Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?

In this episode, Matt Alder talks to Matt Plummer, VP of Product at ZipRecruiter, about the power of data to drive insights and innovation

In this episode Matt Alder talks to Ongig CEO Rob Kelly about the 2018 Top 100 ATS Report

In this episode, Matt Alder talks to Anna Ott from UNLEASH about the booming HR Technology Startup market

In this episode Matt Alder talks to George LaRocque from HRWins to see if they can shed some light on the ever more complex Recruiting Technology marketplace

In this episode Matt Alder talks to Cody Royle, Managing Partner at NTSQ Sports Group and Head Coach of AFL Team Canada about talent innovation

In the episode, Matt Alder talks to Monica Adractas, Global Director of Workplace by Facebook about the changing nature of employee engagement and communication

In this special end of year episode of the podcast, Nick Price from Working Films interviews Matt Alder about his Career Life Story

In this episode, Matt Alder talks to John Wallace about resourcing strategy and his new book "Hire Power"

In this episode, Matt Alder talks to Nicolle Sinclair, Global Head of Talent at Brewdog about scaling up, company culture and employee advocacy

In this episode Matt Alder discusses People Centric Employer Branding with Julie Griggs, Head of Talent and Resourcing for Manchester Metropolitan University

In this episode Matt Alder speaks to Justin Anastasi, Talent Acquisition Manager at Evolution Gaming, about recruiting to support hyper growth

In this episode, Matt Alder talks to Audra Knight from Tenable Network Security about Content Led Recruitment Marketing

In this episode of The Recruiting Future Podcast, Matt Alder talks to Kathryn Minshew, founder and CEO of The Muse, about the new rules of work

In this episode, Matt Alder talks to Jerome Ternynck from SmartRecruiters about the transformation of the ATS market

In this episode, Matt Alder talks to Alan Walker from The Talent Finders about the quest for the perfect candidate experience

In this episode, Matt Alder speaks to industry consultant Elaine Orler about what it takes to get competitive advantage in Talent Acquisition

In this episode of the podcast, Matt Alder talks to Kerstin Wagner from Deutsche Bahn about innovation in talent acquisition

In this episode, Matt Alder talks to Jez Langhorn, Senior HR Director at MacDonald's about mobile recruiting innovation

In this episode Matt Alder talks to Tim Sackett about the complexity of the Talent Acquisition Technology market.

In this episode Matt Alder speaks to Bogomil Balkansky, VP at Google about Google entry into the recruiting market

In this episode Matt Alder speak to Mike Bailen, VP of People at Lever, about a modern approach to Recruitment Marketing

I launched The Recruiting Future Podcast in early 2015 as a way of making sense of what was going on in the Talent Acquisition space. The intention was to seek out stories and opinions from the people who are working on the front line of our changing industry and share them as widely as a possible. I’m absolutely delighted to have reached episode 100 and I’m hugely thankful to everyone who has helped to make the podcast so successful. It couldn’t happen without the brilliant guests, the supportive sponsors and the amazing listeners. There are over 45 hours of content across the recorded shows and to mark the 100th episode I wanted to do something to make it easier for people access some of the brilliant thinking and case studies that have been featured over the last two and half years. In this episode, you can hear extracts from 10 of my favourite interviews covering some of the key trends in talent acquisition including Recruitment Marketing, Recruiting Strategy, Data & Analytics, Recruiting Technology and The Future Of Work. Not only that you can find 40 interviews categorized by the key trends they cover in the free white paper I’ve written to accompany this show. Download the Trends In Talent Acquisition white paper here A special thanks to the wonderful people at Lever who are supporting the 100th episode and the white paper. Subscribe to this podcast in iTunes

Matt Alder talks to Louis Halton-Davies about the huge benefits of using Programmatic Advertising for Recruitment Marketing

Despite all the recent advances in recruitment technology focused on improving recruitment efficiency, speed of hiring remains a significant issue for the vast majority of organisations. In fact there is actually a growing body of evidence that suggests speed of hiring is slowing down. So what can employers do to improve this situation? My guest this week is author and consultant Scott Wintrip. Scott has developed a methodology to eliminate hiring delays which he sets out in his recently published book, “High Velocity Hiring” In the interview we discuss: • Why time to hire is such a problem • The concept of Candidate Gravity • How employers can enrich the flow of talent into their organizations • Why common interview techniques don’t work and what should be used to replace them • Maintaining an inventory of talent for on demand hiring Scott also shares his thoughts on recruitment technology and tells us the single most important question employers should be asking themselves before they make technology investments Subscribe to this podcast on iTunes

Employer Branding has changed significantly in the last few years. Challenges round talent availability and evolving communication trends are forcing companies to think more strategically about the way they get their message out to their markets. We often hear about Employer Brand innovation in technology companies but how are things now working in more traditional companies? My guest this week is Euan McNair, Talent Acquisition and Employer Brand Consultant at Standard Life who are based in Edinburgh. Standard Life have been doing some interesting employer branding work recently and I know you’ll find the insights that Euan shares fascinating. In the interview we discuss: • Why Euan is so passionate about Employer Branding and how he defines it • The end of job adverts and the rise of employee story telling • Who owns Employer Brand • Channels, data and formats • Having a candidate centric approach Euan also shares his view on the likely future of the Employer Brand space Subscribe to this podcast on iTunes

Ever since my earliest of days in this industry I’ve be fascinated by Corporate Career Sites. It’s also become very clear to me in recent years that career sites should absolutely be the focal point of the new approaches we are seeing in recruitment marketing. Unfortunately I don’t think many employers have realised just how critical their career site is to their recruiting success. One person who does understand this though is my guest this week. Adam Templeman is Head of Commercial Staffing at QuintilesIMS. He has recently helped launched a new careers site for the organization and has some great insights to share. In the interview we discuss: • How recruitment marketing challenges have stayed the same but the answers to them have changed • The vital importance of engaging with target audiences • Using rich, dynamic and targeted content on career sites • Getting ATS integration right to increase conversions and improve candidate experience • Matching employer brand to employee experience Adam also gives us his views on the importance of automation and talks about what is next for QuintilesIMS Subscribe to this podcast in iTunes

Data and analytics continue to be key topics in Talent Acquisition. But what should employers be measuring, what value can the data give them and how widely is a data driven approach to recruiting actually being adopted? To answer these questions as well as many others, I’m delighted to welcome Kyle Lagunas, Research Manager at IDC, as my guest for this week’s show. Kyle has been intensely studying the development of data driven recruiting for several years and has some very interesting insights to share. In the interview we discuss: • The gap between current technologies and adoption • The evolution of measurement practices in recruiting • Recruiting skills versus Recruitment Marketing skills • How data can be used to optimize a recruiting operation • What is possible with analytics and how to measure beyond the usual activity metrics • An example strategic framework for developing data driving recruiting Kyle also give us his view on the future of some other current trends in talent acquisition including AI, Recruitment Marketing Platform and Chatbots Subscribe to this podcast in iTunes Find out more about my new book “Exceptional Talent”

The trends in tech recruiting are something that every employer should be following with interest. Even if your company isn’t currently recruiting tech professionals, it is important to know what is happening in the sector as the methodologies and practices being used for tech recruiting today, are likely to be used by everyone tomorrow. Tech Recruiting is the bellwether sector of our industry. Who better to get us up to speed with developments in this area than my guest this week, Hung Lee the founder of Workshape.io. Hung always has some great insights to share and it was brilliant to have him on the show. In the interview we discuss: • The current challenges in tech recruiting and the strategic decisions companies need to make to deal with them • The importance of mind-set shift • Having an “Always On” attitude to recruiting • Myth busting • The re-invention of the recruitment process • Interoperability, modularisation and decoupling Hung also gives us his views on the future of the sector and shares some of the great content he has recently curated. Subscribe to this podcast in iTunes

This week we don’t just have one guest, we have eight guests! A couple of weeks ago the guys at TA Tech invited me to the Rec Tech conference in Barcelona. Rec Tech is one of the biggest global trade conferences for the Job Board and Recruitment Technology industry. In this episode of the podcast you’ll here from eight senior leaders from the industry talk about the future of their industry, the changing nature of candidate expectations, the threat from Google and the potential of programmatic advertising and artificial intelligence. Thanks to the following people for taking part • Dennis Alshuler - Zip Recruiter • Renato Profico - Job Cloud • Dominique Cerri - InfoJobs • Monis Rahman - Rozee.pk • Ben Sole - Reed.co.uk • Angela Hood - This Way Global • Josh Gamble - Recruitics • Sergio Gonzalez - Cornerjobs Subscribe to this podcast in iTunes

During the research process for my book, Exceptional Talent, it became clear that the importance of the concept of Employee Experience was growing rapidly. To talk us through the reasons behind this and to break down the key elements of the employee experience, I’m delighted to welcome eminent futurist and best selling author Jacob Morgan to the show. Jacob has recently written a new book called “The Employee Experience Advantage” which is based on detailed research into over 250 global employers. In the interview we discuss: • The three systems that make up Employee Experience • Corporate culture as the “side effects” of working for a particular organization • The four attributes of physical space • Tools to get the job done • The ROI of having a great Employee Experience • The future of HR Jacob also give us some examples of employers who are doing great work shaping their Employee Experience and the trends we can expect to see in the coming few years Subscribe to this podcast in iTunes

One of the most talked about areas of HR and Recruiting is People Analytics. But why is it such a popular trend and, in practical terms, what does People Analytics actually even mean? I can think of no one better qualified to answer these questions than David Green, Global Director of People Analytics Solutions at IBM and one of the world’s leading commentators on this topic. I’m delighted to have David as my guest on the show this week. In the interview we discuss: • David’s definition of People Analytics • The difference between analytics and reporting • Specific use cases of People Analytics across the talent lifecycle • Why recruiting is such a good fit for People Analytics • Predicting the future with Predictive Analytics • Internal and external data sources • AI and why we should believe some of the hype David also shares his views on using analytics to improve the employee experience and gives us his predictions for the future of this space P.S. My new book “Exceptional Talent” is available now. You can buy copies here directly from Kogan Page the publisher and if you use discount code FHRET20 you’ll get 20% off. If you want to subscribe to the Exceptional Talent mailing list to be kept updated on addition content and workshops we will be developing you can do that here www.exceptionaltalent.io Subscribe to this podcast in iTunes

A bit of a special episode this week. As regular listeners will know, “Exceptional Talent” the book I’ve co-authored with Mervyn Dinnen has just been published. With so many of the themes covered in the book crossing over with those that get covered on the podcast I thought it would make sense to give you a deep dive into the book’s content. My guest this week to help me do this is, of course, my co-author Mervyn. Topics we discuss: • What is the book about and why did we write it • Our definition of Exceptional Talent and the Talent Journey • Getting Talent Attention • Recruitment and Marketing • Art vs Science in the reinvention of Assessment • Continuous Onboarding • HR as Talent Producers • Developing The Employee Experience • Engagement and Retention • The implications of more technology in the workplace You can buy the book here directly from Kogan Page and if you use discount code FHRET20 you’ll get 20% off. If you want to subscribe to the Exceptional Talent mailing list to be kept updated on addition content and workshops we will be developing you can do that here www.exceptionaltalent.io Subscribe to this podcast in iTunes

This week sees a first for the show, rather than me just interviewing one guest, in this episode I’m interviewing two. I recently headed down to Pepsico’s UK offices in Reading to have a conversation with Kevin Hough, their Head of Talent Acquisition for the UK and Ireland, and Dan Fitzpatrick, Talent Acquisition Lead for PepsiCo Global Concentrate Solutions. We covered a lot of ground in our discussion and it was great to hear Kevin and Dan talk about some of the everyday realities of in house recruitment within a large corporate. In the interview we discuss: • PepsiCo’s recruiting challenges • Anticipating STEM recruitment needs • How Talent Acquisition is changing as a discipline • Is recruiting the same as marketing? • The changing skill set of the in house recruiter • Rethinking relationships with recruitment agencies • The role of technology Kevin and Dan also give us their views on the likely future for talent acquisition. Subscribe to this podcast in iTunes

The future of job boards has been an ongoing debate in our industry for years. A debate that has been dominated by predictions of their demise. These predictions have so far proved to be erroneous. But what is their future? Who to better to ask than my guest this week Peter Weddle. Peter is the CEO of TA Tech, the trade association for the global talent acquisition technology industry. He has been a close observer of the job board market since its inception in the 1990s and has some great insights to share. In the interview we discuss: Peter’s history in the industry and some of the changes he has seen Why talent acquisition vendors are looking at solution stacking and building partnerships and alliances The potential of programmatic advertising and what recruiting can learn from mistakes made in e-commerce advertising The challenge of transitioning from duration based advertising to performance based advertising Other ways that Job Boards are changing. Peter also shares his views on the future and gives us details of several unique events being run by TA Tech during 2017 Subscribe to this podcast in iTunes

Time for something completely different. One of my favorite industry podcasts is Hiring On All Cylinders produced by the lovely people at Entelo. This week, in the interests of friendly podcast co-operation, I’m doing a podcast exchange with them. I’m interviewed in the latest episode of Hiring On All Cylinders, talking about my new book and everything I’ve learned from interviewing all my wonderful podcast guests. Meanwhile on this week’s Recruiting Future Podcast my guest is Jill Witty, VP of Talent and Operations at Entelo. Jill has helped the company scale up from 7 employees to a 120 employees and has some fascinating insights into the modern world of Talent Acquisition. In the interview we discuss: • Innovative recruiting approaches • Diversifying talent pools at the top of the funnel • Establishing a compelling and competitive employer brand • Values based recruiting that focuses on culture add rather than culture fit Jill also gives us her take on the future of talent acquisition technology and in particular the potential role of artificial intelligence in recruiting. Subscribe to this podcast in iTunes

Over the last few weeks a number of guests on the podcast have mentioned that they have been included in Glassdoor’s Best Places To Work list and I’m sure many of you are interested in finding out more about what this actually means. My guest this week is Lisa Holden , Employer Communications Manager at Glassdoor. I spoke to Lisa to find out how the Best Places To Work list is put together and also to understand more about the growing correlation between employee voice and employer brand. In the interview we discuss: • The origins of Best Places To Work • Debunking some common myths • What are the common traits that propel employers up the list • Why the relationship between employee voice and employer brand is so important • The vital importance of transparency Lisa also talks us through some of the more surprising inclusions in the list and gives us her thoughts on future trends Subscribe to this podcast on iTunes ANNOUNCEMENT: You can now download a dedicated Recruiting Future Podcast app for your smart phone or tablet. Just search for “Recruiting Future” in the Apple or Google Play app stores.

Over the last few years, we have seen the development of a new type of recruiting technology, the recruitment marketing platform. Designed to make Talent Attraction more strategic and bring marketing technologies and techniques to recruiters, these platforms are certainly making an impact but I sense that there is still a lot of confusion surrounding them. My guest this week is Madeline Laurano, principal analyst and co-founder of Aptitude Research Partners. Madeline has recently authored a market report on recruitment marketing platforms which is designed to give potential buyers much needed insight into this emerging space. In the interview we discuss: • What recruitment marketing platforms are and what they are not • The changes in Talent Acquisition that are driving the market for this type of technology • The key features and capabilities of recruitment marketing platforms. • The value and results clients are seeing from using these platforms • What buyers should be looking for when selecting a recruitment marketing platform Madeline also gives us her view on the likely future of this market in terms of partnerships and consolidation. Subscribe to this podcast in iTunes

One of the things I’ve learned from interviewing people for the podcast is that very often the most effective recruiting innovations come from the recruiting teams at tech start-ups who have successfully scaled. This is normally as a result of the size of the recruiting challenges they tend to face and the speed at which they must overcome them. My guest this week is Anna Lambert, Director of Talent Acquisition at Shopify. Shopify is a great example of a tech company that has scaled massively and Anna has some great insights on recruiting innovation to share. In the interview we discus: • How to maintain quality of hire as you grow • The life story approach to recruiting • Interview shadowing • Effective strategies to overcome human unconscious bias • The critical importance of employer brand Anna also talks about the advantages of her non-recruiting background and gives her view on the outlook for the future. Shopify are currently looking for new recruiters to join their team, more details are available on their careers site Subscribe to this podcast in iTunes

I’ve noticed that there is an increasing amount of discussion about the use of personas as a tool for sourcing and recruitment marketing. However I also suspect that is still not a great deal of understanding about what personas actually are and just how useful they can be. I can think of no better person to shed some light on this top than John Vlastelica from Recruiting Toolbox. John returns for a second visit to the show after his incredibly popular interview last year on hiring managers In this interview we discuss: What are personas, how can they be used and what are their advantages The key components of a persona and how you go about creating them How personas can be used to build pipelines in a way that massively accelerate time to hire Using personas to help shape the recruiting sell by defining magnet people and magnet projects John also give his thoughts on the future role of technology in this area and explains why he wants to see more employers using these persona based methodologies. Subscribe to this podcast in iTunes

Employer Branding and Content Marketing are two phrases that are being used more and more frequently these days. But what do they actually mean? How do they work together and why should employers be investing time and money into them? My guest this week is someone who knows the answer to all of these questions, James Ellis from Bex Consultants. James is an Employer Brand and Content Marketing specialist who has some really interesting insights into these topics. In the interview we discuss: • The definition of an Employer Brand • How employers can use re-framing to influence the perception of their brand • How Content Marketing can be used for Employer Brand activation • Brand patterns and story telling • The evolution of content formats James also talks us through the employers who he thinks are doing this well and give his advice for companies who are just getting started on this journey Subscribe to this podcast in iTunes Click here to pre-order “Exceptional Talent”

As part of my continuing focus on getting a diverse range of opinions and voices on the show, this week I thought it would be interesting to get the views of a Global HR Director. My guest for this episode is Graeme Cook, Group HR Director at ground engineering specialist Keller, a company who employ 10,000 people across 40 different companies. Graeme’s career has itself been a global one and he has worked in several different countries for his past employers, giving him a genuinely global perspective. In the interview we discuss: • Some of the key considerations and challenges of operating HR at a global level • Skill shortages in the Oil, Gas and Engineering sectors • The three key parts of the HR Director’s role and HR’s position within the organization • Technology, automation and the future of HR Graeme also talks about his transition from working in finance to working in HR and gives his views on the challenges of managing a multi-generational workforce. Subscribe to this podcast in iTunes Click here to pre-order “Exceptional Talent”

It has become very clear from the conversations I’ve been having with employers this year that the problems posed by current and future skill shortages have never been higher on their agenda. The best companies are acting to solve these problems by thinking differently and tapping into some extremely valuable pools of talent that they may have previously overlooked. My guest this week is Jane Hatton Director of Evenbreak, a job board that matches talented disabled job seekers with inclusive employers. In the interview we discuss: • The strong business case for employing disabled people • Popular misconceptions round the implications of employing disabled people • How people with particular impairments (autism as one example) can bring particular skills to the workplace • How employers should go about attracting disabled people to their organization and how they should be adapting their recruitment processes to get the best talent • Which employers are doing this well Jane also shares her advice on the first steps employers should take to gain access to this valuable pool of talent Subscribe to this podcast in iTunes

Over the last few years there has been a massive proliferation in the number of talent acquisition tools and technologies on the market. The pace of change shows no sign of slowing down and it is increasingly difficult for talent acquisition leaders to know just where they should be focusing. My guest this week is Lance Haun, Practice Leader at The Starr Conspiracy Intelligence Unit. The Starr Conspiracy have recently published their 2017 Talent Acquisition Brandscape Report. A piece of research designed to help make sense of a confusing and fast moving market. In the interview we discuss: • How do you categorize and segment such a “nebulous” market sector • The current biggest area for innovation in talent acquisition • Dealing with the potential implications of Microsoft’s purchase of LinkedIn • The two key future trends everyone should be aware of Lance also gives us his view on the future pace of change in the sector and the likely impact of any potential global economic slow down Subscribe to this podcast in iTunes

It is always important to step back and see the world through a different lens. With that in mind, I’ll be talking to several people on the show this year who have a vested interest in recruiting but aren’t viewing it from inside the industry bubble. My guest on this week’s show is Charlie O’Donnell founder and partner at Brooklyn Bridge Ventures in New York. Charlie is an early stage investor in a number of fast growing start-up companies and has first-hand experience of seeing which recruiting strategies are working in these dynamic business environments. In the interview we discuss: • The importance of effective team building • The challenges of defining and hiring to cultural fit • An “A Player” culture versus a learning based culture • Where the real skill shortages are in start-up recruitment • The effectiveness of having an iterative approach to developing job descriptions Charlie also shares his advice on how recruiters and start up founders can work better together Subscribe to this podcast in iTunes

Talent Attraction in areas of extreme skill shortage is something that is consistently difficult. I’m always interested in any creative ways that employers are using to tackle the problem, particularly when they don’t have a massive budget or unlimited resources to use to solve it. My guest this week is Ruth Penfold, Director of Talent Acqusition at Shazam, a company who are regularly having to use innovative talent attraction approaches to bring on the board the talent they need. In the interview we discuss: • Why Shazam’s existing employees are their most importance Talent Attraction tool and why recruitment is everyone’s responsibility • The benefits of a transparent culture • The importance of candidate communication and an authentic candidate experience • Why being seen in the right communities is critical to success • Generational mindset and purpose We also discuss Shazam’s priorities for 2017 and Ruth gives us an insight into the unique musical experiences on offer to Shazam’s employees! Subscribe to this podcast in iTunes

For this first episode of 2017 I wanted to offer you something a bit different. Last year I was fortunate enough to deliver the opening keynote at HR Tech Fest in Johannesburg. My topic was the dual role I feel HR needs to play in the digital transformation of business. It was quite a personal presentation for me as I shared some of the lessons that I’ve learned from the 20 years of my career I have spent being digital disruptive in several different industries. The conference organizers, The Eventful Group, made an audio recording of the presentation which I’m delighted to share with you as this week’s podcast episode. In the presentation, you’ll hear me talk about five key lessons I’ve learnt about digital transformation: 1) Change is Exponential 2) There is a Revolution at Work 3) Exceptional Talent Wins 4) Perfect is not Best 5) Think the Unthinkable In case you are wondering you don’t actual need to see the slides to understand the presentation but if you want to have a look you can find them here on SlideShare Subscribe to this podcast in iTunes

It’s always great to welcome a previous guest back to the show. I’m particularly pleased this week to be able to welcome back William Uranga, Director or Technical and Corporate Recruiting at GoDaddy. Last time he was on the show William shared the tactics GoDaddy were using to recruit in some highly competitive markets. In this week’s episode William gives us an insight into the journey his talent acquisition are on to move from being reactionary to operational and ultimately to be genuine strategic partner for their business. In the interview we discuss: • How GoDaddy’s recruiting challenges have changed • Finding new ways of being proactive and partnering with the business • Making talent acquisition predictable in its delivery • The benefits of providing analytics to hiring managers • An incredibly smart way of improving the candidate experience If you are an in house recruiting leader looking for a model for change then this interview really is a must listen. Subscribe to this podcast in iTunes

Some of the most interesting and effective technological innovation I have seen this year has been in the area of assessment. Whilst many of the new approaches aren’t yet widespread, I think they point towards a coming fundamental shift in the way we think about this part of the recruiting process. My guest this week is Dr Nathan Mondragon, Chief IO Psychologist at Hirevue. Hirevue have been doing some fascinating work within the science of assessment and its ability, via data and technology, to accurately predict performance. In the interview we discuss: • How technology and science are challenging the established norms of assessment • The hidden data in words, inflection, pauses and facial micro expressions • How video analytics can be combined with subsequent job performance data to develop predictive hiring models. • Using science to understand the art of recruiting and the changing role of humans within the recruitment process Nathan talks about the types of tangible ROI that employers in a number of different industries have gained from using this approach and he also shares his thoughts on what we can expect to happen in the future. Subscribe to this podcast in iTunes

2016 will be remembered for many things but in our industry one of the most notable trends has been the reinvention and resurgence of recruitment marketing. I’ve been working in recruitment marketing since 1999 so its certainly not a new thing but it has been interesting that this year has seen so much discussion and debate around it. To help me make sense of this my guest this week is HR Pro, Recruiter and industry commentator Tim Sackett. Tim recently hosted Smashfly’s Transform recruitment marketing conference and I was delighted to have him on the podcast to talk about the latest thinking in what is a critically important area for talent acquisition. In the interview we discuss: • Why Recruitment Marketing is back on the agenda and what has changed • Marketing spin versus authentic employee experience • The role of story telling • How technology is supporting the reinvention of the discipline • The advantages of corporate recruiting and marketing departments working closely together Tim also talks us through which employers he thinks are doing this well and also shares his views on the likely impact of President Trump on recruiting and HR in 2017 and beyond. This episode of the podcast is kindly supported by Hirevue Subscribe to this podcast in iTunes

This week we return to the popular topic of improving the Candidate Experience. There is a lot of talk at the moment about the importance of treating candidate’s as customers but what happens when your candidates actually are your customers! My guest this week is Ben Gledhill, Talent Acquisition manager at retailer Sofology. Sofology is going through a digital transformation process at the moment to fulfill its aim of being an omnichannel retailer. They have been looking hard at their candidate experience and Ben offers some great practical insights into their learning and the improvements they have made. In the interview we discuss: • How a negative candidate experience can affect Sofology’s business • Building an emotional link with candidates • How to achieve total visibility on the candidate experience • Mandatory hiring manager interview training • The vital importance of a mobile optimized ATS • Using NPS ratings for candidate experience measurement • The value of explaining the recruitment process up front on the corporate career site Ben also talks about what’s next for talent acquisition at Sofology and gives us his view on emerging recruitment technologies. This episode of the podcast is kindly supported by HireVue Subscribe to this podcast in iTunes