Episode 58
#58 Crazy dog people: How passion drives BARK
Retail Gets Real · National Retail Federation
May 14, 201819m 51s
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Show Notes
BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.