Profit by Design

Almost 9 out of 10 entrepreneurs are experiencing symptoms of burnout. They think their business cannot run effectively without them and have no system for attracting A-players. Our Better Business Better Life Assessment found these results by surveying 225 entrepreneurs. It all comes down to hiring, onboarding, and team development, and each of these plays a huge role in your profitability. Let’s dive into this topic together! Retaining A-players is an overlooked area in the business world today, and attracting and hiring them is just the beginning. Your onboarding process is a critical determinant of whether they stay or go, and haphazard training won’t cut it. You want your new team members to feel supported, confident, and set up for success; the best way to do that is to create engagement and build enthusiasm for their new role. Join me in this episode as I break down what it takes to create a great onboarding experience! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The facts: Only about 7 out of 10 entrepreneurs say they have a system for onboarding new team members. Why you should treat the onboarding process for new team members with as much care and priority as attracting new customers/clients How onboarding A-players to your team DIRECTLY affects your profitability Why the 12-18 onboarding process should focus on relationship-building within the team, and transition into ongoing team development Why team members will STAY: It all comes down to relationships! Why YOUR relationship with the new team member comes first: “Be INTEREST-ED, not INTEREST-ING.” (The People Map Assessment is a simple tool that can help you learn someone’s strengths, communication style, goals, and more!) The value in setting up opportunities for your existing team to get to know the new team member Why you should want to be a part of that team member’s career journey, helping them to fulfill their overall life and career goals Why you should ask about their goals, dreams, and strengths–and align their role accordingly Why you should ask their opinion on what makes a great boss and how they like to be appreciated because this gives more insight into who they are The value in pre-establishing clear, well-defined goals for the new team member’s role, including how they can be an A-player by the end of Year One, Month One, Week One, etc. Why it’s helpful to ask existing team members about their highs and lows during their first weeks on the job to gauge what’s working best and what is not How a simple conversation at the end of Day One can create a great experience and help your new team member feel celebrated, successful, and appreciated Why it is important to establish clear guidelines about who the new team member is with, and later, where they can go to ask questions (Who do they go to? What if that person isn’t available? How often will they meet with you?) How an end-of-day huddle can be very helpful for a new team member during the first few weeks; you can later transition to weekly one-on-one check-in meetings Links and Resources: Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Wow! Here we are, celebrating Episode 200 with today’s Great Place to Work spotlight. My guest, Sarah Martin, joined us previously in Episode 101. As a small business owner who has experienced unique hiring challenges, Sarah has taken small steps forward to put systems in place and work on culture and leadership. In learning how to hire the best, she has supported and developed her team in unusually creative ways. I hope Sarah’s story inspires you to see what’s possible in YOUR business! Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company located in the rural, mountain town of Granby, Colorado. She and her husband, Phill, started Cabin Works over ten years ago intending to provide peace of mind to busy and absentee property owners in need of a reliable, professional, and trustworthy property maintenance company. Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works. From company BBQs to family events, such as their annual bus trip to Denver to watch a Colorado Rockies game and participation in the local annual kickball tournament to raise funds for charity, they get excited about their involvement in their community and show appreciation for their team’s hard work. When not working with their team, you can often find Sarah, Phill, and their young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes. Join us and be inspired by Sarah’s commitment to putting her people first by prioritizing family and flexibility at Cabin Works! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How Sarah faced unique hiring challenges because of housing situations for her employees that led her into a new role in wholly supporting her team Specific steps Sarah has taken over the last two years regarding core values and advancement to improve her hiring system to attract, train, and retain her team members How Sarah pinpointed and developed her core values (immutable laws) around honesty, open communication, family, and flexibility Why Sarah implemented guidelines for her employees to bring their children to work with them–with specific boundaries in place How the COVID pandemic highlighted the need to be open to change and modify the rules—and the WHY of how things are done What Sarah’s A-players say about the Cabin Works culture around family and flexibility–even in classifying 30-hour/week employees as full-time and giving bonuses How Sarah measures benefits and bonuses that are most important to her team members How Sarah has addressed the question of “What’s possible?” and what she would say to her former self from two years ago Links and Resources: Find out more about Sarah and Cabin Works: Website and Facebook Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart ! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today’s episode continues our focus on hiring. This has become a monumental challenge right now for business owners who are feeling the pain in many ways. Small business owners everywhere are losing team members to other jobs that promise higher wages. The truth is that even without paying significantly higher wages, there are creative ways to attract and retain A-players to your team. Let’s take a closer look! Don’t forget to join us next week as we celebrate Episode 200! We will feature a very special return guest to the podcast who expounds further on hiring as she teaches us how consistent, small steps can lead to BIG changes in your business. Don’t miss it! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The value in intangible perks, those things that your team members value beyond money, like opportunities for advancement through training, business education, and hands-on experience How even entry-level roles can be greatly enhanced through systemized training and checklists The key question to ask when bringing any team member into a new role: “What does success look like in this role at the end of Year #1?” (This indicates the direction in which your training for them should go.) Why building confidence in a new team member is the key to enabling them to think on their own, problem-solve, and work independently Why it is essential to improve your “flow” and decrease chaos in your work culture (This element is crucial to retaining A-players!) Never be afraid to ask your team members for suggestions on improvement; this makes A-players feel that their opinions matter and are valued. Why understanding how A-players think and respond will help your recruiting efforts align to attract them (Our upcoming FREE Livenar can help!) Why opportunities for training and development in technical skills, leadership, and personal growth WILL attract and retain A-players Why it’s important to lay out clear opportunities for advancement and specific time frames to “move up” (Our Dream Manager Program and Leadership Boot Camp can help!) Links and Resources: Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Many Profit Designers like you are struggling to hire, grow, and retain their best team members. You are not alone! Business owners are in a desperate state to hire the quality help that they need. The COVID pandemic has plunged us into a never-ending cycle of business owners having to step in and do more because of the depleted team—and increased customer dissatisfaction due to the level of service they are receiving. Can you resonate? Let me help! Solving this problem for small business owners has been my primary focus for many years. Let’s talk about solutions to help your business and your life! You CAN hire A-players and build a quality team for your business. Don’t be like I once was: buying into the limiting mindset and making excuses for why I couldn’t hire A-players. I’ve done the research and discovered the characteristics of A-players that align with a business owner’s core values. Join me now for more! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Hear my story of how hiring A-players became my focus! Characteristics of A-players: what they see, what they want, and the common thread that draws them to the team How I wrote the How to Hire the Best series, three books on the same topic to focus on what’s working–a clear guide to finding success as a small business owner The facts: 9 out of 10 entrepreneurs have NO system in place to attract A-players! Why there are huge gaps in the areas of on-boarding and team development Why there are subtle ways that having “warm bodies” on our team instead of A-players is costing business owners in BIG ways Why getting warm bodies off your team and replacing them with A-players mean fewer team members and lower payroll costs Exciting new episodes about hiring solutions are coming up as we celebrate our 200th episode! How are your limiting beliefs preventing you from hiring the BEST? Join us for the upcoming Livenar and our next How to Hire the Best course Links and Resources: Make your business more attractive to A-players by doing things differently! Join us for an upcoming Livenar to learn what small business owners need to know RIGHT NOW to hire the best! Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. Do BIG work on developing your culture by taking small steps over five weeks–and have a chance to be featured in our “Great Places to Work” spotlight! New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Andrew Tvardzik of Cedar Ridge Log Homes has just graduated from Tap the Potential’s Better Business Better Life program, and we are celebrating with him! We are excited about what Andrew has accomplished since his new journey began in 2018. Running a family company presents many unique challenges and requires deeper-level work to promote growth and development. Besides increasing overall profitability and being able to take four-week vacations, Andrew has seen revenue growth of 5x! Andrew’s story is an opportunity for much learning for other business owners. Join us to hear Andrew’s story of niching down, implementing and improving systems, and building a team of A-players who love what they do! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What Andrew’s business was like back in 2018, when he and his dad were trying to find their place in the construction world Andrew’s moment of clarity–when everything began to change for the better How Andrew stepped into a new location, new niche, and new business after coming through a very dark place What it meant for Andrew to shift his thinking, build his team, and figure out exactly who they are at Cedar Ridge Log Homes Unique challenges in running a family business and figuring out who needs to “sit in each seat” How it makes a big difference to have A-players operating in their sweet spots How Andrew learned to empower his team and let go of the “I have to do it myself” mentality through implementing systems Why mistakes are learning opportunities to improve the system–and not personal attacks on anyone What Andrew has learned about sales and products that Cedar Ridge delivers outside his personal skill set How Andrew and his company were able to stay afloat during the COVID pandemic, a blessing in disguise How Andrew is using the Better Business Better Life principles and Tap the Potential resources to create a healthier and happier life for himself and his family How being highly coachable and creating a supportive community makes the difference in creating a business that gives your life back to you as a business owner Andrew’s insights about who is a good fit for the Better Business Better Life program Links and Resources: Find out more about Andrew and his company: www.cedarridgeloghomes.com Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart ! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

I have often wondered what distinguishes successful entrepreneurs from those who continue to flounder in survival mode. This distinction is essential to understanding the secrets to success, and we can even call it the “secret sauce” to entrepreneurial success. Join me today as I share my reflections over my 16 years of building my business and coaching other entrepreneurs. Don’t make the same mistakes I made! Listen to–and learn from–the advice of others who have forged ahead on the entrepreneurial path. Don’t ever be hesitant to invest in yourself. Let’s dive into this subject together! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: My true confessions about early advice that I didn’t take to “Mindset is everything.” "Take time to journal about what you really want.” "There is great value in investing in yourself.” A key factor that distinguishes an entrepreneur who thrives from one who stays in survival mode—investing monetarily in themselves Where can you invest the time, energy, and money to get the learning and insight that you need as an entrepreneur? Ideas for investing in yourself as an entrepreneur: READ, listen to podcasts and integrate the learning, take online courses (be selective), and take advantage of opportunities for support and coaching Ask yourself, “How can I invest in myself to take my business to the next level, and what return can I experience in my business and personal life?”

The biggest difference between business owners who thrive and those who continually struggle is a clear and compelling vision. My guest today is sharing how to develop a specific vision for your business and your life, and how to get ALL your team members on board. Join us to learn more! Sir Steven Wilkinson found himself pivoting through the COVID pandemic to gain clarity and increase his writing and consulting work. As a business finance and investment expert, he takes on the role of a critical thinking partner with business owners and works with leaders of human-scale businesses who are having growth challenges. He is the creator of Good & Prosper, a platform through which he teaches finance to entrepreneurs and business leaders. Sir Steven is also a founding member of the Small Giants Community, a US-based organization of business leaders who focus on connections, culture, and caring. Though the impact of his work reaches all over the world, Englishman Sir Steven resides in Ireland with his wife, four children, three dogs, and a horse. He loves long-distance trail walking, cross country skiing, sailing, listening to podcasts, and writing enthusiastically with a cup of green tea close at hand. If you are ready to act with intention and let go of vague and hazy visions of your future success in business and life, join us now for this inspiration-packed conversation with Sir Steven! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What it means to have a “human-scale business” The difference in growing a business based on a people model vs. a profit model The importance of aligning decisions with the clear and compelling vision to support the people in your business How to break out of the “Groundhog Day” trap with big intention How the two states of mind of the entrepreneur are like “the fantasy of someone in prison who is dreaming of life in a different state” How Sir Steven was influenced most by two people, one of which was his grandmother, who said, “If you don’t know where you’re going, you’ll end up somewhere else.” Why the power of an intention is in its specificity Steps in Sir Steven’s visioning exercise: Determine the point in time at which you are visioning. (He explains how to grade your business on foundational criteria.) Be specific about what you are DOING at that future time with a specific scenario. How we limit our vision with operational questions (asking “how?”) What makes a vision great is the energy flow and balance between “strategically sound” and “maximally inspiring” to take you from the present to the future. How business leaders who vision properly send out a frequency that resonates with and attracts others How the vision tells us what we are NOT going to do so we can dismiss distractions How to give everyone on your team input into the draft of the vision so it becomes their own How to celebrate the final version of the vision in tangible ways that bring on change management Links and Resources: Connect with Sir Steven via email, [email protected] or LinkedIn Download our Workbook and take our Better Business Better Life Assessment. Connect with Dr. Sabrina Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart ! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Every business journey brings bumps and bruises along the way, but keeping your end goals in mind brings clarity in the face of distractions. In today’s episode, a fellow Profit First professional shares her lifelong entrepreneurial journey–and she’s not finished yet! Even though her focus is on the boutique business space, her tips, insights, and lessons learned apply across all types of businesses. Ciara Stockeland began owning and operating businesses in her early teens. As a serial entrepreneur, her business mindset and tenacity led her to open her first store, Mama Mia, a high-end maternity store in Fargo, ND, in 2006. Shortly after, she opened Mode, a designer outlet store next to Mama Mia. In 2008, Ciara chose to merge her two stores into Mode and develop the concept into a franchise. Her vast experience in both retail and wholesale industries led her to launch the first to-market wholesale subscription box for boutique owners, which she built and sold within 18 months. Most recently, Ciara has launched The Boutique Workshop, a coaching program for retailers. Ciara has been recognized as a Small Business Champion through Score, and most recently was awarded the Outstanding Franchise Small Business Award. She is active with Score, an organization that is the largest network of expert business mentors across the nation. Additionally, Ciara has been an active member of the International Franchise Association and an advocate for small businesses with her seat on the US Chamber of Commerce Small Business Council. On the personal side, Ciara has completed an Ironman triathlon and is currently training for another. She lives in Franklin, TN, with her husband, two children, and Bentley, the family dog. Join us to hear the highs and lows in Ciara’s entrepreneurial journey, along with tips on pinpointing your passion and capitalizing on opportunities with your endgame in mind! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Where Ciara’s inspiration for entrepreneurship came from as a young girl, and how she started her first business, an acting company for students, at age 13 How Ciara discovered her passion for being a “disruptor” for retail business and selling products How Ciara capitalized on opportunities and her problem-solving skills to open her first and second retail stores and later merge the two The steps Ciara took to franchise her business and begin her subscription box service Lessons learned from growing to 13 franchises before selling the brand and moving on to her next steps What it takes to build a business with the clear intention of selling it later How Ciara built her coaching program as an outgrowth of questions she received and problems she could solve for other business owners How Ciara’s coaching program, The Boutique Workshop, works with a membership level and a mastermind group, which offers peer support, benchmarking, and one-on-one coaching Lessons learned about simplifying a business with inventory management challenges The value in knowing your numbers—even if they are ugly! How Ciara has seen Profit First principles smooth out the “entrepreneurial roller coaster” Why Ciara came to Profit First and how this system has impacted her business Highlights of Ciara’s advocacy work with the US Chamber of Commerce Small Business Council Links and Resources: Connect with Ciara: www.theboutiqueworkshop.com Visit the website to take the free class, Profit First for Retail, where Ciara takes a simple look at bite-sized pieces of what retailers need to know. Visit the website to find The Boutique Workshop podcast. New episodes are released weekly! Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourJoin Dr. Sabrina in our Entrepreneurs Take Your Life Back! CommunityMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Welcome back for part three of this four-part series! In the last two episodes, I shared how to avoid the most common and costly missteps when working on your business. I also talked about how to multiply your profit by 100-900% in less than 12 months while freeing up more of your time. The greatest value in focusing on $10,000 an hour activities is the impact on your quality of life as a business owner. At Tap the Potential, we support our clients in designing business plans that align with their life’s vision, which is very different from most coaching plans that focus solely on increased revenue. When what you are working on aligns with the vision you have for your life, you KNOW that you are working on $10,000 an hour activities. Today’s focus is on getting your team to have the same mindset about $10,000 an hour activities. A clear, compelling, vivid vision is a big part of that mindset, and your team members have to understand your vision. Refer to my book, The 4 Week Vacation, for guided help developing your vision. Join me now to learn more! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How to help your team clearly understand your vision and the sweet spot of your business: Identify the most important result that you need from each role to make money and save money, and share that with each team member. Review in weekly one-on-one meetings with team members the one result that is their highest-value contribution. How to align team members’ strengths with the one result they need to deliver: Have one-on-one weekly check-in meetings with each team member. Give them permission to speak up about tasks that need to come off their plate. Why teaching all team members to look out for “drag” on themselves and each other will help them find workable solutions to delegate tasks and support each other How to use the Chart of $10,000 an Hour Activities by sharing it with team members; identifying the highest-value contribution for their role; and listening to their ideas about delegating, automating, and taking tasks off people’s plates that don’t align with their strengths An example from our Leadership Boot Camp of an A-player who understood the sweet spot and helped improve the profitability of his business Links and Resources: Download our Workbook and take our Better Business, Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! CommunityMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

In Part 1 of this three-part series, I shared the $10,000 an hour mindset and the downloadable chart of $10,000 an Hour Activities. Visit www.tapthepotential.com/10k to get your copy of the chart and the workbook accompanying this series. These resources will be helpful to you over and over again as you move forward with a $10,000 an hour mindset. Today’s episode features a mind-blowing golden nugget with significant ramifications for your business. I wish I had known the secret to free up my time and have more money in my bank account many years ago! This concept sums up our philosophy at Tap the Potential of helping you design a sustainably profitable business with more free time. Join me now for Part 2, refer to your copy of the chart, and learn the simple business model that can be a big game-changer for you! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Learn the difference between $10 an hour activities and $10,000 an hour activities! Why many business owners need to let go and delegate bookkeeping activities to a qualified professional How to apply the 80/20 principle in regards to making your time worth $10,000 an hour by finding your “sweet spot” at the intersection of your top clients, your unique offerings, and your systemization Understand the basics of identifying your top clients in terms of the revenue they bring in, the ease of doing business with them, and their alignment with your immutable laws. How the 80/20 principle can give you the choice to let go of your most challenging clients and customers without decreasing your profitability–and focus on your top 20%, who bring in 80% of your revenue! How to get clear about the overall desired outcome, which is growing profitability and increasing YOUR free time How to focus on hiring A-players to create your lean and mighty team How to navigate the “messy middle” of letting go of difficult customers and team members who aren’t the best fit with the sweet spot of the business Why the “gremlins” show up when you are on the cusp of change and major breakthroughs How to add more value for your top clients and customers by freeing up your mental space and focusing on $10,000 an hour activities Links and Resources: Download our Workbook and take our Better Business, Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourJoin Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

This episode takes a deep dive into a popular topic within our community of Tap the Potential business owners: how to make your time worth $10,000 an hour. I have been teaching on this subject for several years, and as one of our most requested trainings, it’s a valuable tool for working most effectively on your business. One of the most rewarding aspects of this awareness is that it is just as useful for team members as for business owners, helping everyone get clarity about the most valuable use of their time. Today’s show is the first of a three-part series in which you will hear how to avoid the most common and costly missteps when working on your business, the secret to multiplying your profit by 100-900% in less than 12 months (freeing up your time in the process), and two powerful questions to get you laser-focused on your $10,000 an hour activities. Join me to shift your mindset about how you show up in your business and how you spend your time. Visit www.tapthepotential.com/10k to download your Chart of $10,000 an Hour Activities to support this podcast series. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Learn how to do a mental exercise to gain clarity about where your team shines brightest: Recognize the places where you have already implemented $10,000 an hour thinking and action. Realize how $10,000 an hour activities free you to enjoy a higher quality of life. (Our Better Business, Better Life Assessment can help!) Systems in your business are EVERYTHING when it comes to improving your quality of life: Identify those systems that improve the quality of your clients and customers and deter poor quality clients and customers. Identify those systems that ensure every team member exhibits high enthusiasm for their role. (My book, How to Hire the Best, can help, along with the accompanying How to Hire the Best Toolkit.) View each system as an opportunity to take small steps forward in making significant changes to improve your quality of life. Is your relationship with your business dysfunctional? “Your business isn’t your baby anymore; it’s time for your business to grow up!” Delegate tasks and give your team members new opportunities to grow and learn. Every time YOU do a lower-value task, there is an opportunity cost—because you COULD be doing a $10,000 an hour activity instead. “Confessions of high-level entrepreneurs” (or lies we tell ourselves that keep us stuck): “I’ll just do this one small thing and then move on to the next big thing.” “It takes too much time to delegate; I can do it faster myself.” What it means to “work on your business” with $10,000 an hour activities with systems to serve your top clients and add value that shows up over time (The Profit First system and The 4 Week Vacation book can help!) Two questions to ask to sharpen your laser focus on $10,000 an hour activities: “What is the one thing I can do today that will add the greatest value to my business?” “What is the one thing I can do right now so that everything else will be easier or unnecessary?” (From Gary Keler’s book, The One Thing) Links and Resources: Download our Workbook and take our Better Business, Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Let’s talk about you. How are you doing with managing your stress? Right now, world events bring a lot of anxiety and stress, and we are still recovering from the COVID pandemic and its impact on our businesses. In addition, I from hear from many of you that hiring continues to be a challenge and that you are doing everything you can with a “lean and mighty” team. It is important to do a check-in with yourself and your team, especially regarding burnout. Join me for a closer look at burnout, energy gainers and drainers, and why knowing your team members’ strengths might be the answer to preventing burnout in A-players. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Check-in questions to ask yourself, the chief A-player in your business: Does your mood fluctuate based on how the business is doing? In the last three days, have you neglected any basic needs, such as sleep, healthy eating, or social interaction—because of work? Are you finding it hard to switch off and NOT think about the business? Do you feel that no one understands you and the stressors you’re experiencing? Why you need to take our FREE Better Business, Better Life Assessment if you’ve never taken it, or feel free to take it again if it’s been more than a few months What we have found in the correlation between a higher number of systems and a lower risk for burnout How to identify your energy “gainers” and “drainers”---and what you can do about them! Why burnout is the downside to having a team of A-players (and how to spot the symptoms!) How to help your A-players fight against burnout by teaching them to delegate lower-value tasks to others and making sure they know how to say NO Tips for supporting your A-players and preventing burnout: Educate them about what burnout is, and give them permission to talk about it. Help them shift responsibilities off their plate and maintain good boundaries about work time. Talk to them about energy gainers and drainers, and encourage them to focus daily on energy gainers. Find out what they don’t enjoy doing that someone else might like to do. How having your team members work from their strengths helps prevent burnout AND increase productivity (There are tools to help!) Links and Resources: Learn more about the next How to Hire the Best course. It starts on April 7! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

As a business owner, you know that A-players love to learn, grow, and be challenged. Don’t expect to have A-players if you keep them in a stagnant role where they are not challenged! Join me in this episode where we dive deeper into retaining A-players by creating challenges and opportunities for their advancement. Show Highlights: Can you relate to Bill? He is a business owner facing the problem of a revolving door for entry-level employees–because he doesn’t have a plan for advancement for A-players. “What we focus on grows.” Shift your intention and attention to developing and retaining your best team members, and start with weekly one-to-one meetings. How to identify opportunities for team members to use their strengths in their work What can you take off YOUR plate that can become an opportunity for advancement for your best team members? Why retention matters (Situations like “The Great Resignation” will affect you less if you have the reputation as one who develops A-players.) What makes a great boss? The key is to have people-management skills honed by: Planning one-to-one meetings where you can LISTEN. Clearly defining each team member’s role. Identifying crucial skills and strengths needed in each role. How to identify in existing team members what drains them and what excites them about their role (Pinpoint their strengths, and don’t burn them out!) How team goals help create a culture of support, safety, and connection for your team members The value in mutually-invested relationships–when you share your business goals and vision with team members to show them how they will benefit from achieving them (They will see that they are working for something bigger than a paycheck.) How the business owner’s dream should stretch everyone on the team to embrace and achieve that vision The final piece in retaining A-players: How you, as the business owner, show up (Be non-judgmental and have a learner-curiosity mindset.) Links and Resources: Learn more about the next How to Hire the Best course, book, and Quick Start Toolkit. New! Now Available!! The 4 Week Vacation book with bonuses! When you purchase the book, you have access to The 4 Week Vacation Better Business, Better Life Jumpstart AND the exclusive VIP training to identify the true profit potential in your business! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game. Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising for brands such as L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their branding message, show up as the face of their businesses, and find their power niche. Mallika’s friends and clients call her “The Brand Energizer,” because she is a strong believer in getting out of our comfort zone, taking action, and implementing ideas. When not building brands, Mallika is at home in Maine with her husband and three sons, drinking coffee or red wine, and dreaming about their next global adventure. Join us to learn why branding is NOT your logo or your headshot. Learn simple steps to build your brand today! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What is a brand, and why do we need one? How to ask the questions and do the discovery work to build your foundation and attract the right team members Why you MUST be the face of your brand to build human connection and the know-like-trust factor with clients–”You have to pull the curtain back to show transparency and authenticity.” How niche-ing positions you as an expert and specialist–and gives you your life back Four powerful questions to ask to develop your brand: What problems do I solve? What do I stand for? Who am I meant to serve? How am I different? (Hint: Your clients can help you figure this out!) How Mallike helps people discover their “Brand Brilliance” The critical images you need to establish your brand (not just a headshot!): Working Girl/Guy, Passion Portrait, and Future Forecast What will change in your business when you have a powerful niche and a breakthrough brand How Mallika’s Brand Visibility Booster gives you a framework to follow to empower yourself through branding Mallika’s advice to her past self and all entrepreneurs: “Don’t do this alone. Invest in a network of like-minded people, a community, and a mentor.” Connect with Mallika: www.mikifoto.com. Get Mallika’s Brand Visibility Booster! Instagram Facebook LinkedIn Links and Resources: Learn more about the next How to Hire the Best course. It starts on April 7! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today’s episode highlights another “Great Place to Work.” My guest learned the ugly truth of entrepreneurship the hard way, so he made a big pivot and changed everything to align his business with the dream life he wanted. He is an alumnus of our How to Hire the Best course, which showed him what he was doing wrong and could do better. Now, he is moving in the right direction with his team of A-players to make his business even more profitable. Erich Kolb owns Seagreen Lawn Care and Irrigation in Myrtle Beach, South Carolina. He and a business partner started their first company in the Raleigh, North Carolina, area in 1995 with $40 in their business bank account! The company grew to $700k in revenue within a few years, but Erich wasn’t happy with its direction. A few years later, Erich realized his entrepreneurial dream was a nightmare; he was wearing too many hats and working too many hours to achieve his dream of living on the coast. In 2016, Erich sold his business, made the move, and started pumpkin planning his new business before he even learned what that meant. Through our course, books, and EVERY episode of the Profit by Design podcast, Erich has learned what it takes to be committed to having a business that supports his life. Join us to hear Erich’s story and learn why narrowing his niche has been a big key to his business success! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Erich’s story: his background, business management degree, and how he started his landscaping business with $40 in the bank Why a business degree does NOT match up with real-world entrepreneurship The turning point that forced Erich and his business partner to step back and look at the numbers and the truth How Erich realized he was not moving toward his life and business goals—and needed to change his direction Erich’s steps in selling his business, relocating to Myrtle Beach, and starting a new business in a new and specific niche How Erich found success by tuning into higher-profit areas within his industry so he could offer higher wages and build a better team (Pumpkin planning at work!) Why a narrow focus allows you to stand out in your field, build an expert team, and free up your time How Erich’s hiring mistakes drove him to the How to Hire the Best course (Fact: 9 out of 10 small businesses have no system for attracting A-players!) The “Aha moments” for Erich when he took the course regarding immutable laws, job descriptions, and hiring systems (Fact: Following traditional hiring practices will fail 75% of the time!) What Erich is doing to make a great place to work by communicating his values, providing training and incentives, and supporting and respecting team members Erich’s questions about communication in moving forward in building his team What Erich is doing differently in hiring, based on what he has learned and experienced How Erich is incorporating virtual team members and helping them feel included and informed What Erich says about his experience with our How to Hire the Best course Connect with Erich: www.seagreengrass.com Facebook Links and Resources: Learn more about the next How to Hire the Best course. It starts on April 7! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

We are diving into all things marketing with today’s guest, but this is not your typical marketing conversation. He is a friend who has inspired me, and he has recently released his newest book, Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. Learn more about rethinking your marketing mindset in today’s episode! Wayne Mullins is a husband, father of four, founder, entrepreneur, and author. Over the past 20 years, he has had the privilege of scaling multiple companies and helping hundreds of entrepreneurs do the same with their companies. Wayne’s marketing agency, Ugly Mug Marketing, has won praise from some of the leading influencers in the business world, such as Neil Patel (founder of QuickSprout), Chris Voss (author of Never Split the Difference), Greg McKeown (author of Essentialism and Effortless). There is nothing Wayne loves more than helping entrepreneurs push through limiting beliefs and achieve more than they thought possible. Marketing doesn’t have to be expensive or complicated! You can simplify your strategies and turn happy customers into evangelists. Learn powerful marketing insights from Wayne in today’s show! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Wayne’s focus right now: team building and creating culture Transform your marketing mindset by concentrating on how your clients feel about themselves. The shocking truth about marketing dollars: 95% for attracting new clients vs. 5% for retaining clients Stop deceiving yourself about your level of service and learn to exceed your customers’ expectations. Eliminate the debris and obstacles! Want to know how your business really comes across? Follow Wayne’s advice about using litmus tests to find out the truth of how your business treats customers. Touchstones for entrepreneurs in Wayne’s new book; learn the core foundational pieces around psychology and math! Using Wayne’s “marketing rocks” strategy vs. throwing a handful of gravel in every direction Wayne’s marketing campaign strategies: Moving people from strangers to friends to customers to evangelists through trust and love Connect with Wayne: Ugly Mug Marketing, Facebook, and Instagram Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists by Wayne Mullins Links and Resources: Learn more about the next How to Hire the Best course. It starts in April! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Wayne Mullins Episode 150 on Tap the PotentialMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

At Tap the Potential, we understand that being an entrepreneur is tough! So we always look for opportunities to do the happy dance! Today, I will be sharing what we do at Tap the Potential to support a healthy and resilient mindset. Stay tuned to find out how to stay strong and maintain a positive outlook- even throughout the hard times! Paying attention to your wins and successes has tremendous value for making your business more profitable. It will also give you more time for the things that matter most. Listen in today to learn how to use whatever is working in your business as a lever to start positive momentum and get more of what IS working going your business! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show highlights: At Tap the Potential, we keep our energy up by regularly doing the happy dance to help us focus on the good things! How I stumbled upon the value of focusing on wins and successes. We have evolved to focus on threats and the things that are wrong in our environment. Unfortunately, what we focus on grows. It might take a while to get used to focusing on your wins and successes, but it will be worth the effort! What do you stand to gain from focusing on the wins and successes in your business? How can you attract more A-players to your business? Why listening to your employees and treating them with respect is a big deal. How wins and successes apply to niching down and having a clearly-defined sweet spot. (This is Step 2 of our Tap the Potential Solution.) Why should you start your next meeting by asking your team about their wins and successes? Some tips for getting the conversation going around the wins and successes in a team meeting. Links and Resources: Learn more about the next How to Hire the Best course. It starts in April! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Book mentioned: The Gap and the Gain, by Dan SullivanMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

We are shining the Great Places to Work spotlight on Adam McKee and Contemporary Woods. Adam has been through our How to Hire the Best course, and he is being intentional in working to become the employer of choice to attract the A-players he wants. He is proof that simple changes can improve the culture of a business. Adam McKee has been a craftsman his whole life, learning to build and wire homes from an early age through working with his dad and grandfather. He continued learning craftsmanship through fine woodworking in high school, residential carpentry in his associate’s degree, and construction management in his bachelor’s degree. After finishing his bachelor’s degree, an opportunity came to buy an existing business, Contemporary Woods, which specializes in custom furniture and woodworking. We fast-forward almost ten years later to find that Adam has learned a lot more than craftsmanship along the way, including how to be a better leader, entrepreneur, father, and learning to inspire others to celebrate craftsmanship. Adam has been married to his wife for 12 years, and they make their home in Lincoln, Nebraska, with their two young sons and two dogs. Join us to hear how “today’s Adam” is a much different business owner than when he started his entrepreneurial journey! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The entrepreneurial journey–how it started for Adam and wasn’t at all what he expected! How Adam learned that being a critical micro-manager was NOT the best management style The turning point for Adam in 2019: learning, growing, and making changes to improve the culture How Adam simplified to three basic steps: sort, sweep and standardize What Adam looks for in A-players for Contemporary Woods Be a better leader! The best leaders take ownership of the problems and don’t blame their employees. Simple changes that have improved the culture at Contemporary Woods, like one-on-one conversations, feedback, and asking the right questions The value in reading books together as a team–and how Adam makes it work at Contemporary Woods Team-building lessons from a people-pleaser Problem-solving vs. finger-pointing—there is a BIG difference! Adam’s example of dealing with a client over a sticky issue while protecting his team, empowering the client, and showing respect to everyone Adam’s vision for Contemporary Woods in the celebration of craftsmanship Connect with Adam: Contemporary Woods, Instagram, Facebook, and LinkedIn Email: [email protected] or call 402-430-7381 Adam's Calendly Link Adam’s FREE gift: Visit www.contemporarywoods.com to book a ½-hour design session to develop your custom design. Mentioned by Adam and Dr. Sabrina: Derek Sivers, First Follower: Leadership Lessons from Dancing Guy Ted Talk by Derek Sivers - How to Start a Movement 2 Second Lean by Paul Akers The Ideal Team Player and The Five Dysfunctions of a Team by Patrick M. Lencioni Start With Why by Simon Sinek Links and Resources: Learn more about the next How to Hire the Best course. It starts in April! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

As we highlight another “Great Place to Work,” we are joined by a repeat guest on the podcast. He is using metrics with his team members and implementing the principles he has learned to recruit and retain A-players for his business. Along with the normal business challenges, he is seeing success and big changes since working with us at Tap the Potential over the past year. Rob Minnick is CEO and president of Minnicks, Inc. and Minnick Training Center. He has 39 years of experience in the heating and air conditioning field, especially in mechanical design and building performance for owners. Rob decided to concentrate on the family business because he loves what he does, it allows him to meet people, and he enjoys a challenge. Rob earned his certifications from the State of Maryland Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, US Green Building Council, and National Comfort Institute. In addition to his heating and air conditioning work, Rob is active in many associations. He lives with his wife, Dawn, in Burtonsville, Maryland, and they have three children, one granddaughter, and a dog. When not working, Rob likes to spend time with his family, play the drums, travel, and play golf. Join us to learn how Rob is putting systems and metrics in place to hire A-players and create a work environment where they want to stay! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Highlights of Rob’s wins and successes over the past year How Rob supports his team in reaching the goal of getting 150 hours of training for 2022 What makes an A-player? (A REAL one–not just someone who presents themselves to be one in the interview process!) How Rob has faced his biggest challenge with employees that had to be let go, reducing his workforce by about half during 2021 How Rob has had to step into new roles and responsibilities because of his low staff numbers How Rob is making his business stronger through his interview process and marketing How Rob’s Pumpkin Planning is helping him differentiate his business and stop competing on price COVID consequences: The struggle to find technicians and create a payment plan that works How Rob is using what he has learned through How to Hire the Best and The Game of Work by Charles A. Coonradt Words of wisdom about Rob’s immutable laws and how he uses them in the interview process How Rob is implementing what he’s learned to create an environment where A-players want to work Connect with Rob: Minnicks and Facebook Books mentioned in this episode: Built to Last by Jerry I. Porras and Jim Collins Who: The A Method for Hiring by Geoff Smart and Randy Street The Game of Work by Charles A. Coonradt How to Hire the Best by Sabrina Starling, PhD Links and Resources: Learn more about the next How to Hire the Best course. It starts in April! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

We love working with business owners who are dedicated to creating “Great Places to Work.” They are committed to creating opportunities for their team members and giving back to their communities. Today’s spotlight shines on a living, breathing example of that commitment! Blake Moore began working in the family lawn fertilizer business when he was 11 years old. While he enjoyed working outside and being with friends and family, he wasn’t sure lawn care was his future. While pursuing an accounting degree in college, he entered the horticulture program and found his passion. At age 32, with his wife expecting their third child, he left the family business and began his own venture. Since that time, Blake has gone from a “solopreneur” who wore all the hats to a business leader who strives to find opportunities for the team members to grow and develop. Through teaching and coaching team members, Blake has found an unexpected joy in business. Losing his wife to cancer, Blake became a widower, which helped him realize that work supports life and not the other way around. Blake has since remarried, is happier than ever, and is proud of his combined family of eight children. He has served as a board member of the Utah Pest Control and Lawn Care Association for more than twenty years, actively serves in church callings and loves to travel with his wife. Join us to learn why Moore Green is a great place to work! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Finding the time to run a business, live life to the fullest, and focus on creating relationships with customers How growing pains come when you can’t continue to “do it all” and have to build a team Why you need “A” players who value the customer relationship as much as you do The importance of sticking to your non-negotiables in hiring standards Need help in identifying your non-negotiables? Check out the free download, How to Hire the Best. What Blake has learned from the How to Hire the Best course about creating a great place to work What employees really want: perks, incentives, bonuses, and experiences–and Comic-Con tickets! What it takes to get to know your team members and connect on a personal level What Blake has learned from the Coach Approach course about coaching skills, asking powerful questions, and growing problem-solving skills Finding time to focus on other tasks that Blake calls “presidential work” What Blake looks for in “A players” for Moore Green: good relationships and interactions, a heart of service, integrity, and quality How Blake is developing good leaders by sending “A players” to Leadership Bootcamp, which is very unusual in the lawn care industry Why past thinking can hold you back, but trained leaders can bring innovative thinking to your team Blake’s words of wisdom and encouragement to those who may be where he was a few years ago How Blake finds support, encouragement, and brotherhood through a network of business owners Connect with Blake: Moore Green Facebook and LinkedIn Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

I’m talking to a friend and colleague today about her book and how Profit First principles can apply to any business. Struggling business owners breathe an audible sigh of relief when their profit margins are increased, and they can operate from an abundance mindset. Join us for today’s episode to learn more. Christeen Era is the co-founder of Green Profit Academy and an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Certified Fix This Next Advisor, and Quickbooks ProAdvisor. Join us as we take a closer look at how Profit First is helping Christeen’s clients! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Christeen gives an overview of her journey with Profit First that began in 2015 How Profit First helps solve specific problems in Christeen’s business Early “sighs of relief” that Christeen hears from her clients who implement the Profit First system Lawn care and landscape businesses, the huge potential, the disconnect, and what’s holding them back The huge difference and mindset shifts that happen when operating expense accounts are over-funded The trauma that some business owners have–and why it leads to a “This is too good to be true” belief How Christeen’s scalable growth business model is a roadmap to grow your business while maximizing profits Common mistakes business owners make in “DIY versions” of Profit First The initial pieces that Christeen puts into place to help with course correction for business owners How you can get Christeen’s Free Toolbox for any contracting and service industry Connect with Christeen: Profit First for Lawn Care and Landscape Businesses Facebook Green Profit Academy Facebook and LinkedIn Core Growth Strategies Facebook, LinkedIn, and YouTube Find Christeen’s book on Amazon Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! CommunityMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Financial security and time/money freedom: these are the things that every business owner wants to achieve. As with most financial concepts, there is so much that we don’t know, and we have to be willing to learn new things and think outside the box. Join us for today’s conversation that will challenge your thinking and break down the simplest elements of your cash flow system. Rachel Marshall is the co-founder, Chief Financial Educator, and Content Strategist of The Money Advantage. She is known for making money simple, fun, and doable. She is currently writing a book about her near-death experience and how it became the springboard for her family’s multi-generational legacy of more than money. The Money Advantage is a team of financial freedom architects for wealth creators. Using their three-step roadmap, you can maximize your money by keeping more of what you make, protecting it, and turning it into cash-flowing assets. Their family office model brings you the concierge service usually reserved for the ultra-wealthy: a team of licensed professionals to coordinate every part of your financial life. This includes strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (privatized banking), and alternative investments. Join us to learn how you can do THE BEST with your money and optimize your financial life! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Rachel’s near-death experience that became her deeper WHY What financial legacy for our children REALLY means The initial steps in Rachel’s financial transformation How privatized banking works as a strategy for accessible, growing, and safe cash How a whole life insurance policy can be an infinite banking solution How Rachel’s holistic approach of product + strategy can be maximized for the best results Investment options for the best ROI within your system of assets (“Having more options means having more freedom.”) How privatized banking can impact our lives in positive ways to build time and money freedom The three-fold Wealth Creator’s Cash Flow System: foundation, protection, and increase How business owners can use Rachel’s system to maximize the efficiency of cash flow and multi-generational legacy How Rachel’s podcast, The Money Advantage, covers ways that business owners can control their cash, understand relevant legislation, enjoy their money more, and more! Rachel’s book, 7 Generations, is coming out soon with help for designing a multi-generational legacy of more than money, along with stewardship principles Connect with Rachel: Get the FREE Quick & Easy Privatized Banking Guide for Investors at The Money Advantage Privatized Banking Secrets Find Rachel and The Money Advantage on Facebook, YouTube, and LinkedIn. Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! CommunityMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Are you a stressed-out entrepreneur who feels overworked and underpaid? Putting systems into place is the key to the life you want. Today’s guest shares how implementing systems can make profit and freedom a new reality for entrepreneurs and small business owners. Josh Fonger is a Business Performance Architect with the unique ability to develop and implement systematic solutions to complex business problems. Josh has personally consulted and coached over 600 business owners from over 100 industries, ranging from small business startups to $500M enterprises. Because of Josh’s phenomenal success, he has quickly become one of the most in-demand small business consultants in North America. He connected with Sam Carpenter in 2011 after reading Sam’s book, Work the System. Sam and Josh soon recognized their shared vision of helping business owners get unstuck using systematic solutions. They partnered to co-manage the consulting firm, Work the System, which has now attracted over 100,000 business owners from over 50 countries. When he’s not coaching or consulting, Josh enjoys setting up “personal systems” to maximize his time with his wife and four children. Join us to learn how the “Systems Mindset” can help you make more and work less! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The huge payoffs in quality of life for business owners through more systems The trifecta of impact for Josh’s clients: less stress, fewer work hours, and more income The psychology of stress is when we feel like things are happening TO us that are out of our control The facts from a Tap the Potential survey of entrepreneurs and business owners: 85% feel that their business couldn’t run efficiently without them (How systems can make the difference!) How Josh works with business owners in a state of overwhelm to identify a strategic objective Why your systems should be built for average people and not just A+ people What Josh means by a “yo-yo” business that has no bright future and is too dependent on the owner How Josh works with clients to address the biggest gaps in systems regarding hiring, on-boarding, and retention Why policies and procedures can’t be designed for the problems of difficult employees–if you want to attract A+ people How defining your immutable laws will repel the wrong people Josh’s new venture in training and certifying consultants across vertical markets Take Dr. Samantha’s small business challenge: Put a new system in place each week for the next year. Start NOW! Connect with Josh: WTS Enterprises Find out more about Sam Carpenter and his work: Work the System Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today’s show is packed with practical wisdom to help ground us in the middle of these stressful times. You’ll learn why “do what you love” is NOT the best career advice, why being a workaholic shouldn’t carry a negative connotation, and why simplifying your life may be the very best choice you can make. Dr. Marty Nemko is a highly-regarded career coach who has written many books, articles, and essays with practical wisdom for life strategies. He has been featured on numerous radio and TV shows and has held many positions as an education expert. Even though he completed his Ph.D. in educational psychology at the University of California, Berkeley, he has always believed that his life experiences have been far more valuable in his life than his formal education. On the personal side, Marty grew up in the Bronx, was a professional pianist at age 14, and went on to be a NYC cab driver before pursuing his education. A lifelong lover of the theater, Marty is a playwright, actor, and director; he and his wife, a school superintendent, have one daughter who works for the US Department of Justice. Join us for a fresh perspective on your career, and don’t miss Marty’s unforgettable example of how limitations can lead to adaptation and produce resilience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What people need most right now in dealing with stress Why we need to realize that people are NOT as malleable as we might think The key to workplace relationships: self-esteem The difference in being straightforward and “couching” in today’s workplace How the lack of culture and connection are common themes in today’s “great resignation” Why being treated with respect and having connections with others are often more valuable than a big salary What Marty means by saying, “Do what you love—and starve.” Why we have to balance idealism and realism and listen to praise from the people willing to pay us “One size does NOT fit all”--why some workaholics choose to make a bigger contribution Why Marty works 70 hours/week (It’s NOT because he loves what he does!) Marty’s musical illustration of how limitations lead to resilience–because we learn to adapt (“Skirt your weaknesses and build on your strengths.”) Why an MBA increases the chances of someone’s failure as an entrepreneur, and how the “cart business” can be a simple path to success How Marty has applied the “Simplexity, not complexity” principle to his life to be successful, comfortable, and happy Connect with Marty: Visit Marty’s website and blog for more information and resources. Email: [email protected] Find Marty’s videos on YouTube Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! CommunityMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today’s guest promised herself she would change her ways and diligently studied productivity concepts, developing her A.W.E. structure to keep herself on track. Now she shares her structure with service-based business owners so they can drop the ‘just one more excuse and start enjoying life again. Lisa Crilley Mallis, the owner of Impactive Strategies, is recognized for providing practical solutions to everyday effectiveness and efficiency challenges. She knows that “one size fits all” does not apply when it comes to getting the most out of your day with ease. Using her fifteen years in education, a master’s degree, and multiple coaching certifications, Lisa supports clients with customized tools so they can transform busyness into strategic action. Lisa is a trainer and speaker who delivers courses worldwide. She is currently the Immediate Past President of the National Association of Women Business Owners (NAWBO) Cleveland Chapter and is on the Board of Trustees of Leadership in Geauga County. Lisa has received multiple awards for her volunteer service and leadership related to her community involvement, which includes her creation of an annual full-day education event for women in business. Show Highlights: Lisa shares that her business began by accident as most great things do. I can listen to someone who is very overwhelmed, and I can hear all that, ask a couple of questions, and tell them their path through. Most of Lisa’s clients’ calendars are full again since the onset of COVID. Awareness, Work, Evaluation (AWE Process) Lisa shares how she uses the AWE process with her clients. Lisa shares how she helps clients evaluate their calendars. Schedule in evaluation process into the calendar. Lisa says to make it hard for you to do the wrong thing. Sabrina shares the importance of scheduling things in order to know what to work on when. Lisa quotes a study that says when you’re interrupted, it takes 17 minutes and 23 seconds to re-focus. Dr. Sabrina and Lisa say reducing communication channels within teams can help reduce stress. Lisa shares how she helps people identify their burnout zone. Lisa shares about a quiz she uses that you can use with your team. Impactivestrategies.com/free-gift Connect with Lisa: By Website, Facebook, LinkedIn, or YouTube Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

One of the gifts we like to share here at Tap the Potential at the end of each year is a four-part series based on the in-depth strategic planning that we take our Better Business, Better Life™ clients through in order to prepare them for the year ahead. Today, Dr. Sabrina checks in to see if you’re making any progress toward your 2022 goals that will build your business up so you can get your life back! She also discusses the reason most of us don’t make the progress we would like to make. Don’t miss this inspiring and impactful episode as Dr. Sabrina shares additional tips and tricks for helping you get back on track for your best year ever. If you have not yet had a chance to listen to the 2022 Strategic Planning Series, please see the helpful links below! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Writing down your goal dramatically increases your likelihood of achieving that goal. Sharing your goals with a trusted person is a great way to be accountable for making progress on the goal. Dr. Sabrina reveals the “missing piece” as to why most of us don’t make progress, and strategies we can use to overcome that. How consistent effort can make such a big impact in your personal and business lives. Surround yourself with people who honor your success. Dr. Sabrina shares the new tradition her family has started. Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Links and Resources: If you missed our 4-part 2022 Strategic Planning Series, you can listen to them here: Part 1, Part 2, Part 3, Part 4. Download your FREE Strategic Planning Workbook to assist you in your planning! New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today’s guest shares a professional passion with our very own Dr. Sabrina, and that is hiring the right people for small business. He brings a great perspective and unique learning points during this robust conversation that we can all benefit from, particularly around the interview tips he shares. Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way. His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Ryan divulges his compelling “why”. Ryan explains why the interview is his very favorite part of the hiring process. Here’s the main reason why people switch jobs. Interviewing mistakes to avoid! How to create opportunities during the interview to help the “real” person come out. Ryan shares what “Ninja Tools” his company has in its toolbox. Why you should be spending a minimum of six hours on the interview process. Ryan addresses the cost of turnover. Recruiting is really a part of your marketing! Connect with Ryan! On his Website, Facebook, Podcast, or LinkedIn. Download your FREE pdf copy of Ryan’s book: Unmasked: How to Hire the Ones You Won't Want to Fire here! Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. In last week’s episode, Dr. Sabrina guided us through designing our compelling business vision. In today’s fourth and final part of this strategic planning series, she asks some questions around determining what goes into budgeting and planning, so that you can build profit right into your business for 2022. This series has been our gift to you, and we sincerely hope that you have found value in this experience! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. What does thriving for you and your team members look like in 2022? What needs to be happening financially in the business for this to happen? Designing for profit includes considerations such as health insurance, life insurance, building a retirement for the entrepreneur, personal development, coaching, training, and hiring A-players, for example. If designing for profit seems insurmountable, then don’t miss the upcoming Better Business, Better Life™ jumpstart, where Dr. Sabrina shares how you can streamline your business and create the time and financial margins in your business so you CAN do these things! On the second-to-last page in your Strategic Planning Workbook, you will find the “Profit First Target Allocation Percentages” chart, which shows what sort of percentage you should be targeting for profit that is based on business revenues. Dr. Sabrina details what using the chart might look like. How to know if you’re charging appropriately. If you need help with more in-depth planning, check out our Better Business, Better Life™ program! Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. Last week, Dr. Sabrina walked us through the very powerful “Gift to Yourself” exercise, which enabled us to examine not only our wins, successes, and breakthroughs of 2021, but also our losses, disappointments, and breakdowns. In today’s third installment of this strategic planning series, we’re going to have a little fun by designing your compelling business vision that will give you a higher quality of life in the year ahead. We hope you join us on this insightful adventure! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Visioning is the most powerful and effective motivator for positive change. As Dr. Sabrina explains, when we vision, we don’t need to know HOW we’re going to create the things that we vision, we just need to trust that the HOW will appear. Dr. Sabrina discusses the Survival Trap Image from the workbook, and how we can align our actions on an ongoing basis to be a direct path towards achieving our vision. Since our brains like to think in images, it’s important for us to use words and language that evoke images when we are writing our vision. This way, when we share our vision with others, it’s like they’re seeing a movie in their head as we read our vision aloud. By using active language and speaking in the present tense, it’s as if it’s currently happening. What is the experience that you want to have for 2022? Dr. Sabrina asks powerful questions to help you identify the sweet spot in your business. How you and your team members can best utilize the Wheel of Life from your workbook. Are you a good fit for our Better Business, Better Life™ program? Book a call with us and let’s find out! Let’s continue to build on what we’ve learned so far and carry it into next week’s final part of this Strategic Planning Series, when Dr. Sabrina will guide us through designing for profit in the year ahead! Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. In the first part of this four-part end-of-year Strategic Planning Series, Dr. Sabrina guided us through some powerful questions designed to strengthen our resilience and recognize our accomplishments. This week, she shares the “Gift to Yourself” exercise because we don’t always stop and take the time to reflect, think, and design what we want, and this series is all about creating that space for yourself to do that! Please join us as we dive into this second part where we not only look back on your wins, successes, and breakthroughs of 2021, but also take a look at your losses, disappointments, and breakdowns. This is a very powerful exercise and we sincerely hope you find value in this experience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Dr. Sabrina walks us through the very powerful “Gift to Yourself” exercise. As you go through this exercise, it is helpful to utilize the “Wheel of Life” that is in your Strategic Planning Workbook. Dr. Sabrina explains the “Veggies First” philosophy and how it impacts our quality of life. Sit with the following question during this upcoming week, and see what comes up: Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life? If you do this exercise every year, you have a record of your accomplishments from year to year! Dr. Sabrina reminds us how important healthy boundaries are. Let’s keep building on what we’ve learned so far and carry it into next week’s Part 3 of this Strategic Planning Series, where Dr. Sabrina will be taking us through a visioning process for what your business will be like in 2022! Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. We’ve expanded this exercise into a four-part series that we share every year right here on the podcast as our gift to you! Please join us over the next four weeks as we will be doing reflection and we will be designing YOUR very own future through this exercise. Get ready to enjoy the mental space and freedom to reflect on what you have accomplished and learned in 2021 as you get ready to bring those learning insights with you into 2022! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Receive immediate feedback on how your system is set up and what systems you can put in place to strengthen your business and improve your quality of life! What self-care practices have you let go of lately? What can you do to put self-care back into your schedule? Acknowledge the stressors and challenges that have happened in your personal and business lives over the past 12 months. Dr. Sabrina shares the Top 10 Normative Stress Life Events. What are your life lessons from the past 12 months? Resilience is all about your willingness to endure challenges and allow yourself to be fundamentally and forever changed, and that takes a lot of courage. Acknowledge the ways that you are better and stronger because of the challenges you’ve been through in the past year. The Five Practices of Particularly Resilient People, as identified by Dr. Taryn Marie Stejskal: Vulnerability Productive Perseverance Connection Grati-osity (Gratitude + Generosity) Possibility What are the opportunities that came out of the adversities that you have been dealing with? Are there possibilities that you are not seeing? Reflect on your wins and successes from 2021. Let’s build on what we’ve learned today and carry it into next week’s Part 2 of this Strategic Planning Series, where Dr. Sabrina will be taking us through the “Gift to Yourself” exercise. Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community. Mentioned Episode: 165: How to Ask for Help with Rodrigo Laddaga Lopez Mentioned Book: The Obstacle is the Way by Ryan HolidayMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Would it surprise you to hear that there will be more independent contractors than there will be employees in the next ten years? Today’s guest, Laura Briggs, addresses this trending pivot in the business world, plus we learn why it’s important for an entrepreneur to build a personal brand and ways that we can create visibility. Laura also shares the benefits of (along with plenty of tips for) bringing freelancers to our teams! Laura is a teacher-turned-entrepreneur, author, and expert on the freelance economy. She's given two TEDx talks on how freelancing is changing the workforce and is the author of five books, including The Six Figure Freelancer. Don’t miss this lively and informative conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Laura provides an overview of her professional background. Laura reveals how she determines the needs of her audience. Why business owners should always be willing to hire a freelancer as an option. Freelancers do not have to disrupt your traditional workflow or your in-house payroll employees. How to strike a balance between your freelancers and employees. Tips for bringing in freelancers that are a great fit for your team. How do you know if you should outsource? Laura gives examples of potential freelancing roles. Dr. Sabrina’s challenge: What can you take off your plate that will free up 5-10 of your hours per week? Are YOU ready to take YOUR life back from your business? Download Laura’s FREE guide, 70+ Tasks You Can Outsource to a VA, and don’t forget to download Dr. Sabrina’s FREE Chart of $10,000 an Hour Activities! Connect with Laura: On her website, LinkedIn, or Instagram Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! CommunityMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

One of our greatest opportunities as entrepreneurs is making a change when we’re feeling stuck or when we wish to go in a different direction, and as you’ll hear from today’s guest, he has learned how to move into his zone of genius by living and working in his strengths through intention around his own entrepreneurial journey. Darren Virassammy is the co-founder of 34 Strong, a public speaker, and someone who is obsessed with seeking personal greatness through connection with nature, Darren is uniquely positioned to help those in corporate America and individuals reach the potential they desire. He works hard on his own personal development through his hobbies, passions, and personal life. As a husband, father, avid bassist, and black belt, Darren believes our downtime is just as important as our work time. Join us as we explore the possibilities when you know that it’s time for a change! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Darren explains how downtime is necessary for us and how it actually helps to prepare us for operating at the much higher levels that we seek to perform at. Let’s hear it for $10,000 an hour activities!You don’t need to sacrifice profitability in order to make an impact. Darren describes how COVID forced him to be more innovative, the gift of going virtual, and how his company’s organizational needs were brought to the forefront. Are you taking care of your people and creating great places to work? There’s a lot of top talent available right now! “Veggies First”: Dr. Sabrina shares how we should be taking care of ourselves FIRST before we show up and try to serve others. Do you know the needs and challenges of your best clients? Darren discusses the idea behind ROTI (Return On Time Invested). Dr. Sabrina and Darren chat about his “The Nature Advantage” podcast and its accidental beginnings. Intentionality in our good habits and practices helps to advance us. Nature and its role in our healing and potential. What if we’re the average of the five PLACES where we’ve spent the most time? If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™ (plus you get a bonus!)! Also, we’d love for you to join us in the Entrepreneurs Take Your Life Back! Community Facebook group. Let’s get to know each other! Connect with Darren: 34 Strong LinkedIn The Nature Advantage Podcast Flip Da Script Podcast Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers? Today’s conversation with John Jantsch will help to answer these questions! His latest book, The Ultimate Marketing Engine, maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of them. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and his latest book, The Ultimate Marketing Engine. John is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. In 2020, John attended Tap the Potential’s Breakthroughs Retreat and shared excerpts and thoughts from The Self-Reliant Entrepreneur (everyone at the retreat received this book as a gift!). This book made such an impact that Dr. Sabrina still hears retreat attendees quoting from it! We hope you enjoy this insightful conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John addresses creating “members” versus “customers”, and making the decisions that deliver value to them. John reveals where the idea came from for writing his latest book. Everyone talks about being customer-centric, but not many follow through. How personal connection is missing from typical marketing. Intangible value comes from getting to know your top customers and clients and what they most want. John shares some questions that we need to be asking our top clients. Do you Pumpkin Plan your business? John’s newest book is a great followup! Connect with John! On his Website Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

We have to write our relationship with our businesses, and not let the businesses take over our lives, but as successful as we can become as entrepreneurs, success doesn’t automatically carry over into our personal lives. Today’s guest has a very powerful life experience he would like to share and his story is featured in Dr. Sabrina’s newly-released The 4 Week Vacation™ book! Listen in as John Bates walks us through some of his most challenging professional and personal moments and the lessons that came out of it. John Bates‘ mission is to bring out what is awesome inside you, so it can live in the world and make a real difference. He designs his programs using principles derived from neurobiology so your communication is as mighty as your ideas. John is an in-demand executive coach. He is also one of the most prolific TED-format coaches in the world. Executives from organizations like Johnson & Johnson’s JLABS, NASA (including the Astronauts), US Navy Special Operations, Boston Scientific, and more recommend him to their colleagues as the best leadership communication coach working today. He knows the power creating a TED-like talk can bring to anyone, in business, and in life. John's training is derived from human evolutionary biology and human neurophysiology, so you learn not only what works, but also WHY it works. That gives you principles you can apply to your unique style, which will allow you to achieve ever-increasing success and the ability to play and create in the areas of communication and leadership. John has trained thousands of TED/TEDx/TED-format speakers all over the world. He also works with C-level executives at top companies to make their communications "TED-Worthy." His ongoing program, Live Like a Leader, supports executives, entrepreneurs, influencers, and leaders in being fully integrated, influential leaders. And his podcast, SpeakLikeaLeader.show, inspires people from all over the world. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John relates a personal, life-changing experience. Dr. Sabrina shares the importance of completing the stress cycle. What a “mid-week weekend” can do for you! Take four weeks away from my business, seriously? (Yes, seriously.) If you’re a “one-man band”, you will always play small. Be clear on the idea that you want to bring to the world. John and Dr. Sabrina discuss public speaking and suggest tips for effective communication. Are you ready to Speak Like a Leader? Check out the courses that John offers! If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™ (plus you get a bonus!) and join us in the Entrepreneurs Take Your Life Back! Community Facebook group. Connect with John! Find him on his Website, LinkedIn, Facebook, Instagram, or Twitter. Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

One of Dr. Sabrina’s very first coaching clients is today’s guest! Listen in to hear how, after working forty years building his business, Chuck Parmely had never taken more than five days off in a row since he started his company. It was this revelation in the beginning of their coaching relationship that produced Dr. Sabrina’s resolve to do entrepreneurship differently. She could plainly see that the traditional expectation of having to “grind it out” while sacrificing health and time with our families was not a sustainable business practice. If you’ve ever spent restless nights wondering if you’ll ever have a business that successfully runs without you, then you’re just in time to listen to this interview! Chuck Parmely, owner of The Overhead Door Company of Riverton-Landers moved to Riverton, WY to run the Overhead Door Co. of Riverton / Lander in 1979 for his Dad. In March of 1998, Chuck and his wife, Cynthia, became sole owners. They have grown from a one-man shop into a full line glass and door shop with 16 employees, sales of 3.6 million, and the best profit ever thanks to Profit First. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina shares Chuck’s story from her newly-released book, The 4 Week Vacation™. Chuck relates how far he’s come since he started working with Tap the Potential. We business owners often know we need to do things differently, but we don’t always know exactly what it is we’re supposed to be doing. The Choice Map™ is a helpful, powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team. Chuck reflects on humility and the changes he learned to implement. Chuck offers tips on how he got his business to where it didn’t have to rely on him. Chuck addresses the unique challenges his company has faced during 2021, and how the principles he learned through Tap the Potential helped to prepare him for it. The 4 Week Vacation™ really is about creating a business that is sustainable. Connect with Chuck: His Email His Website Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Book Mentioned: Change Your Question, Change Your Life by Marilee Adams Ph.D. Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today, we take a look at Rodrigo’s story (which is featured in Dr. Sabrina’s newly-released book, The 4 Week Vacation™!) around his entrepreneurial journey and the lessons he’s learned along the way. Rodrigo Laddaga Lopez is the Founder and CEO of Helpi Coaching in Mexico and author of Dear Entrepreneur: A Spiritual and Technical Guide on How to Be a Fulfilled and Successful Entrepreneur / Small Business Owner. He is also a good friend of Dr. Sabrina and just so happened to be present a few years back when Dr. Sabrina declared her intention to write The 4 Week Vacation™! Listen in as he shares a profound experience he had while setting out to take his own 4 week vacation. You are sure to identify with his struggles and be inspired by his determination. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Rodrigo describes taking on The 4 Week Vacation™ challenge! It’s critical to find team members who have similar core values as you. The two most important life lessons that Rodrigo has learned. What Rodrigo considers the most important characteristic of a successful entrepreneur. Consider asking yourself 1) What challenges am I currently facing? 2) Who might help me and what resources do they have? Dr. Sabrina’s tips for supporting fellow entrepreneurs. Hiring a business coach is one of the best things an entrepreneur can do. Are you ready to take your life back from your business, like Rodrigo is doing? Take our FREE Better Business, Better Life™ assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business. This is a great tool to use once per quarter to track the improvement in your quality of life and your business. Connect with Rodrigo: On his website, Facebook, Instagram, or LinkedIn Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

In today’s episode, Dr. Sabrina shares ALL of Chapter 1 of The 4 Week Vacation™ (her newest book is now available for purchase on Amazon!) with her podcast listeners. As you’ll soon gladly hear, “There IS a better way!” We hope you enjoy listening and that it inspires you to take your life back from your business! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What we can learn from Chuck, the book’s first case study. According to one Gallup index, 45% of entrepreneurs report being stressed and 34% of us report being worried a lot. What happens when you pause to consider what’s possible with your business and your life. Recognizing and addressing symptoms of entrepreneurial burnout. “The Cautionary Tale of Elon Musk” and Forbe’s “cautionary tips” Decision fatigue can have far-reaching (and expensive!) consequences. Tap the Potential’s Annual Report on “The State of Entrepreneurship” suggests that your business is not giving you the quality of life that you deserve. Tap the Potential’s data also reveals 4 pillars to a high quality of life for entrepreneurs, which are detailed in Chapter 8. Take our FREE Better Business, Better Life™ assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business. This is a great tool to use once per quarter to track the improvement in your quality of life and your business. Throughout her book, The 4 Week Vacation™, Dr. Sabrina teaches the reader the Tap the Potential Solution, which is the foundation of their Better Business, Better Life™ program. Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Books Mentioned: Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski PhD and Amelia Nagoski DMA The Road Less Stupid by Keith J. Cunningham Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Tap the Potential’s own Connect Team Lead, Melissa Swire, joins Dr. Sabrina in today’s episode of Profit By Design. Join them in this fun conversation where Dr. Sabrina is interviewed about her newly-released book, The 4 Week Vacation™, the companion book to her How to Hire the Best series. Dr. Sabrina and Melissa share their excitement over getting the book published, why it’s so special to each of them, and the impact it’s already making in their lives. Listen in to learn what the book can offer YOU! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Melissa reveals how reading The 4 Week Vacation™ changed her mindset away from being a workaholic. In The 4 Week Vacation™, Dr. Sabrina dives into the psychology behind our human potential and what we can do to be more effective in growing a business. Why you should just say ‘no’ to social media on the weekends! Dr. Sabrina reflects on why she wrote The 4 Week Vacation™ and why it took her eight years. The importance of the right mindset for entrepreneurial freedom. The 4 Week Vacation is about writing your relationship with your business and your relationship with yourself. What Tap the Potential has gained from Dr. Sabrina’s insight while writing The 4 Week Vacation™. “Veggies First”: Doing what we need to do to take care of ourselves first and prioritizing that every single day. Dr. Sabrina shares statistics on entrepreneurial burnout. What would your business look like a year from now if you put one system in place per week? Don’t miss out on taking our Better Business, Better Life™ assessment! It is the fastest way to figure out where the most valuable use of your time is to increase your quality of life and improve the profitability of your business. If you’ve previously taken the assessment, take it again! It’s a great way to check in on yourself. Would you like for Dr. Sabrina to speak to your group of entrepreneurs, either live or virtually? Email her at [email protected]. Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Books Mentioned: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Traction: Get a Grip on Your Business by Gino Wickman Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

The key to taking our life back from our business is to have a team of A-players, and one of the greatest challenges that we entrepreneurs experience is finding the A-players that are right for our team and that we can trust, especially while we’re away from our business. In Part One of this series, Dr. Sabrina discussed the psychology of A-players, team members who are known to be resourceful and motivated and who believe in your vision. In today’s episode, Dr. Sabrina reveals the three simple steps you can take now to attract A-players to your team so that you can move your business in the direction of not having to rely on you. This content is based on Dr. Sabrina’s book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, and is a companion book to her newly-released book, The 4 Week Vacation, which is now available on Amazon! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you missed Part One of this series, you can listen to it here! Dr. Sabrina details the three simple steps to attract A-players to your team: Know your vision and know the sweet spot of your business before you hire. Define what an A-player looks like in the role for which you need them. Become an employer of choice. The most important quality of an A-player is resourcefulness. Immutable laws are your core values - how you show up and do life. Here are two key questions to help you identify your core values: What has ticked you off lately? What has made you proud lately? Caution: Immutable laws are different than aspirational values. What is the most important result you need from your team member? How does it relate to the sweet spot in the business? How does it drive profitability in the business? What personality strengths are needed to deliver this one result exceptionally well, day in and day out? Build a company culture that is so attractive to A-players that they can’t resist wanting to work for you! Are you ready to become an employer of choice? Check out our 5-week How to Hire the Best course, which teaches small business owners like you how to use a recruitment and hiring system that attracts the A-players and aligns with A-player psychology. Dr. Sabrina’s tips for working towards becoming that employer of choice for the A-players that you want on your team. What you can expect from being a great place to work. Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

If your business is growing, chances are you will be hiring either now or sometime in the very near future. In today’s episode, Dr. Sabrina shares the key to successfully hiring A-players for your business. This content is based on Dr. Sabrina’s book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, and is a companion book to her soon-to-be-released book, The 4 Week Vacation. After all, if you want to be able to have a business that can run without you, you NEED A-players on your team! In this special 2-part series on How to Hire the Best, Dr. Sabrina will be sharing what it really takes to attract A-players to your team and that requires understanding the psychology of A-players. Don’t miss part 2 in next week’s episode, where Dr. Sabrina walks you through implementing a system to attract those A-players to your team based on the psychology and behavior of A-players. Profit by Design is a Tap the Potential Production in collaboration with Small Business ConsultingGroup. Show Highlights: Hiring the best team players is not a modern-day problem, but it is more challenging now. The 3 core issues surrounding hiring: Women have been forced out of the work place to stay home with children. People’s valuation of time has changed. The overall mindset. The difference between hiring challenges pre-COVID andnow. It is very costly to mishire. Costs of employee turnover can range from 100% - 300% of the replaced employee’s salary. Traditional hiring practices are out of alignment with the behavior of A-players. The State of Entrepreneurship: the health of your business in relation to your own well-being as an entrepreneur. Dr. Sabrina dives deeper into this in her upcoming book, The 4 Week Vacation! Have you taken YOUR assessment yet? Various “symptoms” you will notice when you don’t have an A-player hiring system. Dr. Sabrina shares a personal story about her passion behind teaching business owners how to attract, hire, and retain A-players. One of the best perks to having a team full of A-players? They can run your business without you! Dr. Sabrina details the psychology of A-players. NEXT WEEK: The 3 simple steps you can take using this knowledge of A-player psychology behavior to create a way to attract, hire, and retain A-players in your own business! Are you ready to become an employer of choice? Check out our 5-week How to Hire the Best course, which teaches small business owners like you how to use a recruitment and hiring system that attracts the A-players and aligns with A-player psychology. Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Our guest today is not only a listener favorite, but he was also the very first guest on the Profit By Design podcast! Mike Michalowicz (pronounced mi-CAL-oh-witz) is the entrepreneur behind three multi-million dollar companies and is the author of Get Different, Profit First, Clockwork, The Pumpkin Plan, and Fix This Next. He is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate. In this episode, listen in as Mike discusses his newly-released book, Get Different. We also get to pick his brain about how he writes his books, how he chooses his topics, and how the books he writes really manages to capture the attention of entrepreneurs. It is always a lively conversation with Mike! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Mike discusses how each book he writes is inspired by his life’s purpose and his mission to eradicate entrepreneurial poverty and to simplify the entrepreneurial journey. Why businesses are fearful of marketing and how to get past that mindset. The importance of affirmations. Mike shares a powerful and poignant story about a man named Justin and the impact that Mike’s book, Clockwork, had on his life. How we lose connection with what’s truly important in life. Once you’ve gained your entrepreneurial momentum, putting more energy and more effort into growing your business is not healthy or sustainable. Taking care of your health is a foundational necessity for running a healthy business. Mike describes his definition of a successful life. Mike reveals the topics which intrigue him the most and what he is working on next. Connect with Mike! Mike’s Website Mike’s Books Other Podcast Episodes Featuring Mike Michalowicz: Episode 92: Fix This Next with Mike Michalowicz Episode 50: The Surprising Secrets of Successful Entrepreneurs Episode 1: What Every Business Owner Need to Know to Avoid Entrepreneurial Poverty Mentioned Episode: 24: From Weeders to Leaders – Tapping into Your Team’s Greatness with Jeff McManus Mentioned Books: The Five Love Languages by Gary Chapman The 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today’s guest is not only an internet marketing rockstar, but he’s someone who has a heart for supporting individuals with physical disabilities. Tom Antion recently introduced a pilot program that appears to be a no-brainer: if someone can legitimately learn from home, they can legitimately be hired to work from home. Listen in to this inspiring conversation around accessibility, automation, and profits! Tom Antion has never had a job. He's an Internet Multimillionaire "guy next door" and the subject of a Hollywood Documentary "The American Entrepreneur" premiering summer2021. Tom is the founder of The Great Internet Marketing Retreat Center, the only licensed, dedicated internet marketing school in the country, with the only facility of its kind in the world. People come from all over the world to study internet marketing there, in the lap of luxury. Tom also has a new podcast, called Screw The Commute, where he teaches people how they could live pretty much two for the price of one, if they didn't have to sit in their car on the way to work, making other people rich. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: A-players with limitations who find it difficult to get into a workplace can be highly motivated individuals when it comes to working from home. Tom explains the adaptations used for the visually impaired. Tom shares the goals of the students who are in his pilot program. Resiliency is an A-player quality and Tom helps add self-sufficiency to that. Tom details how to choose a shopping cart. Tom addresses the profits that can be made from the upselling component. Here’s a tip when sending follow-up emails! FREE Download from Tom! How to Automate Your Business If you just look, there are money-making opportunities everywhere! Connect with Tom! Help 5 Disabled People Go To School Internet Marketing Training Tom Antion Referenced Books: Speak and Grow Rich by Dottie Walters and Lillet "Lilly" Walters Referenced Episode: 20: Street Smart Entrepreneurial Strategies with Tom Antion Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today’s show is a fascinating glimpse behind the scenes of speaking and how to get booked for speaking engagements. We hope you enjoy listening to this fun and insightful conversation with Li Hayes. Also, don’t miss her explanation of the differences between talking, teaching, and speaking! Li Hayes puts professional speakers on more stages! She is founder of Go Leeward Speaker Management, working with inspirational and impactful speakers like Mike Michalowicz, Emmanuel Kelly and Jeff Hoffman. Through her Path to the Mainstage speaker program, she also helps emerging speakers by sharing the behind-the-curtains secrets of professional speakers and event planners that are essential to speaker success. Most speakers don't fail because of their content or on stage talent, they fail to be successful because they don't understand the business of speaking. With a long history in business working with Corporations, Associations, NPFs and more, Li Hayes gives emerging speakers, who want to accelerate their businesses, the skills and tactical path to getting themselves on the mainstage. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Li explains the impact that being surrounded by thought leaders has had on her. The number one thing that event planners are looking for. Li shares tips on how to “build your celebrity”. Understanding the needs of an event planner is very different than understanding the needs of your top clients. How these tenets relate to Pumpkin Planning. Li addresses the foundational steps to building a successful speaking career. The biggest mistake that speakers can make. It’s important to stay humble! More tips from Li on how to bring value as a speaker and advice on managing expectations. Li explains the difference between a talker, a teacher, and a speaker. Li provides an overview of what a keynote presentation should entail. Understanding the BUSINESS of speaking: that’s what Li’s Path to the Mainstage is all about, since only 20% of your speaking success is related to your stage performance. Connect with Li! LinkedIn Facebook Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Steve Dale is the author of The Profitable Contractor and we’re delighted to have him with us as our guest today! As you will hear from Steve, working more hours does not necessarily correlate to making more money; in fact, many times, it’s quite the opposite. He also shares the value he gained in being coached, what he learned through Pumpkin Planning, and how Tap the Potential introduced him to a better way of running his business. Please join us in this conversation to hear about the successful pivots that Steve learned to make in his business that ultimately inspired him to write his book. There is much to learn here! Steve Dale is a contractor, entrepreneur, and author who has run a residential remodeling business for thirteen years. He graduated from Lewis-Clark State College with a business degree and is a certified Pumpkin Plan Strategy coach. Steve combines a strong business foundation with an insider’s understanding of what it takes to run a successful remodeling company. He transformed his own business using these skills, which fueled his passion for helping other contractors learn how to run a thriving business while still having a life outside of work. He lives in Lewiston, Idaho, with his wife and three children. In his free time, he enjoys hunting, fishing, exploring the great outdoors, and spending quality time with loved ones. You can learn more about Steve and download free resources for your business at OneYearRescuePlan.com. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Steve addresses the mental shift from contracting to coaching. Steve shares how he learned to overcome the struggles to embrace his value and to price appropriately. Surrounding yourself with the right kind of support is crucial to moving forward. The dangers of the “contractor buddy advice”. Work does not have to take away those important moments in life that we can’t get back. When we become genuine and vulnerable, we can share and request help with our struggles. Only then can we start to turn things around. Do you need to be supported as you grow your business? Take our Better Business, Better Life™ assessment and schedule a consultation! Connect with Steve! The Profitable Contractor Links and Resources: FREE Download: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Mary Pierce of Pierce & Company has been in Tap the Potential’s Better Business, Better Life™ program for about a year now, and she’s our featured guest today! In this episode, we examine ways to get a better quality of life when business is going well but we’re kind of feeling “stuck in the weeds”. If you’re feeling the “scarcity mindset” of not having enough time, money, or love and you’re ready to transition to the “abundance mindset” where you feel safe and supported, you’ll want to listen to this inspiring conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: As Mary explains, she is an experienced CPA who has worked in the accounting profession for over 30 years, advising clients in construction, real estate, and service businesses, and she has recently niched down even further to the automotive repair shops. Mary describes how she felt about her business and her life at the time that she joined the Better Business, Better Life™ program. How to get out of the scarcity mindset. Mary shares the many changes in her business and her life that have her excited. What Mary has gotten out of the How to Hire the Best course. Change your thinking from “I can’t” to “How Can I”. Mary addresses her plans for her future. Why many business owners are ready to look for a j-o-b. What endeavors, hobbies, or professional interests would YOU like to explore outside of your business? Do you recognize yourself in Mary’s “before” story? Take our Better Business, Better Life™ assessment and schedule a consultation! Links and Resources: Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour Book Mentioned: Unleash Your Primal Brain: Demystifying how we think and why we act by Tim Ash

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon! On today’s Profit by Design, Dr. Sabrina Starling talks with her good friend, Donna Leyens. Donna is the president and Co-Founder of the Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program Donna developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. Today, we will learn how to make your business more sustainable using The Pumpkin Plan. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Donna gives us a brief overview of how The Pumpkin Plan is so helpful to business owners. The 3 crucial elements in your business. How you know if you need to find the Sweet Spot in your business. The Client Assessment for ranking your clients. What questions to ask your best clients to find more clients like them. What The Pumpkin Plan offers for business owners who are overworked and spread too thin. Why Profit First needs The Pumpkin Plan. An example of narrowing what you offer to get better pricing on what you sell, increasing profitability. The Blueprint for Growth Links and Resources: FREE Download: Dr. Sabrina's 5 Favorite Wishlist Interview Questions + Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon! In this episode, you're going to get some great ideas that are really going to get your wheels turning. Dr. Sabrina talks to Tom Antion, an internet multi-millionaire who has never had a job. He has been a professional speaker and entertainer since 1988. Tom has a really outrageous hiring method that takes guts to implement. Dr. Sabrina verifies, however, that it's a good method to use, and that it will work. Tom is the founder of The Great Internet Marketing Retreat Center, the only licensed, dedicated internet marketing school in the country, with the only facility of its kind in the world. People come from all over the world to study internet marketing there, in the lap of luxury. Tom also has a new podcast, called Screw The Commute, where he teaches people how they could live pretty much two for the price of one, if they didn't have to sit in their car on the way to work, making other people rich. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Tom shares the one life lesson that he has carried forward. How Tom got his outrageous idea for an entertainment company, Prank Masters. Tom explains how he got back up, kept humor around him, and started all over again when things fell down for him. Tom talks about how he got into the speaking business. Tom had to learn how to become a great, professional public speaker. Tom realized that if you try to be excellent at something yourself, people will notice and they will often ask you to teach them. Tom used what his Dad had taught him about being excellent when the commercial internet came along, around 1994. For Tom, the overriding principle is to be really excellent at what you do so that other people will ask you to teach them how to do it. This is how he got to be a big internet guru. Although it's good to have long-term dreams, you have to do the step-by-step and your emphasis will change over time. Some tips for keeping up with the constantly changing internet, for the online portions of your business. Tom discusses the ins and outs of his outrageous, street-smart hiring process. Why it's best to pay young people for the job, rather than by the hour. Tom explains how to place a hiring ad his way. Tom's ads are unprofessional, yet they really work. Tom's hiring process will help you to filter the wrong people out and speak to the right people. Dr. Sabrina's book, How To Hire The Best, features interviews with real-life entrepreneurs about their hiring practices. Tom gives his thoughts, as an entrepreneur, about what he has learned about being intentional and he also explains how he designed his business and how he runs it. You can keep your costs low by learning and doing as much as possible yourself. Only delegate once you know what you're doing. How to make your hobby legitimately tax-deductible. Tom discusses what inspired him to start his podcast and he gives some of the topics that he gets into. Tom gives some great tips from the training he does on how to do a $50,000 video production for pennies on the dollar. Tom explains how you can use Shortkeys for a PC and Keyboard Maestro for a Mac to save yourself millions of keystrokes and to provide lightning-fast customer service. Links and Resources: Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour Register your A-Player team members for Tap the Potential’s Leadership Bootcamp Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon! In this episode, Stephen King, president and CEO of GrowthForce, joins Dr. Sabrina and her co-host, Mike Bruno, for an illuminating conversation around pricing. Should you discount during an economic downturn? Listen in to this discussion to hear compelling reasons why you should NOT discount, and what you should be doing, instead. Top executive at a Fortune 500 company. Bootstrapped CEO. Venture-backed tech startup founder. Non-profit fundraiser. It’s safe to say Stephen King is not your traditional CPA. Stephen is president and CEO of GrowthForce, one of the nation’s largest providers of outsourced bookkeeping and controller services. Regarded as an industry thought leader by AICPA and CPA.com, his ability to visualize the future of accounting has lead GrowthForce to become one of the fastest-growing companies in America. His experience at the forefront of technology development and accounting system design spans nearly three decades. In 1995 he founded Virtual Growth, the nation’s first cloud-based accounting service, and quickly grew it into a market leader. After being acquired by Insperity, Stephen was brought on as president of Insperity’s Financial Management Services division, serving two years before leaving to build GrowthForce. He also spent seven years working at Amnesty International USA—first overseeing 300 percent growth as CFO, then raising over $20M a year as Director of Development. Stephen’s time at Amnesty reinforced his life-long commitment to giving back to the community. As a result, non-profits represent 35 percent of GrowthForce clients. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Business owners are feeling a lot of pressure in this new normal. Pricing is harder if you’re not confident of the value that you’re bringing. Stephen addresses the issues around discounting, then provides the math: If you have a 40 percent gross profit and you give a 10 percent discount, you need 33 percent more sales to generate the same bottom line. If you have a 30 percent margin, you need 50% more sales to generate the same bottom line. If you have a 40 percent gross profit and you ADD 10% to your pricing, you can sell 20 percent less and make the same money. When Stephen let an objective person price his jobs, his fees started going up. Stephen shares some case studies and classic mistakes from clients that allow him to share their data. The accounting industry was designed for compliance. Financial accounting is designed for external users. For example, it is your CPA’s job to help you pay as little in taxes as you’re legally allowed to, to get you through an audit, and to keep the banks happy. Management accounting is about internal users and about understanding your unit economics, the profitability on each job. Stephen explains the benefits of automated activity-based costing and cautions against time-leakage. Things to consider to gain confidence in pricing appropriately: Stephen offers accounting system suggestions to set up reports to show you your “income minus your cost of goods sold equals your gross profit”. Your gross profit percentage is the most important number of every financial statement. This will tell you if you’re pricing right. Which clients should you fire? Which clients should you re-price? How do you spend money to make money in sales and marketing? Dr. Sabrina explains the 80/20 principle: 20 percent of your clients and customers are responsible for 80 percent of your revenue. If you focus on increasing revenue from the top 20 percent by 25 percent, you’re at choice and you can get rid of 80 percent of your clients and customers. One mistake is to think that your biggest account is your best client. When you have the appropriate margin in your pricing you are able to run a much more simplified, streamlined business. Whatever you do, don’t discount your services during an economic downturn. Don’t make decisions based on fear. You need to have an attitude of gratitude. Surround yourself with people who have a positive mindset and who are looking for growth. Links and Resources: Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour Register your A-Player team members for Tap the Potential’s Leadership BootcampMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon! Dr. Sabrina invites a valued member of the Tap the Potential team to join her on the podcast. As a Tap the Potential strategist, specializing in Profit First and Pumpkin Planning, Stacey Seguin supports Tap the Potential’s efforts in identifying ways for clients to save money, MAKE more money and free up their time. Listen in to this thoughtful conversation! It’s a peek inside the internal discussions of the Tap the Potential Strategists team. Tap the Potential clients have more time for what matters to them and more money in their bank account than they’ve ever had. This conversation offers a fly-on-the-wall glimpse into how our strategists accomplish this with our clients. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Being a business owner and entrepreneur is a lifestyle that can easily lead to burnout. Stacey relates her own compelling story of entrepreneurial burnout. The Tap the Potential team has compassion for what business owners are going through because they’ve all lived that life. Fortunately, there can be great things waiting on the other side of that burnout. A powerful, simple question: What has to change in order to make this possible? Getting sleep and regular downtime is imperative to reducing stress. A comparative advantage (vs. competitive advantage) creates opportunities for an increase in profit. Discover why your industry standard may be your own self-imposed glass ceiling. Tap the Potential focuses on ways to better their clients’ businesses. Stacey and Dr. Sabrina field a question on a business owner’s desire to open a second location. How to know when you are maximizing the profit potential in your business. When we decide to sell our business, we need to be able to show that the business can support a C-suite executive (or several!) and pay appropriate compensation. If we can’t, it’s not sellable. Links and Resources: Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour Register your A-Player team members for Tap the Potential’s Leadership Bootcamp