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From Expo Stage to Instagram: How I Landed & Leveraged An Expo Talk

From Expo Stage to Instagram: How I Landed & Leveraged An Expo Talk

Michelle walks you through the exact email pitch and follow-up strategy she used to land a speaking slot at the Black Women’s Expo, then shows how she repurposed that single talk into five high-impact Instagram posts. You’ll leave with a copy-and-paste pitch template and a Stage-to-Story workflow you can deploy for your own speaking opportunities.

Social Media Decoded

August 4, 202513m 9s

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Show Notes

Michelle Thames breaks down the exact email pitch and follow-up cadence that secured her speaking slot at the Black Women’s Expo—and then hands you her “Stage-to-Story” workflow for turning one talk into five high-performing Instagram posts. Perfect for creators, coaches, and service pros who want to book stages and squeeze weeks of content (and revenue) from a single appearance.

Key Points Covered

  • Opportunity Radar: How Michelle spotted and responded to the BWE call for speakers in under 15 minutes.
  • Exact Pitch Email Template: Subject line, credibility bullets, and closing sentence that got the yes.
  • Follow-Up Timeline: 48-hour bump, 96-hour LinkedIn nudge, and the “asset ask” that guarantees video + photos.
  • Stage-to-Story Workflow: Five IG content pieces—hero photo, reel, carousel, Stories highlight, quote graphic—and the 7-day posting schedule.
  • Monetization Play: Convert your talk into a newsletter hook, podcast episode, and $37 mini-offer.
  • Action plan listeners can copy this week to pitch their own stages.

Action Steps

  1. Create a Google Alert: “[Your industry] + call for speakers + 2025.”
  2. Customize Michelle’s pitch email (see PDF).
  3. Schedule two follow-up reminders in your calendar.
  4. Secure recording and photo pass before event day.

  5. Use the Stage-to-Story checklist to plan five posts from one talk.

Resources Mentioned

secure speaking engagements, speaker pitch email template, repurpose speaking content, Instagram content from live event, stage to social workflow, Black Women’s Expo speaker, Michelle Thames visibility tips, how to get speaking gigs 2025, create content from keynote, social media strategy for speakers


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