Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?

Contact: [email protected] The changing nature of assessment is something we have covered from several different angles on this show before with contributions from both practitioners and consultants. However, to date, we haven't actually heard the vendor point of view in all of this. So with that in mind, my guest this week is Sam Whiteman, Head of Product Strategy at SHL. In the interview, we discuss: • How technology has evolved assessment over time • Using AI as a capability to drive specific outcomes • How AI can be used to find hidden gems in the candidate pool • The evolution of video interviewing • Giving candidates more value by building an interactive assessment experience • The importance of people and machines working together to be better • The problem of algorithmic bias and how to avoid it • The future of assessment Subscribe to this podcast in Apple Podcasts

As I said in my introduction to the last episode, the focus of the podcast is going to alternate between content to help you with your long term strategy and content to help you right now. This episode falls into the right now category and was recorded on Thursday 18th March 2020. My guest is Johnny Campbell, CEO at SocialTalent and in the interview we discuss: • Current market activity among global employers • Moving to a virtual recruiting process • Some important considerations for video interviews • Onboarding new hires when people are working from home • Motivating a remote talent acquisition team in a time of high anxiety • What help is there for recruiters who are being laid off or who are worried about their jobs Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Candidate experience seems to be an evergreen topic and certainly one that will be with us and continually evolve for some time to come. We often talk about the challenges of delivering a quality candidate experience at scale, but for companies who are scaling quickly very often, it is about delivering a custom candidate experience at speed. My guest this week is Anna Chalon, Director of Recruiting and D&I at Frame.io. Whatever your candidate experiences are I guarantee you will get some valuable takeaways from this conversation. In the interview, we discuss: • The recruiting challenges at Frame.io • Creative thinking and empathy in recruiting • Speed, transparency and thoughtfulness • The role of technology • Avoiding unconscious bias • Measuring success • The future Subscribe to this podcast in Apple Podcasts

In light of events this week with the pandemic, here is a special short episode to help the talent acquisition community get access to relevant information. I'm joined by Lars Schmidt, who is curating an information resource that everyone needs to be aware of. Here is the link to the Google Doc

The latest McKinsey Women in the Workforce report illustrates that there is still a very long way to go before we get to gender equality in the workforce. McKinsey identifies a "broken rung" in the career ladder with only 72 women promoted or hired to manager level for every 100 men promoted or hired to manager level. So how do employers fix this situation, what support is required, and how do mindsets need to change? To help answer these questions my guest this week is Addie Swartz, CEO of reacHire. Addie has been on a three-decade-long mission to change the trajectory for women at work and has some extremely practical insights to share. In the interview, we discuss: • Addie's background and motivation for starting reacHire • Fixing the broken rung • The bottom-line impact of workforce equality • Investing to support women in their early careers • Why women leave the workforce and the challenges they can face when trying to return • Changing employer mindsets • Bias in recruiting • Reverse mentoring and the benefits of a multi-generational workforce Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Most recruiters would agree that hiring manager relationships are critical to effective corporate talent acquisition. But how do you develop effective relationships and what does it take to become a strategic talent advisor to your organization. I'm delighted to welcome the always brilliant John Vlastelica back to the show. John is the Founder and Managing Director of Recruiting Toolbox and helps companies raise the bar on recruiting effectiveness. He has some highly actionable insights to share on strategic hiring manager relationships, and I know you will find this interview really valuable. In the interview, we discuss: • The definition of a strategic talent advisor • Engaging hiring managers in pre-funnel work • Fluid workforces • The advantages of batch processing • False positives and false negatives in hiring • Fat, skinny and constipated funnels • The role of technology • John's predictions for the future Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Recruiting technology, data analytics and employer branding are all regular topics on this podcast. However, we don't always talk about strategic thinking that is needed to make all three elements work together to solve recruiting challenges. My guest this week is James Edwards Digital Attraction Manager at Mitchells and Butlers, one of the largest operators of restaurants, pubs and bars in the UK. Mitchells and Butlers have been working on several interrelated projects using technology, creativity and data to solve their recruiting challenges. In the interview, we discuss: • The challenges of hiring 30,000 people each year with multiple consumer brands • ATS selection based on hiring manager experience • The importance of not making assumptions about technology features • Combing data sources to identify workforce trends • How a candidate experience audit identified the need for the new careers site. • Career site systems • The importance of content and job adverts that actually sell the role to potential candidates Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Programmatic Advertising is something that seems to strike confusion into the heart of many employers around the world. However, there are a growing number of talent acquisition teams who are using already programmatic techniques to drive some excellent results. So what techniques and technologies are they using and how does programmatic advertising even work? To get the definitive answers to these questions, I have not one, not two but three guests on the show this week. Jon Hull, Head of Resourcing Delivery at Nationwide Building Society and Ben Gledhill, Head of Talent Acquisition at Yodel will be sharing their experiences as practitioners. I'm also joined by Rob Prince from Talent Nexus who will be acting as our programmatic expert and helping to demystify what is fast becoming a significant area of talent attraction. In the interviews, we discuss: • Two different types of programmatic advertising and their benefits • The unique nature of programmatic job board advertising • Technology and platforms • Data, results and expectations • Advice for getting started • Selling programmatic to internal stakeholders • The future of programmatic advertising for talent acquisition Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Recruiting Future Round-Up is the monthly show on The Recruiting Future Podcast channel. It's a short round-up that highlights episodes you may have missed and gives you my take on some of the key learnings from my guests. As I wasn't able to do a round up in January, this episode features interviews from both January and February. Here are the shows featured: Ep 237: Analysing The Recruiting Technology Market Ep 238: The Rise Of Talent Intelligence Ep 239: The Human Touch Ep 240: Global Talent Trends In 2020 Ep 241: Grit & Resilience In Talent Acquisition Ep 242: Purpose Ep 243: Attracting and Assessing Future Talent Subscribe to the podcast on Apple Podcast

Contact: [email protected] Over the last few years, there has been a global shakeup in the way companies recruit future talent to their organisations. Many employers are now extending their search beyond university and college graduates to explore more diverse talent pools. But what is the best way to attract and assess future talent in 2020? My guest this week is Cameron Sorsby, CEO of Praxis, a six-month start-up boot camp aimed at skilling entry-level talent. Cameron has some brilliant insights to share on how companies should be attracting and assessing their future talent. In the interview, we discuss: • The evolving challenges of entry-level hiring • Framing opportunities in the right way to engage with the target audience • Taking a long term approach to recruiting • How assessment is changing • Candidate attitudes to recruiting technology • The rise of boot camps • The Future of entry-level hiring Subscribe to this podcast in Apple Podcasts

Contact: [email protected] I've been producing this podcast for five years, and I have to say that my guest in this episode is one of the most insightful people I've ever had on the show. Digital disruption is affecting everyone in ways we couldn't have even of imagined a few years ago. The companies who are thriving are the organisations that are taking bold strategic decisions and thinking several steps ahead of their competition. My guest this week is Balaji Ganapathy. Balaji is Global Head of Corporate Social Responsibility and Head of Workforce Effectiveness at Tata Consultancy Services, a company with 450,000 employees. TCS has responded to our changing digital world by radically upskilling a vast percentage of their workforce and completely reinventing the way they do talent acquisition to make it more inclusive. They are also proactively nurturing communities of future talent as well as supporting education systems all over the world. All of this has been built on their understanding of the vital importance of purpose. In the interview, we discuss: • The skills modern business need to survive and thrive • How TCS reskilled their existing teams by creating the right culture, tools and systems • Why technology is legacy, but people aren't and why AI still needs human intelligence • Why every organisation needs to be a purpose-driven organisation • Content, Context and Connection • Changing the talent acquisition model to be more open and inclusive • Working with education systems to give students relevant skills • The importance of building bridges between technology and people Subscribe to this podcast in Apple Podcasts

Well, that wasn't quite the start to the year I was expecting as I've been in and out of hospital for the last two weeks. I'm pleased to say though that I'm now well on the way to making a full recovery and regular podcasting service is now resumed. A huge thank you to Nick Price for helping me out and introducing last week's episode, and I would strongly recommend you check out Career Life Stories to find out more about the great work he does. So on with this week's show. After my recent hospital experience, it seems very fitting that the main focus for this week's guest is recruiting healthcare professionals. Blake Thiess is Director Of Talent Acquisition at Prestige Care. Recruiting healthcare professionals and nurses, in particular, is a real challenge in many countries, and Blake talks about the techniques his team use, as well as the importance of grit and resilience. In the interview, we discuss: • Recruiting in a hyper-competitive environment • Pipelining with a CRM • Highly targeted recruitment marketing • Generating brand content • What do grit and resilience mean in practice • The skills recruiters need in 2020 • The importance of leveraging video • Personal brand or employer brand Blake also discusses the role of technology and shares his thoughts on the future of talent acquisition. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] A couple of weeks ago, LinkedIn published its annual Global Talent Trends research which explored some of the key themes they are seeing developing in talent acquisition for 2020. My guest this week is, Amy Schultz, Director of Talent Acquisition at LinkedIn. Amy is returning to the show for the second time to share her insights as a talent acquisition professional on the key findings in the research and also to tell us more about what we can expect to see from Linkedin in 2020 The key trends we discuss in the interview are: • Employee Experience • People Analytics • Internal Recruiting • Multi-Generational Workforce Subscribe to this podcast in Apple Podcasts

Contact: [email protected] With so much focus on technology, it's essential not to forget the human nature of recruiting. Engagement, empathy, influence and persuasion are not currently hard wired into chatbots or algorithms and are vital elements of effective recruiting. My guest this week is Jodi Cohen, Director Talent Acquisition at The Tombras Group. With many of Tombras's hires having to relocate Jodi using empathy and the questioning skills, she learned as an agency recruiter to build high levels of trust with her target talent. In the interview, we discuss: • The recruiting challenges at Tombras • Persuasion based on building trust • Personalization • Hiring manager relationships • Building an excellent candidate experience • The differences between agency recruiting and internal recruiting Subscribe to this podcast in Apple Podcast

Contact: [email protected] Data based intelligence is a critical part of the modern world, but historically talent acquisition has tended to be based on gut feel and lived experience, making it very slow to wake up to the new realities of data-based decision making. Thankfully things are now changing, and one aspect of this change is the rise of talent intelligence as a talent acquisition business function. My guest this week is Marlieke Pols, Talent Intelligence analyst at Philips. Marklieke recently authored a whitepaper that Phillips has published aimed at helping employers better appreciate the immense value of talent intelligence as a critical part of any talent acquisition strategy. In the interview, we discuss: • What is talent intelligence? • Why instinct is not good enough • Difference between talent intelligence and people analytics • The key benefits, KPIs and ROI of talent intelligence • Data sources • How many employers are using talent intelligence • Building the business case • The skills needed in a talent intelligence team. Download the Philips Talent Intelligence Whitepaper Subscribe to this podcast in Apple Podcasts

Contact: [email protected] The recruiting technology marketplace is getting extremely complex, and it can be challenging for talent acquisition leaders to develop fully effective technology strategies. My guest this week is David Wilson, CEO of industry analysts The Fosway Group. In our interview, David talks about the kind of approach and insights Fosway used to analyse talent technology markets. We also talk in some depth about the HCM suite versus specialist solution debate. A debate I can see raging for some time yet and one that will continue to shape the patterns of investment and acquisition in the recruiting technology marketplace. In the interview we discuss: • The role of an industry analyst • Headline findings from Fosway’s 9 Grid report into Talent Acquisition • Why the talent acquisition technology market is currently in flux • HCM suite vendors versus specialists • The evolution of the ATS / CRM debate • Ecosystems over systems • Current shortcomings in data and analytics Download the Fosway 9 Grid report here Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Recruiting Future Round-Up is the new monthly show on The Recruiting Future Podcast channel. It's a short round-up that highlights episodes you may have missed and gives you my take on some of the key learnings from my guests. As this is my last show of the year, rather than offer you a round-up specifically for the December interviews, I thought I'd round up the whole of 2019 and at the same time take a little bit of a look forward to 2020. Links to interviews mentions in the show: Bruce Daisley Tom Goodwin Francesa Gino Matthew Syed Anna Whitehouse Podcast audience survey, I need your feedback. Thanks to 4MAT for sponsoring, if you are thinking of replacing or refreshing your careers website in 2020, I would strongly recommend downloading their new eBook. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] It seems like we have been talking about the candidate experience forever, and while some employers have made progress in improving things, there is still a long way to go. One of the issues has always been the lack of a recognised model to explain and then consequently strategically address the candidate experience. I was therefore delighted to hear that Exaqueo, Career Crossroads and The Talent Board have been working in partnership with several Fortune 500 employers to develop a new employee lifecycle and candidate experience model. To tell us all about this, my guest this week is Susan LaMotte, Founder and CEO of Exaqueo. In the interview, we discuss: • Process versus experience • Phases of the candidate experience • The unification of candidate experience and employee experience • Why so few employers are fixing their candidate experience • Measurement • Source of influencer versus source of hire • Talking points and messaging for employee referrals • Employer Brand Susan also talks about the role of technology and the importance of the Candidate Experience Awards. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Many organizations are currently finding talent acquisition very challenging and need to increase the sophistication of their recruitment marketing to connect with and influence their target audiences of talent. My guest this week is Celinda Appleby, Global Talent Attraction Director at Visa. Visa is using a strategy of data-driven recruitment marketing supported by sophisticated storytelling and technology to meet their recruiting challenges and Celinda has some great practical insights to share. In the interview, we discuss: • Visa's recruiting challenges • How recruitment marketing is changing • Dealing with multiple personas and target audiences • Using data for audience insight • The importance of market analysis • Working in close partnership with vendors • Building business cases and consensus internally • The role of technology • Redefining what storytelling means Celinda also shares her thoughts on where the industry is going over the next two to three years. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Buying and implementing a new ATS can be a long, complicated and frustrating process, not to mention the additional work required to drive adoption once the system is actually in place. So what can employers do to set themselves up for success and make sure the process achieves its ultimate objectives? My guest this week is Shanu Varghese, Director, Global HR Technology at Apollo Global Management. During his career, Shanu has been responsible for over 50 HR technology implementations and has some great insights and advice to share. In the interview, we discuss: • The importance of keeping up to date with the market and having an open mind • How to approach the RFP process • Achieving stakeholder buy-in • Strategies for successful implementation • Tailoring your strategy to reflect geographical and role differences • How to encourage usage and adoption • The importance of understanding the vendor's product roadmap. Shanu also talks about recruiting automation and what's next for Apollo. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Back in September 2018, I interviewed industry consultant Bas Van De Haterd about his research work exploring emerging assessment technologies. The assessment market is moving exceptionally quickly, and I wanted to invite Bas back, a year later, to update us on what has changed. In the interview, we discuss: • The problems with traditional methods of assessment • Making sense of evolving technologies • The issue with black box algorithms • Are micro-expressions useful? • The power of game-based assessments • Using technology to broaden pools of talent Bas also shares several case studies from employers achieving considerable success with new assessment technology and give us his view on the future. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] One of the ongoing themes of the podcast in 2019 has been my quest to cut through the hype and find out to what extent employers are automating aspects of their recruiting process. I've spoken to several practitioners and look at the automation debate for a few different angles. So I thought it was high time that I talked to a recruiting technology vendor about the art of the possible in recruiting automation and the benefits they are seeing their clients get from it. My guest this week is Aida Fazylova, founder and CEO of XOR, an automated communication platform for recruiting. Aida started her career as a recruiter and has some great insights to share into both the current and future capabilities of recruiting automation. In the interview, we discuss: • The amount of time wasted on repetitive tasks in recruiting • The evolving sophistication of chatbots • Natural language recognition and intent analysis • Do candidates like interacting with chatbots? • What areas of the recruiting can be automated now and how much could be automated in the future • Humans versus machines Aida also talks about the results and benefits employers are getting from recruiting automation as well her predictions for the marketing int he next 12 months. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Recruiting Future Round-Up is a new monthly show on The Recruiting Future Podcast channel. Now that I'm publishing two podcasts a week, I'm aware that not everyone has time to listen to every show. Moving forward I'll be recording a short monthly round-up episode highlighting episodes you may have missed and giving you my take on some of the key talking points. Thanks to 4MAT for sponsoring, if you are thinking of replacing or refreshing your careers website in 2020, I would strongly recommend downloading their new eBook. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Social mobility is a critical issue in a lot of countries. What should employers be doing to increase social mobility and how effective can their efforts be in terms of tangible results? My guest this week is Lisa Scales, Head of Resourcing, Executive and New Talent at Severn Trent, a large UK based utilities company. Severn Trent has recently moved up to 3rd place in The Social Mobility Employer Index as a result of their innovative work in this area and is seeing huge benefits as an organisation from their initiatives. In the interview, we discuss: • The definition of social mobility and what it means to Severn Trent as an organisation • Recruiting on equal terms to show opportunities to a massive pool of untapped talent • Schools engagement • Work experience focused on employability. • Thinking different about the recruitment process • The Social Mobility Pledge Lisa also talks about the results Severn Trent as seeing from their initiatives and the considerable benefits to the business. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] To fully understand the impact of technology on what we do, it 's essential to look outside of talent acquisition occasionally and see how other areas of the talent ecosystem are being disrupted. My guest this week is Ozlem Sarioglu, an award-winning coach and co-founder of digital coaching platform SparkUs. As well as providing a fascinating overview of how technology is changing coaching. Ozlem also shares some insights and advice into the coaching mindset. Something that will help anyone who is leading and developing a team. In the interview, we discuss: • How Ozlem became a coach • The benefits of and common misconceptions about coaching • How technology is making coaching more accessible • The balance between human and machine • Measuring results Ozlem also gives her thoughts on developing a coaching mindset and shares advice on how people can get the most out of coaching Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Despite an influx of technology over the last 20 years, the fundamentals of recruiting haven't really been disrupted. So how should we be challenging recruiting norms which no longer deliver what employers need and are process and mindset more important than technology? To help me answer these questions, and more besides, my guest this week is Matt Buckland making a welcome return to the show. Matt is currently Founder and Head Of Talent at Rainmaking Venture Studio and has been experimenting with some new approaches to make hiring fairer and more effective. In the interview, we discuss: • The importance of challenging assumptions • Using data to uncover bias and why bias is a loaded word • Anonymous testing • Why process is critical • Making culture and mindset shifts rather than relying on techniques and technologies • Matt also talks about the recruiter networking group DBR and shares his thoughts on the future of recruiting. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] We live in a highly connected world but also a very noisy one. Standing out from the crowd can be very difficult for recruiters, especially on Linkedin where an unprecedented amount of content is being posted, much of it, unfortunately, is not very good. My guest this week is Hishem Azzouz, founder of Azzouz Branding and host of The Recruitment Rollercoaster Podcast. Hishem works with recruiters to help them build authentic personal brands and develop content that cuts through the noise to resonate with their target audiences. In the interview, we discuss: • Hishem's career journey so far and his experience of getting started in recruiting • Being more personable, more human and standing out from the crowd • What does personal branding mean in 2019? • Techniques to stand out and engage • The importance of knowing your target audience • What are the real measures of success? Hishem also gives some examples of people and companies doing this well and shares more details about The Recruitment Rollercoaster Podcast. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Hiring ex-armed forces personnel is a topic that doesn't get as much bandwidth as it deserves. So how should employers be behaving and communicating to tap into this incredible pool of talent effectively? My guest this week is Tim Redfern, Managing Director, Defence at Amey. In the interview, we discuss: • Tim's own experience of transitioning his career on leaving The Royal Navy • The broader transition challenges facing armed forces personnel • Translating the language of transferable skills • Common employer misconceptions • Changing the recruiting mindset on skills • Messaging that resonates • Salary and marketing value Tim also shares details on what Amey does to attract and retain forces leavers. Subscribe to this podcast in Apple Podcast

Contact: [email protected] Implementing and then working with recruitment technology on a day to day basis can have some challenges. So how can you make sure you are getting the most from your system in terms of driving the efficiency and end-user satisfaction needed to achieve key recruiting objectives? To share the benefits of their experience my guests this week are Megan Deville, an HRIS Analyst and Allison Thomas, Talent Acquisition Recruiter both of whom work for Laitram. In the interview, we discuss: • Laitram's recruiting challenges • Using tech to create more recruiter time • Finding quality in quantity • Driving process and tool adoption • The power of diversity of thought • Keeping pace with growth • The importance of the personal touch Subscribe to this podcast in Apple Podcasts

Contact: [email protected] This is a podcast about the future of recruiting, and perhaps the one topic we've neglected to cover very often is the future of recruiters. To redress the balance my guest this week is Amy Schultz, Director of Talent Acquisition at LinkedIn. LinkedIn has recently published a research report titled "The future of recruiting, the 7 ways your role will change" and it's great to be able to get Amy's practitioner perspective on the findings. In the interview, we discuss: • What is the current state of the talent market and how is this affecting recruiting as a profession • How the role of a recruiter going to change • The three skills that will redefine recruiting • What recruitment teams should be doing to keep up with rapidly changing business needs • The essential metrics recruiters should be tracking and why • The role of technology Amy also shares her key advice to recruiting professionals on how they can be ready for the future. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] We talk a lot on this show about the future of work and its implications. However, it is critically important not to overlook the here and now. Work is already changing dramatically with huge consequences for everyone. So what should employers be doing to make sure they are fit for purpose in these changing times? My guest this week is Brynne Kennedy, founder of Topia and a congressional candidate for California. Brynne has recently written a book called "Flat, Fluid and Fast", designed to help employers understand and adapt to the age of talent mobility. In the interview, we discuss: • What is talent mobility? • The implications of a geographically mobile workforce • Redesigning the contract for work • New career paths and skills first recruiting. • Importance of embracing flexible work • Impact of office footprints, benefits and the structure of HR • Tech stack best practices Brynne always talks through examples of companies doing this well and shares her thoughts on what work will look like in 10 years. Subscribe to this podcast in Apple Podcasts

Building a culture that attracts and retains the right talent is not an easy task. There is a lot of theory and discussion around this, but translating theory and discussion into practical reality can be very difficult. Accurately reflecting the culture in the employer brand and recruitment process is an additional challenge. My guest this week is Matt Jung co-founder of Comfort Research, the company behind the "Big Joe" range of products. Matt shares an incredibly honest account of his company's journey to build a culture and establish a set of core values that guide everything they do and help them attract and retain the people they need to grow their business. In the interview, we discuss: • Identifying core values and how Comfort Research got it wrong the first time • Rewarding behaviour that champions core values • Using core values in the recruiting process • Why leaders should always be recruiting • Recruiters as "culture concierges." Matt also talks about what has surprised him most about building his business and what the future holds for Comfort Research. Subscribe to this podcast in Apple Podcasts

Over the last few years, there have been parallel conversations about candidate experience and talent experience. As thinking has developed, it has become obvious that these two things aren't mutually exclusive and are in fact elements of an overall talent experience. I recently undertook a research project in collaboration with Mervyn Dinnen and with the support of Saba Software, to explore the implications of a joined-up talent experience on talent acquisition. We spoke to several employers who are doing some exciting work in this area and have recently published our findings in a free whitepaper. My guest in this episode is Duncan Miller from Saba Software. Duncan has some great insights to share on talent experience and how it might develop in the future. In the interview, we discuss: • What is talent experience and why is it so important • How closely should candidate experience and employee experience be aligned • What are employers doing to create world-class talent experiences • The role of technology and its limitations • Early onboarding • Understanding the moments that matter most and the practicalities of personalization Download our whitepaper Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Employer branding has been the hot topic for the last several years as companies vie for competitive advantage in tight talent markets. But, despite all the focus, is employer branding actually getting worse and what do companies have to do to get noticed and connect with their talent audiences? My guest this week is Ed Nathanson from Red Pill Talent, Ed has a vast amount of experience in helping build employer brands that stand out from the crowd and has some great practical tips to share. In the interview, we discuss: • How employer brand is changing • Creating something meaning and memorable • The danger of being vanilla • Engagement as the ultimate measurement • Message and marketing Ed also talks about making brands stand out and share some examples of what great looks like Subscribe to this podcast in Apple Podcasts

Contact: [email protected] We talk a lot about the poor quality of job postings with many just being a cut and paste version of the internal job description. However, we should also be talking about the poor quality of job descriptions themselves, many of which are put together in haste with little thought round impact and outcome. To give us a different perspective, my guest this week is Kate Leto, a well-known product management and transformation consultant. As well as sharing her thoughts on job descriptions, Kate also offers insights on how thinking like a product manager could help improve the talent acquisition process. In the interview, we discuss: • What is product management and what lessons might it have for talent acquisition • The importance of recruiting for emotional intelligence • Person organisational fit • Using four simple questions to create effective job descriptions Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Job Boards and their likely future is a topic that we've not really covered in-depth on the podcast. Despite the decade long predictions of their demise, Job Boards still play a crucial role in many talent acquisition strategies. They are evolving quickly, and some of the new generation talent marketplaces are attracting enormous venture capital investment. My guest this week is Martin Lenz. Martin is CEO of innovative job board software provider Jobiqo and is therefore ideally placed to get us up to speed on the current state and future potential of job boards. In the interview, we discuss: • What role are job boards currently playing in talent acquisition and how could they be better at it • Creating value in niches • Leveraging increasing amounts of data • Improving the candidate experience • What factors are driving change in the job board market and who are going to be the winners and losers. • What functionality should talent acquisition professionals be demanding from job boards both not and in the future Subscribe to this podcast in Apple Podcasts Follow the show on Instagram

Contact: [email protected] Employer Brand storytelling is a crucial topic for me, and it has been great to see an increase in the number of employers using the power of stories over the last 18 months. However realising the true potential of storytelling is only possible by understanding the science behind it and having proper strategies in place for audience segmentation, messaging, medium, format and distribution. My guest this week is someone who will genuinely accelerate your understanding of how to get results using stories. Miki Johnson is the co-founder of Job Portraits, a San Francisco based employer branding studio focused on helping high growth startups hire more effectively through storytelling. In the interview, we discuss: • The evolution of employer branding • Deep dive storytelling • A strategic approach to content using UX research tools • Evidencing EVP through stories • Tailoring the message to different audience segments • Medium, Format and Distribution • When to use video and when not to Miki also discusses the role of employees as creators and distributors and highlights some great examples of companies producing great content. If you are interested in getting started with or improving your storytelling, Job Portraits have an Employer Value Proposition Worksheet that can help. Please email [email protected] to get your copy. Subscribe to this podcast in Apple Podcasts

A couple of weeks back, I had the great pleasure of attending the TA Tech North America event in Austin, Texas. There were some great content and discussions which explored the current and future state of talent acquisition technology. In this week's show, I have four interviews to give you a flavour of the key topics at the event. Firstly I interview: • Terry Baker from Pandologic about the TA Tech Stack research and the disconnect between employers and vendors. • George Larocque from HRWins about the amount of investment in talent acquisition technology in 2019 • Jessica Miller-Merrell from Workology about recruitment marketing and the user implications of job boards buying and selling traffic. I then got the opportunity to get on the main stage and host a fireside chat with Shannon Offord, VP Strategic Partnerships and Alliance at DirectEmployers Association. In our interview, we discuss: • The aims and objectives of DirectEmployers Association • The biggest challenges employers are currently facing. • Flexible working and Diversity • Accessibility in recruitment technology • The future of the industry Subscribe to this podcast in Apple Podcasts

Contact - [email protected] Work is changing. Jobs are changing. Is recruiting changing quickly enough to keep up? The demand for new mixes of skills and ever-shortening tenure means that recruiting needs to be extremely flexible and work faster than it ever has before. My guest this week is Nikos Moraitakis, CEO of Workable. Workable work with 20,000 companies across 100 countries which means Nikos has some fascinating insights to share on the current and future state of recruiting. In the interview, we discuss: • How work and jobs are changing and the implications for talent acquisition • The broadening fit between skills and jobs and why this makes matching more difficult • Ever higher candidate expectations • Recruiting automation • The changing nature of screening and assessment • Providing hiring managers with tools they don't hate Nikos also talks about the role of recruiting technology and shares his thoughts on what recruiting will look like in 5 to 10 years. Subscribe to this podcast in Apple Podcasts

Building a workplace that is inclusive for neurodivergent people is something every employer should be doing. However, there is still widespread ignorance about neurodiversity and relatively little discussion about it in our industry. My guest this week is Theo Smith, recruitment manager at The National Institute for Healthcare Excellence. Theo draws on personal experience and some in-depth research to share his insights into how and why companies should attract, include and retain a more neurodivergent workforce. In the interview, we discuss: • What is neurodiversity and how is it misunderstood • The challenges neurodivergent people face in the workplace • Empowering superhuman abilities • The importance of sharing stories. Theo also talks about the companies who are getting this right and shares his advice on the steps companies can take to improve the employee experience for neurodivergent people. Subscribe to this podcast in Apple Podcasts

Contact: [email protected] Talent acquisition transformation projects seem to be everywhere at the moment as employers look to adapt to changing markets, shifting business priorities and new technologies. I always tell my clients that transformation is impossible without evaluation and strategy, but how do you build and measure an effective strategy in talent acquisition. My guest this week is Rebecca Carr, SVP of Global Success, Consulting and Strategy for SmartRecruiters. Rebecca talks in detail about the Hiring Success methodology and how it can help employers understand where they are now and where they need to be in the future. In the interview, we discuss: • Why the Hiring Success model was developed • How do you measure talent acquisition effectiveness • Reinventing legacy metrics • Key pillars and the 4 level maturity model • Strategic steps for transformation and improvement Rebecca also shares her thoughts on who is doing this well and what's next for talent acquisition. SmartRecruiters Hiring Success Podcast Subscribe to this podcast in Apple Podcasts

In recent times there has been an explosion in the number of conferences, webinars and indeed podcasts aimed at the talent acquisition audience. The kind of peer to peer learning these platforms are driving is incredibly useful and therefore, extremely popular. However, this only all works if there a steady flow of practitioners who are prepared to step up and share their story and I know this is something that many people find challenging. My guests this week are Audra Knight, senior manager of employer branding at Foundation Medicine and Katrina Kibben the founder and CEO of Three Ears Media. Audra and Katrina are both fantastic speakers who have some brilliant advice to share with anyone who either wants to get started or be better at speaking. In the interview, we discuss: • Why a talent acquisition professional would want to get involved with speaking • How to get started • How to find speaking opportunities • How to pitch to speak • Should speakers be paid? • How to prepare • Dealing with nerves • Most common speaking mistakes • The importance of preparation Audra and Katrina also talk about the favourite presentations they have given. Subscribe in Apple Podcasts

My guest this week is Matthew Syed. Matthew was formerly the British table tennis number one and is now a journalist the best selling author of books such as "Bounce" and "Black Box Thinking". Matthew's new book, "Rebel Ideas" has just been published. In the book, he explores a topic that we've looked at a few times on the show, the importance of diverse thinking in teams and organisations. In the interview, we discuss: • When and why diversity matters and how it contributes to success • Diversity of background, perspective and thinking • Rebel ideas that challenge, cross pollenate, diverge and augment. • An example of the CIA being individually perceptive but collectively blind • The danger of assimilation to the dominant assumptions of a business. Matthew also shares his advice for recruiters and suggest ways we can all have more rebel ideas Subscribe to this podcast in Apple Podcasts

Following on from my conversation with Megan Butler about the state of the market for AI in recruitment, for the second part of this mini-series explaining AI and Machine learning, we are taking a deep dive into the technology and terminology itself. My guest is Jon Krohn, Chief Data Scientist at recruiting technology company Untapt. Jon is also a lecturer, researcher and author in the field of machine learning, deep learning and natural language processing. This interview goes into a huge amount of detail into the definitions and mechanics of AI (in an understandable way!) as well as exploring current and future applications for recruiting. In the interview, we discuss: • The role of a data scientist • AI and sorting the mail • Building predictive data models • Machine learning versus deep learning and how Siri got clever • Data engineering • Adoption and bias • Current and future applications of AI in recruiting Subscribe to this podcast in Apple Podcasts

The role of AI and machine learning in recruiting technology continues to provoke both debate and confusion. What benefits do these technologies current bring and how much of the current narrative is just marketing spin? What will they make possible in the future, and what are the risks and dangers we need to be aware of right now? To help answer these questions, in the next two episodes of the show I'll be asking two genuine experts in AI for recruiting to share their knowledge. First up is Megan Butler, a research analyst in AI for HR. Megan was part of my live panel back in episode 200, so it is brilliant to have the chance to talk to her in more depth. In the interview, we discuss: • Is AI in recruiting what it is hyped up to be? • How to get the benefits and mitigate the risks • The fine line between analytics and machine learning • Matching and assessment • The importance of process • Bias Megan also shares her thoughts on the future of AI in recruiting and the importance of taking controlled risks. Subscribe to this podcast in Apple Podcasts

One thing that I've noticed recently is the increasing traction behind the concept of talent experience. The reality is that employer brand, candidate experience and employee experience don't exist in silos when you are the employee experiencing them. So what can employers do to ensure the kind of joined-up thinking that creates a seamless talent experience and, at the same time, develops workplaces that prioritise belonging and inclusion? My guest this week is Charu Malhotra, a highly experienced global employer branding leader. In the interview, we discuss: • How employer branding is changing • Why EVPs tend to get overshadowed by other employer branding outputs • Joining up candidate experience, employee experience, employer brand and EVP • Moving culture and values from talk into action • Inclusion, belonging and psychological safety. • The importance of listening and two-way communication • The role of technology Subscribe to this podcast in Apple Podcasts

After about 15 years worth of articles and conference presentations about Millennials I'm sure I'm not alone in finding generational stereotyping a bit annoying. However, research-based insights into changing attitudes to technology, work and careers are incredibly useful. My guest this week is Pranam Lipinski, Co-Founder and CEO of Door Of Clubs. Pranam has spent the last few years conducting research to uncover insights into the mindset of the newest generation in the workforce, Generation Z. In the interview, we discuss: • The validity of generational stereotypes • Smartphones in 4th grade and growing up in the era of fake news • Attitudes to work and careers • Inclusion, Stability and Loyalty • Providing unique employer experiences • Becoming an input focused as an employer • How to market to a generation that avoids commercial attempts on their attention. Pranam also talks about the importance of personalization and shares details of how to get his one-page Generation Z research summary. Subscribe to this podcast in Apple Podcasts

Whenever I'm talking to companies about their recruitment challenges, one area that comes up time and time again is recruiting enterprise salespeople, particularly in the tech sector. My guest this week is someone who can give us a hiring manager's perspective from one of the most competitive locations in the world for this type of talent. Angie Jongejan is a Director of Sales for SurveyMonkey in San Mateo, California. It was great to hear her share some insights into SurveyMonkey's approach to recruiting and retention in their highly competitive talent market. In the interview, we discuss: • SurveyMonkey's three main recruiting challenges • The importance of providing a fantastic candidate experience • Ensuring alignment between the recruitment team and hiring managers • Sourcing jams • The role of surveys and acting on feedback Angie also shares her thoughts on what is next for SurveyMonkey. Subscribe to this podcast in Apple Podcasts

Contact - [email protected] Diversity and inclusion are a vital issue for many employers, but as an industry do we genuinely understand what they mean, their implications and the issues that need to be solved? My guest this week is Jackie Glenn, Principal and Founder at Jackie Glenn Diversity Solutions and former Global Chief Diversity Officer at Dell EMC. In the interview, we discuss: • The amazing story of Jackie's career • The challenges of a Chief Diversity Officer • Diversity, Inclusion, Equity and Belonging • Is D&I really as much a priority for employers as it should be? • The importance of auditing and the power of diverse teams • D&I issues in the technology sector. • Letting your audio match your video Jackie also shares her advice for employers and talks about her book "Lift As I Climb: An Immigrant Girl's Journey Through Corporate America." Subscribe to this podcast in Apple Podcasts