
School of Podcasting: Expert Tips for Launching and Growing Your Podcast
997 episodes — Page 14 of 20

Ep 391George Hrab Takes Advantage of Every Opportunity Podcasting Provides
Today we interview George Hrab as he looks back of seven years of podcasting as he started out wanting to make his friends laugh, and ended up touring the world. Because of my Podcast [1:26] James Neuman of the Human Perfofmance Tools (www.humanperformancetools.com )podcast was asked to do a presentation about using podcasting at a conference […] 1 Comment - Read what others are saying about this post... Related Posts:Producing Your Podcast From Segments with George HrabTroubleshooting Your iTunes Podcast ListingPodcast Listener LoyaltyNever Podcast on 4 Hours SleepTaking Your Podcast Portable RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 390iHeart Radio Stats – Mignon Fogarty “Grammar Girl” and 2014 Predictions
Today we talk about some updates to the spreaker platform where you can now see how many people are listening on iHeart radio. We also hear from Mignon Fogarty who has appeared on Oprah and the Today to talk about grammar. Because of My Podcast… [1:20] Rem from the Sci-Fi Movie Podcast has this to […] 9 Comments - Read what others are saying about this post... Related Posts:Evergreen Content Help Build You AudienceGrowing Your Audience From 100s to 1000sGeorge Hrab Takes Advantage of Every Opportunity Podcasting ProvidesJason Hartman Attributes 10 Million in Sales to His PodcastThe Perfect Podcast Launch? – Podcast Chat – Say Thank You! RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 389The Podcast Success Formula – Names Not Numbers
I’m back from New Media Expo. It was a blast and I’m sure I will be talking more about it in the future. I liked the opening key note, but for me it was the next session that really hit home with me. It was by one of my favorite people Michael Hyatt. He has […] 4 Comments - Read what others are saying about this post... Related Posts:Bloggers Would You Spend $50 to Grow Your Audience by 20%?Looking Forward to Checking Podcast Statistic Projections Against RealityDonationsConvention Tips – Personal Podcast Promotion – Podcast Equipment QuestionsMaking Your Podcast Better RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 388Best Podcast Ever
Today I asked my audience to share what was their FAVORITE podcast. They could only pick ONE. Thanks to everyone who contributed. Here is a PDF of the show notes for you to download and share. Speaking of sharing. If you would like to send a tweet about this episode you can do so below […] 10 Comments - Read what others are saying about this post... RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 387Preparing Your Guests – Removing the Noise From Your Life and Podcast
Today we have we some great tips about getting your guest ready to appear on your show, we have a quick podcast promotion tip, we hear what stitcher.com is doing good, and what Spreaker.com is doing very, very, bad (reminds of the days of Podshow), and I talk about getting ready for 2014. Spreaker.com Hijacking […] 2 Comments - Read what others are saying about this post... Related Posts:Getting Your Podcast Media Right – Removing Noise From Your PodcastPreparing to Use SkypeTaking Action Against The Trolls – Podcasting Resources – Podcasting Saved Their MarriageBattling Computer Fan NoiseTime Shift the Gold RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 386What Does HOLY COW! Sound Like? – The Proper Podcast Launch Speed – Repost
Today we hear about a great podcast success story where Dustin Hartzler is now working for WordPress (Automcatic), John Lee Dumas of Entrepreneur on Fire explains how being in Time magazine was an honor, but didn’t move the needle as much as being on Pat Fynn’s Smart Passive Income, we hear an actual “HOW COW” […] Be the first to comment... Related Posts:What Do I Podcast About?Cutting Your Editing Time by 70%How Much Media Hosting Do I NeedPreparing Your Guests – Removing the Noise From Your Life and Podcast RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 385Andrew Zarian Podcasting as a Career
Andrew Zarian started podcasting in 2009. Today he shares his story and his insights on how he great the Guys From Queens Network from a hobby (“My first podcast was awful”) into a his full time job. The interview is around 50 minutes long and in it you will learn. You have to focus on […] 1 Comment - Read what others are saying about this post... Related Posts:From Picking Produce to Picking a CareerEngaging Content With Podcast Talent Coach Erik K JohnsonPodcasting Year in ReviewPodcast Success: One Thing Leads To Another – Premium Podcast Tools – Auphonic Web Based Audio ToolConvention Tips – Personal Podcast Promotion – Podcast Equipment Questions RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 384What Is Your Absolute Favorite Podcast?
Today I ask a very hard question: What is your favorite podcast. If you could only choose ONE. What would it be, and why. We hear how companies are getting more leads from their podcast (good, solid leads), and we get some updates from Stitcher, Mixlr, music licensing and more. Because of My Podcast We […] 5 Comments - Read what others are saying about this post... Related Posts:File ManagementPodcast Promototion: Is Your Cart Before the Horse?The Last 5 in 5You Can’t Please EverybodyFlipping the Podcast Promotion Switch RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 383Podcasting Boosts Influence and Community
Today I share some insights into how the “podcasters” community is now being able to show social proof (300 members in the Google+ group alone) and influence (Soundation is looking at implementing a solution with their software for podcasters). We also get to hear a new lavalier microphone, and get a last five in five. […] 3 Comments - Read what others are saying about this post... Related Posts:Podcasting Boosts Business – with Connie and SheilaA Strategy For Building Your Podcast AudienceGet More Traffic to Your Podcast with SEO Expert Marcus CouchTroubleshooting Your iTunes Podcast ListingElectrovoice RE320 Microphone Vs Sure SM58 RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 382How Many Downloads Do Podcasters Average?
Today we hear how a podcast listener got a job, how Skype’s API is sticking around, that TV is looking for talent in podcasts, we also answer the question, “How many downloads did podcasters download in September 2013, we also listen to the top five podcast in iTunes to see what lessons we can learn. […] 11 Comments - Read what others are saying about this post... Related Posts:Feedburner Says My Feed is Too BigBuilding a Podcast NetworkPassion Lessons From Seinfeld – Podcast Evangelism with Jim CollisonPricless Podcast Success – 192 Million Downloads A Week – Linking Your Podcast to iTunesCutting Your Editing Time by 70% RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 381Who Wants a Successful Business Podcast?
Today we are talking business podcasting, the cons of free hosting (again), as well as podcast success stories, a last five in five, and we answer your podcast questions. Please vote for the School of Podcasting at the Podcast Awards Can You Ask For Too Much From Your Audience [1:00] I recently appeared on episode 20 […] 3 Comments - Read what others are saying about this post... Related Posts:Podcasting Boosts Business – with Connie and SheilaLooking Deeper Into Podcast PromotionCreating an Elevator Pitch for the ExpoProducing More Podcast Episodes in Less TimePodcasting For Free- Good Idea? RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 380You Have Something To Say – ATR2100 Shock Mount – Lessons From Podcast Awards
Do you have something to say? I bet you do. All you need is the courage to podcast and once I show you how easy it is, you will be ready go. I found a cool piece of gear for people using the Audio Technica 2100 microphone (a shockmount / pop filter). We get you […] 6 Comments - Read what others are saying about this post... Related Posts:My Co-Host is a JerkIs the Heil PR40 Microphone Really That Good?Podcast Equipment RecommendationsYour Motivation to Podcast – the Big WhyPodcasting Can Boost Your Business – I’ve Got Proof RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 379The Perfect Podcast Launch? – Podcast Chat – Say Thank You!
In episode 379 we have a quick podcast success story, we talk about launching your podcast (and why it doesn’t have to be perfect), we hear about using MagicJack as a podcast voicemail system. We talk about what to expect when asking your audience to chime in on something. We also talk about having an […] 2 Comments - Read what others are saying about this post... Related Posts:Live Podcasting Pros and ConsGroup ChatScaling Back Your ContentChatWing Questions, Understanding Media Hosting,Your First Podcast Always Stinks RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 378Gaining Trust Through Podcasting – Saving Your Voice
In today’s show (episode 378) we explain how podcasting does boost your influence to get your message out and/or grow your business by building trust. For the experienced podcast we have tips saving your voice. We also talk about Skype software issues, the podcast patent troll, and how long should your podcast be? Because of […] 3 Comments - Read what others are saying about this post... Related Posts:Affordable Podcast Consulting – 22 Cents an HourThe EASY Way to Record A Skype CallYou Don’t Need a “DJ” Voice To PodcastThe Bad Side of PodcastingI’ve Got To Be Me – Tales From The Expo 2 RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 377Joan Stewart the Queen of Free Publicity – Why Experts Can Save Your Sanity
Today we get tons of free insights into get publicity for your podcast, getting on radio, and using Experts to mentor you in your podcast journey. Because of HIS podcast, I chose John Overall to tweak my WordPress [2:10] This week John Overall of wppro.ca came the the rescue when the WP Super Cache plugin […] 8 Comments - Read what others are saying about this post... Related Posts:Growing Your Podcast Audience By Getting on RadioMarketing 101 With Allen Stewart of the Marketer’s PodcastIf Content is King, What is Queen?Audio Technica 20/20 – and The iRiver T30 Fooled MeIs Content Really King? RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 376New And Noteworthy in Three Days – Free Royalty Free Music
Today we cover multiple topics. I’ve added timelines so you can jump to the section you want. We hear about podcasters who are getting nominated, be recognized as noteworthy, we mention the podcast awards, and answer you podcasting questions. New and Noteworthy in Three Days [1:55] John Parker had dabbled in internet radio stations, but […] 4 Comments - Read what others are saying about this post... Related Posts:“Free” Holiday Production Music For Your PodcastFinding Music For Your PodcastAffordable WordPress HostingFree Podcast Production MusicI’ve Got My Podcast Idea – Now What? RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 375Podcast Tools Shootout – Stitcher Continues to Grow
Podcast News Alex Baldwin to start new talk show on tv and is podfading his “Here’s the Thing” podcast. According to the Hollywood Reporter, “Sources say Baldwin was keen to continue the program; the issue was securing the funding.” I find it weird that a millionaire actor doesn’t have the funding for continuing a […] 2 Comments - Read what others are saying about this post... Related Posts:Podcast Promotion The Biblical WayGet to Know StitcherPreparing Your Guests – Removing the Noise From Your Life and PodcastPodcasting Statistics From Todd Cochran – Stitchers NewsMy Co-Host is a Jerk RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 374Identifying and Embracing Your Differences
Today we talk about having a difference of opinion, different podcasts can keep things fresh. This can be used in choosing a co-host, and you can also see that even if another podcaster is doing a show on the subject you’ve chosen to podcast about, you are both individuals and you will bring your own […] 2 Comments - Read what others are saying about this post... Related Posts:Embracing Your AudienceRecord Your Interviews in StereoEmbracing the Sight Impaired Audience108 Benefiting From Podcamps and ExposI’ve Got My Podcast Idea – Now What? RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 373Jason Hartman Attributes 10 Million in Sales to His Podcast
Today we hear from Jason Hartman about how podcasting has had a HUGE effect on his business. You will hear his workflow that allows him to produce 16 different podcasts. We also share some insights into having your podcast on iheartradio (it’s not all good) and I explain why you need to keep your wordpress […] 3 Comments - Read what others are saying about this post... Related Posts:Podcasting Is Super Hot in 2013You Have Something To Say – ATR2100 Shock Mount – Lessons From Podcast AwardsJoel Osteen Serving 5 Million Podcasts A MONTHIf You Have To Spell it – You can smell it..Pricless Podcast Success – 192 Million Downloads A Week – Linking Your Podcast to iTunes RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 372Blog Talk Radio Killer – Mommycast Interview
In this episode we hear about a podcaster who is interviewing his basketball heroes, I have a tool to allow you to take live phone calls, and we have an interview with Paul Vogelzang of the Mommycast who back in 2004 received a six figure sponsorship deal for their Mommycast podcast. Because of My Podcast – […]4 Comments - Read what others are saying about this post...Related Posts:Identifying and Embracing Your DifferencesHis Podcast Brought Him a SponsorMy Co-Host is a JerkTime Shift the GoldMy Definition of Bad Audio QualityRSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 371Seismic Audio Slider Mixers Reviewed – Fair Use Revisited
Today I share my thoughts on the Seismic Audio Mixer line, and we talk about last week’s episode when Dave slipped in some unlicensed music (SHAME ON ME). We also hear how everyone who records directly into their computer will lose an episode (story courtesy of Marc Maron – so even if you’re podcast is […] 2 Comments - Read what others are saying about this post... Related Posts:Seismic Audio Slider 4 & 7 InvestigationBlog Talk Radio Killer – Mommycast Interview -The Importance of Test ShowsIdentifying and Embracing Your DifferencesHey DJ – Get To The Point! RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 370The Podcaster Attitude – Your Biggest Tool For Success
Today I am looking at the mental skills that you use in podcasting. I takes focus, dedication, patience, and passion. I discuss how losing focus can steal you passion, and destroy your attitude. Because of Podcasting… I got a Job [1:30] I spoke about this on the Power of Podcasting podcast (which is no “podfaded” […] 5 Comments - Read what others are saying about this post... Related Posts:Follow Conversations on TwitterA Strategy For Building Your Podcast AudienceFree MP3 Tool – Focus on RecordingYou Can’t Please Everybody2008 Podcasting Likes and Dislikes RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 369My Podcast Workflow, Podcast Artwork Slicer Reviewed
In today’s episode we hear about a suspenseful event taking place as the studio as Dave is forced to do his show without any notes. His computer will not reboot. We also hear about how he assembles a podcast, and his opinion after playing with Podcast Artwork Slicer for an hour or so. Podcasts Out […]The post My Podcast Workflow, Podcast Artwork Slicer Reviewed appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson. 2 Comments - Read what others are saying about this post... Related Posts:Aphex Project Channel Review – The Warmth of CommunityBlubrry PowerPress ReviewedRecord Your Interviews in StereoZoom H2 Reviewed and Back To School SpecialThe Importance of Test Shows RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 368Aphex Project Channel Review – The Warmth of Community
Today we talk about the freedom that podcasting provides, we hear about a pothole with Microsoft Word we should avoid, we hear the wonderful tones produced by the Aphex Project Channel, a resource for $10 Podcast Album Artwork, and we talk about the joy of community. Because of my Podcast… I Get to Share What […]The post Aphex Project Channel Review – The Warmth of Community appeared first on School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave Jackson. 6 Comments - Read what others are saying about this post... Related Posts:Expo Toy Roundup Part IPowerPress Channel CastingTaking Your Podcast PortableSpending Your Tax ReturnA Strategy For Building Your Podcast Audience RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 367Podcast Media Kits
In today’s show we talk about podcast media kits. How to make one, what tools to use, and what to do if you’re number s are on the low side. We hear about a free software horror story, we hear what five podcass Miss Ilene has been listening to and I talk about the worst […] 7 Comments - Read what others are saying about this post... Related Posts:Make Your Podcast a “MUST HEAR”Is Opening Chit Chat Bad? – Spreaker and BTR – Nick Seuberling from Start Talking and Recording TodayAdding ID3 tags to your MediaWhich Media Host Blulbrry Vs Libsyn OverviewMr Media Bob Andelman RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 366Yamaha MG102C Mixer Reviewed – Broadcasting (not podcasting) Tools
In today's podcast I'm playing with all sorts of tools . I recently purchased the Yamaha MG102C mixer and I really like it. It's very flexible, and comes in right under $100. I'm also playing with Radioboss software that allows me to mix in music, jingles, etc and broadcast LIVE to a service like listen2myradio.com. I'm also sharing new from iTunes, Spreaker, iHeartradio, and more.Because of My Podcast.. a New Co-Host [1:55]This week we reconnect with Wayne Henderson of mediavoiceovers.com shares how his podcast not only got him great sears a Green Bay Packers game, but it also introduced him to a person who is now his co-host of his new podcast about the television show under the dome. Check it out at http://underthedomeradio.com/Yamaha MG102c Mixer Review [5:51]One of the reasons I love the Audio Technica 2100 is its ability to grow with the podcaster. Other usb only microphones turn into a paperweight if you buy a mixer (i.e. blue snowball, blue yeti - usb only). I love Behringer mixers and they fit into most people's budgets. I saw the Yamaha MG102C mixer at Guitar Center which has four XLR inputs, and two of those have a built-in compressor, and "inserts" which makes adding additional effects like a noise gate super easy (you don't need inserts to add effects, but it is easier with them).With this in mind if you want to add effects via an insert jack, you have two. You also have additional channels if you want to grow (plug your phone into the mixer, your ipad, or other sound creating devices). The Behringer mixer I was using (Xenyx 802 ) is perfect for one or two people, but it doesn't have any inserts or compression (or an on/off button). If I later purchased something like a noise gate, I would plug my mic into the noise gate and the noise gate into the mixer.If you have the extra $40 and you are just starting out, this mixer is a great podcasting mixer and it's (as I write this) $99 at amazon.com The new model is the MG10iTunes Has One Billion Podcast Subscribers [17:22]When you opened iTunes this week you saw a banner stating that they now had one BILLION people subscribing to podcasts. Sometimes stats come in and out the ears without a lot of thought. I was teaching at a facility this week that probably had 18 rooms on the floor I was on. Each room had 30 people. That means there were 540 people on that floor if it was full. If we took all the people from iTunes who subscribe to podcasts and put them in that building it would be 1,851,858 stories tall.So not only are people listening to podcasts, they are subscribing to podcasts. Not sure how to subscribe? Check out www.learntosubscribe.comPodcast Spotlight Let's Reverse Obesity [21:09]I like to spotlight members of the SOP. This week we are spotlighting Let's Reverse Obesity. This is a great podcast filled with inspiring words of encouragement, frontline tactics, personal insights, and brutally honest stories. John is admittedly obese, and you are along for his journey as he shares his progress, and talks about great articles and stories that he has found on the web. Check it out at www.letsreverseobesity.comIHeartRadio App adds Talk, and Spreaker Holds the Key [24:37]iHeartradio which has an estimated 30 million registered members has added talk to their app and website. Spreaker has a way to submit your podcast to be listed on this app. According to an interview with a Spreaker executive on the Music Radio Creative podcast this is the "only way" to get into iHeart radio. In looking at the iheart.com site see plenty of podcasts in their talk section that are NOT listed on Spreaker (many of these people i.e. are already famous). None the less, spreaker is holding the door for us, and you can submit your podcast for inclusion. I have yet to read their terms of service, but I'm sure it's interesting.The bottom line is podcasting has another platform that gives it a chance to reach a larger audience. I believe in the future podcasting will be the "minor leagues" of media. For more information go to spreaker.comTools For Podcasters to be Broadcasters [31:20]You do NOT need to do this when you start a podcast. This is for the podcaster who wants to broadcast their show LIVE over the internet. It takes more setup time, and adds technical hoops that you must jump through.There are tools (free) that will allow people to steam your current (and past) back catalog. Site like podtrac, blubrry.com and libsyn.com all have players. You can design your own with a tool called the Wimpy Player. You can also cut and paste all the direct links to your audio and paste them into a text file and name it with something that ends in .m3u (not .txt). Then upload the text file and put a link to it.Lisen2MyRadio and SchoolofPodcasting.fmThis service starts at $5 a month. It doesn't limit how long you can broadcast, only the number of people who can listen simultaneously. You can see how many listeners you have (and where they came from, how long they listen) in your contr

Ep 365Engaging Content With Podcast Talent Coach Erik K Johnson
Today we are focusing on creating engaging content that will help you grow your podcast audience. I discovered Erik K Johnson on the New Media Expo blog. I contacted him and he was nice enough to come on the show and discuss creating great content. Member Spotlight Win The Diet War [1:28] Dr. Nina Savelle-Rocklin […] 7 Comments - Read what others are saying about this post... Related Posts:Creating Great InterviewsIdentifying and Embracing Your DifferencesGaining Trust Through Podcasting – Saving Your VoiceEmbracing Your AudiencePodcasting Delivers High Quality Visitors RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 364Passion Lessons From Seinfeld – Podcast Evangelism with Jim Collison
Today we hear how mega star Jerry Seinfeld looks at his “job” of being a comedian. How life is great if you’re work is doing something you think is a gift. Jim Collison shares insights into an experiment he has been doing to grow his audience, as well as Google Analytics, Podcasting Live and Jim’s […] 4 Comments - Read what others are saying about this post... Related Posts:Mixlr Beta Feedback, Is Dave a Jerk, Moving From FeedburnerScaling Back Your ContentYour Motivation to Podcast – the Big WhyAndrew Zarian Podcasting as a CareerFive to Ten New Leads Per Episode RSS Feed Powered by MaxBlogPress Bring My Blog Visitors Back

Ep 363A Strategy For Building Your Podcast Audience
A brief summary of this episode

Ep 362How John Lee Dumas Earns $18,000 a Month with His Podcast
John Lee Dumas started his Entrepreneur on Fire podcast in June of 2012 (about a year ago). Fast forward and John now has a podcast that is in the top 5 of business podcasts in iTunes. He is making 18,000 a month, reaching HUNDRED of THOUSANDS of people each month in over 145 countries. He did it using the organizational tools and courage he learned in the Armed forces (he served 13 months in Iraq) and with passion that is infectious. He was consuming a large about of podcasts in the car, but he needed more content. What did he do? He filled his own void by creating the podcast he wanted to listen to. Your Podcasts Downloads Stats All In One Place - Stitcher News [3:00] Stitcher announced that they will "pinging" your media host. In a memo that was sent out they outlined the changes as follows: You should begin to see a change in your stats via your hosting provider dashboard when our iOS update is live in the App Store within the next few days. The magnitude of the change will vary based on the specific show but should be noticeable immediately via your hosting provider’s metrics dashboard. We are also updating the Stitcher Partner Portal to reflect this change. We will keep you posted on timing but anticipate seeing this new Download number included in you Stitcher metrics within the next few weeks. The old Downloads stat, which was measuring actual listens, will still be in the partner portal but relabeled “Listens” This means that we no longer have to login to (for example) Libsyn.com or Blubrry.com (two of the top media hosting companies) and then later also check into Stitcher. This will make is easier to quote numbers to potential sponsors. Congratulations Marcus Couch [7:21] If you are a regular listener of the School of Podcasting then you know Marcus Couch and I go way back to the early days of Podcasting with companies like Mevio, Juice Software, and iRiver recorders. Marcus is an SEO expert and a Wordpress Guru. He wanted to get more traction in the Wordpress World. His goal was to get on to the dashboard of every Wordpress user and this month he landed there. How? By doing what Marcus preaches - creating good content. He has his music show the Scene Zine, and recently became a co-host of Wordpress Plugins A to Z (one of my favorite podcasts). You an now read him on the official Wordpress Tavern blog. Congrats to Marcus. John Dumas of the Entrepreneur on Fire Podcast - Light Up the Sky! [9:02] John Dumas is the passionate podcaster behind the microphone on Entrepreneur On Fire. He is also the author of the Book Podcast Launch, and is now rolling out an inner circle mastermind group call Fire Nation Elite. In today's interview you will get inside the mind of John and see his commitment to his audience. You will see where his drive is to inspire his audience to take action. You will hear how he is building his audience through dedication, commitment, and a determination to build his audience (called "The Fire Nation") one person at a time. John shares what lessons he learned during his 13 months in IRAQ. "It's better to make a good decision now then make a great decision later." John spent $3,000 to hire a personal mentor (Jaime Tardy) and says if you don't have that much to invest in your podcast start up that you could check out master mind or online groups (I'm a big fan of some of the groups on Google+, LinkedIn). A One on one coach can be helpful because of the personalized approach. Mastermind groups (which you might find at meetup.com) may get you in contact with other people and become a networking opportunity. [23:55]Entrepreneur on Fire had 267,000 unique downloads in May of 2013 and June should go over 300,000. [25:25] My favorite part of the interview is when John goes to tell me some new news from Apple. He doesn't say, "This is something my audience doesn't even know yet." He doesn't say "This is something the fire nation isn't aware of." He says "I haven't even told fire nation," and to me it shows how John thinks of his audience as ONE person. John talks about the importance of having an "avatar" of your audience (picture your audience member), and then talk to that person. John asks the same questions to every guest on his show. This accomplishes two things. You know what's coming, and you never know what you're going to get (because each guest answers them differently). John has got some great guests like Seth Godin, Tim Ferriss on his show. How? He caught them when they had books available and were on publicity tours. [35:40]Industry Standard Podcast CPM Sponsors came to John when was seen in the top rankings of iTunes. According to John the industry standard is: $18 cpm (per thousand downloads) for a 15 second preroll at the beginning of your podcast. $25 cpm for a 60 second spot in the middle of your podcast. John in the second quarter of 2013 was getting 8,000 downloads per episode. This calculates to $300 per episode - per sponsor. John had two sponsors per show. This means

Ep 361Scheduling Smooth Podcast Interviews
In the last week I've been interviewed and conducted interviews. One of those podcasts was Entrepreneur on Fire (iTunes)and the other was Urbanism Speakeasy (itunes)Podcast. In today's show I share tips and insights from both sides of the interview. Podcast Clip of the Week - Your Audience Is Excited When They Find Your Content [3:28] In episode 5 of the "My Digital Life with Rob Greenlee" podcast (website, iTunes), host Rob Greenlee (who has been on the show before), talks with Nicole Simon, Author, Social Media and Podcast Consultant at nicole-simon.eu from Berlin, Germany about the global aspects of podcasting. In the clip you hear how Nicole felt the first time she discovered podcasting. Member Spotlight - Cool People Podcast [5:23] If you're tired of hearing the same people being interviewed over and over, check out the Cool People Podcast hosted by Robert Chazz Chute. Rober has interviewed some "outside of the box" people. These include: a judge at a marijuana competition actors authors an erotica author who was a judge feminist porn they talk drugs in America, Middle East politics, if your a cool person you might like it. Check it out at coolpeoplepodcast.com (itunes). Tips for Doing a Podcast Interview - Being the Host [9:42] I was Entrepreneur on Fire podcast with John Lee Dumas. John does a DAILY podcast. That is a lot of work. These are all interviews. That is a TON of work. With this in mind, John needs to run an efficient ship, and when I was asked to be on his show I was really impressed with his work flow. John invited me to be on his show two months in advance for a show that will air one month after it was recorded. By inviting people months in advance, you have a smaller chance of people being "booked." John's Invitation Was Straight and To the Point John's invitation was short, respectful, explained what his podcast was, explained why I was a good fit for the show. It also explained the "tone" of the show (it's all about inspirational stories). It provided statistics of his audience (about 225,000 downloads a month), and provided information to show John as a credible source. John also let me know how long the interview was, so John Sent Me a List of Some of the Questions that He Would be Using By sending me the questions ahead of time it let me be prepared so the interview had great content. It turns out these were not ALL the questions, but it gave me an idea of what type of content fits his podcast. I previously worried that providing the questions ahead of time would leave me with an over prepared guest who had memorized their answers. I have changed my mind. Provide some of the questions ahead of time. This leaves you room for an honest conversation later during the interview. After all, you don't want the interview to be ruined because you guest is somewhat slow on their feet. For some people this is a nerve wracking situation, and allowing them to be prepared is going to result in better content. Automate the Scheduling Process If you want to take some of the hassle of scheduling interviews, there are services that allow potential guests to pick the time that suits them best (again stress the time zone you are in so they know ahead of time). Some examples of these include: Vcita.com timetrade.com John uses meetme.so to automate his schedule (I use Vcita (affiliate link)- which has a Wordpress Plugin). While you can send requests and such via Google Calendar, this tool really takes the headaches out of the scheduling piece. Send A Reminder If you're scheduling months in advance, there is that chance that your guest forgot to put it on their calendar. John's system automatically reminded me, and John sent a personal email making sure we are still on (very cool). IN that reminder, be sure to touch base on the time zone that you are using for the interview. Most scheduling systems have this automated. Times Zones Will Come Back To Haunt You When you are setting up the interview time, times zones can come back to haunt you. Be sure to let your guest know what time - and time zone - the interview will be . Provide Multiple Ways to Contact You In the future when I do Interviews I'm going to provide my phone number. This way if someone is going to be late they can tell me). If all they have is email, they may not be able to get to a computer to say "I'm going to be late" (not everyone has a smart phone). Ask the Guest For Clearance When you setup the interview, before you hit record establish anything the guest does NOT want to talk about. This avoids editing out segments later. Then either do it at the end of the interview (for a verbal version), or have some sort of form for them to sign that states you have the rights to use this content in any fashion you so choose. This will also be the time when you establish if your podcast is explicit or not (do people use "naughty" words). Edit With Your Audience In Mind As you can't see your guest (I turn off my video when recording to lesson the

Ep 360Podcasting Delivers High Quality Visitors
A brief summary of this episode

Ep 359Podcasting Without Using Wordpress
A brief summary of this episode

Ep 358Starting Your Own Podcast Network
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Ep 357Creating an Award Winning Podcast
Today we have some great podcast success stories. If you are looking to start a podcast, click the join now button and join the School of Podcasting - you're audience awaits. Because of My Podcast I Had No Problem Getting a Book Deal [3:30] In our podcast success story we hear from heather of the Craft Lit podcast. She combines niches of knitting with literature. She later "spun off" a "just books" option for those who loved the literature but weren't too keen on the knitting part. As a teacher, Heather loved the ability to enhance people's understanding of literature and help create a community that was talking about great books. Later she took the relationship she created with her audience and offered premium content for those looking for more literature information. She also easily found a publisher for her book What Would Madame Defarge Knit? This is a great story of embracing a niche, listening to your audience, and moving them with your content. In her case she is helping people understand the books, giving insights, facilitating discussions, and enhancing the overall consumption of literature. You can find her at: CraftLit.com - Just the Books • Knitting Blog: MamaOKnits.com• What Would Madame Defarge Knit? Books 1&2 Available now: WWMDfK.com Harnessing the Power of Influence with Award Winning Podcaster Daniel J. Lewis [20:15] Today we hear part one of my interview with Daniel J. Lewis of the Audacity to podcast. In today's interview you will learn where Daniel grew up, and how his early hobbies turned into his day job. Daniel is a very talented designer and does web design, as well as presentation designs. Daniel decided to start podcasting after he realized that he had something to say. The podcasters he was listening to were using skype and other tools that Daniel had worked with, and he thought, "I could do that." He started out by writing out the entire podcast, but quit doing that after the first 9 episode as it just took forever to produce a show. He still does the Ramen Noodle Clean Comedy Podcast, the Audacity to Podcast and the Once Podcast. You can find them all at www.noodle.mx He recently released his first wordpress plugin that makes it super easy to add icons for sharing and subscribing to your podcast. You can find it at subscribeandshare.com Winning a Podcast AwardIn the interview Daniel explains the steps he took to rally his audience into nominating (and eventually wining) a podcast award in the "Technology" category. By directing his audience through specific steps, Daniel was able to sharpen their effectiveness and maximize their potential. Daniel did this via video that showed them exactly what to do, and reminded them regularly to help out and vote. He then promoted across all of the podcasts. His Ramen Noodle podcast was the ONLY clean podcast in the category. By doing this he avoided being disqualified by being nominated in too many categories. Through his networking efforts he was able to have other podcasters tell their audience to vote for Daniel. Connecting With Your Audience Daniels says to be in those network where it makes sense. If you can be on a site like facebook or twitter and be able to engage your audience on that platform then be there. If you can't do it well, don't do it. Different audiences will engage in different ways. Delivering Great Content Daniel purposely makes an effort to NOT turn his podcast into a giant commercial for his services. Subscribe and Follow Podcast [44:47]Daniel explains what inspired him to build his first plugin as well as all the features of the subscribe and share wordpress plugin. Mentioned in this Episode Nick Seuberling of Start Talking and Recording Today CraftLit.com - Just the Books Knitting Blog: MamaOKnits.com What Would Madame Defarge Knit? Books 1&2 Available now: WWMDfK.com subscribe and share wordpress plugin Ramen Noodle Clean Comedy Audacity to Podcast Once Podcast

Ep 356Podcasting Reaches a Global Audience
In today's show we hear about some of the subtle items Americans (or other people) can do that may not translate well in other countries. I share with you the insane number of countries that consume this podcast. It is amazing to think that I'm in a room near Cleveland, Ohio and I'm reaching hundreds of people in China, Canada, Germany, and many, many, many other countries. Pinterest Podcaster Lands Television Spot [2:00] Cynthia Sanchez of the Oh So Pinteresting Podcast has been podcasting for a little over a year, and was recently asked to appear on local television to (see the clip). This is another example of podcasting helping someone be seen as an expert. New Subscribe and Follow Plugin [4:10] My friend Daniel J. Lewis of the Audacity to Podcast has authored a plugin that makes sharing and subscribing to your podcast super easy. You can easily go in and input the links to sites like iTunes, stitcher, miro, and more then customize your colors, and if you want to feature one network over another you can do that as well (for example make the iTunes button bigger than the others). Best of all these will look great at any resolution. Check it out at subscribeandfollow.com Through the end of may Daniel has it on sale for $27 ($10 off the regular price) so hurry. I cam currently using it on my Weekly Web Toolssite and will be using it on this site shortly... How Podcasting Can Boost Your Business [6:30] I appear on the Photo Biz Expose Podcast talking about how podcasting can boost your wedding or portrait photography business. Listen to it here. Special thanks to Andrew for having me on the show. Reach a Global Audience with Podcasting [7:23] Today I bring an interview that was conducted on the floor of the New Media Expo last year. I interview Karin Høgh of podconsult.dk She mentions that we need to remember that there are holidays, products, etc that don't always "translate" well to a global audience. For example, while you can make $15 for every new audible subscriber on your podcast (details here), Audible is a very "American/Canadian" type of offer. She also mentions the Yender Law which is an unwritten law that promotes everyone being equal. Think of it as an "Un-ego" law, and that we should think twice before touting our accomplishments, or openly "selling" a product. In looking at my stats, 85% of my audience is from the US, with the second option being "other" at 7% followed by China at 4% and Canada at 2.5%. It is interesting as I look at my Libsyn.com stats that there are very few counties on the planet (Iceland being one) that I do not get at least 1 download (get a free month at libsyn.com using the coupon code sopfree). The reach of podcasting is amazing. Clip of the Week [19:13] This weeks clip of the week is from the New Media Show featuring Paul Colligan. Paul mentions how his young daughter was a little confused when her Dad said, "I guess we'll have to listen to the radio." He response? "What's that?" Using More Than One Blue Snowball Microphone A listener asked, "Can I use more than one Blue Snowball Microphone?" and the quick answer is "No." At least not easily. Blue snowball microphones are USB ONLY, and do not work with standard mixers. They are also condensor microphones which means they pick up more room noise. A better choice is the Audio Technica 2100 microphone. It is USB (so you get the plug and play) and it also works with mixers (XLR jack), and it sounds great and is only (as of May 2013) $34. Check it out at Amazon.com A Historical Look at the School of Podcasting [28:30] May 2006 Reading Feedburner stats May 2007 Losing your free voicemail number, your podcast name, and making podcast flyers, and pacing yourself. May 2008 Time shifted Interviews May 2009 Is your site accessible to those who blind? Taking Your Podcast Portable. May 2010 Review of the Go Mic from Sampson, You Can't Please Everyone May 2011 Podcamp Beginner Questions, Why You should NOT host your media on your website, putting a sock on it, and the bad side of podcasting. May 2012Feedburner, Flattr, Podcast Promotion the Biblical Way, The Best Time to Live Podcast, and Membership Sites. This Show's Length [33:00] I've been thinking (since the last New Media Expo) about doing two shorter shows a week instead of one long show with multiple topics. I wanted to get your opinion. [polldaddy poll=7114138] New Group Podcast Coaching Coming I will be launching live podcast classes that will meet for a few weeks where you will be attending live (and if you can't you'll receive the recording) and we will go through the entire podcasting process. In just a few short weeks, you will be podcasting. To find out more, go to howtopodcasting.com Podcast 411 Backblaze online backup tool Fix My Podcast Podcast (podfaded after a month) ElectroVoice RE320 Microphone

Ep 355Broadcast Live with Spreaker
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Ep 354Podcast Statistics, Lead Pages, and Mobile Themes
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Ep 353Producing More Podcast Episodes in Less Time
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Ep 352Podcasting is HOT! - Grab Some Oven Mits
I've been saying podcasting will change the world since 2005, and this week I had a spike in people starting podcasts. Why? Because a very popular Internet Marketing Conference with the typical players stated over and over how podcasting is THE THING that everyone should be doing. Then I heard it on another podcast, and another podcast. So today I'm saying, if you don't believe me, believe these other people: Michaels Stelzner of the Social Media Examiner (who gets 20,000 downloads per episode) that podcast is the hottest thing in 2013. Pat Flynn (who grew his audience by 20% in 2012) said that everyone at the Social Media Marketing Summt was "buzzing" about podcasting. Naresh Vissa on the speaking of wealth show said a podcast subscriber was worth around $25 while an email subscriber was worth $6 due to the action it takes it takes to subscribe. It's not as easy, and a podcast subscriber truly wants your content. Jason Harmanof the Hartman Media group said in 1999 when he wrote his first book he was telling people to drop everything and build a website. Now he is telling everyone to stop and get a podcast. Podcast Success: Ray Ortega Not only has ray Ortega landed a full time job podcasting, but this job recently sent Ray to the UK to spotlight an event on the podcast. While he was there Ray met up with Mike Russell of Music Radio Creative. Podcaster's Roundtable 11" Podcasting Pruchases Find out what experienced podcasters +Daniel J. Lewis, +Jeffrey Bradbury, Ray Ortega and myself would purchase if we were starting our first show and had the knowledge we now possess after years of producing podcasts. Based on experience in podcast production, we’ll take a mock budget and spend it on what we think are the most valuable items for starting a podcast. Dave Jackson Interviewed on the Audacity to Podcast The Audacity to Podcast Episode 122 titled "Niche podcasting for 100s of episodes, with Dave Jackson" where Daniel interviews me about being the first podcast about podcasting and how things have changed since then. We also talk about gear, and you get some tips on how I gather information for each episode. Mentioned on This Episode Episode 351 Podcast Answer Man More Podcast Money Building a Better Dave podcast Bacon Rant

Ep 351Is Opening Chit Chat Bad? and Nick Sueberling from Start Talking and Recording Today
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Ep 350Priceless Podcast Success - New Podcasting Stats
Today we hear about a priceless podcast success story, the latest from Edison esearch on podcasting, and we talk about how to link to iTunes. Save at signup usnig the coupon listener at schoolofpodcasting.com

Ep 349Podcast Success: Nikola Danaylov's Podcast Paid For School
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Ep 348Is Audio Marketing Better Than Video? - Getting To Know Your Audience
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Ep 347What is your favorite podcast episode ever, and why?
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Ep 34611 Reasons to NOT Use Blog Talk Radio (again...)
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Ep 345Taking Action Against The Trolls - Podcasting Resources - Podcasting Saved Their Marriage
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Ep 344Saving Money on Podcast Hosting, Evaluating Your Podcast, Lots of Questions Answered
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Ep 343Podcast Success: One Thing Leads To Another - Premium Podcast Tools - Auphonic Web Based Audio Tool
Today we talk about setting up a premium podcast feed, what tools that I've used, (Thanks to Andrew for the question), in our interview segment we talk with Scott Eiland who start the baseball experience a little over a year ago. That podcast lead to him creating the "This week in wrestling" podcast. That platform lead him to now getting paid to produce another sports based show. It didn't happen over night, and there were some lessons learned along the way. Scott Eiland understands the power of podcasting. Auphonic Web Based Levelator I've talked about the Levelator software before. It's good for leveling out audio where there are slight differences in volume between a podcast host and guest. It works on both Mac and PC. I learned about Auphonic at the New Media Expo. It's a pretty cool FREE tool, and that is web based and performs many of the same tasks that the levelator software does (and more). You can process a wav file or an mp3 (or other files) and that goes to output as well. It will add ID3 tags to your files and if you are trying to create chapters in an mp3 file it can do that as well. Check it out at www.auphonic.com More Podcast Money #3 Book on Podcasting in Amazon Thanks to everyone who has purchased the book More Podcast Money. I had a blast writing it and I'm glad people are finding it helpful. If you search books for "podcast" it is currently ranked #3. For more information go to www.morepodcastmoney.com Premium Podcast Tools Andrew asked about creating a premium podcast where one part would be free, and the other (deeper) episode would be premium. In regards to protecting the files, I have used Wishlist in the past, but when I wanted to "Drip" content, there is nothing that beats the features and support of Digital Access Pass. It's not the cheapest tool on the planet, but its always getting better, and has TOP NOTCH support. I liked the community around wishlist, but for me I wanted the dripping feature. I've also used Magic Members which wasn't bad (dripping) but not as easy as Digital Access Pass. The other thing to think about is if you are breaking up an interview into parts, make sure each part can stand alone. I use to listen to a podcast that would just fade out the interview in the middle and ask you to subscribe. I found this just frustrated me. Also when you first start out you won't have an audience. Thus, you may be creating content for an audience that doesn't exist yet. With a tool like Digital Access Pass you can these in advance and have years worth of content ready to "Drip" when the audience does show up. Dave on the Interview Circuit Want to not only hear Dave Jackson but SEE him (with "Saturday hair!" ) check out this interview with Jim Collison on The Average Guy Network. Dave comes back for a second episode on Music Radio Creative Podcast with Mike Russle where they talk about the future of podcasting. Last 5 in 5 Smart Passive Income Start Taking and Recording Today Jay Mohr "Mohr Stories" Mark Gungor Adam Corolla Mentioned On this Show Daniel J Lewis of the Audacity to podcast Nick Suberling of Start Taking and Recording Today Cable to connect Audio Technica 2100 to your Roland R-05 see it here Robert Chazz Chute of "All that Chazz"

Ep 342Troubleshooting Your iTunes Podcast Listing
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