School of Podcasting: Expert Tips for Launching and Growing Your Podcast

If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things interesting. I asked my audience what thought made things interesting. Thanks to everyone who contributed including: Craig From http://www.inglespodcast.com/ Thomas from www.novelmarketing.com Harris from Wild Talk (XFL Podcast) Orlando from www.hablandodetecnologia.com/ Carey from Podcastification Andres from Colmillo Roquero Brandon from Florida Focus Podcast Bill from the Stroke Cast Kim from the Pharmacist's Voice Sean Whaley from Tourpreneur, Spybrary and Radio GDR Full show notes at www.schoolofpodcasting.com/742 Conclusion It's not that attention spans are getting smaller (they are not) but more our ability to know what we want and identify when we are NOT going to get it has grown. Know your audience, and give them what you want. Be your honest, transparent, vulnerable self to hold their attention. Use tools like your voice, your pacing, to grab their attention. Never stop your passion from coming out. Let people hear your passion. Keep in mind you are somewhat doomed. If you stay 100% consistent, your audience may get bored. If you branch out and try new things, you may upset those who want the show to never change. I know... so be ready to embrace that no matter what you do - some people will leave. Include any of these six to be more interesting: Tone of voice Pacing Passion Stories Autonomy Vulnerability Start Your Podcast Today - Join the School of Podcasting When you join today you can immediately start taking the online courses and: Enjoy step by step tutorials Live group coaching Private Facebook group filled with other brilliant podcasting minds. Join worry-free with our 30-day money-back guarantee. Start Your Podcast Today Mentioned In This Podcast Tyler Perry Episode on the School of Podcasting Podcast Talent Coach Podcast Review Show Podcast Rodeo Show Dave's Patreon Page Buy Dave a Coffee Discounted "Teacher's Pet" Podcast Consulting

Elizabeth Benton is known as a health and nutrition guru, but to me, she is more of a "mindset guru." She is someone who has dug herself out of being $130,000 in debt, and has lost (and kept off )150 lbs. My audience from the Logical Weight Loss podcast told me I HAD to read her book, Chasing Cupcakes (get it for free on Audible), and once I finished her book, I checked out her Primal Potential podcast and downloaded all of her episodes. I was thrilled when she agreed to come on the show and explain how podcasting has boosted her business. SPONSOR: School of Podcasting Get access to step by step tutorials, a private Facebook group filled with brilliant podcasting minds, and live group coaching and access to me. Join worry-free with a 30-day money-back guarantee. Join Today Topics With Elizabeth Benton 7:16 How Long Did You Run Your Business Without a Podcast? 8:31 Did you hesitate to start your podcast? 9:11 People have STONG Feelings about Eating Healthy 11:24 How has your podcast impacted your business? 12:53 Because of her podcast ______. 14:01 Have you interviewed your clients on your podcast? 14:32 How do you keep going? 16:29 Favorite Piece of Feedback 17:36 Elizabeth shares about expectations in relationships 20:43 Advice for a new podcaster 22:20 You attract people who are like you. My Favorite Takeaways I want to be challenged because in that I learn. If you don't want to roll an ankle don't play basketball if you don't want people to disagree with you Don't ever say anything out in public. The advantage over email is people can listen to episode four. They can't read your fourth email. If you're having fun, stay in the game. Stay consistent. Don't just do podcasting because podcasting is hot. It's only hot if you're really good at it. Podcast Rewind I appeared on The Brave Files podcast with Heather Vickery talking about some of my biggest fears and how I overcome them. The show features people living courageously. I also appeared on the Business of Podcasting show with Charley Valher. We talked about taking steps to make sure your podcast connects with your audience. Without a connection, you won't be able to monetize your show. Profit From Your Podcast Pre-Order 30:29 Dave's book "Profit from your podcast" is being released 9/28. You can pre-order today. The book contains oroven strategies to turn listeners into a livelihood. I Need Your Thoughts in Interesting 31:48 Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind? If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to “riff” on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020. Go to www.schoolofpodcasting.com/queston Mentioned In This Podcast Elizabeth Benton on the Logical Weight Loss Podcast Elizabeth Benton's Book "Chasing Cupcakes" on Amazon and Audible Elizabeth Benton's website Primal Potential and Podcast Primal Potential Episode on Expectations Question of the Month Start Your Podcast at the School of Podcasting Amazon Music adds Podcasting on YouTube Got podcast questions? Schedule a Coaching Session Today Just want to support the show? Consider becoming a Patron.

Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized after a year that the show just wasn't producing the results he needed. Today he shares the mistakes he made, and how he came back to podcasting with new strategies and insights that resulted in his podcast (the business of podcasting) being the number one way her is driving customers to his business at Valher Media. Topics Include: 02:41 Charlie's Services 05:14 Charlies Hired a Team for His First Podcast 07:59 What Was Missing? 10:44 How did you come up with the new formula? 12:19 Position Yourself as the Expert 14:45 Can You Niche Down Too Far? 15:54 Three Ingredients of a Niche 16:40 Charlie's Original Call to Action 18:07 Having the Right Topics 22:11 Was it Hard To Try Again? 25:13 How Long Until You Saw Results? 26:57 How do you pick topics? 29:32 Interviewing Potential Clients 33:22 Did You Make Any Technology Mistakes 34:59 Most Memorable Feedback 39:55 What's Working Now? 40:41 How Do You Grow Your Podcast? 43:04 Insights Into Charlie's Prices Great Takeaways Position yourself as an expert I want to talk to my audience so they feel like I've been watching them. When creating a niche, consider the demographic, the service/industry, and if this is for Beginners/Intermediates/Experts His audience is now quoting the podcast in his approval form. They say things like, "This podcast was made for me." The 5o,00 budget did not result in success. You can't buy an audience if your content doesn't connect. Question of the Month DeadLine 9/25 Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind? If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to “riff” on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020. Submit your answer at schoolofpodcasting.com/question Mentioned In This Podcast The Business of Podcasting Show Valher Media Rodecaster Pro and Zoom Podtrack P4 Audio Technica ATR2100 USB Microphone. Join the School of Podcasting

As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the TV show Black AF on Netflix as there is always a hidden history lesson. (a writer and producer) plays a television writer and producer (named Kenya Berris). In one episode the main character (who is a movie and television creator) is worried about giving feedback to a fellow black creator, and also is worried about what others might think about his films and content. In sone scene, Kenya meets Tyler Perry who might know from his movies feature Madea. This is a character played by Perry. She is a tough, elderly African-American woman. She 6'2" and 365 lbs. Diary of a Mad Black Woman—2005 Madea's Family Reunion—2006 Meet the Browns (cameo)—2008 Madea Goes to Jail—2009 I Can Do Bad All by Myself—2009 Madea's Big Happy Family—2011 Madea's Witness Protection—2012 A Madea Christmas—2013 Boo! A Madea Halloween—2016 Boo 2! A Madea Halloween—2017 A Madea Family Funeral—2019 Transcript from Black AF Featuring Tyler Perry In the episode, Kenya asks about the website Rotten Tomatoes. ---- Kenya Barris: Go to Rotten Tomatoes. Tyler Perry: But let me just tell you about the tomatoes. I don't fuck with 'em. Kenya Barris: No tomatoes? Tyler Perry: I don't give a damn about a rotten or a fresh none of that means shit to me. Kenya Barris: That's amazing. What about critics? Tyler Perry: I don't give a fuck Kenya Barris: I guess that's amazing. Tyler Perry: Can I just tell you why? Listen, man, I know that I'm telling stories that my folks want to see. I'm talking from our point of view. We're speaking a language. We're speaking a shorthand that we get, and that white people don't necessarily get. Nina Simone said this and I never forgot that she said, "You will use up everything you got trying to give everybody what they want." You got to focus man you know what I do? I super serve my niche. We speak like we're talking we know each other - we get it. There's a lot of times I see shit that wins Oscars and I be like, what is this shit? I walked out halfway through it. I don't get it. I feel like they feel the same way about my work. They don't get it, which is all cool. My mother born in Jim Crow South In Louisiana, right down the street from Mississippi where Emmett Till was murdered. She told me the value of being who I am of my blackness. She said, "Don't you ever let anybody tell you who you are, you know who you are, you know where you come from." I watched her stories, I watched her struggles and that's what I'm telling. I'm telling the stories that I come from, and that's why they're winning. Because people are recognizing themselves in these stories, no matter how crass that people think they are, no matter what the critics are saying, Oh, I don't get this shit. I don't understand what is. I don't give a fuck because I'm talking to us. That's why millions of people are watching my shows every week. That's why people keep showing up and sending the movies to number one. I'm talking to us connecting with us. You know, I'm saying? Let me tell you what you're doing, you're trying to get them to approve you. That's when I don't get why niggas run around trying to get white folks, "Please tell me I'm special. Oh, give me your Oscar. Oh, let me know I'm all of these things that you want me.." Fuck that. Tell your story. Live in your own life in your own culture. Tell your own experience. Ain't nobody gonna tell you how to be you. You hear what I'm saying? Kenya Barris: I do man. I really fucking do. Tyler Perry: Good. ---- Now keep in mind that this is Kenya Berris playing himself and the same for Tyler Perry, but the more I got into researching Tyler Perry the move I loved his message. It's Not How You Start - It's How you Finish Tyler grew up in Louisiana with his mother and an alcoholic father who would beat both he and his mother. His Success Didn't Come Overnight Tyler started with plays. His first play cost $12,000 to put on. He expected to get 1200 people, and instead he got 30. It Starts With Knowing Your Audience Tyler Perry knows white critics are not going to get his movies. He doesn't care because he got feedback from someone who saw the movie "Diary of a Mad Black Woman" and she said, "In two hours, you got my sister to do what we've been trying to do for twelve years - leave an abusive relationship." (source) His Attitude on Feedback In his book Higher is Waiting, he states, "What's more, you need some naysayers in your life. You need people to challenge your point of view. Your job is to look for the truth in their negativity. For instance, sometimes I'll get a bad review. And my first defensive reaction is to think it's completely off the mark. Once I give myself a moment and allow my initial reaction to be released, I'll read it again to see if there's anything I can learn from the review. If it's pure vitriol, well, I let it go. But if there's some truth, even

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting? You may be surprised that your top ten pages on your website are the same as the top ten episodes of your podcast? Why, you might have more keywords in your notes that attract google. People may be linking to your episode which can boost "Google Juice" (your rankings). WHAT ABOUT TRANSCRIPTS? I was listening to The Business of Podcasting a great podcast with Charlie Valher from Valher media (Charlie will be on this show in the future), and he was interview Stephan Spencer who is one THE SEO people on the planet. While we often say, "This person wrote the book on..." Stephen actually wrote the book on SEO (Search Engine Optimization) The Art of SEO. It's 994 pages. Here is what he had to say about transcripts: But the key thing here is you're creating something in an audio format and although Google is getting better at taking that audio and doing something amazing with it, like turning that into searchable content on its own, you can't just rely on that. A lot of people don't have time to listen to podcasts and they like to just scan through articles, but nobody wants to read a transcript. Who's gonna get excited about reading a transcript with a bunch of the back and forth banter and not cutting to the chase? Having an article made out of the transcript, however, is a very powerful strategy and if you have an hour-long show or a half-hour-long show, that's a lot of textual content. -Stephen Spencer the Business of Podcasting show. Transcribed by https://otter.ai Google Analytics Google Analytics is a great free tool that enables you to pull insights about your website visitors. The best part is its free. It is very robust. There are ways you can flatten the learning curve with Google Analytics. One is to take the free course(s) offered by Google. One of my favorite tools that takes that data and creates easy to understand reports is Monster Insights. Check out the video on Monster Insights Tracking Clicks In WordPress, many people use a plugin that is free/premium called Pretty Links. There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. Thirsty affiliates is a very similar plugin for about the same price ($49/year). If you want something even more powerful (especially for affiliate links) check out Lasso which can even check the stock at Amazon for your links, and much more. It starts at $19/month. URL Shortener Pro is only $19. The advantage of these plugins is they enable you to reinforce your brand's website while making an easy to remember. For example, www.schoolofpodcasting.com/subscribe will take you to my subscription page. If someone asks me where to subscribe, I have one link with all the apps. If someone asks about the Podpage service, they can go to www.schoolofpodcasting.com/podpage. For my Patreon account that I promote on the Ask the Podcast Coach show I use www.askthepodcastcoach.com/awesome What if you don't use WordPress? How Do You Track Clicks? bit.ly Many people use bit.ly which I did, but I found something that really changed my opinion of bit.ly. While you can setup a bit.ly link to point at a long URL that makes it easier to remember if later you want to change that link - you can't. This is why I started researching this topic. Then on August 13th, they added the feature to update a link see announcement. However, you have to pay for this feature ($35/month). Rebrandly One company called Rebrandly was started based on the pain point of "I can't change my destination URL in Bitly." With Rebrandly you can have up to 500 links and have up to 5000 clicks per month for free. You can have up to 5 custom domains. If you're looking for a free tool to track clicks this seems to be the tool. They have 550,000 happy customers. If You Want to Do More Track Clicks (Marketing?) Click.org Click.org allows you to do A/B Split testing, and you can have one link for people in one part of the world, and another link used for others in a different part. For marketing people it adds the tracking pixel. So now when you send someone to a website that is not yours, you can add a pixel to retarget them. This is much more of a marketing tool and may be overkill for those who want to just have a link to give to their audience. Pixle.me Pixle.me is all about retargeting. It is the primary feature you see when you go to their website. For example, you could send people to a post on Medium and then they would see your Facebook ads when they go about the Internet. They have a tool where you can send someone to an Amazon site (for example) and make YOUR email pop up box appear. While they have some fun marketing tools if you want to change the destination URL (the feature that launched this investigation) it will cost you $24 a mont

The Zoom Podtrack P4 is coming out next month (from what I hear) and this appears to be a game-changer for those podcasting on a budget. Here are some of the features of the Zoom Podtrack P4: Zoom Podtrack P4 Podcast Recorder Four mic inputs with XLR connectors Four headphone outputs with individual volume control Gain control knobs and mute buttons for each input Phantom power for all XLR inputs Automatically prevent feedback from call audio using the Mix-Minus function Easily connect your phone using the TRRS connection Trigger sound effects using four assignable Sound Pads with 11preset sounds All input sources can be recorded on separate tracks 16-bit /44.1kHz audio WAV Records directly to SD, SDHC and SDXC cards up to 512 GB 2-input, 2-output USB audio interface Class-compliant mode for iOS compatibility Up to four hours of use with just two AA batteries or a USB power supply Can be powered via 2 AA Batteries Can be powered via USB or Zoom AD-17 AC Adapter Comparing the Podtrack P4 to the Rodecaster Pro Zoom P4 VS Rodercaster Pro Zoom Podtrack P4 Manual (pdf), Price: Zoom Podtrack P4 is $199 Rodecaster is $599 Audio Processing: The Rodecaster has built-in APHEX audio processing and mic modeling. There is a "big bottom," an aural exciter, a compressor, and noise gate. The P4 has a low cut (to cut out unnecessary frequencies) and a limiter (to make sure you don't peak and distort). ThePodtrack P4 does have very powerful preamps that are very quiet. The Rodecaster also features a built-in ducking option so if the host is in channel 1, and someone tries to talk at the same time this feature (which can be turned on and off) will ensure the host (mic 1) is heard. Sound Pads: The Rodecaster has 8 pads for sound effects vs the 4 on the P4. If you're doing things live and want the ability to play sounds with a press of a button. As both the Rodecaster and the P4 have the ability to plug a phone in and you could use an app like Backpack studio which enables you to have a ton of sound pads. Slider Vs Knobs The Rodecaster has sliders vs the knobs on the P4 Storage: The P4 has a SD card, the Rodecaster has a micro SD Card. On their website, the Rodecaster mentions Micro SD up to 256 Gigs. The Podtrack P4 mentions card up to 512 Gigs. Both of those sizes are huge. Bluetooth: The Rodecaster has built-in Blue Tooth, the P4 has an optional BTA-2 Bluetooth option ($49) Recording Sample Rate: The Rodecaster records in 48khz/24-bit, the P4 is 44.1khz/16 bit. While I don't feel this makes that much of a difference (as in the end your podcast is listened to in earbuds, car speakers, and portable speakers). However, if you're doing anything with video, your video editor will be happy you have the ability to record in 48khz. Number of Tracks: The Rodecaster can record up to 8 tracks, the P4 records up to 4 Both units provide a stereo mixdown, and in addition to the mic inputs, they provide tracks for the pads. The Rodecaster has the ability to turn off the multi-track recording. Recording Into Your Computer Both send a stereo mix to the computer (great for live streaming), but the Rodecaster can also send map individual tracks to channels. Interface The Rodecaster has a touch screen. The P4 has a simple to use menu system. Markers The Rodecaster has the ability to add markers (which can be very useful for editing) While other room recorders have this feature the P4 does not ) Outputs The Rodecaster has 4 headphones out in addition to a stereo out. The Zoom P4 has four headphones out. Footprint:The Rodecaster is 14" X 11" the P4 4.1" X6.1.' This might be important for those with smaller desktops. The P4 is 1/4th smaller than the Rodecaster. For my friends across the pond the Rodecaster is 350 mm x 275 mm the Podtrack P4 is 112 mm x 155 mm Warranty: RodecasterPro: Limited 1-Year Warranty with 1 Additional Year upon Registration. (source BNH). Podtrack P4: Limited 1-Year Warranty (source BNH). If you're looking for a great sounding unit, and never need to record more than four sources, this is a great unit. Audio snobs will complain about the lack of ability to record in 48khz/24hz but 44.1/16 will be fine for something that is heard in-car speakers and earbuds. Some will complain about sliders vs knobs. The knobs help cut the footprint which gives you your desk back. If you want to achieve the tone of the rodecaster you will need to invest in some plugins. If you're on a budget and want an easy way to record separate tracks including the phone, this is worth checking out. Just don't drop it. Check out the Zoom Podtrack P4 The Zoom ZDM-1 Dynamic Microphone I must confess that the Electrovoice RE320 has been my mic for many years. It's also close to $300. The ZDM-1 comes with a pop filter, "stand" a cable, and headphones for $120. I didn't think it was fair to compare it to the RE320 so I pulled out the Rode Podmic (another microphone designed for podcasters for around $99). Both microphones are very well built, and when I kid ab

HOUSEKEEPING: My book, Profit Grom Your Podcast UPDATE. If you're asked to confirm your sale, please say yes. Podcasts are continuing to get more and more popular with millions of listeners worldwide. In some (few from what I've seen) cases, people with very popular or very niche shows can charge what some people call a "Guest Appearance Fee." While I understand that some of us are trying to at least pay for the cost of production with our podcasts, but there are some things to think about before you go charging people to be on your show. SUPPLY AND DEMAND I know some people were charging to be on your show (in some cases four figures) to be a guest. The law of supply and demand can be summarized as the smaller the supply for something the more your can charge as long as it has value (or perceived value). Why? Because you can't get it anyplace else. If you show has a HUGE audience and people are banging on your door to be on your show, this might indicate a high demand for people to be on your show. If your show is super niche, it may be the only podcast on the topic. If a potential guest wants to do a deep dive on Viking history, there may not be that many podcasts to contact. Remember when sponsors are paying you money it is to get in front of your audience. If a guest thinks you have a large chunk of the audience they may be willing to pay to get in front of them. MANAGING DEMAND WITH YOUR PRICE When you have too much demand on a product as you can't keep up, one strategy is to raise the price. When I was a working musician some of the bars I played had a $5 cover charge. Why? Because if you were willing to pay $5 just to get in the door there was a good chance those people had disposable money to buy food and drinks. This way your bar was full of your target audience. If you have a TON of people BEGGING to be on your show, charging for an appearance might slow the demand. It might shorten the line to get into the guest chair, and only those who KNOW that you have their target audience will bust out the cash to sit in that seat. If this sounds like a good idea, lets take a second and look at this a little deeper. Take a Long Look in the Mirror If you were to go to Google is your show one of less than five other podcasts on your subject? Are you the only pigmy pony podcast? Do you have a large audience? Not many people can say they have a super-niche podcast with a large audience. Here are some other things to consider: Enjoying the Extra Money This Would Bring In TV Talk shows (due to the union) pay their guests to appear on the show ($726 per episode by some accounts) but that is for a show with millions of viewers. According to some reports by Marketwatch 30% of adults have no emergency savings at all (if you make 50,000 a year). If you go up to $150,000 a year 25% of people are still living paycheck to paycheck. My point is without some discipline, there were always be more month at the end of the money. What might happen is you have an extra $1000 a month and you get those braces for the kid, or even worse have a second child (and those little boogers are expensive). Now what was extra money to put into your savings, or add some breathing room, is now being spent every week. It is no longer "extra"money. Now You NEED Guests to Pay When your back is up against the wall you do things you may not be proud of. Now you start to accept any guest as long as they pay. I've been there done that. While I had a job when I graduate from college I still took a job as a janitor at my church to help pay the bills. I had student loans to pay, and I needed to save up money to move into an apartment. My Dad (who had a degree in computers) took a job as a convenient store manager working the night shift. You do what have to do not because you want to, but because you have to. This Could Cause a Negative Spiral If your guests don't fit your audience, and they don't deliver value, you might lose your audience (and remember that is what people are paying for - to get in front of your audience). If your audience goes away, so does the demand to get in front of them. For me (again an opinion), you don't really need to sell me your guest and provide tons of street cred when you introduce your guests. I trust you that you're not going to bring on someone who won't deliver value. Potential FTC Issues The FTC Guides, state that at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make. 255.5 states, "When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed. " For me, by having them on your show, your audience tru

Patreon is having what appears to be some serious legal issues created by a loophole in their terms of services. Today I talk about seven different options each with their own strength. Patreon Subscribestar Supercast Memberful MyLibsyn Podbean Buy Me a Coffee Ko-Fi Full Details, videos, and more at www.schoolofpodcasting.com/735

There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast feed. When you learn to shave, you have to learn how to hold the razor properly. The Radio Analogy Let’s start with some analogies. Radio is broadcasted on a frequency. That frequency is then deciphered by a radio receiver, which turns it into music. Podcasting is syndicated via your feed and is deciphered via an app. So you had DJ to Frequency to Radio. Now you have podcasters to feed to app. In radio, you had to make sure your radio tower was always operational. If the tower had an issue, you were no longer broadcasting, and your station went dead. With podcasting everything, I mean EVERYTHING is tied to your feed. Guard it with your life. Change of Address Forms The other analogy I want to bring here is the change of address form. I’m going to be moving later this year, and when I am finished set up,at my apartment, I’m going to fill out a change of address form with the US Post office that says,”Any mail going to Dave Jackson at his apartment should now be delivered to his house.” Here is the problem you want to avoid. What if your favorite pizza place was at 123 Main Street, and they moved. They had no website, and when you dialed their phone number it said it was disconnected. You LOVED their food, but you had no idea where to get it. If a radio station moved from 98.7 to 100.2 and didn’t let their audience know, you would have to scan the dial searching for your favorite station. When you move from one feed to another without doing a 301 redirect you strand your audience who is still looking at your old (dead) feed. How Did This Happen? So how did the guy who warns everyone to be careful when dealing with feeds shoot himself in the foot? I did this late at night (post-midnight right before I was heading to bed). Looking back we always have 20/20 vision, but I’m pretty sure this not when I’m at my sharpest. You might say I got, "Too comfortable with the knife." What I mean by this is if you do something dangerous over and over, after a while, you get comfortable, confident, and potentially end up cutting yourself. If this had been a client’s account I was working on, I would’ve shut off all distractions, double and tripled checked my steps, and things would’ve been fine. In my case, I knew the procedure, logged in, copied, and pasted and was getting ready to head to bed. I was too comfortable with the knife. In looking at my stats, it appears I came away with a bruise instead of needing stitches. I Appeared on the Krisk and Kristine Show You can check out my appearance on episode 48 of the Kris and Kristine show. Link to episode 48. Update on Conferences Podfest is doing and online conference while trying to set a Guinness World Record. I will speak at that event. Podcast Movement will be in person in 2021 in Nashville, and in 2020 they have moved to an online event. Ready To Start Your Podcast? Join the School of Podcasting worry-free with our 30-day money-back guarantee. You get access to: A private Facebook mastermind group filled with brilliant podcasters. Step by step tutorials to get you from idea to world domination. Live group coaching several times a month in different times zones. Go to www.schoolofpodcasting.com/start

Today we revisit the topic of Impostor Syndrome (something we talked about in episode 627), as you won't believe who has impostor syndrome (the whole, "Why would anyone listen to me???). We also share what your favorite episode is and why (some pretty amazing answers thanks to all who participated). Join the School of Podcasting Worry Free Worry about sounding bad or unprofessional? Worried about buying equipment you don't need? Worried you'll make all those common mistakes that podcasters make? Then quit worrying and join the School of Podcasting. You get step by steps tutorials, live group coaching, a private mastermind group, and priority email support. You also get a 30-day money-back guarantee (so you can join worry-free). see www.schoolofpodcasting.com/join Because of My Podcast - I Got to Interview Tony Danza Willam shares the hoops he had to jump through to get Tony Danza on his podcast. Listen to the episode at https://unpro.podbean.com/e/ep-23-tony-danza-part-1/ Garth Brooks and Impostor Syndrome In the docuseries Garth Brooks - The Road I'm On there is a great segment where you learn Garth is the top-selling solo artist of all time, and at the same time is hiding in his hotel room afraid nobody will show up to his concert in central park (they did, almost 1 million people did - making it the largest concert in central park). Nothing you start ends up where you thought it would. (think about that and I believe you'll find it is true). We worry about failure. I'm listening to a book on Audible called Exactly Where To Start by Philip M Jones. He makes a great point about failure and mistakes. First, understand the difference between a failure and a mistake. A mistake is incorrectly doing something that you knew specifically how you were supposed to do. A failure is trying something you've not tried before, and it working out differently than you hoped for. Seeing these differences instantly empowers a difference in your acceptance between the two and possibly helps you become more excited about your future failures. - Philip M Jones Exactly Where to Start Get the Audio Book For Free Take a second and list all of the hard things (or things you perceived as hard at the time) that you have accomplished. You've done more than you think. What Is Your Favorite Episode and Why? While this wasn't planned, I love that many of these episodes involved people trying something new, or stepping out of their comfort zone. Thanks to all who participated: Veronica -Fat Loss Success Stories Anthony -Route 66 Podcast Dan Based on a True Story Arnie The Football History Dude Dave - Dealing With My Grief Curtis -Retrozest Podcast York - Poetic Earthlings.com Scott Amazing Maine Podcast Bill Monroe - Stroke Cast Matt - The Author Inside You Dave - The School of Podcasting August Question of the Month With so many people answering this month's question who have been doing this a while, How do you keep going? (or why haven't you quit)? For those who have NOT started a podcast yet, What is holding you back? Go to www.schoolofpodcasting.com/question to answer before August 28th, 2020. Mentioned In This Episode Overcoming Impostor Syndrome Exactly Where To Start- Book/Audio Book August Question of the Month Work With My - Podcast Consulting Free Audible Book Overcoming Impostor Syndrome Table of Contents 00:56 Because of My Podcast - 03:20 Join the School of Podcasting Worry Free 04:21 You Won't Believe Who Has impostor Syndrome 10:09 Overcoming Impostor Syndrome 13:05 Mistakes vs Failure 15:39 What is your favorite episode of your podcast 40:26 August Question of the Month 43:00 pod.events 44:09 What is coming 45:13 Bloopers

Glenn "The Geek" Hebert and Jamie Jennings have been doing a ninety-minute daily show Horses in the Morning since 2010. If you listened to the show 24 hours a day it would take you 150 days to listen to all the episodes. That is a HUGE amount of work along with finding sponsors, booking over 6000 guests, facilitating contents and more. Today they share their secrets to longevity while keeping their sanity. Horses in the Morning is part of the Horse Radio Network. Quick Housekeeping 01:07 Answers for the Question of the Month 01:30 Vote For School of Podcasting at Podcastawards.com Surviving and Thriving After 2500 Episodes 06:54 How Did You Find Each Other 08:01 Shaping the Concept 10:54 What have you tried that didn't work? 12:29 6000 Guests Over the Years 16:10 Radio vs Podcasting 18:16 Handing Bad Days 20:43 How do you keep finding new content? 24:25 Because of My Podcast Story 25:58 Interacting With Patons 28:19 How Have You Gone This Long and Stayed Sane? 33:43 Glenn Knows Where the Episode is Going 34:41 Bring Your Passion 35:38 Don't Quit on a Bad Day 37:11 Tips for Wanna Be Podcasters 41:25 Bloopers Main Take-Aways Glenn and Jamie only promote products that they would use. Consequently, 98.5% of their listeners buy those products. They use the Patreon account to allow their listeners to get closer (and appear) on the show. They put hours into show prep and know exactly where the show is going. They keep trying new things to keep the show fresh. Some of their best segments "just happened." They never talk except on the show so they don't have to recreate conversations in their episodes. Question of the Month What is your favorite episode of your podcast and why? Answer by 7/24/20 at www.schoolofpodcasting.com/question Ready to Start Your Podcast? Join the School of Podcasting worry-free with a 30-day money-back guarantee and get access to step by step tutorials, live group coaching, and a private Facebook group filled with brilliant podcasting minds. You also get direct access to Hall of Fame podcaster, Dave Jackson via priority email support and when needed video conferencing. Join today at www.schoolofpodcasting.com/join Need Some Honest Feedback on Your Show? Get your show reviewed by 30-year radio veteran Erik K Johnson, and 15-year podcasting veteran Dave Jackson in addition to getting exposure on the Podcast Review Show. We go over every inch of your podcast, your website, your goals, and make sure they are in alignment with your content to deliver maximum results. Get reviewed today.

I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses I thought I would share my opinion on the best practices. Have a Topic You Are Passionate About, as in REALLY Passionate about. Next week you will hear Jamie from Horses in the morning talk about her L O V E of horses. In the past I have said you need the passion that a sixteen year old boy has for getting his driver's license. WHY: Because when you first start out, it will be awkward, and you will still be getting comfortable behind the mic. You will have next to no audience and it is soul crushing to put that much work into something and have next to nobody listen to it. When you have that passion, you will talk about it even if nobody is listening. Know Your Target Audience I know, "But Dave you just said I don't have an audience." I know, but who is the person that should love this content. Also, I don't mean "34-48 year old Women. That is identify who they are. I mean KNOW THEM. Go hang out with them, and find out what makes them tick. WHY: One of the biggest fears is sounding stupid. How do you avoid this? By knowing what your audience needs (we cover this in the planning your content course, as well as "Content is King" course). Know WHY You're Podcasting Every podcaster says "It takes more time than I thought" when you start a podcast (for the record it takes more time than you thought for many things if you think about it). Starting a podcast is easy. Start is GOOD podcast can tricky. You've identified who your audience is, and what your topic is, but the why can help shape the content. If you're trying to keep your brand in front of your potential customer you might do three five minute podcasts a week. If you want to be seen as an expert, maybe you do a weekly 20-minute show where you answer a question. If you're trying to grow your network, maybe you do interviews with other people in your field. WHY: When you start to achieve your goal, it puts gas in your tank. If you are NOT achieving your goal you know you need to adjust the content or turn up the marketing. Get The Best Equipment You Can Afford I typically say you can sound pretty good for the price of an Xbox (about $300). By the time you get a microphone and some sort of interface, etc. You're looking between $70-$300 depending on how many co-hosts you have, etc. WHY: Look at the top 200 shows in Apple and see how many were recorded using their phone (although you can make "OK" recording with your phone when used correctly). Have A General Idea Of How a Podcast Works I've been driving since I was 16. While I don't know enough about my car to work on it. I do know enough to do some basic troubleshooting. WHY: By understanding the mechanics of a podcast you can avoid a lot of unnecessary panic when your episode doesn't appear in an app a few minutes after you press publish. It's YOUR Show Aisha Tyler said at Podcast Movement one of the biggest reason she loved her podcast was because it was HERS. Don't interview people if you're not sure they are a good fit. If you don't want to talk about a topic, don't. If you do want to talk about a topic - do. It's your show. Make Yourself Available Everywhere I talked about this in the episode about growing your downloads, WHY: A boss walks into the board room and says, "I just heard this (insert name) podcast on the way in it was great. Everyone pulls out their phone but some people subscribe on Apple, Google, Spotify, Overcast, Stitcher, etc. Don't Pick a Release Date Until Your In All the Apps I had this happen to me. My new show Grow Your Community was in Apple, but NOT in Overcast (even though Overcast pulls from Apple). In the same way that bands in the 80's wouldn't pick a date for their CD release party until they had the CD in their hand, don't pick your "Launch" date until your show is available to SUBSCRIBE. Be Appropriate but also you might consider if you're going to swear or not in your show. When you do you get pulled from India and other countries. I actually listened to the "Losing 100 Pounds" podcast and the host dropped an F-bomb in the first 15 seconds. This was followed by a flurry of other no safe for kids type of language. About 20 minutes she finally mentioned that she curses like a sailor and if you don't like that you should tune out. I'm no prude, but she sounded like a 13-year-old out behind the barn seeing how many swear words she could work into a sentence. Again, it's HER show she can do whatever she wants. There were MANY 1 star reviews that just said the swearing was over the top. Edit Your Podcast There are editors for newspapers, magazines, books, TV, movies, but you are the person on the planet that everything that comes out of your mouth is perfect. Really? Radio people can not believe people who choose to "keep it real" and just publish as-is.

I hear so many podcasts that do interviews and they start their podcast by pulling a clip from the interview. Today we talk about why this may not be the best strategy. The interview snippet should build anticipation Piques the curiosity and makes them want to know more Some people pull clips that make people go WHAT WAS THAT? Many times these clips are long (I wouldn't make then any long than 10-15 seconds if not shorter) and just leave the listener confused. ROLL THE CLIP If you think about it movies use trailers to motivate people to come see the movie. They also send the starts on talks shows who often have a clip of the show. When the hosts ask, "Does this need setup?" the answer is almost always yes. Some back story is needed to have the clip make sense. In some cases podcasters are creating a clip, placing it at the very beginning of the episode and there is no "setup" and the clip leads to confusion. SPONSOR: Start Your Podcast Worry-Free at the School of Podcasting You're worried you'll sound stupid. You won't as I show you how to know exactly what your audience wants. You're worried about the technology? Don't be as I have step by step tutorials to walk you through the whole podcasting process. Need some help along the way? I do live group coaching multiple times per month, you have priority email support, and a private Facebook group filled with brilliant podcasting minds. You also have a 30-day money-back guarantee so if you're not happy you can get your money back. Go to www.schoolofpodcasting.com/start Mentioned In This Episode Start your podcast worry-free at www.schoolofpodcasting.com/start New Media Show With Adam Curry No Agenda Show Kim from Toastmasters101.net Kim from thepharmacistsvoice.com Come to the table podcast Podcast Rodeo Show (get the beginning of your show reviewed). Podcast Review Show - Full Review Grow Your Community - Coming Soon

Today we hear stories of different people who have had doors open due to their podcast. Your podcast typically is not a business. It is a business card. Your podcast can be used to network with other people and companies, help you get employment, and help secure opportunities. Mentioned in This Episode Joe Rogan and he was interviewing John Stewart Emly Prokop from the Story Behind Podcast getting a book deal Moxie LaBouche of the Your Brain on Facts got a Book Deal My book comes out in August Profit From Your Podcast David Hooper got a radio show when he mentioned he could turn it in a podcast. Music Business Radio ( a program he still does and produces as a podcast along with Big Podcast, and Red Podcast). Dave shares this story as part of the bonus content for the audio version of this book BIG PODCAST. Audiolympics Podcast Talent Coach Erik's episode on Partnerships Podcast Review Show SPONSOR: FOCUSRITE Check out the interface selector tool that helps you pick the right model for you at their website. Ready to Start Your Podcast? You can join the School of Podcasting on a Monthly, Yearly, or a Three-Month Mentoring Program. If you need feedback on your show sign up for a Podcast Review Join worry-free as there is a 30-day MOney-back Guarantee. Full show notes at schoolofpodcasting.com/729

If you hate WordPress but want something a little more powerful than the built-in website that comes with your media host then you might want to check out Podpage. Today I interview the create Brenden Mulligan Learn Podpage for Free Sign up at www.schoolofpodcasting.com/learnpodpage Want to play with it for free? Check out www.schoolofpodcasting.com/podpage Question of the Month: Who Is Your Dream Guest? 03:10 Scott Johnson 05:15 Jim Collison 06:04 Jill and Chris 07:30 Kris and Kristine 10:03 Dave Jackson Profit From Your Podcast Now Available for Pre-Order Dave's new book "Profit from Your Podcast" is now available for Pre-Order. He is looking to get as much word out about it as possible. If you think I'd be a good guest for your show, I'd love to be on your show and help promote my appearance. Sponsor: Focusrite * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website.

I've been holding "podcast happy hours" during the pandemic. This is a place when some of us just wanted to talk to someone besides the cat. In one of those sessions, Scott Johnson from What Was That Like? shared how he ad success swapping episodes with another similar podcast. This got me thinking about strategies to grow your audience. This episode is sponsored by Focusrite Mentioned in This Episode What Was That Like? Podcast Horse Radio Network episode 677 - All about doing interviews and being interviewed All the episodes featuring Glenn the Geek TeePublic - for Shirts Sticker Mule for Stickers Mangools - Keyword Tools Social Warfare plugin. wisestamp.com - Cool Email Signatures Erik's Audience Amplification Course Start Your Podcast Today Go to www.schoolofpodcasting.com/start Full show notes at www.schoolofpodcasting.com/727

As a Marine Biologist, Andrew Lewin from Speak Up for the Ocean Blue podcast (available in directories like Apple, and Google) just wanted to talk about treating the ocean better and keeping it safe. That was less than 10 years ago, now he's a key figure at Ocean Related events, and is becoming THE podcast about ocean conservation. Today we will hear parts of Andrew's story. SPONSOR: FOCUSRITE * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. Start Your Podcast Today Go to www.schoolofpodcasting.com/start Andrew Lewin Opens Doors With His Podcast 03:12 When did you get the podcast bug? 03:56 When did he start his podcast? 05:40 What kept him going when he first started his podcast? 07:08 Why he didn't tell anyone he was podcasting? 08:25 Andrew gets invited to a conference. 10:50 Andrew was worried about negative feedback. 12:56 Andrew's relationship with Duke University. 14:02 Are these conferences for his job? 17:47 Changing your publishing schedule, what did your audience think? 20:27 Work-Life Balance? 21:38 Did his audience comment on his schedule changes? 23:10 How does his day job feel about his podcast? 24:24 The Toronto Zoo Podcast opportunity. 25:06 TV Show opportunity. 26:19 How do you promote your show? 29:10 Advice for new podcasters Andrew has even begun helping people podcasts on his own site www.speakupforblue.com Dave is Speaking This Weekend 35:15 I'll be speaking at indiepodcon.com and the Utah Podcast Summit. Question of the Month 37:04 Who would you like to have on your show and why? Be sure to tell us about your show and your website at www.schoolofpodcasting.com/question Homework For White People 37:51 If you are not a person of color please, its time to get educated. Watch the documentary called The 13th on Youtube. Listen to "Seeing White." You will be amazed at what you learn. Corrupt politicians have not gone away at the local, state, and federal governments. We need to pay attention and vote them out. Rent the movie Slay the Dragon an Amazon. We need to vote these corrupt people out of office who don't do what we want. We need serious prison and justice reform in this country.

My last episode had a typo, and a mistake in the audio ( I said the deadline for June's question of the month was in February). Today we're going to talk about how to fix things when you make a mistake in your podcast. SPONSOR: Focusrite * Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide * Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show * Superior sound quality makes sure you sound your best * Works with the recording software you’re already using * Works with any type of XLR microphone * Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds * New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. How to Fix a Mistake In Your Podcast You publish an episode, and you're listening back to it in Apple Podcasts and then OH NO! You hear a mistake. What do you do? Go back to the software you used to create the file and fix the mistake (re-record, eliminate silence, whatever the mistake was). Then export the file using the exact same file name as the original. Then replace the file on your media host (video below). How to Fix A Typo in Your Podcast Show Notes To fix a typo go to whatever tool you use to create your feed and remove the typo and save your changes. It will take up to 24 hours for the update to appear in the Apps. What Happens if You Upload a Repaired Episode with a Different File Name? If you upload your new "updated" file with a different file name, it will take up to 24 hours for Apple (and other apps) to update to see the new file (which means it won't work in the app). Learn from Your Mistakes Once you fix your mistake, don't just move on. Take a second and assess why this happened? Is there anything you can do to avoid this in the future. I always listen to the episode (speeded up) before publishing it. Every time I don't - those are the episodes with the issues. Do you have too much on your plate? Are you trying to hit a self-inflicted deadline that may not be super important to your audience? We all make mistakes, but smart people learn from their mistakes. REALLY SMART people learn from other people's mistakes. Because of My Podcast - I Got to Meet Gary V 23:05 I've said in the past your podcast is not your business, but it can be your business card. Today Mike Simmons from Just Start Real Estate podcast explains how his podcast lead to him meeting Gary Vaynerchuck. If you have a "Because of my podcast " story, I'd love to hear it. Question of the Month 25:11 What guest would you LOVE to get on your show? (and Why). Go to www.schoolofpodcasting.com/question to answer by June 26th. Don't forget to mention your show, and where we can find it (website). The Truth About Transcripts 25:43 I've been saying that Transcripts are not the best solution for "show notes" as we don't talk like we write and we don't write like we talk. Yet some people preach how "more words equals more visitors." I was listening to the Marketing School show and Neil Patel (a SERIOUS SEO GURU) and Eric Siu (Major Marketer) explained how they paid to have really good transcriptions and it didn't do anything for their show. It's better to take the transcripts and work them into a blog. ID3 TAGS and SEO? 27:23 ID3 tags are stored inside your mp3 file. People keep obsessing over them and the reason I've heard is they feel it affects their SEO. While apps are transcribing the content of the show for better search, to the best of my knowledge they are not looking at ID3 tags. ID3 tags are only used if someone pulls a file out of the feed (for example they download your episode off your website and listen on their computer. ID3 tags used to have a much more significant place in podcasting, but this has diminished over the years. However, I still add ID3 tags to my files as it takes all of 10 seconds. My Take on Joe Rogan Joe Rogan got $100 Million. Good for Joe? Joe is a content creator, and technically he's not a podcaster anymore (but the audience thinks he is...) The big takeaway is Joe proved that GOOD content is valuable. Ready to Start Your Podcast? Go to www.schoolofpodcasting.com/start Join worry-free with a 30-day money-back guarantee

Question of the Month: Focus Groups 01:43 Currently, I'm obsessed with focus groups. Why? Because every time I hear someone talking about growing their audience the absolute last thing they mention is their content. So I asked my audience if they had ever used a focus group and Max from Aviation News Talk and Sharon from All God's Women both share how they had got some feedback and both feel they would benefit from it. Recently I did some market research that had me way out of my comfort zone but the information I received was worth the discomfort. 02:26 Max from Aviation News Talk 04:34 Sharon From All God's Women 06:02 We All Benefit from Constructive Feedback Facebook Vs Mighty Networks On a previous episode, the hosts of the Wealth Without Wall Street were interviewed and mentioned how they had grown their overall revenue by 300%. One of its key ingredients was a Mighty Network. When I looked into this tool, I found it to be the swiss army knife of building communities (and if you want it - revenue). With Facebook losing 15 million in the last two years source and trust getting lower and lower why not move a separate mobile-friendly location where YOU are in control of your community. Jessica Shamora is the Head of Brand and Growth at Mighty Networks and came to answer my questions: Jessica Shambora and talk about Mighty Networks and how you can use them to build community. We talk about why a Mighty Network is better than Facebook and more (see chapter markers for more details). Check out Mighty Networks Get Some Feedback on Your Show Two experts with over 40 years of combined experience go over your podcast, your website, your goals, and help promote your show. Go to: www.podcastreviewshow.com June Question of the Month 47:16 This month's question is "Who would be your #1 guest you want on your show?" I need your answer by June 26th. Go to www.schoolofpodcasting.com/question Start Your Podcast Today Join the School of Podcasting Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee Go to www.schoolofpodcasting.com/start

While many podcasters create content as a hobby, today we talk with Daryl Grove (who along with his cohost Taylor Rockwell) create the Toal Soccer Show. Today we talk with Daryl to go over how they make their show, how they interact with their audience, and how they developed the relationships with advertisers and their private membership. 01:35 Why is This Good? I came across the trailer of the show Once upon a Gene and was floored by the emotions that bubbled up to the service. It makes you laugh, cry, and think. The vulnerability of the host sharing her thoughts sucks you in. Her courage to share her disappointments, I found it amazing. Check out the show at effieparks.com Also, Effie was on the latest episode of the Podcast Roundtable 07:16 Introduction to Daryl Grove Delivering Content You Can't Get Any Place Else to a Niche Audience 09:03 Interview with Daryl Grove Sponsor: Before you go promoting your show, shouldn't you get some honest feedback on what is and what is not working with your show? When you order a podcast review you get TWO consultants with over 40 years of combined experience in radio and podcasting. We look at your episodes, audio quality, the flow of content, alignment fo content with your goals, your website, and more. You also appear on the Podcast Review show (for added exposure). Get reviewed today at www.podcastreviewshow.com/reviewme 42:33 Question of the Month 44:09Free "Ohio" Webinar Tonight at 7 PM ET 45:18 Your Podcast Website Webinar Mentioned in This Episode effieparks.com - Once upon a Gene Podcast Roundtable Moonclerk Subscriptions Podcast Review Show The School of Podcasting Total Soccer Show Free "Ohio" Webinar Tonight at 7 PM ET Your Podcast Website Webinar

You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts: LinkedIn started on May 5, 2003 LinkedIn has 332 million members 2 new users join every second 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months ) 107 million users are in the USA alone The average time a user spends on LinkedIn is 17 minutes per month 25 million LinkedIn profiles are viewed every day One in three professionals on the planet are on LinkedIn You can increase your LinkedIn views by 11 times by including a photo 41% of users visit Linkedin via mobile 56% of members are male 44% of members are female 30,000 long-form posts are published on Linkedin every week 13% of LinkedIn users don’t have a Facebook account 59% of Linkedin users don’t visit Twitter LinkedIn users spend 26% of their time on LinkedIn using the mobile app source https://www.jeffbullas.com Interview With Karen Yankovich Karen built her multiple 6-figure businesses by learning how to blend high-touch relationship-based marketing with practical business online savvy, and she brings that success to her clients as well. Her mission is to empower entrepreneurs to build highly profitable businesses doing what they love, all while making an impact. Connect with Karen on LinkedIn Check out her Good Girls Get Rich Podcast Check out her free training at wwwfreelinkedinworkshop.com 07:04 Karen Yankovich Interview 08:00 Facebook vs LinkedIn - The Difference? 09:00 Connect or Not Connect with Everyone? 11:01 Top LinkedIn Mistakes 13:24 What Can Podcasters Use LinkedIn For? 15:00 Your LinkedIn Profile 16:55 Articles Vs Posts 18:13 LinkedIn Sales Navigator 20:52 What Does LinkedIn Mean By Active? 21:25 How much time does it take to see results? 25:03 Who is Your Audience? 26:30 The benefits of clarity 28:35 What was the thing that stopped you from publishing? 29:19 Best Feedback from your podcast 30:18 Best LinkedIn Story 32:30 What Does Karen Offer? 38:03 Question of the Month My Main Takeaways Here again, we hear how Karen has a clear idea of WHO she is talking to and trying to reach. LinkedIn is not magic, but it helps you build relationships. Relationships can be magic Don't just contact people and connect to make your numbers grow. You should have a plan. Start a conversation. Do your homework and know who you are contacting so that first impression is a little warmer. Get Some Honest Feedback on Your Podcast Dave Jackson (15 years in podcasting) and Erik K. Johnson (30 Years in radio) will listen to your show, listen to the goals of your show, evaluated your website, audio quality, flow on content and let you know what you're doing right (so you can do more of that) and give you tips on how you can "polish" some parts of your podcast. For more information see www.podcastreviewshow.com/reviewme Check out previous shows in Apple and Google We Are Podcast Online Event www.wearepodcast.com Question of the Month I'm becoming obsessed with focus groups thanks to watching the TV Show The Profit on CNBC. I see people who are starting to market their show (or wonder why it may not be growing as fast as they want) and it always appears there has been a lack of honest feedback from people you feed would enjoy your show (your target audience). For May the question is again somewhat open-ended. The topic? Focus groups. Did you assemble any feedback? Would you be interested in getting feedback on your show? If you were to start one, do you have any ideas or insights? Send in your answer by May 22nd, 2020 at www.schoolofpodcasting.com/question be sure to mention your podcast and website. Dave's Podcast Half Time Newsletter Get insights into new tools, podcast news and more (unsubscribe any time) See www.schoolofpodcasting.com/newsletter Ready to Start Your Podcast? Check out www.schoolofpodcasting.com/start

Last year I met Brent Besham and She Podcast Live and hear about Poddit. In this interview, you'll learn what Poddit is, and how you can use it. Full show notes at www.schoolofpodcasting.com/721 Time Table 03:03 Poddit Interview - Brent Basham 14:43 A Guest Questionnaire 22:11 What Podcasters Can Learn From Michael Jordan 24:22 Focus Groups Tips 27:47 Website Webinar May 20th 28:13 Descript is Pretty Cool 31:16 SOP Housekeeping What is Poddit? People are using email, they're using Google forms, and we're moving a direction to really try to solve that pain point for podcasters where they can push everything to our platform, use our platform. To coordinate and integrate, like the scheduling and all the different parts of it. It could be the central place for coordination of the interview and all the details and reminders, and there's a lot of things. The Goal of Poddit? Poddit wants to be the best way to connect for your next podcast interview. There's a lot of facets to that on each side of the mic and they are exploring and expanding on both sides. Poddit Preview Video Click here to watch the Poddit Preview Video Your Podcast Website Webinar This free webinar will cover what you can do on your website, best practices, and some new tools you can use to create a great looking, highly functional website. Go to www.schoolofpodcasting.com/webinar Question of the Month Did you use any kind of focus group for your podcast? If you did what did you learn, if not why not? I need your answers by May 22nd, 2020. Be sure to mention your podcast and website (slowly) see www.schoolofpodcasting.com/question Mentioned In This Episode Poddit.net Text Expander The Ultimate Guide to Doing and Being Interviewed Other Resources For Finding Guests from podcastingresources.com Interview with Andrew from Podcastguests.com School of Podcasting Poddit Page Start Your Podcast Join worry-free with a 30-day money-back guarantee go to www.schoolofpodcasitng.com/start

Because of My Podcast Kevin from the AP Professor Check out Kevin's book "Pandemic Tracking: A survival Guide for College Faculty." Check out Kevin on the Podcast Review Show Contributors Arnie Chapman _ Football History Dude Joan Wheeler - Culture Rich Podcast Darwyn Dave - Dealing with My Grief David Oliver Kling Sacramental Whine, and Midgard Interactive Kris from Kris and Kristine Clay Groves From Fish Nerds Zoe and Sammy From the Daily Chicken Podcast York From Poetic Earthlings Dennis Trumpy - Sleep To Healthy Stephen Indrisano - Stephen King Boo! Club Kim Newlove - The Pharmacists Voice Timothy Kimo Brien - Create Art & Podwrecked Mike Thomas - Innopsis Podcast Links to All Items at the Website http://www.schoolofpodcasting.com/720 Time Table 00:43 Because of my Podcast 05:09 What Do You Use to Make Your Podcast 06:07 Arnie Chapman Football History Dude 08:30 Joan Wheeler Culture Rich Podcast 12:09 Darwyn Dave Delling with My Grief 16:37 Dave - Sacimental Whine - MidGaurd Interactive 18:37 Kris - Kris and Kristine Show 21:04 Clay Groves - Fish Nerds 23:44 Zoe & Sammy The Daily Chicken 25:06 York - Poetic Earthlings 26:10 Dennis Trumpy - Sleep to Healthy 28:05 Steven Indrisano - Steven King Boo! Club 32:59 Kim Newlove - The Pharmacists Voice 39:46 Tim From Create Art 42:55 Mike Thomas - Innopsis Podcasts 46:19 Dave - School of Podcasting 50:41 May Question of the Month Become a Paton http://www.schoolofpodcasting.com/support

Podcasting Goes Over 1 Million Active Podcasts According to the Site My Podcast Reviews, there are now over 1 million active podcasts. They define “active” as any podcast that has published at least one episode in the last 90 days, and “inactive” as any podcast that has not published any episode in that same time." So what does this mean? Podcasting is not a fad Podcasting works Podcasting is continuing to grow Does this mean you are too late. NO! Really podcasting is just getting warmed up. There is still 30% percent of the US that hasn't listened to a podcast yet. Wealth Without Walstreet's Russ and Joey Discuss How Podcasting Boosted Their Business Today we are joined by Russ Morgan and Joey Mure from Wealth Without Wallstreet. This interview was done during a pandemic, children were home from school so my guests Joey and Russ retreated to their closet and to their car to find a quiet place. You have to use what is available and if that is a phone line- that's what you use. This had some great takeaways 07:27 Starting with no real plan 08:44 The Original Community 10:14 Community Tools (Mighty Networks) 11:26 Podcasting Enhanced Their Services 13:03 Behind the Scenes of the Community 16:10 How their business has changed 17:58 Their Prospects are Better Educated 19:39 How do you know your podcast is good? 22:15 How Do They Choose Their Topics 25:57 Because of My Podcast 29:31 Things That Didn't Work 34:32 Special Deal from Russ and Joey 38:06 Question of the Month Reminder 39:31 Ready To Start You Podcast? 44:04 Bloopers I love that they built a place for their community to find out what they needed (using Might Networks) and they invited their guests to do open Q&A and invited them into their community. You can join their community and take charge of your finances by going to www.wealthwithoutwallstreet.com/sop Podcast Quick Launch Back Open As I only allow so many people in the mentoring program at the same time, it was not available for a little while. Those people have gone through the program and it is not available. Click HERE for more information. This Month's Question For April, “What do you use to create your podcast?” This could be hardware, software, business tracking, organizational if you use it in some capacity with the creation of your podcast.” We need your answer by April 24th, 2020. Go to schoolofpodcasting.com/question More Detailed Notes at www.schoolofpodcasting.com/719

As a podcast consultant and coach, my biggest struggle is not getting people to pick a name, or artwork, or finding the right gear. Those are all a walk in the park. My hardest part is getting people to start. First I need them to press record, and then I need them (after a few practice runs) to press publish. Then once I get them to publish, you have to be ready to pivot and tweak your podcast unless you think you got it 100% perfect on the very first try. Today I share stories and insights from Danny Elfman Kevin Smith Jeff Dunham Matthew Dicks Bouncecast Software Review See the video podcast review www.schoolofpodcasting.com/bouncecastreview Podcaster Happy Hour Need a place to come hang out and chill. Looking for a place to come and just have some conversations and relax? Check out www.podcasterhappyhour.com Question of the Month What do you use to create your show? Answer at www.schoolofpodcasting.com/question Ready To Start Your Podcast? Start Your Podcast Today Join the School of Podcasting Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee Start your podcast today. Click Here Mentioned in this Episode What was that like podcast with William Hung? Storyworthy Book Speak Up Story Telling Podcast Jeff Dunham on WTF Kevin Smith Interview Danny Elfman Masterclass The Podcaster Attitude – Your Biggest Tool For Success Juggling the Podcaster Attitude Overcoming with Imposter Syndrome

The Train Wreck That is the Tiger King is in the Top 10 of Netflix After the fourth person had asked me if I had watched the Tiger King on Netflix I decided to give it a try. It's not good. I got about halfway through and only watched the second half looking for closure. It's bad people behaving badly. I was on a Zoom call with my family and my brother had not seen it yet, and as he put it "everybody is talking about it." The whole family said the same thing, "it's awful, its a waste of time." I'm pretty sure he's going to start watching it. Why? Well here are some things podcasters can gleam from Joe Exotic (i.e. The "Tiger King"). Table of Contents: 01:27 I'm in Facebook Jail 21:53 Focusrite Studio Makeover 23:17 Misty Phillip from Spark Christian Podcast Conference 37:23 Podcast Rodeo Show Promo 39:00 Consulting with Dave 39:45 Danny Pena Connects with His Audience 42:19 Question of the Month Promo 43:08 Get On the Podcast 44:32 Bloopers Joe Exoctic is Unique Joe lives in the middle of nowhere Oklahoma. Even by "Florida Man" (home of bizarre behavior) standards Joe Exotic is very unique. I'm going to kind of spoil the show, so if you haven't watched and it and plan on doing so, now is the time to stop reading. Joe is a gun-toting, country music singing, gay, polygamist, Youtuber, who likes to blow things up at his zoo where he has tigers, alligators, and other exotic animals while he manages his campaigns for President and Governor. He is what some people might call "a character." I could go on, but I think I've made my point. Joe Had a Unique Product That Solved a Problem Joe would breed tigers and take the cubs on tours to small where people could pet them and get their picture taken. It's like Santa with claws and teeth. Much like Santa, Joe was taking in the cash because he was providing something you can't get anyplace else. Consequently, he was making some serious cash. Joe Lost Sight of His Audience Joe's arch-nemesis is Carol Baskins who is also "unique" in that her very rich husband disappeared a few years ago making her rich and they never found his body. Carol runs a large cat "Rescue" that looks a lot like a zoo. She has an army of volunteers who work for her. She is basically doing the same thing Joe is (has a large plot of land where people can see large Cats in cages) but Carol has a WHY. Some people become fans of what you do, other people become fans of people because of why they do it. Carol helped Joe's mall tour get shut down. Instead of looking for another solution, another product, or another animal, Joe got distracted. Instead of talking to his audience and asking them what else they might want, he became 100% obsessed with competition. Joe Started To Compare Himself to Others Joe did some things right. He reached out to other large cat owners (who are also living "differently" than most people) and attempted to mimic their success. However, as time goes on you see Joe simply go from hating Carol Baskins, to obsessing over her. His only "TV Show" seemed to be him talking about Carol and what a bad person she was, and how she couldn't bring him down, etc. Joe forgot he was the Tiger King, and became the Carol Baskins King. Comparison is the Thief of Joy The more Joe obsessed over what Carol was up to, the less he focused on his audience. You don't see him looking into adding creating better environments for the cats that might also get the audience closer to the cats. I once lead classes on Microsoft Office to the staff of the Akron Zoo. That is their whole purpose. Making an exhibit that made life enjoyable for the animals while getting the audience as close as possible and keeping both the animal and audience safe. Over the years their audience has grown and their prices have risen as well as you get a great experience and don't have to spend an hour driving to Cleveland. Surround Yourself with Good People The part of the story that tugged at my heart more than the Tigers, was one of Joe's husbands has lost most of his teeth due to a meth problem. He stuck around Joe because Joe bought him guns, trucks, and another thing (and he got to pet large cats). Joe treats his staff horribly, takes them for granted, and creates a revolving door of workers. Things Do Not End Well When you are deprived of joy and become frightened, angry, or any other emotion that is not calm and collected you can make bad decisions. Joe is the king of bad decisions. It turns out that Joe had actually killed some of his older cats, and if you want to watch more disturbing things on Netflix watch Don't F*ck with Cats. Misty Phillip From the Spark Christian Podcast Conference I was honored to speak at the Spark Christian Podcast Conference last year. It was an amazing event, and the mind-boggling part it was thrown together in very little time. In this interview with Misty Phillip (who also has a podcast), she gives some behind the scenes of how she pulled this off. Key points include: She released control to s

I thought it would be a good idea for Radio Personalities (DJs) to have a podcast. I know that they often lose their jobs due to the consolidation of stations, automation, genre changes, and more. However, I only thought it was a good idea. I didn't know because I only know to podcast, Erik K. Johnson is the Podcast Talent Coach and co-host of The Podcast Review show and he's been in radio 30 years and is a program director for iHeart Media. So I asked Erik for his opinion and he gave me three reasons radio personalities should have a podcast Note: Most of this post was transcribed from the recording, so when you read "We" it's Erik and iHeart (not Erik and myself). Three Reasons Radio DJs Should Have Their Own Podcast Built-in Demo Freedom To Talk About Whatever You Want Develop a Deeper Brand Be sure to read the contract and know what you're signing. Mentioned in this Episode Thanks to: Arnie from www.footballhistorydude.com Steve Stewart from www.stevestewart.me Brande Ushio from https://fandompodcast.com/ Table of Contents 1:43 Focusrite Studio Makeover 3:46 Revisit Bad Audio 5:26 Three Reasons Radio Personalities Should Have a Podcast 17:07 Say No to Puke Voice 19:53 Question of the Month Ready to Start Your Podcast See www.schoolofpodcasting.com/start

What do people mean when they say "Bad Audio" well I made some. You will hear where some strategies DO create bad audio and others (using your phone may not be horrible). SPONSOR: Focusrite Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep discount on Squadcast, consulting and more (I wish I could enter). To enter the contest go to http://bit.ly/PSM_Dave-Jackson Mentioned in this Episode Samson Q2u Childless by Choice Sound Off Podcast Podcast Rodeo Show Start Podcasting Worry Free Join the School of Podcasting and get access to: Step by step tutorials Private Facebook group filled with great podcasting minds Live group coaching sessions Priority Email support Go to www.schoolofpodcasting.com/live 30-Day Money-Back Guarantee Table of Contents 01:30 Focusrite Studio Makeover 03:31 Defining what Bad Audio Sounds Like 03:54 Built-in Camera Mic 04:42 Built-in Laptop Mic 05:36 Recording into Voicememo on My iPhone 06:12 Samson Q2U in the Bathroom 07:29 Using Blankets 08:09 Dave in His Closet 09:01 Blue Yeti in the Bathroom 10:34 Blue Yeti under Blankets 11:01 Blue Yeti in the Closet 12:26 Blue Yeti on a Desk 12:55 Q2U in the Closet 14:31 Trying to Clean Bad Audio 16:16 Do Portable Audio Booths Work? 20:15 Noise Gate Example 21:56 EQ Settings to Try 24:59 EQ Examples 26:38 Podcast Rewind 29:44 Some Light Reading 31:30 March Question of the Month 32:02 schoolofpodcasting.com/725

The Corona Virus Closed My School and I Need a Podcast NOW Across the US (and the world) schools are closed to try to reduce the number of people spreading the Carona Virus. This makes it very hard for teachers who still need to deliver lesson plans. With this in mind, I've made a video that shows you how to turn your lesson plans into a podcast. It's free, and the strategy uses free tools. Sponsor: Focusrite Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep discount on Squadcast, consulting and more (I wish I could enter). To enter the contest go to http://bit.ly/PSM_Dave-Jackson Free Video Set Up Your Podcast in 20 Minutes Click HERE to get access to video Wait, am I giving away the School of Podcasting stuff? No. Starting a podcast is easy. Starting a GOOD podcast is not. There is no "define your audience," and "define or why" or "check your band alignment" here, this is simply putting content (that may or may not sound great) on the internet for people to listen. Tips for Working From Home Avoid working in a room with a television. I've got tips on staying focused in a previous episode. In some cases, close the door to "block out" the rest of your home (to avoid distractions). What Does The Caronoavirus Mean For Podcasting? In some cases, your audience may be bored. They may find themselves with "Free time." I believe in one of Michael Hyatt's books he says when situations like this arise look around and say "what does this enable me to do that I normally don't do." Spend more time with your spouse and children. Read a book (or listen to a podcast) Clean your house (that's my plan this weekend) See who can use the smallest amount of squares to wipe their butt. Watch some cooking videos and cook from home. I made a dish last night called "Not Chipotle" that was chicken, rice, lettuce, cheese, and a bit of french salad dressing. Create an online mastermind Jump rope, push-ups, dust off the treadmill. Watch Saturday Night Live (it's still on) (or even better) Go to bed early. Eat all those things in the fridge and freezer that you bought by accident (asparagus! what?). New food is exciting (and often freezer burnt). There is a feature on your phone that if I understand this correctly you can "Call" (Whatever that is ) people and talk to them in real-time. When I was married and things would go left of center, my wife and I would look at each other and say "Well, this is going to be a fun adventure..." Remember where there is a shadow, there is a light. You'll be able to look back and say "I lived through that." Because of My Podcast: Jim Harold has Met a TON of Childhood Heroes Jim Harold has been on this show a few times. He is the man behind the Paranormal Podcast, and recently launch a podcast where he talks to other podcasters called "Podlords." In a recent episode he stated, "You know, I've done different podcasts over the years, some of them have, "caught on," and they are part of my business and I make money on them. There were other shows that haven't caught on as much, but we're just cool to do. Jim did a show called "The Great TV podcast" and it's still available. Jim loves classic TV ( TV from the 60s and 70s). Jim did the Great TV Podcast and he got to talk to Ed Asner who Mary Tyler Moore Show. He got to talk to Marianne from Gilligan's Island. He got to talk to the late Richard Hatch from Battlestar Galactica. Oher interviews were Donnie Most from happy days ( he played Ralph M). Judy Norton from the Waltons. That is the power of podcasting as Jim put it, "If I had called up Ed as an agent and said, you know, I'd like to talk to Ed Asner for a half-hour about his career. I just think it would be cool. Well, that's not gonna happen. I've got a podcast. He has a new play coming out. Can I talk to him? I certainly know that is the opportunity. The people I've gotten to talk to who I would have never had a chance to get that alone aside from being my job has been a great reward. So, I mean, the opportunity, aside from money is tremendous." Jim has been podcasting since 2005 and podcasts full time at www.jimharold.com and does the paranormal podcast as well as other paranormal related shows. He also has many books featuring true ghost stories on Amazon.com Question of the Month For March, “If you have a podcast, have you surveyed your audience? If so what did you learn?”If you haven't surveyed your audience, why not? " Please (if you have one) mention the name of your show (be careful not to say it so fast I don't understand you) and your website (again, nice and clear). I need your answer by Match 27, 2020. Go to www.schoolofpodcasting.com/question Audio Technica 2100X vs Samson Q2u Today I test the Audio Technica against a Samson Q2u, and AT2005 USB. I didn't hear much difference. Keep in mind, you can always tweak these with EQ (equalization) in post-production. Check out my Gear guide for more information. Ne

Today I am recording from Podfest Multimedia Expo 2020 and I capture a conversation with Ronsley Vaz in the hallway after he shares an amazing story about listener loyalty. Sometimes we are our own worst enemy. When we don't give ourselves credit, this belief limits our success. Focusrite Studio Makeover Focusrite wants to help remove any barriers to your creativity by outfitting your podcast studio with products from some of the best brands in content creation. We’ve partnered with them to award three podcasters with a complete studio makeover valued at over $2300 each and the chance for you and your podcast to be featured in a video project produced by Focusrite! For more information and a list of prizes see http://bit.ly/PSM_Dave-Jackson Enter the competition today! Timeline 00:00 Focusrite Giveaway 03:20 Table of Contents 04:33 Because of My Podcast Ronsley Vaz 17:22. Recorded Using an iPhone 18:17. Give Yourself Credit Mentioned In this Episode Book: Amplify: Raise Your Voice, Boost Your Brand and Grow Your Business The Psychology of Entrepreneurship Sarah Mikatel podcasting Step by Step Podfest Multimedia Expo Lou Mongello WDW Radio (Walt Disney World) Storyworthy by Matthew Dicks Get Storyworthy for Free at Audible Start Your Podcast Today Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee www.schoolofpodcasting.com/listen

Descript is software that transcribes your episode and then you can go to the transcript and when you removed it from your transcript, it removes it from the audio. You can fade in and cuts that are a little rough to smooth them out. You can mix in music, have multiple mics go into two different tracks so you can edit the "cough" out from person number two while person number one was talking. Enjoy the live demo of Descript in this episode 712 of the School of Podcasting. Table of Contents 01:09 What is Descript? 08:16 Descript Demo 19:20 How Much Is It? 20:02 Descript vs Otter.ai 22:40 My Podcast Reviews Free Month Dela Extended 24:12 #podrevday March 8th 25:03 Because of My Podcast- Carey Green 29:56 schoolofpodcasting.com/start 30:29 Robin Chsitopherson loved the Glow Episode 33:07 March Podcasting Events 37:57 Bloopers Descript Live Demo - Transcripts are more than just words While many people take the lazy way to show descriptions by thinking transcripts are the golden ticket. In my opinion, transcripts are hard to read and I often click away (which means this is the opposite of what people were hoping for, and Google calls this "bouncing" coming to one page and leaving). A transcript can speed up editing by making it easy to see the parts that definitely need edit, and you will be able to see your crutch words. That is where descript has a very interesting feature. In this video, you see me right-click and erase 14 "ums." Were all the edits perfect? No, but you can use additional tools like fading into a word to smooth out and roughs edit. The price is $10 a month for up to 10 hours of transcription (which is lightning fast). We have a coupon code pec2020 through the end of March 2020 you can get 10% off a yearly subscription. Thanks to Steve Stewart and the Podcast Editors Club, and the Podcast Editors Conference for allowing us to borrow their coupon. Watch Video My Podcast Reviews - Get A Free Month Deal Extended 22:40 I interviewed Daniel J Lewis back on episode 709 talking about My Podcast Reviews which scans all of the apple stores and emails you copies of your reviews (or your competitors) where you can then share them, add them to your media kit, etc. Originally the offer of a free month was to end in February but the free month offer has been extended until March 7,2020. Go to www.schoolofpodcasting.com/mpr to get your free month Podcast Review Day March 8 #podrevday 24:12 Steph Fuccio has started a tradition of picking one day out of the month to review at least one podcast. You can join in on Twitter and Instagram by using #podrevday -more information. Because of My Podcast - Carey Green Carey Green is a podcast editor (see podcastfasttrack.com) and does a podcast about podcasting at podcastification.com but his show Morning Mindset has been growing very quickly, and he is having meetups with listeners, and now he is frequently receiving prayer requests. Carey is now doing one episode where it is Carey praying for multiple people on one episode. Think about the comfort and closeness one must feel to ask someone "Will you pray for me?" Check out Carey's Morning Mindset podcast at https://careygreen.com/ Robin Christopherson loved the Glow Episode Robin does a daily Dot to Dot show about Amazon skills. He has a large audience but was looking for a new way to monetize his show. He heard my interview with Glow.fm CEO and loved it. You can hear it at https://schoolofpodcasting.com/706 If you want to check out my Glow page see www.glow.fm/schoolofpodcasting March Podcasting Events March 3: Podcast Portland Meetup March 4: The Publisher Podcast Awards March 6-8: Podfest Multimedia Expo March 6: Podcast Editors Club, Spots Podcon and others) March 7: Podfest Cairo March 9-11: New Media Summit March 11: Podup Virtual Summit March 16: Northeast Ohio Podcasters Meetup March 17: California Podcasters Association (Oakland) March 17 Virginia Podcasters Association Meetup March 19-20 Become a Podcaster in One Day March 19: Podcast Cracking the Code March 19: Phoenix Podcast Club Social March 31: Columbus Podcasters Meetup For more information see www.podcastingevents.com Ready to Start Your Podcast? Step by step tutorials Live group coaching (get your questions asked) Private Facebook filled with other brilliant podcasting minds Priority email support with private instructional videos (ask a question expect a video answer) 30-day money-back Guarantee Go to www.schoolofpodcasting.com/start

I was in Houston for the Spark Christian Podcast Conference where I was speaking. It was a great event for the first time out of the gate and I met some really cool people. My buddy Sunny from the IPN asked me if I wanted to go see Joel Osteen who runs the largest church in America and is also an author and someone I refer to as "Happy Jesus Man." Jole is incredibly successful (his church is the building where the Houston Rockets professional basketball team played. It's a stadium that holds 16,800 people). I have listened to Joel on and off over the years. I went to feed my spiritually, but I was also there to observe and look for the clues of his success. You don't get this big without doing something right. Time Codes 01:08 Spark Christian Podcast Conference Review 02:38 What Podcasters Can Learn from Joel Osteen 30:52 How did you get over your self Doubt? 41:10 Free Webinar on Equipment 42:19 Have you surveyed your audience? Joel Started As A Geek Joel was the technical person in his church working with his father. He was the lighting tech and worked for his Dad. Joel Did Something Different There is a style of preaching in the church known as "Hellfire and brimstone." This is where you explain to your audience that if you don't accept Jesus you are going to Hell where there will be weeping and gnashing of teeth. Instead of peaching about the horrors of Hell, Joel went to the bible and found all sorts of scriptures that point out how God wants you to prosper. Some have deemed this the prosperity Gospel, and because it's different than what people previously did, this has its critics. This has not swayed Joel from his message. He is covering the bible the way he wants to. He Makes it Easy for First Time Visitors Sunny and I had walked into what appeared to be a side door, and weren't exactly sure where to go. It was easy to identify who the staff was and we just walked up and said, "Hi this is our first time here." The worker knew exactly what to do and before I could blink I was given to a person who was giving me a tour of the building and explaining that there was a book store and if I wanted to buy anything Joel would sign it at the end of the night. He then escorted us to fourth-row center stage seats. I felt lucky. I felt special. The sanctuary was beautiful. They had cool lights in the ceiling and an amazing backdrop behind the band, and a choir made of people of every shape, size, and color. He Honored The Heritage of the Church and What They Believed in He played clips of his father who started the church and acknowledged those who came before him. Oh, I'm sorry this isn't for you... It's for the academy of podcasters. Let's move on. It Was a Well Oiled Machine There were no lags in the presentation. You didn't see the praise band ask, "He should we move on to the missing thing" and then someone says "Yeah, let's do the missing thing. Let's roll the mission intro." When the song was over, the mission people came out, the spoke about a conference that had just wrapped up. They introduced the video about how they were helping with Ebola in Africa and the video clip came on. Everyone knows what was next. They Through in a Curve Ball Their band did two praise songs (very upbeat - very easy to sing along) that engaged the audience. Then one of the soloists on the stage snuck into the audience at the end of the song. She then launched into an old Christian classic "Nothing but the blood" from the back of the auditorium so the people in the back now get the same view as those in the front. Most music performers pull this trick in concerts. They went back to singing more songs from the front of the stage. Pacing and Anticipation This is a great tip for those narrative style storytellers. They kept the service moving with the music, but about five songs into their performance their backdrop which looked like the galaxy with millions of stars started to reveal the word JESUS in big bright letters as the band hit a crescendo. The place erupts into applause, the band plays louder, hands are raised into the air and as the final notes of the song fade out Joel Osteen takes the stage and opens his message with prayer. Everybody Knows and Does Their Part The band multiple guitar players, keyboardists, and hundreds of backup singers, they all worked together to deliver the song in the best way that connects with the audience. The security for Joel was extensive. They were very good and kept him safe while allowing people to meet and greet him after the service. If you have a show with a host and a co-host someone is driving the show and someone is color commentary. Know Your Point and Back It Up Joel's message could be boiled down to this. "When you're in a bad situation you should still help others who are having problems." All of these scripture references helped illustrate his point. This is similar to the book I recommend Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with

Table of Contents 01:29 How Do You Compete Against Large Networks? 06:44 25 People Vs 1 09:42 Two Things That Kill Podcasts 11:52 Buying an Audience 15:32 Life Without the School of Podcasting 17:01 So How Do You Compete? 19:24 Jet Ski vs Cruise Ship 21:53 Downloads are only ONE way of measuring Success 24:28 Free Webinar 2/26 25:01 Golden Mic Announcement 34:23 Where I Will Be 34:45 Question of the Month I hear this question a lot: How am I supposed to compete? It'll be something like I've been podcasting for three years. There are these other podcasters who I'm pretty sure are buying their audience. They're spouting their numbers, and they're gigantic. How am I supposed to compete with somebody like that? I totally understand that question. Here are some things to consider: You Can't Compete Because its a good visual. How would a seventeen-year-old boxer compete against the champion who has held the title for six years? You don't put that kid in the ring. He's going to get killed. The experience, the stamina, he just isn't ready. He is completely out of his league. But I've Been Podcasting For Three Years But Dave, I've been podcasting for three years. You say that in some cases, you know people who are really starting to make a difference with their podcast at three years mark. To this I say"Uh-huh," but here are some things that we need to think about. We never know what's going on behind the scenes with a podcast. You might have a job (or two) and a spouse and some kids. The other podcast may not have any of those. Can you imagine how much free time you would have to promote if you didn't have any other activities and could focus on your podcast 100% of the time? So if you look at podcasters from the outside, there's a person with a podcast here, and another podcaster over there and you think they are the same and they are not. We have no idea what is going on behind the scenes. They might have a background in selling and your background is in teaching. Radiolab thanked 25 people at the end of their show. I am an army of one. Can I compete? In 2015ish I was up for a Podcast Movement Podcast Award and one of the shows in my category was Reply All. I was competing against them. I've also had my Logical Weight Loss podcast compete against Jillian Michaels. Can we compete? Yes. The minute you turn on the microphone you are competing. Some of the things these teams of 25 use you don't need (original music?). While great production is like icing on a cupcake, if its all icing (and no cupcake) that doesn't work (see serial season two). The Two Things That Kill a Podcast BABIES Babies are so selfish. It's all about them. All they scream is feed me, wipe my butt, I want a nap. That can really get on your nerves (kidding). COMPARTING YOUR PODCAST TO OTHERS When you say "how do I compete" at the hear you are comparing your show to others, and that can seriously do nasty things to your content. If you ever feel yourself comparing yourself - STOP. STOP COMPARING YOUR SHOW TO OTHERS. You need three things to create good content: Your attitude Your health The support of those around you (see this episode for a deep dive into this subject). There is no competition I am a co-host on the Podcasters Roundtable with Daniel J. Lewis and Ray Ortega. Technically both of these people are my "competition" but they are not. Why? Because you can listen to me on Monday, Daniel on Tuesday, and Ray on Wednesday. As long as you deliver value, you're safe and don't have to worry. You Can't Buy An Audience You can buy an opportunity for people to hear your show, but you can't pay them to listen. Your podcast needs to provide value so they will come back because they want more. Holly Barey is beautiful. In 2004 they put her in a Catwoman suit, spent a million dollars to my $82 million (a loss of 18 million). On Rotten Tomatoes the movie has a ranking of 9 out of 100 with 197 people voting. In 2009 Disney worked on a movie called John Carter based on a popular book. According to Wikipedia is the most expensive movie ever created. It was a super popular book. It's kind of a sci-fi fantasy thing. It had a young, hot actor from Friday Night Lights, which was a very popular TV show here in the States. Yeah, they lost $200 million on that movie You cannot buy an audience. And upon the release, it received a mixed critical reception. In other words, it wasn't any good. There are great visuals. It had a great soundtrack. It had great action sequences. But the biggest criticism was toward the characterization and this thing called the plot that movies have, and you kind of need a good plot, you need a story. It's the content. It's delivering value. And apparently, this movie did not deliver value because it lost them $200 million. And I remember seeing all the ads for this movie, that all the promotion. Before You Start Spending Money to Grow Your Podcast I see a lot of people who say, "I'm not getting enough downloads and they turned to Facebo

Today we introduce a new segment, "I told you so!" I also have a great conversation with Daniel J. Lewis from My Podcast Reviews. get a special deal at www.schoolofpodcasting.com/mpr Watch Quick Demo

Audience Engagement In a previous episode about Glow.fm I talked about how hard it is to obtain an engaged audience and you might be lucky if you get 5% engagement. This week on the finale of The Good Place they mentioned the Podcast Radio Lab, and on a previous episode of Radio Lab they mentioned how 29,000 people are helping to pay for the production of the podcast. The interesting thing is due to their massive audience 29,000 is not even 1% of their audience. I bring this up not to depress you, but so we can all move forward making informed decisions. Eric Nuzum Eric Nuzum is the cofounder of Magnificent Noise and creator of iconic podcasts. Over the past 14 years, he has made podcasts that routinely top the charts, appear in yearly “best of” lists, win awards, and generate hundreds of millions of downloads. He started NPR’s podcasting efforts in 2005 and remained that effort’s chief creative and strategic force for the following decade, leading NPR to become the largest distributor of podcasts in the world. Eric developed some of NPR’s most successful podcasts, and continued that record of success during his tenure as Audible’s leader for short-form content and podcasting. In 2019, he co-founded Magnificent Noise, a podcast production and creative consulting company based in New York City. Eric’s book on audio and podcast creation, titled Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling. Today we talk to Eric and talk about 03:56 Eric Nuzum Interview 15:39 How do you estimate the size of an audience 18:08 The 10 Word Challenge 25:57 How do Indies Compete with NPR? 29:32 Fixing a Flat Stats Issue 31:23 Lessons from Taylor Swift 33:22 The History of Podcasting Mentioned in this Episode Start your podcast at the School of Podcasting The RIGHT Podcast Gear Free Webinar Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Magnficant Noise More About Eric Nuzum

Every month we have a "question of the month" and this month it's what are you going to do differently in 2020 with your podcast? Because of My Podcast Lee from the Covert Nerd podcast was trying to speak at a panel. He was sensing a little pushback until he mentioned he had a podcast ( and got the speaking gig). He also got some "street cred" from his kids who were impressed the "old guy" was doing something so hip as a podcast. What Are You Going to Different? As 2020 is upon us what are you going to try? Thanks for The Author inside you Talk about Talk Podcast Radiant Fire Podcast Gather Geeks Podcast Repurpose Your Career Uncommon Life Kids Health 101 Brew Roots Podcast Games From Folk Tales What is Stopping You From Starting Your Podcast? Nobody wants my opinion Technology Anxiety Time Perfectionism Overwhelm Equipment Co-hosts Question of the Month How did you overcome thinking "Nobody would listen to me" thinking or worrying about negative feedback? Go to www.schoolofpodcasting.com/question Glow Follow Up Some of my audience had issues (but to their credit they fixed any issues. In the end, I had 1.06% of my audience went to www.schoolofpodcasting.com/glow So this is why I say some people get UP TO 3% of their audience engaging with their content. Options. Buy me a coffee (here is my page) You can also use a paypal donation link. Check out www.supportthisshow.com Subscribe to the show at www.schoolofpodcasting.com/subscribe Full show notes at http://www.schoolofpodcasting.com/707 Mentioned in This Episode Start Your Podcast at the School of Podcasting Buy Me A Coffee Tipping Tool Glow.fm Getting Over Imposter Syndrome Focus Is More Important Than Microphones Buy Dave a Coffee Podcast Brand.co Table of Contents 00:01:19 Because of My Podcast 00:03:22 What are you going to do differently in 2020 00:04:33 Author Inside You 00:05:25 Talk about Talk 00:06:56 Radio Fire Radio 00:10:04 Gather Geeks Podcast 00:11:28 Repurpose Your Career Podcast 00:14:53 Uncommon Life 00:15:53 Kids Health !01 00:17:02 Brew Roots Podcasts 00:18:47 Games From Folk Tales 00:22:41 What is Stopping You From Starting a Podcast 00:31:06 Feb. Question of the Month 00:32:42 Where I Will Be 00:33:46 Glow .FM Follow Up 00:40:30 Bloopers

TABLE OF CONTENTS 00:00:58 Slow Down When You Talk About Yourself 00:03:08 Podcast Magazine 00:08:50 Glow.fm Interview 00:31:38 Fun with Math 00:42:28 Question of the Month 00:43:26 Podcasting Events 00:45:33 schoolofpodcasting.com/start Different Ways of Accepting Money From Your Podcast Today I talk with Amira Valliani the CEO of Glow.fm If you can make it EASY for your audience to give you money in either a one time, monthly, or yearly format. You can provide suggested amounts but they can change it (if you let them). The key is you want to make it easy for people to sign up. The easier it is to give you money, the less value that needs to be present. Patreon.com This is a website and app that allows you to create tiers of support. Think of it as a crowdfunding site like Kickstarter that keeps on going. You can also upload audio directly to Patreon and provide a private RSS feed for the use. If they cancel their subscription they lose access. Patreon 8% for their pro plan (does not include processing fees which are typically around 3%). This means the podcaster keeps 89%. MyLibsyn.com This is a website and custom app where you can have public and private information. You can set your podcast to have the latest (X amount) of episodes for free and then the older episodes you need to pay to hear. This is a "Set it and forget it" system. The podcaster keeps 70-80% based on the number of members you have. Glow.fm For those who just want to accept donations/payments (one time, monthly, or yearly) you only pay the processing fees (as they use stripe that would be 2.9% + 30¢). If you want to have bonus content or private content, they charge .55 per user. If someone pays you $2 that means you keep 73%. Keep in mind the more people pay, the higher the percentage. For example, if someone pays $5 a month that means you keep 89% Never Forget the Rule of 3% While it would be great to get 50% or 30% or even 10% of your audience, most people find that 3% is based in reality with 5% being a really good example. How is Glow Different? There are tools like Paypal that allow you to make branded landing pages see http://paypal.me/podcastcoach or https://cash.app/$schoolofpodcasting With the cash.app you need to download an app and create an account. With Paypal you need to provide an email address to pay with a credit card (you can pay without having a paypal account). They all seem to take the same 3%. With Glow after you pay a podcast it will ask you if you want to complete your setup (optional), but if you continue you choose a password and now you have a Glow.fm account. I could be missing something, but I'm not seeing a ton of difference except glow.fm gives you a little more control over your brand (although I wish companies would tell you what size of the image to use instead of letting up guess). Premium Plans If you have a listener pay you $5/month you would Keep $4.30 with Glow.fm (5 - (.55+.15)) Keep $4.45 with Patreon (5 - (.4+.15) In doing the math, you don't make more money selling bonus/private content until you charge $13/month. In that instance, you would keep $11.36 with Glow, and $11.28 with Patreon. Also, keep in mind with Patreon you can upload audio (and get ZERO stats on downloads). With Glow.fm you can use most media hosts to provide private feed for your bonus content. Buy Dave a Coffee If you've like to support the show as well as see Glow in action CLICK HERE or go to www.schoolofpodcasting.com/glow Podcast Magazine Launching in January I will be appearing in the inaugural edition of Podcast Magazine. In having some email back and forth with Editor in Chief Seve Olsher he said there are three reasons for starting this magazine. 1) We are passionate about podcasting and want to do our part to support its growth. Podcasting has, we believe, reached an important tipping point for either attaining critical mass or returning to its roots as a compelling tool for hobbyists. We are unabashedly committed to doing whatever we can to ensure that podcasting’s current status reflects its embryonic stages rather than the maturation of the medium. 2) We strive to serve podcast FANS, taking them ‘Beyond The Microphone’ and into the lives of today’s leading podcasters and the shows they love. While there are several publications that do a wonderful job of covering podcasters and the industry at large, their focus is not on serving listeners. Our goal is to create the preeminent lifestyle publication that veraciously serves podcast fans while exploring the ever-evolving world of its culture. 3) And perhaps most importantly, we are committed to leveling the playing field for ALL podcasters. As a podcaster since 2009 when we launched our first episode of Reinvention Radio, and continuing with Beyond 8 Figures (and, soon, the Podcast Magazine Podcast, of course!), I have witnessed firsthand the challenges of being a “mere mortal” without a huge platform who is unable to break onto the charts simply by “bouncing” exis

Today we talk about creating great content that people will share, and take a slightly deeper dive into the topic by looking at WTF by Marc Maron. When I reverse engineered the content I consumed, I noticed that no matter if its a book, magazine, TV show, or movie, whatever I'm consuming: Made me laugh Made me cry Made me think Made groan Educated me Entertained me. Ingredients in a Good Podcast When I look at other elements that make a good podcast they: Allow you to see the vulnerable side of the host or guest. Have a host with great listening skills. Include "Behind the Scenes" information that you can get anyplace else. Include great follow up questions that reflect what the listener would ask. Know your audience. Create a focus group of listeners who will provide honest feedback. The courage to say things that will draw them closer to their target while separating them from some. Make me wonder what is going to happen next? Table of Contents for Episode 705 00:00:45.775 Boston Reflections 00:02:23.525 Because of My Podcast 00:07:29.325 If You Content Is Shunned By the Media 00:14:07.300 schoolofpodcasting.com/start 00:15:35.900 Question of the Month 00:16:09.500 What Made This Episode Good? 00:25:49.150 Being Vulnerable 00:29:20.175 Adding A Tease 00:29:59.475 Sharing Stories 00:31:16.225 What Was That Like? 00:32:50.800 Raw Emotion is Moving 00:34:43.875 A Great First Question 00:37:20.550 Technology Issues 00:38:28.850 Why Did They Leave it In? 00:39:17.700 Podcasting Boost Your Confidence 00:39:57.783 Great Follow Up Questions 00:40:49.291 Know Your Guest - Know The Show 00:44:33.712 Bloopers Because Of My Podcast: Fred Castenada Fred from the Podcast Reporter podcast heard about with a military background and podcast and reached out. Because Fred has a podcast they've connected and found out they both served in the 82nd airborne. Question Of the Month NOT PODCASTING YET? What do you feel is stopping you from starting your podcast? ALREADY PODCASTING? What are you going to do differently this year and why? I need the answers in by January 24th, 2020. Go to www.schoolofpodcasting.com/question to leave your answer. Mentioned In this Episode Join the School of Podcasting Erik K. Johnson's episode on creating a good tease. Robbie Samuels On the Schmooze Podcast ( great first question) Marc Maron's WTF Podcast. The episode with BRAD PITT & LEONARDO DICAPRIO Ed Sullivan's Sonic Cupcake Audio Editing The Cigar Authority Podcast. Which Dave uses to promote 2 Guys Cigars Check out the Studio 21 Cafe where they record the podcast. AMAZING

Every January I get people who want to start a podcast and I am glad to help them, but there are some people who have absolutely unrealistic expectations. Today I want to talk about what to expect. Every podcaster starts with the same two things: A) No audience B) Integrity I Can't Make the Podcast Filled with Lies 00:00:19.728 Podcast Piggy Bank Can You Answer the Question? 00:02:52.782 The Scariest Podcast Question 00:04:51.045 Who Are You Talking To? 00:06:47.223 Targeting Your Audience How Many Download Should I Expect When I launch? I asked many different groups of podcasters and asked them how many downloads did they get for their first episode after one week. It wasn't 1000, or 500. It wasn't 100 or even 50. From what I've seen and heard very few people I talked to got more than twenty downloads to their first podcast after the first week. While you typically measure a podcast episode after a month of downloads, I wanted to let people know what to expect after a week. 00:09:58.450 How many downloads to episode 1? How Can I Make the Most While Working the least? 00:12:53.681 First of the year problems 00:15:22.916 How long does it take to be profitable? 00:17:18.811 Why Businesses Fail 00:18:27.966 Do any businesses succeed? If All You Can Aford is Free - You Have Other Issues That Need Your Attention 00:21:48.925 If Free is the Only Option - Then Pause is the Solution Because of My Podcast 00:28:47.815 Paul explains how he got to meet one of his podcasting heroes. January Question of the Month 00:32:12.381 This month we have two versions of the question. If you don't have a podcast, what is holding you back? If you DO have a podcast, what do you plan on doing differently in 2020? Go to www.schoolofpodcasting.com/question I need your answers by 1/24/20. Where I Will Be 00:33:09.268 January 11th National Speakers Association Waltham, MA Ready to Get Your Message Out There? I'm ready to help you and look forward to working with you. Go to www.schoolofpodcasting.com/start Mentioned in This Episode Make Noise: A Creator's Guide To Podcasting and Great Audio Storytelling How long does it take to make money Another example of how long it takes Beyond Powerful Radio: Valerie Geller

Every year I ask my audience: 1. What is their favorite podcast 2. Why is it their favorite? I also want to know about their podcast if they have one, and where we can find these shows. Time Table: This episode has been created with chapters. Your app may skip to the next chapter by clicking the right arrow button. 00:01:13 Focusrite Scarlet Interfaces 00:05:00 Emily Prokop 00:07:23 Scott Johnson 00:10:59 Randy Cantrell 00:12:23 Joan Wheeler 00:14:00 Arnie Chapman 00:15:52 Clayton Allen 00:18:06 Charles McFall 00:20:57 Ed Sullivan 00:22:00 Chris Curran 00:23:43 Clay Groves 00:25:31 Donald Winn 00:27:21 Fred Castenda 00:28:58 Terry Nords 00:32:13 Daniel J Lewis 00:35:57 Kim Krajci 00:38:47 Wayne Henderson 00:42:13 Jennifer Longworth 00:43:28 Jason Bryant 00:46:39 The Rafferties 00:47:55 Seth 00:50:25 York 00:51:38 Shane Whaley 00:53:33 Veronica Hugger 00:54:52 Steve Stewart 00:57:01 Timothy Brien 00:58:20 Troy Price 01:00:04 Dave Jackson's Favorite 01:01:50 Where am I going? 01:02:43 January Question of the Month 01:04:14 Bloopers 01:05:20 Easter Egg Full links at www.schoolofpodcasting.com/703 Ready To Start Your Podcast? Visit www.schoolofpodcasting.com/start

01:39 Because of My Podcast 06:33 Focusrite Scarlet USB Interfaces 08:35 Is it Too Late To Start a Podcast? 24:16 Great Podcasts Lead to Binge Listening 26:08 Question of the Month 28:09 Hindenburg Chapters Trick 30:45 The Importance of File Management 35:51 Podcastingevents.net 38:59 Bloopers Full show notes at www.schoolofpodcasting.com/702 Sponsor: Focusrite Ready to Podcast? www.schoolofpodcasting.com/start

Today I take a lesson from my nine-year-old niece who goes crazy about a Christmas toy that makes absolutely no sense at all. I also have a great conversation with Cole Raven of Podchaser to explain what it is, where it's going and how you can use it in your podcasting effort. See the School of Podcasting at https://www.podchaser.com/podcasts/school-of-podcasting-64937 Here is my profile on Podchaser Table of Contents: 00:01:11.850 Question of the Month 00:02:19.600 Focusrite USB Interfaces 00:04:13.957 Different is Better Than Better 00:13:13.993 Cole Raven From Podchaser.com 00:35:01.521 How I Might Use Podchaser 00:36:56.585 Apple Podcasts Now on Alexa 00:41:09.000 Blooper Mentioned in this Show Sally Hogshead author of the book Fascinate Your Podcast Consultant Podcast Squdcast for Recording Interviews Ready to Start and Grow Your Podcast? www.schoolofpodcasting.com/start

Today I spend a small amount of time remember the past 700 episodes. Then I launch into a "Lightning Round" if you're a new podcaster or seasoned veterans you should get something out of this show. Full show notes at www.schoolofpodcasting.com/700

Clay Groves is one of the nicest guys on the planet. I always smile when I see him at an event. I know I'm going to be smiling and laughing soon. He is the host of Fish Nerds, and over the years when I saw him in person he would tell me a "Because of My podcast" Story and when I heard his last one, I said, "I need to have you come on the show and share these stories. In today's interview you will hear: 6:44 Clay sold some of these stories 12:11 Clay has been paid to speak 14:59 His relationships have lead to more and more opportunities 16:09 Clay launches a business doing fishing tours 20:28 What equipment does Clay use to record on a boat? 22:51 Clay builds a path to radio 28:54 Clay gets the call 39:20 Clay quits his day job. 43:24 Clay's 12-Year-old daughter is podcasting Podcasting is Like Fishing 46:58 Question of the Month for December I do this every year. Please record your response and include the following: Your name and the name of your podcast Your website where we can find your podcast A brief synopsis of what your podcast is about (who it's for, and what to expect) What is your favorite podcast from 2019? Why is it your favorite? What is the website of this podcast? I need the answers in by December 27th, 2019 so it can be heard on December 30th. Go to www.schoolofpodcasting.com/question (I really need these in audio format) Mentioned In This Episode Fish Nerds Podcast Clays Equipment: Zoom H4n ATR 2100 Microphone 93.5 WMVW National Podcast Publishing Month Join the School of Podcasting Go to www.schoolofpodcasting.com/start and get access to the courses, group coaching, and private network. Put your worries about getting the wrong equipment, sounding stupid, and shaping your show behind you. Join worry-free with a 30 day money-back guarantee www.schoolofpodcasting.com/start

Today we are talking about Plugins. Plugins are things you add to your audio editing software to make it better, more efficient, etc. The best way to avoid buying these (or using these) is to record good audio in the first place. That is not always an option (especially with interview shows with guests) so there is a company that has a bundle on sale 72% off and I put it through some tests. Please note this is an affiliate link (but also note - some of these are not great). For videos and more information see www.schoolofpodcasting.com/era Videos and more at www.schoolofpodcasting.com/698 Question of the Month 20:00 What is bugging you? Brandy Henry from engaging on social media with Brandy Henry Karrie Bond from the Keywest Perspective Podcast Jason Sacco from The Ankylosing Spondylitis Podcast Libsyn and Spotify Changes Spotify no longers makes a copy of your file and puts it on their website (they serve it directly from Libsyn). This makes it much easier to replace a file. This also means your stats are going to shift in the Libsyn dashboard. Instead of being in a separate section, the Spotify stats will go under the "normal" Libsyn stats (so don't panic). Question of the Month for December I do this every year. Please record your response and include the following: Your name and the name of your podcast Your website where we can find your podcast A brief synopsis of what your podcast is about (who its for, and what to expect) What is your favorite podcast from 2019? Why is it your favorite? What is the website of this podcast? I need the answers in by December 27th, 2019 so it can be heard on December 30th. Mentioned In This Episode First Things First (Book by Steven Covey) The Stephen R. Covey Interactive Reader - 4 Books in 1 (includes audio and video) Audphonic Levelizing and Noise Removal Tool Start Your Podcast - Grow Your Influence (and numbers) Join the School of Podcasting and quit worrying about buying the right equipment, sounding stupid, unprofessional, etc. We take you from idea to influencer and offer a 30-day money-back guarantee. Sign up for a monthly or yearly subscription.

So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising. About Heather Osgood She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results as well as assist podcasters in finding sponsors. She founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie, and acquired j/k media agency in the fall of 2017 to further those goals. Check out the Market Success with Podcast Advertising show. Podcast Advertising Insights In this episode with Heather Osgood we learn: What expectations both the podcaster and advertiser should have in place. How many downloads advertisers are looking for in a podcast. The best stat to measure your podcast in regards to advertising. What the current CPM rates are. The different types of advertising. How long you should run an advertisement Why dynamic ad insertion may be a way to get enough downloads to meet the advertiser download requirements. Key Points Going forward it may be more important when someone listens instead of when the show was published (especially for evergreen content). If you use programmatic advertising (which pays from what I've calculated .0017 cents per download) why would an advertiser agree to pay more when they know you will accept less? Check out the Market Success with Podcast Advertising [click_to_tweet tweet="Everything you wanted to know about podcast advertising" quote=" Everything you wanted to know about podcast advertising" theme="style3"] Mentioned in This Podcast Spark Christian Podcast Conference February 21-20, 2020 Houston Texas Podcast Movement Evolutions February 12-15, 2020 Los Angelas, Ca Book Me to Speak at Your Event. I'd love to hear from you Work With Me Join the School of Podcasting or let me be your podcast mentor

In the same way that kids on Halloween want candy, podcasters want downloads. How much? MORE is the only answer. Should your list your show in (insert directory name)? Well, will it help you potentially grow your audience? Then the answer is yes. Yes, Stitcher and Luminary both run ads in between your episodes (and you get none of that revenue), but for me the potential of more listeners outweighs it. Luminary has also burned through 100 million and has received another 30 million to burn through. Links Mentioned In This Episode Social Subscribe and Follow Plugin Podlords Text Expander Karen Jackson A long look Slow Art Your Podcast Consultant School of Podcasting Podcasting Resources More Information There are tutorials, videos, and links to directories at www.schoolofpodcasting.com/696

How do I come up with an idea for episodes? This show just celebrated 14 years in podcasting, and I would be lying if I said it was easy to come up with ideas for an episode every week. I will say this. There are some episodes that I feel are great, and I get no feedback on, and others that I feel I took out of the oven a little early and maybe were not quite ready to go to the public, and I get tons of feedback. I've also had a few shows that finding new ideas for episodes took all the fun out of doing the podcast, and so I shut the showdown. Think Twice When Setting Your Schedule I always advise my clients to record a few episodes so they can make an educated decision. Once you see how long it takes to create an episode you can look at your current obligations and schedule and figure out where you are going to squeeze in your podcast. While you don't have to have a consistent schedule, I feel it really helps. Why? Because when you release on a predictable schedule, you become part of their routine. How To Never Run Out of Ideas For Your Episode You know I have to start with value. I can put out episodes every day and not have a problem if I don't care about delivering value. However, I deeply care about delivering value so it can be a struggle. Here are some ideas: Facebook Groups If there are Facebook groups around your genre, you can join these and just listen. By seeing what people are talking about you can create content that you know will resonate with your audience. How do you do this? Go to Facebook.com and in the search bar at the top of the Facebook screen type in whatever your show is about and see if there are any Facebook groups. Google Alerts Google Alerts is a tool where you put in a topic, it scours the web, and emails you links to stories with that word or phrase. It's not a bad idea to setup an alert for the name of your show so you can track if anyone is talking about you, or infringing on your trademark. Subscribe to Blogs on Your Topic You can use a tool like Feedly or InoReader so you can login to one place and see what is happening in your space. Following Conversations on Twitter Using Tweet Deck you can do a search for a topic and then take that search and add it as a column of information. Consuming More Content If you use Chrome there is an extension creatively named "Video Speed Controller" that allows you to watch videos faster. New Releases on Amazon You can go to Amazon and look at new releases in your category and then have that information sent to you in an RSS feed. (which you can use in Feedly or inoreader). Search Engine Keyword/Idea Suggestion Ubdersuggest is a free tool that has TONS of used, but it does have a Content Ideas tool where you enter a subject and it will spit out ideas, and show you how popular they are. Answer the Public is a very creative tool that you type in a subject and it gives you a list of questions that people may be searching for (that you can export as a CSV file). Both these tools are free. What is Popular on YouTube? YouTube is the second largest search engine. You may have heard of it. With this in mind, you can search for your topic at YouTube. Find a channel that primarily covers your topic and then click on videos, and on the right-hand side click on Sort by > Most Popular. If you do this on my channel you will see my top videos are How to record Skype the easy way Anchor.fm Review Watch Before Using Why you should NOT use Soundcloud as a media host What is a podcast? Understanding the mechanics of podcasting. The idea here is not to steal someone's content. The idea is to see what is popular and then see if you have an opinion, insight, or story about that topic. Maybe there are a couple of topics you could combine to create a new look on an old subject. Resources For Interviews Check out the Guest Booking resources at https://podcastingresources.com/listing-category/podcast-guest-booking/ What if Someone Else Has Already Talked About This Subject? There are times when you may notice that your "competition" may have talked about a subject you want to talk about. Go ahead and talk about it here is why: In the USA every night there are at a bare minimum of six different stations reporting on politics. People want to hear what YOU think about something. You are assuming people listen to BOTH you and your "competition (and that may not be the case). November Podcasting Events For links and information see www.podcastingevents.net Work With Me Join the School of Podcasting or let me be your podcast mentor Bonus Content/Patreon

We har about the benefits of podcasting on this show, and I attempt to get people to start their podcast and often ask, "What is the worst thing that could happen?" I wanted to hear what was the worst thing that happened to you by starting a podcast, what was the biggest regret? The Positive Side of Podcasting Here are some of the things people have reported happening "Because of my podcast:" I was able to get a dream trip to a Lambo field and watch my beloved Green Bay packers I improved my conversational skills I was asked to write a book People went to an event to meet me My face is on the cover of a comic book I raced in the Baja 1000 I got free bottles of wine I got a job I now work in media communications for the Federal Government I get to chat with my brothers on a weekly basis I get passes to the college world series They sent a Maserati to pick me up I've got to meet people I have no business meeting I have a new purpose in life I have more customers Biggest Podcast Regrets: People have gone from obsessing over starting their podcast to obsessing over the next episode(s). Dan from Podcasters Kit Clay from Fish Nerds Craig from Ingles Podcast is considering the time it takes to create a podcast Jonathon from Weekly Awesome is concerned about the time it takes to create episodes. Doug Payton from Consider This! podcast had some negative comments and a weird situation where someone sent an unpaid pizza to his house (spooky) Arnie from the Football History Dude One person is regretful about not remember the names and faces of people they meet. Question of the Month for November In honor of my first CEO that I ever worked for ( Richard Jusseaume ) who would tack on the question, "What's bugging you?" on to the employee survey, I ask you, "What's bugging you?" Leave your answer at www.schoolofpodcasting.com/question Mentioned In This Podcast Focus is more important than microphones Podcast Review Show Next Week: 8 Tools to Help You Generate Ideas For Your Podcast. Subscribe to the show and get access as soon as the episodes is available. Work With Me Join the School of Podcasting or let me be your podcast mentor

Today we are going to take the phrase "Value Proposition" which is typically used in business and apply it to podcast. In the past few months, I've attended a fair amount of conferences and I ask people about their podcast. In most cases, people explain their show and I can see if I want to listen or not (or decide if I'm their target audience). I want to identify what people feel is valuable, and then help you shape that into your message. I learned about some of this in Tim Schmoyer's Video Creators course. The one that caught my eye was the Value Pyramid. The Things That You Should Ensure You Are Doing Before Pressing Record On Your Podcast I always say if you are not going to make your audience : Laugh Cry Think Groan If you are not educating or entertaining them, then don't press record. There is no value. The value pyramid from Harvard Research takes it even deeper. What is Value? Value is when the benefit of consuming your content is worth the time and effort it takes to consume it. This is Why It Needs to be EASY to Consume Your Content If you make someone dig for your play button, or only put a subscribe button for Apple Podcasts and completely ignore the Android side of life, the android users are likely to say "Never mind" and give up trying to get your content on your phone. This always means that if you make it easy to consume your content, they might give you a "pass" with your content if they didn't have to dig to get the content. Functional Value Do you help your audience by making things easier? Do you save them time? Do you save them money? Does it provide a way for people to connect? Emotional Value How does your podcast make people feel? Does your podcast reduce anxiety? Do you reward your audience? Does the design tweak their emotions? Does it boost their wellness? Is there a badge people could wear to show their loyalty? Life-Changing Value These values promise a personal transformation of some kind. If you can provide life-changing value, your audience will LOVE your show. If you have a community where they can belong. Can you make them feel like they've achieved a goal? Can you motivate them? Can you provide hope? Social Impact Value Are you impacting more than your audience? How Do You Tell People You Deliver Value? A value proposition explains how your audience benefits from your show. It may point out who your audience is. Why you are a better fit than other podcasts. How your podcast will help solve your audience's issues. Different Pieces of a Value Proposition Have a short but powerful headline that helps summarize a key aspect of your UVP (in less than 10 words). Have a supporting sub-headline or short paragraph to help explain or clarify your UVP. Have a short bulleted list of the benefits/advantages of using your product/service, with supporting visual imagery (for example, icons, badges, or a hero shot). Show all of the elements above the page fold (the area that visitors can see initially without having to scroll). Make It "No Thinking Involved" Clear In one article it mentions how you need to make it CLEAR to the person hearing or reading it. Here are some examples: Stripe: “Web and mobile payments, built for developers Lyft: “Rides in Minutes” Zapier: “Connect Your Apps and Automate Workflows” By looking at this, I understand what each company does. Here are some more: Stripe: “Web and mobile payments, built for developers” Lyft: “Rides in Minutes” Target: “Expect More, Pay Less” Skillshare: “Learn a New Skill Each Day” Evernote: “Remember Everything” Zapier: “Connect Your Apps and Automate Workflows” Bitly - shorten, share, measure. Spotify: “Music for Everyone” What Value Do YOU Bring Why should your ideal listener listen to YOU. What do you do differently than other podcasts on your topic? Not So Good Value Propositions Epson says, “Where there’s business, there’s Epson.” - Very generic HP says, “HP: everywhere you do business.” - Very generic Time Warner Cable says, "Enjoy Better." - Vague. Burger King: Be Your Way - Confusing. This is an example of what some like to call blandvertising. It could mean anything, and sometimes its just keywords that are thrown together. Confusing Podcasts I looked in Apple podcasts to see if there were any shows that were confusing to me. Here is one I found: the salvaged soul podcast: This podcast is a place for all things REAL. I want to help you live your best life by being true to yourself. I will share all the ups and downs of business, marriage, family and friends! The good, the bad, the ugly. The real way to reach happiness and financial freedom! It Always Comes Back to Knowing Who Your Audience Is When you know who your audience is, and what their pain points are you eliminate competition as fewer people will be doing what you do. You want to use their verbiage so its easier to connect with them. In an Apple review, someone put "The best information and experience to learn the right way to podcast from the heart of a teacher" a