School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Today we look at the topic of podfading. We are going to examine what it is, what are the top causes, and how to avoid - and ask if you should? We get help from Jim Collison, Ryan Parker, and Rev. Kenn Blanchard. Your Audience Will Binge Listen When They Find You Steve Steward produces the Moneyplan SOS podast (learn to pay attention instead of interest), and he had a listener who found his show and downloaded a ton of episodes and listened to them all as he went on a long trip in the car. Today we talk about making great content that connects with people, and obviously Steve is doing a great job. What is Podfading? Podfaing is when your show just stops producting content. There is no "final show" it just stops. The term was invented by Scott Fletcher of the now podfaded show Podcheck Review. According to the Urban Dictionary "A podcast that after a while becomes less and less frequently updated and then blinks out altogether." The Top Six Reason People Podfade According the the Book Tricks of the Podcasting Masters from Rob Walch and Murr Laferty (A great book from 2006) they list the top five reasons people podfade. Lack of time Lack of interest Lack of material Lack of listeners Lack of funds I add to this: Lack of FUN. Lack of Time If you TURN OFF YOUR TV, you will have time to podcast. But realize there is a 4 to 1 ration. This means that for every one minute of finished podcast it will take you four minutes to produce it. You need to know this up front so you don't say I'm going to do a 30 minute podcast 5 days a week. That's 150 minutes of total episode, so multiply that by 4 and you get 600 minutes of time to create those episodes (10 HOURS). Do you have an extra 10 hours PER WEEK (40 hours per month) to produce a show that will more than likely generate zero income for the first few months? Lack of Interest I once started a "Customer Service Show" where I spotlighted my experience as an award winning customer service representative. It turned out that I just reported on the bad customer service I received everywhere I went. I sounded like a grump old man. After a few shows, I just lost interest. I wasn't really that passionate about that topic. I thought I should podcast about what I know. You should podcast about what you are passionate about. If you are not interested in your topic, maybe bring in a co-host or mix up the format. Lack of Materials My wife and I did a "Dates from Hell Show" where we told stories of horrible dates we had experienced. We thought our audience would chime in with their stories. The bad news is we didn't have an audience, and nobody chimed in. I have a tutorial at the School of Podcasting that shows how to use the Website Feedly.com to have all sort of content come to you. Lack of material can change a podcast from Fun to "Feeling like work." That always leads to podfading. Lack of Listeners Never use the word "Only" when describing your download numbers. Last week I had 18 people in a classroom. If I "Only" had 70 downloads, that would be 3.5 classrooms of people. Currently according to Rob Walch the VP of Podcast relations at Libsyn.com the median download of a typical podcast is around 170 (as of May 2014). So 50% of podcasters have over 170, and the other 50% don't. With the right content, you can find yourself in the hundreds of downloads, and eventually the thousand of downloads. It takes time. It takes good content. It also takes you GOING to where your target audience is and networking with them. Lack of Funds Once you have purchased your equipment, the ongoing price of a podcast is around $30 a month (less if your shows are shorter). I've spoken about finding money to podcast in the past. If you want it, you can find it. Some of the things you can do is podcast in mono (it cuts your file size in half - which lowers your media hosting bill). Also if you "take a break" then you can lower your storage space on your media host to the lowest level (just to keep your account active) and then raise it back up when you return. Lack of Fun When you have no time, interest, or money for your podcast it becomes work. When you have to struggle to find content - GOOD content - it becomes a burden. Consistently GOOD Content While I'm not saying its OK to podcast "whenever you want," I would recommend keeping a schedule if you want to be seen as reliable. With this in mind 2 of the top 5 podcasts produce shows on varied lengths on various schedules. What they DO deliver on is great content when they do. These podcasts are the Joe Rogan experience and Dan Carlin's Hardcore History Life Changing Events Lead To Podfading Babies are wonderful bundles of joy, but they take over your life. Their schedule dictates YOUR schedule. When you move to a new location, or get a new job, or grow a spouse, etc. All of these can lead you to shifting your life's priorities. I'm here to say, "It's OK." Ryan Parker of the Food Craftsmen Podcast stated, "Nobody is going to punch you in the face." W

Today on episode 406 we get a great because of my podcast story, we debunk the "8 week myth" in iTunes (thanks to Rob Walch from Libsyn.com), we hear about a new Wordpress feature that might be good for podcasters, we hear how podcasting boosts SEO, and boosts leads. If you're thinking of starting a podcast, check out www.howtopodcast.com our next live class starts 5/3 Quick start Vs Planning Your Podcast Class - 1.26 The quick start program is where all you have is an idea, but you're ready to get into podcast. I send you an affiliate link and your order your web hosting through me. To say "Thank you" I give you a 30 day pass to the School of Podcasting (with access to all of the videos). I also will install Wordpress for you, and all the plugins you need to start podcasting (you will need to supply graphics and content). The planning your podcast class starting 5/3/2014 is a LIVE class (via webinar) where you can ask me live questions as I go through all the things you need to consider before launching a podcast. For more information about the Plannign Your Podcast webinar go to www.howtopodcast.com Remove Noise From your Podcast - 6:02 I let you hear how you can remove unwanted noise from your audio. This is available both in Audacity and Adobe Audition. Because of my podcast my leads are doubling 8:00 Chiropratic Lawyer Spotlight - 9:10 Today we spotlight Guy Dimartino and the Chiropractic Lawyer podcast check it out in iTunes, or on his website. Podcasting Boost SEO - 11:00 According to CBS most people stay on their site for 33 seconds. I went in and looked at my stats on my saw where I had people (11%) staying over an hour in some cases. There is a mass amount of people who DO stay for 2-5 minutes. That is still much longer than 33 seconds. When people stay on yoru site longer Google figures that your content is good and then boosts your ratings in Google searches. Wordpress 3.9 Playlists - 15:30 The new version of Wordpress allows you to create playlists. This is great for podcasters who want to have a "start here" section. You can upload a few audio files and put them on a page and insert them as a playlist. The "cool" thing is it works on a phone, and the files are NOT downloadable - which means they have to sit and listen - keeping you on your site longer. Be sure to put subcsribe buttons, and newsletter sign ups under the playlist Should I Produce Version of This show is Segments Podcasting's 101 Jason Parsons - 20:00 Jason is working two jobs and has five children and still has time to podcast. Today he shares his insights into working with co-hosts, have a podcast implode, learning from your mistakes, and following your passion. Jason was blessed to have a job where he could do podcast editing while he worked. He not only gets "big names" for guests, but also people he feels would deliver great content. He has a number of audience members help him deliver his show. Jason's Last 5 in 5 Smodcast by Kevin Smith Tell ‘Em Steve-Dave! Edumcation Welcome to Nightvale School of Podcasting Busting iTunes Myths! Rob Walch the VP of Podcasting Relations at Libsyn.com stated in the last episode of The Feed Rob debunks the "You have 8 weeks to get into New and Noteworthy" in iTunes myth. Another one is "You need at least three episodes to be featured in iTunes" (not true - my Client Dr. Nina of Win the Diet War did it with one episode). One podcast in New and Noteworthy was from 2008, and another one was from 2 years ago. If someone tells you different (typically charging you a lot of money) they are WRONG. Check out the feed in iTunes and check out their blog If you want a free month of Podcast Media Hosting use the coupon code sopfree to get a free month at Libsyn.com

Podcast Success Andrew Ferebee stated that his Knowledge for men podcast launched November 2013 and surpassed the 400,000 download mark this week. Podcast Spotlight The Small Business IT Show [2:49] Dexter was a student in my Podcasting in Six Weeks Class, and we take a listen to his Small Business IT Show (smallbusinessitshow.com). Find it in iTunes. Last 5 in 5 [6:10] Today we get the last five podcasts that Chris from Voices of Candaian Leadership vocl.ca Nurition Diva Get it Done Guy I M Talk Phedippidations Your Website Engineer (hear my interview with Dustin ) Wordpress Plugins A to Z You Audience Feels Giddy When You Put them On Your Show [12:00] I've mentioned that you should always reply to every email and comment, and when appropriate put them on your show. Well last we I played a "Because of my podcast" story from Craig, and as Craig puts it, "I almost fell off the treadmill." That also points out that people listen to podcasts everywhere. Fining Places to Network [16:20] If there are other podcasters who do similar podcasts, you might try searching for their name in iTunes. See if they have been interviewed on other podcasts. If they have, DO NOT go over and say, "I should be on your show." Instead take the time to listen to their show, or leave a VALUABLE comment on their blog as a way to break the ice. New Issue of Podertainment Magazine is Out [21:00] In the new episode of Podertainment magazine, we have more great content from people like Rob Walch, Todd Cochran, Daniel J. Lewis, Jeffery Powers, and many other people on topics like recording your podcast, promoting your podcast, and making money with a podcast. For more information go to www.schoolofpodcasting.com/podertainment Are Deadlines Ruining Your Podcast? [25:00] A couple of weeks ago my Dad died on a Saturday. This is the day record and produce my shows. Obviously I passed on the podcasts that day, but returned on Sunday afternoon as a welcome distraction. I wasn't really prepared, but as I had not missed a show over the last 405 weeks I wanted to keep the streak alive. This is understandable, but stupid thinking. What would people say, "C'mon Dave - big deal you're Dad died the show must go on!" I had a client who had decided to launch his show on a specific date. This is awesome. The bad news is you don't have 100% complete control over your podcast as its getting ready for episode 1. You may have someone who is doing the graphics, or recording an intro. Hopefully these people hit their benchmarks and delivery dates - but they may not. When I was involved much more with music marketing, I was amazed at bands who would plan their CD release party - when they didn't have the CD in hand (you can guess how that ended). The Pros of Podcast Deadlines It boosts your over all vision of how things will pan out. "This will be done on the 8th, then this will come in on the 10th, and then we finish on the 15th." It allows you to put a pin in a date an work backwards to figure out where to start. If it takes four hours to produce an hour long show, and church starts at 6 pm you better start before 2. It lets you know if you are ahead of schedule so you can make informed decisions. It creates a sense of urgency. It puts a fire under your butt. It adds a level of accountability. The Cons of Podcast Deadlines You can't predict how long it will take to be listed in iTunes. I would guess three days, but I've seen it take 24 hours, and I've seen it take 2 weeks. You don't have complete control over ever piece (as I mentioned, graphics, intros and outros). Not everyone thinks good under pressure The difference between good and great is often that little bit of icing on the top that gets lost if you're in a hurry. The Typical Podcast Launch Needs To: Choose a topic Choose host(s) Choose a name Choose a URL Purchase web hosting Purchase recording equipment Purchase and/or learn production (software) Order artwork Order intro/outro - find music Record a test show Record another test show Pick a format Mix down your recordings into...

My last podcast spoke about identifying what makes your unique. You have something that allows you to talk about a subject using a persepctive, attitude, or delivery different than anybody else. That perspective is shaped by experience. That attitude is shaped by life and learning. That delivery is shaped by your confidence. You may be thinking about starting a podcast. You may be thinking that there are, "So many podcasts out there already, why should you add to the pile?" Well let's see what we can learn from other industries. Because of My Podcast Crag from Mansion Ingles lives in spain and was recognized on the other side of the planet. He explained that he helps people learn english, and someone recognized his voice from his podcast. Craig is helping people learn english. When you get to meet someone, and they had a need, and you filled it, it's a great feeling. Podcasting Guru Scoptt Herzog - Inside the Studio of the Podcaster Last week we talked about embracing what you bring the the microphone. That you can bring an unique value and perspective. We talk about the many different ways you can look at a topic. Today we interview Scott Herzog about his new "Inside the Podcaster's Studio" show that will primarily focus on podcasting gear. Restaurants Still Open How many different ways can you kill and cook a cow? I mean really? Throw a burger on a bun, slap some ketchup on it, isn't it the same thing as McBurger down the street? No it's not. This one is flame broiled. This one is square. This one has butter on the bun. They are all variations of the same thing. Aren't french fries just deep fried potatoes? Don't get me started (to me there is only ONE type of French fry and it comes in a red box with Golden Arches on it - there is no room for discussion on this). Several years ago, researchers at Cornell University and Michigan State University conducted a study of restaurants in three local markets over a 10-year period. They concluded the following: After the first year 27% of restaurant startups failed; after three years, 50% of those restaurants were no longer in business; and after five years 60% had gone south. At the end of 10 years, 70% of the restaurants that had opened for business a decade before had failed. (source) Chef Rocco DiSpirito says that 90% restaurants close in their first year (this has been debunked) The reason people open restaurants is because more people are using them. a 2009 study showed the industry expanded by .5 percent, consumer spending on restaurant dining rose 1 percent in the past year (source). Yes these are small percentages, but its a $632 BILLION dollar industry. So while thousands of restaurants close every year (even though people are still eating, and in the US they are eating a LOT), people still open up new restaurants every year. Special thanks to Mike Howard of www.jpeg2raw.com to making this point on the Ask the Podcast Coach Show Chipotle - Take an Idea and Mix it with Integrity What happens if you take the assembly line of Subway (one of the fastest growing chains), mix in some spicy protein, add a dash of conscience (as their pigs and chickens are raised on farms), and a FOCUSED menu? You get a restaurant called Chipotle. The one by my day job as people lining out the door at lunch time. The funny thing is, that line moves faster than the one at the burger joint (even counting the time to get out of your car). What Podcasters Can Learn From Chipotle Niche down: Their menu has a few items. You don't have to stare long to see what's available. Ordering is easy. Consistent Content: They obviously have a well oiled machine behind the scenes. You see one person cooking, one person chopping, and three to four people up front scooping it up and giving it to you. No matter which location I go to, crispy chicken tacos taste the same. I can rely on them. I don't worry about wasting my lunch hour if I'm headed for a Chipotle restaurant. They Get to the Point: There is no idle chit chat in line. When you get close enough to order, the person behind the counter asks, "What can I get you.? Then they ask about the toppings. They don't ask about me, and I don't care. I'm hungry. They are giving me what I need: food. They Embrace Their Differences: Instead of looking at the competition and trying to be like them, they stood up for what they believed and pointed out that their pork and chicken is raised different. Now their brand means more than cheap, spicy, fast food, it is a statement. It ties in with a lifestyle. You wear a Chiptle shirt, weather you want to or not your clothes say "I care about treatment of animals." What Podcasters Can Learn From Ned Flanders Think about Christianity. Every single church and every single Christian has the EXACT SAME "product." (oh someone is going to get upset with this terminology, but bare with me). They are delivering the story of Jesus Christ. The majority of them say he was the son of God, born of a virgin, died on a cross, an

Today we hear some clips on how you can market your business with podcasting, some podcasting pet peeves, and we talk about how to identify and embrace your uniqueness. Because of My Podcast [1:50] I'm Getting Paid to Podcast on Another Show Jonathan Downham of criticalcarepractitioner.co.uk has four episodes into his own podcast when another company approached him to create a podcast for THEM (and for that he is getting paid). Dave's Latest Appearances [3:24] Podcasts Roundtable Episode 27 "Pet Peaves II" Online Marketing and Communications with Job Buscall talking how to use Podcasting as a Marketing Tool Engaging Life and Leadership with Darren Dake and Anita Brooks Podcast Review Show now featuring "Podcast Talent Coach" Erik K Johnson Embracing Your Uniqueness [12:53] I've spoken about John Lee Doomis before, and this week we are talking about creating your own style and embracing what YOU bring to the table. Here are some examples in the "Podcasts about podcasting" realm. Ray Ortega has extensive video knowledge, and he produces a podcast for a living. Podcaster's Roundtable is purposely designed to NOT BE a "how to" podcast but instead focus on the issues around podcasting. Daniel J Lewis has a background in web design and graphic arts. He is very detail oriented. We love to poke fun at Daniel's lists, but those lists are well thought out and create great content. This is why Daniel is the one podcast in the "podcasts about podcasting" world that can see he has WON (not just nominated) a podcast award. For me, I have been helping people understand technology for over 20 years. I have a teaching background. I bill myself as someone who can help you understand technology without getting into geek speak. I've also been doing this since 2005 (and not many people can say that). Cliff Ravenscraft has an hour long show that goes outside the scope of podcasting and talks a lot about social media, and what is going on in Cliff's life. Podcast Help Desk is from Mike Dell. Mike brings his tech support experience to the microphone to identify common problems. Scott Hertzdog is focusing on podcast gear (and only podcast gear). Can You start Your Own Niche? What if you are a dental hygienist, and you want to do a podcast about social media. Why not start a podcast about using social media for dentists? Kathy Kelly does the special mouse podcast. Her son has autism so her podcasts focuses on going to Disney Parks with a person who has special needs. Steph at Capturing Magic takes her love of Disney and Scrapbooking and puts them together. Some Questions To Think About What are you talking about all the time? That you just can't seem to stop talking about? This is more than likely you passion. What do you bring to the table? You age, perspective, history, experience? What to Do When Someone Steals Your Content Many bands tried to be the Beatles when they arrived on the scene. If you are being "copied" be flattered. Someone thinks your good enough to steal borrow from. Keep doing what you do well. It comes naturally to you. For someone who is trying to be you it won't come as easy. Remember LOTS of people "podfade" because of the work involved. You find it easy to be you, and it will be a chore for them.

Today in episode 402 we interview Jordan Harbinger who is the co-creator of the Art of Charm podcast. Jordan has used his podcast to build a seven figure podcast. In this 45 minute conversation we he decided to leave his career as a lawyer and do podcasting full time. We also see how he prepares for each episode, how he protects his integrity, and how he accidentally created a business that new brings in seven figures a year. You can check out their website at www.theartofcharm.com Full show notes at www.schoolofpodcasting.com/402

Today we talk about marketing lessons we can learn from a small Zoo I visited this week. We also hear about how families are starting to podcast together. With April 1st right around the corner, Steve Stewart is having fun reaching out to new audiences. We also talk about when and how to bring in additional content. Because of my Podcast: I'm Spenind More Time With My Family [2:20] Mark Dowing enjoys doing a podcast with his family. They do a podcast on Geo Caching. He gets to hang out with his kids, and his kids are starting to take over some of the technical aspects. They've met other people in the geocaching communities and podcasting communities. They are also being asked to appear on other podcasts. The family that podcasts together lasts forever. Member Spotlight: Quality Living Made Simple [6:34] Today we spotlight Joshua Rivers and the Quality Living Made Simple podcast where he helps you to create and maintain a better quality of live with simplicity. April Fools Podcast Promotion[7:44] Steve Stewart from Money Plan SOS podcast and www.yesyoucanpodcasttoo.com is switching podcasts with other podcasts. It's similar to guest posting on a blog, it sounds like the regular podcast but then some other host comes on board. So the audience will get the same type of information from a different host. Steve reached out via twitter and facebook, and only a few people responded. Like always the people that you have established relationships that aid in having someone trust you enough to let you spend time in front of their audience. To find out more about this you check it out on Steve's blog at www.yesyoucanpodcasttoo.com/aprilfools (on April 1st). Are Entrepreneur Podcasts A Podcasting Fad?[14:32] We have spoken about the John Lee Doomis Effect (based on a post by Steve, and later we did a Podcaster's Roundtable), and we have seen a fair amount of "on fire" type podcasts come on board (as I had predicted they would). We have seen a wave of tech shows, then the comedians, and now we have the entrepreneurs. While podcasting is a fad, I worry that in about three months when people aren't making the kind of money that John Lee Doomis is, they will declare "Podcasting is Dead" and explain how it doesn't work (probably because they don't have the one thing John has - talent and personality). One of the key points about John Lee Doomis is when John's show came out he was doing a DAILY show. THIS WAS NEW back then. Now when people do that, it may not be quite as big a deal. You can read the transcript to the John Lee Doomis effect. How My Trip to the Zoo Can Improve Your Podcast [25:50] When I was growing up in Akron Ohio I went to the local "Akron Zoo." Later when it fell upon harder times it was known as the "Akron Children's Zoo" (because it was a glorified petting zoo). This week I did a bunch of computer training there and they have really turned it around? Well they've could've gone, "The Cleveland Zoo is only an hour away, and it's so big you have to ride a tram to other parts of the park." The didn't. While there are many reasons for Zoos to exist (education, and species survival), the instead thought about what people want from a zoo. What do visitors want from a zoo. The answer is somewhat obvious when you think about it. Visitors from the Zoo pay money to get content they can't get any place else. You get to see animals that you can't see at the local dog park. But then they took it further. Sure they could've been happy with getting a Grizzly Bear, and a Tiger, a Jaguar. But isn't that what all Zoos have? So again, they thought the the eyes of their audience. What do Zoo members want? They want to get close to the animals. So when they began rebuilding the Zoo, the made exhibits with one thing in mind. Make a great habitat for the animal, and design it so the animal will be close the the visitors. I explained how it was so bizarre as the one day I had lunch with the Grizzly bear. The only thing separating me and the bear was some very thick glass. It was cool. He was big. When I told someone about it and how he was taking a bath, they explained that is why we put the pool there next to the window. They put all of the animals favorite items (like food) next to the places where people stand to view them. If it's an animal that sleeps alot (like a Lion) they put their beds in a place where everyone can see. They always think through the eyes of their audience, and try to give them an experience they will be talking about (just like I am right now). They Renamed The Zoo They went from being "Akron Children’s Zoo"in the 1950's to "Akron Zoological Park" in 1979. They "Niched Down" The theme of North and South American Animals was adopted giving the zoo a stable base for our education and conservation goals. For many years, all exhibits and educational materials centered around this theme. They Go To Where Their Target Audience is, and Make it Easy to Consume Their Content There are two types of people that en

Today we take a look back at 400 episodes (you'll hear all the old intro voice overs and the progressions I've gone through), and we talk about when it's ok to tweak your format. We have a discussion with Erik K Johnson the Podcast Talent coach on structuring your show, and writing a mission statement for your podcast. Because of this Podcast - Rev. Kenn Blanchard [5:50] Rev. Kenn Blanchard from Black Man with a Gun called in to let me know that he thanks THIS podcast for helping HIS podcast touch people. You can find Kenn's podcasts at blackmanwithagun.com and the unnamedchurch.org Student Testimonial from Gale [9:04] Thank you for your School of Podcasting. I wish I had found it sooner I would've save myself thousands of dollars. I bought equipment and took a much more expensive class that was helpful, but I could've done it a lot cheaper with you. You taught me some finer points that I didn't learn in that other class. Some of the way things are done would've been better if I had followed your advice. Thank you f or answering my email. I know I've sent you a couple emails and we've gone back and forth, and you're always there and I appreciate it. If I know anyone who wants to podcast I direct them to you. Gale - youcanhomestead.com Managing Your Content Flow [11:30] Erik K Johnson of podcasttalentcoach.com comes on to talk about when it's ok to tweak your format. Dave remembers some occasions at churches when they've bent the format. Erik talks about creating a mission statement for your show. This helps you define what content you will (and will not) cover. If you use different resources, perspectives, and resources to cover your topic. As long as you continue to stay on topic. Should you put your "main" topic at the beginning or end of the episode? Eric feels that if we follow the format of entertainment shows, the big guests come on last. They are the finale of the show. People will wait to hear the big names. If you're worried about people not making it to the end of the show, then you need to redo the content at the front of your show. If you're doing an hour long show, you should probably be preparing for an hour before turning on the microphone. Make sure your content is on topic. Chit chat is ok, as long as it ties in with the mission of your show. Revealing yourself to your audience is critical, but if it's not on topic (like Dave's music today) then it should be left out. Erik K Johnson Joins the Podcast Review Show [31:00] Erik will be joining the Podcast Review Show along with my wife. If you are looking to have your show reviewed, this could be a great coaching session. Here is the flow: You pick an episode for us to review. We listen to it, and take notes. We get you online live and play our favorite clips, and part we think need tweaked, with you LIVE. It turns out being more of a coaching call then the previous review. Because we get that interaction with you, we hope to provide better feedback. Check out Erik's show planning worksheets. The Abduction [38:39] Dave's show is hijacked by a crazy morning zoo crew "Binky and the Whiz". Yes Corn Nuts is a real product. [41:20] Remember your show is global and try to keep your audience in mind. The 911 Call [43:08] Dave tries to get help from a slightly inquisitive 911 operate. School of Podcasting The Musical [45:25] For the fans of the television show "Glee," it's School of Podcasting "The Musical." Featuring the hit songs: My Feed is Not Valid Today Mr. iTunes I'm on Fire with John Lee Doomis Libsyn Rocks You'll laugh, you'll cry, it's better than Cats. The Rescue [46:35] You should always talk to your audience like you are speaking to ONE person. The Conclusion [47:39] You can use sound effects to boost the Theater of the mind. You can bring your stories to life. Dave's plays a clip of a 6 year old David Jackson playing radio. Thank you so much for listening, reviewing the show, for joining the conversation. Dave Plays the Guitar [ 56:45] If I was going to play some old music of mine, I wanted to play something that tied to podcasting. I picked the Song "Take Your Pain," as I want to help you avoid the headaches from spending too much money on equipment, and creating content that won't engage with you audience. If you're looking to join the School of Podcasting, you can do so by clicking here. There is a 30 day money back guarantee.

Today on episode 399 we hear how people are getting press credentials with their podcast, we have an interview with Tony from Patreon which is a service that Because of my Podcast - I have Press Credentials [2:34] Today Corey from Ivy Envy podcast explains how his show on the Chicago Cubs has allowed him to get press credentials from some of the minor league teams, which allowed him to interview the Owner of the Chicago cubs (how cool is that?) Tom Rickets. This is a great example of "scaling/niching down" your content. Instead of doing a podcast on Baseball, do it on the Major leagues. Not just the major league, but a certain division. Not just a certain division, but a specific team. Not only the team, but the minor league team, the PA announcer, and all the behind the scenes information that someone who is truly passionate about that team would love. Corey is going to explain how in the future he got a major league rule changed. COOL. Check him out at www.ivyenvy.com or subscribe in iTunes. Patreon Helps Content Creators get Paid and Build Community [6:35] Anthony Privitelli is the head of Creator Relations at Patreon. Patreon is similar to a crowd funding tool like Kickstarter, except its ongoing. You can have it set up to have your patrons (your supporters) pay you a monthly contribution. This may have you feeling the pressure to produce content (when you're not feeling creative). This monthly option may be a good fit for those who produce a lot of content and don't want to charge their patrons numerous times per month. The other options is to get paid per post. Your patron can set a limit if they want (so if you put out 30 posts in a month they can cap their support at 5). You post can be audio, video, or anything downloadable. They do not host the media. Tom Merrit (formerly of this week in tech) is making around $9000 a month. He has over 3000 patrons The D6 Generation is making $232 per episode with 74 patrons The Angry Chicken is making $176 per month with 43 patrons. Mike Falzone is making $371 per podcast with 49 patrons (side note he uses podomatic is in a world of hurt as his audience is too big - see I told you Podomatic is the Devil). Typical Video Strategy You can create a video and post it on YouTube (free) and mark the video as "unlisted" so that only people with the link to that video can see it (so you give the link to the video to patreon and it displays on your Patreon page - and you specify its for patrons only. Hot Spot for Amounts? The average pledge is $7. The hot spot is between $1 and $5 per post. Anthony Privitelli Video Interview Here is the Hangout On Air that I did with Tony, and you will see a little behind the scenes of my account. http://www.youtube.com/watch?v=5A7z_tX4oMc&feature=share My Amazon Account Has Been Banned For Life[31:18] I wrote about this earlier in the week. My advice would be to NOT redirect your audience to Amazon through any kind of special link. In listening to some of the "bigger" podcasts, they all tell people to go to their website and click the banner. Its not as easy, but they are still associates and I'm not. You can read more about this here I still have affiliate programs through BSW, Same Day Music, and BNH so I will be updating my site. How to Avoid Podfading - Dealing with Negativity[42:14] When you put yourself out there, not everyone will like you. That can be a hard pill to swallow. Here are some tips to help you with negative comments. 1. You can't please everyone. 2. Label any positive responses you get via email. Print these out and make a folder. You could hang these on the wall. 3. Remember you are in control of the podcast. In some cases the person may have a point. HOWEVER if they want you to steer your podcast into a direction that you don't want to go, it's YOUR podcast. If they leave, that's OK. 4. George Hrab shared on his podcast how one of his listeners explained how his day was going horrible, and he listened to George's show and his show cheered him up. That's huge. New Edison Research on Podcasting Stats Pandora is top dog for online streaming radio. iHeart Radio is making a dent. Most people still listen to the radio in the car, but portable media (phones, mp3 players) are still growing in this area). 500% increase of Smart Phone ownership 78% of people 12-24 own a smart phone. 68-78% of people have a smart phone. More and more people are listening on portable devices and NOT on their computer. The computer went from 64% down to 46% while smart phone consumption went through the roof. 39 million Americans listen to podcasts a month. That's just Americans. The average podcast listener listens to 6 a week. Podcast continues to grow every single year.

Today in this episode we continue our discussion with Chris Christiansen of amateurtravelor.com as he is the developer behind Bloggerbridge.com which is a great way for businesses and potential guests to find podcasters/bloggers. You can find it at www.bloggerbridge.com Because of my podcast [3:13] Jeff from the Once Upon a Time podcast is now doing a podcast with his wife on the Television show Once Upon a Time. He has had actors from the show call in, and he went to watch a shooting of the show where he got to meet the actors and have lunch with them. He is now having an adventure with his wife. Do You Break Up Interviews into Two Parts? [10:15] If you have a long interview should you break it into two parts? For me there is no such thing as too long, only too boring. If the interview can be broken into two complete segments I think that's ok. I hate when I'm in the middle of a great conversation and the break in and say I have to wait until the next episode to hear the rest. As my interview with Chris went long last week, I cut this portion about blogger bridge from the interview and I'm using it today. Blogger Bridge Helps Connect Podcasters With Businesses[11:55] Blogger Bridge is a website that helps connect companies with relevant bloggers, writers, podcasters, videographers and other content creators. Some people should not work together. Find the right match of skills, approach, content and style for your brand. For more information go to www.bloggerbridge.com Podertainment Magazine is Live You can order your subscription by going to www.schoolofpodcasting.com/podertainment (affiliate link). It's $12 a year or $2.99 per issue. Should I podcast if I have a Accent? [19:05] Lode of http://sotospeakshow.blogspot.com asks, "If English is a second language, should I podcast in English?" This will be completely subjective based on each person, but for me your accent is fine. I would recommend buying a domain and pointing it at your blogspot site. What About Using Libsyn as a Website [24:55] Bill from the ywam podcast (www.ywampodcast.com) asks about using Libsyn.com as a media host and website like Rob Walch does on tii.libsyn.com ? This would be a way to save $7 a month that you would normally pay to a company like HostGator. Its a basic looking website, and you will need to know html to be able to edit it. I would use libsyn for hosting, and something like tumblr.com (IF YOU MUST GO FREE) for your website and submit the libsyn feed (not the Feedburner feed) to iTunes (and get feedburner out of the picture). I spoke about this back in 2008. You can get a free month at libsyn.com using the coupon code " sopfree." Phone System Checks [33:25] I'm not testing a magic jack as I have tested Uberconference (I said ubercast on the show), and it works fine on its own. It drops callers left and right (as does Blog Talk Radio and Callinstudio.com) . So we will see. Patreon Helps Content Creators Get Paid [37:15] This is a system that like a kickstart.com campaign that is on going, or you can set it up to be paid every time you release an episode. I will have a representative from Patreon on the show next week. You can see my example at http://www.patreon.com/podcastcoach and support the show. Start Podcasting in Six Weeks is Postponed [38:11] I'm moving the School of Podcasting to a VPS server to make it faster. Basically I'm getting more traffic than my current shared hosting can handle. I'm moving to Host Dime ($60 a month). It's not going to be fun, and it will be time consuming. In general, I need the next few Saturdays to get things moved and in place so I can put future plans in place for the School of Podcasting. We still have the self paced tutorials running, but you can go to www.howtopodcast.com and sign up for the email list to be notified. Mentioned in this Show Same Day Music - No tax, and you can pay for things in split payments Podcasters Rountable Live Streaming Episode Mixlr.com live streaming Kenn Blanchard - Black Man with a Gun Ivy Envy

Today we interview Chris Christensen of the Amateur Traveler podcast. He has been doing since 2005, and has won awards for his podcast(s) and been featured in national magazine's and newspapers. You can see all the places he's visited by viewing his episode map on his website. He is also the developer of Blogger Bridge which helps bloggers and podcasters get guests (more on that next week). In Today's Interview You Learn: Chris uses Linkedin to find guests and places to promote his show Chris started in one direction and changed later. So don't feel bad if you change your format. Your podcast can often be a work in progress. Chris networks with other people in his niche (traveler podcasts) and they often appear on each other's shows He has a clearly defined audience profile that he uses to determine what will (and will not ) make it on his podcast. His podcast is used to help people learn English Chris takes action to find sponsors. In the beginning they didn't come to him Dave's Tour of Duty [42:45] Scott Johnson from the Computer Tutor Show sent in a comment after listening to the Podcast Review Show on the One Word Go Show. You can hear this example of a podcast Dave does not connect with at podcastreviewshow.com/29 In general great content does not happen by accident. Keith and the Girl explain how they have always taken their podcast serious. They take four hours to produce a one hour show. In my interview with Keith and the Girl, Keith said that even though they were podcasting in a spare bedroom, they planned out their show, and didn't treat it like "just a podcast." The Serious Hobbiest I did some research and if I joined a bowling league in Rocky River Ohio, my local alley would charge me $4 a game. If we bowled 4 games a week that would be $64 a month. It would cost $184 to by a ball, shoes, bag, cleaning rag, etc. It costs me $20 for media hosting, $9 for website hosting, and $1 a month for my podcast. That means it cost me $30 a month. This is HALF of what it would cost to be on a bowling league. I can spend $50 on an ATR 2100 microphone and be good to go using free podcasting software like Audacity and Garage band. If You Must Podcast For Free (Please, Please, Please Don't) Scott Boyd wants to know how to podcast on the super cheap. Here is his website. He uses Absolute RSS Editor ($30) to edit his RSS. He uses Filezilla to upload your files. You can build your website using a site like Tumblr, or Blogger. You can use Archive.org as a media host. You can use blubrry.com for stats. Then you would have to use Feedburner (a really bad idea in my book) to add your iTunes information. We hope that Archive.org doesn't slow down your downloads TOO MUCH when you get busy. We hope that feedburner is still around if you have to move your feed (when you finally decide to "do it for real). So why don't I promote podcasting for free? Because I don't believe in it. I think anything worth doing is worth doing well. If you are so strapped for cash that $30 a month is too much money, then go to Moneyplansos.com and listen to Steve Stewart tell you how to manage your finances. I'm pretty sure just cutting out soft drinks, coffee, or your TV cable would give you enough money to pay for your podcast. When I was younger I moved from a small apartment to a bigger one. Then later I moved to a house. If I had to do it all again, I would've stayed in the smaller apartment and saved my money and moved to a house sooner (and without the hassle of moving three times instead of twice). I have come up with the least expensive way to do a serious podcast. I don't recommend places that want to charge you $70 for a domain. I recommend Name Cheap and Godaddy for your domains (around $10 a year). I don't recommend web hosting that's $30 a month. I choose Host Gator for $9 a month. You can get 25% off using coupon " podcastcoach " . I show you how you can podcast in mono and save 50% on your media hosting bill. All these tools allow you to grow. They are a solid basement to build your house on. Free websites, hosting, and other tools are not. They are good for that person who isn't sure if they want to podcast. They want to record one episode and see how hard it is. Keep in mind, you spend more than $30 if you take your wife to the movies and you get popcorn - and that's for one night. Podcasting is $30 for a MONTH of activity. See my previous episode on Podcasting for Free. Start Podcasting in Six Weeks Start 3-29 If you are looking for some personalized training we meet every Saturday from Noon to 2 EST for six weeks.

In today's show I talk about "back in the day" when people use to create promos (a short 30, or 60 second spot) that helped spread the word about their show. You often would "swap" promos with other similar podcasts. I'm not sure why (fear maybe that people would leave your show) this kind of went by the wayside. As word of mouth is the BEST form of promotion, I still like the idea of a podcast promo. This was inspired by a recent episode of the Podcaster's Roundtable where we talked about the Podcast Promotion Police. Check out www.schoolofpodcasting.com/396 for more information

Today we interview podcast pioneers Keith and the Girl. They started out in a spare bedroom, but have always taken their podcast serious. They get to know their fans. They interact with their fans. They LISTEN to their fans (because their fans listen to them). In the end this has lead to top selling books […] Be the first to comment... Related Posts:Why Did You Unsubscribe From That Podcast?Libsyn Pro ExplainedIf Content is King, What is Queen?Should I Read My Podcast?Common Podcast Mistakes RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we focus on tools and insights into creating a digital product to sell to those you connect with on your podcast. I never advise someone to get into podcasting for the money. You make money from the relationship you form with your audience, and that takes time. If you do have an audience, today […] 4 Comments - Read what others are saying about this post... Related Posts:Internal Business Podcasts – Finding Topics For EpisodesKeith and the Girl Share Ultimate Podcasting TipsCommon Podcast MistakesCommon Validation ErrorsCutting Your Editing Time by 70% RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we hear how podcasting is bringing clients to business es that don’t even exist, we hear how podcasting is set to potentially doubling Trent Dyrsmid’s business. You will hear how you can open doors to networking via podcasting. Today’s show is recorded using Sound Byte on my iPad for playing music and sound effects […] 5 Comments - Read what others are saying about this post... Related Posts:The $30 Microphone ExperimentConvention Tips – Personal Podcast Promotion – Podcast Equipment QuestionsPodcasting Can Boost Your Business – I’ve Got ProofPodcast Listener LoyaltyApril Income Statement $1778 RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we interview George Hrab as he looks back of seven years of podcasting as he started out wanting to make his friends laugh, and ended up touring the world. Because of my Podcast [1:26] James Neuman of the Human Perfofmance Tools (www.humanperformancetools.com )podcast was asked to do a presentation about using podcasting at a conference […] 1 Comment - Read what others are saying about this post... Related Posts:Producing Your Podcast From Segments with George HrabTroubleshooting Your iTunes Podcast ListingPodcast Listener LoyaltyNever Podcast on 4 Hours SleepTaking Your Podcast Portable RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we talk about some updates to the spreaker platform where you can now see how many people are listening on iHeart radio. We also hear from Mignon Fogarty who has appeared on Oprah and the Today to talk about grammar. Because of My Podcast… [1:20] Rem from the Sci-Fi Movie Podcast has this to […] 9 Comments - Read what others are saying about this post... Related Posts:Evergreen Content Help Build You AudienceGrowing Your Audience From 100s to 1000sGeorge Hrab Takes Advantage of Every Opportunity Podcasting ProvidesJason Hartman Attributes 10 Million in Sales to His PodcastThe Perfect Podcast Launch? – Podcast Chat – Say Thank You! RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

I’m back from New Media Expo. It was a blast and I’m sure I will be talking more about it in the future. I liked the opening key note, but for me it was the next session that really hit home with me. It was by one of my favorite people Michael Hyatt. He has […] 4 Comments - Read what others are saying about this post... Related Posts:Bloggers Would You Spend $50 to Grow Your Audience by 20%?Looking Forward to Checking Podcast Statistic Projections Against RealityDonationsConvention Tips – Personal Podcast Promotion – Podcast Equipment QuestionsMaking Your Podcast Better RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today I asked my audience to share what was their FAVORITE podcast. They could only pick ONE. Thanks to everyone who contributed. Here is a PDF of the show notes for you to download and share. Speaking of sharing. If you would like to send a tweet about this episode you can do so below […] 10 Comments - Read what others are saying about this post... RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we have we some great tips about getting your guest ready to appear on your show, we have a quick podcast promotion tip, we hear what stitcher.com is doing good, and what Spreaker.com is doing very, very, bad (reminds of the days of Podshow), and I talk about getting ready for 2014. Spreaker.com Hijacking […] 2 Comments - Read what others are saying about this post... Related Posts:Getting Your Podcast Media Right – Removing Noise From Your PodcastPreparing to Use SkypeTaking Action Against The Trolls – Podcasting Resources – Podcasting Saved Their MarriageBattling Computer Fan NoiseTime Shift the Gold RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we hear about a great podcast success story where Dustin Hartzler is now working for WordPress (Automcatic), John Lee Dumas of Entrepreneur on Fire explains how being in Time magazine was an honor, but didn’t move the needle as much as being on Pat Fynn’s Smart Passive Income, we hear an actual “HOW COW” […] Be the first to comment... Related Posts:What Do I Podcast About?Cutting Your Editing Time by 70%How Much Media Hosting Do I NeedPreparing Your Guests – Removing the Noise From Your Life and Podcast RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Andrew Zarian started podcasting in 2009. Today he shares his story and his insights on how he great the Guys From Queens Network from a hobby (“My first podcast was awful”) into a his full time job. The interview is around 50 minutes long and in it you will learn. You have to focus on […] 1 Comment - Read what others are saying about this post... Related Posts:From Picking Produce to Picking a CareerEngaging Content With Podcast Talent Coach Erik K JohnsonPodcasting Year in ReviewPodcast Success: One Thing Leads To Another – Premium Podcast Tools – Auphonic Web Based Audio ToolConvention Tips – Personal Podcast Promotion – Podcast Equipment Questions RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today I ask a very hard question: What is your favorite podcast. If you could only choose ONE. What would it be, and why. We hear how companies are getting more leads from their podcast (good, solid leads), and we get some updates from Stitcher, Mixlr, music licensing and more. Because of My Podcast We […] 5 Comments - Read what others are saying about this post... Related Posts:File ManagementPodcast Promototion: Is Your Cart Before the Horse?The Last 5 in 5You Can’t Please EverybodyFlipping the Podcast Promotion Switch RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today I share some insights into how the “podcasters” community is now being able to show social proof (300 members in the Google+ group alone) and influence (Soundation is looking at implementing a solution with their software for podcasters). We also get to hear a new lavalier microphone, and get a last five in five. […] 3 Comments - Read what others are saying about this post... Related Posts:Podcasting Boosts Business – with Connie and SheilaA Strategy For Building Your Podcast AudienceGet More Traffic to Your Podcast with SEO Expert Marcus CouchTroubleshooting Your iTunes Podcast ListingElectrovoice RE320 Microphone Vs Sure SM58 RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we hear how a podcast listener got a job, how Skype’s API is sticking around, that TV is looking for talent in podcasts, we also answer the question, “How many downloads did podcasters download in September 2013, we also listen to the top five podcast in iTunes to see what lessons we can learn. […] 11 Comments - Read what others are saying about this post... Related Posts:Feedburner Says My Feed is Too BigBuilding a Podcast NetworkPassion Lessons From Seinfeld – Podcast Evangelism with Jim CollisonPricless Podcast Success – 192 Million Downloads A Week – Linking Your Podcast to iTunesCutting Your Editing Time by 70% RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we are talking business podcasting, the cons of free hosting (again), as well as podcast success stories, a last five in five, and we answer your podcast questions. Please vote for the School of Podcasting at the Podcast Awards Can You Ask For Too Much From Your Audience [1:00] I recently appeared on episode 20 […] 3 Comments - Read what others are saying about this post... Related Posts:Podcasting Boosts Business – with Connie and SheilaLooking Deeper Into Podcast PromotionCreating an Elevator Pitch for the ExpoProducing More Podcast Episodes in Less TimePodcasting For Free- Good Idea? RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Do you have something to say? I bet you do. All you need is the courage to podcast and once I show you how easy it is, you will be ready go. I found a cool piece of gear for people using the Audio Technica 2100 microphone (a shockmount / pop filter). We get you […] 6 Comments - Read what others are saying about this post... Related Posts:My Co-Host is a JerkIs the Heil PR40 Microphone Really That Good?Podcast Equipment RecommendationsYour Motivation to Podcast – the Big WhyPodcasting Can Boost Your Business – I’ve Got Proof RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

In episode 379 we have a quick podcast success story, we talk about launching your podcast (and why it doesn’t have to be perfect), we hear about using MagicJack as a podcast voicemail system. We talk about what to expect when asking your audience to chime in on something. We also talk about having an […] 2 Comments - Read what others are saying about this post... Related Posts:Live Podcasting Pros and ConsGroup ChatScaling Back Your ContentChatWing Questions, Understanding Media Hosting,Your First Podcast Always Stinks RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

In today’s show (episode 378) we explain how podcasting does boost your influence to get your message out and/or grow your business by building trust. For the experienced podcast we have tips saving your voice. We also talk about Skype software issues, the podcast patent troll, and how long should your podcast be? Because of […] 3 Comments - Read what others are saying about this post... Related Posts:Affordable Podcast Consulting – 22 Cents an HourThe EASY Way to Record A Skype CallYou Don’t Need a “DJ” Voice To PodcastThe Bad Side of PodcastingI’ve Got To Be Me – Tales From The Expo 2 RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we get tons of free insights into get publicity for your podcast, getting on radio, and using Experts to mentor you in your podcast journey. Because of HIS podcast, I chose John Overall to tweak my WordPress [2:10] This week John Overall of wppro.ca came the the rescue when the WP Super Cache plugin […] 8 Comments - Read what others are saying about this post... Related Posts:Growing Your Podcast Audience By Getting on RadioMarketing 101 With Allen Stewart of the Marketer’s PodcastIf Content is King, What is Queen?Audio Technica 20/20 – and The iRiver T30 Fooled MeIs Content Really King? RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we cover multiple topics. I’ve added timelines so you can jump to the section you want. We hear about podcasters who are getting nominated, be recognized as noteworthy, we mention the podcast awards, and answer you podcasting questions. New and Noteworthy in Three Days [1:55] John Parker had dabbled in internet radio stations, but […] 4 Comments - Read what others are saying about this post... Related Posts:“Free” Holiday Production Music For Your PodcastFinding Music For Your PodcastAffordable WordPress HostingFree Podcast Production MusicI’ve Got My Podcast Idea – Now What? RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Podcast News Alex Baldwin to start new talk show on tv and is podfading his “Here’s the Thing” podcast. According to the Hollywood Reporter, “Sources say Baldwin was keen to continue the program; the issue was securing the funding.” I find it weird that a millionaire actor doesn’t have the funding for continuing a […] 2 Comments - Read what others are saying about this post... Related Posts:Podcast Promotion The Biblical WayGet to Know StitcherPreparing Your Guests – Removing the Noise From Your Life and PodcastPodcasting Statistics From Todd Cochran – Stitchers NewsMy Co-Host is a Jerk RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we talk about having a difference of opinion, different podcasts can keep things fresh. This can be used in choosing a co-host, and you can also see that even if another podcaster is doing a show on the subject you’ve chosen to podcast about, you are both individuals and you will bring your own […] 2 Comments - Read what others are saying about this post... Related Posts:Embracing Your AudienceRecord Your Interviews in StereoEmbracing the Sight Impaired Audience108 Benefiting From Podcamps and ExposI’ve Got My Podcast Idea – Now What? RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we hear from Jason Hartman about how podcasting has had a HUGE effect on his business. You will hear his workflow that allows him to produce 16 different podcasts. We also share some insights into having your podcast on iheartradio (it’s not all good) and I explain why you need to keep your wordpress […] 3 Comments - Read what others are saying about this post... Related Posts:Podcasting Is Super Hot in 2013You Have Something To Say – ATR2100 Shock Mount – Lessons From Podcast AwardsJoel Osteen Serving 5 Million Podcasts A MONTHIf You Have To Spell it – You can smell it..Pricless Podcast Success – 192 Million Downloads A Week – Linking Your Podcast to iTunes RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

In this episode we hear about a podcaster who is interviewing his basketball heroes, I have a tool to allow you to take live phone calls, and we have an interview with Paul Vogelzang of the Mommycast who back in 2004 received a six figure sponsorship deal for their Mommycast podcast.  Because of My Podcast – […]4 Comments - Read what others are saying about this post...Related Posts:Identifying and Embracing Your DifferencesHis Podcast Brought Him a SponsorMy Co-Host is a JerkTime Shift the GoldMy Definition of Bad Audio QualityRSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today I share my thoughts on the Seismic Audio Mixer line, and we talk about last week’s episode when Dave slipped in some unlicensed music (SHAME ON ME). We also hear how everyone who records directly into their computer will lose an episode (story courtesy of Marc Maron – so even if you’re podcast is […] 2 Comments - Read what others are saying about this post... Related Posts:Seismic Audio Slider 4 & 7 InvestigationBlog Talk Radio Killer – Mommycast Interview -The Importance of Test ShowsIdentifying and Embracing Your DifferencesHey DJ – Get To The Point! RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today I am looking at the mental skills that you use in podcasting. I takes focus, dedication, patience, and passion. I discuss how losing focus can steal you passion, and destroy your attitude. Because of Podcasting… I got a Job [1:30] I spoke about this on the Power of Podcasting podcast (which is no “podfaded” […] 5 Comments - Read what others are saying about this post... Related Posts:Follow Conversations on TwitterA Strategy For Building Your Podcast AudienceFree MP3 Tool – Focus on RecordingYou Can’t Please Everybody2008 Podcasting Likes and Dislikes RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

In today’s episode we hear about a suspenseful event taking place as the studio as Dave is forced to do his show without any notes. His computer will not reboot. We also hear about how he assembles a podcast, and his opinion after playing with Podcast Artwork Slicer for an hour or so. Podcasts Out […]The post My Podcast Workflow, Podcast Artwork Slicer Reviewed appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson. 2 Comments - Read what others are saying about this post... Related Posts:Aphex Project Channel Review – The Warmth of CommunityBlubrry PowerPress ReviewedRecord Your Interviews in StereoZoom H2 Reviewed and Back To School SpecialThe Importance of Test Shows RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we talk about the freedom that podcasting provides, we hear about a pothole with Microsoft Word we should avoid, we hear the wonderful tones produced by the Aphex Project Channel, a resource for $10 Podcast Album Artwork, and we talk about the joy of community. Because of my Podcast… I Get to Share What […]The post Aphex Project Channel Review – The Warmth of Community appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson. 6 Comments - Read what others are saying about this post... Related Posts:Expo Toy Roundup Part IPowerPress Channel CastingTaking Your Podcast PortableSpending Your Tax ReturnA Strategy For Building Your Podcast Audience RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

In today’s show we talk about podcast media kits. How to make one, what tools to use, and what to do if you’re number s are on the low side. We hear about a free software horror story, we hear what five podcass Miss Ilene has been listening to and I talk about the worst […] 7 Comments - Read what others are saying about this post... Related Posts:Make Your Podcast a “MUST HEAR”Is Opening Chit Chat Bad? – Spreaker and BTR – Nick Seuberling from Start Talking and Recording TodayAdding ID3 tags to your MediaWhich Media Host Blulbrry Vs Libsyn OverviewMr Media Bob Andelman RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

In today's podcast I'm playing with all sorts of tools . I recently purchased the Yamaha MG102C mixer and I really like it. It's very flexible, and comes in right under $100. I'm also playing with Radioboss software that allows me to mix in music, jingles, etc and broadcast LIVE to a service like listen2myradio.com. I'm also sharing new from iTunes, Spreaker, iHeartradio, and more.Because of My Podcast.. a New Co-Host [1:55]This week we reconnect with Wayne Henderson of mediavoiceovers.com shares how his podcast not only got him great sears a Green Bay Packers game, but it also introduced him to a person who is now his co-host of his new podcast about the television show under the dome. Check it out at http://underthedomeradio.com/Yamaha MG102c Mixer Review [5:51]One of the reasons I love the Audio Technica 2100 is its ability to grow with the podcaster. Other usb only microphones turn into a paperweight if you buy a mixer (i.e. blue snowball, blue yeti - usb only). I love Behringer mixers and they fit into most people's budgets. I saw the Yamaha MG102C mixer at Guitar Center which has four XLR inputs, and two of those have a built-in compressor, and "inserts" which makes adding additional effects like a noise gate super easy (you don't need inserts to add effects, but it is easier with them).With this in mind if you want to add effects via an insert jack, you have two. You also have additional channels if you want to grow (plug your phone into the mixer, your ipad, or other sound creating devices). The Behringer mixer I was using (Xenyx 802 ) is perfect for one or two people, but it doesn't have any inserts or compression (or an on/off button). If I later purchased something like a noise gate, I would plug my mic into the noise gate and the noise gate into the mixer.If you have the extra $40 and you are just starting out, this mixer is a great podcasting mixer and it's (as I write this) $99 at amazon.com The new model is the MG10iTunes Has One Billion Podcast Subscribers [17:22]When you opened iTunes this week you saw a banner stating that they now had one BILLION people subscribing to podcasts. Sometimes stats come in and out the ears without a lot of thought. I was teaching at a facility this week that probably had 18 rooms on the floor I was on. Each room had 30 people. That means there were 540 people on that floor if it was full. If we took all the people from iTunes who subscribe to podcasts and put them in that building it would be 1,851,858 stories tall.So not only are people listening to podcasts, they are subscribing to podcasts. Not sure how to subscribe? Check out www.learntosubscribe.comPodcast Spotlight Let's Reverse Obesity [21:09]I like to spotlight members of the SOP. This week we are spotlighting Let's Reverse Obesity. This is a great podcast filled with inspiring words of encouragement, frontline tactics, personal insights, and brutally honest stories. John is admittedly obese, and you are along for his journey as he shares his progress, and talks about great articles and stories that he has found on the web. Check it out at www.letsreverseobesity.comIHeartRadio App adds Talk, and Spreaker Holds the Key [24:37]iHeartradio which has an estimated 30 million registered members has added talk to their app and website. Spreaker has a way to submit your podcast to be listed on this app. According to an interview with a Spreaker executive on the Music Radio Creative podcast this is the "only way" to get into iHeart radio. In looking at the iheart.com site see plenty of podcasts in their talk section that are NOT listed on Spreaker (many of these people i.e. are already famous). None the less, spreaker is holding the door for us, and you can submit your podcast for inclusion. I have yet to read their terms of service, but I'm sure it's interesting.The bottom line is podcasting has another platform that gives it a chance to reach a larger audience. I believe in the future podcasting will be the "minor leagues" of media. For more information go to spreaker.comTools For Podcasters to be Broadcasters [31:20]You do NOT need to do this when you start a podcast. This is for the podcaster who wants to broadcast their show LIVE over the internet. It takes more setup time, and adds technical hoops that you must jump through.There are tools (free) that will allow people to steam your current (and past) back catalog. Site like podtrac, blubrry.com and libsyn.com all have players. You can design your own with a tool called the Wimpy Player. You can also cut and paste all the direct links to your audio and paste them into a text file and name it with something that ends in .m3u (not .txt). Then upload the text file and put a link to it.Lisen2MyRadio and SchoolofPodcasting.fmThis service starts at $5 a month. It doesn't limit how long you can broadcast, only the number of people who can listen simultaneously. You can see how many listeners you have (and where they came from, how long they listen) in your contr

Today we are focusing on creating engaging content that will help you grow your podcast audience. I discovered Erik K Johnson on the New Media Expo blog. I contacted him and he was nice enough to come on the show and discuss creating great content. Member Spotlight Win The Diet War [1:28] Dr. Nina Savelle-Rocklin […] 7 Comments - Read what others are saying about this post... Related Posts:Creating Great InterviewsIdentifying and Embracing Your DifferencesGaining Trust Through Podcasting – Saving Your VoiceEmbracing Your AudiencePodcasting Delivers High Quality Visitors RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Today we hear how mega star Jerry Seinfeld looks at his “job” of being a comedian. How life is great if you’re work is doing something you think is a gift. Jim Collison shares insights into an experiment he has been doing to grow his audience, as well as Google Analytics, Podcasting Live and Jim’s […] 4 Comments - Read what others are saying about this post... Related Posts:Mixlr Beta Feedback, Is Dave a Jerk, Moving From FeedburnerScaling Back Your ContentYour Motivation to Podcast – the Big WhyAndrew Zarian Podcasting as a CareerFive to Ten New Leads Per Episode RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

A brief summary of this episode

John Lee Dumas started his Entrepreneur on Fire podcast in June of 2012 (about a year ago). Fast forward and John now has a podcast that is in the top 5 of business podcasts in iTunes. He is making 18,000 a month, reaching HUNDRED of THOUSANDS of people each month in over 145 countries. He did it using the organizational tools and courage he learned in the Armed forces (he served 13 months in Iraq) and with passion that is infectious. He was consuming a large about of podcasts in the car, but he needed more content. What did he do? He filled his own void by creating the podcast he wanted to listen to. Your Podcasts Downloads Stats All In One Place - Stitcher News [3:00] Stitcher announced that they will "pinging" your media host. In a memo that was sent out they outlined the changes as follows: You should begin to see a change in your stats via your hosting provider dashboard when our iOS update is live in the App Store within the next few days. The magnitude of the change will vary based on the specific show but should be noticeable immediately via your hosting provider’s metrics dashboard. We are also updating the Stitcher Partner Portal to reflect this change. We will keep you posted on timing but anticipate seeing this new Download number included in you Stitcher metrics within the next few weeks. The old Downloads stat, which was measuring actual listens, will still be in the partner portal but relabeled “Listens” This means that we no longer have to login to (for example) Libsyn.com or Blubrry.com (two of the top media hosting companies) and then later also check into Stitcher. This will make is easier to quote numbers to potential sponsors. Congratulations Marcus Couch [7:21] If you are a regular listener of the School of Podcasting then you know Marcus Couch and I go way back to the early days of Podcasting with companies like Mevio, Juice Software, and iRiver recorders. Marcus is an SEO expert and a Wordpress Guru. He wanted to get more traction in the Wordpress World. His goal was to get on to the dashboard of every Wordpress user and this month he landed there. How? By doing what Marcus preaches - creating good content. He has his music show the Scene Zine, and recently became a co-host of Wordpress Plugins A to Z (one of my favorite podcasts). You an now read him on the official Wordpress Tavern blog. Congrats to Marcus. John Dumas of the Entrepreneur on Fire Podcast - Light Up the Sky! [9:02] John Dumas is the passionate podcaster behind the microphone on Entrepreneur On Fire. He is also the author of the Book Podcast Launch, and is now rolling out an inner circle mastermind group call Fire Nation Elite. In today's interview you will get inside the mind of John and see his commitment to his audience. You will see where his drive is to inspire his audience to take action. You will hear how he is building his audience through dedication, commitment, and a determination to build his audience (called "The Fire Nation") one person at a time. John shares what lessons he learned during his 13 months in IRAQ. "It's better to make a good decision now then make a great decision later." John spent $3,000 to hire a personal mentor (Jaime Tardy) and says if you don't have that much to invest in your podcast start up that you could check out master mind or online groups (I'm a big fan of some of the groups on Google+, LinkedIn). A One on one coach can be helpful because of the personalized approach. Mastermind groups (which you might find at meetup.com) may get you in contact with other people and become a networking opportunity. [23:55]Entrepreneur on Fire had 267,000 unique downloads in May of 2013 and June should go over 300,000. [25:25] My favorite part of the interview is when John goes to tell me some new news from Apple. He doesn't say, "This is something my audience doesn't even know yet." He doesn't say "This is something the fire nation isn't aware of." He says "I haven't even told fire nation," and to me it shows how John thinks of his audience as ONE person. John talks about the importance of having an "avatar" of your audience (picture your audience member), and then talk to that person. John asks the same questions to every guest on his show. This accomplishes two things. You know what's coming, and you never know what you're going to get (because each guest answers them differently). John has got some great guests like Seth Godin, Tim Ferriss on his show. How? He caught them when they had books available and were on publicity tours. [35:40]Industry Standard Podcast CPM Sponsors came to John when was seen in the top rankings of iTunes. According to John the industry standard is: $18 cpm (per thousand downloads) for a 15 second preroll at the beginning of your podcast. $25 cpm for a 60 second spot in the middle of your podcast. John in the second quarter of 2013 was getting 8,000 downloads per episode. This calculates to $300 per episode - per sponsor. John had two sponsors per show. This means

In the last week I've been interviewed and conducted interviews. One of those podcasts was Entrepreneur on Fire (iTunes)and the other was Urbanism Speakeasy (itunes)Podcast. In today's show I share tips and insights from both sides of the interview. Podcast Clip of the Week - Your Audience Is Excited When They Find Your Content [3:28] In episode 5 of the "My Digital Life with Rob Greenlee" podcast (website, iTunes), host Rob Greenlee (who has been on the show before), talks with Nicole Simon, Author, Social Media and Podcast Consultant at nicole-simon.eu from Berlin, Germany about the global aspects of podcasting. In the clip you hear how Nicole felt the first time she discovered podcasting. Member Spotlight - Cool People Podcast [5:23] If you're tired of hearing the same people being interviewed over and over, check out the Cool People Podcast hosted by Robert Chazz Chute. Rober has interviewed some "outside of the box" people. These include: a judge at a marijuana competition actors authors an erotica author who was a judge feminist porn they talk drugs in America, Middle East politics, if your a cool person you might like it. Check it out at coolpeoplepodcast.com (itunes). Tips for Doing a Podcast Interview - Being the Host [9:42] I was Entrepreneur on Fire podcast with John Lee Dumas. John does a DAILY podcast. That is a lot of work. These are all interviews. That is a TON of work. With this in mind, John needs to run an efficient ship, and when I was asked to be on his show I was really impressed with his work flow. John invited me to be on his show two months in advance for a show that will air one month after it was recorded. By inviting people months in advance, you have a smaller chance of people being "booked." John's Invitation Was Straight and To the Point John's invitation was short, respectful, explained what his podcast was, explained why I was a good fit for the show. It also explained the "tone" of the show (it's all about inspirational stories). It provided statistics of his audience (about 225,000 downloads a month), and provided information to show John as a credible source. John also let me know how long the interview was, so John Sent Me a List of Some of the Questions that He Would be Using By sending me the questions ahead of time it let me be prepared so the interview had great content. It turns out these were not ALL the questions, but it gave me an idea of what type of content fits his podcast. I previously worried that providing the questions ahead of time would leave me with an over prepared guest who had memorized their answers. I have changed my mind. Provide some of the questions ahead of time. This leaves you room for an honest conversation later during the interview. After all, you don't want the interview to be ruined because you guest is somewhat slow on their feet. For some people this is a nerve wracking situation, and allowing them to be prepared is going to result in better content. Automate the Scheduling Process If you want to take some of the hassle of scheduling interviews, there are services that allow potential guests to pick the time that suits them best (again stress the time zone you are in so they know ahead of time). Some examples of these include: Vcita.com timetrade.com John uses meetme.so to automate his schedule (I use Vcita (affiliate link)- which has a Wordpress Plugin). While you can send requests and such via Google Calendar, this tool really takes the headaches out of the scheduling piece. Send A Reminder If you're scheduling months in advance, there is that chance that your guest forgot to put it on their calendar. John's system automatically reminded me, and John sent a personal email making sure we are still on (very cool). IN that reminder, be sure to touch base on the time zone that you are using for the interview. Most scheduling systems have this automated. Times Zones Will Come Back To Haunt You When you are setting up the interview time, times zones can come back to haunt you. Be sure to let your guest know what time - and time zone - the interview will be . Provide Multiple Ways to Contact You In the future when I do Interviews I'm going to provide my phone number. This way if someone is going to be late they can tell me). If all they have is email, they may not be able to get to a computer to say "I'm going to be late" (not everyone has a smart phone). Ask the Guest For Clearance When you setup the interview, before you hit record establish anything the guest does NOT want to talk about. This avoids editing out segments later. Then either do it at the end of the interview (for a verbal version), or have some sort of form for them to sign that states you have the rights to use this content in any fashion you so choose. This will also be the time when you establish if your podcast is explicit or not (do people use "naughty" words). Edit With Your Audience In Mind As you can't see your guest (I turn off my video when recording to lesson the

A brief summary of this episode

A brief summary of this episode

A brief summary of this episode

Today we have some great podcast success stories. If you are looking to start a podcast, click the join now button and join the School of Podcasting - you're audience awaits. Because of My Podcast I Had No Problem Getting a Book Deal [3:30] In our podcast success story we hear from heather of the Craft Lit podcast. She combines niches of knitting with literature. She later "spun off" a "just books" option for those who loved the literature but weren't too keen on the knitting part. As a teacher, Heather loved the ability to enhance people's understanding of literature and help create a community that was talking about great books. Later she took the relationship she created with her audience and offered premium content for those looking for more literature information. She also easily found a publisher for her book What Would Madame Defarge Knit? This is a great story of embracing a niche, listening to your audience, and moving them with your content. In her case she is helping people understand the books, giving insights, facilitating discussions, and enhancing the overall consumption of literature. You can find her at: CraftLit.com - Just the Books • Knitting Blog: MamaOKnits.com• What Would Madame Defarge Knit? Books 1&2 Available now: WWMDfK.com Harnessing the Power of Influence with Award Winning Podcaster Daniel J. Lewis [20:15] Today we hear part one of my interview with Daniel J. Lewis of the Audacity to podcast. In today's interview you will learn where Daniel grew up, and how his early hobbies turned into his day job. Daniel is a very talented designer and does web design, as well as presentation designs. Daniel decided to start podcasting after he realized that he had something to say. The podcasters he was listening to were using skype and other tools that Daniel had worked with, and he thought, "I could do that." He started out by writing out the entire podcast, but quit doing that after the first 9 episode as it just took forever to produce a show. He still does the Ramen Noodle Clean Comedy Podcast, the Audacity to Podcast and the Once Podcast. You can find them all at www.noodle.mx He recently released his first wordpress plugin that makes it super easy to add icons for sharing and subscribing to your podcast. You can find it at subscribeandshare.com Winning a Podcast AwardIn the interview Daniel explains the steps he took to rally his audience into nominating (and eventually wining) a podcast award in the "Technology" category. By directing his audience through specific steps, Daniel was able to sharpen their effectiveness and maximize their potential. Daniel did this via video that showed them exactly what to do, and reminded them regularly to help out and vote. He then promoted across all of the podcasts. His Ramen Noodle podcast was the ONLY clean podcast in the category. By doing this he avoided being disqualified by being nominated in too many categories. Through his networking efforts he was able to have other podcasters tell their audience to vote for Daniel. Connecting With Your Audience Daniels says to be in those network where it makes sense. If you can be on a site like facebook or twitter and be able to engage your audience on that platform then be there. If you can't do it well, don't do it. Different audiences will engage in different ways. Delivering Great Content Daniel purposely makes an effort to NOT turn his podcast into a giant commercial for his services. Subscribe and Follow Podcast [44:47]Daniel explains what inspired him to build his first plugin as well as all the features of the subscribe and share wordpress plugin. Mentioned in this Episode Nick Seuberling of Start Talking and Recording Today CraftLit.com - Just the Books Knitting Blog: MamaOKnits.com What Would Madame Defarge Knit? Books 1&2 Available now: WWMDfK.com subscribe and share wordpress plugin Ramen Noodle Clean Comedy Audacity to Podcast Once Podcast