PLAY PODCASTS
From Side Hustle to 7-Figure Success: How Micro Influencers Drive eCommerce Sales with William Gasner of Stack Influence

From Side Hustle to 7-Figure Success: How Micro Influencers Drive eCommerce Sales with William Gasner of Stack Influence

In this episode, Michelle Thames sits down with William Gasner, CMO of Stack Influence, to explore how micro and nano influencers can help eCommerce brands skyrocket sales through smart product seeding and influencer strategies. William shares his journey from handmade goods to 7-figure success and practical tips for brands selling on their websites and major marketplaces.

Social Media Decoded

July 7, 202526m 26s

Audio is streamed directly from the publisher (pscrb.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Original episode page

Show Notes

Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales.

In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed.

In this episode, you’ll learn: ✅ How to leverage micro and nano influencers for massive ROI
✅ Why product seeding is the ultimate strategy to launch or scale eCommerce brands
✅ The biggest mistakes brands make with influencer marketing (and how to avoid them)
✅ Proven ways to integrate influencer campaigns on Amazon, Walmart, and other marketplaces
✅ What’s next for influencer marketing in the evolving eCommerce landscape

Key Topics Covered:

  • William’s story: From side hustle to eCommerce success

  • The evolution of influencer marketing: Celebrities vs. micro/nano influencers

  • Product seeding strategies that work in 2025 and beyond

  • Actionable tips for selling more on Amazon and Walmart using influencers

  • Viral content creation tips for eCommerce brands

  • The future of influencer marketing: Trends and predictions

About Our Guest: William Gasner is the CMO of Stack Influence, a leading influencer marketing platform specializing in connecting brands with micro and nano influencers. A 6X founder and 7-figure seller, William’s work has been featured in Forbes, Business Insider, and Wired. Through his expertise, he’s helped countless brands launch, scale, and dominate their markets.

Connect with William:

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners

Rate & Review: If you loved this episode, please leave us a rating and review on Apple Podcasts. Your feedback helps more entrepreneurs find the show!

  • influencer marketing strategies for eCommerce

  • micro influencer marketing tips

  • how to seed products to influencers

  • selling products with influencer marketing

  • Amazon influencer strategies

  • eCommerce marketing podcast

  • social media marketing for online stores


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

← All episodes of Social Media Decoded