School of Podcasting: Expert Tips for Launching and Growing Your Podcast

If Ron Howard Uses Focus Groups... Ron Howard has been in the entertainment industry since he was a little boy on the Andy Griffith Show, Later he was on Happy Days and since then has been making phenomenal movies. He's been nominated for 114 awards and won 39 times for a percentage of 34%, In 2002 he won with A Beautiful Mind for Best Picture and Best Director. One might say, "Not too shabby." Rob was on the true stories show on Satelite radio talking about always screens his movies and checks in with the audience to see how the content is connecting with his audience. In the interview, he said, "We did our first previews, and I was so defensive about it and against it, and I wound up learning so many important truths about our story, that to this day, even the Beatles documentary, even though I have Final Cut, I screened the movies and I know how to ask the questions and I ask people to fill out questionnaires. I find it very, very useful. It's difficult but I always think that it's like the playwright getting to see the show out of town before you take it to Broadway. I don't think it's really any different than that. I have the confidence of having done it a lot, and the power of Final Cut, so that this is about me understanding how the movie works. It's comforting on the one hand, but I think it's really important to understand how the movie is communicating with an audience. That's what entertainment is: Is something is communicated to you and do you enjoy it? Why Podcasters Skip The Focus Group If this is your first podcast, you probably spent much more time on their episodes than they originally planned, so the last thing you want to hear is that you need to go back and do some work. While understandable, if the goal is to grow your podcast, constructive feedback is something that is essential to growing your podcast. Most of us are familiar with the story of Thomas Edison doing 1000 attempts at the light bulb that didn't work. When asked about it these "failures" Edison replied, "I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps." In some cases, people see their episode as art. If that is you, then skip this episode. Your goal is to not grow your audience but to just put the podcast out there. The podcast is not for your audience. It's for you. Just Like Your Podcast, Creating Your Survey Starts With Why Today you will hear from Glenn the Geek who runs the Horse Radio Network. His primary income is sponsorship and a membership site. We will hear from Scott Johnson from the What Was That Like? podcast that has been steadily growing since it launched. Scott was looking for feedback on his content. The Process of Creating a Survey Identify why you're doing your survey (and what you're trying to learn) Choose your questions Deliver your survey Collect your feedback Organize your data and look for trends Implement changes based on feedback. Follow up to ensure you've achieved your goal. Potential Questions Demographics: This is where you ask age, sex, income. Where they hang out: Where else do they get information like yours? What other podcasts, forums, magazines, etc do they consume? By knowing where your audience is you can go to where they are and make friends. Content Questions: How long do they listen? Favorite parts of the show? Parts they wish would be different? Audio quality? The top thing they've gained from listening? Advertising Questions: Have you purchased any products from sponsors on this show? Who do you think would be a good sponsor? Do you skip the ads? What was the last thing you purchased? If You're Just Launching Take the episode you feel is ready for the public and get specific. As about the audio quality, and how far people listened. If they say they listened to the whole thing, give them a quiz to prove it. If they didn't listen far found out why. There is no sense going any further until you get your content resonating with your audience. Special Thanks to: Scott Johnson from What Was That Like? (a great podcast) Glenn Hebert from the Horse Radio Network Jack Rhysider from the Darknet Diaries (Check out episode 27 about hacking the Apple Charts) James from the Dog Podcast Network Need Help With Your Podcast? If you need help with: Planning Launching Growing Monetizing Troubleshooting Gear Selection It is all there at the School of Podcasting Mentioned in this Podcast Video on Using Google Forms episode 27 of Darknet Diaries about hacking Apple Charts Profit From Your Podcast Book on Monetizing Your Podcast School of Podcasting - Plan, Launch, and Grow Your Podcast

It's the first episode of the years and in the same that I have the last episode of the year look at why people listen, today we talk about how to start. Ten Years ago I did an episode called "27 steps to launch a podcast and today I am going to update it. As you might imagine things have changed in 10 years. If you already have a podcast I have some items for you. Over the years there have been some ingredients of podcasting that we know add value, but like any recipe, if you use an ingredient in the wrong way you can ruin the final product. Keep it Real I hear the phrase, "Keep it real." This should stay authentic. You should be talking from your heart and your beliefs. Don't say what people want to hear because it's popular, if your opinion differs let's hear it. Let's also hear why you believe those thoughts. We just might learn something.How this phrase is abused is when "keeping it real" means I'm not going to edit my podcast at all. There are editors who work in movies, television, books, magazines, and newspapers. However, your podcast is perfect with no room for improvement. There is always room for improvement.I read on Facebook where someone took 26 minutes to answer ONE question. The final version of the podcast had that answer trimmed to four minutes. Fishing is Boring I haven't fished in 20 years. If you're into fishing check out the Fish Nerds show with Clay Groves. For me, half the fun was getting to play with a boat and get out on a lake. In some cases, if the boat had a motor it was even more fun. Then you bait your hook, throw your line in and wait. Then you wait some more. This part of fishing is really boring.Every time I hear someone start off an interview with "Tell me a little bit about yourself," the person is fishing. They are listening just like watching their bobber float on the lake, looking for a nibble. Reeling in a Fish is Exciting I don't watch fishing on TV, but if I'm clicking through the channels and a fishing show is on, they don't show two people in a boat watching their bobber. They show someone standing up with excitement as they have caught a great fish and they are bringing it into the boat.When you have a guest and you find something that YOU KNOW is going to RESONATE with your audience that's exciting and in the same the fisherman does everything they can to get the fish into the boat, you do everything you can to get that content into your recording. Stories are Great Half the time we ask, "tell me a little bit about yourself" we are fishing for a story. Somehow we are lead to believe that knowing someone's back story is going to help us. If I started my podcast with "Today we are going to interview Gern Blanston who has a proven strategy of growing your audience by 200%, but first, let's find out what his parents did for a living..." you would be yelling at your device to get to the good stuff.Stories are great when someone shares a story that we can learn from, or it makes you laugh, cry, think, groan, or educates us or entertains us.When I was sixteen years one night I was trying to look cool in front of a girl and climbed a sign at the front of the mall that showed the names of the movies in its three theaters. We figured out that we could change the title "Desperately Seeking Susan" to Desperately Sucking Suzan. As I was a hard rock fan, I was not a fan of Madonna and thought this would be hilarious. It took some effort to get up there, and once up there changing letters was not as easy as it looked. In the end, the sign read Desperately Seeting Susan. Is this real? Yes. Is it a story? Yes. Does it help you with your podcast? No.Just because something is real and it's a story, doesn't mean it's good. It might be really boring.The story of Glenn the Geek from the Horse Radio Network asking to get a booth at the largest Horsing Event was a great story as it has helped many people grow their podcast. Fishing Takes Patience - And We Live in a Microwave Society People want good stuff. They want the band whose name is on the ticket (skip the warm-up act). GET TO THE GOOD STUFF.Tell a four-year-old kid you brought them candy and then tell them they first have to listen to you recite some Edgar Allen Poe. They will start screaming, "GIVE ME THE CANDY."Netflix just added the ability to speed up movies. If you are watching a series on Netflix, at the end when you click "Go to next episode" it skips the end credits of the current episode and in intro of the next episode. It gets right to the good stuff. Conversations Are Great This is another thing I hear that is taken out of context. What you want to avoid is an interrogation if you are interviewing someone. Just because something is done in a conversational style does not mean it's not boring. All You Need is Consistency People are taking the word consistency and spinning it as "If I just release a show on a consistent basis, I will have success." I see people in Facebook groups saying things like, "I'

Every year I ask my audience what their favorite podcast is and why it is their favorite. They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts. In general, I say good content will make us: Laugh Cry Think Groan Educate Entertain So pay attention and here how most of these shows are not just doing one of those, but multiple emotions and strategies. Timeline 01:26 Dave love Podnews.net 03:16 Steve Stewart from the Money Plan SOS loves the Stacking Benjamins Show (Steve was just on Episode 752 talking about his Podcast Editor Academy) 05:59 Joe Saul Sehy from Stacking Benjamins loves the Be Our Guest Podcast 09:10 Shane from the Spybrary Podcast loves the Ask the Podcast Coach show 11:03 Anthony from the Route 66 Podcast loves the Space Shot 13:32 Bill watches movies - The Secret History of Hollywood 16:10 Brandon from The Florida Focus Podcast - The Art of Manliness 17:18 Craig from InglesPodcast lovesThe Week Unwrapped 20:02 Glen from Caratere Books loves the 20 thousand hz 21:00 CG from the Rocketry Show also loves 20 thousand hz and Invisibilia with Roman Mars 23:49 Harris from Wild Talk love Revisionist History 25:20 Gary from the Content Gardener Loves the Disrupt Yourself from Whitney Johnson 26:24 Kevin from Grow the Show loves Three Clips 27:27 Patrick from the Big Seance podcast loves Straight Talk with Ross Mathews 28:26 Letitia from Rooted and Overflowing loves the Productive Woman 29:27 Geoge Excelsier journey's podcast loves Saturday Night Movie Sleep Over 30:17 Effie Parks from Once Upon a Gene loves the Jordan Harbinger Show 32:51 Louis Love Thy Lawyer loves All the President's Lawyers 33:57 Scott from What Was That Like loves Bill Gates and Rasheda Jones Ask Big Questions 35:52 Scott from the Amazing Maine podcast loves the Riskory podcast. 37:31 Scott from Moving Forward Leadership loves Habs Unfiltered 40:11 Sufeah loves the 85 South Show 41:04 Greg from Indie Dropin Network loves Just N/A Science 42:53 Kim from Beekeeping Today loves Revive Our Hearts 44:30 Zita from Ritual Recipes loves the Wedding Ceremony Podcast Homework: Pretend Your A Listener 46:43 In some cases I had to go looking for these podcasts and in some of those cases it wasn't easy. My advice for you is to go to Google and search for the name of your show "podcast." In many cases people sign up and their media host (because they don't know your website) will use the built in website that comes with their hosting. Look for the "website" field and make sure it points at your website. If you don't have a website (one of these shows had a .podwits address - classy) the go buy a domain at www.coolerwebsites.com and point it the site you are using (and preserve your first impression). Dog Podcast Network Update 48:55 I'm following the launch of the podcast network. In the past they have solicited stories for their contest, hired a producer. In this segment, we hear their trailer and learn about their press release. Check them out at www.dogpodcastnetwork.com End of Show 52:36 Let Me Help You 53:58 Bloopers

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to Glenn the Geek Hebert of the Horse Radio Network as he was recovering from not one but TWO surgeries. The story is amazing. We also have a tool to reward your superfans for sharing your show with their friends. We also catch up with the Dog Podcast Network. Glenn the Geek's Audience Comes to the Rescue Glenn had cancer removed from his colon (and needs to kemo - get your colonoscopy), and ended up getting an infection in his body that got very, very, serious. He ended up having his gallbladder removed and was down for the count (losing thirty pounds in four weeks). 01:32 Gleen The Geek Got Really Sick 04:05 Glenn's Supporters Came to the Rescue 06:27 How They Organized The Surprise 07:51 Let People Return the Favor 09:33 Have a Backup Plan 14:21 You Audience Feels Like They Know You Another Example of Building and Audience Taking Three Years 15:37 Erik Johnson of bumblecast.fm shares on the "Audience" podcast how his already famous client with a social following still took three years to build their audience. SPONSOR: School of Podcasting 16:45 Join today and be worry-free. Learn to sound great, create great content, and join the free mastermind with other brilliant podcasters as you go through the step by step tutorials, and get your questions answered at the Live Group Coaching calls. Go to www.schoolofpodcasting.com/start If you just have a few questions, schedule a coaching call. Build Your Own Ambassador Program With Refer.fm 17:40 Today we talk with Amira Valliani of Glow the makers of refer.fm a tool where you get to pick your own rewards, and you get a landing page where people can get their own unique link and refer.fm tracks the number of people they refer to your podcast. You get notified with the name and email person of the “super fan” who wants to refer their friends (they are stored in a spreadsheet making it easy to import into your system) and when they reach a goal you are notified. You can see my page for the School of Podcasting at refer.fm/schoolofpodcasting Dog Podcast Network Update: A Producer has been hired James Jacobson has hired a producer to help put his ideas into action as he is still collecting dog stories at www.dopodcastnetwork.com/101 and he hopes to have a great trailer next week to start promoting his flagship show launching in January. Keep in mind that you can always change your trailer (description, artwork, and more) any time you want with no consequences. Mentioned In This Episode Carey Green gets 8600 downloads per episode Horse Radio Network School of Podcasting Profit From Your Podcast Book Dog Podcast Network Earn points referring the School of Podcasting refer.fm/schoolofpodcasting There is also the School of Podcasting Affiliate program

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey Green get 8000+ downloads per episode for his Morning Mindset Daily Christian Devotional podcast. How I've Seen Random Fail As a teacher for decades, I can say I've seen how humans are not fans of change. They like things to stay the same and be predictable. As a musician, I saw establishments that had comedy on Monday, Metal on Tuesday, Country on Wednesday.... in trying to have something for everyone, they alienated everyone as you never know what night it was. I had a dog for 14 years, and for many years all of my friends made up their own nickname. The dog heard random name after random name. Consequently, he wouldn't come when you called him as he had not connected with his actual name. The Power of the Niche On the Podcast Review Show (where you can get TWO consultants' insights for the price of one), Jason Sacco from the Ankylosing Spondylitis show shared how this podcast is attracting people who have this disease. This brings HUGE relief as many people have nobody to talk to who truly understands what it's like to have this pain-causing disease. Jaspon has a focused niche, but that doesn't stamp out all creativity. He has been trying some live roundtables and hopes to continue to grow his audience as he moves forward. While Jason would like to monetize his show, currently building the community and the lack of feeling alone is quite a bonus already. He has also been getting some press for his show. Carey Green Gets to 8600 Downloads Per Episode Carey Green hosts The Morning Mindset Daily Christian Devotional. When I hear about people with large amounts of downloads in just a few years (Carey is just under three years), I typically wonder if they had a large social following, email list, or built-in audience. In Carey's case, he had none of those. Here are some key points we covered in our interview: 20:10 Carey Green Getting 8600 Per Episode 21:43 Why Carey Started His Show 23:17 Daily Podcast Tips 24:34 Dealing With Haters 25:36 Polarizing People 25:59 Feedback From the Audience 26:58 Giving Your Audience What They Want 27:43 What Makes His Show Different 28:21 Starting a Premium Podcast 29:56 How is He Marketing His Show? 31:20 A Better Call To Action 32:05 Your Back Episodes in Stats 32:33 The One Different Thing 33:11 Teach Your Audience Your Slogan 35:43 Promoting the Show is Key 37:31 Carey Starts a Non-Profit 40:00 The Importance of Integrity What About Jordan Harbinger? Isn't His Show Filled With Random Guests? 40:54 If you listen to Jordan Harbinger's show opening, it sounds like he's just interviewing random interesting people. He mentions, "astronauts and entrepreneurs, spies in psychologists," which sounds like many random people. However, all those people are used to cover the topic of becoming a better critical thinker. You Can Have Predictable Randomness Both Carey and Jordan do something different on Friday. While this is a different format than other episodes, by doing it in a consistent, predictable fashion, the audience can adapt. Jordan has mentioned that his "Feedback Friday" episodes are top-rated, and Carey's longer Prayer episodes were built on his audience's requests. Getting Your Audience Subscribing and Returning For More When you deliver a message that the audience can identify with and say, oh, wow, that person really gets me, or I can use this information to transform myself and achieve that success. They're going to connect with you, and when they hear the call of a new episode, unlike my lovable little shi-Tzu Dudley, they are going to come running back to subscribe for more. The Launch of the Dog Podcast Network 12:15 I will be interviewing James Jacobson (a consulting client of mine) who is launching the Dog Podcast Network. Currently, James is running the 101 Dog Stories Contest. Submit your 5-15 minute segment to win a place in 101 Dog Stories, and you could win our grand prize of $5,000 USD. (Up to one hundred winners will take home $100 each.) It's pretty simple to enter the 101 Dog Stories Contest. Just record your very best dog-angle story and submit! Simple, not necessarily easy: your best dog-adjacent story should be polished, fully produced packages that are ready for broadcast. We're not taking pitches; we're taking up to 101 segments. Do your best work, and be proud of it before you submit! Check it out at www.dogpodcastnetwork.com/101 Start Your Podcast Today I would love to help you create a podcast that connects with our audience, makes you sound professional, positions yourself as an expert, and gets your message out on a global scale. You don't have to spend a million bucks to sound like a million bucks. Join the School of Podcasting today Mentioned In This Episode Episode 752 with Steve and Mark The Morning Mindset Daily Christi

Today we talk with Mark and Steve from the Podcast Editor Academy. While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If you're wondering how you get clients? They have sales scripts and insights from over 6000 editors. You don't have to know everything there is to know about audio to be an editor, and this website can help you start and grow a podcast editing service. My Favorite Podcast Is - DEADLINE December 14th, 2020 02:30 Every year the last episode of the year is made up of listeners (like you) sharing what their favorite podcast is and why (and be sure to mention your podcast as well). The deadline is December 14th, 2020 (next Monday) as it takes me some time to edit them all together. Go to www.schoolofpodcasting.com/question Podcast Editor Academy Founders Steve Stewart and Mark Deal Mark Deal has been helping businesses (especially lawyers) out of Atlanta and is the head of Podcast Atlanta (a HUGE group of podcasters). Steve Stewart started a financial podcast and started editing his friend's podcasts. This lead to another friend, and another friend which lead to Steve putting his podcast on pause and doing editing full time. He wanted a Facebook group that only talked about post-production so he created one (see http://podcasteditors.club/ ). Please note that the power of this group is it is clearly defined what they will (and more importantly will not ) talk about in the group. This makes it stand out from other groups, and it is growing at a rapid rate. The Podcast Editor Academy started with a conference of editors and continues to grow with special speakers, presentations, and roundtables. When I logged in, I was impressed with the smooth transition of content and resources. If your not sure if you should join the Podcast Editor Academy or Podcast Engineering School. Join the Academy as there is a HUGE discount for the Podcast Engineering School that will pay for the price of the Academy. So you could start with the Academy, and then if needed take a deep dive into audio using the discount for the Engineering School (along with many other discounts). If you want to start small, join the Facebook group and see what the discussions are like, and then joined the Academy when you're ready and keep up to date by signing up for their newsletter. Audio Editing Survey I'm thinking of launching my own editing service (or maybe include it as part of a package). As I always talk about giving your audience what they want, I need to know what you want when it comes to an audio editor (so I can decide if I want to pursue this or not). There is a chance to win a $25 Amazon gift card. Go to www.audioeditingservice.com YouTube Video: Set it and Regret it? If you're using a "show player" from your media host, did you know you're not using blog posts for episodes you are missing a TON of Google Juice and SEO? Check out this video. Podpage Updates I interviewed Breden from Podpage back on episode 728 and since then there have been some new features added: Added a "host section" that sows bios of host(s) Added a guest(s) feature so you can see all the guests who have been on the show Added a store to sell products from different resources Added episode signature where you can add text/images/links that appear at the end of every episode. Update it in one place and it updates your website everywhere. SEE DEMO OF EPISODE SIGNATURES Want to see more tutorials on Podpage? Join my free class at www.schoolofpodcasting.com/learnpodpage Start Podcasting Join the School of Podcasting and get access to step by step tutorials, a mastermind of brilliant podcasting minds, live group coaching, and priority email access to me. Go to www.schoolofpodcasting.com/start Podcast Mentorship Program Looking to get started quickly check out the three-month mentoring program with full access to the School of Podcasting with additional one on one consulting. see https://www.theschoolofpodcasting.com/bundles/podcast-quick-start Got Podcast Questions? Schedule a coaching call and get your questions answered quickly, and get going in the right direction.

Is Your Podcast Future Proof? I was asked by one of my editing clients to go back and edit some of their episodes and remove discussions that were about specific events at a specific time. In listening to their episodes there are a couple of strategies you can do to make your show future-proof. Always Use the Year The deadline for the question of the month is December 14th, 2020. By adding the year into the discussion, a listener knows that the episode has passed. But what about outdated information? If the episode consists of nothing but information that is outdated you can always delete that episode form your host and within 24 hours it will be removed from most apps. When I watch a movie and one of the characters says, "Why didn't you page me?" I can figure out that the movie is from the 1980's. I don't hold the movie studio responsible for outdated references. (Just my opinion). As always if you are delivering value to your audience, then keep it up and available. Use Timeless Landing Pages For example, I could say, "I'll have a link to the question of the month in today's episode at schoolofpodcasting.com/XXX, or just go to www.schoolofpodcasting.com/question. Every month when I do a question of the month I always have the same landing page. This way if someone goes to answer an older question that is outdated, while they are too late to answer the question from two months ago, they are in the right place to answer the current question. Another example of this is from Jordan Harbinger. Jordan gets mountains of downloads and makes a living with ads on his podcast. Jordan often has pages on the manufacturer's site such as hostgator.com/jordan but he also mentions that you can find more by going to jordanharbinger.com and clicking on the deals page. Here again, if there was a time-sensitive deal in place for the sponsor it may be too late, but you are now in the right place to find a deal from another sponsor that will help Jordan. If you're doing webinars you can say something like, "My webinar on the perfect gear is at schoolofpodcasting.com/perfectgear or just see the schedule for all of your webinars at schoolofpodcasting.com/webinars (where you would use your website - not mine.... :) I realize you might say, "But I only have the one webinar. While this is true TODAY, in the future you might be doing one a week." When Glenn Hebert of the Horse Radio Network started it was a network with one show, but Glenn knew there would be more so he founded the Horse Radio Network. Reinforce Your Band By using your website you reinforce your brand, and you keep control of your content. For example, I have a Patreon account that I promote on the Ask the Podcast Coach where you can be an Awesome Supporter. Do I tell people to go to www.patreon.com/davejackson ? No. Why? Because what if something better comes along? Then I have a bunch of podcasts with mentions of a website I don't use. An example of this is web hosting. Over the years I've used Hostgator, Siteground, and Cooler Websites. Did I promote that company by mentioning their website? No, I told people to go to www.schoolofpodcasting.com/hosting, and in the early days of my show that link went to Hostgator, and for years it went to Siteground, and then Cooler Websites. I might direct that at Podpage in the future. While this might confuse someone expecting a Hostgator link, but in the end, if the person is looking for hosting and you direct them to a hosting page, I feel (again an opinion) they should trust you, and if they have questions they can always contact you. Tools To Make Redirects If you are using WordPress, you can use the PrettyLinks plugin. There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. Thirsty affiliates is a very similar plugin for about the same price ($49/year). If you're using Podpage Pro, redirects are one of the many features. (Check out the free "Learn PodPage" course ) While some people use bit.ly, I prefer Rebandly. Tools To Help Follow Your Money And.co In the past I used Freshbooks, but they charged their pricing (costing more if I had morse customer) and many of their features I didn't use (I just need to create invoices and track income and expenses). I found and.co and this does exactly what I want. There is a free version to allow you to kick the tires, and if you go with the pro plan it's $18/month (you get a discount when you purchase a year in advance). I love their "shoebox" feature. When a bill comes into my email, I can forward it to an email at and.co and it adds it to my account where I can easily add it as an expense and categorize it for tax purposes. It is super easy, and I love it. Check it out at https://supportthisshow.com/andco (aff link) You Need a Budget (YNAB) YNAB is a web-based tool that makes it sooo easy to track every penny you make (and more importantly every penny you spend). You can even integrate it directly with your bank so you don't h

Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow up questions, and the best place to buy gear. Table of Contents 01:22 Your Favorite Podcast - Send in Your Answer 02:56 Now That's A Good Question: Howard Stern and Wolfgang Van Halen 06:35 Join the School of Podcasting 07:33 Lessons From Quibi 13:24 They Blew Their Launch 16:12 Big Name Celebrities 19:02 Make It Easy To Share Your Content 21:05 It's Not the Tech 23:28 Clueless About the Competition 29:49 Who is the Audience? 33:29 The Best Place to Buy Gear: Sweetwater 36:07 Your Audience Awaits Exercise How to Avoid the 1.7 Billion Dollar Mistake that Was Quibi Quibi is an over-the-top American short-form streaming platform that generates content for viewing on mobile devices. It was founded in Los Angeles in August 2018 as NewTV by Jeffrey Katzenberg (chairman of Walt Disney Studios from 1984 to 1994) and is led by Meg Whitman ( She is a board member of Procter & Gamble and Dropbox. Whitman was previously president and CEO of Hewlett Packard Enterprise), its CEO. In 2019 Variety reported that Quibi had secured 100 million dollars in advertising before the service had even launched. On February 2, 2020, they spent $5.6 million for 30 seconds on an ad in the Super Bowl that was seen by a reported 99.9 million viewers. That is $18 per person if you round up. This for a service where subscribers can get the service for $5 per month with ads, or $8 per month without them. That $5.6 million was a drop in the bucket. The commercial was really stupid and didn't really answer or explain what the heck it was. You just knew it was less than 10 minutes. They explained what is was, but not so much why it was or how you would benefit. It raised $1.75 billion from investors. It had a variety of shows featuring originals with Jennifer Lopez, Chrissy Teigen, Chance the Rapper, Liam Hemsworth, Sophie Turner, Lena Waithe, Nicole Richie, Reese Witherspoon. Quibi offered a 90-day free trial to those who sign up on its website before April 6. Overall, it plans to release 175 original shows and 8,500 episodes in the first year. Their lineup has a ton of stars, celebrities, etc It launched on April 6, 2020. It is set to shut down "on or about" December 1, 2020. December 1 is 239 days. That is $7,322,175.73 a day. Here is my thoughts on why this was such an epic fail. They Blew Their Launch When you spend $5.6 million dollars on a Super Bowl ad, they should have an idea what you do and what is in it for them. In the event, the ad inspired people to check out the service (it didn't), you should be able to go check it out and not have to wait four months. Yes, you can build buzz, but for me, I never heard from quibi again. Putting All Their Faith in Celebrities Here are some of the names that appear on shows: Jennifer Lopez, Kristen Bell, Nick Jonas, Tracy Morgan, Aaron Rodgers, Yara Shahidi, Gabriel Iglesias, Anthony Davis, Kevin Hart and Karlie Kloss. Cardi B, Chance the Rapper, Dapper Dan, Jay Leno, and Wolfgang Puck (and that's just some). The people involved had experience Phil Abraham has directed the Sopranos, Madmen, Daredevil, Ozark. No Compelling Content Yet, there was no breakout show that inspired the people who had found Quibi to tell a friend about Quibi. Nobody was compelled to tell a friend. They did recaps of the previous days news or sports updates. WOW what revolutionary content! They Made it Hard To Share According to Media Analyst Josh Consine there was no sharing capability (no screenshots) which limited your ability to go viral. When it first launched you could only watch it on your phone. There were no apps, not Fire TV, Chromecast. They made it "hard" to consume. They took away choices from the consumer. They Put Their Faith in the Tech One thing that set them apart was a feature called Turnstyle. This meant that if you rotate the phone horizontal to verticle, you would get a different camera angle. Neat? Sure. Something so cool I had to tell my friends? Apparently not as I had never heard of it until I started researching how you blow 1.7 billion and lose. In a nutshell, Turnstyle served you two video streams simultaneously and “stitches them together” with a single audio track. Since we're talking about the Tech, a company sued Quibi shortly after their launch company called Eko alleged that Quibi stole the technology after Eko demoed it to employees of the company, including founder and chairman Jeffrey Katzenberg. Even when you have billions in funding, lawsuits are expensive. Clueless About the Competition They were charging $5/$8 a month for new content. Look at Disney, Netflix, Hul. While they have original content, they all have old favorites as well. They also have a way to add more than one person under your account (so when your kids login under your account your recommendations don't all turn into cartoons). This was not the case to Quibi. It figu

The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holiday soon (very important if you wanted a podcast ready to go in January 20201). SPONSOR: SCHOOL OF PODCASTING Ready to start your podcast? Got a podcast and you need to grow it? Join the School of podcasting and get instant access to: Step by step tutorials Live group coaching Access to a private (spam-free) Facebook Group filled with other brilliant podcasting minds Premium access to Dave. Join worry-free with our 30-day money-back guarantee. Go to www.schoolofpodcasting.com/start Because of My Podcast, I Got a Book Published, that Inspired a Podcast I was contacted by a publisher to write the book Profit from Your Podcast: Turn Your Listeners Into Livelihood and it took a lot of work, but it's getting very good reviews. This lead David Hooper (author of the book Big Podcast, and host of Red Podcast and Big Podcast) along with Jeff Sanders of the 5 AM Miracle podcast (author of the book with the same name) got together to create a series called Podcast Profits which promotes my book. The podcast is called Podcast Profits: Make Money (and more) With Your Podcast Dave called me to let me know what he was planning, and to make sure it was OK to have "Because of My Podcast" stories. As they were talking about me, I was fine with that. I was really surprised that they didn't mention/plug their podcasts or their company Voxphonix until the last episode (and it was very minimal). Because of My Podcast, Leslie Eiler Thompson Got to Participate in the Iditarod Dog Race in Alaska 05:39 Leslie is a Multimedia Producer & Creator in Nashville, and she shares the story of not only being able to interview one of the top champions in Sled Dog Racing, but she eventually ended up as part of his team and participated in the race. Rick Coste Interview: Audio Drama Podcast Leads to Bigger Things Because of His Podcast, Rick Coste Got to Work with Marvel Rick Coste approached me with a "Because of My Podcast" story. He's got an agent who wants to turn his podcast Evolution Talk into a book. He's been on TV and got to work with Marvel on their This Week in Marvel podcast as well as their Women of Marvel podcast. He does sound design and post-production as well as producing other shows (see https://www.rickcoste.com/podcast-production/ ) His first crack at audio drama the Behemoth is still getting very impressive downloads. Rick shares how he creates his soundscapes, his technology, and insights into sound effects. 17:12 Rick Coste Interview 17:54 When did Rick get into podcasting? 19:39 Getting into audio dramas 20:50 How did you find actors? 22:25 Impressive Downloads 24:10 Getting to work with Marvel 26:40 Tips for Starting an Audiodrama 28:27 What software Rick Uses 28:45 Sound effects resources 29:21 Struggling with perfection 30:53 Giving notes to actors 34:06 Passion Project? Check Out Rick at: https://www.rickcoste.com/ https://modernaudiodrama.com/ Now That's a Good Question 08:53 This is a new segment I am adding today. While I hear people say "That's a good question" when IT'S JUST NOT. So now, when I hear an actual good question, I thought I would spotlight it. This example is from an interview by Lars Ulrich (the drummer for Metallica) who is interviewing Noel Gallagher (of Oasis) and Lars asks him how he feels about doing some of the older songs that were mammoth hits in the 90's when he has his own solo songs now. Noel starts to answer the question on how it makes his audience feel, Lars interrupts and asks, "But what do they mean to YOU." Lars then does something brilliant and Noel takes a deep breath. He shuts up and lets him think. The longer he lets him think - the better the answer. Eventually, Noel explains how those songs mean the world to him. Noel wasn't really answering the question, and Lars pointed him in the right direction. Catch the who interview on YouTube Thanks to Wayne Henderson of mediavoiceovers.com for his awesome tones. Podcast Rewind: Where I've Been 13:58 I appeared on The Author Inside You Podcast talking about listening to your audience and the book Profit From Your Podcast 16:26 I appear on Podcasting Experiments talking about the book Profit From Your Podcast What Is Your Favorite Podcast and Why? Every year the last episode is you answering the question, "What is your favorite podcast and why." Now I want to know about your show as well, so if I answered the question it would sound like this: Hey this is Dave Jackson and I host the School of Podcasting show where I help you plan, launch, and grow your podcast. You can find me at schoolofpodcasting.com. My favorite show is (name of show ) at (their website address) where they (what they talk about on their show) and the reason I love it is (as a detailed answer as you can provide). I need the answer by December 14th. Apple Holiday Schedule 10:40 The door to have a show ready on all the platf

I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, you get providing information that people can't get anyplace else. You end up with a smaller audience size, but a more engaged audience. Podcasting is Closer to Cable Television Than Radio In this clip of "The Loudest Voice," you will hear actor Russel Crowe as Roger Ailes explains how he doesn't want a wide audience. He's is going to purposely make content for a demographic that is being underserved. Roger went on the grow Fox news which dominated cable news for decades. When you turn on cable, you get channels on cooking, animal sports, outdoors, and none of the channels will get anywhere near the audience of the major networks. However, you will have people like my ex-wife who watch HGTV like her life depended on it. COVID Took Natalie Kennedy's Job - Podcasting Delivered Her Dream Today I talk with Natalie Kennedy who is the host of the Anxious Love Podcast. The podcast is where Natalie covers relationship anxiety, ROCD, and upgrading love partnerships-- how to go from DOUBTING your relationship to LOVING it and gushing about your man. You can see where she already has gone from the wide topics of relationships and she niched down. Just like a cable channel. The show is for women. The show is for women having an issue with their relationships. The show is for women who are doubting their relationships and worried about commitment. Today you will hear: 00:58 Podcasting is Closer To Cable TV Than Radio 06:09 Natalie Kennedy Interview 07:13 Natalie Knows Her Niche 09:53 How She Picked Her Niche 11:07 Natalie's Transparency and how she describes her services 12:03 Dealing with Impostor Syndrome 13:37 Proof Of Concept - She had people asking for her services before she offered them. 15:45 Starting Her Podcast 16:41 How Many Episodes Does She Have? - This all happened really fast. 16:55 Is the Podcast Bringing in Clients? - ( spoiler - yes it is !) 17:21 Coaching Insights - How she gets people to open up. 18:45 You Don't Have to Know Everything - Just more than your clients. 19:37 How is Her Business Doing? 20:19 Pivots Don't Kill You 21:00 When Your Message Differs From Mainstream ( this is how you stand out). Find Natalie at https://www.anxiouslovecoach.com/ 23:05 Apple Holiday Break November 22 to December 2 December 23 to January 2 Mistakes Breed Confidence 24:20 If you wait until things are 100% perfect, you'll never launch. Mistakes (are still something we want to avoid) leave to growth. I just moved, and the house is old, and I learned how to fix holes in walls. I hired a contractor who makes a mistake. Did I freak out? No. My experience with fixing previous holes help me stay calm, and I knew what to do. When you make a mistake, realizing you are growing as a person (or you can hire a mentor to help you avoid them, and learn that way). How Long Does it Take To Make Money with a Podcast? 25:22 I get this question all the time. In my travels, I started seeing an answer that start to appear, and reappear over and over. That answer is three years. Obviously Natalie today beat that record. Why do I tell people three years? I started making snippets every time I hear that answer. I forgot to write down who the first clip is. The other three are from Content Heroes Podcast. (Alex Nerney episode) The Business of Podcasting (Gert Mellak interview ) Dave from the Cigar Authority, on Ask the Podcast Coach. Dave's book David VS Goliath What To Do When You are Face to Face with Your Audience 28:33 Just a quick clip showing that I practice what I preach, and when you have a listener in front of you take advantage. Zoom Podtrak P8 Follow Up 30:23 I talked about the Zoom Podtrak P8 in my last episode. I had mentioned that there was an issue with a noise in the headphones. That is definitely an issue. Also, there is no timer count down for the jingle buttons. This makes "talking up" any kind of music a real challenge. Join the School of Podcasting Worry Free 33:20 You can try the private Facebook group, go through the step-by-step videos, and even attend one of the group coaching sessions, and any time in the first 30 days if you're not happy, you can stop and I will refund your money. Go to www.schoolofpodcasting.com/start Natalie's Top Relationship Tip 33:22 I asked Natalie what she sees the most when it comes to her clients in regards to relationship issues. She has a really, really good answer. Coming Attractions 36:15 I will be showing you how to convert your RSS feed into an Excel Spreadsheet on my YouTube Channel I will be interviewing Rob Coste who ended up working with a MAJOR company that will make you say WOA!

Your Podcast is A Steam Train I often say that when you start out, your show is rolling slow. As it keeps moving, it gets faster and faster. It just takes time, consistency (of schedule, and value). Kim Krajci of Toastmasters 101 pointed me toward this YouTube video from Box Angeles. This video shows Mellisa Hunter who has a hilarious series of Adult Wednesday Adams and how one video in that series went viral and her back episodes starting taking off with the original video. More Cool Podcast Gear For Podcasters One of the great things about podcasting getting more and more popular, is more and more products are coming to the marketing Specifically for podcasters. Zoom Recently came out with the Podtrak P4 (for me this is THE go-to piece of equipment). Now they've come out with the Podtrak P8 which is a direct competitor of the Rodecaster Pro from Rode. Neither one of these units is a bad purchase. They both make it easier to create great sounding podcasts. Who Is This For? The Zoom Podtrak P8 (and the Rodecaster Pro) allow you to: Record up to six people in the same room. Report a remote interview via SB Connect and record a smartphone Play live sounds via touch buttons. Comparing Different Features of the Units. For me, I am always connected to my computer via a USB cable. This is for zoom calls, or recording directing into software. Keep this in mind when I talk about different tests. I do one live show on Saturday morning where I record to the internal card, or if I'm doing an interview (I use it as a back up). Power Both the Zoom and Rode can be operated via batteries (The Rodecaster has an optional DC-USB-1 cable that enables you to plug in a USB battery). The Zoom P8 uses double-A batteries or can be powered via a USB cable. So with the Rode, you will have a USB and a power cable. With the Zoom P8, you can power it with just your USB cable. Advantage Zoom P8 Price The Rodecaster Pro currently lists for $599. USB Power Cable for RODECaster Pro $20 Total: $619 The Zoom P8 is listing for $499. Zoom BTA-2 Bluetooth Adapter $49 Total: $548 Advantage Zoom P8 Input Channels ZOOM P8 This is an interesting one, as the Zoom P8 has six XLR inputs. It has a dedicated channel to the phone input. This means you have a total of seven inputs. The USB interface on the zoom is used in place of one of the XLR inputs. You could have five XLR inputs, one USB, and One phone. Rodcaster Pro The rodecaster pro has four XLR inputs. Then it has a dedicated channel for a phone. It has a dedicated channel for the USB interface. It has another channel for Bluetooth. This means you have a total of seven inputs. You could have four XLR, one USB, One Phone and one bluetooth. Comments: The blue tooth is built into the Rodecaster, and the P8 has the ability to have one more XLR input. Advantage? Tie. Number of Outputs The Zoom has six headphone outputs, and a stereo output. The Rodecaster has four headphone outputs and a stereo output. The plugs are on the back of the Rodecaster where the inputs on the Zoom are on the face. Advantage: Zoom. Marker Feature Both units have the ability to add markers. Advantage? Tie Normalization While there is no normalization in the hardware of the Rodecaster, using the additional software on your computer you can have the files normalized with multiple settings with presets for Apple, Audible. The P8 has a normalizing feature built into the unit. There are no details on if this is peak normalization or loudness normalization. It appeared to be peak. Advantage Rodecaster Recording Mode Both units provide each individual tracks along with a stereo mixdown of the whole recording. The Rodecaster provides the ability to turn off the individual track recording and just provide the stereo mixdown. This enables you to not have a ton of extra tracks when you don't want them, which doesn't take up as much storage on your storage card. Advantage: Rodecaster Effects Both units provide effects for each track. Zoom P8: The Zoom provides bass and treble controls. It was one combination compressor/De-esser. There is also a limiter and low cut. Rodecaster: Each track has Aphex effects built-in. This includes a de-esser, compressor, big bottom (bass), and aurel exciter (treble), high pass filter (low cut), reverb, and what my favorite feature - a noise gate. Neither unit provides the full slate of effects to the USB channel (which is frustrating). Advantage: Rodecaster (by far much more control). File Management Zoom: The zoom uses an SD Card and allows you to delete and rename files on the unit. Both units have a card slot on the back of the unit. The Rodecaster uses a microSD card. In my case, I have to put the microSD card into an adapter to insert it into my computer. Advantage (due to ease of use): Zoom P8 Sample Rate The Rodecaster Pro has a sample rate of 48 khz The Zoom P8 has a sample rate of 44.1kHz For me, this is no big deal, but if you're doing video it probably is (video people love a sample rate of 48 kh

Last week, I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come on the show. After the episode was published I get email after email. I saw comments on Facebook all stating, "WOW, That was a great interview." There will be times when you get feedback, and no matter if it's positive or negative you want to investigate why (so you can do more about it). I've received more than average feedback on episodes like The Ultimate Guide to Hosting and Guesting Podcast Interviews, Overcoming Impostor Syndrome, How to Start a Podcast Network: The Good, the Bad, the Ugly, but the feedback I got about How to Tell Better Stories with Matthew Dicks was "way more than usual." One of the things I help people do is figure out what they are doing correctly with their podcast so they can do more of that type of content. With this in mind, I went back and looked at "Why did this connect with my audience?" Step 1: Start with someone interesting Getting entertaining stories out of Matthew Dicks is like shooting fish in a barrel. Step 2: Ignore the Back Story Matthew has an AMAZING back story. He took enormous steps to avoid telling his first story. While that's a nice story, I was looking for something my audience could take away. Ask yourself what is more helpful their backstory, or what they can do for your audience NOW? Step 3: Have a Goal Why was I bringing in Matthew Dicks? Because his book storyworthy is filled with strategies. I wanted to focus on strategies. I wanted to boost the skills of my listeners, and I wanted to sell books more Matthew. Step 4: Know your Guest I really wanted to get this interview going in the right direction. The minute I knew he was coming on the show, I was focused on coming up with the best questions. I especially wanted that first question to lead to a story, and to help people understand that words matter. Every night I would walk around my neighborhood listening to Storyworthy on Audible. I've already listened to this book, but I was now looking at topics that I would want to expand on. This would allow me to mention the book, and to get the content I was looking for my audience. Step 5: Don't Test Their Powers of Improv I had decided that the opening question would be, "When did you realize the power of words?" I really liked that question. It would lead to a story, and let my audience knowing we were going to be talking about words, and story crafting. However, I also realized that this question might need some thought on Matthew's part. Consequently, I let him know the topics we would be covering. That would be: When did realize words had power? (the actual question) Editing (such as where to start a story). Homework for life (this is Matthew's Freebird). Normally I don't give my guests the exact questions. I typically let them know why I'm bringing them on, and the subjects we will be covering. Step 6: Get the Best Audio You Can When we connected via Squadcast, I was hearing Matthew through his camera's microphone. I tested this by having him tap his microphone. When he tapped it, and I didn't hear the tapping, I knew Squadcast was using the wrong microphone. When he switched away from his camera's microphone, it was like night and day. Step 7: Prove You've Done Your Homework When we first connected and got the microphones configured, I wanted to show Matthew I was a fanboy without being a fanboy. I know he is a HUGE fan of the New England Patriots football team. They recently made a quarterback change, so I asked him how they thought they would do. My questions also showed I had actually read the book. Step 8: Ask and Shut Up When I do an interview I had my list of questions on a pad to my left and a blank pad in front of me with a pen that doesn't click. When I was would ask a question I would then shut up and listen. I didn't "um, hmm" and I listened for potential opportunities to ask a follow-up question. Step 9: Follow Up Questions When he was talking about things that had happened because of his podcast he mentioned how at one event that he was asked to tell a story, his daughter got up and told I story. While I realize that asking an athlete, "How does it feel to win the game?"I still asked what it felt like to watch your child follow in your footsteps. This question isn't in alignment with my goal (story crafting and book sales), but I know my audience has children, and I believe we call can identify with how cool it would be to see your child follow in your foto steps; Step 10: Remove Things That Aren't Needed I asked Matthew what was the first podcast that he listened to. Matthew couldn't exactly remember it and was a little blurry on the year. Does this help us craft stories? Does it sell books? No. Does it give us a glimpse inside Matthew that you can't get anyplace else? Nope. This is why you didn't hear it. Step 11: I Ran It Through a Transcription Service to find the Nuggets of Gold If yo

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, and listened to it. When I was done with the book I wanted more and found his Speak Up Story Telling podcast. Unlike other books on Storytelling that have brilliant messages like "Stories are good," and "You should learn how to tell stories," I was THRILLED that I had finally found a book that explained HOW to tell better stories. It is an AMAZING book, and I feel it will benefit anyone who reads or listens to it. Today I am honored to have the author on my show. Here are some key points: Start with a thesis. I use to think something, and then something (the story) happened, and now I think something else. I would prefer to be entertaining than lengthy and boring. Always serve the story (not yourself). I think about what I want my audience to feel in certain parts of the story. I make those decisions before I begin crafting my story. "How about making the first thing you say something that's actually engaging and interesting? Because those first 30 seconds to 60 seconds of a story that is such fertile ground, that is your opportunity to either convince the audience that what is to come is worth listening to, or I don't know what the hell I'm doing. Because I've just bored you for 30 to 60 seconds, and essentially told you nothing." Our questions that we asked people like in a podcast, the more specific they are, the more helpful they are to our guests. Ready To Start Your Podcast? Are you worried about spending too much money on equipment? Sounding unprofessional? Not sure what software to use? How to shape your content? Join the school of podcasting and enjoy the step by step tutorials along with a private Facebook group filled with other brilliant podcasting minds. You can join worry-free with a 30-day money-back guarantee. Go to www.schoolofpodcasting.com/start TIME TABLE 01:22 Matthew Dicks Introduction 03:50 When Did You realize Stories Had Power? 08:38 Do Stories HAVE to show vulnerability? 10:14 Is vulnerability Magic? 12:38 How do you know what to keep and what to delete? 15:27 The Importance of Location 19:30 Homework For Life 23:44 Can you Tell a Story "By Numbers" 26:40 The Power of But and Therefore VS And 30:16 Story Telling Peeves 33:52 3-2-1 Game 36:23 When Did Mathew Know He Wanted to Podcast? 37:58 Because of My Podcast ______ 40:58 Watching Your Daughter Tell a Story 42:13 Where to Find Matthew's Workshops 44:33 Storytelling is More Than Just Stories 45:40 How Storytelling Helps 47:36 Matthew Has Other Books Profit From Your Podcast is Available Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all. Mentioned In This Episode Matthew Dicks Website Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Get the Audiobook for free if you're new to Audible Speak Up Story Telling podcast Homework for life video Profit from Your Podcast School of Podcasting Podcast Consulting

This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was released, and whose band provided the soundtrack to my adolescent years this hit me hard. With this in mind, I wanted to talk about things podcasters can learn from Eddie Van Halen. Sponsor -Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all. Order on Amazon.com Van Halen Took Years to Build Their Audience The band was formed in 1972. Some of the top songs in 1972 were Saturday in the park in Chicago, Brandy (You're a fine girl), I'll take you there (the staple singers). Not exactly a thriving time of high energy, guitar-oriented hard rock. They played clubs for years. In 1976 (four years later) Gene Simmons of Kiss financed a demo tape, and arranged a performance in front of Kiss's management and was told that "they had no chance of making it" and that they wouldn't take them. Gene then removed himself from further involvement. A year later when they were playing the famed "Starwood: club Ted Templeman of Warner Brother saw the band and they were offered a contract. Good Planning Leads to Less Editing As they had been playing clubs for years, the band was well-rehearsed and ready to go. Their first album was recorded in three weeks with almost no overdubs. You Don't Need to Spend a Ton of Cash There are two popular guitars in rock music. A Stratocaster has a thin sound and used by blues players and it had a whammy bar. A Les Paul has a thicker, chunkier sound. Eddie took the guts of a Less Paul and put them into the Stratocaster (called the Frankencaster). He made the guitar himself using a guitar body that cost fifty dollars and a guitar neck that cost eighty. He ended up with a thicker, chunkier guitar tone that had a whammy bar. The guitar that cost $130 to make has a replica that now goes for thousands of dollars. He stated that because he was poor he had to find ways to make the noises on the guitar. He Learned Through Trial And Error In the process of creating his own guitar, Eddie states, "I ruined a bunch of stuff." The bottom line he never stopped experimenting. In the song intruder, you hear Eddie creating bizarre sounds on his guitar. It turns out that some of those sounds were Eddie Swiping a Schlitz beer can up and down the neck. In the song poundcake, Eddie uses an electric drill. The bizarre noise on Automic Punk is Eddie running the side of his hands up and down the strings. He was always looking for ways to make different noises (like an elephant) with his guitar. The strange wooshing noise in the middle of the song Panama is Eddie's Lamborgini. He had an endless curiosity and was constantly experimenting. He Never Learned How To Read Music He would watch his teacher's fingers and then play whatever he just saw. His parents forced him to play the piano and won contests when he was ages 9-11. After using the Beatles and the Dave Clark Five he picked up the guitar. Because he never learned guitars lessons "by the book" he believes he wouldn't play the way he does if he had done "Traditional" guitar studies. Inventions Around Van Halen I mentioned how he created his own guitar. He holds a patent for a device that allows you to stand and hold the guitar flat. He perfected a style of playing called "tapping" where he play notes with both hands. This lead to the invention of guitar tablature as people couldn't figure out how to put down on paper what he was doing on the fretboard. Enjoy Your Soup How did Van Halen get their sound? Drummer Alex Van Halen prefers straight forward rock. Eddie liked progressive rock, and David Lee Roth like disco at the time. Eddie referred to this as ingredients in your soup. I like singer Gary Cherone from the band E

School of Podcasting Win Best Technology Podcast People's Choice Podcast Award I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts). Thanks to Todd Cochrane and everyone at podcastawards.com for all you do and thank YOU for voting for me. I had one this award back in 2017, and now I will have an awesome set of bookend for my bookcase. THANK YOU!. Profit From Your Podcast Is Now Available I spent months researching podcasters who are making money with their podcasts and assembled all the insights and strategies for you to follow. I announced that I was available for speaking on different podcasts, and I was lucky enough to have listeners who felt I would be a good fit for their show (I'm still available if you think I'm a good fit). By appearing on these different shows, the book was rated the #1 New Release in the blogging category. I was honored to be on the following shows, and look forward to appearing on yours. 06:02 I appeared with Ross Brand of Live Stream Universe on his Streamyard Connect Podcast which will be replaced in the future. 08:21 I appeared on Episode 360 the Jeff Sander 5 AM Miracle show. I mention Jeff in the book on how Jeff won't take sponsors that he wouldn't use, and how you really need to guard your integrity as a podcaster. Jeff has appeared on this show back in show 603 in Getting Focused 12:11 I appeared on the "I Could Never Do That" podcast with Carrie Barret who is a podcast producer and talks about overcoming fears. We talk about how to find sponsors. 18:45 I appeared on Dealcster with Jeff and Chris. This was on Amazon Live so in addition to affiliate marketing we talked about Amazon getting into the podcasting space. 23:34 I will be appearing the For the Love of Podcasting show with Billy Samoa Saleebey talking about you need to look at negative feedback as an opportunity to improve. What To Do With the "Wrong Audience" In the book Profit From Your Podcast I talk about Daniel J. Lewis who designed websites for people. His show "The Audacity to Podcast" attracted people looking for information about the free software titled "Audacity." This was not who Daniel wanted to attract. What did he do? Instead of trying to talk them into a product they didn't want (a website) he listened to what they wanted, and then gave it to them. He creates products like an SEO for Podcasters Course, My Podcast Reviews (to track reviews in Apple, Stitcher, and others) as well as the Subscribe and Follow Plugin. He recently added a "Love this Podcast" feature to My Podcast Reviews that provides one link to provide to your audience and helps them get to the right directories/apps for their device. You can test this by going to www.lovethispodcast.com/sop Sign up for My Podcast Reviews at www.schoolofpodcasting.com/mpr Table of Contents 06:02 Dave with Ross Brand 08:21 Dave with Jeff Sanders 12:11 Dave with Carie Barrett 17:15 Join the School of Podcasting 18:45 Dave on Dealcasters 23:34 Dave on For the Love of Podcasting 26:11 What To Do With the "Wrong" Audience 31:41 Because of My Podcast: Ross Brand Mentioned In This Episode The 5 AM Miracle Book by Jeff Sanders also available on Audible Profit From Your Podcast: Turn Your Listeners Into Livelihood My Podcast Reviews Subscribe and Follow Plugin SEO for Podcasters Course, Zita Christian from Ritual Recipes David Hooper of Big Podcast Join the School of Podcasting Check out the Love The Podcast Link and subscribe to the show. This is episode 743 of the School of Podcasting which is part of the Power of Podcasting Network.

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things interesting. I asked my audience what thought made things interesting. Thanks to everyone who contributed including: Craig From http://www.inglespodcast.com/ Thomas from www.novelmarketing.com Harris from Wild Talk (XFL Podcast) Orlando from www.hablandodetecnologia.com/ Carey from Podcastification Andres from Colmillo Roquero Brandon from Florida Focus Podcast Bill from the Stroke Cast Kim from the Pharmacist's Voice Sean Whaley from Tourpreneur, Spybrary and Radio GDR Full show notes at www.schoolofpodcasting.com/742 Conclusion It's not that attention spans are getting smaller (they are not) but more our ability to know what we want and identify when we are NOT going to get it has grown. Know your audience, and give them what you want. Be your honest, transparent, vulnerable self to hold their attention. Use tools like your voice, your pacing, to grab their attention. Never stop your passion from coming out. Let people hear your passion. Keep in mind you are somewhat doomed. If you stay 100% consistent, your audience may get bored. If you branch out and try new things, you may upset those who want the show to never change. I know... so be ready to embrace that no matter what you do - some people will leave. Include any of these six to be more interesting: Tone of voice Pacing Passion Stories Autonomy Vulnerability Start Your Podcast Today - Join the School of Podcasting When you join today you can immediately start taking the online courses and: Enjoy step by step tutorials Live group coaching Private Facebook group filled with other brilliant podcasting minds. Join worry-free with our 30-day money-back guarantee. Start Your Podcast Today Mentioned In This Podcast Tyler Perry Episode on the School of Podcasting Podcast Talent Coach Podcast Review Show Podcast Rodeo Show Dave's Patreon Page Buy Dave a Coffee Discounted "Teacher's Pet" Podcast Consulting

Elizabeth Benton is known as a health and nutrition guru, but to me, she is more of a "mindset guru." She is someone who has dug herself out of being $130,000 in debt, and has lost (and kept off )150 lbs. My audience from the Logical Weight Loss podcast told me I HAD to read her book, Chasing Cupcakes (get it for free on Audible), and once I finished her book, I checked out her Primal Potential podcast and downloaded all of her episodes. I was thrilled when she agreed to come on the show and explain how podcasting has boosted her business. SPONSOR: School of Podcasting Get access to step by step tutorials, a private Facebook group filled with brilliant podcasting minds, and live group coaching and access to me. Join worry-free with a 30-day money-back guarantee. Join Today Topics With Elizabeth Benton 7:16 How Long Did You Run Your Business Without a Podcast? 8:31 Did you hesitate to start your podcast? 9:11 People have STONG Feelings about Eating Healthy 11:24 How has your podcast impacted your business? 12:53 Because of her podcast ______. 14:01 Have you interviewed your clients on your podcast? 14:32 How do you keep going? 16:29 Favorite Piece of Feedback 17:36 Elizabeth shares about expectations in relationships 20:43 Advice for a new podcaster 22:20 You attract people who are like you. My Favorite Takeaways I want to be challenged because in that I learn. If you don't want to roll an ankle don't play basketball if you don't want people to disagree with you Don't ever say anything out in public. The advantage over email is people can listen to episode four. They can't read your fourth email. If you're having fun, stay in the game. Stay consistent. Don't just do podcasting because podcasting is hot. It's only hot if you're really good at it. Podcast Rewind I appeared on The Brave Files podcast with Heather Vickery talking about some of my biggest fears and how I overcome them. The show features people living courageously. I also appeared on the Business of Podcasting show with Charley Valher. We talked about taking steps to make sure your podcast connects with your audience. Without a connection, you won't be able to monetize your show. Profit From Your Podcast Pre-Order 30:29 Dave's book "Profit from your podcast" is being released 9/28. You can pre-order today. The book contains oroven strategies to turn listeners into a livelihood. I Need Your Thoughts in Interesting 31:48 Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind? If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to “riff” on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020. Go to www.schoolofpodcasting.com/queston Mentioned In This Podcast Elizabeth Benton on the Logical Weight Loss Podcast Elizabeth Benton's Book "Chasing Cupcakes" on Amazon and Audible Elizabeth Benton's website Primal Potential and Podcast Primal Potential Episode on Expectations Question of the Month Start Your Podcast at the School of Podcasting Amazon Music adds Podcasting on YouTube Got podcast questions? Schedule a Coaching Session Today Just want to support the show? Consider becoming a Patron.

Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized after a year that the show just wasn't producing the results he needed. Today he shares the mistakes he made, and how he came back to podcasting with new strategies and insights that resulted in his podcast (the business of podcasting) being the number one way her is driving customers to his business at Valher Media. Topics Include: 02:41 Charlie's Services 05:14 Charlies Hired a Team for His First Podcast 07:59 What Was Missing? 10:44 How did you come up with the new formula? 12:19 Position Yourself as the Expert 14:45 Can You Niche Down Too Far? 15:54 Three Ingredients of a Niche 16:40 Charlie's Original Call to Action 18:07 Having the Right Topics 22:11 Was it Hard To Try Again? 25:13 How Long Until You Saw Results? 26:57 How do you pick topics? 29:32 Interviewing Potential Clients 33:22 Did You Make Any Technology Mistakes 34:59 Most Memorable Feedback 39:55 What's Working Now? 40:41 How Do You Grow Your Podcast? 43:04 Insights Into Charlie's Prices Great Takeaways Position yourself as an expert I want to talk to my audience so they feel like I've been watching them. When creating a niche, consider the demographic, the service/industry, and if this is for Beginners/Intermediates/Experts His audience is now quoting the podcast in his approval form. They say things like, "This podcast was made for me." The 5o,00 budget did not result in success. You can't buy an audience if your content doesn't connect. Question of the Month DeadLine 9/25 Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind? If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to “riff” on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020. Submit your answer at schoolofpodcasting.com/question Mentioned In This Podcast The Business of Podcasting Show Valher Media Rodecaster Pro and Zoom Podtrack P4 Audio Technica ATR2100 USB Microphone. Join the School of Podcasting

As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the TV show Black AF on Netflix as there is always a hidden history lesson. (a writer and producer) plays a television writer and producer (named Kenya Berris). In one episode the main character (who is a movie and television creator) is worried about giving feedback to a fellow black creator, and also is worried about what others might think about his films and content. In sone scene, Kenya meets Tyler Perry who might know from his movies feature Madea. This is a character played by Perry. She is a tough, elderly African-American woman. She 6'2" and 365 lbs. Diary of a Mad Black Woman—2005 Madea's Family Reunion—2006 Meet the Browns (cameo)—2008 Madea Goes to Jail—2009 I Can Do Bad All by Myself—2009 Madea's Big Happy Family—2011 Madea's Witness Protection—2012 A Madea Christmas—2013 Boo! A Madea Halloween—2016 Boo 2! A Madea Halloween—2017 A Madea Family Funeral—2019 Transcript from Black AF Featuring Tyler Perry In the episode, Kenya asks about the website Rotten Tomatoes. ---- Kenya Barris: Go to Rotten Tomatoes. Tyler Perry: But let me just tell you about the tomatoes. I don't fuck with 'em. Kenya Barris: No tomatoes? Tyler Perry: I don't give a damn about a rotten or a fresh none of that means shit to me. Kenya Barris: That's amazing. What about critics? Tyler Perry: I don't give a fuck Kenya Barris: I guess that's amazing. Tyler Perry: Can I just tell you why? Listen, man, I know that I'm telling stories that my folks want to see. I'm talking from our point of view. We're speaking a language. We're speaking a shorthand that we get, and that white people don't necessarily get. Nina Simone said this and I never forgot that she said, "You will use up everything you got trying to give everybody what they want." You got to focus man you know what I do? I super serve my niche. We speak like we're talking we know each other - we get it. There's a lot of times I see shit that wins Oscars and I be like, what is this shit? I walked out halfway through it. I don't get it. I feel like they feel the same way about my work. They don't get it, which is all cool. My mother born in Jim Crow South In Louisiana, right down the street from Mississippi where Emmett Till was murdered. She told me the value of being who I am of my blackness. She said, "Don't you ever let anybody tell you who you are, you know who you are, you know where you come from." I watched her stories, I watched her struggles and that's what I'm telling. I'm telling the stories that I come from, and that's why they're winning. Because people are recognizing themselves in these stories, no matter how crass that people think they are, no matter what the critics are saying, Oh, I don't get this shit. I don't understand what is. I don't give a fuck because I'm talking to us. That's why millions of people are watching my shows every week. That's why people keep showing up and sending the movies to number one. I'm talking to us connecting with us. You know, I'm saying? Let me tell you what you're doing, you're trying to get them to approve you. That's when I don't get why niggas run around trying to get white folks, "Please tell me I'm special. Oh, give me your Oscar. Oh, let me know I'm all of these things that you want me.." Fuck that. Tell your story. Live in your own life in your own culture. Tell your own experience. Ain't nobody gonna tell you how to be you. You hear what I'm saying? Kenya Barris: I do man. I really fucking do. Tyler Perry: Good. ---- Now keep in mind that this is Kenya Berris playing himself and the same for Tyler Perry, but the more I got into researching Tyler Perry the move I loved his message. It's Not How You Start - It's How you Finish Tyler grew up in Louisiana with his mother and an alcoholic father who would beat both he and his mother. His Success Didn't Come Overnight Tyler started with plays. His first play cost $12,000 to put on. He expected to get 1200 people, and instead he got 30. It Starts With Knowing Your Audience Tyler Perry knows white critics are not going to get his movies. He doesn't care because he got feedback from someone who saw the movie "Diary of a Mad Black Woman" and she said, "In two hours, you got my sister to do what we've been trying to do for twelve years - leave an abusive relationship." (source) His Attitude on Feedback In his book Higher is Waiting, he states, "What's more, you need some naysayers in your life. You need people to challenge your point of view. Your job is to look for the truth in their negativity. For instance, sometimes I'll get a bad review. And my first defensive reaction is to think it's completely off the mark. Once I give myself a moment and allow my initial reaction to be released, I'll read it again to see if there's anything I can learn from the review. If it's pure vitriol, well, I let it go. But if there's some truth, even

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting? You may be surprised that your top ten pages on your website are the same as the top ten episodes of your podcast? Why, you might have more keywords in your notes that attract google. People may be linking to your episode which can boost "Google Juice" (your rankings). WHAT ABOUT TRANSCRIPTS? I was listening to The Business of Podcasting a great podcast with Charlie Valher from Valher media (Charlie will be on this show in the future), and he was interview Stephan Spencer who is one THE SEO people on the planet. While we often say, "This person wrote the book on..." Stephen actually wrote the book on SEO (Search Engine Optimization) The Art of SEO. It's 994 pages. Here is what he had to say about transcripts: But the key thing here is you're creating something in an audio format and although Google is getting better at taking that audio and doing something amazing with it, like turning that into searchable content on its own, you can't just rely on that. A lot of people don't have time to listen to podcasts and they like to just scan through articles, but nobody wants to read a transcript. Who's gonna get excited about reading a transcript with a bunch of the back and forth banter and not cutting to the chase? Having an article made out of the transcript, however, is a very powerful strategy and if you have an hour-long show or a half-hour-long show, that's a lot of textual content. -Stephen Spencer the Business of Podcasting show. Transcribed by https://otter.ai Google Analytics Google Analytics is a great free tool that enables you to pull insights about your website visitors. The best part is its free. It is very robust. There are ways you can flatten the learning curve with Google Analytics. One is to take the free course(s) offered by Google. One of my favorite tools that takes that data and creates easy to understand reports is Monster Insights. Check out the video on Monster Insights Tracking Clicks In WordPress, many people use a plugin that is free/premium called Pretty Links. There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. Thirsty affiliates is a very similar plugin for about the same price ($49/year). If you want something even more powerful (especially for affiliate links) check out Lasso which can even check the stock at Amazon for your links, and much more. It starts at $19/month. URL Shortener Pro is only $19. The advantage of these plugins is they enable you to reinforce your brand's website while making an easy to remember. For example, www.schoolofpodcasting.com/subscribe will take you to my subscription page. If someone asks me where to subscribe, I have one link with all the apps. If someone asks about the Podpage service, they can go to www.schoolofpodcasting.com/podpage. For my Patreon account that I promote on the Ask the Podcast Coach show I use www.askthepodcastcoach.com/awesome What if you don't use WordPress? How Do You Track Clicks? bit.ly Many people use bit.ly which I did, but I found something that really changed my opinion of bit.ly. While you can setup a bit.ly link to point at a long URL that makes it easier to remember if later you want to change that link - you can't. This is why I started researching this topic. Then on August 13th, they added the feature to update a link see announcement. However, you have to pay for this feature ($35/month). Rebrandly One company called Rebrandly was started based on the pain point of "I can't change my destination URL in Bitly." With Rebrandly you can have up to 500 links and have up to 5000 clicks per month for free. You can have up to 5 custom domains. If you're looking for a free tool to track clicks this seems to be the tool. They have 550,000 happy customers. If You Want to Do More Track Clicks (Marketing?) Click.org Click.org allows you to do A/B Split testing, and you can have one link for people in one part of the world, and another link used for others in a different part. For marketing people it adds the tracking pixel. So now when you send someone to a website that is not yours, you can add a pixel to retarget them. This is much more of a marketing tool and may be overkill for those who want to just have a link to give to their audience. Pixle.me Pixle.me is all about retargeting. It is the primary feature you see when you go to their website. For example, you could send people to a post on Medium and then they would see your Facebook ads when they go about the Internet. They have a tool where you can send someone to an Amazon site (for example) and make YOUR email pop up box appear. While they have some fun marketing tools if you want to change the destination URL (the feature that launched this investigation) it will cost you $24 a mont

The Zoom Podtrack P4 is coming out next month (from what I hear) and this appears to be a game-changer for those podcasting on a budget. Here are some of the features of the Zoom Podtrack P4: Zoom Podtrack P4 Podcast Recorder Four mic inputs with XLR connectors Four headphone outputs with individual volume control Gain control knobs and mute buttons for each input Phantom power for all XLR inputs Automatically prevent feedback from call audio using the Mix-Minus function Easily connect your phone using the TRRS connection Trigger sound effects using four assignable Sound Pads with 11preset sounds All input sources can be recorded on separate tracks 16-bit /44.1kHz audio WAV Records directly to SD, SDHC and SDXC cards up to 512 GB 2-input, 2-output USB audio interface Class-compliant mode for iOS compatibility Up to four hours of use with just two AA batteries or a USB power supply Can be powered via 2 AA Batteries Can be powered via USB or Zoom AD-17 AC Adapter Comparing the Podtrack P4 to the Rodecaster Pro Zoom P4 VS Rodercaster Pro Zoom Podtrack P4 Manual (pdf), Price: Zoom Podtrack P4 is $199 Rodecaster is $599 Audio Processing: The Rodecaster has built-in APHEX audio processing and mic modeling. There is a "big bottom," an aural exciter, a compressor, and noise gate. The P4 has a low cut (to cut out unnecessary frequencies) and a limiter (to make sure you don't peak and distort). ThePodtrack P4 does have very powerful preamps that are very quiet. The Rodecaster also features a built-in ducking option so if the host is in channel 1, and someone tries to talk at the same time this feature (which can be turned on and off) will ensure the host (mic 1) is heard. Sound Pads: The Rodecaster has 8 pads for sound effects vs the 4 on the P4. If you're doing things live and want the ability to play sounds with a press of a button. As both the Rodecaster and the P4 have the ability to plug a phone in and you could use an app like Backpack studio which enables you to have a ton of sound pads. Slider Vs Knobs The Rodecaster has sliders vs the knobs on the P4 Storage: The P4 has a SD card, the Rodecaster has a micro SD Card. On their website, the Rodecaster mentions Micro SD up to 256 Gigs. The Podtrack P4 mentions card up to 512 Gigs. Both of those sizes are huge. Bluetooth: The Rodecaster has built-in Blue Tooth, the P4 has an optional BTA-2 Bluetooth option ($49) Recording Sample Rate: The Rodecaster records in 48khz/24-bit, the P4 is 44.1khz/16 bit. While I don't feel this makes that much of a difference (as in the end your podcast is listened to in earbuds, car speakers, and portable speakers). However, if you're doing anything with video, your video editor will be happy you have the ability to record in 48khz. Number of Tracks: The Rodecaster can record up to 8 tracks, the P4 records up to 4 Both units provide a stereo mixdown, and in addition to the mic inputs, they provide tracks for the pads. The Rodecaster has the ability to turn off the multi-track recording. Recording Into Your Computer Both send a stereo mix to the computer (great for live streaming), but the Rodecaster can also send map individual tracks to channels. Interface The Rodecaster has a touch screen. The P4 has a simple to use menu system. Markers The Rodecaster has the ability to add markers (which can be very useful for editing) While other room recorders have this feature the P4 does not ) Outputs The Rodecaster has 4 headphones out in addition to a stereo out. The Zoom P4 has four headphones out. Footprint:The Rodecaster is 14" X 11" the P4 4.1" X6.1.' This might be important for those with smaller desktops. The P4 is 1/4th smaller than the Rodecaster. For my friends across the pond the Rodecaster is 350 mm x 275 mm the Podtrack P4 is 112 mm x 155 mm Warranty: RodecasterPro: Limited 1-Year Warranty with 1 Additional Year upon Registration. (source BNH). Podtrack P4: Limited 1-Year Warranty (source BNH). If you're looking for a great sounding unit, and never need to record more than four sources, this is a great unit. Audio snobs will complain about the lack of ability to record in 48khz/24hz but 44.1/16 will be fine for something that is heard in-car speakers and earbuds. Some will complain about sliders vs knobs. The knobs help cut the footprint which gives you your desk back. If you want to achieve the tone of the rodecaster you will need to invest in some plugins. If you're on a budget and want an easy way to record separate tracks including the phone, this is worth checking out. Just don't drop it. Check out the Zoom Podtrack P4 The Zoom ZDM-1 Dynamic Microphone I must confess that the Electrovoice RE320 has been my mic for many years. It's also close to $300. The ZDM-1 comes with a pop filter, "stand" a cable, and headphones for $120. I didn't think it was fair to compare it to the RE320 so I pulled out the Rode Podmic (another microphone designed for podcasters for around $99). Both microphones are very well built, and when I kid ab

HOUSEKEEPING: My book, Profit Grom Your Podcast UPDATE. If you're asked to confirm your sale, please say yes. Podcasts are continuing to get more and more popular with millions of listeners worldwide. In some (few from what I've seen) cases, people with very popular or very niche shows can charge what some people call a "Guest Appearance Fee." While I understand that some of us are trying to at least pay for the cost of production with our podcasts, but there are some things to think about before you go charging people to be on your show. SUPPLY AND DEMAND I know some people were charging to be on your show (in some cases four figures) to be a guest. The law of supply and demand can be summarized as the smaller the supply for something the more your can charge as long as it has value (or perceived value). Why? Because you can't get it anyplace else. If you show has a HUGE audience and people are banging on your door to be on your show, this might indicate a high demand for people to be on your show. If your show is super niche, it may be the only podcast on the topic. If a potential guest wants to do a deep dive on Viking history, there may not be that many podcasts to contact. Remember when sponsors are paying you money it is to get in front of your audience. If a guest thinks you have a large chunk of the audience they may be willing to pay to get in front of them. MANAGING DEMAND WITH YOUR PRICE When you have too much demand on a product as you can't keep up, one strategy is to raise the price. When I was a working musician some of the bars I played had a $5 cover charge. Why? Because if you were willing to pay $5 just to get in the door there was a good chance those people had disposable money to buy food and drinks. This way your bar was full of your target audience. If you have a TON of people BEGGING to be on your show, charging for an appearance might slow the demand. It might shorten the line to get into the guest chair, and only those who KNOW that you have their target audience will bust out the cash to sit in that seat. If this sounds like a good idea, lets take a second and look at this a little deeper. Take a Long Look in the Mirror If you were to go to Google is your show one of less than five other podcasts on your subject? Are you the only pigmy pony podcast? Do you have a large audience? Not many people can say they have a super-niche podcast with a large audience. Here are some other things to consider: Enjoying the Extra Money This Would Bring In TV Talk shows (due to the union) pay their guests to appear on the show ($726 per episode by some accounts) but that is for a show with millions of viewers. According to some reports by Marketwatch 30% of adults have no emergency savings at all (if you make 50,000 a year). If you go up to $150,000 a year 25% of people are still living paycheck to paycheck. My point is without some discipline, there were always be more month at the end of the money. What might happen is you have an extra $1000 a month and you get those braces for the kid, or even worse have a second child (and those little boogers are expensive). Now what was extra money to put into your savings, or add some breathing room, is now being spent every week. It is no longer "extra"money. Now You NEED Guests to Pay When your back is up against the wall you do things you may not be proud of. Now you start to accept any guest as long as they pay. I've been there done that. While I had a job when I graduate from college I still took a job as a janitor at my church to help pay the bills. I had student loans to pay, and I needed to save up money to move into an apartment. My Dad (who had a degree in computers) took a job as a convenient store manager working the night shift. You do what have to do not because you want to, but because you have to. This Could Cause a Negative Spiral If your guests don't fit your audience, and they don't deliver value, you might lose your audience (and remember that is what people are paying for - to get in front of your audience). If your audience goes away, so does the demand to get in front of them. For me (again an opinion), you don't really need to sell me your guest and provide tons of street cred when you introduce your guests. I trust you that you're not going to bring on someone who won't deliver value. Potential FTC Issues The FTC Guides, state that at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make. 255.5 states, "When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed. " For me, by having them on your show, your audience tru

Patreon is having what appears to be some serious legal issues created by a loophole in their terms of services. Today I talk about seven different options each with their own strength. Patreon Subscribestar Supercast Memberful MyLibsyn Podbean Buy Me a Coffee Ko-Fi Full Details, videos, and more at www.schoolofpodcasting.com/735

There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast feed. When you learn to shave, you have to learn how to hold the razor properly. The Radio Analogy Let’s start with some analogies. Radio is broadcasted on a frequency. That frequency is then deciphered by a radio receiver, which turns it into music. Podcasting is syndicated via your feed and is deciphered via an app. So you had DJ to Frequency to Radio. Now you have podcasters to feed to app. In radio, you had to make sure your radio tower was always operational. If the tower had an issue, you were no longer broadcasting, and your station went dead. With podcasting everything, I mean EVERYTHING is tied to your feed. Guard it with your life. Change of Address Forms The other analogy I want to bring here is the change of address form. I’m going to be moving later this year, and when I am finished set up,at my apartment, I’m going to fill out a change of address form with the US Post office that says,”Any mail going to Dave Jackson at his apartment should now be delivered to his house.” Here is the problem you want to avoid. What if your favorite pizza place was at 123 Main Street, and they moved. They had no website, and when you dialed their phone number it said it was disconnected. You LOVED their food, but you had no idea where to get it. If a radio station moved from 98.7 to 100.2 and didn’t let their audience know, you would have to scan the dial searching for your favorite station. When you move from one feed to another without doing a 301 redirect you strand your audience who is still looking at your old (dead) feed. How Did This Happen? So how did the guy who warns everyone to be careful when dealing with feeds shoot himself in the foot? I did this late at night (post-midnight right before I was heading to bed). Looking back we always have 20/20 vision, but I’m pretty sure this not when I’m at my sharpest. You might say I got, "Too comfortable with the knife." What I mean by this is if you do something dangerous over and over, after a while, you get comfortable, confident, and potentially end up cutting yourself. If this had been a client’s account I was working on, I would’ve shut off all distractions, double and tripled checked my steps, and things would’ve been fine. In my case, I knew the procedure, logged in, copied, and pasted and was getting ready to head to bed. I was too comfortable with the knife. In looking at my stats, it appears I came away with a bruise instead of needing stitches. I Appeared on the Krisk and Kristine Show You can check out my appearance on episode 48 of the Kris and Kristine show. Link to episode 48. Update on Conferences Podfest is doing and online conference while trying to set a Guinness World Record. I will speak at that event. Podcast Movement will be in person in 2021 in Nashville, and in 2020 they have moved to an online event. Ready To Start Your Podcast? Join the School of Podcasting worry-free with our 30-day money-back guarantee. You get access to: A private Facebook mastermind group filled with brilliant podcasters. Step by step tutorials to get you from idea to world domination. Live group coaching several times a month in different times zones. Go to www.schoolofpodcasting.com/start

Today we revisit the topic of Impostor Syndrome (something we talked about in episode 627), as you won't believe who has impostor syndrome (the whole, "Why would anyone listen to me???). We also share what your favorite episode is and why (some pretty amazing answers thanks to all who participated). Join the School of Podcasting Worry Free Worry about sounding bad or unprofessional? Worried about buying equipment you don't need? Worried you'll make all those common mistakes that podcasters make? Then quit worrying and join the School of Podcasting. You get step by steps tutorials, live group coaching, a private mastermind group, and priority email support. You also get a 30-day money-back guarantee (so you can join worry-free). see www.schoolofpodcasting.com/join Because of My Podcast - I Got to Interview Tony Danza Willam shares the hoops he had to jump through to get Tony Danza on his podcast. Listen to the episode at https://unpro.podbean.com/e/ep-23-tony-danza-part-1/ Garth Brooks and Impostor Syndrome In the docuseries Garth Brooks - The Road I'm On there is a great segment where you learn Garth is the top-selling solo artist of all time, and at the same time is hiding in his hotel room afraid nobody will show up to his concert in central park (they did, almost 1 million people did - making it the largest concert in central park). Nothing you start ends up where you thought it would. (think about that and I believe you'll find it is true). We worry about failure. I'm listening to a book on Audible called Exactly Where To Start by Philip M Jones. He makes a great point about failure and mistakes. First, understand the difference between a failure and a mistake. A mistake is incorrectly doing something that you knew specifically how you were supposed to do. A failure is trying something you've not tried before, and it working out differently than you hoped for. Seeing these differences instantly empowers a difference in your acceptance between the two and possibly helps you become more excited about your future failures. - Philip M Jones Exactly Where to Start Get the Audio Book For Free Take a second and list all of the hard things (or things you perceived as hard at the time) that you have accomplished. You've done more than you think. What Is Your Favorite Episode and Why? While this wasn't planned, I love that many of these episodes involved people trying something new, or stepping out of their comfort zone. Thanks to all who participated: Veronica -Fat Loss Success Stories Anthony -Route 66 Podcast Dan Based on a True Story Arnie The Football History Dude Dave - Dealing With My Grief Curtis -Retrozest Podcast York - Poetic Earthlings.com Scott Amazing Maine Podcast Bill Monroe - Stroke Cast Matt - The Author Inside You Dave - The School of Podcasting August Question of the Month With so many people answering this month's question who have been doing this a while, How do you keep going? (or why haven't you quit)? For those who have NOT started a podcast yet, What is holding you back? Go to www.schoolofpodcasting.com/question to answer before August 28th, 2020. Mentioned In This Episode Overcoming Impostor Syndrome Exactly Where To Start- Book/Audio Book August Question of the Month Work With My - Podcast Consulting Free Audible Book Overcoming Impostor Syndrome Table of Contents 00:56 Because of My Podcast - 03:20 Join the School of Podcasting Worry Free 04:21 You Won't Believe Who Has impostor Syndrome 10:09 Overcoming Impostor Syndrome 13:05 Mistakes vs Failure 15:39 What is your favorite episode of your podcast 40:26 August Question of the Month 43:00 pod.events 44:09 What is coming 45:13 Bloopers

Glenn "The Geek" Hebert and Jamie Jennings have been doing a ninety-minute daily show Horses in the Morning since 2010. If you listened to the show 24 hours a day it would take you 150 days to listen to all the episodes. That is a HUGE amount of work along with finding sponsors, booking over 6000 guests, facilitating contents and more. Today they share their secrets to longevity while keeping their sanity. Horses in the Morning is part of the Horse Radio Network. Quick Housekeeping 01:07 Answers for the Question of the Month 01:30 Vote For School of Podcasting at Podcastawards.com Surviving and Thriving After 2500 Episodes 06:54 How Did You Find Each Other 08:01 Shaping the Concept 10:54 What have you tried that didn't work? 12:29 6000 Guests Over the Years 16:10 Radio vs Podcasting 18:16 Handing Bad Days 20:43 How do you keep finding new content? 24:25 Because of My Podcast Story 25:58 Interacting With Patons 28:19 How Have You Gone This Long and Stayed Sane? 33:43 Glenn Knows Where the Episode is Going 34:41 Bring Your Passion 35:38 Don't Quit on a Bad Day 37:11 Tips for Wanna Be Podcasters 41:25 Bloopers Main Take-Aways Glenn and Jamie only promote products that they would use. Consequently, 98.5% of their listeners buy those products. They use the Patreon account to allow their listeners to get closer (and appear) on the show. They put hours into show prep and know exactly where the show is going. They keep trying new things to keep the show fresh. Some of their best segments "just happened." They never talk except on the show so they don't have to recreate conversations in their episodes. Question of the Month What is your favorite episode of your podcast and why? Answer by 7/24/20 at www.schoolofpodcasting.com/question Ready to Start Your Podcast? Join the School of Podcasting worry-free with a 30-day money-back guarantee and get access to step by step tutorials, live group coaching, and a private Facebook group filled with brilliant podcasting minds. You also get direct access to Hall of Fame podcaster, Dave Jackson via priority email support and when needed video conferencing. Join today at www.schoolofpodcasting.com/join Need Some Honest Feedback on Your Show? Get your show reviewed by 30-year radio veteran Erik K Johnson, and 15-year podcasting veteran Dave Jackson in addition to getting exposure on the Podcast Review Show. We go over every inch of your podcast, your website, your goals, and make sure they are in alignment with your content to deliver maximum results. Get reviewed today.

I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses I thought I would share my opinion on the best practices. Have a Topic You Are Passionate About, as in REALLY Passionate about. Next week you will hear Jamie from Horses in the morning talk about her L O V E of horses. In the past I have said you need the passion that a sixteen year old boy has for getting his driver's license. WHY: Because when you first start out, it will be awkward, and you will still be getting comfortable behind the mic. You will have next to no audience and it is soul crushing to put that much work into something and have next to nobody listen to it. When you have that passion, you will talk about it even if nobody is listening. Know Your Target Audience I know, "But Dave you just said I don't have an audience." I know, but who is the person that should love this content. Also, I don't mean "34-48 year old Women. That is identify who they are. I mean KNOW THEM. Go hang out with them, and find out what makes them tick. WHY: One of the biggest fears is sounding stupid. How do you avoid this? By knowing what your audience needs (we cover this in the planning your content course, as well as "Content is King" course). Know WHY You're Podcasting Every podcaster says "It takes more time than I thought" when you start a podcast (for the record it takes more time than you thought for many things if you think about it). Starting a podcast is easy. Start is GOOD podcast can tricky. You've identified who your audience is, and what your topic is, but the why can help shape the content. If you're trying to keep your brand in front of your potential customer you might do three five minute podcasts a week. If you want to be seen as an expert, maybe you do a weekly 20-minute show where you answer a question. If you're trying to grow your network, maybe you do interviews with other people in your field. WHY: When you start to achieve your goal, it puts gas in your tank. If you are NOT achieving your goal you know you need to adjust the content or turn up the marketing. Get The Best Equipment You Can Afford I typically say you can sound pretty good for the price of an Xbox (about $300). By the time you get a microphone and some sort of interface, etc. You're looking between $70-$300 depending on how many co-hosts you have, etc. WHY: Look at the top 200 shows in Apple and see how many were recorded using their phone (although you can make "OK" recording with your phone when used correctly). Have A General Idea Of How a Podcast Works I've been driving since I was 16. While I don't know enough about my car to work on it. I do know enough to do some basic troubleshooting. WHY: By understanding the mechanics of a podcast you can avoid a lot of unnecessary panic when your episode doesn't appear in an app a few minutes after you press publish. It's YOUR Show Aisha Tyler said at Podcast Movement one of the biggest reason she loved her podcast was because it was HERS. Don't interview people if you're not sure they are a good fit. If you don't want to talk about a topic, don't. If you do want to talk about a topic - do. It's your show. Make Yourself Available Everywhere I talked about this in the episode about growing your downloads, WHY: A boss walks into the board room and says, "I just heard this (insert name) podcast on the way in it was great. Everyone pulls out their phone but some people subscribe on Apple, Google, Spotify, Overcast, Stitcher, etc. Don't Pick a Release Date Until Your In All the Apps I had this happen to me. My new show Grow Your Community was in Apple, but NOT in Overcast (even though Overcast pulls from Apple). In the same way that bands in the 80's wouldn't pick a date for their CD release party until they had the CD in their hand, don't pick your "Launch" date until your show is available to SUBSCRIBE. Be Appropriate but also you might consider if you're going to swear or not in your show. When you do you get pulled from India and other countries. I actually listened to the "Losing 100 Pounds" podcast and the host dropped an F-bomb in the first 15 seconds. This was followed by a flurry of other no safe for kids type of language. About 20 minutes she finally mentioned that she curses like a sailor and if you don't like that you should tune out. I'm no prude, but she sounded like a 13-year-old out behind the barn seeing how many swear words she could work into a sentence. Again, it's HER show she can do whatever she wants. There were MANY 1 star reviews that just said the swearing was over the top. Edit Your Podcast There are editors for newspapers, magazines, books, TV, movies, but you are the person on the planet that everything that comes out of your mouth is perfect. Really? Radio people can not believe people who choose to "keep it real" and just publish as-is.

I hear so many podcasts that do interviews and they start their podcast by pulling a clip from the interview. Today we talk about why this may not be the best strategy. The interview snippet should build anticipation Piques the curiosity and makes them want to know more Some people pull clips that make people go WHAT WAS THAT? Many times these clips are long (I wouldn't make then any long than 10-15 seconds if not shorter) and just leave the listener confused. ROLL THE CLIP If you think about it movies use trailers to motivate people to come see the movie. They also send the starts on talks shows who often have a clip of the show. When the hosts ask, "Does this need setup?" the answer is almost always yes. Some back story is needed to have the clip make sense. In some cases podcasters are creating a clip, placing it at the very beginning of the episode and there is no "setup" and the clip leads to confusion. SPONSOR: Start Your Podcast Worry-Free at the School of Podcasting You're worried you'll sound stupid. You won't as I show you how to know exactly what your audience wants. You're worried about the technology? Don't be as I have step by step tutorials to walk you through the whole podcasting process. Need some help along the way? I do live group coaching multiple times per month, you have priority email support, and a private Facebook group filled with brilliant podcasting minds. You also have a 30-day money-back guarantee so if you're not happy you can get your money back. Go to www.schoolofpodcasting.com/start Mentioned In This Episode Start your podcast worry-free at www.schoolofpodcasting.com/start New Media Show With Adam Curry No Agenda Show Kim from Toastmasters101.net Kim from thepharmacistsvoice.com Come to the table podcast Podcast Rodeo Show (get the beginning of your show reviewed). Podcast Review Show - Full Review Grow Your Community - Coming Soon

Today we hear stories of different people who have had doors open due to their podcast. Your podcast typically is not a business. It is a business card. Your podcast can be used to network with other people and companies, help you get employment, and help secure opportunities. Mentioned in This Episode Joe Rogan and he was interviewing John Stewart Emly Prokop from the Story Behind Podcast getting a book deal Moxie LaBouche of the Your Brain on Facts got a Book Deal My book comes out in August Profit From Your Podcast David Hooper got a radio show when he mentioned he could turn it in a podcast. Music Business Radio ( a program he still does and produces as a podcast along with Big Podcast, and Red Podcast). Dave shares this story as part of the bonus content for the audio version of this book BIG PODCAST. Audiolympics Podcast Talent Coach Erik's episode on Partnerships Podcast Review Show SPONSOR: FOCUSRITE Check out the interface selector tool that helps you pick the right model for you at their website. Ready to Start Your Podcast? You can join the School of Podcasting on a Monthly, Yearly, or a Three-Month Mentoring Program. If you need feedback on your show sign up for a Podcast Review Join worry-free as there is a 30-day MOney-back Guarantee. Full show notes at schoolofpodcasting.com/729

If you hate WordPress but want something a little more powerful than the built-in website that comes with your media host then you might want to check out Podpage. Today I interview the create Brenden Mulligan Learn Podpage for Free Sign up at www.schoolofpodcasting.com/learnpodpage Want to play with it for free? Check out www.schoolofpodcasting.com/podpage Question of the Month: Who Is Your Dream Guest? 03:10 Scott Johnson 05:15 Jim Collison 06:04 Jill and Chris 07:30 Kris and Kristine 10:03 Dave Jackson Profit From Your Podcast Now Available for Pre-Order Dave's new book "Profit from Your Podcast" is now available for Pre-Order. He is looking to get as much word out about it as possible. If you think I'd be a good guest for your show, I'd love to be on your show and help promote my appearance. Sponsor: Focusrite * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website.

I've been holding "podcast happy hours" during the pandemic. This is a place when some of us just wanted to talk to someone besides the cat. In one of those sessions, Scott Johnson from What Was That Like? shared how he ad success swapping episodes with another similar podcast. This got me thinking about strategies to grow your audience. This episode is sponsored by Focusrite Mentioned in This Episode What Was That Like? Podcast Horse Radio Network episode 677 - All about doing interviews and being interviewed All the episodes featuring Glenn the Geek TeePublic - for Shirts Sticker Mule for Stickers Mangools - Keyword Tools Social Warfare plugin. wisestamp.com - Cool Email Signatures Erik's Audience Amplification Course Start Your Podcast Today Go to www.schoolofpodcasting.com/start Full show notes at www.schoolofpodcasting.com/727

As a Marine Biologist, Andrew Lewin from Speak Up for the Ocean Blue podcast (available in directories like Apple, and Google) just wanted to talk about treating the ocean better and keeping it safe. That was less than 10 years ago, now he's a key figure at Ocean Related events, and is becoming THE podcast about ocean conservation. Today we will hear parts of Andrew's story. SPONSOR: FOCUSRITE * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. Start Your Podcast Today Go to www.schoolofpodcasting.com/start Andrew Lewin Opens Doors With His Podcast 03:12 When did you get the podcast bug? 03:56 When did he start his podcast? 05:40 What kept him going when he first started his podcast? 07:08 Why he didn't tell anyone he was podcasting? 08:25 Andrew gets invited to a conference. 10:50 Andrew was worried about negative feedback. 12:56 Andrew's relationship with Duke University. 14:02 Are these conferences for his job? 17:47 Changing your publishing schedule, what did your audience think? 20:27 Work-Life Balance? 21:38 Did his audience comment on his schedule changes? 23:10 How does his day job feel about his podcast? 24:24 The Toronto Zoo Podcast opportunity. 25:06 TV Show opportunity. 26:19 How do you promote your show? 29:10 Advice for new podcasters Andrew has even begun helping people podcasts on his own site www.speakupforblue.com Dave is Speaking This Weekend 35:15 I'll be speaking at indiepodcon.com and the Utah Podcast Summit. Question of the Month 37:04 Who would you like to have on your show and why? Be sure to tell us about your show and your website at www.schoolofpodcasting.com/question Homework For White People 37:51 If you are not a person of color please, its time to get educated. Watch the documentary called The 13th on Youtube. Listen to "Seeing White." You will be amazed at what you learn. Corrupt politicians have not gone away at the local, state, and federal governments. We need to pay attention and vote them out. Rent the movie Slay the Dragon an Amazon. We need to vote these corrupt people out of office who don't do what we want. We need serious prison and justice reform in this country.

My last episode had a typo, and a mistake in the audio ( I said the deadline for June's question of the month was in February). Today we're going to talk about how to fix things when you make a mistake in your podcast. SPONSOR: Focusrite * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. How to Fix a Mistake In Your Podcast You publish an episode, and you're listening back to it in Apple Podcasts and then OH NO! You hear a mistake. What do you do? Go back to the software you used to create the file and fix the mistake (re-record, eliminate silence, whatever the mistake was). Then export the file using the exact same file name as the original. Then replace the file on your media host (video below). How to Fix A Typo in Your Podcast Show Notes To fix a typo go to whatever tool you use to create your feed and remove the typo and save your changes. It will take up to 24 hours for the update to appear in the Apps. What Happens if You Upload a Repaired Episode with a Different File Name? If you upload your new "updated" file with a different file name, it will take up to 24 hours for Apple (and other apps) to update to see the new file (which means it won't work in the app). Learn from Your Mistakes Once you fix your mistake, don't just move on. Take a second and assess why this happened? Is there anything you can do to avoid this in the future. I always listen to the episode (speeded up) before publishing it. Every time I don't - those are the episodes with the issues. Do you have too much on your plate? Are you trying to hit a self-inflicted deadline that may not be super important to your audience? We all make mistakes, but smart people learn from their mistakes. REALLY SMART people learn from other people's mistakes. Because of My Podcast - I Got to Meet Gary V 23:05 I've said in the past your podcast is not your business, but it can be your business card. Today Mike Simmons from Just Start Real Estate podcast explains how his podcast lead to him meeting Gary Vaynerchuck. If you have a "Because of my podcast " story, I'd love to hear it. Question of the Month 25:11 What guest would you LOVE to get on your show? (and Why). Go to www.schoolofpodcasting.com/question to answer by June 26th. Don't forget to mention your show, and where we can find it (website). The Truth About Transcripts 25:43 I've been saying that Transcripts are not the best solution for "show notes" as we don't talk like we write and we don't write like we talk. Yet some people preach how "more words equals more visitors." I was listening to the Marketing School show and Neil Patel (a SERIOUS SEO GURU) and Eric Siu (Major Marketer) explained how they paid to have really good transcriptions and it didn't do anything for their show. It's better to take the transcripts and work them into a blog. ID3 TAGS and SEO? 27:23 ID3 tags are stored inside your mp3 file. People keep obsessing over them and the reason I've heard is they feel it affects their SEO. While apps are transcribing the content of the show for better search, to the best of my knowledge they are not looking at ID3 tags. ID3 tags are only used if someone pulls a file out of the feed (for example they download your episode off your website and listen on their computer. ID3 tags used to have a much more significant place in podcasting, but this has diminished over the years. However, I still add ID3 tags to my files as it takes all of 10 seconds. My Take on Joe Rogan Joe Rogan got $100 Million. Good for Joe? Joe is a content creator, and technically he's not a podcaster anymore (but the audience thinks he is...) The big takeaway is Joe proved that GOOD content is valuable. Ready to Start Your Podcast? Go to www.schoolofpodcasting.com/start Join worry-free with a 30-day money-back guarantee

Question of the Month: Focus Groups 01:43 Currently, I'm obsessed with focus groups. Why? Because every time I hear someone talking about growing their audience the absolute last thing they mention is their content. So I asked my audience if they had ever used a focus group and Max from Aviation News Talk and Sharon from All God's Women both share how they had got some feedback and both feel they would benefit from it. Recently I did some market research that had me way out of my comfort zone but the information I received was worth the discomfort. 02:26 Max from Aviation News Talk 04:34 Sharon From All God's Women 06:02 We All Benefit from Constructive Feedback Facebook Vs Mighty Networks On a previous episode, the hosts of the Wealth Without Wall Street were interviewed and mentioned how they had grown their overall revenue by 300%. One of its key ingredients was a Mighty Network. When I looked into this tool, I found it to be the swiss army knife of building communities (and if you want it - revenue). With Facebook losing 15 million in the last two years source and trust getting lower and lower why not move a separate mobile-friendly location where YOU are in control of your community. Jessica Shamora is the Head of Brand and Growth at Mighty Networks and came to answer my questions: Jessica Shambora and talk about Mighty Networks and how you can use them to build community. We talk about why a Mighty Network is better than Facebook and more (see chapter markers for more details). Check out Mighty Networks Get Some Feedback on Your Show Two experts with over 40 years of combined experience go over your podcast, your website, your goals, and help promote your show. Go to: www.podcastreviewshow.com June Question of the Month 47:16 This month's question is "Who would be your #1 guest you want on your show?" I need your answer by June 26th. Go to www.schoolofpodcasting.com/question Start Your Podcast Today Join the School of Podcasting Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee Go to www.schoolofpodcasting.com/start

While many podcasters create content as a hobby, today we talk with Daryl Grove (who along with his cohost Taylor Rockwell) create the Toal Soccer Show. Today we talk with Daryl to go over how they make their show, how they interact with their audience, and how they developed the relationships with advertisers and their private membership. 01:35 Why is This Good? I came across the trailer of the show Once upon a Gene and was floored by the emotions that bubbled up to the service. It makes you laugh, cry, and think. The vulnerability of the host sharing her thoughts sucks you in. Her courage to share her disappointments, I found it amazing. Check out the show at effieparks.com Also, Effie was on the latest episode of the Podcast Roundtable 07:16 Introduction to Daryl Grove Delivering Content You Can't Get Any Place Else to a Niche Audience 09:03 Interview with Daryl Grove Sponsor: Before you go promoting your show, shouldn't you get some honest feedback on what is and what is not working with your show? When you order a podcast review you get TWO consultants with over 40 years of combined experience in radio and podcasting. We look at your episodes, audio quality, the flow of content, alignment fo content with your goals, your website, and more. You also appear on the Podcast Review show (for added exposure). Get reviewed today at www.podcastreviewshow.com/reviewme 42:33 Question of the Month 44:09Free "Ohio" Webinar Tonight at 7 PM ET 45:18 Your Podcast Website Webinar Mentioned in This Episode effieparks.com - Once upon a Gene Podcast Roundtable Moonclerk Subscriptions Podcast Review Show The School of Podcasting Total Soccer Show Free "Ohio" Webinar Tonight at 7 PM ET Your Podcast Website Webinar

You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts: LinkedIn started on May 5, 2003 LinkedIn has 332 million members 2 new users join every second 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months ) 107 million users are in the USA alone The average time a user spends on LinkedIn is 17 minutes per month 25 million LinkedIn profiles are viewed every day One in three professionals on the planet are on LinkedIn You can increase your LinkedIn views by 11 times by including a photo 41% of users visit Linkedin via mobile 56% of members are male 44% of members are female 30,000 long-form posts are published on Linkedin every week 13% of LinkedIn users don’t have a Facebook account 59% of Linkedin users don’t visit Twitter LinkedIn users spend 26% of their time on LinkedIn using the mobile app source https://www.jeffbullas.com Interview With Karen Yankovich Karen built her multiple 6-figure businesses by learning how to blend high-touch relationship-based marketing with practical business online savvy, and she brings that success to her clients as well. Her mission is to empower entrepreneurs to build highly profitable businesses doing what they love, all while making an impact. Connect with Karen on LinkedIn Check out her Good Girls Get Rich Podcast Check out her free training at wwwfreelinkedinworkshop.com 07:04 Karen Yankovich Interview 08:00 Facebook vs LinkedIn - The Difference? 09:00 Connect or Not Connect with Everyone? 11:01 Top LinkedIn Mistakes 13:24 What Can Podcasters Use LinkedIn For? 15:00 Your LinkedIn Profile 16:55 Articles Vs Posts 18:13 LinkedIn Sales Navigator 20:52 What Does LinkedIn Mean By Active? 21:25 How much time does it take to see results? 25:03 Who is Your Audience? 26:30 The benefits of clarity 28:35 What was the thing that stopped you from publishing? 29:19 Best Feedback from your podcast 30:18 Best LinkedIn Story 32:30 What Does Karen Offer? 38:03 Question of the Month My Main Takeaways Here again, we hear how Karen has a clear idea of WHO she is talking to and trying to reach. LinkedIn is not magic, but it helps you build relationships. Relationships can be magic Don't just contact people and connect to make your numbers grow. You should have a plan. Start a conversation. Do your homework and know who you are contacting so that first impression is a little warmer. Get Some Honest Feedback on Your Podcast Dave Jackson (15 years in podcasting) and Erik K. Johnson (30 Years in radio) will listen to your show, listen to the goals of your show, evaluated your website, audio quality, flow on content and let you know what you're doing right (so you can do more of that) and give you tips on how you can "polish" some parts of your podcast. For more information see www.podcastreviewshow.com/reviewme Check out previous shows in Apple and Google We Are Podcast Online Event www.wearepodcast.com Question of the Month I'm becoming obsessed with focus groups thanks to watching the TV Show The Profit on CNBC. I see people who are starting to market their show (or wonder why it may not be growing as fast as they want) and it always appears there has been a lack of honest feedback from people you feed would enjoy your show (your target audience). For May the question is again somewhat open-ended. The topic? Focus groups. Did you assemble any feedback? Would you be interested in getting feedback on your show? If you were to start one, do you have any ideas or insights? Send in your answer by May 22nd, 2020 at www.schoolofpodcasting.com/question be sure to mention your podcast and website. Dave's Podcast Half Time Newsletter Get insights into new tools, podcast news and more (unsubscribe any time) See www.schoolofpodcasting.com/newsletter Ready to Start Your Podcast? Check out www.schoolofpodcasting.com/start

Last year I met Brent Besham and She Podcast Live and hear about Poddit. In this interview, you'll learn what Poddit is, and how you can use it. Full show notes at www.schoolofpodcasting.com/721 Time Table 03:03 Poddit Interview - Brent Basham 14:43 A Guest Questionnaire 22:11 What Podcasters Can Learn From Michael Jordan 24:22 Focus Groups Tips 27:47 Website Webinar May 20th 28:13 Descript is Pretty Cool 31:16 SOP Housekeeping What is Poddit? People are using email, they're using Google forms, and we're moving a direction to really try to solve that pain point for podcasters where they can push everything to our platform, use our platform. To coordinate and integrate, like the scheduling and all the different parts of it. It could be the central place for coordination of the interview and all the details and reminders, and there's a lot of things. The Goal of Poddit? Poddit wants to be the best way to connect for your next podcast interview. There's a lot of facets to that on each side of the mic and they are exploring and expanding on both sides. Poddit Preview Video Click here to watch the Poddit Preview Video Your Podcast Website Webinar This free webinar will cover what you can do on your website, best practices, and some new tools you can use to create a great looking, highly functional website. Go to www.schoolofpodcasting.com/webinar Question of the Month Did you use any kind of focus group for your podcast? If you did what did you learn, if not why not? I need your answers by May 22nd, 2020. Be sure to mention your podcast and website (slowly) see www.schoolofpodcasting.com/question Mentioned In This Episode Poddit.net Text Expander The Ultimate Guide to Doing and Being Interviewed Other Resources For Finding Guests from podcastingresources.com Interview with Andrew from Podcastguests.com School of Podcasting Poddit Page Start Your Podcast Join worry-free with a 30-day money-back guarantee go to www.schoolofpodcasitng.com/start

Because of My Podcast Kevin from the AP Professor Check out Kevin's book "Pandemic Tracking: A survival Guide for College Faculty." Check out Kevin on the Podcast Review Show Contributors Arnie Chapman _ Football History Dude Joan Wheeler - Culture Rich Podcast Darwyn Dave - Dealing with My Grief David Oliver Kling Sacramental Whine, and Midgard Interactive Kris from Kris and Kristine Clay Groves From Fish Nerds Zoe and Sammy From the Daily Chicken Podcast York From Poetic Earthlings Dennis Trumpy - Sleep To Healthy Stephen Indrisano - Stephen King Boo! Club Kim Newlove - The Pharmacists Voice Timothy Kimo Brien - Create Art & Podwrecked Mike Thomas - Innopsis Podcast Links to All Items at the Website http://www.schoolofpodcasting.com/720 Time Table 00:43 Because of my Podcast 05:09 What Do You Use to Make Your Podcast 06:07 Arnie Chapman Football History Dude 08:30 Joan Wheeler Culture Rich Podcast 12:09 Darwyn Dave Delling with My Grief 16:37 Dave - Sacimental Whine - MidGaurd Interactive 18:37 Kris - Kris and Kristine Show 21:04 Clay Groves - Fish Nerds 23:44 Zoe & Sammy The Daily Chicken 25:06 York - Poetic Earthlings 26:10 Dennis Trumpy - Sleep to Healthy 28:05 Steven Indrisano - Steven King Boo! Club 32:59 Kim Newlove - The Pharmacists Voice 39:46 Tim From Create Art 42:55 Mike Thomas - Innopsis Podcasts 46:19 Dave - School of Podcasting 50:41 May Question of the Month Become a Paton http://www.schoolofpodcasting.com/support

Podcasting Goes Over 1 Million Active Podcasts According to the Site My Podcast Reviews, there are now over 1 million active podcasts. They define “active” as any podcast that has published at least one episode in the last 90 days, and “inactive” as any podcast that has not published any episode in that same time." So what does this mean? Podcasting is not a fad Podcasting works Podcasting is continuing to grow Does this mean you are too late. NO! Really podcasting is just getting warmed up. There is still 30% percent of the US that hasn't listened to a podcast yet. Wealth Without Walstreet's Russ and Joey Discuss How Podcasting Boosted Their Business Today we are joined by Russ Morgan and Joey Mure from Wealth Without Wallstreet. This interview was done during a pandemic, children were home from school so my guests Joey and Russ retreated to their closet and to their car to find a quiet place. You have to use what is available and if that is a phone line- that's what you use. This had some great takeaways 07:27 Starting with no real plan 08:44 The Original Community 10:14 Community Tools (Mighty Networks) 11:26 Podcasting Enhanced Their Services 13:03 Behind the Scenes of the Community 16:10 How their business has changed 17:58 Their Prospects are Better Educated 19:39 How do you know your podcast is good? 22:15 How Do They Choose Their Topics 25:57 Because of My Podcast 29:31 Things That Didn't Work 34:32 Special Deal from Russ and Joey 38:06 Question of the Month Reminder 39:31 Ready To Start You Podcast? 44:04 Bloopers I love that they built a place for their community to find out what they needed (using Might Networks) and they invited their guests to do open Q&A and invited them into their community. You can join their community and take charge of your finances by going to www.wealthwithoutwallstreet.com/sop Podcast Quick Launch Back Open As I only allow so many people in the mentoring program at the same time, it was not available for a little while. Those people have gone through the program and it is not available. Click HERE for more information. This Month's Question For April, “What do you use to create your podcast?” This could be hardware, software, business tracking, organizational if you use it in some capacity with the creation of your podcast.” We need your answer by April 24th, 2020. Go to schoolofpodcasting.com/question More Detailed Notes at www.schoolofpodcasting.com/719

As a podcast consultant and coach, my biggest struggle is not getting people to pick a name, or artwork, or finding the right gear. Those are all a walk in the park. My hardest part is getting people to start. First I need them to press record, and then I need them (after a few practice runs) to press publish. Then once I get them to publish, you have to be ready to pivot and tweak your podcast unless you think you got it 100% perfect on the very first try. Today I share stories and insights from Danny Elfman Kevin Smith Jeff Dunham Matthew Dicks Bouncecast Software Review See the video podcast review www.schoolofpodcasting.com/bouncecastreview Podcaster Happy Hour Need a place to come hang out and chill. Looking for a place to come and just have some conversations and relax? Check out www.podcasterhappyhour.com Question of the Month What do you use to create your show? Answer at www.schoolofpodcasting.com/question Ready To Start Your Podcast? Start Your Podcast Today Join the School of Podcasting Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee Start your podcast today. Click Here Mentioned in this Episode What was that like podcast with William Hung? Storyworthy Book Speak Up Story Telling Podcast Jeff Dunham on WTF Kevin Smith Interview Danny Elfman Masterclass The Podcaster Attitude – Your Biggest Tool For Success Juggling the Podcaster Attitude Overcoming with Imposter Syndrome

The Train Wreck That is the Tiger King is in the Top 10 of Netflix After the fourth person had asked me if I had watched the Tiger King on Netflix I decided to give it a try. It's not good. I got about halfway through and only watched the second half looking for closure. It's bad people behaving badly. I was on a Zoom call with my family and my brother had not seen it yet, and as he put it "everybody is talking about it." The whole family said the same thing, "it's awful, its a waste of time." I'm pretty sure he's going to start watching it. Why? Well here are some things podcasters can gleam from Joe Exotic (i.e. The "Tiger King"). Table of Contents: 01:27 I'm in Facebook Jail 21:53 Focusrite Studio Makeover 23:17 Misty Phillip from Spark Christian Podcast Conference 37:23 Podcast Rodeo Show Promo 39:00 Consulting with Dave 39:45 Danny Pena Connects with His Audience 42:19 Question of the Month Promo 43:08 Get On the Podcast 44:32 Bloopers Joe Exoctic is Unique Joe lives in the middle of nowhere Oklahoma. Even by "Florida Man" (home of bizarre behavior) standards Joe Exotic is very unique. I'm going to kind of spoil the show, so if you haven't watched and it and plan on doing so, now is the time to stop reading. Joe is a gun-toting, country music singing, gay, polygamist, Youtuber, who likes to blow things up at his zoo where he has tigers, alligators, and other exotic animals while he manages his campaigns for President and Governor. He is what some people might call "a character." I could go on, but I think I've made my point. Joe Had a Unique Product That Solved a Problem Joe would breed tigers and take the cubs on tours to small where people could pet them and get their picture taken. It's like Santa with claws and teeth. Much like Santa, Joe was taking in the cash because he was providing something you can't get anyplace else. Consequently, he was making some serious cash. Joe Lost Sight of His Audience Joe's arch-nemesis is Carol Baskins who is also "unique" in that her very rich husband disappeared a few years ago making her rich and they never found his body. Carol runs a large cat "Rescue" that looks a lot like a zoo. She has an army of volunteers who work for her. She is basically doing the same thing Joe is (has a large plot of land where people can see large Cats in cages) but Carol has a WHY. Some people become fans of what you do, other people become fans of people because of why they do it. Carol helped Joe's mall tour get shut down. Instead of looking for another solution, another product, or another animal, Joe got distracted. Instead of talking to his audience and asking them what else they might want, he became 100% obsessed with competition. Joe Started To Compare Himself to Others Joe did some things right. He reached out to other large cat owners (who are also living "differently" than most people) and attempted to mimic their success. However, as time goes on you see Joe simply go from hating Carol Baskins, to obsessing over her. His only "TV Show" seemed to be him talking about Carol and what a bad person she was, and how she couldn't bring him down, etc. Joe forgot he was the Tiger King, and became the Carol Baskins King. Comparison is the Thief of Joy The more Joe obsessed over what Carol was up to, the less he focused on his audience. You don't see him looking into adding creating better environments for the cats that might also get the audience closer to the cats. I once lead classes on Microsoft Office to the staff of the Akron Zoo. That is their whole purpose. Making an exhibit that made life enjoyable for the animals while getting the audience as close as possible and keeping both the animal and audience safe. Over the years their audience has grown and their prices have risen as well as you get a great experience and don't have to spend an hour driving to Cleveland. Surround Yourself with Good People The part of the story that tugged at my heart more than the Tigers, was one of Joe's husbands has lost most of his teeth due to a meth problem. He stuck around Joe because Joe bought him guns, trucks, and another thing (and he got to pet large cats). Joe treats his staff horribly, takes them for granted, and creates a revolving door of workers. Things Do Not End Well When you are deprived of joy and become frightened, angry, or any other emotion that is not calm and collected you can make bad decisions. Joe is the king of bad decisions. It turns out that Joe had actually killed some of his older cats, and if you want to watch more disturbing things on Netflix watch Don't F*ck with Cats. Misty Phillip From the Spark Christian Podcast Conference I was honored to speak at the Spark Christian Podcast Conference last year. It was an amazing event, and the mind-boggling part it was thrown together in very little time. In this interview with Misty Phillip (who also has a podcast), she gives some behind the scenes of how she pulled this off. Key points include: She released control to s

I thought it would be a good idea for Radio Personalities (DJs) to have a podcast. I know that they often lose their jobs due to the consolidation of stations, automation, genre changes, and more. However, I only thought it was a good idea. I didn't know because I only know to podcast, Erik K. Johnson is the Podcast Talent Coach and co-host of The Podcast Review show and he's been in radio 30 years and is a program director for iHeart Media. So I asked Erik for his opinion and he gave me three reasons radio personalities should have a podcast Note: Most of this post was transcribed from the recording, so when you read "We" it's Erik and iHeart (not Erik and myself). Three Reasons Radio DJs Should Have Their Own Podcast Built-in Demo Freedom To Talk About Whatever You Want Develop a Deeper Brand Be sure to read the contract and know what you're signing. Mentioned in this Episode Thanks to: Arnie from www.footballhistorydude.com Steve Stewart from www.stevestewart.me Brande Ushio from https://fandompodcast.com/ Table of Contents 1:43 Focusrite Studio Makeover 3:46 Revisit Bad Audio 5:26 Three Reasons Radio Personalities Should Have a Podcast 17:07 Say No to Puke Voice 19:53 Question of the Month Ready to Start Your Podcast See www.schoolofpodcasting.com/start

What do people mean when they say "Bad Audio" well I made some. You will hear where some strategies DO create bad audio and others (using your phone may not be horrible). SPONSOR: Focusrite Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep discount on Squadcast, consulting and more (I wish I could enter). To enter the contest go to http://bit.ly/PSM_Dave-Jackson Mentioned in this Episode Samson Q2u Childless by Choice Sound Off Podcast Podcast Rodeo Show Start Podcasting Worry Free Join the School of Podcasting and get access to: Step by step tutorials Private Facebook group filled with great podcasting minds Live group coaching sessions Priority Email support Go to www.schoolofpodcasting.com/live 30-Day Money-Back Guarantee Table of Contents 01:30 Focusrite Studio Makeover 03:31 Defining what Bad Audio Sounds Like 03:54 Built-in Camera Mic 04:42 Built-in Laptop Mic 05:36 Recording into Voicememo on My iPhone 06:12 Samson Q2U in the Bathroom 07:29 Using Blankets 08:09 Dave in His Closet 09:01 Blue Yeti in the Bathroom 10:34 Blue Yeti under Blankets 11:01 Blue Yeti in the Closet 12:26 Blue Yeti on a Desk 12:55 Q2U in the Closet 14:31 Trying to Clean Bad Audio 16:16 Do Portable Audio Booths Work? 20:15 Noise Gate Example 21:56 EQ Settings to Try 24:59 EQ Examples 26:38 Podcast Rewind 29:44 Some Light Reading 31:30 March Question of the Month 32:02 schoolofpodcasting.com/725

The Corona Virus Closed My School and I Need a Podcast NOW Across the US (and the world) schools are closed to try to reduce the number of people spreading the Carona Virus. This makes it very hard for teachers who still need to deliver lesson plans. With this in mind, I've made a video that shows you how to turn your lesson plans into a podcast. It's free, and the strategy uses free tools. Sponsor: Focusrite Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep discount on Squadcast, consulting and more (I wish I could enter). To enter the contest go to http://bit.ly/PSM_Dave-Jackson Free Video Set Up Your Podcast in 20 Minutes Click HERE to get access to video Wait, am I giving away the School of Podcasting stuff? No. Starting a podcast is easy. Starting a GOOD podcast is not. There is no "define your audience," and "define or why" or "check your band alignment" here, this is simply putting content (that may or may not sound great) on the internet for people to listen. Tips for Working From Home Avoid working in a room with a television. I've got tips on staying focused in a previous episode. In some cases, close the door to "block out" the rest of your home (to avoid distractions). What Does The Caronoavirus Mean For Podcasting? In some cases, your audience may be bored. They may find themselves with "Free time." I believe in one of Michael Hyatt's books he says when situations like this arise look around and say "what does this enable me to do that I normally don't do." Spend more time with your spouse and children. Read a book (or listen to a podcast) Clean your house (that's my plan this weekend) See who can use the smallest amount of squares to wipe their butt. Watch some cooking videos and cook from home. I made a dish last night called "Not Chipotle" that was chicken, rice, lettuce, cheese, and a bit of french salad dressing. Create an online mastermind Jump rope, push-ups, dust off the treadmill. Watch Saturday Night Live (it's still on) (or even better) Go to bed early. Eat all those things in the fridge and freezer that you bought by accident (asparagus! what?). New food is exciting (and often freezer burnt). There is a feature on your phone that if I understand this correctly you can "Call" (Whatever that is ) people and talk to them in real-time. When I was married and things would go left of center, my wife and I would look at each other and say "Well, this is going to be a fun adventure..." Remember where there is a shadow, there is a light. You'll be able to look back and say "I lived through that." Because of My Podcast: Jim Harold has Met a TON of Childhood Heroes Jim Harold has been on this show a few times. He is the man behind the Paranormal Podcast, and recently launch a podcast where he talks to other podcasters called "Podlords." In a recent episode he stated, "You know, I've done different podcasts over the years, some of them have, "caught on," and they are part of my business and I make money on them. There were other shows that haven't caught on as much, but we're just cool to do. Jim did a show called "The Great TV podcast" and it's still available. Jim loves classic TV ( TV from the 60s and 70s). Jim did the Great TV Podcast and he got to talk to Ed Asner who Mary Tyler Moore Show. He got to talk to Marianne from Gilligan's Island. He got to talk to the late Richard Hatch from Battlestar Galactica. Oher interviews were Donnie Most from happy days ( he played Ralph M). Judy Norton from the Waltons. That is the power of podcasting as Jim put it, "If I had called up Ed as an agent and said, you know, I'd like to talk to Ed Asner for a half-hour about his career. I just think it would be cool. Well, that's not gonna happen. I've got a podcast. He has a new play coming out. Can I talk to him? I certainly know that is the opportunity. The people I've gotten to talk to who I would have never had a chance to get that alone aside from being my job has been a great reward. So, I mean, the opportunity, aside from money is tremendous." Jim has been podcasting since 2005 and podcasts full time at www.jimharold.com and does the paranormal podcast as well as other paranormal related shows. He also has many books featuring true ghost stories on Amazon.com Question of the Month For March, “If you have a podcast, have you surveyed your audience? If so what did you learn?”If you haven't surveyed your audience, why not? " Please (if you have one) mention the name of your show (be careful not to say it so fast I don't understand you) and your website (again, nice and clear). I need your answer by Match 27, 2020. Go to www.schoolofpodcasting.com/question Audio Technica 2100X vs Samson Q2u Today I test the Audio Technica against a Samson Q2u, and AT2005 USB. I didn't hear much difference. Keep in mind, you can always tweak these with EQ (equalization) in post-production. Check out my Gear guide for more information. Ne

Today I am recording from Podfest Multimedia Expo 2020 and I capture a conversation with Ronsley Vaz in the hallway after he shares an amazing story about listener loyalty. Sometimes we are our own worst enemy. When we don't give ourselves credit, this belief limits our success. Focusrite Studio Makeover Focusrite wants to help remove any barriers to your creativity by outfitting your podcast studio with products from some of the best brands in content creation. We’ve partnered with them to award three podcasters with a complete studio makeover valued at over $2300 each and the chance for you and your podcast to be featured in a video project produced by Focusrite! For more information and a list of prizes see http://bit.ly/PSM_Dave-Jackson Enter the competition today! Timeline 00:00 Focusrite Giveaway 03:20 Table of Contents 04:33 Because of My Podcast Ronsley Vaz 17:22. Recorded Using an iPhone 18:17. Give Yourself Credit Mentioned In this Episode Book: Amplify: Raise Your Voice, Boost Your Brand and Grow Your Business The Psychology of Entrepreneurship Sarah Mikatel podcasting Step by Step Podfest Multimedia Expo Lou Mongello WDW Radio (Walt Disney World) Storyworthy by Matthew Dicks Get Storyworthy for Free at Audible Start Your Podcast Today Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee www.schoolofpodcasting.com/listen

Descript is software that transcribes your episode and then you can go to the transcript and when you removed it from your transcript, it removes it from the audio. You can fade in and cuts that are a little rough to smooth them out. You can mix in music, have multiple mics go into two different tracks so you can edit the "cough" out from person number two while person number one was talking. Enjoy the live demo of Descript in this episode 712 of the School of Podcasting. Table of Contents 01:09 What is Descript? 08:16 Descript Demo 19:20 How Much Is It? 20:02 Descript vs Otter.ai 22:40 My Podcast Reviews Free Month Dela Extended 24:12 #podrevday March 8th 25:03 Because of My Podcast- Carey Green 29:56 schoolofpodcasting.com/start 30:29 Robin Chsitopherson loved the Glow Episode 33:07 March Podcasting Events 37:57 Bloopers Descript Live Demo - Transcripts are more than just words While many people take the lazy way to show descriptions by thinking transcripts are the golden ticket. In my opinion, transcripts are hard to read and I often click away (which means this is the opposite of what people were hoping for, and Google calls this "bouncing" coming to one page and leaving). A transcript can speed up editing by making it easy to see the parts that definitely need edit, and you will be able to see your crutch words. That is where descript has a very interesting feature. In this video, you see me right-click and erase 14 "ums." Were all the edits perfect? No, but you can use additional tools like fading into a word to smooth out and roughs edit. The price is $10 a month for up to 10 hours of transcription (which is lightning fast). We have a coupon code pec2020 through the end of March 2020 you can get 10% off a yearly subscription. Thanks to Steve Stewart and the Podcast Editors Club, and the Podcast Editors Conference for allowing us to borrow their coupon. Watch Video My Podcast Reviews - Get A Free Month Deal Extended 22:40 I interviewed Daniel J Lewis back on episode 709 talking about My Podcast Reviews which scans all of the apple stores and emails you copies of your reviews (or your competitors) where you can then share them, add them to your media kit, etc. Originally the offer of a free month was to end in February but the free month offer has been extended until March 7,2020. Go to www.schoolofpodcasting.com/mpr to get your free month Podcast Review Day March 8 #podrevday 24:12 Steph Fuccio has started a tradition of picking one day out of the month to review at least one podcast. You can join in on Twitter and Instagram by using #podrevday -more information. Because of My Podcast - Carey Green Carey Green is a podcast editor (see podcastfasttrack.com) and does a podcast about podcasting at podcastification.com but his show Morning Mindset has been growing very quickly, and he is having meetups with listeners, and now he is frequently receiving prayer requests. Carey is now doing one episode where it is Carey praying for multiple people on one episode. Think about the comfort and closeness one must feel to ask someone "Will you pray for me?" Check out Carey's Morning Mindset podcast at https://careygreen.com/ Robin Christopherson loved the Glow Episode Robin does a daily Dot to Dot show about Amazon skills. He has a large audience but was looking for a new way to monetize his show. He heard my interview with Glow.fm CEO and loved it. You can hear it at https://schoolofpodcasting.com/706 If you want to check out my Glow page see www.glow.fm/schoolofpodcasting March Podcasting Events March 3: Podcast Portland Meetup March 4: The Publisher Podcast Awards March 6-8: Podfest Multimedia Expo March 6: Podcast Editors Club, Spots Podcon and others) March 7: Podfest Cairo March 9-11: New Media Summit March 11: Podup Virtual Summit March 16: Northeast Ohio Podcasters Meetup March 17: California Podcasters Association (Oakland) March 17 Virginia Podcasters Association Meetup March 19-20 Become a Podcaster in One Day March 19: Podcast Cracking the Code March 19: Phoenix Podcast Club Social March 31: Columbus Podcasters Meetup For more information see www.podcastingevents.com Ready to Start Your Podcast? Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee Go to www.schoolofpodcasting.com/start

I was in Houston for the Spark Christian Podcast Conference where I was speaking. It was a great event for the first time out of the gate and I met some really cool people. My buddy Sunny from the IPN asked me if I wanted to go see Joel Osteen who runs the largest church in America and is also an author and someone I refer to as "Happy Jesus Man." Jole is incredibly successful (his church is the building where the Houston Rockets professional basketball team played. It's a stadium that holds 16,800 people). I have listened to Joel on and off over the years. I went to feed my spiritually, but I was also there to observe and look for the clues of his success. You don't get this big without doing something right. Time Codes 01:08 Spark Christian Podcast Conference Review 02:38 What Podcasters Can Learn from Joel Osteen 30:52 How did you get over your self Doubt? 41:10 Free Webinar on Equipment 42:19 Have you surveyed your audience? Joel Started As A Geek Joel was the technical person in his church working with his father. He was the lighting tech and worked for his Dad. Joel Did Something Different There is a style of preaching in the church known as "Hellfire and brimstone." This is where you explain to your audience that if you don't accept Jesus you are going to Hell where there will be weeping and gnashing of teeth. Instead of peaching about the horrors of Hell, Joel went to the bible and found all sorts of scriptures that point out how God wants you to prosper. Some have deemed this the prosperity Gospel, and because it's different than what people previously did, this has its critics. This has not swayed Joel from his message. He is covering the bible the way he wants to. He Makes it Easy for First Time Visitors Sunny and I had walked into what appeared to be a side door, and weren't exactly sure where to go. It was easy to identify who the staff was and we just walked up and said, "Hi this is our first time here." The worker knew exactly what to do and before I could blink I was given to a person who was giving me a tour of the building and explaining that there was a book store and if I wanted to buy anything Joel would sign it at the end of the night. He then escorted us to fourth-row center stage seats. I felt lucky. I felt special. The sanctuary was beautiful. They had cool lights in the ceiling and an amazing backdrop behind the band, and a choir made of people of every shape, size, and color. He Honored The Heritage of the Church and What They Believed in He played clips of his father who started the church and acknowledged those who came before him. Oh, I'm sorry this isn't for you... It's for the academy of podcasters. Let's move on. It Was a Well Oiled Machine There were no lags in the presentation. You didn't see the praise band ask, "He should we move on to the missing thing" and then someone says "Yeah, let's do the missing thing. Let's roll the mission intro." When the song was over, the mission people came out, the spoke about a conference that had just wrapped up. They introduced the video about how they were helping with Ebola in Africa and the video clip came on. Everyone knows what was next. They Through in a Curve Ball Their band did two praise songs (very upbeat - very easy to sing along) that engaged the audience. Then one of the soloists on the stage snuck into the audience at the end of the song. She then launched into an old Christian classic "Nothing but the blood" from the back of the auditorium so the people in the back now get the same view as those in the front. Most music performers pull this trick in concerts. They went back to singing more songs from the front of the stage. Pacing and Anticipation This is a great tip for those narrative style storytellers. They kept the service moving with the music, but about five songs into their performance their backdrop which looked like the galaxy with millions of stars started to reveal the word JESUS in big bright letters as the band hit a crescendo. The place erupts into applause, the band plays louder, hands are raised into the air and as the final notes of the song fade out Joel Osteen takes the stage and opens his message with prayer. Everybody Knows and Does Their Part The band multiple guitar players, keyboardists, and hundreds of backup singers, they all worked together to deliver the song in the best way that connects with the audience. The security for Joel was extensive. They were very good and kept him safe while allowing people to meet and greet him after the service. If you have a show with a host and a co-host someone is driving the show and someone is color commentary. Know Your Point and Back It Up Joel's message could be boiled down to this. "When you're in a bad situation you should still help others who are having problems." All of these scripture references helped illustrate his point. This is similar to the book I recommend Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with

Table of Contents 01:29 How Do You Compete Against Large Networks? 06:44 25 People Vs 1 09:42 Two Things That Kill Podcasts 11:52 Buying an Audience 15:32 Life Without the School of Podcasting 17:01 So How Do You Compete? 19:24 Jet Ski vs Cruise Ship 21:53 Downloads are only ONE way of measuring Success 24:28 Free Webinar 2/26 25:01 Golden Mic Announcement 34:23 Where I Will Be 34:45 Question of the Month I hear this question a lot: How am I supposed to compete? It'll be something like I've been podcasting for three years. There are these other podcasters who I'm pretty sure are buying their audience. They're spouting their numbers, and they're gigantic. How am I supposed to compete with somebody like that? I totally understand that question. Here are some things to consider: You Can't Compete Because its a good visual. How would a seventeen-year-old boxer compete against the champion who has held the title for six years? You don't put that kid in the ring. He's going to get killed. The experience, the stamina, he just isn't ready. He is completely out of his league. But I've Been Podcasting For Three Years But Dave, I've been podcasting for three years. You say that in some cases, you know people who are really starting to make a difference with their podcast at three years mark. To this I say"Uh-huh," but here are some things that we need to think about. We never know what's going on behind the scenes with a podcast. You might have a job (or two) and a spouse and some kids. The other podcast may not have any of those. Can you imagine how much free time you would have to promote if you didn't have any other activities and could focus on your podcast 100% of the time? So if you look at podcasters from the outside, there's a person with a podcast here, and another podcaster over there and you think they are the same and they are not. We have no idea what is going on behind the scenes. They might have a background in selling and your background is in teaching. Radiolab thanked 25 people at the end of their show. I am an army of one. Can I compete? In 2015ish I was up for a Podcast Movement Podcast Award and one of the shows in my category was Reply All. I was competing against them. I've also had my Logical Weight Loss podcast compete against Jillian Michaels. Can we compete? Yes. The minute you turn on the microphone you are competing. Some of the things these teams of 25 use you don't need (original music?). While great production is like icing on a cupcake, if its all icing (and no cupcake) that doesn't work (see serial season two). The Two Things That Kill a Podcast BABIES Babies are so selfish. It's all about them. All they scream is feed me, wipe my butt, I want a nap. That can really get on your nerves (kidding). COMPARTING YOUR PODCAST TO OTHERS When you say "how do I compete" at the hear you are comparing your show to others, and that can seriously do nasty things to your content. If you ever feel yourself comparing yourself - STOP. STOP COMPARING YOUR SHOW TO OTHERS. You need three things to create good content: Your attitude Your health The support of those around you (see this episode for a deep dive into this subject). There is no competition I am a co-host on the Podcasters Roundtable with Daniel J. Lewis and Ray Ortega. Technically both of these people are my "competition" but they are not. Why? Because you can listen to me on Monday, Daniel on Tuesday, and Ray on Wednesday. As long as you deliver value, you're safe and don't have to worry. You Can't Buy An Audience You can buy an opportunity for people to hear your show, but you can't pay them to listen. Your podcast needs to provide value so they will come back because they want more. Holly Barey is beautiful. In 2004 they put her in a Catwoman suit, spent a million dollars to my $82 million (a loss of 18 million). On Rotten Tomatoes the movie has a ranking of 9 out of 100 with 197 people voting. In 2009 Disney worked on a movie called John Carter based on a popular book. According to Wikipedia is the most expensive movie ever created. It was a super popular book. It's kind of a sci-fi fantasy thing. It had a young, hot actor from Friday Night Lights, which was a very popular TV show here in the States. Yeah, they lost $200 million on that movie You cannot buy an audience. And upon the release, it received a mixed critical reception. In other words, it wasn't any good. There are great visuals. It had a great soundtrack. It had great action sequences. But the biggest criticism was toward the characterization and this thing called the plot that movies have, and you kind of need a good plot, you need a story. It's the content. It's delivering value. And apparently, this movie did not deliver value because it lost them $200 million. And I remember seeing all the ads for this movie, that all the promotion. Before You Start Spending Money to Grow Your Podcast I see a lot of people who say, "I'm not getting enough downloads and they turned to Facebo

Today we introduce a new segment, "I told you so!" I also have a great conversation with Daniel J. Lewis from My Podcast Reviews. get a special deal at www.schoolofpodcasting.com/mpr Watch Quick Demo

Audience Engagement In a previous episode about Glow.fm I talked about how hard it is to obtain an engaged audience and you might be lucky if you get 5% engagement. This week on the finale of The Good Place they mentioned the Podcast Radio Lab, and on a previous episode of Radio Lab they mentioned how 29,000 people are helping to pay for the production of the podcast. The interesting thing is due to their massive audience 29,000 is not even 1% of their audience. I bring this up not to depress you, but so we can all move forward making informed decisions. Eric Nuzum Eric Nuzum is the cofounder of Magnificent Noise and creator of iconic podcasts. Over the past 14 years, he has made podcasts that routinely top the charts, appear in yearly “best of” lists, win awards, and generate hundreds of millions of downloads. He started NPR’s podcasting efforts in 2005 and remained that effort’s chief creative and strategic force for the following decade, leading NPR to become the largest distributor of podcasts in the world. Eric developed some of NPR’s most successful podcasts, and continued that record of success during his tenure as Audible’s leader for short-form content and podcasting. In 2019, he co-founded Magnificent Noise, a podcast production and creative consulting company based in New York City. Eric’s book on audio and podcast creation, titled Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling. Today we talk to Eric and talk about 03:56 Eric Nuzum Interview 15:39 How do you estimate the size of an audience 18:08 The 10 Word Challenge 25:57 How do Indies Compete with NPR? 29:32 Fixing a Flat Stats Issue 31:23 Lessons from Taylor Swift 33:22 The History of Podcasting Mentioned in this Episode Start your podcast at the School of Podcasting The RIGHT Podcast Gear Free Webinar Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Magnficant Noise More About Eric Nuzum