
Show overview
Social Media Decoded has been publishing since 2021, and across the 5 years since has built a catalogue of 617 episodes. That works out to roughly 130 hours of audio in total. Releases follow a several-times-a-week cadence.
Episodes typically run under ten minutes — most land between 6 min and 19 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-US-language Business show.
The show is actively publishing — the most recent episode landed yesterday, with 56 episodes already out so far this year. The busiest year was 2025, with 168 episodes published. Published by Michelle Thames.
From the publisher
Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨
Latest Episodes
View all 617 episodesHow I Turn Threads Into Clients, Rooms, and Revenue
Why Most People Are Using Threads Wrong
Why I’m Hosting a Conference in November (And Why Curated Rooms Matter More Than Ever)
How to Turn Conversations Into Clients Using DMs | Behind the Brand with ManyChat
What I Learned From PowerTable Live (And What I’m Changing)
The Visibility Gap: Why People See You But Don’t Buy
How Speaking Opportunities Actually Turn Into Clients
What I’m Seeing at PowerTable Live (Real-Time Lessons)
The Power of Being in the Right Rooms (Why I’m Going to PowerTable Live)
How I Use Threads to Build Authority, Fill Rooms, and Make Money
I Built a Full Marketing Campaign From Scratch—Here’s Exactly How I Did It
The Visibility Ecosystem: Why Content Alone Will Never Be Enough
If I Had to Make Money This Week, Here’s Exactly What I’d Do
Content to Clients: Build Your Funnel, Email List & Visibility System
How I Use Riverside to Record, Clip, and Grow My Podcast
How My Community Members Are Getting Clients Right Now
The Visibility Reset: What to Fix Starting Q2
3 Ways to Make Your First (or Next) $3K in April
If you’re trying to figure out how to make money in your business right now, this episode will give you clarity. In this episode of Social Media Decoded, Michelle Thames walks through three practical ways entrepreneurs can generate $3,000 in a single month using strategies that are simple, effective, and actionable. She breaks down how to monetize what you already know, leverage your existing audience, and create offers that convert quickly. Instead of focusing on growth for the sake of visibility, Michelle explains how to focus on conversations, connection, and clear offers that lead to revenue. If you’ve been posting content but not seeing income, this episode will help you shift your focus and take action toward making money now. What You’ll Learn in This Episode • Three ways to generate $3,000 in your business this month • How to monetize your existing skills and knowledge • Why you don’t need more followers to make money • How to leverage your current audience for sales • The power of conversations in converting leads into clients • Why live experiences and simple offers can drive faster results Visibility Breakdown Michelle explains three key ways to generate revenue: Sell What You Already Know Turn your expertise into a simple offer such as a strategy session, audit, or consulting package. Leverage Your Existing Audience Focus on conversations, engagement, and relationships instead of trying to grow your audience first. Create an Experience Host a workshop, event, or live session to create urgency, connection, and faster conversions. Room Story Michelle shares how many entrepreneurs generate income not from complicated strategies, but from taking action—hosting events, starting conversations, and offering clear services to the audience they already have. Unpopular Visibility Truth You don’t need a bigger audience to make money. You need a clear offer, consistent messaging, and real conversations. Spotify Listener Question Which one are you going to focus on this month? • Selling what I already know • Leveraging my audience • Creating an experience • A mix of all three Ways to Work With Michelle If you want help mapping out your next $3K (or more), you can: Attend an Event This Month Join Michelle live for a workshop, open house, or community experience. Book a 1:1 Strategy Call Work directly with Michelle to create a clear plan for your content, offers, and revenue. Support the Podcast If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee Link here. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
My Exact Funnel Using Shine Pages + Kit (Step-by-Step)
If you’ve been posting content but don’t have a clear system to turn that visibility into clients, this episode will show you what’s missing. In this episode of Social Media Decoded, Michelle Thames walks through her exact funnel using Shine Pages and Kit, explaining how she guides her audience from discovery to conversion in a simple and effective way. She breaks down each step of her process, from content and landing pages to email marketing and offers, and explains how everything connects into one ecosystem. Instead of relying on complicated funnels, Michelle shares how a clear and intentional system can create consistent opportunities and growth. Michelle also shares how she uses conversation and connection alongside automation, allowing her to build relationships while still having a scalable business model. If you’re ready to stop posting randomly and start building a system that works, this episode will give you a clear starting point. What You’ll Learn in This Episode • How to build a simple funnel using Shine Pages and Kit • Why most funnels fail due to complexity • How to turn content into leads and clients • The role of landing pages in conversion • How email marketing builds trust and relationships • Why conversation is still a key part of conversion • How to create a visibility ecosystem instead of relying on one platform Visibility Breakdown Michelle explains her simple funnel structure: Content → Landing Page → Email → Offer Each step is designed to move people from discovery to connection to conversion without overwhelming them. Room Story Michelle shares how clients often enter her ecosystem through content, then move deeper through email, events, and conversations before becoming clients. This shows how visibility, trust, and proximity work together to create opportunities. Unpopular Visibility Truth You don’t need a complicated funnel. You need a clear one. Watch the Behind-the-Scenes Video Michelle also recorded a full behind-the-scenes walkthrough of her funnel, showing exactly how she uses Shine Pages and Kit in her business. Watch the full video here: https://www.loom.com/share/7dc83d701f094354886a9f46eb8d4ad7 Tools Mentioned Shine Pages (website + funnel platform) Kit (email marketing platform) Affiliate links are included in if you want to use the same tools Michelle uses. Spotify Listener Question Do you currently have a funnel set up for your business? • Yes • No • Working on it • Not sure where to start Ways to Work With Michelle If you want help building your funnel and visibility strategy, you can: Book a Strategy Call Work directly with Michelle to map out your funnel, content, and conversion plan. Join the Community Connect with other women entrepreneurs building visibility, relationships, and opportunities. Details can be found in the show notes. Support the Podcast If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link, which helps keep the podcast running. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
I Did Everything Right… And Still Lost the Client
What happens when you do everything right—and it still doesn’t work out? In this episode of Social Media Decoded, Michelle Thames opens up about a real client experience where, despite delivering, communicating, and executing at a high level, the relationship still ended. She breaks down what was really happening behind the scenes, including misalignment, unrealistic expectations, and the impact of comparison in client relationships. This episode is part of a new series where Michelle shares honest lessons from her journey as a business owner, giving entrepreneurs insight into the realities of working with clients, setting boundaries, and building sustainable businesses. If you’ve ever questioned yourself after a situation didn’t work out, this episode will help you see it differently and move forward with clarity and confidence. What You’ll Learn in This Episode • Why doing everything “right” doesn’t guarantee the right outcome • The role alignment plays in client relationships • How unrealistic expectations can impact results • Why communication is critical in service-based businesses • How comparison can affect business dynamics • The importance of boundaries and protecting your energy Visibility Breakdown Michelle explains that many client challenges are not about execution, but about alignment. When expectations, communication, and mindset are not aligned, even strong strategy and consistent effort may not lead to the desired outcome. Room Story Michelle shares a real example from her business where a client relationship ended despite her delivering and showing up consistently. Through this experience, she highlights how misalignment and comparison can impact results and relationships. Unpopular Visibility Truth You can do everything right and still not be the right fit for someone. That doesn’t mean you’re not good at what you do—it means alignment wasn’t there. Spotify Listener Question Have you ever experienced a situation where you did everything right but it still didn’t work out? • Yes • No • Not yet, but I’m nervous about it • I’m learning through it now Ways to Work With Michelle If you’re looking for strategic support, aligned collaboration, and a clear visibility plan, you can: Book a Strategy Call Work directly with Michelle to map out your visibility, content, and business strategy. Join the Community Connect with other women entrepreneurs building visibility, relationships, and opportunities together. Details can be found in the show notes. Support the Podcast If you enjoy Social Media Decoded, consider leaving a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.