School of Podcasting: Expert Tips for Launching and Growing Your Podcast

One of the reasons your show may not be growing is you are wasting your time down podcasting rabbit holes. I went down one recently and I thought I would share the insights that I picked up along the way to help you spot a potential rabbit hole, and how to avoid them so you can get back to making great content that you can confidently promote. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Feedback on this Episode: CLICK HERE The Squeeze vs. the Juice: Weighing the Worth of Podcasting Endeavors If it seems too good to be true, it most often is. Do you need the features that have caught your eye? Will you USE them? Be sure you've taken the time to know the equipment and resources you have. Watch out for people who promote products they haven't purchased. Recognize when you've made a bad purchase and ask for the refund. Look at the About page and see who (not what) you're working with (do they have a podcast?) Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month This is episode 889 of the School of Podcasting Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.

Podcasting turned 20 years old this month, and after hearing James Cridland interview the very first person to produce a podcast (Christopher Lydon) it got me thinking about the early "Middle Finger to the Radio Industry" start of podcasting (and sadly, we seem to repeat history). There is a study of 1200 podcasters who shared their why and how they podcast, and I share some additional insights. Some of them are not popular, but they are true (from my desk). Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Daily Podcast Tips Newsletter Want more tips on planning, launching, growing and monetizing your show with cool podcasting resources? Check out www.schoolofpodcasting.com/daily Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Bandrew Says Podcast The Podcast on Podcasting Full show notes at www.schoolofpodcasting.com/888

I do a number of shows and over the next few weeks, I'm going to be previewing different podcast related shows I do. Today is the show Ask the Podcast Coach, which I do with Jim Collison from Home Gadget Geeks, and Gallop Podcasts. We answer questions LIVE every Saturday at 10:30 AM EST at www.askthepodcastcoach.com/live You can jump into the video at www.askthepodcastcoach.com/question You can also leave a question by clicking on the microphone in the bottom right-hand corner at www.askthepodcastcoach.com Mentioned: Episode 700: Fifty-Four Podcast Questions in Twenty Six Minutes See you Monday! Dave

Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial in a great sound. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Thanks for listening to episode 887 of the School of Podcasting. Your feedback is always appreciated. The Knee Jerk Reaction to Podcast Ads May Be Missing Other Opportunities I've heard the average host-read ad in a podcast pays about $25 per 1000 downloads. Less than 10% have the needed 10,000 downloads per episode to get a "big sponsor." In some cases, they may have enough for ads that pay anywhere from $3.85 - $7 CPM (boo!). On Ask the Podcast Coach, I mentioned Switchy ( A link tracker and more) from App Summo (where it's a one-time payment for life). I earned $17.20. Obviously, I'm not going to retire on that, but the show doesn't have a huge audience. When I calculated the CPM, it was $34. So, if you're getting $5 CPM with your programmatic ads, you might want to mix in an affiliate that truly fits your audience. (and buy my book Profit From Your Podcast: Proven Strategies That Turn Listeners into a Livelihood ) For People Looking to Guest On Podcasts (and not start a show), the new Rode PodMic USB is a great choice. The mic is both USB and XLR, so if you later want to plug it into an interface like a Rodecaster Duo, you can. It comes with a sturdy pop filter (the original PodMic was east to "pop." Its all-back design is cool. You can use software that has Aphex processing and tweak the sound of your microphone and then SAVE THAT SOUND into the microphone. So when you plug it in via USB, you're sound is right where you left it. It works with Rode's Capture app, so if you want to record directly to your phone, you can. (I had to use a USB C to Lightning Cable). Likewise, if your computer doesn't have a USB C input, you'll need a USB to USB C Connector. The bottom line is for around $200 you end up with a single-channel roadcaster. The Negatives While this microphone is obviously meant to be on a stand, when I had it on a boom arm it was very sensitive to any kind of tapping on the desk, etc. So, don't touch the mic or anything when recording. At $200, it is more than double something like a Samson Q2u or ATR2100X, but those don't have the Aphex processing. Don't Fear the Feedback I recently created a video sales for the School of Podcasting. I went to my newsletter and asked them to "Talk about it like I wasn't in the room." As I started implementing the suggestions, more came in (so looking back, you might want to wait or give a deadline) as I ended up making seven different versions before I loaded on the final (for now) version. It all was great feedback, and I see people time and time again release their first episode without getting any feedback. What is the point of releasing something that is not going to impact the audience the way you want them to? Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at www.podcastingobservations.com Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Podcast Rodeo Show Ask the Podcast Coach Rode PodMic USB Rode Wireless Go II Big Podcast with David Hooper Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream Bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators. Join the School of Podcasting Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. You can join risk-free with a 30-day Money Back Guarantee With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Connect With John Ainsworth and Data-Driven Marketing Check out their website The Art of Selling Online Courses Show Free Course Pimp Your Funnel YouTube Twitter Technology Recommendations Thinkific Kajabi Teachable New Zenler Fresh Learn Stitcher Replacements New Podcast Apps Castamatic.com (ios only) Overcast.fm (ios Only) Pocketcasts (ios, android) ClickFunnels Alternatives Clickfunnels ($127/month) Convertpages (one-time fee $49) Swipepages ($29/month) Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Episode 870 about Email Lists Should I have a Christmas Sale? (one of John's favorite episodes) Podpage Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month DataDrivenMarketing.co The Art of Selling Online Courses The Future of Podcasting Show Google Forms Meta Survey Neil Hedley Copywriting Course Ray Edwards Books (aff) Timeline 00:00:00 - Introduction 00:00:37 - Opening 00:01:33 - Profit From Your Podcast Book 00:02:09 - The Art of Selling Online Courses 00:03:04 - The Dangers of Focus Groups 00:04:50 - Encouraging Honest Feedback 00:07:06 - Common Mistakes 00:09:36 - Picking Your Niche 00:11:15 - Benefits of Podcasting 00:12:40 - Getting Listeners On Your Email List 00:16:12 - Join the School of Podcasting 00:17:12 - Podcasting Newsletter () 00:17:30 - How to Overcome Feeling Salesy 00:18:17 - How Dave Does His Newsletter 00:18:34 - Switch From Selling to Helping 00:19:28 - Pimpyourfunnel.com 00:20:51 - John's Favorite Episode of His Show 00:22:45 - Preferred Platforms for Courses 00:24:42 - Dave Agrees Moving is a Pain 00:25:54 - Something I Noticed 00:28:57 - Question of the Month 00:29:58 - Where I Will Be 00:30:28 - Sticher App News 00:32:44 - New Features in Podcasting 00:35:12 - Join the School of Podcasting Risk-Free Thanks for checking out episode 886 Follow the Show and Never Miss an Episode on: Apple - <a title= "The School of Podcasting on Google...

This episode is based on an exercise from the book, Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible), where you have to describe your show in a way that can't be used by other shows, and you can use any of these words. The idea is that instead of using the word "Awesome," explain WHY it's awesome. It's hard, but in the end, it leads you to ponder what makes your show. The book is from Eric Nuzum, who appears in episode 708. Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Chapters 00:00:00 - Introduction 00:00:36 - Opening 00:01:32 - The 10 Magic Words 00:02:03 - Avoid These Words 00:03:44 - Scott From What Was That Like 00:05:25 - Chris From 9th Grade Experience 00:06:17 - Bryan from Relaxed Male 00:07:16 - Glenn from Coaching Kids Curling 00:09:04 - Eric From Author Blurb 00:09:31 - Harris from Calm History 00:11:00 - Paul From Passing ACLS 00:11:30 - Sean from Radio Free Pro Wrestling 00:11:54 - It's Challenging 00:13:55 - Based on A True Story is Unique (https://www.basedonatruestorypodcast.com) 00:15:53 - How Can My Show Be Different? 00:17:21 - Because of My Podcast Stories Were Moved Based on Feedback 00:18:33 - Join the School of Podcasting (https://schoolofpodcasting.com/listener) 00:19:34 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter ) 00:19:49 - Craig's Because of My Podcast Story (https://www.inglespodcast.com/) 00:22:18 - Find My Podcast... 00:23:29 - Google Podcasts Issues 00:24:31 - Dig the Well Before You're Thirsty 00:25:11 - Apple Category News 00:29:00 - Podcast Discovery () 00:29:17 - Always Listen Before Publishing () 00:33:07 - Question of the Month (https://www.schoolofpodcasting.com/question) 00:34:07 - Where Will I Be (https://www.schoolofpodcasting.com/where ) 00:35:13 - Podcast Baby Steps (https://www.schoolofpodcasting.com/babysteps ) Thanks for listening to episode 885. If you'd like to support the show, become an awesome supporter.

NOTE: Today's show is NOT edited to show how much editing I do. JOIN THE SCHOOL OF PODCASTING Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Everyone has their own workflow. Here is mine: Write out what I'm trying to say. Record using the Google doc as a reference. As I'm recording/talking I know what the next paragraph is so I often will expand on the paragraph as I want to tell a story or elaborate on the concept. Previously I would boil down the document to bullet points, but found I have to do less editing, If I write out the main points, and the expand on those points when I record Dual Voices In This Episode So you can hear when I go off script, when I am off script I will be louder on one side of your headphones. Some of this is good as I expand on the point off of the documents. Other times, I'm taking tangents that normally would've been deleted. Don't Go Back to the Beginning Some people when they make a mistake will go back to the very beginning of the episode. You don't need to do this. Go back slightly until you see a good spot to jump in. Talking along with yourself and press the record button. When you get to a good stopping spot, go back and make sure that it sounds natural Relax, It's Not Live I know it's weird to talk to yourself, so think of that one person who needs to hear your content. If you mess up on a solo show, it's no sweat. There are no re-interviews to schedule. Just go back and fix your mistake. Practice, Practice, Practice Even in my early days at the School of Podcasting, while there are things that could be improved for a new podcaster, I felt I had the "talk to your invisible friend" part down. This might be because I often had to entertain myself. I played with audio tools like cassette decks and reel-to-reel tape machines when I was very young. I started and still keep a journal. I'm a musician and have been on stage since I was 15, and I did daily presentations as a teacher for decades. There is no replacement for experience. This doesn't mean it will take you 40 years to sound good, but it will take more than 40 minutes. Just start recording yourself and practice getting words out of your brain, out of your mouth, and into a recording. Then delete it.

Today I bring my insights from working a podcasting helpdesk to help you avoid some common pitfalls. Why isn't my episode in Apple? What is the most compatible audio format? I moved my website and broke my podcast! YouTube is sniffing the idea of being an audio media host... Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at www.podcastingobservations.com Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Podnews Weekly Review Youtube Rewarding New Users Coolerwebsites.com (domains and hosting) Podpage - build a podcast website in 10 minutes! No Coding. Keto Mojo Blood Glucose Measuring Podcast Apps That Support Video Podcast 411 Topics: 00:00:44 - Table of Contents 00:01:04 - Opening 00:01:55 - You Can't Fix What You Can't See 00:07:52 - The Most Compatible File Format 00:10:26 - Youtube a Wolf in Sheep's Clothing? () 00:16:34 - Clip From Podnews Weekly 00:17:38 - Join the School of Podcasting Community 00:18:41 - Podcasting Observations Nesletter (https://www.schoolofpodcasting.com/newsletter) 00:18:55 - Be Careful Attachnig Your Domain To Your Feed 00:26:02 - Question of the Month 00:27:02 - Where Will I Be? 00:27:33 - I Value Your Time 00:28:27 - Join the School of Podcasting 00:29:06 - Bloopers Thanks for listening to episode 883. This show is part of the Power of Podcasting Network. Changing the world one download at a time.

On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insights from the Beatles' interviews (and how they apply to podcasting), the importance of relatability in storytelling, and a challenge to describe one's podcast in 10 words without using certain words. Dave also reflects on how technology has advanced and the nerves that come with it. The guest in this episode is a former street kid turned rapper who shares his inspiring story and encourages people to focus on what makes them unique. Lastly, the podcast discusses the impact of robots on people's jobs and shares a tool called 11 Labs that can generate fake voices. Tune in to this episode to learn more about podcasting and get inspired by the stories shared by its guests. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This exercise is from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling. Describe your podcast in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these words. PDF Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 6/26/23 Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Listenable Jelly Roll 8 Days a Week Taylor Swift Tiny Desk Concert Timeline 00:00:00 - Robo Dave 00:00:42 - Opening 00:01:39 - elevenlabs.io 00:03:03 - Robocasting 00:03:49 - Surprise Visit From Joe 00:04:29 - Things Are Going to Get Weird 00:05:09 - The One Thing Robots Can't Do 00:06:24 - People Can Relate To Your Experience 00:08:27 - Double-Down on Being Human 00:08:43 - Taylor Swift Embraces Her Strength 00:09:33 - Talk to one Person -And Give Your Audience What They Want 00:10:48 - We Like to See and Hear Ourselves in Others 00:14:03 - What Makes a Good Podcast? 00:15:36 - Join the School of Podcasting Community (https://www.schoolofpodcasting.com/listener) 00:16:37 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter) 00:16:51 - The Beatles Talked to One Person () 00:17:25 - The Beatles Play 576 in 48 Days () 00:18:28 - They See You Before They Hear You () 00:18:45 - Proof Of Concept Before Big Launch () 00:21:04 - Amazing Interviews Made People Want to Know More () 00:21:53 - Know Your Guest and Avoid Sounding Stupid () 00:22:33 - Can Your Audience Relate To Your Content? () 00:24:48 - Content and Delivery () 00:26:44 - Question of the Month (https://www.schoolofpodcasting.com/question) 00:27:47 - Where Will I Be? () 00:28:16 - Conclusion (https://www.schoolofpodcasting.com/listener) 00:29:57 - Bloopers: Robo Dave ()

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting. Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Participants Scott from What Was That Like? - Pre Chat Conversations via Squadcast Matt from The Author inside You loves Canva (so do I) Louis from Love Thy Lawyer loves his Rodecaster Pro I (hard to find the new Rodecasterpro Duo is available for pre-order, Sarah from the Kind Leadership Challenge thinks DELEGATION is her favorite tool. She uses Descript and an outside editor. Craig from InglesPodcast - values his co-host. York from Welcome to Earth Stories loves Izotope. Alison from Starzology loves Buzzsprout Fred from Podcast Reporter loves Audacity Mark from the History of North America also loves Audacity Steve From stevestewart.me love Text Expander (SO DO I!) Chris from Podtastic Audio loves Cleanfeed Zo From Back Look Cinema loves Audacity Dave Loves Switchy, which is a one-time payment on AppSumo QUESTION OF THE MONTH 10 Words to Describe Your Show - Full description at: https://www.schoolofpodcasting.com/question Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned in This Episode Listenable by Bert Weiss

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing. Before we get into stats, we need to understand that downloads are just ONE WAY to measure your success. I know our ego is involved but the problem with comparing your podcast stats with others is: Podcasting is a lot like golf or bowling or any other sport that you do against yourself. I'm not saying there is no competition (often much less than you think) but we don't know what we are truly up against. Instead of starring at your competition and getting angry, stare at your audience to help give them what they want. Know Why You're Doing Your Podcast For the School of Podcasting, my goals are to inspire you to start a podcast, go in the right direction with realistic expectations, and help you achieve your goals. How do we do that? By having you join my membership site and that is the biggest way I measure my show. Michael O'Neil was nice enough to take a picture of my book Profit from your podcast: Proven strategies to turn your listeners into a livelihood in a Fed-ex store (picture on the website). The goal of that podcast is to inform people with monetization strategies that make them buy the book. We All Go All In on the Podcast Launch When we launch we tell everyone we know (family friends, co-workers, email lists, etc) and we might continue that for a few weeks until we realize that growth is slow. At first, you might jump 10-20% (but that's easy when your first episode had 15 downloads and the next one had 18). Full article with graphics at www.schoolofpodcasting.com/880

Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising efforts. We hear the inspiring journey of Katie, Krimitsos who created the Women's Meditation Network after feeling disinterested in her previous business and finding a lacking market for women and meditation. We learn about the importance of just starting, experimenting, and having fun, as well as curating content for listeners. Katie shares her experience with advertising and maximizing revenue while engineering her pre-roll to not upset listeners. We dive into the uniqueness of her meditations and the focus on improving the content to create an audio experience that touches the listener's soul. Finally, we explore Katie's stickler for priorities and energy management, strategizing her business projects, and streamlining her energy to bring on more one-on-one clients. Check out her many shows at www.womensmeditationnetwork.com Katie's previous appearance on episode 565 about creating communities Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool? Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 6/26/23 Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be?

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners. Creating Better Episode Titles For Your Podcast NPR SITE NPR PDF More Headline Training from NPR LISTENNOTES INFORMATION What is Listennotes.com Global Rank? This podcast is one of the top 0.5% most popular shows out of 3,100,277 podcasts globally, ranked by Listen Score (the estimated popularity score). According to their site: * Other websites / apps may claim that they have way more than 3,100,277 podcasts in their database. This is because they inflate the number by including A LOT of 1) podcasts that were already deleted long time ago; 2) super low-quality podcasts (e.g., no episodes at all, only one 10-second episode in the RSS feed for testing, or machine-generated audio); 3) non-audio contents distributed via rss (e.g., RSS feeds with only PDF files, not audio). On the other hand, we deploy automatic scripts (24/7) and human moderators (daily) to clean up data. We try our best to minimize the number of such bad "podcasts" in our database. I still find it interesting that my friend's show which had its last real episode in 2015, has a ranking of 42 out of 100, and is in the top 1.5% So I'm still a little blurry on how those stats are calculated.. TIMELINE 00:00:00 - Table of Contents 00:00:26 - Opening 00:01:21 - Youtube Music - So Far, Nothing 00:02:27 - Ashley Carmen Story (https://www.bloomberg.com/news/newsletters/2023-05-04/youtube-s-podcast-deals-with-npr-slate-and-new-york-times-are-flopping) 00:03:58 - My Numbers So Far 00:06:08 - Youtube is Confusing People 00:07:28 - Confusion in the Wild (https://soundsprofitable.com/podcast/april-is-adopt-a-listener-month-a-conversation-with-lauren-passell/) 00:09:09 - Listennotes.com Still Bogus 00:11:44 - A Very Strange Interview 00:14:44 - Join the School of Podcasting Community (https://www.schoolofpodcasting.com/listener) 00:15:45 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter) 00:15:59 - Create Engaging Episode Titles 00:16:39 - NPR Episode Title Summary 00:20:08 - A Great Hook - Daisy Jones and the Six (https://amzn.to/3Bmn1FH) 00:22:51 - She Podcasts Live (https://www.shepodcasts.com) Use coupon sop 00:23:47 - If Podcasts Were Honest | Honest Ads (https://youtu.be/FmZrAlu-j80) 00:24:33 - Question of the month (https://www.schoolofpodcasting.com/question) 00:25:34 - Where Will I Be (https://www.schoolofpodcasting.com/where) 00:26:05 - Join the School of Podcasting (https://www.schoolofpodcasting.com) Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool? Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 6/26/23

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did some research on some subjects and found out some things as well. Ready To Start Podcasting? Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Podcasting Is "Too Crowded," and Someone Is Already Doing a Podcast Like Yours When you look at Podcastindex.org, you will see (today) 4,088,299 and only 253,396 have produced an episode in the last ten days (6%) and that only goes up to 13% if you include the 523,942 shows that produced an episode in the last 90 days. Time and time again, I found a podcast that I thought would fit my criteria, but they either had 2 episodes (and quit) or had many episodes but quit in 2021. So if you see a large number of podcasts in the genre you are looking to be in when you launch, it may not be as crowded as you think. Many of the dead shows are from Spotify for Podcasters users (formerly Anchor) who "tried podcasting" and then quit (and being a free service, the files have not been removed). Horrible Episode Titles This would be a horrible example of an episode title for the episode: Episode 878 Dave Jackson School of Podcasting If you must use episode numbers, I recommend putting them at the end of the name. When I look at Tim Ferris' show, he has extremely long episode titles, and when you first look at his show (where you can see all the episode titles), they seem to get cut off after 167 words. I've heard other people recommend 60-80 characters for your title, and that goes against Unhelpful Artwork I see people who put a microphone on artwork about mental health. This would be like putting a camera on every movie poster. It's not needed, as is the word "Podcast" in your title. Does your artwork help people know what your show is about before they hear it? Rating and Reviews Nonsense From Apple's website: Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts. -source Poor Descriptions Again from Apple: Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -source Guests With Really Bad Audio I get it when it's an A-list guest, but with anybody else, you need to keep in mind it is YOUR show and YOUR brand that takes the hit. See this episode. QUESTION OF THE MONTH This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool? Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 6/26/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Previous Episode: Have I Underestimated the Power of Apple Podcast Reviews? Beating Podcast Burnout with Dave Jackson: Setting Real Expectations (Part 1)

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their thoughts and experiences on the matter. We also preview new podcast discoveries and the creation of a weight loss accountability group. Tune in, as always, to learn more about podcasting and join our community on schoolofpodcasting.com. Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Participants: Brandon B (future podcaster) Chris from Podcastic Audio (Prefers a 1-hour podcast) York from Welcome to Earth Stories (reminds podcasters to pick a consistent length) Paul from Pass ACLS Top of the day (prefers 20-minute episodes) Todd from Guardian Down Cast, The Destiny Help Desk (expects 1-2 hours per episode). Kim Newlove from The Pharmacists Voice ( prefers 8-17 minute episodes) Eric Alton-Glenn Hilliard from White Collared and Steel Watching (doesn't have a preference) Sarah Clark from Kind Leadership Challenge (shares that the content fits the episode) QUESTION OF THE MONTH Each month we ask a question for the listeners to respond. This is a win-win. You get added exposure (sometimes called "The Dave Jackson" effect), and we all learn together. To see this month's question and to get free exposure for your show, go to www.schoolofpodcasting.com/question now. Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at www.podcastingobservations.com Addition Shows By Dave About Podcasting and check out my other podcasts at www.powerofpodcasting.com

So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use with your show. We also talk about ways to spice up your show for maximum impact. We also have a "Because of My Podcast" story. Formats: 1. Solo 2. Co-host 3. Panel / Roundtable 4. Narrative 5. The Hot Mess 6. Audio Drama Full show notes at schoolofpodcasting.com/875 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where QUESTION OF THE MONTH Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 4/21/23 Because of My Podcast: Dan Kreiness Dan hosts the Leader of Learning show, and because of his podcast, he was hired to create courses for a company in Dubai. Mentioned In This Episode School of Podcasting Community Narrative Style Episode with Deirdre Tshen of Capsho Time-shifted Roundtable Episode on EMail Lists Dealing with Overwhelm Episode Rumble Studio Squadcast Libsyn (www.libsyn.com - use the coupon code sopfree)

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including updating old episodes and descriptions. Dave offers helpful tips on how to go about the process and stresses not changing your feed..This episode is filled with valuable insights and resources for both aspiring and seasoned podcasters. You won't want to miss it! JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% How Did You Like This Episode? I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute) QUESTION OF THE MONTH This month's question comes from Mark Vinet from the History of North America Podcast. While we know the perfect length of a podcast is “As long as it needs to be and not a minute more.” What is YOUR perfect podcast length, and why? Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 4/21/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Because of My Podcast: I'm Alive Jennifer Dragonette shares how podcasting help redefine who she is and put her back on the road to success. I recently appeared on episode 60 of her Cure for Podfade show. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee KFC Rebranding Weight Watchers Rebranding The Messengers: A Podcast Documentary Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.

Deirdre Tshien CEO and co-founder of Capsho, recently discussed the mental process of dealing with competition. She explains that Capsho is an AI-powered podcast content writer, created to help Podcaster organically grow their show. Additionally, she talks about the new updates in CapSho 2.0, which allows users to have more control over their content, such as being able to drag and drop blocks into their descriptions. In Today's Discussion Always double-check and ensure anything that appears to be "competition" actually is (cause it may not be. Ensure you are solving a problem your audience has by keeping in touch with them and, above all, listen. How Capsho 2.0 puts the reigns of control back into the podcaster's hand through HumAIne controls How pushing through the urge to quit can result in new success (notice Deirdre said it was her third time of making the other with her coaching business How creating amazing content for your listeners can leave them feeling in debited to you (which inspires them to purchase your products). Why every coach should have their own podcast. With the Closing of Volley, I'm Moving to Zip Message I was a big fan of the Volley app except for one thing: it s was free. Eventually, they added additional features that you had to pay for, but in my opinion, they had so many great features in their free version that there wasn't enough motivation to upgrade(although "keeping them in business" should've been motivation enough). So I'm replacing Volley with Zip Message, which I feel is the closest Volley Alternative at the moment. Here is a quick video. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%

There is a giant button at the top of your listing in Apple labeled LISTEN. When someone clicks it whatever comes out is going to shape their first impression, and it will influence how long they let this play. I listened to podcasts for 14 hours in the car this weekend as I drove to a speaking gig in Nashville. Bad audio is becoming more and more apparent in this space (especially for "indies" and I thought I would help us understand what it sounds like and what tools are available to help fix it. In This Episode How to politely let potential guests know their audio is unacceptable. How you can sound amazing for less than $100 The importance of microphone placement. Why A-List Celebrities are the only people allowed to "dial in" to your show. Tools you can use to get rid of reverb and level out the audio and remove noise. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Question of the Month: Do You Subscribe to Paid Podcasts? Louis from Love Thy Lawyer sent in the question, "Do you subscribe to any premium podcasts?" Louis supports Serious Trouble, Making Sense, Storm Skiing, Real Skiers, School of Podcasting Mark Vinet from the History of North America asked a few people and nobody was paying for podcats. Dr. Sarah Clak from the Kind Leadership Show pays for a few shows because she wants more content from these shows, and wants to support people who are doing fact-based content that she can trust. Zo from backlookcinema.com also has not found any podcasts that deliver enough value to support financially. Value For Value Support Dave Jackson supports people via the Value For Value model, where you can stream cryptocurrency. He has streamed over $125 to many Podcasts about Podcasting, and the NO Agenda Show, and Congressional Dish. You can set up your show to receive streaming crypto using the steps in this video. Then your audience can use one of the New Podcast Apps that are enabled to send you money. The key point is THEY set how valuable you are. Check out the new show about Podcasting 2.0 with Dave Jackson and Daniel J. Lewis at www.futureofpodcasting.net Tools For Cleaning Up Audio The best way to Studio Sound (in Descript) - Great at Removing Room Noise and More Adobe Enhance - Great at removing reverb/room noise and generally clean up. Deverberate Plugin - Removes Reverb Loundness.fm - Noise Reduction, Volume Leveling, Mastering (try it for free) Auphonic - Noise Removal, Leveling RX10 - Suite of Tools - Expensive - For the Serious Editor Not Tested (but not bad) Deverberate inside of Adobe Audition

It’s easy to feel overwhelmed in today’s world. With so many tasks to juggle and responsibilities to manage, staying focused and keeping up with everything can be hard. It’s important to know that you’re not alone in feeling overwhelmed and that there are tools and strategies to help you never feel overwhelmed again. Click to Tweet In this episode, you will learn the following: 1. What is the strategy to manage overwhelm and increase productivity? 2. What three tools are necessary to organize and increase productivity (that are free)? 3. What is the best way to decide which tasks to prioritize when feeling overwhelmed? What is Overwehlm? So, what is overwhelm? Overwhelm is when you have a feeling of being completely inundated or overburdened. It’s often accompanied by a feeling of being unable to cope or process anything that’s going on. I know I’ve felt this way before, especially when I was in my 20s and had to juggle school, work, and taking care of my family. I felt like I was running out of time and didn’t have a choice but to keep going. Things to Keep In Mind Your podcast doesn't have to be forever. You don't have an audience when you start. You do NOT have to do a video version of your show. You don't have to make money with your show. Three Free Tools to Help With Overwhelm Evernote - A great place to store ideas you don't want to forget. You can even forward things like email to an address and it will be added to Evernote. There is a free version and the first paid version starts at $11/month. Todoist - For items, you need to do. You can easily add items from Gmail, setup recurring tasks, prioritize, share with a team, and more. There is a free version with the paid version starting at $5/month. Google Calendar - There are many calendar tools for you to keep up and organize your appointments. If you want to book guests, Calendly has a free plan as goes Acuity Scheduling. If you want a "lifetime payment," TidyCal enables you to charge for your time (as do the other two). Now when someone connects you via email or social you can decide to: Delete it - trash it. Save it - Evernote Schedule it - Add it to your calendar Decide to do it - Add it to your todo list. By using these tools and strategies, you can avoid feeling overwhelmed and stay focused on the tasks that are most important. Remember, you’re not alone in feeling overwhelmed and there are tools and strategies to help you manage your stress and never feel overwhelmed again. Strategy to Avoid Overwhelm 1. Do a brain dump and write everything down so your brain doesn't need to remember everything. 2. Get organized and direct incoming information to the proper location. 3. Try "Not Now" instead of "No" (if it makes you feel better). 4. Set boundaries and a "rope off time" for you to be focused and knock out the work that needs to be done." 5. Break large projects into small, achievable chunks. 6. Realize that creating a podcast is easy, but creating a good podcast takes time, effort, and determination. Set your podcast schedule based on your lifestyle. Don't try to squeeze your lifestyle into your podcast. Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address. Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 3/24/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where How Did You Like This Episode? I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute) TAKE SURVEY Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket Evernote Todoist TidyCal

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It is the go-to marketing channel for the best online marketers due to its high return on investment. Email marketing outperforms strategies like SEO, PPC, and Content Marketing, making it the most cost-effective way to promote products and communicate with customers. Today we hear from seasoned email veterans from different viewpoints, purposes, and motivations to share their insights into running a podcast. In Case You Missed Last Week We add a new clip from John Lee Dumas who shares what he would do differently. Last week we heard from Joe from Stacking Benjamins and other veterans on launching a pocast. Check it out. Participants Ariel Nissenblatt James Cridland Jessica Kupferman Daniel J Lewis David Hooper A Newsletter Help Remind Your Listeners About You Both James and the No Agenda Show see where their newsletter reminds your audience you exist and hopefully supports you. You Can Use Auto Responders You can create a series of email called an autoresponder to release at certain time intervals. This "Set it and forget it" can help build your connection with your audience (while you sleep) Yes, You Can Automate Your Podcast to Email But... While services Like Mailerlite, Convertkit, Aweber, SendFox, and many others will make it easy to enter your podcast RSS feed, and it will take your episode description and convert it to an email. Aside from James, who works some technical voodoo (he's a programmer), none of the participants used the "RSS to Email" tools. They had developed their own format, topics, etc, and wrote them from scratch or copied and pasted their content in an effort to repurpose it. Additional Email Topics What NOT to do with your Email List The benefits of Segmentation Understanding Pricing The Importance of Always Delivering Value What you get from having a newsletter Mentioned In This Episode Last Week's Episode on Veteran Podcasting Tips Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket James Cridlands Radio Newsletter How James Creates Podnews My Podcast Reviews Rumble Studio Podcasting Deals Newsletter Services Convertkit Mailerlite Send Fox (lifetime payment) Email Octopus Mailchimp Awber Curated Ghost Substack Medium Activate Campaign Ready To Start Your Podcast? Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address. Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 3/24/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Planning, launching, and growing a podcast can seem daunting, but with the right guidance and advice from experienced podcasters, it is possible. Veteran podcasters like Joe Saul-Sehy from Stacking Benjamins, Kristen Meinser, and Jordan Harbinger have all successfully launched and grown their podcasts and have valuable insights to share. We hear about the planning, shaping, and bumps and bruises of launching from the new host Allen Corey and Crystal Hammond of their spin-off show Stacking Deeds. Take Aways Sometimes a "No" is a Not Now. Your podcast can bring you opportunities. Diverse attitudes, experiences, and insights lead to a diverse audience. Ensure that your show's first five minutes inspire people to want to hear more. Joe truly appreciated the feedback that provided ways to improve his show. Listen back to your show to catch mistakes you may have missed. Learning to edit your show improves your relationship with a future editor. They didn't release the first thing they recorded. How they improved after a "brutal conversation." The Importance of incorporating listener feedback into the show. Advertisers are Partners that You've already worked with. Start building relationships before you launch your show and build your network. Know a person who knows the "WHO" in the industry and reach out. QUESTION OF THE MONTH This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address. Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 3/24/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Stacking Benjamins Stacking Deeds Kristin Meinzer Interview on Episode 862 So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook ) Kristen Meinzer Convertkit email list(send your RSS to Listeners. Also, Mailerlite has this as an option) Jordan Harbinger Show WDW Radio with Lou Mongello The New Media Show Podmatch The Big Seance Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket Podcast Studio Pro Libsyn.com Podcast Hosting. Get a free month with the coupon " sopfree ". Start Your Podcast, or Grow The One You Have at the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%

Recording a podcast with an accent can be both intimidating and exciting. If English is your second language (ESL), you may feel nervous about speaking in front of a microphone; however, the ability to reach a worldwide audience is exciting. Today we answer a question from Jacob from the Old Men New Games wants to know if a host has English as a second language (and might mess up a word every now and then). Is that a “No Go, Instant Tune Out” for you? I think this boils down to accents. My audience shares their thoughts. PARTICIPANTS Craig - Inglespodcast check out this write-up from the British Council about their show. Anthony - Route 66 Podcast Craig - Live Well and Flourish Sarah from Kind Leadership Challenge Mark from The history of North America Podcast Wayne - Packers Fan Podcast , and Media VoiceOvers Ian - English Coach Living the Language and Life is feeling Mark from The history of North America Podcast Colin and Matthew - Podcraft Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket Gene Simmons Learn a language QUESTION OF THE MONTH This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address. Leave Your Answer at www.schoolofpodcasting.com/question I need your answers by 3/24/23 Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%

The great ones make it look easy. Jono drops easy, simple, powerful tips on starting a community, growing it, keeping it engaged, and if you want to build courses based on the information you've learned from your community. Full show notes at www.schoolofpodcasting.com/867 Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Who is Jono Petrohilos? Jono is the co-founder and director of Fitness Education Online, one of the largest online course providers in Australia for Personal Trainers. He sells over $1,000,000 worth of online courses every year and has been awarded the Australian Fitness Industry Educator of the Year multiple times. He now also helps other professionals create and sell online courses with his free Facebook Group and Podcast - the Course Creator Community. Wheat you Learn Today When to start a community (Jono uses Facebook) Why No Promotions Without Permissions is the best rule for Facebook/Communities How to Keep Your Sanity and Nurture Engagement Using the Redirect Strategy How Jono's podcast Course Creator Community helped him find speakers for his event. How Jono made 100K from a course, he didn't create. How to tell if your course will sell Why New Zenler is currently the best course platform that you can try for free Is an "All in one" platform the best to go for an online course? Mentioned In This Episode Jono's Course Creator Community. Jono Petrohilos' Course Creator Community Podcast. New Zenler Teachable Thinkific Kajabi Podia Circle Heartbeat Grow Your Community Show (Podcast) QUESTION OF THE MONTH This month's question is from Jacob from the Old Men - New Games. When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out? Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 2/24/23 Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. Thanks for listening to episode 867 of the School of Podcasting

Mark Herschberg, a tech startup veteran, author of the book The Career Toolkit: Essential Skils for Success That No One Taught You, and MIT professor, set a goal of appearing on 150 podcasts. He pitched over 2000 shows and ended up on close to 350 shows. Mark did it through volume, which is a different strategy than Dave typically preaches. Dave and Mark get together to share their insights to discuss the pet peeves of guests and hosts to uncover the most efficient way to pitch yourself to shows. "Focus on how you're delivering value to the audience. If your pitch starts out with the word 'I' too many times in the first paragraph, know what you offer and get to the point - delivering value to the audience is key!" JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener What You Will Learn Today The strategies that Mark uses to make it easy to say YES to having him on your show. How letting your guest know who they are talking to always leads to a better interview. Make your guest comfortable by letting them know what to expect (audio, video, both?). How having example questions makes connecting your expertise to your audience easier. The two questions every guest should ask at the end of the interview What a guest needs to make it easy to share Mark (and Dave) use Podmatch, PodcastGuest and other resources. For a full list, get the PDF Cheat Sheet Here. QUESTION OF THE MONTH This month's question is from Jacob from the Old Men - New Games. When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out? Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 2/24/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Other Episodes Mentioned In This Episode 20 resources to Help You Find Guests/Hosts Less Annoying CRM The Ultimate Guide to Hosting and Guesting Podcast Interviews. Editing the Boring Out of Your Podcast 11 Steps I Took to Create a WOW Interview How to Get Booked on Podcasts: Figuring Out Who and How to Pirch with Kristin Molenaar Be A Guest Book a Guest Podmatch (a “Dating Service” for podcasters). Mark Herschberg: thecareertoolkitbook.com and the Brain Bump App Dave: schoolofpodcasting.com Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.

In December, we looked at why some podcasts become part of the listener's routine (and their favorite podcast) today; we are looking at the other end. Share your feedback via the Survey 865 When it comes to podcasts, the goal of any podcast creator is to captivate their audience and keep them engaged. However, there are many reasons why listeners may choose to unfollow or unsubscribe from a podcast. In this episode, we will explore what makes listeners tune out of a podcast and how podcast creators can avoid these pitfalls. We will look at common issues such as poor audio quality and how extended chit-chat at the beginning may be causing people to tune out. Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Participants: 02:43 Paul from Fighting Through World War II Memoirs Podcast 04: 49 Orlando from the hablando de tecnologia 06: 42 Carrie Bock from Hope for Anxiety and OCD 08:36 Dan from the Dan Smith from the Honest Management Show 10:40 Heather from the Politics Free show 12:19 Seth from Geekville Radio and Classic Wrestling Memories 17:04 Kris from the Kris and Kristine show 18:29 Paul from Pass ACLS 22:09 York from Welcome to Earth Stories 24:07 Beth from Unraveling Adoption 25:02 Sarah from Kind Leadership Challenge 27:25 Mark from The history of North America Podcast 28:29 Todd from Guardian Downcast 30:25 Kim from The Pharmacist's Voice 35:05 Neil from Recovery Coast to Coast 38:33 Lee from the Covert Nerd and You Choose Podcast (Lee your Squarespace expired! and there is no way to contact you) 40:05 Steve from Steve Stewart and the Podcast Editor Academy QUESTION OF THE MONTH This month's question is from Jacob from the Old Men - New Games. When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out? Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 2/24/23 Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Your Podcast Consultant Worst Way to Start Your Episode The Ultimate Guide to Hosting and Guesting Podcast Interviews Duolingo Other Products From Dave Get Your Podcast Reviewed Profit From Your Podcast: Proven Strategies Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.

In today's episode of The School of Podcasting, I recount my experience at Podfest which was attended by many new faces. I share my conversation with the host of The Accidental Swingers, a podcast discussing non-exclusive relationships. I also discuss Cinemaker, a Mac-only video recording program for video interviews. Lastly, podcast hosts announced updates at Podfest. I also share my presentation. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener In this episode, you will learn the following: 1. Uncovering the secret to getting guests to share your episode. 2. Exploring the new podcast hosting technology available. 3. Examining the ingredients of a good podcast. Timeline 00:04:05 Make your interviews unique. 00:10:58 Get feedback before launch. 00:17:14 Get to the point quickly. 00:19:41 Name your podcast clearly. 00:29:00 Grow your show by sharing. 00:34:09 Create great content consistently. 00:43:00 Grow with a consistent theme. 00:46:17 Podcasting never dies. 00:51:51 Tell someone about the podcast. Questions: If you're consistent and persistent in producing shows, what else is needed to continue to grow the audience? Does having a seasonal podcast make for lower downloads? Does podcast growth depend on the platform (media host)? Could it ever be the most painful? That people don't like it? Is a specific theme best or should I have a variety of topics? Are there typical plateau points? QUESTION OF THE MONTH This month's question is from Jacob from the Old Men - New Games. When a host has English as a second language and may occasionally mess up a word or two, Is that a no go? Do you listen, or immediately back out? Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 2/24/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket Daniel J Lewis Accidental Swingers Podfest Expo Podcast Branding Cinamaker Video Recording/Streaming Free Podcast Classes Libsyn Media Host (use the coupon code sopfree ) Blubrry Media Hosting Captivate Media Hosting Buzzsprout Canva

In this episode, you will learn the secrets to writing an attention-grabbing podcast description that will captivate your listeners. Remember, you can update your show description at any time. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener YOUR PODCAST DESCRIPTION While every show is different, and thus, every description is different there are some items you may want to include: Get Them Saying Yes By stating an obvious truth, you show that you "Get" your audience and get them saying, "yes." Frequency, Format, and Facts This can be your schedule (Frequency). Your format (solo, interview, panel, narrative). Facts: Accomplishments of the host to establish street cred and answer, "Why should we listen to you?" Who is This For? By specifically identifying who the show is for, you better attract your target audience. Why Should They Listen?What value and/or what benefit is the listener going to walk away with? Call to Action Your call to action in your description (as this will be seen in all the apps) should be to play or, even better, follow/subscribe. Regarding asking them to go to your website or other calls to action, do those in episodes AFTER they start listening. YOU DON'T BENEFIT UNTIL YOUR AUDIENCE BENEFITS. Other Options Some people like to start of with a question. THE FORMAT OF MY DESCRIPTION IS OFF This is another reason to keep your description short. The more paragraphs you want and bold, italics, etc it is going to look weird. In most apps, the description is simple text. If you do include links, they won't work. All you can do it enter things the right way and hope for the best. Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where QUESTION OF THE MONTH This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 1/27/23 Mentioned In This Episode Creating a Promo For Your Show Episode 858 Getting Your Podcast Unstuck Episode 861 Celebrity Impostor Syndrome Marriage Advice from the Divorced Guy Podcasts So Good Your Audience Can't Unhear Them Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling 10 Magic Words Exercise Join the School of Podcasting Community Profit From Your Podcast Book Buy Dave a Coffee Podcasting Observations Dave's Free Newsletter

When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my wallet out, ready to spend almost $1500, and today I share how I identified my emotional and logical sides in the conflict and used logic to save my money for something better. My Video Progression I started with a Logitech C920 and upgraded to the Elgato Facecam. The Facecam had a better picture and NO MICROPHONE (so no accidental recordings using the camera microphone). I later I upgraded to the Sony VZ-1. Why? Because YouTube told me that this was THE best camera for the new YouTuber/Content creator. Also, it had a button that MADE THE BACKGROUND BLURRY. I'm not making that up. With the press of ONE button, the background would be BLURRY. OMG! So I had to get it even though it was $900. I bought it on a payment plan but avoided paying any interest. A little over a year the Sony ZV-10 came out, and not only did it have the one-button blurry mode, but you could also CHANGE LENSES. Again, YouTube erupted, letting me know that THIS, yes, THIS was THE camera. I was THIS CLOSE to buying this camera, and then I saw another video because as I could switch lenses, I had to figure out what was the best lens. The one lens that made the Youtube host just look dreamy cost $400. Wait, does that say $400? So $800 for the camera and $400 for the lens is $1200, but the other lens, and this and that. QUESTION 1: Do I NEED this, or do I WANT THIS? I thought about it. What happens if I didn't buy this camera? Were my videos on YouTube suffering? After all, I've been making videos for years without a blurry background and I have attracted 3000 subscribers. So apparently, you do not NEED a Blurry background. QUESTION 2: Who does this benefit and how? Does this benefit your or our audience, and if so, how? Well, as I already had the ability to blur my background, there only perc was the ability to switch lenses. Have I run into something where I wanted to change lenses and couldn't? No. Then why am I buying it? Is it easier to use? Slightly, but you will still need to unplug and replug in the cable, which frustrates me. So I'm going to spend $1400 to pay for a feature that I will not need. With that, I put my credit card back in my wallet. BE CAREFUL PAYING FOR FLEXIBLE FEATURES YOU CAN GROW INTO I once signed a year-long contract with Vidyard. Why? Because it had TONS of features that I MIGHT use. After all, I could see how far people watched my video. What was I trying to do? Make video messages I could email to my students and clients. It turned it this would do it, but I found their interface clunky, and when I found a way to really use it, they wanted me to upgrade. After my contract was over, I found LOOM, and it does exactly what I need it to do for a FRACTION of the cost. Don't spend money on features you will never use. OTHER ITEMS THAT HELPED I've never had someone tell me, "You have to watch this video; the background is BLURRY." HAVE YOU FALLEN INTO THE TRAP? Maybe instead of spending so much TIME concentrating on your background, MAYBE we should focus more on what you are saying in the microphone. WHY PEOPLE UPGRADE MICROPHONES AND VIDEO ITEMS I understand that sometimes we don't feel confident with our voice, but in many cases upgrading from one microphone to another doesn't make that much difference (especially once you get over $100). But I understand that if you would feel more confident behind the microphone if you like your voice, it may be worth the upgrade. Just realize this: Unless your microphone and sound is HORRIBLE, getting a new microphone won't grow your offense. Your content will. Now, if your content is noticeably better because you are more confident, then maybe it's worth the money. CONCLUSION AND BONUS QUESTIONS 1. Is this a WANT or a NEED? 2. Who benefits from this purchase? 3. (bonus) What happens if you don't make this purchase (this helps identify if you need this or want it). 4. Are the features of the product something you WILL put into practice? WHY I AM STILL NOT A FAN OR ANCHOR.FM In the past Anchor.fm would submit your show to Apple, Google, and Sticher "For you" and "Forgot" to mention that you would lose access to stats on those platforms (oops!). I could go on for hours, but why I wanted to bring this up is they don't do this anymore. Does this mean I now recommend them? No. Why? Well, here are some old and new reasons. 1. They are still free, and MANY free media hosts have gone out of business (some after burning through MILLIONS of dollars). So I don't want to build my show on something that is just using a bad business model. 2. If you upload an mp3 file and use their advertising tools, they change their file to an m4a. This makes no sense as Spotify only uses mp3 files from other hosts. 3. They sometimes leave out details when they announce things. Example

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether you’re just starting out or have been podcasting for a while, the tips shared here will help you get your audience clicking with your content. We’ll provide guidance on finding and following effective strategies for growing your podcast. Weight Loss and Podcasting Instead of focusing on the goal of "I need to lose 40 lbs" focus on the actions that lead to weight loss. Starring at the scale won't make it move, and starring at your stats doesn't make them move easier. What Do We Want Our Audience To Do? When I thought about what we want our audience to do that leads to more podcast growth, it came down to these: FIND: We need our audience to find us. To be easily found we need to know what they are looking for and word it in a way they will use. CLICK: We need our audience to click on our listing, click on our titles, click on play and click follow. FOLLOW: When your audience follows/subscribes to your show you are becoming part of their routine. Make it EASY to follow you SHARE: We want our audience to share the show with their friends. According to Jacobs media 70% of new listeners discover a podcast from their friends. Your Show Is An Experiment Yes we would love to get our show perfect from episode one going forward. I didn't follow my own advice (and didn't get any other opinions) and named one of my shows (about the future of podcasting) "Leading the Bleeding" (as we talk about the bleeding edge of podcasting). I named another "test" show Podcast Rodeo Show (I bet you don't think its full of podcasting tips - it is). If you have to explain your show title - your might regret it later. FIND MY SHOW MY NAME TEST When I say to someone, "I'm doing a show called ______. What do you think it's about?" and they guess correctly, I've got a good name (Especially if there are some keywords in the name). I see people put the name of their show asonegiantword and I'm pretty sure your audience isn't going to type that in. If you want to be found by Goolge, you need a website. Check out www.trypodpage.com to make a site with Podpage, and to learn podpage, see www.learnpodpage.com GET YOUR AUDIENCE TO CLICK Here are some things that get people to click on your show: The name of the show. The name of the episodes The artwork An easy to find play button on your website FOLLOW AND SUBSCRIBE Search in podcast apps is getting better, but nothing beats having follow/subscribe buttons on your website. This way, when you tell people to go to your website on the special page made to follow and subscribe, it makes it easy; they don't have to "Find you," and you are reinforcing your brand. There is a great plugin, Social subscribe and follow, that makes it easy to add subscribe buttons to your WordPress Website. Here is my Follow Page, and Subscribe page. SHARE THE SHOW When your audience shares your content with their friends, you have a decent chance of getting a new listener. At Christmas, EVERYBODY was talking about the show Yellowstone. Consequently, I came home and started watching. You do need to work on your pitch in a way that makes people want to go listen. You should practice this. When someone asks, "So, what is your show about?" they should hear a response that is um, well, kind like, um, you know, um..... There are some cool plugins for WordPress like Novashare, Social Snap, the Monarch USE THESE CRITERIA FOR MAKING A DECISIONS I worked with someone who had named their show DCBN Lifestyle. When I asked (cause they didn't explain it in the show) what it stood for it was, "Don't cook bacon naked" which made me laugh. Which one would be found easier? DCBN or Don't cook bacon naked. The audience doesn't know you've abbreviated the title and if they can't find you they will never know. If you're thinking of naming your episode School of Podcasting 861 or How to get your podcast unstuck, which one are you going to click on? Should use create separate artwork for your episodes? She we use episode numbers in your title? Sometimes it is hard to decide (and there is nobody to ask). What do you do then? Go with your gut. Your podcast is not a statue, and you can always change it later. GROWING YOUR PODCAST AUDIENCE Make it easy to find you by having a name the audience is looking for, easy to say, spell, and find. Have artwork that makes you stand out (and wasn’t done in crayon) with episode titles that make them click. Have buttons on your website so people can follow and subscribe to your show, and while they on your website they can use the share buttons as you ask your audience listening in their favorite podcast app (because your show is everywhere) to share their show with their friends. We want to grow our audiences, let’s focus on those steps that lead to our audience growth. It all starts with knowing who your audience is, and what they want. QUESTION OF THE MONTH This mo

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome. You Have Done Hard Things We have all done hard things in the past. One of the hardest things I had to do is let my Grandmother know she had outlived her daughter (my Mom). My last quarter in college was nuts as I was paying for myself to go to school. We all have a list of hard things, so we can do hard things. It's Your Brain For whatever reason (probably due to things that got tattooed to our brains as children), those negative thoughts are hard to control. In researching this topic again, it turns out that most people just understand that they will have these thoughts, and in some cases, it's a good thing. Don't underestimate the power of your brain to manipulate you. David Tennant (Dr. Who) shares how his brain will try to convince him that you can remember large amounts of words and recite them AS HE IS LIVE ON STAGE DOING THAT EXACT THING. You Are Not Alone In this episode, all of these people have imposter syndrome. I share clips from David Letterman with Billie Elish from his "My next guest needs no introduction." Viola Davis from a 60 minutes interview. Jason Sudeikis from his days at SNL. Michelle Obama Tom Hanks Eddie and Wolfgang Van Halen Awkwafina David Tennant Other people I didn't mention would be Rick Springfield and Meryl Streep Why a little Imposter Syndrome is a Good Thing You are going to put content in front of an audience. There are two extreme reactions. The extreme imposter feels they are not qualified and that nobody will listen, so they are frozen and never publish anything. The obnoxious ego maniac that feels everyone will love their content and publish everything (and probably is not fun to be around). As Viola Davis put it, if you think you will never work again, you will take any gig. Taking any gigs gives you the opportunity to work on your craft which results in you being a better podcaster. You can't improve something that doesn't exist. The Goal is to Be In The Middle You realize that you will always have that "negative voice" with you. As one person put it, "You can let them in the car, but they can't drive." Too many podcasts ae not being created because people are letting their own negative thoughts stop them from pressing record. You want to build the habit of pressing the record button to feel comfortable behind the microphone without going too far to the point where you become obnoxious. The Giant Carrot of Impact One thing that motivates me to create my podcast is I want to help people avoid making podcasting mistakes. Recently, I've been pointing out how Listennotes shows a bogus stat that can be disproven quickly. Consequently, anyone quoting these stats is either uninformed (and setting themselves up to look silly) or is preying on the uninformed. I ran into one person who seemed to fit the "prey on the uninformed" category. This depressed me. I was shocked. I felt like I had done a bad job in this video, and that video showed how stupid this stat was. Then I got an email from someone who had seen an interaction I had with this person on YouTube and basically said that THEY HAD SEEN MY VIDEOS and now understood how stupid that stat is. So while this one podcast guru did not, this person did. My efforts had impacted this person in a positive way. I was amazed at how this made me feel (I'm sure a large amount of dopamine in my brain was released). If you are a person with a mission, and a passion, don't let imposter syndrome stop you from impacting the world Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is one I often do in January. What are your top podcasting pet peeves? Those little things that drive you nuts. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 1/27/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast. This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience). Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener My Favorite Podcast Is 2:11 Steve Stewart still loves the Stacking Benjamins show, but instead of mentioning that show again he mentioned the This is awkward show about finance and more. Steve is also one of the founders of the Podcast Editor Academy. It is a phenomenal resource if you want to make some money as an editor. 05:24 Brian Goodwin from the Relaxed Male podcast loves the Life Coach School podcast. 08:20 Brooke Smothers from the RV Outwest show loves How I Built This by Guy Rax 09:43 Chris Lewis from the Dads with daughters loves the Real Brian Show 10:54 Chris Nesi from the House of Ed Tech loves the Warm Up Show. 13:53 Daniel J Lewis from the Audacity to Podcast loves the Podcasting 2.0 Show. 18:26 DR Who produces the Life After Corporate show loves the Build a Big Podcast Show by David Hooper. 21:44 Super Joe Pardo (organizer of the Indie Pod Conference) loves the Disney Dish Show 23:10 John Wilkerson from the Struggling for Purpose show loves the Truce Podcast. 24:23 Kim Newlove from The Pharmacist's Voice loves the School of Podcasting (this show). 28:23 Mark Vinet from The History of North America show loves the Book Notes Plus show. 29:09 Mike Dell from the Podcast Insider show loves the Lehto's Law show. 31:00 Neil Scott of the Recovery Coast to Coast show loves the Bob Lefsetz podcast. 34:06 Nina loves the School of Podcasting 42:23Nyree from The Ferret Paradigm Podcast and The Fauna Paradigm shows loves a show that just split in two due to some co-host tensions. Check out Curious Freedom and The Arto f Decluttering. 45:36 Paul From the Pass ACLS Tip of the Day loves the Everything Everywhere show. Here the host of Everything Everywhere on episode 854 where he explains how he grows his show. 47:38 Richard from the Veterans Day Room loves the Build a Big Podcast show. 51:43 Rich Palmer loves the Voice Over Body Shop Show. 54:03 Taylor Marek loves The Expert Ownership show 55:22 York From Welcome to Earth Stories show loves the Matt Walsh show. 57:11 Scott Johnson from the What Was That Like? show loves the 7 Minute Stories show. 59:49 Jim Collison from the Home Gadget Geeks show loves One Nation Under Whiskey show. 01:01:46 Dave Jackson from the Your Podcast Consultant show loves the No Agenda Show QUESTION OF THE MONTH This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 1/27/23 Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is one I often do in January. What are

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50). Helps me understand there is no "cookie cutter recipe" for making a good podcast promo. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Creating a Good Podcast Promo In talking with Neil from The Voice In My Head we discover there is no "paint by numbers" path to making a great podcast promo. There are some best practices such as: Niche down until you have a crystal clear picture of your audience. The message about your show is not a one size fits all situation. If you are advertising on "Joe Rogan Experience" and the "Minister Bob" show, What is missing in most ads is they are just the facts - they are not entertaining or memorable. The job of the first sentence is to get you to listen to the second sentence. There is a skip ad button on YouTube, but no "play ad again." People don't hate ads, they hate BAD ads. Connect with Neil Copywriting 101 Course (use coupon sop50) Neil's Book Copywriting 101: What Was That Number Again?: Crimes Against Advertising and How to Prevent Them Neil's Agency KNOPP STUDIOS The Voice in My Hed Show Because of My Podcast I'm a Pop Up Pastor Because of the Speak Life Church Podcast Kenn was able to fulfill my Call to ministry. The speak life podcast is a church without walls. I am an at-large pop-up pastor to about 300 people nationally. I have been able to travel to officiate Christian weddings, perform baptisms, and funerals, and answer the call to counsel ten people considering suicide. https://www.blanchardnetwork.com/show/speak-life-church/ speaklifechurch.net Can you finish the statement "Because of my podcast _______"? Head over to our contact page and share it. QUESTION OF THE MONTH This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's the website and a little bit about it. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 12/30/22 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Neil's Previous Episode Tips Podcasters Can Use From Radio with Neil Hedley Seth Godin Books on Amazon (aff) What Was That Like Podcast Dave In Your Pocket - Coaching without Calendars Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission. I'm not them. Today I reveal the truth - even if it is not what you want to hear. So The Plan is to Start a Podcast and Get Advertisers? Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source Programmatic ads have a CPM that may be around $12 CPM (cost per thousand downloads) source The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30. The aver CPM for Advertisecast is $24ish and they require 10,000 downloads per episode. source Please note, I'm not saying smaller shows with 1000 downloads an episode can't get a sponsor. With podcasting, it always "Depends" on your topic. If you DO have a hyper niche or hyper-local podcast you can charge more than the rates above. Bruce Chamoff from the NYC Podcast Network I first ran into Bruce when he invited me to be a speaker at his Podknow 2023 Online Event. I wanted to talk to Bruce because I don't see eye to eye on some of the things he does, and I wanted to no more. One was having a network where the topics weren't related. Brice started the NYC Podcast Network back in 2005 (it was the Long Island Podcast Network back then). He has slowly broadened the scope and plans on rebranding it to the Global Podcast Network. Bruce is monetizing by having podcaster pay to be promoted on his site, which gets 20-25 thousand unique visitors a month. That would put him in the top 20% (Source). You can join for free or pay a small monthly fee to be featured on the site. Bruce monitors all the activity on the website so you can evaluate your traffic from the site and decide if it's worth the fee, or stay with a free plan (or leave - I'm somewhat worried about having another site competing with YOUR website) Certain plans on the site allow you to link to our show on popular podcast platforms, as well as monetization links, and link to your website (which you can do on your own site for free). Bruce likens it to a social media site based around podcasting. What makes his site different is his level of categorization. You can sign up for free, try it, and check your stats to see if this works for you. My "Thanks Dave" Engagement Experiment For three weeks, I swapped out my typical School of Podcasting Advertisement and askws people if they felt I had given value over the years (and they had never joined the School of Podcasting) if they would give some of that value back by going to www.schoolofpodcasting.com/thanks Six people said "Thanks" and gave some value back (Ranging from $5-$25). Steve at Wayword studios Letitia Evans James Cridland From Podnews Craig Wealand from Ingles Podcast DR from Mouthy Broad Media Try Price from Front Porch Studios If you take 6/1500 that is .04% (not 4% POINT ZERO 4) I've mentioned in the past that I've heard the VERY popular show Radiolab do a "Fundraiser" type episode trying to get UP TO 1% of their audience to donate. When I've spoken to other people in the industry, a good engagement level is 2-3%. If I count the people who are Patrons and Students, I'm somewhere near that ballpark. Mentioned in This Episode Building a Podcast Network Behind the Scenes of the Trek.fm Network How to Start a Podcast Network: The Good, the Bad, the Ugly Dave's Listener Survey Join the Live Focus Group For the School of Podcasting Question of the Month Where I Will Be

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them. Why Have a Survey? 1. Advertisers 2. Understanding who listening? 3. Understand what they want 4. To help you deliver more value in your show Creating Your Survey What is the goal of this survey? Why are you creating this survey? What do you hope to accomplish with this survey? How will you use the data you are collecting? Question Tips: Explain to the recipients why you are doing this survey and how it will benefit THEM. Start with general questions and then get specific. If you are doing a sliding scale, make it an even number 1-4 instead of 1-5, as it eliminates the ability to choose the items in the middle. If you have advertisers ask if people have purchased one of your sponsor's products. Much more information on the site Take My Survey I'm giving away a $25 Amazon gift card, a 30 minutes consultation, and a copy of my book Profit From Your Podcast Proven Strategies to turn Listeners into a Livelihood TAKE THE SURVEY Attend the LIVE FEEDBACK Webinar on January 4th at 6:30 PM Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's website and a little bit about it. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 12/30/22 BUILD YOUR PODCAST PROFITS STRATEGY WORKSHOP Tired of struggling to monetize your podcast? December 17th 10AM-1PM Central This is not a webinar, it is a workshop, so come prepared to work. There are only 12 seats, so everyone walks out with their monetization strategy. The price is $97 Where I Will Be? I look forward to seeing you all. Please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Google Forms Edison Research Sample Podcast Listener Survey Horse Radio Network Dog Podcast Network What Was That Like Show Dave In Your Pocket (Coaching without calendars) Podcast Talent Coach Podcast Review Show Jim Harold Trapper Jack Ask the Podcast Coach Jim Collison Darknet Diaries ( Jack on Episode 758 ) More information on website Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before starting your first, second, third... podcast. Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Podcasters Pondering a Second Show Kim Newlove of the Pharmacist's Voice is considering doing a local show about Perrysburg Ohio. Dr. Brad Miller of the Overcoming Adversity show has launched Santa Clause Says Podcast. Mark Vinet of the History of North America show is mixing in his historical fiction books (for me I would put these in their own show, and promote them in his first show). Matt Rafferty of the Author Inside You is thinking of doing a local show that interviews local businesses. Dave Jackson (me) is bringing back a show with a new format at MonthlyChallenge.fit 5 Questions You Should Answer When Starting Your Podcast Why are you starting a podcast? Is this a passion project or a business? Who is your audience What do they want to hear? (Why will they listen to your podcast?) How will you gauge your success? (Bonus) What will you stop doing to find the time to do this show? My Black Friday Purchases I like the output of Deverberate for cleaning up bad audio that has lots of reverb. I also purchased Wiser Notification (aff) to make my pop-ups on my site, and to show social proof on my site. (coupon BF2022-30 ) QUESTION OF THE MONTH This month the question is the one I do every December. What is your favorite podcast in 2022 and WHY? You can only choose ONE (I know it's hard). If you can get their website URL that would be VERY helpful. Also be sure to mention your show, its website, and a little bit about it. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 12/30/22 Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Put Dave In Your Pocket! If you are a podcaster (or future podcaster) who would like to retain Dave's services without joining the School of Podcasting, I'm not using a new system to allow us to do this with zero scheduling conflicts. Check out daveinyourpocket.com Mentioned In This Episode schoolofpodcasting.com/listener Northeast Ohio Podcast Pharmacist's Voice Overcoming Adversity Santa Clause Says the History of North America show historical fiction books the Author Inside You MonthlyChallenge.fit Building a Better Dave Podcast Rodeo Show Ask the Podcast Coach Podcast Review Show Your Podcast Consultant The History of Six Shooter This episode originates at www.schoolofpodcasting.com/855

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month. Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Gary Arndt's Multiple Strategy Approach When Gary first launched his 7-day-a-week podcast Everything Everywhere Gary says he was getting around 6000 downloads per episode. Fast forward two and a half year and Gary is approaching getting 1 million downloads per month (a growth of 167%). How did he do it? Gary's Strategies: He never turns down an interview. He executes feed drops (cross-promotion) with other shows. His show is listed in all directories. He has a budget to promote his show on other podcasts. He is investigating advertising in magazines that match his show. It's Not the ONE thing he is doing. He is DOING THE WORK. In today's show you will hear: Why social media doesn’t convert that well for podcasting. How Gary chooses his subjects? What are Gary's growth strategies for your podcast? Why do you think your media property can get away with doing nothing? How to get people to buy your ads. The Spanish National Tourism Board is one of Gary's biggest supporters. Gary may turn his scripts into a book in the future. Podcast Quick Tip: Trade Each Podcast Episode Like a Blog Post On Your Website Make sure your podcast information in your media points to your website. Then when making a new episode, have the link in the episode point to a URL where your audience can find more information (and do all the things you want them to do on your website) This can also lead to boosting your Google SEO Score. If you need a website see Cooler Websites or Name Cheap. If you need a website check out Podcast Page, or Learnpodpage.com (Free course) QUESTION OF THE MONTH This month the question is from Matt Rafferty The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 11/25/22 Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Everything Everywhere School of Podcasting.com/listener Podcast Addict Overcast Buzzsprout Ads Spotify Ads Podbean Pocketcasts Castbox Fountain.fm www.trypodpage.com and www.learnpodpage.com More info on ADvertising on other shows on Episode 843 Say Thank You www.schoolofpodcasting.com/thanks

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Holiday Hours For Apple and Your Media Hosts Apple has posted their holiday hours. From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind, According to Rob Walch at Libsyn, "If you want to have a full launch by January 1, you should submit by November 15." What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week. Be Kind To Your Media Hosts No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too). Join my New Dynamic Podcast Newsletter I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite. Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me My First Impression of Capsho the AI Copywriting Tool For Podcasters According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out: Episode title Episode description Show notes Blog post Promotional Email Social Media Captions (for all platforms) LinkedIn Article Transcript Is It Worth It? There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs. AI Will NEVER Release a Human I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality. So Who Is Capsho Good For? If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistant, but can find $29-$90 in the monthly budget, then this might be a good fit. As always, you pay in one of two currencies, time or money. Whichever one you have the most of, use that. QUESTION OF THE MONTH This month the question is from Matt Rafferty The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 11/25/22 Videos To Watch Watch Capsho Video Demo Up with People Special Up With People Superbowl Mentioned In This Episode School of Podcasting Capsho Word Hero (lifetime deal ) Anyword Descript Headliner Studio Mailerlite Repurpose.io Jasper Surfer SEO Castamatic New Podcast Apps Neil Hedley Episode on Advertising Neil's Copywriting Course Enhanced Marketing Tom Webster penned two AMAZING articles on how podcasting needs to learn from radio. Part 1 and Pa

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change. Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners. I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Mark Achieve More Success Quick by Changing From Whining to Winning Mark start a new podcast about the new Lord of the Rings show, and instead of explaining how the was costing money, and it took time, and even when the show wasn't putting out more episodes, he had to pay for hosting, etc he changed his strategy. Mark asked if they received any value, and if they did, would they mind giving any of it back and giving them one link (so it's one call to action). In his first season, he received around $900. For this old podcast, he also received $900 but it took him between 9-0 years. Don't Say This Say That Instead of asking "What is your favorite ____? " you can ask a quest, "What is ONE OF YOUR favorite ____? This still allows us to hear their favorites without having to make them pick their absolute favorite Instead of asking is someone interested in coming on your show, ask them if they are willing. When it comes to willing vs interested, willing sounds more open. When the doctor asked "Are there any other concerns you'd like to address in this visit?" 53% of patients responded affirmatively. Yet when the doctor asked "Are there some other concerns you'd like to address in this visit?" a whopping 90% of patients responded affirmatively. Why? Patients were primed by how each of the words is used elsewhere. Naming "some" concerns implies you have options. "Any" implies random guesswork (at best) or an exhaustive list (at worst.) The word "some" evokes a positive response. (source) Quick Keys to Communication Keep it simple. Is it unexpected? Be specific Say it in a way that makes your listener invokes emotions. Always use stories when possible Book: Made to Stick: Why Some Ideas Survive and Others Die QUESTION OF THE MONTH This month the question is from Matt Rafferty The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 11/25/22 Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode School of Podcasting Schoolofpodcasting.com/listener Rings of Power Podcast ringsofpowerpodcast.com Resourceful Designer resourcefuldesigner.com Podcast Branding podcastbranding.co Book: Made to Stick: Why Some Ideas Survive and Others Die The Author Inside for You show Jerry Seinfeld Explains the Pop Tart Joke https://youtu.be/itWxXyCfW5s My Podcast Reviews https://supportthisshow.com/mpr Dave Jackson's YouTube Channel Book: Profit From Your Podcast Ben Locker Copywriter

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show... Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions). Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is from Matt Rafferty The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 11/25/22 Participants Patrick from the Big Séance Kim from The Pharmacist's Voice Gary from The Everything Everywhere Show Bill from The Strokecast Mark from PodcastBranding.co Mark from The History of North America Scott from What Was That Like Karen from Just Grow Something Matt from the Author Inside You Paul - Fighting Through Podcast WW2 History Todd - Guardian Downcast Dave - School of Podcasting Mentioned In This Episode Paypal Snuck their $2500 fine back into their TOS Podcast Rodeo Show Criminal Podcast Film Booth YouTube Thumbnail School of Podcasting FOLLOW THE SHOW schoolofpodcasting.com/follow

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going. I also made some mistakes that I will share and some insights on some tools and strategies. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know: What standard or tradition in podcasting do you tend to ignore and why do you do it differently? Don't forget to say the name of your show and website, and a little bit about your show. I need your answer by 10/28/22 Leave Your Answer at www.schoolofpodcasting.com/question Because of My Podcast - I'm Going to Dubai Harry Durran of Podcast Junkies was on episode 767 talking about his hyper-niche Vertical Farming Podcast, and Because of that Podcast, her is going to Dubai. How cool is that? Learn more about that show at schoolofpodcasting.com/767 Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode School of Podcasting Samson Q2U Microphone Zoom Podtrak Recorder/Interface Profit From Your Podcast Book My Spouse Has Dementia Convertkit Email Tool Substack Email List Tool Leighann Lord (Very Funny Lady) Erma Bombeck on Amazon (aff) Erma Bombeck Writers Workshop Elizabeth Gilbert Big Magic book (aff) Katrina Little Harry Durran Episode 767 Podcast Junkies Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life and Storyworthy by Matthew Dicks Time Table 00-00:55 Opening 56:00 Introduction 01:43:00 Because of My Podcast 03:50 Age is a Number 11:13 Join the School of Podcasting 12:36 Follow the Show 12:55 I'll start podcasting as soon as .... 16:18 Not Everyone Will "Get you" 18:00 Creepy Dudes ENOUGH! 19:42 Book Titles 20:15 Make the Podcast You Want to Hear 20:55 Someday is Today Snippet 24:45 Creators Create 25:54 Start where you are... 26:40 What is the worst thing that could happen? 27:06 What is Stopping You? 28:38 Getting Unstuck with Katrina Kittle 35:50 Notes on My Presentation 39:48 Tools and Strategies from The Event 46:13 Question of the Month 47:42 Where will I be? 48:25 Three Magic Words 50:12 Join the School of Podcasting 51:08 Bloopers This podcast is value-for-value enabled which means you can send boosts and boostagrams using a new modern app. You can also Buy Me a Coffee (or 5...). This podcast took 9 hours to research, record, edit, document, and publish. Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Learn the secret to reading your audience's mind Today I show you three strategies: Amazon Strategy 1. Look at 4 and 2-star reviews in Amazon. They typically are more constructive and specific than 1 and 5-star reviews. Search YouTube 2. Search for your topic and YouTube and find a channel about your topic. Then go to the video and sort by popularity. Then click on the most popular video and sort the comments for the best comments. Search Facebook 3. In Facebook when you see a topic you want to follow click the three dots ( ... an ellipsis) and choose "turn on notifications for this post." Also, there is a search box in Facebook groups that can help you find the answer quicker (often questions have been asked before). Lastly, read the rules of the group and follow them. Search Twitter 5. Search Hashtags on Twitter and start conversations as well as read what people are talking about. So many people only use social media to push notifications about THEM instead of going to listen and research. I found this tweet about getting more subscribers from Shawn Dill. Click HERE to go to Twitter Advanced Search 4. Don't Poach Other People's Clients Often people in the same genre as you will have an open community, if you join this community, don't self-promote. You are a guest in this person's house and it is very tacky to try and score clients. I am in a few groups of people who do the same thing I do. I answer questions and insights, but mostly I'm there to LISTEN. QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know: What standard or tradition in podcasting do you tend to ignore and why do you do it differently? Don't forget to say the name of your show and website, and a little bit about your show. I need your answer by 10/28/22 Leave Your Answer at www.schoolofpodcasting.com/question Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Because of My Podcast Got a "Because of My Podcast Story? go to www.schoolofpodcasting.com/because Mentioned In This Podcast Effie Parks from Once upon a Gene School of Podcasting Descript Editing Tool Descript Video Hashtag for Likes Hashtag Tool App Sumo Profit From Your Podcast Book Podinbox Supapass Website Tool Lifetime Offer

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space. Dave's Fun Text Tool I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when people text the words (with follow or new to 833204405) you will get a text from me. I'm using Text Magic (aff link). Previous Episode on All thing Interviews Previously I did an episode 678 about interviews from both sides of the microphone. Keeping Track of Who and When You Contact Potential Podcast Guests The tool is used for this is Less Annoying CRM which isn't so much about building sales funnels as it is a way to keep track of your contact with people. There is a free CRM from Hub Spot but there is a bit of a learning curve. Here is a List of Places Where You Can Find Guests For Your Podcast PodcastGuests.com For Podcasters: Invite relevant experts and other podcasters to be guests on your podcast. For Experts: Get booked on great podcasts to expand your reach and audience. I have received more quality interviews from this resource than any other guest booking service. Guest.io Guest.io is the world's only marketplace to find professional guests and platforms. Got some publicity as this incorporates the ability to charge to be on a show, or charge a fee to appear on a show. Padverb You can use Padverb to discover new, exciting interview guests. Our site lists more than 10,000 influencers organized by professional category, such as authors economists, journalists, etc. You can also search profiles by name and browse interviews by keyword. Podmatch Imagine Your Favorite Online Dating App, But Instead Of Using It For Finding Dates, You're Booking Podcast Interviews. We Use The Same(ish) Technology For Automated Matching! Anchor Guest Create your profile as a podcaster, guest speaker, or both! Getting booked as a podcast guest has never been this simple. Podcast hosts can easily browse our network of speakers and make direct contact with them for bookings Audry.io Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at Audry, we bring hosts together to help them grow their audiences and find new ways to communicate. Podbooker The Easiest Way To Get Booked on Podcasts Radio Guest List We help radio talk show, podcast, online radio show, satellite radio, and TV program hosts, bookers, and producers to find new talk show guests, authors, and experts to interview "on the air" – easily and for free! Perfect Podcast Guests Podcast producers, podcast hosts, & schedulers get free access to top-notch industry experts, authors, thought leaders, executives, & entrepreneurs to be guests on YOUR show Command Your Brand WE HELP VISIONARY FOUNDERS TO IMPACT THE WORLD & BETTER MANKIND THROUGH THE POWER OF APPEARING ON TOP PODCASTS. Guest Booking Agencies Interview Connections We will find and book the right guests on your show so you can focus on hosting your show and growing your audience. Interview Vallet We help amazing brands grow their business with Podcast Interview Marketing. Kitcaster Let us schedule your podcast interviews on the world’s top podcasts Expert Bookers We ensure you get outstanding customer service and quality bookings because we work one-on-one with you. Podcast Bookers We Deliver More SEO & Lead Generation Power Than Any Other Podcast Guesting Service. Period. as of 10/2022 prices start at $600/2 interviews Podcagent Podcagent is your best podcast booking agent partner to deliver you the best connections for your business. (from their website) Podino Podino is the agency that inspires and makes world a better place Podcasting You WE HELP REAL ESTATE INVESTORS & AGENTS Raise Capital, Generate More Exposure, and Increase Their Networking Opportunities By Appearing On Top-Rated Podcast Guest Booker WE FIND GUESTS FOR YOUR TV & RADIO SHOW! Podcast Guesting Pro Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. We help you reach new audiences and build your authority. We operate as your own dedicated PR Team. Based on your profile, we find and then book you on high-quality podcasts aligned to your key topics. We manage all the Podcast Pitches, follow-ups, and onboarding. LIST OF OPPORTUNITIES Help a Reporter HARO connects journalists seeking expertise to include in their content with sources who have that expertise. Response Source Hundreds of journalists send requests through ResponseSource each week Fore more resources see www.podcastingresources.com QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know: What standard or tradition

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people. Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising. When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach. I Saw What One Person Can Do I interview Kenny Lambert from Just a Dad From Akron, on my Akron Podcast show. Kenny explains how he was homeless and suffering from drug addiction, and now he is sober and lives to give back. His life has been turned into a documentary that filled a historic theater in downtown Akron. It was amazing to see all the people one person can touch and to see his influence all in one place. It was amazing. Heather Osgood Can Help You Sell Your Podcast Heather Osgood (along with Ben Richardson and Alberto Betella from Rss.com James Cridland From Podnews, and Gordan "The Podcast Lawyer" Firemark) have launched the Podcast Broker The Podcast Broker was created to simplify the process of buying or selling an established podcast. Utilizing years of experience, we provide a roadmap to execute a well-crafted hand-off from host to host to ensure a seamless experience for both parties. QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know: What standard or tradition in podcasting do you tend to ignore and why do you do it differently? Don't forget to say the name of your show and website, and a little bit about your show. I need your answer by 10/28/22 Leave Your Answer at www.schoolofpodcasting.com/question Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. You also get unlimited one-on-one coaching. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Mentioned In This Episode Click to Text " follow " and get a link to follow Danny Loves Video Games: Based on the True Story of Danny Peña Akron Podcast The Podcast Broker The School of Podcasting Profit From Your Podcast

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" I also talk with Sunny Gault from the Podcast Network Alliance Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Participants Scott From What Was That Like http://www.whatwasthatlike.com Mark from the History of North America http://www.markvinet.com/podcast/ Spencer from the Recovery Show http://www.therecoveryshow.com Tim From the Create Art Show http://www.createartpodcast.com Tim from the Find a Podcast About http://www.findapodcastabout.xyz Fred From Podcast Reporter http://www.podcastreporter.com Steve from Unknown Orbits http://www.unknownorbits.com While trailers do work in some cases, but the thing that seems to really work is when the host (who the audience trusts) recommends a show. Heather Osgood will be on the show in the future, and she mentioned that feed drops are very effective at growing your show. The Podcast Network Alliance I talk with Sunny Gault who is one of the people who help run the Podcast Network Alliance where podcasters who are running a podcast network get together and share strategies. Currently, the network is free. Sunny also has the Independent Podcast Network and the New Mommy Media network. Mentioned in This Show Join The School of Podcasting Poetic Earthlings. Zoom Podtrak P4 Rodecaster Pro The Podcast Broker Craig from InglesPodcast.com Profit From Your Podcast Book Schedule a Podcast Strategy Session

I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/ Things We Learned/Noticed Joe can be a bit of a lightning rod. You either love him or hate him Joe had impostor syndrome. Joe only has guests he wants to talk to Joe creates an environment where people don't have to worry about triggering others. They talk freely. Joe actually mocks/jokes with his guests. Who do you do this with? Your closest friends. Joe is authentic and it resonates. He spent years learning how to entertain audiences and eventually moved to where he could get more work. While he is a celebrity, that may work to get you to press play ONCE, but you need to deliver value to get them to click AGAIN. Joe states the top skills for an interviewer are listening and thinking My Opinion I listen to Joe's show when I see a guest I know and want to no more. I believe Joe could use some editing. Not to make it 20 minutes, but there are times when I am asking, "How did this make it past the edit?" THE BOTTOM LINE You need to be comfortable being yourself. When you try to be someone else, it's hard and doesn't work. That added weight of being someone else leads to burnout. Play to your strengths. Let your humor shine if you have it. If you're more serious, then build a show around it. Everyone's biggest fear is to create a show while being themselves will result in a show that's not popular. There are SO MANY reasons why a show can fail, but I can help you avoid the most common mistakes. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listen QUESTION OF THE MONTH I need your answer by the end of 9/23/22 Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website. Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where MENTION IN THIS SHOW School of Podcasting Based on a True Story Podcast Ozzy Osbourne Interview Joe Rogan episode 1360 with Nikki Glaser Joe Rogan 1679 with Adam Curry Joe Rogan on Podcasting and Life Conan Obrien Needs a friend 9/12/2022 with Leslie Jones Is Podcast Success Only For Celebrities? Leave Dave a Review

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally might remove) Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Because of my Podcast: I Won An Award Craig from te Live Well and Flourish started a personal show called, "Live well and Flourish" which lead to other podcasts that Craig created for Louisiana Tech University (where Craig is a Professor) and he won an innovation award for making podcasts to go along with a textbook he c-authored. Learn From Other's Mistakes I Had the Wrong Country in An Episode I had typos in a blog post (due to multiple tabs) Leave some "Margin" in your life so you can pivot. Have at least one episode recorded and ready to go. Replace your file with a new repaired file. with the exact file name. If you're using Dynamic content, make sure your volume levels are consistent. Spotify only uses mp3 files (so don't upload an m4a file). I recommend 128 kbps stereo mp3. RX10 Is Released This software has tools to clean up audio. We play "bad" audio and their "enhanced version" and again I say, sure this audio was somewhat shrill. I'm not sure spending $800 is worth the results. If you listen, there isn't a TON of difference. Check it out at https://supportthisshow.com/rx10 You don't need this software to create a podcast. If you record things with a decent microphone, in a quiet area, you are probably "good enough." I'm not saying that you can do "whatever you want." Again, you are aiming at perfection but you land on "Very good." QUESTION OF THE MONTH I need your answer by the end of September 23, 2022 THE QUESTION: Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website. Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today Mentioned In This Episode Join the School of Podcasting Live Well and Flourish WLM Plus Plugin Music Radio Creative IZotope RX 10 Descript Software School of Podcasting Affiliate RX10 Demo Video How Do I Get Rid of Impostor Syndrome? Part 1 How Do I Get Rid of Impostor Syndrome? Part 2 King's X Three Sides of One Amazon (aff) Spotify This is episode 844 of the School of Podcasting part of the Power of Podcasting network.

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start Using Podcast Display Ads to Grow Your Podcast Spotify Ads - Minimum Spend $250 Podbay - $5/day Overcast - Prices Vary by Category Pocketcasts - Minimum Spend $1700 Podcast Addict - Varies Castro - Minimum Spend $750 for 50,000 Impressions Player.fm The only thing they show on their website is to contact [email protected] Castobox Get Detailed Report Connect with Tanner Tannerhelps.com Good Morning Podcasters Practical Stoicism Dictionary of Mythology & Folklore Mentioned In This Episode Supercast Switchy School of Podcasting My Thoughts on Podcast Movement 22 Podpreneurs Community 27 Ways to Market and Monetize a Podcast Profit From Your Podcast Book

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it. PLEASE NOTE: This was recorded before Podcast Movement 2022 in Dallas which had some controversies. Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster Narrow Podcasting With Toby Goodman In our discussion with Toby we learn: Why did he write his book What is the Podlationship Cycle? The Criteria Toby Uses to Select His Guests What is a good podcast? Do Audiograms Work? What can a person expect from the Narrow Podcasting Course? For more information on Toby, his book and his course. Check out www.narrowpodcasting.com/sop QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener. How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). I don't anything about this technology (You said the same thing about driving). Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge. Join worry-free with a 30-day money-back guarantee Go to www.schoolofpodcasting.com/start Mentioned In This Podcast You Podcast Consultant Narrow Podcasting Site Narrow Podcasting Book Join the School of Podcasting

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure that unfolds Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high-quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster Podcast Quick Tip When you mention any brand in your show, be sure to tweet out about your episode and that you mentioned them. In some cases, they may retweet you to their giant brand. Interview With Holistic Hilda In this conversation you will hear: Start with where you are with what you have Make friends and earn trust before doing any pitches Find a community that shares your passion Getting sponsors is not as easy as it looks Be prepared to raise your hand when opportunity knocks Finding clients is not as easy as it looks Dave reads a part of his book Profit From Your Podcast about fiscal sponsors Find Hilda at holistichilda.com and the non-profit she helping here. Make Money Promoting the School of Podcasting The School of Podcasting recently updated the back end of the tutorials community and coaching. If you know someone who wants to start a podcast (but don't want all the work of a membership site, support, etc) you can become a School of Podcasting Affiliate and earn 20% commission for each month the person stays subscribed. QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener. How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Join the School of Podcasting Go to www.schoolofpodcasting.com/start Get access to step-by-step tutorials, private podcasting mastermind, group coaching, and unlimited one-on-one time-shifted consulting. Go to www.schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.