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School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

996 episodes — Page 2 of 20

Ep 987Community Building 101 with Bri Leever

Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you?Bri Leever is a community building strategist at Ember Consulting and host of the show "Dear Bri." I saw her present at a webinar put on by Hearbeat (my favorite community tool) and immediately joined her community (which lead to me asking her on the show). Full show notes at schoolodposcasting.com/987Mentioned in the Show:Ember ConsultingBri's Community of Community BuildersHeartbeat Community ToolCircle Community ToolMighty NetworksSkool Community ToolHoneycomb AppDear Bi PodcastCircle vs Skool VideoSchool of Podcasting CommunityTakeaways: Marc Maron is hanging up his podcasting hat after 16 years, and that's a big deal. Having both free and paid communities can actually mess up your growth, who knew? If you want a thriving community, you gotta focus on what people actually want, duh! Starting a podcast with a small team is totally doable; you don't need a squad of 20. Don't be surprised if your free community outshines your paid one; it happens more than you'd think. People love talking about themselves, so just ask them questions and you'll be golden. Mentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Jun 9, 202544 min

Ep 986From Audio to Viral: The YouTube Transformation of a Podcast

Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on. Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible. He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs. Mentioned In This EpisodeNovel Marketing.com (Thomas's website and podcast)Author Update ShowTube Buddy (YouTube tool that coaches you)VidIQ (another tool to help you with YouTube)Elgato PrompterPikzel YouTube Thumbnail Maker1 of 10 YouTube Thumbnail MakerCaptivate and Buzzsprout Media Hosts with Dynamic Content CapabilitiesSchool of Podcasting - Plan, launch, and grow your podcastTakeaways: Adding YouTube to your podcast can significantly boost audience engagement and visibility. Titles and thumbnails are crucial for YouTube success, unlike in traditional podcasting. The first 30 seconds of your video need to grab attention or viewers will bounce. Using your phone as a camera can yield better results than expensive gear for video. A strong opening is key for YouTube; don't dilly-dally with long intros like in podcasts. Experimenting with different content formats can lead to surprising audience growth on YouTube. Did you get value from this show? You can give some of the value back and say thanks.Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthYou Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of Podcasting

Jun 2, 20251h 0m

Ep 985Five Proven Strategies for Crafting Unforgettable Podcast Hooks

Today, we are talking about keeping your audience listening after they press play. This starts with an opening hook. To have hooks that grab your audience and make them want to hear your episode, there are some common characteristics:Relevance: A good hook connects directly to the theme or topic of your episode. It should hint at what’s to come without giving everything away.Emotional Impact: Evoking curiosity, excitement, or even controversy can create an emotional connection with your audience, prompting them to stay tuned.Clarity and Brevity: Your hook should be clear and to the point. Complexity can confuse listeners and cause them to lose interest.Promises Value: Whether it’s information, entertainment, or inspiration, a strong hook promises something valuable to the listener.All of this relies on you knowing who your target audience is. A hook that works on a business podcast may not work on your gaming show. Ever wondered why some podcasts just suck you in while others make you want to run for the hills? Well, let’s break it down, shall we? The opening hook of your podcast can make or break your listener retention. You could have the most riveting content planned, but if your intro is as exciting as watching paint dry, good luck keeping anyone around. We’re talking about how a killer hook can capture attention faster than a cat meme on social media. Dive into the psychology of why people stick around and learn five solid strategies to craft hooks that actually work. Spoiler alert: it’s not just about being clever. It’s about being relevant, emotional, and concise. So, grab your headphones, and let’s unravel the magical art of the podcast hook that’ll have your audience begging for more!Takeaways: A killer hook can make or break your podcast's first impression, so choose wisely! To keep listeners glued to your podcast, start with something that sparks curiosity and relevance. Your opening should promise value; otherwise, listeners might just hit the dreaded 'stop' button. Whether it's a shocking fact or a relatable story, your hook needs to resonate with your audience. 5 Example Hook Types:Engaging Questions: Drawing listeners in by voicing their struggles or curiositiesPersonal Anecdotes: Using brief, vulnerable stories that are directly relevantShocking Facts: Leveraging surprising statistics or statements (without clickbait)Intriguing Scenarios: Creating hypothetical situations that spark imaginationRelatable Problems: Addressing common issues faced by the audienceMentioned in This EpisodeSchool of PodcastingAsk the Podcast CoachPower of Podcasting NetworkPodcast Review ShowPodcast Hook Example Cheat SheetAudience Survey: schoolofpodcasting.com/survey25Mentioned in this episode:Join the #1 Podcast Education Site - The School of PodcastingAdam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"School of Podcasting

May 26, 202536 min

Ep 984Mic Drop Moments: How to Turn Boring Interviews into Podcast Gold with Tracy Johnson

What if I told you that most interviews are mind-numbingly boring, and you're probably doing them wrong? Today I interview Tracy Johnson, and after decades in radio and working with countless shows, he's written a book, Mic Drop Moments, that shares the secrets to transforming mediocre conversations into absolute "Didya Hear That?!" moments. In this episode, we pull back the curtain on selecting guests that will electrify your audience, ask questions that make people lean in, and tell stories that keep listeners hanging on every word. Whether you're a seasoned podcaster or just starting out, what we share will completely change how you approach interviews forever. So if you're ready to stop settling for bland, forgettable conversations and start creating audio magic, hit play right now.The Triple Threat Filter for Interview Guests:1. Familiarity- How well-known is the guest to your audience?- A familiar guest brings built-in interest and recognition- More famous guests typically make better interview subjects- Provides an immediate connection for listeners2. Relevance- Does the guest's story or background matter to your audience?- Must align with your podcast's theme and target listeners- Simply being famous isn't enough if the content doesn't resonate- The guest should provide value specific to your show's focus3. Interest/Entertainment- Can the guest tell a compelling story?- Ability to be engaging, dynamic, and captivating- Brings unique perspectives or unexpected narratives- Makes the host look good by providing memorable contentAim to have at least two out of three criteria met. If you lose two out of three, the interview will likely be challenging to make interesting. The ultimate goal is to leverage the guest's story to enhance your podcast's entertainment value.The 3E's of Entertainment:1. Enhance- Add extra details to make the story more interesting- Go beyond the basic facts- Ask questions like "What were you thinking at that moment?"- Create additional context that wasn't initially present- Make the story more vivid and engaging2. Exaggerate- Slightly amplify the story's impact- Turn a small moment into a bigger narrative- Example: A small fish becomes "the biggest catch of the season."- Create dramatic tension without losing the core truth- Make the story more memorable and exciting3. Embellish- Add creative storytelling elements- Stage the story for maximum entertainment value- Take a brief moment and turn it into a full narrative- Example: A simple backstage conversation becomes an epic ping pong challenge- Use creative license to make the story more compellingAs audiences crave authenticity, Tracy isn't saying to lie, but you can bring in adjectives that trigger the theater of the mind.Resources MentionMic Drop Moments BookTracy Johnson Media WebsiteSchool of PodcastingEpisode 677 The Ultimate Guide to Hosting and Guesting Podcast InterviewsDrew Carey on Jordan Harbinger Show (start at 48:14 nsfw)Howie Mandel on Jordan HarbingerJordan Harbinger ShowFind "All Things Dave" at powerofpodcasting.comSay Thanks for a Great Show schoolofpodcasting.com/thanksMentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthJoin the School of Podcasting Today - Your Future Self Will Thank YouStepping out of your comfort zone isn't easy, but at the School of Podcasting, we're here to make it feel like second nature. With our expertly crafted courses and an incredible community, you're never alone in your journey. From planning and launching to growing your podcast, I’ll be right by your side every step of the way. Remember, every podcast episode builds connections and opens doors to future opportunities. Take action today, and let your future self reap the rewards.School of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

May 19, 202540 min

Ep 983Running Your Podcast As a Business with Steve Stewart

Money, money, money! Yeah, I know, we’re all rolling our eyes thinking, "Ugh, not another boring finance chat!" But hold onto your wallets, because this isn’t your grandpa’s finance talk. Our buddy Ray Edwards, a top-notch copywriter, shares a jaw-dropping story about how he made a cool million but ended up in bankruptcy—wait, what? How does that happen? I spill the beans on my own bankruptcy saga, sharing how emotional decisions can lead us down a slippery slope. And hey, we’re not just here to mope; we’ve got Steve Stewart from the Podcast Editors Academy joining us to sprinkle in some wisdom about putting profit first. Buckle up, because we’re throwing in some sarcastic humor while we unravel the absurdity of our financial choices!Takeaways: Ignoring your finances is like playing with fire while blindfolded—eventually, you'll get burned. Being bankrupt after making millions is the ultimate plot twist—stay alert or face the absurdity! Don't let emotions rule your financial decisions; logic over feelings keeps the money in your pocket. Track every penny if you want to keep your business afloat; otherwise, expect to sink! Companies mentioned in this episode: Ray Edwards Steve Stewart Podcast Editor Academy (get the free download) Profit First book Novo (get $40 off once qualified) Relay Wave Apps Acorns Sofi Gordon Firemark Ralph Estepp Cronometer Fitness Tracker School of Podcasting Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. School of Podcasting

May 12, 202550 min

Ep 982Throwing Shade: Exposing Podcast Get-Rich-Quick Scams

Normally, I try to stay positive and encouraging. Maybe I still am, as I encourage you not to fall for these Podcast Tools (often based on AI) that promise great success and wealth without doing any work. Here are some of the things this company (who will remain nameless) promised:A chart-topping podcast in minutesYou don't even need a microphone (think about that)Just let AI clone your voice, make an AI video version of you, and make six figures.Podcasting is expensive (it's not -you can get started for $80)Instant money from advertising (when big sponsors need 10-20,000 downloads per episode)It quotes successful podcasts that aren't using their system (and sell their own products, not advertising).Takeaways: You don't monetize a podcast - you monetize an audience. If it were this easy, everyone would do it - and all podcasts would be the same. Many podcasting scams prey on the uneducated, making it sound easy to succeed. Building a podcast audience takes time, typically around three years, so be patient. Don't fall for the hype that you can create a podcast in minutes without effort. You can't skip the hard work of podcasting and expect to succeed; it requires consistency in schedule and consistency in quality content. Mentioned In This EpisodeConan O'Brien Needs Some CashPodnews Weekly ReviewPodnews DailyWill “Verified” Downloads Ruin Podcast AdvertisingSchool of PodcastingVideo of Fake Countdown TimerMentioned in this episode:Join the School of Podcasting and Get Access to Step by Step CoursesWhen you join the School of Podcasting you get UNLIMITED one-on-one coaching, an awesome community and courses like: Planning Your Podcast Podcasting Gear Growing Your Podcast Podcast Monetization and many more - all for one low price.School of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

May 5, 202538 min

Ep 981Podcast Episode Ideas - What Sources Do You Use?

Ever find yourself staring at a blank screen, just waiting for the podcast gods to drop some divine inspiration in your lap? Yeah, me too. But don’t worry, we’re exploring the world of podcast ideas today! I asked you, the wonderful listeners, how you come up with your brilliant episode topics, and trust me, some of the answers are pure gold. From scavenging through old notes to eavesdropping on pharmacy conferences, we’ve got tips and tricks to keep those creative juices flowing. So, whether you’re a newbie or a seasoned podcaster struggling for content, jump in and let’s figure this out together—because who doesn’t love a good brainstorming session, right?ParticipantsKim Newlove https://www.thepharmacistsvoice.com/https://www.perrysburgpodcast.com/Dan LeFebvrehttps://www.basedonatruestorypodcast.comJustin Blacketthttps://www.shipshapepodcast.co.uk/Takeaways: When you're stuck for podcast ideas, sometimes it's easier to think about what not to discuss. Finding inspiration for episodes can come from anywhere, even from the most mundane situations. Engaging with your audience directly can help generate content ideas that resonate with them. Using tools like feed readers can streamline how you gather information and find inspiration for your show. Podcasts often draw content from current events, books, or personal experiences that resonate with the audience. The key to successful podcasting is staying curious and always looking for new perspectives and stories. Links referenced in this episode:schoolofpodcasting.comthepharmacistsvoice.comperrysburgpodcast.comshipshapepodcast.co.ukbasedonatruestorypodcast.cominoreader.comfeedly.comNotejoy (affiliate link)Mentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Apr 28, 202535 min

Ep 980Data-Driven Podcast Growth

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what’s working and what’s not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don’t worry, we’ll also have a laugh or two about how confusing all this can be, because who doesn’t love a good irony sandwich? So, buckle up, and let’s turn those numbers into something that actually helps your podcast shine!Data Sources:podcastsconnect.apple.com You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. podcasters.spotify.comYou can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.podcasters.amazon.comYou can see how many people on Amazon Music are following you, how many downloads you get and how far people listenYour Media HostThis could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.Google AnalyticsHere you can see the top pages of your website, among many other things. You can find it at analytics.google.comYouTubeYouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zeroAudience SurveyWhen in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).Takeaways: Data is your podcasting superpower; it helps you know what's working and what's not. If you're seeking sponsors, understanding your audience demographics is absolutely essential. Start with the end in mind; knowing your goals helps you get the right data. Don't just hope for feedback; ask your audience directly with surveys for better insights. Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. Remember, marketing your podcast is as essential as creating it; be strategic about your approach. Links referenced in this episode:Episode 896 on UTMsBook - The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to youBook The Audience is Listening by Tom Websterpodcastsconnect.apple.com podcasters.spotify.compodcasters.amazon.comanalytics.google.comGoogle Webmaster DashboardSchool of PodcastingGoogle UTM Creator - VideoDISCLAIMER: All opinions are mine. Some links are affiliate links, meaning that if you buy something through a qualifying link, we may earn a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six WeeksCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting Observations

Apr 21, 202550 min

Ep 979Should My Podcast Be On YouTube: Facts to Help

So, let’s dive into the wild world of podcasts on YouTube, shall we? This episode is all about the big question: should your podcast even be on YouTube? Spoiler alert: I don’t have a definitive answer, but I’m armed with some juicy facts to help you figure it out. I tackle the age-old debate between audio and video, and you'll learn that while YouTube has a gigantic audience, audio podcasts have a much better chance of getting discovered. I mean, who wouldn’t want 564 listeners to hunt down their content instead of just 38 viewers? So, grab your favorite snack, kick back, and let’s get into the absurdity of the podcasting landscape—because why not?Clarify This DiscussionWe are talking about put video (actual video not a static image).For this discussion, a podcast is audio (even though it can be video).Takeaways: Podcasts on YouTube? Yeah, it's a thing, but don't kid yourself into thinking it's the only way. The audio side of podcasting has way more potential listeners than video. Like, a LOT more. If you want to grow your podcast, focus on audio first—it's cheaper and has less competition. Joe Rogan and Mr. Beast didn't just pop up overnight; they hustled for years before their success. Most folks prefer to listen rather than watch, so give the people what they want—audio content! YouTube's algorithm can help, but if you want real connections, audio is where it's at.If you have the time, budget and desire - by all means BE ON YouTube! MentionedHow to Podcast Like Joe Rogan video.Samson Q2u MicrophoneAudio Tecnica ATR2100 USB MicZoom Podtrac P4Sonzy ZV-E10 II DSLR CameraMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. School of Podcasting

Apr 14, 202542 min

Ep 978What AI Tools are Podcasters Using?

Are you using AI? Or better yet, which AI tool are you using? That's the big question we’re tackling today! We listen to fellow podcasters to find out about their favorite tools and whether they save time or make things messier. Spoiler alert: Sometimes, it feels like we’re just swapping one headache for another! Plus, I just got back from Podcast Movement Evolutions, so get ready for some juicy insights. Participants:Craig from aigostocollege.com and livewellandflourish.com Ethan from dailysportshistory.com Ralph from askralph.com Kim from thepharmacistvoice.com and perrysburgpodcast.com Tim from createartpodcast.com and findapodcastabout.xyz York from welcometoearthstories.comDave from schoolofpodcasting.comAi Tools for PodcastersOtter AIElevenlabsMagaiPoePerplexityClaudCaptive (Media Host)DescriptNotebook LMResound.aiChatGPTVista SocialAlso Mentionedpodcastpartnership.comCastahead Media Follow the showTakeaways: I learned at Podcast Movement that most podcasters now use AI tools to boost productivity. The real question is, which AI tools are actually helping us, and are they worth it? Ethan from Daily Sports History uses AI to ease his writing process and save time. Ralph from Ask Ralph uses AI daily to generate content for his podcast and streamline his workflow. Each podcaster has unique AI tools, like Lex, Perplexity, and Descript, that help them create better content. Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six Weeks

Apr 7, 202541 min

Ep 977From Model Trains to Money: Monetizing Your Passion Podcast

You can totally monetize a podcast even if your audience is smaller and niche. It's like having a tiny but super passionate fan club instead of a massive crowd that’s half-asleep. Today, we’re chatting with Ray Arnett from aroundthelayout.com, who lives, eats, and breathes the world of model railroads. He’s got some wild ideas about partnerships that don’t rely on the usual sponsor route, and trust me, it’s more interesting than it sounds. Monetizing a Smaller AudienceThink making money off a podcast is just for the big shots? Well, let's pop that bubble! This episode digs into how even those tucked away in the tiniest of niches can make some cash. If you're a model train enthusiast with a handful of loyal listeners, you’re in for a treat. Ray Arnott Shares All the LessonsRay's not just talking numbers; he’s all about engagement and connections, proving that sometimes having a smaller audience means having a more dedicated one. Forget about chasing those elusive sponsorship deals; Ray's got a different game plan. He shares how forming partnerships with like-minded businesses has been the real money-maker for him. So grab your conductor's hat and hop on board as we explore the wild world of niche podcast monetization. Get ready to learn that with the right approach, even a handful of listeners can lead to big bucks!Takeaways: Monetizing a podcast isn't just for the big names; even small niche audiences can cash in. Engaged listeners are worth their weight in gold, no matter the size of your audience. Finding the right marketing partners who share your vision can be a game changer. Creating a community in your niche can lead to unexpected sponsorship opportunities. Never take your community for granted.It's not about having a large audience; it's about having the RIGHT audience.Underserved communities need a safe place to connect with like-minded people.Links referenced in this episode:schoolofpodcasting.comaroundthelayout.comHeartbeat Community ToolRedirect.Pizza (aff)Cancer and Comedy PodcastSchool of Podcasting Affiliate ProgramMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthYou Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of Podcasting

Mar 31, 202547 min

Ep 976Unlocking Podcast Growth: The Power of Partnerships with Stephanie Thompson

Today, we’re exploring the world of partnerships versus sponsorships with the fabulous Stephanie Thompson. The key takeaway? Partnerships are better at growing your show. Forget just pocketing cash for a shout-out; we’re talking about meaningful connections that can actually grow your audience. Stephanie explains how she snagged partners before she even had a following—zero downloads, folks! So, if you’ve been thinking about how to take your podcast game to the next level, this chat is for you. Grab your earphones and get ready to learn how to team up with brands that vibe with your message!Want Another Story of Someone Who Got a Sponsor Before Launching?Check out The Riches are in the Niches With Harry Duran episode 767Takeaways: Partnerships are more about shared goals and values compared to one-off sponsorships. Monetization through partnerships can grow your audience, not just your pocketbook. It's all about the fit; the right audience and brand alignment are crucial for success. Don't promote brands you don't believe in; integrity is key in partnerships. Transparency with analytics and feedback helps maintain healthy brand relationships. Educate your partners about your audience to foster better collaboration and understanding. Stephanie did a "trial run" on her courses - BEFORE she launched.Links referenced in this episode:podcastexpertlab.comschoolofpodcasting.comprofitfromyourpodcast.comcastahead.netbeyondbourbonstreet.comProfit From Your Podcast BookThe Day My Vagina Broke BookMentioned in this episode:Join the School of Podcasting CommunityFeeling overwhelmed by the world of podcasting? The School of Podcasting is your sanctuary of simplicity and support. We understand that navigating equipment choices, content planning, and audience growth can be daunting. That's why we've designed our courses to break down every aspect into manageable, clear steps, making it easy for you to focus on what truly matters: your content. With access to my twenty years of experience, you'll gain the confidence to silence the chaos and amplify your unique voice. Embrace podcasting with clarity and ease—let the School of Podcasting be your guide through the noiseSchool of PodcastingPodcast Expert Lab7-step podcast partnership success: This course pays for itself after just ONE partnership. Imagine getting paid to talk about what you love with brands that align with your audience. Complete this on-demand course at your own pace, using short, bite-sized videos and actionable tasks to boost your podcast growth and income. You don’t need to be famous—you just need the drive to grow and the strategy to earn!Podcast Expoert LabQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Mar 24, 202549 min

Ep 975Building Authentic Business Relationships Through Podcasting

Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests. By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed.When it comes to SEO, AI is interesting, but she advises against using "podcast lingo" and emojis in podcast show notes and metadata. Instead, she recommends focusing on using relevant keywords. We should be advising AI to use relevant keywords in our descriptions and have it use the AIDA approach.Takeaways: Molly Ruland emphasizes that authentic podcasting is about being yourself and not just a sales pitch. Building relationships through your podcast can lead to business opportunities without being pushy about it. SEO isn't just a buzzword; optimizing your podcast content can help increase its visibility and attract the right audience. Don't just focus on the numbers; create meaningful connections with your guests and audience. Because of My Podcast: Ralph Estep JrRalph has been an accountant for 30 years. Because of his podcast, Intuit approached him to share and teach about the experience of moving from local copies of their software (Quickbooks and others) to the web-based version. Check out Ralph's show at www.askralphpodcast.comLinks referenced in this episode:schoolofpodcasting.comaskralphpodcast.comheartcastmedia.comCamp Content ShowTom Petty and Axl RoseMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Mar 17, 202543 min

Ep 974Newsletters Part 2: How to Start a Newsletter Without Losing Your Mind with Paul Gowder

After a lot of feedback on the first episode about podcast newsletters, I wanted to answer more questions, and this time I brought Paul Gowder to help. We’ll discuss what tools to use and what content to include. If you really want to skip this whole newsletter thing, we've got some backup plans for you, too. Paul not only has wisdom about newsletters, but we also talk about building his community.Spoiler alert: You might even want to ditch social media for this! Buckle up, because we’re about to make your newsletter dreams a reality.Takeaways: Start building your podcast newsletter today; it's like planting a seed for growth. Don't overthink content; even simple updates can keep your audience engaged and informed. Use email as a direct line to your audience; it's way better than shouting into the social media void. If you're not asking for emails, you're missing out—it's like having a party and not inviting anyone. Be cautious with Facebook. They may delete your group with 85,000 people in it.Mentioned In This Episodeschoolofpodcasting.compaulgouder.comPaul's Free Strategiespaulgowder.com/emailtoolsPaul's Email Jump StartWhat to expect at your first Powow.schoolofpodcasting.com/972 - Part 1 about Newslettersschoolofpodcasting.com/974 - This episodeJef Sieh's Social Media News Live PodcastTools Mentioned:SustackSendfoxMailerliteKitNewsletter DatabaseLiz Wilcox TemplatesGroup Leads for gathering emails from Facebook Groups.Mentioned in this episode:Quit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Mar 10, 202556 min

Ep 973Podcasting Gone Wrong: The Ultimate Pet Peeves List!

I ask my audience what their top pet peeves are just drive them nuts. We're spilling the beans on all the annoying things that make us want to tear our hair out while listening. We've got it all covered from podcasters who take forever to get to the good stuff to the dreaded mid-sentence ads that pop up like uninvited guests at a party. We also chat about the classic blunders that drive listeners nuts, like out-of-context clips and those cringe-worthy audio issues. So, grab your headphones and get ready to laugh and commiserate as we call out all the podcasting faux pas that need to be put to rest!Thanks to the Participants in This EpisodeSteve Stewart from SteveStewart.me and the Podcast Editor AcademyKim Newlove from the Pharmacist's Voice and the Perrysburg PodcastMark Lawley from the Practical Prepping show. Todd the Gator from the Guardian Downcast show.Zo Richardson from the Back Look Cinema show.York from Welcome to Earth Stories Show.Dave Jackson from the School of Podcasting.Niel's GoFundMe Page and his Documentary The Messengers: A Podcast DocumentaryTakeaways: Podcasters need to stop dragging out the intro and just get to the point already. Volume fluctuations between hosts and guests are a major annoyance that can ruin a podcast. Out-of-context clips at the start of a podcast are confusing and just plain unnecessary. Too many commercials can turn a great podcast into a frustrating experience for listeners. Not including show notes wastes listeners' time and makes it hard to follow up on interesting topics. Don't tell me a book and then not put the link. Bad audio quality is the ultimate deal-breaker that makes me want to hit stop immediately. Additional Links referenced in this episode:Podpage - a great tool to make amazing websites for podcasters.Captivate media host (with some very cool tools built-in)YouTube Billion ViewsThe Meidas Touch, which produces 15 episodes A DAY has "De-Throwned (?)" Joe Rogan.Niel Guilarte go fund me page.Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. School of Podcasting

Mar 3, 202545 min

Ep 972Want More Downloads? Ditch Social Media for Newsletters!

Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweeting or posting on Facebook. Yeah, shocking, I know. It’s like trying to catch a fish with a toothpick when you could just use a net, right? So, in this episode, we’ll look at why newsletters are the real MVPs of traffic generation, sharing some juicy stats and personal tales that’ll have you reconsidering your social media obsession. Buckle up, because we’re about to turn your traffic woes into wows!I also share some behind the scenes of a future episode.Takeaways: A newsletter is like a Swiss Army knife for driving traffic; social media is just a flimsy butter knife. Crazy thought: newsletters give you more bang for your buck than social media ever will, who knew?! Social media might be fun for scrolling, but newsletters actually get people to click and engage. Turns out, people prefer their marketing via email rather than social media, shocking right? If you're still chasing social media likes, maybe it's time to rethink your strategy and join the newsletter revolution. Newsletters allow for better audience segmentation, making it easier to deliver personalized content that actually resonates. Links referenced in this episode:School of Podcastingschoolofpodcasting.comAudience Surveyschoolofpodcasting.com/survey25SOP Episode on UTMschoolofpodcasting.com/896Dave's Newsletterpodcastingobservations.comschoolofpodcasting.com/newsletterschoolofpodcasting.com/dailyGary Arndt Everything Every Dailyhttps://everything-everywhere.com/Gary Interviewed on the School of Podcastinghttps://schoolofpodcasting.com/how-gary-arndt-adopted-the-audience-growth-strategy-from-the-movie-industry/Podnews Report Cardpodnews.net/report-cardLeave Dave a Reviewschoolofpodcasting.com/appleCaptivate Media Hosting No Payments 'Till Aprilsupportthishow.com/captivatePodcast Marketing Trends Survey (Please Fill Out)https://podcastmarketingacademy.typeform.com/to/DR7WmJbFPaul Gowder Email Tipshttps://www.paulgowder.com/Liz Wilcox Email Templateshttps://lizwilcox.com/Jab, Jab, Jab, Right Hook Book From Gary V.Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six Weeks

Feb 24, 202558 min

Ep 971Why SNL’s 50th Is a Goldmine of Podcasting Wisdom!

We're diving into the wild world of podcasting and pulling some juicy lessons from the legendary Saturday Night Live as it hits the big 5-0. Seriously, SNL didn’t just survive; it thrived, and we’re here to steal some of that magic for our own shows. From knowing your audience to embracing the weirdness, there’s a treasure trove of insights that can help us all level up our podcasting game. Forget about being boring—SNL took risks, and guess what? It paid off! So, buckle up and get ready to channel your inner SNL spirit, because we’re about to get creative and maybe a little absurd.Takeaways: SNL stands the test of time, and so should your podcast; don’t be boring! Know your audience, but also create content you want to see; it's a balance! Embrace weirdness in your podcast; it keeps things fresh and fun for everyone! Experimentation is key; SNL’s success came from trying new things, so should you! If you get bored, so will your listeners; keep it exciting or risk losing them! Word of mouth matters; promote your podcast like SNL promotes its guests! Mentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting Observations

Feb 17, 202549 min

Ep 970Who Knew Podcasting Could Lead to THIS? 20 Years of Gamertag Radio with Danny Peña

Danny Pena is back on the mic, and let me tell you, he’s got stories that’ll make you believe in the power of podcasting. After 20 years of grinding with Gamertag Radio, Danny shares all the wild opportunities that have come his way, and trust me, it's not just luck; it's hustle. Danny DOES THE WORK. From interviewing gaming legends to landing a gig at the New York Stock Exchange, Danny shows us that if you know your audience and stay true to yourself, the sky's the limit. We dig into how he built connections that led to his success, proving that networking isn’t just a buzzword—it’s the real deal. So grab your headphones and get ready to be inspired—this is one ride you don’t want to miss!Takeaways: Danny Pena has been podcasting for 20 years, proving that persistence pays off. Building relationships through podcasting can lead to incredible opportunities and experiences. Getting to know your audience is key to creating content they love and respond to. Danny's success shows that focusing on impact rather than just numbers can lead to growth. Networking in person is crucial; nothing beats face-to-face connections for opportunities. Opportunities arise from being genuine and building a solid reputation in your field. Links referenced in this episode:schoolofpodcasting.com - use the coupon listenergamertagradio.comhttps://www.dannyandriana.com/ <<Danny and Riana's Consulting CompanyDanny Peña: Keep it Fun and Master Your Craft -EP827Danny Peña Is On a Mission For Additional Listeners - EP633Commitment to Community: How Danny Peña Grew His Podcast Audience - RP506The Danny and Riana ShowMentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. School of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Feb 10, 202553 min

Ep 969The Secret to High-Quality Content

YouTube just dropped a report on what makes content good, and spoiler alert: it’s not just about looking pretty. Turns out, folks care way more about what’s being said than how fancy the background is. If you want to create stuff that really resonates, whether it's on YouTube or just in audio, you gotta aim for emotional connection. You know, the kind that makes you laugh, cry, or think, not just scroll mindlessly. So, if you’re ready to step up your content game and stop stressing over that bowl of cereal in the background, stick around!YouTube just dropped a bombshell report on what makes content tick, and honestly, it's a game-changer for all of us trying to create stuff that doesn't suck. So, I dove deep into this thing, and guess what? Turns out, whether you're slinging videos or just talking into a microphone like yours truly, the core principles of good content are pretty much the same. They say good content should make you laugh, cry, or at least think a little—basically, it needs to resonate. And if you're worried about your background lighting or if your hair is on point, spoiler alert: it doesn't matter as much as you think. We're talking about a study that found less than 1% of viewers care about visuals, and really, if your audio is clear and your video isn't shot in a black hole, you're already ahead of the game. But let's dive into the juicy bits. The report highlighted that emotional engagement is key. If your content doesn't hit people in the feels, you're just another background noise in their lives. And I get it; we all want to be relatable. If viewers can see themselves in your stories, you're golden. Authenticity is the name of the game—be real, be you, and stop trying to copy what everyone else is doing. This isn't a high school talent show where you're just trying to impress the popular kids; it's about creating a connection. So, whether you’re crafting a podcast episode or filming a YouTube video, focus on being genuine and let your unique voice shine through. To wrap it up—what I gleaned from this report is that content creation isn't just about looking good or having the fanciest gear. It's about creating something that makes people feel like their time was well spent. And if you can throw in a good story or two, you’re well on your way to winning their hearts (and ears). So roll up your sleeves, get comfy with your mic or camera, and remember: it's all about the content, my friends. Takeaways: YouTube's report shows that content is about connecting emotionally, not just visuals. Good content should make people feel something, whether it's laughter or nostalgia. Don't stress about backgrounds or fancy gear; clear audio is what really matters. Being authentic and relatable is key to engaging your audience effectively. Mentioned In This Episode:School of PodcastingCoach Builder: How to Turn Your Expertise Into a Profitable CoachingSchool of Podcasting Audience SurveyJoe Rogan Episode 1Jim Harold Paranormal PodcastMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthYou Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of Podcasting

Feb 3, 202545 min

Ep 968Keeping it Real is Keeping it Really Boring

Every podcast can benefit from editing because it enhances the listening experience by removing the boring parts and keeping the content engaging. While authenticity is important, it shouldn't come at the cost of listener engagement. Effective editing can transform a good conversation into a great podcast by honing in on valuable content and eliminating distractions. By focusing on who your audience is and what they want to hear, you can make informed decisions on what to keep and what to cut. Ultimately, I encourage podcasters to see editing as a technical task and a creative opportunity to present their best work and respect their listeners' time.Takeaways: Editing helps improve the quality of your podcast by removing uninteresting or redundant content. A podcast should be a conversation with the boring parts removed for better engagement. Understanding your audience is crucial for determining what content to keep or cut. Planning your episodes effectively can reduce the time needed for editing later on. It's important to focus on making your podcast a favorite for listeners, not just good enough. Using editing tools wisely can enhance your show's clarity without sacrificing authenticity. Links referenced in this episode:schoolofpodcasting.compodcastsconnect.apple.compodcasters.spotify.comschoolofpodcasting.com/survey25Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpagePodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six Weeks

Jan 27, 202549 min

Ep 967Is Podcasting Worth It in 2025? Discover the Secrets to Success!

Starting a podcast in 2025 can be a daunting decision, but the real question is whether it’s worth it for you personally. The answer often hinges on your motivations and available time, as podcasting requires commitment and passion. I look into the statistics and share insights about the competitive landscape of podcasting versus other platforms like YouTube, illustrating that while the odds can seem slim, the rewards can be substantial if approached with the right mindset. I emphasize the importance of focusing on why you're starting your podcast and what you hope to achieve rather than solely chasing fame or financial success. Ultimately, the value of podcasting lies in the enjoyment and connections it fosters, making it a worthwhile endeavor for those who genuinely love the craft.Takeaways: Starting a podcast in 2025 can be worthwhile, depending on your personal goals and circumstances. The motivations for starting a podcast should be rooted in passion rather than financial gain. Podcasting leads to building relationships, which can create more opportunities for growth. Evaluating your reasons for podcasting is crucial to determine its worth to you. The competitive landscape for podcasting is much smaller compared to platforms like YouTube. Success in podcasting often depends on consistent effort and the ability to enjoy the process. Mentioned In This Episode: School of Podcasting AI Goes to College Ask Ralph Podcast Geologic PodcastOld Testament with MomInterview with Doc G Purpose Code BookMentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Jan 20, 202524 min

Ep 9668 Tips for a Sustainable Podcast

Are you worried about not just starting a podcast, but keeping it going? I dig into essential strategies for sustaining your podcasting journey, emphasizing the importance of knowing your "why." I share personal stories and actionable tips to help you identify your passion and maintain motivation. From brainstorming episode ideas to understanding the time commitment, I encourage you to start small and seek feedback. I also discuss the significance of focusing on the aspects of podcasting you love, ensuring the process remains enjoyable and fulfilling.Takeaways: Understanding your 'why' is crucial for sustaining your podcast long-term and keeping you motivated. Creating at least 10 episode ideas can help you maintain content flow and avoid burnout. Start simple to avoid overwhelming yourself with complex setups and equipment. Seek feedback from non-family members to ensure your content resonates with your target audience. Recording practice episodes can help you gauge time investment and refine your skills before launching publicly. Remember, not every podcast needs to last forever; it's okay to stop when your message is delivered. Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/survey25buzzsprout.com/statsShure MV7iShure Move Mic LavaliersRode Podmic USBsweetwater.combhphotovideo.compodpage.comDealcastersCastaheadBabel Language Learning.Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageJoin the #1 Podcast Education Site - The School of PodcastingAdam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Jan 13, 202534 min

Ep 965Head Trash to Headspace: Overcoming Mental Barriers in Podcasting with Doc G.

In this episode, I’m joined by Doc G (Dr. Jordan Grumet), the author of The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy, to tackle one of the biggest challenges podcasters face—not the technology, not the gear, - but the mental game. Whether it's "head trash," imposter syndrome, or the overwhelming pressure to succeed, Doc G shares practical strategies to help you push past mental barriers and create a podcast you truly love.Doc G shares his journey from a successful medical career to finding purpose and fulfillment in podcasting and writing. Together, we explore how to shift your focus from Big P Podcasting (chasing massive downloads and unrealistic goals) to Little P Podcasting (finding joy in the process and creating meaningful content).You’ll also hear about:The difference between "big P purpose" and "little P purpose"—and why it matters for your podcast.How to identify what lights you up and makes your podcast worth doing, even if no one listens.Why striving for massive success without joy often leads to burnout.Practical tips for overcoming purpose anxiety and building a podcasting routine you love.More From Doc GThe Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacyThe Purpose Code Video TrailerTaking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free LifeEarn & Invest ShowBecause of My Podcast: Zita ChristanZita does two podcasts: My Spouse Has Dementia and Ritual Recipes. Today, she shares how she was featured in US News and World Report because of her podcast. Paul Wynn had found her podcast (and her transcripts) and interviewed her for his article titled, Easing Holiday Isolation. US News and World Report has approximately 41 million visitors to their site per month. She was also interviewed for another newspaper. For all things Zita Christian see zitachristian.comTakeaways: The mental barriers that podcasters face often overshadow technical challenges like equipment or hosting. Identifying and pursuing little 'p' purposes can lead to a more fulfilling podcasting journey. Creating a podcast driven by passion rather than big goals fosters genuine connections with listeners. Purpose anxiety can hinder progress, making it crucial to focus on what excites you. Engaging deeply with your podcast's content can attract a community that resonates with your message. Building a podcast around your interests creates joy and can lead to organic audience growth. Mentioned In This EpisodeThe School of Podcasting - Plan, Launch, and Grow Your Podcast.Doc on the School of Podcasting Interesting AND Unique Doc G Mixes Hospice and FinanceThe Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacyhttps://jordangrumet.com/My Spouse Has DementiaRitual RecipesLeaning Towards WisdomEpisode on LaunchingSchool of Podcasting Podcast Launch ChecklistMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Jan 6, 202548 min

Ep 964My Favorite Podcast - and WHY - 2024

Every year, I ask my audience, "What is your favorite podcast - and WHY." When we hear what resonates with people, we can ensure we include those ingredients in our show.ParticipantsSteve Stewart from The Podcast Editor Academy and the Podcast Editors Mastermind loves Stacking Benjamins.Ralph Estep Jr from the Ask Ralph Podcast (Christian Finance) loves the Ask the Podcast Coach show.Randy Black from Bible Bytes loves the No Agenda Show.Kim Newlove from The Pharmacist’s Voice and Perrysburg Podcast loves The Erectile Dysfunction Radio show.York from Welcome to Earth Stories loves Podtastic Audio.Wolfman Mike from the 70's vs 80's show loves Beach too Sandy Water too wetHarris from His Daughter's Podcast Loves the Founders PodcastChris Nesi from House of Ed Tech AND the NEW Perpetual Syndication loves the Al and Jerry Postgame PodcastLouis Goodman from Love thy Lawyer loves Commentary.Zita Christian from Ritual Recipes and My Spouse Has Dementia loves the Build a Big Podcast.Craig Wealand from Aprender ingles with Reza and Craig loves The Bugle podcast. Ron Eastwood (not his voice) from Morning's With Brian loves the Truce podcast.Dave Jackson from the School of Podcasting loves the No Agenda ShowGear Used TodayRode Podmic USBRodecaster DUOAccentize Dialogue EnhanceAccentize dx Revive ProGW VoiceCentricWaves DeBreathWLM Plus Stereo Mentioned in this episode:Podcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six WeeksCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting Observations

Dec 30, 202455 min

Ep 963Navigating Podcasting in 2025: Is Video Worth It?

Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.Takeaways: Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience. Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising. The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances. Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention. YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges. While video can expand audience reach, it also incurs additional production costs and time commitments. Links referenced in this episode:schoolofpodcasting.comaskthepodcastcoach.comPodnews Weekly ReviewPodcast IndexMedia Round TableSound Off Podcastmixlr.comSweetwater (aff)Sounds ProfitableGear MentionedViltrox 2 pack LCD with remoteNewer 2 Light LCD with RemoteRode Wireless Mico lavalier MicrophoneMentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. School of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Dec 23, 202457 min

Ep 962Unlocking Audience Insights: Crafting the Perfect Survey for Your Podcast

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience. This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates. He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.Takeaways: Begin your survey with a concise opening paragraph explaining how respondents will benefit. Keep your survey short, ideally under 10 questions for higher completion rates. Incentives can increase survey participation but ensure they don’t skew honest feedback. Use relevant questions that engage your audience and avoid demographic questions at the start. Incorporate a progress bar to inform participants how far along they are in the survey. Make sure to remind your audience about the survey to boost responses regularly. Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/contactschoolofpodcasting.com/surveypodpage.comschoolofpodcasting.com/962schoolofpodcasting.com/961 (last week) Pointer Pro Survicate Edison Research Listener Survey Template PodPage.com Google Forms Jotform Tally The Audience is Listening Book by Tom WebsterJoin the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.No Surveys For You?If you're a person who has never done an audience survey, and don't plan on any in the future, I'd love to understand why (I'm always interested in different points of view). I'd love to hear why.Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Dec 16, 202434 min

Ep 961Unlock Podcast Success: How Being Open to Feedback Changes Everything

Being open to receiving feedback is crucial for growth, especially as we head into 2025. If podcasters are unwilling to listen to their audience, they risk repeating the same mistakes and achieving the same results. This episode delves into the importance of having a receptive mindset regarding advice and input from listeners. Today, I share anecdotes and examples, including the cautionary tale of Elizabeth Holmes and the pitfalls of ignoring expert advice. He emphasizes that understanding your audience is the foundation for creating compelling content and encourages podcasters to seek feedback to enhance their shows actively.Takeaways: Being open to audience feedback is essential for podcasters to improve their content. If you ignore audience advice, you risk repeating the same mistakes year after year. Feedback is critical to podcasting success; embrace it to grow your show. Creating an audience survey can provide valuable insights into what your listeners want. Understanding your audience's needs can lead to more engaging and resonant content. Ignoring expert advice, as seen in the case of Theranos, can lead to failure. With a CLEAR understanding of your WHY and your audience, you can decide which advice to accept and which to dismiss.Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/surveyjordanharbinger.com (on taking advice)thepharmacistvoice.com (Kim Newlove's show)perrysburgpodcast.com (Kim Newlove's show)podpage.comschoolofpodcasting.com/960 (on media hosting)schoolofpodcasting.com/961 (full show notes)Welcome to Earth StoriesApple's Dashboard podcastsconnect.apple.comSpotify's Dashboard podcasters.spotify.comMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six WeeksQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Dec 9, 202446 min

Ep 960Podcast Media Hosts Uncovered: Features That Matter

Choosing the right media host for your podcast is crucial, and in this episode, we dive deep into the features offered by some of the top podcast media hosts. I discuss how each host brings unique capabilities, helping you determine what aligns best with your needs. Whether you’re looking for dynamic content, AI tools, or detailed analytics, understanding these features can significantly impact your podcasting journey and wallet). From the importance of an RSS feed to the nuances of pricing plans, listeners will gain valuable insights into what to consider before deciding. Join me as I break down the landscape of podcast media hosting, ensuring you avoid costly mistakes and find the perfect fit for your show.Even if you're happy with your podcast hostTakeaways: Choosing the right media host depends on your specific podcasting needs and goals. It's essential to evaluate the features that media hosts offer to avoid unnecessary expenses. Dynamic content and chapters can enhance listener engagement and provide a better user experience. Migration between hosts can lead to a loss of statistics; choose wisely and prepare. Utilizing AI tools can streamline podcast creation, but be cautious of additional costs. Free podcast hosting services often come with limitations and potential risks of closure. Links referenced in this episode:schoolofpodcasting.com/joinhttps://schoolofpodcasting.com/podcast-hosting-simplified/<< Full Show NotesCompanies mentioned in this episode: PodPage Buzzsprout Blubrry Libsyn (use coupon sopfree for a free month) Captivate RSS.com Descript Riverside Squadcast Zoom Auphonic Transistor Full Show NotesSee schoolofpodcasting.com/960Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthWhat Does Worry Free Podcasting Look Like?It means not having to worry about buying the wrong equipment. It means not worrying about wasting your money - you can cancel anytime during your first 30 days and get your money back. It means getting one-on-one coaching with a TEACHER who wants you to learn and grow and not upsell you on 20 more products. You can do this. I help podcasters. It's what I do, and I can't wait to see what we do together.School of Podcasting

Dec 2, 20241h 6m

Ep 959Ariana Grande's Voice and Your Podcast: What They Have in Common

Don't let past regrets or harsh words hold you back from podcasting. This episode highlights inspiring stories from podcasters like Zita Christian, who turned her struggles with Alzheimer's into a powerful platform, and Ray Arnott, whose model train podcast has garnered a passionate community. Dave Jackson emphasizes that everyone has a unique voice and experience to share, and it's essential to push through the self-doubt that might stem from past failures.He also discusses the phenomenon of pod fading, where many new podcasters stop before truly finding their audience. Tune in to discover how you can overcome obstacles and embrace your podcasting journey, all while ensuring your voice is heard loud and clear.Transitioning to the theme of persistence in podcasting, Dave discusses the phenomenon of 'pod fading,' where many new podcasters abandon their shows within months. He references a study revealing that around 30% of podcasters stop producing content shortly after launching. Jackson draws parallels between podcasting and gym memberships, highlighting how both require commitment and a clear understanding of one's goals to achieve lasting success. He encourages listeners to embrace their unique voices, reminding them that past failures or negative feedback should not deter them from sharing their stories. Instead, he advocates for a mindset shift—viewing each podcasting endeavor as an opportunity to learn and grow, regardless of the initial outcome.The episode crescendos with reflections on the recent insights he gained from watching the musical 'Wicked,' particularly the unexpected vocal talents of Ariana Grande. This experience serves as a metaphor for the hidden potential within each person. Jackson urges aspiring podcasters to let go of self-doubt and 'head trash,' asserting that everyone has a unique contribution to make. By embracing their individuality and the lessons learned from past experiences, podcasters can inspire others and carve out their place in the audio landscape. As the episode wraps up, Dave reiterates his commitment to supporting podcasters through his school, providing resources and guidance to help them realize their potential and achieve their podcasting dreams.Takeaways:Zita Christian's podcast gained recognition when she was featured in U.S. News & World Report, showcasing the impact a podcast can have.Ray Arnott's podcast inspired a listener to send in a special gift.Many new podcasters quit because they lack clarity on their audience and goals, leading to frustration.Consistency in content and focus is crucial for successful podcasting; it's not just about publishing.Ariana Grande's unexpected vocal talent illustrates that preconceived notions can limit potential; podcasting is similar.Pod fading affects 30% of new podcasters; understanding your audience is key to longevity.YouTube's redefining the word podcast may confuse advertisers and affect the money flowing into podcasting.Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/959aroundthelayout.comZita's Article in US News and World ReportMy Spouse Has Dementiapracticalprepping.infoEdison research on YouTubePodnews on PodfacePocket CastsNotionNotejoyIn & Around PodcastingMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of Podcasting

Nov 25, 202442 min

Ep 958The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.Audience SurveyHelp make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/surveyTakeaways: Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement. Making your content easily accessible across various platforms maximizes audience reach and convenience. Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement. Creating unique content that can't be found elsewhere is a powerful way to attract viewers. Ensure the consumption process of your content is smooth; technical issues can drive audiences away. Monetizing an audience, rather than just the podcast, is key to long-term success. Mentioned:School of PodcastingPodpageMentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthPodcast Hot Seat - Now Private Podcast AuditsThere are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.Podcast Hotseat

Nov 18, 202440 min

Ep 957Strike Up Your Podcast: Lessons from Duck Pin Bowling

OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityAI Goes to CollegeChat GPTPodindy.comCaptivateBuzzsproutBlubrryLibsynRSS.comProfit From Your Podcast BookWorfence Vulnerability ReportPodcastsAboutPodcasting.comPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketQuestion of the MonthQuestion of the MonthTakeaways: The experience of duckpin bowling can teach valuable lessons about podcasting and content creation. Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly. Practicing your podcasting skills is essential, just like warming up before bowling. Understand your audience's needs to create engaging content that resonates with them. Use AI tools to refine your podcasting content, enhancing clarity and engagement. Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment. Chat GPT PromptCraig Can Slyke from AI Goes to College showed a cool prompt for Chat GPT. You tell it about your podcast (who your target listener is) explain who your guest is, and then ask it to come up with questions that your guest hasn't been asked. Want more? Explain how some of the questions may be used for YouTube Shorts and to put those in bold. It works. Watch VideoMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Nov 11, 202443 min

Ep 956Add More to Your Podcast? Remember to Subtract!

If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time. Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind). This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsTakeaways: To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy"). Effective time management in podcasting requires precise scheduling for learning new tools or platforms. Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience). Being overwhelmed by podcasting tasks can be alleviated by understanding your available time. Use tools to track your productivity and identify what activities yield the best results. Avoid the hustle culture; prioritize your health and family while managing your podcasting goals. Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Monthschoolofpodcasting.compracticalprepping.infotoggl.comSwitchy in App SumoSite BehaviourMotion AI Scheduling Tool Mouthy Broad Media Pod Page TimerFTC FinesSpanish Newspaper Had Inflated NumbersMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsYou Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Nov 4, 202437 min

Ep 955Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsContributors:Kim Newlove - The Pharmacists Voice, Perrysburg PodcastKris - Podtastic AudioKiona Nessenbaum - Birth As We Know ItTakeaways: Building a relationship with your podcast guests before the interview can lead to better promotion later. Make it easy for guests to share their episodes by providing direct links and images. As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed. Offering your guests clear and simple promotional tools can encourage them to share your interview. Please tell your guests when their episodes will be released to help them prepare to share. As a guest, promise to promote the episode to increase your chances of being invited back. If you want them to share, the interview should be different than previous interviews.Links referenced in this episode:schoolofpodcasting.comthepharmacistvoice.comperrysburgpodcast.compodcasticaudio.combirthaswenowitpodcast.comsmartbusinessrevolution.compodnewsThis Amercian LifeInsider Secrets to Topp 100 PodcastDave's ResourcesJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthMentioned in this episode:Podcast Hot SeatAttention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.Podcast HotseatSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpagePodcaster Happy Hour: The Best Free Podcaster ConferenceThe Podcaster Happy Hour meets once a month to check out cool podcasting tech and network with other podcasters. It's free. Check it out.Podcaster Happy HourQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Oct 28, 202429 min

Ep 953The Future of Film and Podcasting: Avoiding the Same Pitfalls

This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results). As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsTakeaways: The movie industry is struggling, and podcasters can learn valuable lessons from this decline. Creating a strong community experience can enhance audience engagement for both movies and podcasts. Making the consumption of your content easy is crucial for keeping your audience satisfied. Trailers should accurately represent the film's content to avoid disappointing viewers. Audience engagement and feedback are essential for improving movie and podcast content. Podcasters should avoid the common pitfalls of the movie industry to ensure success. Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Monthadmanager.ncM.comMentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Oct 14, 202448 min

Ep 952Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity

Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Monthschoolofpodcasting.comlearnpodpage.comaskthepodcastcoach.compodpage.comcanva.comnamecheap.comcoolerwebsites.combuzzsprout.comcaptivate.fmlibsyn.comblubrry.comrss.comconvertkit.commailerlite.comheartbeat.chatElgato Webcam ProGVM Lighting KitDescriptRed CircleZoom Podtrak P4Takeaways: Starting a podcast requires answering fundamental questions about your goals and audience. Understanding your niche and how to differentiate your podcast is crucial for success. Consider using a name that clearly conveys the podcast's theme to attract listeners. Engaging with local businesses can provide sponsorship opportunities for your podcast. Monetization strategies can include affiliate marketing, ads, and creating a community. Utilizing tools like podpage can simplify the creation of a professional podcast website. Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsPodcast Hot SeatAttention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.Podcast HotseatQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Oct 7, 202447 min

Ep 951Maximize Listener Engagement with Podcast Chapters

Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement. Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals.All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.Mentioned In This EpisodeEthan Reese - Daily Sports PodcastDavid Hooper - Build a Big PodcastPaul Taylor - Pass ACLSJohn Wilkerson - Struggling For PurposeRalph Estep Jr - Ask RalphStephanie Graham - NoseyAFYork - Welcome to Earth StoriesZo Richardson - Back Look CinemaCaptivateBuzzsproutBlubrryTransistorPodhomePocketcastsPoduramaHindenburgSwitchy Link TrackerQuick Video on ChaptersMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsJoin the School of Podcasting CommunityFeeling overwhelmed by the world of podcasting? The School of Podcasting is your sanctuary of simplicity and support. We understand that navigating equipment choices, content planning, and audience growth can be daunting. That's why we've designed our courses to break down every aspect into manageable, clear steps, making it easy for you to focus on what truly matters: your content. With access to my twenty years of experience, you'll gain the confidence to silence the chaos and amplify your unique voice. Embrace podcasting with clarity and ease—let the School of Podcasting be your guide through the noiseSchool of Podcasting

Sep 30, 202447 min

Ep 950AI For Podcasters (Part I) 26 Resources

Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back. Above all, NEVER have AI make content that is made public without human interaction.Full description at schoolofpodcasting.com/950Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&nbsp;Share Your ThoughtsThinking of Starting a Podcast?Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.With our step-by-step guidance and personalized approach, you'll easily navigate your podcasting journey, turning your ideas into captivating audio experiences. As a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting&nbsp;today!Go to https://www.schoolofpodcasting.com/listener&nbsp;Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthSchool of Podcasting Website : Dave Jackson's website for podcast consultation.Music Radio Creative : Associated with Mike Russell, one of the guest experts in AI.Red Hat Media : Associated with Larry Roberts, another guest expert in AI.AI Goes To College : Associated with Craig Van Slyke, another guest expert in AI.11 Labs : A tool for generating AI voices, used by Dave Jackson in producing content for the episode.Mike Russell Video on Free AI Plugins for AudacityMike Russell Creator Magic YouTube ChannelCreator Magic YouTube Channel : Mike Russell's channel, where he discusses tools and plugins for content creation. Here is the video.Ask the Podcast Coach : Dave Jackson’s live Q&amp;A podcast on podcasting tips and advice.CapSho : An AI tool for creating marketing content and summaries from podcast episodes.Descript : A podcast editing tool with features like Studio Sound for audio cleanup and filler word removal.PodPage: A platform allowing users to create podcast websites.SpeakPipe : A tool that allows users to send voice messages.Otter.ai : A transcription service used for creating detailed show notes.Pod Squeeze : An AI tool providing limited free usage to analyze podcast episodes.Swell AI: Another AI tool offering limited free episodes for content analysis.Spinwriter: A tool for generating content from existing articles aimed at improving SEO.Google Notebook: Used for reading PDFs aloud using AI voices. Helen and Kyle are the AI-generated voices.OpusClip: A tool for generating multiple video clips from long content.BigVU: Another video clip generation tool.ClipGen: A clip-generation tool for creating social media content.Minvo: Another tool for generating video clips.Flexcut: Tool similar to the previous ones for video clipping.Hippo Video: Offers text-to-video tools for content creation.Wisecut: A tool for creating video clips from long recordings.Hey Gen AI Video GeneratorPerplexity - AI Tool that Provides Sources of Answers.<a href="https://openai.com/chatgpt" rel="noopener noreferrer"...

Sep 23, 202454 min

Ep 949Tom Webster: The Importance of Editing Your Show

In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.About Tom WebsterTom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&nbsp;Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthThe Audience Is Listening: A Little Guide to Building a Big Podcast BookTom's Webster's Website for the BookSounds ProfitablePodcast Guru AppPodpage (website builder for Podcasters)Listen NotesChartableFTC DisclosuresEpisodes.fmThanksDaveJackson.comJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the&nbsp;School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthPodcast Hot Seat - Now Private Podcast AuditsThere are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.Podcast Hotseat

Sep 16, 202436 min

Ep 948When, What, and How to Outsource Some of Your Podcast Production

If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost?Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthAsk Ralph Podcast: Christian FinanceThe Pharmacists VoiceNext Day Audio EditorPodcast Editor AcademySteve Stewart "Find an Editor" tutorial an formDescript Vide and Audio Editor with AIOpus Clip AI Video Clip Creation ToolClipGen AI Video Clip Creation ToolAuphonic audio leveler and hiss removalOtter transcriptionCastmagic - AI Tool for PodcastersCapsho - AI Marketing tool for PodcastersMaximize Listener Engagement with Effective Podcast Interview Strategies SOP EpisodePodcast Rewind: Insider Secrets to a Top 100 PodcastHow to Monetize Your Podcast Even With a Small Audience | Dave JacksonThe Steps To Create a Podcast EpisodeResearch GuestResearch ContentGuest SchedulingSetup and test EquipmentRecord EpisodeAudio EditingAudio MasteringTranscriptionUpload to Media HostWrite Show NotesCreate Episodic ArtworkAdd to WebsitePost to Social Make ShortsWrite Guest EmailMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageJoin the School of Podcasting CommunityFeeling overwhelmed by the world of podcasting? The School of Podcasting is your sanctuary of simplicity and support. We understand that navigating equipment choices, content planning, and audience growth can be daunting. That's why we've designed our courses to break down every aspect into manageable, clear steps, making it easy for you to focus on what truly matters: your content. With access to my twenty years of experience, you'll gain the confidence to silence the chaos and amplify your unique voice. Embrace podcasting with clarity and ease—let the School of Podcasting be your guide through the noiseSchool of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Sep 9, 202445 min

Ep 947Understanding Platform Fees: Best Options for Podcast Donations and Premium Content

Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation. I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&nbsp;Share Your ThoughtsPlatforms Discussed:Donation Only (No RSS Tools)PaypalBuy Me a CoffeeFanlistKofiPremium Content ToolsSupercastPatreonMemberfulHello AudioCaptivateBuzzsproutAll of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee. If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less). Keep In Mind:A show with WOW content will likely get around 3% of its audience to engage.New podcasters should focus on building great content and their audience instead of monetizing, which can lead to disappointment. There are MANY other ways to make money with your podcast besides advertising and asking for support. See my book Profit From Your Podcast.Full details at schoolofpodcasting.com/947Because of PodcastCongrats to James Cridlan of Podnews who was asked to come on BBC News and discuss the new deal with Kelsie brothers podcast. Check out how this happened in his article.Jen Bryney of Congressional Dish got to cover both the Republican and Democratic party events via her connections with C-Span. Jenn your video from outside the DNC was touching. Keep up the great work.Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the&nbsp;School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month

Sep 2, 202447 min

Ep 946Podcast Movement Reflections 2024 from DC - Now With Plugins!

Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet. I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up. Full show notes are on the website. Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.MENTIONED IN THIS EPISODERode Interview Pro Portable Microphone $244ishhttps://supportthisshow.com/rodeinterviewproShure Movmic Wireless Mics (small - great for video)https://geni.us/shure-movmicPodProtecthttps://podprotect.email/GW Centeric (Greg Wells) $36https://supportthisshow.com/gwcentralClarity VX Noise Removal $39https://supportthisshow.com/calrityvxAccentize DX Revive Pro $299https://www.accentize.com/dxrevive/Descript Studio Soundhttps://supportthisshow.com/descriptScheps Omni Channel 2 $39https://supportthisshow.com/schepsAudio Sigma Podmobile $359https://audiosigma.com/10 Free Plugins for Garageband (AU not VST)https://www.musicianwave.com/free-garageband-plugins/Adobe Enhancehttps://podcast.adobe.com/enhanceDealcasters Chris and Jimhttps://www.podpage.com/dealcasters/about/Paul Colligan's Podcast Partnershippodcastpartnership.comApple Podcasts on The Webhttps://podcasts.apple.com/us/podcast/school-of-podcasting-plan-launch-grow-and-monetize/id83653087Podcaster Morning Chathttps://www.podpage.com/pmc/Lou Mongello - WDW Radiohttps://www.wdwradio.comhttps://www.loumongello.comThe Audience is Listening - Tom Webster Bookhttps://geni.us/tomwebsterbookHarry Durran - Podcast Junkieshttps://www.podcastjunkies.comPodnews Podcast Industry Newshttps://www.podnews.netQuestion of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. School of PodcastingPodcaster Happy Hour: The Best Free Podcaster ConferenceThe Podcaster Happy Hour meets once a month to check out cool podcasting tech and network with other podcasters. It's free. Check it out.Podcaster Happy Hour

Aug 26, 202457 min

Ep 945These Two Words Cost Him Millions of Dollars

DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around.Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a comedian millions of dollars.Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthWithout Warning PodcastPodcaster Happy HourGamertag RadioGARMTom Segura Your Mom's HouseGetting Fired From McDonald'sLibsyn to Use BarometerJim and Chris from DealcastersMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthQuit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of Podcasting

Aug 19, 202442 min

Ep 944Beyond Surveys How Real Conversations Grow Your Podcast

Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners.In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-one Zoom calls with users, we uncovered crucial feedback that transformed our product. This approach can work wonders for your podcast too!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&nbsp;Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the&nbsp;School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22.Ecamm Creator Camp October 15-18 in (Bostonish MA)I'll be speaking at Podindy.com on November 9thI look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/whereWant me to speak at your event or online meetup, contact me here. Mentioned In This EpisodeThe Audience Is Listening: A Little Guide to Building a Big PodcastPodpage.comJoining the School of PodcastingGrow The Show with Chris HutchinsAll the Hacks Episodes on Bank AccountsTidycal Calendar System with Lifetime DealAsk Ralph PodcastMiss Ileane - The Anchor ShowMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks! Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate. Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six Weeks

Aug 12, 202431 min

Ep 943Unraveling the Power of Word-of-Mouth in Podcast Recommendations

70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show.We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&nbsp;Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the&nbsp;School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthParticipantsKim Newlovehttps://www.thepharmacistsvoice.com/https://www.perrysburgpodcast.com/Paul from Pass ACLShttps://passacls.com/Ralph Estep Jr - Ask Ralph Podcasthttps://www.askralphpodcast.com/Velvet from Welcome to Earth Storieshttps://welcometoearthstories.com/Mark from the History of North Americahttps://www.markvinet.com/Timothy Brien Create Art Podcast - https://www.createartpodcast.com/Find a Podcast About https://www.findapodcastabout.xyz/Zoe - Back Look Cinemahttps://www.backlookcinema.com/Dave Jackson - School of Podcastinghttps://learn.schoolofpodcasting.comThe Wealth of Connection: A New Approach to Making Business Personalhttps://geni.us/wealth-of-connectionThe Audience Is Listening: A Little Guide to Building a Big Podcasthttps://geni.us/tomwebsterbookBecause of My Podcast - Vincent Pugliese Unconference - https://totallifefreedom.kartra.com/page/unconferenceVIPpricingVincent on episode 862Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22.Ecamm Creator Camp October 15-18 in (Bostonish MA)I'll be speaking at Podindy.com on November 9thI look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/whereWant me to speak at your event or online meetup, contact me here. Join the Newsletter For More Podcast TipsWant more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/dailyMentioned in this episode:Don't Let Your Poor Upbringing Stop Your From Starting Your PodcastIf you grew up attempting to get the attention of your parents, friends, and others but couldn't, podcasting is THE way to get your message out to the WORLD. The School of Podcasting allows you to: Learn at your own pace Network with other brilliant podcasters Get UNLIMITED one-on-one coaching with Dave JacksonSchool of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share you

Aug 5, 202446 min

Ep 942Because of My Podcast: Dave Edition

My last day at Libsyn was July 12th, 2024. I'm starting a new chapter in my podcasting career, and so to announce the next chapter, I thought it might be fun (and maybe inspirational? ) for newbies to see what is possible with a podcast. Last week I talked about my journey through technology. I explained that where I am now is NOT where I started and it took years to get here. Today I'm talking about the most important benefit of podcasting (and it's not money, or fame). It's relationships. You will see that one teacher gave me a nudge. Once I started podcasting (because it was WAY HARDER in 2005), when I wasn't working on making GREAT content, I was working on growing my network through relationships. I am still in contact with many of those today. Your Podcast Leads To OpportunitiesYou are seen as an expert (no matter if you want to be or not) and that positioning leads to opportunities. Those opportunities lead to relationships. Those new relationships lead to more opportunities. If you DON'T QUIT, the wheel keeps turning. It does not happen overnight, and it might take years. Some might say I have first mover advantage. Let's say that is true. So did a whole lot of other people. There is one big difference. I didn't quit. I'm still here. Opportunities Lead to RelationshipsI had Spreaker, Blubrry, and Libsyn representatives on my show. I would see these people at events. Your podcast can be a digital resume. When the New Media Expo needed a new head for their podcasting track, all of these hosting companies had one name they recommended: Dave Jackson. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&nbsp;Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the&nbsp;School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22.Ecamm Creator Camp October 15-18 in (Bostonish MA)I'll be speaking at Podindy.com on November 9thI look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/whereWant me to speak at your event or online meetup, contact me here. Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthToday in PodcastingPodcasters RoundtableMore Podcast MoneyPodcasting for ProfitAcademy of Podcasters Hall of FamePodcast AwardsThe Messengers: A Podcast DocumentaryThe Audience is Listening - Tom WebsterMentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Jul 29, 202458 min

Ep 941Dave Jackson’s Journey from Basic Gear to Professional Podcasting

I had two people ask me about the "Behind the Scenes" operations of the School of Podcasting. I was nervous about doing this episode. If you're new to the show, I normally don't talk about myself for 47 minutes. As I had two people ask similar questions, I thought I'd share information about:Where I Started (start ugly - great book)My first podcast setupMy first "business office"Why and how I upgraded (and why you probably don't need to).What I'm using now for the podcast and the business.I also mention the Podcaster Happy Hour (check out this new networking and education event). Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&nbsp;Share Your ThoughtsQuestion of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the&nbsp;School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthAsk Ralph Christian Finance ShowNoseyAF ShowThe Pharmacists VoiceSamson Q2U MicrophoneSendfoxTidyCalPodpageElgato StreamdeckElgato Facecam ProLogitech C920Elgato Key LightAffordable LightingEv RE320 MicrophoneShure SM7BPodmic USBCaptivateBuzzsproutBlubrryLibsynRed CircleLess Annoying CRMCapshoCastmagicWave Business Software (you might check out Moxie as well)Heartbeat CommunityZenler Course HostingCamtasia Video EditorEcammDescript EvMuxDe Room PluginDxRevive ProDialogue EnhanceScheps Omni ChannelRay Edwards ClarityScribeEleven LabsImpact VaripoleMentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Jul 22, 202449 min

Ep 940How To Read Without Sounding Like You&apos;re Reading with Jodi Krangle.

Some people can "riff" off the top of their heads, while others need a script. Do whatever works for you, but when it SOUNDS LIKE YOU'RE READING, it can lose listeners. Today, I bring in Professional Voiceover Artist Jodi Krangle to give us some tips on how to sound natural. She also shares some insights on the voiceover industry and her pet peeves in podcasting. Find Jodi at www.voiceroversandvocals.comJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the&nbsp;School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.&nbsp;Share Your ThoughtsQuestion of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22.Ecamm Creator Camp October 15-18 in (Bostonish MA)I'll be speaking at Podindy.com on November 9thI look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/whereWant me to speak at your event or online meetup, contact me here. Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthJodi Krangle www.voiceroversandvocals.comHyperX Condensor Microphone (aff)Sennheiser 416 (aff)Good, Quick, Cheap - You can only pick 2Jodi on Ask the Podcast CoachSupercast - Sell Premium ContentGuardian DowncastMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthYou Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of Podcasting

Jul 15, 202445 min

Ep 939Live Podcast Makeover: Fixing Show Positioning and Hooks with Stephanie Graham

Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence.Want a turn in the Podcast Hot Seat? See www.podcasthotseat.com/storeGot Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityNoseyAF PodcastStephanie Graham's WebsiteFollow the Nosey AF showPodcast Talent Coach Show 500Podcast Rodeo ShowPodcast Hot SeatPodcast Review ShowProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Month

Jul 9, 202447 min

Ep 938Maximize Listener Engagement with Effective Podcast Interview Strategies

How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs.Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVIEWS. Thinking of Starting a Podcast?Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!Go to https://www.schoolofpodcasting.com/listenerGot Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeVideo Version on Libsyn's YouTubeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthPodcast Rodeo ShowPodcast Hot SeatYour Podcast WebsiteTidycalAcuity SchedulingCalendlyPodmatch and PodcastguestsThis is episode 938 of the School of PodcastingThis show uses chapters making it easy for you to jump from subject to subject. If your app doesn't support chapters, try it. Apple Podcasts, Overcast, or Podcast Guru Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageJoin the School of Podcasting CommunityFeeling overwhelmed by the world of podcasting? The School of Podcasting is your sanctuary of simplicity and support. We understand that navigating equipment choices, content planning, and audience growth can be daunting. That's why we've designed our courses to break down every aspect into manageable, clear steps, making it easy for you to focus on what truly matters: your content. With access to my twenty years of experience, you'll gain the confidence to silence the chaos and amplify your unique voice. Embrace podcasting with clarity and ease—let the School of Podcasting be your guide through the noiseSchool of Podcasting

Jul 1, 202456 min

Ep 937Different Input - Different Show

Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has Audible.When you change the information that is feeding your brain, you change the output of your show.Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. ContributorsZo from Back Look Cinema https://www.backlookcinema.com/podcast J from Okie Bookcast https://www.okiebookcast.com/ John Finkelde - Grow a Healthy Church https://growahealthychurch.com/ York from Welcome to Earth Stories https://welcometoearthstories.com/ Mark from Practical Prepping https://practicalprepping.info/ Mike from the 70's Vs the 80s https://podcasts.apple.com/us/podcast/the-70s-vs-the-80s/id1527870389(mike buy a domain at coolerwebsites.com and point at something).Craig from Live Well and Flourish https://www.livewellandflourish.comMark From PodcastBranding.co https://www.resourcefuldesigner.com/ Ralph From Ask Ralph Show (Personal Finance from a Christian Perspective) https://www.askralphpodcast.com Books MentionedOld Man's War https://amzn.to/3zfJ6ruBird by Bird https://amzn.to/45zUB9p Crucial Conversations https://amzn.to/3XAGOxp The Giving Tree https://amzn.to/4bl2658 Success Principles https://amzn.to/3KXKTnI Born to Run https://amzn.to/4cyWNjO Letters From a Stoic https://amzn.to/3VCfOLl Platform: Get Noticed in a Noisy World https://geni.us/platform-michael-hyattStorybrand https://amzn.to/3VEY81o How to Win Friends and Influence People https://amzn.to/4esKCqi Mastering Your Finances (Free when you sign up for newsletter) https://www.askralphpodcast.com Storyworthy by Mathew Dicks https://amzn.to/3E2HCxp Profit From Your Podcast https://www.profitfromyourpodcast.com/book Other Items00:25:39 - Quit Encouraging Fraud 00:28:43 - Weird Spotify Video Thing 00:31:53 - Eyes on Streamyard https://supportthisshow.com/streamyard 00:33:30 - Podcast Rewind: EO Fire https://www.eofire.com/podcast/davejackson/ 00:34:16 - Question of the Month https://www.schoolofpodcasting.com/question 00:37:14 - Live Appearances https://www.schoolofpodcasting.com/where Mentioned in this episode:Question of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of Podcasting

Jun 24, 202438 min