School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course. SPONSOR: Novel Marketing A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Building Digital Courses with Mellisa Guller Today I get all your questions answered about building and selling an online course: 06:04 When is the right time to build a course? 09:01 How Long Should My Course Be? 11:19 Common Mistakes 13:13 What are the Top Challenges? 20:50 Open or Closed Model? 26:23 The Underutilized Feature in Teachable 27:27 What Do I Charge For My Online Course 32:59 Should I Have Free Lessons? 35:37 What Percentage of My Audience Will Sign Up? 39:38 Why is the Number So Low? 41:04 Why Did You Choose Circle? Melissa's Contact Info Check out all of her courses and services at witandwire.com Instagram Twitter Pinterest Question of the Month I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website). Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned in This Episode Profit from Your Podcast Book Episode 787 with the Entrepreneur Survey The 10 Commandments of Book Marketing Wit and Wire Podcast Launch Accelerator Wit and Wire Courses

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Participants In This Episode The History of North America - Mark What Was That Like? - Scott Johnson Permanent Record Studios in Austin - Mike Film Spotting Childless Not By Choice - Civilia Morgan Dave's appearance on Childless Not by Choice The Author Inside You - Matt Dave's Appearance on The Author Inside You The Relaxed Dog - Robert Ober Tourpreneur- Shane Whaley. Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. Mentioned In This Podcast Profit From Your Podcast Book Voice Advantage Giveaway (Lots of Free Stuff) Podcast Review Show How To Niche Down Your Podcast? Mailerlite Email List Tool

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters. In addition to being a podcaster, she's also is an Author, Podcast Coach, Freelance Writer and more. Today We Find Out The happy accident that was the start of the WOC Podcasters group. The multiple ways she attempted to monetize. Her thoughts about the "hot leads" from Facebook. Why she moved to Circle, and her favorite features. How she stayed sane running a group of 4000+ people. How she has expanded the group since moving off of Facebook. We get insight into her 17 different streams of income. Because of her podcast she is QUITTING HER DAY JOB! Glenn The Geek Road Report Glenn has recorded a few episodes on the road this week, and at one point was in the parking lot of a liquor store to get good wi-fi. He is getting great feedback from his audience, and seeing the products that people have purchased after hearing it on his show. Glenn then has the customer record a testimonial about the product and sends it to the sponsor (this should make it easy to renew their contract as Glenn has audible proof that advertising on his show works). Check out Gleen at www.horseradionetwork.com Question of the Month I need your answers by 8/27/21 at www.schoolofpodcasting.com/question Can you achieve podcasting success without being a celebrity? (Be sure to mention your show and website) Share your thoughts. Leading the Bleeding ( A Journey Podcast) I start a new strictly hobby podcast that will help me understand more about earning Bitcoin with your podcast. See www.value4value.io for more information. So far I've earned 65.74 (131,866 sats) and will be joined by my friend Harry Durran from Podcast Junkies and (hopefully) many more people as we create a "Study group." In the words of the great band King's X, "Everybody knows a little bit of Something" and we hope to get a group of people into a zoom meeting and share ideas, insights, and education. To check out the first episode, "You've Got to Start Somewhere" and add our first meeting by visiting leadingthebleeding.com/meeting Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned On This Episode Danielle Desir Website Thought Card podcast Women of Color Podcasters Circle.so Community Platform Profit From Your Podcast Book The Dip By Seth Godin Fountain App (stream bitcoin to podcasters) Join the School of Podcasting

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Create an LLC Zoom Podtrak P4 Recorder/Interface/Mixer Show Notes Summit My Gear My Podcast Reviews QR Code Creation Video Podpage (create your podcast website in minutes) Give Back Value For the Show No Agenda Show Rich Dad Poor Dad (free book on Audible) Deb Shepherd Podcast Horse Radio Network New Podcast Apps TOPICS 00:00 Put it Back in the Oven 01:28 Intro 02:05 Because of My Podcast: 10,000 Donation 04:49 Mailbag: Discovery Revisited 09:59 Why Did My Show Stop Growing 12:13 You Never Know Who Is Listening 14:29 SPONSOR Podpage 16:37 Should I Create an LLC? 28:05 Glen The Geek IN MY STUDIO 36:16 Podcast Yearbook 43:08 Show Notes Summit 44:27 schoolofpodcasting.com/value Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Many entrepreneurs say they are unemployable, well Joe Pulizzi (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Lessons From the Car When I was driving doing 75 mph in my Toyota Camry, if you're guest is using their built-in microphone I couldn't understand what they were saying. Also, just like a GPS that is constantly looking for more efficient ways to get you to your destination, your podcast operates the same way. As you listen to your audience, you can steer your show to success. It Turns Out People Are Listening... In attending an event where my audience is (Podcast Movement 2021), I ran into a few people who listen to my show. I ran into Peter Ferioli of the Music Podcast Network, Riki Rachtman from MTV's the Headbanger Ball (who now has his own podcasts). While it feeds your ego, you also have the opportunity to get instant feedback on your show. This is always amazing to get feedback, and you actually see that people are listening to you. Glenn The Geek HRN Tour Report Glenn is going on a five-week 3200-mile tour including 14 states, 12 meetups, 1 wedding, to meet his listeners. he is staying at listener farms and campgrounds. Glenn is loving the Zoom Podtrak P4 and using four Samson Q2U microphones. He is recording into the P4 and also uses Hindenburg Journalist Follow Glenn on the Horses in the Morning Facebook Page or check out his Horse Radio Network Website. Question of the Month Can you achieve podcasting success without being a celebrity? (Be sure to mention your show and website) Share your thoughts... I need your answer by 8/27/21 see www.schoolofpodcasting.com/question Mentioned In This Episode FULL PDF REPORT - The unconventionals Podpage Profit From Your Podcast Book (and Podcast) Zoom Podtrak P4 Samson Q2U microphones Podia Everything you need to sell courses, webinars, downloads, and memberships. Teachable - Create online courses and coaching services. Podcast Movement RocknPod Event Big Podcast Book the Music Podcast Network Riki Rachtman Tourpreneur Podcast Spybrary Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show.When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website) there are a ton of strategies to learn from. SPONSOR: PodpagePodpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Lessons LearnedJordan promotes what you missed, and let's you know what's coming.His opening tease made me want to hear more without "spoiling" the episode. His fluid transition of his guest left me (again) wanting to hear more. Jordan has created starter packs to get new listeners to the best stuff quickly.Jordan does the work. He reads the book, watches the movie, etc. He does the research for his guest, and consequently asks the best questions that lead to great stories. His guest had a great story AND could tell it. (Example, actors are skilled at reading other people's words and may not be a great interview). He makes points by sharing insights into his life.He put his sponsors in the episode AND on his "Deals" page. This (probably) results in more sales, and makes it easy to shareHe explains WHY you should go to his website.He has blog posts that are long (to attract Google) and are very well written. These also have links to his episodes. HE can then mention this on his episodes which is another reason to check out the website.While his primary income is sponsors, he also has a page of all the books from his guests (which use affiliate links). Remember, pennies make dollars.You get to know him based on his entertainment recommendations.Findability vs DiscoverabilityI wrote an article 5 Ways To Get Your Podcast Discovered some people took to Twitter to say I was wrong. One person was Tanner Cambell from Real Talk Podcasting. He explained how:Findability: How easy it is for someone to locate known data, information, or knowledge using search or browse?Example: Googling "Golf Podcast."Discoverability: How easy is it for someone to encounter information or knowledge that was not explicitly sought out?Example: Pandora suggesting songs based on your feedback. Amazon suggesting products. Netflix suggesting shows based on your feedback.After an uncomfortable discussion, I realize I was confusing the two.For me, my friends are my discoverability system. They know what I would enjoy and recommend podcasts for me to listen to that I may not have heard about.Ready To Start Your PodcastYou may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/startMentioned In This EpisodeJordan Harbinger WebsiteJordan Harbinger Episode with Daryl DavisDaryl Davis Documentary Accidental CourtesyKlan-destine Relationships BookPodpageDave's YouTube Video on DiscoverabilityWhat Makes This Podcast Great: Marc MaronThe War of Art Audiobook - Steven PressfieldReal Talk PodcastingDave on TwitterTourpreneurSpybrarySupport This Show

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most? SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Kris and Kristine Show The White Collared Podcast Foster Care: An Unparalleled Journey The Pharmacists Voice What Was That Like? History of North America Marriage Advice From the Divorced Guy Logitech C920 Elgato Facecam Sone VZ-1 Elgato Key Lights No Agenda Show Podcasting 2.0 New Podcast Apps Podcasting Can Bring You Out Of Your Shell Podcasting is great for introverts as you get to meet thousands of people without meeting thousands of people. You can then meet the like-minded people you attract, and eventually, get up enough nerve to meet people you have nothing in common with. You Don't Need to Buy Top-Notch Uber Expensive Gear If you wait to start your podcast until you can spend THOUSANDS on equipment, don't. You can start a solo podcast for less than a price of an xbox. Start Today Question of the Month I need the answers by August 27th, 2021. The question is: Can you achieve podcasting success without being a celebrity? I'd love to hear both yes and no answers (for the record my answer is yes, but feel free to change my mind. I'd love a good dialogue. Go to www.schoolofpodcasting.com/question Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage Rockstar Lessons From the Beatles and Kiss Start with your why Same but different Sharpen your axes Make your show hard to copy Sacrifices will be made Friendly competition is good Don't promote until your audience says its good Get people talking about you Money changes everything Don't be bored I think the item that really made me go "Whoa!" was the Beatles having the option to come to the US, and they postponed it until they had a hit. Likewise, Kiss walking out on a record deal as the music wasn't right. Podcast Rewind I've been interviewed on the following podcasts: Monetization Nation Talk about Talk Podcast Question of the Month What would you miss the most if you have to quit podcasting? I need your answer by 7/23/21 Go to www.schoolofpodcasting.com/question Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned In This Episode McCartney 3, 2, 1 on Hulu Kisstory on A & E Monetization Nation Talk about Talk Podcast Profit From Your Podcast Full show notes of 784

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content. Full episode description at www.schoolofpodcasting.com/783 Ready to Get Into the Arena With a Podcast? I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me take my 16 years of podcasting experience to help you avoid the common pitfalls. Come work with me. Enjoy the Podcast But Don't Need My Services? I've provided value, you can provide value here. SPONSOR: Podpage If you want a great-looking website for your podcast, quit trying to squeeze a podcast into a template for something that is not a podcast. Quit trying to learn Javascript. You get get a great-looking website for your podcast in 5 minutes. You can try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Podpage Learn Podpage (for free) Joe Rogan's first live stream Joe Rogan Interviews Adam Curry No Agenda Show, Mike Rowe - What Not How Episode Paris Hilton Podcast New Media Show Jerry Seinfeld Video Guitar Speak Podcast Join the School of Podcasting Book a Podcast Strategy Call Buy Me a Coffee Sign up for the Newsletter

A brief summary of this episode

Two Ways To Learn Things You can learn from your mistakes and do less of those. You can also look at anything that worked well and do more of that. This week I talk about episode 780 with Adam Curry. I had more people connect with me to say, "Hey, I really liked that interviewed" and I started asking them WHY? What made it stick out? Today I share their answers. SPONSOR: Podpage Podpage makes it super easy to make a website for your podcast without a giant amount of technical know-how. There is no need to cram a podcast into a theme made for a restaurant on Squarespace, a personal trainer on Wix, or the nightmares that are WordPress themes and plugin conflicts. Podpage is made based on podcaster feedback for podcasters!. You can try it for free at www.schoolofpodcasting.com/trypodpage Mentioned In This Episode Marc Maron Interviews Quentin Tarantino Podcasting 2.0 and the Podcast Index My Interview With Adam Curry Paul Colligan Glen the Geek Spark Christian Podcast Conference A Time For Horses Power of Podcasting Network (All of Dave's Podcasting Shows) Profit From Your Podcast (Dave's Book) Join The School of Podcasting Schedule a Podcast Strategy Meeting

Today we hear part 2 of my conversation with Joe from Stacking Benjamins (Hear Part 1) comes back to talk about joining Westwood One, why he has a coach and his attitude towards making his show better. SPONSOR: Podpage Have you tried Podpage? Podpage makes it super easy to make a website for your podcast. You don't need any technical knowledge. Just put in your RSS feed from your media host, and Podpage does the rest. You can try it for free for seven days - no credit card required. Go to www.schoolofpodcasting.com/trypodpage TOPICS: 00:00 Gordon the Guided Missile 03:00 Welcome to the Show QUESTION OF THE MONTH 04:38 Podcasting Pet Peeves 04:54 York from Poetic Earthlings 06:59 Seth - Geekville Radio 08:53 Dan - Based on a True Story IS YOUR PODCAST GOOD? 11:33 Most Haters Just Leave 14:41 Do You REALLY Want Advice? 16:01 Before You Buy Facebook Ads 16:44 How to Not Feel SALESY 18:30 SPONSOR: Podpage JOE'S AMAZING ATTITUDE 20:40 Joe From Stackingbenjamins.com 21:12 Why Did Joe Join a Network? 24:20 "Messing" with his content? 25:54 Why Does Someone Successful Need a Coach? 27:27 What Innovations Did You Do? 31:04 How Joe Inspires You To Listen to the Ads 32:31 Knowledge is Powerful When Acted Upon 34:26 Being Everywhere 35:54 Great Points: recap GET MORE OF JOE Stacking Benjamins Podcast Pre-order his book, "Stacked: Your Super-Serious Guide to Modern Money Management" YOUR ATTITUDE 36:55 It Doesn't Have to Be Perfect 38:41 2 Quick Quotes JULY QUESTION OF THE MONTH 40:18 July Question of the Month If you had to stop podcasting (the reason doesn't matter) what would you miss the most? Answer at www.schoolofpodcasting.com/question INSIGHTS FROM SPARK CHRISTIAN PODCAST CONFERENCE 42:20 Example of Standing Out 47:35 In-Person Events ROCK 50:30 Coming Soon MENTIONED IN THIS EPISODE ( 781 ) The Importance of Mistakes (John Cleese) Podpage (learn Podpage for free) School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Poetic Earthlings Geekville Radio Based on a True Story Author Media ( Thomas Umstattd Jr. ) Fantastical Truth Podcast (Zach Russell) Jordan Harbinger Asking Advice Episode Pre-order Joe's book, "Stacked: Your Super-Serious Guide to Modern Money Management" Focus on the Family Spark Christian Podcast Conference Part 1 of My talk With Joe (About Reviews) The Chosen (Online Series - Interesting Crowdfunding) Tara-Leigh Cobble Author Media - Thomas Umstattdt Jr. Fantastical Truth - Zachary Russell

Today I am blessed to interview the man who helped invent podcasting. Many people know him from his time as a VJ on MTV but there is so much more to Adam than his leather jacket and golden locks of hair. Born in Va but moved to the Netherlands when he was 7. He built his first transistor radio when he was 15, and by 16 was a station announcer for a hospital. He later worked on Dutch Pirate Radio, and Radio Decibel in Amsterdam. He's also worked part-time in a computer store where he built his own modem. Yes, he was on MTV as a DJ from 1987-1994. Seeing the power of the Internet he started OnRamp which turned into Think New Ideas. 1996 Adam Curry served as CTO of Think New Ideas. He built websites for Budweiser, bud light, and put together the first Live Stream of the Grammys. (the sponsor was one of the first digital cameras). Podshow (a podcast network, later renamed Mevio) was launched 2004 to 2014. It focused on selling ads for a cast of podcasters. In 2005 hosted a show on Sirius Satelite Radio that spotlighted podcasts. In 2007 he launched the No Agenda Show with John C Divorak which uses the value for value model. He's part pirate, part broadcaster, part nerd, and part businessman, he's the Podfather, and today we are talking podcasting 2.0 SPONSOR: Podpage If you are a person who understands that having a website for your podcast is important but doesn't have a clue how to build one. You hate WordPress, and found Squarespace confusing, you can build a beautiful podcast website in five minutes (just enter your RSS feed and Podpage does the rest). See www.schoolofpodcasting.com/trypodpage Topics Covered With Adam: The problem with podcasting networks ( 7:20) The history of the No Agenda Show (14:50) What is Podcasting 2.0 and how to get started (27:05) Mentioned in This Episode www.noagendashow.com www.podcastindex.org www.coinbase.com Strike Bitcoin Wallet James Cridland Article Join the School of Podcasting Avoid sounding unprofessional Learn how to connect with your audience Get your show listed in Apple, Spotify, Google and More Go to www.schoolofpodcasting.com/start

Today I am joined by Joe Saul-Sehy from Stacking Benjamins (which was recently added to the Westwood One Network). Joe recently took a class lead by Sinan Aral (author of the book The Hype Machine) and while it's been proven over and over that Apple ratings and Reviews do not help you in the apple podcast charts, but how much influence do ratings have for those looking for new podcasts? Sponsor: Podpage If you're not a technical person, and you're looking for a "Set it and forget it" solution to your podcast's website, look no further than Podpage. You can create a beautiful website in five minutes. I use podpage on the Podcast Rodeo Show, Podcast Review Show, Ask the Podcast Coach, and others. It is being built based on the Feedback of 1000 podcasters in their Facebook group. You can try it for free at www.schoolofpodcasting.com/trypodpage Check out this video to see how easy it is to setup your show. Mentioned In This Episode: Stacking Benjamins The Hype Machine Book Podpage Learn Podpage Free Course Leave a 5 Star Review For the School of Podcasting Take this quick three-question survey about Podcast Reviews Google Trends Jacobs Media My Podcast Reviews Join the School of Podcasting Topics: 05:26 The Importance of Reviews (outside of Apple charts) 12:35 Follow Trends ( see Google Trends ) 15:48 A Faster Way To Create Audiograms 16:38 Managing a Community (want a Facebook Alternative? Check out the Circle Platform) 20:26 SPONSOR:schoolofpodcasting.com/trypodpage 22:09 Give Your Listeners What They Want 25:13 78% of Podcast Discovery is Word of Mouth according to Jacobs Media 29:49 Looking at My Reviews via My Podcast Reviews ( 4 months free on your first yearly subscription ) 31:29 Another Strategy to Battle 1 Star Reviews 33:16 Have I Frightened You From Pressing Record? 34:05 Getting Out Of Our Own Way 37:14 You WILL Get a One Star Review 38:32 Getting Reviews Outside of Apple 39:45 Thanks To My Team 40:31 Bloopers

Podcast Movement Nashville is one of the Podcast Industries' first in-person events. While I'm excited to get in my car and make my way to Nashville, there are those who are nervous about being in crowds, while others have not been cleared to travel. I ask Co-founder Dan Franks how he weathered the storm of 2020, and what he's doing to address the needs of his conference attendees in 2021. Check out PodcastMovement.com for more information SPONSOR: Podpage.com Automatically create a beautiful, listener-friendly podcast site from your RSS feed. Customize the design to create a professional look you’ll be proud of in a few clicks. No coding or technical knowledge necessary. You can build a beautiful podcast website in five minutes! Check out www.podpage.com FREE COURSE: Check out www.schoolofpodcasting.com/learnpodpage to learn the ins and outs of Podpage. Full Show Notes at www.schoolofpodcasting.com/778 Mentioned In This Episode Podcast Movement Podpage.com Learn Podpage - Free Course John Lee Dumas Interview Kate Erickson Interview Sendfox Mailerlite Danny Elfman on Marc Maron David Lee Roth on Joe Rogan Question of the Month Tarzan Economics (free book on Audible) Wix Video Join the School of Podcasting Ready To Start Your Podcast? Get instance access to tutorials, private coaching, and a Facebook group filled with brilliant podcasting minds. You don't have to worry about sounding stupid, spending too much on equipment, or wonder how to get into Apple, Spotify, etc. www.schoolofpodcasting.com/join

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for: 1. When did their response start to actually answer the question I asked. 2. Is it a good answer? Does it deliver value? Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host. SPONSOR: SCHOOL OF PODCASTING Get the best equipment for your budget Sound professional Learn what your audience wants Network with brilliant podcast minds Private Group Coaching Priority Email Support 30 Day Money-back Guarantee Go to www.schoolofpodcasting.com/join Avoid the Been There Done That The guest provides an answer and you have a similar situation that will answer for the second time your question. Was the answer from the guest so unclear that you need to repeat what is essentially the same point? If not, remove your story. The interview is about the guest (not you). Avoid the Back Story Sometimes we provide some back story so the guest understands the motivation behind the question. Many times the audience doesn't need to hear the back story. You can edit it out and just leave the part Don't Forget to Ask a Question? I find it off that Drew Barrymore often does not ask a question. She says nice things about the guest and just stops. June 2021 Question(s) of the Month 1. What would the ultimate podcast community look like to you? (This will remain between you and me). 2. What are your top pet peaves? (this will be public) Don't forget to provide: The name of your show/ The website. A brief description Go to www.schoolofpodcasting.com/question by 6/25/2021 Need Help With Your Editing? Check out Affordable Audio Editing Where I Will Be Spark Christian Podcast Conference June 22-24 2021Grapevine, TX Podcast Movement Nashville Aug 306 20201 Thanks for sharing this show with a friend Mentioned In This Episode Join the School of Podcasting Steve Carter Easy Stress Cures and EFT Tapping Junction Drew Barrymore Interviews Sean Evans Last Week Tonight on Paid Placement (with their Fake Product) Episodes 776 Nobody Gets On a Bus Without Knowing Where It's Going – Your Podcast's Intro Episode 771 Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth Question of the Month

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content. Sponsor: School of Podcasting Get your podcast off the ground, sounding professional, without spending money on equipment you don't need by using the step-by-step tutorials, the private Facebook Group (filled with brilliant podcast minds) and live group coaching. There is a 30-day money-back guarantee when you go to www.schoolofpodcasting.com/join The Generic Show Introduction Welcome to (show name) where we (what you do) so that you can (benefit of listening) our website is (website address). Then introduce the episode, and if you can explain why people should listen to you, throw that in as well. Smooth Transactions Don't Happen By Accident When I do the Podcast Review Show with Erik K Johnson so we both can see the points each person wants to make. If needed we loft up a "softball" comment so the person can make their point. Consequently, when I see we have hit all the bullet points I don't have to ask, "Are you ready to move on." James and Sam on Podland do a great job of organizing the many topics they cover into stories that easily transition from one to the next. They transition into interviews by providing just the information that resonates with the listener (do we really need their whole LinkedIn bio? No!) and consequently when the show is over I find myself asking, "Already?" It just flows nicely. This doesn't happen by accident. When you have multiple segments take some time to think about how you are going to transition from one to the other. If you don't do this, it's not the end of the world, but it is often the little things that separate good from great. It's the little things that other people don't take the time to do that can really set you apart. I actually use transition music (SHORT music) to signal my audience that we're moving to a new topic. The bottom line is it is YOUR SHOW and you can do WHATEVER you want. Don't let this stop you from creating your show because it's not "perfect."When in doubt ask someone (not related to you) for feedback and/or do what feels right to you. Three Levels of Content I read the ebook The Creator's Compass from Jay Acunzo and I loved it. It really made me think, and it's pretty creative. Here is one thing that made me go, "Oh yeah, that is better." Level 1 Content You have some gold. (You drop facts in their lap) Level 2: What Could Happen Here’s some gold. You have some now. And because you have some now, you can do all kinds of things: create some jewelry to feel beautiful or make someone else feel beautiful, etc Level 3: Your Opinion When you say the phrase, "I think" you take all the information, all the pros and cons and insights you have, and put them into an opinion. Everyone will have their own opinion and that makes your show different than anyone else's sow. Coming Soon: Dissecting Hot Ones on YouTube Hot Ones is an amazing show, with AMAZING questions. Mentioned In This Episode Podcast Review Show School of Podcasting Podnews Podland The Creator's Compass from Jay Acunzo Uncomfortable Conversations with a Black Man Kindle and Audible

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck. Because of My Podcast: Clay Groves is Now the Host of the Morning Radio Show and a Program Director Clay is the man behind the Fish Nerds podcast and because of his podcast he was first selected to be the man behind the scenes who does the editing, some voice-over at a station. That lead to him filling in on the weekends which lead to him NOW being the Morning Radio Show host AND Program Director. HOW COOL? Check out Clay at www.fishnerds.com The Basics of Making a Decision In doing some research and reading a bunch of articles you can boil decision-making down to about 5-10 steps. These are: Step 1: Identify your goal Step 2: Gather information for weighing your options Step 3: Consider the Consequences Step 4. Make the Decision Step 5. Evaluation the decision Full episodes notes at www.schoolofpodcasting.com/775 Mistakes People Make When Making A Decisions Zero Research There are some shows that have done zero research and end up naming their show the same as MANY other shows (search for outside the box in your favorite app). Lack of Qualified Advice Not having an expert or someone who has done what you're doing. My ex-wife was a nurse and when I was given the decision of "How do you want your Dad to die, slow or fast?" She asked for a surgical consult. I didn't even know what a surgical consult was, but we did one and it added about five more years to my Dad's life. Paralysis By Analysis There is a Ted Talk by Sheena Lyengar who is a blind psycho economist who specializing in decision making They had 348 different kinds of jam. We set up a little tasting booth right near the entrance of the store. We there put out six different flavors of jam or 24 different flavors of jam, and we looked at two things: First, in which case were people more likely to stop, sample some jam? More people stopped when there were 24, about 60 percent, than when there were six, about 40 percent. The next thing we looked at is in which case were people more likely to buy a jar of jam. Now we see the opposite effect. Of the people who stopped when there were 24, only three percent of them actually bought a jar of jam. Of the people who stopped when there were six, well now we saw that 30 percent of them actually bought a jar of jam. So when you do some research and bounce it off someone who you feel provides trustworthy advice, you're ready to move to on to looking at the consequences. Fear of Consequences You think there is an A U D I E N C E listening when you first start (there isn't). Then a few months later you have fear because people ARE listening. Remember no one will punch you in the face. You can change things later. TOPICS: 00:00 Decisions, Decisions, Decisions 01:13 Welcome to the Show 01:55 Clay Groves is Now the Morning Guy 05:03 Basic Steps of Making Decisions 09:00 Hobby Shows Have Easier Decisions 09:33 Hobby Shows Might Have Easier Decisions 10:17 The Perfect Podcast 11:03 Paralysis By Analysis 13:21 Facebook Groups May Be More Confusing than Helpful 14:17 What Will You NOT Do? 16:23 Emotional Decisions 17:12 Emotional Pressure 18:14 Apps to Help With Decisions 19:12 There Will Be Bad Decisions 21:03 Join The School of Podcasting 22:31 Dave Uses This Process In Real Life 31:35 Thanks to All My Well Wishers 35:36 Bloopers Mentioned In This Episode School of Podcasting Affordable Audio Editing Episode 774 Will You trust Your Baby With Apple? Podia Education and Marketing Platform Teachable Online Course Management Tool PodPage Lean Podpage For Free Loom Video Tool Circle Community Tool Follow me on Apple or Android text " sop " to 31996 Start Your Podcast When you join the school of podcast you can forget about sounding stupid, unprofessional, or spending money on gear you don't need. You get access to step-by-step tutorials, live group coaching, time-shifted one-on-one coaching (via video), and a private Facebook group filled with brilliant podcasting minds. Go to www.schoolofpodcasting.com/join

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW. I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue generator for Apple (as in almost none), but you have to realize that in the same way that the actions of a child reflect on the parents, the actions of an app (AND YOUR BRAND) are a reflection of the app you told people to use to listen to your show. Bottom line: It's going to take long (for now) for new episodes to appear in Apple. Apple is not displaying links properly. There is currently (May 2021) a bug where duplicate numbers are appearing (I do see where an update is waiting to be installed - fingers crossed). To see any episode numbers you need to follow. Apple (or Google, Spotify etc) don't put out any public notices. Communication is the lubrication of any relationship. It makes you feel very small and insignificant. That feeling does not make me want to use your subscription service. Who is going to answer any of the customer tickets when someone can't access their subscription? or loses their password? etc. I don't want them treating my customers the way they've treated me. They owe me an apology. How Do I Know If I Have An Issue? You can use a tool like inoreader.com or feedly.com and input your feed. You should be able to see if your latest episode is there. If the episode is in the reader, but not the podcast app, the app just needs to catch up. See video Ready To Start Your Podcast? Go to www.schoolofpodcasting.com/join Mentioned in This Episode Podcast Index Blubrry Directory Last Pass Password Tool Podfriend App Overcast App Other new podcast 2.0 Apps How to earn Bitcoin from your podcast Podcasting 2.0 Podcast

I reached out to you and asked how you found your co-host and you were nice enough to reply. SPONSOR: School of Podcasting Audio Editing If you're stressed out about your podcast, and you're spending too much time, check out the School of Podcasting Editing service. We have different variations to meet your budget. Go to www.schoolofpodcasting.com/edit Tips in Choosing a Co-Host for Your Podcast You want someone who has the same commitment (and support). You want someone who loves your topic, but might approach it from a different angle. You don't need a clone of you. We already have one of you. Make sure you all understand how things are divided up and workaround: Money coming in Podcast production Podcast Promotion Who is paying for what (money going out) How do you get fired or quit? What schedule is the show going to use (record some test shows to determine this) Finding a Co-host Today we hear how some people: Ask other podcasters they knew Ask family members Asked bloggers Asked their audience You might consider starting your show as a solo artist which makes it easier to ask someone to join something that exists than something that is just an idea in your head. see www.schoolofpodcasting.com/join Thanks To The Contributors: Wayne Henderson from the Packers Fan Podcast ( https://packersfanpodcast.com/ and www.mediavoiceovers.com) Andrés Brenes from Colmillo Roquero colmilloroquero.com ( a Spanish podcast about Heavy Metal) Brent Bergherm from Lattitude Photography Podcast - https://latitudephotographypodcast.com/ Fred Castaneda from Podcast Reporter ( www.podcastreporter.com and www.strugglingbiz.com and http://2030podcast.com/) Roben Harris from Destinations Connections ( www.destinationconnections.com ) Matt Rafferty - The Author Inside You (www.theauthorinsideyou.com ) Josh Rivers 24 Faithful www.24faithful.com Craig Wealand from Ingles Podcast.com ( inglespodcast.com ) Mentioned In This Show Podcast Editing Podcast Review Show Text " sop " to 31996 Join the School of Podcasting www.schoolofpodcasting.com/join

Apple Is Launching Subscriptions Here is what we know: In the US, it's $19.99 a year to participate Your show is only available in the Apple podcast app but it's not exclusive. You can set your monthly and yearly subscription price, and signing up will be super easy. You can offer a free trial along with a freemium model (some free episodes and some paid). The first year a person subscribes Apple takes 30% of the revenue from that listener, the second year of their subscription they take 15. Apple will host your files and choose the output format. Stats on your downloads for the subscribers will come from Apple. When you sign up for a "regular" podcast you need to choose the one with an RSS feed. Apple is having MAJOR difficulties this week and as I write this my dashboard has been reading "We're setting up your account. This could take a few hours. When we're finished, you can start adding new shows" since 4/21 (it's 4/25 as I write this). If you're on Anchor and you let Anchor submit your show, you will need to get your show under your Apple ID. Check out Apple's site The Math of Subscriptions Let's look at a podcast that is getting 150 downloads on every episode (after 30 days). If you have 150 downloads per episode. The typical percentage of people who will take action is 3%. This would mean 4.5 people which I will round up to 5. If you charge $5/month that is $25 (Five people at $5/month). Apple is going to take 30% ($7.50) and leave you with $17.50 With this in mind when you start thinking of bonus content, and the effort it takes, you need to ask yourself is this worth $17.50. In the same scenario your take-home pay is: Glow.fm: $23.93 Supercast: $23.64 Patreon (8%): $22.88 Apple: $17.47 Is It Worth It? All the extra work, how long is it going to take? You need to answer that question. If you spend four hours a month creating additional content, you want to take that $17.50 per month you are making from subscribers and divide by four hours to get $4.38per hour. Is missing time with your family, your sanity, your health, with it? What We Don't Know About Apple Subscriptions Are they going to release Apple podcasts on Android? This seems like something they should be doing. Is it $20 per year (US) or $20 per year per country? IMHO, this is $20/year (US) for all countries. When I started to sign up last night Apple wanted to charge me $20 My Podcast Reviews Adds Follow Pages On episode 709 Interviewed Daniel J Lewis from My Podcast Reviews (which is ONE place to get ALL of your reviews in ONE place from ALL Countries). Now they have added an easy way to get people to subscribe/follow your podcast (which really is something you want them to d0. You can see it live in action at www.schoolofpodcasting.com/follow For more information check out My Podcast Reviews (aff link) Podpage Has Added Multiple Updates I interviewed Brenden from Podpage.com on episode 728. That was after Podpage first launched. If you need more than your "built in" website from your media host, but don't need all the complexity from something like WordPress, Podpage is for you. They've added features such as: Free voicemail Episode signatures (default text that is placed at the bottom of every episode A place for transcripts Multiple templates, more color options, and eCommerce Better search (which s great as WordPress search is awful) Email list building tool Check out my free course at www.schoolofpodcasting.com/learnpodpage Tidycal Adds Zoom Integration If you need a tool to help schedule guests or consulting clients, Tidycal allows you to create free (or paid) appointments and now it automatically creates a zoom meeting. It also integrates with Paypal, and Google Calendar. Currently, you can purchase LIFETIME access to the tool for $20 (no monthly fees). Check out Tidycal Get Your Podcast Audited By Two Consultants Want some honest feedback on your show? Check out the Podcast Review Show where I and 30 years radio veteran Erik K Johnson go over your show, your website, and your goals to help you do more of what is working, and tweak anything that is not. Check it out at Podcastreviewshow.com/reviewme Ready To Start Your Podcast? Join the School of Podcasting and get access to: Step by step tutorials Live group coaching Private Facebook Group Priority Email Support. Go to www.schoolofpodcasting.com/join

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's "Very Fine People" press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not talking about the neo Nazi's or the white nationalists because they should be condemned totally." Because of hi"s "Very Fine People" clip, Joe Biden said he HAD to run for President. Please note I'm not either pro or against Trump. I liked his stance on China but saw MANY stupid things come out of his mouth. This is not about politics. It's about the media not focusing on delivering the truth, but more interesting in obtaining high ratings. Mentioned In This Episode Very Fine People - video Profit From Your Podcast - Book Charles Barkley Speaks Some Truth With a Podcast You Can't Be Cancelled While you can be removed off of platforms, as long as you have an RSS feed, people can subscribe/follow your show. It may take them a couple of extra steps to do it manually but you're not "off the air." In some cases being edited is just great exposure. People want to hear what the big deal was that you were censored. QUESTION OF THE MONTH If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question Be sure to mention your show, your website, and a little bit about your podcast. Ready to Start Your Podcast? The School of Podcasting is dedicated to teaching you the right way to launch, grow and produce your podcast so that you sound great. Membership includes step-by-step videos that will walk you through planning podcasts, launching them on Apple and other top directories, growing listenership and getting more listeners coming back for more episodes. The live coaching sessions are available via zoom -with a group coaching session every month during a call with other members who are also producing professional content. You have access to me via email as well as mentoring in our private Facebook community filled with brilliant minds such as yourself. See www.schoolofpodcasting.com/join

Billie Eilish (super famous singer - especially to young teenage girls - records her music with her brother in their bedroom. She currently has 44 million followers on Spotify and 81 million followers on Instagram. She earned 25 million from Apple for the movie and her net worth is reportedly 53 million. Not too bad for two people who are having fun recording things in their bedroom. Pet Sitter Confidential Today I talk with Collin who along with his wife produce the Pet Sitter Confidential podcast. They are truly impacting their audience, and due to their uber-niche topic, it is enabling them to get sponsors (Without 20,000 downloads per episode). SPONSOR: The School of Podcasting Podcasting can feel lonely at times and that's why I created the School of Podcasting - to give you a place where like-minded podcasters can support, guide, challenge & grow. You'll have access to all the step-by-step tutorials so that you know how to launch your podcast without wasting money on equipment or trying to guess what to do when it comes to planning. You get live group coaching, a network Facebook group, and priority email support so that you never go into this alone - learn from me and fellow podcasters. Go to www.schoolofpodcasting.com/join TOPICS COVERED 04:57 Topics on Your Show? 05:33 Who is it For? 05:59 Their Niche Lead to A Sponsor 07:16 Pricing Your Ad Spot 08:27 The Lifetime Value of a Customer 14:32 Building Their Community 15:49 Sponsor Renewal 16:59 Patreon Thoughts 19:18 Did you think anyone would listen? 22:08 Who Are You? 23:24 How to Balance Life? 24:27 The importance Having a Buffer I loved that some of his best guests aren't people with huge followings. Also, when someone is filling up notepads with information from your show, you KNOW you are delivering value. Collin has multiple streams of income. He has the sponsorship along with a Patreon account. Find their show at https://www.petsitterconfessional.com/ QUESTION OF THE MONTH If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question Be sure to mention your show, your website, and a little bit about your podcast.

So many times we identify ourselves not by our values or beliefs but by what we DO. I'm a cashier, or I work in accounts payable, the warehouse. That may be what you DO, but it may not be who you are. Podcasting allows you to reinvent who you are. To be your true self. Today we talk with Scot McCarthy of the Moving Forward Leadership Podcast. Scott joined the military when he was 18 and will be retiring soon, so he is using podcasting to reinvent himself and help establish himself in the space of leadership. I love that Scott knows it's not easy to start a business and that why I brought him on. You need to dig the well BEFORE your thirsty. Scott doesn't have a month-week plan, he has a five YEAR plan. He constantly researching to work smarter, to better understand his audience (through Facebook groups), and hiring people for those things he needs help with. He's not talking into a phone set on speaker and looking for money to fall from heaven. Can I Play Music in My Podcast? When it comes to legal questions in the entertainment space there is one (and only one name) and that is Gordon Firemark Gordon helps answer that question along with a new spin on that question. What if they perform the song live on my podcast (or for those older DJ's they did on your show) can I play that recording (it's a different recording than the one on the record). What about fair use? Keep in mind that fair use is the defense you use when you go to court. Check out Gordon's book, The Podcast, Blog & New Media Producer's Legal Survival Guide: An essential resource for content creators For more information check out Gordon at thepodcastlawyer.com Do We Need Your Guests Backstory? Nobody asked about the Lone Ranger until after he saved the day. Read my full article on Medium How Did You Find Your Co-Host? This is the question of the month (due by April 23rd, 2021). Record your answer (and be sure to mention your podcast and website) on how you found your co-host. Go to schoolofpodcasting.com/question Ready To Start Your Podcast? The School of Podcasting is the best place for anyone looking to learn how to make podcasts. We have step-by-step tutorials, live group coaching, and a private Facebook group for networking. Join today with our 30-day money-back guarantee! You'll be able to create your own show in no time at all. Our team of experts will teach you everything from A-Z so that you can get started on your first episode right away. And if it's not for you, we offer a 100% money-back guarantee on your membership fee! It doesn't matter what skill level or experience you have - we've got something for everyone here at The School of Podcasting! Sign up now and start making great content today! This is episode 769 of the School of Podcasting. You can subscribe/follow the show at schoolofpodcasting.com/follow or just text " sop " to 31996

It's the last week of the month which means, "Question of the Month" where YOU get to be on the show. This month's question is "What do you wish you had known when you started your podcast."SPONSOR: The School of Podcasting Learn to plan, launch, grow, and monetize your show. You'll sound great, organized, and create GREAT content. Take advantage of our step-by-step tutorials, live group coaching, and private Facebook group filled with brilliant podcasting minds. www.schoolofpodcasting.com/joinBecause of My Podcast: Fred Castaneda The No Agenda streaming service found Fred's show the 2030 Podcast and added it to their schedule.  What I Wish I Had Known 04:31 Steve Stewart: Audacity At Zero Crossing 07:13 Kurt from Expats in Austin: The Importance of Editors 08:21 James from Bros and blokes - The Amount of Time 09:21 Kim Newlove from the Pharmacists Voice - Fitting Podcasting Into Life 11:18 Jill Keep the Flame Alive - It Takes a LOT of Time 12:06 Paul from Improve and Have Fun: Episode Length 13:30 York from Poetic Earthlings: The Evil of Comparison 15:11 Bill from Bill Watches Movies: Stats Are Useless 17:32 Paul from Improve and Have Fun:: Do Whatever You Want 18:47 Carrie from Hope for Anxiety and ODC It is EASY to Get Guests 20:11 Craig from Inglespodcast - Cohosts Makes Things Better 21:00 Arnie Sports History Network - More Networking 22:49 Kim from Bee Keeping Today - Reaching Your Target Audience is Hard 23:20 Seth Geekville Radio - Plugins For WordPress 25:30 Anthony from Route 66 - Post vs Pages 26:16 Join the School of Podcasting 27:14 Kris from the Kris and Kristine Show - How Podcasts Work 29:19 Joe the Morning Meditation- Writing Good Titles 30:22 Jeff the Podcast Pizza Show - The Power of the Niche 32:10 Glenn from Horse Radio Network - Started Side Hustles 32:58 Dave (me) - Do ONE GOOD Podcast 34:29 Kim from Toastmasters 101 Impostor Syndrome 35:25 Pashup from the Warrior One - Be Yourself 36:13 Next Months Question: Finding Co-Hosts 37:53 Fixing a Mistake 43:17 Bloopers Mentioned In This Episode Podcast Engineering AcademySmart Money Mommas

Quick Notes: Apple Update: Apple is changing the wording in their app from "Subscribe" to "Follow" so stop telling your audience to subscribe (and if you do, mention that it's free) and instead tell them to follow you. The new version of the app will be out in a few weeks. I was listening to the Sounds Profitable podcast and heard where my friend Harry Duran from Podcast Junkies, and Fullcast, hard obtained a sponsor for a show that had not been published. I had to hear how he did it. Question of the Month Deadline is This Friday What one thing do you wish you knew when you started your podcast? You can leave your answer at www.schoolofpodcasting.com/question (be sure to mention your show and your website slowly). Win Rewards for Sharing the Show Speaking of followers/subscribers if you share the show you can win rewards when your friends subscribe/follow. See www.schoolofpodcasting.com/share Full show notes at www.schoolofpodcasting.com/767 For More Information on Harry Duran Check out his "Done for you" podcast agency at www.fullcast.co Check out the Vertical Farming Podcast Check out Podcast Jukies Podcast Twitter: @verticalfarmpod Mentioned In This Episode Join the School of Podcasting and get access to step-by-step tutorials, live group coaching, and an awesome private Facebook group for networking and brainstorming. See www.schoolofpodcasting.com/join Sam Kinison's "Move to where the food is." Harry Durran on Treating His Guests Like an Opportunity Instead of Transactions Dave Jackson on Podcast Junkies: 018 Dave Jackson | The Importance Of Providing Your Own Unique Voice Question of the month: www.schoolofpodcasting.com/question Share The Show www.schoolofpodcasting.com/show Check out Fullcast Harry's "Done for you" podcast agency at www.fullcast.co Check out the Vertical Farming Podcast Check out Podcast Jukies Podcast Like the show? Buy Me a Coffee

Who is Kristin Molenaar? Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, an agency that helps 2b2 entrepreneurs increase their visibility and credibility through profitable podcast guest features. Kristin Molenaar's Tips For Getting Booked on Podcasts There are almost 2 million podcasts. Where do you begin? Find someone in your niche, and use a tool like Podchaser, Podsearch, Google, or any podcast app and search for their interviews. This may lead you to podcasts that would also be interested in interviewing you. Kristin likes to pitch a show with the question, "Are you open to being pitched." Another strategy is looking for hashtags. When looking for a show to appear on, look further than the interview. Kristin looks for someone that can be a partner, and develop a long-term strategy. Sending a "look how great I am" email is not a good strategy. The True Power of Podcasting One of the biggest complaints I hear from people that have been a guest on podcasts is "it has never produced any results for me." They will say, "I've been invited to be a guest on people's podcast. I showed up and I talked about what I knew and it didn't go anywhere. I didn't get any traffic or business from it. It felt like a waste of my time." This is what Kristin says that people need to remember when they're becoming a podcast guest. The biggest benefit you're going to get out of podcast guesting is the relationship with the podcast host. I think that there are a lot of false hopes or false narratives around what I'm calling one-hit wonders. I think people think, "If I go after the biggest podcast that I possibly can, it's going to change my business. Here's the thing about being a podcast guest just like every other marketing strategy, just like every other networking strategy, it snowballs on itself. But you have to treat people, like people. Your job as a podcast guest is to show up and be in service to the objective of the podcast host. You need to show the podcast host, "Hey, I appreciate you allowing me to show up in your space. I am here to really provide as much benefit as I can to you. I want this to last beyond a recording." When people come in without that mentality. I think that the benefits are just severely limited. Being a podcast guest has tons and tons of benefits. But you're just missing out if you're not looking at this as an opportunity to meet really incredible people who are connected to other really incredible people and building a business that you can have fun together. That's what I love about podcasting and I wish more people came into it with that frame of mind because I think out of that we would get better pitches. We would get better research. We would get better conversations. We would get better results on the back end. Want More Tips On Getting Being a Guest and Booking Guests? See this episode The Ultimate Guide to Hosting and Guesting Podcast Interviews Podcast Rewind: The Show Business Show I appeared on episode 2 of the Show Business Show with Billy and Simon for a marathon session on my book Profit from Your Podcast Need Help With Your Podcast? Join the School of Podcasting? Are you afraid of sounding bad (or stupid)? Worried about buying a bunch of stuff you don't need? Feeling overwhelmed swimming in a sea of jargon? Join the School of Podcasting and get access to: Step by step tutorials Live group coaching Private Facebook group filled with Join worry-free with my 30-day money-back Guarantee Go to www.schoolofpodcasting.com/join

You might be thinking, "I'm not a business, what do I care about branding? Well, if you have one download, congratulations you are a brand. Today I talk with Dr. Andrea Wojnicki from the Talk About Talk Podcast about developing and implementing your personal brand (and how it can help grow your audience) Sponsor: The School of Podcasting Join the School of Podcasting and never worry about sounding bad, spending too much money on gear, and being all alone to be frustrated and angry. When you join the School of Podcasting you get: Step by step tutorials A Private Networking Group Live group coaching Priority email support Join today worry-free with my 30-day money-back guarantee. www.schoolofpodcasting.com/join What is a Personal Brand? Your personal brand is your identity or your reputation. A definition that Dr. Andrea loves is, “Your personal brand is what others think and say about you when you're not in the room.” Click Here to get the workbook to walk you through the exercises discussed in today's episode. Step 1: What differentiates you? Step 2: Email 10 People Step 3: Take a Personality Test Where Your Brand Appears in Your Podcast Your podcast brand includes:● What people read (show notes). Your emails (and have ONE thing in your email signature). ● What people hear (your episodes, and the quality of audio). ● What people see (artwork). Come up with a color scheme (for example two colors) and two fonts that you use consistently and it will build your brand How This All Works: Identifying your strengths, and a personal positive message that has deep personal meaning to you, delivered in a unique way allows you to BE YOU. It will come naturally. Leaning on your strengths can help reduce burnout as you’re not doing things that don’t come naturally. It can clear up situations by identifying what you can and can’t do. When you identify the verbiage you want to use, and how you want to appear and deliver your message, you provide your audience with the tools to tell their friends. If their friends ask, “What podcasts are you listening to, they can easily explain what your show is about, who it’s for, and what the benefit it. They also can explain the motivation of the show. Connect with Dr. Andrea Wojnicki Podcast: Check out the Communicate with CONFIDENCE – The 4Ps: Practice, Proverb, Pep talk, and Pirate episode Website: www.talkabouttalk.com Newsletter with Free Tips LinkedIn Facebook Group Coaching & Courses Online Corporate Training

In talking with new and seasoned podcasters I often hear questions that lead me to believe that people think they can "break" their podcast. Today I talk about a few questions I've heard and how 99% of the time you're not going to break your show. We also have a question of the month The Separate Track Challenge I have recommended Squadcast for years. The ease of use and the ability to have separate tracks of you and your guest makes it my go-to choice for remote recordings. then later I got a Rodcaster Pro which ( Along with the Zoom P4, and the Zoom P8) allow you to record separate tracks. I can be on track one, and my guest can be on a separate track. The question then is: Does the separate track recorded locally on the guest's computer (and uploaded to Squadcast) sound that much better than the same track that has traveled over the internet? I also had my guest join me on Zoom as I know a lot of people are using Zoom to record interviews. Nuts and Bolts of Remote Recording The zoom recording is sampled at 32 kHz where Squadcast records at 48 khz. (This is how many times per second a picture is taken of your audio - the higher the number the better the sound). For me, the zoom recording while listenable sounds "fuzzy" compared to the Squadcastrecording (which makes sense as it has a higher sample rate. Also, Squdcast provides a WAV file that is better than the m4a (variable bit rate - another "no-no" for podcasting) from Zoom. If you're going to use the m4a from Zoom, be sure to edit it, and export as an mp3 with a contact bit rate. When I compared the original Squadcast file to the one I recorded (after coming across the Internet) and there again was a slight degradation of the file (not quite as crisp). Another Benefit of Squadcast In my test, as my guest was talking the Internet slightly broke up the audio is it made its way to me. If I had been using the recording on the Rodecaster this "Glitch" would be in the recording. With the original Squdcast fie, the glitch is not there (as that recording goes from their microphone to their hard drive, and then uploaded to Squadcast. Always Have a Backup Recording Of Your Interview The other advantage of using a tool like Squadcast is in the event the recording has an issue with the Rodecaster I have Squadcast as a backup. If there is a glitch with Squadcast, I've got my hardware option as a backup. No matter what you are using to record your remote interviews, always have two systems recording. It's not a matter of if one will fail, but when. For me, Squadcast is the most reliable. School of Podcasting Moving to a New Platform Thinkific is charging me per student (and I'm not a fan of that) so I've looked at Kajabi, Teachable, and Podia . Currently, I feel Kajabi is cool, but I'm not a fan of their limits to the number of products, and I'm learning more about Podia as they allow you to sell digital products, membership sites, and courses. They also have an affiliate program. With Teachable if I use their affiliate program, I have to pay them 2%, and with Podia you pay your monthly fee, and that is it. No extra fees. Free Coaching Calls? I'm pondering trying something new. This would be to offer coaching calls at a deep discount that would then be used in episodes (which is why they are discounted). If you're interested, contact me and I'll send you an application. Join the School of Podcasting Get access: Step by step tutorials Live group coaching Private brainstorming/podcasting group You don't have to worry about sounding bad, buying the wrong equipment and wasting your time. Go to www.schoolofpodcasting.com/start Mentioned In This Episode 764 Podcast Gear Guide Webinar(free - no email address needed) Squadcast Samson Q2U Rodecaster Pro Zoom Podtrack P4 Talk About Talk Podcast Podcasting Resources Podcast

We've All Pushed Through Awkward Moments of Being Vulnerable Do you remember your first real kiss? I was with my first girlfriend. I was probably 14? I was scared to death. There was no internet, and for me, nobody to ask? So I went in for the kiss and kissed her in a very TV-friendly way. I stopped and said, "Let's try that again" and I figured out what to do. I tried everything I could to avoid falling in love with my first wife. I had told her over and over that I didn't want anything serious, but here we were a year later and a year later I was in love with her. Sitting in front of her house I said, "I need to tell you something," and then proceeded to tell her I liked her a lot. I backed it up, and then said, "I love you." These are scary things to do. You put yourself out there, and if you do it wrong you get some feedback, and you tweak yourself. Over the past two weeks, I've had meeting after meeting with members of my audience (one at a time). Some of them were current or past members of the School of Podcasting, and others I had never met (but they were listeners to my show). Today I talked about what I learned and why you should seriously consider it. If the Words "Focus Group" Makes You Uncomfortable, then Think of It as Coaching So many people who are experts in their field still used coaches. Hank Haney served as Tiger Woods' coach from 2004-2010. During that span, Woods won six of his 15 career major championships. The two were very close while they worked together, and Woods credits a ton of his success to Haney's teachings. Here are some more people who even after their enormous success still have coaches: Richard Branson Oprah Winfrey Tony Robbins Leonardo DiCaprio Serena Williams Metallica We all need people who give us feedback. That is how we improve. - Bill Gates Is This Just a Plug To Get Me To Hire You As A Coach? While I have the Podcast Rodeo Show which looks at your first impression and the Podcast Review Show that looks at your whole episode, website, and we have you fill out a form to discuss the goals of the show, if you want to know what content your audience wants and needs, the best place to go is your audience. I'm Still A Shy Guy at Heart People don't believe it, but underneath it all I'm fairly shy. So the thought of reaching out to my email list and asking them for their input made me a little nervous. This was especially true if someone was a current or previous member of the School of Podcasting. This is where you have to change your attitude. When I went to college for my first degree, I was a waiter. To be a good waiter, you listen to your customer and give them exactly what they ordered. As I got on zoom, I just said to myself it's like being a waiter again. I Should've Done This Years Ago I sent out an email with the subject line of, "I need your help...." and explained that I was going to rebuild the School of Podcasting from the ground up and I wanted to talk to them. Here are some of the things that I gained from doing this exercise: I have a visual of what my audience looks like. I got two people who will be future guests I got to see what was working in my show In regards to the School of Podcasting, I'm glad to say that the things people want, are often already being delivered. I learned that I might want to reorganize some of the content in the School of Podcasting. I heard some answer repeated. This is proof of concept that the tutorials I have are the right tutorials. I got a couple of great questions that I will be using for the "Question of the Month" in the future. There is nothing to be afraid of as these people are your listeners. If anything they might "fanboy" out a bit which is flattering. When You're Too Close to the Subject There was one comment that came up twice that in one way surprised me, and yet upon thinking about it, it makes perfect sense. When I asked if there were any lessons in the School of Podcasting that they found confusing. Most people were so much confused, but wanted me to go deeper into subjects, The lesson? My lesson on Libsyn.com. What is this surprising? Because I've worked there for over five years. Why does this make sense? The curse of knowledge. I went too fast. This was exactly the kind of feedback I was looking for. Don't Do This on a Group Call While I could've held this as a "Town Hall" type of meeting, I enjoyed connecting one on one and giving my listener my undivided attention. I know for many of us who are introverts, podcasting is a great way to reach many people without meeting many people, but I'm here to tell you that time is too important to waste. If you were headed in the wrong direction wouldn't you want your GPS to alert you? Well, your audience is your GPS on the road to delivering value. Start Your Podcast Today If you want to learn how to connect with your audience by creating great content that inspires them to tell a friend, JOIN the School of Podcasting. Because Of My Podcast: I'm an Advisor in Ho

Are you looking to grow your audience? Get more engagement with your audience? Today I have Valerie Geller the author of the book Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio which is also available on Audible Meet Valerie Geller Valerie Geller, president of Geller Media International, a broadcast consulting firm, trains broadcasters throughout the world by Creating Powerful Radio seminars, workshops, and one-on-one coaching for news, talk, information, and personality programming for radio and television. She's worked with top stations and personalities throughout the world at more than 500 stations in 27 countries. You can find Valerie's Books on her Amazon page, as well as beyondpowerfulradio.com and creatingpowerfulpodcasts.com Find her on twitter at @vgeller and @vgeller on the clubhouse app (iOs only). Thre Simple Rules To Make Your Podcast Successful Tell the Truth Make it Matter Never Be Boring Questions to Help You Edit Why should you listen to this? Why would someone want to hear this? The Best Podcasts: Inform Entertain Inspire Persuade Connect The best conversations come from listening. When doing an interview listen and make the interview more of a conversation. Making Engaging Content When you are telling the truth and being transparent, you can share your opinion on a topic and ask your audience to share theirs. By asking a specific question it's easier than "send me some feedback." When delivering content you should be doing one of the following: Inform Entertain Inspire Persuade Connect Place Your Listener in the Movie Try to work visual words into your podcast. Help trigger the theater of the mind. There is a framework called the Story Spine from Kenn Adams that is used by many storytellers it is: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. (and so on) Until finally ___. And every day after that ___. For more on storytelling check out Episode 745. Growing Your Podcast When you are on other platforms, be amazing and leave them wanting more. So many people go to other platforms (like Clubhouse) and tell them to come to the podcast. If you bring amazing content to the conversation those same people will ask you where to find more of you. It all starts with being Amazing. Ready To Start You Podcast If you're worried about sounding stupid, getting lost in technology, spending too much money, the School of Podcasting can help you avoid all that with: Step by step tutorials A private Facebook group filled with brilliant podcast minds willing to help Live group coaching sessions Direct access to me via email (and I often will respond with a video) Join worry-free with a 30-day Money-back Guarantee Go to www.schoolofpodcasting.com/start and pick the plan the works best for you. Mentioned In This Episode Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio The Powerful Radio Workbook: The Prep, Performance & Post Production Planning Kenn Adams Story Spine Synergy Theater on YouTube Peabody's Down Under See Valerie's Video from the Next Radio Event Join the School of Podcasting

Your brand is how your show is perceived. Perception is reality. So today I have tips on making your episode one that gets your audience coming back. I also share three tools that you can use to boost your podcast brand. Don't Leave Your Audience Hungry Can you imagine if a new restaurant opened in your neighborhood and was serving your favorite food? You get all dressed up and bring a date and go to the new place looking forward to eating some of your favorite food. You show up and the menu just mentions what will be available next week. The problem is you are there NOW and you're hungry. So often I see a first episode delivers nothing more than what amounts to be a table of contents for future episodes. I've read a lot of books but I've never highlighted the table of contents. Tidy Cal $20 Lifetime Deal Tidy Cal is a brand new scheduling tool that makes it easy to book guests or clients (your appointments can be free or you can charge). Check out this video I made giving you an overview. Telbee is Speakpipe on Steriods I've used Speakpipe for years, but the makers of Telbee listened to the wants of speakpipe users and developed a new, morse customizable platform. One thing that can make your podcast better is to understand your audience. Telbee makes it easy to get feedback, and create a widget that looks great. You can even direct people to a website after they leave a message. Channels are the feature that I could use when I do my "question of the month" episodes. I could have a channel where all the responses are tied and organized to that one channel. Check out this quick video of me using Telbee for the first time Less Annoying CRM I've been looking for a place to organize my information where my coaching clients, my audio editing clients, my guests, or hosts where I have been on their show. I can see my calendar, I see all the communication, set reminders, set up pipelines, and it's only $15/month. It truly lives up to its name. "Less Annoying CRM" check out this "Drive By video" of me playing with Less Annoying CRM

Life is going to kick you in the teeth from time to time (see 2020). Today we talk about your attitude (the only thing you have control over) and we interview Shane Whaley of the Tourpreneur podcast. Shane shares how many people in the travel space just folded up everything just going out of business. This is not the approach Shane has taken, and he not only didn't shut down in 2020, but added more sponsors to his show. Your Attitude The Longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past... we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our Attitudes.” ― Charles R. Swindoll Podcast Rewind I appeared on the Pharmacist's Voice I also appear on the Trust cast talking why podcasting is the next big thing. If you'd like me to appear on your show, you can contact me here. Shane Whaley Tourpreneur Podcast Interview 04:55 Shane Whaley Tourpreneur.com 07:29 Shane Decided to Start Touorpreneur 10:48 The "Glenn the Geek" Strategy with Events 15:26 Take Advantage of the Extra Time COVID Created 17:50 Choosing Sponsors 19:34 Join the School of Podcasting 20:32 Going for the Win, Win, Win 22:44 Starting a Daily Email 24:37 Dealing with being a "Thought Leader" 26:58 Advice on Interviews 28:55 Dealing with a Boring Guest 30:37 Shane's hobby Podcast Spybrary 32:34 How Long Did it Take to Monetize 33:31 Getting Proof of Concept 35:09 Why he Stayed Niche 36:10 Don't Undersell Yourself 37:19 How He Came Up With Prices 38:47 Tips on Running a Community 41:00 Policing Your Group 42:28 Shane's First Podcast 44:34 Shane the Shock jock 45:43 Shiny Object Syndrome 47:30 What HASN'T Worked? 49:26 Final Advice for the "Wanna Be" podcaster Connect with Shane Whaley Tourpreneur Podcast Spybrary Podcast East Germany Podcast Ready To Start Your Podcast? If you're worried about sounding bad, planning your podcast, buying the wrong equipment, and being lost in a sea of tech, DON'T. Join the school of podcasting and get access to: A private Facebook Group for Networking Step by Step Tutorials Live Group Coaching Priority Access to Dave. Join today at www.schoolofpodcasting.com/start

FOMO In Action I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contacted by Michael Oneil as he and a few friends were going to go to a club called Prohibition and wanted to know if I would want to attend. Did I say it was a club? Prohibition is a speakeasy. I have never been to a speakeasy. The door that you go through shows "LAW OFFICE Eddie Onare, ESQ." When we arrived there was an actual velvet rope. We had to wait. It myself, Michael O’Neal, Harry Durran, and Natalie Jennings. The anticipation was mounting. How long will I have to wait? Are we going to get in at all? Finally, the bouncer unclipped the rope and let us in. I remember walking through a door and going downstairs. It was getting darker and darker as we went on. When I finally get to the bottom and look around, I see a bar in front of me. I see a bench to the left of me. I see a few chairs to the right of me. It is dimly lit, with red lights in the ceiling. I think to myself. "Someone turned their basement into a bar." Don't get me wrong, it was cool. Michael and I ended up playing and singing that night with the saxophone player from Pink Floyd. But I can't underestimate the buzz and anticipation by the scarcity. This is a tactic called Fear of Missing Out (FOMO for short), and today we are going to talk about Clubhouse. This is an app (currently only available for iOs) and one of the things that is fueling the buzz about this app is their use of FOMO. Clubhouse: Drop-in audio chat Don't get me wrong, this app is cool. However, it's zoom without video and better moderation. Why is it so popular? You have to be invited in (OOOOOH!). It is only on iOs (sorry android people) so here again, only certain people can get in, and for those on the outside when you hear others talking about it, you have fear of missing out. Does it work? I'm doing an episode about it knowing that 75% of my audience can't use it. What Clubhouse is Good For Why I like clubhouse is I'm finding my target audience, and more importantly, my target audience who doesn't know me yet. Then I can LISTEN, and take notes of what is being discussed and take notes as these might be future episodes. I have found a few people I want to connect with due to the details in their profiles, and the value they brought if they actually spoke. Mistakes in Clubhouse If you don't have an answer to a question and someone asks you, just say, "That's a good question that I don't have an answer to." If you don't, often the answer you spew is not helpful and makes you look like an idiot in love with their own voice. Not filling out your profile with your website, your interests, and keywords to help you get found. Ask ing a question that is three seconds long followed by self-promotion that is three minutes long. Most of the true networking happens outside of the app so be sure to check your Twitter and Instagram for DMs. I'm on Android - I Feel Left Out If you look at what clubhouse is at its core is its a group of people (in rooms) that are joining hoping to talk about their favorite subject, meet people, and learn new insights. So do it on zoom. Reach out to other podcasts like yours and pick a date to all get together on Zoom. Assign a moderator, and promote for weeks in advance. Everyone and their brother knows how to connect to zoom. The goal here is not to get podcast ready quality (cause the quality on Clubhouse is "ok"), but more the connection. There are also other tools like Slack, Discord. There are tools like Mastodon where you can setup your own social media network. There will be Copycats - There Always Is Twitter Spaces is coming The issue with Android (from what I understand) is while all the different phones are running Android operating systems, there is enough differences between phone manufacturers to create headaches for app developers. Android Apps Like Clubhouse Connect Club ( maybe? it shows a Google Play Version) Bag Chat This is either another clubhouse or something creepy Michael Stelzner's Awesome Clubhouse Tutorial Great tutorial see https://youtu.be/o7gv7U-rZl8 How Are You Pulling Clubhouse Into Your Podcast? First, this is not entirely compliant with their terms of service. Their terms say I need written permission from participants. I make a notice in the show name, the show description, and when I pull someone on the stage, I ask for their permission to record them. This is still not written, but it is verbal. Please remember, I'm a teacher - not a lawyer. These Devices Make It Easy The Zoom Podtrak P4 ($200) The Zoom Podtrak P8 ($499) The Rodecaster Pro ($599) How? All of these make it super easy to connect a phone. I have three things in my Ask the Podcast Coach. I have myself, clubhouse, and a co-host. I plug my microphone (RE320) into the Rodecaster. I plug my iPhone (via a connector) into a TRRS cable that goes into the Rodecaster. When I connect the Rodecaster via USB I am able to

Would you like 300,000 downloads per episode? Are you willing to work for three weeks to get media exposure in 2% of the outlets you contact? Are you willing to work for months on your first episodes and ask others to give you HONEST feedback on your show? Are you willing to ask questions that might potentially show you that your show is boring? Jack has, and he has created a great show. Today on episode 758 of the School of Podcasting I have the honor of looking into how Jack has grown his Darknet Diaries podcast. Jack was looking for a podcast about hackers/hacking and couldn't find any (especially in a narrative format). The solution? Create the podcast YOU want to hear and see if anyone else would be interested in listening to your podcast. Jack Rhysider's Favorite Marketing Books Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Purple Cow: Transform Your Business by Being Remarkable - Seth Godin Gary Vaynerchuk Traction: How Any Startup Can Achieve Explosive Customer Growth -Gabriel Wineberg Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business - Pat Flynn Dave added: Will it Fly Pat Flynn Connect with Jack Darknet Diaries Lime.Link Podcast Blog Jack's Patreon Page Dog Podcast Network Final Week Before Launch The Dog Podcast Network is launching a new show on their network called "Dog Edition" and today we talk with James Jacobson about the final preparations. You can earn money sharing stories that include dogs. TIMELINE 00:03:34 How Many Downloads Does Jack Get 00:04:44 Jack's Launch 00:07:04 Jack Sent Out a Survey 00:08:03 What Part is Boring? 00:08:37 Why Did You Use a Survey? 00:10:01 Negative Feedback 00:10:30 Do have any kind of focus group? 00:10:59 How do you find these stories? 00:12:58 Your Podcast On Auto Pilot 00:15:03 How did your early listeners find you? 00:16:36 10,000 Stickers in a day 00:17:30 Reaching Out to the Media 00:20:10 How long did this strategy take? 00:21:33 How Long Had You Been Blogging? 00:22:34 Secret Weapon: Your Attitude 00:23:06 Marketing Strategies 00:23:57 Early Monetization 00:25:32 How Long Did it Take to Go Full Time 00:26:16 How Did You Grow Your Numbers 00:26:54 Don't Gloss Over Your Ask 00:27:16 How Did You Know It Was Time to Start a Patreon? 00:27:56 Deep Dive Into Patreon 00:32:20 Using Castbox as a Benchmark 00:34:29 The Curiosity Headline Approach 00:37:52 He Has Good Descriptions 00:40:03 A Deep Dive Into The Apple Charts 00:43:20 Favorite Marketing Books 00:45:49 Is there any Downside to a large audience? 00:48:57 Jack Got Tracked 00:50:53 Meeting Fans With Divulging Your Identity 00:51:51 Advice For Wanna Be Podcasters 00:56:19 Dog Podcast Network 01:02:02 Please Share The Show Mentioned In This Episode Graphtreon - See how much people are making on Patreon What Was That Like Podcast Dave's Patreon Page Episode on Podcast Surveys Castbox app Subscribe to the School of Podcasting Podcast (free) School of Podcasting Affiliate Program Podcast Rodeo Show Podcast Review Show Podcast Consulting Join the School of Podcasting

If Ron Howard Uses Focus Groups... Ron Howard has been in the entertainment industry since he was a little boy on the Andy Griffith Show, Later he was on Happy Days and since then has been making phenomenal movies. He's been nominated for 114 awards and won 39 times for a percentage of 34%, In 2002 he won with A Beautiful Mind for Best Picture and Best Director. One might say, "Not too shabby." Rob was on the true stories show on Satelite radio talking about always screens his movies and checks in with the audience to see how the content is connecting with his audience. In the interview, he said, "We did our first previews, and I was so defensive about it and against it, and I wound up learning so many important truths about our story, that to this day, even the Beatles documentary, even though I have Final Cut, I screened the movies and I know how to ask the questions and I ask people to fill out questionnaires. I find it very, very useful. It's difficult but I always think that it's like the playwright getting to see the show out of town before you take it to Broadway. I don't think it's really any different than that. I have the confidence of having done it a lot, and the power of Final Cut, so that this is about me understanding how the movie works. It's comforting on the one hand, but I think it's really important to understand how the movie is communicating with an audience. That's what entertainment is: Is something is communicated to you and do you enjoy it? Why Podcasters Skip The Focus Group If this is your first podcast, you probably spent much more time on their episodes than they originally planned, so the last thing you want to hear is that you need to go back and do some work. While understandable, if the goal is to grow your podcast, constructive feedback is something that is essential to growing your podcast. Most of us are familiar with the story of Thomas Edison doing 1000 attempts at the light bulb that didn't work. When asked about it these "failures" Edison replied, "I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps." In some cases, people see their episode as art. If that is you, then skip this episode. Your goal is to not grow your audience but to just put the podcast out there. The podcast is not for your audience. It's for you. Just Like Your Podcast, Creating Your Survey Starts With Why Today you will hear from Glenn the Geek who runs the Horse Radio Network. His primary income is sponsorship and a membership site. We will hear from Scott Johnson from the What Was That Like? podcast that has been steadily growing since it launched. Scott was looking for feedback on his content. The Process of Creating a Survey Identify why you're doing your survey (and what you're trying to learn) Choose your questions Deliver your survey Collect your feedback Organize your data and look for trends Implement changes based on feedback. Follow up to ensure you've achieved your goal. Potential Questions Demographics: This is where you ask age, sex, income. Where they hang out: Where else do they get information like yours? What other podcasts, forums, magazines, etc do they consume? By knowing where your audience is you can go to where they are and make friends. Content Questions: How long do they listen? Favorite parts of the show? Parts they wish would be different? Audio quality? The top thing they've gained from listening? Advertising Questions: Have you purchased any products from sponsors on this show? Who do you think would be a good sponsor? Do you skip the ads? What was the last thing you purchased? If You're Just Launching Take the episode you feel is ready for the public and get specific. As about the audio quality, and how far people listened. If they say they listened to the whole thing, give them a quiz to prove it. If they didn't listen far found out why. There is no sense going any further until you get your content resonating with your audience. Special Thanks to: Scott Johnson from What Was That Like? (a great podcast) Glenn Hebert from the Horse Radio Network Jack Rhysider from the Darknet Diaries (Check out episode 27 about hacking the Apple Charts) James from the Dog Podcast Network Need Help With Your Podcast? If you need help with: Planning Launching Growing Monetizing Troubleshooting Gear Selection It is all there at the School of Podcasting Mentioned in this Podcast Video on Using Google Forms episode 27 of Darknet Diaries about hacking Apple Charts Profit From Your Podcast Book on Monetizing Your Podcast School of Podcasting - Plan, Launch, and Grow Your Podcast

It's the first episode of the years and in the same that I have the last episode of the year look at why people listen, today we talk about how to start. Ten Years ago I did an episode called "27 steps to launch a podcast and today I am going to update it. As you might imagine things have changed in 10 years. If you already have a podcast I have some items for you. Over the years there have been some ingredients of podcasting that we know add value, but like any recipe, if you use an ingredient in the wrong way you can ruin the final product. Keep it Real I hear the phrase, "Keep it real." This should stay authentic. You should be talking from your heart and your beliefs. Don't say what people want to hear because it's popular, if your opinion differs let's hear it. Let's also hear why you believe those thoughts. We just might learn something.How this phrase is abused is when "keeping it real" means I'm not going to edit my podcast at all. There are editors who work in movies, television, books, magazines, and newspapers. However, your podcast is perfect with no room for improvement. There is always room for improvement.I read on Facebook where someone took 26 minutes to answer ONE question. The final version of the podcast had that answer trimmed to four minutes. Fishing is Boring I haven't fished in 20 years. If you're into fishing check out the Fish Nerds show with Clay Groves. For me, half the fun was getting to play with a boat and get out on a lake. In some cases, if the boat had a motor it was even more fun. Then you bait your hook, throw your line in and wait. Then you wait some more. This part of fishing is really boring.Every time I hear someone start off an interview with "Tell me a little bit about yourself," the person is fishing. They are listening just like watching their bobber float on the lake, looking for a nibble. Reeling in a Fish is Exciting I don't watch fishing on TV, but if I'm clicking through the channels and a fishing show is on, they don't show two people in a boat watching their bobber. They show someone standing up with excitement as they have caught a great fish and they are bringing it into the boat.When you have a guest and you find something that YOU KNOW is going to RESONATE with your audience that's exciting and in the same the fisherman does everything they can to get the fish into the boat, you do everything you can to get that content into your recording. Stories are Great Half the time we ask, "tell me a little bit about yourself" we are fishing for a story. Somehow we are lead to believe that knowing someone's back story is going to help us. If I started my podcast with "Today we are going to interview Gern Blanston who has a proven strategy of growing your audience by 200%, but first, let's find out what his parents did for a living..." you would be yelling at your device to get to the good stuff.Stories are great when someone shares a story that we can learn from, or it makes you laugh, cry, think, groan, or educates us or entertains us.When I was sixteen years one night I was trying to look cool in front of a girl and climbed a sign at the front of the mall that showed the names of the movies in its three theaters. We figured out that we could change the title "Desperately Seeking Susan" to Desperately Sucking Suzan. As I was a hard rock fan, I was not a fan of Madonna and thought this would be hilarious. It took some effort to get up there, and once up there changing letters was not as easy as it looked. In the end, the sign read Desperately Seeting Susan. Is this real? Yes. Is it a story? Yes. Does it help you with your podcast? No.Just because something is real and it's a story, doesn't mean it's good. It might be really boring.The story of Glenn the Geek from the Horse Radio Network asking to get a booth at the largest Horsing Event was a great story as it has helped many people grow their podcast. Fishing Takes Patience - And We Live in a Microwave Society People want good stuff. They want the band whose name is on the ticket (skip the warm-up act). GET TO THE GOOD STUFF.Tell a four-year-old kid you brought them candy and then tell them they first have to listen to you recite some Edgar Allen Poe. They will start screaming, "GIVE ME THE CANDY."Netflix just added the ability to speed up movies. If you are watching a series on Netflix, at the end when you click "Go to next episode" it skips the end credits of the current episode and in intro of the next episode. It gets right to the good stuff. Conversations Are Great This is another thing I hear that is taken out of context. What you want to avoid is an interrogation if you are interviewing someone. Just because something is done in a conversational style does not mean it's not boring. All You Need is Consistency People are taking the word consistency and spinning it as "If I just release a show on a consistent basis, I will have success." I see people in Facebook groups saying things like, "I'

Every year I ask my audience what their favorite podcast is and why it is their favorite. They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts. In general, I say good content will make us: Laugh Cry Think Groan Educate Entertain So pay attention and here how most of these shows are not just doing one of those, but multiple emotions and strategies. Timeline 01:26 Dave love Podnews.net 03:16 Steve Stewart from the Money Plan SOS loves the Stacking Benjamins Show (Steve was just on Episode 752 talking about his Podcast Editor Academy) 05:59 Joe Saul Sehy from Stacking Benjamins loves the Be Our Guest Podcast 09:10 Shane from the Spybrary Podcast loves the Ask the Podcast Coach show 11:03 Anthony from the Route 66 Podcast loves the Space Shot 13:32 Bill watches movies - The Secret History of Hollywood 16:10 Brandon from The Florida Focus Podcast - The Art of Manliness 17:18 Craig from InglesPodcast lovesThe Week Unwrapped 20:02 Glen from Caratere Books loves the 20 thousand hz 21:00 CG from the Rocketry Show also loves 20 thousand hz and Invisibilia with Roman Mars 23:49 Harris from Wild Talk love Revisionist History 25:20 Gary from the Content Gardener Loves the Disrupt Yourself from Whitney Johnson 26:24 Kevin from Grow the Show loves Three Clips 27:27 Patrick from the Big Seance podcast loves Straight Talk with Ross Mathews 28:26 Letitia from Rooted and Overflowing loves the Productive Woman 29:27 Geoge Excelsier journey's podcast loves Saturday Night Movie Sleep Over 30:17 Effie Parks from Once Upon a Gene loves the Jordan Harbinger Show 32:51 Louis Love Thy Lawyer loves All the President's Lawyers 33:57 Scott from What Was That Like loves Bill Gates and Rasheda Jones Ask Big Questions 35:52 Scott from the Amazing Maine podcast loves the Riskory podcast. 37:31 Scott from Moving Forward Leadership loves Habs Unfiltered 40:11 Sufeah loves the 85 South Show 41:04 Greg from Indie Dropin Network loves Just N/A Science 42:53 Kim from Beekeeping Today loves Revive Our Hearts 44:30 Zita from Ritual Recipes loves the Wedding Ceremony Podcast Homework: Pretend Your A Listener 46:43 In some cases I had to go looking for these podcasts and in some of those cases it wasn't easy. My advice for you is to go to Google and search for the name of your show "podcast." In many cases people sign up and their media host (because they don't know your website) will use the built in website that comes with their hosting. Look for the "website" field and make sure it points at your website. If you don't have a website (one of these shows had a .podwits address - classy) the go buy a domain at www.coolerwebsites.com and point it the site you are using (and preserve your first impression). Dog Podcast Network Update 48:55 I'm following the launch of the podcast network. In the past they have solicited stories for their contest, hired a producer. In this segment, we hear their trailer and learn about their press release. Check them out at www.dogpodcastnetwork.com End of Show 52:36 Let Me Help You 53:58 Bloopers

We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to Glenn the Geek Hebert of the Horse Radio Network as he was recovering from not one but TWO surgeries. The story is amazing. We also have a tool to reward your superfans for sharing your show with their friends. We also catch up with the Dog Podcast Network. Glenn the Geek's Audience Comes to the Rescue Glenn had cancer removed from his colon (and needs to kemo - get your colonoscopy), and ended up getting an infection in his body that got very, very, serious. He ended up having his gallbladder removed and was down for the count (losing thirty pounds in four weeks). 01:32 Gleen The Geek Got Really Sick 04:05 Glenn's Supporters Came to the Rescue 06:27 How They Organized The Surprise 07:51 Let People Return the Favor 09:33 Have a Backup Plan 14:21 You Audience Feels Like They Know You Another Example of Building and Audience Taking Three Years 15:37 Erik Johnson of bumblecast.fm shares on the "Audience" podcast how his already famous client with a social following still took three years to build their audience. SPONSOR: School of Podcasting 16:45 Join today and be worry-free. Learn to sound great, create great content, and join the free mastermind with other brilliant podcasters as you go through the step by step tutorials, and get your questions answered at the Live Group Coaching calls. Go to www.schoolofpodcasting.com/start If you just have a few questions, schedule a coaching call. Build Your Own Ambassador Program With Refer.fm 17:40 Today we talk with Amira Valliani of Glow the makers of refer.fm a tool where you get to pick your own rewards, and you get a landing page where people can get their own unique link and refer.fm tracks the number of people they refer to your podcast. You get notified with the name and email person of the “super fan” who wants to refer their friends (they are stored in a spreadsheet making it easy to import into your system) and when they reach a goal you are notified. You can see my page for the School of Podcasting at refer.fm/schoolofpodcasting Dog Podcast Network Update: A Producer has been hired James Jacobson has hired a producer to help put his ideas into action as he is still collecting dog stories at www.dopodcastnetwork.com/101 and he hopes to have a great trailer next week to start promoting his flagship show launching in January. Keep in mind that you can always change your trailer (description, artwork, and more) any time you want with no consequences. Mentioned In This Episode Carey Green gets 8600 downloads per episode Horse Radio Network School of Podcasting Profit From Your Podcast Book Dog Podcast Network Earn points referring the School of Podcasting refer.fm/schoolofpodcasting There is also the School of Podcasting Affiliate program

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey Green get 8000+ downloads per episode for his Morning Mindset Daily Christian Devotional podcast. How I've Seen Random Fail As a teacher for decades, I can say I've seen how humans are not fans of change. They like things to stay the same and be predictable. As a musician, I saw establishments that had comedy on Monday, Metal on Tuesday, Country on Wednesday.... in trying to have something for everyone, they alienated everyone as you never know what night it was. I had a dog for 14 years, and for many years all of my friends made up their own nickname. The dog heard random name after random name. Consequently, he wouldn't come when you called him as he had not connected with his actual name. The Power of the Niche On the Podcast Review Show (where you can get TWO consultants' insights for the price of one), Jason Sacco from the Ankylosing Spondylitis show shared how this podcast is attracting people who have this disease. This brings HUGE relief as many people have nobody to talk to who truly understands what it's like to have this pain-causing disease. Jaspon has a focused niche, but that doesn't stamp out all creativity. He has been trying some live roundtables and hopes to continue to grow his audience as he moves forward. While Jason would like to monetize his show, currently building the community and the lack of feeling alone is quite a bonus already. He has also been getting some press for his show. Carey Green Gets to 8600 Downloads Per Episode Carey Green hosts The Morning Mindset Daily Christian Devotional. When I hear about people with large amounts of downloads in just a few years (Carey is just under three years), I typically wonder if they had a large social following, email list, or built-in audience. In Carey's case, he had none of those. Here are some key points we covered in our interview: 20:10 Carey Green Getting 8600 Per Episode 21:43 Why Carey Started His Show 23:17 Daily Podcast Tips 24:34 Dealing With Haters 25:36 Polarizing People 25:59 Feedback From the Audience 26:58 Giving Your Audience What They Want 27:43 What Makes His Show Different 28:21 Starting a Premium Podcast 29:56 How is He Marketing His Show? 31:20 A Better Call To Action 32:05 Your Back Episodes in Stats 32:33 The One Different Thing 33:11 Teach Your Audience Your Slogan 35:43 Promoting the Show is Key 37:31 Carey Starts a Non-Profit 40:00 The Importance of Integrity What About Jordan Harbinger? Isn't His Show Filled With Random Guests? 40:54 If you listen to Jordan Harbinger's show opening, it sounds like he's just interviewing random interesting people. He mentions, "astronauts and entrepreneurs, spies in psychologists," which sounds like many random people. However, all those people are used to cover the topic of becoming a better critical thinker. You Can Have Predictable Randomness Both Carey and Jordan do something different on Friday. While this is a different format than other episodes, by doing it in a consistent, predictable fashion, the audience can adapt. Jordan has mentioned that his "Feedback Friday" episodes are top-rated, and Carey's longer Prayer episodes were built on his audience's requests. Getting Your Audience Subscribing and Returning For More When you deliver a message that the audience can identify with and say, oh, wow, that person really gets me, or I can use this information to transform myself and achieve that success. They're going to connect with you, and when they hear the call of a new episode, unlike my lovable little shi-Tzu Dudley, they are going to come running back to subscribe for more. The Launch of the Dog Podcast Network 12:15 I will be interviewing James Jacobson (a consulting client of mine) who is launching the Dog Podcast Network. Currently, James is running the 101 Dog Stories Contest. Submit your 5-15 minute segment to win a place in 101 Dog Stories, and you could win our grand prize of $5,000 USD. (Up to one hundred winners will take home $100 each.) It's pretty simple to enter the 101 Dog Stories Contest. Just record your very best dog-angle story and submit! Simple, not necessarily easy: your best dog-adjacent story should be polished, fully produced packages that are ready for broadcast. We're not taking pitches; we're taking up to 101 segments. Do your best work, and be proud of it before you submit! Check it out at www.dogpodcastnetwork.com/101 Start Your Podcast Today I would love to help you create a podcast that connects with our audience, makes you sound professional, positions yourself as an expert, and gets your message out on a global scale. You don't have to spend a million bucks to sound like a million bucks. Join the School of Podcasting today Mentioned In This Episode Episode 752 with Steve and Mark The Morning Mindset Daily Christi

Today we talk with Mark and Steve from the Podcast Editor Academy. While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If you're wondering how you get clients? They have sales scripts and insights from over 6000 editors. You don't have to know everything there is to know about audio to be an editor, and this website can help you start and grow a podcast editing service. My Favorite Podcast Is - DEADLINE December 14th, 2020 02:30 Every year the last episode of the year is made up of listeners (like you) sharing what their favorite podcast is and why (and be sure to mention your podcast as well). The deadline is December 14th, 2020 (next Monday) as it takes me some time to edit them all together. Go to www.schoolofpodcasting.com/question Podcast Editor Academy Founders Steve Stewart and Mark Deal Mark Deal has been helping businesses (especially lawyers) out of Atlanta and is the head of Podcast Atlanta (a HUGE group of podcasters). Steve Stewart started a financial podcast and started editing his friend's podcasts. This lead to another friend, and another friend which lead to Steve putting his podcast on pause and doing editing full time. He wanted a Facebook group that only talked about post-production so he created one (see http://podcasteditors.club/ ). Please note that the power of this group is it is clearly defined what they will (and more importantly will not ) talk about in the group. This makes it stand out from other groups, and it is growing at a rapid rate. The Podcast Editor Academy started with a conference of editors and continues to grow with special speakers, presentations, and roundtables. When I logged in, I was impressed with the smooth transition of content and resources. If your not sure if you should join the Podcast Editor Academy or Podcast Engineering School. Join the Academy as there is a HUGE discount for the Podcast Engineering School that will pay for the price of the Academy. So you could start with the Academy, and then if needed take a deep dive into audio using the discount for the Engineering School (along with many other discounts). If you want to start small, join the Facebook group and see what the discussions are like, and then joined the Academy when you're ready and keep up to date by signing up for their newsletter. Audio Editing Survey I'm thinking of launching my own editing service (or maybe include it as part of a package). As I always talk about giving your audience what they want, I need to know what you want when it comes to an audio editor (so I can decide if I want to pursue this or not). There is a chance to win a $25 Amazon gift card. Go to www.audioeditingservice.com YouTube Video: Set it and Regret it? If you're using a "show player" from your media host, did you know you're not using blog posts for episodes you are missing a TON of Google Juice and SEO? Check out this video. Podpage Updates I interviewed Breden from Podpage back on episode 728 and since then there have been some new features added: Added a "host section" that sows bios of host(s) Added a guest(s) feature so you can see all the guests who have been on the show Added a store to sell products from different resources Added episode signature where you can add text/images/links that appear at the end of every episode. Update it in one place and it updates your website everywhere. SEE DEMO OF EPISODE SIGNATURES Want to see more tutorials on Podpage? Join my free class at www.schoolofpodcasting.com/learnpodpage Start Podcasting Join the School of Podcasting and get access to step by step tutorials, a mastermind of brilliant podcasting minds, live group coaching, and priority email access to me. Go to www.schoolofpodcasting.com/start Podcast Mentorship Program Looking to get started quickly check out the three-month mentoring program with full access to the School of Podcasting with additional one on one consulting. see https://www.theschoolofpodcasting.com/bundles/podcast-quick-start Got Podcast Questions? Schedule a coaching call and get your questions answered quickly, and get going in the right direction.

Is Your Podcast Future Proof? I was asked by one of my editing clients to go back and edit some of their episodes and remove discussions that were about specific events at a specific time. In listening to their episodes there are a couple of strategies you can do to make your show future-proof. Always Use the Year The deadline for the question of the month is December 14th, 2020. By adding the year into the discussion, a listener knows that the episode has passed. But what about outdated information? If the episode consists of nothing but information that is outdated you can always delete that episode form your host and within 24 hours it will be removed from most apps. When I watch a movie and one of the characters says, "Why didn't you page me?" I can figure out that the movie is from the 1980's. I don't hold the movie studio responsible for outdated references. (Just my opinion). As always if you are delivering value to your audience, then keep it up and available. Use Timeless Landing Pages For example, I could say, "I'll have a link to the question of the month in today's episode at schoolofpodcasting.com/XXX, or just go to www.schoolofpodcasting.com/question. Every month when I do a question of the month I always have the same landing page. This way if someone goes to answer an older question that is outdated, while they are too late to answer the question from two months ago, they are in the right place to answer the current question. Another example of this is from Jordan Harbinger. Jordan gets mountains of downloads and makes a living with ads on his podcast. Jordan often has pages on the manufacturer's site such as hostgator.com/jordan but he also mentions that you can find more by going to jordanharbinger.com and clicking on the deals page. Here again, if there was a time-sensitive deal in place for the sponsor it may be too late, but you are now in the right place to find a deal from another sponsor that will help Jordan. If you're doing webinars you can say something like, "My webinar on the perfect gear is at schoolofpodcasting.com/perfectgear or just see the schedule for all of your webinars at schoolofpodcasting.com/webinars (where you would use your website - not mine.... :) I realize you might say, "But I only have the one webinar. While this is true TODAY, in the future you might be doing one a week." When Glenn Hebert of the Horse Radio Network started it was a network with one show, but Glenn knew there would be more so he founded the Horse Radio Network. Reinforce Your Band By using your website you reinforce your brand, and you keep control of your content. For example, I have a Patreon account that I promote on the Ask the Podcast Coach where you can be an Awesome Supporter. Do I tell people to go to www.patreon.com/davejackson ? No. Why? Because what if something better comes along? Then I have a bunch of podcasts with mentions of a website I don't use. An example of this is web hosting. Over the years I've used Hostgator, Siteground, and Cooler Websites. Did I promote that company by mentioning their website? No, I told people to go to www.schoolofpodcasting.com/hosting, and in the early days of my show that link went to Hostgator, and for years it went to Siteground, and then Cooler Websites. I might direct that at Podpage in the future. While this might confuse someone expecting a Hostgator link, but in the end, if the person is looking for hosting and you direct them to a hosting page, I feel (again an opinion) they should trust you, and if they have questions they can always contact you. Tools To Make Redirects If you are using WordPress, you can use the PrettyLinks plugin. There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. Thirsty affiliates is a very similar plugin for about the same price ($49/year). If you're using Podpage Pro, redirects are one of the many features. (Check out the free "Learn PodPage" course ) While some people use bit.ly, I prefer Rebandly. Tools To Help Follow Your Money And.co In the past I used Freshbooks, but they charged their pricing (costing more if I had morse customer) and many of their features I didn't use (I just need to create invoices and track income and expenses). I found and.co and this does exactly what I want. There is a free version to allow you to kick the tires, and if you go with the pro plan it's $18/month (you get a discount when you purchase a year in advance). I love their "shoebox" feature. When a bill comes into my email, I can forward it to an email at and.co and it adds it to my account where I can easily add it as an expense and categorize it for tax purposes. It is super easy, and I love it. Check it out at https://supportthisshow.com/andco (aff link) You Need a Budget (YNAB) YNAB is a web-based tool that makes it sooo easy to track every penny you make (and more importantly every penny you spend). You can even integrate it directly with your bank so you don't h

Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow up questions, and the best place to buy gear. Table of Contents 01:22 Your Favorite Podcast - Send in Your Answer 02:56 Now That's A Good Question: Howard Stern and Wolfgang Van Halen 06:35 Join the School of Podcasting 07:33 Lessons From Quibi 13:24 They Blew Their Launch 16:12 Big Name Celebrities 19:02 Make It Easy To Share Your Content 21:05 It's Not the Tech 23:28 Clueless About the Competition 29:49 Who is the Audience? 33:29 The Best Place to Buy Gear: Sweetwater 36:07 Your Audience Awaits Exercise How to Avoid the 1.7 Billion Dollar Mistake that Was Quibi Quibi is an over-the-top American short-form streaming platform that generates content for viewing on mobile devices. It was founded in Los Angeles in August 2018 as NewTV by Jeffrey Katzenberg (chairman of Walt Disney Studios from 1984 to 1994) and is led by Meg Whitman ( She is a board member of Procter & Gamble and Dropbox. Whitman was previously president and CEO of Hewlett Packard Enterprise), its CEO. In 2019 Variety reported that Quibi had secured 100 million dollars in advertising before the service had even launched. On February 2, 2020, they spent $5.6 million for 30 seconds on an ad in the Super Bowl that was seen by a reported 99.9 million viewers. That is $18 per person if you round up. This for a service where subscribers can get the service for $5 per month with ads, or $8 per month without them. That $5.6 million was a drop in the bucket. The commercial was really stupid and didn't really answer or explain what the heck it was. You just knew it was less than 10 minutes. They explained what is was, but not so much why it was or how you would benefit. It raised $1.75 billion from investors. It had a variety of shows featuring originals with Jennifer Lopez, Chrissy Teigen, Chance the Rapper, Liam Hemsworth, Sophie Turner, Lena Waithe, Nicole Richie, Reese Witherspoon. Quibi offered a 90-day free trial to those who sign up on its website before April 6. Overall, it plans to release 175 original shows and 8,500 episodes in the first year. Their lineup has a ton of stars, celebrities, etc It launched on April 6, 2020. It is set to shut down "on or about" December 1, 2020. December 1 is 239 days. That is $7,322,175.73 a day. Here is my thoughts on why this was such an epic fail. They Blew Their Launch When you spend $5.6 million dollars on a Super Bowl ad, they should have an idea what you do and what is in it for them. In the event, the ad inspired people to check out the service (it didn't), you should be able to go check it out and not have to wait four months. Yes, you can build buzz, but for me, I never heard from quibi again. Putting All Their Faith in Celebrities Here are some of the names that appear on shows: Jennifer Lopez, Kristen Bell, Nick Jonas, Tracy Morgan, Aaron Rodgers, Yara Shahidi, Gabriel Iglesias, Anthony Davis, Kevin Hart and Karlie Kloss. Cardi B, Chance the Rapper, Dapper Dan, Jay Leno, and Wolfgang Puck (and that's just some). The people involved had experience Phil Abraham has directed the Sopranos, Madmen, Daredevil, Ozark. No Compelling Content Yet, there was no breakout show that inspired the people who had found Quibi to tell a friend about Quibi. Nobody was compelled to tell a friend. They did recaps of the previous days news or sports updates. WOW what revolutionary content! They Made it Hard To Share According to Media Analyst Josh Consine there was no sharing capability (no screenshots) which limited your ability to go viral. When it first launched you could only watch it on your phone. There were no apps, not Fire TV, Chromecast. They made it "hard" to consume. They took away choices from the consumer. They Put Their Faith in the Tech One thing that set them apart was a feature called Turnstyle. This meant that if you rotate the phone horizontal to verticle, you would get a different camera angle. Neat? Sure. Something so cool I had to tell my friends? Apparently not as I had never heard of it until I started researching how you blow 1.7 billion and lose. In a nutshell, Turnstyle served you two video streams simultaneously and “stitches them together” with a single audio track. Since we're talking about the Tech, a company sued Quibi shortly after their launch company called Eko alleged that Quibi stole the technology after Eko demoed it to employees of the company, including founder and chairman Jeffrey Katzenberg. Even when you have billions in funding, lawsuits are expensive. Clueless About the Competition They were charging $5/$8 a month for new content. Look at Disney, Netflix, Hul. While they have original content, they all have old favorites as well. They also have a way to add more than one person under your account (so when your kids login under your account your recommendations don't all turn into cartoons). This was not the case to Quibi. It figu

The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holiday soon (very important if you wanted a podcast ready to go in January 20201). SPONSOR: SCHOOL OF PODCASTING Ready to start your podcast? Got a podcast and you need to grow it? Join the School of podcasting and get instant access to: Step by step tutorials Live group coaching Access to a private (spam-free) Facebook Group filled with other brilliant podcasting minds Premium access to Dave. Join worry-free with our 30-day money-back guarantee. Go to www.schoolofpodcasting.com/start Because of My Podcast, I Got a Book Published, that Inspired a Podcast I was contacted by a publisher to write the book Profit from Your Podcast: Turn Your Listeners Into Livelihood and it took a lot of work, but it's getting very good reviews. This lead David Hooper (author of the book Big Podcast, and host of Red Podcast and Big Podcast) along with Jeff Sanders of the 5 AM Miracle podcast (author of the book with the same name) got together to create a series called Podcast Profits which promotes my book. The podcast is called Podcast Profits: Make Money (and more) With Your Podcast Dave called me to let me know what he was planning, and to make sure it was OK to have "Because of My Podcast" stories. As they were talking about me, I was fine with that. I was really surprised that they didn't mention/plug their podcasts or their company Voxphonix until the last episode (and it was very minimal). Because of My Podcast, Leslie Eiler Thompson Got to Participate in the Iditarod Dog Race in Alaska 05:39 Leslie is a Multimedia Producer & Creator in Nashville, and she shares the story of not only being able to interview one of the top champions in Sled Dog Racing, but she eventually ended up as part of his team and participated in the race. Rick Coste Interview: Audio Drama Podcast Leads to Bigger Things Because of His Podcast, Rick Coste Got to Work with Marvel Rick Coste approached me with a "Because of My Podcast" story. He's got an agent who wants to turn his podcast Evolution Talk into a book. He's been on TV and got to work with Marvel on their This Week in Marvel podcast as well as their Women of Marvel podcast. He does sound design and post-production as well as producing other shows (see https://www.rickcoste.com/podcast-production/ ) His first crack at audio drama the Behemoth is still getting very impressive downloads. Rick shares how he creates his soundscapes, his technology, and insights into sound effects. 17:12 Rick Coste Interview 17:54 When did Rick get into podcasting? 19:39 Getting into audio dramas 20:50 How did you find actors? 22:25 Impressive Downloads 24:10 Getting to work with Marvel 26:40 Tips for Starting an Audiodrama 28:27 What software Rick Uses 28:45 Sound effects resources 29:21 Struggling with perfection 30:53 Giving notes to actors 34:06 Passion Project? Check Out Rick at: https://www.rickcoste.com/ https://modernaudiodrama.com/ Now That's a Good Question 08:53 This is a new segment I am adding today. While I hear people say "That's a good question" when IT'S JUST NOT. So now, when I hear an actual good question, I thought I would spotlight it. This example is from an interview by Lars Ulrich (the drummer for Metallica) who is interviewing Noel Gallagher (of Oasis) and Lars asks him how he feels about doing some of the older songs that were mammoth hits in the 90's when he has his own solo songs now. Noel starts to answer the question on how it makes his audience feel, Lars interrupts and asks, "But what do they mean to YOU." Lars then does something brilliant and Noel takes a deep breath. He shuts up and lets him think. The longer he lets him think - the better the answer. Eventually, Noel explains how those songs mean the world to him. Noel wasn't really answering the question, and Lars pointed him in the right direction. Catch the who interview on YouTube Thanks to Wayne Henderson of mediavoiceovers.com for his awesome tones. Podcast Rewind: Where I've Been 13:58 I appeared on The Author Inside You Podcast talking about listening to your audience and the book Profit From Your Podcast 16:26 I appear on Podcasting Experiments talking about the book Profit From Your Podcast What Is Your Favorite Podcast and Why? Every year the last episode is you answering the question, "What is your favorite podcast and why." Now I want to know about your show as well, so if I answered the question it would sound like this: Hey this is Dave Jackson and I host the School of Podcasting show where I help you plan, launch, and grow your podcast. You can find me at schoolofpodcasting.com. My favorite show is (name of show ) at (their website address) where they (what they talk about on their show) and the reason I love it is (as a detailed answer as you can provide). I need the answer by December 14th. Apple Holiday Schedule 10:40 The door to have a show ready on all the platf

I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, you get providing information that people can't get anyplace else. You end up with a smaller audience size, but a more engaged audience. Podcasting is Closer to Cable Television Than Radio In this clip of "The Loudest Voice," you will hear actor Russel Crowe as Roger Ailes explains how he doesn't want a wide audience. He's is going to purposely make content for a demographic that is being underserved. Roger went on the grow Fox news which dominated cable news for decades. When you turn on cable, you get channels on cooking, animal sports, outdoors, and none of the channels will get anywhere near the audience of the major networks. However, you will have people like my ex-wife who watch HGTV like her life depended on it. COVID Took Natalie Kennedy's Job - Podcasting Delivered Her Dream Today I talk with Natalie Kennedy who is the host of the Anxious Love Podcast. The podcast is where Natalie covers relationship anxiety, ROCD, and upgrading love partnerships-- how to go from DOUBTING your relationship to LOVING it and gushing about your man. You can see where she already has gone from the wide topics of relationships and she niched down. Just like a cable channel. The show is for women. The show is for women having an issue with their relationships. The show is for women who are doubting their relationships and worried about commitment. Today you will hear: 00:58 Podcasting is Closer To Cable TV Than Radio 06:09 Natalie Kennedy Interview 07:13 Natalie Knows Her Niche 09:53 How She Picked Her Niche 11:07 Natalie's Transparency and how she describes her services 12:03 Dealing with Impostor Syndrome 13:37 Proof Of Concept - She had people asking for her services before she offered them. 15:45 Starting Her Podcast 16:41 How Many Episodes Does She Have? - This all happened really fast. 16:55 Is the Podcast Bringing in Clients? - ( spoiler - yes it is !) 17:21 Coaching Insights - How she gets people to open up. 18:45 You Don't Have to Know Everything - Just more than your clients. 19:37 How is Her Business Doing? 20:19 Pivots Don't Kill You 21:00 When Your Message Differs From Mainstream ( this is how you stand out). Find Natalie at https://www.anxiouslovecoach.com/ 23:05 Apple Holiday Break November 22 to December 2 December 23 to January 2 Mistakes Breed Confidence 24:20 If you wait until things are 100% perfect, you'll never launch. Mistakes (are still something we want to avoid) leave to growth. I just moved, and the house is old, and I learned how to fix holes in walls. I hired a contractor who makes a mistake. Did I freak out? No. My experience with fixing previous holes help me stay calm, and I knew what to do. When you make a mistake, realizing you are growing as a person (or you can hire a mentor to help you avoid them, and learn that way). How Long Does it Take To Make Money with a Podcast? 25:22 I get this question all the time. In my travels, I started seeing an answer that start to appear, and reappear over and over. That answer is three years. Obviously Natalie today beat that record. Why do I tell people three years? I started making snippets every time I hear that answer. I forgot to write down who the first clip is. The other three are from Content Heroes Podcast. (Alex Nerney episode) The Business of Podcasting (Gert Mellak interview ) Dave from the Cigar Authority, on Ask the Podcast Coach. Dave's book David VS Goliath What To Do When You are Face to Face with Your Audience 28:33 Just a quick clip showing that I practice what I preach, and when you have a listener in front of you take advantage. Zoom Podtrak P8 Follow Up 30:23 I talked about the Zoom Podtrak P8 in my last episode. I had mentioned that there was an issue with a noise in the headphones. That is definitely an issue. Also, there is no timer count down for the jingle buttons. This makes "talking up" any kind of music a real challenge. Join the School of Podcasting Worry Free 33:20 You can try the private Facebook group, go through the step-by-step videos, and even attend one of the group coaching sessions, and any time in the first 30 days if you're not happy, you can stop and I will refund your money. Go to www.schoolofpodcasting.com/start Natalie's Top Relationship Tip 33:22 I asked Natalie what she sees the most when it comes to her clients in regards to relationship issues. She has a really, really good answer. Coming Attractions 36:15 I will be showing you how to convert your RSS feed into an Excel Spreadsheet on my YouTube Channel I will be interviewing Rob Coste who ended up working with a MAJOR company that will make you say WOA!

Your Podcast is A Steam Train I often say that when you start out, your show is rolling slow. As it keeps moving, it gets faster and faster. It just takes time, consistency (of schedule, and value). Kim Krajci of Toastmasters 101 pointed me toward this YouTube video from Box Angeles. This video shows Mellisa Hunter who has a hilarious series of Adult Wednesday Adams and how one video in that series went viral and her back episodes starting taking off with the original video. More Cool Podcast Gear For Podcasters One of the great things about podcasting getting more and more popular, is more and more products are coming to the marketing Specifically for podcasters. Zoom Recently came out with the Podtrak P4 (for me this is THE go-to piece of equipment). Now they've come out with the Podtrak P8 which is a direct competitor of the Rodecaster Pro from Rode. Neither one of these units is a bad purchase. They both make it easier to create great sounding podcasts. Who Is This For? The Zoom Podtrak P8 (and the Rodecaster Pro) allow you to: Record up to six people in the same room. Report a remote interview via SB Connect and record a smartphone Play live sounds via touch buttons. Comparing Different Features of the Units. For me, I am always connected to my computer via a USB cable. This is for zoom calls, or recording directing into software. Keep this in mind when I talk about different tests. I do one live show on Saturday morning where I record to the internal card, or if I'm doing an interview (I use it as a back up). Power Both the Zoom and Rode can be operated via batteries (The Rodecaster has an optional DC-USB-1 cable that enables you to plug in a USB battery). The Zoom P8 uses double-A batteries or can be powered via a USB cable. So with the Rode, you will have a USB and a power cable. With the Zoom P8, you can power it with just your USB cable. Advantage Zoom P8 Price The Rodecaster Pro currently lists for $599. USB Power Cable for RODECaster Pro $20 Total: $619 The Zoom P8 is listing for $499. Zoom BTA-2 Bluetooth Adapter $49 Total: $548 Advantage Zoom P8 Input Channels ZOOM P8 This is an interesting one, as the Zoom P8 has six XLR inputs. It has a dedicated channel to the phone input. This means you have a total of seven inputs. The USB interface on the zoom is used in place of one of the XLR inputs. You could have five XLR inputs, one USB, and One phone. Rodcaster Pro The rodecaster pro has four XLR inputs. Then it has a dedicated channel for a phone. It has a dedicated channel for the USB interface. It has another channel for Bluetooth. This means you have a total of seven inputs. You could have four XLR, one USB, One Phone and one bluetooth. Comments: The blue tooth is built into the Rodecaster, and the P8 has the ability to have one more XLR input. Advantage? Tie. Number of Outputs The Zoom has six headphone outputs, and a stereo output. The Rodecaster has four headphone outputs and a stereo output. The plugs are on the back of the Rodecaster where the inputs on the Zoom are on the face. Advantage: Zoom. Marker Feature Both units have the ability to add markers. Advantage? Tie Normalization While there is no normalization in the hardware of the Rodecaster, using the additional software on your computer you can have the files normalized with multiple settings with presets for Apple, Audible. The P8 has a normalizing feature built into the unit. There are no details on if this is peak normalization or loudness normalization. It appeared to be peak. Advantage Rodecaster Recording Mode Both units provide each individual tracks along with a stereo mixdown of the whole recording. The Rodecaster provides the ability to turn off the individual track recording and just provide the stereo mixdown. This enables you to not have a ton of extra tracks when you don't want them, which doesn't take up as much storage on your storage card. Advantage: Rodecaster Effects Both units provide effects for each track. Zoom P8: The Zoom provides bass and treble controls. It was one combination compressor/De-esser. There is also a limiter and low cut. Rodecaster: Each track has Aphex effects built-in. This includes a de-esser, compressor, big bottom (bass), and aurel exciter (treble), high pass filter (low cut), reverb, and what my favorite feature - a noise gate. Neither unit provides the full slate of effects to the USB channel (which is frustrating). Advantage: Rodecaster (by far much more control). File Management Zoom: The zoom uses an SD Card and allows you to delete and rename files on the unit. Both units have a card slot on the back of the unit. The Rodecaster uses a microSD card. In my case, I have to put the microSD card into an adapter to insert it into my computer. Advantage (due to ease of use): Zoom P8 Sample Rate The Rodecaster Pro has a sample rate of 48 khz The Zoom P8 has a sample rate of 44.1kHz For me, this is no big deal, but if you're doing video it probably is (video people love a sample rate of 48 kh

Last week, I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come on the show. After the episode was published I get email after email. I saw comments on Facebook all stating, "WOW, That was a great interview." There will be times when you get feedback, and no matter if it's positive or negative you want to investigate why (so you can do more about it). I've received more than average feedback on episodes like The Ultimate Guide to Hosting and Guesting Podcast Interviews, Overcoming Impostor Syndrome, How to Start a Podcast Network: The Good, the Bad, the Ugly, but the feedback I got about How to Tell Better Stories with Matthew Dicks was "way more than usual." One of the things I help people do is figure out what they are doing correctly with their podcast so they can do more of that type of content. With this in mind, I went back and looked at "Why did this connect with my audience?" Step 1: Start with someone interesting Getting entertaining stories out of Matthew Dicks is like shooting fish in a barrel. Step 2: Ignore the Back Story Matthew has an AMAZING back story. He took enormous steps to avoid telling his first story. While that's a nice story, I was looking for something my audience could take away. Ask yourself what is more helpful their backstory, or what they can do for your audience NOW? Step 3: Have a Goal Why was I bringing in Matthew Dicks? Because his book storyworthy is filled with strategies. I wanted to focus on strategies. I wanted to boost the skills of my listeners, and I wanted to sell books more Matthew. Step 4: Know your Guest I really wanted to get this interview going in the right direction. The minute I knew he was coming on the show, I was focused on coming up with the best questions. I especially wanted that first question to lead to a story, and to help people understand that words matter. Every night I would walk around my neighborhood listening to Storyworthy on Audible. I've already listened to this book, but I was now looking at topics that I would want to expand on. This would allow me to mention the book, and to get the content I was looking for my audience. Step 5: Don't Test Their Powers of Improv I had decided that the opening question would be, "When did you realize the power of words?" I really liked that question. It would lead to a story, and let my audience knowing we were going to be talking about words, and story crafting. However, I also realized that this question might need some thought on Matthew's part. Consequently, I let him know the topics we would be covering. That would be: When did realize words had power? (the actual question) Editing (such as where to start a story). Homework for life (this is Matthew's Freebird). Normally I don't give my guests the exact questions. I typically let them know why I'm bringing them on, and the subjects we will be covering. Step 6: Get the Best Audio You Can When we connected via Squadcast, I was hearing Matthew through his camera's microphone. I tested this by having him tap his microphone. When he tapped it, and I didn't hear the tapping, I knew Squadcast was using the wrong microphone. When he switched away from his camera's microphone, it was like night and day. Step 7: Prove You've Done Your Homework When we first connected and got the microphones configured, I wanted to show Matthew I was a fanboy without being a fanboy. I know he is a HUGE fan of the New England Patriots football team. They recently made a quarterback change, so I asked him how they thought they would do. My questions also showed I had actually read the book. Step 8: Ask and Shut Up When I do an interview I had my list of questions on a pad to my left and a blank pad in front of me with a pen that doesn't click. When I was would ask a question I would then shut up and listen. I didn't "um, hmm" and I listened for potential opportunities to ask a follow-up question. Step 9: Follow Up Questions When he was talking about things that had happened because of his podcast he mentioned how at one event that he was asked to tell a story, his daughter got up and told I story. While I realize that asking an athlete, "How does it feel to win the game?"I still asked what it felt like to watch your child follow in your footsteps. This question isn't in alignment with my goal (story crafting and book sales), but I know my audience has children, and I believe we call can identify with how cool it would be to see your child follow in your foto steps; Step 10: Remove Things That Aren't Needed I asked Matthew what was the first podcast that he listened to. Matthew couldn't exactly remember it and was a little blurry on the year. Does this help us craft stories? Does it sell books? No. Does it give us a glimpse inside Matthew that you can't get anyplace else? Nope. This is why you didn't hear it. Step 11: I Ran It Through a Transcription Service to find the Nuggets of Gold If yo

I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, and listened to it. When I was done with the book I wanted more and found his Speak Up Story Telling podcast. Unlike other books on Storytelling that have brilliant messages like "Stories are good," and "You should learn how to tell stories," I was THRILLED that I had finally found a book that explained HOW to tell better stories. It is an AMAZING book, and I feel it will benefit anyone who reads or listens to it. Today I am honored to have the author on my show. Here are some key points: Start with a thesis. I use to think something, and then something (the story) happened, and now I think something else. I would prefer to be entertaining than lengthy and boring. Always serve the story (not yourself). I think about what I want my audience to feel in certain parts of the story. I make those decisions before I begin crafting my story. "How about making the first thing you say something that's actually engaging and interesting? Because those first 30 seconds to 60 seconds of a story that is such fertile ground, that is your opportunity to either convince the audience that what is to come is worth listening to, or I don't know what the hell I'm doing. Because I've just bored you for 30 to 60 seconds, and essentially told you nothing." Our questions that we asked people like in a podcast, the more specific they are, the more helpful they are to our guests. Ready To Start Your Podcast? Are you worried about spending too much money on equipment? Sounding unprofessional? Not sure what software to use? How to shape your content? Join the school of podcasting and enjoy the step by step tutorials along with a private Facebook group filled with other brilliant podcasting minds. You can join worry-free with a 30-day money-back guarantee. Go to www.schoolofpodcasting.com/start TIME TABLE 01:22 Matthew Dicks Introduction 03:50 When Did You realize Stories Had Power? 08:38 Do Stories HAVE to show vulnerability? 10:14 Is vulnerability Magic? 12:38 How do you know what to keep and what to delete? 15:27 The Importance of Location 19:30 Homework For Life 23:44 Can you Tell a Story "By Numbers" 26:40 The Power of But and Therefore VS And 30:16 Story Telling Peeves 33:52 3-2-1 Game 36:23 When Did Mathew Know He Wanted to Podcast? 37:58 Because of My Podcast ______ 40:58 Watching Your Daughter Tell a Story 42:13 Where to Find Matthew's Workshops 44:33 Storytelling is More Than Just Stories 45:40 How Storytelling Helps 47:36 Matthew Has Other Books Profit From Your Podcast is Available Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all. Mentioned In This Episode Matthew Dicks Website Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Get the Audiobook for free if you're new to Audible Speak Up Story Telling podcast Homework for life video Profit from Your Podcast School of Podcasting Podcast Consulting

This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was released, and whose band provided the soundtrack to my adolescent years this hit me hard. With this in mind, I wanted to talk about things podcasters can learn from Eddie Van Halen. Sponsor -Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all. Order on Amazon.com Van Halen Took Years to Build Their Audience The band was formed in 1972. Some of the top songs in 1972 were Saturday in the park in Chicago, Brandy (You're a fine girl), I'll take you there (the staple singers). Not exactly a thriving time of high energy, guitar-oriented hard rock. They played clubs for years. In 1976 (four years later) Gene Simmons of Kiss financed a demo tape, and arranged a performance in front of Kiss's management and was told that "they had no chance of making it" and that they wouldn't take them. Gene then removed himself from further involvement. A year later when they were playing the famed "Starwood: club Ted Templeman of Warner Brother saw the band and they were offered a contract. Good Planning Leads to Less Editing As they had been playing clubs for years, the band was well-rehearsed and ready to go. Their first album was recorded in three weeks with almost no overdubs. You Don't Need to Spend a Ton of Cash There are two popular guitars in rock music. A Stratocaster has a thin sound and used by blues players and it had a whammy bar. A Les Paul has a thicker, chunkier sound. Eddie took the guts of a Less Paul and put them into the Stratocaster (called the Frankencaster). He made the guitar himself using a guitar body that cost fifty dollars and a guitar neck that cost eighty. He ended up with a thicker, chunkier guitar tone that had a whammy bar. The guitar that cost $130 to make has a replica that now goes for thousands of dollars. He stated that because he was poor he had to find ways to make the noises on the guitar. He Learned Through Trial And Error In the process of creating his own guitar, Eddie states, "I ruined a bunch of stuff." The bottom line he never stopped experimenting. In the song intruder, you hear Eddie creating bizarre sounds on his guitar. It turns out that some of those sounds were Eddie Swiping a Schlitz beer can up and down the neck. In the song poundcake, Eddie uses an electric drill. The bizarre noise on Automic Punk is Eddie running the side of his hands up and down the strings. He was always looking for ways to make different noises (like an elephant) with his guitar. The strange wooshing noise in the middle of the song Panama is Eddie's Lamborgini. He had an endless curiosity and was constantly experimenting. He Never Learned How To Read Music He would watch his teacher's fingers and then play whatever he just saw. His parents forced him to play the piano and won contests when he was ages 9-11. After using the Beatles and the Dave Clark Five he picked up the guitar. Because he never learned guitars lessons "by the book" he believes he wouldn't play the way he does if he had done "Traditional" guitar studies. Inventions Around Van Halen I mentioned how he created his own guitar. He holds a patent for a device that allows you to stand and hold the guitar flat. He perfected a style of playing called "tapping" where he play notes with both hands. This lead to the invention of guitar tablature as people couldn't figure out how to put down on paper what he was doing on the fretboard. Enjoy Your Soup How did Van Halen get their sound? Drummer Alex Van Halen prefers straight forward rock. Eddie liked progressive rock, and David Lee Roth like disco at the time. Eddie referred to this as ingredients in your soup. I like singer Gary Cherone from the band E

School of Podcasting Win Best Technology Podcast People's Choice Podcast Award I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts). Thanks to Todd Cochrane and everyone at podcastawards.com for all you do and thank YOU for voting for me. I had one this award back in 2017, and now I will have an awesome set of bookend for my bookcase. THANK YOU!. Profit From Your Podcast Is Now Available I spent months researching podcasters who are making money with their podcasts and assembled all the insights and strategies for you to follow. I announced that I was available for speaking on different podcasts, and I was lucky enough to have listeners who felt I would be a good fit for their show (I'm still available if you think I'm a good fit). By appearing on these different shows, the book was rated the #1 New Release in the blogging category. I was honored to be on the following shows, and look forward to appearing on yours. 06:02 I appeared with Ross Brand of Live Stream Universe on his Streamyard Connect Podcast which will be replaced in the future. 08:21 I appeared on Episode 360 the Jeff Sander 5 AM Miracle show. I mention Jeff in the book on how Jeff won't take sponsors that he wouldn't use, and how you really need to guard your integrity as a podcaster. Jeff has appeared on this show back in show 603 in Getting Focused 12:11 I appeared on the "I Could Never Do That" podcast with Carrie Barret who is a podcast producer and talks about overcoming fears. We talk about how to find sponsors. 18:45 I appeared on Dealcster with Jeff and Chris. This was on Amazon Live so in addition to affiliate marketing we talked about Amazon getting into the podcasting space. 23:34 I will be appearing the For the Love of Podcasting show with Billy Samoa Saleebey talking about you need to look at negative feedback as an opportunity to improve. What To Do With the "Wrong Audience" In the book Profit From Your Podcast I talk about Daniel J. Lewis who designed websites for people. His show "The Audacity to Podcast" attracted people looking for information about the free software titled "Audacity." This was not who Daniel wanted to attract. What did he do? Instead of trying to talk them into a product they didn't want (a website) he listened to what they wanted, and then gave it to them. He creates products like an SEO for Podcasters Course, My Podcast Reviews (to track reviews in Apple, Stitcher, and others) as well as the Subscribe and Follow Plugin. He recently added a "Love this Podcast" feature to My Podcast Reviews that provides one link to provide to your audience and helps them get to the right directories/apps for their device. You can test this by going to www.lovethispodcast.com/sop Sign up for My Podcast Reviews at www.schoolofpodcasting.com/mpr Table of Contents 06:02 Dave with Ross Brand 08:21 Dave with Jeff Sanders 12:11 Dave with Carie Barrett 17:15 Join the School of Podcasting 18:45 Dave on Dealcasters 23:34 Dave on For the Love of Podcasting 26:11 What To Do With the "Wrong" Audience 31:41 Because of My Podcast: Ross Brand Mentioned In This Episode The 5 AM Miracle Book by Jeff Sanders also available on Audible Profit From Your Podcast: Turn Your Listeners Into Livelihood My Podcast Reviews Subscribe and Follow Plugin SEO for Podcasters Course, Zita Christian from Ritual Recipes David Hooper of Big Podcast Join the School of Podcasting Check out the Love The Podcast Link and subscribe to the show. This is episode 743 of the School of Podcasting which is part of the Power of Podcasting Network.