Retail Gets Real

When co-owners Bradley Graham and Lissa Muscatine took over Politics and Prose seven years ago, they took on a big challenge: Growing an independent bookstore to adapt with evolving customer needs while continuing to serve the community that has supported the store for 34 years. On this episode, Graham discusses why and how they are expanding the store and how Politics and Prose engages communities throughout Washington, D.C.

After over a century, Levi’s is still making waves. Brand President James ‘JC’ Curleigh explains how the company went through a reinvention to achieve its vintage and cool status. Keeping the core customer in mind, Levi’s never stops innovating. On this episode, Curleigh demonstrates the newest collaboration with Google, a denim jacket that’s far more than it looks.

Forrester Retail Analyst Sucharita Kodali knows a thing or two about how the retail industry has evolved over the years. For one, more brands plan to open stores versus close them this year. On this episode, she presents findings from the 2018 NRF-Forrester research report “State of Retailing Online” to crush the myth of the “retail apocalypse.”

BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.

Ajay Kori knew nothing about the floral business. But after too many bad experiences when ordering flowers online, he devised a brand-new supply chain, from the growing process through delivery within hours of an order. On this episode of Retail Gets Real, UrbanStems CEO and co-founder Kori talks about how the startup is upending the online flower industry — and how it turned a disastrous Valentine’s Day into an advantage.

What do Warby Parker and STORY have in common? Entrepreneurs with a keen eye for innovation. Warby Parker’s Neil Blumenthal and STORY’s Rachel Shechtman come from different backgrounds, but they both built brands with a fresh take on retail. In this episode, the two friends chat about building a brand around a crazy idea, and how retailers can evolve with the changing retail landscape.

Dream job doesn’t even begin to describe Danielle DiFerdinando’s career. The young fashion designer started the Danielle Nicole brand of handbags as a student and has grown the business through partnerships with retailers like Nordstrom and HSN. In this episode, DiFerdinando talks about the thrill of working on a line of Disney and Harry Potter handbags, being named one of Forbes Magazine’s 30 Under 30 and what drives her creative spirit.

After 25 years in business, DSW is re-evaluating its strategy and adopting new retail concepts to skip ahead of the competition. CEO Roger Rawlins and CFO Jared Poff join Retail Gets Real to discuss their recent successes and where the reinvention is taking the company. Hear how DSW is fighting the “retail is dead” myth and demonstrating how the company is alive and kicking.

In 35 years of a loss prevention career, truth has sometimes been stranger than fiction. Rosamaria Sostilio, vice president of loss prevention for Barnes & Noble Inc., describes what her job involves – from asset protection to risk management – and the unique perspective she brings. Listen to Sostilio on this episode as she reveals a hidden side of retail and what it takes for a woman to rise to the top in the industry.

Two business students set out to make the bra buying experience more comfortable, affordable and accessible, establishing Harper Wilde around the concepts of simple options, fair prices and home try-ons. In this episode, co-founders Jane Fisher and Jenna Kerner discuss how they’re empowering women through revolutionizing the way bras are sold.

How do companies design smooth mobile experiences? Most retailers keep this question top of mind, and Walgreens is no different. The retailer has optimized its mobile experience for customers including Boomers, which comprise over 20 percent of Walgreens’ app users. In this episode, hear from Walgreens’ “mobile guy,” Senior Product Manager Benjamin Weiss, on how the company integrates its services into one app that eases friction in not just the shopping experience, but customers’ quality of life.

After serving urban communities for more than 20 years, plus-size fashion retailer Ashley Stewart was on the brink of closing in 2013 when investment professional James Rhee stepped in as CEO and brought the company back to life. In this episode, Rhee joins co-host Shannon Schuyler, chief purpose officer at PwC to discuss his values-based leadership style and how passion saved the company.

Kidbox, a curated clothing service for children, uses a proprietary algorithm to serve up the perfect styles. For every full box kept, the company donates new clothing to children in need. In this episode, Kidbox CEO Miki Berardelli discusses how the company thrives on a technology-first approach and dedication to charitable giving.

From humble beginnings to 4.5 million global subscribers, TechStyle brands JustFab and ShoeDazzle are now the largest subscription ecommerce brands worldwide. In this episode, JustFab and ShoeDazzle Brand President Traci Inglis discusses how operating with a startup mentality helps the brands fuel innovation through data and customer personalization.

Retail is going through rapid transformation driven by changing consumer behavior — consumers simply don’t shop the way they used to anymore. NRF’s Director of Research and Consumer Insights Katherine Cullen explains generational differences in shopping habits and the consumer preferences shaping today’s retail, including trends in fulfillment and experiential retail.

Tractor Supply Company (which does not sell tractors), celebrates its 80th anniversary this year, and SVP and CIO Rob Mills says that 70 percent of its customers today shop on a mobile device for gardening equipment, supplies for animals, hardware and apparel. In this episode, Mills discusses how the company extends the product expertise it’s known for to the digital world, creating an award-winning online customer experience.

The joy of life, as Kate Ross LeBlanc feels, is being well. As CEO and Co-Founder of Saje Natural Wellness, her mission is to care for a devoted community through her line of all-natural products. LeBlanc shares her passion and some Peppermint Halo with Retail Gets Real, and outlines why service is a core pillar of her phenomenally-successful business.

Soles4Souls was established as a way to help those affected by catastrophic natural disasters. Since 2006, the non-profit social enterprise has distributed over 30 million pairs of shoes in 127 countries and all 50 U.S. states. In this episode, CEO Buddy Teaster discusses how the organization serves communities in crisis, as well as entrepreneurs in developing countries.

With all the new advancements in retail technology, it’s important for retailers to know how it applies to their business. In this episode, Salesforce SVP of Retail Industry Shelley Bransten and PwC Partner Ian Kahn discuss how retailers can leverage data to seamlessly merge the omnichannel shopping experience.

Walmart’s Store No 8 incubates cutting-edge retail technology to help people save money and live better. Lori Flees, Walmart’s SVP of Next Generation Retail and Principal of Store No 8, makes sure that America’s second largest retail company is investing in the right retail technology.

With his tenure as Executive Chairman of Macy's Inc. coming to an end, Terry Lundgren sat down with NRF President and CEO Matthew Shay to discuss a decades-long career in retail and Lundgren’s rise to success. In this episode, Lundgren shares wisdom gained over the years as well as what he sees in retail’s future.

As one of the curators behind the Innovation Lab at NRF 2018: Retail’s Big Show, Seth Webb of Tusk Ventures has his finger on the pulse of retail’s newest and most game-changing technology. In this episode, learn about the latest technologies showcased at NRF 2018, and how they’re poised to transform the retail industry in the not-so-distant future.

More than 37,000 retail industry professionals came to NRF 2018: Retail’s Big Show this January to talk about retail trends and technology. So how does a 120-person team bring an entire industry together? SVP of Conferences Susan Newman and VP of Event Content and Education Angela Elder chat about how it all comes together and the event’s impact on the industry. NRF’s Ellen Davis co-hosts.

The owner of Gallery Furniture, Jim "Mack” McIngvale, became a Houston icon and hometown hero for his commitment to giving back, especially after he turned his stores into shelters for victims of Hurricane Harvey. McIngvale joins this episode from NRF 2018: Retail’s Big Show to share why caring for the community is so important in retail. PwC's Steve Barr co-hosts.

Luke Chatelain began his career as a molecular biologist and is now West Elm’s vice president of innovation. In this episode, he explains how his background prepared him to develop forward-thinking solutions for the furniture retailer.

Carlos Mateos Jr. got his start working part-time at his father’s McDonald’s and now owns the restaurant where he first flipped burgers. In this episode, Mateos discusses his dynamic career with McDonald’s and how automation is changing the business.

HSN gives entrepreneurs a platform to sell their products to a large television audience and the prospect of finding the next innovation energizes Dara Trujillo, VP of New Business Development. In this episode, Trujillo discusses how the company elevates entrepreneurs with business education, guidance and exposure, and chats about HSN's new American Dreams Academy program.

STORES Magazine Editor Susan Reda believes that 2017 was one of the most transformative periods of retail we’ve seen in decades and predicts that 2018 will continue to be just as dynamic, with technology playing an increasingly important role for both physical and digital retailers. Listen to learn more about her retail industry predictions for 2018.

The Chicago Cook Workforce Partnership helps connect retailers with qualified talent. CEO Karin Norington-Reaves discusses how workforce development initiatives help job-seekers, retailers and the entire retail industry, and chats about the importance of initiatives like the NRF Foundation’s RISE Up program.

As the largest external driver of consumer need, weather is more than just a conversation-starter for retailers. Evan Gold, EVP of global services at Planalytics, helps retailers account for weather when planning their business strategy for the coming year. The trick is to remove weather effects from historical data to arrive at a “weather-neutral baseline” from which to start making sound decisions. On this episode, learn how retailers can plan for a rainy day.

BJ’s Wholesale Club has 215 stores in 16 states and sells more fresh food per member than any of its club store competitors. CEO Chris Baldwin says his company’s 5 million members shop there frequently and that BJ’s offers them immense value. In this episode, Baldwin discusses what keeps the company competitive in a rapidly changing industry.

Gregg Renfrew believes that a woman with passion can really make a difference. She is the founder and CEO of Beautycounter, a health and beauty empire that empowers women with advocacy, education and safe products. Learn how Renfrew nurtures a remarkable connection with her coalition of consultants and how the company achieved exponential growth in just five years.

NRF’s Director of Retail and Consumer Insights Katherine Cullen paints a picture of what retailers can expect to see this holiday, from consumer spending to what gets people in the spirit of the season. Listen to this episode for insights on what people are buying, where they’re shopping, and what makes them choose one channel over another.

Karen Katz started as an assistant store manager in a small Neiman Marcus store; 32 years later, she is CEO of the luxury retailer. Retail “has allowed women to achieve things much faster and earlier as an industry than many other industries,” she says. Katz joins Retail Gets Real to discuss how the 110-year-old company has adapted to drastic changes in the industry with a “digital-first” approach, and how the evolution is impacting today’s retail workforce.

As director of Kohl’s Center for Retailing Excellence, Jerry O’Brien helps open the eyes of college students to the immense opportunities in retail for building fulfilling careers. His job is easier now, he says, because having grown up as digital natives helps today’s students see themselves fitting into the retail industry. On this episode, O’Brien discusses how he helps shape the retail career conversation.

Rick Schart has witnessed a great evolution in supply chain management throughout his more than 40 years in the industry. As SVP of supply chain and ecommerce for Stein Mart, he oversees everything from when a buyer places an order to when it ends up in the customer’s hands, whether it’s at a bricks-and-mortar store or directly on their doorstep through ecommerce. On this episode, Schart explains how technological sophistication and complexity make supply chain management “more like rocket science” today.

CEO Bobby Farahi’s NSFW rebelliousness shines through when he talks about Dolls Kill, the alternative fashion brand he co-founded with his wife, former DJ Shoddy Lynn. The cult-brand has fans so loyal that they camped out for the company’s first store opening. Farahi shares three strategies that worked for the brand when it comes to developing customer loyalty, and at our request, kept the conversation G-rated.

Disruption seems to be the buzzword these days, and Allbirds co-founder Joey Zwillinger found shoemaking to be ripe for the picking. With longer working hours the norm and a modern way of dressing in the workplace, Zwillinger’s innovative idea was to make a shoe that takes the customer from day to evening with “extraordinary” comfort. On this episode, Zwillinger describes how the digital startup got its foot in the door of a long-established industry with direct-to-consumer marketing.

NYU Clinical Professor of Marketing Scott Galloway’s new book explores the big four companies in retail and tech today, and what their domination means for the evolution of the retail industry. In this episode, Galloway shares his research and discusses how retailers can adapt to Amazon, Apple, Facebook and Google’s power positions in the industry, along with his predictions on what’s next for Amazon.

Roy Choi was at the lowest point of his life when an idea to put tacos and his Korean heritage together beckoned him to the food truck scene. A decade later, he is on the TIME 100 Most Influential People in the World list. As the owner of multiple food trucks and restaurants with cult followings, including Kogi BBQ, Choi joins us from NRF’s Shop.org conference in Los Angeles to share how he got started and developed his business into an award-winner.

Lane Bryant is the most recognized name in plus-size clothing. As chief marketing officer, it is Brian Beitler’s job to tell the story of the brand and what it stands for. On this episode, Beitler shares how not being part of the customer base helps him listen and try harder to understand the customer. His philosophy: “Discuss in the office, decide in the store.” Learn more about how the company reinvented its brand image to appeal to modern customers and how it strives to reshape the current conversation on body equality.

Brack Sullivan and Trey Stewart, talent acquisition executives at The Home Depot, discuss how retail jobs have evolved with the changing industry and how the home improvement giant attracts top talent. “When you think of Home Depot, you don’t really think of the seamless transactional experience that our customers are looking for and what it takes to keep that engine moving” Sullivan says. Listen to the episode to learn about the types of roles the company hires for and how it entices potential employees to choose The Home Depot to build a career.

Retail may be seen as an unconventional career path for college students in fields like computer science, data analytics and accounting, but the industry offers many opportunities for building a career. Group Vice President at Macy’s Inc. and NRF Foundation Board Member Anne Voller argues that education is the key when it comes to promoting the retail industry as an exciting option for students thinking about life after university. In this episode, Voller shares Macy’s approach to talent acquisition and how employees are trained to move through the ranks, and explains why education is so important to the future of retail employment.

Running a restaurant and delighting customers enough for them to return is no piece of cake, but Anthony Lupo and Brian Schram of Scarlet Oak and Southern Hospitality restaurants exceed expectations when it comes to creating loyal communities and happy employees. “We wanted to really focus on the hospitality side,” Lupo says about their simple concept of pairing great food with great service. On this episode, Lupo and Schram share how much hard work goes into running multiple restaurants, how social media affects the business and what they do to keep employees motivated and customers coming back for more.

Rob Colenso, senior product manager and UI/UX team lead for Total Wine & More, brings a natural curiosity and a knack for user research from his previous career as a journalist into UX design. He increased ecommerce revenue by 55 percent from last year by identifying and improving multiple touchpoints in the online consumer journey. On this episode, Colenso shares insights on how UX and product designers approach user research and shape their findings to create a seamless and emotionally enriched shopping experience.

People are at the core of any business operation, and choosing the right employees to help carry a brand forward requires a passion for the search and a knack for spotting the “right fit” for the company. On this week’s episode, Chloe Rosenthal, director of human resources for &Pizza, shares how the hiring process works at the innovative D.C. pizza chain and how these decisions play into long-term company strategy.

Myles Powell loves a challenge. Starting a food blog and entering Food Network’s “Best Cooks in America” competition were just two he took on. With a knack for seemingly uncommon flavor combinations, Powell created 8 Myles on a whim and took his passion for food all the way to quitting a job in civil engineering and becoming a full-time small biz owner. 8 Myles, a gourmet sauce and seasonings company, started locally and is fast gaining national popularity through deals with Whole Foods and Williams-Sonoma. This week, Powell describes the hard work he put in behind the scenes to get his product on retail shelves and shares juicy stories of solo entrepreneurship.

Jack Kleinhenz is a self-proclaimed “watchdog” as he collects, models and provides perspective for economic data collected on a daily basis. As the chief economist for the world’s largest retail trade organization, NRF’s Kleinhenz has over 35 years of experience and knows that numbers are not always perfect — without perspective, the data is useless. “I’m a storyteller,” he says about his profession. On this week’s episode, listen to the conversation as Kleinhenz describes the art and science of economic forecasting, and shares his views on why the perception of present retail transformation is far from the reality.

Sarween Salih had a successful consulting career, but her undeniable passion was for fitness and fashion. She started an athleisure company as a pop-up in the back of a gym where she was teaching fitness classes, which ultimately led to a permanent storefront in Washington, D.C. Listen to this week’s episode to hear how this small retailer is building a scalable business.

Consumption-oriented retail concepts like shopping malls are transitioning to experience-based urban developments like CityCenterDC in the heart of downtown Washington. The mixed-use property is a unique draw for residents and visitors alike, including international tourists. On this week’s episode, hear from CityCenterDC General Manager Timothy Lowery and Hines Senior Manager of Corporate Communications Whitney Burns as they describe the inner workings of large urban developments and how their public space appeals to a wide variety of customers. From free yoga classes and farmers markets that attract foot traffic to strategic brand selection, Lowery and Burns explain how they’ve worked with retailers and the community to create the hottest space in town.