Respecting the Beer

"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co00:00 Introduction and Hosts00:14 The Importance of Marketing00:40 Early Marketing Mistakes01:30 Hiring Stephanie Harvey05:06 Community Events and Foot Traffic08:13 Mile of Music and Lager Fest14:02 Live Music and Partnerships17:12 Air Wisconsin Collaboration21:51 Marketing Lessons Learned23:38 Conclusion and Wrap-Up

What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

From securing a loan to procuring secondhand equipment from overseas, starting a brewery is a challenge. Gary Arndt, Bobby Fleshman, and Allison McCoy dive into the business and economics of brewing, showcasing their own road to opening McFleshmans.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Gary Arndt, Bobby Fleshman, and guest Joel Hermansen discuss the creation of and cult behind the beloved West Coast double IPA from McFleshman's: the 547.From the Toronado Pub in San Francisco to the ringing of the bell and 547 Day, all shall be explained!PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Here come the machines! Refrigeration, trains, rotary roasters, and more. Dive into the history and the significant technological advancements during the Industrial Revolution that transformed beer production. Hosts Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss how changes in agriculture, malting, and machinery set the stage for modern brewing. PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Your favorite history teacher Joel Hermensen comes back to talk with Gary Arndt and Bobby Fleshman about brewing in the Dark Ages. They discuss the history of beer brewing in Europe, focusing on the impact of the collapse of the Western Roman Empire, the role of Benedictine monasteries in brewing, the influence of the Vikings, the significance of Hildegard of Bingens, and the effects of the Reformation on beer production. They also touch on the Reinheitsgebot law in Germany and the transition of beer brewing during European expansion into the Americas.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Gary Arndt and Bobby Fleshman are joined by special guest Joel Hermansen to delve into the intriguing history of beer.Joel Hermansen, a local history teacher, beer enthusiast, and McFleshman's bartender, shares his knowledge of the origins of beer and its role in ancient civilizations.The discussion covers the controversial theory that beer gave birth to agriculture at scale to beer as a main source of water. From the role of honey for higher ABVs to the perfect climate for beer making. We've got it covered with more to come!PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Gary Arndt, Bobby Fleshman, and Allison McCoy dive deep into the importance of water in beer production. They explore the crucial role water plays in determining the taste and quality of beer, discussing the filtration process, water chemistry, and its impact on brewing various beer styles. From carbon filtering to adjusting pH levels, the team shares insights on how brewers manipulate water to create exceptional brews.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Bobby and Allison take Gary to the church of foam and carbonation to explore how beer gets its bubbles. They discuss the molecularly sticky nature of proteins, the dangers of CO2, and the potential effect of other gases on beer.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Gary, Bobby, and Allison explore the complex chemistry of beer's aroma. We figure out why beer gets skunked, the effects of hop and yeast, and why glassware matters for a great beer experience.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co--Topics in this episode:Introduction to Beer SmellThe Role of Barley and MaltDiscovering HopsTerpenes and AromaImportance of Glassware for Beer

Bobby and Allison get nerdy for Gary about the aesthetic of beer and its nuanced effects on taste perception. Like what actually determines beer's color? We explore the chemistry behind beer's hue, the Lavibond color scale for beer, and why glassware is so important.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Gary gets the basics of beer from Bobby and Allison this week and we all learn a thing or two! What actually makes up a beer? If it's only four ingredients, how are there so many varieties of beer? What makes a sour different from an IPA or an ale from a lager?PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Bobby and Allison share the origins of McFleshmans Brewing Co; from initial investors to surviving the pandemic. They recall the process of renovating a 100 year old building, developing flagship beers, and creating a bar experience for everyone.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Gary gets more of Bobby and Allison's intricate journey into the craft beer world, highlighting the blend of art and science in brewing. Discussions range from Bobby's time at brewing school while finishing a PhD, navigating marriage while in different states and the impact of academic and entrepreneurial backgrounds on ones roadmap, illustrating the unpredictable yet fulfilling path of pursuing one's passion.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at [email protected]:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Gary introduces you to the owners of McFleshman’s Brewing Co and hosts of the show, Bobby Fleshman and Allison McCoy-Fleshman! Bobby tells his beer origin story (with a little help from Allison). From his first sip of beer on an Oklahoma farm after a game of quarters to brewing English ales in his PhD advisor's basement while working at NASA, learn how Bobby turned a love for science into the world's favorite beverage.Got a question about beer? Send us a message on Instagram or Facebook and we'll probably answer it on the show!Hosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David Kalsow