School of Podcasting: Expert Tips for Launching and Growing Your Podcast

I'm back from She Podcasts Live 2019 with some insights from an all women's podcast conference. It was great fun, great conversations and LOTS of laughs. Elise and Jess put on a great event, and everyone walked out with lots of actionable items to put into their podcast. 1:57 Because of My Podcast Jonathan Bloom from Weekly Awesome 3:00 Listeners WILL BINGE YOUR SHOW with Kimberly Sumpter from Sistahs Connect 5:41 You are NOT alone - with Jason from 7:59 Because of THIS podcast 11:54 Your Voice Can Make a Difference 16:41 Speakup Story Telling Podcast with Matthew Dicks - Women need to speak up 19:51 She Podcasts Live was Safe for Women 27:05 NaPodPoMo - 30 podcasts in 30 days 32:25 question of the Month (answer here ) 33:11 Book Update 33:47 DC Podfest - use the coupon code DJPALS 34:26 podcastingevents.net 35:52 My favorite quote from She Podcasts Live Work With Me Join the School of Podcasting or let me be your podcast mentor

I have added a new book to my "Must Read" list if you are a podcaster. The first one was Platform: Get Noticed in a Noisy World by Michael Hyatt. Why? Because he talks about making WOW content. My second must-read book is Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Patt Flynn. Why? Because it talks about making sure your product (or in this case a podcast) is going to connect with your audience. My third must-read book is Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling This seems somewhat obvious, but someone who is good at storytelling wrote a book that was hard to put down. That's like saying I couldn't stop eating cupcakes from the top cupcake baking chef. It's a book I want to read over and over until the skills in the book are as natural to me as breathing. Full Show notes at www.schoolofpodcasting.com/691

Should I Even Start a Podcast? Yes, and here is why. Americans spend over 60 billion dollars a year on diet books. Now you might say that is why people write books because people buy books - because each year more and more people are getting fat. How many people move to Los Angelas to become an actor or actress or to Nashville to be Musicians. You have your talent. You have your goals. You have your unique insights and they aren't going to help or entertain anyone sitting on your computer. I'll Never Be Good As.... I've spoken about impostor syndrome in the past. Today I'm going to talk a bit about Tom Brady who some consider being the best Quarterback of all time in American football. Tom Brady decided to pursue football in college (he was good in multiple sports, but LOVED football). He went to Michigan in 1999. He didn't look at the top quarterbacks in 1999 and say, "I'll never be as good as Bret Farve, Troy Aikman, or Steve Young. Instead, he pursued football and used those quarterbacks as inspiration. You may not be as good as someone, you may actually be better - because you can learn from their history. When Your Podcast Is Stuck Today we are going to talk about getting your show unstuck. Here is a typical podcast that I run into on a regular basis. Maybe this sounds like you: Podcasting for five months Averaging about 54 downloads per episode Looking to grow your audience (we all area) Looking to make some money with your podcast It's hard to monetize a show with 50 downloads per episode. Many people don't realize that you're lucky if you get 5% of your audience to take action. That means three people will take action (if we round up). Finding Motivation to Keep Going You started your podcast cause you love your subject, and you want to talk about your subject, podcasting sounded fun, and you jumped in. Scenario: You and your cousin love to talk about your favorite TV show. You start a weekly podcast and you talk about your favorite TV show. Conclusion: This podcast is successful. You wanted to talk to your cousin about your favorite TV show with your cousin and you are. Now you want to earn some income. You changed your why. Try this: Go to an episode from three months ago and measure how many downloads you got in the first week. Then measure how many downloads you received from one of your latest episodes. I did this for someone at Libsyn and his numbers were up 20%. You Changed Your Why Now you are stuck with a podcast about a TV show that is trying to make money. I said in my previous episode about making money with your podcast that the #1 BEST way to make money with your podcast is to have a product to sell your audience. You don't have one of those. The second best way is through affiliate marketing. Aside from DVD's of the show, there may not be a ton of products related to the show that you can promote and earn a commission on the sale. This leads you to crowdfunding with a tool like Patreon. Patreon says you might get 5% (that's three people in your case) and the average donation is $7 so you might end up with $21 for the month. That should pay your monthly media hosting bill. At least your not losing money to enjoy your hobby. If you move to a platform that offers dynamic ad insertion (where you earn .0017 cents per download) you would earn an extra thirty four cents per month. Did You Make a Mistake? Some might say you didn't plan enough. You didn't think through your podcast enough, and I'm not sure you agree with that. You started your podcast and I run into people on a regular basis who have been planning their podcast for YEARS. The six quarterbacks drafted before Brady combined to start 191 games and throw 246 touchdowns. Brady has won 201 games in his career — including four Super Bowls — and thrown 450 touchdowns ... and counting. The Beatles were formed in 1960 (Harrison, Lennon, McCartney have been together since 1958). In 1962 they got a manager to make them a bit more professional, and a music producer to help shape their sound. They didn't have their famed appearance on the Ed Sullivan TV show until 1964. That means it took four to six years of practicing their craft, going through some lineup changes (Pete Best, Stuart Sutcliffe, Norman Chapman, Tommy Moore, and Jimmie Nicol). They were a bit like the band Spinal Tap when it came to drummers. Keep in mind that not everyone liked the Beatles Decca Records rejected the band with the comment "Guitar groups are on the way out, Mr. Epstein." So it's OK if not everyone likes you. Who and Why? I've talked about knowing who your audience is a lot of this website, as well as knowing your why. These are the two most important questions you need to answer. If someone had said I want to start a podcast about a TV show and I want to earn a living from it in five months I would've told them to not even bother. If they had told me five years, I would explain to that you need to come up with multiple streams of income. I would also point ou

Dr. Richard Shuster did spend thousands of dollars on his equipment when he started. He used what he had, and moved forward. Little did he know his podcast would stop someone from taking their own life. Richard has a clear goal and focus of the show, and it is that focus that ensures his show resonates with his audience. I can't wait for you to hear his story. Sponsor: Focusrite 00:56 I got to play with a Focusrite 2i2 and if you are looking for an easy use interfact that sounds great it's a great piece of equipment. Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show Superior sound quality makes sure you sound your best Works with the recording software you’re already using Works with any type of XLR microphone Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. Dr. Richard Shuster Never Planned on This... 3:25 I want to thank Matthew Passey for turning me on to Dr. Richarh Shuster of the Daily Helping podcast who is a walking "Becuase of my Podcast story." He has a great background including: Master’s Degree in Social Work He's a licensed clinical psychologist He worked at the Cleveland Clinic and assessed NFL players as part of the league’s concussion protocol He has subspecialized training in forensic and neuropsychology and extensive experience working with physically and sexually abused children. His mission is to make the world a better place. His show’s growing movement strives to get a million people each day to commit acts of kindness for others and post it on their social media using #mydailyhelping®. Check out his podcast at https://www.thedailyhelping.com/ Donate to his charity at http://everykidrocks.org Bonus Content 34:51 Dr. Richard talks about his assessment tool is different than Myers Briggs. What is PULSAR and how it helps with addiction? Why he is putting people's lives over profits. The P.O.W.E.R.S. assessment. Check out www.seekyourpowers.com My Thoughts on Fincon and MICDC 35:54 I was asked to speak at Fincon and the Military Influencers Conference. Both conferences were in DC. I had a great time and probably got more clients out of that week than I have at any other conference. Why? Because the people at Fincon had a budget to learn how to podcast (or they just hire Steve Stewart) and the Military people are disciplined, focused, and not afraid to march into areas and situations they have never been in before. The interesting thing (and by that I mean hard) was these people having conversations I couldn't jump into. The financial people were talking Monte Carlo Simulations, and the military people had so many letters and numbers put together in ways I had never heard of I was always confused (when your A1 tried to get to the G7 before the protocol of WHAT?). At Fincon there was a speakers dinner. Everyone I was looking at was a speaker. I got my food and moved as far away from the crowd as I could. I can talk to anybody at podcast movement about podcasting, but this was different. Then I thought, "If anyone is going to benefit from a podcast in this conference it's probably a speaker." I walked over and did my best to jump into conversations. These were nice people, and they would eventually try to pull me in, but you feel awkward just watching others talk. You feel like a kid trying to jump into a double dutch jump rope. You're looking for the best time to jump in, and you're scared you're going to trip and fall. I say this to let you know that it's scary. I say this to let you know that it's a bit overwhelming to do something you've never done. The fear of the unknown is real. I was able to pull myself up, and I can help you to. Work With Me Join the School of Podcasting or let me be your podcast mentor

In a previous episode, three podcasters shared their opinion on the Rodecaster pro. We all liked it but wanted some more PRO options. Today I give you an update. Because of My Podcast - I Got a Sponsor Brandon/StudeeoB of the Beats to Inspire has received his first sponsor from a music-related software company. These included The ability to record separate tracks (both the computer and the SD card) The ability to access the micro SD card without having to pull out the card The ability to add more jingles to the jingle player The ability to see how much time is left when playing a jingle (great for people talking up exit music) I've had mine since January, and with the ability to do all the above (and more) if you want a device that will handle just about anything - this is it. Where the Rodecaster Pro Shines If you are having issues where your guest can't get to a computer and they want to connect via the phone (as in, well, the phone) this is the easiest way to do it). While I would never do this, but to show off its versatility, I could have my co-host on skype via my computer. Then call the guest on the phone and everyone could hear each other. If I had a panel discussion I could connect to another person on Zoom on my tablet and again, everyone could hear themselves. The only thing that I wish it did differently is it records a little lower than I normally would. HOWEVER, it records clean, and increasing the volume doesn't add any hiss. Holy Cow You're an Influencer I am very nervous today mentioning the Rodercaster Pro. Why? Because the last time I did someone with a Zoom H6 and a headphone amplifier bought one. While that setup does just about everything (minus the jingles and all the "Everyone hears everyone" features (the technical term is mix-minus). I say this because if you are doing any kind of reviews be careful and you might want to include to point out who this is a good fit (and when not to buy it) Backpack Studio Reviews StudeeoB shares his insights into Backpack Studio App for the iPhone that works as a jingle player, but also a full recording tool to do your podcast and upload it to your media host. Josh Liston now uses an RE20 Microphone into an iRig Pre HD into the Backpack Studio App for iPhone/iPad I use it as a jingle player, Josh is using it now for recording his comedy show. Check out Josh at https://www.jcaldigital.org/ Check out StudeeoB at https://anchor.fm/studeeo-b and https://www.twine.fm/studeeob Work With Me Join the School of Podcasting or let me be your podcast mentor

You have a great guest or you have a great story, and instead of getting to the thing that will inspire your audience to share your episode, you go to something else. This may be some sort of housekeeping or minor information that could easily be moved to later in the episode. You NEED to hook your listeners at the beginning of your show. Because of My Podcast: I'm a Cover Girl 01:19 Danielle Daily from the Suddenly Single show explains how doing some creative marketing of her show caught the eye of some people who then went to her website, found her podcast, found her book Dear Self, I love you, Keep Going, and could see that Danielle had done a TEDx talk and asked her to be on the cover of her magazine. A Very Special Guest 6:24 His name is Pete and works with Law Enforcement... Shaping Better Podcast Questions on the Podcast Review Show On episode 84 of the Podcast Review Show, we took a look at the Why Influence show and helped host Jeremy takes his good questions and make them better. As people have asked me about creating questions in the past (which we did cover on the Ultimate Guide to Better Interviews) I thought I would bring some of the information from the podcast review show over here. Podcast Review Prices are Going Up in October If you've thought of getting your show reviewed, but had put if off the price is going up in October so move fast and go to www.podcastreviewshow.com Work With Me Join the School of Podcasting or let me be your podcast mentor

The International Podcast Association was launched at Podcast Movement 2019. Today I talk with two members of the executive board Liz Covart of Ben Franklin's World and Glenn Hebert from the Horse Radio Network. Because of Our Podcast - We Lost 100 lbs 1:11 Emily Prokop and John Jominzu of the Hate to Weight Podcast announced on a recent episode that together they have lost a combined weight of 100lbs. Both say the support form their private Facebook group who cheer them on when they do good, and lift them up when they have a bad week has been a determining force in their weight loss success. I love this clip for: Showing the courage each week that reveals their success or failures The honest tears of joy that can't be faked The humble thanking of the group instead of taking credit for themselves. Check out their show at www.hatetoweight.com The International Podcast Association 06:10 We are joined by Liz and Glenn from the International Podcast Association who help explain: What is it? Why do we need it? Who is shaping it? What do they need from you? What do you need from them? How long will board members be active? How much does it cost? What is their first order of business? Why they chose to only use board members with no corporate ties at this point. If you haven't already, please visit www.internatinalpodcastassociation.org/survey 22: 55 Why podcasters are better communicators 28:14 What about the podcast puppies? 29:42 No Question of the month in September Podcast Review Show Prices are Going Up in October 33:24 If you want some honest feedback on every inch of your show, you need to move fast at www.podcastreviewshow.com as prices are going up in October. Currently, you get: Two on one consulting (two consultants Dave Jackson of the School of Podcasting and Erik K Johnson from Podcast Talent Coach) Review of your audio quality, your flow of content, your goals, your website, artwork, - everything Exposure on the Podcast Review Show podcast Exposure on the School of Podcasting YouTube Channel Work With Me Join the School of Podcasting or let me be your podcast mentor

Two reasons people might share things are that they are interesting and that they are useful. Emotions also play into why people share items. When you have something in common with the host it can boost the chance of us sharing the content. Emotions such as laughter or anger. Marketing messages tend to focus on information. But many times information is not enough. They need something more. And that is where emotion comes in. Rather than harping on features or facts, we need to focus on feelings; the underlying emotions that motivate people to action. In the book Contagious: Why Things Catch On by Jonan Berger they mention six principles of social currency: Social Currency: How does it make people look to talk about a product or idea? Triggers: Peanut butter makes us think of jelly. If our content can harness trigger emotions, or tie into an environment. Emotion: Some emotions increate sharing and others decrease it. In some cases, negative emotions can be useful. Public: Making our ideas more public. Practical Value: If your podcast helps people, people love to be helpful and spread the word. Stories: People don't just share information and facts, they tell stories. People prefer sharing things that make them seem entertaining rather than boring, clever rather than dumb, and hip rather than dull. My audience member said she groups these into four categories: Helpful Social Reciprosity Ego What Was The Last Thing You Shared and Why? Adrea from the Talk about Talk Podcast Steve Stewart gives some strategies of how he using sharing to grow your social media following to promote and upcoming event. Steph Fuccio shared the Smarty Pants Podcast New Media Show had some breaking news about Pandora Tom Tinker Taylor Soldier Sponge Productions shared Shufflecasts cause it made him laugh Paul from the Fighting Through Podcast (WWII) shared a photograph of the Queen Mary to his audience that had been updated to be in color. Sarah Mikutel shared Food Heroes Erik K John shared the School of Podcasting and the Audacity to Podcast as people wanted things a bit more technical than he was comfortable talking about. September Question of the Month How do you decide what's worth spending money on for your podcast? We all obviously have different budgets and needs but what's essential vs what do we aspire to have or use? Go to www.schoolofpodcasting.com/question Mentioned On This Episode vacuumpodcast.com Podcast Review Show (prices going up)

I was at Podcast Movement last week. I've attended all six Podcast Movement eventss and it's been a blast to watch it grow. This year the venue was HUGE and it was weird as the number of people also grew so it was hard to tell just how much bigger it was compared to the previous year. As always this is a class act all the way around. The checking procedure, swag, were all super professional. As a speaker, I would also say I LOVE the tool they use to track my session. If I had one thing that I wish would change (and I say this every year) having loud, live music at a networking event doesn't work. Last year they had multiple rooms so those that wanted to dance could dance and drink. Those that wanted to drink and talk could go into another room. This year all the free beer was in the very loud room (it does seem wrong to complain about free beer). It was a great year, and even over the loud music the networking was great, and from what I hear Tom Webster from Edison Research had one of the best/controversial sessions which showed that listeners don't seem to care if a "podcast" has an RSS feed or not. Podcast Music Announcement While Doug and the team at podcastmusic.com have taken a step getting sound exchange into the game, you can't play your favorite music - yet. It will take some time, but we are headed (slowly) in the right directions. Pandora to Pay Podcasters? A representative fro Pandora stated that Pandora has planned on sharing revenue with Podcasters. This was said during the live taping of the New Media Show. Question of the Month What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question Mentioned In This Show Join the School of Podcasting Ask the Podcast Coach The Average Guy Network Podcast Rodeo Show

Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results: Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form. Soon, you won’t necessarily need the term “podcast” in your search to see episodes, making podcast discovery simpler across Search. Where Do You Think People Search More Apple or Google? With Google adding episodes to search results we need to ask the question, where are people going to find my podcast? According to a Jacobe media report, 70% of people find shows via word of mouth and only 11% search in an app. Another study from Edison Research and prominent podcast producer WNYC Studios states that: 84% of WNYC Studios listeners report having recommended a podcast to a friend, while 78% overall report having recommended a podcast to a friend. And one in three WNYC Studios listeners share podcasts on social media, at 32%. Podcast listeners also report having discovered the medium in the following ways: 17% via their smartphone, 15% via public radio programming, and 13% from an article or program. Getting a Grip on SEO The minute I heard Google was taking podcasting more seriously, (and that the Apple search was not great) I started studying SEO. Here is my limited knowledge after a few months. Always write for humans. You need to know where your site ranks Find some keywords that fit your audience, and your website ranks high enough to show up in search results. Showing up for less popular keywords gets you more results in Google which can lead to higher rankings. SEO is like Bowling or Golf, LOTS of moving pieces and trying to master it us exhausting. Some resources I've used: SEO for Podcasters from Daniel J Lewis ( $199) SEO Marketing from Juergen Berkesse of Polymash Skillshare has two classes (and intro and advanced) by Rand Fishkin who started SEO MOZ (one of the top if not THE top sites on SEO) Mangools is a Suite of Tools to help you determine the best keywords and track your progress (free/paid) Ubersuggest from Neil Patel (a free tool that gives you tons of data). WPCRafter has a tutorial that walks you through it. Yoast SEO Plugin For Wordpress Monster Insights Plugin For Wordpress (Google Analytics) Because of My Podcast, I Got a Press Pass To Comicon Seth/ZAndrex from Geekville Radio (who I just reviewed on the Podcast Rodeo Show) explains how his podcast was enough of a credential to get him a press pass to the Comicon event in Chicago. Check out his podcast at geekvilleradio.com For more "Because of My Podcast Stories, check out www.becauseofmypodcast.com Are You Making ANY Money With Your Podcast? I'm working on the book "More Podcast Money" and conducting more interviews for the book. If you are making ANY money with your podcast, I'm trying to interview more podcasters to better identify strategies, and what is and is not working. If you'd like to be considered for the book please contact me Question of the Month What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question

I was lucky enough to meet Kristen Meizner last year and the On-Air fest, and I heard her speak. I knew immediately I wanted to her come on the show. She was working on her new book So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook ). If you're new to audible you can get the book for free. So You Want To Start a Podcast When I started reading this book you might think, "Oh great, a radio person telling us how to podcast" but she even mentions in the book that we should be looking outside of radio for inspiration. We need to rev up our creativity and take advantage of the ability to make any format you want. The book is chock full of ideas to get you to think outside the box, and really fine-tune not just the first five minutes of your show but your entire show. I really liked this book a lot. In today's interview, Kristen talks about The right reason to start a podcast The two questions every podcaster needs to answer What she did for four months to get her format correct Why movies are a topic and not a show How one format idea fell flat on its face You can grab the attention of a larger audience with diversity How long a podcast should be Her feelings toward holiday movies The top thing that makes her tune out of a podcast How introverts can overcome their shyness and reveal their personality How she integrated a story into her podcast Buy the Book Why you need to embrace feedback for your podcast Working with a network The importance of focus groups What she feels is a good length for podcasting How she uses scripts in her show The importance of being yourself How to go "outside the box" with an "Inspirational story" podcast How a podcast is like going to a show where you don't know anyone Contact Kristen Meinzer https://www.kristenmeinzer.com Twitter: @kristenmeinzer Instagram @k10meinzer Buy the Book "So You Want to Start a Podcast" Mentioned in This Episode Buy the Book "So You Want to Start a Podcast" Get the Book For Free on Audible Work with Me Work With Me Join the School of Podcasting or let me be your podcast mentor

I had not "take the temperature" of my audience in a while so I put together a quick survey. I use Google Forms, and did some number crunching in Excel, and made a report using Mail Merge in Microsoft word so I could easily consume the data. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com What My Audience Let Me Know Audience: Audience 80% Male 20% Female Age: 31-40 41% 41-50 41% 61-70 18% How far they listen 7% Listen to at least 75% 93% listen to all of it Do You Currently Have a Podcast? Yes - 90% No - 10% Perfect Length of Podcast? 0-29 3% 30-45 59% 46-60 28% Have you ever told a friend about the School of Podcasting? Yes - 90% No - 10% What Do You Like About the Show: Question of the month and your knowledge of podcasting Learning the best ways to podcast The up to date changes that would affect the day to day podcaster. You consistently provide concise, actionable advice to help podcasters be successful. Interviews with interesting podcasters and how-to content Multiple topics and specialized guests this way I can identify with other podcasters who’ve encountered the same trials & tribulations in connecting with their audience I really like the real-world examples you cite of how people have made (or are making) their podcasts successful. The high-quality production, how much you assuage my concerns about podcasting, identify speech patterns that drive me crazy, and overall the feeling that you're actually talking to me. General updates on how and with what to create, manage, and grow your podcast and audience I like your honesty and transparency most. The topics I enjoy are tips on creating content and marketing content. Honest Information about growing audience and sponsors I like the honesty, the fact you'll tell the truth and also aren't afraid to give your opinion. Specific sections, I like when you do anecdote, which is odd as I didn't when I first started listening. Just goes to show not to change your format. The interviews, also gear talk when you have it. Just listening to Dave talk with excitement about what's important to him. I always enjoy the Because-Of-My-Podcast stories. You think about the person who is just starting out and the people who have been at it a while. (so helps me learn as a newbie, but also stretches me to research other things). Love how you use sound effects. Think it captures attention well! Expert interviews, and Last Five in Five (bring it back!) The analogies, which helps anyone at any level understand the picture you are trying to paint (even the painting with peanut butter) The interviews with industry personalities and gear/service reviews. But most of all, it's just your personality that keeps me listening. Your humor, varied topics, pace, transitions, and awesome ideas and content. I love the end of episode bloopers. What you'd Like to Change: The same podcasters on all the time, how about some variety? For example, if the horse podcasting guy is on, I turn the show-off, sorry, but it's just not my thing. Other than that, I love everything else about the show! Email responses seemed to shorten then stop altogether after a while. Keep emailing/engaging consistently. While it doesn't bother me, I think too often you reference "old" movies, songs etc. and go with your "back in the day" quote which may not resonate with a younger audience. For example, for me, I don’t need to hear all the steps of math to get to an hourly rate for $60,000 a year. You could just tell me you did the math and give me the bottom line number. Not this show, but your Rodeo - there is too much 'snide' comments. But hey, I was born British I think that Podcast Rodeo Show is a disservice to your expertise and kindness. but that's another show. Sometimes the sound effects get a little too morning zoo for me. All the extra sound effects you’ve been adding (more in the last year or so? Maybe 6 months?). Also, I know you’re against dates on your blog posts, but I wish you had them. Context matters & if I know it’s several years old, that might impact how I approach something. Sometimes there is so much repetition between this show, ask the podcast coach, podcasters round table, the feed, and new media show. I love all of them but fell a little disappointed when there’s too much overlap in topics. A lot of assumed knowledge from previous episodes or technologies or podcasting I guess the only thing I worry about is I hear you on all of your other shows & know that you have a full-time job & do all of your school of podcasting stuff. I don't want you getting burned out! Take care of yourself, Dave! The only thing I could

From time to time I see people in Facebook groups announcing "Hey I got my first 1000 download episode!" or "I just got (insane amount of money)" for my podcast. When you are just starting out, or even if you've been podcasting for a while if you're just looking at downloads or dollars, the inspiration to keep going can be hard to come by. Today we are going to examine the other ways your podcast is a success. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com Other Ways To Count Podcast Success If your goal was to find like-minded people (cause your spouse said they would not participate in any more conversations around Batman) and you've found some people online to have the conversations you've been longing to have - your podcast is a success. If you had no luck getting in touch with certain people - but the minute they said yes to being interviewed on your podcast - it was a success If your goal was to be seen as an expert and someone sends you an email asking you for your opinion - your podcast is a success If your goal was to "get the message out there" and your podcast has a number that is higher than zero - your podcast is a success. If your goal was to get something off your chest, you want to put your thoughts out into the universe - so you don't feel so invisible - and someone hears it - you're not invisible. Glenn the Geek has people write Christmas songs about his podcast at the horseradionetwork.com Theracasts can be audio journals that can help you more than your audience in some cases, but they are much less expensive than therapy. Some might say you should do these in a private journal (and you can do that) but sometimes you need someone to hear you - even if its a complete stranger. When someone in your audience chimes in on a conversation that helps you save money or time - that is a bonus to your life. Binders Can Be a Good Thing When I asked Uncle Google what blinders are, I see that blinder "attach to a horse's bridle or hood and prevent a horse from seeing behind and beside him." I mention this alot because its important. Comparing your show to another show is one of the worst things you can do. Blinder can stop you from looking at your past (cause there may be regrets) and they help you focus on your future. Your current value is not based on your mistakes of the past. Keep focused on your audience and answer every email, tweet, etc and keep the conversation going (don't just answer the question). It Might Take a Bit To Get Some Feedback I started a show called Your Podcast Consultant ( small lessons with big value) for those who like a shorter podcast. I've been doing it for nine months, and finally just got some feedback. The Power of Relationships Jen Briney doest the Congressional Dish podcast that every American should be subscribed to and she recently did an episode on Suprise Medical Bills in America and did a touching tribute to a listener who died. Jen monetizes the show on the "Value for Value" model (meaning it is 100% listener supported) and Jen explains how listeners are a bit like pen pals. It really shows the kind of relationships you build online. Likewise, when I heard Jen cry on her show remembering her listener I wanted to crawl through my phone and give her a giant hug. Why? Because of the relationship, I feel I have with her as a listener. While Jen will blow off and poke fun of herself for crying on the show, what it is - is courageous. She went 100% vulnerable on her show. This also helps build relationships with your audience. The No Agenda Show with John C Dvorak and Adam Curry do a show they deconstruct the media. Their audience is so engaged they are doing meetups to talk about their subject(s). Their audience loves the subject to much they want to continue on the discussion. They even set up a website at www.noagendameetups.com and there are MANY websites maintained by their audience with the goal of helping to promote the show Jim Collison is my cohost for Ask the Podcast Coach on Saturday mornings and host a show for his job at Gallop as well as Home Gadget Geeks. He just mentioned that he had started enjoying a cigar every now and then and he was contacted multiple times by his audience who wanted to send him their favorite cigar. Question of the Month This month I'm doing an audience survey (my first in YEARS) and I would love to know 1. What you like about the show 2. What you wish I'd change (I'm a big boy, be honest) 3. What would you like to hear in the future (guests, topics) Please go to www.schoolofpodcasting.com/question and leave your response (there may be a prize for a ra

SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com What Do I Need To Start A Podcast? I recently appeared at a local meetup for a group in Alabama. The question, "what do I need to start a podcast" came up. I've talked about this in the past and hit different aspects, and I'm going to try to hit all aspects in this episode. Things Everyone Needs No Matter What A Pop filter for your microphone. This could be a foam ball to put over the end, or a mesh shield that goes between you and the microphone. I'm a fan of the Nady SSPF-3 if you're using an ATR2100 or a Samson Q2U. If you are using something like an Electrovoice RE320 you might consider a foam shield with a shock mount or this "repop" filter only available at BSW Your Topic Your topic should be something that you can't help but talk about. You would be willing to talk about it for free for HOURS (cause you are). It's a topic that needs to hold the attention of your target audience and inspire them to tell a friend. It also needs to be in alignment with your goals for the podcast. It Depends... From there you get the most used answer in podcasting, "It depends." While this is true, you often don't get the pros and cons of your options so that is what I'm going to try to do here - make you away of your options. What Microphone Should I Use for My Podcast? Why it Depends: Option 1: Traveling Podcaster If you're going to be traveling alot and need something a little more durable, you might use the Audio Technica Atr2100 as it has a lifetime warranty. Option 2: Stationary Podcaster I like the sound of the SamsonQ2U a little better than the ATR2100. It doesn't have a lifetime warranty, but you're not moving it much. Another option for the stationary podcaster on a semi-professional level is the mic I use the Electrovoice RE320 What Microphone Stand Should I Get for the Microphone? If you are stationary (meaning you're using a room as your studio) check out the Samson MBA38 boom arm that can clamp on to a desk. If you need to take down your gear or if you're traveling, check out the On Stage Combo Stand Recording Co-Hosts or Interviews What Do I Need? Why it Depends: If they are in the room with you I like the Focusrite 2i2 for two people or the Focusrite 8i8 for four people. You could also purchase a Zoom H6 (and be able to record anywhere) If you're on a budget, then see the Behringer U-PHORIA UMC202HD (for two people), or the UMC404HD for four people Another option for recording up to four people in the room with you is the Rode Rodcaster pro Shouldn't I Use a Mixer? When it comes to mixer vs interface, a mixer allows you to adjust the audio (add bass, treble) where an interface you would do this in software later. Some people prefer interfaces as they are less confusing due to a generally smaller number of knobs. If you want a mixer, one of the best values I feel is the Presonus AR8 USB 8 as it has up to four people, connects to your computer, AND it has a built-in recorder. If you are on a budget then you could check out Mackie PROFX8V2 Do I Need a Portable Recorder? If you're traveling yes. My favorite is the Zoom H6 as it is super versatile. If all you need is a recording, you might check out the Zoom H1 I'm Going to Do All My Episodes on the Road If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone My Guests/Co-hosts Are In Another Location If you're on a budget you can use Skype and Ecam call recorder on the Mac, and Squadcast is my Favorite way of recording remote people no matter what the type of computer (you just have to use chrome). Everyone is in the Same Room, but our guest is not... Then you could use the Focusrite 2i2 and connect to the guest via Skype or Squadcast. If your co-host can join Squadcast as an individual (with their own computer) then make sure you and the co-host have even volume levels as you will be on the same channel. How Much Storage Do I Need For My Media Host? To figure out how much space you need, you need to know: 1. How often you will publish 2. How long your shows will be 3. What format This short video tutorial helps you calculate any how much space you need https://libsyn.d.pr/XDpqmM I did a podcast about different formats that explains stereo vs Mono vs 64 kbps vs 128 kbps at https://overcast.fm/+IzZEC-P0/4:29 For more information on file formats, go to https://support.libsyn.com/kb/recommended-file-formats-encoding/ I've also created speadsheet that will calculate these for you. Use the co

I've performed over a hundred interviews, and I've been interviewed over 130 times on different podcasts. Today I wanted to make an episode to answer ALL the questions about podcast interviews. Free Podcast Interview Guide There is SO MUCH information in this episode, I've combined it into a Free Interview Guide. Click Here to Get the Guide For Full Show Notes go to www.schoolofpodcasting.com/678 Topics Include: 3:15 Appreciating your audience 7:29 Don't get blinded by resumes 10:40 Connect the Dots 16:13 How to turn down someone who wants to be on your show 18:38 Where to find Guests 20:20 Interviewing Celebrities 21:20 The Ask 25:37 Pre-Interviews 28:08 DO THE WORK 32:11 Be Vulnerable 34:08 Tag Team Interviews 41:02 Setting Guest Expectations 44:12 Shaping the Interview Questions 46:36 The Day of the Interview 49:23 Introducing the Guest 50:36 Get them to tell stories 54:15 The NPR Formula 56:54 the Importance of Shutting Up 01:01:00 Gear for conducting interviews on the road face to face 01:06:47 Proper Mic Technique 01:07:16 Recording "in the studio" 01:08:14 Recording podcast interviews remotely 01:14:10 Controlling the Interview 01:17:25 The End of the Interview 01:18:15 Getting your guests to share your podcast 01:23:22 Editing the Interview 01:26:17 Being a guest on podcasts 01:27:13 Do the work 01:30:12 The Golden Rule Guest If you'd like the full show notes for this episode you can get them as a PDF SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com Work With Me Join the School of Podcasting or let me be your podcast mentor

I keep seeing statements like, "Well, I've done this podcast for 2 years and it's time to start monetizing." With this type of mindset, I can see many podcasters getting discouraged or even burned out. I played music in local bars from the age of 16 to 50. 34 years I played music, but I never fell delusional enough to think I would make the big time playing local bars in Northeast Ohio. If I wanted a career I would've had to move to a city like Los Angelas, Nashville, or anything that wasn't Akron, Ohio. While it's commendable to commit to something for a long period, it's not the longevity that inspires people to share your episodes. It's the content. Nobody has ever said, "Hey Dave you have to listen to this show!" and when I ask why they say, "They've been podcasting since 2014!" With that said, as I write the updated version to my book More Podcast Money, here are the ways you make money with podcasting. SPONSOR: Podcast Engineering School Be equipped to start their own podcast production company or be hired as an employee. Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion Super Early Bird Specials Apply and prices WILL GO UP. Check it out at www.podcastengineeringschoool.com [click_to_tweet tweet="The Top Five Ways to Make Money With a Podcast @davejackson " quote=" The Top Five Ways To Make Money With a Podcast" theme="style3"] The Top Ways to Make Money With Your Podcast Sell Your Own Products or Services This is the top way to make money with your podcast. You harness the power of influence. As you have lived and breathed in your target audience for a while, you should know what they need or want. I was amazed at a WordCamp I attended recently that the documentation for the new Gutenberg is sparse at best. Everyone hates it. Nobody understands it. That is one learning curve that needs to be flattened and if I had time I would dive into it myself. Why some of your audience will buy from you is due to you bringing value on a consistent basis. This triggers the law of reciprocity. You've done something nice for them, and now your audience feels a need to do something nice for you. If you've shared a little about yourself then they probably like you (if they didn't they wouldn't be listening). If the information you provide is solid then they trust you. When you are known, liked, and trusted the buzz phrase for this is you are an "influencer." When you launch a product or service you can influence them to purchase your product. This could be a book, a course, a membership site, a crowdfunding campaign, a live webinar, etc. These products should fill a need in your space, or entertain them. Sell Other People's Products or Services (affiliate sales) Affiliate sales are when you sign up with a company to promote its products. You are given a link (or a code) that proves the traffic/customer came from you. If a sale is made, you earn a commission. When you match the right product with the right audience, you can make decent money. I once made hundreds of dollars a month promoting fitness cards on my weight loss show. The commission was $1.50 per deck. This product fit my audience. I later would do the same when the Fitbit first came on the scene. I bought one and loved it. This is a great place to start. Find a product that you love that your audience ( a weight loss show in this case) would love. I was able to openly and honestly talk about how I loved my Fitbit and ever since I bought it I was more active. Again, I was earning hundreds of dollars per month when the commission was $9 per sale. Pat Flynn makes a TON of money with Affiliate sales. He created a video tutorial showing how easy it was to install WordPress on a web hosting company. The video was short. It made building a website look super easy, and his affiliate link was right beneath the video. Find the right product for the right audience and affiliate sales can be a nice source of income. Crowdfunding / Donations This form of income requires an extremely engaged audience. When people donate their motivation is one of two things typically They want you to continue to create content and have the freedom to keep going. They believe in your message/content They want additional information or content. Adam Curry and John C Dvorak called the donation model "Value for Value" model. Their show the No Agenda Show dissects the media and helps you understand what is really going on in politics and in some cases society and culture. They produce two episodes a week that are roughly two hours long. They have a segment at the beginning thanking people who gave over $250. They have a segment in the middle to thank anyone who donated over $50, and they have a ceremony to "Knight" anyone who has donated over $1000 and welcome them to be a "Knight of the No Agenda Roundtable" and you also get a very nice ring

Thanks to everyone who chimed in with an answer: Melanie from the Beer with an Engineer show likes to throw a party for her listeners Brad from the Cinema Guys loves milestone shows - loves where people take small clips from past shows (or breaking format to do something special) Terry Noorda from the Discovering America podcast brought his family on the show Brian from Engaging Missions hasn't really done any kind of special episodes Kim from Toastmasters 101 is going to pass on anything special Stuart from the Great Escape is going to have a special Scott Johnson of the What was that like? show doesn't do anything special and prefers to focus on the audience Seth from Geekville Radio has done clip shows. Thomas from Multiverse Tonight made a special graphics and is changing his format Because of My Podcast Craig from Ingles Podcast did a study on podcasting and was able to present it at the largest event in his industry. Check out his show at https://www.inglespodcast.com/ Question of the Month For July Take the full survey at www.schoolofpodcasting.com/survey19 I haven't taken the temperature of my audience in a while, and you should do that. So we are going to do this in audio format What do you like about the show? What do you fast forward through (dislike - I have thick skin) What is your perfect length for an episode? What would you like to hear in the future? Use the tools at www.schoolofpodcasting.com/contact Work With Me Join the School of Podcasting or let me be your podcast mentor

I Have A Fear of Heights True or False: Starting a Podcast is Hard Start a Podcast May Require Your To Overcome Fear Hiking in Utah is Different than Hiking in Ohio Get a Guide/Mentor To Help You Avoid Mistakes Everything Was Cool Until the Last Hike Getting Control of Your Mind The View From the Top Was Amazing The Confidence-Competence Loop Mentioned In This Episode Utah Podcast Summit Travel Gluten Free Podcast Shirts That Provide UV Protection TETON Sports Oasis 1100 Hydration Pack 3 Month Podcast Quick Start Package Your Podcast Consultant Ask the Podcast Coach Podcast Review Show Podcast Rodeo Show Power of Podcasting Network Spybrary, Tourpreneur, and Radio GDR FULL SHOW NOTES Full Show Notes at www.schoolofpodcasting.com/675

You picked a name for your podcast (need help with picking a name, check out this episode of Your Podcast Consultant) and you've decided that maybe you went a little too "inside baseball" and you want to change the name of your podcast without losing your subscribers. How To Change Your Podcast Name Step one would be to let your audience know what is happening (you might even get them involved in voting for a new name). By letting them know ahead of time they don't freak out when they go to listen to your show and can't find it under the old name. 4:00 Rebranding your podcast is not that hard. In its most primitive steps you: Change your artwork (making sure to use a different file name for your new artwork) Change your categories (if you want to) Change the email address (if you want to) Change your website address (if you want to) Change the author name (if you want to) Keep in mind may take up to 24 hours for the changes to appear in the apps In Libsyn.com the steps are: Go to Settings > edit show settings and here you can update your show name, website, and artwork (as well as the description for the Libsyn directory). If you are uploading new artwork, make sure the file name is different than the current artwork ( for example, logo.jpg needs to be logo2.jpg ) and click save Then go to destinations > edit > Libsyn classic feed and adjust your categories, summaries, owner/author/email information and click Save With 24 hours any directories using your feed should update. Kentucky Fried Chicken to KFC Your podcast is a recipe - not a statue. So similar to the time when the Kentucky Fried Chicken Restaurants changed their name to KFC (hoping people would forget their name had the word FRIED in the middle of their name). There might be a new coat of paint on the outside. There might be a new sign out front. Inside you have the same food (an in this case they added a new menu item that still fit in with the other items) So when the audience went to the same location, they saw a new sign, a new menu item, but really nothing much changed When a podcast listener fires up their app it goes to the same location (your feed) and sees a few new things, but really nothing much has changed. They don't have to do anything. Because of My Podcast Kenn Blanchard Kenn Blanchard of the Black Man with a Gun show has been asked to share 100 episodes for a new Black Podcast Project for the Society of American Archivists Journal. Check out at www.blackmanwithagun.com Homework: Question of the Month What ideas do you have for a podcaster celebrating a milestone episode (50, 100, 200, etc)? Watch to Watch: My Next Guest Needs No Introduction The new season of David Letterman's My Next Guest Needs No Introduction has two great examples of SHUTTING UP. When he is interviewing Ellen Degenerous he gets to the subject of her stepfather who he describes as a bad man and then SHUTS UP. Ellen is uncomfortable and not sure if she should share, and he DIDN'T SAY A PEEP. In a different episode, he is interviewing Tiffany Hadish who is explaining how good it felt to get her first suitcase so she didn't feel "like a piece of garbage." Here again, Dave SHUTS UP, and lets her share he insights and feelings. He doesn't chime in. He lets his guest share, and at the end, all he said was "Beautiful." Remember when you're interviewing someone the goal is to make your guest comfortable, and free to share anything in a judge free zone. It's about THEM not you. Apple Announcements: What It Means For You Apple announced that they will be transcribing your episodes in the future and using that transcription to boost search. There isn't anything for you to do besides make great content. They will be adding new categories and taking some away. This is good news, but not everyone will be happy (of course). This will be coming "in the future" but no time frame. Once Apple announces their backend is ready then the podcast media hosts will update their backend to tap into these new categories. The bottom line is this won't be coming out for a little bit. I'm sure all the media hosts will announce when they are ready for those who want to update their category. Keep in mind that 70% of people find podcasts via word of mouth (but this might make it easier). Work With Me Join the School of Podcasting or let me be your podcast mentor Full show notes at www.schoolofpodcasting.com/647

There are so many things that are changing in podcasting that can cause stress as you worry. Some things you have no control over. You may need to take some steps, but after that it is out of your control. Being Seen in Google Podcasts If you've followed the directions to set up your website, or you are using a media host like Libsyn.com or Blubrry you are good to go. From there, you just have to wait on Google. Being Found In Apps I have had people contact me about Apple, Spotify, iHeart and sure its only a matter of time until radio.com gets added to the list. Search in these apps is poor at best. Apple searches the name of your show, the name of your episode and the author title. If you have your target words in those areas, that is all you can do. Having Google Put Play Buttons In Search Results At this point, I've done some research, and it sounded like if your show was in Google Podcasts, our show should appear with play buttons if someone did a search for your show. This (at this point ) only works about 50% of the time for me. As Google is still somewhat new to podcasting and this is a new feature, there isn't much for us to do. Should I Change My Intro? As people may be clicking play on any episodes that appear in search results I don't tink ANY podcaster will have the answer they are looking for at the very beginning of the show. What you want your show to do is pull people in by letting people know what is coming. If they see where you are going, the audience is more likely to get on board. Mentioned In This Show Evo Terra of Podcast Pontifications Podcasters Roundtable Giving Up the Ghost Podcast Get Your Podcast Started www.schoolofpodcasting.com/workwithme

Starting a podcast is not hard. Starting a GOOD podcast takes time, dedication, talent, etc and today I asked my audience, "What is the biggest pain in starting and creating a podcast." Here is what they answered: Your Biggest Pain in Podcasting 01:23 Thanks to everyone who contributed Positioning My Podcast - from Timothy of kdoipodcasting.com Running Out of Content - Chris Nesi from the House of Ed Tech Scheduling - Todd from the Trucker Dump The Abundance of Choice - Stephanie from the Virtual Ex-Pats Mouth Noises - Moxie Your Brain On Facts Thumbnails - Bandrew from the Bandrew Says Show Notes - Matt from the Author Inside You Show Notes - Seth from Geekville Radio Running Out of Content - Dave Logical Weight Loss Question of the Month How do you celebrate a milestone episode? I need your answer by June 22, 2019. Go to www.schoolofpodcasting.com/contact Because of My Podcast I Was Hired For an Event 33:28 Jas from Giving Up The Ghost podcast was asked to do a live recording of Ghost Stories at an AKIA store for a private sleepover party after only four episodes! Here is the description of their show: Podcasting LIVE from one of the MOST haunted cities located DEAD center in North America - Winnipeg, MB Canada. Join us as we explore the unknown! Welcome to Giving Up The Ghost Each week we will cover, explore and share our research of unexplained paranormal phenomena in Winnipeg and surrounding areas! Join your AudioCurators Jas and Sherrie as they discover the dark side of local history, Urban legends and their haunting origins as well as everything that goes bump in the night. Are you afraid of the dark? well, you should be. For more information on Sherrie’s Art and Gallery please view her talent at https://www.facebook.com/ChicAndTique/ For more information on Jas’s publications and fiction writing, please visit her website www.jnflamand.com and her FB page https://www.facebook.com/jnflamand/ The Memory of Creating a Podcast Will Be With You Forever 35:18 When you start a podcast it will change your life for better or worse, and you won't be able to take it away. I recently drove 12 hours in a car with my brother and sister-in-law to see my cousin's oldest child graduate from High School. Yes, 24 hours (round trip) in a car is not a great time, but it is a memory I have with my family that we will always have. To have that memory I had to say Yes to taking the trip. Let Me Help You Start Your Podcast Join the School of Podcasting or let me be your podcast mentor Mentioned on This Show Acuity Scheduling Calendly Scheduling Tool Ivy Envy Episode 624 Is Anyone Reading Show Notes? Episode 400 of the School of Podcasting Gordon Firemark episode about Podcast Trademarks Terry Gross book "All I Did Was Ask" Howard Stern Comes Again Book

Thinking Outside the Box Today's talk about Podcast Trademarks was inspired by a Facebook post. As a tech support person for Libsyn I see a large number of podcasts on a weekly basis (get a free month at Libsyn.com using the coupon code sopfree ). I always find it interesting when people are launching a NEW show and when I go to look up their account, I see that there is another show with the same name. One of my favorite examples is the name "Outside the box" If only there was a tool where you could search the Internet to see if anyone is using the name? Podcast Honeymoons Sometimes we skip steps like this because we are so excited, and we just can't hide it, and we move forward without doing something like a quick Google Search or a search in Apple. This can also continue as you enter what I'm calling Podcast Honeymoon. This about when you find someone to date, and HOLY COW they just check every box. You do fun things like celebrating your one-month anniversary. You celebrate the anniversary of anything and everything (your first email, phone call, first date, first kiss). You are what my mother use to call GAGA (way before Lady Gaga). You think about the time Fast forward nine months later and that awesome accent that was so quaint is now like nails on a chalkboard. I recently went to watch my ex-step-son graduate from Perdue University with my ex-wife. My ex-wife is a person who must examine ALL options before making a decision and I was like, "Oh, I remember this as she tried to decide the t-shirt or hoodie, and black vs white." What does this have to do with podcasting? When you first start a podcast you may be thinking about it all the time. You may start to have issues at work. You may be working at your podcast at work (not recommended). You might be thinking about your podcast when you are with your family. I'm reading Howard Stern's new book Howard Stern Comes Again, and he talks about how he was obsessed with ratings and consequently, was not a great husband or father. I did the same thing. While both my ex-wife and I will admit "we probably shouldn't have got married in the first place" podcasting was a source of tension. I know of people who edit their podcast on the clock at their job. I'm here to remind you that is not an option. If it has been a while since you did a job search. Before I worked at Libsyn, the last teaching job I got took a while to get hired even though I had decades of experience and a degree. It is easier said than done, but jumping off a cliff and building the plane on the way down may not be the best choice you've ever been [click_to_tweet tweet="Everything you need to know about your podcast and Trademarks #davejackson" quote="Everything you need to know about your podcast and Trademarks" theme="style3"] Talking Podcast Trademarks with Gordon Firemark Gordon is the producer and host of Entertainment Law Update., a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry. He is the author of The Podcast, Blog and New Media Producer's Legal Survival Guide. Copyright vs Trademarks Do I need one for my show? How do they protect me? How much do they cost? Check out all things Gordon Firemark at Firemark.com Check out his Podcast Law Book Check out the Podcast Release Form Mentioned In This Episode Question of the Month: "What is your biggest pain in creating a podcast?" Deliver your answer via our contact page (don't forget to mention your show and website) Utah Podcast Summit (use coupon code sop ) Wordpress Kent Podcast Baby Steps ( Brand New To Podcasting> Start here) Work With Me Join the School of Podcasting or let me be your podcast mentor

There is more money coming into Podcasting and Geoff and David Cook are hoping to get some of it by building a podcast app that focuses on helping you find new podcasts, integrate social ingredients (likes, etc), and pay you one podcoin (1-4 cents) for every 10 minutes. I wanted to find out more about this app. Podcoin was created by David Cook who credited the idea to a speech his brother Geoff Cook gave to Princeton University in April 2018. It’s not the first time they’ve been business partners. David and Geoff previously co-founded myYearbook with their sister Catherine in 2005. The trio then sold the company to Quepasa for $100 million in 2011. It's been around since January of 2019 and currently has 15 million users that are consuming 1,500,000+ Listening Minutes PER DAY For more information see https://www.podcoin.com/audience Find the app on Apple and Android Fixing Mistakes In Your Podcast You are listening back to your podcast and there is a mistake you HAVE to fix. Here are your options when using Libsyn Thank you for contacting Libsyn Support It gets tricky with Spotify, and Google Play Music. If you upload a file with the same file name, all the other directories and apps up EXCEPT the two above. There are two options Strategy 1 If you go to content > previously published > edit the episode Then click on the Scheduling Tab and go to the advanced sub-tab You will see the destinations. Uncheck Spotify, Google Play Music and click Publish (which acts as a save button). Then rename your episode file, go to content > add new episode Then click on the Scheduling Tab and go to the advanced sub-tab You will see the destinations. Make sure to UNCHECK ALL of the destinations EXCEPT Spotify, Google Play Music and click Publish (which acts as a save button). 670 This will create a version of that episode just for those destinations, and the original version never goes offline. Strategy 2 Go to Content > Previously Published > Edit Rename your original file and use the replace option and click Publish (which acts as a save button). The current apps will have a small amount of time when the file will not play (as the apps update they will see the new file name, but there may be people who go to play the file and it won't work (as it's still looking at the old name). This can take up to 24 hours. But the episode will update on all platforms. What If I'm Not Using Libsyn? The bottom line is if you upload the new file with the same name, then it won't update on Spotify or Google Play Music because they make Question of the Month What is your biggest pain in podcasting? Go to www.schoolofpodcasting.com/contact and upload your file or use the speakpipe button by 5/24/19 Start Your Podcast Today www.schoolofpodcasting.com/start

I came across Kent Convington's Fast Lane Podcast University Podcast and I liked the content I was hearing. I was lucky enough to have Kent ask me to be on his show. Then he did something only one other person has done. He asked for a pre-interview. He started off by asking about any stories in my life and my career in podcasting. If I wasn't so long winded it would've lasted about 15 minutes, but because I rambled on a bit, it probably lasted 34. Kent was looking to craft a story. Not just have me rattle of stats. He was looking not just for facts and stories, but interesting stories. This also got me thinking about what my "best material" is, and a few days later when we recorded the interview I was prepared. Today I return the favor and ask Ken to "pull back the curtain" and explain what is going through his mind when he does a pre-interview. Behind My Podcast Curtain You will hear what little I do as a "Pre-interview" (something I may change in the future). I typically tell people who they are talking to, why I brought them on the show, and what I plan on asking them about. With Kent, there isn't much information about him online so I had to do some digging into his background to see how he got into podcasting. How Kent Does a Pre-Interview Kent is on the lookout for stories, and things to enable the audience to not only get to know the guest but to find entertaining stories. He is looking for items that will help paint the mental image, the vivid pictures inside the "Theater of the Mind." What are the biggest hurdles? What is the most memorable moment? Tell me about a time when _____ happened. You are looking for the challenge and conflict. Polishing the Stories using The Ladder of Abstraction S. I. Hayakaw ( explanation ) When to do a Pre-Interview Profile Interviews: Designed to help tell the story of the guest Advice Podcasts: Where an expert is on to share tips and insights. Across the Table Interview: You are looking for the truth. Less of a team approach. So Many People Have a Podcast About _____ If you're worried about starting a podcast because "so and so" is "sooooo popular" and "owns" the niche. That is like telling the Quarterback in High School to quit because they will never be as good as Tom. Well if Tom quit because he would never be as good as Joe Montana, then we wouldn't have Tom Brady today. Don't obsess over what other people are doing and instead focus on your audience. Realize we all have different strengths and different passions. Mentioned in this Episode Fast Lane Podcast University Roy H Williams "Wizard of Ads" The Ladder of Abstraction Chris Curran Podcast Engineering School Natalie at Bizchix Dan O Day Work With Me Join the School of Podcasting or let me be your podcast mentor

Back on episode 655, we talked about how do you know if your show connects with your audience? That focused on making sure your content was great. Your podcast is a presentation of information. As someone who speaks at conferences, and use to teach in the corporate world there are always three presentations. The presentation you planned The presentation you delivered The presentation you wish you had delivered. The way to avoid those regrets is through planning, but also by learning from your past mistakes. I was asked by Ed Ryan who is the Editor of the Podcast Business Journal to write an article address how to "Air Check" yourself (and can you?). Here is the article. Podcast Air Check Tips: My buddy Erik K Johnson of the Podcast Talent Coach podcast says, "Nobody is getting on a bus without knowing where it's going." If you stop your show at the 1-minute mark do you feel like you know enough to get on the bus? Do you know where it's going? We are assuming your headline is in great shape (if not see my free guide to help you write better episode titles). Speaking of episode titles, does this title accurately reflect what is being covered in this episode? If you stop your show at the three-minute mark are you into some content (or are you still in chit chat mode). You know your crutch words. We all have them. How are they in his episode? Do you have advertising on your show? You might have a "30-second" spot. Take out your phone and time how long your 30-second spot. For me, I often find typos in my show notes when I read the post with a fresh set of eyes. If You Are Doing Interviews I have a cheat sheet that you can use for this. Looking back at your interview answer these questions: What are the strengths of the guest? Why did you bring them on? What did you get out of this interview? What were the takeaways? Then listen to the interview and take out a notepad (or open your favorite note-taking app) and use two columns. In the first column label in questions and in the second column put "Answer." When I listen to Harry Durran of Podcast Junkies, Harry does a great job of asking the questions I would ask if I was interviewing the guest. So as you listen to this episode, did you miss any opportunities for follow up questions? Did you promote the guest’s website/products/services? If so, was it enough, too much, too little? Did you find yourself repeating what the guest said (ME TOO!). We heard it the first time. Looking at why you brought the guest on, did you achieve what you set out to do? Did you get the expected takeaways? If so, what did you do to get to those answers? If not, what do you feel you could do differently next time. Final Conclusions What do you think you did well in this episode? What was the best take away? ( maybe turn that into a social media post) What lessons can be learned from this episode? How was your call to action? Did you have ONE or twelve? While a self-evaluation is hard to do (and just not as good as getting someone else’s opinion). If you do find yourself face to face with an actual listener, THIS IS HUGE. Ask them what they like (and they will tell you). Then ask you what they dislike (and often they will say nothing). Explain that you have thick skin and can take it, and then shut up. The awkward silence might nudge them to give you a pointer or two. If you really want to give them a “Safe” environment, when they start to give you notes state, “Do you care if I write this down?” and jot it down on paper or in your phone. This shows the person their opinion is important and might lead to more feedback. Lastly, don’t get defensive and start explaining why you do something. JUST LISTEN and thank them for their feedback. Keep in mind, you are 100% in control and what you do with this feedback is entirely up to you. Here Are Some Resources to Get Your Podcast Reviewed: Podcast Review Show The Podcast Whisperer Podcast Rodeo show If you know of others leave them in the comments below. As you might imagine if you Google the words podcast and reviews you get tons of articles about how to get reviews in Apple (which do nothing but provide social proof – they do not advance you up the charts or help you be found). Question of the Month: Do You Pay For Any Part of Your Podcast Production? Are you paying for any part of your podcast production, and if you are how much does it cost? Thanks to Jonathan Bloom from Weekly Awesome Fred from The Podcast Reporter Robert from Happy Diabetic Podcast Steve Stewart who produces the Military Money Podcast and runs the Podcast Editors Club Pedro from My Stuttering Life John From Professor Slots Moxie from Your Brain on Facts (Moxie on the Podcast Rodeo show ) Brandon from Florida Focus Podcast May Question of the month: What is your biggest pain point in podcasting? Podcast Rewind I appeared on the Project Egg show where we talked about podcasting, where I grew up, how I grew up, and I must say this was "not your typical" Dave Jackson podcast.

Every podcaster has one thing in common: they all have 24 hours in the day. Today I'm going to share a ton of research and strategies to get your more productive. Last week I talked about five things that you think will grow your audience but don't. This is continuing on with that theme of determining what you want to do, and then getting it done. One of my favorite quotes from Abraham Lincoln is “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” If you have no focus, it doesn't matter what microphone you have if you can't get it together. My Own Personal Struggles Growing up I was what some might call "A weird little boy." I remember driving my Mom nuts as I would be in the kitchen talking on the phone. We had a bunch of 16 oz coke glasses that I would fill up with water and tune and then play as I was talking on the phone. I always described myself as "Creative" but I'm sure if I was in elementary school today that would pump me with enough Ritalin to put a Rhino to sleep. As an adult, I tried going on some medication but the more focus I achieved was washed away by the energy that was sucked out of me. With this in mind when I get my creative juices flowing, I can be hyper-focused and lose all sense of time. To me I define that as "fun," but when you look up at the clock and it's 3 AM, and you have a big presentation the next day that is a problem. For the most part, much like many programs, admitting you have an issue is step one. I have a clear indicator and that is my desk. The more messy it is, the better the chance I need to pump the breaks. Pumping the Breaks Slowing down seems backward, but when you find yourself behind in tasks, etc and everything in your mind and body is saying "Push through" and you want to throw on your Superman or Wonder Woman outfit and start writing checks your body can cash. The result is you become more purposeful, focused, and you get more stuff done. What Do You Want To Be When You Grow Up? 6:24 Whatever the goal is, you need to know it. I would recommend writing it down (more tools later). Take some time to think about it. If you don't know where you want to go, how will you know when you get there? If you aim at nothing you will hit it every time. Setting Priorities The book First Things First by Steven Covey he talks about Important VS Urgent Important activities have an outcome that leads to us achieving our goals, whether these are professional or personal. Urgent activities demand immediate attention and are usually associated with achieving someone else's goals. They are often the ones we concentrate on and they demand attention because the consequences of not dealing with them are immediate. Something that is urgent and important is a crisis. It's pressing problems with deadlines. Something that is important but NOT urgent would be things such as exercise, relationship building, personal growth. If you ignore these important things, they later become important AND urgent. Some things that are urgent but NOT important might be interruptions, phone calls (some of them), some email, some meetings Some things that are not important and NOT urgent would be busy work, time wasters, some pleasant activities. How to Know When To Delegate? 9:02 In episode 159 of the Resourceful Designer, Mark had some great questions you can use to make this simple. First, you have to identify all the things you do in your podcast/life. He suggests using post-it notes or an index card, but you're going to need a place for two piles. Then take each task and answer the following questions Go from task to task and ask yourself, Does this bring me joy or Do I like doing this one particular task? Am I good at this particular thing? If you answered yes to BOTH questions, put it in pile number one. If you cannot respond yes to both questions, put it into pile number two. Separate your collection into these two piles. Pile Number 1: Things that I like doing, and I'm good at Look at the items in this pile and ask, If I continue doing this thing will it help my podcast grow? Will it help me achieve my goal? Start two new piles. One will have all the items that will move you forward, and the pile of things you are good at and you like doing are things you are not saying no to, but not now. Pile Number 2: Things that I don't like doing, or I'm not good at Look at the items in this pile and ask, If I continue doing this thing will it help my podcast grow? Will it help me achieve my goal? If the answer is yes, then these are the things you need to delegate. Capturing and Organizing Your Thoughts 12:45 Brilliant ideas come at the most inconvenient times. I get great ideas in the shower. You NEED to capture these and organize them in a way so you can use them later. Here are some tools: Evernote: I use this tool. It's free (there is a paid version at $7.99 a month). I have a folder called SOP Ideas. I have a folder called "Marketing Crap" that is filled with all

We only have so many hours in a day, and today I'm starting a two-part series on being more productive. The first thing you need to identify is activities that take up your time and provide no benefits. Today I have five. Asking For Subscriptions Before You Deliver Value 2:11 The podcast audience may see this as a commitment. In the same way that I have test driven every car I've ever purchased, I think people need more than two minutes of your show before we start begging them to subscribe. Next week I'll be talking about some new software tools to help you be more productive and all of them have a free trial. They want you to see the value before asking you to spend any money. When you start off a show asking people to subscribe before they hear any content of value, you are more than likely wasting your time. Have you ever subscribed to a show because the host asked you to? Not me. I subscribe when I get really good content. Sending People to the Haystack That is Apple Podcasts 6:15 As a support person for Libsyn.com ( get a free month using the coupon code sopfree ) I have people asking why their show doesn't come up in a search. Some of it is the fact that there are over (as I write this in April of 2019) 700,000 shows in Apple Podcasts. Another thing to keep in mind is that Apple appears to display somewhere between 100-300 results and if there already 300 golf podcasts, or real estate, your show may not appear for the term "Golf." In some cases, your show may not appear at all. Example: The podcast "The Feed" by Libsyn doesn't show up when you type in the phrase "The feed" into Apple iTunes. The show does not appear. If you type Libsyn it does. Most directories give you a link to your show on their platform. Instead of sending people to Apple (and now Spotify) send them to YOUR WEBSITE where instead of sifting through 700,000 podcasts they have one to choose from and the only choice is if they should Asking for Reviews to “Help Us Be Found in Apple” 10:39 Reviews are social proof. That's it. They do not boost you in search results. Obsessing Over Chart Position 11:05 One of the things that made me worry about chartable.com when it came out is it would lead to people obsessing over chart position. It did. Instead of taking time to make WOW content, you're trying to figure out why you dropped two positions in the Brazilian charts. Focus on your audience, make great content, and make it easy to share and subscribe. Then do that consistently and you will end up on the charts. Upgrading Your Podcast Equipment 13:41 If it ain't broke don't fix it. If your audio sounds OK, and your audience doesn't have to keep grabbing the volume knob, chances are your audio is OK. While some podcasters obsess over boosting certain frequencies and talking about gear, for upgrading equipment to boost your audience would mean your audio was so bad that people tuned out. Most of us are not in that situation. Here are some examples of what can lead to really bad audio: Using the built-in microphone in your laptop Incorrectly using a blue yeti microphone (not a bad mic, it is overpriced, and without using properly can lead to really bad audio) Using one microphone to record multiple people. Audio that causes people to keep grabbing the volume knob. Check out My Gear Page Podcast Rewind 21:17 I appeared on Podlords with Jim Harold and My Perfect Podcast with Ryan Jackson Because of My Podcast 23:59 Brand from Florida Focus podcast shares how he used a voicemail from his Mother into his podcast that has now been shared with family and friends NAB Reflections I attended NAB last week with the Libsyn.com team and podcasting has radio's attention. While I was there I picked up a Samson MBa38 boom stand. This is about half the price of a Heil PL2T and still less expensive than the Rode PSA1 Work With Me Join the School of Podcasting or let me be your podcast mentor

So many people fear they will sound stupid or unprofessional but this is not something you need to worry about as even a show that is recorded live can be edited before being sent to your audience. Today I share some examples of the theories I used to edit my show Because of My Podcast: I'm Up For A Webby Award 1:49 Emily Prokop from The Story Behind podcast has been on the show before as she got a book deal "Because of her podcast" and how she has been nominated for a Webby award. PLEASE VOTE HERE Editing Your Podcast Will Make it Better 3:33 Mount Rushmore was once a mountain built of rock. Then someone editing it, and it is now a national memorial. There are movie editors, newspaper editors, book editors, etc. For me, I believe every podcast can benefit from editing. Today I share some examples and theories behind my editing decisions. Everything About Editing is An Opinion Some people do no editing, and some people will "over edit." Today I talk about my philosophies which are: Always remove low hanging fruit (and Um, or crutch word that isn't near any other words) ALWAYS Listen through the ears of your audience and ask if whatever you are listening to delivers value. Be careful about the curse of knowledge as it can leave your audience in the dark Most of my editing is me shaping my rambling questions into something a bit more focused In some cases, if a point is made late in the episode, you don't need it twice. If I have to zoom in to a very, very, very magnified level to edit the audio ( I call this "busting out a scalpel) I let it go. The goal of an interview is to make your guest sound good. In some cases, a backstory is given that is not needed. A pregnant pause can add additional emphasis to the communication Nobody wants to know how the sausage was made Editing Your Podcast Intro To Give You Clarity and Authority 22:30 Morgan Cole is a client of mine who does the Brightline Podcast. He gave me permission to let you listen to a call we did where we shaped his intro. You will hear where we shaved off quite of his into while still explaining what the show is about and who Morgan is (and why you should listen) Check out his show at https://brightlinepodcast.com/ Are you duplicating any content? Is your purpose and description clear (and jargon-free) You don't have to cram all of your details in the intro. Run Everything Through Your Target Audience 30:12 My church wanted to have a slogan "where the word is important." I explain how I felt this didn't connect. How Long Does it Take to Edit an Hour Long Episode? 31:30 I asked the Podcast Editors Club how long it would take to "De-Um" hour-long episodes. While it obviously depends based on how much a person um, says, um, and ya know, um, is an um machine. The quickest ranged from 90 minutes to three or four hours. Mentioned on the Show Big Podcast Book Big Podcast Website Red Podcast Podcast Talent Coach Podcast Review Show Podcast Rodeo Show (I can't believe what I heard episode) Podcast Editors Club She Podcast Kickstarter Work With Me Join the School of Podcasting or let me be your podcast mentor

David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book). David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Business Radio (a radio show syndicated across the nation that David turned into a podcast). I've been listening to updates about his book on his marketing podcast RED Podcast, as well as his Big Podcast show. Today it was great to talk to him now that the book is published. SPONSOR: NAB SHOW 1:27 Have a passion for podcasting? Attend the NAB (National Association of Broadcasters) Show April 8-11, 2019 to meet, collaborate and strategize with the world's most renowned storytellers. Learn how to grow audiences and revenue, create captivating content and meet with those who can take your vision to new heights. Register today at www.nabshow.com with code VEGAS for a Free Exhibits Pass. Your story will never be the same. A Talk With David Hooper Author of the Book Big Podcast 2:50 A fun conversation 4:55 Has Dave always been this curious? (Dave and David went to a very special location in Florida at Podfest) 8:13 The politics of getting guests 11:25 The power of the pre-interview 15:54 How do you get guests when you are new 17:22 How do you handle the "Dance in your head" when you are doing an interview 20:45 Dave recommends launching with 25 episodes, and I disagree 26:20 Are podcasters open to adjusting their show? 32:56 How long should my podcast be? 36:09 What was the thinking behind the RED Podcast? It's just so different... 39:07 Does he get flack for being so non-judgemental, or occasionally "Pushing the envelope." 41:03 Jeff Christy was a horrible TOP 40 DJ (hear his aircheck) 43:35 Media Training that Dave does with some television shows. 45:33 What other media training does Dave do? How to avoid the puke voice 50:00 The hardest and easiest parts of the book to write 52:00 The incestuous nature of podcasting 53:50 Did Dave have any imposter syndrome? Mentioned In This Episode Building a Better Dave Podcast Big Podcast Music Business Radio 28 Day Podcast Jumpstart Podcast Interviewing School Work With Me Join the School of Podcasting or let me be your podcast mentor

What is Your Crutch Word - How Did You Get Rid of It? Crutch words are we words we use when our brain can't come up with something to say. They are used to fill up silence that some feel is awkward. We all have them, and they are only an issue when they are used so much that it becomes distracting/annoying. Please realize that never having a crutch word may be impossible. Often we don't even hear them. So we have to start with identifying that we have a crutch word. When I asked you about your crutch words, here are the ones you are trying to avoid: Craig from Ingles Podcast is "So" and has lots of examples of what to avoid. Brad from The Cinema Guys podcast is "Like" as well as "So Anway..." Brenda from the My Tech Toolbelt Podcast "Is a Big Fan of..." as well as "Right" Darwin Dave from the Dealing with My Grief podcast "So" Tim From the He Said She Said Movie Reviews Podcast Arnie at the Football History Dude Podcast says "Dude..." Nina from Farm Food Health has lots of ums... Mark from the Resourceful Designer and Podcast Branding had a listener let him know he was saying Basically a ton. Mel From Beer with an Engineer has lots of ums, and so.... but turned it into a drinking game. Mike Dell from Podcast Help Desk and Podcast Help Desk News crutch words is "Anyway...." and he's just been pausing instead. Stephanie from the Expat Rewind has "soooo many..." Lee from This is Rammy finds himself saying "Obviously" Win from Ask Win finds herself saying "Like" Kim Krajci from Toastmasters 101 has some tips on how to avoid crutch words. SPONSOR: Alitu Web Based Podcast Maker It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too. Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode. The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best – talking about something you love! It can take an interview where each person records their side of the conversation, and it will combine them together (how cool is that?) Check it out at www.alitu.com check out this video How To Get Rid of Crutch Words Identify them Monitor your use of them Practice NOT Using them. This may include getting use to silence (that you can edit out) Try to figure out what is going on when you use it. Try to determine why you chose to use that word at that time. Next Month's Question: Are you paying for any part of your podcast process? If so how much, and on what? (not so much who you are using). I need your answers by 4/27/19 see my contact page for more information (you can upload pre-recorded files) Mentioned in This Episode Alitu web-based podcast Creator You Wanna Do What Podcast "You Can't Read the Label from the Inside of the Bottle." Where I Will Be April 6-11 National Association of Broadcasters Las Vegas June 8th Utah Podcast Summit Sandy, Utah August 13-16 Podcast Movement Orlando Florida September 8-10 Military Influencer Conference Washington DC October 17 – 18 DOYO Live Youngstown Ohio. Other Events You Might Want to Check Out She Podcasts Live: The Women's Podcasting Experience Podcast MidAtlantic September 6-7 Work With Me Join the School of Podcasting or let me be your podcast mentor

I got an email from someone struggling to start their podcast, "The biggest issue I’m dealing with is psychological: the show is not coming together in the format that I really wanted—and at this point there seems to be nothing I can do about that— but that, combined with fear, uncertainty, and doubt, and the inevitable self-comparisons to what others are doing as well as my own personal expectations has quite frankly got me a little bit paralyzed. It’s like I’m on the firing line, I’m locked and loaded and I’ve got a good site picture, but I just can’t get myself to pull the trigger because I’m afraid of the kickback." I've mentioned in the past how to Overcoming Imposter Syndrome and the story of Monica Rivera, and today I want to talk about how it feels to podcast. What Does it Feel Like to be a Podcaster? Excited By the possibilities Frustrated When computers decide to be, well, computers. Smarter When you figure things out Nervous As you are learning new things, and getting outside of your comfort zone. Confident When you publish your first episode Frightened When you realize everyone can hear your show. Humbled / Shocked When we inspire someone or affect someone. Normal When you find out you’re not the only one who thinks this way. Safe Because you are surrounded by people similar to you Amazed At the opportunities to that come your way, the people you get to speak Mentioned in This Show Overcoming Imposter Syndrome Episode Monica Rivera The Nudge You Need Podcasting in America The latest edition the Edison Research Infinite Dial was published. Here are some insights: 70% are familiar with the word podcasting ( 197 Million people) 51% have listened to at least one podcast ( a 7% jump) 32% listen on a monthly basis (up from 26%) 22% listen on a weekly basis (up from 17%) 17 million more people are monthly listeners than last year. 14 million more podcast are listening Work With Me Join the School of Podcasting or let me be your podcast mentor

Podcast Industry Leaders Gather in NYC I attended the On Air Festival in NYC in New York City where what some might describe as "Procasters" were in attendance. When I went to talk to people instead of finding people who spoke into microphones I found: Producers Editors Writers and I was amazed to find that: Some episodes of Radiolab take up to two years for ONE episode Missing Richards Simmons took one year to produce You can create an entire season of a podcast using 5% of the budget of a TV pilot. Advertisers want more stats even though podcasting is providing more data than they've ever received. Start With the Story Dan from Sporkful had a great talk and explained how it took him nine years to make his podcast his full-time job. Kristen Meinzer from By the Book podcast (which reviews self-help books) explained how she took a book review and worked a story into it. Special thanks to Monica Rivera from the You Wanna Do What Podcast for being my tour guide SPONSOR: Alitu Web Based Podcast Maker It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too. Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode. The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best – talking about something you love! It can take an interview where each person records their side of the conversation, and it will combine them together (how cool is that?) Check it out at www.alitu.com check out this video Mp3 Chapter Marks I mentioned how I started adding chapter marks in the mp3 file, and I wasn't sure if any apps even used these chapters. It turns out there are more software titles that recognize these than I originally thought Overcast used them (and not much else). It turns out that MP3 chapters can be displayed with Instacast, Overcast, Downcast, Podcat, Pocket Casts and iCatcher!. On Android you can use Podcast Addict, which supports chapters in all file formats (MP3, M4A/MP4, Opus, Ogg, etc.), uPod to display chapter marks with URLs and images in MP3 and MP4 files, the open source AntennaPod supports chapter titles with URLs in MP3, Opus and Ogg Vorbis files and Pocket Casts supports MP3 chapters. Apple Has Too Much Power? With Apple threatening (and then rescinding) to pull people from Apple podcasts some people were really upset and stated we should take steps to remove Apple of it's power. I've been around long enough to remember podcasting before Apple added podcasts to iTunes, and that gave podcasting a boost in the arm. When they added the podcast app to be native to their operating system. Yahoo, Microsoft, Odeo, Google (multiple times) have created and deleted a podcast directory. With Spotify spending a TON of money, I say if you want to "topple" Apple I have a two-word plan: STEP UP. Don't create software that doesn't have half the power of the current leading titles step up and provide all the current features AND THEN SOME. Create something that makes it easier for the listener (Which is what Apple did). For those that think Apple has too much power, feel free to remove your show from their directory if you hate it so much. Apple is giving best practices on how to get the most out of their software and they are complaining. Back in 2012 some consultants came up with a "file for download only" strategy that was REALLY STUPID in 2012 (and just Hideous in today's terms) and Rob Walch from LIBSYN said, "This is a bad way to use LIBSYN," and some people didn't listen. Those are the people I am helping today and they say, "Wow, I didn't realize I was missing so much syndication...." Apple is giving us suggestions on how to use their software, and some people are going to listen, and some people are not. Question of the Month What is your crutch word, and what did you do to get rid of it? Contact me and let me know (Preferably in audio format) Work With Me Join the School of Podcasting or let me be your podcast mentor

I was on the Podcasters roundtable with Ray, Bandrew talking burnout. We talk about The Signs of Burnout The Sources of Burnout Solutions to Burnout SPONSOR: Alitu Web Based Podcast Maker It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too. Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode. The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best - talking about something you love! Check it out at www.alitu.com Mentioned in this Episode 660 Video of A Star is Born being filmed Bandrew's YouTube Channel Ray's Podcasters Studio Podcast Podcasters Roundtable Podcast Bandrew Says Podcast

Podcast Pet Peeves 2019 06:13 A peeve is defined as "a source of annoyance or irritation." Today we are talking Podcasting Pet peeves, but not just pet peeves but your TOP pet peeves. When you listen to a podcast and you hear this you reach for the unsubscribe button. Contributors: Stephanie - Ex Pat Rewind at stephfuccio.weebly.com Jonathan - Weekly Awesome Scott McCarthy - Moving Forward Leadership Bill from Youth with a Mission Trish - Honest Nurse Podcast Scott - What Was That Like? Issa Fears and Desires Brian - Conspiracy Theoryology Emmanuel Laroche - Flavors Unknown Anna Seawalt - Authentic Parenting Podcast Marc - Resourceful Designer Justin - Optimal Living Daily Laura Reviews and Randomness Matt - The Author Inside You Scott – Code 3 Podcast Moxie – Your Brain On Facts Brian - Engaging Missions Ryan - My Perfect Podcast Win Charles - Ask Win C.L. - Plantrama Your Podcast Consultant - NEW SHOW 2:00 I launched a new show in January for those who want to learn about podcasting in bite-sized chunks. It's called "Your Podcast Consultant" and you can find it at www.podcastconsultant.com you can subscribe to the show in Apple or Google, Spotify Episodes include: Why start a podcast How long should my podcast be? How to overcome your fear of technology Starter Podcast Microphones How do I pick my subject? 9 Strategies to get on other podcasts Update on Anchor Advertisers 43:24 In the past when I created three test shows on Anchor, the only sponsor I was offered was Anchor (so what was described as a way for Anchor to make money, seemed to be yet another way for Anchor to lose more money). I mentioned this in an article and video I created. When I logged into my Anchor Sucks (IMHO) show, I was surprised to see that Squarespace and the Black Tux wanted to sponsor a show that only had 70 downloads. Black Tux is .02 per downloads. Squarespace is .0175 per download and Anchor is .01 per download. If I included all three (which would mean a minute of 90 seconds of ads in my show) I would make almost .05 per download. Assuming an audience would sit through so many commercials. A show with 150 downloads would make $7.13 per episode. Work With Me Join the School of Podcasting or let me be your podcast mentor

As valentines was this week so we have a special edition of "Because of My Podcast," and speaking of finding things, today we talk about some tools to help you be found in Google. Because of My Podcast We Found Love: John Bukenas from Audio Editing Solutions is dating Samantha from I Shake My Head With Lisa and Sam Chris and Krissie from I Am Salt Lake share their story of dating, marriage, and BABIES! Jeremy from Podcast We Listen To and Dina Marie from the Twisted Philly podcast Podcast Rewind: Podcasts We Listen To I appeared on the Podcast We Listen To podcast talking about my show and the early days of podcasting. This podcast also has a great Facebook group filled with podcast listeners, but it's NOT A PLACE TO PROMOTE YOUR SHOW (this group does that). I Was Wrong About M4a Files 13:57 I published an article on the Podcasting Busines Journal website and mentioned how mp3 files are more reliable then m4a when it comes to pressing play. In the past, I've seen m4a files just spin and spin and not play in Apple Podcasts. When I went back to see if this is still true, it's not. Free SEO Tools To Help You Be Found in Google 18:11 As the search in the podcasts app chokes on the huge amount of shows coming into the podcasting space, there are times when it seems you just can't be found. So if you've done all there is to do, another strategy is to make sure you can be found in this other tool that helps people be found called Google. I've taken SEO For Podcasting by Daniel J Lewis SEO Courses from Yoast Podcast SEO Marketing from Ploymash (Juergen Berkessel ) Tools I've Added and Started Using Monster Insights Wordpress Plugin that allows you to see Google Analytics in Wordpress. Neil Patel's Ubersuggest Domain Authority Checker Another great suite of tools is Mongools SEO Suite Question of the Month: What is your TOP Pet Peeve? You can only pick one. Please send them in by 2/22/19 Alexacast For Sale 31:26 I've come to the conclusion that I can't continue (or in this case bring back) the Alexacast. This is a show about the Amazon world, and especially what is happening with Alexa. If you'd like to take this show over, please contact me. You'll need to pay for your media hosting and web hosting. I prefer you host it at www.coolerwebsites.com Podcasting For Fun 34:00 Just a reminder you can podcast for fun. You do NOT have to make money with a podcast. Work With Me Join the School of Podcasting or let me be your podcast mentor

Spotify Buys the Best and Worst in Podcasting Spotify bought Gimlet and Anchor. Does this have any effect on "Joe Independent podcaster?" not immediately, but it is a big company, with big pockets, who will spend money to promote podcasting (and that's is a good thing). As for Anchor, I will be making a video to explain the many things wrong with that system in the future. Spotify my want their money back. She Almost Quit Her Podcast 8:39 For nearly two decades, Carolyn Cole was a Fortune 100 and Fortune 200 Senior Company Trial Attorney. In that role, she worked with over 10,000 clients, witnesses, and experts, for over 25,000 collective hours. Today, Carolyn make the case on behalf of your life, business or career dreams – happiness too. A while ago Carolyn contacted me for some one on one coaching. She was ready to quit. She had heard that the way to have podcast success is to launch with a boatload of episodes, ask people for rating and reviews, and get into New and Noteworthy. She had followed the "recipe" but it hadn't worked and she was ready to quit. I told her not to quit, that podcasting takes time to build up her audience. It's a marathon - not a sprint. She didn't quit. Check out her show at www.boomtank.com In our talk you will hear: How she almost missed an opportunity with Steve Harvey How her show and tagline have changed since she started How she used her podcast to boost her business How networking with your local chamber of commerce can help you How 250 Devoted people can work. How "being small" allows you to do things "bigger" shows don't do. Behind the scenes of working with larger companies The Lessons of editing your own stuff How her audience has changed over the years Why Millenials should be podcasting There is no such thing as a "small" podcast The best and worst parts of podcasting The book "How to be a Power Connector" help to change her life Rode Is Giving Away 150,000 in Podcasting Prizes 43:41 Submit a 2-minute podcast and enter a chance to win 150,000 worth of podcast equipment. Check it out at www.myrodecast.com Question of the Month: What is Your TOP Podcasting Pet Peeve? Record your answer and email it to [email protected] Or go to my contact page (please put "February Question" in the subject line). I need your answer by February 22nd, 2019. Work With Me Join the School of Podcasting or let me be your podcast mentor

Last week we spoke about making sure you have great content, today we have tips on building your community. Because of My Podcast - I've Got press Passes to the On Air Festival On-Air Fest is advancing the culture of audio. We bring together an expansive range of emerging and established voices to explore the creative possibilities of sound. Across multiple spaces in Brooklyn's Wythe Hotel, over 100 talent will share innovative ideas and showcase new work. Join us for a weekend of intimate conversations, performances, art installations, listening parties and live podcasts. FEB 28-MAR 3 2019 BROOKLYN, NYC Building Community - Starts Slow, Takes Work, and Then You Have 1000 Members Jeremy Enns is the Storyteller In Chief of podcast agency Counterweight Creative, fearless leader of the Cut The Bullshit Podcasting Community, and creator of the Podcast Power Pack. He loves the outdoors, long distance cycle touring, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Is there BS in the podcast Space? How do you grow your community? There hasn't been much moderation needed in his group Set rules and ensure people follow them He was working with Women's health world and noticed how well this niche networks together Podcast Power Pack A collection of 20_ contributors who are combining all their products and selling them at 90% off on February 25th - Friday, March 1 The Podcast Power Pack is a collection of some of the best online courses, eBooks, membership communities, digital products, and software. The pack is designed to help you refine your process and grow your podcast in 4 key areas. check it out at www.schoolofpodcasting.com/podcastpowerpack Mentioned in this Episode Join the Newsletter for bonus content and automatic show note delivery School of Podcasting Newsletter Podfest Multimedia Export in March Win 150,000 worth of Podcasting Gear From Rode See https://www.rode.com/myrodecast This interview was recorded using Squadcast the best way to record remote interviews Work With Me Join the School of Podcasting or let me be your podcast mentor

Before you start promoting your show, how do you know if it's good? How do you know if it will connect with your audience? Ready to Start Podcasting? Imagine you want to start a lawn mowing business and the only way you know how to cut the grass is one blade at a time. That's how I felt about my podcast until the coaching session I had last night with Dave Jackson. I'm Zita Christian host of Ritual Recipes. A podcast filled with practical magic to nourish your inner life. I had a coaching session with Dave Jackson last night. He used a screen sharing technique to walk me through the problems I had with my podcast and with my gear and with my website. I am not technically savvy, and that's putting it mildly. But with Dave, that's not a problem. The man is a born teacher. His approach is clear. His attitude is always encouraging and above all, and at least for me, he's patient. So I asked you do you want to start a podcast? Do you want to fix the one you have? If you answered yes to either one. Get the kind of help that will make a difference. Work with Dave Jackson. Give your podcast a real chance to succeed. Zita Christian Ritual Recipes moonriverrituals.com How Do You Know Your Show is Good? According to Jay Soderberg, great content contains the "Three E's" Entertain, Educate, and Emotional (leads to engagement). I've always said contact that you can't get any place else is always a boost (which I guess would fit in under educational) I posed this question to a few people: Participants Jay "Podvader" Soderberg from Next Fan Up Jayson Sacco: The Ankylosing Spondylitis Podcast Lee Silverstein: We Have Cancer Andrea Klunder: The Creative Impostor Natalie Eckdahl: Biz Chix Super Joe Pardo: Business with Super Joe Pardo David Steele: Steele Empire Gene Monterastelli: Tapping Q and A Podcast Jeremy Ends: Podcast Powerpack Darwyn Dave: Dealing with My Grief You NEED to connect with your audience wherever they are. Quit staring at the Apple podcast charts and focus on your audience (which leads to you moving into the charts if done consistently). Realize what works for one podcast does not mean this will work for your show, so you may need the courage to try something new. Natalie uses coaching calls as part of her show. Lee changed the name of his show from The Colon Cancer Podcast to "We Have podcast." Gene and Natalie have VERY SPECIFIC ideas of who they want listening, and how they will gauge success (and it has nothing to do with rankings and reviews). Jeremy has helped clients who are happy they tried surveys. Andrea helps people define who their target audience is. When you know who your target audience is, and you understand the goal of your show, you can start to chart a path between the two. Mentioned in this podcast Google Forms Type Form

2019 Prediction I see more and more people getting into podcasting who Want to spend zero money Spend very little time on creating content Make large amounts of money - quickly My prediction is 98% of the people who get into podcasting for the SOLE reason of making money fast will quit and say podcasting does not work. This episode is to educate you with knowledge so you can make an educated decision. Keep mind, you DO NOT have to make money with your podcast. Many, many, many podcasters do it for the love of the topic. Because of My Podcast: Emily Prokop Will Be on TV 1:50 Emily Prokop from The Story Behind Podcast and EPodcast Productions has had "Because of My Podcast" Stories in the past (as she got a book deal). Now because of her podcast (which brought her a book deal), she is going to be on Inside Edition. How cool is that? Congrats Emily Update on Rode Rodecaster Pro 4:10 Last week we had three people share their insights into the Rode Rodecaster Pro, and I had not tied the unit into Skype yet. I agree when you use the phone, it sounds like, the phone. I had Jonathan Bloom from Weekly Awesome and Miss Ileane Smith join me on Ask the Podcast Coach via the wired TRRS cable, using Skype and out sounded much better. Johnathan was on Skype in his phone and Ileane was using an ATR2100 and sounded awesome. The Potential Harm of Launching Your Podcast With a Patreon 7:28 While I realize that starting to promote a patreon account the minute you start podcasting may seem like a great idea, my worry is this is another criteria (like your download stats) to gauge your process. I'm not saying it's wrong, but I want you to go into this with your eyes wide open. How Do We Get Sucked In? There are people on patreon making thousands of dollars a month. In the same way, that ice skaters, musicians, comedians, and athletes make their craft look easy, so do these podcasters. You talk into a mic, ask people for money, and watch the cash roll in. Nothing could be further from the truth How Do You Feel About PBS Pledge Drives? Think about how you feel when watching a PBS pledge drive. You’re enjoying the smooth tones of James Taylor as you reminisce about the first time you heard this song on the radio. The memories make you feel warm and then BOOM! We need some money. If you don’t have a relationship with PBS, (and found this while channel surfing) I’m going to bet these interruptions are quite annoying. Without a relationship, pledge drives make you want to change the channel (at least for me it does). So does this mean that your pledge drives in the early days of your podcast is a bad idea? I guess it all depends on how entertaining and creative you are in asking for support. Things To Consider As a New Podcaster While launching with a Patreon campaign allows you to practice your pitch, and gets your audience used to hearing your pledge drive in episodes, there are a few things to consider: You may find yourself focusing more on your Patreon rewards instead of focusing on making great content that inspires your audience to tell a friend. You can practice your pledge drive pitch in the basement. You don’t have a relationship with these your audience and yet you're asking for a favor. Unless you organized a focus group, you may not be delivering value (and yet you are asking for value in return). Your Mom is not a focus group. If you are doing great you can expect 3% of your audience to join your campaign. If you have 100 listeners this means you MIGHT get 3. According to graphtreon.com in January of 2019: 704,041 creators received a total of $1,512,275. That's a little over $2 per patron. The lack of patrons can damage your attitude and make you want to quit your podcast. If your sole reason for starting your podcast was for quickly getting money, you should stop. The Pressure of Patreon 20:20 Jordan Harbinger gave up being a lawyer to do a podcast where he interviews people and talks about communications and social dynamics. On Friday he answers questions from his audience. One other thing, Jordan gets millions of downloads for this show. A listener of his was having a hard time finding the courage to launch his content. The person was already worried about the business side of his content, and he had been sitting on it for two years. Jordan brings up a great point of the pressure of running your podcast as a business right out the door. That pressure could hinder your creativity, affect your attitude in a negative way and hinder you from creating a great show that will attract an audience. Keep in mind, no audience - no money. With this added pressure, the podcast might not be fun. Also, keep in mind when you first start out you're not going to be as good as you will be in a few years. He brought up a great point about how easily we can talk to people we would normally be attracted when we are in a relationship. Why? No pressure. He explains that when he first started he just liked talking about it to his friends. Tha

The Rode Rodecaster Pro has caught the attention of many podcasters, and some have pulled the trigger. Jim Harold (Paranormal podcast) and Jeff Bradury from Teachercast have purchased the unit. I want to thank Rode for shipping me a unit to play with. Their first impression was amazing. Is It Worth the Money? If purchased a four channel mixer a popular mixer is the Behringer Q1202USB is $119 A Mackie Headphone Amplifier is $40 A Jingle pallet can cost you $10 (Backpack Studio on iOs) but you'll need a phone or a tablet A portable recorder at its cheapest is $119 for a Zoom H1N The Aphex processing would cost you $345. Total Price: That would be $120+40+10+120+345 = $635 The Rodecaster Pro clocks in at $599 and you avoid all the cabling all over the place. You don't have to learn about "Gain staging" and if you're using a half decent microphone, you're going to sound great. Spec Sheet PDF Quick Start Guide Jeff Bradbury of Teachercast 9:51 Jeff Bradbury from the Teachercast loves his Rodecaster Pro Jeff had a situation where he needed to interview someone over the phone and it turned out great. Jeff points out that if you're using something external for mix-minus, you might hit a snag He also wishes it came with a Micro SD card. He has worked with it on Skype and Zoom. Jeff is using a Mac If you're a teacher, check out everything Jeff has to offer at www.teachercast.net Jim Harold From the Paranormal Podcast 14:21 Jim Harold has been podcasting since 2005 and produces the Paranormal Podcast, Campfire, Crime Scene along with being the author of many books (all available at www.jimharold.com ) Jim loves the ease of use and enjoys having a noise gate to cut out room noise when he's not talking. He really loves the sound the unit is producing. At the time of the recording, Jim had used it for 4-6 new episodes. Jim has used a Sound Devices Mixpre-3, and a Zoom L12, but really loves the sound he is producing with the Rodecaster. Jim also records a show with his wife called Soulmate Stories and it makes it super easy to pull in people who want to share their stories check it out at http://www.soulmatestoriespodcast.com Jim also hopes in the future there is a way to access recording without having to take the micro SD card out. Jim is also on a Mac. Jim also feels that while he doesn't miss having separate tracks for each person, it would be nice to offer this option in the future. Dave Jackson's Rodecaster Review First of all, I was blown away by the package that was sent to me from the Rode people. This was my first interaction with this company, and I'm not sure I've experienced such a great first impression. I love that you can configure this in minutes. You simply pair the unit with your phone and you're off and running. I used it on Saturday for a live show using Google Hangouts and also on a Group Coaching call using zoom.us and while Rode says it's not set up for the USB to be "mix minus" it appears to work. I like that you can reset the timer if you make a flub and want to start again without stopping the recording. I love the built-in headphone amplifier (don't miss the 3.5mm on the front if you are flying solo). I have my headphones plugged into one, and my studio monitors into another. I am having a slight playback issue (I'm the only one of the three using a new Windows machine). I also hate the MicroSD Card and would love to drag and drop the files to my computer without having to take the card out. I wish there was a pause button so if something goes wrong you could pause the recording. I also wish there was a pause on the jingle buttons so if you wanted to stop and comment on something and then resume your could. In my tests using the TRRS cable made myself sound better to the caller, but decreased their volume. The blue tooth option made the caller louder, but I sounded "not as good" to the caller (but still usable) While Dave doesn't miss separate tracks (but admittedly he is interviewing podcasters who have decent audio quality) he does wish there was a tad more control over the tone. A Weird Playback Issue on Windows 46:18 I had a weird playback issue that apparently does not go into the recording. It is somewhat like a "buzz" that only I hear (not the people on the call. As I just recently got my unit and started putting it through the paces I am the only person I know having these issues. I have contacted Rode support to see if there is something on my end. I have found that whatever program I'm using if I temporarily switch what I'm using for a microphone it goes away. Microphone Shootout The Rode Procaster vs the Electrovoice RE320 52:54 The Rode Procaster has a very warm sound to it. While I didn't have a pop filter on it, but not talking directly into it I had no popping issues. The RE320 has a nice clear sound and really there is no bad choice here. For me, I've been using the RE320 for years. I enjoy the clarity, and the tone doesn't seem to change much if I get close to the mic. The Rode

This is another episode where I share some of the "mistakes" that I see people are making in the podcasting space. We need to focus on our audience, not the technology. There are times when we focus on the technology because you are using the wrong tool. Here are things some thing that may be burning you out, wasting your time, and stopping your podcast from being successful. Sometimes Obsess Over Details that Don't Effect Our Episode As a tech support person, I see people obsess over details that will have little or no effect on their episode or podcast growth. I want to know how many people listened in Mongolia on December 12, 2017. Unless you're going on tour, why? The music in my add is of beat The video on Facebook that NOBODY is watching more than 2 seconds. Using The Wrong Software to Create Your Podcast I often refer to this as painting with peanut butter. When you use the tool for the job, you make creating your podcast a hassle and you are likely to get burned out and quit. If the tool you are using to create your audio doesn't allow you to create an mp3 - it's the wrong tool as you will have to use a different program. I see people who use the wrong software go to Facebook groups trying, and trying to make a square peg fit in a round hole. I recommend Hindenburg Journalist (I use Pro), Audacity, and Adobe Audition. I'm not saying all video programs are bad, but they need to be able to export as an mp3. If you need help turning a WAV or AAC file into an mp3 I've got a free tutorial for you. Troubleshooting Trying to Get Something Bright and Shiny For whatever reason, I could not use Belive.tv. My computer would lock up. I had tried a couple of things, but it would always lock up. Again, this was not their problem, it was a problem with my machine. I could have wiped my computer clean, and reloaded all my software, backed up all my files and spent a TON of time. This is where you need to ask FOR WHAT? Lower thirds on my video, and video switching. This is where you need to ask a question, has my audience asked for the feature I'm trying to add? Is this really something that is going to help me grow my audience? Missing the Off-Ramp to Happy Town There are times when you want technology to work, and it doesn't. Then someone alerts to a solution, but you don't like it. Instead, you decide to go back and bang your head against a wall. Different platforms like Facebook, LinkedIn change how they handle podcasts on a somewhat frequent basis. You want it to work one way, but it doesn't. You can manually post to any of these places taking the same steps. You found success - follow it. Maybe you're trying to do something and it won't work with Safari, but it would work with chrome. Instead of using Chrome you decide to band your head against the wall using Safari. You just discovered a solution. You can move forward using a new tool, or troubleshoot Apple's product for free. Working Outside Your Zone of Genius I spent some time playing with the Divi WordPress theme on one of my sites, and I hit some issues that is probably with the Media host. It might be a problem with some plugins. I am working with the tech support team, but web design, in general, is not my best skill, and it might make more sense to let an actual web designer take over, and then let me maintain. Confusing Activity with Productivity I was spending hours listening to podcasts about podcasting that were not bad shows. However, I am blessed with my students, my audience, and lots of contacts in the podcasting space. With this in mind, I'm not learning anything from these show. For the investment in time, I'm not learning anything that I can share with you. Meanwhile, I'm reading books that have me thinking, and coming up with new ideas for episodes. Creating Garbage Audio to be Cleaned Up Later If you are doing a podcast with Interview is have the potential guest record something and send it to you. This will help separate the good from the not so good. If this is not a strategy you want to follow I would urge you to make sure the quality of the recording is the best you can get. Recently I've been having people with what we call "Popping P's" where they have the microphone positioned in the wrong place. If you have this situation, stop the interview and have them reposition the microphone and save "Happy Peanut Butter" if they can do that without causing a pop (technically called a "Plosive") then you are good to go. It not, you or your editor has a long day in front of them. Think Long Term I realize that some of the things we mentioned today cost money. Everything in life will be paid for in one of two currencies: time or money. While I could take the time to brush up on the Web Design skills, it might be smarter to pay someone. It might take money (although Audacity is free) to buy the right software (or to buy a pop filter). Most of the ideas here are based on two things Focus: Know the audience Action: Take steps to serve them and de

Sponsor: Focusrite [1;23] I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. My Favorite Podcast Is 2018 CLICK HERE for a PDF featuring expanded descriptions and links to all the shows mentioned Thanks to everyone who sent in their submissions. These are in no apparent order: 2:57 My Dad wrote a Porno - Sent in from Anna Seewald from Authentic Parenting - Parenting From the Heart 4:44 Assumptions Podcast (with an Atheist and Christian co-host a show ). Sent in from Alexander from Dear Subjects (help Alexander build the new nation 5:32 Hardcore History Sent in from Arnie Chapman the Football History dude. Learn about the history of foot 6:57 Films on Trial (which has great debates, and is very unique) -Sent in from Brad of the Cinema Guys (they love movies!) 8:13 The Nolecast: Florida State football analysis - Sent in from of the Brandon of the Florida Focus Podcast ( A College Football Podcast) 9:26 The Art of Manliness - Sent in from Chris Nesi of the House of Ed Tech Podcast (changing the way teachers teach ) 10:43 Imaginary Worlds ( Sci-fi genre narrative ) Sent in from Dave of the DC Onscreen podcast (A podcast about the DC Universe, specifically on screen) 11:49 Meet the Holifields ( a great, fun, entertaining behind the scenes of a married couple) Sent in from Eliquitie of the Travel Gluten Free Podcast (Enjoy Food, Enjoy Travel, Enjoy Life ) 13:29 The Model Health Show (variety topics in addition to fitness)- Sent in from Ernie of the Snooks and Lovey podcast (insights into a new married couple) 15:10 Crime Writers On (cause Haley just wanted more Serial talk) - Sent in from Haley Radke of the Adoptees On Podcast (Where Adoptees Discuss the Adoption Experience ) 17:49 Cliff Ravenscraft Show Sent in from Josh of the Corner Cutters Podcast (all about Solving the Rubik's Cube in record time 19:04 Dave predicts Cliff will be a life coach back in 2014 20:00 The Remnant with Jonah Goldberg Sent in from Josh of the Saving Elephants Podcast ( conservative values with a mercifully modern twist ) 21:39 Bill Bur's Monday Morning Podcast (it makes Josh laugh, best ad reads ) - Sent in from Josh Liston of the On the Bubble Podcast 23:39 Jody Mayberry Sent in from Josh Rivers of the Podcast Experiments Podcast 25:28 The Feed the Official Libyn Podcast -Sent in from Justin of the Optimal Living Daily (The Best Blogs Narrated for You Daily) 26:27 The Big Story ( In Depth look on Canada, in quick chunks) Sent from Mark Des Cotes of the Resourceful Designer Podcast (helping graphic artists/ web designers) 27:28 Uncivil Podcast ( an amazing mix of storytelling and conversation) Sent in from Mark Shapiro MD of the Explore the Space Podcast (Examining the interface between healthcare & society) 28:52 The Newsworthy (a great short podcast with the latest news) Sent in from Matt Rafferty of The Author Inside You Podcast (encourage authors to write and publish their first book). Hear Erica on Podcast Junkies 29:58 Reply All (a show about the Internet) Sent in by Max Prescott from of the Aviation News Talk Podcast (General aviation podcast) 31:11 Free Field training - Sent in from Mike Wilkerson of the What Cops Watch Podcast (Go behind the badge). Hear the review of What Cops Watch on the Podcast Review Show. 32:40 The Bill Simmons Podcast - Recorded when Monica Rivera from the You Wanna Do What? (giving you the nudge you need) guest hosted on the Ask the Podcast Coach. 35:37 Philly Who? ( Amazing Interviews from Philadelphia People ) Sent in from Miss Ileane Smith of the Ms Ileane Speaks Podcast ( great social media tips) Ms Ilean might check out Twisted Philly 37:54 Online Marketing Made Easy (Amy Porterfield) Sent in from Natalie of the Unreserved Wine Talk. 40:00 Without Fail Sent in from Randy Cantrell of the Grow Great (short business advice delivered daily)) and Leaning Towards Wisdom Podcasts. 41:20 The Jeff Ruebin Jeff Ruebin show ( unique guests with great discussions) Sent in from Sandy of the <a href=...

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy. Where I've Been: 2 Minute Tips Podcast 1:40 I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen My Favorite Podcast Question of the Month 2:37 If you'd like some exposure for your show it's super easy. Send in your answer and give the following information You #1 favorite podcast (only 1) Where can I find it (website) Why is it your favorite Your podcast (if you have one) Where can we find your show? What is it about? See www.schoolofpodcasting.com/contact Deve Chessen Behind the Scenes of Launching a Book 4:16 I interviewed Dave Chessen for my More Podcast Money podcast, and in listening to the episode I felt you would appreciate it because: Many podcasters at events have mentioned writing a book There are plenty of strategies that align in both launching a podcast and launching a book In this interview, you will hear: Planning with the end in mind Tips on getting good artwork/book cover on a budget The importance of editing How podcasting has helped his brand How much you can expect to spend on launching a book Check out Dave at Kindlepreneur.com and his Book Marketing Show amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Kindle Keywords article Great Podcast Starter Kit Q2U Podcast Pack 28:28 If you are looking to start a podcast, this is a great package. Cardioid polar pattern is effective in minimizing noise and off-axis audio that can cause feedback. Frequency response of 44.1 / 48 kHz, 16-bit resolution. Low-latency headphone monitoring w/ a level control. XLR and USB outputs to record to Mac or Windows-based computer while at the same time connect to a mixer, preamplifier, or PA system. On/Off switch controls both USB and XLR audio outputs. Microphone is plug and play requiring no driver installation. Practical & necessary accessories like a mic boom arm that offers 28" of arms reach, a pop filter that softens explosive sounds, & more in the bundle. All this for $105. If you bought similar items Samson Q2U Microphone $59 Boom Arm $54 Headphones $35 Windscreen $3 Pop Filter $10 Total would be $161 (You save $56) Check it out As an Amazon Associate, I earn from qualifying purchases The Software on Dave's Computer 32:02 Adobe Audition Hindenburg Journalist Pro Evernote Chrome Firefox Camtasia Podcast I Will Be Loading On My New computer Audacity Mp3 tag Skype Zoom iTunes Droplr Izotope Media Info Backblaze MP3 Skype Recorder Reflector 3 Rescue Time Sony Sound Forge Spotify Title Analyzer Headlinr Pro Auphonic Mentioned In This Episode Kindlepreneur.com amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Long Tail Pro Software Beaver Builder Software Divi Theme Free Baby Steps Podcast Course Jim Harold Free Headline Tools Work With Me If you are ready to start a podcast www.schoolofpodcasting.com/start If you need a podcast mentor see www.schoolofpodcasting.com/workwith me

Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater. Sponsor: Focusrite 2:53 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts). He has taken his show on the road. Here is what it shows when you go to buy Dax Shepperd Tickets: Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert. His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out. Tips and insights from Troy 4:37 Start on time Maybe have some sort of playbill so people know what to expect The warm-up act was great It was cool that the band customized the music basic on the location Dax was uber-prepared and next lost control of the conversation He provided a story that he told the audience he won't include in the podcast You Could Do an Online Event With Two Simple Tools Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite. Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free). Ticketleap is another option for ticketing Holding a Local Event 17:55 David Hooper has a history in the music marketing business and held many events. I love both his Big Podcast and Red Podcast. He recently has stepped into the podcast world and has already held two events for podcasters (and has a 93,000-word book coming out in 2019). I've known Dave over a decade (and have appeared on his Music Business Radio show on the radio/podcast). Here are some tips from Dave Early bird sales can boost sales Make sure the event fits in with your brand especially when choosing a venue Ask your network for suggestions on a venue Some places you may get for free on off nights (like Tuesday) You need an agenda. Don't "Wing it." You will probably bring in a PA system sooner than you think. Make sure there is plenty of time to give attendees a break (food, bathroom, etc) if its a full day event People appreciate a slower pace than cramming too much content into the vent. Behind the scenes of his Nashville event. Lots of good bloopers at the end of the show from out talk The Question of the Month: What is Your (ONE) Favorite Podcast And WHY? 44:30 I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following: The name of the show (ONLY ONE) The website of the show What it's about Why you like it Then provide the same about your show (name, location, and what it's about). I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put “December question: in the title Work With Me www.schoolofpodcasting.com/start www.schoolofpodcasting.com/workwithme

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts. The question of the Month What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it) For more information see www.schooolofpodcastin.com/contact Dr. Ryan Gray of the Medical School Headquarters Podcast 4:17 Ryan is currently publishing seven different shows 6:55 Start a website with a positive vibe to help medical students 7:55 He was nervous about starting and waiting six months to launch 9:30 How by starting too broad he rebranded his show 11:00 What enabled him to transition from Doctor to Podcaster? 13:45 How he sought out companies that had content that fit his audience 15:28 How he goes about adding a show to his network 17:40 How his sales pitch is not a sales pitch 21:34 How many shows is he planning on launching 23:13 How much of the day to day stuff is he doing? 24:58 What are his first two employees are doing? 26:14 How he had made lifestyle choices to make this work A family that podcasts together stays together 28:10 Ryan also has three books and he shares how he put them together and worked with Morgan James Publishing 30:10 Ryan's Advice to people wanting to follow in his footsteps but in their niche 32:00 Ryan's Experience with NFC Chips (Dave had found some on Moo.com, there are programmable card on Amazon) 33:40 Promoting his podcast at events 35:50 His biggest success and his biggest failure 37:50 Biggest mistakes new podcasters make How do you build an audience - one person at a time 39:25 Has he ever missed an episode? Main Takeaways He start by first providing value to his audience - not money, not downloads He does things other people don't (engages people at his booth instead of staring at his phone) His wife supports his plan, and now he is supporting hers. For more on this needing support see the "Three Things Every Podcaster Needs" episode My WordPress Updated to 5.0 HELP! 43:20 If you're website updates automatically you can install a plugin called "Classic Editor" that makes the new version of Wordpress look like the old version of your website Work With Me

Because of My Podcast: I Get to Talk to NFL Players 1:30 Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience Sponsor: Focusrite 3:34 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. The Question of the Month: What is Your (ONE) Favorite Podcast And WHY? I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following: The name of the show The website of the show What it's about Why you like it Then provide the same about your show (name, location, and what it's about). I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title How to Grow Your Podcast Audience 1. Give Your Audience What They Want 7:14 Know who your target audience. Some things you’ll want to have to create your target client avatar are: Name Age Occupation Brands They Use + Purchase From What Kind Of Language They Use Where They Spend Their Time Their Pain Points What They Hope To Achieve + Accomplish STALK your target audience. Participate in online groups to listen to what they are talking Use something like Google Forms to create an audience survey (see this episode on creating surveys) Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience Go to Amazon and look at books and see what is in the table of contents Kindle Unlimited has access to magazines (see what the magazines are writing about) Check your stats and look for trends Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop 2. Make Your Titles Count 14:03 The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16 Try to have at least 300 words for your show notes Make sure your listing in Apple podcasts has the proper link to your website 3. Get Your Podcast On Their Device 16:55 Have subscribed buttons for Apple and Google Podcasts, Stitcher, TuneIn, Spotify Have directions with a screenshot on how to subscribe Show them how to subscribe on Facebook and YouTube Get an app if your audience isn't too technical I use the Subscribe and Follow Plugin for my Subscribe Page 4. Make It Easy To Share Your Show 23:00 My favorite plugin for this is Social Warfare Click to tweet (free) NFC Business Card ( from Moo $22 for 20). NFC Business Cards should work with most Android devices and newer iPhones. Digital Business Cards work with any NFC-enabled mobile device. Here is a video https://youtu.be/tn3rHz9JR5I Sadly Apple aren’t playing ball right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC! Create Show notes worth Sharing 5 Get On Other Shows 26:55 Others shows have podcast listeners Do your research Do you bring value to their audience? Be personal - no form letters Help a Reporter Out PodcastGuests.com Be the guest you'd want to have on your show 6 Interview Other Similar Podcasts Hosts 29:47 Can they bring value to your audience? Do a unique interview that inspires them to share Do all the work for them so all they have to do is copy and share Realize this may not boost downloads, but it boosts your network Podcastguests.com 7. Use Social Media 32:28 Ask your target audience what platforms they use Promote on those platforms Direct them to a page to listen and subscribe Automate Your Sharing (Libsyn, Blubrry, IFTT) Consider adding your show to youTube Check out Recur Post (mentioned in episode 646 with Steph Taylor ) 8 Pay For Exposure 36:34 Facebook ads Spotify Ads Overcast.fm ads Cheapest I've heard of $2 per subscriber (and often more like $4 per subscriber) You might want to advertise on other shows 9 Always Be Promoting 40:35 Setup a signature in your email with a link to your website. If you use Gmail, you can set this up. For a slightly "fancy" email check out Wise Stamp Use a system like Slick Text ( text ' sop ' to 31996 and you will get two links to subscribe on Android or Apple ) You might consider giving out T-shirts or posters to p

SPONSOR: Focusrite USB Interfaces 2:40 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Libsyn.com Rolls Out Custom Tracking Codes 3:21 Libsyn.com recently rolled out custom tracking codes for those on their advanced stats. This allows you to enter a code(s) for an episode so you can track where your podcast comes from. Most podcast hosting platforms give you access to geographic data, and insight into what apps people are using as well as the number of downloads. The good news is anybody can share your podcast. I've known people who had giant boosts in downloads by having a popular blog link to their website. If you had a tracking code for that episode on your website, you would get more than "A player" or "A browser" you would be able to see the source of your downloads. In doing a quick test I made a link for my newsletter, and more my website so I could see that yes, both of those sources had people listening to my episode. Get a free month at Libsyn.com using the coupon code sopfree What If I Don't Have a Libsyn Account? You can use what are called UTM (Urchin Tracking Module) which is a format used by Google to track things. You can go to https://ga-dev-tools.appspot.com/campaign-url-builder/ to create a campaign. Here is a link to a video that explains it (from Google) Steph Taylor From the Socialite Podcast Sheds Some Light on UTMs 7:48 I met Steph at We Are Podcast 2018 in Melbourne Australia. She is awesome, and once saved me from a giant cockroach (a long story for another time). She's only been podcasting for around six months and is having huge success (thousands of downloads). Check out her show "Socialite" at https://stephtaylor.co/ Much like the Libsyn Custom Link, you can use a UTM to track where your show is being heard (the source). Some other takeaways from my talk with Stephanie: How to know what social media platform to use The social network that you may not be using She uses Recur Post to automate some of her postings She uses a Pinterest template from Creative Market How she uses automationagency.com to trim down her publishing stress Because of her podcast, she got to speak at We Are Podcast Her strategy to maximize her launch The Question of the Month: What is the Book You Refer to People the Most? 28:29 Jonathan Bloom from the Weekly Awesome Podcast- The Bible Paul from the Fight Through Podcast like the Fighting Through Book (his Dad is the author) Dennis Looney from the Gridlock MBA - All Marketers Are Liars By Seth Godin Josh Liston On the Bubble Podcast - A Man Called Ove (Fiction), H is for Hawk (non Fiction), The Halo Effect (business) Stephanie from the Virtual Ex Pat - Global Soul Todd Brant from the Why Urology podcast - Quiet the Power of Introverts Win from Ask Win - Big Magic and her own book I, Win (about her journey with Cerebral Palsy) John Friedl (Professor Slots) - Persuasion (only 200 years old) and The Deed of Paksenarrion (fantasy literature trilogy) The Question of the Month For December 43:32 For December it is time for your yearly tradition of answering the question, "What is the ONE podcast (if you can only pick one) podcast (your favorite). Where can we find it? And WHY is it your favorite. Lastly, where can we find your show and what is it about? See www.schoolofpodcasting.com/contact (if you record and email it, please put "December question of the month) Mentioned in this Episode Link to Official Google Video on Google UTM and URL Builder ( https://youtu.be/pNRgUq5sDhc ) Google Analytics Academy from Google Recur Post (Automated posting) Creative Market (Graphic Templates) Focusrite 2i2 Free Course on Google Analytics Web Hosting and Domain Names Get a free book at Audible Sign Up To Be an Audible Affiliate Ready To Start Your Podcast? If you're looking for step by step self-paced tutorials go to www.schoolofpodcasting.com/start (and start a monthly membership) If you are looking for consulting or mentorship see www.schoolofpodcasting.com/workwithme

Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousands of dollars. When things were going great, how did she pour gasoline on her success? She started a podcast (Don't Keep Your Day Job). A Podcast Started in the Closet Now Has Three Million Downloads Here are some points from my talk with Cathy Heller: People are thirsty to hear what is really going on their life as social media shows a filtered view Cathy shares how as a musician she got a record deal twice and was dropped twice - how she pushed through She was making a decent amount of cash working a job that didn't fit her purpose She looked into what was working in the music business and the politely persistent She created 30 mediocre songs as she worked on making the type of music that would work in commercials, movie, TV, etc and threw them away. The difference between a hobby and a business is when you think of doing something for other people. Everyone has to start off being mediocre. It takes time and courage to start mediocre and then work on polishing your craft. Her success was in an area that she never planned on, but people starting asking, "How do I do this?" She said, "What the heck, let's see what happens with this." Her music leads to licenses which lead to her agency, which lead to her course, which leads to live events and all of these item fed each other. She started her podcast 21 months ago in a close and now has over 3 million downloads She had to do something that made her stand out. She did what she said she would do. For more information check out her website at www.dontkeepyourdayjob.com How To Go “All In” on your Dream Job Tim Paige has done what many podcasters have dreamed of, he quit his day job. In a podcast on Facebook, he shared how he did it. Some people feel that the one thing keeping them from “Making it” is this really inconvenient thing called their day job. Their “side hustle” is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living “Doing what they love.” So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com Here are some key points: Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim. Tim also has a TREMENDOUSLY SUPPORTIVE Spouse. For more on this check out my last episode, The Three Things Every Podcast Needs (positioning yourself for the long haul). Tim got out of debt so that his expenses were minimal after quitting his job. He had three jobs doing anything he could to get out of debt and it took him three years. For the first three years of his side hustle, he reinvested in his business. Be open to opportunity. He didn't turn down jobs – even if he didn't want to do it. This makes him appreciate it when “dream jobs” come along. Get your mind right. When he panics, finds himself envious of others, he is not doing his best work. This hurts his business. Mentioned In This Episode Episode 100 of Cathy's show Podcast Mentorship Program Monthly Membership to Start Your Podcast

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights). 2:45 How podcasting is like an iceberg, and today we are talking about the part of the iceberg that is under the water, but still important Podcast Mentorship and Launching Pad I have a mentoring program where I work with you, but as the new year is right around the corner I wanted to create a limited time program with limited access. Here are the details We meet for six weeks to get your podcast up and running. These calls will be recorded. I will help you research your topic to help ensure you contact impacts and inspires your audience You will have clearly defined goals for your show You will have the best podcasting gear that fits your budget You will have instant Access to me during this six weeks. With this in mind, I'm offering this to a very few people. Our coaching calls will be used to produce a new podcast spotlighting the making of your show, and giving your more promotion. You also get a year of membership at the School of Podcasting (which includes more group coaching, private Facebook group, and courses) If you are interested, go to www.schoolofpodcasting.com/youpodcastlaunch Homework: Question of the Month 5:55 At the end of the month, I like to feature a podcast with your voice in it. I ask a question, and we all learn together. This month's question is "What is the book you refer the most?" I'd love to hear your answer. Go to www.schoolofpodcasting.com/contact and submit your answer (put "November Question" if you email me). I need the answer by November 23rd, 2018 Also, if you have found love via podcasting, I am working on the question of the month for February. 3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting (2018 Version) 7:52 The three things you need are Attitude This is the "I think I can, I think I can." It does take some time to get your podcast momentum going (your podcast is a bit like a Locomotive - not a race car) It's not all about downloads, and think about being in front of a room of "only 200" people 11:55 Why monthly download stats are crap (or at least misleading) 14:25 What podcasters can learn from Oprah 16:10 How to calculate how many downloads you should be getting Health We are going to dig down, work longer, work harder, and go, go, go, and we end up burning ourselves out 21:05 Robby Tonins the great motivational speaker who loves to push you to sleep when you're dead 23:00 The suicide rate has risen 30% since 1999 in America. Podcasters/Entrepreneurs may be more prone to become depressed 25:15 There is no such thing as "multitasking." 26:20 Avoid the drive-through 26:50 Dave's new wife Alexa Support 28:30 Relationships can cause Stress 30:15 Marriage Advice from the Divorced Guy 31:05 Be sure you know what your partner is thinking instead of guessing 33:30 How much time do you have a day to devote to your podcast? 35:15 Generalities of Men and Women 37:05 The Crazy Cycle 38:20 How to respond to Zingers 39:18 Handling Stalemates 39:50 Date Night on Steroids Final Thoughts 41:43 Fast food is Not Fast 43:05 I love Evernote 44:05 I love Todoist 44:30 Do not read your email first thing in the morning Mentioned in this Show DC Podfest Love and Respect Book The Seven Habits of Highly Productive People Get Free month a Libsyn.com using the coupon code sopfree School of Podcasting Your Podcast Launch Mentorship Program

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be thinking that joining a network is a better choice. I share some things you might consider before joining. Sponsor: Focusrite I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Podcast Network Interviews: Glen Hebbert - Horse Radio Network Daniel J Lewis - Noodle.mx Network Mignon Fogarty - Quick and Dirty Tips Christopher Brian Jones - Trek.fm Stephen Jondrew - Gonna Geek Chris Nesi - Education Podcast Network So You Want to Start Your Own Podcast Network 5:10 You need to be able to answer the question, "Why do you want to start a podcast" There are two type of networks. One is run as a business, and the other is focused more on cross-promotion (or a mixture of both). 14: 40 A network where the shows are around a single niche (Horses, hiking, dancing, education, microbrews, etc) are easier to monetize, easier to optimize on the web. Naming your network should be obvious. A cryptic name will slow the growth of your network. 16:17 Create two logos (square and rectangle) and keep it simple. Make sure it looks good small, or huge. Don't make the logo yourself unless you're a designer. Check out podcastdesigns.com (tell them the School of Podcasting sent you) and there are other services like Kappa 99, 99 Designs, where many artists create your artwork and you select the best. I recently used Kappa99 for my Six Shooter podcast and used their "one time jobs" (under the More menu) to have my artwork done for $49. 20: 40 Define what your podcast network's purpose is. Define what your network will do for the members of the network. 23:00 How to add a show to your network. Start off with a general show, and then expand out and niche out. Have your criteria in place to help you decide if a podcast fits. For example, Daniel J Lewis only wants clean shows on his network. 26:58 How to add hosts to your network. Glenn and Christopher audition their hosts by bringing them on the podcasts as a guest. Most hosts don't want to work with a brand new show as you are not bringing anything to the network ( they are looking for a win-win situation). 34:15 Create a contract between the network and the hosts. This defines what is expected, how people get paid, what will get you fired, and every other situation you can think of that may happen. By having these (at times) awkward conversations you avoid really awkward conversations in the future. When people know what will happen if they want to leave, they can plan accordingly, and expectations are set, and you can go through that situation without sacrificing the personal relationship because the business relationship didn't work. 40:36 Paying hosts a percentage of the advertisement (in some cases based on downloads) is a nightmare you want to avoid. Glenn pays his hosts a flat rate. Daniel also bills primarily using a flate rate. 43:26 Glenn has it in his contract that he can edit a show if they say something offensive that does not fit the network's brand. 44:33 Another way to pay the hosts is through a profit sharing program which allows them to keep a larger amount of advertisements that they bring to the network. 46:50 The more shows you add, the more work is involved chasing advertisers, doing paperwork, editing shows. 48:30 If you have too diverse a set of shows, you won't be able to sell ads across your entire network. 50:30 How do you handle the website? Does each show have its own website? Are all the shows under one website? Who is in charge of updating it and managing the backend? 54:54 The positive side of having a network for building community, focusing efforts, and having sponsors that keep coming back. 57:55 Harnessing the power of your audience. 59:45 The benefit to the podcast listener 1:02:38 A Network can be as simple as a page that shows all of your podcasts (such as powerofpodcasting.com ) 1:03:51 The Bolden theme from Second Line themes is built fo