School of Podcasting: Expert Tips for Launching and Growing Your Podcast

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com/sop Get a Mentor - Ask For Help I know a few people who love to travel. Monica Rivera from the You Wanna Do What? podcast gave me a great tip to download any episodes from Netflix to my iPad. George Hrab from the Geologic podcast (who gets to go to all sorts of cool stuff because of his podcast) gave me some heads up on a voltage converter. It's Rarely as Bad as It Seems When I heard the phrase "17 hours on a plane (along with some shorter flights for a total of 20 hours)" I thought it sounded like a horror story. I pictured some little punk behind me kicking my kidneys while their parents order another jack and coke from the flight attendant. In the end, even in coach, I was able to stretch my legs. I had two seats between my fellow passenger in my row and slept off and on. There were probably 3-5 small children who would occasionally cry, but it was not the nightmare I had envisioned. When I think of things that I have dreaded in the past, they are rarely as bad as you think you're going to be. Erode Your Comfort Zone I can be shy. When I go to a restaurant I'm not looking to think outside the box. When I was told that a large chunk of my schedule was planned for me, I got nervous. I didn't know where I was going, and except for a few people, I didn't know who I was with, what we were doing, and what I needed to be ready. We had assigned seats both days including assignments on who to go to lunch with. One day, Sean Desouza was going to cook authentic Indian food (I have never had Indian food). The Know Like a Trust Factor I talk about this all the time. When you create valuable content on a consistent basis, your audience trusts you and likes you. If you can share a bit of yourself, they get to know you. When people know, like, and trust you then you have influence. I know Ronsley Vaz from his "Should I Start a Podcast" show. We may have bumped into each other. I finally got to talk to him at Social Media Marketing World where I was speaking. He asked me if I would speak at We Are Podcast. I said yes on the spot. Who doesn't want to go to Australia? I saved up my pennies (and busted out a charge card) and made it happen. As I mentioned above, I was nervous. This was a new country, a new conference (for me), with new people. The first day was very good. I got to meet a lot of people. It was somewhat of the "warm up act" for the main event happening the next two days. Every speaker at this event was awesome. Every person I met was super friendly and shared my love of podcasting. The hotel I stayed at was great. By the end of day one, you could color me impressed, and I was ready for day two. By the end of day two, I believe I had met about 95% of the people there including Jules from Hong Kong Confidential. By the end of day two, where I once felt uncomfortable I now felt relaxed. The Speakers Retreat When I realized that I was going to be living with a bunch of people I had never met, previously this would have put me way outside my comfort zone. By this point, Ronsley had not let me down and I just went with the flow. Here again, it was not as bad as it seemed and was actually kind of fun (in the end we just slept here, and all the speakers hung out at a second house). I would start the day with some sort of healthy pancakes made from buckwheat and for toppings I had some sort of berries instead of maple syrup. Different? Yes. Delicious? Absolutely. The conversations were awesome, and the jokes and laughing were endless. More New Things The following day I had Indian food for the first time. As I was told I was a "Picky Eater" growing up, I assumed I would not like this. I loved it. Sean is launching a course in the future to show people how to cook these types of meals quickly. I'm in. I was scheduled for a session of Holographic Kinetics. I had no idea what it was, but I had heard that "it was a bit woo-woo." All I knew was Ronsley had selected a few people to do it, and I was one of them. I was not here to judge. I was all in. Holographic Kinetics is an advanced Aboriginal healing technique based on an ancient understanding of Lore, the universal laws that govern the creation, and the knowledge that everything in nature is alive and can be communicated with. Thoughts and emotions from difficult experiences in the past can become trapped in a person’s body to create realities. When experienced in the past they affect the present, which in turn affects the future

Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts [1:36] PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com You Should Run Your Podcast Like Netflix 3:45 130 Million Worldwide 4.2 million are still shipping DVDs Projected to pay 7 billion for content 11 Billion in Revenue in 2017 23% of Us adults stream daily 70% of users binge-watch shows A user avoid 160 hours of ads per year 6.7 days 6:38 They make it easy to get to the content and skip how the sausage is made 9:30 Many of their episodes leave you wanting more, and tease the next episode (see Making Oprah ) 9:53 They aren't doing typical content, and they are being creative 11:47 They changed their format to fit their audience and their business plan 14:08 You should watch your industry and niche and see if there is a place for your show 17:35 They seems to be easy to work, they aren't jerks, with which is attracting talented people 18:55 They monitor what their audience is viewing and make similar content (including a teenage tangent) 22:41 You can get Netflix on ANY device. 23:10 Don't hire pedophiles and alleged rapists 23: 20 It doesn't always work. 24:14 They put out content to see if it works BONUS LESSON: They charge for their service. Media hosts like anchor are doomed to fail as bandwidth is not free. Ready To Launch and Grow Your Podcast? Join the School of Podcasting at www.schoolofpodcasting.com/start Work with me as your podcast mentor at www.schoolofpodcasting.com/workwithme Never Miss an Episode Go to www.schoolofpodcasting.com/subscribe to get the next episode the minute it is released

Today on episode 640 of the School of Podcasting we are looking at Facebook Consumption and how it stacks up against YouTube and Podcasting. Paul Colligan has a new report and it's fascinating. Because of his Podcast: Troy Heinritz had his name in the Blacklist TV Show Troy Heinritz has been mentioned on this show many times and today on episode 640 is another time. I was getting caught up on the Blacklist Television show on Netflix and in the "Nicholas T Moore" episode they are looking at the background of a "bad guy" and explain how at one point he had stayed at the Heinritz Psychiatric Center in Concord. Troy also explain how they had mixed in a fan's name into an episode who had died of cancer. If you have a "Because of my Podcast" Story, please go to www.schoolofpodcasting.com/contact and share it. Sponsor: PodcastGuests.com - Get More Guests -Be Featured on More Podcasts 3:18 PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com Podcast Consumption Trounces YouTube and Facebook Consumption 4:40 Today we talk about a report that Paul Colligan (of the Podcast Report) did on consumption metrics comparing Facebook Live against YouTube and Podcasting. In looking at a video he did live on Facebook he found that "The average watch time of my 11 minute and 37-second broadcast was only 22 seconds — just 3% of the video. " Later he put the exact same content on YouTube and "YouTube was 36% Facebook’s 3%. On YouTube, viewers tuned in over 11 times longer on average than they did on Facebook." He again took the exact same content and put it out as an audio podcast. He checked his stats in Appel's Podcasts Connect and found, "On Apple Podcasts, the audience listened to a whopping average of 94% of the episode … more than 31 times the percentage on Facebook and slightly less than 3 times the percent on YouTube." While Facebook consumption was much lower than the other platforms, Paul is not saying Facebook is bad. It just may be that this is not the place where people go for long-form content. It seems like it is the place consumers go for "quick hit" information while they are waiting in line or taking a quick break. He approached other people and they all had similar results. Read the full story here. What Facebook is for Me I know for me, I saw where Dan Klass was going to record an episode of the Bitterest Pill live. I was excited and had planned on watching it live. I forgot to write it down and listened to the content when it came out as his latest episode. I often start a video as I'm on Facebook, but as I scroll down it becomes distracting. I'm looking for quick updates from friends, family, and colleagues. In Conclusion It is hard to argue with the data. Granted this is a very small sample, but enough data to spot some trends. If you have a large following on these platforms you need to look and see what your consumption analytics show. You may be very, very surprised. How do You Find Facebook Stats? To access Facebook video metrics, click Insights at the top of your Facebook Page and navigate to the Videos tab. The Video Views graph shows you the number of times people viewed videos for longer than 3 seconds (as shown below). More information on understanding Facebook stats can be found here. How Do I See My Consumption Stats on Apple Podcasts? Apple has a tutorial on this topic at https://itunespartner.apple.com/en/podcasts/videos#podcast-analytics Podcast Rewind 39:34 I was featured on the Computer Tutor show on a special International Podcast Day episode (great podcasting 101 stuff and some stories I've never talked about) Listen Here I was featured on a two-part interview on the Get Clients Now Podcast. You can find Part 1 and Part 2 at http://getclientsnow.libsyn.com/ In part one, I talk about how having a podcast can help your business and part two is more focused on monetization strategies. Podcast Mentoring Programs Available If you are looking to work side by side with me, I know how programs in place to do just that. See www.schoolofpodcasting.com/workwithme If you want to work at your own pace (as fast or as slow as you want) check out the School of Podcasting at www.schoolofpodcasting.com/start

Today I share the story of some pretty harsh criticism I received, and how I had to deal with the fact that my listener had a point. Welcome to episode 639 of the School of Podcasting Sponsor: Podcastguests.com 3:47 PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Today I'm talking about branding, and I could've invited Greg Corey (Corey says, I love to talk to audiences about how creating better branding for themselves and their products can skyrocket their sales). It took all of three seconds to find Greg, and we know he's looking to get on podcasts. Sign up at PodcastGuests.com/sop Fat Fingers Can Cause More Them Embarrassment 5:06 In the last episode, I mentioned that I had brought up a controversial subject (Collin Kaepernick) and that people might tune out (the subject was controlling the conversation). What is offending is not the episode but rather your poor grasp on basic spelling and grammar throughout many pages on this website.. By the way, if you want to sound like an authority, please learn basic spelling and grammar or hire someone (fiverr) to do it for you.. How do you have an education degree when this is how you write and communicate? By the way, in the sub-title, “Freedom of Speach is Not Freedom from Consequences”- The word “speach” is spelled Speech. Any sixth grader knows that and certainly a g college graduate should know that as well.. It is not that hard. At least have your written copy proof read by someone who does know how to spell and write decently before publishing it to the world. Geez! I think that is pretty basic.. How again can you confidently charge $200 an hour for consulting when you have such poor spelling and grammar skills in your written web copy? You are a joke sir! What college granted you a degree when you consistently cannot write legibly? and you are tying to sell yourself as an expert? Please! I will say again.. Please! At least hire someone to cover your mistakes and not try to promote yourself as some sort of “expert” – You look like a damn fool sir So I sent Mark Doyle and Email Dear Mark, Thanks for the comment. My Apologies for the typos. You're right I'm a damn fool and a joke of a human being... Dave Mark Sent Me a Reply Mr. Jackson I would like to take a moment and apologize for my comments and harsh criticisms. It was unwarranted and uncalled for and not like me at all to post something like that Please accept my apologies Best of luck to you sir Mark Made a Really Good Point in a Really Crappy Way I hold no ill will toward Mark. Mark may have had a really bad day, and I have forgiven him. He did get me to check into why these typos got through (I was using two spell checkers, and Grammarly does a GREAT job). In a nutshell, I had logged out of Grammarly and it no longer was checking everything I typed. There is Probably More Than One Way To Fix Your Issue I had typed my show notes about an hour before I published them. I did this to "flush out" ideas before I pressed record. Then I thought, would this not work a day or two (or a week) in advance so I could come and look at the copy with "Fresh eyes." Yes, this could be done. Another option would be to type shorter notes. This makes sense to a certain extent. I always want to have at least 300 words. I am currently at 1591. If I pushed thing back even further than a few days, I could hire someone to look over my posts. This is not an unsolvable issue. It just means I can't keep doing what I've always been doing. Your Podcast Is Your Brand In looking up different items about what makes a good brand, I kept seeing things that I saw that I had dropped the ball on. Neglecting Public Perception: The public’s perception of your brand might not be the rosiest, but instead of chalking it up to bad luck or pointing fingers, it’s time to get serious about turning that frown upside down. (source). Another article mentioned this as "Not providing great brand experience." Brand experience is not only about your stuff, but also your website experience and every other touch-point where customers come in contact with your brand. Another article stated, "Many savvy consumers judge credibility by grammar and attention to detail." Why Branding Matters The audience might feel: You value quantity over quality when you get sloppy You appear irresponsible You appear uncaring You think the audience stupid (as they won't notice) You're not the most intelligent person on the planet. The Internet Writes in Ink While many blunders appear on the news and are replaced by tomorrows new headlines, don't plan on everyone's short attention span. Just ask Louis C. K (Sex offender), Chi-Fil-a (homophobic), Uber (employee Harassment), Target, Facebook, and many others (data breach), as well as other companies th

Today on episode 638 I am talking about controlling a conversation from two different angles. Bonus Content Why Squadcast is the Best Tool for Recording Interviews I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains Why he (a programmer) and his brother (an audio engineer) started Squadcast How they had an issue, but it has been solved and they may have their solution patented What is coming in the future Squadcast is super easy. You put in the email address, the date and time of the interview and it does everything else. The big key is your guest(s) need to use chrome to use the system. The system prompts them to use chrome if they are not. It records their side of the conversation locally to their computer and then QUICKLY uploads it when the conversation is done. If there were any glitches where the speaking was cut out during the call, the local recording does not have any of those glitches. Squadcast is currently $20 a month. You get save 50% using the coupon code sopfans at www.schoolofpodcasting.com/squadcast How To Ensure Everyone Knows Your Intent I was watching Comedian in Cars Getting Coffe with Jerry Seinfeld and Bill Bur. Bill voiced his fear of how people are having careers taken away becomes someone took something you said as a joke seriously and they are now TELLING YOU what YOUR intent was. As Bill put it, "You don't get to decide that you're in my head and you know my intent." One example of a company who ensures you understand their intent is American Airlines who has a podcast called "Tell Me Why." For example, one episode an American Airline representative explains the changes in their policy regarding support animals. I think this is an awesome job as a lazy journalist (where people just Google a subject, do no research and copy and paste an answer - even it is entirely untrue). could easily spin this as "American Airlines hates all animals." The good news is American Airlines through their podcast has a DIRECT CONNECTION with their audience (their customers). They don't have to worry about anyone from the mainstream media putting a spin on it. I personally found it strange when people began burning their own shoes in protest to Colin Kaepernick is a new spokesperson for Nike. So I did something people use to do called "Journalism." I listened to Colin's first press conference. It turns out. He doesn't hate the troops the flag, or the country. What he hates is the alarming rate of police brutality that he sees and hears about, and yet it is never covered on the news, and there seems to be no justice for the victims. In fact, the news just kept repeating how it was disrespectful for the troops and the flag. Even though in his press conference later he said, "People thought it was about the flag or the troops and it's not." So when you go through the mainstream media, your message has a potential to get very distorted. This is why Colin Kaepernick needs his own podcast. Then people could go directly to the source and here what his intentions are, why he is doing what he is doing, and maybe get a better understanding. For me, I urge all white people who group up around white people (you're not racist, but it just so happens there were no black people in your neighborhood to watch the documentary movie 13th on Netflix Freedom of Speach is Not Freedom from Consequences Just because you can say it, doesn't mean there weren't be consequences. For example, I believe it is illegal to scream "FIRE" in a theater. You are free to say it, but you will go to jail. Keep this in mind that stating your intentions and opinion will exercise your right to free speech. It may also introduce you to the law of consequences. One A Side Note There was a time when you were allowed to have a difference of opinion. You might actually have a "dialogue" so you and another person could examine both viewpoints to see if you agreed on anything, or might gain an new insight and expand your knowledge. It seems harder and harder to do that today. As I bring today's slight controversial topic, please note I don't support sexual predators, racists, or anyone spreading hate speech (cause racism is learned from your parents are friends - you are not born a racist). If this episode offended you I'm sorry. My goal is to show how you can get your unedited point across on your podcast and have it reach the world

Because Of My Podcast - The Family Travel Podcast Michael, He is on podcast number two, and this one is allowing him to make some money http://abigpeacheyadventure.com.au/family-travel-podcast/ Question of the Month: Where Are you With Podcasting? 6:28 Clay from the Fish Nerds Podcast is a 4 7:30 Paul from the Fighting Through Podcast is a 1 8:48 Andrea from Union Podcastera is a 1 12:18 Darwyn Dave from Dealing with My Grief is 1 13:59 Brad from The Cinema Guys is a 1 15:23 Jared from The Fire Rescue is a 3 16:52 Micah and Dustin from Tales From Bedlum -5 17:55 Jonathon Bloom from the Weekly Awesome Podcast- 1 19:07 Kim from Teachers Need Teachers is a 1 23:21 Josh from the Corner Cutters Podcast (about the Rubik's cube) - 1 25:10 Ryan Nelson - Conspiracy Theoryology is a 1 27:27 Master Kuldryn's from Kuldryn's Krypt is a - 1 28:28 Seth from Geekville Radio, www.twbpodcast.com and Classic Wrestling Memories is a 1 31:01 Timothy kdoipodcasting.com was at a 5 and is now at a 3 34:52 Vanessa from Vanessa's View is at a 1 (or UNO) 39:41 Win Charles is a 6 Check Out Joe Today in Orlando Tuesday (this coming Tuesday...September 25th) The Improv Orlando Florida Doors open at 6:30 - Show starts at 7:30 $10 LOTS of people in the cast. We EVEN have an opening act, the awesome 15-minute long Popcorn Finance podcast (up for a personal finance Plutus Award for Best New Podcast in that space) at next week's award show. http://stackingbenjamins.com/tour Update on Michael Stelzner and Social Media Marketing World In episode 635 (Logic and Emotion) I had mentioned how Social Media Marketing World has pulled their podcasting track. I wanted to clarify while Leo Laporte at one point had said "podcasting is dead" and then later took it back, Michael Stelzner never said podcasting is dead. He simply said his statistics show that his socials media crowd that attends his audience is less interested in the subject of podcasting. Michael still uses podcasting to promote Social Media Marketing world. If you can't afford the trip, some of the top experts are speaking at this event, and you can purchase a virtual ticket I just got done binging on Michael's YouTube series "The Journey" as the second season has just started (so I have to binge the first episode) and this once again proves that "behind the scenes" information is often "not boring." Check it out at journey.show Sue Jennett Your chat about choosing words that evoke emotion was interesting for me, as I like to choose my words carefully for both my podcasts and my blog. I hadn’t before thought about trying to evoke any emotion, but more to inform in an easy-to-listen-to manner. As often happens when I hear your podcasts, I’m at that time working on something to which I can apply your advice. I was, last night, ready to record my speaking portions and edit a podcast about the sacrament of communion for those on a ggluten-freediet. Earlier in the evening ,I chaired a meeting of our local celiac support group, and out of the blue, someone stopped me before I left to ask if I knew any solutions for this exact problem. She didn’t know I had researched it, and spoken to a guest about it. I felt good that I could impart some useful information to her, but what was more impactful on me was her emotional investment in the issue. I left the meeting and came home to “infuse” my podcast with small tugs on the emotional fabric of my listeners. I also used the same strategy to write my social media for today. Small changes, small words, strategically placed to evoke emotion, when the subject is suitable is something I now have in my arsenal of podcasting tools. Thanks Dave – BTW my social posts are getting more comments and interaction than I have ever had on any particular podcast – and guess what – they are mostly emotionally driven! PS – I started a second podcast over the summer on gluten free weight loss/management so you’ll soon see my comments on your Logical Weight Loss Podcast, as I’ve binged on it for a few months now. acanadianceliacblog.com Ready to Start a Podcast? I'd Love to Help You! Go to www.schoolofpodcasting.com/start

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it wasStep 1: Pick Your Topic Step 2: Decide if you're podcasting solo or with cohost(s). Step 3: Pick how you will podcast. Step 4: Pick where will you podcast? Step 5: Pick a name. Step 6. Buy the Hardware Step 7. Buy Software Step 8 is purchasing web hosting Step 9 is installing WordPress Step 10 is to get your WordPress installation ready to podcast Step 11 is making your website look good. 12. Domain Name 13. Graphics 14. Intro Music. (optional) 15. Media Hosting (for your mp3 files) 16. Organize Your Content 17. Record Your Content 18. Edit Your Content 19. Assemble Your Episode 20. Add ID3 Tags 21. Upload your media 22. Write Your Show Notes 23. Copy the Media URL and Paste It Into Your Post (optional) 24. Click Publish 25. Set Up Tags for iTunes 26. Make Sure your Feed is Valid 27. Submit Your Podcast to Apple PodcastsWhat is the Goal of Your Podcast?You need to know this. How will know if it's successful? Is it a certain number of downloads? Is it a certain number of sales? Is it to position you as an expert?Does Your Podcast Move You Toward Your Goal?So if the goal of your show is to help build an email list, did you remember to tell people about your list. If it's to build your consulting clients, did you mention you are available for consulting?Has Someone Who Is Your Target Audience Given You Honest Feedback?Have You Checked to See If You Are Unique?There are at least five shows named "outside the box", and six shows named, "The Feed." If you name your show identical to another show, not only may you be opening the door to legal action, but these people have a head start and you will have a hard time ranking for that phrase.What you NEED to Launch a PodcastArtwork: The artwork is SQUARE with a minimum dimension of 1400X1400 and a maximum dimension of 3000X3000. The FILE SIZE needs to be less than 500 kb. Failure to meet these specifications can get you rejected, and cause your show not to update, and in some cases get removed from Apple.A Valid RSS feed. That feed will have a description of your show. Along with the author/hosts(s) of the show, categories, and an email address. This is typically entered into your media host (more on that later) or whatever tool you are using to create an RSS feedA media host. I was a Libsyn customer for 10 years before being a customer, but I feel Libsyn.com is the best. For other thoughts on podcast media hosting see this post A quick note: Stay away from Anchor or any other free media hosts. I've seen multiple attempts at free media hosting over the years and it always ends badlyOne published episode. You can't upload a bunch of episodes as drafts, submit your show to Apple and other directories, and the flip a switch. While many people will tell you to launch with 3, 4, 10, 30 episodes, I'm here to tell you that you can launch with as many as you want (please note they DO NOT automatically download when someone subscribes, your audience needs to manually download them) but you only NEED one.The Podcast Launch ScheduleI see so many people picking a launch date and then trying to fit their podcast into it. This is like picking a time for Thanksgiving dinner and you've never cooked a turkey before. You need to have a knowledge of how long it takes to cook the bird, and likewise, you wouldn't call everyone to the table if the meal wasn't done. They would all come running to the table and ask, "Hey, where's the food?"I spent last week with Rob Walch the VP of Podcaster Relations at Libsyn.com (the oldest, largest podcast media hosting company - get a free month using the coupon code sopfree ) and he recommended to start submitting your show to directories ONE MONTH in advance and I agree and here is why:While it may take 3-5 days to be listed in Apple, in some cases it takes a few extra days for the artwork to show up (after you've been approved) and in some cases even more, time before you are shown in the results of a searchYou want to have your show listed in as many apps as possible. Right now I recommend Apple, Spotify, Stitcher, TuneIn, Google Podcasts, and if it's still alive Google Play Music. As I write this in September of 2018, Google Play Music is on a respirator and I would worry about it last. The reason for this is people get comfortable with their apps and devices. I use Overcast on my iPhone. If someone wants me to listen to their podcast and it's only available in Stitcher, there is a very strong chance I will never hear their episode. It costs nothing but a few minutes to submit your show to these places. I've got tutorials on how to do all of this at the School of PodcastingOnce Your Ready Pick Your DateOnce you are listed in the d

Podcast Question Of the Month If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave “at” schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18 Slick Text Update 3:09 In a previous episode, I talked about testing Slick Text. This is a texting tool that creates an autoresponder. So when you text " sop " to 31996 you get an autoresponder from me with a link to my show in Apple Podcasts as well as a link to my show on Google Podcasts. I did a presentation for an "intimate" group at Podcast Midatlantic (probably 80 people) and I had five people sign up on the spot. With a month behind me, I've had 38 people sign up. You can try their free program, or upgrade to their $29 plan and save 15% off when you sign up for a paid plan using the coupon sop15. For more information check out www.schoolofpodcasting.com/slicktext What is LibsynPro Libsyn.com is a great solution for the independent podcasters (with pricing starting at $5 per month, with the most popular plans being $15 or $20 a month). This week I spent time at Content Marketing World (an event with 4000+ attendees) where most of the clients were companies (not individuals) who were looking for enterprise solutions (and in some cases used by marketing agencies or networks). Here are some of the features of LibsynPro. You can have different levels of access for multiple users. Stats per show or for your whole NetWork A higher monthly fee and you pay for your bandwidth (see VP of Podcaster Relations at [email protected]) Dynamic ad insertion Addition Podcast Configurations You can also have a private podcast. This means you can set up a podcast for your company, add the users, and have an app created for your podcast. This also gives you the ability to see if your employees are listening to episodes, and in the event, you terminate an employee you can remove their access to any files. Social Media Marketing World Dumps Podcasting Due to Slow Growth 11:05 Recently Tom Webster wrote an article on Medium what podcasting needs to spur more growth. Michael Stelzner replied to the post and stated, "Great read Tom. Your data seems to backup what I have noticed over the last 6 years since I have been in podcasting. I was very excited and there was pretty nice growth about 5 or 6 years ago. Then I noticed a shift that started maybe 3 or 4 years ago. I noticed the NPR style shows coming on the scene, in force. And of course Gimlet. My first concern was that people who already listened to “other” podcasts would go over to the high production shows and slow their listening of shows “like ours.” I was concerned it would send a signal to new podcasters that “you have be like those guys if you wanna get in this space, forget about it!” I also noticed a significant number of podcasting evangelists starting to “podfade,” and no one filled the gap. I started to notice my own numbers stop growing (but still be very healthy and stay that way for years) despite my other media properties growing. I started to notice less interest in podcasting sessions at my conference, less interest in podcasting articles on my site, etc. So all the data came together and made it very clear. Podcasting was not growing. We made the strategic decision to eliminate the podcasting track from Social Media Marketing World a few months ago. So what I saw happening through my lens in my industry is also happening in the entire podcasting industry it seems. And I am not sure it’s a language issue (as you suggested towards the 52). I actually think it’s a social media issue. People spend a ton of time consuming content with audio. It’s called video. And I’m sure you have access to data that shows video consumption is way up, especially on social networks. The times, they are a changing. Just my two cents. Thoughts??" While Michael has his opinion based on his stats this does bring up one question: Who are the Podcast Evangelists? ( I know both Cliff Ravenscraft and John Lee Dumas pivoted their marketing to reach a wider audience) but what is a significant number of podcast evangelists? Keep in mind, this is through Michael's Lens.podcasting was dead Which will be different than YOUR Lens. It reminds me a bit of when Leo Laporte had said Podcasting wasn't' growing, it was too hard, and that lead to people saying Leo Laporte said that podcasting was dead ( see https://mashable.com/2009/10/03/leo-laporte-video/#9DEMgJjZmaqs ). If you talk to Rob Walch, Todd Cochran or Rob Greenlee, I think they will report that podcast consumption is up (it may not be up in Michael's Niche). Mentioned: Trends in Newspapers https://houston.cbslocal.com/2012/10/15/study-less-than-a-quarter-of-americans-rea

Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast. Noah Tetzner Wanted a Show About Vikings But Couldn't Fine One He Liked 1:58 Like many podcasters, Noah found some podcasts that weren't bad, but they didn't really fit 100% of what he was looking for. What did Noah do? He started one of his own. Is he a big tech nerd? No. Did he come with a pre-made audience? No. He found guests that had more than a heartbeat (like some shows) he found guests who could bring value. In this interview you will also hear how: Noah is buying ads on other history shows to promote his show How much Noah is spending per show How reviews seem to be boosting his chart position, but may not do much for downloads How he appears on shows as a guest even if they are not about history He is building relationships with fellow podcasters and his audience His strategy is to do your research and be genuine Not everything he tried worked How he overcame Imposter Syndrome to start his show How he is now pursuing monetization His main priority is growing his audience. Check out his show at www.thehistoryofvikings.com Mentioned: www.newandnoteworthy.info Podcast Rewind: Where Has Dave Been? 19:15 Big Podcast: Podcast Longevity, Failures, And How To Know If You'll Make It In Podcasting Podcast Envy: Dave Jackson, School of Podcasting, on Impostor Syndrome and Podcasters Hall of Fame Unstructured Podcast: Dave Jackson The Word From Mouth: SEARCH, ADOPTION, AND MOVING THE NEEDLE IN PODCASTING – WITH DAVE JACKSON Want to interview me on your show? Contact Me What I Learned From My Podcast Focus Group 24:54 I am in a "Mastermind" with a graphics person, a lawyer, audio editors, and more. We are all podcasters and share our opinions on how to grow each other's podcast. It's free (you don't need to spend 5,000 a day to be in a mastermind - start one today). Here are some of the things I learned: I don't expand enough on what people get so they see the value My bullet points were out of order and I put the best bullet point at the bottom of the list You're not really saying what people are getting I had too many options to choose from I need to take my testimonials and sprinkle them through the sales copy So What's This Have to Do With Your Show? Sometimes you need an OUTSIDE opinion to find things that are RIGHT IN FRONT OF YOU. We Need To Talk: Setting Your Podcast Expectations 31:30 There are people with 10 downloads who want to monetize their show. There are people with five episodes that want to quit their day job. Here is another way to think about this and set expectations A musician has written their first five songs. Can they make a living? An actor has gone on five auditions and might have a lead on a commercial. Can they make a living acting? An author has five manuscripts and an agent. Can they make a living as an author? The answer? It depends. The odds are not in your favor, but it's going to take TIME. Many "overnight successes" took YEARS to get their big break. If your sole reason is to make QUICK MONEY, and you are bringing NO AUDIENCE, the odds are stacked against you. STEP ONE OF MAKING MONEY WITH YOUR PODCAST So many people hear crowdfunding and focus on the funding, and forget that step is one is create a crowd. They put the cart before the horse. How do you build your audience? In a nutshell, it boils down to this. 1. Identify who your audience is 2. Listen to them and determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good). I refer to this is "deliver value." 4. Go to where your target audience is 5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes. 6. Then tell them about your show Step 7 would be repeat steps 2-6 Ready to Start a Podcast? Get coached by an award-winning, Hall of Fame podcasters Go to www.schoolofpodcasting.com/workwithme

In episode 633 of the School of Podcasting, we are looking at Podcasting Events and asking, "is it worth attending?" We also touch base with Danny Peña who has created a movie about his story and his show Gamer tag Radio (that is now winning awards at Movie Festivals) to help introduce people to podcasting and to his show. Danny can point to one thing for his success, "Community." We first spoke with Danny back on episode 506 (definitely check it out) Sponsor: Podcast Engineering School 3:45 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ Danny Peña is a Walking Make a Wish Foundation for His Fans 5:36 Danny first appeared on the School of Podcasting back on episode 506 and he has ALWAYs been about his audience and building community (he still is). I drove down to Columbus to Ohio to hang out with him (along with Daniel J Lewis from the Audacity to Podcast). Danny met some of his audience and brought them backstage at the event and introduced them to some of their favorite gamers. Think about how huge that is for the audience members. Think about going backstage at the Super Bowl to meet Tom Brady. In this conversation you will hear: Danny put together an award-winning movie about his story and the rise of Gamertag Radio using iMovie. How he taking steps to embrace those who are not currently listening to podcasts and to help them understand how to start listening ( www.learntosubscribe.com is something I put together) Danny has multiple revenue streams in addition to his sponsors His relationships lead him to leave CBS Radio when things got a little shaky. For more information see www.gamertagradio.com Mentioned: Edison Research Danny's first appearance on the School of Podcasting on episode 506 Daniel J Lewis from www.theaudacitytopodcast.com Are Podcast Conferences Worth It? 34:53 I asked you, "Are podcasting conferences worth it?" and today I play answers from Ed Ryan from Podcasting For Radio Dummies is starting a magazine for podcasters, was inspired to start TWO podcasts and has already received a three-figure boost of support for his Beach talk Radio show that he does with his wife 33:22 Emily from The Story Behind and E Podcast Productions (check out her Book) 40:54 Marco from marcobernard.ca got to meet all sort of people at PM18, and has been inspired to start THREE new podcasts 42:58 Jennifer from Podcast With Jennifer as a podcast editor she has picked up clients and boosted relationships 44:10 Win Charles will attend when she can finance it. She looks forward to having the loving support of the community 45:13 Michael Delany from Caregiving for Dementia got direction and focus for his show, and met a lot of great people. Hear his appearance on the Podcast Review Show 47:50 Hilda from Wise Traditions Podcast has attended two events and came away with practical tips, and relationships. It's super encouraging. 50:03 My thoughts on podcast events 51:13 I got a shout out on the Podcasting For Radio Dummies (Thanks Ed!) Question of the Month 55:00 If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave "at" schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18 Ready to Start a Podcast? I've got multiple plans for multiple budgets at www.schoolofpodcasting.com/workwithme

Today we are looking at not taking no for an answer. We are looking at trying new strategies for old problems. My friend Marcus Couch heard "No" multiple times every year when he tried to start a Chicago Bulls fan cast. He didn't give up. He tried and tried again. We hear his story of asking a sponsor to help. We all want more subscribers, will using a text tool like slicktext.com help by putting your subscription one click away? Speaking of new strategies, should you put together a focus group to see if your show is headed in the right direction? All of this is covered in this episode 632 of the School of Podcasting Sponsor: Podcast Engineering School 1:35 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ I'm Playing with Slick Text To Grow My Subscriber List 3:39 They even have a whole tutorial on growing your list via text Pros: I can try it, or revert back to a free account (and I don't have to worry about codes in an episode years later) I can capture email addresses (and birthdays) I can upgrade to a paid program and my un-used messages roll over to the next month You can upgrade and downgrade any time you like Your listeners can unsubscribe from your message by texting " stop " Cons: Only works in the US and Canada (for me that is 76% of my audience based on my Libsyn stats) Some people listen in the car (or other activities) can't text immediately. See Slick Text In Action Text " sop " to 31996 to get links to follow me in Apple Podcasts or Google Podcasts. Then when a new episode is published it will be available in those apps. Here is a video of the backend of Slick Text https://schoolofpodcasting.wistia.com/medias/u9dzehifr0 For more information see www.schoolofpodcasting.com/slicktext Marcus Couch Heard "NO" 20 Times But Didn't Give Up This is a conversation that I had on my Ask the Podcast Coach show which I do with co-host Jim Collison of www.theaverageguy.tv 11:21 I've known Marcus Couch since 2005 back when he lived in Chicago. He now lives in California where writes, coaches, and podcasts (see Marcus Couach.com ). Marcus wanted to do THE OFFICIAL FAN podcast for the Chicago Bulls. He's had the domain bulllspodcasts.com for years. He asked the team, and they said "No." He asked the next year and the year after that. This went on a while. Marcus reached out to one of the Bulls Sponsors. Marcus was now part of the Sponsor's package. He turned a No, into a yes. He saw where one way was blocked, and kept looking for another path. He also used the strategy that bands do when trying to find a band member, he went to YouTube and found someone who had an audience on YouTube talking about the bulls. Marcus had the podcasting knowledge, a sponsor, and a passion, and his co-host Wyse Black had an audience. The two worked out a deal and now have launched the podcast with a sponsor, fan giveaways, and an audience. Check it out at www.bullspodcast.com Check out Marcus on his other podcasts: WordPress Plugins A to Z WordPress Weekly Industry Night Question of the Month 22:49 Have you attended a podcasting event? Was it worth it? I need the answer by 8/24 Go to www.schoolofpodcasting.com/contact if you use email, please use the subject line, "August Question." Why Your Podcast Needs a Focus Group 24:45 Rob Walch often uses this story of Marketing your podcast and how marketing will not save bad content (The Lone Ranger vs The Sixth Sense movies). So I decided to dig in deeper. Dave's equation for more listeners is The value in an episode multiplied by the amount of smart promotion = Total Downloads In a nutshell, it boils down to this. 1. Identify who your audience is 2. Determine what content they want to hear. 3. Create content that will inspire them to tell a friend (in other words, its good) 4. Go to where your target audience is 5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes. 6. Then tell them about your show My advice before you start promoting it is to get someone who is not named Mom to listen to your show. These should be your target audience. You need people who will tell you if it’s good, or it’s not. The best marketing won’t save bad content (Think American Idol winners, think The Lone Ranger movie with Johnny Depp). The Lone Ranger According to Wikipedia, “The film grossed $260.5 million worldwide against an estimated $225–250 million production budget and an additional $150 million marketing costs. That means it lost approximately $10

In the past, I've talked about transcriptions. The fun part of transcriptions is you still have to end up with something that is easy to read and brings value. I've mentioned temi.com and revs.com but the one thing I didn't think about is how you can use it as an editing tool But What if Things Go Wrong? I drove to Nashville this week to attend two events. One was the Nashville podcasters meetup, and the other was the launch party of Without Warning by Sheila Wysocki which had a room full of private investigators who are thinking about starting a podcast, and music business people looking to start podcasts. When I first thought about it, I went to hotels.com and did a search for cheap hotels. I normally don't look at reviews, but as I was choosing the cheapest hotel I could find, I saw some reviews with words like "bed bugs," "Drug Deals," and "Cockroaches." It made me very nervous. I thought of getting bed bugs into my luggage and bringing them home. I thought of my last trip to Nashville where I ended up hitting a dear on the way home and totaled my car. But What if Things Go Right? I met some great people and strengthened the relationships I already had. I was interviewed, and it turns out that the Ramada Hotel I stayed at was the same one I chose the last time I was in Franklin Tenessee. By the time I left many more people knew who I was, what I do, and how to contact me. What I Learned If you get a bunch of private investigators together they are just as talkative as podcasters. Why? Becuase much like podcasters, the only people who understand what it's like to be a Private Investigator are other private investigators. My comfort zone is 7 hours in a car, but if I'm driving home I can go 8.5 and be wide awake at 3 AM. You can use transcriptions to help with editing. The two I mentioned are temi.com and rev.com More and more people are assembling teams to create a podcast (and I'm not sure people know there is an alternative) People often follow the guidelines based on their environment (so people in Nashville think you need to go to a professional studio to record - you don't) Danny Ozment of Emerald City Productions ( speaking of studios) has a great mixing room, and David Hooper of Big Podcast and Red Podcast converted his walk-in closet into a studio How Podcasting Is Like Show Shopping I was so excited to go to Podcast Movement I forgot my shoes and I realized this when I was about 4 hours into the 7-hour drive. I stopped and bought a new pair. There are all sorts of dress shoes with colors, materials, heals, souls, etc. Some are shiny, and some have a texture. In the end, you need shoes to protect and provide comfort for your feet. With this in mind, it doesn't matter what they look like, the texture, etc. Fashion is what dictates those types of guidelines and those are not really NEED, but more WANTS. For me I needed a black pair, that didn't pinch my feet, let my feet breathe, and had a soul that wasn't' going to have me sliding. I looked around, found a few that fit the criteria, and then bought the pair that fit my budget. I could've looked a lot longer, but I found shoes that fit what I needed, and I moved on and continued driving to Philadelphia. Sometimes you just need to decide, put on the shoes and go. Usually the first day, your f00t need to kind of get used to the shoe, but over time the show adapts to the foot and all is well. So Man Varieties of Show Openings Jeff Brown from Lead to Read will be coming on the show in the future to discuss this further (as we did a talk on this at Podcast Movement), but we share the opinion that the show should let people know what the show is about, what the episode is about, why we should listen to you, and then get to the content. We will dive into that deeper in the future. The Perfect Podcast Intro I'm going to play samples of podcast intros from many shows today and let you know that you don't HAVE to do an intro like mine if you don't want to. Don't want music? Don't need it. Like shoes, podcast intros come in many shapes and sizes. Mentioned in this show New Media Show Big Podcast A Very Fatal Murder Oprah Super Soul This American Life What Was It Like Chad Michael Story Podcast Ready To Start Your Podcast? Ready To Grow Your Podcast? I have multiple plans for multiple budgets at www.schoolofpodcasting.com/workwithme Question of the Month Have you ever attended any Podcast Event? Was it worth it? www.schoolofpodcasting.com/contact (I need the answer by 8/24/18)

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting Sponsor: Podcast Engineering School [1:38] Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ What Makes a Good Lead Magnet? 3:23 Thanks to Win Charles from the Ask Win show, Matt Rafferty from the Author Inside You podcast, and Jerry Williams from the FBI Retired podcast for contributing Ryan Deiss at Digital Marketer defines a lead magnet as “a small chunk of value that solves a specific problem for a specific market that is offered in exchange for an opt-in. My buddy (and co-host of the Podcast Review Show) Erik K Johnston did a whole episode about lead magnets. Today we talk about email lists and why you might want to start using one. OptinMonster (which is a great tool/plugin for capturing leads) breaks it into seven parts: Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something. Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads. Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed. High value – your lead magnet should have both high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification. Demonstrates your expertise or Universal Value Proposition – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road. Here is a list of 69 effective lead magnets (no email required) Advantages of an Email List? 17:44 The biggest advantage of an email list is you are one click away from your desired call to action, and more than likely you have someone's undivided attention. Most people (hopefully) are not reading their email while driving, etc. You can email your list directly and not have the information appear on your website. You are in contact with your engaged audience. 2000 Facebook followers is not the same as 2000 email subscribers According to a 2015 study, 3.57% is the average open rate. So if you have 1000 subscribers, 35 will open your email Derek Halpern of Social Triggers sent his latest post to his email list and his twitter account Here are the results he got: 50 people clicked on his link from Twitter 1,200 people clicked on his link from his email list His email list might be twice as large as his Twitter following but it still generated about 24 times more clicks. Even your grandma has email. Where To Start? 21:38 Mailchimp is many times the place you start. Why? It' starts free (but if your list grows can be expensive). There are many, many companies out there. I've used Aweber before moving to Convert kit. Aweber is $19/month for 500 subscribers or .038 cents per subscribers Convert kit is $29/month up to 1000 subscribers or .029 cents per subscriber MailChimp is free up to 2000 subscribers but limits the number of emails sent out in the month to 12,000. If you have 1000 subscribers and wanted unlimited emails per month it would be $15 a month at Mailchimp Do I NEED an Email List? Do you need an email list when you starting a podcast, no. But, I hear time and time again that someone in year three pivots their show in a new direction and really, really wishes they had started an email list. Be Very Careful With Affiliate Links Both Amazon Associates (amazon's affiliate program) and Mailchimp have it in their terms of service that sending email with affiliate links is against the rules. Take the Time To Learn Your Email System One of the things you should do upon signing up for an email service is to take the time to go through whatever tutorials they have. For example, I use Convert kit and to make a long story short I'm not using half of the features. When I was at Podcast Movement, I went to their booth, explained my situation and the rep show t

Sponsor: Podcast Engineering School 2:42 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for "podcast engineer" and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ My Induction Into the Academy of Podcasters Hall of Fame This past week I was inducted into the Academy of Podcasters Hall of Fame. I am honored to be in such good company, and deeply grateful for all the kind words. In looking back at my 13 years I noticed a pattern: How Podcasting Works Valuable content leads to relationships that lead to opportunities. The key word is VALUABLE content. Then you have to work at relationships, and you need to take advantage of every opportunity. Look back I see how: 6:00 Who are Dave's influences? Dave Barry, David Letterman, and Dan Klass 7:59 Thank God I was bullied? 9:25 Hope for all the introverts 10:05 You learn from all your failures 11:00 Content - Relationships - Opportunities 12:50 Dave's first podcast attracts Marcus Couch 14:45 Dave gets to go on the radio to explain podcasting to Music Business Radio 16:30 Marcus Couch invites me to get involved with Podshow. The Internet's first free podcast media hosting 17:25 Why it's not the tech 17:55 Dave tries to sound like Scott Fletcher of Podcheck Review 20:33 Why free media hosting drives me nuts Podshow/Mevio 8/2005 – 4/2014 (116 months – 38.8 million dollars spent) Podango 9/2006 – 12/2008 (27 Months) wildvoice.com 7/2006 – 7/2009 (36 months) mypodcasts.com 2007 – 2011 (estimated 48 months) Audiometric.io 11/ 2012 – 8/2014 (21 months before being purchased by panoply and taken off the market). Opinion Podcasting 11/2015-10/2017 (23 months) The average is 45 months. Take Podshow and the 38 million out of the picture and that drops to 31 (which is close to my typical answer of three years or 36 months) Anchor.fm was started in August of 2015. If they make it 45 months that is May of 2019. If they go 31 months that would be May of 2018. So far Anchor has burned through 14.4 M already (see https://www.crunchbase.com/organization/anchor-fm#section-locked-charts ) 24:00 How I got the job as the director of the New Media Expo 25:57 Podcasters Roundtable shows embracing your competition 26:30 Podcasters Roundtable leads to me interviewing Jordan Harbinger 27:11 My relationship with Daniel J Lewis leads to me getting involved with the Membership Guys 27:48 Talking to Mike Morrison leads to me speaking at Social Media Marketing World 30:11 Podcast Movement and Steve Stewart leads to me meeting Glenn the Geek Hebert 32:50 Glenn invites me to speak at Podfest 34:22 Jared Easley introduces me to Danny Pena 36:16 My second trip to Podfest leads to me being interviewed 37:10 My interview, leads to me being featured in the Messengers a Podcast Documentary 38:16 My speaking resume made it easier to get more speaking gigs 39:20 Podcasting is like farming. You plant, fertilize, and harvest. 38:50 It's not all about downloads. How my audience helped me through tough times. 42:48 Are you ready to work with Dave? 44:45 The one memory that bugs me from PM18 46:50 Daniel J Lewis from the Audacity to Podcast and Podcasters Society inducts Dave Jackson into the Podcaster's Hall of Fame 53:20 Dave Jackson's acceptance speech.

Becuase of My Podcast: 1:30 Haley Radke from http://www.adopteeson.com/ shares how the only people who can understand what it's like to be adopted, and more importantly how to deal with a reunion with your biological parents. Nobody knows what that is like except those who have lived it. You might feel alone, but by creating her podcasts she is how building a community and actually had a meetup when she was traveling. People able came from out of state to come to meet her, and to be part of the community SPONSOR: Podcast Engineering School 9:22 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion If you're looking to start your own audio editing service, or just want to make your show sound better. This course is for you. EARLY BIRD PRICING ENDS VERY SOON – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ Imposter Syndrom Continued 12:15 Last week we looked at what is Imposter syndrome, and how to overcome it. I was listening to the Dennis Miller Option and he shared some insights into how he feels when he is at a party with "celebrities." If you are new to Dennis Miller, here are some facts from his Wikipedia page. Dennis Miller: Saturday Night Live 1985 to 1991 Dennis Miller show (last seven month ) in 1992 Dennis Miller Show Live 1995- 2002 winning five Emmys for HBO Hosted three-hour radio show on westwood one from 2007 to 2015 He also had shows on CNBC, and has done featured spots on many television shows. He is listed as #21 on the great comedians of all time top 100 chart from Comedy Central This is paraphrased from this show, " As far as being a celebrity, I'm complete "wobbliness." The moment I'm with some people who are famous I can do my little patter. I can make them laugh, and we can have the exchange that they want to have and I want to have. At the end (of the night), if they say, "Here is my number call me," when I get home and I'm alone, I don't tare it up, I keep them and think I'll call them someday. I NEVER get to those calls. I just think they didn't mean it. I would feel like I was cold calling them to sell them encyclopedias. It's a weird thing. " More Common Podcasting Mistakes 16:05 Are you ONLY putting a "jukebox" or "show player" for your podcast? This is where you have one page with all your episodes. For an example see http://becausepodcast.libsyn.com/category/Binge+Listen PROS This makes it easy to go to one page and click listen and let it play all of your episodes. Cons Ther are now show notes on your page. Any shows notes that appear are actually on your media hosts website (and the player is served in what is called an iframe, so technically while this appears on your site, it's like someone cut a hole in your site and you are looking through to the original site). It makes it very hard to share the episode Do You Have Extra Words In Your Podcast Name That Are Not Needed in Apple? In this example, I'm not talking about the title of your episodes but the title of your show. Try to avoid having people "Search for the show in Apple podcasts." If you do, you need to tell them EXACTLY what to search for. EXAMPLE The kookcast is a podcast with a very unique name. I would deeply doubt there are two shows with that name. If you go to Apple podcasts and search for kookcast it comes right up. However, if you enter "The kookcast" even with its SUPER UNIQUE name it does not appear in the top 300 results. From what I can see when you add "The" your show is ranked against all the other shows that have the word "the" in the title and it doesn't appear. So in your case you might need to have them search for your name instead of the name of your show. This assumes you are listed as the author of your show. Is Your Podcast Created by Unkown? If you search for your show in Apple podcasts and it shows the author as "unknown" you can easily fix this by going to the system you use to make your show (for example in Libsyn.com you can go to destinations > edit > Libsyn classic feed and add the author information along with owner, email, categories) and enter the missing information. The listing in apple should updated in about 24 hours. Do You Not Care About Your Android Audience? This one confuses me, but I see it all the time. I go to a podcast website, I see the show. I can click play. When I go to subscribe there is one and only one option. Apple Podcasts. If you are on android, you are out of luck, I hope you figure something out. Check out this article. It shows a map with android being one color and iOs another color. Europe is entirely android. see https://www.moontechnolabs.com/apple-vs-android-comparative-study-2017/ according to an article at statscou

Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome Because of My Podcast: I Got A Custom Wrestling Mat 01:26 Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling mat with Jason's Logo and microphone. HOW COOL IS THAT? You can hear more about how Jason is now doing podcasting as a career at http://schoolofpodcasting.com/jason-bryant-turned-his-experience-into-a-career-in-podcasting/ SPONSOR: Podcast Engineering School Podcast Engineering School - next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW - SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ We All Feed Like Imposters Seth Godin wrote in The Icarus Deception that after a dozen bestsellers he still feels like a fraud all the time "The beauty of the impostor syndrome is you vacillate between extreme egomania and a complete feeling of: 'I'm a fraud! Oh God, they're on to me! I'm a fraud!' So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud." – Tina Fey "Sometimes I wake up in the morning before going off to a shoot, and I think, I can't do this. I'm a fraud." – Kate Winslett "I have written eleven books, but each time I think, 'uh oh, they're going to find out now. I've run a game on everybody, and they're going to find me out.' " – Maya Angelou Jodie Foster was interviewed for the television show ‘60 Minutes’ she revealed how she feared she'd have to give back her Oscar after being voted best actor for her role in ‘The Accused’. “I thought it was a fluke,” she said in the interview. “I thought everybody would find out and they'd take the Oscar back. They'd come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'” Ken Burns interviewed Meryl Streep, the most frequently nominated Academy Award and Golden Globe actor in history, she revealed her own insecurities "You think, ‘Why would anyone want to see me again in a movie? And I don't know how to act anyway, so why am I doing this?’” If We are All Imposters - Than None of Us Are Imposters I had a niece who for a while started to dress in a "Goth" style. The idea was she didn't want to look like everyone else. The problem was, "Goth" started to be cool. Soon, everybody started dressing Goth, and the result of "standing out" no longer was a byproduct of dressing Goth. If you are sitting there thinking, "I could never be like _____," guess what? That person is sitting there thinking the same thing too. The only thing that separates you from anyone else in the world is time and effort. Anything that anyone else can do, you can do. It’s impossible to feel like an impostor once you accept that everyone else is an impostor too. Imposter Syndrome Cycle In the book, The Imposter Syndrome Remedy Dr. Estcio talks about an Imposter Syndrom Cycle. This cycle shows often that imposter syndrome leads to two responses: Crippling Fear Overworking You are either crippled by fear which leads you to procrastinate. The second possibility is you are driven by fear of failure and you overwork. When you complete the task it may bring temporary relief. However, when it is time to evaluate performance, limiting beliefs associated with Imposter Syndrome may arise: If procrastination led to a successful outcome, then success is considered a fluke (“I was lucky things worked out in the end!”). If over-preparation led to success, then it reinforces the belief that working extra hard is needed, otherwise, there is no chance of success (“I’m not good at this. I just worked really hard.”). Thus, successful outcomes do not bring satisfaction. It only increases self-doubt, worry, and anxiety, with the thought that when either “luck” or “excessive hard work” wears off, they will finally be exposed as the incompetent fraud that they really are. And then, the cycle repeats itself. See The Imposter Syndrome Remedy by Dr E V Estacio. Strategies to Overcome Imposter Syndrome You feel like a fraud because of this huge opportunity that has been put in your lap. Maybe, it's not quite as important as you think. It's important to you, but you're not curing AIDS. It doesn't have to be perfect You have had some successes in the past. You've done hard things in the past. Think of the hardest thing you have to overcome. You did it. You're still here. Don't ignore your successes. DO NOT compare yourself to THAT person. There are always people "better" than you and people w

My First Test of Radio Public You can get your podcast on the Radio Public platform at https://podcasters.radiopublic.com/. Once you’ve been approved at Radio Public, they send a weekly email summary to your email with details about your Paid Listens activity on RadioPublic. Once your podcast earns $25 it will be eligible for payout, and we’ll send an email with information about how to configure the payment step Earnings are a combination of your Paid Listens (at a rate of $20 per 1000 listens of your episodes in the RadioPublicapp) and for every new listener that hears three episodes of your show in the RadioPublic app, you’ll earn a Loyal Listener bonus of an additional (one-time) $1 - and yes, this bonus layers on top of your Paid Listens rate. What Is the Criteria For a Listen? We define a Paid Listen as a listener hearing at least 60% or 30 minutes of an episode, whichever is shorter. For now, only listens in the native RadioPublic mobile apps for iOS and Android count. Multiple listens to a given episode by the same user’s device/account will count as a single listen. Also, it is important to understand that a download does not necessarily equal a listen. On all podcast apps, including RadioPublic, a given episode's audio file might be downloaded multiple times: the user could have deleted it before listening; a user’s local network error can occur and the file needs to be downloaded again; a podcast hosting provider can have an issue that initiates another download, etc.RadioPublic measures when an episode is actually heard, so you should not always expect a 1:1 download to listen ratio in your hosting provider’s metrics or dashboard. What to Do If Your Episode Already Has Ads? Depending on your current approach to ads, you have a few options for providing ad-free episodes to RadioPublic: Remove the ads from your older episodes in your existing RSS feed by reuploading newly edited audio files to your podcast host. Create another RSS feed that contains ad-free episodes and provide that feed to RadioPublic. Contact your ad sales team and podcast hosting company, as they may have the ability to turn off dynamically inserted ads when episodes are requested from RadioPublic. Where Do The Ads Go? RadioPublic will place audio ads before and/or after episodes participating in Paid Listens, and the ads will be clearly demarcated with audio and visual cues as distinct from your show, not part of it. Where's the Catch? The catch is to get credit for the play it HAS to be in the Radio Public app. You will need 1250 downloads (the amount you need to make $25) to get paid on their app. While they supply a player, it does not count that download as one to be paid for. You get $1 bonus if you get a new person to try the app and listen to three of your episodes. For me, I'm not sure I can look at my audience and say, "Please go listen on this app where I can better advertise to you." Patreon Vs Radio Public Last month on Ask the Podcast Coach I had 3, 852 downloads. If we play in fantasy land and says EVERYBODY heard it on Radio Public, I would make $76. What I do on that show is I do an extra 30 minutes of show with my co-host Jim Collison from www.theaverageguy.tv and put it behind a paywall using Patreon. Last month I'm made $398 (as someone took the option to pay $125/month and receive an hour of one on one coaching) if we removed that (as that slot is not always full that would be $248. (or 3.2 times the amount of money from Radio Public). Pennies Make Dollars If you're trying to do podcasting full time, you need multiple streams of income. As with other services I've used that inserted ads paid $1.5 for 1000 listens, Radio Public is a much better solution. But as the average podcaster get around 1500 downloads per episode (source:libsyn.com) I'm not going to retire on the $30 (again that would be if EVERY SINGLE ONE of your listeners was using the Radio Public app) Improvements Needed With the short time I tested Radio Public, they need to be able to group podcasts together. I would get to the $25 a month payout fee if all my shows were listed under one account. From what I've seen they are not. So now every show would have to get 1250 downloads (the amount you need to make $25) instead of all of my shows working together. That would make for more payouts, and make it worth my while. John Bukenas of www.audioeditingsolutions.com on the www.hatetoweight.com show that he tried to import his shows, and the app crashed. Social Subscribe and Follow Plugin I had gone to the Internet along with using the branding assets of some apps and went through the joy of resizing them, and then having some with a black background and some with a white background and it looked like this: (see www.schoolofpodcasting.com/627 ) I know Daniel J. Lewis of the Audacity to Podcast. He is a friend of mine and I use his My Podcast Reviews service (which a great) so I decided to check out his Subscribe and Follow plugin and it just makes

Today we have a conversation with Kyle Gray author of the book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective. Because Of My Podcast: I'm Working with NPR 1:22 Monica Rivera hosts the "You Wanna Do What" podcast (giving you the nudge you need) and she recently celebrated her one year anniversary and shared how she was selected to take part in an NPR program where she will go to Seattle to work side by side with NPR on a story. The best part of Monica's story is her attitude and how she took the negative of rejection and turned it around and used it for success. Check out her one-year "13 Lessons Learned" anniversary show. Kyle Gray Gives You Action Steps to Make Great Content 3:54 In today's conversation, Kyles shares some of his favorite tools to create content and explains strategies to identify problems and create actionable content with lead magnets to grow your list, enhance your network, and move forward toward building your business. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. 5:23 What is Good Content? 09:08 What are realistic expectations for traffic? 12:50 How long does it take to make great content. 16:20 How important are keywords? 19:55 What examples can you share of covering a problem from multiple angles? 21:05 If you could only pick three tools to help with your content, what would you pick? The content strategy template Trello Co-Schedule Key Take Aways You need consistency He was talking about blog posts, and we are talking about podcasts but we still have nuggets. In the end, we are all content creators. So you heard in this interview where he is not winging it; there is planning. He does things other people may not be doing like finding graphics to go with the episode. He said that even if you spend hours on your content, it may take months before you start seeing any measurable traffic. So if you're looking to get rich in six weeks, this is not for you. I love that good content helps your audience. You may think that all of this discussion is for business, but if you're doing a comedy podcast your audience's problem may be that they just watched the news or had a bad day at work, and it's your job to find a way to make them smile. He talked about identifying some key problems for your audience and making a lead magnet to give away that helps solve them. This is a great strategy that not everyone does, but that's because it takes time. A cool graphic could be a picture of your guest with a quote you pulled from the interview. Focus on the relationships. It is these relationships that help on the way up, and also if things go the other way. Jordan Harbinger utilized to rebuild his show with his network. Check out the Story Engine on Audible at www.schoolofpodcasting.com/freebook July Question of the Month 27:59 Do you have an email list, if so how big is it, and how did you grow it? I need your answers (preferably in audio) by July 27th. See www.schoolofpodcasting.com/contact and if you send email, please use "July question" as the subject line Top Five Questions About the New Google Podcasts App 28:45 How do I know if my podcast in the Google Podcast App? Go to https://search.google.com/devtools/podcast/preview and enter your RSS feed What If I'm Not in the App? Then see this post Do I Need to Be In Both Google Podcasts and Google Play Music? Yes. I personally don't see Google Play Music makes it to 2019. I have no information, but it's just a feeling. What Kind of Features are in the App?Almost none. You can speed up and slow down, and that is it for now. It doesn't even automatically download the episodes Castbox.FM Makes Duplicate Feed for Shaky Reasons 31:32 I wrote a post about this on my blog at http://davidjackson.org/horrible-podcast-history-is-repeating-thanks-to-castbox-fm/ Ready to Start a Podcast or Grow One You've Already Launched? I've got multiple resources for multiple budgets (with pricing starting as low as $5 to $1299 for a full mentorship program. See www.schoolofpodcasting.com/workwithme

I received 360 responses to this question, and if you do read show notes (better known as a description of what is in the podcast) what are you looking for. Comments? 888-563-32228 Because of My Podcast I Got to Appear on TV 1:45 Edward Schmitz from www.vidanostrilhos.com.br was featured on a TV show in Brazil. Make Money as a School of Podcasting Affiliate 4:30 Kim Kraji ( from www.toastmasters101.net ) explains why she became a School of Podcating Affiliate (and I set up www.schoolofpodcasting.com/kim for her to send her traffic). If someone signs up she earns a commission for every month they stay subscribed. Go to www.schoolofpodcasting.com/affiliates and sign up today. [spp-tweet tweet="Only 38 percent of people may be reading podcast show notes"] Your Podcast Show Notes: What To Include, How Long, and is Anybody Reading Them? 6:35 I put up some polls and ask you to send in your responses to www.schoolofpodcasting.com/coontact and here is what I got Out of 360 responses, 136 (38%) look at show notes, and 224 (62% fo not 8:33 Carey Green of podcastfasttrack.com feels show notes are important. He is surprised how many people don't put their social links in their show notes. 12:22 John from the Hate to Weight Show ( www.hatetoweight.com ) also wants social links and links to anything (like a video) mentioned in the episode. 14:38 Eliquite from the Travel Gluten Free Podcast (www.travelglutenfree.me ) is looking for resources. She hates show notes with one giant paragraph. 17:11 John from www.professorslots.com (a podcast about how to win at gambling) also looks at show notes and is deeply disappointed when you say you will put it in the show notes and you don't. 18:34 Win Charles from Ask Win hates it when you put a link to your website. She loves the show notes from www.todayinios.com 19:55 Shawn from Stories For Starters (www.storiesofstarters.com ) is looking for things that he wants to follow up (links, etc) 22:58 (Live from Books a Million ) Jill From http://becomingelli.com/ likes show notes to go back and review 24:49 The host of the new podcast www.cozycrib.com actually would rather read than listen 25:53 Kim from www.toastmasters101.net will read the show notes when they are emailed to her. 27:26 Tim from the www.hesaidshesaidmovies.com doesn't really look at them, but when he does he's looking links 28:49 Lee from www.covertnerd.net loves to use show notes for a resource. 30:34 James from www.podnews.not does NOT look at show notes. I interviewed James a few episodes ago. James wrote a great article called How podcast show notes display in 19 different apps ( https://podnews.net/article/how-podcast-show-notes-display ) In that article he recommends: Always show links with the URL visible. These links will be clickable in Apple Podcasts and will be visible - if not clickable - in every app. Using word links won't always work. Formatting, like using of the strong tag, may be ignored by many podcast apps. Ensure your show notes don't require this to be faithfully shown. Be aware that accented characters may not display correctly. Recommended Things to Include in Your Show Notes The name of the person/guest Links to the guest site ANY website mentioned Links to videos or any resources mentioned Social Media Links for people to connect with you Readability (use subheadings to break up lots of texts) July Question of the Month: Email List and Tools 41:50 Do you have an email list? If so how big is it? What system/tools do you use? Any tricks on growing your list. Go to www.schoolofpodcasting.com/contact and use "July Question" if you want to record something and send it in via email (I do prefer audio over email) The Importance of Your Episode Title / Headline 42:31 I read an article that said 8 out of 10 people will actually read your headline, but only two out of 10 will read the article (this was about blogs), but it goes to show you how important your headlines are. In podcasting, the title of your blog post or your episode is your headline. There is a cool tool called Fresh Title. I have video demonstration at www.davidjackson.org/titles there is also a cool plugin from Thrive themes that you put in multiple headlines and it tests and uses the best headline. Where Does the Apple iTunes Summary Appear? 44:26 The Apple iTunes summary is just a few sentences that appear above the player. It is NOT a case where it is either the iTunes Summary or the Description BOTH appear. When making your Headline and Title for Appel Podcasts, do NOT put the episode number of the name of your show in the title (they just want the TITLE in the title). Put the episode number in the episode number field. See http://libsyn.d.pr/ZzecbV Pipa Transcriptions are 70% Accurate 47: 10 As we are talking about show notes, some of you may be thinking about transcripts. It appears that transcripts are "You get what you pay for." I recently tested the transcriptions and found that the one from the media host pipa was 70% accurate.

Comments? 888-563-3228 Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule. Because of My Podcast 2:20 Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast. Sponsorship Update 5:08 Every month we have one episode based on listener feedback, and somehow Todd's from the Trucker Dump podcast (www.abouttruckdriving.com ) went to spam. Todd shares an idea he may be turning into a podcast, and how he was able to get some sponsors for his podcast. Perfect is the Enemy of Good 9:00 I can't think of anything that was perfect right out of the gate. Yet, people will not start a podcast because it is "not right." In a recent interview on the "My guest needs no introduction" Howard Stern talks about how he has changed over the years because he went to therapy, and isn't as insecure as he used to be. He states, "I think that bad radio is when you don't somehow change it up constantly." In another interview, Jerry Seinfeld interview David Letterman and he explained how Johnny Carson had all sorts of stipulations on how Dave could do his show, and as Dave put it, "I picked up the crumbs and try to make something out of it." That lead to Dave being super creative, and doing something you couldn't find on the TV anyplace and brought him a super loyal audience. So what can you do with your podcast if you took away some of the segments, some of the format, and had to come up with something new? How Do You Know Your Audience Hates Something if You Don't Let Them Taste It 15:30 Cody shares how he got a gig on LinkedIn to produce a podcast He inherited a huge audience from Curiosity.com How he had to set expectations with his boss on what to expect in regards to production Their show was weekly for a year before deciding to change the format His audience gave him feedback when he switched formats He lost a small amount of his audience before he downloads starting growing As his content is evergreen, his back catalog is still getting downloaded He shares some podcast promotion ideas (www.gretta.com ) and now is focusing on email and the Amazon Briefing His Amazon Briefing is different than most "standard" briefings How the assets at the company are changing with the new format How advertisers are more interested in the US audience in some cases A great story about he had a HUGE guest on his show and his audience could not have been less interested 36:40 How he got a huge guest on his show (it was super easy) 40:05 Tips for creating a daily show 42:55 How often he checks stats, and takes the temperature of the audience 46:00 The only way to know what your audience wants 48:20 Who he is using for sponsors What If There Was No Social Media? 52:00 I was listening to the New Media Show and Todd Cohran brought up an interesting question, "What is there wasn't social media, how would you promote your show? That may be something we think about, and start doing. We can easily rely on promoting ourselves sitting in front of a computer screen, but there are other strategies that require you to get out from behind the desk. Ready To Start Your Podcast? See www.schoolofpodcasting.com/workwithme I look forward to working with you

Because of My Podcast: Free Tickets 2:00 Brad from the Cinema Guys ( www.wearethecinemaguys.com ) explains how he was approached by a small local Cinema Chain who listens to his podcast. Brad worked a deal that enables him to get tickets to movies. Brad (being the cool guy he is) is using them as a give away for his audience. He has also worked to do a screening of Brad's all-time favorite horror movie, "John Carpenter's The Thing." They get to introduce the movie and then do a Q&A afterward. Earn Money Referring People to the School of Podcasting 7:20 As a podcaster, people may approach you about how you started your show. You may be thinking of creating an online course, or an ebook. Instead of spending all that time and resources, you can signup to be a School of Podcasting affiliate and earn a commission when they subscribe and also for every month when they stay subscribed. For more information go to www.schoolofpodcasting.com/affiliates Why Knowing Your Why Matters 8:00 It keeps you focused. You are no longer distracted by things that don't help you achieve your goal. If you know why you're doing something, you can see the results clearer. This enables you to spot the small victories that then motivate you to keep going. It is then the motivation that enables you to try again. When another small victory comes along, you get another dose of motivation, and a pinch of this thing called confidence. How My "Why" Gave Me Super Powers I had been wanting to lose weight, and over the last year, I have been going up and down. I would get down to maybe 218 lbs, and then go up to 221 or 222. I wanted to get up and go to the gym in the morning. I knew to drink lots of water, and get plenty of sleep. I knew what to do. However, when I listed my priorities I wrote down things like rewriting my book More Podcast Money, I needed to update some tutorials at the School of Podcasting, and take a class on SEO. Nowhere in there is anything about my health. That's when I realized why I wasn't losing weight. It simply was not a priority. I got a call from letting me know that I was being inducted into the Academy of Podcasters Hall of Fame. The minute I hung up the phone, I said out loud, "Well somebody's getting up early tomorrow." While it is somewhat weird, as I normally try not to care what people think of me, I knew there would be lots of pictures. I even hired a photographer to take pictures during my presentation. Suddenly, like a light switch, I had willpower. I had focus. I had a purpose. No longer did I need to watch TV. I realized that most of the taped TV shows I use to watch rarely delivered any real value. I could take that time and use it at the gym, or walk around, or cook healthy food, and THAT would deliver value to my goal of losing weight. When You Know Your Why You Can Make it Through the How “He who has a why to live can bear almost any how.” -Friedrich Nietzsche The two most important days of your life are the day you were born and the day you discover why you were born.– Mark Twain Apple Podcasts hits 550,000 Podcasts I listened to my first episode, and in it, I mention in April of 2005, there were maybe "4000" podcasts. This article says in 2005 there were 3000 podcats, now there are 550,000 and according to this TechCrunch article, there have been Fifty billion episodes have been streamed/downloaded since launch. The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages. So in 2005 when I was explaining to people how cool podcasting was, and how awesome it was that you could "teel the software to watch this site" (better known today as a subscription) and that you didn't ' need a Mac, and you didn't need an iPod to listen. IT WAS PAINFUL as many people just didn't get it (it took a while for me to get it). But I knew the potential power of podcasting, and I had quit listening to radio, and I wanted people to experience the same joy I had found. It didn't seem hard because if I helped ONE person understand and start listening to podcasts, and I had ONE more person to talk about Dawn and Drew with, it was worth my time and effort. When you know you're why the "work" doesn't seem like work. It just seems like something you do. When I first started playing the guitar it was BRUTALLY PAINFUL, but I knew I wanted to play. I wanted to be like my brother (who played) and so the pain wasn't so bad. I knew it was temporary, and I could make it through the how. My "Whys" I get to help people (my background is in training. I have a Bachelor's Degree in Education specializing in Technical Education from the University of Akron) It's creative (my hobbies are music, writing, photography, poetry). It's geeky (I get to play with software to build websites, track downloads, and more) I get to leave a very small fingerprint on the planet. Neither of my marriages produced any children. The word "Legacy" seems a bit much, but you get my point. I am meeting and creat

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and what tools he's using to pull off a daily show. Because of My Podcast: I'm Going to be Inducted into the Academy of Podcasters Hall of Fame 1:34 I got a call last week from Gary Leland was surprised to hear that my peers have selected me to be inducted into the Academy of Podcasters Hall of Fame. I am humbled, honored, and a whole lot of other emotions that I can't quite digest yet. Become a School of Podcasting Affiliate and Earn Money Referring People 3:57 You can earn money referring people to the School of podcasting and earn commissions each month they stay subscribed Go to www.schoolofpodcasting.com/affiliates James Cridland Shares What it Takes to Make A Daily Show That Knocks it Out of the Park 5:41 I brought James on as he is just crushing it with his newsletter on Podcasting. He seemed to just appear and is just crushing it. So in this interview, we hear: His planning and how he practiced first before launching He realized his environment changes as he travels and he needed to be able to produce it from any computer How he emersed himself in his niche as step one, and he uses https://www.inoreader.com/ as his freed reader (tutorial on inoreader) How does he choose which stories to spotlight How he uses newsletter analytics to understand his audience What stories are the most popular He codes his own website and uses Sendy to manage the email list What advice does he have for someone wanting to be an expert in their field As a person with a radio background, what do you think radio feels about podcasting? His thoughts on people buying their way up the Apple Rankings Marketing your podcast, and explaining it to future listeners What percentage of his downloads come from his Amazon Daily Briefing His thoughts on editing and the optimum length of a podcast He loves to listen to Death in Ice Valley, Hamish, and Andy, Reasons to be Cheerful Check out James Daily Podcast News Show at www.podnews.net [click_to_tweet tweet="I knew consistency would win in the end" quote="I knew consistency would win in the end"] Isn't Email Dead? 42:40 But wait, isn't email dead? According to some studies, email is four times more effective at reaching your audience than Facebook. (source) If you are looking for outreach, that may be social, if you're looking to boost sales, or get your audience to click on Something than email is still the king. An article that just came out a few days ago explains how 58% of people "check their email first in the morning vs 11% Facebook and 2% Twitter. 2.6 billion people have email vs 1.7 billion for Facebook. The article states that "It turns out that 77% of consumers prefer email over social media for permission-based promotional messages." (source). The only problem I have with the article is that it's from option monster who helps you get email sign-ups. What Makes a Good Lead Magnet? 44:16 The best lead magnet ideas typically come from your audience. It's a question someone asks, and it's a really good question. What problems can you help them solve? What would lessen their stress, save them time, or help them reach a goal? Here are some Lead Magnet ideas Poll results (you can use a free tool like Google Forms to create a poll) Reviews of Services see www.schoolofpodcasting.com/headlines Question and Answers Ebooks Webinars Mini-Courses www.schoolofpodcasting.com/babysteps Checklists Spreadsheets Toolkits Planners Guides You could make many of these with free tools such a Google Docs and then Save it as a PDF. What Email Service to Use? 47:05 Many people start out with Mailchimp as it's free. As James said in this episode, if things start taking off it can get expensive quickly. Keep an eye on your subscribers. I'm currently using Convertkit, but to be honest I never used any of the cool marketing tools they have. I should have stuck with Aweber. With that said, as I look into using marketing tools, I've heard a lot of good things about Active Campaign which seems powerful. Ready To Get Your Podcast Going? 51:25 I would love to work with you to get your podcast going. If it's already going, I'd love to help you grow your audience. I have many ways I can help you go to www.schoolofpodcasting.com/workwithme and let's start moving your forward today

Two Podcast Growth Strategies and Dynamic Podcast Sponsorship with Ad Insertion Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read advertisement. This is where you have ads that that sponsor often had recorded, and then insert them into your show (you pick where they appear). In my example, the recorded ad was at a much lower volume. Growing Your Podcast Through Print 1:50 Mark Miller from the Repurpose Your Career shares how his podcast was featured in an actual paper Magazine, but not only a Magazine AARP. Now one might think that podcast listeners are not reading AARP but it turns out some of them are and now his numbers have taken a sizable jump. So the lesson here is you never know what will bring you more listeners. Today's Podcast Sponsor: PodcastGuests.com 3:49 A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Tim “Kimo” Brien from http://kdoipodcasting.com Growing Your Podcast with Face to Face Meetings 5:15 Way back on episode 474 of the School of Podcasting Glenn "the Geek" Hebert (of the Horse Radio Network ) made his first appearance and explained how he had gone to trade shows. Elikqitie from the Travel Gluten Free podcast tried this, and while she didn't get the booth for free (she did get it at a reduced rate). She had tons of interviews and grew her network. One company emailed her after the conference and reached out to be interviewed. Another boost came when someone she met at the event shared an image of them on Instagram and she could see where this was adding to the number of downloads for that episode. Then another contact from the event asked her to host a webinar they are running. Siri Can Subscribe You Audience to Your Podcast 16: 02 Did you know if you have an iPhone you can say, "Hey Siri, Subscribe to the (name of your show ) podcast" and she will ask you to confirm your decision and the subscribe to your show in the Apple Podcasts app. You can do this on Facebook live and share it with your audience. Question(s) of the Month 16:58 This month I asked, If you got a sponsor how did you get it? I also asked, Do you planned on launching a new show this year?" Here are the answers" Win Charles from "Ask Win" does plan on starting a podcast after she graduates from College in 2019. 20:47 She did have a sponsor who found her. 21:50 Cale Nelson from the Modern Christian Men podcast had a sponsor for his Ham Radio 360 show before he even had one episode published. He got a second sponsor who approached him. He does plan on launching two new shows both involving members of his family (Sistercast, and Our Podcast ) 25:34 Tim “Kimo” Brien from http://kdoipodcasting.com will plan on releasing a new show Gray Heroes soon (July) 2734 Luke from the Triangle Tactical Podcast (about competitive shooting). His first sponsor fit his niche and sells bullets for competitive shooting. He got them as a sponsor by reaching out and asking, "Would you like to be a sponsor of my show?" and they did. The second sponsor came to Luke and asked to be a sponsor. They have a competitive shooting related business. 29:55 Matt Rafferty from the Author Inside You podcast (where he interviews first-time authors) and he kept getting approached by a book agent who wanted to have his clients interviewed. Matt worked with the agent to sponsor the show, and now interviews his authors. 31:14 Hilda from the Wise Traditions podcast a podcast for the Weston A. Price Foundation and its Wise Traditions diet and principles. Hilda is looking to create a health-related show in Spanish. She needs a Spanish speaking editor (I suggest Niel Guilarte from Wildstyle Media) . She thought she had a slam dunk as the Wise Foundation already has a publication and Hilda thought the sponsors of the print version would be an easy slam dunk for the digital version, and so far that has not been the case. 35:23 I don't plan on adding more shows (I just added the History of Six SHooter), and I may be retiring the Alexacast (as Amazon fired me from the associate's program). If you are looking for sponsorship and you aren't getting the 5,000 download per episode, try

Today I talk with Harry Duran of Podcast Junkies. I've known Harry for quite some time (hear my interview on his show). He has a great sense of humor and makes me laugh. I love to be around people who make me laugh. At last years Podfest, myself Harry, Michael Oneil, and Natalie Jenkins had a blast. Throw in Dr. Ryan Gray and Jennifer Briney, and Master Kuldrin, and you've got memories to last a lifetime. I started listening to Podcast Junkies thinking it was going to be yet another "Podcast About Podcasting" but Harry is Different. He talks a little about the guests' show and then peels down the layers to find their best stories. Comments? 888-563-3228 Sponsor: Podcast Guests A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements PodcastGuests.com helps you become featured on other shows and helps you find guests for your show. The First Ever School of Podcasting LIGHTNING ROUND 4:10 I'm going to play questions from Harry interview with Travis Chappel and you figure out what do all these questions do? Behind the Scenes of a how the lead Podcast Junky Harry Duran Performs an Interview 6:40 I interviewed Harry a few months ago, but I hadn't cracked the code. I kept asking myself, "Why do I listen to Harry's show?" Here are some reasons I know most of his guests (and learn things about them I didn't know) He always asks the questions I would ask He gets great stories out of his guests. So then I wanted to know HOW does Harry do this? How does he shape his show? So I was listening to Harry interview Travis Chappell. Now I don't know Travis, but I still listened to the whole interview. So again, I reversed engineered it. I went about halfway through the episode and shifted my focus from Travis to Harry. Then the light bulb came on. It's not really earth-shattering, but Harry asked questions that left the door WIDE OPEN for a story. He also LISTENS and asks great follow up questions. One great example, the first question to Travis was, to sum up, his podcast experience in three words. Travis answered, "Amazing, Hard, Unexpected." To this Harry then asked him to dig in deeper into what is hard. It's not rocket science. But losing weight is simple as well. You eat less and exercise more. Simple it is. Easy it is not, and doing interviews is very similar. It's simple but not easy. Today we find out How he selected his guests How he prepares for the interview How he chooses his next question As a podcaster and listener, what are some of the common mistakes podcaster make? How nervous he was interviewing Marc Maron's producer How the same "recipe" for good content is the same recipe he used to launch Fullcast his podcast production company His philosophy on handling guests Behind the scenes of his retention hashtag Why he now outsources his editing His history of making a six-figure income in the "corporate world" and why he left. What are the common mistakes podcasters make? You can check out Harry's show Podcast Junkies at www.podcastjunkies.com and his production company at www.fullcast.co Podcasting News In an article by Insideradio.com Audio Boom may be having serious financial issues as they had to call off their acquisition of Triton Digital. In the article, it states, “In announcing the withdrawal, Audioboom said it only has enough working capital to continue operations for four weeks. Shares in Audioboom remain suspended on the London Stock Exchange (AIM) pending further fundraising.” If you are looking for a new media host, check out my favorite media host Libsyn.com use the coupon code sopfree to get a free month (and we will import your files from Audioboom for free). I like Libsyn so much I became an employee two years ago. Latest School of Podcasting Affiliate Thanks to Arnie Chapman from thefootballhistorydude.com for becoming a School of Podcasting Affiliate. This means Arnie can now earn a commission by referring people to use the School of Podcasting to Plan, Launch, and Grow their podcast. If you'd like to earn money referring people see www.schoolfopodcasting.com/affiliates Ready to Start Your Podcast? Work With Dave I can help you plan, launch, and grow your podcast. Do you need a single one on one coaching session? Want a three-month podcast launch mentorship? It's all in one place www.schoolofpodcasting.com/workwithme

Comments? 888-563-3228 Becuase of My Podcast, I'm Married 1:26 Jordan Harbinger explains how his podcast lead to him meeting his wife. Sponsor: Podcast Guests 2:23 A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop Who is Jordan Harbinger? 4:08 He is the host of the Jordan Harbinger show. He is a podcast veteran (been around more than 11 years) and I like Jordan because of the "three I's" Interesting A former Wall Street attorney, Jordan speaks five languages and spent several years abroad in Europe and the developing world, including South America, Eastern Europe, and the Middle East. He has also worked for various governments and NGOs overseas, traveled through war zones, and been kidnapped -- twice. He'll tell you the only reason he's still alive and kicking is because of his ability to talk his way into (and out of) just about any type of situation. Integrity Jordan will call BS on anybody. I once saw him correct a person who was introducing him at an event, and I've heard him ask some tough questions on his podcast The Jordan Harbinger Show Influence At Social Media Marketing World I saw Jordan speak (I HIGHLY recommend seeing him if you get a chance) and when he got done and greeting some people (like most people do) about 90% of the room followed him into the hall. I don't see this with other speakers. I originally interviewed Jordan back in 2014 when things were going great (he had his podcast and was also on Satelite radio) fast forward to 2018, and Jordan was removed from a podcast he co-founded. What impressed me the most when I met Jordan in San Diego was his attitude. He was looking at the bright side. Instead of "why did this happen to me?" he had a "What does this all me to do differently that I couldn't do before" attitude. He is a guy that puts in the work, and when the rug was pulled out from under him, it was his network of friends that he had built for 11 years that have come to help the world know he is back and better than ever at www.jordanharbinger.com and Advanced Human Dynamics In this episode we learn: 6:38 What happened - a deeper explanation. 8:55 An example of how his old brand was holding him back 11:08 How his new events will differ from the past 12:16 Who his target audience is for the events 14:24How he handles tough questions from his audience 16:35 Why its worth "Doing the work." 19:45 How he finds the time to do all his research. 22:08 How did he find out he was fired? 24:16 How his wife and listeners helped him cope with the situation. 25:25 What's the difference between the "old" and "new" Jordan Harbinger? 26:45 How do you balancing work/life/wife? 28:33 How do you avoid this scenario in the future for new podcasters? 35:10 Do you consider your podcast topic broad or niche? 36:35 How do I attend your event? For more information about Jordan check out www.jordanharbinger.com and Advanced Human Dynamics or email Jordan at [email protected] Check out his show in Apple Podcasts or on Castbox on Android (other options available at his website) Grading Your Own Interview 37:58 As my background is in training (20 years as a corporate trainer). Here is an exercise you can do to grade your interview. Go back and write down all the questions you asked (see above). Then look for: Yes/No Questions (and see if there is a way to ask them in a more open format that would lead to a story). Are these the questions your audience would ask? Are there any questions and answers that can be deleted. Welcome New Supporters 43:28 I'd like to welcome the newest Affiliate for the School of Podcasting Shawn Washburn of the Stories for Starters podcast http://www.washburnwriter.com/podcast/ If you would like to earn money by referring people the school of podcasting go to www.schoolofpodcasting.com/affiliates Also, welcome to Wayne Henderson of http://mediavoiceovers.com/ and the Packers Fan Podcast as the newest Patron. The History of Six Shooter 44:04 I have launched a new podcast to play with some different podcasting tools. The podcast is at www.historyofsixshooter.com where you can hear the stories and drama of being in a Country band in 1995. Subscribe in Apple Podcasts and other apps, or Binge listen at www.historyofsixshooter.com/binge Question of the Month for May 45:45 We need your answers by 5/25/18 1. Are you planning on starting a new show, if so what is it? 2. If you've had sponsors on your show, how did you get it? Did they approach you? Did you approach them? Did they come f

Feedback From Previous Show Randal Black is an educator and heard our episode where we revealed some things that didn't go quite right. Randall has a saying that he learned from a Fortune Cookie, "Failure is feedback, and feedback is the breakfast of champions."Check out Randall at www.randallblack.com Sponsor: Podcasts Guests A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastsguests.com helps you be featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop Podcast SEO with Transcripts Many people feel that if they put a transcript of your show as your blog you have found the easy way to create "show notes." This is often spurred on by a John Mueller (John Mueller - Senior Webmaster Trends Analyst - Google ) stating, "So having some kind of textual information on that page helps us as well, so that we can actually rank that page appropriately. Then when someone brought up transcripts he said, "If you have a transcription of the podcast, that’s even better, because then all of that information is available for us to actually index." Source. An article on Seach Engine People's website stated that "After transcribing all their audio content, the radio show This American Life (TAL) found that 6.68% of search traffic is attributable to transcripts" So who do they do this? Each transcript is published on a separate web page that is linked to the main episode page (see example). Read full report Two more studies found that pages that added transcripts earned on average 16% more revenue than those without; meanwhile, Youtube videos that added captions gained 7.32% more views overall. If transcripts are hard to read, then this can increase your bounce rate. A bounce rate is when someone comes to one page on your site and then leaves. Google can see this and (it was thought) to hurt your Google Rankings. However, in an article from Search Engine Journal from Gillam Hunter, it stated, "Don’t worry, despite the “professional opinion” of many SEO cowboys, bounce rate isn’t part of Google’s algorithm.No, having a low bounce rate won’t give you “ranking benefits.” In that same article, it stats that one way to boost your rankings is through better copywriting. So the question is a transcript better copywriting? I guess it depends on your current copy. For me, we don't write like we talk and we don't talk like we write so when I start to read a word for word transcription my mind gets stressed and I leave. What do you do in that situation? I've love to hear 888-563-3228 If you want to have transcriptions on your site, but somewhat put that "backstage" there is a cool plugin called Simple Podcast Press that allows you to copy and paste your transcripts and yet have then only appear when a website visitors clicks on them. He refers to them as Clutter-Free Transcripts, and if I was going to implement the transcripts, I would probably use this plugin. I already use it on my Ask the Podcast Coach website Transcriptions Tools Rev.com If you don't mind paying $1/monute rev.com has great quality (a human is doing the transcription service) Temi.com Temi is $6 an hour (or 10 cents a minute) and for a robot, not half bad. I've used it, and if you have the time to proof it a bit it's cool. I liked that you can enter the name of the speakers, and export as a word doc. You can also listen back at faster speeds. Reportex.io Reportext.io is an interesting twist. They sync the transcript and the audio. When you delete the word out the transcript it deletes it out of the audio. This works for REALLY obvious mistakes, but not for micro edits that need a surgeon's hands. For four hours of work, you are looking at over $53. You can test it for free. When I downloaded the text file, the formatting was pretty bad for time stamps. For me (as you can see) I write a blog post for my podcast (So I don't really need a transcript). But I had zero show notes and wanted a way to make them, Temi would be an economical way (assuming I had the time to tweak it) to get show notes. News There is a podcast even in Utah Next Month (Utah Podcast Summit) Google's "NEW" podcast feature is old. You may need to add some code to your site to make sure you're ready Read this post from Libsyn Need Help With Your Podcast? One on one consulting Technical Questions Equipment Suggestions Growing Your Audience Choosing a topic Your Podcast Launch I can help you with all of this Click here and choose the best way to get on track

Becuase of My Podcast Twin Spin with Aaron Peterson 1:04 Aaron does a number of podcast including the Blacklist Exposed, Remake the Movie Right, Smirk, and the Hollywood Outsider Becuase of his podcast(s) Aaron was asked to Officiate the wedding of two listeners who met through the Hollywood Outsider podcast. 3:45 Aaron and his co-host Troy Heinritz (from the Black List Exposed) were one of six media companies asked to attend the 100th episode of the Black List Exposed. Wavve, Audiogram and Sparemin Reviewed 6:33 There are tools that you can use to make a snippet of your podcast. These tools turn them into a video file to paste on social sites like Twiter, Facebook, and Instagram. This is not the first tool to be based on sharing audio snippets. Clammr was a tool intended for you to be able to easily create a clip and those clips were then easy to share. Clammr lasted about three years (2014-2017). I had a lot of great press, and was mentioned on a regular basis. Now a year later, other companies have come to fill the void. My scenario: I looked at the services for what I would use. I want four episode each with a different design. Click Here to get a free video on how to use these tools Headliner (Sparemin) This is a free tool that allows you to make a video out of audio. In theory it can transcribe your audio. The few times I tried the transcription, it was pretty awful. It does give you the ability to have more than one image, as well as text. You can easily make a copy of a project and edit it to be new. There is an image search tool so you can find images to use in your video. BE SURE to read the terms of service as one of the services is Getty Images (who will take you to court for using their images if you didn't obtain a license. You can't beat the price (free). There are videos along the way to help you through the learning curve. Audiogram I liked that Audiogram actually gives you a live animated preview of your finished file. You didn't have to compile it and think, "Oh wait, I don't like that." You can see it before you turn it into a video. They have a bunch of premade designs. You have much more control over things like titles and positions of animations. You can even load an existing design from a previous movie to save time. Audiogram also shows your social sites (if you want) at the end of the video. These are not clickable. When you are done creating your video. you can download it or email it to your phone for easy sharing on Instagram. For me to do four videos a month would be $19. I can do two videos for free. Wavve Wavve the most set of elaborate tools. You can drag and drop exactly where you want things to appear. You have more fonts, etc. When you are done you can post your video to Facebook and Twitter right from your account (and like the others send the video to your phone for Instagram). Wavve does give the ability to do a few free videos per month (depending on the length). They have some video tutorials to walk you through the system. If you are looking to make super cool looking graphics, this is the tool. For my scenerio, it would cost $18/month BUDGET CHOICE If you're looking for free, Sparemin/Headliner is free. While not as versatilscenarioll give you something to share. Again for my scenario (4 shows a month, each video with a new design), Audiogram is $19 a month, and Wavve is $18 Different Features Audiogram has the ability to save your design choices and use them over and over. Wavve has the ability to post to Facebook and Twitter right from your Wavve account Sparemin has an image search capability (again, check their TOS) You will see that you can turn these into a giant time suck choosing the right font, the right etc. If you have access to something that makes trackable links (pretty Link for Wordpress) you may want to use a special link with your Audiogram to see if it generates more clicks. The one thing missing (in my opinion) is stats on how many times the file was played. What You Should Do Even If You Don't Use These Services What I like about these services is it makes you think. It makes you ask yourself, "What is THEY key clip that will make people want to hear more? What clip can I create to motivate people to come and listen." What I Didn't Get To Accomplish In Q1 of 2018 18:28 19:36 Bill Hutchison from YWAM podcast (and ywampodcast.net ) wanted to be a bit more consistent (but did get some things done) 21:49 Brad from We Are the Cinema Guys wanted to work on his calls to action 24:25 Sarah from the Podcastcard Academy wants to be a bit more organized (and now is using Asana, Dave loves todoist.com) 26:08 Max from Aviation News Talk meant to contact a conference but hasn't gotten around to it yet (but he will NOW) 27:42 Win Charles from Ask the Win meant to start a new podcast, but she did find an editor. 31:32 Zach from Rasing Rents (as in PArents) needs to get season two going. 35:29 Dave needs to get his inbox under control, and started off the year s

Comments? 888-563-3228 My Week On The Road I spent Wednesday with the Cincinnati Podcasters meetup which was a great time of sharing information about what is and isn't working in podcasting. If you are in the Cincinnati area, you should make the trip. From there I went to Nashville for the first ever Podfecta event which was organized by my friend David Hooper. This event used my favorite format which is one track, one room, so all participants get the same information. It's a great way to build community. Then I went to Craft Content Nashville which was an "unconference" (much like the old days of Podcamps). This had over 50 speakers with TONS of tracks. while not all the sessions I attended were stellar, I did walk away with some great info, and got to network and answer some questions. Both events brought in food which made networking very easy. What is a Valuable Show? Jennifer Briney does the congressional dish podcast and did a presentation and the put up a slide that asked, "What is a Valuable Show?" and for Jennifer, it is "An Impressive display of public Entertainment that is useful or important. So Good They Can't Ignore You I listened to the Book "So Good They Can't Ignore Your (Why Skills Trump Passion in the Quest for Work You Love) and he goes hard against the strategy of "Following your passion and the money will come." It's a very interesting book and I agree with some of it. He talks about to move forward you need to develop skills that are rare and valuable. This leads to more jobs where you start to control more of your destiny. He also points out and gives many different illustrations on how few (if any) people can say exactly what they want to be when they grow up. Most people talk small steps (doing rare and valuable work) which leads to more opportunities that lead to you having more control over your life (when you are rare and valuable, you control and call more of the shots). The Law of Remarkability: The law of an idea remarkability. Your podcast inspires people to remark about it and if it has the ability to be spread in a venue that supports these remarks. He also talks about having a goal of acquiring skills that are rare and valuable. I want to take this idea and use it as criteria for your podcast. Jennifer Brinery read a bill going through Congress that was over 2000 pages. I'm pretty sure it's rare that anybody would read that (the Senators receive a summary that was four pages) and in regards to really getting a good picture of what is going on in Congress, Jennifer provides a ton of value. Podcast Monetization I got to meet in person Jeff Sanders who is the author of the 5 AM Miracle and The Free-Time Formula (Hear my interview with Jeff Here) did a great job of giving some great insights into having advertising on your show (for the 10% that have enough downloads to support CPM models) and Jennifer Briney of Congressional Dish (hear my interview with Jen)provided a stellar presentation on creating a podcast that is 100% listener supported. In both presentations, Jeff and Jennifer pointed out that it took YEARS to build the audience big enough to be able to do this full time. Don't Quit Your Day Job We have seen people who are super successful. Their pitch goes something like this, "I can show you how to make a million dollars and not pay taxes. Step one, give me a million dollars." In his book So Good They Can't Ignore You author Cal Newport tells the story of a young blogger who was "fed up with living the conventional life working nine to five for the man with little or no time and little money to pursue my true passions so I've embarked on a crusade to show you and the rest of the world how an avergae Joe can build a business from scratch to support a life devoted to living the dream. The business he referenced (as is the case with most Lifestyle designers) is his blog about being a lifestyle designer. In other words, his only product is his enthusiasm for not having a normal life. " Enthusiasm alone is not rare or valuable and therefore is not worth much. I Couldn't Believe My Ears In talking with a brand new podcaster, I was shocked to hear they had QUIT THE MARKETING JOB that they had been doing for years to start a podcast that didn't scream "EASY TO MONETIZE." Jennifer mentioned how she had taken a part-time job as a waitress so she could still do Congressional Dish and pay the bills until the show was built up enough to jump to full time. We think it's courageous, we think if we don't jump now we never will, and so we jump. When we see people jump from building to building we can't believe what we see https://youtu.be/f0xyzj545tc?t=1m9s It's one thing to jump over a mud puddle. It's a totally different story to jump over a lake. As my mother used to say, "just because Johny Johnson jumps off a bridge doesn't mean you should" https://youtu.be/5wOiYjN2_gA?t=2m1s (disturbing) A Reporter Hears Your Latest Episode, What Is Your Headline? In Nashville, I did a live v

Comments? 888-563-3228 Today is episode 614 of the School of podcasting and we are talking about the most important question a new podcaster should answer before they start. We also have a cool resource for royalty free music. I also share my thought in podcast sponsor markets. The Three Questions I Ask Every Podcast Client 2:29 Tyler Primavera asked me, "I discovered your SOP and ATPC shows and I really appreciate them! I'm slowly working my way through them, sorry to hear about Bernie the cat. I really want to start a podcast in veterinary school (starting in the fall), but I'm afraid of the time commitment. I really think podcasting is a great idea (I wrote in depth about it here at my blog https://wp.me/p9MJTj-1U), but I'm afraid of the commitment. How do I decide to podcast or not? Thank you for your time, Tyler" 1. Why Do You Want to Podcast? If you can't answer this, then don't spend a dime on any equipment. To this Tyler says Through my podcast, I hope to speak (and live) the message that personal well-being is an absolute must during veterinary school, and that no vet student is ever truly alone. He also says: I want my podcast to improve the lives of veterinary students first, and the veterinary field second. I want to do my little part in tackling the big problem of veterinary mental maladies. 2. How Will You Know if It is Successful? While I realize this can change. By answering this question as a consultant I can steer the podcast in the right direction. I can shape the call to action, etc. I can also see if the topic is in alignment with the goal of the show (cause that is not always the case). 3. What are You Going to Quit Doing to Make Time For Your Podcast? This is my main point of this episode. Unless you have a large budget and are farming this out, your podcast s going take more time than you think. While I normally say use a four to one rule (a one hour podcast will take four hours to create start to finish), that number could easily be five to one when you're new. With this in mind, unless you have a time machine there are still only 24 hours in a day. Most of us do not start a podcast because we are sitting around watching Dr. Phil and being bored. It is typically quite the opposite. In the article Tyler says this, "Right now, I have plenty of time to make a podcast, because I am not in veterinary school. How will I be able to attend school for 40 hours a week, study, workout, maintain a long distance relationship, and do a podcast? I have no idea. But supposedly, if there is a will, there is a way." This is not always true Chances are you are going to be likely giving up something. Will it be: TV Video games Sleep Family time Exercise Work other hobbies If you have no margin in your life, then you are going to have to stop doing something to make time for podcasting. This is not an opinion, it is a fact that there are only 24 hours in a day. The Three Things You Need to Podcast I've mentioned this before. You need your attitude, your health, and support of your family. When you stop sleeping, you health fails which may lead to a bad attitude. If you don't have the support of your family, then that also kills your attitude (and the stress can lead to health issues). If you don't have the right attitude, it may come across the microphone, and overall kill the motivation to put out great content. With this in mind, what are you going to give up to podcast? When I was in my 20's I was on a few bowling leagues. I gave up time watching TV (but I was with my family). When I was in a band, I gave up time with my family to go to practice. Being in a band also made me give up sleep as I often didn't get home until 3 am. Podcasting is no different, so when you are excited to start a podcast you need to look at the amount of margin in your life and see if you have the time to create a podcast, or the budget to farm it out. Where I Will Be This Week 16:03 Cincinnati Podcasters Meetup on 4/18 Podfecta Podcasting Event 4/20 - Nashville Tennessee Craft Content 4/21 Nashville Tennessee Cool Resource For Royalty Free Music 16:52 Thanks to Steve Stewart for turning me on to this in his Podcast Editors Club Facebook Group who told me about MelodyLoops.com where the music is about $10 a track and you can go back into the track you purchased and have it generate a longer/shorter version of the music. Dave What Do You Think of Podmosphere? 20:39 Caine Dorr asked me about my thoughts on Podmosphere. So here it is I've never heard of podmosphere, and when I look at their site it looks like the same site I've seen over and over again. Here is the concept. You sign up your show and list your approximate downloads per episode. You list what your fee in CPM which stands for Price Per Thousand Downloads. Most of these sites have an example like this (straight from the podomosphere website) "Podcasters sign up their account. They type in info about their podcast as genre, language the podcast is in, what country t

Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page Because of My Podcast: I've overcome the fear of failure, perfection, and I'm Growing a Community - Brodie Sharpe Brodie Sharp from Everyday Running Legends interviews everyday average runners to inspire other runners. Becuase of his podcast he has overcome the fear of failure. He read in the book The Success Principles by Jack Canfield and in it, he quotes Oliver Wendell Holmes who said, "Many people die with their music still in them. Too often it is because they are always getting ready to live. Before they know it time runs out." Brodie said his podcast has helped him overcome the fear of perfection. His brother (who is a life coach) said, "All you need to start is produce B minus content. If you strive for A+ it will never be good enough and it will never be done." Also, because of my podcast, I've been able to build a community. Check out Brodie at https://everydayrunninglegends.com/ Before they know it time runs out Today I want to dedicate this effort to my Aunt Shirley Steinmetz. She died of lung Cancer on 4/7/18. What is weird about this is my Dad died on April 5th, 2014. Hist sister Sandra died on April 6th 2016. Then yesterday on April 7th, another sister (Aunt Shirley) joined them. I say this not to bring you down or look for sympathy, but to just remind you that our time here is limited, and our time here is short. Don't die with a great podcast inside of you. Speaking of time running out... I was on Episode 105 of the Dealing with My Grief Podcast with Darwyn Dave talking about Unresolved Grief. Check it out at http://www.dealingwithmygrief.com/podcast/episode-105 You Don't Have to Worry About These Things in Your Podcast I might sound bad. Podcasting is not live. You only release it when you're done with it. I'm afraid of technology. You said that about the fax machine and the VCR, and your smartphone. If you've ever attached a picture to Facebook or email, then you can upload a file to Libsyn.com (using coupon code sopfree). If you ever pressed record on a VCR then you can press record on Audacity. If you've ever lowered the radio in the car so you can talk on the phone, then you know how to mix volume levels. I'm afraid of buying the wrong equipment. - Join the School of podcasting or set up a consulting call. I'm worried nobody will listen. I recently interviewed JJ virgin who is a hall of fame fitness trainer and nutritionist. In her book The Miracle Mindset, she explains her insecurities. Yet she has been on Dr. Phil, Dr. Oz. Rachel Ray, the Doctors and been a New York Times bestselling author feels the same way. As a tech support person at Libsyn.com, I often get people who send in a support ticket because their podcast is having a surge in downloads, and they can't believe it when people actually do listen. I Don't Have Two Thousand Dollars to Spend on Equipment - Most people can launch a podcast for around $300, and then a monthly fee of around $30. Please don't spend two thousand dollars on equipment. I'm Afraid Of Negative Reviews - Most podcasters don't get a lot of bad reviews. You will get them eventually, but many podcasters don't feel you are a real podcaster until you get your first one-star review in Apple Podcasts. You can't please everyone, and people who do make very bland content. Monica Rivera Helps Give You The Nudge You Need Monica River is the host of the You Wanna Do What? Podcast. I've met her at two events, and started listening to her show. Like we've heard over and over on this show, when someone finds a show they like they often download the entire back catalog and that is exactly what I did. the further back into her catalog I got I could then understand the growth that she has gone through in seven months of podcasting. She is wise beyond her years, and her podcast is filled with interesting stories. She still hasn't figured out if she wants to monetize, and if she does how she will do it, but she knew the first step was starting and so she did. In this interview you will hear: Her "hot mess" that is episode one How she got rid of the reverb in her recordings The different microphones she has used (she now uses an ATR2100 ) The feedback she is getting from her listeners How her approached has changed How long it takes her to create an episode. What she has learned going to different events. Check out her show at www.youwannadowhat.com as well as Apple Podcasts, Stitcher, and Spotify Work With Dave Jackson Do you need help starting a podcast? Growing your podcast? Choosing Equipment? Troubleshooting? Check out www.schoolofpodcasting.com/workwithme

Comments? 888-563-3228 Question of the Month As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page I need your answer by April 26th. Defining Ego: The Good Side of Ego The Freudian definition of “ego” is simply, according to Wiktionary, “the most central part of the mind, which mediates with one’s surroundings.” So many people think that if you have an Ego, you're a narcissist. If you have an ego than you are conceited. You think you are better than others. Ego literally means a person’s sense of self-esteem or self-worth. Doing anything new, like starting a podcast, or going against the norm, is directly proportional to how confident you are of yourselves and your abilities. As long as you are in control of your ego, it will work for you. But as soon as your ego starts controlling you, it will hurt you. When ego controls you, it can make the truth look false and the false look true. How To Identify Negative Sides of Your Ego When you are overwhelmed by your ego, you will say words you will regret, take actions you will repent later on, and hurt the people you love most. Your inflated ego can also make people lose trust and respect for you There is a quote by Deepak Chopra to sum it up – “If you want to reach a state of bliss, then go beyond your ego and the internal dialogue. Make a decision to relinquish the need to control, the need to be approved, and the need to judge. Those are the three things the ego is doing all the time. It’s very important to be aware of them every time they come up.” If you find yourself defending yourself, this may be due to a couple of reasons. You may actually be right (and you're trying to educate someone about your point of view) or your wrong and you are defending yourself as you are afraid of the ramifications if it is found out you are wrong. There is the old saying, you can be right or you can be married. I found this to be true. My ex-wife (note the ex) here are and I would battle for days because one wouldn't drop it, and the other wouldn't admit when they were wrong. The opposite of defensiveness is openness, and that means being open to new ideas. When you're not willing to even ponder another point of view, you may want to check yourself. If you do a solo show, you may want to take all of the adulations but that's just not true. Case in point, I record, edit, and post this show. I am the producer, host, editor, web designer, graphic designer. I do this show by myself. That appears true (it is), but I get feedback in the form of emails, speakpipe messages, Facebook likes, etc that help me steer this podcast in a direction that allows it to connect DEEPER with the people who find it. Thanks to my audience who when they hear someone talking podcasting say, "You need to listen to the School of Podcasting, " or "You need to join the School of Podcasting." I would be a fool to say the success of this show is 100% because of me. What Can Happen When You Put Your Ego Aside This episode was inspired by my going to a Michael Schenker concert. Who is Michael Shenker? Well, unless you are a guitar player of 30 you've probably never heard the name. To give you something to frame this in you probably have heard of Metallica (one of the most popular Heavy Metal bands of all time) their guitar player went 100% "Fanboy" upon meeting him and pulled strings (no pun intended) to play with him (see video). Michael is touring under the name Michael Schenker Fest. Why? Because he is touring with four different singers. To all of you nonmusicians, there is a disease in music called LSD. It stands for Lead Singers Disease. As I look back at my 30 years of playing in (I started when I was 15) I can say the best singers also has the largest egos. Not sure if those are connected, but that's what I saw. The singers are Gary Barden (age 62), Graham Bonnet (age 70) Robin MCauley (age 65) Doogie White (age 50). Michael himself is 63 years old (so maybe some wisdom has come with the age). Gary Barden was on the first three Michael Schenker albums and as you age (if you haven't taken care of yourself the best you can) you just can't reach some of those high notes. On one song (Attack of the Max Axe Man for those of you keep track at home) I didn't think Gary sounded great when he was young, and now has no hope of hitting these notes. I about fell over as they did this song as Robin came out to sing the high parts as Gary sang a lower harmony. When you can't get Eddie Van Halen and Sammy Hagar in the same room, this is like seeing a unicorn on stage. Later all four singers would assume different roles as they all ended up singing backup singer to each other. I'm not sure how I can express how rare this is. It would be like Donald Trump giving Hilary Clinton a compliment. So by leaving

Comments? 888-563-3228 Today we talk about file formats. We also talk about getting good skype recordings. Becuase Of My Podcast: Jim Harold 1:15 Jim Harold has been on one of the top syndicated radio shows (Coast to Coast AM) in America 8 times. This show is syndicated to over 600 radio stations. Check out Jim's shows at www.jimarold.com he's THE GUY for paranormal podcasting (listen with the lights on) check out his podcasts and books at www.jimharlold.com Understanding Audio Formats What is stereo? What is Mono. What is kbps mean? What bitrate should I use? Here are some things to know To figure out how much space you need, you need to know: 1. How often you will publish 2. How long your shows will be 3. What format The formats have some general numbers you can use. For example: If you publish at 128 kbps stereo, your file will take up (roughly) 1M minute If you publish at 64 kbps mono, your file will take up (roughly) .5 M a minute (and sound the "same" but won't have stereo separation). So if you do a weekly show that is 30 minutes long that is 30 minutes multiplied by four weeks. So monthly you create 120 minutes of content. At 128 kbps Stereo, you would need 120 Megabytes per month. If you went 64 kbps mono you would need 64 megabytes per month (roughly on all of these estimates). In today's show, we listen to files encoded both ways as well as mp3 files encoded using the LAME encoder and the Fraunhofer and see if there truly is a difference? Need a Media Host? Check out Libsyn.com and get a free month using the coupon code sopfree Don't Buy a Bette Skype Recorder - Upgrade Your Internet Thanks to Tory from www.theblacklistexposed.com and www.packersfanpodcast.com Skype Requirements Your processor (on a PC) needs to be at least 1 Ghz with 512 MB (so double both of those at least) See More Your process on a Mac needs to be at least 1 Ghz (core 2 duo) and at least 1 GB of Ram How much Bandwidth does Skype need? I currently use Spectrum and I have 162 Mbps down, and 23.78 Mbps Up. I rarely have a serious skype issue. It' is typically myself and one other person, but I have been on chats with five people and no issues. What About Squadcast.fm, Zencastr.com, and all the other options? While it's true these devices record local, so if there is a weird audio glitch, in theory, they don't record the glitch. Something Zencastr states you need at least 1.5 Down, but recommend 5 mbps see more For the record, I've use Zencasr and Squadcast and never had an issue with either. I've also used Ringr which is a cool app for your phone Free Tips For Making Your Guests Sound Good On Skype This comes from Kim from www.toastmasters101.net who explains if someone is going to use their built-in microphone on a laptop, she will have them download skype to their phone and use it over wi-fi. I like this idea, and here is a twist to make it easier. All it takes to create a free Skype account is an email address. You can create a free Gmail account, sign up at skype.com and make a second account. You provide the login and password to your guest, now they don't have to create a skype account. You don't have to ask for their skype ID (as it's yours). Afte the conversation have your guest I Need to Move if I Want Free TV I tried using a digital over the air antenna to receive free channels. I've tried three different versions of these. Most of them you sparking pictures of TV stations that are involved with shopping and/or Jesus. Couldn't I get NBC? Why because I live in Akron (about 50-60 miles from the nearest NBC signal). So any solution that starts with, "get an HDTV Antanea isn't going to work because of where I live. So Skype may not work for you because you Internet blows. Swapping to a new system (much like switch antennas for me) didn't help. Michael Delaney from Baby Mountain Radio (Care Giving for Dementia) let me know about Silicon Dust about the HD Home Run ($66) but it requires an HDTV Antanea and then allows you to stream that signal to any device. It's cool, and inexpensive (you can have a DVR for something like $35/year) at least from what I've seen I still need an HDTV Antanea. Stargate Pioneer told me about Tablo DUAL OTA DVR for Cord Cutters - 64 GB with WiFi - For use with HDTV Antennas that again requires an HDTV Antanea (they do make Outdoor HDTV Antenna), but living in an apartment, I didn't want to go there) How I Saved MySelf $44 and Got Faster Internet Want to see a popular topic? Start talking about cutting off your cable television, or "cord cutting." Oofah! I just mentioned it on a live podcast that hasn't been released and I got two replies (with really good information. I was spending at one point over $200 on cable but got it down to around $176, but I don't watch a ton of TV. So I contacted my Cable Company (Formerly Time Warner Cable - Now Spectrum) and found out that while I was on TWC fastest internet there was faster Cable available. So I downgraded my cable to $109 which now includes a much f

Got Comments? 888-563-3228 Today we have insights from Diana McCallum from the Talk From Super Heroes show, Lou Mongello from WDW Radio and Gordo from Those Conspiracy Guys on how they are designing T-Shirts that actually sell. Neil then shares some insights into what he's doing to create a show that allows him to do podcasting full time, and how insights into his Patreon Account. Jim Harold from the Paranormal Podcast has a "Just a Podcaster" T-shirt on Amazon Marc from the Resourceful Designer podcast has quite a few cool shirts for sale on Amazon I created a store and a t-shirt in about 10 minutes at https://www.teepublic.com/stores/podcast-clothes You can hire a designer at the site SPONSOR: Podcast Movement Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way – Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more – The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. – The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's July 23 – 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration Access and Exclusivity: The Power of Patreon Neil Rochford explains how he is working with his audience using Patreon to go deeper with his Super Fans. This includes: Live video chats Extra content Early content Behind the scenes "What is happening in my life" content. Patreon has the ability to have an RSS feed for each person (so if they leave they lose access) Butt Stuff Neil is working on a trip to the US via a Crowdfunding Goal He wants to come to the US to interview the people instead of using Google. The goal is to film the trip and turn the trip into a dozen documentary type segments See https://www.gofundme.com/tcgtv Where I'm Heading I'll be at Podfecta in Nashville on April 20th Nashville Craft Content Event on April 21st Ready To Start Podcasting? Work with me, I have multiple options to support many budgets

Got a Comment? Call it in 888-563-3228 Social Media Marketing World Reflections Looking back on social media marketing world, I wanted to share my thoughts as this was the first time I was there and there are some things we can learn from this mammoth event. The first impression was WOA. I walked in and got my badge and as they started to hand me a swag bag (you know the thing you throw on your bed, leaf through once and then ditch) and they asked what gift I would like. One was a cool cable organizer, and the other was a battery backup pack to charge my phone or tablet. This wasn't a cheap bottom of the food chain device. For me, this was awesome as I was going to buy one at Best Buy before leaving and ran out of time. To me, this shows they know their audience. Either gift was valuable. Becuase Of My Podcast Becuase of my podcast, I know Paul Colligan, and Paul Colligan knows JJ Virgin who is now coming on my weight loss show (and I got to sample some cool stuff) SPONSOR: Podcast Movement Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way – Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more – The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. – The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's July 23 – 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration Look at All The Icing At first glance, one might say that the major draw of SMMW is icing. For example, the opening night you have a networking event on an aircraft carrier. This is not something I had ever done. It made the event unique. Now, you might say, but in the end, you still have a bunch of people talking, drinking, and networking. I see that point of view, but every corner had a sense of adventure. I toured the top of the ship with Ray Ortega and Lou Mongello. If this had been in a restaurant back room, I was still hanging out with Ray and Lou. If I was doing this at another conference, it would be an event. I great event, but throw in that we are talking to a veteran about planes and now this is not only an event - it's an experience. It is a stronger memory than hanging out in the hotel bar. The second networking event was at a club that had a live band playing Karaoke. It was very loud, but I was walking in with somewhat of a "What am I walking into? experience." I was with Ray so we ventured further into the club and found ourselves on what looked like an outdoor patio except we were inside. This again brought on kind of a "What is this place?" feeling. We then walked through a hallway of white Chrismas lights into a room with booths lit up with neon green. We picked up some awesome cake in a cup and enjoyed our sugar rush. We walked over to one station where they were making some sort of dessert that was part ice cream cone meets cinnamon roll, meets strawberries and chocolate, meets, WHAT THE HECK IS THAT THING. You could even walk into the giant vault. Did we need an exotic building? No, but did it add to the experience? Sure, as now Ray and I felt like we were in a live dungeons and dragons game waiting to see what the next room would bring. Their networking room was categorized by subject. There were three tables for podcasters, more tables for YouTubers, etc. It made it very easy to meet your tribe, and then introduce yourself to a new one. The one that was really above an beyond, I was in the speaker's room (a lovely quiet place to go with refreshments and snacks). When the crew I was sitting with mentioned walking over to the place where you could pick up your lunch, a staff member took our order and brought it over to us. This wasn't necessary, but as this was day two anyone had put a few miles in their shoes and this was a super nice touch. Don't Write Off Icing - It's Important. According to Betty Crocker's Website, 2 tablespoons of chocolate icing is 130 calories and 95 grams ug sugar. According to the Fat Secret website, a cupcake without icing has 105 calories. With this in mind, 55% of the calories come from the icing, but I'm pretty sure the part of the cupcake that gets people drolling is 100% the icing. This got me thinking about the phrase, "Icing on the cake" and I did some googling as to items that draw people's attention. Here is what I found. Physical need. When we’re hungry and we see food, we pay attention. We wake up in the night when we need to go to the bathroom. Self-made choice. We decided to buy a new BMW 325 and suddenly see them everywher

We are joined by Glenn "The Geek" Hebert from the Horse Radio Network. Glenn has appeared on the show many times and always brings gold. Today he is sharing insights into choosing and working with co-hosts. He also talks about a new podcast he is working on and how he is getting to do TONS of free adventures for free - because of his podcast. Because of His Podcast - He Went on a Cruise Glenn was able to get enough of his audience to join him on a cruise. He thought it would be hard with everyone trying to talk to him, but they had a great time networking together. He used one of his guests to help others who had never gone on a cruise (and she got a free ticket). In addition to that free ticket, Glenn had two additional free tickets. Glenn shares some tips on having a cruise with your audience. 5:00 Glenn also was also asked to do a presentation for media people They Never Asked About His Downloads and He Got Free Hotels and Passes 7:50 Gleen is doing a new show called Finding Florida 9:30 They asked for press passes and got a whole lot more. Tourist bureaus are arranging everything - he just needs to show up They use a Tascam DR-40 to record and use an app on their Android phone called hi-q recorder for his android phone Choosing and Working With Co-Hosts 15:30 Glenn had a co-host leave for a better job 17:45 You have to like each other Get someone better than you 23:40 Prepare, Prepare, Prepare But don't prepare too much 26:25 Compromise is not a dirty word 27:00 Don't be afraid to try new things 28:30 If you're not excited to work with them, it's time for them to go. The Wake-Up Test... 31:30 Glenn's most targeted audience is also his most profitable Why You Shouldn't Always Put a Ton of Emphasis on Stats Danica Patrick did not finish (wreck?) in 16% of her races She was in 191 races and won 0 She only lead any of her races .12 percent of the time Best finish was 24th in 2016 Monster Energy NASCAR Cup Series She has a strong fan base and has been voted the IndyCar Series Most Popular Driver from 2005 to 2010, and the NASCAR Nationwide Series Most Popular Driver in 2012 Patrick was voted the Favorite Female Athlete at the Kids Choice Award in 2008, 2012 and 2013. One more thing.... #3 Top earning female athletes in 2017 coming in at 9.2 million Mentioned in This Show Harry Durran Podcast Junkies Michael O’Neal's Solopreneur hour Natalie Jennings Photography Social Media Marketing World John Lee Dumas - eofire.com Kare Erickson Finding Florida Horse Radio Network

Got comments? Call them in at 888-563-3228 The School of Podcasting is Now Available as an Amazon Skill Just ask Alexa "Enable School of Podcasting." I got this through Libsyn.com (use the coupon code sopfree to get a free month). To hear what you need to do to get your own Amazon Skill listen to this episode of the feed (go to this post - it starts at the 48:00 mark) My Opinion On The New Anchor.fm Yes they are adding more features Yes, they still make it way too easy to add your show to Apple under their login and password (BOO+++!!!) Their business model is not a business model. It's free 100% unlimited hosting. There is a name for companies that use that business model: CLOSED - stay away using this for your "main" podcast. See my full insights into this Is This Adulting? My Interview with Chris and Steven I love that this show is unlike any other show. they combine discussion on mental illness with comedy. I love that they put some time and effort into the show and both come to the microphones with ideas (and not just "turn on the microphone and wing it). Today we talk about: Their struggles with mental illness and why they started a podcast to debunk the stigma's What goes into an episode - combining mental illness and comedy Why they call their listener base is "Best Friends" Who is Karen? How starting a podcast has affected their life How the podcast has affected their listener's lives. How their podcast enables them to see their progress Their podcast is saving lives How being vulnerable is powerful to the audience What are the biggest stigmas? Have they ever gone too far? Why Steve walked away from his job to do the podcast Who they use for merch (teepublic.com) Advice for new podcasters Dealing with Haters SPONSOR: Podcast Movement Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way – Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more – The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. – The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's July 23 – 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration

Do you have comments on this episode? Call them in and we will play them on the show (unless you specify not to). Call 888-563-3228 (courtesy of podcastvoicemail.com ) Great Content To Consume Capturing the ears and hearts of hundreds of thousands of monthly podcast listeners doesn't happen overnight. But once you know Danny Peña's story, you'll understand it was inevitable. Sunday, 2/25 is going to be an important day for the Gamertag Team. Gamertag Radio turns 13 years old AND Twitch is going to feature my first film on the front page for the world premiere. The first event of its kind on Twitch's front page. Watch it live and help them make history. http://twitch.tv/gamertagradio If you listened to the podcast Startup, the first season was all About Alex Blumberg and quest to start a podcast company. That has now been made into a TV show on ABC called, "Alex Inc. It stars Zach Braff who you might know from the scrubs TV show. He is also the executive producer. WEDNESDAY, MARCH 28th at 8:30|7:30c on ABC! Set you DVRs as hopefully, this will get more people asking, "What is this thing called podcasting?" Podcasting Is Grooming People For the Big Time In a recent article on mediapost, it stated that "Oxygen sourced Missing Maura Murray, the true crime podcast, for a six-episode television series, which featured the podcast’s hosts. In Britain, No Such Thing As A Fish, a fun talk-show podcast, was made into a BBC Television show. Lore, the podcast that explores frightening history folklore, became an Amazon original series, and Gimlet media’s Homecoming is also being developed into an Amazon TV show for Amazon. This trend isn’t just exclusive to television, says the report. Blink Publishing in the UK turned Untold: The Daniel Morgan Murder podcast into a book. Los Angeles talent management agencies are getting involved in podcasting, and are helping podcasters break into TV and publishing, says the report." I've already reported on Emily Prokop wh does the story behind podcast getting a book deal. Quick Lesson on Apple Earbuds I had an audio technica plugged into a Zoom H1 using a special cable and it sounded fine. To make a long story short, I ran it through auphonic.com which always seems to fix everything, but it still sounded bad. The issue? I was plugging my Apple earbuds into the laptop and Apple earbuds should not cause an issue, but either the laptop didn't like the earbuds or vice versa, but in my ears the audio was unreleasable. It turns out it was fine. The bottom line is you need to use the right tool for the job and monitor through a "regular" set of headphones. Squadcast.fm - Recording Great Sounding Interviews This is a tool that records you and your guest (up to three people total) and gives you a recording of each person that you can then stitch together in your software (which makes it easy to mute the dog barking on one track). It's $20/month for unlimited recording (it's BETA - brand new so use at your own risk). The interface is super simple, and it records in WAV Format (Sample rage 48 khz 32 bt). When someone joins your call they are prompted to pick their microphone to connect the service to the microphone they have plugged in, and then connect the system to their headphones. It's super simple. They have a calendar that you can choose to pick a time (although I was bummed I couldn't manually pick a time like 10:45, I only had 10:00 or 10:30). At first, I had a hard time to getting back into a previous session, but when you first login it prompts you to start a new session, and you can choose to go back to an older session from that screen (and then get access to the previous session) Squadcast can dominate this area by doing one very simple thing: JUST WORK. Tools like tryca.st and zencastr.com have had some issues over time. Podcasters are not very forgiving, so all you have to do is make a system that we count on and it just works. This system is in beta, so you might need an extra amount of patience. I had zero problems with the small amount time I spent testing it. Check it out at www.squadcast.fm Special Thanks to My Podcast Buddies David Hooper from redpodcast.com and the new Podcast event in April in Nashville podfecta.com John is from Audio Editing Solutions How Much Should I Share About My Personal Life? I got an email from a listener who recently had a spouse die. He needs to take care of his child who has special needs. He can't go back to his old job working 50 hours a week. How do I turn it into a business so I can take care of my child? When it comes to making money with a podcast you Sell your stuff Sell other people's stuff (affiliates) Donations Crowdfunding (Patreon) Sponsors The bad news is to build an audience that can truly support a full time takes years (typically, your mileage may very). "If I mention this on the show I'm afraid people will feel I am cashing in on my tragedy..." Your audience wants to help you as there is no spam in podcasting, and they know yo

So this week I spent some time this week at the Podfest Multimedia expo in Orlando Florida. This was a fantastic event. Today we hear: A Podcast One Year After Launch Carol from speakingyourbrand.com explains what life has been like after starting her podcast at last years Podfest 2017. The first 6-12 months are really tough due to lack of feedback. While the podcast numbers are growing slowly, the engagement in her community is going up Because of my Podcast: Kyle from Merchants of Dirt and Gagglepod explained how he landed as a speaker at Podfest. Rent Before Your Buy Podcast Microphones Dave interviews Stephen Arruda from MicRentals.com This is an interesting service that could be used to help you test a microphone for less than $100 and avoid making a $300-$500 mistake. Sponsor: Podcast Movement 50% of what you paid to rent the mic will be used if you decide to buy one. Use the coupon code rent15 to save on your rental Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way – Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more – The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. – The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's Jule 23 – 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration Mentioned In This Episode Podcasters Survivor Guide

Welcome to episode 604 of the School of Podcasting Listen here Update on the PreSonus StudioLive AR12 USB Mixer The last episode I explained how I had purchased at PreSonus StudioLive AR12 USB Mixer. It's not cheap ($499) but there is an AR8 that is $150 ($350) less. The problem I had was when I record to the built-in SD card, there was a very faint (but noticeable) high pitch whine. In working with tech support that has been resolved and after updating the driver, it seems to have quit freezing up the audio on my computer. All in all, I'm happy with it. This is partially due to me having a DBX 286 which adds extra gain. I am using an Electrovice RE320, and it just seemed odd that I needed to really turn every (almost) all the way up to get things to peak. The fact that these units have built-in SD records can save you from buying a Zoom H1 (or any portable recorder) to get the recording off the computer. The Zoom H1 is typically around $100. Look for the price of the Zoom H1 to go down (more on that later) as they just announced a new Zoom H1n which will be available soon (that unit is geared a bit more towards musicians) Sponsor: Podcast Movement I am so looking forward to Podcast Movement. This is the largest Podcast Event that is solely geared toward podcasting. Being face to face with people is the best way to grow your network, and take advantage of all the opportunities. Starting a podcast is a great way to build your network, and coming to an event is like building your network on steroids. I got to talk to Marc Maron a couple of years ago. He just showed up to one of the networking parties, and I said hello and started talking. I can't do that sitting in my chair in my office. - Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way - Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more - The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. - The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's Jule 23 - 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com and get $50 off any level of registration Getting Productive With Jess Sanders I've been listening to The 5 AM Miracle by Jeff Sanders and I'm already taking steps to get more things done. Jeff is been nominated five times for a podcast award and comes highly recommended by some friends. I started listening to his podcast and soon bought his book the 5 AM Miracle on Audible (also available on Amazon) How long did it take him to get his sponsor The difference between his blog audience vs his podcast audience What goes into making an episode How does he pick his subjects Does he make more money selling his own products or sponsorship? Jeff shares how his podcast brought him a book publisher - TWICE Does Jeff have any radio experience? How Jeff inspired his mail carrier who is now a giant fan of his show Why he decided to kill his first podcast What got him hooked on his subject Does he really get up at 5 AM? Jeff's Tips on Getting Focused A simple tip for starting your day in the right direction What is the difference between his first book the 5 AM Miracle and his new Book The Free Time Formula How does he achieve work/life balance? What if you don't have time to write all this stuff down? How do you make yourself go to bed? Jeff has been using wavve to share his podcast, but that's not the thing that's been delivering more listeners How did he approach popular websites to get his show mentioned? Jeff has a TON of bonus content for those that pre-order his book at his website His membership portal is built in Digital Access Pass and Learn Dash What is his favorite Todo List Task Manage? Why Getting Organized is Important It only makes sense to go fast when you are headed in the right direction. For me, being somewhat A.D.D. I get new ideas all the time. If you walk into my kitchen, you will find the cabinets open as I have moved on to my next task (eating ) without completing the last 1% of the previous project (closing) so I'm taking some of this year to get more focused, identify what is important to me, and then put the gas pedal down so I'm going fast, in the right direction. My favorite tools are Todist and Evernote. I'm currently taking a class on getting the most out of Todoist and Evernote. Check out Carl Pullein's channel on YouTube For learning how to use these tools. How did I learn about his channel and content? I told someone I was listening to Jeff's book, and he had been watching Carl's videos. Tell people what you

Last week we talk about media hosts, this week we are talking about your Web Host, and what to do if you hate yours. Sponsor: Podcast Movement I am so looking forward to Podcast Movement. This is the largest Podcast Event that is solely geared toward podcasting. Being face to face with people is the best way to grow your network, and take advantage of all the opportunities. Starting a podcast is a great way to build your network, and coming to an event is like building your network on steroids. I got to talk to Marc Maron a couple of years ago. He just showed up to one of the networking parties, and I said hello and started talking. I can't do that sitting in my chair in my office. - Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way - Join over 2,000 podcasters from around the world in Philadelphia this July 23 through 26 for three days of workshops, panels, parties and more - The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. - The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out It's Jule 23 - 26th in Philadelphia PA. Use the code SOP when you sign up at www.podcastmovement.com Do You Need a Podcast Website? After all, can't I just use a media host and a Facebook page? To this I say, would you buy a car from a person selling them out of a tent? If you ever plan on telling people where to find something, you NEED a website. Case in point, if you do a real estate podcast and say "Find me in Apple Podcasts" you have a very good chance of not being found. Not because the search tools bad (it could be improved) but because there are so many real estate shows. The same goes for Entrepreneur shows. The solution is instead of saying "Find me in (whatever) app" is to say go to mywebsite.com/subscribe and I've got a tutorial that will walk you through the process. You Can Get A Website For Free Of the media hosts I recommend (Libsyn.com, Blubrry.com, Podbean.com) they all have a basic website that comes with your plan. How basic is basic? You can listen and have people subscribe to your show. If you're looking to add products, newsletters, scripts to see what they click on, etc, then you need your own website. You can do some of that with their basic site. For example, while you can't put a MailChimp sign up form on a site that doesn't' allows javascript, you can use the link they provide to link to your sign up form that mailchimp provides. With this in mind, there are ways to work around some of the things that are out of bounds. What Do You Need On Your Podcast Website? A Play button. An About page A Contact page A subscribe page A Play Button You need a play button because asking someone to subscribe to a show they've never heard is like asking someone to pay for a sandwich they've never eaten. Your play button is like the person at the mall who gives out samples of chicken at the food court. They give you a sample and hope your purchase. With podcasts, you make it easy to play and hope they subscribe. One other note, there are still some people who do not have smartphones. An About Page Your About page should explain how your audience is going to benefit from listening to your show. Think of your target listener looking at your listing. What are you going to say to convince them? I recently look at my description of the School of Podcasting and it needs work. In the first sentence, I mention that I've been podcasting since 2005. I often introduce myself that way is it speaks to my experience, but I'm not sure that is the first thing to lead with. In general, most people don't' care how the sausage is made. Explain what they are going to get, how they are going to benefit or fell upon listening to your show. The beauty of this is you can always change it late The tough part is some consultants have a website for their consulting, and then add a podcast. Do you have a paragraph for the show or for the host? The answer is both. The harder question is which one is first? If your goal is to get hired as a consultant, then put your paragraph first. If you are hoping to use your podcast to build that relationship that leads to more consulting, then maybe you put the podcast paragraph first. Your Contact Page I put every way you can contact me on my contact page. Email, voicemail, social media, etc. This way if someone wants to contact me, they only need to look in one place. If you are using some sort of form, be sure to use the form yourself and make sure you get the message. A Subscribe Page As more and more podcasts are added to different directories, telling people to find you is becoming less and less of a good t

As a podcast consultant, I like to try all sorts of technology to stay informed with what is going in the space. Today I'm going to talk about things to keep in mind when you move, how to move, and why or why not you should move. I also have a resource if you're moving your entire website without learning any code. First the disclosure. I was a customer of Libsyn.com for 10 years before becoming an employee almost two years ago. So when I talk about Libsyn competition, I do my best to keep my Libsyn employee hat off, and keep the Dave Jackson School of Podcasting hat on. I also have taken extra effort to base my comments on what happens. Now what I think should happen. I will be sure to tell you when something is an opinion and when something is a fact (as I know it). Here are my Updated Criteria for Podcast Media Hosting Don't mess with my file name* Don't mess with my file format (bit rate, ID3 tags) Give me the ability to have an unlimited back catalog (unlimited storage) Don't limit my audience size (unlimited bandwidth) Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in a 301 redirect. Give me support. Preferably within 24 hours. Charge me for your service so you can stay in business Give me stats so I can see what's working. It would be nice if they were accurate. Support the iTunes Serial, Episodic, Season, and Episode Numbers Be IAB Compliant (please note as of 1/2017 certification is not in place, when it is, I want me Podcast Media Host Certified) *Some media hosts offer to inject your mp3 file with an advertisement and in those instances, they get a pass on this criteria. So if I look at the following media hosts Amazon S3 Buzzsprout.com Podomatic.com Libsyn.com Blubrry.com Podbean.com Spreaker.com Soundcloud.com Simplecast.com Podmio.com Pinecast.com Whooska.com Here are the ones who made the cut Libsyn.com Blubrry.com Podbean.com Use the coupon code sopfree to get a free month at any of these services. Full show notes at www.schoolofpodcasting.com/602

Because Of My Podcast - I Got To Hang With Rock Royalty Paul Colligan has a client who invited him to comes to a charity event run by Alic Cooper where he got to meet Ace Frehley (Kiss) Slash (Guns and Rose) Edgar Winter, Rob Halford (Judas Priest), Alice Cooper and his wife Cheryl (WHO COOL IS THAT???!!!) Find Paul at paulcolligan.com and check out The Podcast Report podcast. BONUS We previously reported how Emily form the Story Behind Podcast got a book offer, we can now say she has a book DEAL (the offer was approved). Check out Emily at www.thestorybehindpodcast.com SPONSOR: Are you going to Podcast Movement? Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way - Join over 2,000 podcasters from around the world in Philadelphia this July 24 through 26 for three days of workshops, panels, parties and more - The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show. - The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out Use the code sop when you sign up at www.podcastmovement.com Find a Guest - Be a Guest at Podcastguests.com I signed up at podcastsguests.com and I've already been asked to be a guest on a podcast after signing up as an expert. Today we talk with Andrew Alleman the creator of Podcastguests.com I love this story as Andrew started it using free services, and has grown with a lot of blood, sweat, and money to build up the email list. Sign up for free and get a list of potential guests who are available to be on your show Sign up as an expert and be featured in their email list that goes out to thousands of people (currently only $29) Some people are getting 20-30 responses to your call for guests (depending on how niche your show is) The beauty of this story is Andrew did wait until he had everything in place. He started it an improved it over time based on user feedback. Your podcasts can do the same. Within two years Andrew now has 3000 people on his email list. Andrew's wife (Stacey Higginbotham) also has a very popular podcast Internet of Things Podcast and Andrew handles the sponsorships for that show. Andrew explains how the typical podcaster should avoid using the CPM (price per thousands downloads) model as their pricing model as it doesn't work for the average podcast. Andrew also do a show about the domain world at DomainNameWire.com How Being a Guest Can Help Your Show One of the things we need as podcast producers is more podcast listeners. When you appear on a podcast you are in front of people who already know how to listen to a podcast. Most podcast listeners say they hear about other podcasts on other shows. Go listen to the show you're going to be on. This way you can have a better understanding of their audience. Make sure your bio is up to date and provide a headshot for them to use and your podcast artwork. Always confirm the day of the interview the data, time etc of the interview When you are a guest, be a good guest and help promote the show you appeared on. How Using Guests Can Help Your Show When you have guests that appear on your show (that bring value) you get insights and experiences that you may not have. They have stories to share, and strategies to help your audience. While many people feel a guest will tell their audience to listen. That is not always the case (so don't count on it), but as a podcaster you need to make sure the guest has everything they need to share your show (give them a pre-written tweet with an image, give them the link, make it a no-brainer to share). Make sure to take the time to make your guest sound great (that might mean editing out ums, ya-knows, etc). Guests won't share shows where the interview was crap and the audio is worse. Always confirm the day of the interview the data, time etc of the interview Ready To Start A Podcast? Join the School of Podcasting at www.schoolofpodcasting.com/start Have a Podcast That Needs Tweaking? Order a one on one consultation with Dave. Schedule it now at www.schoolofpodcasting.com/schedule

Every 100 episodes, I break my format. Today I completely broke it and decided to try something I've heard others do and that is an "Ask Me Anything" episode. It was hard as people sent in some questions that were very hard. If you're a new listener looking for podcast help - this is not the episode for you, please go listen to any of the other episodes (Except episode 400, and 500). Here are the questions: 00:38 A Quick Look Back 2:06 Binky and the Whiz 03:10 Craig from Ingles podcast and Kim From http://activetraveladventures.com/ want to know where I would travel too if money was not an issue. 06:16 Zack from Rasing Rents (pa Rents that is) want to know if I have Any Regrets in Life? 8:38 How Do I Win At Slot Machines? - Easy go to www.professorslots.com (I told Jon to Send this in so I could Plug his show). 09:21 Bobby from Live Nude Puppets wants to know if I believe in Bigfoot, If I have a Favorite Old Testament Character and my thoughts on a handmade guitar pick 13:25 Worst and First Concerts I've attended from Jason Bryant from Mat Talk Online (college wrestling shows) 17:56 Lee From the Covert Nerd Podcast wants to know what video games I played back in the day 20:31 Chris Hache (Noshing Nova Scotians) if I could put a billboard anywhere in the world, where would you put it, and what would it say? 22:14 Dave Got Shot at, at Point Blank Rank and Lived. Scott From the Computer Tutor Show (great computer tips) and Ron want the details. 31:04 Johnathon from Weekly Awesome wants to know if my childhood fueled a passion for podcasting? 34:32 Brad from the Cinema Guys wants to know my top three movies and bottom three? 37:47 Marc from the Talk Star Wars Toybox Daily Show wants to know if I have any Star Wars collectibles? 38:55 Win from Butterflies of Wisdom wants to know the Origins of Bernie the Cat and How I ended up with him? 42:48 Binky wants to know what its like to whack your cat. 43:47 The Ghost of Bernie 44:05 Darren from www.donkeytells.com wants to know about my Favorite High School Moment. Where I Will Be Pofest Multimedia Expo Feb 8-1 Social Media Marketing World Feb 28- March 2 Ready To Start Your Podcast I can help you with One on One Coaching, or you can join the School of Podcasting Subscribe to the School of Podcasting on iTunes

Every year I read/listen to the book Platform: Get Noticed in a Noisy World. For me, this is the same as a football go saying, We need to get back to the basics. It reminds me of what my goals are as a content creator. In the book, Michael talks about making good content isn't really good enough anymore if you really want to get noticed. You need to make content that makes people go WOW. Then this response is followed by them telling a friend. Two Podcasts Episodes That Made Me Go WOW! Episode 100 of the Story Behind Podcast - Emily Create this Episode as a Musical. I had numerous people ask me if I had heard it. This episode too more than four days to assemble. Carey Green on episode 81 of Podcastification did an episode comparing Skype, Ringr, Zencastr, Zoom, and Cleenfeed. Carey said that including research, recording, setup, editing, show notes, probably 8 to 12-ish hours, all done in chunks over the course of a month. Carey also runs Podcast Fast Track (audio editing and show notes) Seth Resler who works for Jabs Media did an article on if there is or isn't a discovery problem in podcasting (read it here). While he had to do a little work to take all the answers and put them into an article that was easily read, he also pointed out, "It took years, because the only reason that the podcasting leaders that are quoted in that article responded to me at all is because I've invested years in the podcasting space, not just learning about the craft, but also building relationships at conferences and trade shows, and establishing my own credibility by writing, speaking, and hosting webinars about podcasting. This Doesn't Mean Your Next Episode Should Take 14 hours Please dont read this and think, "I need to spend at least 10 hours per episode. That's not my point. My point is that it takes some planning, it takes some strategy, it takes knowing your audience, and it takes some practice to create WOW content. Here are the ingredients to wow content ( Adapted for podcasting from Platform: Get Noticed in a Noisy World). Surprise. Wow content should exceed expectations. - The Stacking Benjamins has great information but also is pretty funny. Anticipation. Anticipating a wow experience is almost as good as the experience. David Hooper's latest episode of the Red podcast had a huge teaser at the end. Resonance. A wow experience touches the heart. It resonates at a deep level. It might even cause goosebumps or tears. Dictionary.com shows resonate as "to produce a positive feeling, emotional response, or opinion." Transcendence. A wow experience connects you to something transcendent. Michael states, "You experience purpose, meaning, or even God. " Dictionary.com shows, "to rise above or go beyond; overpass; exceed," and "to outdo or exceed in excellence, elevation, extent, degree, etc. ; surpass; excel." Clarity. A wow experience creates a moment when you see things with more clarity than ever before. I've had people tell me I do a really good job of explaining things. Presence. A wow experience has you experiencing the NOW. You are fully present. Universality. A wow experience is experienced by everyone in the same way. Evangelism. A wow experience has to be shared. The minutes the content is done, you're already thinking of the people you need to tell. Longevity. You can experience it time and time again without growing tired of it. Privilege. You're glad to be associated with it. I wanted to add a few things of my own. Scarcity/Uniqueness. You can't get it any place else Bravery. People that have the courage to stand up and tell the truth Intimacy. When someone shares intimate details of their life, this somewhat ties into Michaels surprise, but it makes people uncomfortable. Other Things To Consider With Your Content Managing your audience expectations. If you set the bar too high, you might leave the door open to disappointing your audience. What about Passion? Audio Quality? Microphones? Mentioned In This Episode Podcasting in Six Weeks Starts January 6th Join Now Platform: Get Noticed in a Noisy World. Jim Collison From the Average Gut Network Ask the Podcast Coach Jonathon Oaks Trival Warfare Ravi from Subscribeme.fm and Coolcastplayer.com Darwin Dave Dealing with My Grief Master Kuldrin from Kuldrin's Krypt SP from Better Podcasting Alan Two Chairs No Waiting Epodcast Productions (edit and show notes ) The Audacity to Podcast David Hooper Red Podcast Podcast Talent Coach Podcast Review Show Harry Durran - Podcast Junkies Pat Flynn Smart Passive Income Episode 598 Because of My Podcast Segment Gallon Smashing Pranks on YouTube Brother Love Congressional Dish John Lee Dumas The Heroes Journey Podfest.us Podfest Multimedia Expo in Florida Social Media Marketing World Bernie The Cat Show Let Me Help Start Your Podcast Podcasting in Six Weeks Starts January 6th School of Podcasting Self Paced Online Classes One on One Consulting

Every year I wind up the year by asking you what your favorite podcast is (if you could only listen to one sh0w) and more importantly why is it your favorite show. Here are the responses: 2:53 Kit from Active Travel Adventures Podcast - She Loves StoryBrand as she learns things she can use in every show 3:36 Adam from Dark Knight Minute loves Digital Dads. He loves the inspiring message. 4:43 Anna Authentic Moments loves The Good Life Project by Jonathan Fields for the in-depth conversations 5:46 Darwyn Dave -Dealing with My Grief podcast enjoys the Grief Dreams as it has similar views on the subject. Dave and Josh have bonded over the subject. 8:21 Ben from Modern Self Protection likes the Survival Podcast with Jack Spirko. He enjoys to tips to help you in your life every day (not just end of the world stuff) 9:42 Abby from A time for Horses loves the Wooden Overcoats podcast because it's really Really Funny 10:47 Brian from Engaging Missions likes The School of Podcasting for the interviews and engaging stories wrap up in a professional production 11:56 Clay from Fishnerds loves the Beyond Data podcast due to the Uber geeky information about Fish 13:14 Daniel Everybody's National Parks loves the Wow in the World podcast as she can listen with the kids 14:28 Paul - Fighting Through Podcast (Great unpublished History) love Dan Carlin's Hardcore History - The Storyteller's Storyteller, Content is just Awesome 18:32 Justin from Optimal Living Daily loves the Feed from Libsyn. They answer his questions and he gets information that is so good he needs to write it down. 19:28 Kim from Toastmasters 101 she loves the Clifton Strengths Coaching Blog Theme Thursdays. They even have notes and worksheets you can print out 21:34 Matt from The Author Inside You Podcast really enjoys Ask Drone U Matt has recently got into Drones and the info is informative and fun. They are also the perfect length. 22:19 Steve Stewart is still listening to Stacking Benjamins (for the fourth year in a row). It's informative, super creative, and very helpful for managing your finances 23:05 Randy Cantrell from the Peer Advantage - His favorite podcast is the last one he listened to as he changes topics all the time. 24:09 Patrick and Aaron from the Broken Line Podcast loves the in-depth information provided by the Meat Eater Podcast 25:03 Scott From the Computer Tutor Podcast loves the Podcast Rodeo Show for its honest, entertaining reviews of different podcasts. 28:30 Seth From geekvillradio.com and classicwrestingmemories.com loves the Rebel Force Radio and considers it the best Stars Wars podcast for its great production. 29:29 Cheri from the Creation Science 4 Kids Podcast just found and loves The Story Grid podcast. It's great for helping people who write non-fiction write fiction. She feels deeply connected to the hosts and has purchased Shawn Coyne's book The Story Grid Book 31:59 Win Charles Butterflies of Wisdom like the Dreams in Drive podcast 32:38 Zack Raising Rents (as in paRENTS) love the Based on a True Story Its where History meets Hollywood. I love history books, but don't have alot of time. He educates while he entertains me. 35:30 Erik K Johnson from the Podcast Talent Coach show likes Flippedlifestyle.com as they provide real-life strategies for making and selling products. They are real people, and they deliver more than theory. 39:09 I've created the ultimate Because of My Podcast Mega Mix spotlighting the many ways people have benefitted from launching their podcast. This includes: Attending a taping of a TV show Speaking to celebrities, athletes, supreme justices, and others people we have no business speaking to.. Getting paid to travel to different places (in some cases by 220%) Getting millions in sales from billion-dollar clients Getting Free Stuff Organizing Charity Events Building a network of resources and people Be contacted to write a book, to create videos Have their face on the cover of a comic book Getting free wine Getting numerous jobs Quit their job as a Doctor to do podcasting full time. Have boosted time with their family and now feel they have a purpose Make 2018 the Year You Start Your Successful Podcast Please let me help you in any of these ways One on one podcast consulting I can help with any podcast situation School of Podcasting Self Paced Tutorials (and Facebook Group, Live Coaching, Priority Email Support) Podcasting in Six Weeks - Live Group Coaching starts January 6th (includes a year at the School of Podcasting). Be in iTunes by February. (A $5299 Value for $1499). Price goes up January 1st.

This weekend I had "Christmas" with most of my family as my brother goes to Florida for Christmas with his in-laws. We bought my nieces and nephews who are ages 8 and under some of the toys we grew up playing. I noticed that these games are often very simplistic. What does this have to do with podcasting? Becuase sometimes we make things harder than they need to be. Because Of My Podcast - I'm Getting to Talk to Some Very Cool People Darryl E. McCullough Darryl hosts the Full Circle Podcast and helped launch National Podcast Power conference. Daryl has met actors, authors, politicians, YouTube Stars and more. If you want to get doors opened, start a podcast today. Keeping Simple Is Sometimes All You Need I spent the weekend playing with my great-nieces and nephew. We brought out some classc board games. Battling Tops My entire family ended up playing this game by the end of the day. What makes it a great game is that it is easy to learn and the action is fast and furious. The tops come out the gate very fast and often one or two of the tops go flying out of the arena. You pull a "string" (now a plastic tie with teeth) and the tops go into what amounts to a bowl and bounce off each other. The last one in the bowl spinning wins. Simple. Checkers This is another game that takes very little skill, and you get to the action fairly quickly. It takes some thought and strategy. Hide and Go Seek This game requires the ability to count to ten Mississippi. There is suspense, and tension as you wait to see if you can get home without being caught. Here again, it requires a good hiding spot and strategy to determine when you would try to "go home." I love helping people understand the best path to get to your podcast going in the right direction. There are times when people ask a question and they expect a simple answer, but the absolute truth about podcasting is there are very few absolute truths. The other thing I want to talk about today is letting your personality shine. So many people make podcasting harder than it is. Don't get me wrong there is still a learning curve, but some time we make the curve much higher than it needs to be. Sometimes Too Much Technology Can Take the Fun Out of Things I do a show called "Ask the Podcast Coach" and at one point I had a cohost located in another state, a phone line coming in (with a screen where I could put people on hold and see my callers), and I had a chat room. I streamed it live on Google Hangouts (now YouTube live), as well as mixlr.com and spreaker.com When I started the show I needed eight arms to start everything. My co-host and I Jim Collison (from theaverageguy.tv) noticed that most of our questions come in via chat. We still offer the ability to join the Google Hangout, but I would say 98% of our questions come in via chat. We also stream the show via Google Hangout and based on audience feedback, only stream via mixlr.com (for those who want an audio only). Simple Can Work and Sound Great My friend Cale Nelson from the Modern Christian Men show (and previously Ham Radio 360) got an email from a listener. In it, they said, " You have always sounded great! Better than some national broadcasts/podcasts." So what equipment does Cale Use? Did he spend thousands of dollars? He is using an ATR2100 Microphone, Yamaha MG12XU Mixer, Zoom H2n Digital Recorder. Record Locally to Zoom, then Edit in Audacity. Bernie The Cat Wishes Everyone Happy Holidays 13:44 Bernie from the Bernie the Cat Show stops by to wish everyone Happy Holidays. New Statistics From Apple inside PodcastsConnect. Apple.com 14:45 See Video https://youtu.be/VmSDwb3iU9s New Stats From Blubrry and Libsyn 20:28 Libsyn.com launched a new stats interface that works on your phone. The backend of the stats system now provides IAB compliant (once the IAB launches their certification) stats. Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. More Information Get a free month of Service at Libsyn.com or Blubrry.com using the coupon code sopfree. Where You Can Find Me In Person 22:41 February 8 -10 Orlando Florida Podfest.us I will be speaking on AI and Podcasting and I will be Roasted. February 28 - March 2 in San Diego California Social Media Marketing World Speaking on Podcast Monetization What Podcast is the Easiest Show To Create? 26:48 There are a number of formats you can choose from when creating a podcast. You can do a show with just you (a monologue) You can do a show with a co-host You can do a show with a panel Looking at the above list, one might think a solo show would be the easiest. Why? No scheduling conflicts, no arguments over the direction of the show. You have total control. So what is the problem? You need to be comfortable talking to the wall. It takes a little confidence to pull this off. Michael Hyatt is one of my favorite authors. I read his book Platform every January to kick of my year. Michael has publicly stated that he is not com

I attended the first ever PodCon in Seattle this weekend. It was cofounder by Hank and John Green who are You tubers who have a successful Dear Hank and John show, Joseph Fink from Welcome to Nightvale, Justin and Travis McElroy (My brother, My brother and Me). I went to the opening ceremonies with close to 1000 people in the room that reported any of these people came on the stage. They had other podcasters as well. They were asked questions and were all very witty. When asked about any weird jobs they had done in the past one person answered “Youth Pastor” and the audiences erupted into laughter with people falling out of their seats. I stood there grinning. I realized that there was an inside joke but I was not inside to get it. The only way to get inside is to talk to as many people as I could. Lollapalooza for Podcasting As the music business is having a hard time, many bands now tour together as a festival. These bands may not bring enough people out to support a solo show, but combine them together you have enough people to warrant the expense of the tour. You then get the added cross-promotion benefits. Cosplay? I found out that ar events like ComicCon and DragonCon people dress up like their favorite characters. This was happening at PodcCon. What some might call “Weird,” is actually called cosplay as many people dressed as characters (especially from the Adventure Zone show, and Welcome to Nightvale ). Community One of the great things about a podcast event like podcast movement or Podfest multi media nations expo is everyone there wants to learn podcasting. When I attend these, I am with my people. When the people with elf ears walked in, I’m sure they felt the same. Speakers The sessions I attended were not awful, except one. I was surprised at the lack of experience on some of the panels. The panel on monetization announced they had a combined level of 2.5 years. This probably explains why the only two ways they listed to make money from your podcast was sponsors and Patreon. There are also affiliates, selling your own products, donations. Because Of My Podcast - I'm Talking To People Who I Thought Would Never Talk to Me 17:17 Kira and Kenza are on episode four and have had their podcast open doors to people they never thought would talk to them. Check them out at https://www.tellmeeverythingpodcast.com A Quick Tip To Grow Your Audience from Drew Ackerman of the Sleep With My Podcast 32:40 When you reply to an email, tweet, comment, thank everyone for listening, and then ask them how they found your show. If it was from another person (word of mouth) find that person and thank them and ask them how they found your show. Check out Drew at www.sleepwithmepodcast.com and check out Drew's interview with Dave. Mentioned In This Show tellemeeverythingpodcast.com My brother, My brother and Me Dear Hank and John show Welcome to Nightvale Adventure Zone show Sleep With My Podcast Podfest Portable Media Expo (in Florida) Blue Yeti Microphones (Best Podcasting Gear) Social Media Marketing World Ready to Start Your Podcast? Check out Podcasting in Six Weeks or Join the School of Podcasting and learn at your own pace.

Because of My Podcast - My Band Sold Out Our Kickstarter 1:30 Matt from the band EleventySeven tells how his band had "taken a break" for the better part of four years. They decided to get the band back together, but how are we going to get the word out about the band reforming, and reconnecting with their audience? By starting a podcast! They connected with their audience and reached their Kickstarter goal in just a few days Check out the band's music and podcast at http://www.eleventysevenisalive.com/ How To Flatten Your Podcast Learning Curve 14:07 As someone with 20+ years in the education field, one of the things I do when I learn a new subject was to take a ton of notes on ANY question that came across my mind as I consumed content as a student. This week, I got into a subject that I had not dabbled in the early 1990's. To go from playing techmo bowl on the first nintendo to playing Madden 2018 on an Xbox One is a bit of a culture shock. This is a good thing. I'm WAAAY out of my comfort zone with a huge learning curve in front of me. So here are some tips on overcoming and managing learning curves. Define Your Goal It's not enough to join the School of Podcasting, your goal is to launch your podcast. I'm going to through in here that you need to Define Your Why. For example, if you're doing a solo show with no guests. There is no need to read up on creating a mix minus. Some might even say you don't even need to read up on a mixer. When you are first starting out, keep things simple. The problem is you don't know what you don't know. This leads me to point number two. 2. Talk to someone who is doing what you are doing. As you don't know what you don't know, you need to find someone who can help you define the area you need to investigate and those you don't. There is one statement that I have seen from my chair and I believe to be very true. You will pay for your podcast in one of two currencies. You will pay with time searching for your answers, or you will pay with money paying someone to help you get to where you want to go. 3. Make Sure You're Using Good Resource Material There is a ton of GREAT material for FREE on YouTube. There is also a TON of outdated material that can steer you in the wrong direction. So when you do a search on YouTube currently there is a filter option in the upper right-hand corner that allows you to sort by upload date to have the latest videos at the top. There are tons of Facebook Groups, and other resources (meetup.com) where you can find a community of people who can answer some questions. However, be sure to check out who is answering your question. Every week I see tons of articles on the subject of podcasting written by people who apparently have no podcast. Check out this video Also when you do find a good resource, use it. I've worked in different tech support departments, and I know we are in a hurry to get going but ask anyone and they will tell you that most companies put a tremendous amount of effort into the "on-boarding" process (getting your customer setup). This typically includes some sort of welcome email, and in many cases a video. You need to read more than the email title, and if you are given resources, use them. 4. Break Your Goals into Tasks As the old saying goes, "How do you eat an elephant?" The answer is one bit at a time. So once you understand where you want to go, you break your goal into smaller tasks. So you can take the goal of identifying your podcast and break it into the tasks of creating a list of five potential names, check domain availability, and perform a Google search to see if the name is in use. 5. Don't Try to Learn it All In One Sitting While you may be excited, when you try to do too much in too little a time, you can burn yourself out 6. Give Yourself a Timeline, but Don't Bite Off Your Face Timelines can help you see the plan, and give you an idea of when your goal will be met. However, I've seen people make really bad decisions because they are way behind based on their self-made deadline. 7. Set a Time to Work On Your Goal in a Focused Fashion Set a specific time when you will work on your goal. When you are working on your podcast, turn off distractions (Facebook, Notifications on the Phone, YouTube). 8. Track Your Progress There is something that happens in the brain when you write something down. By writing down your goals, and your steps, you can then go back and check these off as you accomplish them Help The Smith Girls 35:50 I only met Scott Smith once on the Podcasters Roundtable. I was deeply saddened that Scott shot and killed his wife, then turned the gun on himself leaving his two daughters. If you'd like to help these two children (every little helps) see https://www.gofundme.com/helpthesmithgirls Spotify Now Available in Libsyn Dashboard to All Libsyn Customers 38:00 You can now get your show listed in Spotify if you are a Libsyn customer. Previously they were only approving a small percentage of the shows

Every now and then I do an episode where you provide an answer to a question and we all learn together. This episode we asked the question, "What will you be doing differently in 2018?" Here are the people and their answers (in Alphabetical order) Here is Who Contributed to the Episode 1:50 Abby From atimeforhorses.com - is going to keep podcasting because she is having fun. 3:22 Anna from Authentic Parenting has planned her entire 2018, is going to do deep dives based on audience feedback, and create a form for potential guests. 6:18 Ben from http://modernselfprotection.com/ will be more consistent and is adding a blog to his site, and create some online courses to deliver this content. Dave uses Thinkific to manage the School of Podcasting membership area. 8:50 Brad- wearethecinemaguys.com 11:04 Bryan - engagingmissions.com 13:45 Clay - Fishnerds.com 16:24 Daniel Everybody's National Parks 18:22 Erik K Johnson from Podcast Talent Coach and the Podcast Review Show 20:06 Kim from Toastmasters 101 21:34 Kit from Active Travel Adventures Podcast 22:57 Landen from Calling All Platforms 25:08 Randy Cantrel from Peer Advantage Groups 26:18 Scott from the Computer Tutor podcast (plus a big announcement about Podfest.us) 29:16 Seth from Geekville Radio 31:17 Todd From Trucker Dump Podcast 35:29 Darwyn from Dealing with My Grief Podcast 37:59 Win from Butterflies of Wisdom 39:38 Zack from Rasing (pa)Rents Summary Some people are adjusting their schedules (wanting to be more consistent, most are planning on doing fewer episodes to avoid burnout, and to provide more time to promote Some listeners are planning on focusing on running their show like a business and attempt to bring in some income with their podcast Some are updating their platform by trying interviews (if they were solo) and vice versa (doing solo shows if they were doing primarily interviews) Some are looking to find ways to engage their audience more by attending events, creating Facebook Groups, and ramping up their social media presence. Some are having fun doing their show, and because of that, they aren't going to change a thing The bottom line is your show is just that YOUR SHOW and you can do whatever you want. If things are going great, then don't change a thing. If you want to try something, then you can. There is only one way to know if it will work. That is to get it in front of your audience. This can be in the form of an email or Facebook looking for feedback, or by just trying something in your show and seeing what kind of feedback you get. Next Question Episode For episode 600 I am breaking format. I am doing what is called an "Ask Me Anything" episode (AMA). I am throwing in one more bit of criteria. You can ask me about anything EXCEPT podcasting. So if you've ever wanted to know the person behind the microphone, now is the time. This feels a little narcissistic, but the people I passed this idea by thought it would be a good way to let people get to know me (just this one time). I need your questions by January 1st, 2018 (preferably in audio format). Episode 600 is January 8th, 2018. There are different formats you can contact me on my contact page How Can I Help You With Your Podcast? One on One Consulting? Self Paced Tutorials and Membership at the School of Podcasting? Six Week Group Coaching Podcast Course I've been podcasting since 2005, and my background is in Technical Education. I'm an award-winning podcaster ( and trainer) and would love to help you with your podcast.

Last week I explained how I learned of a strategy from Doug Sandler of the Nice Guys on Business show where the goal is to bring on guests who would be a good client for you (assuming you're podcasting as part of your business). Doug's business is Turnkey Podcast. There is little focus on your audience and more emphasis on your guest. The presenter also requires that their potential guest subscribes, to their podcast and gives them a five-star review to be considered. This was the part that I thought was a little "black hat." I wanted to reserve my judgment until I spoke with Doug. Today I have Doug Sandler on the show to share his insights into his strategy. Because Of My Podcast I'm Much Better at Public Speaking: Bill Huchison 1:45 Bill Hutchison is a full-time missionary and has a podcast every now and then Bill is asked to speak in churches. Today Bill shares how he had to think on the fly when he hit a technical snag, anbecausese of his podcast he was able to pull it off. Preparing for Episode 600 4:55 I'm doing an "Ask Dave Anything (except podcasting questions)" will be the topic for episode 600. Send in your questions (with the title Episode 600) by January 1st, 2018 Your Target Customer as Your Guest Part II Doug Sandler Interview 7:00 Feedback from last week's show In today's discussion you hear: 9:23 Doug did his podcast for 16 months without making a dime. He went from 20,000 downloads to 1.2 million in the second 16 months. His guests are his target clients How does his stop his guests from being boring? Why his potential guests MUST give him a five-star review and subscribe to the show Does having guests on your show ensure 1.2 million downloads? Doug didn't get into podcasting to make friends Summary: There are no rules in podcasting? Will I look into using my podcast to get clients? I already do. The whole point of the School of Podcasting is to exhibit my expertise, and show you I know how to create a show that engages your audience. I might try this strategy in the future and do something like Natalie Ectal from BizChix.com where she records coaching calls and uses them as episodes. While I force potential guests to subscribe, rate, and provide a five-star review? No. Where Is Dave Going? 35:09 Podcon in Seatle Dec 9-10 Podfest in Florida Feb 8-10 Social Media Marketing World 2/28- 3 /2 San Diego Fixing a Podcast Episode After Your Published It 36:07 There is nothing worse than waking up to an inbox full of emails from listeners letting you know there is a mistake in your latest episode. This could be silence, or an edit point that you thought you took out (but didn't). You panick. Oh No! What do I do? Here is what you do. Do NOT Create a New Episode If you're using Libsyn.com go to Content > Previously Published and edit the Episode. There you can use the replace option to upload the repaired version of the episode. I strongly suggest you use the exact same file name. This way you don't have to wait for your episode to propagate across the Internet. Your feed has the name of the file, and when someone who didn't download the episode with the mistake presses download, they get the repaired version. If you're using Blubrry, you can go into PowerPress and upload your repaired file (and it will replace the old file). Again, I strongly urge you to use the exact same file name. Who Gets the File? When someone gets the first (wrong) version of your file, the app they use doesn't know there is an issue. Consequently, the app won't download the new version (because to the app, it's the same file). But I Want Everyone to Get the New Version! The only way to have all of your audience to get new version is to create a completely new episode (and delete the old episode). This might annoy your subscribers (who typically are the people who get your episode first as it's automated). They may have already listened to and delete the episode, and then all the sudden here it comes again. What's the Best Solution? The best solution is to ALWAYS listen to the ENTIRE episode before uploading it to your media host. In other words, the best way to fix the mistake is to not make it in the first place. With that in mind, we are all human and it will happen. I personally just replace the old version and if someone tells me about the mistake I apologize to them and explain they now have a collectors edition. How Can I Help You Need one on one conslting? Schedule Some Time Learn at your own pace at the School of Podcasting Podcasting in Six Weeks Group Coaching Mentioned in Today's Show Scott Johnson From the Computer Tutor Show Podcast Review Show Podcast Rodeo Show