How NOT to Market Your Brewery
Respecting the Beer · McFleshman's Brewing Co
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Show Notes
"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.
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CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co
00:00 Introduction and Hosts
00:14 The Importance of Marketing
00:40 Early Marketing Mistakes
01:30 Hiring Stephanie Harvey
05:06 Community Events and Foot Traffic
08:13 Mile of Music and Lager Fest
14:02 Live Music and Partnerships
17:12 Air Wisconsin Collaboration
21:51 Marketing Lessons Learned
23:38 Conclusion and Wrap-Up