School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Spotify Buys the Best and Worst in Podcasting Spotify bought Gimlet and Anchor. Does this have any effect on "Joe Independent podcaster?" not immediately, but it is a big company, with big pockets, who will spend money to promote podcasting (and that's is a good thing). As for Anchor, I will be making a video to explain the many things wrong with that system in the future. Spotify my want their money back. She Almost Quit Her Podcast 8:39 For nearly two decades, Carolyn Cole was a Fortune 100 and Fortune 200 Senior Company Trial Attorney. In that role, she worked with over 10,000 clients, witnesses, and experts, for over 25,000 collective hours. Today, Carolyn make the case on behalf of your life, business or career dreams – happiness too. A while ago Carolyn contacted me for some one on one coaching. She was ready to quit. She had heard that the way to have podcast success is to launch with a boatload of episodes, ask people for rating and reviews, and get into New and Noteworthy. She had followed the "recipe" but it hadn't worked and she was ready to quit. I told her not to quit, that podcasting takes time to build up her audience. It's a marathon - not a sprint. She didn't quit. Check out her show at www.boomtank.com In our talk you will hear: How she almost missed an opportunity with Steve Harvey How her show and tagline have changed since she started How she used her podcast to boost her business How networking with your local chamber of commerce can help you How 250 Devoted people can work. How "being small" allows you to do things "bigger" shows don't do. Behind the scenes of working with larger companies The Lessons of editing your own stuff How her audience has changed over the years Why Millenials should be podcasting There is no such thing as a "small" podcast The best and worst parts of podcasting The book "How to be a Power Connector" help to change her life Rode Is Giving Away 150,000 in Podcasting Prizes 43:41 Submit a 2-minute podcast and enter a chance to win 150,000 worth of podcast equipment. Check it out at www.myrodecast.com Question of the Month: What is Your TOP Podcasting Pet Peeve? Record your answer and email it to [email protected] Or go to my contact page (please put "February Question" in the subject line). I need your answer by February 22nd, 2019. Work With Me Join the School of Podcasting or let me be your podcast mentor

Last week we spoke about making sure you have great content, today we have tips on building your community. Because of My Podcast - I've Got press Passes to the On Air Festival On-Air Fest is advancing the culture of audio. We bring together an expansive range of emerging and established voices to explore the creative possibilities of sound. Across multiple spaces in Brooklyn's Wythe Hotel, over 100 talent will share innovative ideas and showcase new work. Join us for a weekend of intimate conversations, performances, art installations, listening parties and live podcasts. FEB 28-MAR 3 2019 BROOKLYN, NYC Building Community - Starts Slow, Takes Work, and Then You Have 1000 Members Jeremy Enns is the Storyteller In Chief of podcast agency Counterweight Creative, fearless leader of the Cut The Bullshit Podcasting Community, and creator of the Podcast Power Pack. He loves the outdoors, long distance cycle touring, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Is there BS in the podcast Space? How do you grow your community? There hasn't been much moderation needed in his group Set rules and ensure people follow them He was working with Women's health world and noticed how well this niche networks together Podcast Power Pack A collection of 20_ contributors who are combining all their products and selling them at 90% off on February 25th - Friday, March 1 The Podcast Power Pack is a collection of some of the best online courses, eBooks, membership communities, digital products, and software. The pack is designed to help you refine your process and grow your podcast in 4 key areas. check it out at www.schoolofpodcasting.com/podcastpowerpack Mentioned in this Episode Join the Newsletter for bonus content and automatic show note delivery School of Podcasting Newsletter Podfest Multimedia Export in March Win 150,000 worth of Podcasting Gear From Rode See https://www.rode.com/myrodecast This interview was recorded using Squadcast the best way to record remote interviews Work With Me Join the School of Podcasting or let me be your podcast mentor

Before you start promoting your show, how do you know if it's good? How do you know if it will connect with your audience? Ready to Start Podcasting? Imagine you want to start a lawn mowing business and the only way you know how to cut the grass is one blade at a time. That's how I felt about my podcast until the coaching session I had last night with Dave Jackson. I'm Zita Christian host of Ritual Recipes. A podcast filled with practical magic to nourish your inner life. I had a coaching session with Dave Jackson last night. He used a screen sharing technique to walk me through the problems I had with my podcast and with my gear and with my website. I am not technically savvy, and that's putting it mildly. But with Dave, that's not a problem. The man is a born teacher. His approach is clear. His attitude is always encouraging and above all, and at least for me, he's patient. So I asked you do you want to start a podcast? Do you want to fix the one you have? If you answered yes to either one. Get the kind of help that will make a difference. Work with Dave Jackson. Give your podcast a real chance to succeed. Zita Christian Ritual Recipes moonriverrituals.com How Do You Know Your Show is Good? According to Jay Soderberg, great content contains the "Three E's" Entertain, Educate, and Emotional (leads to engagement). I've always said contact that you can't get any place else is always a boost (which I guess would fit in under educational) I posed this question to a few people: Participants Jay "Podvader" Soderberg from Next Fan Up Jayson Sacco: The Ankylosing Spondylitis Podcast Lee Silverstein: We Have Cancer Andrea Klunder: The Creative Impostor Natalie Eckdahl: Biz Chix Super Joe Pardo: Business with Super Joe Pardo David Steele: Steele Empire Gene Monterastelli: Tapping Q and A Podcast Jeremy Ends: Podcast Powerpack Darwyn Dave: Dealing with My Grief You NEED to connect with your audience wherever they are. Quit staring at the Apple podcast charts and focus on your audience (which leads to you moving into the charts if done consistently). Realize what works for one podcast does not mean this will work for your show, so you may need the courage to try something new. Natalie uses coaching calls as part of her show. Lee changed the name of his show from The Colon Cancer Podcast to "We Have podcast." Gene and Natalie have VERY SPECIFIC ideas of who they want listening, and how they will gauge success (and it has nothing to do with rankings and reviews). Jeremy has helped clients who are happy they tried surveys. Andrea helps people define who their target audience is. When you know who your target audience is, and you understand the goal of your show, you can start to chart a path between the two. Mentioned in this podcast Google Forms Type Form

2019 Prediction I see more and more people getting into podcasting who Want to spend zero money Spend very little time on creating content Make large amounts of money - quickly My prediction is 98% of the people who get into podcasting for the SOLE reason of making money fast will quit and say podcasting does not work. This episode is to educate you with knowledge so you can make an educated decision. Keep mind, you DO NOT have to make money with your podcast. Many, many, many podcasters do it for the love of the topic. Because of My Podcast: Emily Prokop Will Be on TV 1:50 Emily Prokop from The Story Behind Podcast and EPodcast Productions has had "Because of My Podcast" Stories in the past (as she got a book deal). Now because of her podcast (which brought her a book deal), she is going to be on Inside Edition. How cool is that? Congrats Emily Update on Rode Rodecaster Pro 4:10 Last week we had three people share their insights into the Rode Rodecaster Pro, and I had not tied the unit into Skype yet. I agree when you use the phone, it sounds like, the phone. I had Jonathan Bloom from Weekly Awesome and Miss Ileane Smith join me on Ask the Podcast Coach via the wired TRRS cable, using Skype and out sounded much better. Johnathan was on Skype in his phone and Ileane was using an ATR2100 and sounded awesome. The Potential Harm of Launching Your Podcast With a Patreon 7:28 While I realize that starting to promote a patreon account the minute you start podcasting may seem like a great idea, my worry is this is another criteria (like your download stats) to gauge your process. I'm not saying it's wrong, but I want you to go into this with your eyes wide open. How Do We Get Sucked In? There are people on patreon making thousands of dollars a month. In the same way, that ice skaters, musicians, comedians, and athletes make their craft look easy, so do these podcasters. You talk into a mic, ask people for money, and watch the cash roll in. Nothing could be further from the truth How Do You Feel About PBS Pledge Drives? Think about how you feel when watching a PBS pledge drive. You’re enjoying the smooth tones of James Taylor as you reminisce about the first time you heard this song on the radio. The memories make you feel warm and then BOOM! We need some money. If you don’t have a relationship with PBS, (and found this while channel surfing) I’m going to bet these interruptions are quite annoying. Without a relationship, pledge drives make you want to change the channel (at least for me it does). So does this mean that your pledge drives in the early days of your podcast is a bad idea? I guess it all depends on how entertaining and creative you are in asking for support. Things To Consider As a New Podcaster While launching with a Patreon campaign allows you to practice your pitch, and gets your audience used to hearing your pledge drive in episodes, there are a few things to consider: You may find yourself focusing more on your Patreon rewards instead of focusing on making great content that inspires your audience to tell a friend. You can practice your pledge drive pitch in the basement. You don’t have a relationship with these your audience and yet you're asking for a favor. Unless you organized a focus group, you may not be delivering value (and yet you are asking for value in return). Your Mom is not a focus group. If you are doing great you can expect 3% of your audience to join your campaign. If you have 100 listeners this means you MIGHT get 3. According to graphtreon.com in January of 2019: 704,041 creators received a total of $1,512,275. That's a little over $2 per patron. The lack of patrons can damage your attitude and make you want to quit your podcast. If your sole reason for starting your podcast was for quickly getting money, you should stop. The Pressure of Patreon 20:20 Jordan Harbinger gave up being a lawyer to do a podcast where he interviews people and talks about communications and social dynamics. On Friday he answers questions from his audience. One other thing, Jordan gets millions of downloads for this show. A listener of his was having a hard time finding the courage to launch his content. The person was already worried about the business side of his content, and he had been sitting on it for two years. Jordan brings up a great point of the pressure of running your podcast as a business right out the door. That pressure could hinder your creativity, affect your attitude in a negative way and hinder you from creating a great show that will attract an audience. Keep in mind, no audience - no money. With this added pressure, the podcast might not be fun. Also, keep in mind when you first start out you're not going to be as good as you will be in a few years. He brought up a great point about how easily we can talk to people we would normally be attracted when we are in a relationship. Why? No pressure. He explains that when he first started he just liked talking about it to his friends. Tha

The Rode Rodecaster Pro has caught the attention of many podcasters, and some have pulled the trigger. Jim Harold (Paranormal podcast) and Jeff Bradury from Teachercast have purchased the unit. I want to thank Rode for shipping me a unit to play with. Their first impression was amazing. Is It Worth the Money? If purchased a four channel mixer a popular mixer is the Behringer Q1202USB is $119 A Mackie Headphone Amplifier is $40 A Jingle pallet can cost you $10 (Backpack Studio on iOs) but you'll need a phone or a tablet A portable recorder at its cheapest is $119 for a Zoom H1N The Aphex processing would cost you $345. Total Price: That would be $120+40+10+120+345 = $635 The Rodecaster Pro clocks in at $599 and you avoid all the cabling all over the place. You don't have to learn about "Gain staging" and if you're using a half decent microphone, you're going to sound great. Spec Sheet PDF Quick Start Guide Jeff Bradbury of Teachercast 9:51 Jeff Bradbury from the Teachercast loves his Rodecaster Pro Jeff had a situation where he needed to interview someone over the phone and it turned out great. Jeff points out that if you're using something external for mix-minus, you might hit a snag He also wishes it came with a Micro SD card. He has worked with it on Skype and Zoom. Jeff is using a Mac If you're a teacher, check out everything Jeff has to offer at www.teachercast.net Jim Harold From the Paranormal Podcast 14:21 Jim Harold has been podcasting since 2005 and produces the Paranormal Podcast, Campfire, Crime Scene along with being the author of many books (all available at www.jimharold.com ) Jim loves the ease of use and enjoys having a noise gate to cut out room noise when he's not talking. He really loves the sound the unit is producing. At the time of the recording, Jim had used it for 4-6 new episodes. Jim has used a Sound Devices Mixpre-3, and a Zoom L12, but really loves the sound he is producing with the Rodecaster. Jim also records a show with his wife called Soulmate Stories and it makes it super easy to pull in people who want to share their stories check it out at http://www.soulmatestoriespodcast.com Jim also hopes in the future there is a way to access recording without having to take the micro SD card out. Jim is also on a Mac. Jim also feels that while he doesn't miss having separate tracks for each person, it would be nice to offer this option in the future. Dave Jackson's Rodecaster Review First of all, I was blown away by the package that was sent to me from the Rode people. This was my first interaction with this company, and I'm not sure I've experienced such a great first impression. I love that you can configure this in minutes. You simply pair the unit with your phone and you're off and running. I used it on Saturday for a live show using Google Hangouts and also on a Group Coaching call using zoom.us and while Rode says it's not set up for the USB to be "mix minus" it appears to work. I like that you can reset the timer if you make a flub and want to start again without stopping the recording. I love the built-in headphone amplifier (don't miss the 3.5mm on the front if you are flying solo). I have my headphones plugged into one, and my studio monitors into another. I am having a slight playback issue (I'm the only one of the three using a new Windows machine). I also hate the MicroSD Card and would love to drag and drop the files to my computer without having to take the card out. I wish there was a pause button so if something goes wrong you could pause the recording. I also wish there was a pause on the jingle buttons so if you wanted to stop and comment on something and then resume your could. In my tests using the TRRS cable made myself sound better to the caller, but decreased their volume. The blue tooth option made the caller louder, but I sounded "not as good" to the caller (but still usable) While Dave doesn't miss separate tracks (but admittedly he is interviewing podcasters who have decent audio quality) he does wish there was a tad more control over the tone. A Weird Playback Issue on Windows 46:18 I had a weird playback issue that apparently does not go into the recording. It is somewhat like a "buzz" that only I hear (not the people on the call. As I just recently got my unit and started putting it through the paces I am the only person I know having these issues. I have contacted Rode support to see if there is something on my end. I have found that whatever program I'm using if I temporarily switch what I'm using for a microphone it goes away. Microphone Shootout The Rode Procaster vs the Electrovoice RE320 52:54 The Rode Procaster has a very warm sound to it. While I didn't have a pop filter on it, but not talking directly into it I had no popping issues. The RE320 has a nice clear sound and really there is no bad choice here. For me, I've been using the RE320 for years. I enjoy the clarity, and the tone doesn't seem to change much if I get close to the mic. The Rode

This is another episode where I share some of the "mistakes" that I see people are making in the podcasting space. We need to focus on our audience, not the technology. There are times when we focus on the technology because you are using the wrong tool. Here are things some thing that may be burning you out, wasting your time, and stopping your podcast from being successful. Sometimes Obsess Over Details that Don't Effect Our Episode As a tech support person, I see people obsess over details that will have little or no effect on their episode or podcast growth. I want to know how many people listened in Mongolia on December 12, 2017. Unless you're going on tour, why? The music in my add is of beat The video on Facebook that NOBODY is watching more than 2 seconds. Using The Wrong Software to Create Your Podcast I often refer to this as painting with peanut butter. When you use the tool for the job, you make creating your podcast a hassle and you are likely to get burned out and quit. If the tool you are using to create your audio doesn't allow you to create an mp3 - it's the wrong tool as you will have to use a different program. I see people who use the wrong software go to Facebook groups trying, and trying to make a square peg fit in a round hole. I recommend Hindenburg Journalist (I use Pro), Audacity, and Adobe Audition. I'm not saying all video programs are bad, but they need to be able to export as an mp3. If you need help turning a WAV or AAC file into an mp3 I've got a free tutorial for you. Troubleshooting Trying to Get Something Bright and Shiny For whatever reason, I could not use Belive.tv. My computer would lock up. I had tried a couple of things, but it would always lock up. Again, this was not their problem, it was a problem with my machine. I could have wiped my computer clean, and reloaded all my software, backed up all my files and spent a TON of time. This is where you need to ask FOR WHAT? Lower thirds on my video, and video switching. This is where you need to ask a question, has my audience asked for the feature I'm trying to add? Is this really something that is going to help me grow my audience? Missing the Off-Ramp to Happy Town There are times when you want technology to work, and it doesn't. Then someone alerts to a solution, but you don't like it. Instead, you decide to go back and bang your head against a wall. Different platforms like Facebook, LinkedIn change how they handle podcasts on a somewhat frequent basis. You want it to work one way, but it doesn't. You can manually post to any of these places taking the same steps. You found success - follow it. Maybe you're trying to do something and it won't work with Safari, but it would work with chrome. Instead of using Chrome you decide to band your head against the wall using Safari. You just discovered a solution. You can move forward using a new tool, or troubleshoot Apple's product for free. Working Outside Your Zone of Genius I spent some time playing with the Divi WordPress theme on one of my sites, and I hit some issues that is probably with the Media host. It might be a problem with some plugins. I am working with the tech support team, but web design, in general, is not my best skill, and it might make more sense to let an actual web designer take over, and then let me maintain. Confusing Activity with Productivity I was spending hours listening to podcasts about podcasting that were not bad shows. However, I am blessed with my students, my audience, and lots of contacts in the podcasting space. With this in mind, I'm not learning anything from these show. For the investment in time, I'm not learning anything that I can share with you. Meanwhile, I'm reading books that have me thinking, and coming up with new ideas for episodes. Creating Garbage Audio to be Cleaned Up Later If you are doing a podcast with Interview is have the potential guest record something and send it to you. This will help separate the good from the not so good. If this is not a strategy you want to follow I would urge you to make sure the quality of the recording is the best you can get. Recently I've been having people with what we call "Popping P's" where they have the microphone positioned in the wrong place. If you have this situation, stop the interview and have them reposition the microphone and save "Happy Peanut Butter" if they can do that without causing a pop (technically called a "Plosive") then you are good to go. It not, you or your editor has a long day in front of them. Think Long Term I realize that some of the things we mentioned today cost money. Everything in life will be paid for in one of two currencies: time or money. While I could take the time to brush up on the Web Design skills, it might be smarter to pay someone. It might take money (although Audacity is free) to buy the right software (or to buy a pop filter). Most of the ideas here are based on two things Focus: Know the audience Action: Take steps to serve them and de

Sponsor: Focusrite [1;23] I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. My Favorite Podcast Is 2018 CLICK HERE for a PDF featuring expanded descriptions and links to all the shows mentioned Thanks to everyone who sent in their submissions. These are in no apparent order: 2:57 My Dad wrote a Porno - Sent in from Anna Seewald from Authentic Parenting - Parenting From the Heart 4:44 Assumptions Podcast (with an Atheist and Christian co-host a show ). Sent in from Alexander from Dear Subjects (help Alexander build the new nation 5:32 Hardcore History Sent in from Arnie Chapman the Football History dude. Learn about the history of foot 6:57 Films on Trial (which has great debates, and is very unique) -Sent in from Brad of the Cinema Guys (they love movies!) 8:13 The Nolecast: Florida State football analysis - Sent in from of the Brandon of the Florida Focus Podcast ( A College Football Podcast) 9:26 The Art of Manliness - Sent in from Chris Nesi of the House of Ed Tech Podcast (changing the way teachers teach ) 10:43 Imaginary Worlds ( Sci-fi genre narrative ) Sent in from Dave of the DC Onscreen podcast (A podcast about the DC Universe, specifically on screen) 11:49 Meet the Holifields ( a great, fun, entertaining behind the scenes of a married couple) Sent in from Eliquitie of the Travel Gluten Free Podcast (Enjoy Food, Enjoy Travel, Enjoy Life ) 13:29 The Model Health Show (variety topics in addition to fitness)- Sent in from Ernie of the Snooks and Lovey podcast (insights into a new married couple) 15:10 Crime Writers On (cause Haley just wanted more Serial talk) - Sent in from Haley Radke of the Adoptees On Podcast (Where Adoptees Discuss the Adoption Experience ) 17:49 Cliff Ravenscraft Show Sent in from Josh of the Corner Cutters Podcast (all about Solving the Rubik's Cube in record time 19:04 Dave predicts Cliff will be a life coach back in 2014 20:00 The Remnant with Jonah Goldberg Sent in from Josh of the Saving Elephants Podcast ( conservative values with a mercifully modern twist ) 21:39 Bill Bur's Monday Morning Podcast (it makes Josh laugh, best ad reads ) - Sent in from Josh Liston of the On the Bubble Podcast 23:39 Jody Mayberry Sent in from Josh Rivers of the Podcast Experiments Podcast 25:28 The Feed the Official Libyn Podcast -Sent in from Justin of the Optimal Living Daily (The Best Blogs Narrated for You Daily) 26:27 The Big Story ( In Depth look on Canada, in quick chunks) Sent from Mark Des Cotes of the Resourceful Designer Podcast (helping graphic artists/ web designers) 27:28 Uncivil Podcast ( an amazing mix of storytelling and conversation) Sent in from Mark Shapiro MD of the Explore the Space Podcast (Examining the interface between healthcare & society) 28:52 The Newsworthy (a great short podcast with the latest news) Sent in from Matt Rafferty of The Author Inside You Podcast (encourage authors to write and publish their first book). Hear Erica on Podcast Junkies 29:58 Reply All (a show about the Internet) Sent in by Max Prescott from of the Aviation News Talk Podcast (General aviation podcast) 31:11 Free Field training - Sent in from Mike Wilkerson of the What Cops Watch Podcast (Go behind the badge). Hear the review of What Cops Watch on the Podcast Review Show. 32:40 The Bill Simmons Podcast - Recorded when Monica Rivera from the You Wanna Do What? (giving you the nudge you need) guest hosted on the Ask the Podcast Coach. 35:37 Philly Who? ( Amazing Interviews from Philadelphia People ) Sent in from Miss Ileane Smith of the Ms Ileane Speaks Podcast ( great social media tips) Ms Ilean might check out Twisted Philly 37:54 Online Marketing Made Easy (Amy Porterfield) Sent in from Natalie of the Unreserved Wine Talk. 40:00 Without Fail Sent in from Randy Cantrell of the Grow Great (short business advice delivered daily)) and Leaning Towards Wisdom Podcasts. 41:20 The Jeff Ruebin Jeff Ruebin show ( unique guests with great discussions) Sent in from Sandy of the <a href=...

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy. Where I've Been: 2 Minute Tips Podcast 1:40 I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen My Favorite Podcast Question of the Month 2:37 If you'd like some exposure for your show it's super easy. Send in your answer and give the following information You #1 favorite podcast (only 1) Where can I find it (website) Why is it your favorite Your podcast (if you have one) Where can we find your show? What is it about? See www.schoolofpodcasting.com/contact Deve Chessen Behind the Scenes of Launching a Book 4:16 I interviewed Dave Chessen for my More Podcast Money podcast, and in listening to the episode I felt you would appreciate it because: Many podcasters at events have mentioned writing a book There are plenty of strategies that align in both launching a podcast and launching a book In this interview, you will hear: Planning with the end in mind Tips on getting good artwork/book cover on a budget The importance of editing How podcasting has helped his brand How much you can expect to spend on launching a book Check out Dave at Kindlepreneur.com and his Book Marketing Show amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Kindle Keywords article Great Podcast Starter Kit Q2U Podcast Pack 28:28 If you are looking to start a podcast, this is a great package. Cardioid polar pattern is effective in minimizing noise and off-axis audio that can cause feedback. Frequency response of 44.1 / 48 kHz, 16-bit resolution. Low-latency headphone monitoring w/ a level control. XLR and USB outputs to record to Mac or Windows-based computer while at the same time connect to a mixer, preamplifier, or PA system. On/Off switch controls both USB and XLR audio outputs. Microphone is plug and play requiring no driver installation. Practical & necessary accessories like a mic boom arm that offers 28" of arms reach, a pop filter that softens explosive sounds, & more in the bundle. All this for $105. If you bought similar items Samson Q2U Microphone $59 Boom Arm $54 Headphones $35 Windscreen $3 Pop Filter $10 Total would be $161 (You save $56) Check it out As an Amazon Associate, I earn from qualifying purchases The Software on Dave's Computer 32:02 Adobe Audition Hindenburg Journalist Pro Evernote Chrome Firefox Camtasia Podcast I Will Be Loading On My New computer Audacity Mp3 tag Skype Zoom iTunes Droplr Izotope Media Info Backblaze MP3 Skype Recorder Reflector 3 Rescue Time Sony Sound Forge Spotify Title Analyzer Headlinr Pro Auphonic Mentioned In This Episode Kindlepreneur.com amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Long Tail Pro Software Beaver Builder Software Divi Theme Free Baby Steps Podcast Course Jim Harold Free Headline Tools Work With Me If you are ready to start a podcast www.schoolofpodcasting.com/start If you need a podcast mentor see www.schoolofpodcasting.com/workwith me

Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater. Sponsor: Focusrite 2:53 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts). He has taken his show on the road. Here is what it shows when you go to buy Dax Shepperd Tickets: Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert. His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out. Tips and insights from Troy 4:37 Start on time Maybe have some sort of playbill so people know what to expect The warm-up act was great It was cool that the band customized the music basic on the location Dax was uber-prepared and next lost control of the conversation He provided a story that he told the audience he won't include in the podcast You Could Do an Online Event With Two Simple Tools Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite. Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free). Ticketleap is another option for ticketing Holding a Local Event 17:55 David Hooper has a history in the music marketing business and held many events. I love both his Big Podcast and Red Podcast. He recently has stepped into the podcast world and has already held two events for podcasters (and has a 93,000-word book coming out in 2019). I've known Dave over a decade (and have appeared on his Music Business Radio show on the radio/podcast). Here are some tips from Dave Early bird sales can boost sales Make sure the event fits in with your brand especially when choosing a venue Ask your network for suggestions on a venue Some places you may get for free on off nights (like Tuesday) You need an agenda. Don't "Wing it." You will probably bring in a PA system sooner than you think. Make sure there is plenty of time to give attendees a break (food, bathroom, etc) if its a full day event People appreciate a slower pace than cramming too much content into the vent. Behind the scenes of his Nashville event. Lots of good bloopers at the end of the show from out talk The Question of the Month: What is Your (ONE) Favorite Podcast And WHY? 44:30 I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following: The name of the show (ONLY ONE) The website of the show What it's about Why you like it Then provide the same about your show (name, location, and what it's about). I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put “December question: in the title Work With Me www.schoolofpodcasting.com/start www.schoolofpodcasting.com/workwithme

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts. The question of the Month What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it) For more information see www.schooolofpodcastin.com/contact Dr. Ryan Gray of the Medical School Headquarters Podcast 4:17 Ryan is currently publishing seven different shows 6:55 Start a website with a positive vibe to help medical students 7:55 He was nervous about starting and waiting six months to launch 9:30 How by starting too broad he rebranded his show 11:00 What enabled him to transition from Doctor to Podcaster? 13:45 How he sought out companies that had content that fit his audience 15:28 How he goes about adding a show to his network 17:40 How his sales pitch is not a sales pitch 21:34 How many shows is he planning on launching 23:13 How much of the day to day stuff is he doing? 24:58 What are his first two employees are doing? 26:14 How he had made lifestyle choices to make this work A family that podcasts together stays together 28:10 Ryan also has three books and he shares how he put them together and worked with Morgan James Publishing 30:10 Ryan's Advice to people wanting to follow in his footsteps but in their niche 32:00 Ryan's Experience with NFC Chips (Dave had found some on Moo.com, there are programmable card on Amazon) 33:40 Promoting his podcast at events 35:50 His biggest success and his biggest failure 37:50 Biggest mistakes new podcasters make How do you build an audience - one person at a time 39:25 Has he ever missed an episode? Main Takeaways He start by first providing value to his audience - not money, not downloads He does things other people don't (engages people at his booth instead of staring at his phone) His wife supports his plan, and now he is supporting hers. For more on this needing support see the "Three Things Every Podcaster Needs" episode My WordPress Updated to 5.0 HELP! 43:20 If you're website updates automatically you can install a plugin called "Classic Editor" that makes the new version of Wordpress look like the old version of your website Work With Me

Because of My Podcast: I Get to Talk to NFL Players 1:30 Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience Sponsor: Focusrite 3:34 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. The Question of the Month: What is Your (ONE) Favorite Podcast And WHY? I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following: The name of the show The website of the show What it's about Why you like it Then provide the same about your show (name, location, and what it's about). I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title How to Grow Your Podcast Audience 1. Give Your Audience What They Want 7:14 Know who your target audience. Some things you’ll want to have to create your target client avatar are: Name Age Occupation Brands They Use + Purchase From What Kind Of Language They Use Where They Spend Their Time Their Pain Points What They Hope To Achieve + Accomplish STALK your target audience. Participate in online groups to listen to what they are talking Use something like Google Forms to create an audience survey (see this episode on creating surveys) Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience Go to Amazon and look at books and see what is in the table of contents Kindle Unlimited has access to magazines (see what the magazines are writing about) Check your stats and look for trends Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop 2. Make Your Titles Count 14:03 The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16 Try to have at least 300 words for your show notes Make sure your listing in Apple podcasts has the proper link to your website 3. Get Your Podcast On Their Device 16:55 Have subscribed buttons for Apple and Google Podcasts, Stitcher, TuneIn, Spotify Have directions with a screenshot on how to subscribe Show them how to subscribe on Facebook and YouTube Get an app if your audience isn't too technical I use the Subscribe and Follow Plugin for my Subscribe Page 4. Make It Easy To Share Your Show 23:00 My favorite plugin for this is Social Warfare Click to tweet (free) NFC Business Card ( from Moo $22 for 20). NFC Business Cards should work with most Android devices and newer iPhones. Digital Business Cards work with any NFC-enabled mobile device. Here is a video https://youtu.be/tn3rHz9JR5I Sadly Apple aren’t playing ball right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC! Create Show notes worth Sharing 5 Get On Other Shows 26:55 Others shows have podcast listeners Do your research Do you bring value to their audience? Be personal - no form letters Help a Reporter Out PodcastGuests.com Be the guest you'd want to have on your show 6 Interview Other Similar Podcasts Hosts 29:47 Can they bring value to your audience? Do a unique interview that inspires them to share Do all the work for them so all they have to do is copy and share Realize this may not boost downloads, but it boosts your network Podcastguests.com 7. Use Social Media 32:28 Ask your target audience what platforms they use Promote on those platforms Direct them to a page to listen and subscribe Automate Your Sharing (Libsyn, Blubrry, IFTT) Consider adding your show to youTube Check out Recur Post (mentioned in episode 646 with Steph Taylor ) 8 Pay For Exposure 36:34 Facebook ads Spotify Ads Overcast.fm ads Cheapest I've heard of $2 per subscriber (and often more like $4 per subscriber) You might want to advertise on other shows 9 Always Be Promoting 40:35 Setup a signature in your email with a link to your website. If you use Gmail, you can set this up. For a slightly "fancy" email check out Wise Stamp Use a system like Slick Text ( text ' sop ' to 31996 and you will get two links to subscribe on Android or Apple ) You might consider giving out T-shirts or posters to p

SPONSOR: Focusrite USB Interfaces 2:40 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Libsyn.com Rolls Out Custom Tracking Codes 3:21 Libsyn.com recently rolled out custom tracking codes for those on their advanced stats. This allows you to enter a code(s) for an episode so you can track where your podcast comes from. Most podcast hosting platforms give you access to geographic data, and insight into what apps people are using as well as the number of downloads. The good news is anybody can share your podcast. I've known people who had giant boosts in downloads by having a popular blog link to their website. If you had a tracking code for that episode on your website, you would get more than "A player" or "A browser" you would be able to see the source of your downloads. In doing a quick test I made a link for my newsletter, and more my website so I could see that yes, both of those sources had people listening to my episode. Get a free month at Libsyn.com using the coupon code sopfree What If I Don't Have a Libsyn Account? You can use what are called UTM (Urchin Tracking Module) which is a format used by Google to track things. You can go to https://ga-dev-tools.appspot.com/campaign-url-builder/ to create a campaign. Here is a link to a video that explains it (from Google) Steph Taylor From the Socialite Podcast Sheds Some Light on UTMs 7:48 I met Steph at We Are Podcast 2018 in Melbourne Australia. She is awesome, and once saved me from a giant cockroach (a long story for another time). She's only been podcasting for around six months and is having huge success (thousands of downloads). Check out her show "Socialite" at https://stephtaylor.co/ Much like the Libsyn Custom Link, you can use a UTM to track where your show is being heard (the source). Some other takeaways from my talk with Stephanie: How to know what social media platform to use The social network that you may not be using She uses Recur Post to automate some of her postings She uses a Pinterest template from Creative Market How she uses automationagency.com to trim down her publishing stress Because of her podcast, she got to speak at We Are Podcast Her strategy to maximize her launch The Question of the Month: What is the Book You Refer to People the Most? 28:29 Jonathan Bloom from the Weekly Awesome Podcast- The Bible Paul from the Fight Through Podcast like the Fighting Through Book (his Dad is the author) Dennis Looney from the Gridlock MBA - All Marketers Are Liars By Seth Godin Josh Liston On the Bubble Podcast - A Man Called Ove (Fiction), H is for Hawk (non Fiction), The Halo Effect (business) Stephanie from the Virtual Ex Pat - Global Soul Todd Brant from the Why Urology podcast - Quiet the Power of Introverts Win from Ask Win - Big Magic and her own book I, Win (about her journey with Cerebral Palsy) John Friedl (Professor Slots) - Persuasion (only 200 years old) and The Deed of Paksenarrion (fantasy literature trilogy) The Question of the Month For December 43:32 For December it is time for your yearly tradition of answering the question, "What is the ONE podcast (if you can only pick one) podcast (your favorite). Where can we find it? And WHY is it your favorite. Lastly, where can we find your show and what is it about? See www.schoolofpodcasting.com/contact (if you record and email it, please put "December question of the month) Mentioned in this Episode Link to Official Google Video on Google UTM and URL Builder ( https://youtu.be/pNRgUq5sDhc ) Google Analytics Academy from Google Recur Post (Automated posting) Creative Market (Graphic Templates) Focusrite 2i2 Free Course on Google Analytics Web Hosting and Domain Names Get a free book at Audible Sign Up To Be an Audible Affiliate Ready To Start Your Podcast? If you're looking for step by step self-paced tutorials go to www.schoolofpodcasting.com/start (and start a monthly membership) If you are looking for consulting or mentorship see www.schoolofpodcasting.com/workwithme

Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousands of dollars. When things were going great, how did she pour gasoline on her success? She started a podcast (Don't Keep Your Day Job). A Podcast Started in the Closet Now Has Three Million Downloads Here are some points from my talk with Cathy Heller: People are thirsty to hear what is really going on their life as social media shows a filtered view Cathy shares how as a musician she got a record deal twice and was dropped twice - how she pushed through She was making a decent amount of cash working a job that didn't fit her purpose She looked into what was working in the music business and the politely persistent She created 30 mediocre songs as she worked on making the type of music that would work in commercials, movie, TV, etc and threw them away. The difference between a hobby and a business is when you think of doing something for other people. Everyone has to start off being mediocre. It takes time and courage to start mediocre and then work on polishing your craft. Her success was in an area that she never planned on, but people starting asking, "How do I do this?" She said, "What the heck, let's see what happens with this." Her music leads to licenses which lead to her agency, which lead to her course, which leads to live events and all of these item fed each other. She started her podcast 21 months ago in a close and now has over 3 million downloads She had to do something that made her stand out. She did what she said she would do. For more information check out her website at www.dontkeepyourdayjob.com How To Go “All In” on your Dream Job Tim Paige has done what many podcasters have dreamed of, he quit his day job. In a podcast on Facebook, he shared how he did it. Some people feel that the one thing keeping them from “Making it” is this really inconvenient thing called their day job. Their “side hustle” is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living “Doing what they love.” So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com Here are some key points: Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim. Tim also has a TREMENDOUSLY SUPPORTIVE Spouse. For more on this check out my last episode, The Three Things Every Podcast Needs (positioning yourself for the long haul). Tim got out of debt so that his expenses were minimal after quitting his job. He had three jobs doing anything he could to get out of debt and it took him three years. For the first three years of his side hustle, he reinvested in his business. Be open to opportunity. He didn't turn down jobs – even if he didn't want to do it. This makes him appreciate it when “dream jobs” come along. Get your mind right. When he panics, finds himself envious of others, he is not doing his best work. This hurts his business. Mentioned In This Episode Episode 100 of Cathy's show Podcast Mentorship Program Monthly Membership to Start Your Podcast

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights). 2:45 How podcasting is like an iceberg, and today we are talking about the part of the iceberg that is under the water, but still important Podcast Mentorship and Launching Pad I have a mentoring program where I work with you, but as the new year is right around the corner I wanted to create a limited time program with limited access. Here are the details We meet for six weeks to get your podcast up and running. These calls will be recorded. I will help you research your topic to help ensure you contact impacts and inspires your audience You will have clearly defined goals for your show You will have the best podcasting gear that fits your budget You will have instant Access to me during this six weeks. With this in mind, I'm offering this to a very few people. Our coaching calls will be used to produce a new podcast spotlighting the making of your show, and giving your more promotion. You also get a year of membership at the School of Podcasting (which includes more group coaching, private Facebook group, and courses) If you are interested, go to www.schoolofpodcasting.com/youpodcastlaunch Homework: Question of the Month 5:55 At the end of the month, I like to feature a podcast with your voice in it. I ask a question, and we all learn together. This month's question is "What is the book you refer the most?" I'd love to hear your answer. Go to www.schoolofpodcasting.com/contact and submit your answer (put "November Question" if you email me). I need the answer by November 23rd, 2018 Also, if you have found love via podcasting, I am working on the question of the month for February. 3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting (2018 Version) 7:52 The three things you need are Attitude This is the "I think I can, I think I can." It does take some time to get your podcast momentum going (your podcast is a bit like a Locomotive - not a race car) It's not all about downloads, and think about being in front of a room of "only 200" people 11:55 Why monthly download stats are crap (or at least misleading) 14:25 What podcasters can learn from Oprah 16:10 How to calculate how many downloads you should be getting Health We are going to dig down, work longer, work harder, and go, go, go, and we end up burning ourselves out 21:05 Robby Tonins the great motivational speaker who loves to push you to sleep when you're dead 23:00 The suicide rate has risen 30% since 1999 in America. Podcasters/Entrepreneurs may be more prone to become depressed 25:15 There is no such thing as "multitasking." 26:20 Avoid the drive-through 26:50 Dave's new wife Alexa Support 28:30 Relationships can cause Stress 30:15 Marriage Advice from the Divorced Guy 31:05 Be sure you know what your partner is thinking instead of guessing 33:30 How much time do you have a day to devote to your podcast? 35:15 Generalities of Men and Women 37:05 The Crazy Cycle 38:20 How to respond to Zingers 39:18 Handling Stalemates 39:50 Date Night on Steroids Final Thoughts 41:43 Fast food is Not Fast 43:05 I love Evernote 44:05 I love Todoist 44:30 Do not read your email first thing in the morning Mentioned in this Show DC Podfest Love and Respect Book The Seven Habits of Highly Productive People Get Free month a Libsyn.com using the coupon code sopfree School of Podcasting Your Podcast Launch Mentorship Program

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be thinking that joining a network is a better choice. I share some things you might consider before joining. Sponsor: Focusrite I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Podcast Network Interviews: Glen Hebbert - Horse Radio Network Daniel J Lewis - Noodle.mx Network Mignon Fogarty - Quick and Dirty Tips Christopher Brian Jones - Trek.fm Stephen Jondrew - Gonna Geek Chris Nesi - Education Podcast Network So You Want to Start Your Own Podcast Network 5:10 You need to be able to answer the question, "Why do you want to start a podcast" There are two type of networks. One is run as a business, and the other is focused more on cross-promotion (or a mixture of both). 14: 40 A network where the shows are around a single niche (Horses, hiking, dancing, education, microbrews, etc) are easier to monetize, easier to optimize on the web. Naming your network should be obvious. A cryptic name will slow the growth of your network. 16:17 Create two logos (square and rectangle) and keep it simple. Make sure it looks good small, or huge. Don't make the logo yourself unless you're a designer. Check out podcastdesigns.com (tell them the School of Podcasting sent you) and there are other services like Kappa 99, 99 Designs, where many artists create your artwork and you select the best. I recently used Kappa99 for my Six Shooter podcast and used their "one time jobs" (under the More menu) to have my artwork done for $49. 20: 40 Define what your podcast network's purpose is. Define what your network will do for the members of the network. 23:00 How to add a show to your network. Start off with a general show, and then expand out and niche out. Have your criteria in place to help you decide if a podcast fits. For example, Daniel J Lewis only wants clean shows on his network. 26:58 How to add hosts to your network. Glenn and Christopher audition their hosts by bringing them on the podcasts as a guest. Most hosts don't want to work with a brand new show as you are not bringing anything to the network ( they are looking for a win-win situation). 34:15 Create a contract between the network and the hosts. This defines what is expected, how people get paid, what will get you fired, and every other situation you can think of that may happen. By having these (at times) awkward conversations you avoid really awkward conversations in the future. When people know what will happen if they want to leave, they can plan accordingly, and expectations are set, and you can go through that situation without sacrificing the personal relationship because the business relationship didn't work. 40:36 Paying hosts a percentage of the advertisement (in some cases based on downloads) is a nightmare you want to avoid. Glenn pays his hosts a flat rate. Daniel also bills primarily using a flate rate. 43:26 Glenn has it in his contract that he can edit a show if they say something offensive that does not fit the network's brand. 44:33 Another way to pay the hosts is through a profit sharing program which allows them to keep a larger amount of advertisements that they bring to the network. 46:50 The more shows you add, the more work is involved chasing advertisers, doing paperwork, editing shows. 48:30 If you have too diverse a set of shows, you won't be able to sell ads across your entire network. 50:30 How do you handle the website? Does each show have its own website? Are all the shows under one website? Who is in charge of updating it and managing the backend? 54:54 The positive side of having a network for building community, focusing efforts, and having sponsors that keep coming back. 57:55 Harnessing the power of your audience. 59:45 The benefit to the podcast listener 1:02:38 A Network can be as simple as a page that shows all of your podcasts (such as powerofpodcasting.com ) 1:03:51 The Bolden theme from Second Line themes is built fo

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com/sop Get a Mentor - Ask For Help I know a few people who love to travel. Monica Rivera from the You Wanna Do What? podcast gave me a great tip to download any episodes from Netflix to my iPad. George Hrab from the Geologic podcast (who gets to go to all sorts of cool stuff because of his podcast) gave me some heads up on a voltage converter. It's Rarely as Bad as It Seems When I heard the phrase "17 hours on a plane (along with some shorter flights for a total of 20 hours)" I thought it sounded like a horror story. I pictured some little punk behind me kicking my kidneys while their parents order another jack and coke from the flight attendant. In the end, even in coach, I was able to stretch my legs. I had two seats between my fellow passenger in my row and slept off and on. There were probably 3-5 small children who would occasionally cry, but it was not the nightmare I had envisioned. When I think of things that I have dreaded in the past, they are rarely as bad as you think you're going to be. Erode Your Comfort Zone I can be shy. When I go to a restaurant I'm not looking to think outside the box. When I was told that a large chunk of my schedule was planned for me, I got nervous. I didn't know where I was going, and except for a few people, I didn't know who I was with, what we were doing, and what I needed to be ready. We had assigned seats both days including assignments on who to go to lunch with. One day, Sean Desouza was going to cook authentic Indian food (I have never had Indian food). The Know Like a Trust Factor I talk about this all the time. When you create valuable content on a consistent basis, your audience trusts you and likes you. If you can share a bit of yourself, they get to know you. When people know, like, and trust you then you have influence. I know Ronsley Vaz from his "Should I Start a Podcast" show. We may have bumped into each other. I finally got to talk to him at Social Media Marketing World where I was speaking. He asked me if I would speak at We Are Podcast. I said yes on the spot. Who doesn't want to go to Australia? I saved up my pennies (and busted out a charge card) and made it happen. As I mentioned above, I was nervous. This was a new country, a new conference (for me), with new people. The first day was very good. I got to meet a lot of people. It was somewhat of the "warm up act" for the main event happening the next two days. Every speaker at this event was awesome. Every person I met was super friendly and shared my love of podcasting. The hotel I stayed at was great. By the end of day one, you could color me impressed, and I was ready for day two. By the end of day two, I believe I had met about 95% of the people there including Jules from Hong Kong Confidential. By the end of day two, where I once felt uncomfortable I now felt relaxed. The Speakers Retreat When I realized that I was going to be living with a bunch of people I had never met, previously this would have put me way outside my comfort zone. By this point, Ronsley had not let me down and I just went with the flow. Here again, it was not as bad as it seemed and was actually kind of fun (in the end we just slept here, and all the speakers hung out at a second house). I would start the day with some sort of healthy pancakes made from buckwheat and for toppings I had some sort of berries instead of maple syrup. Different? Yes. Delicious? Absolutely. The conversations were awesome, and the jokes and laughing were endless. More New Things The following day I had Indian food for the first time. As I was told I was a "Picky Eater" growing up, I assumed I would not like this. I loved it. Sean is launching a course in the future to show people how to cook these types of meals quickly. I'm in. I was scheduled for a session of Holographic Kinetics. I had no idea what it was, but I had heard that "it was a bit woo-woo." All I knew was Ronsley had selected a few people to do it, and I was one of them. I was not here to judge. I was all in. Holographic Kinetics is an advanced Aboriginal healing technique based on an ancient understanding of Lore, the universal laws that govern the creation, and the knowledge that everything in nature is alive and can be communicated with. Thoughts and emotions from difficult experiences in the past can become trapped in a person’s body to create realities. When experienced in the past they affect the present, which in turn affects the future

Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts [1:36] PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com You Should Run Your Podcast Like Netflix 3:45 130 Million Worldwide 4.2 million are still shipping DVDs Projected to pay 7 billion for content 11 Billion in Revenue in 2017 23% of Us adults stream daily 70% of users binge-watch shows A user avoid 160 hours of ads per year 6.7 days 6:38 They make it easy to get to the content and skip how the sausage is made 9:30 Many of their episodes leave you wanting more, and tease the next episode (see Making Oprah ) 9:53 They aren't doing typical content, and they are being creative 11:47 They changed their format to fit their audience and their business plan 14:08 You should watch your industry and niche and see if there is a place for your show 17:35 They seems to be easy to work, they aren't jerks, with which is attracting talented people 18:55 They monitor what their audience is viewing and make similar content (including a teenage tangent) 22:41 You can get Netflix on ANY device. 23:10 Don't hire pedophiles and alleged rapists 23: 20 It doesn't always work. 24:14 They put out content to see if it works BONUS LESSON: They charge for their service. Media hosts like anchor are doomed to fail as bandwidth is not free. Ready To Launch and Grow Your Podcast? Join the School of Podcasting at www.schoolofpodcasting.com/start Work with me as your podcast mentor at www.schoolofpodcasting.com/workwithme Never Miss an Episode Go to www.schoolofpodcasting.com/subscribe to get the next episode the minute it is released

Today on episode 640 of the School of Podcasting we are looking at Facebook Consumption and how it stacks up against YouTube and Podcasting. Paul Colligan has a new report and it's fascinating. Because of his Podcast: Troy Heinritz had his name in the Blacklist TV Show Troy Heinritz has been mentioned on this show many times and today on episode 640 is another time. I was getting caught up on the Blacklist Television show on Netflix and in the "Nicholas T Moore" episode they are looking at the background of a "bad guy" and explain how at one point he had stayed at the Heinritz Psychiatric Center in Concord. Troy also explain how they had mixed in a fan's name into an episode who had died of cancer. If you have a "Because of my Podcast" Story, please go to www.schoolofpodcasting.com/contact and share it. Sponsor: PodcastGuests.com - Get More Guests -Be Featured on More Podcasts 3:18 PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com Podcast Consumption Trounces YouTube and Facebook Consumption 4:40 Today we talk about a report that Paul Colligan (of the Podcast Report) did on consumption metrics comparing Facebook Live against YouTube and Podcasting. In looking at a video he did live on Facebook he found that "The average watch time of my 11 minute and 37-second broadcast was only 22 seconds — just 3% of the video. " Later he put the exact same content on YouTube and "YouTube was 36% Facebook’s 3%. On YouTube, viewers tuned in over 11 times longer on average than they did on Facebook." He again took the exact same content and put it out as an audio podcast. He checked his stats in Appel's Podcasts Connect and found, "On Apple Podcasts, the audience listened to a whopping average of 94% of the episode … more than 31 times the percentage on Facebook and slightly less than 3 times the percent on YouTube." While Facebook consumption was much lower than the other platforms, Paul is not saying Facebook is bad. It just may be that this is not the place where people go for long-form content. It seems like it is the place consumers go for "quick hit" information while they are waiting in line or taking a quick break. He approached other people and they all had similar results. Read the full story here. What Facebook is for Me I know for me, I saw where Dan Klass was going to record an episode of the Bitterest Pill live. I was excited and had planned on watching it live. I forgot to write it down and listened to the content when it came out as his latest episode. I often start a video as I'm on Facebook, but as I scroll down it becomes distracting. I'm looking for quick updates from friends, family, and colleagues. In Conclusion It is hard to argue with the data. Granted this is a very small sample, but enough data to spot some trends. If you have a large following on these platforms you need to look and see what your consumption analytics show. You may be very, very surprised. How do You Find Facebook Stats? To access Facebook video metrics, click Insights at the top of your Facebook Page and navigate to the Videos tab. The Video Views graph shows you the number of times people viewed videos for longer than 3 seconds (as shown below). More information on understanding Facebook stats can be found here. How Do I See My Consumption Stats on Apple Podcasts? Apple has a tutorial on this topic at https://itunespartner.apple.com/en/podcasts/videos#podcast-analytics Podcast Rewind 39:34 I was featured on the Computer Tutor show on a special International Podcast Day episode (great podcasting 101 stuff and some stories I've never talked about) Listen Here I was featured on a two-part interview on the Get Clients Now Podcast. You can find Part 1 and Part 2 at http://getclientsnow.libsyn.com/ In part one, I talk about how having a podcast can help your business and part two is more focused on monetization strategies. Podcast Mentoring Programs Available If you are looking to work side by side with me, I know how programs in place to do just that. See www.schoolofpodcasting.com/workwithme If you want to work at your own pace (as fast or as slow as you want) check out the School of Podcasting at www.schoolofpodcasting.com/start

Today I share the story of some pretty harsh criticism I received, and how I had to deal with the fact that my listener had a point. Welcome to episode 639 of the School of Podcasting Sponsor: Podcastguests.com 3:47 PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Today I'm talking about branding, and I could've invited Greg Corey (Corey says, I love to talk to audiences about how creating better branding for themselves and their products can skyrocket their sales). It took all of three seconds to find Greg, and we know he's looking to get on podcasts. Sign up at PodcastGuests.com/sop Fat Fingers Can Cause More Them Embarrassment 5:06 In the last episode, I mentioned that I had brought up a controversial subject (Collin Kaepernick) and that people might tune out (the subject was controlling the conversation). What is offending is not the episode but rather your poor grasp on basic spelling and grammar throughout many pages on this website.. By the way, if you want to sound like an authority, please learn basic spelling and grammar or hire someone (fiverr) to do it for you.. How do you have an education degree when this is how you write and communicate? By the way, in the sub-title, “Freedom of Speach is Not Freedom from Consequences”- The word “speach” is spelled Speech. Any sixth grader knows that and certainly a g college graduate should know that as well.. It is not that hard. At least have your written copy proof read by someone who does know how to spell and write decently before publishing it to the world. Geez! I think that is pretty basic.. How again can you confidently charge $200 an hour for consulting when you have such poor spelling and grammar skills in your written web copy? You are a joke sir! What college granted you a degree when you consistently cannot write legibly? and you are tying to sell yourself as an expert? Please! I will say again.. Please! At least hire someone to cover your mistakes and not try to promote yourself as some sort of “expert” – You look like a damn fool sir So I sent Mark Doyle and Email Dear Mark, Thanks for the comment. My Apologies for the typos. You're right I'm a damn fool and a joke of a human being... Dave Mark Sent Me a Reply Mr. Jackson I would like to take a moment and apologize for my comments and harsh criticisms. It was unwarranted and uncalled for and not like me at all to post something like that Please accept my apologies Best of luck to you sir Mark Made a Really Good Point in a Really Crappy Way I hold no ill will toward Mark. Mark may have had a really bad day, and I have forgiven him. He did get me to check into why these typos got through (I was using two spell checkers, and Grammarly does a GREAT job). In a nutshell, I had logged out of Grammarly and it no longer was checking everything I typed. There is Probably More Than One Way To Fix Your Issue I had typed my show notes about an hour before I published them. I did this to "flush out" ideas before I pressed record. Then I thought, would this not work a day or two (or a week) in advance so I could come and look at the copy with "Fresh eyes." Yes, this could be done. Another option would be to type shorter notes. This makes sense to a certain extent. I always want to have at least 300 words. I am currently at 1591. If I pushed thing back even further than a few days, I could hire someone to look over my posts. This is not an unsolvable issue. It just means I can't keep doing what I've always been doing. Your Podcast Is Your Brand In looking up different items about what makes a good brand, I kept seeing things that I saw that I had dropped the ball on. Neglecting Public Perception: The public’s perception of your brand might not be the rosiest, but instead of chalking it up to bad luck or pointing fingers, it’s time to get serious about turning that frown upside down. (source). Another article mentioned this as "Not providing great brand experience." Brand experience is not only about your stuff, but also your website experience and every other touch-point where customers come in contact with your brand. Another article stated, "Many savvy consumers judge credibility by grammar and attention to detail." Why Branding Matters The audience might feel: You value quantity over quality when you get sloppy You appear irresponsible You appear uncaring You think the audience stupid (as they won't notice) You're not the most intelligent person on the planet. The Internet Writes in Ink While many blunders appear on the news and are replaced by tomorrows new headlines, don't plan on everyone's short attention span. Just ask Louis C. K (Sex offender), Chi-Fil-a (homophobic), Uber (employee Harassment), Target, Facebook, and many others (data breach), as well as other companies th

Today on episode 638 I am talking about controlling a conversation from two different angles. Bonus Content Why Squadcast is the Best Tool for Recording Interviews I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains Why he (a programmer) and his brother (an audio engineer) started Squadcast How they had an issue, but it has been solved and they may have their solution patented What is coming in the future Squadcast is super easy. You put in the email address, the date and time of the interview and it does everything else. The big key is your guest(s) need to use chrome to use the system. The system prompts them to use chrome if they are not. It records their side of the conversation locally to their computer and then QUICKLY uploads it when the conversation is done. If there were any glitches where the speaking was cut out during the call, the local recording does not have any of those glitches. Squadcast is currently $20 a month. You get save 50% using the coupon code sopfans at www.schoolofpodcasting.com/squadcast How To Ensure Everyone Knows Your Intent I was watching Comedian in Cars Getting Coffe with Jerry Seinfeld and Bill Bur. Bill voiced his fear of how people are having careers taken away becomes someone took something you said as a joke seriously and they are now TELLING YOU what YOUR intent was. As Bill put it, "You don't get to decide that you're in my head and you know my intent." One example of a company who ensures you understand their intent is American Airlines who has a podcast called "Tell Me Why." For example, one episode an American Airline representative explains the changes in their policy regarding support animals. I think this is an awesome job as a lazy journalist (where people just Google a subject, do no research and copy and paste an answer - even it is entirely untrue). could easily spin this as "American Airlines hates all animals." The good news is American Airlines through their podcast has a DIRECT CONNECTION with their audience (their customers). They don't have to worry about anyone from the mainstream media putting a spin on it. I personally found it strange when people began burning their own shoes in protest to Colin Kaepernick is a new spokesperson for Nike. So I did something people use to do called "Journalism." I listened to Colin's first press conference. It turns out. He doesn't hate the troops the flag, or the country. What he hates is the alarming rate of police brutality that he sees and hears about, and yet it is never covered on the news, and there seems to be no justice for the victims. In fact, the news just kept repeating how it was disrespectful for the troops and the flag. Even though in his press conference later he said, "People thought it was about the flag or the troops and it's not." So when you go through the mainstream media, your message has a potential to get very distorted. This is why Colin Kaepernick needs his own podcast. Then people could go directly to the source and here what his intentions are, why he is doing what he is doing, and maybe get a better understanding. For me, I urge all white people who group up around white people (you're not racist, but it just so happens there were no black people in your neighborhood to watch the documentary movie 13th on Netflix Freedom of Speach is Not Freedom from Consequences Just because you can say it, doesn't mean there weren't be consequences. For example, I believe it is illegal to scream "FIRE" in a theater. You are free to say it, but you will go to jail. Keep this in mind that stating your intentions and opinion will exercise your right to free speech. It may also introduce you to the law of consequences. One A Side Note There was a time when you were allowed to have a difference of opinion. You might actually have a "dialogue" so you and another person could examine both viewpoints to see if you agreed on anything, or might gain an new insight and expand your knowledge. It seems harder and harder to do that today. As I bring today's slight controversial topic, please note I don't support sexual predators, racists, or anyone spreading hate speech (cause racism is learned from your parents are friends - you are not born a racist). If this episode offended you I'm sorry. My goal is to show how you can get your unedited point across on your podcast and have it reach the world

Because Of My Podcast - The Family Travel Podcast Michael, He is on podcast number two, and this one is allowing him to make some money http://abigpeacheyadventure.com.au/family-travel-podcast/ Question of the Month: Where Are you With Podcasting? 6:28 Clay from the Fish Nerds Podcast is a 4 7:30 Paul from the Fighting Through Podcast is a 1 8:48 Andrea from Union Podcastera is a 1 12:18 Darwyn Dave from Dealing with My Grief is 1 13:59 Brad from The Cinema Guys is a 1 15:23 Jared from The Fire Rescue is a 3 16:52 Micah and Dustin from Tales From Bedlum -5 17:55 Jonathon Bloom from the Weekly Awesome Podcast- 1 19:07 Kim from Teachers Need Teachers is a 1 23:21 Josh from the Corner Cutters Podcast (about the Rubik's cube) - 1 25:10 Ryan Nelson - Conspiracy Theoryology is a 1 27:27 Master Kuldryn's from Kuldryn's Krypt is a - 1 28:28 Seth from Geekville Radio, www.twbpodcast.com and Classic Wrestling Memories is a 1 31:01 Timothy kdoipodcasting.com was at a 5 and is now at a 3 34:52 Vanessa from Vanessa's View is at a 1 (or UNO) 39:41 Win Charles is a 6 Check Out Joe Today in Orlando Tuesday (this coming Tuesday...September 25th) The Improv Orlando Florida Doors open at 6:30 - Show starts at 7:30 $10 LOTS of people in the cast. We EVEN have an opening act, the awesome 15-minute long Popcorn Finance podcast (up for a personal finance Plutus Award for Best New Podcast in that space) at next week's award show. http://stackingbenjamins.com/tour Update on Michael Stelzner and Social Media Marketing World In episode 635 (Logic and Emotion) I had mentioned how Social Media Marketing World has pulled their podcasting track. I wanted to clarify while Leo Laporte at one point had said "podcasting is dead" and then later took it back, Michael Stelzner never said podcasting is dead. He simply said his statistics show that his socials media crowd that attends his audience is less interested in the subject of podcasting. Michael still uses podcasting to promote Social Media Marketing world. If you can't afford the trip, some of the top experts are speaking at this event, and you can purchase a virtual ticket I just got done binging on Michael's YouTube series "The Journey" as the second season has just started (so I have to binge the first episode) and this once again proves that "behind the scenes" information is often "not boring." Check it out at journey.show Sue Jennett Your chat about choosing words that evoke emotion was interesting for me, as I like to choose my words carefully for both my podcasts and my blog. I hadn’t before thought about trying to evoke any emotion, but more to inform in an easy-to-listen-to manner. As often happens when I hear your podcasts, I’m at that time working on something to which I can apply your advice. I was, last night, ready to record my speaking portions and edit a podcast about the sacrament of communion for those on a ggluten-freediet. Earlier in the evening ,I chaired a meeting of our local celiac support group, and out of the blue, someone stopped me before I left to ask if I knew any solutions for this exact problem. She didn’t know I had researched it, and spoken to a guest about it. I felt good that I could impart some useful information to her, but what was more impactful on me was her emotional investment in the issue. I left the meeting and came home to “infuse” my podcast with small tugs on the emotional fabric of my listeners. I also used the same strategy to write my social media for today. Small changes, small words, strategically placed to evoke emotion, when the subject is suitable is something I now have in my arsenal of podcasting tools. Thanks Dave – BTW my social posts are getting more comments and interaction than I have ever had on any particular podcast – and guess what – they are mostly emotionally driven! PS – I started a second podcast over the summer on gluten free weight loss/management so you’ll soon see my comments on your Logical Weight Loss Podcast, as I’ve binged on it for a few months now. acanadianceliacblog.com Ready to Start a Podcast? I'd Love to Help You! Go to www.schoolofpodcasting.com/start

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it wasStep 1: Pick Your Topic Step 2: Decide if you're podcasting solo or with cohost(s). Step 3: Pick how you will podcast. Step 4: Pick where will you podcast? Step 5: Pick a name. Step 6. Buy the Hardware Step 7. Buy Software Step 8 is purchasing web hosting Step 9 is installing WordPress Step 10 is to get your WordPress installation ready to podcast Step 11 is making your website look good. 12. Domain Name 13. Graphics 14. Intro Music. (optional) 15. Media Hosting (for your mp3 files) 16. Organize Your Content 17. Record Your Content 18. Edit Your Content 19. Assemble Your Episode 20. Add ID3 Tags 21. Upload your media 22. Write Your Show Notes 23. Copy the Media URL and Paste It Into Your Post (optional) 24. Click Publish 25. Set Up Tags for iTunes 26. Make Sure your Feed is Valid 27. Submit Your Podcast to Apple PodcastsWhat is the Goal of Your Podcast?You need to know this. How will know if it's successful? Is it a certain number of downloads? Is it a certain number of sales? Is it to position you as an expert?Does Your Podcast Move You Toward Your Goal?So if the goal of your show is to help build an email list, did you remember to tell people about your list. If it's to build your consulting clients, did you mention you are available for consulting?Has Someone Who Is Your Target Audience Given You Honest Feedback?Have You Checked to See If You Are Unique?There are at least five shows named "outside the box", and six shows named, "The Feed." If you name your show identical to another show, not only may you be opening the door to legal action, but these people have a head start and you will have a hard time ranking for that phrase.What you NEED to Launch a PodcastArtwork: The artwork is SQUARE with a minimum dimension of 1400X1400 and a maximum dimension of 3000X3000. The FILE SIZE needs to be less than 500 kb. Failure to meet these specifications can get you rejected, and cause your show not to update, and in some cases get removed from Apple.A Valid RSS feed. That feed will have a description of your show. Along with the author/hosts(s) of the show, categories, and an email address. This is typically entered into your media host (more on that later) or whatever tool you are using to create an RSS feedA media host. I was a Libsyn customer for 10 years before being a customer, but I feel Libsyn.com is the best. For other thoughts on podcast media hosting see this post A quick note: Stay away from Anchor or any other free media hosts. I've seen multiple attempts at free media hosting over the years and it always ends badlyOne published episode. You can't upload a bunch of episodes as drafts, submit your show to Apple and other directories, and the flip a switch. While many people will tell you to launch with 3, 4, 10, 30 episodes, I'm here to tell you that you can launch with as many as you want (please note they DO NOT automatically download when someone subscribes, your audience needs to manually download them) but you only NEED one.The Podcast Launch ScheduleI see so many people picking a launch date and then trying to fit their podcast into it. This is like picking a time for Thanksgiving dinner and you've never cooked a turkey before. You need to have a knowledge of how long it takes to cook the bird, and likewise, you wouldn't call everyone to the table if the meal wasn't done. They would all come running to the table and ask, "Hey, where's the food?"I spent last week with Rob Walch the VP of Podcaster Relations at Libsyn.com (the oldest, largest podcast media hosting company - get a free month using the coupon code sopfree ) and he recommended to start submitting your show to directories ONE MONTH in advance and I agree and here is why:While it may take 3-5 days to be listed in Apple, in some cases it takes a few extra days for the artwork to show up (after you've been approved) and in some cases even more, time before you are shown in the results of a searchYou want to have your show listed in as many apps as possible. Right now I recommend Apple, Spotify, Stitcher, TuneIn, Google Podcasts, and if it's still alive Google Play Music. As I write this in September of 2018, Google Play Music is on a respirator and I would worry about it last. The reason for this is people get comfortable with their apps and devices. I use Overcast on my iPhone. If someone wants me to listen to their podcast and it's only available in Stitcher, there is a very strong chance I will never hear their episode. It costs nothing but a few minutes to submit your show to these places. I've got tutorials on how to do all of this at the School of PodcastingOnce Your Ready Pick Your DateOnce you are listed in the d

Podcast Question Of the Month If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave “at” schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18 Slick Text Update 3:09 In a previous episode, I talked about testing Slick Text. This is a texting tool that creates an autoresponder. So when you text " sop " to 31996 you get an autoresponder from me with a link to my show in Apple Podcasts as well as a link to my show on Google Podcasts. I did a presentation for an "intimate" group at Podcast Midatlantic (probably 80 people) and I had five people sign up on the spot. With a month behind me, I've had 38 people sign up. You can try their free program, or upgrade to their $29 plan and save 15% off when you sign up for a paid plan using the coupon sop15. For more information check out www.schoolofpodcasting.com/slicktext What is LibsynPro Libsyn.com is a great solution for the independent podcasters (with pricing starting at $5 per month, with the most popular plans being $15 or $20 a month). This week I spent time at Content Marketing World (an event with 4000+ attendees) where most of the clients were companies (not individuals) who were looking for enterprise solutions (and in some cases used by marketing agencies or networks). Here are some of the features of LibsynPro. You can have different levels of access for multiple users. Stats per show or for your whole NetWork A higher monthly fee and you pay for your bandwidth (see VP of Podcaster Relations at [email protected]) Dynamic ad insertion Addition Podcast Configurations You can also have a private podcast. This means you can set up a podcast for your company, add the users, and have an app created for your podcast. This also gives you the ability to see if your employees are listening to episodes, and in the event, you terminate an employee you can remove their access to any files. Social Media Marketing World Dumps Podcasting Due to Slow Growth 11:05 Recently Tom Webster wrote an article on Medium what podcasting needs to spur more growth. Michael Stelzner replied to the post and stated, "Great read Tom. Your data seems to backup what I have noticed over the last 6 years since I have been in podcasting. I was very excited and there was pretty nice growth about 5 or 6 years ago. Then I noticed a shift that started maybe 3 or 4 years ago. I noticed the NPR style shows coming on the scene, in force. And of course Gimlet. My first concern was that people who already listened to “other” podcasts would go over to the high production shows and slow their listening of shows “like ours.” I was concerned it would send a signal to new podcasters that “you have be like those guys if you wanna get in this space, forget about it!” I also noticed a significant number of podcasting evangelists starting to “podfade,” and no one filled the gap. I started to notice my own numbers stop growing (but still be very healthy and stay that way for years) despite my other media properties growing. I started to notice less interest in podcasting sessions at my conference, less interest in podcasting articles on my site, etc. So all the data came together and made it very clear. Podcasting was not growing. We made the strategic decision to eliminate the podcasting track from Social Media Marketing World a few months ago. So what I saw happening through my lens in my industry is also happening in the entire podcasting industry it seems. And I am not sure it’s a language issue (as you suggested towards the 52). I actually think it’s a social media issue. People spend a ton of time consuming content with audio. It’s called video. And I’m sure you have access to data that shows video consumption is way up, especially on social networks. The times, they are a changing. Just my two cents. Thoughts??" While Michael has his opinion based on his stats this does bring up one question: Who are the Podcast Evangelists? ( I know both Cliff Ravenscraft and John Lee Dumas pivoted their marketing to reach a wider audience) but what is a significant number of podcast evangelists? Keep in mind, this is through Michael's Lens.podcasting was dead Which will be different than YOUR Lens. It reminds me a bit of when Leo Laporte had said Podcasting wasn't' growing, it was too hard, and that lead to people saying Leo Laporte said that podcasting was dead ( see https://mashable.com/2009/10/03/leo-laporte-video/#9DEMgJjZmaqs ). If you talk to Rob Walch, Todd Cochran or Rob Greenlee, I think they will report that podcast consumption is up (it may not be up in Michael's Niche). Mentioned: Trends in Newspapers https://houston.cbslocal.com/2012/10/15/study-less-than-a-quarter-of-americans-rea

Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast. Noah Tetzner Wanted a Show About Vikings But Couldn't Fine One He Liked 1:58 Like many podcasters, Noah found some podcasts that weren't bad, but they didn't really fit 100% of what he was looking for. What did Noah do? He started one of his own. Is he a big tech nerd? No. Did he come with a pre-made audience? No. He found guests that had more than a heartbeat (like some shows) he found guests who could bring value. In this interview you will also hear how: Noah is buying ads on other history shows to promote his show How much Noah is spending per show How reviews seem to be boosting his chart position, but may not do much for downloads How he appears on shows as a guest even if they are not about history He is building relationships with fellow podcasters and his audience His strategy is to do your research and be genuine Not everything he tried worked How he overcame Imposter Syndrome to start his show How he is now pursuing monetization His main priority is growing his audience. Check out his show at www.thehistoryofvikings.com Mentioned: www.newandnoteworthy.info Podcast Rewind: Where Has Dave Been? 19:15 Big Podcast: Podcast Longevity, Failures, And How To Know If You'll Make It In Podcasting Podcast Envy: Dave Jackson, School of Podcasting, on Impostor Syndrome and Podcasters Hall of Fame Unstructured Podcast: Dave Jackson The Word From Mouth: SEARCH, ADOPTION, AND MOVING THE NEEDLE IN PODCASTING – WITH DAVE JACKSON Want to interview me on your show? Contact Me What I Learned From My Podcast Focus Group 24:54 I am in a "Mastermind" with a graphics person, a lawyer, audio editors, and more. We are all podcasters and share our opinions on how to grow each other's podcast. It's free (you don't need to spend 5,000 a day to be in a mastermind - start one today). Here are some of the things I learned: I don't expand enough on what people get so they see the value My bullet points were out of order and I put the best bullet point at the bottom of the list You're not really saying what people are getting I had too many options to choose from I need to take my testimonials and sprinkle them through the sales copy So What's This Have to Do With Your Show? Sometimes you need an OUTSIDE opinion to find things that are RIGHT IN FRONT OF YOU. We Need To Talk: Setting Your Podcast Expectations 31:30 There are people with 10 downloads who want to monetize their show. There are people with five episodes that want to quit their day job. Here is another way to think about this and set expectations A musician has written their first five songs. Can they make a living? An actor has gone on five auditions and might have a lead on a commercial. Can they make a living acting? An author has five manuscripts and an agent. Can they make a living as an author? The answer? It depends. The odds are not in your favor, but it's going to take TIME. Many "overnight successes" took YEARS to get their big break. If your sole reason is to make QUICK MONEY, and you are bringing NO AUDIENCE, the odds are stacked against you. STEP ONE OF MAKING MONEY WITH YOUR PODCAST So many people hear crowdfunding and focus on the funding, and forget that step is one is create a crowd. They put the cart before the horse. How do you build your audience? In a nutshell, it boils down to this. 1. Identify who your audience is 2. Listen to them and determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good). I refer to this is "deliver value." 4. Go to where your target audience is 5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes. 6. Then tell them about your show Step 7 would be repeat steps 2-6 Ready to Start a Podcast? Get coached by an award-winning, Hall of Fame podcasters Go to www.schoolofpodcasting.com/workwithme

In episode 633 of the School of Podcasting, we are looking at Podcasting Events and asking, "is it worth attending?" We also touch base with Danny Peña who has created a movie about his story and his show Gamer tag Radio (that is now winning awards at Movie Festivals) to help introduce people to podcasting and to his show. Danny can point to one thing for his success, "Community." We first spoke with Danny back on episode 506 (definitely check it out) Sponsor: Podcast Engineering School 3:45 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ Danny Peña is a Walking Make a Wish Foundation for His Fans 5:36 Danny first appeared on the School of Podcasting back on episode 506 and he has ALWAYs been about his audience and building community (he still is). I drove down to Columbus to Ohio to hang out with him (along with Daniel J Lewis from the Audacity to Podcast). Danny met some of his audience and brought them backstage at the event and introduced them to some of their favorite gamers. Think about how huge that is for the audience members. Think about going backstage at the Super Bowl to meet Tom Brady. In this conversation you will hear: Danny put together an award-winning movie about his story and the rise of Gamertag Radio using iMovie. How he taking steps to embrace those who are not currently listening to podcasts and to help them understand how to start listening ( www.learntosubscribe.com is something I put together) Danny has multiple revenue streams in addition to his sponsors His relationships lead him to leave CBS Radio when things got a little shaky. For more information see www.gamertagradio.com Mentioned: Edison Research Danny's first appearance on the School of Podcasting on episode 506 Daniel J Lewis from www.theaudacitytopodcast.com Are Podcast Conferences Worth It? 34:53 I asked you, "Are podcasting conferences worth it?" and today I play answers from Ed Ryan from Podcasting For Radio Dummies is starting a magazine for podcasters, was inspired to start TWO podcasts and has already received a three-figure boost of support for his Beach talk Radio show that he does with his wife 33:22 Emily from The Story Behind and E Podcast Productions (check out her Book) 40:54 Marco from marcobernard.ca got to meet all sort of people at PM18, and has been inspired to start THREE new podcasts 42:58 Jennifer from Podcast With Jennifer as a podcast editor she has picked up clients and boosted relationships 44:10 Win Charles will attend when she can finance it. She looks forward to having the loving support of the community 45:13 Michael Delany from Caregiving for Dementia got direction and focus for his show, and met a lot of great people. Hear his appearance on the Podcast Review Show 47:50 Hilda from Wise Traditions Podcast has attended two events and came away with practical tips, and relationships. It's super encouraging. 50:03 My thoughts on podcast events 51:13 I got a shout out on the Podcasting For Radio Dummies (Thanks Ed!) Question of the Month 55:00 If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave "at" schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18 Ready to Start a Podcast? I've got multiple plans for multiple budgets at www.schoolofpodcasting.com/workwithme

Today we are looking at not taking no for an answer. We are looking at trying new strategies for old problems. My friend Marcus Couch heard "No" multiple times every year when he tried to start a Chicago Bulls fan cast. He didn't give up. He tried and tried again. We hear his story of asking a sponsor to help. We all want more subscribers, will using a text tool like slicktext.com help by putting your subscription one click away? Speaking of new strategies, should you put together a focus group to see if your show is headed in the right direction? All of this is covered in this episode 632 of the School of Podcasting Sponsor: Podcast Engineering School 1:35 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ I'm Playing with Slick Text To Grow My Subscriber List 3:39 They even have a whole tutorial on growing your list via text Pros: I can try it, or revert back to a free account (and I don't have to worry about codes in an episode years later) I can capture email addresses (and birthdays) I can upgrade to a paid program and my un-used messages roll over to the next month You can upgrade and downgrade any time you like Your listeners can unsubscribe from your message by texting " stop " Cons: Only works in the US and Canada (for me that is 76% of my audience based on my Libsyn stats) Some people listen in the car (or other activities) can't text immediately. See Slick Text In Action Text " sop " to 31996 to get links to follow me in Apple Podcasts or Google Podcasts. Then when a new episode is published it will be available in those apps. Here is a video of the backend of Slick Text https://schoolofpodcasting.wistia.com/medias/u9dzehifr0 For more information see www.schoolofpodcasting.com/slicktext Marcus Couch Heard "NO" 20 Times But Didn't Give Up This is a conversation that I had on my Ask the Podcast Coach show which I do with co-host Jim Collison of www.theaverageguy.tv 11:21 I've known Marcus Couch since 2005 back when he lived in Chicago. He now lives in California where writes, coaches, and podcasts (see Marcus Couach.com ). Marcus wanted to do THE OFFICIAL FAN podcast for the Chicago Bulls. He's had the domain bulllspodcasts.com for years. He asked the team, and they said "No." He asked the next year and the year after that. This went on a while. Marcus reached out to one of the Bulls Sponsors. Marcus was now part of the Sponsor's package. He turned a No, into a yes. He saw where one way was blocked, and kept looking for another path. He also used the strategy that bands do when trying to find a band member, he went to YouTube and found someone who had an audience on YouTube talking about the bulls. Marcus had the podcasting knowledge, a sponsor, and a passion, and his co-host Wyse Black had an audience. The two worked out a deal and now have launched the podcast with a sponsor, fan giveaways, and an audience. Check it out at www.bullspodcast.com Check out Marcus on his other podcasts: WordPress Plugins A to Z WordPress Weekly Industry Night Question of the Month 22:49 Have you attended a podcasting event? Was it worth it? I need the answer by 8/24 Go to www.schoolofpodcasting.com/contact if you use email, please use the subject line, "August Question." Why Your Podcast Needs a Focus Group 24:45 Rob Walch often uses this story of Marketing your podcast and how marketing will not save bad content (The Lone Ranger vs The Sixth Sense movies). So I decided to dig in deeper. Dave's equation for more listeners is The value in an episode multiplied by the amount of smart promotion = Total Downloads In a nutshell, it boils down to this. 1. Identify who your audience is 2. Determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good) 4. Go to where your target audience is 5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes. 6. Then tell them about your show My advice before you start promoting it is to get someone who is not named Mom to listen to your show. These should be your target audience. You need people who will tell you if it’s good, or it’s not. The best marketing won’t save bad content (Think American Idol winners, think The Lone Ranger movie with Johnny Depp). The Lone Ranger According to Wikipedia, “The film grossed $260.5 million worldwide against an estimated $225–250 million production budget and an additional $150 million marketing costs. That means it lost approximately $10

In the past, I've talked about transcriptions. The fun part of transcriptions is you still have to end up with something that is easy to read and brings value. I've mentioned temi.com and revs.com but the one thing I didn't think about is how you can use it as an editing tool But What if Things Go Wrong? I drove to Nashville this week to attend two events. One was the Nashville podcasters meetup, and the other was the launch party of Without Warning by Sheila Wysocki which had a room full of private investigators who are thinking about starting a podcast, and music business people looking to start podcasts. When I first thought about it, I went to hotels.com and did a search for cheap hotels. I normally don't look at reviews, but as I was choosing the cheapest hotel I could find, I saw some reviews with words like "bed bugs," "Drug Deals," and "Cockroaches." It made me very nervous. I thought of getting bed bugs into my luggage and bringing them home. I thought of my last trip to Nashville where I ended up hitting a dear on the way home and totaled my car. But What if Things Go Right? I met some great people and strengthened the relationships I already had. I was interviewed, and it turns out that the Ramada Hotel I stayed at was the same one I chose the last time I was in Franklin Tenessee. By the time I left many more people knew who I was, what I do, and how to contact me. What I Learned If you get a bunch of private investigators together they are just as talkative as podcasters. Why? Becuase much like podcasters, the only people who understand what it's like to be a Private Investigator are other private investigators. My comfort zone is 7 hours in a car, but if I'm driving home I can go 8.5 and be wide awake at 3 AM. You can use transcriptions to help with editing. The two I mentioned are temi.com and rev.com More and more people are assembling teams to create a podcast (and I'm not sure people know there is an alternative) People often follow the guidelines based on their environment (so people in Nashville think you need to go to a professional studio to record - you don't) Danny Ozment of Emerald City Productions ( speaking of studios) has a great mixing room, and David Hooper of Big Podcast and Red Podcast converted his walk-in closet into a studio How Podcasting Is Like Show Shopping I was so excited to go to Podcast Movement I forgot my shoes and I realized this when I was about 4 hours into the 7-hour drive. I stopped and bought a new pair. There are all sorts of dress shoes with colors, materials, heals, souls, etc. Some are shiny, and some have a texture. In the end, you need shoes to protect and provide comfort for your feet. With this in mind, it doesn't matter what they look like, the texture, etc. Fashion is what dictates those types of guidelines and those are not really NEED, but more WANTS. For me I needed a black pair, that didn't pinch my feet, let my feet breathe, and had a soul that wasn't' going to have me sliding. I looked around, found a few that fit the criteria, and then bought the pair that fit my budget. I could've looked a lot longer, but I found shoes that fit what I needed, and I moved on and continued driving to Philadelphia. Sometimes you just need to decide, put on the shoes and go. Usually the first day, your f00t need to kind of get used to the shoe, but over time the show adapts to the foot and all is well. So Man Varieties of Show Openings Jeff Brown from Lead to Read will be coming on the show in the future to discuss this further (as we did a talk on this at Podcast Movement), but we share the opinion that the show should let people know what the show is about, what the episode is about, why we should listen to you, and then get to the content. We will dive into that deeper in the future. The Perfect Podcast Intro I'm going to play samples of podcast intros from many shows today and let you know that you don't HAVE to do an intro like mine if you don't want to. Don't want music? Don't need it. Like shoes, podcast intros come in many shapes and sizes. Mentioned in this show New Media Show Big Podcast A Very Fatal Murder Oprah Super Soul This American Life What Was It Like Chad Michael Story Podcast Ready To Start Your Podcast? Ready To Grow Your Podcast? I have multiple plans for multiple budgets at www.schoolofpodcasting.com/workwithme Question of the Month Have you ever attended any Podcast Event? Was it worth it? www.schoolofpodcasting.com/contact (I need the answer by 8/24/18)

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting Sponsor: Podcast Engineering School [1:38] Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ What Makes a Good Lead Magnet? 3:23 Thanks to Win Charles from the Ask Win show, Matt Rafferty from the Author Inside You podcast, and Jerry Williams from the FBI Retired podcast for contributing Ryan Deiss at Digital Marketer defines a lead magnet as “a small chunk of value that solves a specific problem for a specific market that is offered in exchange for an opt-in. My buddy (and co-host of the Podcast Review Show) Erik K Johnston did a whole episode about lead magnets. Today we talk about email lists and why you might want to start using one. OptinMonster (which is a great tool/plugin for capturing leads) breaks it into seven parts: Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something. Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads. Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed. High value – your lead magnet should have both high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification. Demonstrates your expertise or Universal Value Proposition – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road. Here is a list of 69 effective lead magnets (no email required) Advantages of an Email List? 17:44 The biggest advantage of an email list is you are one click away from your desired call to action, and more than likely you have someone's undivided attention. Most people (hopefully) are not reading their email while driving, etc. You can email your list directly and not have the information appear on your website. You are in contact with your engaged audience. 2000 Facebook followers is not the same as 2000 email subscribers According to a 2015 study, 3.57% is the average open rate. So if you have 1000 subscribers, 35 will open your email Derek Halpern of Social Triggers sent his latest post to his email list and his twitter account Here are the results he got: 50 people clicked on his link from Twitter 1,200 people clicked on his link from his email list His email list might be twice as large as his Twitter following but it still generated about 24 times more clicks. Even your grandma has email. Where To Start? 21:38 Mailchimp is many times the place you start. Why? It' starts free (but if your list grows can be expensive). There are many, many companies out there. I've used Aweber before moving to Convert kit. Aweber is $19/month for 500 subscribers or .038 cents per subscribers Convert kit is $29/month up to 1000 subscribers or .029 cents per subscriber MailChimp is free up to 2000 subscribers but limits the number of emails sent out in the month to 12,000. If you have 1000 subscribers and wanted unlimited emails per month it would be $15 a month at Mailchimp Do I NEED an Email List? Do you need an email list when you starting a podcast, no. But, I hear time and time again that someone in year three pivots their show in a new direction and really, really wishes they had started an email list. Be Very Careful With Affiliate Links Both Amazon Associates (amazon's affiliate program) and Mailchimp have it in their terms of service that sending email with affiliate links is against the rules. Take the Time To Learn Your Email System One of the things you should do upon signing up for an email service is to take the time to go through whatever tutorials they have. For example, I use Convert kit and to make a long story short I'm not using half of the features. When I was at Podcast Movement, I went to their booth, explained my situation and the rep show t

Sponsor: Podcast Engineering School 2:42 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for "podcast engineer" and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ My Induction Into the Academy of Podcasters Hall of Fame This past week I was inducted into the Academy of Podcasters Hall of Fame. I am honored to be in such good company, and deeply grateful for all the kind words. In looking back at my 13 years I noticed a pattern: How Podcasting Works Valuable content leads to relationships that lead to opportunities. The key word is VALUABLE content. Then you have to work at relationships, and you need to take advantage of every opportunity. Look back I see how: 6:00 Who are Dave's influences? Dave Barry, David Letterman, and Dan Klass 7:59 Thank God I was bullied? 9:25 Hope for all the introverts 10:05 You learn from all your failures 11:00 Content - Relationships - Opportunities 12:50 Dave's first podcast attracts Marcus Couch 14:45 Dave gets to go on the radio to explain podcasting to Music Business Radio 16:30 Marcus Couch invites me to get involved with Podshow. The Internet's first free podcast media hosting 17:25 Why it's not the tech 17:55 Dave tries to sound like Scott Fletcher of Podcheck Review 20:33 Why free media hosting drives me nuts Podshow/Mevio 8/2005 – 4/2014 (116 months – 38.8 million dollars spent) Podango 9/2006 – 12/2008 (27 Months) wildvoice.com 7/2006 – 7/2009 (36 months) mypodcasts.com 2007 – 2011 (estimated 48 months) Audiometric.io 11/ 2012 – 8/2014 (21 months before being purchased by panoply and taken off the market). Opinion Podcasting 11/2015-10/2017 (23 months) The average is 45 months. Take Podshow and the 38 million out of the picture and that drops to 31 (which is close to my typical answer of three years or 36 months) Anchor.fm was started in August of 2015. If they make it 45 months that is May of 2019. If they go 31 months that would be May of 2018. So far Anchor has burned through 14.4 M already (see https://www.crunchbase.com/organization/anchor-fm#section-locked-charts ) 24:00 How I got the job as the director of the New Media Expo 25:57 Podcasters Roundtable shows embracing your competition 26:30 Podcasters Roundtable leads to me interviewing Jordan Harbinger 27:11 My relationship with Daniel J Lewis leads to me getting involved with the Membership Guys 27:48 Talking to Mike Morrison leads to me speaking at Social Media Marketing World 30:11 Podcast Movement and Steve Stewart leads to me meeting Glenn the Geek Hebert 32:50 Glenn invites me to speak at Podfest 34:22 Jared Easley introduces me to Danny Pena 36:16 My second trip to Podfest leads to me being interviewed 37:10 My interview, leads to me being featured in the Messengers a Podcast Documentary 38:16 My speaking resume made it easier to get more speaking gigs 39:20 Podcasting is like farming. You plant, fertilize, and harvest. 38:50 It's not all about downloads. How my audience helped me through tough times. 42:48 Are you ready to work with Dave? 44:45 The one memory that bugs me from PM18 46:50 Daniel J Lewis from the Audacity to Podcast and Podcasters Society inducts Dave Jackson into the Podcaster's Hall of Fame 53:20 Dave Jackson's acceptance speech.

Becuase of My Podcast: 1:30 Haley Radke from http://www.adopteeson.com/ shares how the only people who can understand what it's like to be adopted, and more importantly how to deal with a reunion with your biological parents. Nobody knows what that is like except those who have lived it. You might feel alone, but by creating her podcasts she is how building a community and actually had a meetup when she was traveling. People able came from out of state to come to meet her, and to be part of the community SPONSOR: Podcast Engineering School 9:22 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion If you're looking to start your own audio editing service, or just want to make your show sound better. This course is for you. EARLY BIRD PRICING ENDS VERY SOON – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ Imposter Syndrom Continued 12:15 Last week we looked at what is Imposter syndrome, and how to overcome it. I was listening to the Dennis Miller Option and he shared some insights into how he feels when he is at a party with "celebrities." If you are new to Dennis Miller, here are some facts from his Wikipedia page. Dennis Miller: Saturday Night Live 1985 to 1991 Dennis Miller show (last seven month ) in 1992 Dennis Miller Show Live 1995- 2002 winning five Emmys for HBO Hosted three-hour radio show on westwood one from 2007 to 2015 He also had shows on CNBC, and has done featured spots on many television shows. He is listed as #21 on the great comedians of all time top 100 chart from Comedy Central This is paraphrased from this show, " As far as being a celebrity, I'm complete "wobbliness." The moment I'm with some people who are famous I can do my little patter. I can make them laugh, and we can have the exchange that they want to have and I want to have. At the end (of the night), if they say, "Here is my number call me," when I get home and I'm alone, I don't tare it up, I keep them and think I'll call them someday. I NEVER get to those calls. I just think they didn't mean it. I would feel like I was cold calling them to sell them encyclopedias. It's a weird thing. " More Common Podcasting Mistakes 16:05 Are you ONLY putting a "jukebox" or "show player" for your podcast? This is where you have one page with all your episodes. For an example see http://becausepodcast.libsyn.com/category/Binge+Listen PROS This makes it easy to go to one page and click listen and let it play all of your episodes. Cons Ther are now show notes on your page. Any shows notes that appear are actually on your media hosts website (and the player is served in what is called an iframe, so technically while this appears on your site, it's like someone cut a hole in your site and you are looking through to the original site). It makes it very hard to share the episode Do You Have Extra Words In Your Podcast Name That Are Not Needed in Apple? In this example, I'm not talking about the title of your episodes but the title of your show. Try to avoid having people "Search for the show in Apple podcasts." If you do, you need to tell them EXACTLY what to search for. EXAMPLE The kookcast is a podcast with a very unique name. I would deeply doubt there are two shows with that name. If you go to Apple podcasts and search for kookcast it comes right up. However, if you enter "The kookcast" even with its SUPER UNIQUE name it does not appear in the top 300 results. From what I can see when you add "The" your show is ranked against all the other shows that have the word "the" in the title and it doesn't appear. So in your case you might need to have them search for your name instead of the name of your show. This assumes you are listed as the author of your show. Is Your Podcast Created by Unkown? If you search for your show in Apple podcasts and it shows the author as "unknown" you can easily fix this by going to the system you use to make your show (for example in Libsyn.com you can go to destinations > edit > Libsyn classic feed and add the author information along with owner, email, categories) and enter the missing information. The listing in apple should updated in about 24 hours. Do You Not Care About Your Android Audience? This one confuses me, but I see it all the time. I go to a podcast website, I see the show. I can click play. When I go to subscribe there is one and only one option. Apple Podcasts. If you are on android, you are out of luck, I hope you figure something out. Check out this article. It shows a map with android being one color and iOs another color. Europe is entirely android. see https://www.moontechnolabs.com/apple-vs-android-comparative-study-2017/ according to an article at statscou

Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome Because of My Podcast: I Got A Custom Wrestling Mat 01:26 Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling mat with Jason's Logo and microphone. HOW COOL IS THAT? You can hear more about how Jason is now doing podcasting as a career at http://schoolofpodcasting.com/jason-bryant-turned-his-experience-into-a-career-in-podcasting/ SPONSOR: Podcast Engineering School Podcast Engineering School - next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW - SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ We All Feed Like Imposters Seth Godin wrote in The Icarus Deception that after a dozen bestsellers he still feels like a fraud all the time "The beauty of the impostor syndrome is you vacillate between extreme egomania and a complete feeling of: 'I'm a fraud! Oh God, they're on to me! I'm a fraud!' So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud." – Tina Fey "Sometimes I wake up in the morning before going off to a shoot, and I think, I can't do this. I'm a fraud." – Kate Winslett "I have written eleven books, but each time I think, 'uh oh, they're going to find out now. I've run a game on everybody, and they're going to find me out.' " – Maya Angelou Jodie Foster was interviewed for the television show ‘60 Minutes’ she revealed how she feared she'd have to give back her Oscar after being voted best actor for her role in ‘The Accused’. “I thought it was a fluke,” she said in the interview. “I thought everybody would find out and they'd take the Oscar back. They'd come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'” Ken Burns interviewed Meryl Streep, the most frequently nominated Academy Award and Golden Globe actor in history, she revealed her own insecurities "You think, ‘Why would anyone want to see me again in a movie? And I don't know how to act anyway, so why am I doing this?’” If We are All Imposters - Than None of Us Are Imposters I had a niece who for a while started to dress in a "Goth" style. The idea was she didn't want to look like everyone else. The problem was, "Goth" started to be cool. Soon, everybody started dressing Goth, and the result of "standing out" no longer was a byproduct of dressing Goth. If you are sitting there thinking, "I could never be like _____," guess what? That person is sitting there thinking the same thing too. The only thing that separates you from anyone else in the world is time and effort. Anything that anyone else can do, you can do. It’s impossible to feel like an impostor once you accept that everyone else is an impostor too. Imposter Syndrome Cycle In the book, The Imposter Syndrome Remedy Dr. Estcio talks about an Imposter Syndrom Cycle. This cycle shows often that imposter syndrome leads to two responses: Crippling Fear Overworking You are either crippled by fear which leads you to procrastinate. The second possibility is you are driven by fear of failure and you overwork. When you complete the task it may bring temporary relief. However, when it is time to evaluate performance, limiting beliefs associated with Imposter Syndrome may arise: If procrastination led to a successful outcome, then success is considered a fluke (“I was lucky things worked out in the end!”). If over-preparation led to success, then it reinforces the belief that working extra hard is needed, otherwise, there is no chance of success (“I’m not good at this. I just worked really hard.”). Thus, successful outcomes do not bring satisfaction. It only increases self-doubt, worry, and anxiety, with the thought that when either “luck” or “excessive hard work” wears off, they will finally be exposed as the incompetent fraud that they really are. And then, the cycle repeats itself. See The Imposter Syndrome Remedy by Dr E V Estacio. Strategies to Overcome Imposter Syndrome You feel like a fraud because of this huge opportunity that has been put in your lap. Maybe, it's not quite as important as you think. It's important to you, but you're not curing AIDS. It doesn't have to be perfect You have had some successes in the past. You've done hard things in the past. Think of the hardest thing you have to overcome. You did it. You're still here. Don't ignore your successes. DO NOT compare yourself to THAT person. There are always people "better" than you and people w

My First Test of Radio Public You can get your podcast on the Radio Public platform at https://podcasters.radiopublic.com/. Once you’ve been approved at Radio Public, they send a weekly email summary to your email with details about your Paid Listens activity on RadioPublic. Once your podcast earns $25 it will be eligible for payout, and we’ll send an email with information about how to configure the payment step Earnings are a combination of your Paid Listens (at a rate of $20 per 1000 listens of your episodes in the RadioPublicapp) and for every new listener that hears three episodes of your show in the RadioPublic app, you’ll earn a Loyal Listener bonus of an additional (one-time) $1 - and yes, this bonus layers on top of your Paid Listens rate. What Is the Criteria For a Listen? We define a Paid Listen as a listener hearing at least 60% or 30 minutes of an episode, whichever is shorter. For now, only listens in the native RadioPublic mobile apps for iOS and Android count. Multiple listens to a given episode by the same user’s device/account will count as a single listen. Also, it is important to understand that a download does not necessarily equal a listen. On all podcast apps, including RadioPublic, a given episode's audio file might be downloaded multiple times: the user could have deleted it before listening; a user’s local network error can occur and the file needs to be downloaded again; a podcast hosting provider can have an issue that initiates another download, etc.RadioPublic measures when an episode is actually heard, so you should not always expect a 1:1 download to listen ratio in your hosting provider’s metrics or dashboard. What to Do If Your Episode Already Has Ads? Depending on your current approach to ads, you have a few options for providing ad-free episodes to RadioPublic: Remove the ads from your older episodes in your existing RSS feed by reuploading newly edited audio files to your podcast host. Create another RSS feed that contains ad-free episodes and provide that feed to RadioPublic. Contact your ad sales team and podcast hosting company, as they may have the ability to turn off dynamically inserted ads when episodes are requested from RadioPublic. Where Do The Ads Go? RadioPublic will place audio ads before and/or after episodes participating in Paid Listens, and the ads will be clearly demarcated with audio and visual cues as distinct from your show, not part of it. Where's the Catch? The catch is to get credit for the play it HAS to be in the Radio Public app. You will need 1250 downloads (the amount you need to make $25) to get paid on their app. While they supply a player, it does not count that download as one to be paid for. You get $1 bonus if you get a new person to try the app and listen to three of your episodes. For me, I'm not sure I can look at my audience and say, "Please go listen on this app where I can better advertise to you." Patreon Vs Radio Public Last month on Ask the Podcast Coach I had 3, 852 downloads. If we play in fantasy land and says EVERYBODY heard it on Radio Public, I would make $76. What I do on that show is I do an extra 30 minutes of show with my co-host Jim Collison from www.theaverageguy.tv and put it behind a paywall using Patreon. Last month I'm made $398 (as someone took the option to pay $125/month and receive an hour of one on one coaching) if we removed that (as that slot is not always full that would be $248. (or 3.2 times the amount of money from Radio Public). Pennies Make Dollars If you're trying to do podcasting full time, you need multiple streams of income. As with other services I've used that inserted ads paid $1.5 for 1000 listens, Radio Public is a much better solution. But as the average podcaster get around 1500 downloads per episode (source:libsyn.com) I'm not going to retire on the $30 (again that would be if EVERY SINGLE ONE of your listeners was using the Radio Public app) Improvements Needed With the short time I tested Radio Public, they need to be able to group podcasts together. I would get to the $25 a month payout fee if all my shows were listed under one account. From what I've seen they are not. So now every show would have to get 1250 downloads (the amount you need to make $25) instead of all of my shows working together. That would make for more payouts, and make it worth my while. John Bukenas of www.audioeditingsolutions.com on the www.hatetoweight.com show that he tried to import his shows, and the app crashed. Social Subscribe and Follow Plugin I had gone to the Internet along with using the branding assets of some apps and went through the joy of resizing them, and then having some with a black background and some with a white background and it looked like this: (see www.schoolofpodcasting.com/627 ) I know Daniel J. Lewis of the Audacity to Podcast. He is a friend of mine and I use his My Podcast Reviews service (which a great) so I decided to check out his Subscribe and Follow plugin and it just makes

Today we have a conversation with Kyle Gray author of the book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective. Because Of My Podcast: I'm Working with NPR 1:22 Monica Rivera hosts the "You Wanna Do What" podcast (giving you the nudge you need) and she recently celebrated her one year anniversary and shared how she was selected to take part in an NPR program where she will go to Seattle to work side by side with NPR on a story. The best part of Monica's story is her attitude and how she took the negative of rejection and turned it around and used it for success. Check out her one-year "13 Lessons Learned" anniversary show. Kyle Gray Gives You Action Steps to Make Great Content 3:54 In today's conversation, Kyles shares some of his favorite tools to create content and explains strategies to identify problems and create actionable content with lead magnets to grow your list, enhance your network, and move forward toward building your business. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. 5:23 What is Good Content? 09:08 What are realistic expectations for traffic? 12:50 How long does it take to make great content. 16:20 How important are keywords? 19:55 What examples can you share of covering a problem from multiple angles? 21:05 If you could only pick three tools to help with your content, what would you pick? The content strategy template Trello Co-Schedule Key Take Aways You need consistency He was talking about blog posts, and we are talking about podcasts but we still have nuggets. In the end, we are all content creators. So you heard in this interview where he is not winging it; there is planning. He does things other people may not be doing like finding graphics to go with the episode. He said that even if you spend hours on your content, it may take months before you start seeing any measurable traffic. So if you're looking to get rich in six weeks, this is not for you. I love that good content helps your audience. You may think that all of this discussion is for business, but if you're doing a comedy podcast your audience's problem may be that they just watched the news or had a bad day at work, and it's your job to find a way to make them smile. He talked about identifying some key problems for your audience and making a lead magnet to give away that helps solve them. This is a great strategy that not everyone does, but that's because it takes time. A cool graphic could be a picture of your guest with a quote you pulled from the interview. Focus on the relationships. It is these relationships that help on the way up, and also if things go the other way. Jordan Harbinger utilized to rebuild his show with his network. Check out the Story Engine on Audible at www.schoolofpodcasting.com/freebook July Question of the Month 27:59 Do you have an email list, if so how big is it, and how did you grow it? I need your answers (preferably in audio) by July 27th. See www.schoolofpodcasting.com/contact and if you send email, please use "July question" as the subject line Top Five Questions About the New Google Podcasts App 28:45 How do I know if my podcast in the Google Podcast App? Go to https://search.google.com/devtools/podcast/preview and enter your RSS feed What If I'm Not in the App? Then see this post Do I Need to Be In Both Google Podcasts and Google Play Music? Yes. I personally don't see Google Play Music makes it to 2019. I have no information, but it's just a feeling. What Kind of Features are in the App?Almost none. You can speed up and slow down, and that is it for now. It doesn't even automatically download the episodes Castbox.FM Makes Duplicate Feed for Shaky Reasons 31:32 I wrote a post about this on my blog at http://davidjackson.org/horrible-podcast-history-is-repeating-thanks-to-castbox-fm/ Ready to Start a Podcast or Grow One You've Already Launched? I've got multiple resources for multiple budgets (with pricing starting as low as $5 to $1299 for a full mentorship program. See www.schoolofpodcasting.com/workwithme

I received 360 responses to this question, and if you do read show notes (better known as a description of what is in the podcast) what are you looking for. Comments? 888-563-32228 Because of My Podcast I Got to Appear on TV 1:45 Edward Schmitz from www.vidanostrilhos.com.br was featured on a TV show in Brazil. Make Money as a School of Podcasting Affiliate 4:30 Kim Kraji ( from www.toastmasters101.net ) explains why she became a School of Podcating Affiliate (and I set up www.schoolofpodcasting.com/kim for her to send her traffic). If someone signs up she earns a commission for every month they stay subscribed. Go to www.schoolofpodcasting.com/affiliates and sign up today. [spp-tweet tweet="Only 38 percent of people may be reading podcast show notes"] Your Podcast Show Notes: What To Include, How Long, and is Anybody Reading Them? 6:35 I put up some polls and ask you to send in your responses to www.schoolofpodcasting.com/coontact and here is what I got Out of 360 responses, 136 (38%) look at show notes, and 224 (62% fo not 8:33 Carey Green of podcastfasttrack.com feels show notes are important. He is surprised how many people don't put their social links in their show notes. 12:22 John from the Hate to Weight Show ( www.hatetoweight.com ) also wants social links and links to anything (like a video) mentioned in the episode. 14:38 Eliquite from the Travel Gluten Free Podcast (www.travelglutenfree.me ) is looking for resources. She hates show notes with one giant paragraph. 17:11 John from www.professorslots.com (a podcast about how to win at gambling) also looks at show notes and is deeply disappointed when you say you will put it in the show notes and you don't. 18:34 Win Charles from Ask Win hates it when you put a link to your website. She loves the show notes from www.todayinios.com 19:55 Shawn from Stories For Starters (www.storiesofstarters.com ) is looking for things that he wants to follow up (links, etc) 22:58 (Live from Books a Million ) Jill From http://becomingelli.com/ likes show notes to go back and review 24:49 The host of the new podcast www.cozycrib.com actually would rather read than listen 25:53 Kim from www.toastmasters101.net will read the show notes when they are emailed to her. 27:26 Tim from the www.hesaidshesaidmovies.com doesn't really look at them, but when he does he's looking links 28:49 Lee from www.covertnerd.net loves to use show notes for a resource. 30:34 James from www.podnews.not does NOT look at show notes. I interviewed James a few episodes ago. James wrote a great article called How podcast show notes display in 19 different apps ( https://podnews.net/article/how-podcast-show-notes-display ) In that article he recommends: Always show links with the URL visible. These links will be clickable in Apple Podcasts and will be visible - if not clickable - in every app. Using word links won't always work. Formatting, like using of the strong tag, may be ignored by many podcast apps. Ensure your show notes don't require this to be faithfully shown. Be aware that accented characters may not display correctly. Recommended Things to Include in Your Show Notes The name of the person/guest Links to the guest site ANY website mentioned Links to videos or any resources mentioned Social Media Links for people to connect with you Readability (use subheadings to break up lots of texts) July Question of the Month: Email List and Tools 41:50 Do you have an email list? If so how big is it? What system/tools do you use? Any tricks on growing your list. Go to www.schoolofpodcasting.com/contact and use "July Question" if you want to record something and send it in via email (I do prefer audio over email) The Importance of Your Episode Title / Headline 42:31 I read an article that said 8 out of 10 people will actually read your headline, but only two out of 10 will read the article (this was about blogs), but it goes to show you how important your headlines are. In podcasting, the title of your blog post or your episode is your headline. There is a cool tool called Fresh Title. I have video demonstration at www.davidjackson.org/titles there is also a cool plugin from Thrive themes that you put in multiple headlines and it tests and uses the best headline. Where Does the Apple iTunes Summary Appear? 44:26 The Apple iTunes summary is just a few sentences that appear above the player. It is NOT a case where it is either the iTunes Summary or the Description BOTH appear. When making your Headline and Title for Appel Podcasts, do NOT put the episode number of the name of your show in the title (they just want the TITLE in the title). Put the episode number in the episode number field. See http://libsyn.d.pr/ZzecbV Pipa Transcriptions are 70% Accurate 47: 10 As we are talking about show notes, some of you may be thinking about transcripts. It appears that transcripts are "You get what you pay for." I recently tested the transcriptions and found that the one from the media host pipa was 70% accurate.

Comments? 888-563-3228 Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule. Because of My Podcast 2:20 Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast. Sponsorship Update 5:08 Every month we have one episode based on listener feedback, and somehow Todd's from the Trucker Dump podcast (www.abouttruckdriving.com ) went to spam. Todd shares an idea he may be turning into a podcast, and how he was able to get some sponsors for his podcast. Perfect is the Enemy of Good 9:00 I can't think of anything that was perfect right out of the gate. Yet, people will not start a podcast because it is "not right." In a recent interview on the "My guest needs no introduction" Howard Stern talks about how he has changed over the years because he went to therapy, and isn't as insecure as he used to be. He states, "I think that bad radio is when you don't somehow change it up constantly." In another interview, Jerry Seinfeld interview David Letterman and he explained how Johnny Carson had all sorts of stipulations on how Dave could do his show, and as Dave put it, "I picked up the crumbs and try to make something out of it." That lead to Dave being super creative, and doing something you couldn't find on the TV anyplace and brought him a super loyal audience. So what can you do with your podcast if you took away some of the segments, some of the format, and had to come up with something new? How Do You Know Your Audience Hates Something if You Don't Let Them Taste It 15:30 Cody shares how he got a gig on LinkedIn to produce a podcast He inherited a huge audience from Curiosity.com How he had to set expectations with his boss on what to expect in regards to production Their show was weekly for a year before deciding to change the format His audience gave him feedback when he switched formats He lost a small amount of his audience before he downloads starting growing As his content is evergreen, his back catalog is still getting downloaded He shares some podcast promotion ideas (www.gretta.com ) and now is focusing on email and the Amazon Briefing His Amazon Briefing is different than most "standard" briefings How the assets at the company are changing with the new format How advertisers are more interested in the US audience in some cases A great story about he had a HUGE guest on his show and his audience could not have been less interested 36:40 How he got a huge guest on his show (it was super easy) 40:05 Tips for creating a daily show 42:55 How often he checks stats, and takes the temperature of the audience 46:00 The only way to know what your audience wants 48:20 Who he is using for sponsors What If There Was No Social Media? 52:00 I was listening to the New Media Show and Todd Cohran brought up an interesting question, "What is there wasn't social media, how would you promote your show? That may be something we think about, and start doing. We can easily rely on promoting ourselves sitting in front of a computer screen, but there are other strategies that require you to get out from behind the desk. Ready To Start Your Podcast? See www.schoolofpodcasting.com/workwithme I look forward to working with you

Because of My Podcast: Free Tickets 2:00 Brad from the Cinema Guys ( www.wearethecinemaguys.com ) explains how he was approached by a small local Cinema Chain who listens to his podcast. Brad worked a deal that enables him to get tickets to movies. Brad (being the cool guy he is) is using them as a give away for his audience. He has also worked to do a screening of Brad's all-time favorite horror movie, "John Carpenter's The Thing." They get to introduce the movie and then do a Q&A afterward. Earn Money Referring People to the School of Podcasting 7:20 As a podcaster, people may approach you about how you started your show. You may be thinking of creating an online course, or an ebook. Instead of spending all that time and resources, you can signup to be a School of Podcasting affiliate and earn a commission when they subscribe and also for every month when they stay subscribed. For more information go to www.schoolofpodcasting.com/affiliates Why Knowing Your Why Matters 8:00 It keeps you focused. You are no longer distracted by things that don't help you achieve your goal. If you know why you're doing something, you can see the results clearer. This enables you to spot the small victories that then motivate you to keep going. It is then the motivation that enables you to try again. When another small victory comes along, you get another dose of motivation, and a pinch of this thing called confidence. How My "Why" Gave Me Super Powers I had been wanting to lose weight, and over the last year, I have been going up and down. I would get down to maybe 218 lbs, and then go up to 221 or 222. I wanted to get up and go to the gym in the morning. I knew to drink lots of water, and get plenty of sleep. I knew what to do. However, when I listed my priorities I wrote down things like rewriting my book More Podcast Money, I needed to update some tutorials at the School of Podcasting, and take a class on SEO. Nowhere in there is anything about my health. That's when I realized why I wasn't losing weight. It simply was not a priority. I got a call from letting me know that I was being inducted into the Academy of Podcasters Hall of Fame. The minute I hung up the phone, I said out loud, "Well somebody's getting up early tomorrow." While it is somewhat weird, as I normally try not to care what people think of me, I knew there would be lots of pictures. I even hired a photographer to take pictures during my presentation. Suddenly, like a light switch, I had willpower. I had focus. I had a purpose. No longer did I need to watch TV. I realized that most of the taped TV shows I use to watch rarely delivered any real value. I could take that time and use it at the gym, or walk around, or cook healthy food, and THAT would deliver value to my goal of losing weight. When You Know Your Why You Can Make it Through the How “He who has a why to live can bear almost any how.” -Friedrich Nietzsche The two most important days of your life are the day you were born and the day you discover why you were born.– Mark Twain Apple Podcasts hits 550,000 Podcasts I listened to my first episode, and in it, I mention in April of 2005, there were maybe "4000" podcasts. This article says in 2005 there were 3000 podcats, now there are 550,000 and according to this TechCrunch article, there have been Fifty billion episodes have been streamed/downloaded since launch. The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages. So in 2005 when I was explaining to people how cool podcasting was, and how awesome it was that you could "teel the software to watch this site" (better known today as a subscription) and that you didn't ' need a Mac, and you didn't need an iPod to listen. IT WAS PAINFUL as many people just didn't get it (it took a while for me to get it). But I knew the potential power of podcasting, and I had quit listening to radio, and I wanted people to experience the same joy I had found. It didn't seem hard because if I helped ONE person understand and start listening to podcasts, and I had ONE more person to talk about Dawn and Drew with, it was worth my time and effort. When you know you're why the "work" doesn't seem like work. It just seems like something you do. When I first started playing the guitar it was BRUTALLY PAINFUL, but I knew I wanted to play. I wanted to be like my brother (who played) and so the pain wasn't so bad. I knew it was temporary, and I could make it through the how. My "Whys" I get to help people (my background is in training. I have a Bachelor's Degree in Education specializing in Technical Education from the University of Akron) It's creative (my hobbies are music, writing, photography, poetry). It's geeky (I get to play with software to build websites, track downloads, and more) I get to leave a very small fingerprint on the planet. Neither of my marriages produced any children. The word "Legacy" seems a bit much, but you get my point. I am meeting and creat

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and what tools he's using to pull off a daily show. Because of My Podcast: I'm Going to be Inducted into the Academy of Podcasters Hall of Fame 1:34 I got a call last week from Gary Leland was surprised to hear that my peers have selected me to be inducted into the Academy of Podcasters Hall of Fame. I am humbled, honored, and a whole lot of other emotions that I can't quite digest yet. Become a School of Podcasting Affiliate and Earn Money Referring People 3:57 You can earn money referring people to the School of podcasting and earn commissions each month they stay subscribed Go to www.schoolofpodcasting.com/affiliates James Cridland Shares What it Takes to Make A Daily Show That Knocks it Out of the Park 5:41 I brought James on as he is just crushing it with his newsletter on Podcasting. He seemed to just appear and is just crushing it. So in this interview, we hear: His planning and how he practiced first before launching He realized his environment changes as he travels and he needed to be able to produce it from any computer How he emersed himself in his niche as step one, and he uses https://www.inoreader.com/ as his freed reader (tutorial on inoreader) How does he choose which stories to spotlight How he uses newsletter analytics to understand his audience What stories are the most popular He codes his own website and uses Sendy to manage the email list What advice does he have for someone wanting to be an expert in their field As a person with a radio background, what do you think radio feels about podcasting? His thoughts on people buying their way up the Apple Rankings Marketing your podcast, and explaining it to future listeners What percentage of his downloads come from his Amazon Daily Briefing His thoughts on editing and the optimum length of a podcast He loves to listen to Death in Ice Valley, Hamish, and Andy, Reasons to be Cheerful Check out James Daily Podcast News Show at www.podnews.net [click_to_tweet tweet="I knew consistency would win in the end" quote="I knew consistency would win in the end"] Isn't Email Dead? 42:40 But wait, isn't email dead? According to some studies, email is four times more effective at reaching your audience than Facebook. (source) If you are looking for outreach, that may be social, if you're looking to boost sales, or get your audience to click on Something than email is still the king. An article that just came out a few days ago explains how 58% of people "check their email first in the morning vs 11% Facebook and 2% Twitter. 2.6 billion people have email vs 1.7 billion for Facebook. The article states that "It turns out that 77% of consumers prefer email over social media for permission-based promotional messages." (source). The only problem I have with the article is that it's from option monster who helps you get email sign-ups. What Makes a Good Lead Magnet? 44:16 The best lead magnet ideas typically come from your audience. It's a question someone asks, and it's a really good question. What problems can you help them solve? What would lessen their stress, save them time, or help them reach a goal? Here are some Lead Magnet ideas Poll results (you can use a free tool like Google Forms to create a poll) Reviews of Services see www.schoolofpodcasting.com/headlines Question and Answers Ebooks Webinars Mini-Courses www.schoolofpodcasting.com/babysteps Checklists Spreadsheets Toolkits Planners Guides You could make many of these with free tools such a Google Docs and then Save it as a PDF. What Email Service to Use? 47:05 Many people start out with Mailchimp as it's free. As James said in this episode, if things start taking off it can get expensive quickly. Keep an eye on your subscribers. I'm currently using Convertkit, but to be honest I never used any of the cool marketing tools they have. I should have stuck with Aweber. With that said, as I look into using marketing tools, I've heard a lot of good things about Active Campaign which seems powerful. Ready To Get Your Podcast Going? 51:25 I would love to work with you to get your podcast going. If it's already going, I'd love to help you grow your audience. I have many ways I can help you go to www.schoolofpodcasting.com/workwithme and let's start moving your forward today

Two Podcast Growth Strategies and Dynamic Podcast Sponsorship with Ad Insertion Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read advertisement. This is where you have ads that that sponsor often had recorded, and then insert them into your show (you pick where they appear). In my example, the recorded ad was at a much lower volume. Growing Your Podcast Through Print 1:50 Mark Miller from the Repurpose Your Career shares how his podcast was featured in an actual paper Magazine, but not only a Magazine AARP. Now one might think that podcast listeners are not reading AARP but it turns out some of them are and now his numbers have taken a sizable jump. So the lesson here is you never know what will bring you more listeners. Today's Podcast Sponsor: PodcastGuests.com 3:49 A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Tim “Kimo” Brien from http://kdoipodcasting.com Growing Your Podcast with Face to Face Meetings 5:15 Way back on episode 474 of the School of Podcasting Glenn "the Geek" Hebert (of the Horse Radio Network ) made his first appearance and explained how he had gone to trade shows. Elikqitie from the Travel Gluten Free podcast tried this, and while she didn't get the booth for free (she did get it at a reduced rate). She had tons of interviews and grew her network. One company emailed her after the conference and reached out to be interviewed. Another boost came when someone she met at the event shared an image of them on Instagram and she could see where this was adding to the number of downloads for that episode. Then another contact from the event asked her to host a webinar they are running. Siri Can Subscribe You Audience to Your Podcast 16: 02 Did you know if you have an iPhone you can say, "Hey Siri, Subscribe to the (name of your show ) podcast" and she will ask you to confirm your decision and the subscribe to your show in the Apple Podcasts app. You can do this on Facebook live and share it with your audience. Question(s) of the Month 16:58 This month I asked, If you got a sponsor how did you get it? I also asked, Do you planned on launching a new show this year?" Here are the answers" Win Charles from "Ask Win" does plan on starting a podcast after she graduates from College in 2019. 20:47 She did have a sponsor who found her. 21:50 Cale Nelson from the Modern Christian Men podcast had a sponsor for his Ham Radio 360 show before he even had one episode published. He got a second sponsor who approached him. He does plan on launching two new shows both involving members of his family (Sistercast, and Our Podcast ) 25:34 Tim “Kimo” Brien from http://kdoipodcasting.com will plan on releasing a new show Gray Heroes soon (July) 2734 Luke from the Triangle Tactical Podcast (about competitive shooting). His first sponsor fit his niche and sells bullets for competitive shooting. He got them as a sponsor by reaching out and asking, "Would you like to be a sponsor of my show?" and they did. The second sponsor came to Luke and asked to be a sponsor. They have a competitive shooting related business. 29:55 Matt Rafferty from the Author Inside You podcast (where he interviews first-time authors) and he kept getting approached by a book agent who wanted to have his clients interviewed. Matt worked with the agent to sponsor the show, and now interviews his authors. 31:14 Hilda from the Wise Traditions podcast a podcast for the Weston A. Price Foundation and its Wise Traditions diet and principles. Hilda is looking to create a health-related show in Spanish. She needs a Spanish speaking editor (I suggest Niel Guilarte from Wildstyle Media) . She thought she had a slam dunk as the Wise Foundation already has a publication and Hilda thought the sponsors of the print version would be an easy slam dunk for the digital version, and so far that has not been the case. 35:23 I don't plan on adding more shows (I just added the History of Six SHooter), and I may be retiring the Alexacast (as Amazon fired me from the associate's program). If you are looking for sponsorship and you aren't getting the 5,000 download per episode, try

Today I talk with Harry Duran of Podcast Junkies. I've known Harry for quite some time (hear my interview on his show). He has a great sense of humor and makes me laugh. I love to be around people who make me laugh. At last years Podfest, myself Harry, Michael Oneil, and Natalie Jenkins had a blast. Throw in Dr. Ryan Gray and Jennifer Briney, and Master Kuldrin, and you've got memories to last a lifetime. I started listening to Podcast Junkies thinking it was going to be yet another "Podcast About Podcasting" but Harry is Different. He talks a little about the guests' show and then peels down the layers to find their best stories. Comments? 888-563-3228 Sponsor: Podcast Guests A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements PodcastGuests.com helps you become featured on other shows and helps you find guests for your show. The First Ever School of Podcasting LIGHTNING ROUND 4:10 I'm going to play questions from Harry interview with Travis Chappel and you figure out what do all these questions do? Behind the Scenes of a how the lead Podcast Junky Harry Duran Performs an Interview 6:40 I interviewed Harry a few months ago, but I hadn't cracked the code. I kept asking myself, "Why do I listen to Harry's show?" Here are some reasons I know most of his guests (and learn things about them I didn't know) He always asks the questions I would ask He gets great stories out of his guests. So then I wanted to know HOW does Harry do this? How does he shape his show? So I was listening to Harry interview Travis Chappell. Now I don't know Travis, but I still listened to the whole interview. So again, I reversed engineered it. I went about halfway through the episode and shifted my focus from Travis to Harry. Then the light bulb came on. It's not really earth-shattering, but Harry asked questions that left the door WIDE OPEN for a story. He also LISTENS and asks great follow up questions. One great example, the first question to Travis was, to sum up, his podcast experience in three words. Travis answered, "Amazing, Hard, Unexpected." To this Harry then asked him to dig in deeper into what is hard. It's not rocket science. But losing weight is simple as well. You eat less and exercise more. Simple it is. Easy it is not, and doing interviews is very similar. It's simple but not easy. Today we find out How he selected his guests How he prepares for the interview How he chooses his next question As a podcaster and listener, what are some of the common mistakes podcaster make? How nervous he was interviewing Marc Maron's producer How the same "recipe" for good content is the same recipe he used to launch Fullcast his podcast production company His philosophy on handling guests Behind the scenes of his retention hashtag Why he now outsources his editing His history of making a six-figure income in the "corporate world" and why he left. What are the common mistakes podcasters make? You can check out Harry's show Podcast Junkies at www.podcastjunkies.com and his production company at www.fullcast.co Podcasting News In an article by Insideradio.com Audio Boom may be having serious financial issues as they had to call off their acquisition of Triton Digital. In the article, it states, “In announcing the withdrawal, Audioboom said it only has enough working capital to continue operations for four weeks. Shares in Audioboom remain suspended on the London Stock Exchange (AIM) pending further fundraising.” If you are looking for a new media host, check out my favorite media host Libsyn.com use the coupon code sopfree to get a free month (and we will import your files from Audioboom for free). I like Libsyn so much I became an employee two years ago. Latest School of Podcasting Affiliate Thanks to Arnie Chapman from thefootballhistorydude.com for becoming a School of Podcasting Affiliate. This means Arnie can now earn a commission by referring people to use the School of Podcasting to Plan, Launch, and Grow their podcast. If you'd like to earn money referring people see www.schoolfopodcasting.com/affiliates Ready to Start Your Podcast? Work With Dave I can help you plan, launch, and grow your podcast. Do you need a single one on one coaching session? Want a three-month podcast launch mentorship? It's all in one place www.schoolofpodcasting.com/workwithme

Comments? 888-563-3228 Becuase of My Podcast, I'm Married 1:26 Jordan Harbinger explains how his podcast lead to him meeting his wife. Sponsor: Podcast Guests 2:23 A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop Who is Jordan Harbinger? 4:08 He is the host of the Jordan Harbinger show. He is a podcast veteran (been around more than 11 years) and I like Jordan because of the "three I's" Interesting A former Wall Street attorney, Jordan speaks five languages and spent several years abroad in Europe and the developing world, including South America, Eastern Europe, and the Middle East. He has also worked for various governments and NGOs overseas, traveled through war zones, and been kidnapped -- twice. He'll tell you the only reason he's still alive and kicking is because of his ability to talk his way into (and out of) just about any type of situation. Integrity Jordan will call BS on anybody. I once saw him correct a person who was introducing him at an event, and I've heard him ask some tough questions on his podcast The Jordan Harbinger Show Influence At Social Media Marketing World I saw Jordan speak (I HIGHLY recommend seeing him if you get a chance) and when he got done and greeting some people (like most people do) about 90% of the room followed him into the hall. I don't see this with other speakers. I originally interviewed Jordan back in 2014 when things were going great (he had his podcast and was also on Satelite radio) fast forward to 2018, and Jordan was removed from a podcast he co-founded. What impressed me the most when I met Jordan in San Diego was his attitude. He was looking at the bright side. Instead of "why did this happen to me?" he had a "What does this all me to do differently that I couldn't do before" attitude. He is a guy that puts in the work, and when the rug was pulled out from under him, it was his network of friends that he had built for 11 years that have come to help the world know he is back and better than ever at www.jordanharbinger.com and Advanced Human Dynamics In this episode we learn: 6:38 What happened - a deeper explanation. 8:55 An example of how his old brand was holding him back 11:08 How his new events will differ from the past 12:16 Who his target audience is for the events 14:24How he handles tough questions from his audience 16:35 Why its worth "Doing the work." 19:45 How he finds the time to do all his research. 22:08 How did he find out he was fired? 24:16 How his wife and listeners helped him cope with the situation. 25:25 What's the difference between the "old" and "new" Jordan Harbinger? 26:45 How do you balancing work/life/wife? 28:33 How do you avoid this scenario in the future for new podcasters? 35:10 Do you consider your podcast topic broad or niche? 36:35 How do I attend your event? For more information about Jordan check out www.jordanharbinger.com and Advanced Human Dynamics or email Jordan at [email protected] Check out his show in Apple Podcasts or on Castbox on Android (other options available at his website) Grading Your Own Interview 37:58 As my background is in training (20 years as a corporate trainer). Here is an exercise you can do to grade your interview. Go back and write down all the questions you asked (see above). Then look for: Yes/No Questions (and see if there is a way to ask them in a more open format that would lead to a story). Are these the questions your audience would ask? Are there any questions and answers that can be deleted. Welcome New Supporters 43:28 I'd like to welcome the newest Affiliate for the School of Podcasting Shawn Washburn of the Stories for Starters podcast http://www.washburnwriter.com/podcast/ If you would like to earn money by referring people the school of podcasting go to www.schoolofpodcasting.com/affiliates Also, welcome to Wayne Henderson of http://mediavoiceovers.com/ and the Packers Fan Podcast as the newest Patron. The History of Six Shooter 44:04 I have launched a new podcast to play with some different podcasting tools. The podcast is at www.historyofsixshooter.com where you can hear the stories and drama of being in a Country band in 1995. Subscribe in Apple Podcasts and other apps, or Binge listen at www.historyofsixshooter.com/binge Question of the Month for May 45:45 We need your answers by 5/25/18 1. Are you planning on starting a new show, if so what is it? 2. If you've had sponsors on your show, how did you get it? Did they approach you? Did you approach them? Did they come f

Feedback From Previous Show Randal Black is an educator and heard our episode where we revealed some things that didn't go quite right. Randall has a saying that he learned from a Fortune Cookie, "Failure is feedback, and feedback is the breakfast of champions."Check out Randall at www.randallblack.com Sponsor: Podcasts Guests A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastsguests.com helps you be featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop Podcast SEO with Transcripts Many people feel that if they put a transcript of your show as your blog you have found the easy way to create "show notes." This is often spurred on by a John Mueller (John Mueller - Senior Webmaster Trends Analyst - Google ) stating, "So having some kind of textual information on that page helps us as well, so that we can actually rank that page appropriately. Then when someone brought up transcripts he said, "If you have a transcription of the podcast, that’s even better, because then all of that information is available for us to actually index." Source. An article on Seach Engine People's website stated that "After transcribing all their audio content, the radio show This American Life (TAL) found that 6.68% of search traffic is attributable to transcripts" So who do they do this? Each transcript is published on a separate web page that is linked to the main episode page (see example). Read full report Two more studies found that pages that added transcripts earned on average 16% more revenue than those without; meanwhile, Youtube videos that added captions gained 7.32% more views overall. If transcripts are hard to read, then this can increase your bounce rate. A bounce rate is when someone comes to one page on your site and then leaves. Google can see this and (it was thought) to hurt your Google Rankings. However, in an article from Search Engine Journal from Gillam Hunter, it stated, "Don’t worry, despite the “professional opinion” of many SEO cowboys, bounce rate isn’t part of Google’s algorithm.No, having a low bounce rate won’t give you “ranking benefits.” In that same article, it stats that one way to boost your rankings is through better copywriting. So the question is a transcript better copywriting? I guess it depends on your current copy. For me, we don't write like we talk and we don't talk like we write so when I start to read a word for word transcription my mind gets stressed and I leave. What do you do in that situation? I've love to hear 888-563-3228 If you want to have transcriptions on your site, but somewhat put that "backstage" there is a cool plugin called Simple Podcast Press that allows you to copy and paste your transcripts and yet have then only appear when a website visitors clicks on them. He refers to them as Clutter-Free Transcripts, and if I was going to implement the transcripts, I would probably use this plugin. I already use it on my Ask the Podcast Coach website Transcriptions Tools Rev.com If you don't mind paying $1/monute rev.com has great quality (a human is doing the transcription service) Temi.com Temi is $6 an hour (or 10 cents a minute) and for a robot, not half bad. I've used it, and if you have the time to proof it a bit it's cool. I liked that you can enter the name of the speakers, and export as a word doc. You can also listen back at faster speeds. Reportex.io Reportext.io is an interesting twist. They sync the transcript and the audio. When you delete the word out the transcript it deletes it out of the audio. This works for REALLY obvious mistakes, but not for micro edits that need a surgeon's hands. For four hours of work, you are looking at over $53. You can test it for free. When I downloaded the text file, the formatting was pretty bad for time stamps. For me (as you can see) I write a blog post for my podcast (So I don't really need a transcript). But I had zero show notes and wanted a way to make them, Temi would be an economical way (assuming I had the time to tweak it) to get show notes. News There is a podcast even in Utah Next Month (Utah Podcast Summit) Google's "NEW" podcast feature is old. You may need to add some code to your site to make sure you're ready Read this post from Libsyn Need Help With Your Podcast? One on one consulting Technical Questions Equipment Suggestions Growing Your Audience Choosing a topic Your Podcast Launch I can help you with all of this Click here and choose the best way to get on track

Becuase of My Podcast Twin Spin with Aaron Peterson 1:04 Aaron does a number of podcast including the Blacklist Exposed, Remake the Movie Right, Smirk, and the Hollywood Outsider Becuase of his podcast(s) Aaron was asked to Officiate the wedding of two listeners who met through the Hollywood Outsider podcast. 3:45 Aaron and his co-host Troy Heinritz (from the Black List Exposed) were one of six media companies asked to attend the 100th episode of the Black List Exposed. Wavve, Audiogram and Sparemin Reviewed 6:33 There are tools that you can use to make a snippet of your podcast. These tools turn them into a video file to paste on social sites like Twiter, Facebook, and Instagram. This is not the first tool to be based on sharing audio snippets. Clammr was a tool intended for you to be able to easily create a clip and those clips were then easy to share. Clammr lasted about three years (2014-2017). I had a lot of great press, and was mentioned on a regular basis. Now a year later, other companies have come to fill the void. My scenario: I looked at the services for what I would use. I want four episode each with a different design. Click Here to get a free video on how to use these tools Headliner (Sparemin) This is a free tool that allows you to make a video out of audio. In theory it can transcribe your audio. The few times I tried the transcription, it was pretty awful. It does give you the ability to have more than one image, as well as text. You can easily make a copy of a project and edit it to be new. There is an image search tool so you can find images to use in your video. BE SURE to read the terms of service as one of the services is Getty Images (who will take you to court for using their images if you didn't obtain a license. You can't beat the price (free). There are videos along the way to help you through the learning curve. Audiogram I liked that Audiogram actually gives you a live animated preview of your finished file. You didn't have to compile it and think, "Oh wait, I don't like that." You can see it before you turn it into a video. They have a bunch of premade designs. You have much more control over things like titles and positions of animations. You can even load an existing design from a previous movie to save time. Audiogram also shows your social sites (if you want) at the end of the video. These are not clickable. When you are done creating your video. you can download it or email it to your phone for easy sharing on Instagram. For me to do four videos a month would be $19. I can do two videos for free. Wavve Wavve the most set of elaborate tools. You can drag and drop exactly where you want things to appear. You have more fonts, etc. When you are done you can post your video to Facebook and Twitter right from your account (and like the others send the video to your phone for Instagram). Wavve does give the ability to do a few free videos per month (depending on the length). They have some video tutorials to walk you through the system. If you are looking to make super cool looking graphics, this is the tool. For my scenerio, it would cost $18/month BUDGET CHOICE If you're looking for free, Sparemin/Headliner is free. While not as versatilscenarioll give you something to share. Again for my scenario (4 shows a month, each video with a new design), Audiogram is $19 a month, and Wavve is $18 Different Features Audiogram has the ability to save your design choices and use them over and over. Wavve has the ability to post to Facebook and Twitter right from your Wavve account Sparemin has an image search capability (again, check their TOS) You will see that you can turn these into a giant time suck choosing the right font, the right etc. If you have access to something that makes trackable links (pretty Link for Wordpress) you may want to use a special link with your Audiogram to see if it generates more clicks. The one thing missing (in my opinion) is stats on how many times the file was played. What You Should Do Even If You Don't Use These Services What I like about these services is it makes you think. It makes you ask yourself, "What is THEY key clip that will make people want to hear more? What clip can I create to motivate people to come and listen." What I Didn't Get To Accomplish In Q1 of 2018 18:28 19:36 Bill Hutchison from YWAM podcast (and ywampodcast.net ) wanted to be a bit more consistent (but did get some things done) 21:49 Brad from We Are the Cinema Guys wanted to work on his calls to action 24:25 Sarah from the Podcastcard Academy wants to be a bit more organized (and now is using Asana, Dave loves todoist.com) 26:08 Max from Aviation News Talk meant to contact a conference but hasn't gotten around to it yet (but he will NOW) 27:42 Win Charles from Ask the Win meant to start a new podcast, but she did find an editor. 31:32 Zach from Rasing Rents (as in PArents) needs to get season two going. 35:29 Dave needs to get his inbox under control, and started off the year s

Comments? 888-563-3228 My Week On The Road I spent Wednesday with the Cincinnati Podcasters meetup which was a great time of sharing information about what is and isn't working in podcasting. If you are in the Cincinnati area, you should make the trip. From there I went to Nashville for the first ever Podfecta event which was organized by my friend David Hooper. This event used my favorite format which is one track, one room, so all participants get the same information. It's a great way to build community. Then I went to Craft Content Nashville which was an "unconference" (much like the old days of Podcamps). This had over 50 speakers with TONS of tracks. while not all the sessions I attended were stellar, I did walk away with some great info, and got to network and answer some questions. Both events brought in food which made networking very easy. What is a Valuable Show? Jennifer Briney does the congressional dish podcast and did a presentation and the put up a slide that asked, "What is a Valuable Show?" and for Jennifer, it is "An Impressive display of public Entertainment that is useful or important. So Good They Can't Ignore You I listened to the Book "So Good They Can't Ignore Your (Why Skills Trump Passion in the Quest for Work You Love) and he goes hard against the strategy of "Following your passion and the money will come." It's a very interesting book and I agree with some of it. He talks about to move forward you need to develop skills that are rare and valuable. This leads to more jobs where you start to control more of your destiny. He also points out and gives many different illustrations on how few (if any) people can say exactly what they want to be when they grow up. Most people talk small steps (doing rare and valuable work) which leads to more opportunities that lead to you having more control over your life (when you are rare and valuable, you control and call more of the shots). The Law of Remarkability: The law of an idea remarkability. Your podcast inspires people to remark about it and if it has the ability to be spread in a venue that supports these remarks. He also talks about having a goal of acquiring skills that are rare and valuable. I want to take this idea and use it as criteria for your podcast. Jennifer Brinery read a bill going through Congress that was over 2000 pages. I'm pretty sure it's rare that anybody would read that (the Senators receive a summary that was four pages) and in regards to really getting a good picture of what is going on in Congress, Jennifer provides a ton of value. Podcast Monetization I got to meet in person Jeff Sanders who is the author of the 5 AM Miracle and The Free-Time Formula (Hear my interview with Jeff Here) did a great job of giving some great insights into having advertising on your show (for the 10% that have enough downloads to support CPM models) and Jennifer Briney of Congressional Dish (hear my interview with Jen)provided a stellar presentation on creating a podcast that is 100% listener supported. In both presentations, Jeff and Jennifer pointed out that it took YEARS to build the audience big enough to be able to do this full time. Don't Quit Your Day Job We have seen people who are super successful. Their pitch goes something like this, "I can show you how to make a million dollars and not pay taxes. Step one, give me a million dollars." In his book So Good They Can't Ignore You author Cal Newport tells the story of a young blogger who was "fed up with living the conventional life working nine to five for the man with little or no time and little money to pursue my true passions so I've embarked on a crusade to show you and the rest of the world how an avergae Joe can build a business from scratch to support a life devoted to living the dream. The business he referenced (as is the case with most Lifestyle designers) is his blog about being a lifestyle designer. In other words, his only product is his enthusiasm for not having a normal life. " Enthusiasm alone is not rare or valuable and therefore is not worth much. I Couldn't Believe My Ears In talking with a brand new podcaster, I was shocked to hear they had QUIT THE MARKETING JOB that they had been doing for years to start a podcast that didn't scream "EASY TO MONETIZE." Jennifer mentioned how she had taken a part-time job as a waitress so she could still do Congressional Dish and pay the bills until the show was built up enough to jump to full time. We think it's courageous, we think if we don't jump now we never will, and so we jump. When we see people jump from building to building we can't believe what we see https://youtu.be/f0xyzj545tc?t=1m9s It's one thing to jump over a mud puddle. It's a totally different story to jump over a lake. As my mother used to say, "just because Johny Johnson jumps off a bridge doesn't mean you should" https://youtu.be/5wOiYjN2_gA?t=2m1s (disturbing) A Reporter Hears Your Latest Episode, What Is Your Headline? In Nashville, I did a live v

Comments? 888-563-3228 Today is episode 614 of the School of podcasting and we are talking about the most important question a new podcaster should answer before they start. We also have a cool resource for royalty free music. I also share my thought in podcast sponsor markets. The Three Questions I Ask Every Podcast Client 2:29 Tyler Primavera asked me, "I discovered your SOP and ATPC shows and I really appreciate them! I'm slowly working my way through them, sorry to hear about Bernie the cat. I really want to start a podcast in veterinary school (starting in the fall), but I'm afraid of the time commitment. I really think podcasting is a great idea (I wrote in depth about it here at my blog https://wp.me/p9MJTj-1U), but I'm afraid of the commitment. How do I decide to podcast or not? Thank you for your time, Tyler" 1. Why Do You Want to Podcast? If you can't answer this, then don't spend a dime on any equipment. To this Tyler says Through my podcast, I hope to speak (and live) the message that personal well-being is an absolute must during veterinary school, and that no vet student is ever truly alone. He also says: I want my podcast to improve the lives of veterinary students first, and the veterinary field second. I want to do my little part in tackling the big problem of veterinary mental maladies. 2. How Will You Know if It is Successful? While I realize this can change. By answering this question as a consultant I can steer the podcast in the right direction. I can shape the call to action, etc. I can also see if the topic is in alignment with the goal of the show (cause that is not always the case). 3. What are You Going to Quit Doing to Make Time For Your Podcast? This is my main point of this episode. Unless you have a large budget and are farming this out, your podcast s going take more time than you think. While I normally say use a four to one rule (a one hour podcast will take four hours to create start to finish), that number could easily be five to one when you're new. With this in mind, unless you have a time machine there are still only 24 hours in a day. Most of us do not start a podcast because we are sitting around watching Dr. Phil and being bored. It is typically quite the opposite. In the article Tyler says this, "Right now, I have plenty of time to make a podcast, because I am not in veterinary school. How will I be able to attend school for 40 hours a week, study, workout, maintain a long distance relationship, and do a podcast? I have no idea. But supposedly, if there is a will, there is a way." This is not always true Chances are you are going to be likely giving up something. Will it be: TV Video games Sleep Family time Exercise Work other hobbies If you have no margin in your life, then you are going to have to stop doing something to make time for podcasting. This is not an opinion, it is a fact that there are only 24 hours in a day. The Three Things You Need to Podcast I've mentioned this before. You need your attitude, your health, and support of your family. When you stop sleeping, you health fails which may lead to a bad attitude. If you don't have the support of your family, then that also kills your attitude (and the stress can lead to health issues). If you don't have the right attitude, it may come across the microphone, and overall kill the motivation to put out great content. With this in mind, what are you going to give up to podcast? When I was in my 20's I was on a few bowling leagues. I gave up time watching TV (but I was with my family). When I was in a band, I gave up time with my family to go to practice. Being in a band also made me give up sleep as I often didn't get home until 3 am. Podcasting is no different, so when you are excited to start a podcast you need to look at the amount of margin in your life and see if you have the time to create a podcast, or the budget to farm it out. Where I Will Be This Week 16:03 Cincinnati Podcasters Meetup on 4/18 Podfecta Podcasting Event 4/20 - Nashville Tennessee Craft Content 4/21 Nashville Tennessee Cool Resource For Royalty Free Music 16:52 Thanks to Steve Stewart for turning me on to this in his Podcast Editors Club Facebook Group who told me about MelodyLoops.com where the music is about $10 a track and you can go back into the track you purchased and have it generate a longer/shorter version of the music. Dave What Do You Think of Podmosphere? 20:39 Caine Dorr asked me about my thoughts on Podmosphere. So here it is I've never heard of podmosphere, and when I look at their site it looks like the same site I've seen over and over again. Here is the concept. You sign up your show and list your approximate downloads per episode. You list what your fee in CPM which stands for Price Per Thousand Downloads. Most of these sites have an example like this (straight from the podomosphere website) "Podcasters sign up their account. They type in info about their podcast as genre, language the podcast is in, what country t

Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page Because of My Podcast: I've overcome the fear of failure, perfection, and I'm Growing a Community - Brodie Sharpe Brodie Sharp from Everyday Running Legends interviews everyday average runners to inspire other runners. Becuase of his podcast he has overcome the fear of failure. He read in the book The Success Principles by Jack Canfield and in it, he quotes Oliver Wendell Holmes who said, "Many people die with their music still in them. Too often it is because they are always getting ready to live. Before they know it time runs out." Brodie said his podcast has helped him overcome the fear of perfection. His brother (who is a life coach) said, "All you need to start is produce B minus content. If you strive for A+ it will never be good enough and it will never be done." Also, because of my podcast, I've been able to build a community. Check out Brodie at https://everydayrunninglegends.com/ Before they know it time runs out Today I want to dedicate this effort to my Aunt Shirley Steinmetz. She died of lung Cancer on 4/7/18. What is weird about this is my Dad died on April 5th, 2014. Hist sister Sandra died on April 6th 2016. Then yesterday on April 7th, another sister (Aunt Shirley) joined them. I say this not to bring you down or look for sympathy, but to just remind you that our time here is limited, and our time here is short. Don't die with a great podcast inside of you. Speaking of time running out... I was on Episode 105 of the Dealing with My Grief Podcast with Darwyn Dave talking about Unresolved Grief. Check it out at http://www.dealingwithmygrief.com/podcast/episode-105 You Don't Have to Worry About These Things in Your Podcast I might sound bad. Podcasting is not live. You only release it when you're done with it. I'm afraid of technology. You said that about the fax machine and the VCR, and your smartphone. If you've ever attached a picture to Facebook or email, then you can upload a file to Libsyn.com (using coupon code sopfree). If you ever pressed record on a VCR then you can press record on Audacity. If you've ever lowered the radio in the car so you can talk on the phone, then you know how to mix volume levels. I'm afraid of buying the wrong equipment. - Join the School of podcasting or set up a consulting call. I'm worried nobody will listen. I recently interviewed JJ virgin who is a hall of fame fitness trainer and nutritionist. In her book The Miracle Mindset, she explains her insecurities. Yet she has been on Dr. Phil, Dr. Oz. Rachel Ray, the Doctors and been a New York Times bestselling author feels the same way. As a tech support person at Libsyn.com, I often get people who send in a support ticket because their podcast is having a surge in downloads, and they can't believe it when people actually do listen. I Don't Have Two Thousand Dollars to Spend on Equipment - Most people can launch a podcast for around $300, and then a monthly fee of around $30. Please don't spend two thousand dollars on equipment. I'm Afraid Of Negative Reviews - Most podcasters don't get a lot of bad reviews. You will get them eventually, but many podcasters don't feel you are a real podcaster until you get your first one-star review in Apple Podcasts. You can't please everyone, and people who do make very bland content. Monica Rivera Helps Give You The Nudge You Need Monica River is the host of the You Wanna Do What? Podcast. I've met her at two events, and started listening to her show. Like we've heard over and over on this show, when someone finds a show they like they often download the entire back catalog and that is exactly what I did. the further back into her catalog I got I could then understand the growth that she has gone through in seven months of podcasting. She is wise beyond her years, and her podcast is filled with interesting stories. She still hasn't figured out if she wants to monetize, and if she does how she will do it, but she knew the first step was starting and so she did. In this interview you will hear: Her "hot mess" that is episode one How she got rid of the reverb in her recordings The different microphones she has used (she now uses an ATR2100 ) The feedback she is getting from her listeners How her approached has changed How long it takes her to create an episode. What she has learned going to different events. Check out her show at www.youwannadowhat.com as well as Apple Podcasts, Stitcher, and Spotify Work With Dave Jackson Do you need help starting a podcast? Growing your podcast? Choosing Equipment? Troubleshooting? Check out www.schoolofpodcasting.com/workwithme

Comments? 888-563-3228 Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page I need your answer by April 26th. Defining Ego: The Good Side of Ego The Freudian definition of “ego” is simply, according to Wiktionary, “the most central part of the mind, which mediates with one’s surroundings.” So many people think that if you have an Ego, you're a narcissist. If you have an ego than you are conceited. You think you are better than others. Ego literally means a person’s sense of self-esteem or self-worth. Doing anything new, like starting a podcast, or going against the norm, is directly proportional to how confident you are of yourselves and your abilities. As long as you are in control of your ego, it will work for you. But as soon as your ego starts controlling you, it will hurt you. When ego controls you, it can make the truth look false and the false look true. How To Identify Negative Sides of Your Ego When you are overwhelmed by your ego, you will say words you will regret, take actions you will repent later on, and hurt the people you love most. Your inflated ego can also make people lose trust and respect for you There is a quote by Deepak Chopra to sum it up – “If you want to reach a state of bliss, then go beyond your ego and the internal dialogue. Make a decision to relinquish the need to control, the need to be approved, and the need to judge. Those are the three things the ego is doing all the time. It’s very important to be aware of them every time they come up.” If you find yourself defending yourself, this may be due to a couple of reasons. You may actually be right (and you're trying to educate someone about your point of view) or your wrong and you are defending yourself as you are afraid of the ramifications if it is found out you are wrong. There is the old saying, you can be right or you can be married. I found this to be true. My ex-wife (note the ex) here are and I would battle for days because one wouldn't drop it, and the other wouldn't admit when they were wrong. The opposite of defensiveness is openness, and that means being open to new ideas. When you're not willing to even ponder another point of view, you may want to check yourself. If you do a solo show, you may want to take all of the adulations but that's just not true. Case in point, I record, edit, and post this show. I am the producer, host, editor, web designer, graphic designer. I do this show by myself. That appears true (it is), but I get feedback in the form of emails, speakpipe messages, Facebook likes, etc that help me steer this podcast in a direction that allows it to connect DEEPER with the people who find it. Thanks to my audience who when they hear someone talking podcasting say, "You need to listen to the School of Podcasting, " or "You need to join the School of Podcasting." I would be a fool to say the success of this show is 100% because of me. What Can Happen When You Put Your Ego Aside This episode was inspired by my going to a Michael Schenker concert. Who is Michael Shenker? Well, unless you are a guitar player of 30 you've probably never heard the name. To give you something to frame this in you probably have heard of Metallica (one of the most popular Heavy Metal bands of all time) their guitar player went 100% "Fanboy" upon meeting him and pulled strings (no pun intended) to play with him (see video). Michael is touring under the name Michael Schenker Fest. Why? Because he is touring with four different singers. To all of you nonmusicians, there is a disease in music called LSD. It stands for Lead Singers Disease. As I look back at my 30 years of playing in (I started when I was 15) I can say the best singers also has the largest egos. Not sure if those are connected, but that's what I saw. The singers are Gary Barden (age 62), Graham Bonnet (age 70) Robin MCauley (age 65) Doogie White (age 50). Michael himself is 63 years old (so maybe some wisdom has come with the age). Gary Barden was on the first three Michael Schenker albums and as you age (if you haven't taken care of yourself the best you can) you just can't reach some of those high notes. On one song (Attack of the Max Axe Man for those of you keep track at home) I didn't think Gary sounded great when he was young, and now has no hope of hitting these notes. I about fell over as they did this song as Robin came out to sing the high parts as Gary sang a lower harmony. When you can't get Eddie Van Halen and Sammy Hagar in the same room, this is like seeing a unicorn on stage. Later all four singers would assume different roles as they all ended up singing backup singer to each other. I'm not sure how I can express how rare this is. It would be like Donald Trump giving Hilary Clinton a compliment. So by leaving

Comments? 888-563-3228 Today we talk about file formats. We also talk about getting good skype recordings. Becuase Of My Podcast: Jim Harold 1:15 Jim Harold has been on one of the top syndicated radio shows (Coast to Coast AM) in America 8 times. This show is syndicated to over 600 radio stations. Check out Jim's shows at www.jimarold.com he's THE GUY for paranormal podcasting (listen with the lights on) check out his podcasts and books at www.jimharlold.com Understanding Audio Formats What is stereo? What is Mono. What is kbps mean? What bitrate should I use? Here are some things to know To figure out how much space you need, you need to know: 1. How often you will publish 2. How long your shows will be 3. What format The formats have some general numbers you can use. For example: If you publish at 128 kbps stereo, your file will take up (roughly) 1M minute If you publish at 64 kbps mono, your file will take up (roughly) .5 M a minute (and sound the "same" but won't have stereo separation). So if you do a weekly show that is 30 minutes long that is 30 minutes multiplied by four weeks. So monthly you create 120 minutes of content. At 128 kbps Stereo, you would need 120 Megabytes per month. If you went 64 kbps mono you would need 64 megabytes per month (roughly on all of these estimates). In today's show, we listen to files encoded both ways as well as mp3 files encoded using the LAME encoder and the Fraunhofer and see if there truly is a difference? Need a Media Host? Check out Libsyn.com and get a free month using the coupon code sopfree Don't Buy a Bette Skype Recorder - Upgrade Your Internet Thanks to Tory from www.theblacklistexposed.com and www.packersfanpodcast.com Skype Requirements Your processor (on a PC) needs to be at least 1 Ghz with 512 MB (so double both of those at least) See More Your process on a Mac needs to be at least 1 Ghz (core 2 duo) and at least 1 GB of Ram How much Bandwidth does Skype need? I currently use Spectrum and I have 162 Mbps down, and 23.78 Mbps Up. I rarely have a serious skype issue. It' is typically myself and one other person, but I have been on chats with five people and no issues. What About Squadcast.fm, Zencastr.com, and all the other options? While it's true these devices record local, so if there is a weird audio glitch, in theory, they don't record the glitch. Something Zencastr states you need at least 1.5 Down, but recommend 5 mbps see more For the record, I've use Zencasr and Squadcast and never had an issue with either. I've also used Ringr which is a cool app for your phone Free Tips For Making Your Guests Sound Good On Skype This comes from Kim from www.toastmasters101.net who explains if someone is going to use their built-in microphone on a laptop, she will have them download skype to their phone and use it over wi-fi. I like this idea, and here is a twist to make it easier. All it takes to create a free Skype account is an email address. You can create a free Gmail account, sign up at skype.com and make a second account. You provide the login and password to your guest, now they don't have to create a skype account. You don't have to ask for their skype ID (as it's yours). Afte the conversation have your guest I Need to Move if I Want Free TV I tried using a digital over the air antenna to receive free channels. I've tried three different versions of these. Most of them you sparking pictures of TV stations that are involved with shopping and/or Jesus. Couldn't I get NBC? Why because I live in Akron (about 50-60 miles from the nearest NBC signal). So any solution that starts with, "get an HDTV Antanea isn't going to work because of where I live. So Skype may not work for you because you Internet blows. Swapping to a new system (much like switch antennas for me) didn't help. Michael Delaney from Baby Mountain Radio (Care Giving for Dementia) let me know about Silicon Dust about the HD Home Run ($66) but it requires an HDTV Antanea and then allows you to stream that signal to any device. It's cool, and inexpensive (you can have a DVR for something like $35/year) at least from what I've seen I still need an HDTV Antanea. Stargate Pioneer told me about Tablo DUAL OTA DVR for Cord Cutters - 64 GB with WiFi - For use with HDTV Antennas that again requires an HDTV Antanea (they do make Outdoor HDTV Antenna), but living in an apartment, I didn't want to go there) How I Saved MySelf $44 and Got Faster Internet Want to see a popular topic? Start talking about cutting off your cable television, or "cord cutting." Oofah! I just mentioned it on a live podcast that hasn't been released and I got two replies (with really good information. I was spending at one point over $200 on cable but got it down to around $176, but I don't watch a ton of TV. So I contacted my Cable Company (Formerly Time Warner Cable - Now Spectrum) and found out that while I was on TWC fastest internet there was faster Cable available. So I downgraded my cable to $109 which now includes a much f

Got Comments? 888-563-3228 Today we have insights from Diana McCallum from the Talk From Super Heroes show, Lou Mongello from WDW Radio and Gordo from Those Conspiracy Guys on how they are designing T-Shirts that actually sell. Neil then shares some insights into what he's doing to create a show that allows him to do podcasting full time, and how insights into his Patreon Account. Jim Harold from the Paranormal Podcast has a "Just a Podcaster" T-shirt on Amazon Marc from the Resourceful Designer podcast has quite a few cool shirts for sale on Amazon I created a store and a t-shirt in about 10 minutes at https://www.teepublic.com/stores/podcast-clothes You can hire a designer at the site SPONSOR: Podcast Movement Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way – Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more – The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. – The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's July 23 – 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration Access and Exclusivity: The Power of Patreon Neil Rochford explains how he is working with his audience using Patreon to go deeper with his Super Fans. This includes: Live video chats Extra content Early content Behind the scenes "What is happening in my life" content. Patreon has the ability to have an RSS feed for each person (so if they leave they lose access) Butt Stuff Neil is working on a trip to the US via a Crowdfunding Goal He wants to come to the US to interview the people instead of using Google. The goal is to film the trip and turn the trip into a dozen documentary type segments See https://www.gofundme.com/tcgtv Where I'm Heading I'll be at Podfecta in Nashville on April 20th Nashville Craft Content Event on April 21st Ready To Start Podcasting? Work with me, I have multiple options to support many budgets

Got a Comment? Call it in 888-563-3228 Social Media Marketing World Reflections Looking back on social media marketing world, I wanted to share my thoughts as this was the first time I was there and there are some things we can learn from this mammoth event. The first impression was WOA. I walked in and got my badge and as they started to hand me a swag bag (you know the thing you throw on your bed, leaf through once and then ditch) and they asked what gift I would like. One was a cool cable organizer, and the other was a battery backup pack to charge my phone or tablet. This wasn't a cheap bottom of the food chain device. For me, this was awesome as I was going to buy one at Best Buy before leaving and ran out of time. To me, this shows they know their audience. Either gift was valuable. Becuase Of My Podcast Becuase of my podcast, I know Paul Colligan, and Paul Colligan knows JJ Virgin who is now coming on my weight loss show (and I got to sample some cool stuff) SPONSOR: Podcast Movement Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way – Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more – The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. – The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's July 23 – 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration Look at All The Icing At first glance, one might say that the major draw of SMMW is icing. For example, the opening night you have a networking event on an aircraft carrier. This is not something I had ever done. It made the event unique. Now, you might say, but in the end, you still have a bunch of people talking, drinking, and networking. I see that point of view, but every corner had a sense of adventure. I toured the top of the ship with Ray Ortega and Lou Mongello. If this had been in a restaurant back room, I was still hanging out with Ray and Lou. If I was doing this at another conference, it would be an event. I great event, but throw in that we are talking to a veteran about planes and now this is not only an event - it's an experience. It is a stronger memory than hanging out in the hotel bar. The second networking event was at a club that had a live band playing Karaoke. It was very loud, but I was walking in with somewhat of a "What am I walking into? experience." I was with Ray so we ventured further into the club and found ourselves on what looked like an outdoor patio except we were inside. This again brought on kind of a "What is this place?" feeling. We then walked through a hallway of white Chrismas lights into a room with booths lit up with neon green. We picked up some awesome cake in a cup and enjoyed our sugar rush. We walked over to one station where they were making some sort of dessert that was part ice cream cone meets cinnamon roll, meets strawberries and chocolate, meets, WHAT THE HECK IS THAT THING. You could even walk into the giant vault. Did we need an exotic building? No, but did it add to the experience? Sure, as now Ray and I felt like we were in a live dungeons and dragons game waiting to see what the next room would bring. Their networking room was categorized by subject. There were three tables for podcasters, more tables for YouTubers, etc. It made it very easy to meet your tribe, and then introduce yourself to a new one. The one that was really above an beyond, I was in the speaker's room (a lovely quiet place to go with refreshments and snacks). When the crew I was sitting with mentioned walking over to the place where you could pick up your lunch, a staff member took our order and brought it over to us. This wasn't necessary, but as this was day two anyone had put a few miles in their shoes and this was a super nice touch. Don't Write Off Icing - It's Important. According to Betty Crocker's Website, 2 tablespoons of chocolate icing is 130 calories and 95 grams ug sugar. According to the Fat Secret website, a cupcake without icing has 105 calories. With this in mind, 55% of the calories come from the icing, but I'm pretty sure the part of the cupcake that gets people drolling is 100% the icing. This got me thinking about the phrase, "Icing on the cake" and I did some googling as to items that draw people's attention. Here is what I found. Physical need. When we’re hungry and we see food, we pay attention. We wake up in the night when we need to go to the bathroom. Self-made choice. We decided to buy a new BMW 325 and suddenly see them everywher

We are joined by Glenn "The Geek" Hebert from the Horse Radio Network. Glenn has appeared on the show many times and always brings gold. Today he is sharing insights into choosing and working with co-hosts. He also talks about a new podcast he is working on and how he is getting to do TONS of free adventures for free - because of his podcast. Because of His Podcast - He Went on a Cruise Glenn was able to get enough of his audience to join him on a cruise. He thought it would be hard with everyone trying to talk to him, but they had a great time networking together. He used one of his guests to help others who had never gone on a cruise (and she got a free ticket). In addition to that free ticket, Glenn had two additional free tickets. Glenn shares some tips on having a cruise with your audience. 5:00 Glenn also was also asked to do a presentation for media people They Never Asked About His Downloads and He Got Free Hotels and Passes 7:50 Gleen is doing a new show called Finding Florida 9:30 They asked for press passes and got a whole lot more. Tourist bureaus are arranging everything - he just needs to show up They use a Tascam DR-40 to record and use an app on their Android phone called hi-q recorder for his android phone Choosing and Working With Co-Hosts 15:30 Glenn had a co-host leave for a better job 17:45 You have to like each other Get someone better than you 23:40 Prepare, Prepare, Prepare But don't prepare too much 26:25 Compromise is not a dirty word 27:00 Don't be afraid to try new things 28:30 If you're not excited to work with them, it's time for them to go. The Wake-Up Test... 31:30 Glenn's most targeted audience is also his most profitable Why You Shouldn't Always Put a Ton of Emphasis on Stats Danica Patrick did not finish (wreck?) in 16% of her races She was in 191 races and won 0 She only lead any of her races .12 percent of the time Best finish was 24th in 2016 Monster Energy NASCAR Cup Series She has a strong fan base and has been voted the IndyCar Series Most Popular Driver from 2005 to 2010, and the NASCAR Nationwide Series Most Popular Driver in 2012 Patrick was voted the Favorite Female Athlete at the Kids Choice Award in 2008, 2012 and 2013. One more thing.... #3 Top earning female athletes in 2017 coming in at 9.2 million Mentioned in This Show Harry Durran Podcast Junkies Michael O’Neal's Solopreneur hour Natalie Jennings Photography Social Media Marketing World John Lee Dumas - eofire.com Kare Erickson Finding Florida Horse Radio Network