Episode 32
#32 Let it snow! How retailers prep for the weather
Retail Gets Real · National Retail Federation
December 11, 201719m 23s
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Show Notes
As the largest external driver of consumer need, weather is more than just a conversation-starter for retailers. Evan Gold, EVP of global services at Planalytics, helps retailers account for weather when planning their business strategy for the coming year. The trick is to remove weather effects from historical data to arrive at a “weather-neutral baseline” from which to start making sound decisions. On this episode, learn how retailers can plan for a rainy day.