today’s “Booked & Visible” series episode, Michelle Thames pulls back the curtain on how her podcast became the engine for her brand, community, and client roster. If you want a step-by-step, no-fluff guide to using podcasting as your #1 visibility tool in 2025, this is your playbook. In this episode, you’ll learn: Why podcasting is the most underrated personal branding tool for women entrepreneurs in 2025 The 3 keys to launching a podcast that actually attracts dream clients (not just more followers) How to plan binge-worthy, shareable episodes—even if you’re starting with a tiny audience Michelle’s behind-the-scenes workflow for using one podcast episode across Instagram, LinkedIn, Stories, and email Simple, actionable steps to turn listeners into leads (without being salesy) ✨ Ready to use your voice to grow your business and get paid? Don’t miss the next episode:Tomorrow, Michelle shares a powerful client case study—see how real women go from invisible to booked out using her system. Let’s Stay Connected! Follow Michelle everywhere for daily visibility tips, real talk, and behind-the-scenes business growth: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Facebook: Michelle Thames Tag me when you’re listening so I can share your story and cheer you on!Subscribe, rate, and review the podcast to help more women get visible and paid. Binge the entire Booked & Visible series for your step-by-step visibility and sales strategy for 2025! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you tired of posting every day but still not getting clients? In this powerful kickoff to the “Booked & Visible” podcast series, Michelle Thames unpacks why most “visibility tips” actually keep women entrepreneurs stuck—and reveals the strategies that finally get you seen and paid in 2025. Michelle gets honest about her journey from invisible side hustler to sought-after personal brand and coach. If you’re ready to leave “bro marketing” behind and attract real results, this is your new playbook. In this episode, you’ll learn: Why generic “visibility hacks” don’t work for women (especially women of color and multi-passionate entrepreneurs) The 3-step Visibility Ecosystem that brings in clients—without burning out How to turn social proof (like Michelle’s sticky note wall) into sales What makes people take action (hint: it’s NOT just more content) How to make it easy for dream clients to buy, join, and refer you Plus: Behind the scenes of Michelle’s sold-out November event (and how you can get on the wall) Early access to Michelle’s upcoming Open House on June 29 Your invite to the private Visibility Queens IG chat—get support, daily prompts, and coaching ✨ Ready to get visible and paid? DM “STORY” on Instagram for Michelle’s $200 a day story strategy guide or click here Don’t miss the next episode:Tomorrow, Michelle reveals how to launch a podcast that attracts clients and grows your personal brand—even if you’re starting from zero. Subscribe and binge the whole “Booked & Visible” series for your step-by-step blueprint to stand out and sell out in 2025! This is the FIRST Episode in this series. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames chats with content marketing strategist Carlissa LeBlanc, the founder of CD Creative Co. Agency and host of The Side-HustlHER Podcast. Carlissa shares her powerful framework for creating high-converting content on a tight schedule—perfect for women juggling a 9–5, motherhood, and building a business. You’ll learn: Carlissa’s proven strategy for batch-creating a month of content in one day How to simplify your marketing without sacrificing results The systems she uses to stay visible—even when life gets busy Why marketing consistency is more about strategy than hustle Whether you're just starting your business or managing multiple roles, this episode will help you build visibility and confidence with less stress and more strategy. 📌 Connect with Carlissa:Website: www.cdcreativecoagency.comInstagram: @carlidorlynJoin her newsletter: www.cdcreativecoagency.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If AI feels overwhelming, confusing, or just not you—this episode is exactly what you need. In this week’s episode of Social Media Decoded, Michelle sits down with Kinsey, the founder of Authentic AI®, to break down how entrepreneurs—especially women—can use AI tools to grow their business without losing their authenticity. Kinsey shares her “human-first” approach to AI, how to train ChatGPT to sound like you, and why more women need to embrace these tools for content creation, automation, and time freedom. Whether you’re new to AI or looking to level up your current workflow, Kinsey’s tips will help you integrate tools like ChatGPT in a way that feels aligned, effective, and completely YOU. What You’ll Learn in This Episode: How to use AI to amplify your brand voice (not replace it) The mindset shift every entrepreneur needs to confidently embrace AI Kinsey’s Brand Blueprint Method for training ChatGPT to sound like you Rookie mistakes people make with ChatGPT prompts How to create Reels faster using AI tools The real reason more women need to start using AI—and how it can change your business Links & Resources Mentioned: ✨ Brand Blueprint for ChatGPT 🎥 AI Reels Club 🧠 AI Advocacy Resources 💻 Learn more about Kinsey: diywith.ai Follow Kinsey on IG: @authenticaiforentrepreneurs AI for entrepreneurs, ChatGPT for small business, how to use AI authentically, women using AI, brand voice with AI, AI content creation tips, human-first AI marketing Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames is joined by Cassidy, aka The Copywriting Mama, a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands. Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business needs a clear messaging foundation before writing a single word. Whether you’re struggling to stand out in a saturated market or feeling stuck with your content, this episode will show you how to write with more clarity, confidence, and conversion power. What You’ll Learn in This Episode: What a brand voice really is (and why it’s your business’s secret sauce) The difference between messaging strategy and copywriting How to write content that sounds like you AND attracts ideal clients Tips for finding your voice—even if you don’t feel like a “natural” writer Why oversaturation is a myth—and how to embrace what makes you unique Resources & Links Mentioned: 🛍️ Cassidy’s Offers + Freebies: https://stan.store/thecopywritingmama📸 Instagram: @thecopywritingmama🌐 Website: www.thecopywritingmama.com Keywords for SEO Discovery: how to develop a brand voice messaging strategy vs copywriting how to stand out in a saturated market authentic brand messaging copywriting tips for entrepreneurs finding your voice as a business owner content that converts mompreneur marketing strategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager, to share how she left her corporate job with zero experience and built a 5-figure freelancing business from her bedroom in India. With over 100 clients and a Top-Rated Plus badge on Upwork, Shruti spills the secrets to growing a successful freelance business without relying on social media followers, a YouTube channel, or going viral. Whether you're a virtual assistant, aspiring freelancer, or overwhelmed CEO wondering if it’s time to hire an OBM—this episode is packed with practical tips and real-life inspiration. What You’ll Learn: How Shruti quit her corporate job with no backup plan Her exact steps to landing clients on Upwork with zero experience What a Certified Online Business Manager (OBM) actually does How to scale a freelance business into consistent 5-figure months Tips to avoid burnout, set boundaries, and stay motivated The difference between hiring a VA vs. OBM for sustainable business growth Guest Info: Shruti – Founder of Thriving Mondays Website: https://thrivingmondays.com Upwork Profile: View Here LinkedIn: linkedin.com/in/hello-shruti Episode Quote to Share: "You don’t need to go viral to make money online—you just need the right skills and the courage to start." – Shruti how to start freelancing freelance business tips Upwork success strategy how to find clients on Upwork virtual assistant vs online business manager building a business from home quitting your job to freelance OBM for entrepreneurs online business systems and strategy 🎧 Listen + Subscribe: Don’t miss this episode! Subscribe to Social Media Decoded and leave a review to help more people discover inspiring stories like Shruti’s. Available on Apple Podcasts, Spotify, Amazon Music, and everywhere you listen. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence? In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content that spoke directly to my people. This episode is for entrepreneurs who are tired of overcomplicating their business and ready to simplify, connect, and get paid without burning out. You’ll walk away with:✔️ A breakdown of how I sold out my offer using content and voice notes✔️ The 4 key things that made it successful (and how you can do it too)✔️ How to shift from pitching to inviting in your sales conversations✔️ What to focus on when you want to book clients without launching Because you don’t need to go viral—you need to get clear. And when your offer hits right and your message connects? The sales flow with ease. Want to Sell Out Your Offer Too? Start with my FREE 7-Day Visibility Challenge and show up in front of the people who need your brilliance—without guessing what to post. Do you need a step-by-step roadmap to grow your visibility and monetize your message? My $17 audio course is your next best move. Let’s be friends on the ’gram! I’m always sharing behind-the-scenes, client wins, and marketing gems you won’t want to miss. Follow me @michellelthames. This episode is your reminder that simplicity sells. You already have what it takes; you need the right strategy to back it up. Let’s make your next offer the easiest sell yet. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the thing slowing down your marketing success… is you? If you’ve ever felt stuck spinning your wheels—trying to post consistently, show up on all the platforms, and still hearing crickets—this episode is for you.You don’t need to start from scratch or build a complicated funnel.You need clarity, simplicity, and a strategy that fits your life and your season. In this episode, I’m walking you through the 10-minute marketing audit I’ve used with my private clients to help them clean up their message, tighten their content strategy, and book dream clients without burnout. You’ll walk away with: ✔️ A simple framework to audit your content, bio, and offers✔️ The #1 messaging mistake that’s keeping people from saying YES✔️ A tangible, doable strategy to start marketing with purpose, not pressure Friend, you don’t need more content. You need a better container for your message.Let’s fix that today—together. Ready to Get Visible with Ease? Grab my FREE 7-Day Visibility Challenge and start showing up strategically so your dream clients can finally find you:michellelthames.com/challenge 🎧 Want the full playbook? Download my $17 audio course that teaches you how to build visibility and convert followers into paying clients with ease:Check it out here 📲 Let’s stay connected! Come hang out with me on Instagram, where I share daily tips, wins, and real talk:@michellelthames Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames sits down with Johnathan Grzybowski, co-founder of Penji, a creative-as-a-service platform that helps businesses access top-tier design talent through a simple subscription model. Johnathan shares how he bootstrapped Penji from the ground up—with no investors and no safety net—scaling it into an Inc. 5000 company that has served thousands of clients worldwide. If you're a startup founder, creative entrepreneur, or small business owner looking for bootstrapping tips, branding advice, or scalable business models, this conversation is packed with value. What You’ll Learn in This Episode: How Johnathan scaled Penji without outside funding The biggest challenges of bootstrapping a business (and how he overcame them) What makes customer experience a true differentiator in today’s digital world How subscription-based services are shaping the future of creative work Lessons from managing a high-performing creative team and building long-term client trust Resources & Links Mentioned: 💻 Penji Website: https://penji.co📲 Follow Penji on Instagram: @penji.co🎙️ Dear Dads Podcast: Listen Here💡 Free Ideas Daily: https://freeideas.io how to bootstrap a startup bootstrapped business success stories customer experience strategy building a creative agency subscription business model tips how to start a service-based business creative team management small business branding and marketing 💬 Connect with Michelle: 🌐 Website: www.michellethames.com📧 Email: [email protected]📲 Instagram: @michellelthames Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling like you’re showing up online but not seeing results? You’re not alone—and the issue isn’t just “post more.” In this episode, I’m breaking down the 3 types of content you need to attract visibility and aligned clients consistently. If you’re tired of throwing content at the wall and hoping it sticks, this episode is your blueprint. I’m walking you through the content system I teach inside my $17 audio course, Visible & Booked™, and sharing how to build a visibility rhythm that works—even if you’re not posting every day. ✨ You’ll learn: The 3 content types you need to turn followers into clients Why engagement ≠ visibility (and what actually matters) The #1 mindset shift to stop overthinking your content How to create consistent visibility without burnout 🎧 Whether you're a coach, service provider, or multi-passionate entrepreneur—this episode will give you a real strategy you can use today. Ready to Build a Brand That Stands Out? Join my FREE 7-Day Visibility Challenge and learn how to confidently show up, attract aligned clients, and build a brand that gets remembered (without posting 24/7).→ JOIN HERE Want My Full Visibility System? My $17 audio course, Visible & Booked™, teaches you how to create a simple, sustainable content rhythm that turns your ideas into income.→ Grab it now here You’ll walk away with:✅ A weekly content plan that works for your life✅ Plug-and-play visibility strategy✅ Confidence to show up like the expert you are 📌 Don’t forget to subscribe + leave a review if this episode gave you clarity! Let’s keep you visible & paid,—Michelle Thames@michellelthames | Host of the Social Media Decoded podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content themes to grow smarter (not harder) and avoid burnout. What You’ll Learn: ✔️ How to build a sustainable weekly Instagram workflow ✔️ The 4-part content system Michelle uses to stay visible in under 90 minutes/week ✔️ The difference between posting constantly and posting strategically ✔️ How to repurpose and automate your content for more reach with less effort ✔️ What metrics to focus on that actually lead to growth and conversions Resources & Links: Grab the Visible & Booked audio course for $17 Start the FREE 7-Day Visibility Audio Challenge Follow Michelle @michellelthames Support the podcast ☕ Instagram growth strategy, Instagram batching system, social media automation, how to grow without burnout, content repurposing for Instagram, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerhouse episode of Social Media Decoded, host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks—the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment. Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month, turned that attention into real revenue, and built a thriving personal and professional brand while managing motherhood, business, and fame. Whether you're a content creator, manager, or entrepreneur looking to turn your platform into profit, this episode delivers real strategy, no fluff. 🎧 In This Episode, You’ll Learn: How Kia reached 42M views on Facebook and the exact strategy behind her viral content Tips for monetizing content through platform tools, brand partnerships, and organic growth How she built Flau’jae’s brand from grassroots to global recognition in sports and music Why storytelling and authenticity are key to building a strong digital presence Time management and mindset shifts for mompreneurs and multi-hyphenate women How to protect your peace while managing fame and brand growth online What every creator needs to know about turning attention into income About Kia J. Brooks: Kia J. Brooks is a businesswoman, motivational speaker, digital strategist, and mother of 7—best known as the mom and manager of Flau’jae Johnson, rapper and LSU women’s basketball star. She is the definition of “momager to mogul,” using her experience to help others grow, monetize, and lead with purpose. Connect with Kia: Instagram: @kiajbrooks Facebook: Kia J. Brooks Watch Flau’jae: @flaujae Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions without overwhelming your audience. What You’ll Learn: ✔️ Why “picking one niche” isn’t the only path to success ✔️ What causes confusion in your content—and how to fix it ✔️ How to use brand clarity to market multiple offers or ideas ✔️ Michelle’s 3-step framework to create a magnetic, multi-passionate brand ✔️ How to use storytelling and values to connect with your audience Resources & Links: Grab Visible & Booked audio course for $17 Start the FREE 7-Day Visibility Audio Challenge Follow Michelle @michellelthames Buy Michelle a matcha ☕ marketing for multi-passionate entrepreneurs, brand clarity, niche vs clarity, personal branding tips, storytelling in marketing, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames sits down with Dr. Shadé Y. Adu, award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses. Dr. Shadé shares her inspiring journey of starting her business over a decade ago in Kazakhstan, how she scaled it into a global brand, and the exact framework she uses to help women entrepreneurs grow their income, influence, and impact. If you're looking for expert insights on digital branding, online course creation, or how to build a brand that stands out in a crowded online space, this episode is a must-listen! What You’ll Learn in This Episode: How Dr. Shadé started her brand in Kazakhstan and scaled it globally The biggest mistakes entrepreneurs make in digital branding Her 3-step formula for income, influence, and impact How to create and launch a successful online course—even with a small audience Unique ways to stand out in a saturated digital space Why personal branding is key to building generational wealth Tools, mindset shifts, and strategies for scaling online Connect with Dr. Shadé Y. Adu: 🌐 Website: https://www.shadeyadu.com📸 Instagram: @heydrshade Resources & Mentions: Learn more about Michelle’s free 7-Day Visibility Challenge Want help launching your podcast? Work with Michelle → email me [email protected] Subscribe & Leave a Review: Loved this episode? Don’t forget to subscribe, rate, and leave a review on Apple Podcasts or Spotify. Your feedback helps us reach more amazing entrepreneurs like you! 🎧 Listen to more episodes of Social Media Decoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she’d do differently to build momentum faster, attract aligned clients, and grow with intention. This episode is packed with strategy, personal examples, and actionable tips for entrepreneurs who are ready to get visible and paid. What You’ll Learn: ✔️ Why building authority early is more powerful than being everywhere ✔️ How to center your brand around ONE power offer to increase clarity and conversions ✔️ Why owning your audience through email is critical in today’s content landscape ✔️ How Michelle uses her $17 offer and free challenge to build a simple visibility funnel ✔️ The exact steps you can take to implement these shifts right now Why This Episode Matters: If you’ve been stuck in the content hustle, struggling to grow your audience or convert views into clients, these three visibility shifts will help you work smarter. Whether you’re just starting out or ready to pivot, this episode will show you how to build a brand that’s known and booked. Resources & Links: Get the Visible & Booked audio course for just $17 Start the FREE 7-Day Visibility Audio Challenge Support the show by buying Michelle a matcha ☕ Follow Michelle on all platforms @michellelthames Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames sets the record straight—Instagram isn’t dead, but many of the strategies people are still using? Definitely are. From outdated engagement pods to overused hashtags, Michelle breaks down what’s no longer working in 2024 and what you need to do instead to grow organically and turn followers into clients. If you’re tired of spinning your wheels and want to use Instagram strategically, this episode is for you. What You’ll Learn: ✔️ The 3 outdated Instagram strategies you need to stop using immediately ✔️ Why the algorithm no longer rewards certain behaviors (and what to do instead) ✔️ How to use personal branding and storytelling to increase engagement ✔️ The content types that are driving growth and sales on Instagram in 2025 ✔️ Michelle’s go-to resources for consistent, sustainable visibility Why This Episode Matters: Instagram isn’t going anywhere—but the way we use it needs to evolve. This episode gives you a real-time pulse on what’s working right now so you can stop wasting time and start showing up in ways that build your brand and bottom line. Resources & Links: Grab the Visible & Booked audio course for just $17 Start the FREE 7-Day Visibility Audio Bootcamp Follow Michelle on all platforms @michellelthames Support the show by buying Michelle a matcha ☕ Keywords: outdated Instagram strategies 2025, Instagram growth tips, personal branding on Instagram, Michelle Thames podcast, content strategy for Instagram, how to grow organically on Instagram, visibility tips for entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn’t converting—this episode gives you the truth. Michelle unpacks why virality isn’t a real business strategy and shares the three sustainable marketing strategies she used to grow her personal brand, consistently attract clients, and scale with confidence. What You’ll Learn: ✔️ Why going viral isn’t a long-term strategy for business growth ✔️ The three sustainable content strategies that lead to sales ✔️ How to focus on building authority instead of chasing clout ✔️ Why consistency matters more than daily posting ✔️ How community, connection, and value-driven content drive revenue Why It Matters: Virality is unpredictable—but strategy is reliable. If you’re building a brand with intention and want to attract aligned clients, this episode shows you how to grow with purpose instead of pressure. Resources & Links: Buy Michelle a matcha and support the show ☕ Follow Michelle on all social platforms @michellelthames Keywords: social media growth strategy, how to grow on Instagram 2025, sustainable marketing tips, content marketing for entrepreneurs, Michelle Thames podcast, six figure brand, personal branding tips, grow without going viral Hashtags: #SocialMediaStrategy #PersonalBranding #MarketingForEntrepreneurs #ContentThatConverts #MichelleThamesPodcast #SustainableGrowth Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames reveals her step-by-step method for batching a week’s worth of content in under 90 minutes. If you’re overwhelmed by content creation or constantly feel behind, Michelle shares the exact system she uses—including how she leverages ChatGPT—to save time, reduce stress, and stay visible across platforms. This episode is packed with practical tips, time-saving hacks, and content planning advice for busy entrepreneurs who want to market smarter, not harder. What You’ll Learn: ✔️ Michelle’s 4-step batching process to create content quickly and efficiently ✔️ How to use ChatGPT to write captions, brainstorm ideas, and stay consistent ✔️ The types of content to focus on each week to increase visibility and sales ✔️ How batching helps prevent burnout and improves strategy ✔️ The tools and templates Michelle uses to simplify her workflow Why This Episode Matters: You don’t need to be glued to your phone 24/7 to grow your brand. Learn how to create high-impact content in less time so you can show up consistently and free up space to focus on revenue-generating activities. Resources & Links: Buy Michelle a matcha and support the podcast ☕ Follow Michelle on Instagram, LinkedIn, TikTok, and YouTube @michellelthames Keywords: content batching for entrepreneurs, time-saving content strategy, how to use ChatGPT for content creation, weekly content planning, Instagram batching tips, content workflow for business owners, Michelle Thames podcast Hashtags: #ContentBatching #ContentStrategy #EntrepreneurMarketing #ChatGPTForBusiness #MichelleThamesPodcast #SocialMediaDecoded Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Tania Haladner, Chief Marketing Officer of the Chicago Sky (WNBA), to talk all things women’s sports marketing, fan engagement, and brand building. Tania shares what it takes to lead the marketing efforts for one of the WNBA’s top franchises and why now is the time for brands to invest in women’s sports. From storytelling strategies to community growth and digital innovation, Tania breaks down how the Chicago Sky is building a loyal fanbase both online and off. If you're a marketer, entrepreneur, brand strategist—or just someone who believes in the power of sports to drive culture—you don’t want to miss this episode. In This Episode, We Cover: Why women’s sports are seeing a massive rise in attention and media coverage The WNBA's marketing strategies that are helping it grow faster than ever How to use storytelling and digital marketing to build community around a brand The unique challenges and opportunities of marketing a professional sports team What every brand can learn from the Chicago Sky’s marketing playbook How to attract brand partnerships and connect with the next generation of fans The future of sports marketing and where digital platforms play a role About Tania Haladner: Tania is the Chief Marketing Officer of the Chicago Sky and a seasoned brand strategist who previously held senior roles at PepsiCo, leading marketing efforts for brands like Quaker and Tropicana. She brings a wealth of experience and passion to her role in growing the visibility and impact of women’s basketball. 📲 Connect with Tania & the Chicago Sky: Website: https://sky.wnba.com Instagram: @chicagosky Follow Tania: @taniah231110 ----------------------------------------- women’s sports marketing WNBA brand strategy Chicago Sky fan engagement how to market a sports team marketing women’s basketball building community in sports WNBA digital marketing strategy sports marketing podcast women in sports business sports brand storytelling 🎙️ Subscribe to Social Media Decoded and leave us a review on Apple Podcasts or Spotify to help others discover these impactful conversations. #ChicagoSky #WNBA #SportsMarketing #WomensSports #SocialMediaDecoded #BrandStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames reveals her exact $17 strategy for getting consistent visibility online—without burning out or going viral. If you're tired of posting aimlessly, struggling to grow your audience, or unsure how to show up strategically, this episode breaks it all down. Michelle shares the behind-the-scenes of her plug-and-play visibility system, the core framework inside her audio course Visible & Booked, and how entrepreneurs can finally stop guessing and start attracting the right clients. What You’ll Learn: ✔️ Why visibility matters more than virality in 2025 ✔️ The 3 key components of Michelle's $17 strategy ✔️ How to create content that converts with clarity and purpose ✔️ Simple daily actions to attract aligned clients consistently ✔️ Why Visible & Booked is the no-fluff resource every business owner needs Why This Episode Matters: You don’t need to post more—you need to post smarter. This episode gives you the mindset shift and strategy needed to finally become visible and booked, using a system that’s affordable, accessible, and actually effective. Resources & Links: Grab the Visible & Booked audio course for just $17 HERE Support the podcast & buy Michelle a matcha ☕ Follow Michelle on Instagram, TikTok, LinkedIn & YouTube @michellelthames Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, Michelle Thames unpacks why simply posting content isn’t enough to grow a profitable business online. She explains what personal branding really is, how it builds trust, and why it’s the key to standing out in a crowded online space. Whether you’re tired of chasing trends or unsure how to position yourself as the go-to expert, this episode gives you the clarity and confidence to make your brand magnetic.What You’ll Learn:✔️ The difference between posting and personal branding✔️ 3 key components of a strong personal brand✔️ Real tips for creating content that attracts ideal clients✔️ How to connect emotionally with your audience and build authority✔️ A special invite to Michelle’s FREE webinar happening April 16thResources & Links:Save your seat for the Magnetic Personal Branding Webinar on April 16 at 7PM CST Buy Michelle a matcha and support the show ☕😉 Follow Michelle on Instagram @michellelthamesKeywords:personal branding strategy, social media marketing, how to build a personal brand, content marketing for entrepreneurs, Michelle Thames podcast, visibility tips, magnetic brand Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful live coaching episode of the Social Media Decoded Podcast, host Michelle Thames sits down with Martita, a member of the Elevate & Empower coaching community and an educator-turned-EFT practitioner who is on a mission to help fellow educators heal through Emotional Freedom Techniques (EFT). Tune in for a behind-the-scenes look at a real-time marketing and business strategy coaching session. You'll hear Martita’s journey from passion to purpose, the challenges she’s facing while building her personal brand online, and the actionable next steps to grow her visibility and impact. What You'll Learn in This Episode: How Martita uses EFT tapping to support educators’ mental health and emotional well-being The biggest mindset shifts she's experienced as part of the Elevate & Empower community Real-life marketing strategies to grow your personal brand as a service-based entrepreneur Why visibility is key to growth—and how to overcome fear of showing up online The exact action step Martita is taking to move her brand forward this week Whether you’re just starting your business or looking to refine your brand strategy, this episode is packed with insights and inspiration for multi-passionate entrepreneurs ready to turn their passion into purpose. 🔗 Connect with Martita: Follow Martita on Instagram: @martitarobbinsLearn more about her services: links.askmartitarobbins.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames shares three actionable visibility goals every entrepreneur should set in April to grow their brand with intention. Whether you're trying to get more eyes on your content, position yourself as an expert, or finally turn visibility into actual income—this episode breaks it down step-by-step. These aren't fluffy tips—they're practical strategies that will help you show up with clarity, consistency, and confidence. What You’ll Learn: ✔️ Why visibility is more than just posting content ✔️ How to show up as a thought leader and build credibility ✔️ The power of pitching yourself for aligned opportunities ✔️ A simple framework for making consistent, confident offers ✔️ Weekly actions to track your growth and stay accountable Why This Episode Matters: If you're tired of feeling invisible online and want a realistic, doable plan to show up and stand out—this episode gives you the exact goals to focus on. It’s not about doing more—it’s about doing what actually works. Resources & Links: Sign up for Michelle’s free Magnetic Personal Branding webinar on April 16 at 7PM CST – Sign up HERE Support the podcast and buy Michelle a matcha ☕ Follow Michelle on Instagram @michellelthames visibility goals 2024, content strategy April, personal brand growth, thought leadership, how to pitch yourself, expert positioning, entrepreneur visibility, Michelle Thames podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, Michelle Thames is setting the record straight about what it really takes to grow on social media. Spoiler alert: it’s not about going viral, posting every single day, or chasing trends. Michelle debunks common myths that keep entrepreneurs stuck and reveals the strategies that actually move the needle—so you can grow your brand with confidence and intention. What You’ll Learn: ✔️ Why more followers doesn’t automatically mean more money ✔️ The truth about posting daily (and why quality > quantity) ✔️ What going viral can and can’t do for your business ✔️ How to build an engaged audience that converts ✔️ The three types of content every business owner should post Why It Matters: If you’ve been feeling stuck, burnt out, or frustrated with slow social media growth, this episode will give you a clear, no-fluff roadmap to building visibility in a way that feels sustainable and strategic. Resources & Links: Save your seat for Michelle’s free webinar, Magnetic Personal Branding, on April 16 – Join our next networking event here Support the podcast by buying Michelle a matcha ☕ – Buy Me a Coffee Follow Michelle on Instagram @michellelthames social media growth strategies, how to grow on Instagram, truth about social media, Michelle Thames podcast, online marketing for entrepreneurs, content strategy 2025, grow your brand on social #SocialMediaMarketing #InstagramGrowth #OnlineVisibility #DigitalStrategy #MichelleThamesPodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.