This is Your Brain on Beer w/ MysterE's Mysteries
Respecting the Beer · McFleshman's Brewing Co
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Show Notes
Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.
Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-
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patreon.com/respectingthebeerpodcast
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- Access to exclusive beers
- Access to 50-minute video tour of McFleshman's
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QUESTIONS?
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TIMELINE
00:00 MysterE... Part 2!
00:13 The Psychology of Overconfidence in Beer Tasting
01:09 The Concept of Just Noticeable Difference
02:41 The Influence of Price and Scarcity on Consumer Choice
05:36 The Nightclub Effect: Exclusivity in Beer Culture
07:03 The Evolution of Brand Loyalty in the Beer Industry
08:35 Parallels Between Beer and Music
09:07 Reflecting on the Fest Beer Experience
09:35 The Digital Age VS Real-Life Experiences
11:05 The Magic of Contextual Experiences
13:24 Psychological Insights for Beer Marketing
15:55 Building a Community-Centric Brew Pub at McFleshman's
18:06 Innovative Design and Psychology in Action: The Lemming Effect
19:34 The Stairs Were Gary's Idea
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CREDITS
Hosts:
Bobby Fleshman - https://www.mcfleshmans.com/
Allison Fleshman -https://www.instagram.com/mcfleshmans/
Joel Hermansen
Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/
Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/
Recorded & Produced by David Kalsow - https://davidkalsow.com/
Brought to you by McFleshman's Brewing Co