School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Because of My Podcast: My Audience Fixed My Website Cale from Fotimepodcast.com was having a problem with his website (using Wordpress) when an audience member offered to help out. It turns out the audience member works for the creators of Wordpress. The DBS 286X vs Aphex 230 Master Channel Before I even start, you do NOT need either one of these to start podcast. It's a nice piece of icing on the cake. It makes you sound better, but you will not gain a single subscriber by using these. If you have poor content, great sounding garbage is still garbage. I've got the older version of the DBX 286 (I have a 286A which has now been replaced by the 286S). Likewise I recently picked up a used Aphex 230 Master Voice Channel (which is now replaced by the Aphex Channel Master What's the difference? Cost: The Aphex is 999, the DBX is 199. So you are looking at $800 in difference. The Aphex's gives you more options in regards to inverting polarity, changing the phase polarity. It also offers a low cut filter. The Aphex noise gate is super easy to set and sounds great. You simply talk and turn the dial until a red light illuminates, and then turn the other knob to scale back any background noise. I love the sound of the gate more than the DBX. Anytime I set the DBX to be aggressive, the cutting in and out was a bit more noticeable. Yes you can hear the Aphex's gate, but to me it's less noticeable. With the DBX you have low and high enhancers. You have the same thing on the Aphex, but you can choose what frequency to boost. You also have a parametrix equalizer so you can find a frequency that you either want to boost or cut from your voice and the determine how much you want to cut/boost. This is the same for the Aural Exciter on the Aphex. It does what the DBX does with more control. You can "tune" what frequencies you want to boost on the high end. I never will get de-essers. I know what they are supposed to do, I don't hear any difference on either unit. I swear this is a feature that manufacturers build into units so they can charge more. While appreciate what the unit does, for the money, I would recommend the 286 for most people unless you really, really want total control. Video Podcasting? How Would I Go About Doing This? I currently don't do any video podcasts, but that doesn't mean I don't think they are worth doing. I just know they take more time. So how would I do it if I did? Video Podcasting Software If you're on a mac, try Screenflow or even iMovie. If you're on a PC check out Sony Vegas or Camtasia. What Format? I would create my video for my podcast (downloads) you are exporting a "LD" version for phones, so you could go 640X480. You can do this in QuickTime if you want to as there are tons of presets. I would try to stick with mp4 if possible as it seems to have less conflicts. You take this format and put it in your RSS feed, so it goes to subscribers. You might put at the begining of the video that to see ah HD version go to your website (and provide a pretty link so they don't have to search for it) The Format For Your Website Now you create an HD version (1280X720) that you can upload it to YouTube (it's free, let them eat the bandwidth) and put that video on your website. Now your subscribers don't hate you for sending a 5 gig file to their phone, and your visitors get an HD version that also happens to be on the #4 search engine. Podcasting Lessons I've Learned From My Cat I'm a dog person. Always have been. I inherited a cat in my recent divorce, and I love Bernie, but I do hate cleaning the litter box. I actually hurt my back cause I was leaning over so much, and for an extended period of time. I just hate, hate, hate, cleaning the litter box. I did it about once every 5-7 days. I thought to myself, "Dogs are so much easier as I don't have to deal with this." Then it came to me. What a pain it would be if my dog only got to "do his business" once every 5-7 days. In thinking about it, I would take my dog out three to 4 times a day. So I started treating my cat like a dog, and checking his litter box in the morning, when I got home, after dinner, and once before bed. Now it takes me seconds to clean his cat box and it's not a big deal. So what does this have to do with Podcasting? If you wait until the last second to record your show, you're going to have to do all the prep, recording, editing, promotion, at the same time. It's a lot of work, and it can be overwhelming. So instead, start planning it earlier in the week. Start writing show notes during the week and flushing out the best parts of your topic. Then later record it, and edit it. Then publish on another day. By doing a little every day, it's not that big a deal, and it's not so cumbersome of a job. It will avoid burning out and quitting your podcast. Advertising Platforms Advertisecast.com is rolling out this week. Cast.market has been our for a bit. Blubrry.com has been around since 2006. Libsyn.com has been around since 2004 (you nee

Today I look at tools available for podcasters to help them produce a better show. Podcast Interview Wizard and Who is Jim Edwards Jim Edwards is a guy I've known online for years. I loved his "I Gotta Tell you" email list. We are talking back in the day when I was teaching people how to make websites with Microsoft Front page, and making videos with camcorder. I bought one of Jim's products he made with Mike Stewart and I thought they delivered value. I had bought some stuff from other "Internet Marketers" at the time, and thought this was better than some. I've always liked Jim's style as he takes his topic seriously, but always dishes it with a good helping of sarcasm. In a nutshell, Jim has been writing ebooks and making products for over 20+ years. According to his bio: Jim Edwards, founder of Guaranteed Response Marketing, LLC, is an Internet expert, marketing entrepreneur, newspaper columnist, author, motivational speaker and elite mentor and coach.Having gained personal and financial freedom, he shares his proven strategies with self-motivated, hard-working people to help them attain personal and financial independence. He has written and published dozens of ebooks, several print books and hundreds of articles. Through his company, Jim has produced some 40 informational products on DVD and many more available in the latest electronic formats downloadable from the Internet. Jim produces and hosts webinars on a weekly basis and has been a frequent guest speaker at numerous international Internet marketing seminars. What is the podcast interview wizard? It's a software that works on mac or PC that walks you through planning your interview. It does this by having you figure out what you want to talk about before the interview. It walks you through 16 questions .These questions are then used in a series of tools used by the software. These include: Email templates to help get the interview Email messages to setup and remind the guest for the interview. Later you can use it to create an email that you can send to the guest post interview as well. Email templates for Referrals Email Templates to say Thank You Quick or Full Show Templates (complete with intro / outro ext and questions) Audience Handouts - A worksheet for people to fill out as they listen to your episode. Show Bullets - Custom Sales Copy for Each Interview There are 12 different types of interview types It will generate show notes for your episode It will generate multiple Titles for your show and let you pick the best one. Build Ads to help promote the show on Facebook, Twitter, etc. Putting it Through It's Paces So I took the interview from last week and added the information about my guest Danny Peña to see if I had used the software last week would the interview had been different. The closest interview style would be the "How the Expert Got Started" style. Now last week's show was different. I already knew the answers to the questions. I knew Danny's story and I wanted to walk him through the parts that focused on building his audience. Using the PIW I did some interesting questions that I could've asked but didn't: What roadblocks did you face early on and how did you overcome them? Did you have any early mentors or did you have to figure it all out on your own? If you had to start all over again with audience growth in today's world, with today's tools, time constraints and other factors, what would you do:a. Differently?b. More of?c. Less of?d. Faster?e. Not at all? Under the "Myths and Misconceptions" style of interview I saw "Where are the big opportunities in audience growth that many podcasters might be missing?" or "What are the best audience growth tools every podcaster needs to use and know about?" Brainstorming By Yourself Now I realize that the software is meant for you to use ONE style of interview, but if you're looking to come up with good questions, I can see where spitting out multiple versions of the interview might help you spotlight questions that really spur other questions that aren't in the software. Now I realize the "Show notes" and other templates are meant to come from one template not multiple ones. So if you mix and match questions, you are somewhat shooting yourself in the foot, and will have to mix and match to make the additional messages. On the other hand if one style of questions gives you everything you need, you are golden. In watching a webinar for the software they made a great point. In some cases (for the person who hates to write) it's easier to edit than create. Going Down the List Of Tools Podcast show notes - Yes I could see using this in many places (G+, Facebook) Email announce - Yes, this could be cool and it even says to copy and paste your bullet points iTunes Episode Descriptions - YES this gave me 7 different descriptions and slew of titles Show Title Templates - Yes. Again, a great way to brainstorm with yourself. Ads - Very Similar to Titles and Descriptions - Useful again. Email tem

Danny Peña got his first video game console from his Grandmother and his life was forever changed. Little did Danny know (who goes by the name of Godfree on his show) that he would someday be getting paid to fly around the world and play video games on his podcast Gamertag Radio. Did he think he would end up working for CBS and be featured next to podcasts like 60 minutes on play.it? Probably not. Today you will learn how Danny started building his audience before there was podcasting. Danny continued building his audience before there was iTunes. Through everything he does, Danny cares about one thing: the audience. There are sooooooo many lessons to be learned today. Interview starts at 3:38 Free Doesn't Last: Danny got his first check from mp3.com a site that was "Too big to fail" just like MySpace (and who knows some day Facebook?). The party of the year took a year of planning: You don't get these kind of results by "winging it." Check out this video of the party and you can read how the Miami New Times called it the Best Super Bowl party in South FL. Know more about your audience than their age and sex: Danny brought in musicians who his audience liked. The musicians brought in their audience who probably liked to play games. Be straight with your audience: Any perks Danny and his crew have received has always been communicated to their audience. TRUST is everything: It takes a long time to earn it. It's very powerful, and can be lost with one bad decision. Let your audience be part of your journey: Anywhere Danny goes he invites his audience to come along. Ten years to get on CBS Radio: Patience ins a virtue, and it took Danny 10 years to get to where he is. He took advantage of every opportunity he saw. Time Management Tips: Set a schedule and stick to it. Danny has a full time job, a girlfriend, and his podcast. Having the right people on your team is essential and keep everything transparent so you are all on the same page. Danny is real. When Danny says, that's a good question, that's because its a good question. Some people on my show do it just to stroke my ego. Danny's Community Created Events That Drew the Attention of Main Stream Media Check out Danny's Commercial on the Discovery Channel https://www.youtube.com/watch?v=l5oKqp-sZA0 Watch his acceptance speech as he is inducted into the Podcaster's Hall of Fame ttps://www.youtube.com/watch?v=K64TXMuYNlY Here, Danny made the news by accidentally spilling the beans on the Microsoft release. In this article, Gamertag radio is mentioned in Forbes magazine. Save $40 Off Podcast Movement If you plan on attending Podcast Movement, you can save $40 off your ticket when you use the coupon code sop40. This is THE podcast event. I will be holding a Q& A session and I am really looking forward to it. Coming Next Week I have a on of people ask me about Podcast Interview Wizard from Jim Edwards. Well I'm going to buy it and play with and let you know what I think. If you want to check it out, go to schoolofpodcasting.com/piw (affiliate link) I will also be talking about the Cool Cast Player which makes really pretty players for your website Ready To Start Your Podcast? The School of Podcasting is OPEN NOW. Get in before 4/1 (doors close ). Go to www.schoolofpodcasting.com/start Step by Step tutorials (that are not outdated like the one on the Internet) BONUSES Private Facebook group for Networking Email support for all your podcast questions. Live Q & A Webinars - ask whatever you want. Sign up before we close the doors 4/1 www.schoolofpodcasting.com/start

I went to Podfest.us a couple of weeks ago and I saw a person do a presentation that offered to help people launch their podcast for $8999. Just for that weekend there was a sale and they would only charge you $3990. This is America and if you can get people to pay for $4,000 for your advice, then GO CAPITALISM. I feel bad for your customers, because without an intimate knowledge of your product, my gut instinct says they over-paid. A couple of episode ago I said the snake-oil sales people are coming, and now I'm here to tell you they are here. So get your boots on cause the poop is getting deep. Podcast Review Swap - Trying to Cut in Line in the Apple Charts is Bad For Podcasting I was in a private Facebook group when the owner of the group (the same guy selling a $9,000 podcast course) places this post: RATE AND REVIEW SWAP - POST YOUR SHOW BELOW (LET'S GET A LONG THREAD GOING)Is it ok to post your show via iTunes link? and ask for rate and review swaps?I HIGHLY ENCOURAGE TO DO THISsomething like hey everyone, wanna do rate and review swap? Here's my show --show link removed by Dave--Let me know when you've done it and I'll go do the same. Extra points for screenshots or copy paste of review smile emoticonWHAT I DON'T ENCOURAGE'Hey guys check out the most bomb, amazing spectacular show on the planet - insert link. and subscribe please...NOPE!example #2Hey guys this week we talk about how we are the real deal, and we discuss it in such an amazing way. ARen't we awesome! - link to youtube. **Please don't F'ing do this! I am considering kicking you out if you do this more than 1x. and I won't tell you, so don't do it at all.BEST PRACTICE FOR ASKING FOR RATE AND REVIEWS"Anyone opne for rate and review swap: here's my show""Just left review for TAG PERSON - great show, here's what I wrote - insert message - THEN say - here's my show can you hit me back too" The people lined up DROVES. The post was growing like a weed. This was like a unicorn. I had heard of them, but had never seen one, and it was depressing. After no less than 20 people I had put in their link I chimed in as asked why we were asking people who had never heard your show to give us a give star review. As always, I'm open to other sides of the story so I asked, "Why are you doing this? If you can't get your audience (who has heard your show) to review it, that is a red flag that your content is not resonating with your audience. Please shed some light on this. He repled: The idea here is that people can listen, rate, and review and not be stranger. As artists we need a place to be ale to get feedback to share on our show, and this is a thread for people to be able to do that. We are not encouraging people to be strangers here and in a podcasting group it only makes sense to have a place where people can openly asks for reviews and feedback. There is a place for podcasters to get feedback and share it on your show. It's called your audience. It's called comments on your website, facebook, email, voicemail from people who can help shape your content for the better. They are called YOUR AUDIENCE. The answer is a lie. They are trying to game the system, jump up the charts, and boost their downloads. I get that. Who doesn't want a bigger audience? Do you remember William Hung from American Idol. This poor kid couldn't sing or dance, but he was so bad we shot him on the charts. William produced an album, and that's the last I heard of him. He doesn't have the talent to remain on that stage. More and more professional content creators are getting into podcasting (radio people). They have paid their dues, and they have had lots of practice. They have found their voice, and they know what their audience wants. So now when we shoot your inexperienced probably not great podcast to the top of the charts, you look like William Hung. Your audience doesn't stay, and your career is over. Don't be a Flash in the Pan Never week Danny Peña will be on the show. He is a hall of fame podcaster who started out on caseete tapes. His main focus is on his audience, and he now works for CBS. He gets paid to play video games because he did the work, listened to his audience, and promoted his show endlessly. He didn't cheat, he didn't cut in line, he didn't spam anyone, and the guy is a rock star in the gaming world. Back in 2005ish Dr. Joe Vitale start podcasting. His first episode was all about him, and how great he was and why you should listen. It did nothing for the listener. he had a huge email list, and he must've sent out an email for people to vote for him on Podcast Alley (this was pre iTunes). They did. Joe went from 0 to the top of the charts. His episode was awful, and the next week he was completely off the charts. Apple is Not Going to be Happy That Your are Negative Effecting Their Product By "gaming" the iTunes charts the results are not entirely accurate. Apple went to a lot of work to build the system, and I'm pretty sure they are not going to be happy th

You will notice that I am in pursuit of people who have been able to make a living with their podcast. Today we interview Jim Harold who does the Paranormal Podcastt and the Campfire Podcast. Podcasting News In a nutshell, use podcastsconnect.apple.com to submit your podcast to iTunes, but don't mess with anything else in that platform for now (you can really shoot yourself in the foot). Understanding iTunes and Podcasting iTunes is somewhat confusing. You submit an iTunes RSS feed to iTunes and in return, they give you a link to your listing in iTunes. iTunes is like a giant phone book of podcasts. The interesting thing is when someone goes to iTunes and subscribes to your show, iTunes sets the original feed you submitted in their software. This can create confusing. When you publish a new show it will not show up in the iTunes Store immediately because they have to refreshed your listing. However, anyone who is subscribed to your show gets that show because they are looking at your original feed. My advice here is to subscribe to your own show. This way when you think there is a problem because your show is not "showing up" in iTunes, check your show using whatever app you use. If the show appears, then it just means the iTunes store has not refreshed your listing yet. Wait at least 24 hours. Jim Harold's Paranormal Podcast is Paying the Bills (interview starts at 9:51 - recorded with a Zoom H5 recorder and two Audio Technica ATR2005usb microphones ) Here are some bullet points from our conversation with Jim Harold from the Paranormal Podcast Jim wanted to be on the radio, but ended up in radio sales. Jim loved reading about the Paranormal growing up. He sputtered at the beginning of his show, but his fans wanted more. Why? Because nobody was talking about this like Jim was, and he delivered value. After 6 months , Jim was offered a sponsorship from Audible, and that helped him get more serious about his show. Jim has multiple streams of income. He has a plus club (membership site), he has multiple books, and he has advertisers. Jim uses Wishlist member to manage his membership site Jim's first book was "traditionally" published. It was cool to see it in Barns and Noble, but Jim later purchased the rights to that book and sold it on his own. Check out Jim's books at Amazon.com Podcasting has opened door for Jim His podcast grows about 10% every year. His podcast is named well. It's called the "paranormal podcast." He went with the obvious name for his show. When people Google "Paranormal Podcast' his show comes up. There is a difference between radio ads and podcast ads. Jim explains how he feels like he knows me because he listens to my show. Podcasting advertising has great impact because we care about your audience. Jim has rejected ads that didn't fit his audience, or that he couldn't endorse. Jim is currently using a Heil Pr40, a Mackie Mixer, and a Behringer Processor. Check out Jim's shows at Jimharold.com as well as his TV You Grew Up With podcast. Mentioned in this Show Daniel J Lewis from the Audacity to Podcast Steve Stewart from SteveStewart.me Stargate Pioneer from the Gonna Geek Network Danny Pena from Gamer Tag Radio Auphonic Audio Tool Show 503 on Compelling Podcasts School of Podcasting Newsletter

Podfest hapned this weekend in tamp Florida. Wow was it fun. I got to hang out with Hall of Fame podcasters like Danny Pena, and meet some people who are trying to get their podcast off the ground. I love, love, love, the podcast community. It's filled with helpful, loving ,caring people. I got to catch up with Dan and Jared from Podcast Movement, Glenn the Geek, some members of the School of Podcasting. I'd write more names, but I'm still in a coma from the Dramamine. Cool Things About Podfest Being a new event (this was year two) they had one track. This meant that all the attendees sat in the same room and the speakers would rotate in and out. We were strongly encouraged to network on breaks and sit in new locations. It was cool. I ran out of business cards, an luckily had a box of "stand by" business cards. One of the coolest things were did was like Speed Networking. You had a time keeper at the table, and each person had 90 seconds to share their name, their podcast, and their target audience. Then each round you would go to a new table and meet more people. By the end of the session, you had pretty much met everyone in the room. This was one of the coolest things I've ever seen. They had a schedule flowed nicely together. This lead to speakers often referring to something mentioned previously in the conference. Great speakers. Simple. All brought value. Relative sponsors: Audio editing services, marketing, interviewing, trademark, conferences, hosting, all were relevant to the audience. I saw, felt, and participated in Content Marketing. I met Katie Krimitsos the night before. I saw her presentation on Facebook Goups, and she showed me how much more I could be doing. I will be a customer. When Will The School of Podcasting Open? As God as my witness, ready or not, it will open next weekend 3/5 What am I doing? I'm reshot many of the videos. I've added quite a few videos, and I'm restructuring how I will do business. At this point (subject to change) I want to let a certain amount of people in at one point, and the close the doors so we can all kind of be "on the same page." Then I can help, encourage, and guide you through your process, while still providing value to current members through additional videos and live office hour webinars. Creating Compelling Podcasts Adjective: having a powerful and irresistible effect; requiring acute admiration, attention, or respect How Podcasts are like Potatoes You have instant potatoes out of a box. These are quick, easy, and cheap. The end result? Bland. You can make mashed potatoes from scratch. They take longer, it takes more effort, and they are more expensive to create. The result? They are delicious and your recipients want more. It's Not About the Audio Quality If you record with your laptop microphone, that's bad. I think we all can recognize audio that is distracting (if you make me adjust the volume during your podcast, we have a problem). You can purchase an Audio Technica 2100 for around $60 and have great audio. Be sure to get a pop filter (check out this package with a swing arm). Once you have that, MOVE ON. I would listen to an 8-track tape of the Beatles because the content is good. My friend Paul Colligan from the Podcast Report records in all sorts of fun locations. Some are better than others. One time it sounded like Paul was recording fro ma submarine. I listened to every minute. Why? Because Paul makes me think. On the other hand, Metallica put out and album with Lou Reed. Van Halen Put out an album with Gary Cherone. One of more of the following need to happen: Laugh Cry Think Grown Entertain Educate If none of the above is happening then don't press record. Identify Your Audience If you have a "Secret Santa" at your job and you get someone's name that you don't know you have two choices: Gift Card (quick, easy, fast - bland) Go ask someone who knows the person and get them a gift they want Which one gets the best response? This is why you have to know who your audience is, so you can go to where they are and listen to what they are talking about. Start of listening when you find your audience. Ask them what they might want to hear. Be sure to take notes using tools like Evernote or OneNote The ADDIE Approach Anaylize - Go research your audienceDesign - Decide how you'r going to cover your topicDevelop - Buy the podcasting equipment, figure out what segments you will use.Implement - Let a member of your target audience listen to the show.Evaluate - Did they like it? Get feedback Feedback is just that - feedback. It leads to failure if the feedback causes you to quit. Don't quit. Instead Analyze the feedback, design a new approach, develop a new version of your podcast, and have a target listener evaluate it. This goes on and on, forever. How Many Downloads Should My Podcast Get? Here is the equation: Total Number of Downloads X Effective Production = Total Number of Downloads If you have no value (bit focused, horrendous audio quality) t

Because of my Podcast: I'm Working For Libsyn - Dave Jackson A couple of weeks ago I let you know that my "Day job" had gone away. A little update on the story, I reached out to the head of HR only to find she no longer works there, and I got an email stating that payroll would be postponed two days. So there I was, thinking about getting into training and support. So I asked myself. What do I want to do for a living? I love podcasting. So in a nutshell. I want to help people in the podcasting space. Who is the biggest player in the podcast space? Libsyn.com I reached out to a person I knew (remember how it's all about relationships) and just let them know I was available if they needed someone. A little over two weeks later I was given a proposal to join their team. I gladly accepted. I can still do consulting, but you will now hear me give out a disclaimer that I am an employee of Libsyn. You will hear me give out my promo code of sopfree for Libsyn on this show, but not at a trade show where I'm acting as a Libsyn employee. For those who are new to my show, I've been a big fan of Libsyn as well as Blubrry, and Spreaker for years. I think the insights I get from working in support will help me created better content for you on this show, as well as additional documentation for Libsyn. I've always wanted to make a living around podcasting, and now I can. I can do podcasting as my full-time gig, and my night time hobby. Wait, that's Ray's line. Because of My Podcast I Quit My Day Job - Jim Harold Every Saturday at 10:30 AM I do a live call-in show called "Ask the Podcast Coach" at www.askthepdocastcoach.com/live and this week Jim asked a question about the controversy over measuring podcasts (see this episode of the Podcasters Roundtable ) and once he came on I got to talk to him and found out. Jim previously a sales guy for radio Jim now does a podcasting full time at jimharold.com I've already reached out to Jim and we will be doing a deep dive on next week's show. Anchor.fm Vs Voxer Vs Clammr Vs Speakpipe Vs Voicemail Today we are joined by Chris Nesi (www.chrisnesi.com) from the House of Ed Tech podcast. Chris is well versed in Voxer. As a member of the School of Podcasting Chris has shown me he really enjoys voxer. So when this new tool (Anchor) came on the scene and everyone was going nuts over it, I wanted to get Chris's opinion. In the end, they are different tools for different audiences who are looking for different results. The world is all a flutter over the Anchor app for iOs. This is an app that allows you to sign in via your twitter account and create audio. People can follow you, and you can follow them. You can record a "wave" and people can reply. This is all public. You can them embed your wav on your website, like this. See www.schoolofpodcasting.com/502 Speakpipe.com Originally I wasn't going to include Speakpipe in this discussion, but if we are talking about getting feedback from your audience, I would look like a fool not to include it. Speakpipe is a way for you to put a button on your website for people to click on it, and using their microphone leave a message. When you get the message you can listen to it, download it, or click reply and send a message back to the audience member. It's free, with a premium version for more storage. Check out speakpipe.com Anchor.fm I can see this being used to get feedback from your audience. While this is already easy with tools like speakpipe, when someone leaves a message with speakpipe, you can reply to them as well. This is all public. With Anchor, the conversation is public so everyone can hear the conversation and bring their point of view. The bad news for podcasters is once you get the audio, there is no download option. Now you are stuck with hitting play on your phone and recording it with another device. For me, I shared a link to myself, played the wave on the web, and recorded it using Hindenburg journalist (you can go into settings and tell it to record "other applications." Anchor - True public radio - Anchor FM Inc. Voxer.com Voxer is also a free app (with a paid pro version with additional perks) that turns your phone into a walkie talkie. It is cool, and you can invite people into groups. This again creates a community feeling. You can share audio, video, text, and images. With a group it is only public to the group. You can private message each individual if you'd like. The nice thing about voxer is it works on all platforms. You can even just use their website. I do love the fact that you can listen to messages at up 3X speed. With Voxer, you have a public forum if you want it (with only invited guests) or private message that are easy to listen to and easy to download. Every time I play with Voxer I feel I should create a group for the School of Podcasting. Check out the app at Voxer Walkie Talkie Messenger - Voxer LLC Clammr.com Clammr is a fun tool to help spread the word about your show. You can use the free app (or their

With so many people focusing on New and Noteworthy, I wanted to see how many people use New and Noteworthy. So I asked people how they found new podcasts and here is what they said. The number one way was hearing the podcaster being interviewed on another podcast. This data is from 100 respondents from my email list, and from social media. So it order with the number one answer first it was I heard them interviewed on another podcast I searched the app for my topic I heard about it from a friend (word of mouth) Other The Internet (Google, Bing) Search The "other" responses were (and I'm summarizing) more or less "Word of mouth." Meaning the podcast host they were listening to mentioned them, or they heard about it on Twitter, Pinterest, etc. So if one of the top ways to grow your audience is to appear on other podcasts, how do you get booked on other shows? Well, we are going to dig into a smart way of setting yourself up to be booked on other podcasts. How To Get Booked as A Guest On a Podcast? OK, there must be some new course, or guru telling people how to contact people to be potential guests. Here is the format Tell people how much you love the show Tell them your story Tell them what topic you can talk about and how much my audience is going to benefit. Kiss the butt of the host and tell them what an honor it would be on the show. Drop a hint about the book or course you have, and how my audience would benefit. Promise to promote. They are missing one key ingredient GO AND LISTEN TO THE SHOW When you start off the email with “I have heard some fantastic things about your radio show, congratulations on your success!” Again, do some homework, or better yet, go by the book Stop Chasing Influencers: The True Path To Building Your Business and Living Your Dream Strategies For Securing a Guest Spot on Other Podcasts Search for your topic in iTunes, Google, etc. the idea is to see who is in the space. Who is the leader in your space? Search for their name in iTunes and see what podcasts they have appeared. You could search for New and Noteworthy as these people are probably more New than Noteworthy (and hungry for guests) Realize your interview will be evergreen. So if someone goes back to get the back catalog, you will be included. Find influencers in your niche: Look for books on your topic in Amazon, and in Amazon there is a "Customers also bought these items" area. You should probably see other authors names who are also involved with your topic. Make a list and check it twice When you find a podcast, look and see the date of their last episode. If they have podfaded, you might consider contacting them to see if you could take over the show. In general, people who haven't put out a show in months, are more than likely not coming back. Start a spreadsheet with the following information Website Address Twitter Handle e-mail address The average Twitter followers per user is 208. According to an article on Sumome you can look at Twitter followers using the following scale: H = Huge = 100k+ Followers L = Large = 10K+ Followers M = Medium = 1k+ Followers S = Getting Started = less than 1k followers Add these people to your list and make how you found them (they will want to know). Obviously, put if they have a podcast or not. If they don't, you may still want to develop a relationship with them so they can appear on YOUR podcast. Getting Ready For the Initial Contact So to determine if you are a good fit for their show, you need to listen to it. There is no way around this if you want to do it right. Does this podcast focus on people who would enjoy your topic? If yes, then we need to get ready to contact them. If not, then we won't focus on them now. Don't Try to Close the Deal Instead of sending an email, and asking to come on the show. Why not follow them on Twitter and retweet one of their tweets? Why not leave a comment on the blog. The beginning of every relationship begins with a conversation. This way when you do contact them, you won't be quite the stranger. Honesty is Refreshing See if you can get an introduction. See who is following this person on twitter or LinkedIn and see if you can get an introduction. Instead of telling me great my show is, why not be honest? Tell me you just discovered the show, and tell me why - specifically - in a way that proves you listened - you would be a good fit for my show. Realize the podcaster is going to have to figure out if you're going to bring value, and if you're a good fit. If you've done your homework, you can answer that question for them (and save them time). You could send an email with something along the lines of "Hey (name), I just got done listening to (episode name) and I have to tell you (specific item that proves you listened) I wanted to let you know as someone who has been involved with (the topic of the podcast) I'm really enjoying the show. " If you want them to take a look at you, write about their episode on your blog and link to it. Then se

If you're new to the School of Podcasting, when Dave hits a milestone like 100, 200, 300, 400, he breaks format and tries to do something that is educational, entertaining, and slightly weird. Today being that it is both my 500th episode of the School of Podcasting, and my 51st birthday, (and the fact that last week was Groundhog's Day), I am taking my creativity and love of the movie Groundhog's Day (the story is a guy has to relive the same day over and over, rent it here) and joining it with the story of Jack Davidson and his friend Scooter as they try to launch a podcast. We also here snippets of past shows at the start of the show. Special thanks to Adam Curry of the No Agenda Show for loaning me their birthday jingle. Check out their awesome podcast at www.noagendashow.com Also thanks to Steve Stewart of the No Debt, No Credit, No Problems podcast for kicking off the show, and to Kim Kracji of the onthetablepodcasts.com for being my female voice in the "podcasting commercial". I knew I could count on you both. Look Back Memory Lane 00:38 Episode 500 Begins 2:00 We cover a story about a man named Jack Davidson. It’s his birthday, he’s gone through some life changes, and he’s thinking of starting a business. He is realizing that you only have so much time on the planet, and he wants to make a difference. His biggest fear in life is being insignificant, or leaving no legacy behind. His mind is whirling today about his future. This has been spurred on by the fact that he is turning 51 today Morning Burger hit :4:00 Hey It's Your Birthday Version 1 5:01 Podcasting Commercial 5:34 First Jack tries using a free media host that limits your bandwidth - Bad idea Binky and the Whiz take over the No Agenda Show 8:44 Jack purchases blue snowball microphones only to find out these don't work good in a non-silent environment and its hard to have two usb microphone plugged into one computer. Whet Bread the Big Lie 11:55 Hey It's Your Birthday Version 2 15:15 Jack and Scooter learn that you should setup an agreement to identify who does what, and if there is any money who gets paid, etc Hey It's Your Birthday Version 3 18:50 Jack and Scooter lose their friendship after arguing over the money with their podcast. Jack goes solo, and tries multiple hosts, platforms, and equipment. Jack and Scooter come to an agreement Final Thoughts on Episode 500 23:20 What did we learn today? Blue snowball microphones are not a great choice even though 1000 websites say so. They are not a great fit for podcasters. There are better options Copying a company that you may be talking about on twitter is a strategy you might want to try Be sure to have expectation regarding money and responsibilities in place if you have a co-host. We learned that the only thing more annoying than Binky and the Whiz is hearing the same clip of Binky and the Whiz over and over is quite annoying. We learned that the more tied Dave gets, the less he stays in character And lastly if your your episode last longer than four hours, you should always call your doctor. The Not Ready For FM Players Podcast Sally 34:10 Mentioned in this Episode Sign up for the newsletter Steve Stewart On the Table Podcast (for toastmasters) No Agenda Show More Podcast Money Book Support This Show

Last week we talk about being a "hobby podcast" and that you can be a hero to someone. We mentioned that you do NOT have to make money with your podcast. Today we are going the other way and looking at making money with your podcast. So let's start right there. YOU DON'T MAKE MONEY WITH YOUR PODCAST. YOU MAKE MONEY WITH THE RELATIONSHIP YOU BUILD WITH YOUR PODCAST This is why it takes time. In the same way that it takes time to develop a relationship, it takes time to build an audience that will like and trust you. Things that can speed up this process: Create content that is valuable. Come across in a way that build confidence. Deliver it on a regular basis (so people depend on you). Let them know you. Strategies for Making Money with Your Podcast 1. Sell your own product This is by far the most lucrative because people know, like and trust you. This can be a book, a course, consulting, etc. 2. Refer to other products through affiliate links Pick a product that matches the audience. Preferably one that you actually like so you can talk open and honestly about the product. Many people use Amazon. or Audible as well. 3. Donations You can put a paypal button on your site, or websites like Patreon make it easy to build a community by rewarding them for different levels of support. Be careful with the reward and make sure you don't spread yourself too thin. 4. Sponsorship When you get over 5,000 download per episode, you can start thinking about getting a "big" sponsor (squarespace). As 92% of podcasters are nowhere near that number you are not out of luck. You can find smaller businesses that may be looking for more of a branding play. Check out my interview with Glenn The Geek who is making a living with sponsors by making sure his sponsors fit his audience and he gets them involved. Selling Digital Downloads Check out this super powerful shopping cart plugin that allows you to safely sell digital downloads Gumroad is a handy website that make's it easy to sell digital downloads if you're not using Wordpress. Selz.com is another great looking shopping cart. Monetizing With Membership Sites The School of Podcasting was founded in 2005 and I used Digital Access Pass to to make sure the general public could not access my material. I also used it to manage my affiliate program, and e-mail m members. It created coupons for discounts, and generated reports. Is is the cheapest platform? No. But the money you save using different plugins is wasted in the time you spend trying to get them all to work together. Today I interview Ravi Jayagopal from Digital Access Pass and the author of the book Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses and Recurring Subscriptions The biggest advantage of a membership site is you can build it once, and then sell it many times. Digital Access Pass even has a "drip" feature (now copied by many, but Ravi was the inventor) that allows you to provide your members content over a period of time (instead of giving it to them all at once ). Today we learn this about membership sites: 1. There is more than just putting up content and protecting it.2. You still have to bring value to your audience.3. You still need to promote it. It's not a "build it and they will come" world.4. You still need to provide new content to get them to stick around. Check out Ravi's podcast at www.subscribeme.fm Where Monetization Stumbles You start out not caring about money, and you turn on the microphone and just wing it. Then later you want to make money with your podcast. You topic doesn't lend itself to sponsors (too hot of a topic). This doesn't mean you can't get a sponsor, it means it may be tougher. A podcaster wants to start monetizing after 4 weeks and they haven't developed that know like and trust, or an audience. Mentioned in this Podcast Shepodcasts.com Podcaster's Studio Snider Comments

Because of my Podcast Darren Dake Darren Dake from the Coroner talk podcast has told us (about a year ago) where he was asked to do some state wide training in Missouri). Well Darren is back because now - because of his podcast - which is now over 100,000 downloads (think about how niche his topic is). Darren is using his podcast as a calling card, and now Darren has been asked to do some teaching on a NATIONAL level as the LEAD INSTRUCTOR for a course. He has made great contacts all over the world and has been asked to speak at numerous conventions. His next goal is to be asked to speak outside of the US. Check out his show at www.coronertalk.com One more point: Coroner talk was Darren's second podcast. So you don't always hit it out of the park the first time. Darren started, tweaked, learned along the way and now is seeing success. Podcast Rewind: Podcaster's Roundtable In the recent episode of the Podcaster's Roundtbale we ask, "Is your podcast paying for itself?" Check it out at podcastersroundtable.com/64 We talk about networks, patreon, and wondering if people making money with their podcast is ruining podcasting for the hobby podcast. Unleash Your Inner Hero: Defining Podcast Success A post in a Facebook Group Asked: "What is your idea or definition of a successful podcast, the one that has specific number of downloads, or subscriptions or sponsorship or something else that I might not know??" Does it make you happy? Do you love doing it every day/week? Do you have a positive impact on the lives of others? is it something you'd love to do every day as your career? You're successful. It's not about dollars and cents or downloads - it's about levels of happiness - Lou Mongello wdwradio.com All I can say is Amen. Look, I love what money can do for me. I'm up to my eyeballs in student loans, but if you OBSESS over downloads numbers, and OBSESS over New and Noteworthy you are focusing on the wrong thing. You need to focus on your audience and impacting them in a positive fashion. Example of Podcast Success 12:59 Mark Dowding from the Oh Beep Geocaching Show Not writing this to boast, or brag, just as a heads up to anyone who is getting a little jaded with their podcast. We've struggled the last few shows and have only recorded one episode in January. We've been questioning our value in our niche and what we bring to the table. Then a listener sent this e mail, which told us we've been achieving what we set out to do every episode.: "I just wanted to tell you how much I enjoy the show. I listen on my way to work and on my way home from work. My drive is around 1 1/2 hours. I have never laughed so much listening to a podcast. I sometimes have tears in my eyes from laughing so hard. An awesome father and son podcast. So thank you" Thats all we want to do, entertain people. There are plenty of deep dive podcasts in our niche and plenty of interview podcasts. We wanted to do something different and it seems we hit the spot - no one before that listener has told us we've done that. Its worth keeping in mind that someone listening is getting value from your show, so don't give up. People Are Listening Glenn The Geek of Horse Radio Network has appeared twice on this show (cause he's that good) and check this out. He posted something in the School of Podcasting's Private Facebook Club. "I need to brag a bit, with the help of Dave Jackson getting the word out I have had four podcasters contact me this week who heard me speak on sponsorship and they all got their first sponsors this week! Rates ranged from $50 to $1500 an episode, congrats everyone. Learn more about this model in my Keynote at Podfest.us Silencing the Imposter It is amazing how if we are asked for our favorite childhood memory we may have to think about it. If someone asks for our worst memory, it comes to us without hesitation. These are the thoughts that stop us from reaching out to the world. These are the thoughts that whisper in our head that nobody would listen to a podcast from you. We today we provided three examples of people who are being heard, and who are making a difference. Learning From My Mistakes 29:25 I left Jeff Hollbrook from wvpodcast.com out of the My Favorite Podcast Is project - for the second year in a row. I've learned to make a more streamlined submission process. I forgot to press record on a recording - I notice this happens more when the person I'm interviewing is a friend and I'm feeling more comfortable, and more likely to "jump into the conversation." I blew off the setting for my backup recording. You need to treat this as the file you will be using- because that may be the case. I forgot to mention that I also sent the Ask the Podcast Coach show down the feed for the School of Podcasting. Lesson? Slow down when publishing. Ready To Start Your Podcast? Step by step tutorials Private facebook group Personalized e-mail support "Office hours" live webinars 30 day money back guarentee Mentioned in this Show Ryan K Park

There are a number of things you need to be successful in podcasting. Great Content Great Sound Great Promotion Great Attitude No matter how great your show sound, and how much you promote it, without great content, it won't succeed. No matter how great your content is, if it is painful to listen to, or you have to constantly adjust the volume, nobody is going to listen. No matter how great you sound, and how great your content is, if you don't promote it, your growth will be slow. Without a great attitude, you won't be able to handle it when things don't go according to plan. You have to be able to roll with the punches, dodge the trolls, embrace constructive feedback, celebrate other's success, and remember to always serve your audience. It is easier said than done. Jump Starting Your Year There are a number of people who can help you launch a great year. Michael Hyatt has your best year ever. John Lee Dumas can get you where you want to go in 100 days with his Freedom Journal (and yet I bought a copy). Today we have Tarun Stevenson of leadcommunicategrow.com is hear to help us keep our attitude in check, and to make sure we set realistic goals. Avoiding Burnout When you lose hope its a very dark place to be and want to quit. Business without purpose can lead to you throwing in the towel. We look at where we want to be, and then look at where we are, and instead of feeling gratitude for what you have, you get discouraged. You have to value your current situation so your attitude can stay positive and allow you to make it to the next step. An App that Dave has been using is Gratitude Journal . Take A Look At Yourself Look at last year and figure out what worked, and what could be done better. What experiences help you grow more? When we develop small habits they can lead to giant success. Goals Be sure to have specific goals, and make sure the goals push you out of your comfort zone. Make sure they are realistic. Instead of focusing on the goal, focus on the actions that will lead to achieving the successful goal. Instead of focusing on our stats, focus on the actions that will lead to more downloads. Anything of value takes time and effort. A garden of weeds takes no time or effort. Your successful podcast will require time and effort, but it will be worth it. Becoming a Person of Influence Operate with integrity Help other people, and deliver value. Listen to people, and be interested in other people. Follow Tarun on twitter, Facebook, and LinkedIn Details Goal Setting & Free Audio Teaching on the 15 Laws of Growth www.leadcommunicategrow.com/growme Mentioned in this Episode How to Influence People: Make a Difference in Your World (John Maxwell) John Maxwell Books at Amazon You can also get a free John Maxwell Audio Book when you sign up at Audible. Alternatives to Recording Skype On the Ask the Podcast Coach show this week we were joined by Josh of Zencastr.com and this is a great tool that allows you to record NUMEROUS guests and all your guest has to do is click a link to join. When the call is done, their file is uploaded to Zencastr. You get a copy of each person's file, and a combined version. There are popping out of the woodwork. I also just heard about www.epishow.com/ which is basically the same thing. Both are free, with Zencastr almost ready to come out of beta and start charging. Omny Studio Media Hosting I want to upload a file and have it come down the way I uploaded it. I want a media host to support me, and provide stats. Omny studio is different as they have some of the features are radio specific. They do have some unique features as you can edit in the cloud. You can upload your intro and outro and record your podcast with your phone and it will splice the intro, your content, and your outro together. The bad news is there are no ID3 tags. While 70% of podcast listeners may not notice they are missing, anyone listening to your podcast in iTunes on the desktop will notice the lack of information (and you look like a hack). If you care, they also rename your file. They charge $9 a month for unlimited uploads and downloads (which is a disastrous business plan), and provide basic stats. There is a free plan if you want to kick the tires. I did an in depth review on my blog with a video. Ready to Launch Your Podcast and Get into iTunes?

Today's episode is a special "Dual Episode" as Dave and "The Real Brian" from Profitcast take on the subject of what is needed to make money with your podcast. We got together to talk about three bullet points: Abundant vs Poverty Mindset 8:10 Identifying the type of client or listener you want 23:50 Invest in yourself and value yourself. 29:31 In the process of going into these bullet points, I expanded the talk to include a discussion of looking at our podcast. There are two sides of podcasting Podcast is the wild, wild West - and you can do WHATEVER you want. You need to focus on delivering value to your audience. So this leads us into uncomfortable places as we love to be encouraging, but we need to be honest and let people know that podcasting does require work (especially if you're trying to deliver value for your audience). If your show fails to deliver value, then nobody will buy your service either. How to Overcome Negative Podcast Mindsets If you take the time so that you KNOW you are delivering value, then you are confident in your content. If you are "guessing" that your audience will enjoy/grow your content, then your confidence is not as solid. How to Identify Your Listener There is no easy way around this, and it will probably get tweaked over time. You need to go out and meet your audience. This can be online, or in person, but you need to go meet your audience and make sure they exist. When you talk to people and you hear what they need, then you can deliver the best content. How To Invest in Yourself My first piece of advice would be to turn off the television. Television delivers very little value when it comes to helping your podcast earn money (unless you're watching Shark Tank, or The Profit). There are many ways to do this that require no money: Taking time to read blogs Going to Meetup Getting books from the library Watching relevant video on YouTube All those things can benefit you in your understanding of your content, your market, and help keep you focused. There are tons of different courses. If you find one that you feel fits your needs, then take the course, and throw yourself 100% into it. Don't purchase another course, book, CDs, DVDs, until you finish that course and put those strategies into action. Ready to Start a Podcast? Check out www.theschoolofpodcasting.com

I recently was very concerned when I saw a video from a company call Glycast.com It stated, "“It’s a new approach to podcast advertising. This is how it works. You give us your podcast feed, and we give you a new one to distribute to your audience. ”" I could tell by the video that the person was more of a podcast listener and not an actual podcaster. I didn't think he was out to hurt podcasters. But I could see where there was a chance for people to get their RSS feed hijacked with now way to get it back if Glycast went out of business. This video explains it all. So my first reaction was to tell everyone the house was on fire, and to be careful. My second reaction was to contact the company and get their side of the story. I was BLOWN AWAY when I got this response. My name is José Pablo Fernández, I live in London, I started coding when I was 7 years old, I also started my first business around that time. I worked for Google some years ago. For the past 4 years I been running a startup I co-founded, first as CTO and then as CEO: Carousel Apps. This company is launching Glycast. I co-founded Hear a Blog, a podcasting-related product, some years ago, and we got selected and Seedcamp Paris finalists. In my video for investors I talk more about my background: https://carouselapps.wistia.com/medias/pv06qw6ap5 We have the core tech for Glycast but not everything, so, we'll build whatever is required for both parties to be happy. We want both parties to be happy, so, if you are not and you want to leave us, we won't stop you. If you require us setting up a redirect of your feed to another system, we'll implement that feature and everybody will have it. I'm thinking of actually recommending people of using Feedburner, so as to have a setup such as this: main rss -> glycast -> feedburner -> audience You give the feedburner RSS to your audience and while Glycast is there, then you have ads, if one day you want to move away, then you just switch your Feedburner account to read directly from your main rss like this: main rss -> feedburner -> audience and voila. You don't even need the redirect. Nobody will notice any difference at all. Depending on what systems people are using we may also develop plug ins. For example, we can have a WordPress plug in that makes your feed look like if it was serve from Glycast, with the ads, but on your feed on your own server. That shouldn't be that hard to implement. About who is on your show? Do you mean about which ads are played and which ones aren't? I'd love to implement something like that. It'll probably be something like this: if you don't approve any ads, then all ads are approved, if you approve enough ads to take care of your inventory, then only those ads will appear. If there are not enough ads, we'll send an email with an alert. Those ads pay for our hosting and bandwidth so we can't run without ads for long periods of time, but I don't want any podcaster ever to be unhappy about the ads they are getting. About how much money, I don't know yet. The market will define this over time. I could look at the current expenditure in podcasts but since our model is quite different, it doesn't really apply. When you buy ads in a podcast today you are most likely buying that spot forever, while with Glycast, the spot keeps passing around from advertiser to advertiser over time. Eventually, I think we'll have a bidding system, similar to Google's Adsense, so that the pricing adjusts over time automatically. About the video. I'm not here to harm anyone. I'm here to make a product to help podcasters and advertisers connect, be more efficient. I'm building whatever podcasters will need to be happy. I understand your worry and your desire to warn your audience that might not understand RSS distribution and make a bad decision now that will cost them a chunk of their audience later on. That's not something I want to do and I wouldn't be happy with any company holding an audience hostage like that. I do want to work with you, and other podcasters, to make sure I meet your needs of an excellent platform that will help monetize your podcast, whatever your size is, whatever your topic is, and focus on your craft, on what you love, on podcasting. I'm an avid podcast listener, consuming more than 20hs per week of podcasts and every time someone announces they are going off the air because they need to focus on other things to pay the bills it makes me sad... and whenever I look at my feed and I see all the podcasts that silently stopped putting out updates it makes me even sadder. If the problem is funding, I want to help. What amazed me was why this information was not on their website. José has a great resume, and with some insights into who and what I'm looking at, my fears are much less. Future Podcast Related Companies: Listen Up We've all worked hard to build our audience, and the last thing we want to do is create something that will make them jump through hoops, or da

in no particular order) 01:25 Exponent - the nuances of tech strategy - Submitted by Max Flight of AirplaneGeeks.com, TheUAVDigest.com, and PaxExPodcast.com 2:48 Up In Your Business - brings in inspiration to help you to create a business - Submitted by Chris Lewis of www.dadspotlight.com 4:33 School of Podcasting - All Things Podcasting - Submitted by Craig from inglespodcast.com and 08:06 Kenn from blackmanwithagun.com 09:53 Ask the Podcast Coach - Your Podcast Questions Answered - Submitted by Dan Lovallo from http://headlinehistory.libsyn.com/podcast 11:18 We Choose Respect - Teaches kids to be respectful - Submitted by Erik K Johnson from www.podcasttalencoach.com 13:35 You Must Remember This - Golden Age of Hollywood - Submitted by Emily and James of www.classylittlepodcast.com 16:40 Canada Land - A deep dive into the media world in Canada - Submitted by Francis McGrogan from www.standcurious.com 19:10 The Mentee - surround yourself with heavy hitting mentors - Submitted by Gretchen from www.alwaysalesson.com 20:10 Learning Leader - focuses on leadership in every field - Submitted by Gretchen (Schultek) Bridgers from www.alwaysalesson.com 20:40 Duncan Trussell Family Hour - have a good laugh every once in a while - Submitted by Harry Duran of www.podcastjunkies.com 21:56 Mat Men - I love wrestling and this network - Jeff Bradburry from www.teachercast.net 22:30 The Morning Stream - a great mix of humor, news, music, pop culture - Submitted by Jeremy Denise of transmissionspodcast.com 23:33 Bowery Boys - New York City history - Submitted by Jessica Bailey of www.funkyfitnessnow.com 24:34 Art of Manliness - Great advice for Men - Submitted by John Overall of Wordpress Plugins A to Z 26:18 Finding Christ in Cinema - tease out the bits of movies that relate to Christ - John Wilkerson of www.thewiredhomeschool.com 28:10 Grit and Hustle - full of interviews with startups who've had overcome all kinds of obstacles - Submitted by John Livesay of www.sellingsecretsforfunding.com 28:47 The Ferderalist Radio Hour - They talk politics. They talk policy. The host is is absolutely brilliant - Submitted by John Tsarpalas of www.commonwealthy.com 30:38 48 Days to the Work You Love - shows tough love to his listeners and doesn't sugar coat things for them - Submitted by Judy Graph of www.farmandranchcountry.com 32:04 Snap Judgement - great stories, music behind it, the history, and other off the wall stuff - Submitted by Ken Kastler -of www.bountifulproductions.com 32:55 Steal the Show - the most unorthodox marketing program - Submitted by Kim Kracji of www.onthetablepodcasts.com 33:53 Mac Power Users - their recommendations have never steered me wrong - Laura McClellan of www.theproductivewoman.com 36:30 Mad at Dad - If you're married and if you have kids, you probably go through the same thing - Chiaki Hinohara of www.metalmoment.com 40:19 $100 MBA - - the perfect combination of book smarts and street smarts - Submitted by Michel Nelson 0f www.byhyu.com 41:35 Art of Likability - educational podcasts that are also entertaining - Submitted by Michel Nelson 0f www.byhyu.com 42:45 Stacking Benjamins - interesting stories around the finances - Submited by Steve Stewart of No Debt, No Credit, No Problems 44:44 Writing Excuses - really gets deep into the craft - Submitted by Maya Good of www.literaryroadhouse.com 45:50 Podcast Talent Coach - amazing information that has really helped me improve my show - Submitted by Steave Stearns of www.outsidehealthandfitness.com 47:43 Security Now! - information that comes out is very timely and relevant to my day job - Submitted by Rich Warfield of www.loudpipes.net 50:05 Tim Ferris Show - He interviews top performing people from all different categories - Submitted by Scott Johnson -of Computer Tutor and Ultrafinishers 52:03 99% Invisible - Talks about all the obscure, unique things - Submitted by Sharon Marrel of www.uuperspective.com 53:25 Daily Tech News - excellent technology information that I find extremely interesting - Submitted by Al Holtz of thelastshippodcast.com & learntoselfpub.com 55:01 Thomas Jefferson Hour - life through the eyes of Thomas Jefferson - Submitted by Terry Noorda of discoveringamerica-history.com 56:05 New Media Show - Great Content You Can't Get Anywhere Else - Submitted by Dave Jackson (me) Have a Great 2016 Thanks to everyone for a great 2015. I look forward to watching the growth of podcasting in the future. If you'd like to have episodes of the School of Podcasting show up on your iPhone go to www.schoolofpodcasting.com/itunes and subscribe today. If you're on an Android you can Subscribe on Android. If you'd like to get the show notes delivered to you for free, sign up for our newsletter. Check out Dave's Books More Podcast Money My Favorite Podcast 2014...

Because of My Podcast the Creator From the Blacklist Gets Interviewed on Podcast Troy produces numerous podcast, but today he is talking about the Blacklist Exposed podcast he had the creator of the hit NBC show contact Troy on twitter and ask to come on the show. While he was on the show he made announcements that were then used in Press Releases that had all the press releases pointing at Ttoy's site theblacklistexposed.com Tory point out that: The Creator of the Show Called THEM. It took three seasons (it didn't happen over night). Make great headlines. Evaluating Your Podcast Year My stats are basically flat from the start of the year to the end of the year. I had a bit of an upswing in the middle of the year, and I'm up a bit from last year (kind of following the trends of podcasting up about 3%). Here are some things you can look at: See what episodes were downloaded the most See what episodes had the most comments See what pages had the most visit (check your Google Analytics) See what got shared the most ( I use Social Warfare for this) Then look at what didn't do well. You want to do more of what seemed to resonate with your audience and less of what didn't. Seems obvious, but without a time to evaluate what is working you could be going deeper into the wrong direction. Top Ten Episodes of 2015 The Journey of Podcasting Starts with a Single Episode- Profitcast's The Real Brian Taking Phone Calls On Your Podcast What to Do If You Can't Pick a Podcast Topic What Podcasters Can Learn From David Letterman Podcasting's Most Frequently Asked Questions Making a Living Talking about Horses - Glen the Geek is Never Boring Audio Technica BP40 - Electrovoice RE320 - Audio Technica ATR2100 USB Microphone Shootout Jeff Brown Shares 26 Years Of Experience Behind the Microphone 8 Ways a Stranger Can Help You Grow Your Audience Honorable Mentions The Most Addicting Social Platform Ever What Every Podcaster Should Know About Stalkers Is Soundcloud A Legitimate Option for Podcasting? New Tools I Started Using this Year Intelliplayer is a great tool that allows you to add calls to action to YouTube Videos, as well as get more stats than you get in Youtube. Convert Kit - A great email marketing tool that gives great insights into your email subscribers Nimble - This is the tool I use to keep in touch with the members at the School of Podcasting and Consulting Clients Social Warfare - Sharing buttons on steroids for Wordpress. Simple Podcast Press - For me, the best "Advanced Player" out there. The ability to add an email sign up form AND any button I want, makes it a no brainer. Cover Genie Pro - Makes great covers, ebooks, and a whole lot more. *Note some of those links are affiliate links. Tools I Will Stop Using Soundcloud.com It may be cheap, but I'm getting zero return for my money. Lead Pages - Great tool, but the tools I'm using it for (squeeze pages) I can do with Convert Kit. I was going to use their lead digits, but I then realized that I would be marrying myself to the service as my phone number would be in my old episodes. The One Thing Other things I've noticed looking back at this year is a pile of training materials that I never went through. I bought them to "watch later" and then went on my ways doing things in a manner that I'm sure could be more efficient. I've used Asana for years. It's a great free project management tool. I've never really mastered the software and its capabilities. This will be the first thing I work on in 2016. Get organized and then identify the ONE THING that I will do next. I've heard about the book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results on how you should pick the NEXT thing that you will be working on and do it. Then the next, then the next. All the while making sure yo are only working on ONE THING. Don't Forget to Celebrate the Accomplishments While I could look at the things that didn't work this year (podcasting for free proved -as I thought - to be a bad experiment), don't forget to look at the things you tried that worked (using blab.im for Ask the Podcast Coach has really made that show fun). By focusing on my next meal, I've lost over 20 lbs in the last three months. Check out apps like the Gratitude app, or the Way of Life apps to help keep you focused and engaged. In Between The Stats While we can focus on the download numbers, and the amount of revenue we generate, this week showed me my greatest asset. My audience. After many years of therapy and making each other miserable, my wife and I dissolved our marriage. I wasn't looking for a pitty party when I announced it on Facebook, but the support that flooded in via email, voicemail, etc was baffling. I felt like George Bailey in It's a Wonderful Life." I've had numerous pep talks, and some great conversations. I'm as fine as one can be in this situation. I'm waiting for the dust to settle, but I'm looking forward to a much more quiet future. While I've now been married twice (an

Creative Ways to Get Your Advertisers to Promote Your Podcast Glenn made quite a splash when he was on the show earlier this year (it's the most shared episode on the site). 7:02 "Glenn the Geek" is America's Horse Husband and founder of the Horse Radio Network recently had a special holiday program where they streamed live for 12 hours. Here are some stats: 12 Hours Live20+ Hosts30 Scheduled Guests including Charlie Daniels, Robin from Disney World, Monty Roberts and American Pharoah Trainer Bob BaffertCrashed live feed during Bob Baffert, everything else worked all dayOver 100 listener voicemails with songs, poems and holiday greetings.200 calls during the day (Not all got on air)Gave away $3,000 in prizes including $1000 Grand Prize17 Sponsors Strategies For Doing a Radiothon He started planning months in advance when he was face to face with the sponsors. Sponsors who won't sponsor on a weekly basis, may be interested in doing a "one off." (who later turn into a weekly sponsor). Glenn uses Callinstudio.com to take phone calls and streams via mixlr.com He put it in the contract that the sponsors had to publish the radiothon on their Facebook page. He utilized relationships to get great guests. Glen says "It's not who you know, it's who knows YOU." He got his audience involved who sent in songs, poems, shout outs and more (it took 20 hours to edit together). They got Charlie Daniels by using the contact form on their website. They had a title sponsor who was mentioned every hour. Another advertiser sponsored the email section. Other advertisers were tied into give aways. Results of Horse Radio Holiday Radiothon He mad 50% of what he makes in a month in ONE day. It was a lot of work. He picked up new sponsor who decided to sponsor this one day, are now sponsor weekly. Proof You don't have to have huge numbers to sell advertising. You have to have huge numbers to sell to Ford and Chevy. For more information about the Horse Radio Network check out www.horseradionetwork.com Podfest Event 29:55 Podfest is in February at Tampa Florida at podfest.us For the 2nd year in a row, Podfest is the gathering place for long time podcasters, new podcasters and those who are thinking about starting podcasts. It's a special forum that brings you actionable and strategic education, unique opportunities to connect and collaborate with your fellow podcasters and speakers and access to the best podcasting resources out there! Use the coupon code earlybird before the end of the year and get $100 off. Because of my Podcast: Glenn The Geek 2:10 Glen mentioned a kickstarter program for a product that fit his audience. Glenn mentioned them on his show, and they were able to meet their funding target (with one audience member giving them $1000) and now that product is sponsoring Glenn's show. Brian From Profitcast Brian was asked to moderate a panel and interviewing the actors of his favorite TV show. I'm a Verb! 38:27 On Profitcast Brian has now made my name a Verb. As in "I'm going to Dave Jackson this..." (meaning I'm going to interrupt a voicemail to talk to the person). Streaming Radio Stations Live365 has a new tool for Podcasters to Create a streaming radio station. They are charging $89 but you get unlimited listeners. Their system is easy to use and more complex than a system using the Centova system (I currently use Listen2myradio). I do like the way you can drill down and see where people are coming from, and they have a system in place for you to make money with your stream (at the rate of $2 for every thousand ads that are played on your station). You can also make money with having people sign up to be a VIP. It's interesting, but I'm not sure the average podcaster will chip in $89 for all the bells and whistles when you can $37.50 for 50 listeners. On my live streaming station, over the last 30 days I've had 66 listeners with the highest number listening at the same time of 10. Mentioned on this Show thepodcastdigest.info Callburner Hindenburg Journalist Software Launch Your Podcast Check out http://schoolofpodcasting.com/become-a-member/

The Podcast That Has More Audience Participation Than Any Podcast I've Heard Rob Walch is the VP of Podcast relations, but he started off 11 years ago as the host of Podcast411. In 2007 he started the then Today in iPhone (later changed to Today in iOs to include the iPad) and Rob has more audience interaction than any podcast I've ever heard. Here are some things I noticed about his show. Rob mentions and ASKS for feedback and provides his email address and phone number many times through the episode. He states it, and moves on. He gets his community involved by asking them to contribute original music and artwork He offers them free apps from developers looking to promote their app to their target audience. He offers objective viewpoints (he's a fan boy, but realizes integrity easy to lose, and hard to come by) about Apple products. He uses his sponsors so he can talk about them first hand. When someone sends in feedback he religiously refers to this person by name. He reminds his audience that he is "going back to the mail bag" to remind them to e-mail in their comments/questions He doesn't pretend to know it all. If he doesn't know it, he throws it out to the audience to answer (and they do). He uses a Google community (with 2500+ members) to community outside the podcast He uses the same segments for each show, and yet every show is different due to news, apps, and upgrades. So you know what to expect, and still have no idea what to expect. Every episode is served with a side of snarkiness. Rob is sarcastic and that is the part that I love about the show. His segment "How wrong were they" is always good for a chuckle. I play a small "behind the scenes" conversation I had with Rob back in January of this year when we were talking "Twitter bombing" 1:10 Because of My Podcast I'm on FM Radio - Mike Dell from Podcast Help Desk Mike Dell from Podcast Help Desk explains how his podcast lead to him getting a job as a regular on a local Radio show. Find Mike at podcasthelpdesk.com

Increasing Your Podcast's Audience Engagement With Better Calls To Action We love our audience, and we want to connect. We want them to take steps to deepen their level of engagement. We want them to take actions. These often include: Subscribe, Rate & Review in iTunes Follow us on Social Media Join our Email List Buy products Shop At Amazon and that's just a few. Determining Your ONE Call To Action Your call to action will be unique to you. We all have different needs, and different motives. There is no one size fits all, but in the end you need to STOP and THINK, WHAT IS THE GOAL OF THIS PODCAST. Them figure out the roadmap to get your audience from point A to point B. If you are in podcasting "Just for fun" you probably still want people to tell their friends. That is a call to action. Now if I was to honest here, I would say I want everyone to join the School of Podcasting. I need to look at this realistically. This may be the first time you've been on my website, or heard my show. That seems a bit forward don't you think? You don't ask someone to marry you on the first date, so you might not want to close the deal on the first contact with you audience. The cool thing is it is YOUR call. You want to ask someone to marry you on the first date, you can do that. But you might be less intimidating to have them sign up for your email list. From there you have another opportunity to provide value. Notice what I said here, you have an opportunity to serve your audience. Figure out where you want to go, and the figure out how you're going to get there. It sounds easy, but you might find it difficult. The bottom line is you need a plan. Tips For Creating a Call To Action As I said before, you need to figure out what you want your audience to do Be clear and concise Be repetitive if necessary Tell them HOW (sure you know how, but they may not) Make it E A S Y (don't make them hunt for buttons, or type insane website addresses) Eliminate competitive calls to action Explain how they will benefit (not how you will benefit) Explain exactly what will happen Explain why they need to do this now Remove the Fear. Try to avoid words that might seem much of a commitment. BUY NOW vs Add to Cart. Maybe we should be asking people "Get the back catalog" instead of "Subscribe." Explain how they can cancel at any time, and it is free. Place it in two places on your post. One near the top of the page ("above the fold" and once near the bottom). In the end, a call to action should convey value, and provide a sense of urgency. Because of my Podcast - Jeff Steinman Jeff explains that how launching a podcast boosted his book sales, brought him more traffic, and boosted his interview skills. You can find Jeff at howtoquitworking.com How To Quit Working: A Simple Plan to Leave Your Job for a Life of Freedom Podbean's CrowdFunding Platform For the sake of this argument, let's say that the bar is set at Patreon.com They are the first at an ongoing crowdfunding platform. Others have come and gone, and they are still here. Podbean (a media host) recently launched the ability to have crowdfunding. I went over to check it out. Here is what I found. It's easy to setup, but in some cases impossible to edit. With Patreon it's super easy to create a post (think of it like a Facebook Wall) and choose who can and can't see that post. I don't see that option. With Podbean you have a comments section that doesn't seem as robust. When I watched their video on this, I did notice that their example video shows that all the rewards are outside of the crowdfunding area (bonus content, newsletters). I have an email into Podbean for clarification. I noticed on their demo video someone asked the same question (how do I create a piece of content for a certain support level) and it hasn't been answered. Podbean does have some badges (something I wish Patreon would provide) that make it super easy to copy and paste and have them appear on your website. the one feature that Patreon has that Podbean didn't event mention is scarcity. In other words you could setup a reward amount and say "Only 5 people can be VIPs." I didn't see this as an option in Podbean. One of the issues I had with Podbean is not their fault. I was using Feedburner for the Podcast I setup. Feedburner (shocking) had a problem with the artwork. Podbean pulled this artwork (or lack thereof) and uses that in your listing. There is no place in Podbean to change that. With a properly working feed, I wouldn't have had this issues, but I had no way to edit it. After I updated the feed, the image never appeared. Like Most Humans - I Stuck With the Comfortable I have a Patreon account for the School of Podcasting and another one for the Ask the Podcast Coach show and I understand the Patreon platform. They also seem to be working on adding more features to the Patreon platform. Create Clammrs From Just About Anywhere Clammr has been adding features. Clammr is a tool that allows you to share up to 18

I've been talking about your podcast from TOP to Bottom over the last couple of weeks. Sometimes its good to go back to the basics and reexamine our shows. The first week we talked about Headlines (the title of your show notes), and I provided a free guide with tools to help you write better Blog Post Titles. Last week we talk about the importance of your introduction and how it is your first impression. This week we are talking about the meat and potatoes of the meal. Your content. Because of my Podcast Jason Marshall Jason from the We Don't have Cookies podcast tells a story that has lead him to get a job on radio, as well as appearances on television all because of his podcast. Be Part of Our Last episode of the Year Answer the question, "My favorite podcast is.." and explain WHY leave your answers HERE (deadline 11/31) I've mentioned the book [easyazon_link identifier="0849921902" locale="US" tag="sop2-20"]Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power[/easyazon_link] available at Amazon which is a great book for shaping your content. I've always said that before you press record you should ask yourself, "What about this topic is going impact my listener enough to want them to tell a friend?" If you can't answer that, then maybe you shouldn't press record. Here are some questions to ask yourself: Do I have a crystal clear objective about this topic. How do you get crystal clear about a subject? By knowing your audience and what they need or want to hear. What points do I need to make to obtain my objective? Don't worry about what they think about YOU, instead think about THEM. Get To the Point With Thanksgiving right around the corner when I to my Grandmother's house it was great seeing all my cousins, it was great smelling all the food, it was great eating crackers or whatever little munchies they had out out, but for the most part I wanted the TURKEY and HOME MADE MASHED POTATOES. It was the same at Christmas. My Grandfather would read the Christmas story before we opened presents (a tradition my brother continues). Then we had to sing some Carols. THEN, FINALLY we would open presents. Your audience is here for the presents. What do you have a hard time waiting for?

Last week we talked about the importance of headlines, and I gave you a free resource to help you make better headlines. Now in Podcasting you headline is your "Show Notes" title. You can get the free resources at www.schoolofpodcasting.com/headlines Your Podcast Introduction People are busy. We hear activity like a badge of honor. How are you ding Bob? BUSY! I'm backed up. I don't get to take lunch. I'M SWAMPED! So with this in mind it is my opinion that your intro should get to the point quickly and answer the following questions: Who am I listening to? What is this? Why do I need to listen to this now? Get to the Punch Line? Put Yourself in the Shoes Of Your Listener When they do a search in Google, or iTunes, etc they see your information and they are asking: Should I listen to this podcast. Should I keep listening to this podcast? Will I come back to listen to this podcast Today I play intros from the following Shows The Podcast Report Podcast Producer 5 Minutes in Church History 317 Podcast Your Intro is Important Mark Ramsey said at the new Media Expo that unlike radio, every podcast listener starts at the beginning. Make yours count, hit them hard, hit them quick, and let them know what they are going to get. [clickToTweet tweet="Does your podcast intro move people to push STOP" quote="Does your podcast intro move people to push STOP"] Get Exposure For Your Show 26:45 November is almost over. Each year I ask you to answer one question. What is your favorite podcast and WHY. Be sure to tell us where we can find your podcast (and what it's about). I'm really interested to see WHY. You can record/upload your answer at www.schoolofpodcasting.com/favorite. There may be a prize involved...... Andrew Hellmich Refused to Podcast For Free - And it's Paying Off 27:48 Andrew Hellmich is from the Photo Bizz Exposed podcast (http://photobizx.com/) and does a podcast about boosting your wedding Photography business. Andrew launched a premium version of his show - when he launched. He knew the podcast would take time away from his business, and with a family to feed he couldn't podcast for free. The other thing Andrew does well, is provide value. He knows people will not pay for horrible content. In this interview you will hear: Andrew has hundreds of people paying for his membership He didn't start in the direction where he landed. He didn't wait to get it perfect. He launched and tweaked. His current strategy is to have 5 episodes available for free, and if you want access to the back catalog you need to pay Andrew $20 a month. Passive income is not always passive. Andrew has been podcasting for three years (this didn't happen overnight) You will hear how Andrew is not afraid to try new things. Andrew loves using Hindenburg Software to edit his podcast. Do You Need a Good Podcast Introduction? If you ever wonder where I got the female singers, or who did the intro to Andrew's show check out Music Radio Creative you get the top voices from all over the world, and years of experience. They can help you shape your message (for those who are marketing challenged). It's a great service. Ready To Start Podcasting? Join the school of podcasting and avoid the common pitfalls of podcasting. You will learn How to shape your topic What is the best equipment to choose (Without blowing a fortune) How to build your website (or resources to have someone else do it) How to record your show and get it into directories like Apple iTunes How to promote your show and get exposure You also get access to our private facebook group, and monthly "office hour" sessions where you can get free consulting. There is a 30 day money back guarantee. If you join and are not satisfied, I will refund your money.

This is an abbreviated list of headline samples from the book "Writing Riches" by one of my favorite authors and podcaster's Ray Edwards. If you buy his book, buy some paper and pencil along with it. This topic starts at 6:35 The How To Headline (how to write headlines that will bring you more downloads) The Testimonial headline (I wish I had found Dave Jackson sooner - I could've save a lot of money) The Give Me headline (Give me 10 days, and I'll get your podcast into iTunes) The Reason Why Headline (The to 3 reasons people fail at launching a podcast - and how to over come them) The Probing Question Headline (Do you know the five things that cause people to unsubscribe podcasts?) The Dominant Emotion (Are you tired of putting out an episode and getting ZERO feedback?) The Command headline (Be the influencer that leads change in the world) The If-Then Headline (If you can upload a picture on Faceboook, then you can upload a media file your hosting). The Warning Headline (Is Soundcloud Going Out of Business?) A headline grabs attention, draws listeners to press play, communicates the big idea, establishes credibility and joins the conversion that is already happening in your audience's head. Common Mistakes That Podcaster's Make With Episode Titles They put the phrase "Episode 123" at the BEGINNING of the headline. Nobody cares if you're on episode 6, 60, 600, or 6000. What they care about is how you are going to make them laugh, cry, think, groan, educate, or entertain them. If you MUST do this (I understand it makes it easy to search on your website) put it at the end. You can see in the image to the left that you don't get to see what the title is because half of it is EPISODE XXX. The worst offender of this is (unfortunately) the web based version of iTunes. It gives you very little room for your headline. They Put Very Little Thought Into the Podcast Episode Title This is the SECOND/THIRD thing people see when they find your listing (the first being your show artwork/Title of the Show). I know I am super guilty of waiting till I'd done recording the episode, editing, tagging it, listening to it "one more time," and writing the blog post. You're tired, you're excited (maybe), but you are "this close" to being done and you just "throw anything in there" just so you can press publish. If you think about it, from the 1890 to the 1940's they had paperboys who would shout out the headlines to entice people to purchase a paper and get the rest of the story. They weren't scream edition #417! If the podcast title is bad, the podcast will not be heard. Unheard audio impacts no one. (a twist on a John Caples quote). How To Write Good Podcast Episode Titles Typically Headlines do one of the following: Making a promise. Drawing a picture. Stating a fact. Asking a question. Try these steps Start with your audience. Cosmopolitan magazine knows their audience. Write your show notes first. Then write the title. Prime the pump that is your brain. Write several headlines. If you want to read them out loud. Pick the most important benefit and include that benefit in the headlines. Include the product or problem, or guest in the headlines Often email program like Mail Chimp have A/B testing tools so use two headlines and see which one gets more clicks. Automate the Process There are tools such as Headlinr and Freshtitle ($37) are two tools where you enter a subject and they spit out numerous examples of potential headlines/Episode titles. Freshtitle comes with Title Analyzer that rates your headlines and critiques this for you. The Yoast SEO plugin does something similar (and it's free). Headlinr is a browser extension (chrome only), and Fresh Title is software for the Mac or PC. If you're interested in knowing more about Headlines, sign up for my headline resource kit that has videos of these software titles as well as free ebooks and more. Free Headline Guide I've created guide to some of the best resources to help you create great headlines. These include free ebooks, Demos of headline automation tools, and some of the best blog posts by Headline experts (I did all the Google for you). Click here to get the guide. Because of My Podcast: Jim Collison is a Microsoft MVP 2:30 I host Ask the Podcast Coach every Saturday at 10:30 AM with Jim Collison from theaverageguy.tv. It's quite a hoot! We both love to talk podcasting. Last week Jim shared the story of how he became a Microsoft MVP, and it turns out it's because of his podcast. Do you have something that wouldn't have happened except for your podcast? Share your story and get some added exposure and be heard on this show (I might turn these into a book next year). Contact me. Google Play Discussion Continues This topic begins at 22:50 Steve Stewart chimes in on last week's episode about Google play. He is SUPER HAPPY that the #1 search tool is going to promote his show FOR FREE. As for the terms of service, they are there to cover Google's butt in the event someone get

Any time my podcast can get in front of more people I'm happy. From what I've heard on the Feed Podcast where a Google Rep was interviewed here is what is what we think is going to happen. Google will pull an episode and host it on their servers (but they won't be a media host) The reason for this is they have control and reliability (come some people do stupid things like put their files on a website host instead of a media host). They reserve the right to put ads after your show, and you will get nothing an like it. There will be a directory, you will be able to direct people to a location There is no set date besides "as soon as possible" It is just in the USA for starting. There are specific Google tags (just like iTunes Tags), but you can submit a feed and it will use the iTunes tags. There will be stats. They are not splitting your file into bits. They hope to feature your show when people search for it. They want to give you what you want - when you want it. This is probably why they paid $35 million for Songza (a company that generated custom playlists) back in 2014. Their artwork spec is from small to HUGE, so for now use your 1400X 1400 artwork that you use for iTunes. You can add your podcast at http://g.co/podcastprotal Here are the Terms of Service for Google Play Check out No Agenda Show for more in depth Media Analysis So How Do I Feel About Google Coming Into Podcasting? Anytime my podcast can get in front of more people, I'm very happy. As I've been online for a while, I've seen Google products come and go (Remember Google Buzz?). So while I'm excited, there is nothing for me to hold, touch, smell, and critique. Am I upset that they are going to host my files? No. Do I wish they would just pass through my files from Libsyn? Yes, but I understand why they are not. We all have our fingers crossed that they use better encoding that Stitcher (which makes you sound barely listenable). Am I upset that an advertising company is going to play ads after my show and I get none of that? No. (and I'm not surprised). As long as I can say what I want in my show and use it to direct people back to www.schoolofpodcasting.com I'm fine. Even Google has to pay the bills. So at this point, I'm "Hooray! - um, I think..." Terms of Service For Other Hosting Platforms Blubrry (use the coupon sopfree to get a free month )Content Producers agree that the content in you shows are free from speech that advocates violence or speech that promotes hate. The Company reserves the right to immediately remove any media content from its Websites that in its sole discretion is deemed to violate the restrictions of this paragraph. Libsyn.com (use the coupon sopfree to get a free month) MonetizationAny attempt to directly monetize Your Content via third-party ad networks or other outside business agreements at the expense of Libsyn without written approval from Libsyn is prohibited. If you choose to monetize, Your Content, you agree to utilize Libsyn Service to enable monetization including but not limited to in-content advertising, iPhone applications or sale of Your Content which may include additional requirements for revenue sharing or fees for use depending on the Service.. To request permission to monetize Your Content via third-party ad networks or other outside business agreements at the expense of Libsyn, please email [email protected] Spreaker (use the coupon code sopfree to get a free month) In connection with your User Submissions, you further agree that you will not: (i) publish misrepresentations that could damage Spreaker or any third party; (ii) submit material that is unlawful, defamatory, libellous, slanderous, threatening, pornographic, obscene, vulgar, harassing, harmful, hateful, abusive, racially or ethnically offensive or is otherwise inappropriate; (iii) post advertisements or solicitations of business; (v) impersonate another person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity; or (v) post User Submissions that would be harmful to minors in any manner. In any case of violation of any of the above user submission rules and requirements or as required by law or regulation, Spreaker reserves the right to take court action and/or report users to the relevant authorities, for instance but not limited to when a user submission becomes subject of a copyright infringement note. Podbean (use the coupon code sopfree to get a free month) Podbean service makes it possible to post audios, videos, photos hosted on Podbean.com to outside websites. This use is accepted. However, pages on other websites which embed audios, videos, photos that hosted on podbean.com must provide a link back to Podbean.com from each embeded content to its Post page on Podbean.com. Free Account is intended for personal use ONLY. Professional or corporate users please use one of our paid services. 99% of the time the terms are there for the provider to cover their rear end. Patreon Best Practi

I'm going to be going over podcasting in the next few episodes. So many people think it starts with a microphone (which is a logical start), but it doesn't. It starts with an idea. It might be an idea that is fueled by a need. That need may be to help people. It may be to make them laugh, cry, think, grown, or inspire them. You want to connect with impact. This is where your podcast starts. It starts with an idea. Taking Your Podcast Inventory This topics starts at 14:21 What do you like? What are you good at? What do other people say you're good at? What do you not like? According to the Book Secrets of Dynamic Communication you are either intending to persuade or enable people. Persuading People Everyone _______ should _____ (i.e. Every coach should podcast). Enabling People Every ____ can ______. (i.e. very coach can podcast). Even sports shows are insinuating that everyone can/should cheer for their team. A comedy show might be getting you to think about something in a different (funny) way. Why Would People Listen to Me? This is a common response. After all it's easy to focus on ourselves. We are our favorite subject after all (right?). So instead of focusing on what people will think about you, think about what you are giving them? It's usually not scary to give someone a gift they know they will love, so why should delivering content that will positively impact them be scary. Communication is about the person (singular) who you will be helping, persuading, instructing, entertaining them. So How Do You Know If Your Podcast Will Impact Your Audience? You need to live in your niche. You need to hangout where your audience hangs out. This could be Facebook groups, Google Groups, Linkedin Groups, Meetup.com, etc. You need to go to where they are, and see what they are talking about. You can read books about our subject, and read blogs as well. You can watch movies about your subject. This is one of those "simple but not always easy" kind of things. There are no shortcuts. Once you know who your podcast is for, you know WHAT to talk about. Why Are You Getting Into Podcasting? There are many reasons: Be Seen as an Expert Reach a Global Audience Find Like Minded People Boost Sales of Your Own Products Boost speaking confidence Engage Your Community Make additional income Fun with friends and family. The WHY is the rudder of your podcast boat. It helps direct the content in the direction that will help you achieve your goal. It your message and your goal are out of sync then you will find it harder to achieve success. The Main Hurdles of Podcasting There are many things that stop people from podcasting. Here are what are feel are the top 10 excuses. Nobody will listen to me I hate my voice I just need "one more thing" People might say negative things I'm not a geek I don't have time We all know that speaking in public is the #1 fear among humans. This means at a funeral, you'd rather be the person in the casket then the person delivering the eulogy. A Podcast Is A Recipe My wife makes a kick butt spaghetti sauce. To watch her make it, one might think she has no idea what she is doing. She doesn't measure anything. She has some core ingredients, but at some point she starts adding a little of this, and a little of that. She samples the sauce, and tweaks some more. In the end, it's awesome. It took her years to perfect it. Every now and then, we will be eating at the table and she will announce that it still needs _____. To her it's missing something. Meanwhile the rest of us are on our second helping as we loosen the buttons on our pants. When you aim for perfection and miss, you land on really, really good. If you never serve your sauce until it is perfect, people will starve. In a world of Kardashians and Celebrity Wife Swapping, MY GOD ARE WE STARVING FOR GOOD CONTENT. Don't Fuel The Stupidity Fire Podcasting starts with an idea - not a microphone. If you've not figured out WHAT you are going to podcast about and take the step to purchase equipment, you are fueling the stupidity fire. Why? Because it becomes a reminder that you still haven't launched. It puts pressure on you. Now that you've spent money, you NEED to podcast so you don't look stupid purchasing a microphone. Why you don't want to feed the stupidity fire is you will have enough voices in your head that fuel your lack of self-confidence. This is natural. Unless you have a background in talking in public, you're not going to be confident in your decision to start a podcast - AND THAT'S OK. With this in mind, don't purchase your Podcast Equipment just yet. Write Down Three Ideas For Your Podcast Episodes Do a quick exercise and write down what your first three episodes will be about. Don't worry about the length, format, artwork, etc. What will you talk about. You don't need to script it out, we are just brainstorming. What would your audience like to hear? When you get that done, do it again. Turn off the TV, NetFlix, YouTube and brainstorm pote

Today we have a few tools to peak at. One allows you to record your podcast or go live, the other allows you to add your Blab.im sessions to your Wordpress website, Ray Edwards will teach you how to write better pages, and the last one allows you to book guests. Spreaker Studio For Windows and Mac Spreaker has been around a while, and if you are looking to do live streaming this is a great platform. They also are great if you don't want to go live. Their new Spreaker Studio software enables them to move away from the Web Based version they had before that relied on flash technology (which was not compatible with iPads, iPhones, etc). They have had Spreaker Studio apps for a while (also impressive) and now there are desktop versions to go along. Connect More Than One USB Microphone With EASE. This has been a problem that wasn't easy to solve in the past. Now if you have multiple hosts with two USB microphones you can easily connect up to three USB microphones into ONE computer. It's pretty amazing and easy to setup. It also integrates with Skype. This takes adding some additional software, but it takes just a few minutes and it worked like a charm. The best part is there is plenty of documentation so you don't have to guess what to do. You can create playlists (great for people doing podcasts of music), you can fade from one song to the next, there are buttons that you can assign sound effects to (again with plenty of documentation and tutorials). If you are person who does their show live, you also have a chat system right in the software. The only thing you need is a Spreaker account to get it to fly.You can get a free month of spreaker media hosting using the coupon code sopfree. Simple Live Press Blab Automation Tool Right now Blab.im is HOT. This is a FREE platform that makes it super easy to create a live show and have guests pop in and out. It's new and in beta, but it has promise. Hani from Simple Podcast Press (a great plugin for podcasters looking to build their e-mail list) has come up with an easy way to have your videos from Blab.im import into your Wordpress site. You can set it so you have to approve them before they are put on your website or have them automatically posted. You can add buttons again to grow your email list, your followers on blab, and more. The best thing is Hani. He is open to suggestions as the plugin has been out less than a week. My request would be to allow me to replace the blab.im video with a YouTube version later (to build my views on YouTube).For more information go to www.simplelivepress.com Here is a quick video I created showing off how easy it is. Bookly Appointlet Plugin There are tons of services like Appointlet, and Schedule Once for managing bookings. Most of these have a monthly fee (around $10). I discovered the Bookly plugin and it is super powerful. It ties in with you Google Calendar, and you can control every. This includes the color, your services, your staff, you payment options, your hours of availability, holidays and more. Here is a quick video Ray Edward Copyrighting Course I'm a HUGE Ray Edwards fan, and he is giving away a ton of free content on how to write better text on your blog. This could be to grow your business, or to grow your audience. He is a MASTER, and I always walk away feeling smarter after listening to him. To check out Ray's free tutorials go to www.schoolofpodcasting.com/rayedwards Launching With Multiple Episodes Does Not Automatically Equal Downloads There are people on the Internet who are saying "If you launch with 8 episodes (or 3, or 5) you get 8 downloads when someone subscribes. This is absolutely false. Once a person is subscribed, they need to go into the Podcasts App (or iTunes or Overcast.fm) and manually download you back catalog. As podcasting gets hotter and hotter, there will be more people jumping into the space that may not giving great advice. Interview With Hanah From PodClear/Blab.im Speaking of Blab, they recently purchased Podclear.com and today we get some behind the scenes insight into Blab from Hanah. For more information go to www.blab.im

Why I Switched from the Podcasts App to Overcast The last update from Apple broke their own software, and it left it there for at least a week. Never give your customers a chance to find an (alternative because they will). The creator of Overcast recently made it availabel for free (you can donate to help cover the cost $1 a month). Here are the features I love about it. If I share something I can not only share the episode, but send people to the location I am currently at. I can listen at surprisingly fast speeds and still understand the content A 60 second skip button that when I click on it repeatedly takes giant jumps to skip through bad content. It syncs via the internet so you can listen on your iPhone, switch over to your iPad and pick right up where you left off. You can even listen on their website (overcast.fm). I can see how much storage each podcast is taking up. In the end I love it, and according to the app I've saved 2 hours using the Smart Speed feature. VoiceStak is SpeakPipe on Steroids Let's You Capture Video Testimonials and Feedback 8:20 I love Speakpipe and I've been using it for years. This is a great tool to allow you to capture audio from your audience. You can then use it to build your email list, and you get notified via email when a new message arrives. there is a free plan for Speakpipe, and then plans start at $7/month. VoiceStak is a similar product that does everything Speakpipe does AND it allows people to send VIDEO messages (up to 5 minutes). You can integrate it to send videos straight to YouTube. It also has no limits on the number of messages you can receive a month, or how many you can store. The pricing starts at $17/month, but there is a very interesting option to purchase a lifetime option for $197 (so after 11 months you are basically using it for free). This might be handy if you have a business and you're looking to create a testimonials page. You could easily send people over to your site and using their computer, phone or tablet, they can leave a video message. You can use this on any number of sites, and you can place the widget anywhere you want. For more information check out www.schooolofpodcasting.com/voicestak Jason Bryant Turns His Passion and Expertise Into a Career with Podcasting Jason Bryant has had a goal of working as a sport commentator his whole life. Starting as a teenager in his high school he has slowly been given opportunities and taken advantage of each one. His hard work, dedication, and passion created impactful results. What results? He was asked to participate in other events. As the old saying goes, "Lather, rinse, repeat." After getting caught in the crossfire of media politics again, Jason decided he would strike out on his own. He was listening to Satelite radio and heard one coaches show, and another, and another. He thought to himself, "I could do a show like this for wrestling." Jason contacted me, and hearing of Jason's experience and history, I asked, "What's the worst that could happen?" So Jason went to his school and got his first client. Fast forward and you see Jason doing 12 shows and running at Wrestling network at www.mattalkonline.com Here are some things we learned today. Jason knows his audience, so he had an idea of what to charge. However, it took him a year of tweaking to get it to where he is today. He didn't wait until everything was perfect. By getting his first client (going to those people you have a relationship with) it became easier to get his second and third. Jason who states, "I'm not a salesmen," has been helping potential clients see how they could run sponsors on their show and that money would pay for their podcast (and go right into his pocket). So the "non-salesmen" is helping his clients sell their podcast. So when you say, "I'm not ___" you may have those skills but no know it. Jason realized that its better to provide good content less frequently then a daily show that sucks. For more information about Jason check him out at www.mattalkonline.com Are You Thinking of Starting A Podcast? There is so much information out there about podcasting, some of it is great. Some of the information about podcasting is painfully outdated. Don't be one of those people with a drawer full of microphones they never use. Start your podcast in the right direction, with the right tools, and much less stress. Check out www.theschoolofpodcasting.com today.

Got Feedback? Call 888-563-3228 and get your voice on the show. The top two things I heard from clients consists of: How do I increase interaction How do I grow my audience Increasing Interaction With Your Podcast Audience Show up. Do you best to create a consistent schedule. If you show up, then they will make you part of their routine. This isn't mandatory (Dan Carlin is awesome and put out an episode every few months), but I would consider it best practice. Have someone who has never been to your website try and contact you. I AM AMAZED and people who do not have a page with a CONTACT link. Don't get cute and make it "buy me a cup of coffee" or "Interact" make the button/menu item say CONTACT. Why? Because it is what people are looking for. Let them choose the method of interaction. You can see if you go to my contact page that you can email me, call me (using podcastvoicemail.com ), or use the speakpipe button. You're choice. I've eliminated any reasons that you might have to contact me. One way to increase interaction is to ask for some. That's right, ask. If you want to know what they think, make it the last line of your show notes and ask them to leave a comment on your website or you can do what Michael Hyatt does and point them to his Facebook page. He who doesn't ask, doesn't get. How Do I Grow My Podcast Audience? I've spoken about this in numerous episodes: see here, here, here , and here . You need to Make contact that impacts your audience, GO to where they are, make friends, tell them about your podcast). Today I want to throw in something I am again not seeing on websites. A play button. If you want people to listen to your show give them a play button. This is one of the reasons I like Appendipity themes. If you want it, you can have a GIANT play button at the top of your page (see www.logicalloss.com for an example). People are not going to get hooked on your content if they can't find it. When you create content that impacts your audience, they are going to want to tell their friends. Make sure you have buttons that make it easy to do it RIGHT NOW. There are tons of plugins that can add share buttons (they are built in to the Appendipity themes). One of the best plugins is Social Warfare. This plugin is super functional and SMART. You can specify exactly how things get shared on the Internet. Another feature rich sharing plugin is Monarch from Elegant Themes if you are looking for a free tool, check out sharaholic in the Wordpress directory. International Podcast Day Recap Today we talk with Steve Lee of Modern Life Media and the co-founder of International Podcast day (Dave Lee, Steve's son is the other co-founder). Today we hear from Steve how: We had a much more global audience with people from around the world joining in on a live 30 hour live streaming podcast. Apple was involved and was tweeting out items this year Many communities were "doing their own thing" to promote International Podcast Day. Thanks to Steve and Dave for giving us a central spot to "start the conversation" Podcast Rewind I recently appeared on the PodupPod Podcast I appeared on the Moneycast talking about my different revenue streams and my book More Podcast Money Podcast News According to a new report released by comScore, almost one-third (29%) of adults with smartphones listen to a podcast at least once a month. In the 18-34 year-old range, the figure rises to 41%. The data indicates that 18-34-year-olds are more likely than the average smartphone-owning adult to listen to podcasts on their device at least once a week, 26% vs. 18%. Ready to Start a Podcast? Check out www.theschoolofpodcasting.com

Are you trying to start a podcast but you can't seem to come up with something that is entirely new? Today we talk about how there are very few items that are entirely new. The iPod was just an upgrade of the Discman. The Discman was just an upgrade of the Walkman. The Walkman was just an upgrade of the 8-track tape. Typical something original is really a few items that are old that have been combined with something of yourself to make it appear original. Because of My Podcast I Was Asked to Appear on TV: Wayne Henderson Wayne Henderson deos a podcast about the Green Bay Packers, and he and his co-host were recently asked to appear on a TV show to talk some smack with some fans of the Seattle Seahawks. International Podcast Day September 30th: Get Planning Your Podcast For Free I have a fwe things going on to celebrate International Podcast Day: My "Planning Your Podcast" course at Udemy is free from now until 10/31/15. Use the coupon code ipd15 I will be hosting an hour of live podcasting sharing "because of my podcast" stories and taking your questions Castermind Group Podcast Coaching Now Accepting Applications If you are looking for an accountability partner/mastermind, my "Castermind" is now accepting more podcasters. Here is who this is for and what to expect This is for the person who already has a podcast launched (if you need to launch your podcast, Join the School of Podcasting) This is a group coaching, so some of it will be answering questions, but it will also have a short lesson to help you build your audience. Each Castermind will consist of three people and myself. If you are interested in applying, go to Castermind.com The Courage to Be Creative Keynote Session from Podcast Midatlantic I also appeared on the Podcaster's Rountable where we asked the question, "Why haven't you started podcasting?" This is similar to the talk I gave at Podcast Movement with a bit more emphasis on being creative. There are so many options when it comes to making a podcast. I look at them as ingredients. These are things you can mix together to come up with a unique show. Live/Recorded Short Term / Evergreen Solo / Co-host Mobile / Studio Short / Long Schedule Scripted / Imrov Interviews or monologue Your Delivery Stereo / Mono Fact / Fiction Gender Comedy / Serious Expert / Journey Local / Global With all these ingredients I find it frustrating when people decide to name their show Librarian's On Fire? It seems an easy way out. What's next, the On Fire Answerman? Look, that's just my onion but I think we can do better. "It is better to fail in originality, than to succeed in imitation. He who has never failed somewhere, that man can not be great. Failure is the true test of greatness. - Herman Melville Originality does not mean thinking something that was never thought before; it means putting old ideas together in new ways. The Only Way to Know How to Do a Podcast - Is To Do a Podcast! There are some truths: It's harder than you think You will hate your own voice You will get more positive feedback than negative You will attract like minded people You will inspire, educate, and entertain people But you can't do it without pressing record. Here is a tip I learned as amusician to take the pressure off. Record your first episode, but realize that you will NEVER release it. This takes the pressure off, and you may find that without the pressure you are aren't half bad... Start Podcasting Today www.theschoolofpodcasting.com

I was lucky enough to get to hang out with Jeff Bradburry of the Teachercast network at Podcast MidAtlantic. Jeff is helping teachers utilize technology (like Podcasting) in the classroom. I first met Jeff on a Podcaster's Roundtable and was amazed as he is doing everything LIVE. The one thing that impresses me with Jeff is he truly understands his audience. These (in some cases) are people who have struggled with technology, and are now looking to embrace it and improve the lives of students. Jeff understands that a teacher may call "audio on a podcast (no RSS feed" a "podcast" (when by definition it's not) but instead of splitting hairs, he stays focused on the goal (inspiring learning in the classroom with technology). Go Have a Baby or Three Jeff was at an event when his wife went into labor. She was three months early, and Jeff had his hold booth setup. As you can see to the right. Jeff's booth is first class (GO BIG OR GO HOME). So you might be just a little nervous about running out the door and leaving all your equipment behind. His audience knew Jeff's situation (pregnant with triplets) and told him over and over "Go, we've got you covered" (and they did). His audience trusts Jeff, and in this case he trusted his equipment to his audience. Go Inspire a Conference: Your Show Started THIS... Jeff had gone to a conference and spoke about it, and it turns out his audience was listening. They were so inspired by the idea they started an edcamp in their city. So there was no event, Jeff starts a podcast and BOOM now there is an event where there was none. Not only was their an event but a group of people enjoying it, and improving their lives. Why? Because Jeff started a podcast. Being Seen as an Expert Jeff has worked with some major brands (Microsoft, Pearson) and Jeff always bring his "A game" and takes advantage of every opportunity that comes his way and that has lead to him getting a new job and allowing him to move to a better location for his new (larger) family. I love it when the good guys win. Go check out Jeff at www.teachercast.net Voxer App Turn Your Phone Into a Walkie Talkie Jeff did a quick demo for me at Podcast Midatlantic and I was surprised how addicting Voxer is a free app that allows you to create a group "chat" where you can share audio, video, and text. It's pretty cool and I could see people making private chats for their listeners. For more information go to www.voxer.com Here is a quick video overview: International Podcast Day Gratitude Award You have until the end of the week to nominate yourself. This is not based on voting or audience size, but how much your audience is thankful, by how much their life has been changed by YOUR show. Nominate yourself at http://internationalpodcastday.com/gratitude/ Clammr Are Super Easy to Create with Simple Podcast Press Clammr is a free app that makes it super easy to share short clips of audio (with links to your full episode). Now users of the Simple Podcast Press plugin (which already add subscribe buttons, email subscriptions and more has a clammr button which makes it SUPER easy to create a clammr from your website. This makes it super easy for your audience to share your content on the clammr. For more information check out Simple Podcast Press. Mentioned in this Show Appendipity Themes for Podcasters Ready to Start Podcasting? See www.theschoolofpodcasting.com

Quick Takeaways from Podcast MidAtlantic Patience is a gentle version of courage - Kathy Kelly Special Mouse Podcast Podcasting Changes Live - Jeff Bradburry and Scott Swanson Watch other Media Types - Jeff Bradburry and Anythony Minaya Tell great stories - everyone Being Creative is fun. Podcasting Changes Lives I'm definitely having Jeff on my show in the future. The great thing that happened this weekend is person after person would share a "because of my podcast" story and I need to have them on the show. Jeff does the teachercast, and he helps educators (as a teacher himself) utilize technology in the classroom. He was great to hang out with, and he mentioned that if you help a student that's great (1 person), if you help a teacher that might impact 20 students, if you help a superintendent, that could impact thousands. Scott from Muppetcast shared a story (I need to have him on the show) where a Jr High boy was getting beat up at school because he loved the Muppets. Scott's show showed him that he's not a freak, and it's OK to like the Muppets. What Podcaster's Can Learn from Johnny Manzel I live in Cleveland, Ohio. Out sports teams are not good. We have tremendously talented people like LeBron James and Johnny Manzel, but still we can't win. Last year out football team the Cleveland Browns draft Johnny Manzel with their first round pick. Johnny rubbed his fingers together in a way to say, "I'm going to get paid." It became his signature. It appeared in Johnny's mind that he had achieved his goal. He had maid it to the NFL. The bad news is that is not THE goal of a football player. THE GOAL is to win the Super Bowl. Johnny had a reputation as being a person who was more interested in parties than play books. He always seemed a bit unprepared. This was his first year, but Johnny was now a professional football player. In this league you either carry your weight, or you are traded. As more and more stories of Johnny (more or less) goofing off came to the surface (welcome to being famous), it really appeared that this kid had his priorities out of whack. Paul Colligan has an episode where he said, "Starting A Podcast To Hit iTunes “New And Notable” Is Like Launching A Business To Get Into The Phone Book." This is a classic, and it ties into this analogy. The goal of a podcaster is not to be in New Noteworthy, the goal is to impact your audience. Your goal is to bring value. For some, the goal is to create revenue streams that help supplement their income. When I wrote my book "More Podcast Money" getting it into Amazon was not the goal, the goal was to help people set realistic financial goals with their podcast. Amazon is a tool to help me do that. The 8 Week Myth About iTunes New and Noteworthy In the book Podcast Launch (by John Lee Dumas) a very unfortunate paragraph states that you "Have a mere 8 weeks to be featured within the best podcast advertising real estate on the planet." This needs tweaked. It should read, "You can only be considered NEW for 8 weeks, you can be considered Noteworthy any time." Because of this unfortunate paragraph people are spending all their and effort focusing on getting into New and Noteworthy. This is very much like Johnny Manzel focusing on getting into the NFL. It's not the goal, it's a milestone. In the same way that being drafted into the NFL equals success (as many people get cut, and many first round draft picks never measure up to their potential). You can get into iTunes (I outline the 27 steps here), and to get into New and Noteworthy you pretty much need a pulse. Legal Podcast Music I was told about a new service from Mike Stewart that features a large group of music cleared to be used on your podcast. I play some clips on my show today, and you can find out more at their website. The package contains 150 – 60 second royalty free music themes with license to prove to YouTube or anyone you have my permission to use my music for your videos and podcasts. All the music tracks organized by tempo, feeling and emotion to make underscoring a breeze and easy to fit the them to your video. The music is the product of Mike Stewart (the Internet Audio Guy). he is also a musician with a Gold Record to prove it. I purchased this package as I am familiar with Mike who had a service for a while where you would get 5 themes a month. I've used Mike's music in my podcast for years. There are lots of different genres from Country, Easy Listening, Rock, Holiday, etc. Most of the tracks I enjoyed. The rock themes (not all, but some), are a bit dated sounding to me (like they could be on the Beverly Hills Cop soundtrack). When you purchase a package, you know they aren't all going to be winners. Doing the math on this, by just breezing through the different genres I would say I would use 70% of these. There are 150 tracks so that means I would use 105 tracks. The music is $37 for all 150 tracks so that would be ($27/105) 35 cents a track which is much less expensive than the .99 y

What Podcaster's Can Learn from Johnny Manzel I live in Cleveland, Ohio. Out sports teams are not good. We have tremendously talented people like LeBron James and Johnny Manzel, but still we can't win. Last year out football team the Cleveland Browns draft Johnny Manzel with their first round pick. Johnny rubbed his fingers together in a way to say, "I'm going to get paid." It became his signature. It appeared in Johnny's mind that he had achieved his goal. He had maid it to the NFL. The bad news is that is not THE goal of a football player. THE GOAL is to win the Super Bowl. Johnny had a reputation as being a person who was more interested in parties than play books. He always seemed a bit unprepared. This was his first year, but Johnny was now a professional football player. In this league you either carry your weight, or you are traded. As more and more stories of Johnny (more or less) goofing off came to the surface (welcome to being famous), it really appeared that this kid had his priorities out of whack. Paul Colligan has an episode where he said, "Starting A Podcast To Hit iTunes “New And Notable” Is Like Launching A Business To Get Into The Phone Book." This is a classic, and it ties into this analogy. The goal of a podcaster is not to be in New Noteworthy, the goal is to impact your audience. Your goal is to bring value. For some, the goal is to create revenue streams that help supplement their income. When I wrote my book "More Podcast Money" getting it into Amazon was not the goal, the goal was to help people set realistic financial goals with their podcast. Amazon is a tool to help me do that. The 8 Week Myth About iTunes New and Noteworthy In the book Podcast Launch (by John Lee Dumas) a very unfortunate paragraph states that you "Have a mere 8 weeks to be featured within the best podcast advertising real estate on the planet." This needs tweaked. It should read, "You can only be considered NEW for 8 weeks, you can be considered Noteworthy any time." Because of this unfortunate paragraph people are spending all their and effort focusing on getting into New and Noteworthy. This is very much like Johnny Manzel focusing on getting into the NFL. It's not the goal, it's a milestone. In the same way that being drafted into the NFL equals success (as many people get cut, and many first round draft picks never measure up to their potential). You can get into iTunes (I outline the 27 steps here), and to get into New and Noteworthy you pretty much need a pulse. Podcasting and Stalkers When I was growing up my sister gave too much information to a guy she met on the bus. The next thing I know, is she is getting really creepy phone calls. We eventually had to work with the phone company and the local police (and his mother) to get him to stop calling. It was creepy Talking in Generalizations Today Let's not get to tied up in being 100% accurate today? What I mean by this is most stalking situations are men stalking women. In some cases it's men who are creepy. In many cases it's the women who are being too polite. Men are from Marz and Women are from Venus is not entirely accurate. There are always exceptions to the rule. Today, let's generalize and be OK with it. Dr. Steve Albrecht Dr. Steve Albrecht has worked with the San Diego police for years where he spent six years in the Domestic Violence Unit, and he handled over 1,500 cases. He is internationally recognized for his expertise in high-risk HR issues. he has authored many books on the subject of work place violence. Check out Dr. Steve Albrecht's Books and Amazon.com The bad news about the Internet is when you put information out there, it's out there (pretty much forever). If you don't want naked pictures of yourself (celebrities) on the Internet, then don't post them. For me, I have a Facebook profile for my podcast, and one for my family and fiends. I share different items with different profiles. Some questions we answer: When is sharing personal information too much information? What should I do if someone is crossing the line? When do you get the police involved? All I said was I liked her Steaks... It was the first day of a new job. My boss introduced my to Angie Salsbury. I said, "I like your steaks" (making a silly joke). The next day I was told I would have to apologize. At first I thought my boss was joking, but he wasn't. So I walked over and stated I didn't mean to disrespect her and moved on. She actually was a great person, but I had no idea where she drew her line and I crossed it. The bottom line is (Gentlemen if I can have your attention please), we don't know where the ladies draw the line. I've worked with women who said things that were so over the top sexually explicit that it would make a prostitute blush. We all have our limits. The bottom line is we have to respect each other's boundaries. Don't Be Polite Ladies, I love that you are so loving an caring. This is not one of those times when you need to worry about hurting som

Periscope and Podcasting Periscope is a live streaming service from Twitter. It's pretty cool. My step-son is at Perdue and last week we got to see his first performance with the band via periscope. I had 36 people watching my cat in a baby's sleeping shirt. During the week I would open it up and just talk about whatever hit me. It's an interesting way to connect with your audience. In general, the video is recorded and can be viewed for 24 hours. You can download the file and upload it to YouTube or whatever service you would like to use. How Do I Get My Mixer Into Periscope? I used an iRig device originally meant for guitar players to plug their guitar into their iOs device but it works for me. You will need a 1/4" to 1/4" patch cable to go from the mixer to the iRig, and then the iRig into the phone. There is an iRig2, but it is overkill. Also when it comes to patch cables, as you will be doing this near your mixer, this is probably a case where a shorter cable is better. Like most podcast equipment questions, there are about a billion different tools you can use to do this. The bottom line is, have something to say. If you don't bring value, you won't have people coming back to hear what you have to say. It's one thing to just hop on and test it out, be sure to mention that. For me, I like firing it up and having one topic, saying it, and get out. In the immortal word of James Brown, "hit it and quit it." Blab.im - The Crack Cocaine of Social Media Blab.im is completely addicting. It also is a streaming service like Periscope except you can (if you choose) to let up to four people join you. There is a chat room where people can chime in and ask questions. They can also request to be part of the stream. I tried this last Saturday on Ask the Podcast Coach. Typically this is a call in show where my co-host and I talk and occasionally take a phone call. It's awesome as you are never sure what you are going to get . I think in the year that I've done that show we've had one caller, and one waiting twice. Last Saturday I had four people in the cue wanting to come on. You still have control over who is and is not on the stream. You can mute people, or band them from the blab. You can start a blab on your computer (so it's easy to connect your mixer or microphone)or on your mobile device. It's best to use Chrome when you are on the computer. You can choose to record it (or not). If you record it, when your blab is over, you get a link to the audio file (mp3 file - 320 kbps stereo) or the video. When I compared the audio from Blab the to the WAV file I recorded on my portable recorder, the WAV file didn't win by much. Blab.im vs Blog Talk Radio It's also not fair to judge at this time because Blab.im is free. They have tons of video and audio on their servers, and trust me, they will eventually have to charge to keep this engine rolling. Blog Talk Radio has really step up their game. Their audio is now 128 KBPS stereo. You (and your gusts) can connect directly to their system. It creates AWESOME sounding audio. You can have your audience call in via the phone. They have a chat system, and you can direct people to your show on Blog Talk Radio, you can also implement their system on your site. It is super easy for people to connect with you. With that said, the buzz on Blab.im completely smokes Blog Talk Radio. The interaction, the exposure of people tweeting, for me - in my experience - with my audience, it was like the difference between college football and the pros. Both are great, but blab.im was just a much faster pace. Blog Talk Radio has the ability to have a call screener, and that you do not have at blab.im so be ready to eject the first person who comes in screams Bobba Booee! For me, I do love being able to see the person's name, and have links to their profile on Twitter (so I may end up following you). They plan on adding the feature to allow you to embed the blab on your site. Currently blab is lacking in the stats category. You can see how many people attended your blab, but you can go back later and see how many people watched the relay. Blog talk radio will win if your audience is not technical. If they are looking for businesses in the yellow pages. If you have a computer with a microphone, a smartphone, it's just too easy to join a blab. As the platform gets more popular it will be harder to find a blab, but for those people relying on the phone Blog Talk Radio is still the answer. SoundCloud is Being Sued I spent some time investigating Soundcloud a few weeks ago. I would strongly urge you NOT to put any eggs in the basket. Their "Super cool player" no longer works on Facebook. They lost 29 million dollars last year, DJ's are puling their music, Sony music is pulling their music, and now they are being sued. In my opinion, it's dead site walking. Because of My Podcast: I Met Burt Reynold and Made Him Cry Bobby from Live Nude Puppets loves Dom DeLuise, and because of his podcast he has an agent

As a podcast consultant I should be telling everyone to start a podcast. I do. I believe there is a lot to be learned from starting a podcast. You learn to: Organize your thoughts Prioritize your goals Speak with confidence Work with people from different cultures As much as podcasting is about talking, I think the top podcasters are at the top because they learned how to listen. We Predicated Disgruntled Podcasters in December 2013 There was a time when it seemed every podcast had the term "on fire" tacked on at the end. In December of 2012 myself, Daniel J Lewis, Ray Ortega, Steve Stewart, and John Lee Dumas had a roundtable to discuss what Steve coined "The John Lee Dumas effect." People were starting a podcast, following a formula, and expecting the same six figure result as John. Part of that roundtbale was to point out the hard work, dedication, and insane work ethics that John has (and they being John Lee Dumas comes very naturally to him). John has always been super transparent about his life, his business, and his workflow, and how long his runway was when he jump into the unknown waters of podcasting (that's why I like the guy). John is an original. Here is the income from the eofire.com website Here Comes the Next Wave of "Podcasting is Dead." Comedian Brock Wilbur made a post and said, "“Podcasts are pointless. Anyone who tells you otherwise is the literal devil. No one is going to get rich or famous or gain any level of following from this medium ever again, because it is hilariously dead. Your idea to share caustic observations about an ongoing TV show? Pointless. Your idea to interview interesting people? Laughably misguided. Your idea to discuss each individual episode of a decade-old CW show? Well… shockingly successful.” I went and listened to his podcast. Brock has around 125 downloads per episode (13,767 downloads divided by 110 episodes). If you were a teacher, that would be 5 classrooms of 20. I’m three minutes into it, and I am now finally getting into the content. You played a song with no teaser. You are hoping that people sit through some song hoping that they make it to the content. As a first time listener, I have no idea who you are, or your guests. Your audio is right on the edge of distracting. I get it. One microphone with four people, you’re going to get room noise. It's YOUR show. You can record it any way you want. At 5 minutes you finally introduce your guests. Nobody waits for 5 minutes for someone to get to the point. You then had one of your guests introduce themselves. The average attention span is around 8 seconds now (or something ridiculous like that). In my opinion 97% of the time improv blows. Brock typed a whopping 32 words that is not a huge target for Google to find. The Yoast SEO plugin recommends 300 words per post. It's YOUR show, do what you want. Nothing screams “great content” like four people talking over each other. Who am I to judge, it works for THE VIEW. In the article you say, “two years ago we started setting aside Thursday nights to have fun people get drunk around microphones in my living room.” It sounds like you’ve achieved your goal. The one thing that really confused me, is Brock has a great looking website, but instead of adding the podcast to YOUR WEBSITE, you send people to a bad Podbean site that looks like a throw back to bad MySpace page. A Farewell To Podcasting Donovan Adkisson was on my show a while ago after completing his first year. He had written a book about it, and was excited about podcasting. Three years later he had created Adkisson Digital, four podcasts and a fair amount of frustration. If you listen to his episode titled "My Farewell to Podcasting" he states the following: I'm not saying I'm ceasing my podcasting endeavors because I don't get any feedback, but its part of it. I've realized that it's not interesting. I don't really bring anything of value to the listener. All I do is rant about the things that are happening in the world. I have nothing of value to provide because that is already being done by more higher profile and more successful people than myself. Podcast consultants make money on selling courses on how to do what they are doing. It's almost like a weird pyramid scheme (but it's not). It's absolutely not fun. I Needed to Speak to Him in Person Donovan was SUPER HONEST and admits that he never really defined his target audience, he had an idea - but it was super precise. He also knows maybe he didn't promote his podcast as much as he should have. In listening to Donovan you can tell he tried everything he did to make his show fly. While its obvious that Donovan loves podcasting. He especially loves creating lives shows, but to get HUGE sponsors you need huge numbers and Donovan (and about 90% of most podcasters) didn't have that. (To hear about making money outside of the CPM model of podcasting, check out my interview with Glen the Geek) No Apology Needed Donovan also explained how he has some legal b

Today I share a story about getting outside of your comfort zone, and we talk with the Real Brian about how his podcast has lead to him getting paid to host two more. Donnie Pushed Publish On His Podcast. I got this email in my inbox: Hello Sir, I am writing this to simply introduce myself and say a big Thank You! Not long ago I was inspired to begin a daunting task of creating a podcast. I have listened to numerous ones over a varied topic span ever since the beginnings of the podcast. So I decided to bite the bullet and give this a go. With thoughts of what fun this could be and eager to learn some new skills I ventured forth into the "glamorous" world of podcasting. Your show has been a go-to for every topic I can imagine. I glean over past episodes for the struggles I am currently facing and words of encouragement along the way. Simply put, it has been indispensable in this process. With that said, I do need to mention that I already belong to JLD's Podcaster's Paradise and the information there has been helpful also, albeit a little pie in the sky- esque. I am a loyal listener now of your show along with the Podcasters Studio and Roundtable. This week I listened to the Glen the Geek almost everyday on the long drives between day job customers. All I can say is WOW. That episode really hit home. The show I have created focuses on the Craft Beer community. I am based out of Knoxville, TN so my main goal was to break into the local scene. I am around 5 episodes deep in the editing process and have just released my first show to my website and submitted to ITunes this week. I have broken the procrastination mold of not releasing due to trying to 'make it perfect'. I realize we all have to start somewhere and I have finally made that big step. Now to grow and promote, along with get much better every time I am behind the mic. -Donnie InebriatedWisdom.com My Reply Donnie, Awesome. You have done what so many people have failed to do, you hit publish. No matter what people say from this point forward, you put it out there, for better or for worse, you hit publish. I'm so glad I inspired you because this email may have just inspired me for my next episode. Do you mind if I read you e-mail on the show? Some steps you can take are to go find your beer peeps. See if there are local brewers (guessing here, not my niche), etc. Be sure to make friends before you start pimping your show (or they won't care). Congrats, and do everyone a favor and put a link to your in your signature. Dave Keeping My Integrity at Podcamp Pittsburgh. So I attended a session on basic audio editing. I could see that the audience at this event were brand new to Podcasting. At the end of day one, I asked if there were any open slots (as they just filled one) and they stated they didn't At dinner that night with Krystal, Nick, and Kim, they said I should do a session. It turns out at Podcamps, anyone can speak anywhere. I resisted. As the former director of podcasting for the new media expo, I know what goes into planning and running a show. I just pictured some guy coming up and saying I'm speaking tomorrow at 11 and my brain exploding. Chris Brogan (one the creators of PodCamps) and I asked him if adding sessions was allowed, and sure enough it was. In fact, it was encouraged. But still I resisted. There I was standing on the edge of my comfort zone. I mean that seems like such an ego move. "Hey, I'm here and I'm going to speak!." This is the wrong attitude. It's valid, based on my experience, but I needed to be open for new information. I had just seen with my own eyes how this group desperately needed a podcasting 101 type of talk. Nick continued to nudge, and I thought of my email to Donnie. This meant believing in myself (I've been doing this 10 years, and as a computer instructor I have to be light on my feet and go with the flow on a regular basis), and of course... Nobody was going to punch me in the face. (thank you Ryan K Parker of foodcraftsmen.com ) So I did it I had a group of 7ish, and Krstal from Libsyn parascoped it to another 50ish. I had 9 words on a piece of paper and just used my knowledge. Was I nervous? Sure. I did zero rehearsal. At the end of day two I was thanked by the founders for doing that session. The Real Brian - Podcasting Has Put Me Where I Am Brian is the host of Profitcast and he was doing some research Upcoming Events Saturday Septemeber 12 Podcast Mid Atlantic ( I will be doing a Keynote at this event) Saturday Septemeber 12th, New Media Europe Ready to Start Podcasting? Join the School of Podcasting (30 day money back guarentee)

Glenn the geek has been podcasting since 2008. He does it full time. He grew his audience by reaching out to leaders in his field and partnering with them. He has a background in sales, and found the right sponsors for his shows. He embraces his audience, and knows that if you want people to listen you have to be entertaining. You might be thinking that if he is making a living from his podcast he must've had some huge podcast launching and rocked the top of the iTunes charts, and lived in New and Noteworthy. While that may be true, Glenn wouldn't know. You see, Glenn focuses on his audience. He focuses on making great content that entertains and educates. It wasn't until recently that he even knew to ask for reviews. He did it the old fashioned way. He earned their trust, and never lets his audience down. Consequently, they don't let him down. As a salesmen, he has made more money in the past. However, he is now making a living and having more fun talking about a topic he is addicted to (horses) and loving every minute of it. Today get a pencil ready as we interview America's Favorite Horse Husband Glenn the Geek from Horse Radio Network. Podcast Rewind (2:43) Paul Colligan lays it on the line in the Episode title The Weird Thing About Podcasting For Money Rob Walch was interviewed on Podcast Junkies on the Truth about Podcast Numbers (the stats start at the 52 minute mark). Glenn the Geek America's Horse Husband (5:47) Here are some of the top takeaways Glenn started with ONE podcast. Glenn put all his efforts into this show. He started with ONE. He got a sponsor early even though he didn't have thousands of listeners. How? By finding an advertiser who was more interested in promoting their brand than delivering a coupon. Glenn gets his sponsors involved in his show. He uses them to answer questions from his listeners. This is a great way to promote the brand, make the brand look like an expert, without having a giant commercial. Glenn KNOWS HIS AUDIENCE. They are addicted to horses and aren't the most technical bunch. You will see on horseradionetwork.com that Glenn has step by step tutorials to help his audience learn how to listen (on every single type of device). If you know you're going to have a network, promote from episode 1 (even if the network doesn't exist). This way when it DOES exist people who catch your early shows will have the same branding (Glenn was following the model of Twit.tv). Glenn is not a horse expert, but he shares a passion for horses and he plays the role of "Average Horsemen" on the show. You don't need to be an expert to start a podcast. He used Blog Talk Radio but left due to poor audio quality (Blog Talk Radio just unveiled their upgraded service which now delivers CD quality and allows you to connect directly to the service without using a phone or skype). He now uses Call In Studio, and Mixlr to stream live. Glenn does use CPM for selling ads. He sells a flat rate per episode. He advises his sponsors to purchase three months of ads to start out (he prefers 6 months). Glenn used Big Contact to make a player that can be shared on other websites. Big Contact is no longer accepting submissions. You can do this using the Libsyn Player, the Player from Blubrry.com (under conntect), Podtrac.com, or you can make your own using Wimpy Player. Glenn only lets products he uses sponsor his show. The only thing you have is your integrity, and he knows his audience trusts him and he never loses sight of how he will lose in the long run if he sells out. Find companies that are already advertising in your space (like a magazine), find out how much they are spending (call to see how much it costs to advertise) and explain how you have their target audience, and that you can put their brand in front of them for less money. Become the Official Radio Station of Your Industry (29:42) Glenn went to an exclusive trade show for horses and told them he wanted to be the official radio station for their conference. All he wanted was a booth. The first year he had to explain what a podcast was. Eight years later he has sponsors begging to be on his show. He get's great content. He gets access to places others don't (this is not an open conference), and he starts building relationships with future sponsors of his show. This is absolutely brilliant. The trade show gets free publicity, and Glenn gets access to sponsors and great content. Finding The Right Products Glenn has a $250 pitch fork that the manufacturer was potentially having a hard time getting the word out about his product. Glenn's audience is using a manure fork while they listen. The Manure fork manufacturer now sponsors the show on his most popular segment on Fridays. He has been sponsoring for years (so it's working) Making His Advertisers Human By using his sponsors as experts, Glenn's audience gets to know the sponsor on a more personal level. It makes them human and increases sales. This is why 70% of Glenn's sponsors continue to a

I attended Podcast Movement last week, and I am busting at the seems to tell you about it. To keep this short, here are my top memories and take always from Podcast movement. 1. The Door Key Was Branded Yeah, you know the magnetic door key. It had their logo on it. I often lose hotel keys and have to ask for another one. I didn't this week. What a HUGE first impression. I told Dan and Jared that there was so much icing on the Podcast Movement cake that you could not get a bad piece of cake. 2. The Michelangelo Line from Lou Mongello Lou Mongello is one of my favorite people. Lou is so authentic (you will see a theme here). In his keynote he just kept saying things that made me want to stand up and go "Preach On Lou!" (his talks was on Sunday). He said a line like, "When people came in to look at a new painting from Michelangelo they didn't go, "Great Painting - What brush did you use?" 3. Ejecting Bad Guests - Jordan Harbinger Jordan is like a Lioness guarding her cubs when it comes to his show. It's HIS show, and if you try to mess with HIS show he will kick you to the curb. Try to keep pimping your stuff on his show when he explained up front that the pimping (if any) would be done at the show and he will shut down the recorder and send you home. It's HIS show. 4. Aisha Tyler - It's MINE. This one really hit home with me. How many things are truly 100% YOURS. Aisha has like 37 roles on TV, movies, etc. Yet, she records, edits, tags, uploads, and writes notes for her podcast. Why? She admitted she is an workaholic (transparent), and she said with all of her roles, her podcast is the only thing that is 100% hers. When a listener said she talked too much when interviewing a guest she advised him to get his own show (where he could be a mime for an hour). 5. Great Content - Different Angles The combination of Lou Mongello (The Dean of Disney) and Aisea Tyler (a fanatic of the F word) was a bit of a whiplash, but it was AWESOME. Why? Because they both were hitting the same topics. Why? Because they are best practices. Don't get in it for the money. Be unique. Follow your heart. Make and learn from your mistakes. 6. Nice Flip Flops - Marc Maron I'm standing in the Stockyards restaurant and in walks Marc Maron. I felt like I was on his TV show. There he was in cut off jean shorts and flip flops. Marc is Marc. He's authentically Maron. What you see is what you get. What you get is funny. I apologized for him having to be interviewed in Cleveland where the DJ had his staff vomit in the studio (Marc refused to go in the room). He laughed. 7. Embrace Your Audience - Marc Maron There were tons of podcast "Celebrities" at this event. When Marc walked in, celebrity went to a new level. I felt honored to shake his hand. Later I saw where he took photo after photo with people who know like and trust him. 8. No Recording Devices - Really Sarah Koenig? You come to a podcast event and tell us to NOT record you? This left a bad taste in my mouth. It just seemed out of place. It seemed so ....RADIO. Afraid someone might post it to YouTube and you can't do the same presentation over and over? WOW. 9. Pat Flynn - How To Top A Delorean Pat Flynn did got me. At one point I actually thought the mighty Pat Flynn had lost his place in his presentation. Then an English accent came out of the speakers. I found out later that each time the English voice (inside Pat's head) was created by Pat pressing a button. This was hugely entertaining. Once it was over, and you just realized what you saw, the magnitude of preparation had to be insane. I once saw the band Genesis. Phil Collins and Chester Thompson did a 15 minute drum solo. Both men were completely 100% in sync. The longer it went on (with the beats getting more complex) the more mind boggling it became. Once it was over, you just kept asking, "How did they do that?" Pat, how did you do that? Pat entered the room with a movie and a Delorean at the New Media Expo. 10. I'm Getting Your Banner - Gary LeLeand I've always needed a backdrop for my office. Part of the icing of PM15 was the banners outside the doors. They looked awesome. Call me weird, but I really like the one with my name on it. So I asked after the last presentation if I could have the banner with my name on it. I asked different folks and they had to check some things. Later I was walking down the hallway and there was one of the creators of Podcast movement Gary LeLeand working with the banner. I asked him was he was up to and he said, "Getting your banner, do you have a screw driver on you?" I expected some hired hand to do this, not one of the co-founders. It was important to me, so it was important to them. Listening to what your audience wants, and giving it to them. That's good old Podcasting 101. 11. A Quick Handshake out the Door - John Lee Dumas I was watching a keynote on Sunday when I felt a hand on my shoulder, I turned around and there was John Lee Dumas extending his hand. He said, "I'm taking off it was g

Podcasting News: Midroll Purchased by Scripps - Another shot of legitimacy for podcasting? Ask the Double Rainbow Guy The article mentions CPM (the amount you make per 1000 downloads) of $100. This seems unrealistic to what I typically hear ($15 - $30 CPM). Honda's 2016 Accord will have the ability to have Apple Car Play, and Android Auto. Full Story Podcast Rewind: I recently was asked back on the Coachzing Show talking why podcasting is here to stay. I did a webinar with Steve Stewart on Podcast Workflow for his Audacity Workshop its only available for a limited time I started listening to the Tim Ferriss show, and the one thing that he us just AWESOME at is follow up questions. When he interviewed Rick Rubin he asked how Rick got into the 99 Problems video by Jay Z. At the end of the answer Rick says, "He is one of my favorite people." To this Tim instantly asks, "Why do you say that?". Later when he interviews Glenn Beck he asks about Glenn's dilema of having to hire a large amount of people to build his Blaze network. Glen explains who he hired first. He said he knew within the first three minutes of their initial meeting that this woman was going to be hired. To this Tim instantly asked, "What did she say to make such an impression on you." It's an interesting show, and he has interviewed so many big names, that you can "cherry pick" episodes of just those people you like. Podcast Microphone Shoot Out Audio Technica 2020 (condensor XLR/USB $99) Audio Technica 2100 (Dynamic XLR/USB $59) Audio Technica BP40 (Dynamic XLR $349) Electrovoice RE320 (Dynamic XLR $299). You will hear that all these microphones sound great. I recommend podcasters NOT use a condensor microphone (2020). In listening to the 2005 vs the BP40. The 2100 seemed to carry more bass (odd as they have the same bass frequency). There is a low cut switch on the BP40 if you want to cut frequencies below 100 (these are so low, these are almost frequencies you feel more than hear). The one thing that hit me right out of the gate is this microphone can double as a weapon. Its super solid, looks good, and just seem heavy duty. I really liked the AT8484 shock mount that is designed to be used with the microphone. It has a super slick lock that allows you to slide it in and out with ease (not that most of us will be switching microphones, but it is cool). As the shock mount is designed for the unit, it holds it well. I have a "off the shelf" shock mount for the RE320 and it seems a little strained to hold it (so here again sticking with factory stuff, even though slightly more expensive might be the way to go). Test One: Gain How much gain is coming out of the microphone? All of the microphones seemed to need the same amount of gain. It seemed like the BP40 did provide a little more (and needed less gain). Test Two: Tone The ATR2100 (for me) had the most pleasing tone. Plenty of low and high end. The RE320 was the clearest, and the BP40 had a smooth sound (but didn't have the hi end of the RE20) What is my first impression? I love the look of the BP40. It's super rugged. It's super solid. I LOVE the shock mount that is an accessory as it is SUPER EASY to snap the microphone in and out. Test Three: How much room noise does it pick up? I put a fan on in the background and turned the radio on lightly. None of the microphones (accept the 2020) would pick up a noticeable amount of room noise. Can you hear it? Yes, but only if you are in a quiet room listening through headphones. Of the 2100, the bp40, and the RE320, it seemed the BP40 seemed to pick up the most room noise (but again, the amount of noise was something you would really have to strain to hear). For me, for the money and the flexibility I still like the Audio Technica 2100. Now, the ATR2100 is not as durable as the BP40 or the RE320. These are microphones designed to be in a broadcast booth. They (the BP40 and the RE320) definitely have different tones (the RE320 is more clear). Keep mind you want your voice to not be abrasive or distracting. So having too much high end, or too much low end can ruin your tone. The more I use the BP40, it's really growing on me especially when I run it through my DBX 286 microphone preamp. Bottom Line: I couldn't really pick one that was miles above the others. I liked all the microphones, and when run through a mixer where you can boost and cut the EQ I was able to pull out any tone I wanted. None of them had any major proximity effect issues. I like the look for the BP40 more then the RE320. As always tone is a very subjective, and in the end it depends on how the microphone works with your voice. Which one did you like? Ready to Podcast check out www.theschoolofpodcasting.com

Today I will answer the questions that I receive on a regualr basis. Podcasting News: Popular Science has launched a Podcast caled Futuropolis Salary.com listed "On Air DJ" as one of the the top 12th jobs on the brink. Speaking of that, CBS Radio eliminated more than 200 positions in companywide layoffs this week, including an unconfirmed number in Chicago Ira Glass now owns This American Life. The interesting thing is this artcile mentions that he has 22 employees. In March 2014, This American Life ended its relationship with PRI, who had served as the show’s distributor since 1997, flexing its muscles in a way that suggested long-running intent towards independence. Speaking of employees on the latest "But wait theres more" episode of Startup, Alex Blumberg states that he has a staff of 19 people to produce three pdocasts and they are making 2 milloin dollars this year (and spending 2 million). FREQUNETLY ASKED QUESTIONS How much does it cost to start one? $91 Mic, Stand, Pop filter $60 Mixer $20 Libsyn (use the coupon sopfree) $8 Hostgator $60 Artwork $24 Intro MRC $263 Xbox One, 500GB Hard Drive $342 What Microphone The Audio technica 2100, 2005, or a Electrovoice RE320. I hear good things about the Heil PR40 as well. I like the EV RE320 as no matter where my mouth is, the tone doesn’t change (with other microphones the close you get the bassier it gets). How Long Should it Be? As long as it should be, and not a minute more. Vallery Geller in the book Beyond Powerful Radio says, “There is no such thing as too long, only too boring.” This is proven by Dan Carlin’s Hardcore history which can run around 3 or 4 hours and published irregularly. How Often Should I Publish As I previously mentioned Dan Carlin’s show, you should publish a podcast that consistently delivers value, and impacts your audience. However, if you can establish a schedule that your audience can count on, they will make you part of their routine. My advice is record a few test shows so you can fully understand the work it takes to create a podcast, THEN pick your publishing schedule. While you will hear people talk about doing multiple episodes a week, keep in mind these are multiple shows that deliver value. Where do I get Music For My Show? Podcasting-Resource.com I like Audio Jungle Can I play Music in My Podcast? No. Not Legally? Do People do it? Yes Will it get you banned from iHeart Radio? Yes What’s the Best Media Hosting? Libsyn Great stats, ease of mutli location publishing. Blubrry - Great Stats, Ease of Publishing your podcast Spreaker - Good stats, built in audience. Podbean - OK Stats, Can I Use my Web Host as My Media Host? You can, but should you? No. Listen to SDR Show. It took him 6 weeks to get shut down. How Many Downloads Should I Have? Take the value the value you provide and multiply it by the effort your put forth to promote it, and there is your number. For the average Joe, it should be between 10 and 200 downloads per episode. Here are my download numbers: Ask the Podcast Coach 250 Jillian Michaels Fan Cast 2000 Building a Better Dave around 300 Marketing Musician 600 Weekly Web Tools 325 SOP 1600 Feeding My Fatih 150 Wost Podcast Ever 10 How Do I Grow My Audience? Figure out who your audience is Make content people want to talk about that impact them Go to where they Make friends Tell them about your Podcast Make it easy to share Sounds like a lot of work. Simple, not easy. If I Write a Review for you in iTunes will you Review Me? Why are you asking a stranger to review your show, why not ask your audience? No, I mean I want you to Review my podcast? See podcastreviewshow.com Should I Buy? A Mixer? Do you have more than one person in the...

In today's episode, (not safe for work) I share clips from a podcast I set out (as an experiment) to be the Worst Podcast Ever. It would: 1. Have F-bombs. 2. Insult the audience. 3. Deliver no value 4. Use Potty humor and be overtly immature The reason? I had two: 1. I wanted to test podbean.com (who during the test had a technical issue, and my files quit downloading). 2. I wanted to see what kind of downloads a horrible podcast would get. I've heard from Libsyn that many podcasters get around 200 downloads per episode. (get a free month at Libsyn using the coupon code sopfree ) The worst podcast ever gets about 10. Rules for Experiment: 1. I could not use my real voice. I didn't want anyone to know it was me. 2. I could not promote it at all. Not a single tweet. Doing a Podcast as a Character: This is not new. "Madge Weinstein" has been doing yeast Radio since 2004. There are people who do not use their names such as School of Podcasting student Stargate Pioneer who does the Legends of Shield podcast. Cali Lewis has always been Luria Petrucci behind the scenese of Geekslife.com You may feel more confident behind the microphone as your character then in your own skin. I say "Fake it till you make it" (you will get comfortable as yourself) but being a character is an option. People like Seth McFarland get away with tons of things on their TV show The Family Guy as the characters are cartoons. The Simpsons is another example of characters getting away with things a real person would not. But in the end Seth still takes flack for his characters. The down side of being a character is connecting with your audience. I met Paul David Peterson of Entrepreneur Explosion. Paul's show is a parody of all the Entrepreneur shows. Paul is not his real name. If I want to meet Paul at Podcast Movement or New Media Expo, I can't if he is completely incognito. In my case my character on the Worst Podcast Ever was simply named "Grumpy Old Man." What if AARP wants Grumpy to come speak at a convention? These characters don't exist in reality. The Stylizer 3000 Today I play a bit that I included in today's show to get you to think about all the different styles that you can use to create your podcast. There are SO MANY ingredients that you can use to create a completely unique podcast. I worry that people will not take me seriously as a podcast consultant if I'm too goofy on the microphone. I guess we will see. Podcast Rewind: Formats on the Podcasters Roundtable I participated on the Podcasters Roundtbale Episode 53 with +Ray Ortega,+Daniel J. Lewis +David Jackson +Colin Gray +Paul Peterson and+Doug Payton to discuss the various types of formats you can chose for your podcast. Check it out Ready To Start a Podcast? If you're ready to start a podcast SIGN UP TODAY, and rest assured you will have everything you need to learn how to launch a successful podcast.

Podcast Rewind: Spreaker Live show with Rob Greenlee - My Appearance Darren Rowse from ProBlogger (now a podcast) on the New Rainmaker - Dareen started getting new listeners to his content less than 24 hours of launching his podcast. Startup Podcast stated that 50% of customers at Dating Ring (the company they spotlighted this season) came from the Podcast Serial Brought 341,000 New Listeners to Podcasting 6:00 Serial posted a report on their effect on podcasting Serial had a 4.6 % of their audience respond to a survey 23% of their subscribers said this was their first podcast. 90% changed their viewpoint of podcasting. 137,000 Newsletter Subscribers According to CNN (and these numbers are probably bigger by now) 3.4 million is the average number of downloads per episode (as of 12/2214) If we take the percentages from the survey results and apply it to the download numbers you get this 23% (782,00) Serial was their first podcast 90% (703,800) said it changed the way they viewed podcasting. 89% (695980) of the first time listeners tried out more podcasts. 49% (341,030) of those who tried out more podcasts are listening on a weekly basis. FULL REPORT Free Subscribe By Email Service 12:18 Blubrry Launches Subscribe By Email service. This is a free way your audience to be notified (by email) of your latest episode. So if your audience is not super tech savvy, you can give them an option (for free) to subscribe and be notified when a new episode is available. It doesn't cost you or your audience any more and there are no ads in the emails to your customer. If you are looking for a free service that will always be free, this might be an option for you. For me, if a listener of mine is giving out their e-mail that should go to ME. I can get an email list for free with a service like Mail Chimp. Eventually if you get a large list you do eventually have to pay for it. Here is what it looks like or you can just have a text link that reads Subscribe by Email Finding Your (Captive) Target Audience 16:55 Promoting your podcast is simple, but not easy. Here are the steps: 1. Identify who your audience is. 2. Make content that impacts and inspires them. 3. Go to where they are. 4. Make friends and build relationships with them. 5. Tell them about your podcast. When you make content that impacts and/or inspires your audience they will talk about your podcast I am working on an article for Podertainment Magazine about growing your audience. This month's article will be based on some stories in the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth in the book he mentions how the Bissell swepper company had a sweeper that was quiet (no motor ) and powerful (able to suck up small toys). They needed to get this in front of their target audience (Moms with small children). They went to the mall and through pine tree needles on the group and swept them up - right in front of the line for Santa where their target audience was. The great thing is the kids got involved and took turns using the sweeper. Mom's took pictures and shared them. They told their friends about it and word of mouth marketing boosted sales by 15% the first year and 25% the second. Musicians Playing Laundromats Back in 2008 Dave interviewed a musician who had started playing gigs in Laundromats. The idea was the audience couldn't leave. He built a rapport with them, sold CDs, and eventually the audience started coming to gigs the musician did with his band. Demo CD Dave used the service Kunaki.com to make sample CDs. This was...

Group Coaching: Castermind Group Coaching I'm starting something new and I have room for three people. I may expand this in the future, but for now as I test this out there will be three people (four including me). We will meet once a month on a Tuesday night. We will talk about where we we are, and where we want to be. We will talk strategies, measuring our progress, and sharing what works and what does not. I am running this promotion via Joyride, so you can sign up here. Seating is limited. Podcast Advertising Works In a recent article about the popular podcast Serial, "81 percent of “Serial” listeners between October and December correctly recalled a season one sponsor. And almost all of them knew it was Mailchimp and what the email-marketing service does." Podcast Advertising Pays - If You have the Numbers An article on theawl.com stated this about podcast advertising (using Midroll). The company’s ads—“integrated, native, often host-read spots”—are hugely effective compared to most internet advertising, so businesses pay good money for them. Podcasts, which tend to run one or two ads before the show and two or three ads during the show, can earn around three hundred dollars per ad if they average at least ten thousand listeners. For the elite circle of shows with over four hundred thousand listeners—generally the iTunes Top 50—a single ad spot can net over ten thousand dollars. Podcast Idol? WNYC Launches Podcast Accelerator WYNC has launched what they are calling a Podcast Accelerator. What is it? The WNYC Podcast Accelerator will give both established talent and up-and-coming storytellers the opportunity to pitch their big podcast idea and potentially win the chance to produce a pilot. The application period will run from June 25 until July 15. Five finalists will be paired with producers from top WNYC podcasts who will mentor and train the candidates, helping them hone their pitches. The winner gets the chance to produce a pilot episode with a WNYC producer. The Podcast Accelerator is open to anyone able to attend ONA and who is NOT a current employee of NYPR. The conference is $769. Finalists get one complimentary ONA badge apiece, and benefit from a six-week virtual mentoring and training period, in which leading audio producers will help you hone your pitch, including story lines, character development, sound, texture, voice. In addition, you’ll have two virtual meetups with fellow finalists, ONA’s digital director and a WNYC producer to share ideas and progress. The winner will have a chance to create one pilot episode with a WNYC producer The President Was Interviewed on Marc Maron's WTF Podcast This episode set a new record for the most downloads in a 24 hour period ( 735,063 or 30,628 and hour, or 510 downloads a minute). The previous record holder was Dan Carlin with his Hardcore History podcast that had 351,000 downloads in 24 hours) CarPlay and Android Auto Going into 14 Chevy Models. While we've heard about Apple CarPlay and Android Auto a while back, they are starting to be installed that normal people can afford. For the 2016 model year, Chevrolet will offer Android Auto and Apple CarPlay compatibility in more models than any automotive brand. The 14 Chevrolet models include the all-new 2016 Cruze compact car, which will debut on June 24. Cruze is Chevrolet’s best-selling passenger car, with more than 3 million sold since launch. Additional models are listed in a chart below. New Podcast Stats From Edison Research A new Edison research report has come out on who is listening to podcast showing how podcasting is continuing to grow. 49% have now heard of podcasting 33% have listened to podcast 17% Have listened to a podcast in the last month. Listeners are now 50/50 Men/Women The Smartphone has had a HUGE impact on podcast growth. Biggest Age Groups Listening to Podcasts: 20% 25 - 34 17% 35 - 44 15% 45 - 54 15% 18 -24 15% 12-17 12% 55 - 64 6% 65+ 10% of Americans have listened to a podcast in the last week. Podcast Listeners Have a Profile on 77% FaceBook 66% Google + 36% Instagram 35% LinkedIn 33% Twitter 28% Snapchat 27% Pinterest 17% Vine 14% Tumblr <p

There is a great saying, that those who learn from their mistakes are smart. Those who learn from other people's mistakes are wise. Marc Johansen sent in a voicemail stating how another podcasters who has been on the scene for almost to years stated that Apple created podcasting (they didn't) and many other obvious "untruths." It seems everyone who can press record has now dubbed themselves a podcast consultant. What is a person to do? Because of My Podcast: Marc Maron Marc Maron has already interviewed two of his childhood heroes in Mick Jagger and Keith Richards of the Rolling Stones and today he is releasing an episode where he go to interview The President of the United states. The President of the United States was on a podcast called WTF. Which makes me ask, WTF? Why Good Podcast Consulting is Expensive I occasionally get caught up with watching other consultants. I was listening to a Duo who just launched their podcast course explain how they had to record their episode four times due to a strange white noise they get when using Skype, I want to shout "Turn off the setting to let Skype adjust your volume." Now if they had hired me to troubleshoot their problem that call would have taken 5 minutes (and the way I work, they would billed for minutes - not 15). Currently a five minute call with me would be around $12.50. You might say, "How can that be it only took you a few minutes!" The truth is it's taken me 10 years of playing with technology and working with hundreds of people and their podcasts. My Podcast Dilemma If I start calling people out, I look like an egotistical jerk. If I say nothing, there is a chance you might fall prey to their crap. When in doubt, focus on making content that will inspire and impact your audience and let the chips fall. If you truly impact your audience, they will tell others about your show. Podcast Rewind I appeared on the Podcasters Roundtable with +Ray Ortega,+Daniel J. Lewis +David Jackson +Jerod Morris +Tawny Fineran and+Pilar Orti to discuss the ins and outs, ups and downs of having a podcast with co-hosts. You can hear it here. If you do interviews you HAVE To go listen to Erik K Johnson Podcast Talent Coach podcast. OMG! He has been doing a four part series on Interviewing that is just super cool and really gets me thinking. Check him out at www.podcasttalentcoach.com Follow Up On the Haters Episode: Last week we talked about dealing with negative comments and Max Flight had a great comment. He stated when someone sends you an email, tweet, etc that is negative. Ask them for their phone number of skype ID and ask them to have a live conversation. It will truly separate the men from the boys. In the end you may end up with a friend (who knows). Daniel J Lewis celebrated five years with his Noodle Mix network. He did an episode where he shared what he has learned in the past five years. A Strategy To Help Grow Your Audience: Say My Name I was driving to Michigan and my GPS had taken my the same way it always does. I looked up to see the see that the road I was supposed to take was closed. Oh no. I started following detour signs, but I was supposed to be going north, and instead I was going south. The sun would be going down, and I was getting stressed. Luckily, one of my favorite podcast from Moondog Marketing came across my playlist. John Buscal has been on this show, and I've been on his. I love the way John breaks down marketing concepts into wording that anyone can grasp. The bonus he was interviewing Andy "Dr. Pod" White. Both these guys rock, and to have them on the same show was like Ted Nugent doing a duet with Eddie Van Halen. The best part, was the stress of being almost lost subsided. I wasn't alone with just me and the woman in my GPS. My buddies John and Andy where with me and I didn't care if I was late getting to the hotel. Then it happened, they started talking about American Podcasters and before I knew it they were talking about ME. Later on the phone with my wife, I had to tell how stoked I was that my two buddies had said such kind words. I've shared the story before that when I was in Jr. High I had called a radio station and requested a song. They wouldn't play the song I wanted but instead asked me to ask them to play some Journey (or other non-metal band). Later, I heard myself on the radio. While the lack of authenticity some what ruined the moment, I WAS STILL ON THE RADIO! So I asked the members of the School of Podcasting if they had this type of experience. It's not a huge surprise, but many of us had had similar experiences. When you hear your name of a podcast its a rush. In one case John Bukenas from lets reverse obesity said he almost crashed his car. Nick Seuberling from spnt.tv told his wife who also got excited. My co-host Jim Collison from the Average Guy TV says he gets a holt every time I mention him on the show. I heard an episode of Ask Pat where the person who sent in the question stated he would "lose it" if he heard h

Quick Tip for Crowdfunding When you find a tool to help your fund your audience (Patreon, JoyRide, etc) instead of sending those people to their website, use a pretty link and direct them to the page. Why? Because what if a better system comes along? You will have all these past episodes pointing them to a website that no longer is relevant. I lucked out once and I have a link to Audible. Audible change their company that handles their affiliate program so my link changed. By controlling your link, you can simply update what that link points to and your back catalog stays intact. For Example: My Patreon page is schoolofpodcasitng.com/patron and my Joy Ride page is www.askthepodcastcoach.com/joyride They Said I Was Nothing Today I answer a question I originally Answered on Ask the Podcast Coach. It's from Elsie and Jessica from shepodcasts.com and they are wondering how to handle haters. Here are some things to consider. 1. The Source. Is this person a regular listener? If not, then let them go their way. They are not your target audience. 2. Do they Have a Point? Is what they are criticizing you about have any validity? 3. Can you implement the changes without changing who you are, and the goal of the show. If implementing these changes is very unnatural for you, or if it would change the dynamic of the show, then it may not be in the best interest of the show to put them in place. If you try to act a way that is not you, it makes podcasting a chore. Do the Best You Can Do, and Sleep Well At Night In my job as an instructor I get put into positions that were not made to conduct training. Recently I was asked to teach a class on Excel 2010 where some of my students have had Excel 2007, and some has Excel 2013. Some had mouse skills, some didn't. Some could see, and others could not. I did the best I could. I try to live without regrets, but that can be a tall order. Be Yourself I crack jokes during my class to try and keep it entertaining. I teach a large amount of Microsoft Excel. It's primarily number crunching program. Not exactly the most exciting. So by interweaving stories, jokes, and insights, it gives my students a "brain break" and makes the class go faster. When my niece was growing up she was spooky smart. Why? Because she started learning playing computer games when she was 2. She graduate High School with 1/2 a degree from Kent State University. Why? Because she didn't realize she was learning. She was just having fun while Roger Rabbit taught her how to read on the computer. Consequently, I try to do what I have dubbed "Edutainment." It's educational and it's entertaining (or at least not boring). Someone Won't Like Your Jokes Every now and then I will get a review from my students, and someone will comment that they didn't like something about my style. I'm ok with that, because in every class, in every situation, I try to the best I can with what I have at that time. I can sleep at night. This week on Ask the Podcast Coach's post show, my co-host explained how he had a co-worker explain how they had found podcasts and were listening to Entrepreneur on Fire. She didn't care for John Lee Dumas (Blasphemy!) . Jim told her to try Pat Flynn's Smart Passive Income. She enjoy Pat's style more. Is John's style wrong? No. It's different. Want to Start a Podcast? Go to www.theschoolofpodcasting.com

Today I have the joy of interviewing Jessica Kupferman and Elsie Escobar from the Podcast called She Podcasts and now they have launched a specific Podcasting School of Women ($997). This segregated approach lead some men going, "Do we need a special school of Women?" and the answer (according to Jessica and Elsie is yes. Podcast Rewind - Dee Snider on Radio 2:21 Today I play a small clip from Dee Snider's Snider's Comments podcast (iTunes) who explains how radio is so bad, that people PAID MONEY to NOT listen to it. Satellite radio requires more hardware in a time when everything was going to the phone. My favorite part is Dee asks, "Name me three people in their 20's that are listening to Satellite Radio."Dee's show is on Podcast One, and is available at DeeSnider.com and iTunes Why a School of Women? You may not be aware of this, but Men and Women are different. Men like to get to the point, and Women love details. In today's episode Jessica reveals a story where she asked a man about her show and his answer was to shorten the episode length and do more of them. When she shared this with her female audience, they told her "NO! Don't DO THAT!" In some cases Men "getting to the point" with their answer may come across as "salty." It may come across as impatient, and short. When a man answers a question he has good intentions (we love to fix stuff) and yet the delivery of the answer may not connect with everyone. For the record, there are plenty of women podcasters (the women who are listening need to get their friends listening to BOOST the AWARENESS of women podcasters, as well as shows geared towards women. Never Forget It's Your Show Does this mean you need to be more politically correct when you speak into the microphone? One should never knowingly, intently say things to hurt people. However, in a world that is getting more and more sensitive - you're going to offend someone. You are the best at being YOU, and if speaking a certain way doesn't come naturally it may hurt your performance. It may cause you to over think topics. One of the things I LOVE about She Podcasts is that I AM SO NOT THEIR TARGET AUDIENCE. Case in point, in one episode Elise admits she has a crush on someone. I don't think you'll hear that between Ray, Daniel, and myself on the next episode of the Podcasters Round table. And you know what? That is ABSOLUTELY OK!. You are NOT going to please everyone, and if you try your show will lose in the end. Elise and Jessica were contemplating letting dudes into their private Facebook for women only. I APPLAUD them for NOT letting men in. It's THEIR group, and they can handle it any way they want. You can always make your own group. How Did They Start? Jessica and Elsie met at a business school and often crossed each other past. When Jessica heard that Elsie was podcasting she immediately connect with her. It wasn't long until they noticed there was no "female - podcast about podcasting." So they thought, "We should make one," and they did. One Passion Different Approaches When I listen to the show, Elsie (who has a background in Yoga) and Jessica (who may across as "Feisty") compliment each other well. Jessica is always ready with a joke, and Elise has an completely infectious laugh. According to their website, "Jessica Kupferman is an online business consultant who helps small business owners and solopreneurs find their voice, create irresistible online products and design their business by their own rules. Elsie Escobar is a digital Jedi, working in the mystical paradox between tech and holistic living choosing podcasting and the magic of audio as her weapon of choice." It's a great mix. What To Expect at the Podcasting School For Women? Jessica is using her branding and marketing experience, and uses it to tie into Podcasting. Instead of "how to use Facebook" it is now "How to use Facebook for podcasting." Elise can help with the Technical end as well as getting the confidence to press record. Thee are insights into how to handle guests. Elsie set up the course so that you examine yourself first. This way you can understand who you are, how you will react, and prepare accordingly. They also go back, and explain what is a podcast so they can explain it to their audience. The lessons are live, but recorded so you can listen later. Other Podcasting Resources If you don't' currently have the budget ($997) for the school, you can join their Private She Podcasts Facebook Group for free. They will also be doing a full day session at Podcast Movement (save on your ticket to Podcast Movement - the event - using the code sop) You can also list your show in their She Podcasts Directory Ready to Join the School of Podcasting? Get step by step tutorials Private Facebook Group Networking/Q&A "office hours" webinars 30 Day Money Back Guarantee Go to www.theschoolofpodcasting.com

Today we look at what are the key ingrediants to stories that are used in books, movies, plays, and how some podcasters have used these elements to make engaging content for their audience. If you want to dive deeper into engaging content check out my friend Erik K Johnson at www.podcasttalentcoach.com who really know the ins and out of content shaping. Last 5 in 5 from Josh Rivers Read to Lead Podcast with Jeff Brown (business books) Wordpress Plugins A to Z (learn about plugins ) Weekly Web Tools (tools for web designers) Happened to Your Career Chris Locurto Show Thanks to Josh for the opening, and for the last five in five. Find Josh at creativestudio.academy Stitcher Now in Deezer Stitcher was purchased a while ago, and now those shows are starting to appear in Deezer. Full story No Longer Impressed With Joy Ride (8:35) I interviewed the head of Joy Ride a little while back, and I love their interface and other items. It was nice to see an alternative to Patreon. Well I've been trying to setup a campaign, and you have to jump through hoops. I've email their support twice (will try again, one more time). It just seems (in my opinion) the only way I get any help is to e-mail the head of the company. I will keep you posted. If you want to see Dave's Patreon page, go here. Patreon Podcasts Popping Up (10:45) Official Patreon Podcast (itunes) Unofficial Patreon Podcast. (itunes) Podcast Listening Party - Dee Snider Launches Podcast on Podcast One Dee Snider is the singer for Twister Sister, he has many successful radio programs and now is launching a podcast on podcast one. It's call Snider Comments. It has a super long intro, but Dee comes in attitude a blazin'. It should be fun. Anatomy of a Story A great book that looks at some of the best presentations and breaks them down and examines WHY they worked. Why they connected with their audience. The book is called Resonate: Present Visual Stories that Transform Audiences Stories are often the same layout 1. A relatable likable hero 2. The Hero encounters a roadblock(s) 3. The Hero emerges transformed. In some cases the hero was reluctant to take on the responsibility. They finally decide to take on the roadblock, you think they may not make it (but they do). Then you see them after they have made it through the storm/roadblock. Entrepreneur On Fire Questions Use Many Of These Elements I was on the Entrepreneur on Fire Podcast on episode 263, and looking at John Lee Dumas's questions they use elements of story telling 1. Intro I will give a brief intro about you and your business, and then turn it over to you to elaborate. - introduce the hero. 2. Success Quote Here you will share a success quote/mantra you enjoy & how you have applied it to your life. - transformation 3. Failure / Challenge / Obstacle What failure/challenge/obstacle have you overcome and what were the lessons learned? - roadblock. 4. The “AHA” moment Discuss an “AHA” moment you have had and how you turned that AHA into success. - transformed Have you had an “I’ve made it moment?” - transformed 5. Current Business What is one thing that is really exciting you in your business right now? - transformation 6. Lightning Round: What was holding you back from becoming an Entrepreneur? - roadblocks What is the best business advice you have ever received? - transformation <p style="color:...

Today I talk about David Letterman and what we can learn from his retirement. We also talk a little Podcast Movement (use the coupon sop to save at podcastmovement.com). Some people are NOT going to Podcast Movement because they invited Glenn Beck. How cool is it to be so hated that people will bite of their nose to spite their face? Because of My Podcast I'm Reconnecting With My Brothers Daniel Herrick creates the five lights podcast. 5lightspodcast.com Due to his podcast he is connecting with his brothers. Last 5 in 5 What were the last five podcasts you listened to? (from Daniel Herrick) Flat out Fever Podcast (formula 1) On the Limit Podcast (formula 1) UK Podcasters (podcast conference) Judge 13 Podcast (F1 podcast) Around the NFL (NFL Podcast) School of Podcasting (Podcast about podcasting) Punch You In The Face T-shirts I had dinner with Ryan K Parker of Foodcraftmen.com who is now famous for his line "No one will punch you in the face" (about your podcast schedule). He had said people had told him to put it on a shirt. So he did. I ordered mine. How about you? Orders are printed and shipped when the time expires (May 31st). You can expect your package to arrive around 7 days after printing starts. Domestic orders are mailed via first-class or priority mail (USPS). Shipping costs $3.99 for the first item and $2.00 for each additional item. If you want to make your own shirt, Ryan is using TeeSpring. I spoke about TeeSpring on the More Podcast Money show. New Businesses Pop Up Around Podcasting We have seen people jump into the podcasting world to help podcasters. We are seeing people who will create your shows for around $50 a show, and now there are people who will help you make a media kit. Hank at http://www.channelhank.com is creating a single page media kit for $25. I am talking with Hank about getting a coupon code (I'll keep you posted) Ben Kruger has a service for small businesses where all you do is record the content and they do everything else. The cost is $697 a month. The Show Notes Guy charges $200/month for a 30 minute weekly show. Podcasting Press will assemble your weekly show for $97 a month. There are new classes, courses, coming out on a daily (almost hourly) basis. Be sure to check the About page. In some cases, there isn't one (just a form to give your email address). Earn Commissions Directing People to the School of Podcasting With so many people coming into podcasting, you may be thinking of launching a course on podcasting yourself. Let me tell you its a lot of work. You need a lot of passion. Here is what you have to look forward to. Recreating videos every time a new update comes out. Helping people retrieve their password again One word: Paypal Phone calls from people who are blind to the idea of time zones (if you supply a phone number). The joy of working with computers (meaning it works on my computer, but for some reason not on yours...) You can earn recurring income by partnering with the School of Podcasting. When you refer a person to the School of Podcasting and they join you earn commission for every month they stay subscribed. JVZOO - One of the Top of the Line Affiliate Management Tools I recently switched to JVZOO as my affiliate tool. They put a few steps into becoming an affiliate (including having a code sent to your phone). This ensures that you are a real person (and not a bot). I want real people, with a real understanding of podcasting to promote the website. Here is a video that show how to sign up at JVZOO. UPDATE: I've moved to http://www.podcastingaffiliatescom Spotify Embraces Podcasting This is good news for the future. Right now Spotify is doing a very limited beta. According to The Feed podcast, This is only the initial launch, available to about 1% of Spotify customers in only a few countries. While we are all enjoying the good news, I know some are bummed that its not a wide open door to entry into Spotify. I understand this point, but I also understand that there are a lot of podcasters, and that is a big door. By limiting the amount of podcasters, Spotify can ensure that their system can handle the traffic. Spotify will be handling the bandwidth. This does mean you will need to check your stats in multiple places. If you are using Libsyn, there will be a special section to check your stats. Spotify is a growth opportunity. Will they run advertising on my show? Probably. I don't care. My show points people to my website. A website that helps me get more consulting and members for my website. You can share any of my free material anywhere you want, as long as you point back to the School of Podcasting. In the same way that I didn't mind Stitcher and iHeart Media spreading my message, I don't have a problem being on the Spotify platform. Spotify Facts The average listener on spotify listens 148 minutes every day We're the talk of the town. Our listeners share tracks, artists, albums and playlists. 2/3 of that sharing extends beyond Spotify, spr

Podcast Rewind I appeared on the Podcasting Success Secrets podcast talking Podcasting for Authors I also appeared on the Podcasters Roundtable talking rebranding your show. What Appears to be Another Great Book on Word of Mouth Marketing I heard about Ted Wright and his book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth on the Social Media Examiner podcast I'm only through chapter one, but here are some gems. The Power of word of mouth marketing is that it is a targeted message from a trusted source, every single time. 10 Percent of the population decides what to buy, and the other 90 percent goes along with it. 50 percent of all purchasing decisions are based on primarily on a friends recommendation Bissell sweepers went to RVs with Dogs. GO to where your audience is. Because its important to you, doesn't mean its important to your audience. 8 Ways a Stranger Can Help You Grow Your Audience I get hired for consulting and one of the reasons is people want a set of eyes on their website that hasn't been looking at it non-stop for 2 weeks. You need a fresh perspective. While it is my pasion to help people with their podcast (and you can get great feedback from myself AND Eric K. Johnson at www.podcastreviewshow.com) some people may not have that in the budget. Here are some things you can get your family to do at your next picnic. 1. Give you feedback on your elevator pitch. 2. Comment on your business card Then have them go to your website and without coaching them, have them 3. Play your show 4. Subscribe to your podcast in iTunes or Android 5. Contact you 6. Share your post. 7. Subscribe to Your Newsletter 8. Repeat steps 3-7 on their phone Podcast Launch Update I am pondering launching a show spotlighting some of the top liked clips on clammr. I did one episode and sent it to some folks. I got some great feedback, and some good insight. What's changed? The show was going to be a top 50. I'm experimenting, and I did a new episode with just 20 clammrs (clips) and it was received much better. I was also told to inject myself more into the clips, in essence, "Be Dave" and have fun. Please notice, I haven't made these tests completely public, the first "top 50" episode will be a collector's item. I'm also not in iTunes. You don't have to release everything you record. PodBean Crowd Funding Podbean takes 5% and there are additional Stripe credit card fees of 2.9% + $0.30 per transaction. We bulk process all patron pledges to decrease fees. That means if I’m supporting two podcasters my credit card will only be charged one time for all of my pledges. Those fees will then be split among the podcasters. We don’t charge your patrons until the 1st of every month. It takes 24 to 72 hours to process all payments. The processed money will then show in your account balance. You can withdraw the balance of your account at any time by clicking “pay out total balance.” The money will be sent to your Paypal account. Comparing that to Patreon or Joyride Patreon takes 5% and there are additional credit card fees that range from 2-4%. There are transfer fees with Patreon. These include: US creators receiving payment via Stripe - $0.25 fee for every deposit. US creators receiving payment via PayPal - 2% of the amount transferred capped at $1 per deposit Joyride charges 5% in fees plus credit card processing fees of 2.9% + $0.30 per contribution. Mentioned on the Show The Audacity to podcast Scott Sigler interview Ready to Start Podcasting? Check out www.theschoolofpodcasting.com

Podcasting News: Spotify and Podcasting? According to an article, "Spotify was reported to be coming out with its own podcasting platform soon as well to corner a slice of the market. It is yet to be known whether this platform could deliver, but it only goes to show that podcasting has exerted a tremendous influence on the business models of such audio streaming platforms." Because of my Podcast: Nick Seuberling Nick form spnt.tv talks about his first time do a live stream from a location on the fist night of the NFL draft. Nick got to meet Nick Lache from 98 Degrees as he did a live broadcast from his bar in downtown Cincinnati. Check out the Ben and Nick show where Nick co-hosts a podcast with his young son. Behind the Scenes of a Podcast Launch. Clammr is a free app for iOs that enables you to share 18 second clips. You can find out more at www.clammr.com I'm testing some things, and I'm preparing to launch the Clammrcast. Here are some things I'm looking into. Questions To Answer: Why?: Exposure to the School of Podcasting who are looking for exposureHow Often?: To Determine how often, I have to figure out how long it takes to create an episode. Episodes are going to be around 20 minutes, so I should plan on 2 hours.Ease of Content: The content is created for me, I just read the listHow Will I Know if It's Successful: By people using a special coupon for the SOP Pros:The show took about 45 minutes. I get the list, and using my insane amount of knowledge of Microsoft Office (I've been teaching it for 20+ years) I take the Excel sheet I get from Clammr and turn it into a pdf and show notes. All I do is open the pdf and click the links. I record it live and comment on it. Cons:I have no control over the content. How Does This Apply to My Overall Goal? My over all goal is to pay off my student loans and do podcast consulting full time. Does this podcast tie into that? Well it's cost me $32 to buy a font, and it will cost $10 a month for media hosting. That doesn't seem to tie into getting out of debt. So I will watch to see if the coupon gets used, I will wait to see what kind of relationships are formed by doing this podcast. This podcast is outside of the podcast about podcasting and might expose me to a different audience that is unaware of the School of Podcasting 22:30 Podcasting Tips From My Mom My Mom once pulls me aside, she was in the hospital, and there was a very good chance that she was going to die. She pulled me into her room, and started doing a "Death Bed" speech. When I realized what was happening I almost passed out. In the middle of the talk my Mom said, "You're.....so........ and then there was an awkward pause and finally said.... "Neat." We both laughed (this was a discussion where the seriousness of it was very heavy). It just seemed funny to use such a light funny word. I am painfully shy at times. This past weekend I was at Wordcamp North Canton, there was a meetup in the morning to mingle and get breakfast. I walked in, didn't recognize anyone, and sat at a table by myself. Some habits die hard. My Mom was telling me I was neat to give me the confidence to go out and share with people. To go out and connect with people. I talk in front of people every day for my job. Yet some days, I revert back to my old shy ways. So in honor of Mother's Day I am sharing these words with you. YOU ARE NEAT. You are special. You are unique. Nobody is like you. It's time to start your podcast. You can start it, experiment, and try something. If it doesn't work, then scratch it off you bucket list and try another one. On Fire Podcasts? I recently did a search in iTunes (working on an article for Podertainment magazine) and saw that there were 25 shows with the phrase "On Fire". This has been spawned by the success of John Lee Dumas and his Entrepreneur On Fire Podcast. My question for you is, do you think using "On Fire" in your name is marketing genious, or do you feel it's lazy and tired (would it turn you off). Leave me a comment below. Mentioned in This Episode Michael Hyatt Finding Time to Podcast Profitcast Ready to Start a Podcast?

I was listening to the Podcasters Roundtable that they recorded live on the NMX floor (I was so bummed that I couldn't attend). They were doing a show with the topic of "podcasting issues" In other words, what were the hurdles you are having. One kept coming up over and over, and that was the issue of not having enough time. How To Avoid The Time Trap - Pick Your Schedule LAST I am working with a company right now where I will be recording their podcast. I like the topic, and I like the people. It should be fun. We were starting to talk about how many episodes a week, and how long the episodes should be. The podcast will be based on information that the company provides. Its will be arranged in a fashion that they are not used to doing. In the end, the company is not sure how long or hard it will be to give me the information. I also don't know how long it will take to record and edit that information. The answer? Do a test show. Then do another and another. I suggested we wait to pick a schedule LAST, so we can make an informed decision. Ray Ortega produces the Podcasters Roundtable twice a week. Why? Because he has a smile daughter, a wife, and a job. He know how long it takes to create a show, and picked a schedule he can consistently hit. When you publish on a consistent schedule, your audience makes them part of their routine. If you can't publish on a consistent schedule, ALWAYS provide consistent value (and your audience will forgive you). Every time I track how long it takes to create a podcast (audio) I arrive at a four to one ratio. A one minute podcast takes four minutes. A fifteen minute podcast takes an hour. Time Management 101 You can control time, you can only control you. If you want to control time, you will need to learn the word NO. You will need to have a clear objective of what and where you want to end up in life. You can't control time, you can only control you. Yes, life will bring surprises. How you react to those surprises can dictate what future surprises come you way. Time Management Insights You may have heard the tale from Steven Covey about the teacher with the Jar. The teacher had boulders, rocks, pebbles and sand. The teacher put a few boulders into the giant jar, and the class agreed it was full. Then the teacher put rocks around the boulders. The class agreed they couldn't put anything else into the jar. Then the teacher put in pebbles that fell around the boulders and rocks. Finally the teacher put in sand. The bottom line is you need to put the boulders in first. If you put the sand in first, nothing else would fit. A New Dimension in Time Management We often operate on the importance of a task, and the timeline. In his book Procrastinate on Purpose: 5 Permissions to Multiply Your Time Rory Vaden adds one other dimension to time management and that is the dimension of significance. Importance is how much this matters. Urgency is how soon this matters. Significance is how long this is going to matter. So now its not only what is important now, but what will you do that will make more time tomorrow. That may have a deeper impact on your over-all goal. Create An Environment of Success I recently binge watched a show called "Sons of Anarchy." This is another television show that has you cheering the good guys who happen to be pretty bad. I did the math and more or less a season (consisting of 13 shows) take about 10 hours to consume. I've watched all 7 seasons that is 70 hours of sitting and watching the show. You know and I know there are other shows as well. Just think what you could have done with those 70 hours! Does this mean you can't watch TV? I enjoy television and movies. I enjoy food. I enjoy lots of things. The problem is you can't have five umber one priorities. Right now my friend Cliff Ravenscraft is exercising like a madman and dropping weight. How? He has ONE number one priority. I wish Cliff well. I will be interested to see how he finds balance when he hits his target goal. I'm sure some of that balance will be achieved by using the word NO. Turning off the TV (or netflix) is just part of creating an environment of success. There are studies that show Americans spend an HOUR a day LOOKING FOR STUFF. One way to avoid wasting this time is to come up with a plan (any plan) to create your show. I use tools like voice memo on my iphone to capture ideas. I use tools like Evernote, Workflowy, and Asana to management my tasks. I use the clock on my iPhone to remind me to go home if I'm working in my office. Technology can be a boost to your productivity as long as your productivity isn't just entering taks into the new system. You eventually have to do the tasks. But what about that show you really like? Well watch it online (where you can fast forward through the commercials) and if you really want to take your binge watching to a new level use MySpeed. Its a great tool that lets you speed up (or slow down) online videos (including netflix). Organize all of the f

Today I take a look at Podcasts.com a new free media hosting company. I've seen a few services like this come and go along the last 10 years. So many people get excited because its free media hosting. Here are some of the things that I have experienced. They show Adam Carolla on their front page along with people like the Twit.tv network. I would be VERY surprised if these people were using their service. I sent a support request over 48 hours ago and have received no response. There is no way to put the audio on YOUR website. Their system is all about pointing people to THEIR website. They create a secondary RSS feed for your show, and they offer NO redirect. In other words, they get between you and your audience. This is really bad Their stats are beyond basic There isn't much documentation for some of their features On the other hand They offer android and iOs apps to listen to podcasts They offer private subscription only podcasts They offer the ability to sell merchandise The site is owned by Emerge Media who state that "We're grateful to help 50+ million people communicate in 190 countries, find information and entertain when you need it most." They own person.com, directions.com, womens-health.com, information.com, muchgames.com, bands.com,translate.com and now podcasts.com Their mission statement is, "Taking on the essential roots of everyday tasks and breathing real life into the technology behind them. Empowering humanity in supporting each other and giving them the tools to create a meaningful society surrounded by technology." My Opinion As it doesn't cost you anything, if you've got the time I could see uploading files on to this service as a secondary distribution channel. Realize this may not bring We've Seen This Before Podbean is still showing twit on their front page (again, doubtful as they have sponsored bandwdith). Around 2006 Podshow (later Mevio) invested a TON of resources to make a web based system that made podcast subscriptions easy. It also duplicated your feed and people got REALLY mad. There is an article in the latest edition of Podertainment magazine explaining how people who use Podomatic are somewhat slave to them (as they control your feed, you have to upgrade to be able to put in the iTunes redirect to tell iTunes to listen to your new feed). The Average Life Span of Free Media Hosting How long Does free last? Podango 2. Mypodcast.com 4. Years Justin.tv 7 years Podshow/Mevio 9 years (they spent over 30 million in funds) Average? 5.5 year Because of My Podcast - I Interviewed a Supreme Court Justice Eivind Arntsen shares how his podcast about the (loosely translated) "Legal ABCs" in Norway lead to him interviewing a Supreme Court Justice. You can find his podcast at www.dalan.no More Free Hosting Woes: Mark From Geocaching Podcast Marc explains how he saw a podcast in New and Noteworthy that played a prerecorded message from Podomatic because the host had burned through their bandwidth limit. It's a shames as you can pay somewhere between $5 and $20 to have unlimited bandwidth with companies like Libsyn.com and Blubrry.com (and you can get a FREE month using the coupon code sopfree at either provider). Check out Mark at ohbeep.com Start Podcasting Today