Episode 47
#47 A new kind of customer: What’s driving retail evolution
Retail Gets Real · National Retail Federation
February 26, 201820m 45s
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Show Notes
Retail is going through rapid transformation driven by changing consumer behavior — consumers simply don’t shop the way they used to anymore. NRF’s Director of Research and Consumer Insights Katherine Cullen explains generational differences in shopping habits and the consumer preferences shaping today’s retail, including trends in fulfillment and experiential retail.