School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Today I give some behind the scenes of NMX. This was a job 7 months ago I wasn't sure how to handle it. I did it, The show had some great moments, and some moments that we could not control (Podcast Awards). We answer the following questions: Why was the opening keynote on day 2? What happened to the Podcast Awards? Will we be co-located with NAB Show next year? Last 5 in 5 Mordant from www.successfreaks.com share the last give podcast he listened to. These included: The Tools Podcast The Nerdist Stuff You MIssed in History Grammar Girl Clammr is Completely Addicting When I was at the show I asked Jason Bryant what booth to visit and he said, "Check out Clammr." So I did and I interviewed the guys. Later on my way home I had an extra-extended layover in Houston and began to play with it. It's really cool. In the few days I've used it, my clammrs have been seen hundreds of times. What is a clammr? It's an 18 second clip of your show, or you just recording from your phone (I did an update from the houston airport). You can pull from all sorts of sources for audio, and then you can go in an pick the best 18 seconds (or less). You can even do your own multi-channel recording. You could record yourself saying, Here is a clip from this week's show, and then mix in the clip all from your phone. Podcast Advertising CPM Getting Weird During Norm Pattiz keynote, he said two things that confused people. One was that no matter what we thought about the Podcast Awards (which podcastone.com sponsored) he made money. That turned a few people (myself included) off (nobody likes to be sold to). The other one was that PodcastOne.com was using "impressions" instead of download numbers. I had heard rumblings about this and thought, "I need to have Norm explain this to me." Half way through my question, he let me know that there will ALWAYS be gray areas in whatever system of measurement you use. He was very passionate about it. Later I went up to him and explained I didn't mean to upset him. I then learned that Norm wasn't upset. He is just passionate. As we spoke, I could see two very different sides of a fence. Norm with his mammoth sized history in radio, and my 10 years in podcasting. Norm didn't seem to want to apply any filters to his numbers. This makes sense coming from radio. You supply the biggest number you can to the advertiser who then pays you a low CPM (cost per thousand listeners/downloads). In podcasting, we thrive for hyper accurate numbers (which means smaller) and then charge a higher CPM. In the end getting both sides to meet in the middle may be impossible. What we do agree upon is that we want to give our customer (advertisers) a product in the format they want, that delivers value. At this point both sides of the download/impression discussion are saying THEY have THE way to measure. At any rate, with only 8% of podcasters getting 5,000 downloads or more it is not something that most podcasters even think about. However, with services like Blubrry (which spreads one advertiser over many multiple shows) a smaller CPM makes it pointless for the samller shows (which Norm does not deal with). Subscribe on Android Blubrry has put together technology enabling listeners on Adnroid to have a one click Subscribe. Currently this is supported by the Podcast Addict app, but Todd Cochrane and the Blubrry team how to get mass implementation over the next moth. It's super easy to use. Take your RSS feed URL and paste it into the box at subscribeonandroid.com, and it will spit out code for a button that when an android users clicks on will have their app of choice open and subscribe to your podcast. As this is BRAND NEW, currently only Podcast Adict supports this, but we are hoping for more adoption going forward. Here is what the button looks like Blubrry also has a new feature where you can replace any file that you have previously publish without it counting against your monthly allotment. They also allow you to go over your plan by 25% (once a month) with no penalties. This means their 100 megabyte plan would allow you to go up to 125 megs. Full story. If you want to use Blubrry hosting, or their stats, use the coupon code sopfree. Ready To Start Podcasting? Join The Conversation

Today we have great new! The Podcast Troll has been stripped of their patent. We alos have a lovely story of a father and son creating a podcast together at oowrestlingreview.com Brandon Turner Adds Personality to His Website Brandon has an article on Entrepreneur Magazine's website. It's title 5 Ways Podcasting Help Your Business. His podcast helps him: 1. Generate traffic 2. Build relationships with his audience 3. Increased Conversations 4. Better publicspeaking skills 5. Direct learning from influencers You will hear how 70% of the people who join his membership program are podcast listeners. Mentioned in this Episode Run Click Webinar Software

While one of the coolest features of the podcasts is the ability to time shift. I can record this on 4/2 and you can listen to it years later. There is one element missing in this and this is live feedback. You get feedback, but it is later when your audience consumes it. Like most things, the more features you add to a product, the more complex it gets. Taking (and recording) phone calls is one of those things that its hard to do without adding more mixers, cables, etc. Join in on the conversation by dialing 888-563-3228 First Words of Wisdom: Don't Do This Unless you REALLY want to do this, don't. You will need to (more than likely) pick a time when your audience knows you will be there. Keep in mind when you first start out, you DON'T HAVE AN AUDIENCE YET. So you will be adding extra complexities that will burn you out as a new podcaster and make you want to quit. How The Stars Take Phone Calls on Their Podcast: You Call Them I know Jillian Michaels will announce on her Facebook page when she will be in the studio recording her calls. If you are free during that time you send her staff and email with your name and your question. They call you, and get you on the show. I believe Ice T does the same thing. A Free Way To Take Calls: Google Voice You can get a free phone number from Google (better known as Google Voice) and route that number to your smart phone (thus saving you from giving out your cell phone to the public). You then talk into your microphone and your phone at the same time. The microphone sends your voice into your mixer, and the phone sends your voice to the caller. To get the caller into your mixer, you can use an 1/8" to a dual 1/4" cable (like this one - affiliate link). You then send the mix of you and your phone into your computer or portable recorder. The Good News: It's free and its easy to control. The Bad News: There is no cue (a line of callers visible to you). Also, as this is your cell phone your wife may call into the show. Reality: Not a bad option. The lack of cue is not an issue as you may not have any callers at first. Skype in Numbers: $60 a Year It's very hard to find pricing on the skype site. A forum post showed the price as $60 a year. Here again, you have no call "cue" and it is first come first serve. If someone has called in, the other callers will just here the phone ringing and ringing. The Good News: If you have a co-host this is an easy way to get everyone to hear everyone The Bad News: Adjust sound levels is very limited. You will more than likely become acquainted with The Levelator software (free) and Auphonic.com Call in Studio: An Inexpensive Call Cue Callinstudio.com charges .03 cents per minute for every caller (you can limit the number of people who can call in at the same time). The phone number is $6 a month. My most expensive show was around $8.00 for the episode (meaning $2 worth of callers). If you do an hour long show it will cost you $1.80 (.03 * 60 minutes). In a nutshell it would take a LOT of calls to get close to the $40 that Blog Talk Radio charges. Connecting you to the caller. Here again, you can use you smart phone to call into the callinstudiocom. You can use Skype (free) to call into Callinstudio.com. You then take that sound and send it into your mixer. From your mixer into a recording device. You may have issues if you only have one computer. Sending sound (the caller) out of a computer and back into the same computer to record is the definition of feedback. You are feeding the sound of the caller back into the computer. This is where you need a mix minus. This means you send the sound of the mix (you and the caller) back into the computer minus the sound of the caller (this is where a portable recorder comes in nicely - you can have the main out go to the recorder and use an auxialry send to send the sound of just you to the caller. The Good News: You have a call cue. You can have a screener. You can call guest. The Bad News: You need an auxiliary send for everything you tie to the mixer. If its you and callers. You need an auxilary send on your mixer. If it is you, a co-host, and callers, you need two auxiliary sends. In other words, its getting complicated. its not impossible. But it gets complicated. Blog Talk Radio: A Pretty Call Cue Blog Talk Radio is working hard on updating their system. They have a beta system that produces CD quality sound. In a few months this will come out of beta. This is great. According to their website you can use their free account and have up to five callers. This may be the best solution for using their phone technology. While they have made great strides, I would not use them as my primary platform at this point. My biggest issue is if you use them as a primary platform (per their terms) you HAVE To use their RSS feed (and there is on way to redirect it). Also when I played with their free account I can't schedule a show between 7 and 10:30 PM. The shows are limited to 30 minutes. Blog Talk Radio D

Podcasting News: Adam Carolla and Dennis Miller Go on Hiatus after 6 Episodes Buzzfeed Starts Podcasting NPR is Building a Discovery Tool Podcast Monetizatrion Cash.me is a new way to accept donations. Want to test it check out www.cash.me/$podcastcoach the fee is 1.5% Teespring is a cool mix of crowd funding and podcast promotion. Basic no logo t-shirts are 7.30 (just text), 14.75. You can't order less than 5 (so a minimum order is roughly $75.00). Shipping made my order $18 for a t-shirt with my logo. Want to Support the School of Podcasting? Buy a Shirt Podcast Rewind: I was on episode 31 of the Podcast Digest talking podcasting equipment, because of my podcast stories, podcast websites and more. Join in on the Conversation: Call 888-563-3228 or go to the Contact Page David Hooper Shares Behind the Scenes of the RED podcast (real entrepreneur development) David Hooper produced the RED Podcast with his wife Laurel. RED stands for Real Entrepreneur Development. We help you build an audience, sell more products, and make more money. We show you how to find the “hidden money” in your business. In this interview we talk about how: He recorded a bunch of episode before episodes before adding their show to iTunes He purposely set out to be different than any other "entrepreneur podcasts" When you have a business but you're not in the phone book are you not in business? You can wait and work out the kinks of your podcast before listing it in iTunes He is using the podcast to expand out past his Music Business Audience He created a studio in his home without spending thousands of dollars by using ATR2100 microphones, and a Noise Gate. We talk about his interview process and how he prepares a guest before the interview. Check out the RED podcast in iTunes, or on their website. Ready to start podcasting? Check out www.theschoolofpodcasting.com

Want to join in on the conversation? CONTACT ME I read the book Word of Mouth Marketing: How Smart Companies Get People Talking and while the book didn't do a ton for me, it did provide me with one question that can help me build my audience. It provided a question that can help inspire word of mouth. Here it is: What is the topic you are covering in your podcast that will inspire your audience to tell one of their friends? So I paid attention to myself this week to see what information I told friends about. I had two. One from episode 39 of Profitcast (a podcast dedicated to examining ways to monetize your podcast), and the MoneyPlan Show (help you pay attention - not interest). This week was walking around a Holiday Inn in Lavonia Michigan listening to Profitcast. Brian came on and explained how a podcast can be Good Quick Cheap The kicker is you can only pick two. It can be good and quick, but it won't be cheap. John Lee Dumas had sponsors six months after launching his Entrepreneur on Fire podcast (6 months is quick). His show is great (I'm a fan). It wasn't cheap. He spent $3000 on a mentor, and John had six figures in the bank when he started (hear about this on the MoneyPlan SOS podcast). So it was expensive to start. If you want your show to be quick and cheap, it's probably not going to be good. If your show is going to be good and cheap, it's going to take a while to build that audience (but maybe not using the question above). You can hear Brian dig deeper into the good, quick, cheap discussion on Profitcastuniverse.com I like Brian. I've had him on this show and he co-hosted one week on Ask the Podcast Coach. He's a good guy. So there I was walking around the hotel and his episode just made me think, and then I wanted to shout AMEN! That was such a cool way of explaining a person's podcast. I IMMEDIATELY stopped what I was doing, clicked on the image in the podcasts app and prayed he put contact information in his show notes (he did). He had a link to speakpipe, which then launched the app on my phone and there I was telling Brian how his content just blew me out of the water. WOW. Later that week (now in Toled0) I had the pleasure of meeting Nick Sueberling from the Podcasters Group Therapy podcast (and inside the jungle) and I told him about this "Good, Quick, Cheap" theory. Nick had heard it used in business. This is a great example of things you know that you think EVERYBODY KNOWS THAT (but obviously not - as I didn't). Later I posted it in School of Podcasting Private Facebook group (that you get access to when you are a member). Bill Conrad checked it out and later reposted about the show. He called his "Binge of the week." Later in the week I was listening to Steve Stewart talk about Bitcoin on episode 179 of the MoneyPlan Sos show, and then he throws in this BOMB of a subject that just blew me away. It tells the story (stories ALWAYS work) of Joe Legal, Jose Illegal. As Steve explains both of these men do construction. Joe Legal makes quite a bit more money than Hosea Illegal. Steve continues on and you hear that Joe pays taxes, insurance, health care, and other costs that in the end leave him having to get a part time gig to make ends meet. Hosea Illegal doesn't pay taxes or for school lunches, health benefits, and other items. It was VERY interesting and done in a "Just the facts" fashion (not really taking sides). The minute my wife got in the car, I had to play it for her. It was a great conversation starter. What topics are you tossing to your audience? Are the conversation starters? The #1 way people find about about podcasts is through word of mouth. Sure we all use Twitter, facebook, etc, but a TON of the word of mouth about podcasts happens face to face. In the immortal words of Bonnie Raitt "Let's give them something to talk about." How Are You Standing Out? I was thinking about the news. Every day (sadly) someone gets shot, a politician lies, a new business opens, and a beloved institution closes. A sports guy screams into the camera about a bunch of millionaires who run around and sweat for our amusement. You have a cuddly friendly weather person who secretly knows that they are being replaced by an app on your phone. The news anchor who went to school to be a journalist now gets to read headlines about B list celebrities on reality shows. The sky traffic report from a helicopter doesn't really matter because by the time you get in the car they will have that wreck cleared. This too is being replaced by an app (Waze app) To me its all the same thing. I rarely tell someone about anything I heard about on your typical newscast. I do talk about things on the New Agenda Show (that should be on the evening news). Every Newscast in America Parody (18:30) Word of Mouth Book I listened to this book as an Audio book (from Audible - Get a Free Book When You Sign Up). I found it "meh." If you are absolutely brand new to marketing it would be great (tips like "Be nice to people" and "sta

Does it matter where you host your media if it's an actual media host? What is Amy Schmittaur behind the camera? What kind of downloads can I expect from my first pdocast episode? If my show is really bad, what can I expect? All of these questions are answered in today's School of Podcasting's Morning Announcements episode 453. Dave's Thoughts on Spreaker Colin from Canada asks, "What are your thoughts on Spreaker? Is it too crowded, what do you think of their sound quality?" I've spoken about podcast media hosts in the past, and a few years ago I was not a huge fan of Spreaker. I was contacted by the head of Spreaker, we got on Skype and since then they have continued to add more and more features to their platform. They use to rename your file, tweak your ID3 tags, and there was no way to redirect your feed. Those objections have been solved. Do I have any objections to Spreaker now? Only one (and it's a small one). Both Libsyn.com and Blubrry.com have the ability to have an unlimited back catalog. Spreaker allows you to have a HUGE back catalog, but in the end, there IS a limit (510 hours - thats a lot of episodes - for $20 a month). Your Host Won't Get Your More Listeners So many people thought that having their podcast on SoundCloud would bring them more audience (in my circles it brought in an additional 3%). While Spreaker does have a thriving community, in the end don't look to your media host to bring you an audience - you need to do that on your own. What Kind of Numbers Does a New Podcast Get? Last week I released an experiment of mind call Podcasting For Free. Episode 4 got 33 downloads in a week. Another experiment I did was trying to make the absolutely worst podcast. I think I succeeded as the first episode released in 2013 still only has 8 downloads. Downloads will always be based on your topic, genre, and background. We have tools to help you shape your content at the School of Podcasting. Amy Schmittauer Jumps Into the Podcasting Pool (With No Makeup) Amy Schmittaur is the force behind Savvy Social Sexy. I found Amy on YouTube and I love her sarcasm, and her content. For me, that's an unbeatable combination. In today's interview we discover: 1. Amy is actually shy when the camera is turned off 2. People give you 8 seconds on YouTube to make your first impression 3. In the end, you have to do the work. You have to at least try. 4. Amy is out on her Sexy Savvy Social LIVE tour (see info). 5. The things Amy can do in a podcast that she can't do in a YouTube video. Here is Amy explaining the name of her brand. It makes me laugh every time I watch it (#imjustsayin') https://youtu.be/_oDGxqzO2z8 School of Podcasting Members and Affiliates If you are a members of the School of Podcasting and School of Podcasting Affiliates we have MOVED platforms (I am now using Value Addon for my membership site). If you have not received your new login information, please visit the Help Desk, and let me know. If you are an affiliate, you need to sign up to continue to be an affiliate (it's free, and easy), and your old affiliate links won't work after the end of the month. Mentioned on the Show Serial dowload numbers Ready to Start Podcasting?

Libsyn.com Podcasting Stats from 1.9 Billion to 2.6 Billion downloads 1.9 Billion in 2013 2.5 Billion in 2014 8 Million daily audience requests for podcast during the fourth quarter of 2014 Unique monthly audience members continued to grow to 41 million individuals in 2014 versus 25 million at the beginning of 2013, marking another milestone achievement That represents a 37% increase in annual download requests. The accelerated growth for podcast audience engagement continues with more podcasts being distributed to Mobile devices. Of the 2.6 billion downloads, over 1.6 billion (63%) were requested from Mobile devices, with a 5.4 to 1 ratio for iOS versus Android. At the end of 2014 the WTF with Marc Maron app for iOS, Android and Windows Phone 8 had been downloaded by over 225,000 unique user accounts. New Podcasters Over 22,000 podcast shows use the Libsyn Network for distribution and monetization services for over 2.1 million unique, active episodes. New account sign-ups are also at an all-time high with the addition of over 2,300 new shows already in 2015. Edison Podcasting Stats 35% of Cell Phone Users have connected it to their car to listen 33% of people (approximately 89 Million) have listened to a podcast 55% of people consume podcasts on their smart phone 17% of the US listen to podcasts on a monthly basis (46 million Americans) 10% of people 12+ have listened to podcast in a last week. (27 million Americans) Of the 10% who listen to podcasts, 23% listen to three, 22% listen to 2, 17% listen to four or five, and 15% listen to eleven or more (averaged 6 per week) 45% percent of podcast listeners have a college degree (compared to 33% of the total population) 52% of podcast listeners make more than $10o,000 a year NBC won their evening with a 3% rating. The serial podcast was listened to by #5 of the population. 71% (192 million) of Americans have a smart phone 81% of people 25-54 own a smart phone AM/FM Radio being used in the car dropped 5% from 2014 to 2015 Edison research Podcast Awards Website Stats 32.8% of nominees had no email address or form to contact them (twitter, facebook, Google+ do not count) 26.3% had no iTunes icon on their website. and yet what do people want most? Comments and interaction from their audience, and more subscribers/downloads…… 25.3% had no way to download the file 23.5% of podcasters nominted for a podcast award did NOT have an RSS icon/link on their website (on the front page) there is more to podcasting than itunes. Give people and RSS so they can subscribe on whatever they want to use. 22.8% of the nominees had an RSS feed that was invalid it doesn’t do any good to have a feed if it doesn’t work (case in point soundcloud) 17.2% had no visible player to click play when you land on their website (many you had to dig to find one) 14.4% Had no social media to share you content One other things that were interesting. Some of the top podcasts of 2014 (Serial, Startup, and Reply All) have no iTunes buttons on their website. Yet they dominate. When People Find Your Podcast They Will Binge Listen Today I play a clip from Elsie Escobar who (along with Jessice Kupferman) produce the She Podcasts podcast (she is also the co-host of The Feed). The clip is Elsie talking about how she discovered the "What I Wore When" Glamore podcast through word of mouth (the co-host of the Feed Rob Walch's wife liked the show), and when she found it - she downloaded all the episodes. Because of My Podcast Michael from the Recovered Podcast talks about how his podcast is helping people get off drugs. For more information go to www.recoveredcast.com

I am working on an episode that will have clips of people who have been on radio, and I'm still working on it. When I interviewed Jeff Brown from podcasteracademy.com and the Lead to Read Podcast (readtoleadpodcast.com) he just kept bring gold and I just couldn't wait to share it. We talk about Tips on conducting good interviews Keep a level of intimacy with your audience How Taco Bell Almost got Jeff Fired How do you get guests for your show (when they say no the first time) We also hear the last five podcasts Jeff listened to. Behind the Scenes of the Podcast Awards: I looked Stupid and Lived to Tell This was the first year that the Podcast Awards were owned by the New Media Expo. I am the Director of Podcasting for the New Media Expo and (much like a new podcaster) we found ourselves saying, "This takes longer than we thought." It took so much time that we were copying and pasting stats into PowerPoint Presentations right before we went live (crunching and assembling the numbers took longer than expected). So there I was rolling out the finalists, and when I went to a slide the information wasn't there. I had checked and re-checked my slides. I mean, I TEACH POWERPOINT AS PART OF MY DAY GIG! On another slide I had pasted the wrong information. As the old saying goes... Haste makes waste. This was live in front of about 150 people. Egg meet face. As I write this, that was about 2.5 hours ago and you know what? I'm alive. I will live to see another day. I/We learned a valuable lesson (after all they're not mistakes - they are learning opportunities!). So if you are worried about starting a podcast and you're afraid you'll look stupid, keep this in mind: 1. When you first start out you don't have a very big audience (so nobody will really know). 2. You can cross that mistake off the bucket list and get back to making even better content. 3. You will live. Very few people actually die from embarrassment.

In today's show we talk about a new Podcast Award, some weird stuff at Fiverr.com, and I answer what I feel is value, the big question how do YOU define value. What value do you get from the podcasts you listen to? New Media Expo is Right Around the Corner Academy of Podcasters A new award has been created from Stitcher and the folks at podcast movement. For more information go to http://academyofpodcasters.com/voting-criteria/ Daniel J. Lewis Has His Artwork and Copy Stolen on Fiverr.com I wrote about this on a previous post, on a post on how Daniel J. Lewis from podcastcoverart.com had his artwork AND ADVERTISING COPY being used (illegally) by a person on fiverr.com so I talk about what I would use Fiverr for at THIS POST. I do mention Music Radio Creative on the show today and play a clip How Do YOU Define Value? On the Feed podcast a called had called in stated he was tired of Podcasting Gurus telling other people how to podcast. I agree. There is no one size fits all. I use the anology of Football. There are: Teams that run the ball well Teams that pass the ball well Teams with tremendous defense Teams with great special teams In the end, it doesn't matter how you get there as long as you end up in the end zone for a touchdown. How I define Value I looked at what I consume and found that most of the content I watch, listen, or read: Makes me laugh Makes me cry Makes me Think Makes me Groan Or it entertains and educates me. Social Value If you want people to talk about your show, it needs to provide social value. When I reviewed the Sci-Fi Movie podcast I was amazed at the level of trivia they had discovered about the movie they were talking about. If I was at a party full of people talking about Sci-fi, I would be armed with some seriously cool information. I would look good, and when people ask how I know so much I would say, "I listen to the Sc-fi Movie Podcast." This according to the book contagious, by Jonah Berger.

JOIN IN ON THE CONVERSATION 888-563-3228 Use the coupon code sop2015 to save $100 off at the New Media Expo go to http://www.schoolofpodcasting.com/nmx There are those who get into podcasting for the sole reason of making some quick cash. I typically FEEL this is bad idea (cash? maybe, quick? hardly). There seems to be a few different schools of thought on how to get into podcasting. We have all see the "On Fire" clonification of podcasting (I think I just made up a word) where everyone thought if they just did what John Lee Dumas does, they will make $2 million per year like John does. It didn't work. There are others who just do it for fun. This is fine. I recently purchased some items for the kitchen, and nobody is approaching me asking, "Hey you spend $99 on that Power Pressure Cooker XL how much are you making from it." We all have different dreams, insights, desires. Podcasting has many motivations. These include: To be seen as an expert To boost your exposure To build your community To understand your community To reach a global audience To increase awareness of your products and services To interview your favorite people To document your process of understanding a subject (I call this the "journey" podcast). The Journey Podcast Joanna Penn of the Creative Penn started a podcast because she wanted to know more about self publishing. She did. She interviewed experts and now, years later, she IS an expert on Self-publishing. She didn't wait until she knew it all, she started and did what she could along the way. You Don't Have to Be Great To Start - But You Do Have to Start to Be Great Today we hear from Crag from inglespodcast.com who mentions how he started with just putting audio on his website, and gradually over time built up his skills, his gear, and now has a top notch podcast. John from Lets Talk Metal and Treasure Hunting who mentions that the podcast How Sound mentions that they feel people should always map out their show. John feel that being an "independent" means you don't have to record like they do. This is true, you can record however you want. In the end it will be the listener who helps you shape your content. As John mentions he didn't care for one podcast because he wasn't interested in the topic. There was nothing wrong with the topic, but he is not the intended audience. Starting Somewhere My Nomad Guitar When I was in my early teens I had a paper route. I used the money from the paper route to buy a guitar of my own. It wasn't much, but it was mine. It was what I could afford at the time. You see the paper route wasn't mine. I was a helper for my friend who had his own paper route. Later, when I had my own route I saved up $300 to purchase a Gibson SG. In 1981 (and having a paper route) this was a huge amount of cash. I had developed my taste for guitar playing on the SG knock off, and now was ready to migrate to a REAL SG. Brian From ProfitCast - On His Way to Being an Expert Profitcast is a great show where the host "The Real Brian" interviews experts, but it also is where Brian reveals what he is trying (and if it is working or not). He looked at the podcasting community and saw that one of the biggest things that EVERY podcaster wants is to grow their audience, and in some cases to monetize it. Brian start Profitcast to investigate strategies and tools to help podcasters grow their audience. In the interview we discuss What inspired Profitcast The Episode where Brian pealed back the curtain and asked if people were getting anything (and how that impacted his audience) How working with the "competition" lead to more leads. How he setup a dual appearance on the Audacity to Podcast. Brian is a great guy, and his podcast can be found at Profitcastuniverse.com Can I Podcast For Free? Can you? Yes. Should You? Oh wait, there is that should word again. I FEEL that its not the best practice, but then again, so was buying a Nomad guitar. With this in mind, I'm doing something strange. I going to teach something I don't believe in (how to podcast for free). I had to step back, and realize that some of these students will take the course (a one time fee) dip their feet in the pool and later decide they are ready to podcast "For Real" Sometimes you want to test the water, and this is an inexpensive way to do it without any monthly costs. Order it today for $29 before the price goes up in March Are Your Going To the New Media Expo? Use the coupon code sop2015 to save $100 off at www.schoolofpodcasting.com/nmx New Podcast Launched: Missional Man Podcast Jonathan started this podcast because he wants to help other Christian men. Yes that assumes that these other Christian men need or even want help. He thinks they do. No, in fact he knows they do. Why? Because he's one of them. So actually, he started this podcast mostly for himself. He says, "I need help being both a Christian and a man." Check it out at MissionalMan.com Mentioned in this Podcast Edison Research "Share of Ear" update Read

Want to join in on the conversation call 888-563-3228 or go to www.schoolofpodcasting.com/contact Today I interview Jeff Chen of the new Podcast Monetization Platform JoyRide. I also share some podcasting news, and my community comes out (thanks to the kind heart of Steve Stewart) and wishes me a happy birthday as I turn 50!. Joyride has been mentioned in Forbes, Market Watch and many other publications as they just launched in December of 2014. According to one article, "JOYRIDE allows users to search over 100,000 different podcast shows in a variety of categories, and is seeking to convince podcast listeners to donate a monthly fee to their favorite programs. JOYRIDE is one of several companies GOOGLE is using for its developer program for ANDROID AUDIO, a version of the operating system developed for smart cars. How Much Does Joyride Cost? It's free to sign up, and their website states, "Joyride charges 5% in fees plus credit card processing fees of 2.9% + $0.30 per contribution." When I asked Jeff if there was a fee for removing your he replied via e-mail, "Hi Dave. Nope! Those are the only fees we charge!" With this in mind, when a listener donates $1 to you take home 62 cents and joy ride takes 38. If someone donates $3 you receive $2.46 and Joyride keeps .54 (that 30 cents per transaction really seems heft when you are only receiving one dollar - so make your rewards good enough to inspire people to pay more). How Does Joyride Differ from Patreon? The biggest difference is JoyRide can work on YOUR Site (so you don't have to send people to joyride.com/yourcampaign). Patreon currently takes fess on the money coming in, and they also charge a fee when you remove the money. They go into great detail on their website, and as some people pay with paypal, and other use a service called stripe, it is somewhat difficult to understand. I appreciate Patreon trying to give as much as possible, but it seems to add a certain level complication into understand exactly how much you're going to make. I am testing patreon if you want to see my current efforts. How I Plan on Testing Joyride On Saturdays (10:30 am) I host the "Ask the Podcast Coach" we do an hour long show, and then typically another 30 minutes "off the air." We are going to start a JoyRide campaign for those who want to hear the additional 30 minutes. I realize, that podcasting is a small niche, but it should be interesting to see how this works. I will be documenting the process along the way. For more information go to www.getjoyride.com Happy Birthday Dave Jackson Thanks to Steve Stewart who rounded up a bunch of my friends to send in birthday wishes. These included: Steve Stewart from Money Plan SOS Darren Dake from the Coroner Podcast Vernon from the Events Supremecy Dr. Nina Savelle Rocklin from the Win the Diet War Addie from the Do it Podcast Hani from the Simple Podcast Press Jeff Brown from the Read to Lead podcast. Jonathan Chambers from the just luanched Missional Man podcast Mark from the Oh Beep Podcast Mike, Izzabella and Zara from Music Radio Creative and the Audio Production Podcast Ralph Scott from the Sex, Drugs, and Rock and Roll podcast Ryan Park from Food Crafstmen Steve Stearns from Outside Health and Fitness Wayne Henderson from Media Voiceovers Ken Castler from Thinking Outside the Box Elsie Escobar from She Podcasts, and The Feed Ready to Start a Podcast? Join the School of Podcasting

Want to join in on the conversation? Call 888-563-3228 There are a few times in your life when you can say, "I don't know," and yet you still have to move forward. One is when you are in college. If you're not ready to declare a major what do you do? When you are having a baby, but you don't know the sex, what do you do when your honest answer is, "I don't know." Podcast on the New Media Expo Floor on "Podcast Alley" If you are going to the New Media Expo, we are accepting submissions for people who want to record live "from the floor" if you're going (and you know you should be) go to www.schoolofpodcasting.com/podcastalley and submit your show today. Because of My Podcast: I Am Being More Effective At My Job Biagio and Joke are the hosts of the Producing Unscripted where they are now training their clients who are now producing better content - and thus they are helping people launch televisions show. Check them out at producingunscripted.com I'm Not Sure What To Podcast About: What To Do When You Can't Find a Topic [8:48] In those situations you take general classes (in the situation of college), and you go buy diapers, lots and lots of diapers, if you have a baby on the way. These are all skills you will need moving forward. No matter what your podcast is going to be about you will need to know the following: 1. How to plug a microphone in, and how to talk into it without having "popping P's" 2. You need to get proper recording levels 3. You could go to Wordpress.com (as a temporary play ground - not a permanent solution) and start tinkering around with understanding websites. 4. You can learn how to move files around to position them where you want them. All of these skills will be used no matter what type of podcast you launch. What happens if you never launch a podcast? You sell your microphone on ebay. What if your DO launch a podcast, and then later change your mind? There are very popular podcast hosts Mignon Fogherty (known as Grammar Girl) and Cali Lewis of geekbeat.tv who didn't find their current success on their first attempt at podcasting. Both of their show are their SECOND podcast. I've had a few podcasts that I tried that didn't work. Do I consider these failures? NO. I learned something from every show. They aren't mistakes, they are learning opportunities. In music, you can learn three chords (G,C, and D) and play a ton of songs using those basic chords. Episode Zero Strategy 19:41 You need ONE episode to submit your podcast to iTunes (many people wait till they have at least three to listen to before submitting their show. In the past I've said to tell people about you and to tell them what to expect. That was back in 2005. I've changed since then. Its best to bring the best content you have. To have them going WOW. This will bring you instant credibility. Then they will care about who you are because you help you. Part of this is based on the book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that I've spoken about on other episodes. If I tell you my story (unless its a really good story) most people won't care. Move them with your content, then tell them your story. How to be part of Your Audience's Routine [27:51] While there are podcasters who are doing well without having a consistent schedule (like Joe Rogan), if you want to be part of your listeners routine, you need to come up with a consistent schedule. Darren Dake from The Coroner Podcast explained how he starts his Mondays with some quiet time with his Bible, and then he starts my podcast (that is a very humbling experience). But I am part of his routine because he can count on my show being there every Monday. Are Your Ready To Start Podcasting? Join the School of podcasting today

Today we talk to Rob Walch the VP of Podcaster Relations from Libsyn.com (and co-host of the Feed)and Bryan Orr (from the Wow Small Business podcast ) who did a month long "twitter bomb" test and shares his findings. Join in on the conversation call 888-5633-3228 Ready to start Podcasting? JOIN TODAY Staying Focused in the New Year - Avoid Casturbation Casturbation Defined: 1. Verb: Producing content with no real value for your audience. To record for the sake of hearing one’s own voice. To record for the sake of keeping with a self-inflicted schedule. When asked to answer the question, “That episode moved you to ….” your audience will not be able to answer (or answer, “It moved me to go to another podcast). When Jimmy started the podcast with “Well, I’m not really sure what I’m going to talk about today but I wanted to get an episode out,” I knew I was going to get an earful of casturbation. When Jimmy spent 25 minutes to get to the point, one could say there was a large amount of casturbation in that 30 minute episode. 2. Verb: Participating in activities that provide no real value to your podcast. Jimmy’s stack of 3 microphones, 4 mixers, 6 portable recorders, and three hosting account leads me to believe he has a serious casturbation problem. Read the full blog post here Dennis Miller and Emily Morse Hosting the 10th Annual Podcast Awards New Media Expo just announced that comedian, actor, radio host Dennis Miller and (radio, podcasters, TV) Emily Morse will be hosting the Podcast Awards. With the New Media Expo being held along side of the National Association of Broadcasting, this event is THE event to attend this year. Podcast nominations are now open for the Podcast Awards. You can submit your favorite podcasts at www.podcastawards.com You can save on your New Media Expo tickets by using the coupon sop2015 Twitter Bombing Defined Twitter bombing is the act of sending out multiple (in some cases hundreds) of tweets per hour (in some cases from multiple twitter accounts) with the sole purpose of getting people to click on the audio file and drive up "download" numbers. In some cases people will go the extra mile and research popular (related and unrelated) hashtags and use them in their tweets. What Bryan's Numbers Show Bryan's numbers increased by a factor of 12X. He went from 150 to 1800 downloads per day. Does it increase downloads? Yes. As we said, in the case of Bryan it multiplied them by 12. Brian's downloads went up immediately and the minute his test was over, the downloads went away. The bottom line his numbers per day pre and post test did not change. Yes he got downloads (more than likely from robots) Check out Bryan's full post on the subject. So Your Spamming Twitter - What is the Big Deal? The BIG PROBLEM that this causes is when someone takes these artificially inflated numbers and use them for securing advertisers. When the advertiser doesn't get a good return on their investment they not only quit advertising on your show, but they tell other potential sponsors, "Podcast Advertising doesn't work." When your actions move podcast advertisers (and their friends) away from sponsoring more podcasts, you are hurting the podcasting in general. Ringr.us Trial Rignr.us launched this week and this service is an iOs app that allows you to record yoru phone calls. Here are the steps: 1. Install the Ringr app 2. Click the " + " to schedule a call 3. Add the email to the person you want to call. 4. When you recipient gets the email (assuming they have installed the app). They click on a link in the email they recieve that launches the app and takes them to your appointment. It's super easy. When I tested it, I did have a technical hiccup. When my phone went to sleep the call dropped. When I got back on the phone with Rob, we had no problems. When the show was over, the file is processed and it uploads it to ringr.us where it ties your side of the conversation with your guests side of the conversation and sends you a link to the mp3 file. It does some processing to level the volume levels. There is no Android version at this time.

Podcasting can help you be seen as an expert. You will hear about how it helped Darren Dake of the Coroner Talk Podcast land a dream job. If you want to join in on the conversation use the options on our Contact Page, or call 888-563-3228. Also don't forget you can be entered to win a free year at the School of Podcasting by taking our Audience Survey. (Contest ends 1/30/15 with the winner being announced on the Ask the Podcast Coach show). Podcast Award Nominations Open January 19th If you want to nominate your show, and have your audience nominate your show, go to www.podcastawards.com Win a Trip To New Media Expo We are looking for people who will take all the shows that are nominated for a podcast award and score their show. There is a base set of criteria, and we will have a webinar to show you how to go about it. If you review four categories (about 16 hours of work) you will receive a pass to the new media expo (travel is not covered). You can review less than categories (it is not mandatory). If you are interested, go to www.schoolofpodcasting.com/par If you thinking of going to New Media Expo then use the coupon sop2015 to save 20% For more information go to schoolofpodcasting.com/nmx Because of His Podcast Darren Dake [8:50] Darren has been involved in death scene investigating. After podcasting on a separate topic for a year, he decided to podcast about what he knew. He started coronertalk.com and his podcast was designed to help others who didn't have access to training to their job better. Being so niche, when people in this field find this show they love it. Consequently, his podcast positioned him as a trainer, a leader, and someone who knows what he is talking about and now he is the director of training for the Association of Deputy Sheriffs for the state of Missouri. Darren feels his podcast put him in a position to be seen as an authority, as someone who obviously has a passion for teaching, and who knew what he was talking about. He will be developing training tracks and managing the whole training program. He had always eyed this job, but not pursued it. Now, because of his podcast the job pursued him. Darren had a previous show title Engaging Life and Leadership. Because of that show he was a panelist at Podcast Movement. He decided to cease production of that show. They produced 65 episodes, and they "podfaded." When I asked him why, he explained how it just wasn't fun anymore. He and his co-host had said about all there was to say on the subject. He took his experience from Engaging Life and Leadership and used it to create Coroner Talk. Last 5 in 5 - Darren Dake Here are the last 5 podcasts that Darrn listened to. If you want to send in your Last 5 in 5, visit our contact page. Be sure to tell us a little about your show and where we can find you. Tech News Weekly This American Life Ask the Podcast Coach Ray Edwards Show True Murder Get Involved With The Show Do you have a "Because of my Podcast" story? Want to send in the last 5 podcasts you listened to? Use the button below to record it right now. Ready to Launch Your Podcast?

Want to get better guests, want to grow your audience? Today's guest Joel Boggess has two words for you to get you going in the right direction. New Media Expo Coupon If you thinking of going to New Media Expo then use the coupon sop2015 to save 20% For more information go to schoolofpodcasting.com/nmx CBS Launches Play.it CBS launched a website to promote all of their content that they are providing as a podcast. The more main stream media starts to embrace podcasting, the more listeners will get comfortable consuming podcasts. That increases the chances of you being found. Creative Commons Licensing I am under the thought that any kind of exposure is good exposure. With this in mind, the only restriction I have is you can sell my podcast or materials to other people. You can quote me, etc (the "normal" stuff) but I go with a common sense kind of strategy. That works fine for me, if you are worried about people using your content you may want to investigate Creative Common Licensing. For more information go to https://creativecommons.org/licenses/ This work is licensed under a Creative Commons Attribution 4.0 International License. Joel Boggess of Relaunch Show Interview I was introduced I was on the Relaunch Show a while and back and had the pleasure of meeting Joel and his wife Pei. I also saw a post that Joel ahd put in a Facebook group showing some pretty impressive numbers. I asked him to come on the show, and he shared some great insights. Approach people when they have something to promote (they will be in "promotion mode" and be looking to get the word out). It may take more than one attempt to get our guest to say yes. (Joel asked someone every day for a full year to get to a "yes"). Joel shares how he almost died at an early age, and this experience has given him the strength to overcome his obstacles How do you get good guests? Joel's advice is ASK. You do need to be diligent. How do you grow your audience? By producing consistent content on a consistent schedule. Joel makes it super easy to promote you appearance on his show. Here is the email I got from his assistant. Clarity + Confidence = Direction (Read more about this in his book). Goal's word for the year is engagement. Check out Joel's Book Finding Your Voice. Check out his podcast at ReLaunchShow.com Check out his community of Ninja Podcasters. Mentioned in This Show Jim Carrey Commencement Speech Start Podcasting Today

Last 5 in 5 with John Wilkerson John Wilkerson of thewiredhomeschool.com/ was on episode 440 discussing podcasting with seven kids in the house. Today he shares with us the last five podcasts he listened to: Spirit Blade Podcast - Geek Entertainment and Faith The Sci -Fi Christian - Sci Fi Topics from a Christian perspective. Scott Sigler's Books - Sci -Fi Author School of Podcasting's Morning Annoucements _ This Podcast Homeschooling in Real Life - Telling it like it is in the world of homeschooling Podcast Rewind: [8:32] I recently appeared on the Coachzing Show talking about how to Create a Compelling Podcast. on the Relaunch Show I talk about Overcoming Personal and Financial Bankrupcy with with Joel and Pei. The Coachzing show is dedicated to helping coaches, therapists, speakers and authors work less, earn more, and help more people through creative content marketing strategies. The ReLaunch show is a Daily Radio Show for Career Changers, Difference Makers and Those with a Dream. Features interviews of today’s most in-demand experts, thought leaders, and ReLaunch! artists. When in Doubt - Ask Your Audience [14:04] You can win a free year at the School of Podcasting by taking our Audience Survey. It would be interesting to see how many times I provide the answer, "Ask your audience." It is what appears to be an obvious choice, but I'm not sure if we don't want to bother them, but we often use an audience poll as a last resort. We might feel that we are bugging them. In the end the people who take part in your survey (1 - 5 % of your audience) are the most engaged in your audience and are doing it to support you . As your audience is made up of adults, it not a bad idea to explain why you are doing the poll, but we will get into that later. What Can I Learn From An Audience Poll Demographics (age, sex, income, location) Expectations (Tell your potential audience the topic of your podcast and see what they would expect to hear). Find a gap (What is the most common frustration when listening to podcasts). Help you choose a name or logo when you are launching your podcast. What language they use to describe your show (this is valuable in marketing material - it is the native tongue of your audience). Have them rank your segments (you may find there are segments that nobody consumes) Psychographics (lifestyle, interests, dreams, pain points). Behaviors (How do they consume your show, how often, how long). Before You Design Your Survey What is the objective of the poll? What are you looking for? Write down the objective? (future content, sponsors) What is the goal of this survey?Why are you creating this survey?What do you hope to accomplish with this survey?How will you use the data you are collecting? You will use your objectives to help create the questions Short and To the Point Survey Monkey research (along with Gallup and others) has shown that the survey should take 5 minutes or less to complete. 6 – 10 minutes is acceptable but we see significant abandonment rates occurring after 11 minutes. When Surveys are Too Long People drop out: They simply quit taking the survey. Having a reward for completion can reduce drop-outs, but you can’t stop it completely.People stop paying attention: Remember your Jr. High School friend who just filled in random bubbles during a test? He grew up. If it takes too long to take your survey, he might do it again. Keep it Clear To ensure that you collect valid survey results, make sure you include instructions on how to answer the survey. Each question should be clearly stated so that there is no misunderstanding about what is being asked. When developing your survey questionnaire, you want to make certain that you are asking the questions in a neutral way, ie that you are not leading them toward a particular answer. This may seem simple, but when you are writing questions you will often find that the way you phrase the question may reflect your underlying opinion. Here is an example of a leading question: Instead of doing you think this microphone sounds better than the old one? Instead it might be “What do you think about the sound of this microphone?” Survey Flow There are some rules of thumb: 1) Questions about behavior (factual information) should be...

COMMENTS? Call 888-563-3228 I started this last year and I want this to be an annual event. I ask my audience, "If you could only listen to one podcast what would it be, where is it, and WHY do you listen to it. Thanks to everyone who sent in their answers. I want to thank Ray Ortega for alerting me to a post from Seth Godin that sates, “There’s no such thing as a niche that’s too small if the people care enough. If you think you need a bigger market, you’re actually saying that the market you already have doesn’t need you/depend on you/talk about you enough.You might not need a bigger niche. You might only need to produce more value for those you already serve.” With people choosing the following podcasts over all others, one can assume they are delivering tons of value. My Favorite Podcast Is Nick Seuberling from "Inside the Jungle" who love the 606 Podcast. Its information he can't get in the US. Ben From Modern Self Protection loves the Survival Podcast podcast because its energy, and inspiring. Bill from the Media Fiasco I would definitely pick the Mike O’Meara Show, it always puts a smile on his face. Cain from the Adventure Frequency podcast Adam Carolla show consistent, funny. Daniel J. Lewis from the Audacity to Podcast and My Podcast Reviews likes the Business of Marriage because the topics fits Daniel like a glove. Dr. Dave from Shrink Wrap Radio Psychology Podcast loves Mac Break Weekly to get up to date tips and news from experts. Al from Whats Up On Earth loves the Podcast because its funny, and appealing and keeps him up on pop culture. Erik from Podcast Talent Coach loves the Solopreneur Hour for their unique interviews that aren't like everybody else. Fred from Skills in Screencasts and Podcast still loves the No Agenda show for its behind the scenes look at the Media James loves the PFW in Progress is where James gets in depth information about New England Patriots football. Jennifer from the Delightful Life podcast loves Live Your List Show because the hosts are entertaining, and its inspires you to be a better person. John from Writers Authors on Fire from Loves Entrepreneur on Fire because it keeps him positive and motivated. Johnathon loves the Moment with Brian Koppelman. He loves in the in depth interviews that make him think. Ken Casler of the Thinking Outside The Box podcast loves the Spark podcast. It entertains him and keeps him up on technology and he loves the hosts voice. Kim from On the Table podcast loves Get it Done Guy (she also loves Starve the Doubts) for the entertaining stories. Matt McWilliams from the World Changers Show loves Ray Edwards because its unique slant on business, faith, productivity, and family. Randy Cantrell of Leaning Towards Wisdom loves Serial for the excellently produced masterful story telling. (recently parodied on Saturday Night Live) Remi from the Sci-fi Movie Podcast loves the hosts from Bald Move Network who talk about numerous topics, and he follows their shows....

Today we talk with John Wilkerson who has SEVEN children about HOW THE HECK DO YOU PODCAST WITH SEVEN KIDS IN THE HOUSE? John has been podcasting since 2005 and has lots of tips. We talk about the following topics: When do you know its time to podfade? What kind of gear do you use? Using your web host for a media host (I was surprised). Tips for Podcasting With Children in the House Lots and lots of prep so you are ready to take advantage of every opportunity Get out of the house if possible (maybe the car?)/ Go early or late (record while they are sleeping). Give yourself a limit (be focused) Reward your kids for being quiet (get them involved). John has a full blog post at http://jesusgeek.info/5-tips-for-podcasting-when-you-have-little-kids/ John's current project is the Wired Homeschool. You can find it at http://thewiredhomeschool.com/ The Wired Homeschool provides practical advice for homeschooling parents who use technology as part of their homeschool curriculum. Topics include Internet safety, responsible computer use, smartphones, tablets, e-readers, educational apps, social media, and more. Johns podcast has lead him being asked to speak at some conventions for homeschooling. How cool is that? In the interview he explains how he has had other podcasts and as life and interests changed, John no longer had the same passion for those shows, but is very excited to be doing the Wired Homeschool podcast. Last 5 in 5 From Mark from obeep.com (a GeoCaching Podcast) Geo Gearheads - technical side of geo caching Nerd Church - Geek News Hollywood Babylon - Kevin Smith Humor The Walk - podcast about health, fitness, weight loss and physical and spiritual well-being. Conquer Depression, Anxiety and Stress Podcast Rewind A new episode of Building a Better Dave is out called "the Other Side of Christmas". Beyond iTunes on Podcasters' Roundtable Podsafe for Peace Hear the Behind the Scenes Recording of this if Every Day Were Christmas. Original Podsafe for Peach recording website. New version by Slau at CdBaby, and iTunes Check out his podcast Sessions With Slau Mentioned on the Show rev.com a great - super fast turn around on transcriptions. Michael Butler Rock and Roll Geek Geek News Central Ready to Start Podcasting?

Today we are talking about the most efficient and effective way to make money from the influence you build with your podcast. That method is selling your own product or service. We also talk about how to shut down a podcast. How Do I Shut Down My Show? Mark Wade has decided to shut down a1blues.com after 6 years. He had the following questions. When I cancel Libsyn will my past shows still be available for people to still listen at my website or through iTunes or does Libsyn delete your past shows (mp3’s)? No. So if you want to keep it up you can downgrade to the $5 a month plan ($7 if you want basic download stats) Is there anything I need to do to keeping the website up and running Pay your hosting bills, and every now and then login and make sure there are no plugins/themes that need updated on your website (if you're using Wordpress). Also be sure to pay the bill on the domain name. If I decided to start the show up a few years from now is there anything I should do now to make that come back easier? Like keeping the website address renewed every year. Just keep paying the web bill, and your domain. To make that cheaper buy hosting by the year instead of month to month. Some people do a "Farewell" show and let people know the show is coming to an end. Others just say you're going on hiatus (and then never come back). Some people say nothing and the audience figures it out later that no new episodes are coming. In the end of you don't keep the domains and the hosting paid for, the system will break. Opportunity Knocks When Your Audience Asks the Same Question Multiple Times My friend Erik K. Johnson who produces the Podcast Talent coach, and on his show he has spoken about doing interviews and a listener of his asked if there was a definitive book on being and interviewer. Erik states that he has looked and while there are books on Radio that have pieces about interviewing but there is no book that people can say that is THE BOOK on interviewing. For me, I think "Erik needs to write this." Erik has 25+ years in radio and has interviewed some great musicians and entertainers and has some great insights. Erik also does a show with me called the Podcast Review show. If you want some constructive feedback on your show, sign up today at www.podcastreviewshow.com Writing a book is not easy, but it is simple. All you need to do is 1. Pick a topic 2. Outline the topic into sub topics 3. Expand those topics 4. Find an editor 5. Get a cover designed. The Most Effective and Profitable Way to Make Money With Your Podcast Through you podcast your audience: 1. Adds you to their routine when you publish at the same time. They rely on you to be there. This establishes trust. 2. When you bring value, they enjoy having you around. They like you. 3. When you share a bit about yourself they get to know you. Let your personality seep into your show. This allows them to know you. When they know, like, and trust you and you come out with a product that fits a need they have, you can leverage that relationship into dollars. Dave's book is More Podcast Money. Systems You Can Use To Sell Digit Products Sellz.com charges 5% of the sale +.25 cents. Great customizable buttons. They don't allow you to take paypal without paying $5 a month (but you can take credit cards). Sellfy.com - 5% and you can take a number of payments. I'm not a huge fan of their buttons (not very customizable). Gumroad.com - 5% + .25 Allow you to do a "you name the price" product. They do not accept paypal (but you can take credit cards). Spotlight Artist Raymond Good Job Search that Works [24:49] Ray's sight looks pretty cool. If you want to know what Wordpress theme someone is using check out wpthemedetector.com Ray is using Elegant Themes on this website. Ray is someone who can help people be more effective at finding a job. His free podcast provides great insights into helping you find a job, switch jobs, etc. We listen to Ray's first episode and its very polished. I played his first and last episode. Its very subtle but Ray had some reverb on his voice on the first show and now he doesn't. I'm on show 438 and I know show 500 will have improvements over 438. Keep in mind you don't have to be great to start, but you do have to start to be great. Check out Ray's show at www.jobsearchthatworks.com Mentioned in this Episode Wrapid Right Method Self Publishing For Virgins Ready to Start Podcasting

Because of my Podcast... I got to Meet a Mentor and Be Seen as an Expert Ben from Modern Self Defense where he was asked to teach a class, meet a mentor, and then he had 20 peopel fly in to meet HIM. This great event gets better, they have already asked him back to do another class. Ben is doing his podcast as he wants people to be safe. Fin him at modernselfprotection.com and in iTunes. How to Create a Protected / Premium RSS Podcast Feed 6:37 I've had a few people ask me this question so thanks to Nick at spnt.tv, Jason from matttalkonline.com and Randy from Leaning Towards Wisdom (itunes) I use Digital Access Pass to accomplish this through some short codes. Then anyone who is subscribed can access their special version of the RSS feed (and other can't). If they cancel their account their RSS goes dead. I ave a video on my Patreon page that shows how this works (sign up for $1 and get access to bonus videos). Here are some tips and insight into having premium content. 1. If you are creating premium content for your launch, remember you don't have an audience yet and you may be doing "double the work" for an audience that doesn't exist. 2. When you get into ecommerce, you enter the world of paypal. Some people love paypal, and others refuse to us it. 3. You will need to be able to support your members. Its not a set it up and watch the money come in. They will occasionally need some help. 4. If you can keep the free items completely separate than the premium your life will be easy. I'm in the process of moving the premium content from the School of Podcasting to a completely different website. This makes keeping things "straight" a WHOLE lot easier. If you mix the premium and free content together, it can be quite the headache keeping everything separate (the easiest way to to just keep them separate). 5. If you are trying to make it so that there is NO WAY To steal your content, then you will have a long day. If your product is digital, people can steal it. That's a fact and in the end you have to end up trusting your customers. Don't get hung up on that. People will pay for items in money or time. There are those people who have more time than money and can go to great lengths to get your content (and there are some customers who will share it with others - welcome to 2014). Post Rewind [17:45] I appeared on the Podcaster's Roundtable where we talked about platforms for podcasting. Listen/Watch it here. Izzabela and Mike Russel produce the Branding Cow podcast where you can have Izzabela go over your website from top to bottom. In one episode the podcaster was using the Website host to host their media and Izzabela mentions how it took almost 10 minutes to download the episode. You can find the Branding Cow podcast at www.brandingcow.com Mike and Izzabela run Music Radio Creative and recommend using Spreaker as your media host. Music Radio Creative are responsible for the "Podcast Rewind" voice over as well as the "Ladies" who sing "The School of Podcasting with Dave Jackson." Speaking of using your Web Hoist as a Media host I interview Ralph from thesdrshow.com on episode 419 where he talks about the horror of having to move to a "real" media host after launching his podcast (his web host even told him it would be fine - then it wasn't). You can hear that episode HERE (if you want a free month of hosting at Libsyn.com or blubrry.com use the coupon sopfree ). Spotlight Podcast: Adopting and Fostering in Faith [22:56] Today we spotlight a new podcast "Adopting and Fostering in Faith from a new member of the School of Podcasting Robert Gelinas. This podcast is all about inspiration, information and resources for Christians who desire to care for orphans in their own backyard (and beyond). I love it as Robert is an expert (he has five adopted children) and he is using the podcast to help others with questions about fostering and adopting children. Check out his website at http://fosteringandadoptinginfaith.com/ and find his podcast in itunes Last 5 in 5 from Ben Branam [29:46] Ben Branam from Modern Self Protection (No One SHould Live in Fear) shares the last five podcasts you listened to: 1. Daily Audio Bible 2. Get it Done Guy 3. The Survival Podcast 4. Handgun World 5. Black Man With a Gun HipCast Podcast Media Hosting Review [34:15] I've am getting a bit tired of reviewing media hosts as there are new ones every day (hour?) I was asked to look at Hipcast.com. My criteria includes: 1. Don't mess with my file (they do) - although you are allowed to rename your file once you upload it. They transcode your file as well. 2. Give me a way to redirect my feed (they don't). 3. Dont limit my bandwidth (they pass) 4. Give me stats (their stats get a D+ - very, very basic) 5. Give me unlimited storage (they pass) They list features on their website that aren't really features ("We back up you files" - really? I hope so). Their online recording tools didn't work with my machine (they didn't recognize my microphone

Today we talk about how adding a podcast to your blog can help you gain a larger audience. We talk with Kate Erickson of Kate's Take Pocast and the Entrepreneur on Fire podcast Because of My Podcast - My Audience Gave Me a Laptop [1:35] Ken Blanchard produces the Black Man with a Gun podcast among other podcasts that you can find at Blanchard Media. Recently he announced that he was having technical issues with his equipment, and that production of new episodes might come to a temporary halt. Instead of letting this happen, an audience member sent him a new Mac Book. I've said before that you can build a relationship with your audience, and that influence can be leveraged in many ways. Best VoiceMail For Podcasters [8:36] MagicJack Plus + Free 6 Months Subscription to Magic Jack Service $37 (a year of service is $35) Google Voice - It's Free. The Sound is OK. Just realize if Google ever decides to charge or cancel this service you will have a back catalog of shows with this number. (deliver mp3 file) Kall8 - This is the service I have used since 2005. An 800 number is $5 a month and approximately 7 cents a minute. My apologies to my friends across the pond. There isn't much international information on their site. I've never had a bill more than $10. The bad news is the sound quality of these calls is not great. Kall8 captures at 8 bit, while Google Voice and Magic Jack capture at 16 bit (which is why Kall8 sounds so much worse). With Google Voice being free, they seem like the obvious choice. I'm not sure I'm willing to trust Google with a voice mail that I give out for episode upon episode and then yank the tool away from me. Magic Jack for me will be the recommended (more affordable) option. The ONE downside is people have to wait 5 seconds to go to voicemail (which is a bit long). Another tool (that's not phone based) to get audio on yoru website is via Speakpipe. Reality in Podcast Advertising In a recent article in Podertainment magazine (a really great issue) Rob Walch VP of Podcasters relations a Libsyn.com states in an article titled "A Rope in the Garage" that about 8% of all the episodes released that reach the 5,000 download threshold." What's so special about 5,000 downloads? This is the minimum number that many advertisers need to look at your show. Even if you reach that number you're still not talking about quitting your day job. Rob states, "Realistically less than 5% of podcasters even make enough from their podcast to even cover their costs. An less than 1% can call podcasting their main career or in the case above - an alternative better than the rope in the garage. " I bring this up today because we have Kate Erickson of Entrepreneur on Fire on the show. John Lee Dumas has created an empire. An empire I stand and applaud. John has proven (over and over) that you CAN make money using your podcast. Notice I didn't say from your podcast (although John does that as well). Most of John's money comes from additional products he sell. Most podcasters who make money podcating (myself included) use the free podcast to promote other non-free services. Paul Colligan in his recent episode states Podcast Monetization breaks down to: Market + Message + Money + Media = The Only Formula For Podcast Monetization Behind the Scenes of Kate's Take - a behind the scenes look at Entrepreneur on Fire and the Fire Path. Kate Erickson is one of the guiding forces of the wildly successful Entrepreneur on Fire podcast. This has launched other spin of shows like Quotes on Fire, Webinar on Fire, and today we talk to Kate about why she launched Kate's Take along with "the Fire Path" which are the first 17 episodes of her show and are assembled into an ebook (no email required) at www.eofire.com/tfpbook You will hear how Kate has boosted her confidence by doing more and more episodes. She started by re-recording her first shows (so remember you don't HAVE to publish the episodes you record). She has put great content intermixed with stories and her audience is loving it. She has a discipline to to focus on certain tasks that help propel her podcast and website further toward her goals. Kate states that they don't make subscribing to their podcast a primary call to action. She advises the call to action be go to the website where they can then subscribe to your podcast and/or your email list. Kate has taken her blog posts and turned them into a audioblog/podcast. So if you are a blogger you will hear how she is getting more feedback and reaching a large audience as a podcast. Another thing to consider is if you are a blogger that for every one podcast there are roughly 1950 blogs so having a podcast makes it easier to be found. (source Rob Walch) Are Story Telling Podcasts the Next Podcasting Wave? [47:00] With the success of shows like Radio Lab, Startup, and Serial, more people are discovering podcasts. These stories pull us in, and keep us captivated. Well the people behind startup have launched another new show ca

First things first, I'm not a lawyer and do not take this as legal advice. Always speak to a lawyer. A few weeks ago I made a video about the service Audello. At the end of the video I saw something that really upset me. I was already somewhat upset as I can see where people are going to spend $300 for a product that is unnecessary. I took to the video camera, and the blog post with smoke coming out of my ears. My title warned people to stay away from this product and I called it a scam. That is over line. These as Yosemite Sam would say, "Are fighting words" and you know what? He's right. I went looking for what words could get you sued and I found a great post from Deb McCalister. She has some great advice (deb has worked in PR for a long time). Don't Be a Warning Bell Avoid comments like WARNING: Beware of… (or the variations: Stay away from…Don’t do business with…DO not hire…Do not buy…Do not waste money…) SCAM ALERT: (Company or individual’s name) is a con artist… (or the variations: I got taken in by…These scammers took my money…Don’t trust…) (Company or individual’s name) lied (or the variations: misrepresented…promised but did not deliver…ruined my property description by doing shoddy work…did shoddy work…is the worst company description…) She also stated that you want to keep things personal: Focus on your own experience, and don’t tell other people what to do. Keep your language in the first person. “I hired…” “I found…” “I paid…” “I thought…” “I feel… You should try to avoid telling people what to do. Give them the facts that you found, and let them make a decision. Don't Threaten Tactics to avoid saying I’m going to make it my business to tell everyone I meet what a crook you are. I am going to tell everyone not to do business with you. If you don’t fix the problem you caused, I am going to ruin your reputation online. So what did I say that was so bad? I called it a scam (it's not a scam is where you give people money and get nothing in return - you do get something in return with Audello). I told people not to buy it. Like I said, don't tell people what to do. Give them the facts that you found, and let them decide. Be Ready to Prove Your Claims What Would My Updated Review Be? I downloaded and installed Audello last week. On my computer I could never get it to launch. I didn't contact their tech support as my goal was to get an overview of the program so I could talk about it. Their web interface was really all I needed. I do my recording in other software (so I didn't need it). Here are some of their features Playlists Future Dating of Shows The Ability to see where people stop listening Split Testing Audio bars Of all the features the one I feel is unique is split testing. This is geared toward having a selling proposition on a page. So if you have a page setup to collect email addresses, you could see what audio message worked best at getting people to sign up for your email list. Playlists can be done with the free plugin powerpress. Future dating of shows can be done in Wordpress. The ability to see how long people are listening is available if you are on the Stitcher platform. All of those features are free. This is where Audello will say that the main advantage of Audello is that all these features are under one platform (and that would be true). It is also true that Audello is around $197 - $294. When I imported my feed, not all the details came across. If you have multiple shows on Libsyn, when you upload a show through Audello it will randomly pick which show to assign the file (that is not acceptable in my opinion). So the software has bugs (most new software does), but for $297 I expected more. Mentioned in this segment: EFF ONline Defamation Law and Deb Mcalisiter Article Here is the message I received Brute Protect Plugin Last Saturday the School of Podcasting and Ask the Podcast Coach had Brute Force attacks that made it hard for my website to stay online. It was a horrible feeling. Working with the tech support at Host gator they determined that I was under a brute force attack. I searched for a plugin to help and found the Brute Force attack plugin. This free plugin was recently purchased by Automatic (the people who make Wordpress). The idea is they are creating a giant database of attackers that it is blocking. It also will email you when your site is down (and when it comes back up). Over the last 19 hours it has blocked 20 attempts to login to my site. If your site is having an issues, this seems to be helping. You can learn more about it at https://bruteprotect.com/ My Podcast Reviews Now Includes Stitcher Reviews I want to thank everyone who has written a review in iTunes or Stitcher. I've been using My Podcast Reviews to track these (and all the reviews I've had over the years). It's definitely worth the money as I don't have to go in and dig through all the international stores to see my reviews (i.e.e the ones from Australia, Canada, etc). It's a great way to keep up

Today we talk about your favorite podcast, what does it take to feel comfortable talking to yourself, and Last 5 in 5 With David Hooper David Hooper hosts the RED Podcast (Real Entrepreneur Development) and he phoned in the last five podcasts he listened to: Funding the Dream on Kickstarter Serial The Dr. Drew Podcast Building A Better Dave School Of Laughs Additional Mentions Dr. Drew on Marc Maron show Kate's Take: The EntrepreneurOnFire Audio Blog The Bitterest Pill(this inspired me to do Building a Better Dave) Win the Diet War Podcast Rewind: Podcaster's Roundtable Episode 38 on the LAW [18:00] Check out episode 38 where we had two different lawyers on and we talked to them about using music in podcasting as well as the patent lawsuits, etc. It's a great show. Check it out at http://podcastersroundtable.com/pr038-podcasting-and-the-law/ Check out Ya's other show Podcasters Studio and Daniel J. Lewis on the Audacity to podcast Simplecast.fm Podcast Media Host Review [21:00] I have seven piece of criteria when I look at media hosts. These include: 1. Don't change my file (period). 2. Don't limit my storage 3. Don't limit the bandwidth 4. Give me Stats 5. Give me support 6. Don't control my feed. 7. Charge me for it. Simplecast.fm stats $12 a month for unlimited storage and bandwidth. The weird thing is they don't state ANY limits (that's a business plan that opens themselves up for lots of abuse). Their player is interesting as it allows you to speed things up and rewind. They have an interesting "Managers" feature where you can allow multiple people to manage your hosting. They make it easy to add advertising banners on your website. However, they changed my file name, they changed format (they changed it to mono), they also didn't copy over all my ID3 tags. When I sent them an email, 7 days later I still didn't have an answer. This leads me to saying I can't recommend them as a solution. I recommend Libsyn.com and Blubrry.com (you can get a free month using the coupon sopfree at either service). http://youtu.be/blunoEc_Oag Is Your Podcast Useful and Interesting? [31:30] I was reading an article from the Consent Marketing Institute and it said “Great content meets two criteria: It’s useful and it’s interesting.” This got me to thinking and I believe this to be true. I will listen to things that aren't useful (Like the Serial podcast) because it's really interesting. I will listen to boring stuff (like webinars) because they provide useful information. When you are trying to come up with ideas from your show ask yourself is what I'm about to share useful or interesting (preferably both). When its not interesting or useful, I call is "kah-kah, poo-poo." This is why I don't recommend an "episode 0" which is what people would put into their feed to test their iTunes feed. While this was seful in testing your feed, it was not very useful as a first impression. Now I recommend people come out with their best content in episode 1 (and don't be in such a hurry. Congrats to the Forever Fan Podcast [37:13] Troy contact me about doing a quick start, and in a few days he had his podcast launched. (see foreverfanpodcast.com ) If you don't have a website, send me an email with the phrase (quick start) in the title (if you have a podcast just join the School of Podcasting) I send you a link to order your hosting (I earn a commission), and it runs you around $8 a month. You send me the welcome email, and I install Wordpress for you (and some plugins to get you going - you need the graphics and the content) I also give you a free month at the School of Podcasting Ready To Start Podcasting? I would love to help you launch you podcast.

Looking for some things to help grow your audience? Today we have a few ideas to make it easier for people to find and consume your content. Join in on the conversation at 888-563-3228 Check Your Volumes Levels I listened to a bunch of podcasts in the car this week, and I was surprised by the very large difference in volumes levels and equalization. In some cases people are getting out of hand with the "adding bass to sound like the radio" tools. I would advised you to listen to a few other podcasts and then listen to yours and see how they stack up. Because of my Podcast - I'm Going Global [5:00] Tony from thestillman.com explains how his podcast is going global now that it is a podcast. He started it as a way for people who were visually impaired to consume the content and now his podcast is being heard all over the place. Tony was also said some very nice words about being reviewed on the Podcast Review Show. In looking at my stats, the School of Podcasting is now heard in 175 countries with the US being first, and CHINA being second (followed by Canada and Australia and many others). Last 5 in 5 [11:45] Gary Leland from Garyleleand.com and Podertainment magazine. Scott Sigler's The Rookie No Agenda Show (media Assassinations) Podcast Talent Coach (podcasting tips) Today in iOs (all things iPhone/iPad) The Podcast Report (podcasting news) The Starter's Club Help Your Audience Consume Your Content [17:30] I wanted to share some promotion that I did to get folks into podcast consumption. We host a haunted house in our garage each Halloween, so I took advantage of a captive audience and gave the parents a card that had the details of my podcast on the front and some "how to listen" info on the back (images attached). Most folks were familiar with podcasts, but not real sure how to find them, so hopefully this will pull in a few more converts. I also created a page on my site with a video showing additional info on how to listen (ran of out time to voice it over, so need to go back and do that): http://whatsuponearth.com/listen Thanks for all the great tutoring on the shows, and best of luck with NMX. Big Fan, Al Holtz What's Up On Earth? whatsuponearth.com/listen Providing Embed Codes to Guests Can Greatly Improve Your Downloads [22:55] Jason Bryant produces On the Mat Podcast Network and interviewed some top guests. He has his Powerpress Plugin set to enable people to grab the embed link and put the player on their website (as they may not want to point their audience to YOUR website. In doing this his downloads went from three digits downloads to FIVE digit downloads. Let your guests and your audience freely promote your show and then make sure to mention your website in every episode. If you are using the PowerPress Wordpress plugin, go to the settings Making My Libsyn.com App Free [26:45] In July I sold 2 apps. I made it free and in September I had 102 download it. Is having 100% more people listen to your show worth the extra $10 a month? To get your app (free to have it created) go to Libsyn.com and get the $20 a month plan (it will be $30 a month once the app is launched). You can use the code sopfree to get a free month of hosting at the Libsyn.com July app sales ($1.99): 2 September App Sales (free): 102 Mentioned on This Episode Trapper Jack (Phillip Keller Now) www.blindfaithlive.com New Media Show the Audacity to Podcast (Daniel J Lewis) Ready to Podcast?

Today we have a fun toy from my audience, we discover new podcasts with Ben Kruger, as talk about more things to worry about when it comes to Audello, and I answer your questions about the School of Podcasting and changing your podcast information in iTunes. Call into the show at 888-563-3228 Because of my podcast - I can listen to podcasts in the Shower A listener from CHINA sent me a bluetooth speaker that allows me to listen to podcasts in the show. Thank you Kevin Deng for the cool gift. I plug it into a usb device (like my computer) to charge it, then there is a suction cop on the back and I can stick it to the shower wall. My iphone can connect to the show via bluetooth. I can pause, skip, and stop the podcasts right on the player. If someone calls the device turns into a speaker phone. That would be weird to take a call in the shower. When the power is getting low, the device tells you to charge it. Thanks so much to Kevin. I am really loving it. Reverse Engineering Podcast Listeners [4:15] I was curious how people FIND podcasts. We all obsess about iTunes, Stitcher, and other directories. In many cases the podcasts I listen to did not get on my phone by me doing a search. Colin Gray from Podcraft (podcraft.net) who does a show about podcasting says that word of mouth seems to be the main way he has found podcasts. Colin is the 6th person to tell me about the Startup podcast which is a story of a person starting a podcast network to create shows that tell stories. It's very interesting, and the producer used to produce This American Life (one of the top rated podcasts in iTunes). What was your Absolutely Favorite Podcast in 2005? I did this last year. If you could only listen to ONE podcast, what would it be. Please give me: 1. The name of the show 2. The website address 3. A brief description of the show 4. WHY you listen (this is the biggie) 5. Then tell us briefly about your show. Be sure to include your website address. My plan (like last year) is to have these transcribed and turned into a PDF. I'm also going to take last year's submissions and combine them in with this years submissions and turn them into a book for sale on Amazon. So you will get your voice played on my podcast, you will be in the PDF and in the Kindle book. I am taking submissions in November 2014. This way I can assemble it in December with the episode being played at the end of the year (12/28/14). You can call them in 888-563-3228, record an email them to me (128 mp3), or using the speakpipe button below. Last 5 in 5 with Ben Kruger [10:15] 1. Time Ferris Show 2. Marketing In Your Car 3. Tropical MBA 4. Authority Alchemy 5. Authority Engine (Ben's show as we couldn't count) Dave Jackson on New Media Show [17:15] A podcast host will not bring you more listeners. A new mixer will not bring your more listeners (unless you sound is really bad). I appeared on the New Media Show with Rob Greenlee and Todd Cochrane talking about the New Media Expo (as I'm the Director of Podcasting) but we also started to talk about Soundcloud. Rob shared that their RSS feeds are oftn not compliant and missing itunes specs. You can subscribe to the New Media Show in itunes using this link. Podcast Review Show [22:10] We review the Gospel Light and Truth Hour on the latest episode of the Podcast Review Show. If you are looking to have two experts with a combine experience of 30 years give you unbiased feeback on your show, get your podcast reviewed. Is Audello False Advertising? [25:10] I spoke last week about Audello and how their claims are exaggerated and that you can do a lot of what they are doing with free software. It was released this week to the tune of $297. That is crazy. I signed up as an Affiliate so I could hopefully get a closer look. Once approved, I saw videos where they have you submitting a feed created by Audello to iTunes. This makes me worried. I asked their support if there was a way to redirect their feed in the event you want to stop using their service. The support response wasn't certain of what I was talking about, and they said if it didn't exist they could always create it. Then a listener sent me a screenshot of John Lee Dumas commenting on Audello as they are using his image on their site. The bad new is John is NOT USING THEIR SYSTEM. When I see a company do this (in the same way that podbean.com puts people on their front page that aren't using their...

Today we have LOTS of podcasting news and new products on the horizons (some good, some seem kind of slimy). I explain what two questions I ask every time I meet a listener, and I think I found the Wordpress theme of my dreams. Today we have LOTS of podcasting news and new products on the horizons (some good, some seem kind of slimy). I explain what two questions I ask every time I meet a listener, and I think I found the Wordpress theme of my dreams. Got a comment? Call it in 888-563-3228 or visit the contact page for more options to get involved. New Car Dashboard I now own a Toyota Prius (2012). When You connect to a iPhone it shows this: Podcast Listening Myths You don't have to stream them them. You can download them when you on wi-fi (only) and then listen to them on your car. The Podcasts app from Apple also deletes the file as soon as you are through the whole episode. Stitcher is Purchased by Deezer Stitcher is a great podcast consumption app (free) for both Ios and Android. Do I care? At this point Deezer is a music subscription service not available in the USA. They have been around since 2007. It's interesting. Stitcher says they are not going away. I will file this under, "Wait and see." SoundCloud Discussion on New Media Show Per Rob of the New Media Show Soundcloud has gone through most of their funding. Does this mean they are going out of business? No. Does it mean they need to be profitable soon? Yes. Appendpity Podcaster Pro (and other themes) will soon integrate with PowerPress I've used Appendipty themes in the past, but I wanted a little more flexibility. They just released the Podcast Pro theme, and it is WOW. The one thing it didn't do is integrate with the PowerPress plugin. I introduce Joey from Appendity to Todd Cohcrane from Blubrry who introduced Joey to Angelo (the main developer of PowerPress). The bottom line is the theme and plugin will work together very soon (probably a month or so). This way people who have started their podcast and have a number of past episodes they won't have to copy and paste the location of the mp3 file into Appendpity part of your post (very cool). The Podcast Pro is $59 and need the Genesis framework $59. The good new is you can use it on more than one site for that $59. Two Questions You Should Always Ask Your Audience[20:15] When you find yourself in direct contact with your audience be sure to ask them two questions: How did you find my show? This way you can see what is working, and do more of that. What would you like to hear on my show? This will bring you ideas for future shows. If they have no ideas, they will tell you what you are doing right. In my example my listener told me he was glad that I don't interview the "same old people." What was the last podcast you listened to? How did you find that show? Call it in 888-563-3228 Snake Oil is on the Way (Audello) 26:15 A very successful Internet Marketer will be releasing a podcast publishing platform at the end of this week. My guess is this is going to be on the expensive side (if it's like previous product releases - I owned Easy Video Suite 2). There are tons of items in their video that just play on people who don't know better. PLUS they have contacted all the other Internet Marketers to promote it with affiliate programs (which is also why these are often over-priced as they have to pay 50% to an affiliate). I'm not saying this is a bad product. It could be very good, but it did show the system using feedburner (a really bad idea) and other tools that will make it look super easy. Many of these tools like WP Bakery allow you to drag and drop things on your Wordpress Page. Making Money with your podcast is not bad. People open restaurants every day and many of these don't make it through the first year. Podcasters who are looking to make a living quickly need to know their chances of success are not great. They are not impossible, but it takes a lot of work. a lot of hustle, and some luck. Please go in with your eyes open. If you're not sure, reach out to me and I will help you.

The step of every journey starts with a single step. You've gone to great lengths to make a good episode. Now you're ready to promote your show, and everyone says "find your audience," but how? Today I do a couple quick Google searches and show you what I came up with for a friend who has a podcast that is a book of fiction (super niche). We also talk about dealing with "trolls" who leave negative comments on your blog posts, etc. If you are thinking about speaking at New Media Expo, you need to get your submission in BEFORE 10/24. I give some tips on what I'm looking for at my blog. Interview With an Internet Troll [3:40] There will be people who hate everything you do. They have nothing nice to say, and in some cases will use very offensive words. But keep in mind: 1. They don't have the courage to do what you do (create content). They only tell you how bad your content is. 2. Many times they do it in an anonymous fashion (again, lack of courage). 3. They DID leave a comment. You MOVED someone to hate you. That's a plus. It doesn't seem like a plus, but it is. Check out Daniel J Lewis's episode on handling complaints. Check out Erik K. Johnson's Podast Talent Coach. Ray Ortega's Podaster's Studio and Podcaster's Rountable (which often has myself and Daniel J Lewis) Last 5 in 5 [10:50] Todd from the conformity hazard podcast (recorded live at Podcast Movement) tells us the last 5 podcasts he listened to. 48 Days to the Work you love (Dan Miller) School of Podcasting Podcast Answer Man Family From the Heart (audio journal of the host) Smart Passive Income (Pat Flynn). Podcast Rewind [12:38] UK Podcasters are now New Media Europe. Thanks to Kevin Cox for the shout out. I appeared on the Profitcast Podcast. This is a cool show that talks about growing your audience and monetizing your show. Brian is an awesome dude. How Do I Grow My Audience When I'm Not Doing an Interview Show? [16:15] I got an email from Caine Door who asked, " "what kind of advice would you give to someone who's podcast was driven by fiction content (a bit like Scott Sigler but with no where near such an outgoing personality) and not interviews, or helping people, or a professional focus?It seems that a lot of advice about podcasting is more geared toward all of those things that I mentioned above that I don't really do. My latest episode has the most conversation I've done with the audience....ever and its only like seven minutes. " My first bit of advice was to get his website address into his signature. Don't make it hard to find your show. I am the person who may not read all of your email, but I will click a link to help me determine if I should read all of your email. Then do the four steps of podcast promotion 1. Figure out who the audience is 2. Make content that will impact and move them. 3. GO to where they are and make friends with them. Bring value with every conversation. 4. Tell them about your podcast So Caine's audience would be people looking for fiction. I typed in phrases like "Fiction Book Fans" and "Fiction Book Clubs" and I went to Google+ communities and Facebook Groups, and between a few(less than 5 searches) I had a list of places to investigate including. http://themindofafictionbooklover.tumblr.com/me is in the top 5 of Google for this search. Go read his blog, and leave comments. When somethng strikes you send him an email and start a conversation. Later ask him if he'd like to listen to your book. Be sure to have your signature with a link to your website so when you send him an email he will see your website. http://www.thrall.org/booklovers/ Has all sorts of things about book clubs http://www.booktalk.org/online-reading-group.html This is a huge forum (be careful not to spam here and read the rules of posting) Here is another search results for Google Groups https://plus.google.com/s/fiction%20books/communities Be Careful in the Forums The reason you have to do step three (make friends with your potential audience) is if you just show up and go "LISTEN TO MY PODCAST" people who ask, "Who is this person?' Then they will flag your for spam. I know because in 2006 this happened to me. It takes time. It's hard to do (because you know THIS is MY AUDIENCE) but be patient. Kevin Costner is the Anti-Christ In the movie Field of Dreams Kevin Costner says that "If you build it they will come." This is a GIANT LIE. You need to GO and find your audience. Will having a podcast being people to your site? Yes, but if you want to grow your audience faster you have to go find your audience and lead them to your show. How Do You Define Your Success In my book More Podcast Money, I talk about how Jeremy and Jason from Internet Business Mastery had more influence than people with email lists that were huge. Jason and Jeremy had more influence. Your success may not be measured in numbers....

Podcasters Are Taking Home Award - Because of my Podcast Amateur Traveler Podcast wins Lowell Thomas Travel Journalism Award Chris Christensen is a winner in the 2014 Lowell Thomas Travel Journalism Competition, taking an Honorable Mention in the Travel Broadcast — Audio category for “Amateur Traveler: Travel to Flanders in Belgium” (http://europe.amateurtraveler.com/travel-flanders-belgium-travel- podcast/) on AmateurTraveler.com. The awards are named for Lowell Thomas, acclaimed broadcast journalist, prolific author and world explorer during five decades in journalism. This is the 30th annual competition sponsored by the Society of American Travel Writers Foundation. Winners of the awards, the most prestigious in the field of travel journalism, were announced Sept. 16 at the SATW convention, held in Iceland. The competition drew 1,177 entries and was judged by members of the faculty at the University of North Carolina-Chapel Hill School of Journalism and Mass Communication. This year, the SATW Foundation presented 90 awards in 25 categories and nearly $20,000 in prize money to journalists. Since the first competition for work in 1984, the SATW Foundation has presented more than 2,100 awards and $420,000-plus in recognition of outstanding travel journalism. In honoring work, the judges said: "The Amateur Traveler podcast by Chris Christensen was well done. The first episode only featured narration by Christensen, which is challenging to produce. His incorporation of natural sound was a great addition to keep the show interesting and engaging. It offered both great historical context as well as important tips for travel to Flanders. The show was well produced and interesting". Among other winners, Jill Schensul, senior writer for The Record of northern New Jersey, earned the title of Lowell Thomas Travel Journalist of the Year for a portfolio of her work in the past year. It is the third top title for Schensul, who over the years has won 29 Lowell Thomas awards for herself, and The Record travel section has taken 39 in total. National Geographic Traveler, Islands, Travel + Leisure and AFAR magazines are top media winners in 2014. The Foundation distributes nearly $20,000 annually in prize money to individual winners. Donations by this year’s Underwriter, the Tourist Office for Flanders-Brussels, and many other supporters helped make the prizes possible. For more information about the awards, including a full list of winners and judges’ comments, and SATW, visit www.satwf.com andwww.satw.org. Money Plan SOS Wins Plutus Award Steve Stewart was nominated in the Best personal finance blog, and best debt reduction blog categories. Joe Saul-Sehy won for best financial blog (Joe was on the show this year talking co-hosts), and Steve won for the best debt reduction blog. The interesting thing is Steve's blog is just his "show notes" for his podcast. Congrats to both! Portable Recording With Zoom iQ5B I was Podcast Movement when I met Shawn Smith who had a bunch of microphones set up and was interviewing him. I went over and introduced myself. Shawn has gone out to help people answer the question, "What is the best way to record on the road." His is actively positioning himself as THE mobile recording person at http://www.themobilepro.net/ This was recorded on my iPhone using Boss Jock Studio and using Shawn's Zoom iQ5B microphone. It is a condenser microphone so it does pick up background noise. It has adjustable settings so you can pick how wide the stereo separation is. You will here Shawn and I go through some of the settings on the microphone. It sounds good (and would work in a quiet place like any quiet place). The FREE Ebook From Shwn: 28 pages of high-rez photos and links to all the road-tested apps and gear in each of the 5 Mobile Pro Podcast Set-Ups, pros & cons of each, best-use guide, and Mobile Pro tips plus 3 bonus set-ups. TheMobilePro.net Question from Listeners In a previous episode we spoke about Dragon Naturally Speaking and Ryan Parker I just wanted to let you know that the Mac does have a dictation function and you can find that function in the system preferences file. It works pretty much just like Siri does. And yes you have to enunciate your punctuation.(It works really great!) In fact I am voice typing this comment to you directly with no corrections. It actually works really fast. The only thing is you have to get used to using the program just like anything else. Okay I lied I did correct a few things. And you have to correct manually if you speak an incorrect word or it picks up punctuation incorrectly. Here’s a great tutorial from YouTube for you and your audience: https://www.youtube.com/watch?v=lU7oiTTAxNkIt does not allow you to correct by voice which is one of the advantages of dragon speaking naturally. They have a Mac version called Dragon dictate that seems to work pretty well I have use that in the past. Have a great day keep podcasting because we I’ll love you so much ha ha! -

Do you feel that you podcasting may be too hard, or complicated? Do you feel that nobody would listen? Are you nervous? Maybe a little scared? Well today we are going to talk you off the ledge. It's Time To Get Uncomfortable I've been appointed as the Director of Podcasting at the new media expo. This means I will help choose who speaks at the New Media Expo in April of 2015. This is a huge opportunity. It's also kind of scary. This means someone who really wants to speak won't get to, and I'm going to disappoint them. It also means I will get to meet a whole bunch of people, and get additional insights into podcasting, blogging, video, and more. It's a huge opportunity for me, and I'm blessed to be chosen. Today I walk you through stepping out the boat of comfort and why its a good thing to be scared and uncomfortable. We don't like to move when we are comfortable, but life is moving fast, and if we don't move we are actually going backwards in some instances. So I share some things that I was scared and had to work through. As a teenager I was very shy around strangers. My mother died when I was 24 and I had to go tell my Grandma she had outlived her child I had to work my way though college. It took twice as long, but I got my degree. I spent myself into bankruptcy trying to have a child with my first wife. Later we divorced. These are hard things to push through, but you come out better on the other side. Sometimes we need to ask, "What is the worst thing that could happen? When you get a dog, you're not tihnking, "Hey someday in the future we are all going to be sad," but its true. The pros outweigh the cons. Do I dread telling people they didn't get accepted? Sure. You have to take the good with the bad. For me, the benefits of podcasting outweigh the negative. Special thanks to Rob Walch (libsyn.com), Todd Cochrane (Blubrry.com) Rob Greenlee (podcastone.com) for recommending me to Rick Calvert of the New Media Expo. Last 5 in 5 With Lou Mongello [15:47] Today we get some podcast recommendations from Lou Mongello who produces the WDW Radio podcast (A great podcast about Walt Disney World). I interviewed Lou back on the Power of Podcasting podcast that told his story about how he left his job as a lawyer and now does podcasting full time. Here are the last five podcast Lou listened to. The Podcast Report From Paul Colligan Starve the Doubts by Jared Easley Podcast Answer Man - Cliff Ravenscraft Smart Passive Income - Pat Flynn Social Media Examiner - Michael Stelzner Saving For Events Going to events is a great way to fast forward your networking and knowledge. It can add up when you start thinking about travel expenses in addition to the price of attendance. One way is to look at your bank and see if they have a savings plan that will automatically move money into an account for you. I Use CaptialOne 360 (which actually lets you earn interest) and once a month it transfers money from my "normal" checking account into the online account. By using an account that you don't look at you are less likely to spend it. Mike Russel Launches Audio Producter Masters [20:34] Mike Russel of Music Radio Creative (the people behind my intro singers), has released a book on Adobe Audition in addition to an online community. The community has great tutorials as well as each month you get cool sound files for music beds, swishes, zaps, etc. Check it out at www.audioproductionmasters.com/sop If you're more of a reader he has also released a new kindle book filled with his massive knowledge of Adobe Audition. Over Coffee Podcast Appearance [24:00] I was interviewed by Dott on the Over Coffee podcast. Check it out Cleveland Podcasters Meetup [26:32] If you plan on doing your own meetup, be sure to provide food, and have an agenda. The good news is there is no better way to connect then face to face. It was awesome to see everyone. FREE PIZZA (Because of My Podcast Part Two) Steve Stewart was in town so we went out for Pizza, and how weird was it that Philip Keller of the Blind Faith Live podcast. We had our own little meetup, and Phillip left. When we went to pay for our bill Phillip had already taken care of or bill. How cool is that? It was great to have two of my favorite people meet each other. Check out Phillip's show at www.blindfaithlive.com (real people, real miracles) also check out Steve at www.moneyplansos.com

One of the most hated steps of podcasting is writing show notes. They are a necessary evil and they help search engines like Google and Bing find you. So how long should my show notes be? We will take a look at that question today. Podcasting is up to 13 Million Listeners a Day 5% of Americans (so this number is bigger in reality) listen to podcasts every day. That would be 13 million people. This video explains more. Dragon Naturally Speaking Review I tried Dragon Naturally Speaking back when they were on version 6. It was impressive. I received some questions about creating show notes, and more and more people are having them transcribed. That can get a little costly at $1 a minute. So would something like Dragon Naturally speaking solve this issue for those who don't like to type? My answer is maybe. I used a transcribe feature where I put an audio file into the software and it typed out over 10,000 words (13 pages). From my test, this software is around 90% accurate. The more you use it the better it gets as it learns your voice. The bad news is it doesn't do a bit of punctuation. How could it? It doesn't understand what it is transcribing. So the time you save by not having to type is now used by going in and adding punctuation. Now if you are a "hunt and pack" kind of typist, this might be for you. It took me 10 minutes to go through an interactive tutorial and I was ready to go full force with the software. You can use it not only to type what you are saying, but to open programs, click buttons and more. Can I get up to speed this fast learning the keyboard? I don't think so. I will say, talking your punctuation is not something that comes naturally, but it does force you to finalize your thought before speaking (which I think we all can use). The software is smart as if you say something and it types if wrong, you can say "Select (whatever the word is) and then go through a number of choices to edit it. Then there are more commands to tell it to go back to where you were. It's pretty slick. If you are in a chat room you could easily just speak your words and have them show up. What does it cost? The premium version (that allows you to transcribe prerecorded files is $199 at amazon (affiliate link). The basic version is $49 that does the live transcription. Do I Need Show Notes? In a quick word yes. At its core, a podcast is media in a blog post. The question then becomes: How Many Words Do I Need in My Podcast Show Notes? The Wordpress Plugin Wordpress SEO Recommend at least 300. Some reports who that you need 2000 words. WOA! What is this based on? A report that show that most of the top ranking pages had over 2000 words. It makes perfect sense. Google indexes every part of your site. The more it finds, the more of a trail you leave behind to be found. You can also point at Seth Godin who has one of the most popular blogs on the planet is short and to the point. His post None of this makes sense was 125 words. When I interviewed Pat Flynn, we spoke about his writing style. He often writes posts that can be seen as a definitive source on that subject. His original posts helped people pass an architecture exam. They were that detailed. Things to Consider When Writing Show Notes Your audience. It always starts with your audience. Some of your audience may want the full story. Some of them may just want the bullet points. What is the purpose of your show notes? Pat's original posts were his notes on passing the exam. Maybe your notes are just a summary with links to resources. What is the subject? If you hate typing show notes, then one thing you can do to save time is identify your subject and stick to it. Most people skim when they read. Break it up in to bite sized chunks and using different heading tags. These can carry more Google juice. Use images to break up the intimidating screen of non-stop text. How to Speed Things Up 1. Type it once. Use tools like Google Docs, Evernote, OneNote, etc to capture your ideas. Then later when you put together your show notes you can copy and paste from your resources. 2. If you are pasting, paste as plain text. Programs like Microsoft Word can put weird characters into your site that can cause issues and headaches. 3. Listen to your show at 2X If you are a person who creates their show notes after they record, listen to your show at 2X. If you are listening on a Windows machine, Windows media player can speed the audio/video. While you are listening in windows media player, you can right click on the image and choose Enhancements > Play Speed and adjust it up to 2X. 4. Check to See if Your Recorder Can Create Marks Dragon Naturally SpeakingIf you are recording into a portable recorder, some of them like the Zoom H5 allow you to press a button and "Mark" your audio. This allows you later to go in and jump to a specific section. This can make it easier for you to remember what you spoke about (although you should have things identified before you press record). 5

Call in with your comment 888-563-3228 Podcast Album Art is Now The Size of Your Head [2:00] Apple has released a new spec for album artwork is now can be a minimum of 1400X1400 the recommended size is now 2048X2048 jpg Apple is “not” recommending you save your image art in .png (portable network graphics) format, but if you can’t resist .png needs to be RGB (red, green and blue color model) only. There are sties like pixlr.com that you can use to try and resize your current album artwork. Podcast Rewind [4:05] I appeared on the Internet Marketing show (By Site Visibility) one of the longest running and top rated Internet Marketing Podcasts. Check it out here I also appeared on the Gary Leland Show where we talk about using Podcasting with your business. Check it out here Simple Podcast Press - Grow Your List and Subscriptions [7:25] Today we interview Hani Mourra the man behind the Simple Podcast Press plugin for Wordpress. We all want podcasting to be easy, we want to grow our audience, we want subscribers, we want promotion, and this tool does all of that with a 2 minute install. You can add links to itunes, stitcher, soundcloud, as well as a download button. You can also have button for people to subscribe to your email list (so if you're using someone like Aweber or Mail Chimp). With these tools you can boost your subscribers and your email list. Another great feature is the ability to make clickable tweets with a few mouse clicks. This can make it super easy for your audience to share your show. The plugin will also help create easy to remember links like www.schoolofpodcasting.com/427 that link to the episode (again making it simple to share) Lastly if provides the latest reviews from iTunes right in your dashboard. I was worried as I am already using PowerPress (for my player) and Pretty link (for my easy to remember links). The plugin does not have any conflicts with these plugins and in the case of PowerPress can easily switch the player on your website and all the back catalog. This means by installing this plugin you can an email sign up on every episode. That's pretty cool when you are someone like me who has over 400 episodes. The best part is if you're not happy with it, you can get a refund as there is a 30 day money back guarantee Want a Coupon For the School of Podcasting? [16:24] I am testing a new system called Callloop.com which is a tool to build a list of people you can text (or you can deliver automated marketing information - like a coupon over their phone). All you have to do is text the word podcast to 38470 and you will receive a coupon for the School of Podcasting. You can start with a free program and only pay .05 for the messages you send. If you want a keyword (podcast in my case) it's $10 a month. There are other plans available at callloop.com If you'd rather have people sign up for your email list check out joinbytext.com which is $19 a month but people can send a keyword (in my case podcast ) to 66866 and they will be asked to subscribe to my email list. If you like these kind of tools and fun way to grow your audience, check out my Weekly Web Tools Podcast Last 5 in 5 [20:05] Today we have a last 5 in 5 from a regular person in the chat room of the Ask the Podcast Show Tommy G Kendrick who runs the Actors Talk Podcast The Unmistakable Creative Podcast411 School of Podcasting Podcaster's Roundtable This is Your Life Podcast Review Swapping [ 22:05] I published an article on Podcaster News I made a couple of points: You only have one change to make a first impression When you start, your publish may need some polishing Sometimes getting to the front of the line before your ready is a bad thing in the long run - see American Idol Good marketing only allows people to find out you have a poor product faster Remember word of mouth works both ways When you do things SOLEY in the name of profit Review Swapping Damages the reputation of New and Noteworth

A brief summary of this episode

National Podcast Day September 30th September 30th 2104 is National Podcast Day where we all put the spotlight on Podcast Movement and help turn more people on to listening to podcast, creating new podcasts, and general helping podcast awareness raise up a few notches. Using the Roland R-05 John from http://www.letstalkmetaldetectingandtreasurehunting.com/ wants to know how I use this device? When I recorded at Podcast Movement. When I use the built in microphone I try to use my guests as sound shields (putting them between the mic and the sounds). I kept the microphone about chest level. I always listen so I can hear what is being recorded. Promo For Podcast Review Show Dave Jackson and Erik K Johnson will go over your show from top to bottom and use their 30 cobined years of creating content to help you spotlight what you are doing right, and help you tweak those things that need help. You can get reviewed by going to www.podcastreviewshow.com/reviewme Podcasting Good To Great How to Grow your Audience through Collaboration [7:55] To we focus on one thing: growing your audience. We have Jared Easley author of the book Podcasting Good To Great How to Grow your Audience through Collaboration. You might also recognize that name as we was one of the organizers of the HIGHLY SUCCESSFUL Podcast movement and also has a really good podcast called Starve the Doubts. Today we hear how Jared stared out by noticing others and seeing how they could help them (looking for nothing in return). He didn't know what he was doing all the time, but that didn't stop him. When he doubt, he could always find someone and ask some questions. I first started listening to his podcast before Podcast Movement. I liked this show. I met Matt Lovell at the event, and he mentioned how he was going to be in Cleveland soon. I toll him to look me up. He did. We did and he sat in on a recording o the Ask the Podcast Coach show that I do live on Saturday Mornings. On the way to breakfast he told me a story of how he had reached out to a podcast host, and the host had called him on the phone. The podcaster? Jared Easley. Does this mean that you have to call all of your listeners to grow your audience? No. If you have the time, you could. We talk about using teleconferencing to connect live with your audience (especially helpful if they are not up to speed on webinars). Jared mentioned FreeConferencing.com and Dave like uberconference.com. Its not doing LARGE things that will grow your audience. In many cases its the little things you do that have the most impact. What if you impacted 5 people a week. What would that do over the span of a year? You could have 60 people who have true connection with you and enjoy telling people about your show. As the old commercial goes, "And they told two friends, and they told two friends.." Matt's Story - Permission To Chat? [31:00] Matt Lovel had just found Jared's podcast, he tweeted about it to his friends. He asked what their favorite episode of Starve the Doubts was. People came out of the woodwork with suggestions and one person was the host Jared Easley. Jared asked (via twitter) if they would like to move to the phone, and 2.5 hours later their phone call ended. One of the cool things about podcasting is people who like your show are more than likely LIKE YOU. This means you will probably connect with people who listen to your show. In this instance Matt and Jared talked about life goals, etc and Matt explained how he was moving between jobs. Jared new someone who was looking for Matt's skills. When I say you can have an impact on your listener's lives, I don't mean that you will find them work that pays them more and changes your quality of living, but we ca now say, "It could happen." Find Matt's Podcast at www.mindingthegap.com Start Your Podcast Today - Join the School of Podcasting Start Podcasting Today

I have people who want to start podcasting and they have an idea of what to talk about, they have the money to buy equipment, but still they won't start podcasting. Today we talk about why, and what you can do to get over it. Because of My Podcast I Spoke in Front of 20,000 People [2:30] Kenn Blanchard of the Black Man with a Gun podcast and the Motor Cycle Radio got to speak at an event in New York and got to share the stage with non other than Donald Trump. How cool is that? Check out Kenn's book, "Black Man with a Gun." We have spoken with Kenn before. He once helped a listener who was thinking of committing suicide. He got to speak about the rights of people and have dinner with some millionaires. Shalom Baby! You can find all of Kenn's podcasts at www.blanchardmediagroup.com Last 5 in 5 [4:50] This was recorded on the floor of Podcast Movement with Jeremy and Taylor from Final Clock Out podcast. They show that there are more ways to make money besides the 9-5. Taylor's Chae Jarvis Audio Podcast Bullet Proof Radio Smart Passive Income London Real Super Fast Business Jeremy's Ask Pat Kick Ass Life Achieve Your Goals Podcast Answer Man Marketing Lifestyle Tim Perris Podcast Rewind [11:45] I appeared on The Podcast Report Talking Podcasting stats with Paul Colligan Personal Branding show with Bernard Kelvin Clive (from Ghana ) Thanks to : by Garrettent44614 from USA on August 28, 2014 So far I've listened to every episode in the last 4 weeks and I have to say that this podcast has it all, Audio Quality, Content Quality, and Dave Jackson definitely brings the perfect personality to the table when it comes to how the podcast is produced. Thanks a ton Dave, Keep up the good work!!! Learn podcasting and have fun doing so! by SteveW928 from Canada on August 23, 2014 Dave not only has the heart of a teacher, but he brings his great sense of humor in to keep it fun as well. School of Podcasting is a one-of-a-kind educational experience where you'll not only learn great details about podcasting and the industry, but you'll also learn about hosting, equipment, software, hardware gadgets, etc. as Dave loves to try a bit of everything and give you his opinion on how well it really works. And, as mentioned above, he's a hoot to listen to. For the latest iTunes Reviews. By reviewing the show and rating it, you help us get more exposure. WRITE A REVIEW I learned of these reviews by using My Podcast reviews The School of Podcasting Went over 1,000,000 Downloads This Month! [18:50] Thanks to everyone who has listened over the year. I am humbled by this number. http://youtu.be/4BUXd2y1wEc You can still here my first episode. Is Fear Stopping You From Starting Your Podcast? The answer I'm hearing more and more is how people are trying to get over their "jitters" to start recording your podcast. When we launch a podcast we go into areas that we have never gone before, and that will make us nervous. It's normal. You're going to hate your voice. That's normal. I know that fear can really become a factor so here are some thought to help you face the fears of starting a podcast. 1. Its not live. You can record it once, twice, three times before releasing it. Just because you record it doesn't mean you have to release it to the public. 2. Editing is your friend If it's not perfect, you can edit out the part that need help. And you can always record it again. 3. Why Would people listen to me? Remember you don't have to know everything, you just have to know more than your listener. Or if you don't know anything make it a journey podcast. I'm sure President Obama feels this way when he puts on his tie. I have never felt I could sing. Mainly because my brother told me at an early age. It stung. I sing in most of the bands I play in, but its usually the really high stuff and I have to wear a size smaller underwear to hit the high notes. But I was shocked when my friend asked me to play and sing at his wedding. I did, and I got huge compliments. Everyone had heard me scream on stage, but they had never heard me sing. It turns out I'm not half bad. 4. What's the worst that could happen? If it's really bad, you can always pull it off the Internet. Remember, when you first start there won't be much of an audience (so there isn't much to be embarrassed about ). Try this: instead of convincing yourself to believe the worst about something you fear, try imagining the best. You might make someone's day. You might inspire to change their life for the better. You might inspire a future customer . When a podcast show fails, there are always lessons to be learned. Many very successful podcasters are on their second (third) show because the first one tanked. Mentioned in this Show Joe Hicks and the Above Average Show The Creative Penn Podcast Canva Image Editor

I spent money on plane tickets to go to Podcast Movement. I worked for weeks on my presentation. Then when I went to deliver my presentation, the original attendance was not what I had hoped for. Today I share how I had two thought paths I could've followed. Half of the podcasting game is mental. Being mentally prepared for criticism. Being mentally always looking for insights into your audience. This is why you need to determine WHY you are getting into podcasting. There will be those times when things are not going as planned, and you want to quit. The WHY will carry you through. For me, a momentary lapse of purpose had me thinking of going down a dark place. I decided to go a different route. At the end of my presentation, the room was not entirely full, but it had tripled the few people who were originally there. I had given it everything I had. I was sweaty, and tired. I had left what I had on the stage (more on that next week when I hare a story behind an interview). When people choose to listen to your podcast, it is an opportunity to connect with them. It is an opportunity to impact their life. Don't take your audience for granted, and always deliver your best performance. I'm glad I did. For more information on the presentation go to www.schoolofpodcasting.com/pm14 (slides, videos, etc).

Fresh back from my trip to the Podcast Movement event, I share two stories of how podcasters are making a difference. We are being seen as the voice of customers; we are being seen as people who can influence others. Corey Fineran of Ivy Envy Helps MLB Change a Rule Corey shares how a contest for free Chicago Cubs tickets seemed unfair. He wrote a blog post and spoke honestly on his podcast. He was nervous when an official from the Cubs reached out to him. Then he found out his podcast and blog had been used to help change the rule for contests run by Major League baseball. Blog Talk Radio Working on Updating Their Audio Quality I have not been of Blog Talk Radio for a long time (their audio and other issues were pointed out in this post) so you can imagine when I was attending Podcast Movement 2014 and a Blog Talk Radio representative approached me. Then he started off his remarks with the phrase, "About your post..." I was amazed when General Manager Andy Toh said he had taken my post, and was using it to help rebuild Blog talk Radio from the inside out. He explained how the new beta version will be able to export audio at 128kbps (CD Quality). Andy know there there will be a lot of improvements needed to get my official seal of approval, but the fact that Blog Talk Radio was even attending the vent, and that they are planning on making changes to their service shows their dedication to the community (where hosting companies like Podbean.com and Podomatic.com where not in attendance). As always my two favorite providers Libsyn.com abnd Blubrry.com had booths and I will be talking about Libsyn.com's redesigned app in a future episode.

Pat Flynn made 89,903.53 last month. This is down from the 89,000 he made in April. This doesn't happen by chance. Pat has always been a hard worker. If you haven't check out his book Let Go, then you should. You read how he did all the things you were supposed to do (go to college, work insane hours to get up the corporate ladder) only to be let go. Pat had been studying for a certification and was using the web to store his notes. Later when he passed the exam he uncovered that his notes were very, VERY popular. So he took the notes and repackaged them as an ebook, and put it up for sale. He never considered himself an author, but why not. It made (and continues to make ) a LOT of cash. Along the way Pat shares the good the bad and the ugly of his journey. Today he shares some insights into what it takes to create content that truly resonates with your audience, and how he is taking podcast players to a new level with his Smart Podcast Player. Here are some key points from the interview Pat spends HOURS writing a single blog post. When you read his posts at smartpassiveincome.com you will see the insane amounts of detail that he puts into his posts. The goal is always to inform his audience in an unbiased way. The goal is to help his audience make an informed decision. By not selling out to the top bidder, and only talking about products he has first hand knowledge of, Pat is not only a resource, but a trusted resource. Pat knows when he is most productive (he's a night owl) and that's when he does his work. He has a dedicated office. He admits that its hard to separate work and family, but in the same way that a employee clocks out to go home Pat knows that when he leaves his office he has "clocked out" and it's time for his family. When I read the book Let Go you get to see bonus videos of Pat with his family. It's very cool, and his passion and love for his kids is beyond evident. Pat learned that you need to let others who can do things better take over. He tried to turn his book into an audio book, but later hired someone to read it for him. It was a lot of money ($1400) but that money came back to him. Many people are envious of Pat's bank account. I envy the time and influence Pat has with his children. Pat took his successful blog and grew his audience using a podcast. When Pat meets people at conferences, they all mention the podcast. It took Pat a year and a half to build his audience Smart Podcast Player When Pat launched the Ask the Pat podcast ( a quick daily show where he answers one listener question) . He had a custom player created. You can find it at www.smartpodcastplayer.com or at www.askpat.com it has built in share buttons and if you have a large catalog (like a daily show will produce) it makes it easy to browse through the episodes and listen to the one you want. How Does it Work? It doesn't matter what media host you use. You input the location of your RSS feed and it pulls the information from that and creates the payer. This way when you release a new episode it automatically is added to the player. If you use soundcoud as your media host (for the record I would only use soundcloud as a secondary host - see my thought on this) you can add additional tags which may help you be found, and help people discover your content. When In Doubt Ask Your Audience Pat rolled it out to a limited beta group knowing there would be growing pains. Pat knew there were features he would want to add, and by rolling it out to a select few, he had a built in focus group to help him identify and prioritize new features that will be added to the player. When it first rolled out there were limited choices to the colors you could use. Now you can use any color for your player. Great Support As expected there were a few bugs when it rolled out. I worked with his group and they were very responsive and a great group of guys. With my recent moving of my website to a new host, I have had other priorities and have not activated the player on the new host (not that it takes a lot to put it into place - you know podcast movement, etc, first things first). Flexible The Smart Podcast Player allows you to put a full page of your podcasts in one spot ( see screenshot) or you can put a single episode on your site. It will be exciting to see what features are added in the future. Pat talked about wanting the player to prompt you to join a mailing list (or other call to action). He realizes that while you could throw in a bunch of features, its best to roll them out slowly and make sure you are adding features that are wanted. Protecting Your Brand Pat talks about he is asked on a daily basis to promote products. Many of these have huge payouts, but Pat knows that if he were to endorse a product that turned out to be awful, his trust would be ruined. He has the intelligence to know that the most valuable thing you have is the trust of your audience. He could have a list of hundreds of thousands of subscribers, but if

Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review Because of His Attitude [5:00] Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn from William and see that while we may not think we have the credentials, WE DO. For those above the age of 14, you have a bit more history under our belt. Get Reviewed on the Podcast Review Show [9:43] Recently we reviewed Dan Hansen's Coffee Couch (hear the review). Dan shares his thoughts on the experience. You can get the most affordable private coaching with two coaches for $99 Marketing Your Business With Your Podcast - Ben Kruger Interview [11:20] Ben Kruger produces the Authority Engine podcast and is known as the "Podcast Marketing Guy" who took his passion for marketing and incorporated it into a podcast that helps people use podcasting to bring in new clients. He offers services for small business who just want to create content (and let Ben and his team do the rest) Some topics we talk about are: Does your show need to be daily? How many downloads do you need to be successful? The key is targeting your audience. Find the top leaders in your niche and help them deliver the best content to their audience. Don't do a giant commercial. Start building your email list with tools like Aweber and

Some Podcasting Basics Are Worth Repeating In today's episode we talk about how I often revisit some concepts about podcasting. Today I get an email from a listener that points out that I repeat myself over and over. Looking back, I see his point, but I also know that new podcasters make the same mistakes over and over and over (hence causing me to repeat myself). Here are some basic podcasting truths that will never go out of style: 1. Build your website using a Web hosting company (use the coupon podcastcoach at Host Gator to save). 2. Put your media on a media host like Libsyn.com or Blubrry.com (use the coupon sopfree to get a free month at both places). 3. Have a great looking album artwork. 4. Don't use another platform (blog Talk Radio, Tumblr, etc) as your "main" website 5. There is a huge difference between a $8 microphone and a $99 microphone. There is NOT a huge difference between a $99 microphone and a $300 microphone (in my opinion). 6. When in doubt ask your audience. 7. Don't get into podcasting to make some quick cash 8. When you connect with your audience, they will download your back catalog. 9. Podcasting takes time. A 15 minute audio podcast takes about an hour from start to finish to create (roughly speaking). 10. Some times you get what you pay for when the prices is free. Because of My Podcast - I Exchanged e-Mails With Jay Mohr [2:00] Brainstorm from the Cannabis Community Project explained how he got free tickets from Jay Mohr by just reaching out to the comedian/movie actors/radio host and to his surprise he got a direct response from Jay himself. Now he can truthfully say that Jay Mohr has been involved with his podcast. Does Dave Repeat Himself Too Much? [6:15] In response to the listener who emailed and said I repeat myself too much, thank you so much for the feedback. I will try not to do that in the future. There are some topics I will repeat (see the list above for a short list) but I will try to not stretch 15 minute topics into 45 minutes. I was unaware of this. I would love any additional constructive feedback in the comments (below) or just send them directly to me. What I've done in the past and will continue doing in the future is I find other people to share their experience that reinforces the opinions and facts that I shares on each episode. I Have An Idea - The Next Step of Podcasting [13:50] I had a caller on the Ask the Podcast Coach show who was very excited about starting a podcast (we've all been there) but couldn't really say WHAT his podcast was going to be about. Many of us have been in Michael's shoes and we focus on the tools of podcasting. We ask about microphones, and wordpress themes. We ask about promotional tools like twitter and facebook. The problem is we don't have a podcast yet. We have nothing to record. We have nothing to upload .Podcasting starts with content. So if you are in this boat ( I want to podcast, but I'm not sure about what). I would recommend listening to the episode where I talk about getting your podcast in sync with your goals, and then write down 10 topics for 10 episodes. This will help you identify if you are really ready to start a podcast. Don't get distracted by the tools. The tools you will use to distribute your content. They are worthless without the content. Make the content first, then start working toward how to distribute the podcast. Don't look at distribution, and then figure out what you're going to create. Podcast Rewind [21:10] I appeared on the Timelines of Success Podcast with Bill Conrad. Podcasters Roundtable - Best Practices Why You Don't Use Your Web Host as a Media Host [30:00] I have been saying how its a bad idea to use your web host (a website that provides a service to build a WEBSITE on) as a MEDIA HOST (a service designed to deliver and track the delivery of audio or video). I was contacted by Ralph Sutton of The SDR Show (Sex, Drugs, & Rock and Roll) because Ralph was using Dreamhost as his website host, and as his media host. H e even asked them if it was ok, and they said "Sure." One month later and his dreamhost had turned into a nightmare. He was getting thousands of downloads per episode and his server was taking a beating. Consequently, his host wanted him to upgrade. The upgrade would be $150 a month to be on a private server because he was getting too much traffic. Luckily, Ralph contacted myself and a representative from Libsyn and we switched his media to a media server and now instead of spending $150 a month, Ralph is spending $20. Had this continued, there is a good chance his website company would shut him down. At that point you've developed a nice audience only to have your reputation tarnished by trying to save a few bucks. Ralph Did The Work of Podcast Promotion Ralph didn't look for the giant switch that would turn on one thousand listeners. He flipped those switches that turned on one new listener one thousand times. He crafted an email message and then customized it and sent it

Today we talk about different successful people who took years to make it to the top. We also interview Nick Loper as he reflects on one year of podcasting and how its changed his business. We have an awesome Because of my podcast story that you will love about the yes music podcast. Go to schoolofpodcasting.com/418 for details

I've heard it over and over, I want to podcast - I'm just not sure what I'm going to talk about. I recently went through Ray Edwards Rapid Writing Method(a great value) and if you've listened to the show you know I'm a big Michael Hyatt fan and today I pull a page out of the Ray playbook and some insights from Michael Hyatt's New Media Expo presentation to help you pick a topic that works for you. If you have a comment you can chime in on the show by using the information on our contact page, or call 888-563-3228. If you're looking to start podcast join today. Because of My Podcast They Lost 300 Lbs [1:52] Today we get a second story from Cliff Ravenscraft (we interviewed him last week) and he shares how his podcast helped inspire someone to lose 300 lbs. How cool it that? Last 5 in 5 from J.D. Stutter Happy Camper Radio - Skip & Daniel - happycamperradio.com The Classic Tales - BJ Harrison - thebestaudiobooks.com Useless Information - Steve Silverman - uselessinformation.org 99% Invisible - Roman Mars - 99pi.org The Mic & Denny Show - Denny Brownlee - dennybrownlee.com Podcast Rewind [9:22] Dave Appeared on the Podcast Report Dave appears on the Audience Hacker Great Example of the Power of Podcasting on Podcast Junkies Picking Your Podcast Topic I'm using two things I've learned from two people I respect. Ray Edwards is a master copywriter, and Michael Hyatt is a king in content creation that connects. Choosing Your Topic - Idea Matrix What are things you like? What are some things you are good at? What are things other people say you are good at? What are things you hate? What Will Your Podcast Do? I am ________ . (what do you do?) I help _(target audience)_______ do or understand ________ so that __(how they benefit)_____ for me it might be: Dave Jackson I am a teacher I help intimidated adults overcome their fear of technology so they can impact a global audience in a positive way for both parties. If you would like more free content about this topic check out the show about making sure your podcast goals are aligned with your goals Mentioned in the Show Porter's Podcast Action Coaching Airplane Geeks Oh Beep Food Craftsmen (Ryan Parker) She Podcasts Podcast Junkies

While there are no rules to podcasting, most would agree that there are best practices. Most experts believe it starts with your audience, and providing content that they want ton consume. So today we showcase how you CAN do whatever show YOU want to do. Learn how to podcast by Joining the School of Podcasting Are there boundaries for "Best Practices?" - Interview with Cliff Ravenscraft [5:20] I approached Cliff this week to come on the show after voicing my opinion about "chit chit" in a previous episode (where I answered a listener question). I've known Cliff for years, and I thought it was stupid to talk about his show (not the person) without actually stating his name. As I said last week, I'm not judging Cliff. We do have a difference of opinions on personal stories in podcasts, so I asked him to come on and share his insights. I want to see if there is anything I can learn. So I ask him why he would share personal stories in a show that many might expect to be all about podcasting. The beauty of podcasting is you can do you show however you want. Last week without naming him, I commented on how I thought Cliff's latest podcast about relaunching a podcast had about 60% content and 40% non podcasting commentary. In the interview Cliff explains that he felt the 12 minute story about having the cabling redone in his house was not chit chat and done for specific reasons (thus the percentages would be different). Here are some of the topics we discussed Who made these rules? [7:30] Cliff's story about rewiring his house [11:05] Cliff's show prep [13:30 ish] In some cases the content exists on a website and listeners are too lazy to find it [16:10] Don't "should" on me, and providing an audio table of contest [17:00] Don't take away Cliff's Voice [18:15] How to Handle Negative Review [19:30] Cliff's Half a Million Dollar Income [20:00] Why Do I Share Stories? [24:30] Allowing Your "Not so Great" Side to be seen [26:20] Can't Live Without Content [28:20] Cliff Shares Everything [30:28] It's your Show - It's Your Format [31:25] Cliff Ravenscraft - Life Coach? [32:00] Main Points: Don't get too worried if ONE person complains, this is ONE person. Focus on the people who are enjoying your content. Cliff does put an audio "table of contents" at the beginning of his show so people know what to expect. Cliff knows his audience well and gets lots of feedback Check out Cliff's Podcasting A to Z Class and use the coupon code " jackson " to save $500 off. Last 5 in 5 from Mike Dell [41:50] What were the last five podcasts you listened to from Mike Dell who produces the Podcast Help Desk show Penn's Sunday School Thomas jefferson hour New Media Show Podcast Answer Man Airline Pilot Guy Listener Feedback [48:20 ] Elsie and Jessica from the new She Podcasts Show chime in the on the episode where we talked about charisma. Elise and Jessica really enjoyed the episode about personality and Charisma. Short on Podcast...

This podcast is the sharing of my opinion as well as what has shaped that opinion. I would love your feedback you can use my contact page, or call in your comments at 888-563-3228 If you're looking to start a podcast, join fear free (as we offer a 30 day money back guarantee), and mix together your podcast recipe today. JOIN TODAY When you start a podcast, there are a couple of things that will dictate how it sounds, looks, and what topics are covered. Breaking the "Rules of Podcasting In the past I've given tips on how you should get to the point when starting your podcast, and try to avoid too much unrelated chit - chat. For me the best recipe of podasting is: 1. Provide content that moves your audience by making them laugh, cry, think, groan, educate, or entertains them.2. Use personal stories to help explain the topic at hand. Example: I learned about audio running the sound system when I was 13 at my church. You would learn that I grew up in a church and I've been around audio for many years. That is a relevant personal story. The story that my sister stubbed her toe is not. Email From Tina Smith I received an email from Tina from the Savvy Home School Moms Podcast Question for ya....Have you ever listened to this show? www.manicmommies.com They are HUGE. No seriously, HUGE. Two moms host a weekly show about the craziness of being a working mom...been publishing episodes since the youngest was newly born....I believe she's 8 or 9 now? They do a retreat every year called "The Escape" and hundreds of women converge on a hotel somewhere in the country (it changes annually) to relax and get away from their hectic, "Manic" lives as mommies. Chevrolet sponsors this for them every year, and sponsors their show regularly as well! They've also had Sleep Number as a sponsor. I'm sure they've had many other sponsors over the years. I've only been listening the past 3 years or so. They are actually the show that spurred me to start our own show, because it's so casual and made me feel like podcasting seemed very doable. And almost every show is JUST chitchat. They don't even always plan things, as far as I can tell from some of their jabs at themselves. I suspect there is SOME prep, notes taken on topics they want to cover....but in general, it sounds pretty off the cuff. But they are funny, and they always have stories to tell and their audience ADORES them, judging by all the voicemail they regularly play on the show. I totally love what you teach and have learned SO MUCH from you, and will continue to be a huge fan....just wanted to share a show that really breaks many of the rules you and your guests set out for a good show format. :) Just proof that there are always exceptions to every rule! I was just listening to them, and then to your show where you were talking about how someone's show was talking about the weather, and how chitchat like that is not a good idea... and was thinking about how we repeatedly get listeners writing in and telling us how their favorite part of our show is the beginning chitchat...how they feel like they are sitting having coffee with friends. They tell us it's like taking a peek into our lives, and they like that. I imagine some like to commiserate with similar ups and downs, and other find it interesting to peek at a life unfamiliar to them. I suppose it really depends on how it's presented. I find the Manic Mommies show really interesting and amusing...even though I'm not a work-out-of-the-home-mom, and don't send my kids to public school and we don't do any sports (those 3 things are the main content of the Manic Mommies' show)...I always look forward to listening to their show, and I know many people say the same thing about our show. But if it were presented in a boring way, I can totally see that not working. But shared by people that have a chemistry and share things in a fun way, it can actually work. And work well! Liked Minded People I am not manic, or a mom. Consequently, this podcast didn't do a whole lot for. I am excited to hear that Chevy is sponsoring podcasts (so obviously they are doing something right). In the bots of the podcast I listened to the Mommies talked about Sunburn children, baseball playoffs, and more. They talk about trying to juggle working, family, relationships. Can any women identify? When their audience hears their podcast, they soon realize, "I'm not the only person who feels this way." They can identify with these people. Since they deliver stories in really interesting and amusing ways, this is the same ingredients but a different recipe. Question One: Who Is Listening? As the manic mommies podcast is gear (primarily) toward women, the communicate in a way what I call their "natural tongue." From a male standpoint (and pahleese I'm doing generalizations here) that means LOTS of details. It connects with their audience, and makes them feel at ease. I once traveled outside the US. I loved the places I traveled, but there was a sense of "Ahhh

A brief summary of this episode

Today Joe Saul-Sehy of Stacking Benjamins Podcast (www.stackingbenjamins.com). Who read the book Top of the Morning: Inside the Cutthroat World of Morning TV and thought, "This could apply to podcasting." We also get a "Power of podcating" story on how I heard about a book called Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less that was recommended by fellow podcaster Jon Buscall of the Online Marketing and Communications podcast at jontusmedia.com Looking to Start a Podcast? - Join the School of Podcasting Come for the education, and stay for the community. You will get step by step tutorial about every aspect of podcasting. You get support from Dave Jackson as well as out awesome School of Podcasting community. Order worry free with our 30 day money back guarantee. Because of a Podcast - I bought a Book I head Jon Buscall interview Joe Pulizi about his new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Jon said that he liked the book so much that when he got done listening to it, he instantly went back and listened a second time. This made me stop what I was doing, and order the book on Audible immediately. (You can get a free book by signing up for a trial at www.audibletrial.com/dave if you don't like the book you can exchange it for another one). I look at Jon as a trusted friend. So what happened here. Jon got a content expert on his show. Jon made what Michael Hyatt calls "Wow" content. Jon looks great. I tell you about this great interview and book. I help you find great content. You are grateful. Joe the author, Jon the interviewer, Dave the podcaster, all benefit as do you the listener. Why? because it is quality content. Because of episode after episode that Jon has produced. Trust is built. That trust can be leverage for monetary gain as long as you always protect your listener. It is always about them (not you). How to Use Audible as A Sponsor One you have 10 episodes on your website (as they are looking for serious podcasters) go to www.schoolofpodcasting.com/audible and you can promote audio books on your website and earn a commission when someone signs up. What Podcasters Can Learn From Television Morning Programs Today we talk with Joe Saul-Sehy about the book Top of the Morning: Inside the Cutthroat World of Morning TV about what podcasters can learn from television. Joe was on the morning television show before Good Morning America. Joe asks podcasters to think about the setup of the show to match their audience. Chemistry is discussed in this book on how Good Morning America beat the today show after they had been #1 for 16 years. People really connect with the hosts. Joe and his co-host O.G. and their relationship. You hear how Joe and O.G. had their podcast through a few different formats and name - they didn't quit. Joe prefers to get to the point and makes thing "snappy" on the Stacking Benjamins Show People want to be entertained while they are consuming content about the topic they came to learn about. The Today show got "cocky" while Good Morning America started asking the questions the audience wanted to ask. CBS has been growing faster by any other network by ignoring what the other networks are doing and doing what they want to do (longer interviews, no weather person). They are doing their own thing. You can out Good Morning America the actual Good Morning America. In the same way, you can't John Lee Dumis the actual John Lee Dumis. He will always better better and being John than you are. Instead focus on being you. If you have a big guest on your show, go listen to other interviews of that person and make sure to ask different questions. Don't be afraid to ask for bigger guests once you have some interviews under your belt. This can lead to publicists helping you find guests. Podcast Reviews 50% Off Ends June 30th If you are looking to get your podcast reviewed by Dave Jackson (me) and Erik K. Johnson the podcast talent coach. Use the coupon sop50 at www.podcastreviewshow.com/reviewme Mentioned On This Show School of Podcasting Episode on Editing My Podcast Reviews Stacking Benjamins on iTunes

Today we talk with Christopher Brian Jones of trek.fm about what its like to run a podcast network. We learn about some of the struggles he has had along the way, how he builds a relationship with the hosts on the network, abd creates a shared vision and brand. You will be amazed at how focused some of his shows are. If you are a fan of Star Trek, you definitely want to check out trek.fm or if you are an iTunes user check out http://www.itunes.com/trek.fm. Want to comment on the show call in your comments at 888-563-3228 Because of My Podcast - Bill Hutchison Bill Hutchison is a missionary living in Australia. He produces the YWAM Podcast. Due to his wife having some medical issues, Bill can't leave her alone for long periods of time. However, because of podcasting, Bill can still reach a global audience. He is able to share his relationship with Jesus Christ. Here is a map that shows how many countries that listen to the School of Podcasting Podcast Rewind: Your Elevator Pitch [6:20] I will be interviewed on a future Episode of the Purpose Rockstar podcast because my friend Kenn Blanchard was on an episode. When Derek (the host) ask Kenn to explain his three podcasts he had a quick pitch for each one. It was cocked and loaded and ready at a moments notice. I thought, "Wow that was cool" so I'm sharing it with you and asking the question, If someone asked you about your podcast do you have a short description (sometimes called an elevator pitch) of your show ready to go? Check out Kenn's Book "Black Man with a Gun" at Amazon.com Insights into the Trek.fm Podcast Network [ Today we talk with Christopher Jones of the trek.fm network. Christopher has a background in media (magazines), media (he was a media buyer), design (he built his own website) and more. He shares his insights on how he started out wanting to do video podcasts, but took his one video show and turned it into 16+ audio shows including: The Ready Room Trek News and Views To the Journey (Voyager) The Orb Warp Five Literary Treks Matter Stream Hyperchannel Deck Eight Captain's Log Commentary Trek Stars Media Issues At first Christopher used his website host as a media host. When he got popular, that host told him he had four days to move over 700 episodes. He later moved to Amazon S3 (which always sounds inexpensive, but as you get billed for every single download - and you have a lot of episodes - it adds up to three (possible four) figure hosting bills). Christopher recommend Libsyn.com as he now pays one price for his hosting - no matter how many downloads he gets. You can get a free month at Libsyn.com using the coupon code sopfree. Choosing Hosts Christopher goes through a detailed planning process when launching a new show. He makes sure there is enough content to support an ongoing show (if not it may just be a segment on another show). He uses his "round table" podcast to get to know potential hosts. Getting the right people is a large part of being a successful network. Leave Your Ego At the Door Chris treats all of the shows at trek.fm as equal. They all get the same exposure by being in the "all inclusive" feed. When he chooses a host, he is looking for someone who is all about: 1. Representing Star Trek in a professional manner 2. Boosting the network - not their specific downloads (not all about them) 3. Is open to other opinions, and can discuss different opinions in an open and honest discussion (without getting personal). Connect With Christopher @cbryanjones

Are you dreading your podcast? Are you not happy with the results you're getting. Today we ask some questions to help you get your ducks in a row. We help you see if the goals for your podcast are aligned with the content that you readers want to hear. We also look to see if the goal of your podcast is in alignment with your life. This is episode 411 and I deeply apprecaite you taking the time to listen. I would love to hear from you. You can reach me at www.schoolofpodcasting.com/contact Cedric the Entertainer Launches a Podcast "Whole Damn World" Cedric the entertainer has launched his own podcast to talk about "this crazy world." He is a farily well known name (he's appeared in movies, does stand up, and recently hosted "Who wants to be a millionaire."). Updates On Last Week's Show About Podcast Media Hosting (4:00) I email soundcloud.com as I could no longer find the direct link to the mp3 file to put on my website. Their response was dig it out of the RSS feed and sent me a link to my RSS feed, and a screenshot of where the file was. This is not convenient, and furthers my thoughts that this is just not ready for prime time. They have been in beta for THREE YEARS. Also I said that a media host should NOT mess with my file. What I upload is what I want to download. If a visitor uses the download link they get your file (great). However, the file that is included in the RSS feed has it's name changed to a rather lengthy name. I was testing this on my Jillian Michaels Fan cast and the original file was titled, "jmp43_052914.mp3 " and the file available for download is "152162769-podcastcoach-podcast-review-show-ask-the.mp3" which to me is messing with my brand. Mike Phillips of Computer2know.com let me know that if you Google the address to podbean it comes up as a virtual office. Lawyers often will use these to look more official than they might be at the time. I'm not saying that this is what podbean.com is doing, but I do find it odd. If you missed it, you can check out last week's episode. How Do I Update My Wordpress Theme? [7:08] Justin from braverbytheday.com is using Opimizepress and is thinking of leaving this file and wants to know how to move to a new theme. In some cases you can simply switch themes in the wordpress dashboard. A wordpress theme is like, "Clothes" for your website. The content is the same, but the look is different. One way to test things before publishing them is to use software like WPSimulator (affiliate link) that allows you to run Wordpress on your PC computer. Once you get it finished, you can upload it to the web. Another (cheaper) alternative is to buy a domain name, and create what others call a "Staging" site. Then once it's done here, you simply move it to the "real" site. In some cases you web host will allow you to have more than one domain under the same account. Live Training Classes - Podcast Equipment and Podcast Reviews[11:25] The next live class in the "how to podcast" line is How to choose the right podcast equipment. It is going to be Saturday June 7th at Noon EST (if you can't make that time you can get the recording). For more information go to www.howtopodcast.com Erik K Johnson and I do a Podcast Review Show, and we are looking to stockpile a bunch of reviews so we are offering 50% off with the coupon sop50 when you go to www.podcastreviewshow.com/reviewme Backblaze Saved My Podcast[14:26] As a computer instructor I know how to manage the files. I'm here to tell you I had a folder just disappear. It was weird. I didn't accidnetally drag it into another folder. I didn't accidentally delete it (it was not in the trash can). Luckily I use backblaze.com and I was able to go get all the files (transition music, artwork) for my podcast and restore the files. It was very weird, but by far the best $5 a month I will ever spend. I know Scott Johnson of computertutorflorida.com (a future guest) uses MyPCBackup Connect with Other Podcasters UK Podcasters August 6th Saturday, August 16, 2014 from 9:00 AM to 11:00 PM (BST) Birmingham, United Kingdom Tickets are £12.00 Podcast Movement August 16-17 in Dallas Texas (I'll be speaking at this one). Tickets: $129 Is Your Podcast Out of Alignment? [19:04] Why Do You Want to Get Into Podcasting? To Reach a Global Audience To promote your product or service To Network with like minded people To be seen as an expert To Educate To Inspire To Entertain To make money What Do You Want To Talk about? This should be something you want to talk about all the time, you think about all the time. Who Do you want to listen? The more detailed a picture you have, the better your content will. What do I hear about the why? People were missing something, I wanted to add to the conversation I had a background in radio. –This is why you are capable, but not why you should start. This is why if you start, you’ll be slightly ahead of the game. A person has experience as a public speaker. They decide to “nice down” and do a podcast an interview

Today we tackle the hype around soundcloud.com as a podcasting solution and compare it to some of the other top podcast media solutions that have been around. I apply my criteria, and see who makes it, and share my opinion on why some of them still make me nervous. Note: For the record you can get a free month at blubrry.com or Libsyn.com using the coupon code sopfree you will see that even though using those codes benefits me financially, those companies don't always finish on top. The Opening Players Amazon S3Buzzsprout.comPodomatic.comLibsyn.comBlubrry.comPodbean.comSpreaker.comSoundcloud.com My Criteria 1. Don't mess with my file. What I upload is what I want people to download.2. Give me the ability to have an unlimited back catalog (unlimited storage)3. Don't limit my audience size (unlimited bandwidth)4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script.5. Give me support.6. Charge me for your service so you can stay in business7. Give me stats so I can see what's working. It would be nice if they were accurate. This kills the following: Amazon S3. No stats, and your start cheap, but get really expensive if I get popular. (my last bill was over $40).Podmatic - Limited bandwidth, limited storage, and no way to leave (you hijack my feed)Buzzsprout.com - You change my file, and I have to ask to leave.Spreaker.com - You mess with my ID3 tags, and there is no way to leave. That leaves:Soundcloud.comLibsyn.comBlubrry.comPodbean.com Pricing I tried to get the hosts to line up in a fashion that we could compare apples to apples. It's not easy. For the most part I chose the price point closest to $20. Here is what I found. Soundcloud is the cheapest coming in at .0021 per meg (that's almost free)Podbean comes in at .03 per meg of storage (300 megs per month)Libsyn.com comes in at .05 per meg (400 megs per month)Blubrry.com comes in at .08 per meg (250 Megs per month) Note: If you want stats that provide details of where your downloads are coming from (countries) you need to have the $79 a month plan for 1.5 gigabytes of storage (which is overkill in 99% of the cases). With this in mind, I am taking podbean out of most of this discussion. For me, I typically recommend the Libsyn.com account for $20. You get more than enough space and the ability to get a smart phone app. You also get deluxe stats. Player 1. Soundcloud wins this one hands down. Reason? It's just cool. Does everything but play in a new window.2. Blubrry Powerpress plugin provides the ability to stream, play in new window, or download.3. Libsyn's player can do the same as the Powerpress player with some tweaking My choice: I use the blubrry powerpress plugin to put a player on my site (you can use this even if you're not using Blubrry for hosting). Why not Soundcloud? Because soundcloud stats are not integrated with Libsyn or blubrry like Stitcher stats (hello Soundcloud if you're going to be in this space you better meet your neighbors). This means using soundcloud and another host will require you to check your stats in more than one place. At this point I'm getting negligible plays from the soundcloud website. My favorite player for putting in a sidebar is the one from the Blubrry network (free). Stats Blubrry and Libsyn stats are very simliar with a slight edge to Blubrry for being more user friendly. Libsyn actually gives you more information (cities). Soundcloud can give you some of this information but not the platform (iphone, windows, etc) that Blubrry.com and Libsyn.com 1. Blubrry.com - great content, pretty, and easy to understand and exportable. Blubrry.com offers free stats that show downloads and a few other items.2. Libsyn.com - very similar to blubrry.com (each shows some items the other does not) and exportable. If you're not using the $20 a month plan you get a download numbers only stats.3. Soundcloud - Basic stats with some geographic location.4. Podean.com - as mentioned earlier their stats are pitiful (download only, and can only be viewed one episode at a time) unless you 're using the $79/month. Unique Capabilities Soudcloud Soundcloud's player is one of the coolest things on the planet. It makes your content easy to share, it works everywhere you can add a button to the player (for purchasing something, itunes, etc). The one thing it doesn't do is offer the ability to play in a new window. Blubrry.com Blubrry's key is ease of publishing. Once your audio file is done, you can enter your show notes (blog post) and when you upload the file it will take the title of your post and add it to the mp3 file in the ID3 tags. It will also "tag" the other fields in your file. You do all of this from within the blubrry interface. Blubrry.com has a distribution on the following: Roku TV Box Boxee TV Box GoogleTV Android LookeeTV Samsung SmartTV And More! Libsyn.com Libsyn has a quick publish feature where you can enter your ID3 tags, and upload the file using an

“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” - Dr. Seuss “I've found the best way to revise your own work is to pretend that somebody else wrote it and then to rip the living shit out of it.” ? Don Roff “You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke.” - Arthur Plotnik I love editing. It's one of my favorite parts about filmmaking. Steven Spielberg. When I was in California for a new Media Expo, one my my friends scored ticket to the Tonight Show and my wife and I were able to Go. Jay Leno came out and I'm still not sure what happened (it might've been a cue card issue) but he stopped, and he went back behind the curtain and they did the whole intro again. Obviously, the first intro never made it to air. They do a thing called editing that takes the hard work that you've put into finding a topic, and it makes sure you don't get in your own way. I know improve can be electrifying, but in my travels (see Second City in Chicago and a couple improv groups here in Cleveland) most improv sucks. It could be funny, buy it needs this thing called editing. There are movies where people are paid lots of money to read words into a camera. We've all been in a movie that would've been better had it moved quicker. It woud've been better if they left a part out. It would've been better if they had done this thing called editing. The Gold Rules of Content Editing - Listen Through the Ears Of Your Audience 1. When I edit my show, I'm listening through the ears of my target audience. I listen to see if we are on topic. If I'm not if I should cut something, I always ask WWMAD (what would my audience do). 2. It should never sound edited. There will be times when Skype burbs, and you have almost nothing to piece together - I get that. But if you go to cut out an "Um" and the person said, "UuuuuumI think that.." and it's to hard to get the Um out without it sounding weird then leave it it. 3. If you want someone to promote it, they better sound good. These are my opinion/rules do with them what you will. Podcasting Is All About Being Real Right - Why Edit? When podcasting first came on the scene in 2004 you could use your built in microphone and just talk. Much like Milton Berle was the king of TV in the 50's you could be the king of podcasting. Looking back you had a choice of watching Milton Bele or a test pattern. In 2004 you had about 50 podcasts to compete with. Guess what? TEN YEARS later podcasters are spending hundreds of dollars on microphones and using dedicated media hosts and interviewing A list celebrities. You can't just wing it. Wait, I take that back. YOU CAN. The question is should you. I'm here to throw my vote as a yes. I edit my podcast. I love this quote: "“You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke.” - Arthur Plotnik." The Real Reason People Don't Edit Their Podcast It takes time, and from my days of being a public speaker - it's harder to do a 15 minute presentation than a 30 minute presentation as you have to pick out the key points and hit them well. Editing (and Podcasting) Can Be a Lot of Work - How to Fix That Be Prepared - One of the reasons we have "ums" is our brain is trying to figure out what to say next. SLOW DOWN, and you will have less ums to worry about. If you're doing an interview, have some questions planned to use as a "game plan" that you can refer to if the conversation needs a poke. Don't Mess With Your Stuff - If possible set your equipment up and leave it. This eliminates technical issues in the future. Give Your Guest a Target Here again, the more you "Wing it" the more you will be editing later. If you are doing interviews, it is your responsibility to give your guest a target. Let them know you might pause between questions, this helps to avoid the "over answer" (more on that later). Let them know what to expect. Let Your Guest Know Who They are Talking To I do a number of podcasts. I was asked what my favorite book. I had a very vague idea who the audience was for this audience. I want to deliver great content. I want to provide life changing answers. So I gave a book that I like to read, and hoped his audience might find if useful. Let Your Guests Know How Long the Interview Should Approximately Be I was recently interviewed for the Boomer Business Owner podcast. The host of the show sent me to a link that help me understand who I was talking to, and what they were looking for in regards to answer length. If you ask me how I got into podcasting I have a 30 second answer and a 5 minute answer. Which one would you like? Here is another great site from Jim Collison that helps him prep his guests. Politely Cutting People Off My buddy Erik K Johnson of Podcast Talent Coach (and one of the co-hosts of the Podcast Review show) he had mentioned that when s

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