Profit by Design

Entrepreneurship is the most rigorous personal development program we can undertake and today’s guest, Jake Lipman is embracing this. Jake shares how he is up-leveling his life and business through his coaching with Dr. Sabrina and the Tap the Potential team. Jake takes part in Tap the Potential’s Exclusive Small Group Coaching Program. He has attended the Breakthroughs on the Bayou Retreat for two years in a row and is coming back in 2020. Jake shares what his business and life were like prior to working with us, and how he has grown and evolved. Jake is not done. He realizes there is more and he is ready! What I really appreciate about Jake is his ability to ask powerful questions, listen, and connect. He is very people-oriented, and he has built a tremendous culture in his business using his People strength, and that really shines through! Tune in and get ready for some powerful takeaways. Jakob Lipman has practiced immigration law for over twenty years. His practice focuses on employment-based immigration, counseling employers in complex immigration practice and policy concerns. Jake has lectured on immigration-related subjects in a variety of settings and has authored articles on corporate immigration compliance. Jake is recognized by the State Bar of California Board of Legal Specialization as a Certified Specialist in Immigration and Nationality Law. Jake has been married for 26 years and has 7 children and 2 granddaughters. He enjoys hiking, golfing, preparing and eating amazing food and generally goofing around. He is fluent in Spanish. Show Highlights: Jake describes being in growth mode at his business, but being stuck there without knowing how to move to the next level. Dr. Sabrina recalls a time when she struggled to wrap her head around the concept of setting up a business so that it wasn’t her doing all the work. Jake shares how it initially felt hard to break out of the mold when clients expect him to be the one delivering. With Dr. Sabrina’s coaching, through small, incremental steps, the groundwork was laid, so that he was able to see the path looks like to get there. Learning to accept challenges and accountability, and managing the blind spots. Jake relates the connection and support in the group and how enlightening it is to see how their challenges are similar to his, even though they come from different backgrounds and industries. Being allowed vulnerability in the midst of the Tap the Potential’s coaching program has been a new experience for Jake. Taking on personal development work to become a better, more effective leader. Learning how to ask better questions, rather than going down the dark path of fear and worry, was a turning point for Jake. How the communication tools and leadership tools at Tap the Potential can help you have better relationships, spilling over in a positive way from your business life into your personal life with your spouse and children. Asking a thoughtful question and listening to the answer is one of the best gifts you can give a person. Jake shares how he is creating the culture within his business, not just among his team but among his clients, as well. (Hint: trust goes a long way!) What to look for in an A-player. The Peoplemap Assessment™ is part of Tap the Potentia’s offerings. Jake is using Peoplemap to find areas of strength, and recognize that everyone has challenges. Questions to consider when people leave: what’s going on that makes someone want to leave? What can we do to change the culture to where they don’t want to leave? Breakthroughs on the Bayou Retreat - Jake shares his two retreat experiences and what it means for him to be a gift from his gifts. Purposefully “un-plugging”. What the vision board can represent, and how powerful it can be. If you’re the type to ask, “What’s next?”, you might be a good fit for the retreat! Links and Resources: Would you be a good fit to join Tap the Potential’s Exclusive Small Group Coaching Program to transform your business into a highly profitable, great place to work and create more space in your life for what is meaningful? Take our Assessment at www.TapThePotential.com/Assessment Apply for Tap the Potential’s Exclusive Small Group Coaching Program: https://www.profitgift.com There are just 5 spots remaining for the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat. Apply here: www.TapThePotential.com/Retreat www.TapThePotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Connect with Jake! www.visawolf.com Books Mentioned: Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Life, by Marilee Adams, Ph.D.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and

Thinking BIG! That’s what my guest, Geraldine Carter, and I will be talking about on today’s show. We’re having a conversation about where we play small, how to think bigger, and the importance of mindset. Geraldine shares with us her favorite tips for having a more positive growth-oriented mindset, and I share some of mine, as well. Come join us! Geraldine Carter specializes in coaching CPAs to help them grow their accounting practice. Her podcast, She Thinks Big, supports business owners to think bigger about what is possible while creating new thought patterns that lead to higher levels of profit. Geraldine co-founded a company in 2008 that has gone on to generate millions for sustainability, completed an Ironman in 12 hours, and is an ICF Certified Coach with more than 800 hours of mindfulness training. In her spare time, she rides her mountain bike in her hometown of Missoula, Montana, or runs after her 2 tiny kiddos. Show Highlights: Geraldine’s favorite tool to share with clients that really helps them grasp the ideas of mindset being at choice is borrowed from Mel Robbins: the “54321” with breath behind it. When you’re feeling annoyed, agitated, upset, stuck, you take 5 breaths, and you count back from 5. Dr. Sabrina’s favorite tool is The Choice Map™ by Dr. Marilee Adams. It’s a visual, and we get to choose whether we want to go down the Learner Path or the Judger Path. If at any time we find ourselves going to the Judger Pit, which is where the Judger Path takes us, we can change our questions to get ourselves on the Learner Path. How mindset plays in to designing your business so that you can reclaim your life. Geraldine explains how to move past an identity crisis in order to fulfill the role that we would like to be creating. Dr. Sabrina discusses where fear comes from, and how the mindsets that are grounded in fear no longer serve us. Same thinking = same results. Where money leaks out of our business because of our mindset: Accounts receivable over 90 days & various examples How to have the awkward conversations Tips for course-correcting boundary issues: self awareness observing the thoughts that go through your head being curious with kindness mindfulness that it’s happening asking yourself what can you do differently the next time it happens Observing the impact (to yourself and others) of not keeping boundaries can often be a motivator to do things differently next time. How to meld bookkeeping, which, by nature, is historical, and coaching, which is looking forward. Focusing on wins and successes: do more of what works! Learning to systemize what works is where we really start to grow. Links and Resources: Apply for Tap the Potential’s Exclusive Small Group Coaching Program: https://www.profitgift.com https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ The Choice Map™: https://inquiryinstitute.com/CM.pdf Connect with Geraldine! Facebook: https://www.facebook.com/shethinksbig/ LinkedIn: https://www.linkedin.com/in/geraldine-carter/ Instagram: 12geraldine406 Opt-in Gift from Geraldine! FREE eBook “Where to Find $50K Hiding in Plain Sight in Your Business” https://shethinksbigcoaching.com/profitbydesign/ Books Mentioned: The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage, by Mel Robbins Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Life, by Marilee Adams, Ph.D.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Freedom in your business: is this important to you? It’s so important to today’s guest, David Jenyns, that he systemized himself out of his business and will be hosting the upcoming Business Systems Summit! Join us as David shares his compelling story of why it’s so important to him to use systems to create freedom in business, his passion for sharing it with others, and a surprising benefit of systemizing your own business. The opportunity that popped up in David’s life would never have happened if he’d been hunkered down working IN his business. The 4 Week Vacation™ isn’t just about sitting on a beach and David’s experience speaks to the 4 Week Vacation being “just the beginning” of the next chapter in life. David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, melbourneSEOservices.com. In 2016, David successfully systemized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Recognized as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including TEDx, WordCamp and Problogger. FREE pass to attend the Business Systems Summit" at www.TapThePotential.com/Systems Show Highlights: David shares how, when he found out his wife was pregnant, he was working 70 hours week, which made him consider what kind of dad he wanted to be for his kids. He intuitively knew that systemizing the process was going to be his way out. He had a background in stock market trading and this had initially taught him about systems and plans. Getting stuck because he built the business around himself, locking him deeper and deeper in the business. Dr. Sabrina recognizes a key limiting belief of many entrepreneurs in the story that David is relating: “This business needs me. My business is different.” David gives us the worries that he had as he was considering how to systemize his business, and how he finally realized he didn’t have to hold that bag. Dr. Sabrina’s test that she relies on: “It’s just the way it is.” If she starts thinking this, it is her red-flag to stop and say, “Oh, no, sister, it doesn’t have to be this.There could be another possibility.” David describes the process of getting his team involved of systemizing, in the midst of their busy-ness. He discovered that it’s easier to have two people working on the systemization: one who has the knowledge, and one who does the documentation. If you can figure out what the problem is, then you can consult an expert who has that part of the process already figured out. Utilize GoPros and video cameras, talk it out, let somebody capture it, then the process can be put into place using these tools. Over-complicating things in small business is the biggest gap that David has recognized. A minimum, viable system is the place to start, and then test it out, and see what needs to be added. Serendipity can happen when we free ourselves from our businesses. Other business opportunities open up for you once you systemize your business. Valuing opportunities for the experience over the money. Freeing people from the operations is David’s dream. The deeper story behind David’s “why”. “The Sheet” - a weekly allowance score card from childhood that taught David some important life lessons. Growing as a person when your business begins to grow. Bad habits that need to be broken. David describes the benefits of systemHUB. Complexity is the enemy of systems and systemization. Simplify as much as possible. Features actually take away from the outcome. Figure out and use the key systems that need to be in place for your business to function. Nail “simple” first! Dr. Sabrina and David talk about the upcoming Business Systems Summit! Links and Resources: https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Ready to put the systems in place for your business to be a highly profitable, Great Place to Work that can run without you? Apply for Tap the Potential’s Small Group Coaching Program: https://www.profitgift.com Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Business Systems Summit September 24th - 26th, 2019 FREE to attend! Listen Live & Take Notes! Quality, Up-to-Date Content! Premium Pass Option: Lifetime Recordings & Documentation! For More Information: https://www.TapThePotential.com/Systems Books Mentioned: How to Hire the Best by Sabrina Starling, PhD, PCC, BCC The E-Myth Revisited by Michael E. Gerber Traction: Get a Grip on Your Business

There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn’t work, the common pitfalls and missteps … and now you get to benefit from their insights. PROFIT DESIGNERS: When the podcast ends, go to https://www.facebook.com/groups/ProfitByDesign/ and COMMENT on this episode! Give a shout out to Donna, and let her know something you learned from this episode. This will get you entered into the contest, and if Donna’s episode gets more downloads than Mike’s (Episode 50), then Dr. Sabrina will do a drawing from these comments and 10 people will win either a Profit by Design T-Shirt or a Pumpkin Plan notebook. There’s also been word that Dr. Sabrina has a bigger prize in store for the contest. She will reveal that within the Profit by Design Podcast Facebook group so be sure you are entered in the contest. Share the episode with all your friends so they can listen, too! The more downloads this episode gets, the more prizes Dr. Sabrina is giving away. Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life. Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Show Highlights: There’s a secret in The Pumpkin Plan, on Page 136, but so many people miss it! It’s the “gold” of Pumpkin Planning, and it makes such a huge impact. The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful. Having support through this process is important for encouragement and to help interpret the information that you’re getting. The Wishlist interviews is the secret! Interviewing your top clients is the gold! Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking. Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat. Dr. Sabrina discloses a scary moment concerning one of the Wishlist questions she asked her clients. They were looking for direction on how to hire great people and other hiring challenges, but she had no solution for them at the time. This was her path to writing How to Hire the Best, and it completely changed the trajectory of her business. Two things that Dr. Sabrina noticed that happened with the Wishlist interviews: 1) “I don’t know how I’ll ever fulfill these dreams, wishes, and needs that the clients have.” 2) “I knew that! I do that all the time, it’s no big deal.” This is actually some of the most powerful content in the Wishlist interviews, because what those clients are talking about are your strengths, and your team’s strengths, that you are doing day in and day out. They’re a byproduct of what you do and how you do life, that your top clients are appreciating. Donna lays out the Wishlist interview process: In the Pumpkin Plan process, before doing the Wishlist interviews, we do our Top Client Assessment. List all the clients, and go through a series of questions about those clients, and figure out who the very best 20% are. The top clients are the ones you want to interview, because the information you get from your worst clients is not helpful to you. What your clients are

What’s it like to leave your business in the capable hands of others while you take a 24-hour break? What about a week’s vacation? Can you imagine being gone for 4 whole weeks? We’re going to talk to a fellow entrepreneur who shares interesting insights and surprising discoveries that evolved from simply deciding to take a 4 Week Vacation and her coaching with Tap the Potential. Our guest today, Dr. Jennie Byrne, will be discussing going on that vacation and actually having that experience, The Pumpkin Plan process, and how it has impacted her strategic decision-making. Dr. Jennie Byrne, MD, Ph.D. is a board-certified adult psychiatrist who focuses on high-quality, convenient, and innovative care for patients in the 21st century. She is the Founder and Owner of an Outpatient Psychiatry Group - Cognitive Psychiatry of Chapel Hill, PLLC. Her business focuses on seamless delivery of high-quality, convenient mental health and substance use care with outstanding customer service. Show Highlights: While working toward the 4 Week Vacation, the biggest issue Dr. Jennie encountered in the planning stage was deciding on, arranging, and documenting the procedure for the person who would be monitoring the monthly billing cycle and paying the bills. While away, Dr. Jennie planned to take this work back upon her return to work. On further consideration, she had an “A-ha!” moment and realized that accounting was a psychologically burdensome task and that leaving it in the hands of someone else took a load of mental energy off of her, that she wasn’t even aware had been there in the first place. Another obstacle that Dr. Jennie encountered in preparation for her vacation, was with her patients. She needed to know if they would be okay without her for four weeks. Overall, she found that her patients were concerned for her and supportive. Dr. Sabrina shares some preparation tips: Set the expectation that you will be gone and when. Have multiple team members involved in service delivery. Team members stepped into different roles during the time that Dr. Jennie was away from work, and this allowed for more definition of roles when she returned. “Clarity” is the word Dr. Jennie chooses to describe another epiphany. This was the first opportunity in a long time for her to examine such issues as what it was she wanted, re-defining goals, where was the business going, where was she in her personal life, what does she really want and what are the distractions that are pulling her away from that. This new-found clarity made her feel uncomfortable! Dr. Sabrina strongly encourages listeners who are doing the 4 Week Vacation or who are in that situation where you have the opportunity, to step back, persist and be in that discomfort. Don’t distract yourself and pull away from it; there is good on the other side! Dr. Sabrina divulges her personal experience with her 6-week vacation. Dr. Jennie shares other takeaways from her vacation, including her discoveries about her way of “being” in the world and understanding her value. What Dr. Jennie is now working toward is the day to day operations running without her, and the monthly operations, as well. She discovered that her being in the business so much was paradoxically hindering it. Dr. Sabrina discusses Mike Michalowicz’s next book, Fix This Next, “Maslow’s Hierarchy of Needs”, and how she sees it applying to Dr. Jennie’s experience. Predictive Key Performance Indicators (KPIs) versus historical KPIs and the importance of having action steps. The importance of understanding how your top patients (or clients) view your business. Identifying core values and how they apply to your clientele. The snow-ball effect of attracting the patients or clientele that share the same core values: stacking the deck for their success by clarifying who is most likely to be successful with you in the way that you run your practice, being more intent on attracting those folks to the business, and once they’re in, they have a better chance of succeeding with you, and getting better results. They tend to get better faster because they are effectively utilizing your service. When you get good results with your clients, word gets out and feeds that word of mouth. Dr. Sabrina recalls the recent interview with Wayne Mullins (Episode 51), concerning “Building a High-Performance Culture”, on how he finds that A-players who do well on his team have a characteristic in common. That characteristic is having leadership experience, whether it’s in a school activity or a leadership role out in the community. Dr. Sabrina illustrates how this discernment aligns with identifying your ideal clients and The Pumpkin Plan process. Don’t discount the importance of environment and space with respect to how your clients experience your business. Don’t discount the importance of the way that your administrative staff cares for your clients. Dr. Jennie endorses the Tap the Potential Program and prepares prospective clients that ther

What are the ingredients for a high performance culture? Vision, mission, and values...Holding yourself accountable to the same standards of performance as those around us...Differentiating between your normal, and someone else’s...We cover all this, and more, as Wayne Mullins joins Dr. Sabrina and Mike to discuss “Building a High Performance Culture”. As someone who tends to dislike structure, Wayne now finds it liberating as it allows him the headspace to be more creative and effective. There’s a ton of wisdom to be heard in this podcast, you don’t want to miss any of it! You will probably want to listen to it a few times! Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients. He has been called “the guru’s guru,” as he is regularly called upon for advice from Inc. 500 CEO’s, New York Times Best Selling Authors, to Silicon Valley startups. However, his passion is helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and having more freedom than they previously believed possible. He has worked hands-on with clients in over 100 different industries, and from every corner of the globe. Ugly Mug Marketing, which Wayne founded 10 years ago, has won the praises of some of the leading influencers in the business world, such as, Neil Patel (Founder of QuickSprout & Kissmetrics), Chris Voss (New York Times Best Selling Author of Never Split the Difference), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Show Highlights: Wayne explains the concept of “context switching”, a concept from Todd Herman, who teaches a program called The 90 Day Year. Context switching is when you’re working on a project to be completed within a specified block of time, but something else comes up that needs to be addressed. So you switch over to that, and when that fire is put out, you jump back over to the project. After a period of time, you realize that you haven’t accomplished anything because you’ve spent so much time jumping back and forth. In the middle of the switch, there’s another concept called “Attention Residue”, as explained by author, Cal Newport in Deep Work. Attention residue is the lag between jumping from working on the first project to jumping into working on the urgent situation. Attention residue takes time, energy, and effort between working on those two contexts, and is detrimental to productivity. Vision, mission, and values: if you don’t prioritize and make time, energy, and effort for these, then it directly impacts and influences the culture that you create. Vision: where you’re going, and where you want to end up at some point in the future. Looking 3 years into the future helps you set the destination of where you want to get to. Mission: the plan of action. What are we going to do to bring that vision to life? That’s what drives and motivates us. Values: core principles, the things that we believe in and that will stand as guideposts along our path, to ensure that in the pursuit of our vision, we aren’t losing our way. We’re staying true to the course that we have set out. Feeling like you have to go back to the basics, back to square one, is one of the biggest frustrations of the entrepreneur. Very early on, Wayne had the pleasure of coming into contact with Ari Weinzweig, Entrepreneur and Co-founder of Zingerman’s Deli. In a personal conversation, Ari divulged that he considered himself the “CRO” of his company. When asked what that meant, he explained it as “Chief Reminding Officer”, as he considered it his responsibility to constantly remind his leadership and his team about where they were going, why they were going there, and why it was important. Dr. Sabrina explains that not only do they have Immutable Laws at Tap The Potential, they also have General Operating Principles, as inspired by Josh Fonger, of Work the System. Wayne discusses the Enneagram of Personality profile and the nine different personality traits, as discussed on the Andy Stanley Leadership Podcast. The nine different personality traits are nine NORMALS. Wayne was struck by how what’s normal for him is not necessarily normal for someone else on his team. The difference between intentions and actions, as Wayne heard on another episode of Andy Stanley’s Leadership Podcast, is that we judge ourselves based on our intentions. We judge others around us based on their actions. Where we might give ourselves a pass because we intended to do something but didn’t, we judge others based on they didn’t get it done today, and why didn’t they get it done today. Wayne shares an unsettling story about Dan Kennedy, and the impact it had on him to do what he says he’s going to do, and when he says he’s going to do it. The actions that we take ever

Mike Michalowicz joins Dr. Sabrina on this episode to discuss the surprising secrets of successful entrepreneurs. HINT: “work harder” is not among them. Dr. Sabrina and Mike give you an inside peek into their own processes while discussing the popular Breakthroughs on the Bayou Retreats they co-host each year at Dr. Sabrina’s home, The Entrepreneurs Retreat Center. Listen in as Dr. Sabrina and Mike dish on the atmosphere of the Breakthroughs on the Bayou Retreat, what they appreciate most about their participants, what Dr. Sabrina won’t do, and how they’ve listened to and implemented improvement feedback from retreat participants over the years, Mike’s upcoming book, Fix This Next, and so much more! “The 4 Week Vacation” has been the theme for the past 2 years, and the upcoming retreat in March of 2020 will be “The 4 Week Vacation Legacy Retreat”. Mike Michalowicz is the entrepreneur behind three multi- million dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal, and regularly travels the globe as an entrepreneurial advocate. Mike is an active partner in multiple companies, including an American manufacturer, a business growth consultancy, an augmented reality tech firm, and a certification organization for accountants, bookkeepers and business coaches. Show Highlights: Breakthroughs on the Bayou has a unique retreat structure - a diverse group of people with diverse perspectives - in a unique setting. Mike discusses his newest book, Fix This Next. If we can identify the impactful issue, the game-changer of the moment, that will move our business forward, and the next challenge will present itself. Fix This Next teaches a method to not rely exclusively on instinct, but a way to check our instinct and see if it’s congruent with the logic that the business is presenting. It is based on Maslow’s hierarchy of needs, and our base level needs, eventually elevating to higher-level needs. Retreat participants are invested in one another’s success. Dr. Sabrina shares a compelling example. Retreat participants don’t typically have prior social connections, rather they have business connections and a drive to support each other. This tends to alleviate the competitiveness one would find in a social network. That being said, participants do form friendships and it’s not unusual to learn that they are visiting fellow participants and the respective businesses during vacation time. Mike shares with us “The Corn Story”. It is a lesson in sharing the best with who surrounds you. The reason why retreat alumni return year after year. Why bringing autonomy to the business is the goal. Discovering the one impactful thing that is going to be the game-changer for your business. Links and Resources: SPECIAL OFFER: To apply to participate in the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat, go to www.4WeekVacation.com Mention “Mike sent me” to save $3000 on your Retreat registration! https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Apply for Tap the Potential’s Small Group Coaching Program: https://www.profitgift.com Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Special Course: Starts September 5, 2019 - Only 15 Spots Left!! Sir Steven Wilkinson - Entrepreneur to Investor: How to Calculate Your Stock Price 11:00 AM – 12:00 PM EDT 50% Savings - Use Code: TAP2019 https://www.tapthepotential.com/investor Mike and his books can be found here: https://mikemichalowicz.com Books Mentioned by Mike: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, by Gary Keller Essentialism, by Greg McKeownMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Do you have a coaching culture in your business? If not, would you like to find out how to develop one? Today, we bring you a conversation with Lisa Kramer, Dr. Sabrina's very first coach. Lisa recently came on board at Tap the Potential, to facilitate the Leadership Mastermind Program. Lisa has a free-spirited personality. She's an out-of-the-box thinker, she sees things differently, and she is a master of creating coaching cultures in businesses. In the Leadership Mastermind, she supports the business owners and team leaders who have taken the Coach Approach at Tap the Potential, and she assists them in using what they have learned to create strong coaching cultures in their businesses. Tune in today, to find out more. Lisa Kramer is the founder and president of Leading with Intention. Since transitioning to full time coaching in 2002, Lisa has successfully coached business leaders and managers, and she has served as a mentor-coach and coach trainer for hundreds of coaches worldwide. Lisa is an intuitive listener who combines gentle directness and powerful questions that generate new insight and growth. Her passion for coaching emerged from a successful career in clinical social work and social work education. Lisa is currently on the faculty of the University of Texas at Dallas Master’s Program in Organizational Behavior and Executive Coaching where she teaches, supervises and assesses both internal and external coaches. She also serves as a leadership coach for MBA students at the Wharton School of the University of Pennsylvania. Lisa received her master’s degree in social work from the University of Pennsylvania and her coaching certification from the Coaches Training Institute. She is also a certified Kripalu yoga instructor, an avid cyclist, and she loves all kinds of dancing. Lisa is the Facilitator of Tap the Potential’s Leadership Mastermind https://www.tapthepotential.com/leadership-mastermind/ Show Highlights: Dr. Sabrina explains why she chose to hire Lisa as her mentor-coach sixteen years ago. Lisa combines coaching skills and powerful questioning with the mindset of curiosity as a way of life. How Lisa got into coaching. Lisa created the Coach Approach Program. Lisa and Dr. Sabrina co-taught the course with Dr. Sabrina’s clients and from that, Dr. Sabrina adapted the program for small business owners and their leadership teams. Lisa explains what a Coach Approach is, and what it means to have a coaching culture in the workplace. Lisa's experience of the difference between a coaching culture and a typical business environment. Learning to speak up in a way that the other person can hear it. Sharing observations, rather than putting a judgment onto something, happens within a coaching culture. The way that feedback is given within a coaching culture. Putting heads and hearts together to come up with the most effective solution. What the Choice Map™ illustrates for us and how it works. Coaching the uncoachable. The difference between a gossip and a conversation to help a person get clear about what's going to help them move forward. Steering clear of taking on problems that aren't yours to solve. Why the listener needs to have compassionate detachment. Why coaches need coaches. Lisa talks about the value of having supportive retreats and monthly meetings with friends. Lisa talks about intuition. She explains how we can learn to access our intuition. The incredible benefits of meditation. Some ways to work past your fears. Learning to manage your self-care. Being intentional in designing a lifestyle and career that supports you. It can be hard to ask for help sometimes, but it's worthwhile when we do. Links and Resources: Tap the Potential Coach Approach Program: www.TapThePotential.com/Coach-Approach Tap the Potential Leadership Mastermind Program: https://www.tapthepotential.com/leadership-mastermind/ The Choice Map™ - https://inquiryinstitute.com/CM.pdf Connect with Lisa: www.LeadingWithIntention.com https://www.facebook.com/leadingwithintention/ https://www.linkedin.com/in/lisagkramer/ Book mentioned: The Coaching Habit by Michael Bungay Stanier Entrepreneur As Investor- How To Calculate Your Stock Price is being offered by Sir Stephen Wilkinson. The course starts on September 5th and there are only 15 spots available. Sir Stephen is offering special savings for you, the Profit by Designers. You can get into the course with 50% savings by using the code TAP2019. To access the course and learn about the details, go to www.tapthepotential.com/investor Apply for the Small Group Coaching Program at Tap the Potential by going to www.profitgift.com Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

From $140,000 in debt to living debt-free, and enjoying freedom. This is Vincent’s story. Vincent Pugliese was an award-winning photographer who believed the idea that if we work hard, we will be successful. It took a painful lesson to push him towards independence from his employer, and that’s a decision that forever changed the course of his life. As Dr. Sabrina interviews Vincent, he walks us through the difficult times and enlightens us about the curiosity we need to have to ask the powerful questions that can alter the course of our lives. There’s a big difference between those who do and those who don’t. Listen in to find out his meaning of, “If we can’t join them, we’ll beat them!’, how Vincent decided to go into business for himself, and how time freedom can lead to making even more money. Vincent Pugliese is the owner and founder of Total Life Freedom, an exclusive, intimate mastermind of generous entrepreneurs and freelancers building a life of money, time and location freedom. Vincent’s book, Freelance to Freedom, was published in 2018. Vincent is the host of the podcast, Total Life Freedom. He also does keynote speaking and live 1-Day Masterminds throughout the United States. Vincent and his wife Elizabeth homeschool their three sons, often traveling for months at a time to explore, learn and connect. Show Highlights: Determining your freedoms: money, time, location? Be curious enough to ask questions. Brainstorming questions can be more powerful than brainstorming solutions. Once you start looking around, you will find opportunities that you can make work. The importance of building a network and surrounding yourself with people who have similar mindsets. The unrealistic pressure to know what you want to do with your life as an 18-year old. “It’s just the way it is” is a red flag and needs to be questioned. Gaining momentum and continuing on the path to success. The 5 Stages in Freelance to Freedom Escaping The Seeds of Discontent Building Your Side Business & Making It Profitable Optimizing Your Time A Life of Freedom Success Brings Success & Helping Others Learn Success Links and Resources: https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Apply for Tap the Potential’s Small Group Coaching Program: https://www.profitgift.com Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Special Course: Starts September 5, 2019 - Only 15 Spots Left!! Sir Steven Wilkinson - Entrepreneur to Investor: How to Calculate Your Stock Price 11:00 AM – 12:00 PM EDT 50% Savings - Use Code: TAP2019 https://www.tapthepotential.com/investor Connect with Vincent Website - https://www.totallifefreedom.com FREE!!! Audio Version of Vincent’s Book, Freelance to Freedom https://totallifefreedom.com/f2fbook Check out his podcast! http://totallifefreedom.com/blogMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

What does integrity mean to you? Why is integrity important? And how do your business systems and your team members support the integrity of your business? These are some important considerations that determine the success of our businesses. Today Dr. Sabrina interviews Andre Ong. Integrity is key to building trust in today’s business environment. While many of us entrepreneurs are mindful of our own integrity, we may not be paying enough attention to the important role our systems and team members have in supporting the integrity of our company. Gaps in our systems can inadvertently undermine our company’s integrity with our top clients and customers. Andre is a huge advocate for sharing The Pumpkin Plan and Profit First with entrepreneurs. Dr. Sabrina asks Andre to reflect on what he’d have done differently if he’d been introduced to these two books early on as an entrepreneur. Andre shares some hard-hitting school of hard knocks lessons from his experience. Andre and Sabrina also discuss what it's like to partner with your spouse in running your business, and what Andre has learned that enables his wife and him to work together successfully. Tune in now, to hear Andre's words of wisdom. Andre Ong is a serial entrepreneur with no hope of breaking the habit. He and his wife, Angela, have worked together since 2001 when he offered to help her pass her Real Estate exam because he needed an angle to date her. They were married in 2002. Having both been previously married, Andre now has four children, technically step-children, but he's not a very technical sort of guy. He also has seven grandchildren, ranging in age from four months to thirteen years. Past endeavors include managing foreclosures, managing and supervising maintenance for rental property, and working with real estate investors (which is sort of like being an agent with Men in Black). He was a military chaplain while working into financial services, where he currently focuses his energy, but because of compliance, we can’t say much more than that. He and Angela also founded a non-profit to work with Service members and autistic children (they have an autistic grandson) along with Diverse Management Solutions, a company that allows them to provide services and wisdom to other entrepreneurs. He and Angela have fully gutted and renovated 3 homes. The first one was renovated while they slept in a tent on the deck for a few months. He’s also a horseman and has incorporated equine assisted learning as part of his work with Service members. Oh, and he has 2 masters degrees. So he’s a nerd, too. He brings together a scholarly nature (inherited from his father, a nuclear and chemical engineer) with his experience in the trades and business to the people he assists today. Show Highlights: Andre is a huge fan of Profit First and Pumpkin Plan and he gives these books out at every opportunity, to help other entrepreneurs. Andre gives some tips for making a husband and wife team work well. Andre defines integrity. The fine line between personal and professional integrity is becoming blurred in our culture, especially with how much social media can impact a person's employment. Being mindful of the way that your personal life impacts your business. Andre shares some thoughts about how our business systems and processes demonstrate integrity. The image that you portray from the beginning to the end in your business, and even the words that you choose, have to be consistent. Trust is the foundation of what we're trying to get to in our business. And consistency builds trust. Being mindful of your clients' low points and pulling them through. Dr. Sabrina shares some powerful questions from the book Never Lose A Customer Again, by Joey Coleman. Using an action plan, and regular check-ins, to keep your goals in sight. Andre talks about the process of developing your process. The difference between the official truth and ground truth. Why you should 're-onboard', or start over, with your current clients every two years. The importance of developing your own character, and that of your employees. Coaches also need coaching. Dr. Sabrina explains her concept of 'Veggies First'. Holding people able, rather than accountable. Andre talks about his non-profit, and equine-assisted learning. Andre discusses his other non-profit company, Diverse Management Solutions, which provides services and wisdom to other entrepreneurs. What Andre would have done differently, had he known about Profit First and Pumpkin Planning when he first started his business. Links and resources: You can find Andre on LinkedIn www.linkedin.com/in/andreong Books: Never Lose A Customer Again by Joey Coleman Fierce Conversations by Susan Scott Fierce Leadership by Susan Scott The Pumpkin Plan by Mike Michalowicz Profit First by Mike MichalowiczMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours

What’s your EQ? What impact is your emotional intelligence having on your team? your strategic planning? your sales? and your closest relationships? Dr. Sabrina interviews Anne Beaulieu, an Emotional Intelligence Coach and author of The EQ Blueprint for Closing Sales. Anne and Dr. Sabrina dive deep into vulnerability, what success really is, and about the impact of chasing money, success, and perfectionism in our lives. Anne Beaulieu holds a Master’s Degree in Economics and is a Chartered Financial Analyst. She was previously a Finance Economist for Treasury & Debt, Province of New Brunswick. At Spectrum, Anne worked directly with brokers, covering the sales territories of the Province of Quebec and the four Maritime Provinces. By the age of 26, Anne was the youngest Assistant Vice-President, Client Servicing, at TAL’s Investment Management Funds, a company with over 22 billion dollars under management at the time. Anne has gone on to become an internationally accredited Emotional Intelligence coach who coaches in English, French, and Chinese Mandarin. She is internationally accredited with The Coach Training Academy, Certified Coaches Alliance, International Coach Federation, and the Authentic Speaker Academy for Leadership. She delivers self-awareness tools, skills, and techniques that empower us to claim our inner voice and fully take charge of our lives, both in business and personal. She is the author of The Emotionally Intelligent Way© book series and has written 28 books to date. Show Highlights: How Anne went from a career in finance into coaching and emotional intelligence. Anne explains what emotional intelligence means. Examining your emotional patterns to see if they work for you. Defining the kind of success that you have been living. You have to feel your success. Our external reality is a metaphor for what's going on within. We each have our own definition of success. What's yours? How Anne helps her clients hone in on their definition of success. We must feel our truth to change it. But many of us are scared of feeling. It's the internal that determines the external. Anne explains why organizations can fail to follow their strategic plans. Knowing your core values helps your accountability. Tolerance is the worst thing you can do for your business. What happens to a business when the strategic plan goes out the window. An emotionally intelligent salesperson understands the needs of the customer. Why asking "Can I help you?" kills sales. Looking for the feeling that the customer is looking to experience because we buy things for the feeling that they are going to give us. Anne gives some tools to help us stay present with a prospect's feelings. Vulnerability is powerful. It helps us feel connected. It's about us having an intimate relationship with ourselves. The most important question that you could ever ask anyone. Real courage is doing what is needed. Anne talks about the books she's written and discusses her next project. Go to Anne's website and spin the wheel. You will get a free book! Link to Anne's website: www.walkinginside.com Anne's social media channels: LinkedIn: https://www.linkedin.com/in/anne-beaulieu-eq/ Facebook page: https://www.facebook.com/walkinginsidecoaching/ Twitter: @AnneBeaulieuEQ Instagram: @theeiwayseries Walking Inside Resources Inc. www.walkinginside.com 1-778-888-4507 For easy booking: https://www.calendly.com/annebeaulieu Gift: Spin the wheel at www.walkinginside.com and get a free ebook.Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Would you like to be more effective with your marketing? Dr. Sabrina interviews David Hawke, about affluent marketing for contractors. If you're not a contractor, use this as an opportunity to do some cross-industry learning, using what Pumpkin Planners call the “Leapfrog Technique.” This means that you take something that is working for someone in another industry and utilize it in your own industry to really stand out. In today's episode, David and Dr. Sabrina talk about marketing strategy, and the subtle things that can be done, with digital marketing, in particular, to help you to stand out, and bring in a lot more of the right kind business for yourself. Those of you who are Pumpkin Planners will find some surprising ways to use Pumpkin Planning to make your marketing more effective as Dr. Sabrina shares some advanced strategy from the Pumpkin Plan. Tune in now, to find out more. David Hawke is the founder of Affluent Contractor, a marketing firm specializing in placing your message in front of the right prospect when they are actively looking to hire a contractor. Also providing social media solutions and powerful website design and hosting platforms for contractors, he can quickly and proactively get the necessary touch-points needed to get your prospects attention and into the sales process. He started a successful remodeling company in 2000, was a member of the Home Builders Association and served as chairman of his Remodelers Council as well as President of his local Chamber of Commerce council. He has been the key speaker at numerous Small Business Association and Chamber of Commerce seminars, as well as an instructor at Chattanooga State Community College on topics ranging from digital marketing best practices and website development to social media strategies with Facebook, Twitter, Linkedin, Pinterest and more. Show Highlights: Word-of-mouth advertising really works, however, it is uncontrollable. Social media marketing works a lot like word-of-mouth, only you get to control what people are saying. David talks about his background and his experience in the contracting industry. David shares expensive marketing mistakes he made early on. David explains what digital marketing is. The touch-points that, if hit, will bring a prospect into your sales process, and help you move forward. David explains why he likes using Facebook for advertising. The pitfalls to the DIY approach to digital marketing. The kind of marketing conversations you can have on Facebook. Why video advertising is the biggest thing going right now for contractors. Engaging people by asking their opinion about your ad. Why contractors need to have websites. Why it's really difficult to get traction on Facebook without advertising. Retargeting people who visit your website. Some key elements that contractors need to have on their website. Using chatbots to your best advantage. Automation is everything. Reviews are huge. How to handle negative reviews. Following up is vital. Some out-of-the-box strategies for following up. Retargeting is the biggest opportunity for contractors that is being missed in the marketplace. Creating an integrated, comprehensive marketing strategy. David has a gift for you. He is offering you his Contractors Social Media Marketing Process Flowchart. David talks about his Podcast, The Remodeling Business Blueprint. Links and Resources: David's websites: AffluentContractor.com ScientificRemodelingSystem.com RemodelingBusinessBlueprint.com David on social media: https://www.facebook.com/remodelingbusinessblueprint/ https://www.facebook.com/thedavidhawke/ https://www.linkedin.com/in/dhawke/ David's Podcast: The Remodeling Business Blueprint.Com www.remodelingbusinessblueprint.com The Contractors Social Media Marketing Process Flowchart: www.affluentcontractor.com/ttp Or http://affluentcontractor.com/tap-the-potential Books Mentioned: The Pumpkin Plan by Mike Michalowicz Apply for Tap the Potential’s Small Group Coaching Program at www.ProfitGift.com Learn more about Tap the Potential at www.TapThePotential.com David Soules Interview on Profit by DesignMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Do have dysfunction in your business? Are there things in your business that just aren't running smoothly, or in the way they should? If so, today's show might just blow your mind because Mike and Dr. Sabrina are talking systems with Josh Fonger, of Work the System. Mindset is crucial for business owners and entrepreneurs. In today's episode, Josh dispels many of the limiting beliefs that entrepreneurs have about systems. He also explains the concept that dysfunction in business is gold. Tune in now, to find out more. Plus...Dr. Sabrina is about to take a 6-week vacation. In today’s episode, she shares what she has done in the 6 weeks leading up to her vacation that is making things run more smoothly at Tap the Potential. Josh Fonger is a Business Performance Architect and the co-founder of Work The System (WTS). As an international business consultant, coach, and speaker, he has had the unique experience of personally helping thousands of businesses grow systematically, using the WTS method. In a nutshell, he helps entrepreneurs make more and work less, using systems. Listen in today, to hear what Josh has to say about turning your business into a serene, peaceful, money-making machine. Show Highlights: Josh digs into what the concept that dysfunction is gold really means. Removing the emotional ties and learning to see the business as a separate entity. If you separate yourself from your business it becomes easier to analyze it from an outside and slightly elevated viewpoint. Finger-pointing and blaming in a business is a symptom of systems that need attention. Signs that you need a break from your business. Aligning priorities and the necessary time frame for implementing systems changes in their businesses. The kind of mistakes that people tend to make when they start having cash-flow problems. Transformation takes time. What it takes to make a new system stick. Creating a serene, peaceful, money-making machine, rather than creating chaos. It takes great leadership to implement change. How procedures evolve over time. Understanding your specific area of innovation for your business and using this awareness to guide the detail of your procedures. Josh recommends some places for documenting systems procedures for small businesses, based on the size of your business. Why simple is better - getting past perfectionism. Josh gives some tips for business owners who are faced with some resistance from their employees towards new systems. Allowing different departments in your business to have different directives. A great way of dealing with employees who are consistently going against the company's principles. Creating a culture around your business strategies. Josh explains how systems in your personal life play into self-care. Resources: Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com To find out more about the things that Josh has spoken about, or about Sam Carpenter's story, you can download a free copy of Work the System by Sam Carpenter from www.workthesystem.com Books mentioned: The Pumpkin Plan by Mike Michalowicz Work the System by Sam CarpenterMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

It can be easy to take business personally, but it’s vital to learn to separate the two. Today Dr. Sabrina, Mike and Erin Longmoon discuss the importance of self-reflection when dealing with employees and hiring. Mike offers his own experiences with hiring. Dr. Sabrina and Erin observe patterns of behavior and emotional reactions in entrepreneurs that look very similar to symptoms of post-traumatic stress disorder. The term “Hiring PTSD” is one to which many entrepreneurs immediately relate. More often than not, we tend to act on past experiences, hurts, and can struggle with the disappointment that past employees have brought. As an employer, the emotional experience can be a lot to carry. This episode shares strategies to help you cope with those experiences and use them to set up your team for success. To learn more about how you can avoid taking things personally and create an effective hiring process, tune into this episode of Profit by Design. This week’s guest, Erin Longmoon, is the Chief Idea Officer and Overseer of the Realm for Zephyr Recruiting. Her job includes recruiting employers for small businesses in which she uses extensive insight and systems she has developed to help ensure a positive hiring experience. Erin is in tune with maintaining the company culture and integrating individuals in which match that vision. If you’re looking for someone who can solve your hiring challenges, Erin is the perfect match to help you find your perfect match! Show Highlights: Mike explains the necessity of learning to manage your employees and the emotional toll it can have on your business. The growing process of separating your ego from the business. Being a support system for your employees and trying to look at problems from a different perspective. Prioritizing effectiveness. Finding new hiring processes and evaluating what you can do differently. Mike explains how he created a proactive hiring process and the importance of constantly reiterating expectations. Childhood and past experiences impact the way we interact with employees and can set unrealistic expectations. Erin and Dr. Sabrina discuss setting up a foundation of safety in order to create a space for employees and the employer to become a valuable team member. Creating a team that can progress with a projection of longevity. Paying attention to past events that influence and dictate how you hire and move forward with your business. As a business owner, it may be efficient to have someone qualified sort through applications for you to ensure a better hiring experience. Erin shares the most important factors to look for when considering hiring a recruiter. It’s important to take little successes with you to create a cycle of success. Dr. Sabrina discusses how to turn employee downfalls into a teachable moment instead of making it an overall negative experience. Employers should create a system and ask intentional questions to help identify things within people before hiring them. Business owners have a connection with the business that no employee will ever have, but that’s why having employees who have broader views to help make decisions can be helpful. Mike shares how working with Dr. Sabrina changed his perspective on hiring and how Dr. Sabrina helped him to create a better onboarding and system to support team members throughout their employment with him. It can be difficult to shift things on your own, which is why you should reach out to different resources and people for advice. Dr. Sabrina summarizes the support available from Tap the Potential for business owners to hire and grow a team of A-Players, including the How to Hire the Best free Masterclass, How to Hire the Best Course, Small Group Coaching at Tap the Potential, Leadership Bootcamp for team members and Coach Approach for business owners and team members. Dr. Sabrina shares how Erin and Zephyr Recruiting make recruiting and hiring much easier for business owners and how their process results in a better cultural fit. Resources: Tap the Potential Resources to support entrepreneurs in creating a highly profitable, Great Place to Work: www.howtohirethebest.com is Dr. Sabrina’s free Masterclass Access Dr. Sabrina’s FULL COURSE to Hire the Best https://www.tapthepotential.com/JOIN/ Tap the Potential Small Group Coaching: https://www.tapthepotential.com/services/ Leadership Bootcamp for Team Members: https://www.tapthepotential.com/leadership/ Coach Approach for Team Members and Business Owners: https://www.tapthepotential.com/coach-approach/ Go to http://www.zephyrrecruiting.com and click on the free gifts for Profit by Designs listeners. This includes the 5 Secrets That This is THE One … to hire, that is.” Previous Profit by Design Podcast Episodes Referenced: Recruiting the Perfect A-Player for Your Small Business with Erin Longmoon. www.ProfitByDesignPodcast.com/29 Profit by Design Facebook group Would you like to join a community of entrepreneurs setting our businesses up to

Just a few years ago, Dr. Nancy Trimboli endured extreme levels of stress as she managed her bustling chiropractic practice across two locations and 40 employees. She knew she needed a change. She was disheartened when an industry coach told her he would not work with her because she was seeking to expand and contract at the same time. Through a series of connections, Dr. Nancy found Dr. Sabrina and they have been working together to transform Dr. Nancy’s business over the last 2 years. On today’s episode, Dr. Nancy and Dr. Sabrina dig into the transformation Dr. Nancy has made in her practice that have allowed her to expand her profit, impact and peace of mind. Dr. Nancy is a 4 Week Vacation™ Trailblazer and Breakthroughs on the Bayou Retreat Alumni. She shares the unexpected turn of events that almost derailed her 4 Week Vacation and how the 4 Week Vacation allowed her to restructure her time to focus on writing her book. Today, Dr. Nancy Trimboli shares her journey as a chiropractic entrepreneur along with different practices you can implement into your life to improve your overall health. Dr. Nancy Trimboli is a health expert and chiropractor with over 25 years of experience. She has taken the lessons she learned from her Father, an Episcopalian priest, and from earning a black belt in Taekwondo and used them as the foundation for the hard work and dedication implemented in her business. Throughout her practice, Dr. Nancy has created a multi-location, multi-doctor business with over 40 employees who work with up to 150 people per day. This has allowed Dr. Nancy to master the art of taking complex health issues and breaking them down for others in a concise and comprehensive way. She shares this knowledge through platforms such as her Youtube channel (which currently has over 100 videos to better your functionality), Facebook live videos, and her new book. Her upcoming book, Stealth Health, takes a unique perspective on understanding health and how you can ask better questions to improve your own health. Show Highlights: Dr. Nancy’s chiropractic business a few years ago had many stressful factors. She explains how she relieved that stress and found A-Player employees with Dr. Sabrina’s coaching and using Dr. Sabrina’s How to Hire the Best Strategies. The financial glitch that made Dr. Nancy realize she needed to make a shift. The emotional impact that running a business had on Dr. Nancy and how she found the right business coach. Dr. Nancy explains how she created a movement outside of her brick and mortar practice to reach more people. The practices Dr. Nancy started to implement into her business began to reshape her business. She explains what her first steps were and how her vision came into fruition. Dr. Nancy shares the importance of creating a vision and finding employees that live that vision. Dr. Nancy explains why downsizing isn’t always a negative thing and the aspects of her business that expanded from her downsizing. The target audience for Dr. Nancy’s new book and how you can use her book to navigate your health. The importance of taking time for yourself and recognizing how little time it takes. Incorporating essential oils and the different methods to use them. Dr. Nancy explains trigger point therapy and the benefits that come from it. Dr. Nancy shares her tips for staying healthy while you fly. Making good choices to create a world where people can be healthy and fulfill their dreams without pharmaceuticals. The journey of working with an editor to write Stealth Health and the inspiration behind the book. How illness created opportunities for Dr. Nancy. Using illness as an inspiration and motivation. Helping people take positive steps in the direction of overall health. Resources: Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com For the month of June only, we are offering you a special savings. All you have to do is to say, “I want a vacation!” when you submit your application and you will get into the retreat for $5997. If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Randall's website: https://scientificremodelingsystem.com/ If you join up, he will give you a free 30-minute consultation. To Contact Dr. Nancy Trimboli: Youtube: Dr. Nancy Trimboli Go to https://www.drnancy.health and put in your email address for the 5 Minute Fixes to Destress https://www.facebook.com/trimbolichiropractic/Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim

Dr. Sabrina interviews Sir Steven Wilkinson founder of Good and Prosper, and co-founder of the Small Giants Community. Sir Steven believes there is a role that is hidden on our organizational charts, and taking a 4 Week Vacation is the first step to revealing that role. Sir Steven applies his love of poetry and literature to helping entrepreneurs become curious about the story their balance sheet is telling. He has developed a system for calculating the share price of a small business, which in turn becomes a tool the owner can use to drive the value of the business. Sir Steven concludes the interview revealing the startling distinction of small businesses outperforming their industry peers. Sir Steven Wilkinson is the VIP Speaker at the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat. On today’s episode, he gives a preview of what he will be teaching Retreat participants. Tune in now, to find out more about becoming an investor in your own business. Sir Steven Wilkinson started early to deal with corporate finance issues: he comes from a middle-class English entrepreneurial family. Through the IPO of the family business in the 60s, his investment training with Merrill Lynch and the years of work in one of the most prestigious asset managers in Germany, he has extensive knowledge of the world of high finance - both theoretically sound, as well as practically tested - appropriated. But that is only one side of the coin: due to his humanistic image of mankind and his strong value orientation, he made his interest in a good corporate governance ("servant leadership") his second passion many years ago. Steven Wilkinson co-founded the network of Small Giants companies as the only European. He has been involved with the Ashoka organization for the successful development of social enterprises for more than 15 years and gives his knowledge e.g. through lectures and blog articles. He is the moderator of the podcasts "Good & Prosper" and founder of the Internet publishing house of the same name, which prepares and makes accessible knowledge about Servant Leadership for entrepreneurs. His very rare combination of insider knowledge from the world of high finance and the passion for value-oriented corporate management of small and medium-sized companies (SMEs), coupled with a decided ability to communicate complex knowledge easily and entertainingly, gives his students and clients a new perspective on the development of your company and thus contributes to a better culture in the company and a more self-determined life and prosperity for the entrepreneur itself. Show Highlights: Sir Steven talks about the two podcast interviews that have inspired him lately. One was the Profit by Design interview with John Bates and the other was Oprah, with Elizabeth Gilbert. There are very few people who know precisely what their passion is, and telling people that they have to have one when they don't is forcing them into a sense of inadequacy. How Elizabeth Gilbert has reframed her entire message around passion to one of curiosity. This resonated very deeply with Sir Steven. Sir Stephen explains his view of passion. How curiosity, as a mindset, helps business owners. Nurturing curiosity is really so important for our development. Sir Stephens curiosity is about how to help business owners fall in love with their balance sheets. Individual financial accounts are the manifestation of habits, according to Jack Stack, author of The Great Game of Business. These habits become the character traits of the businesses. Money is just energy, so the way we deal with is unique to everyone. Sir Steven's experiences led him to develop what he is most curious about now. Sir Steven reframes finances to make them make sense in each individual's context. Sir Steven talks about the magic that happens when he teaches people how to calculate a share price for their business. What Warren Buffet has to say about the value of a business. The discipline of focusing on your strategically managing your balance sheet. What the intrinsic value of a business means. Making the first step to becoming an investor in your own business. Why you have to transition out of your doing role, in order to sell your business. Sir Steven unpacks his chart, which shows us that some small businesses out-perform their industry peers by factors of seven to ten. Sir Stephen explains why small business owners really need a four-week vacation. Resources: Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass Previous episode referenced in this interview: Strapping Your Monkey Mind in to Bring Out Your Awesomeness with John K. Bates Profit by Design Podcast, Ep 32 www.ProfitByDesignPodcast.com/32 Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Ret

Welcome to our special Father's Day edition of the Profit by Design Podcast! Today, we are exploring the blend of fatherhood and entrepreneurship. Mike Ciavolino, the owner of Shore Creative, is back on the show with us. In addition to being an entrepreneur, he is the father of fourteen-year-old triplets. We will also be hearing from our very own Mike Bruno today, who is a father of three. Both are sharing life lessons and challenges they’ve experienced in their roles as fathers and entrepreneurs. Tune in now, to find out more. Mike Ciavolino provides a unique and practical perspective on marketing and advertising. As the owner of Shore Creative Group (www.shorecreativegroup.com) and having spent over 30 years in the marketing industry, Mike has focused his energies on helping clients develop brand strategies and marketing campaigns to better position themselves and win with today’s changing customers. Show Highlights: Mike Bruno and Mike Ciavolino talk about what they have been doing differently, as fathers, in the last year. Mike Ciavolino's wife, who is a nurse, set up a hospital unit in their house to cope with the needs of their three babies, who were born eight weeks early and had to be monitored. This happened just as Mike was starting to work for himself. Mike Ciavolino describes where he was in his business at the time that his children were born. Some of the lessons that have served Mike Ciavolino, as a father and as an entrepreneur. Mike Ciavolino talks about how managing the challenges in your personal life helps you to manage the challenges you face in your business. Some of the lessons that Mike Bruno has learned as a father that serve him as an entrepreneur. Mike Bruno explains how the supportive mindset and the coordination mindset, with your family, blend into your business. Getting what you want by focusing on your intention and then fitting the other pieces of the puzzle around that. Keeping things positive for the children after a divorce. The responsibility that they both feel, in their role as fathers, and how that has played into the decisions that they have made and will make, about their businesses. Some of the hard responsibilities that Mike Ciavolino faces with his children and how this drives him in his business. Mike Bruno takes his responsibility as a father really seriously. He talks about his drive to provide for his family. How Mike Bruno's daughter and Mike Ciavolino's son experience them, as fathers. As parents, we have to be careful about what we say and do because our children are watching everything. Some of the hardest things that they have experienced from being a father and a business owner. Time management can be difficult for entrepreneurs and parents. Showing up, being the best you can be, and having the biggest impact, as a parent and in your business. Mike Bruno and Mike Ciavolino share their thoughts about incorporating their kids into the work they are doing. What they hope that their children are learning from them, as entrepreneurs. Resources: Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com For the month of June only, we are offering you a special savings. All you have to do is to say, “I want a vacation!” when you submit your application and you will get into the retreat for $5997. If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Mike Ciavolino’s email: [email protected] Mike Ciavolino’s website: www.shorecreativegroup.comMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Did you know that systems will make you successful? Randall Soules is a systems guy. He has always had a profitable business and attributes this to his systems. In today's episode, he will be talking to us about the impact that systems can have on smoothing out the emotional ups and downs that clients and customers experience in dealing with our businesses. Tune in now, to find out more. Randall Soules is one of six children of missionary parents to Brazil. He had no experience with carpentry until the age of 23, after three years of trying his hand at mechanical engineering at the University of Virginia. He has always enjoyed working with his hands and mechanical engineering didn't cut it for him. He started as a laborer and worked his way through the carpentry apprenticeship program, winning the city and state apprenticeship contest and going on to the national contest in Las Vegas. He started his own company, Soules Construction, in 1978, doing anything he could to feed his wife and two boys. He quickly made a name for himself in the city of Chattanooga. In 1985, he merged with another company and started Artis and Soules, Inc. It was in this company, running at times five crews, that he created simple, effective systems to navigate the complex field of remodeling. His company moved into high-end design building remodeling, becoming the go-to company in the city. He retired at the age of 60, and now spends his time podcasting, writing, and creating content for his membership site, The Scientific Remodeling System. Show Highlights: Randall's business focuses on educating about scientific remodeling systems. He explains why that is important to him. The marvel of having all your systems in place. Randall's wife never visited a job site. She just worked with the information that Randall brought her to do the estimations. Her estimations would be correct within 5% every time. Randall used to think that helping his clients was giving them a really good price. Now he knows that helping them is charging a price where he makes a really good profit. What a 50% margin means to Randall. Randall talks about a really tough customer he had. Rough jobs are worth it when you've priced them appropriately. Randall explains why systems are everything. Randall explains how long it took to build and refine a system. Randall gives a realistic idea of what incorporating his scientific remodeling system in your business could do for your business. You have to believe in a system and try it, to make it work for you. Randall explains why, for sales, you shouldn't go to your customer's homes. They should come to you. Opportunities for women in the construction industry. The kinds of emotional ups and downs that systems could prevent or smooth out in a remodeling project. Randall explains the zero punch list. Why Randall's small business has always been profitable. Randall talks about the great trips he has taken with his family, as a result of having systems in place in his business. Randall explains how important it is to be passionate about your life and to enjoy what you do. The different topics that Randall talks about on The Remodeling Business Blueprint Po. Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Do you work really hard? And are you giving your all to support the business you're working for and wondering what's in it for you? In today's episode, we're talking about how work supports life and not the other way around. Tune in now to find out more. In today's podcast, Dr. Sabrina and Mike have a conversation with Maegan Raymond and Britney Shore, two A-Players from two very different A-Player small businesses. Both of these businesses are great places to work because the owners are dedicated to creating businesses that support life, rather than having people's lives support their businesses. Today, Maegan and Britney will be sharing their experiences in these businesses from an A-Player perspective, and they will be discussing the learning and growth that they have been through while working there. They also talk to us about the way that these businesses support a good quality of life, and how this inspires them to give their very best. Listen in today, to hear Maegan and Britney's insights about what these businesses have done for them, and how they, in turn, are giving so much back to the businesses. Maegan Raymond is the office manager of American Landscape and Lawn Science., located in a quiet corner of Connecticut. She received her associate degree in accounting in 2006 and continued her employment as a bookkeeper at a non-profit organization until 2013 when she decided that a career change was in order. With six years of experience, Megan has helped her teammates grow the company from 800 to over 2500 customers. In addition, her duties include overseeing three office staff, financial reporting, and general support for the entire company. Megan loves spending time with her wonderful husband, Rick and her three-year-old daughter, Ellison. Britney Shore is with Core Accounting Services and she graduated from Texas A&M University in 2016 with a BBA in accounting. Shortly after, her husband, three kids, and two dogs moved to Castle Rock, Colorado, where they spend most of their free time outdoors and taking day trips to the mountains. Show Highlights: Maegan and Britney share their thoughts on what makes a great place to work. Maegan and Britney talk about where they're working and how they came to be working there. How Britney got to hear about Core Accounting and Christine. The role of intuition. The difference between an opportunity and a job. Both Maegan and Britney found their jobs through networking. Maegan and Britney talk about the growth in the businesses since they've been working there. What motivates them, as team members. The confidence building is baked into the systems and the structure of how they do things. What fuels the sense of ownership for Maegan and Britney. Learning that slow is actually fast. Britney loves working with people and helping them feel good about what they're putting out. Getting pep-talks and guidance. Navigating relationships with team members in a healthy way. Personal problems tend to come into a small business. The important role that trust plays in the company Maegan works for. Lack of judgment is important for building trust. How Maegan and Britney deal with frustration at work. The growth that Maegan and Britney have seen in themselves as their companies have grown. Their initial thoughts about Leadership Bootcamp. The parts of Leadership Bootcamp that Britney has practiced using with her family. Why assumptions don't work. The most impactful thing that Maegan learned from Leadership Bootcamp. What's different about the places where Maegan and Britney are working, that inspires A-Players to work there. The importance and benefits of investing in your employees. Britney shares some words of wisdom from Brene Brown about confidence and vulnerability. Resources: Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass Dr. Sabrina’s Leadership Bootcamp Program:https://www.tapthepotential.com/leadership/ Dr. Sabrina’s Coach Approach Program: https://www.tapthepotential.com/coach-approach/ American Landscape and Lawn Science Website: https://www.lawnscience.com/ American Landscape and Lawn Science on Facebook: https://www.facebook.com/AmericanLandscapeLawnScience/ American Landscape and Lawn Science to Instagram: https://www.instagram.com/lawn.science/ Core Accounting Services Website: https://coreaccountingservices.com/ Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com A Ted talk by Shawn Achor was mentioned in this episode:https://www.ted.com/talks/shawn_achor_the_happy_secret_to_better_work?language=enMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running yo

Do you feel that you don't deserve to have fun, or to be kind to yourself because you have a business? And do you feel as if you always need to do better, and more? This is something many of us, as entrepreneurs, seem to face. We tend to think that as entrepreneurs, we have to be risk-takers, taking on risks at any cost, and working really long hours, even if it's detrimental our mental health or increases our stress levels. It really doesn't need to be that way. Mike used to feel guilty about doing anything unrelated to his business until he transitioned, and began to feel worthy. His transition has allowed him to take a couple of steps back and realize the damage he was doing to himself. Now he defines an entrepreneur as someone who strives for excellence and takes their self-development very seriously. Entreprenreurs invest in themselves and want to become better human beings and help other people. Tune in now, to hear Mike and Dr. Sabrina's conversation about changing the story of entrepreneurship and learning to feel worthy and valuable as an entrepreneur, without inflicting any damage on yourself and your relationships. Show Highlights: How do you define being an entrepreneur? Dr. Sabrina is inspired by changing the story of entrepreneurship. Dr. Sabrina wants there to be many examples of successful entrepreneurs who have wonderfully rich and fulfilling lives. Mike shares what's been coming up for him lately, and what he has been observing. Mike is still working a lot, however, he is now working in a different capacity, without any self-doubt. Losing the fear. Mike is now working at a very high level and his personal life is also at a very high level. He is present with his family. Mike has become intentionally vulnerable and he no longer feels guilty. Mike is working from his strengths and he has learned to turn negative into positive. Mike is in his zone now. He knows what he is good at. Mike explains what changed things for him, and allowed him to look at things differently. Being who you are without feeling guilty about it. Being aware of your stress levels. Dr. Sabrina explains why she decided not to commit to any projects in her accountability group. What Dr. Sabrina has had to do, in order to reclaim some of her time. Mike talks about the changes that he has implemented in his life. 'Aha' moments about your business often happen when you're away from the business, doing something that you enjoy. There are a lot of very stereotypical ideas out there about entrepreneurs. Mike suggests that you write down the things that make you a successful entrepreneur and a successful person. We often morph our feelings and our thoughts to fit the stereotypical mold of what an entrepreneur should be. The benefits of being vulnerable, opening up, and sharing your own definition of entrepreneurship. Breaking through! Resources: Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs changing the definition of entrepreneurship as we set up our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited. Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com

You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mike talk with Roger about the powerful questions we as business owners, and our teams can be asking to uncover and remove friction in our business that could be leading to thousands of dollars in lost revenue, as well as contributing to employee disengagement. So listen in now, and let Roger open your eyes to some areas in your business that may need your attention. Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then nascent computer market. Tune in today, to find out what Roger has to share about making things easier for your clients or customers. Show Highlights: Roger saw that eliminating friction was one of the easiest ways to change people's behavior. Roger discovered that friction really influenced every aspect of human behavior. And that people's performance in organizations was also driven by friction. Dr. Sabrina talks about a challenge that so many entrepreneurs tend to face. Roger explains about some of the hidden elements of friction in the online space. Companies are often oblivious to the horrible user experience that people have using their websites. Behavioral science has been a big thing in Silicon Valley for about ten years, so, there, they understand the impact of friction on the customer experience. It's not necessarily like that for the rest of the world, however. Roger talks about his concept of the tired brain. Google's credit card auto-fill function has really made things so much easier for people to purchase things. The amount of money that is wasted in abandoned in e-commerce sales carts. The way that human behavior has morphed and changed, due to technology. Learning to comply with customer preferences. Roger talks about the success that people have had with BJ Fogg's behavior model. Ways that you can use friction to change your behavior in a positive way. Ways that you, as entrepreneurs, can reduce friction with your team members and clients or customers. Being aware of where you might be creating friction and observing what customers have to do, to do business with you. Businesses need to anticipate the needs of their first-time users. Looking at what your team members and customers have to cope with. Making things easier and eliminating friction points. The value in making yourself vulnerable. The impact that removing friction has on loyalty. Roger talks about his podcast, The Brainfluence Podcast. Resources: Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Book mentioned: Digital Minimalism by Cal Newport Books by Art Markman Roger's website: www.rogerdooley.com Roger on Twitter: @rogerdooley Roger's podcast, The Brainfluence Podcast, can be found at www.rogerdooley.com Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

How are you showing up as a parent and an entrepreneur? Today, we have a special Mother's Day edition of the podcast as Dr. Sabrina and returning guest, Danielle Hayden, talk about two of their favorite topics: entrepreneurship and kids. Work ethic, relating to money, values, tough choices, curve balls thrown into life plans... Danielle and Dr. Sabrina share their experiences running successful businesses and raising kids. They agree that parenting as an entrepreneur is difficult and a lot of fun. Tune in now, to find out more! Danielle Hayden has a master's degree in accounting and financial management and she's a licensed CPA in the state of Ohio. Danielle found, at the beginning of her career, that as well as crunching numbers, she also had a passion for helping creative entrepreneurs understand their finances so that they can grow their businesses. In her free time, Danielle enjoys the outdoors with her kids and checking out local wineries and breweries. Show Highlights: Danielle talks about what it's been like for her, as a mother, running a successful business. Why Danielle wanted to start her business. Danielle's kids were quite young when she started her business and it's been fun to include them in the business as they have grown older. Danielle is really intentional about focusing on her work when she sits down at her desk. Danielle puts her phone down and really tries to be present when she's with her kids. Dr. Sabrina shares how she is with being present with her kids and keeping her business moving at the same time. Keeping boundaries in place but not being rigid with them. Danielle explains to her kids what she needs to do in order to be successful in her business. And that she's willing to go the extra mile to give her clients excellent service. Finding a way to show your kids that a business can support life, not the other way around. Why Danielle feels that, as parents who are entrepreneurs, we have a responsibility to run a more profitable business. Dr. Sabrina shares her 'aha' moment when she realized that she had to make her business more profitable. How implementing the Profit First system really helped Dr. Sabrina. How Danielle used the techniques of financial analysis in her business to make it more profitable. The turning point for Danielle, when she really knew that she needed to have a profitable business. Successfully blending two different business models can really be a challenge! Danielle talks about her Profit Planner book that is launching today. Danielle and Dr. Sabrina share what they are teaching their children about money. Teaching your kids about work ethic, how to earn money, and how to spend it wisely. Teaching kids how to balance their time and how not to overcommit. Danielle encourages her kids to debate. Training your kids to be 'A' Players. Resources: Listen to Danielle’s interview in Episode 31: Don’t Let Your Money Blocks Stop You From Making Good Decisions Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass Get Dr. Sabrina’s Profit First Starter Kit Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com To get your copy of Danielle's Profit Planner, go to www.profitplannerbookkeeping.com. Use the code Profit by Design to get 15% off. You can also go to Facebook, to Profit Planner LLC (www.facebook.com/profitplannerllc) Or to Instagram @profitplannerbookkeeping Books Mentioned: The Pumpkin Plan by Mike Michalowicz Profit First by Mike MichalowiczMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today, Dr. Sabrina and Mike bring Chad Hatfield, owner of Hatfield Builders and Remodelers in Plano, Texas, back onto the show. Chad was previously interviewed early on in the Profit by Design Podcast, in the very popular episode 4. Just before today's podcast was recorded, Chad shared some interesting insights with Dr. Sabrina. Chad’s insights got her thinking about her own business, so she anticipates that what Chad shares might resonate with you. Since attending the Breakthroughs on the Bayou 4 Week Vacation™ Retreat with Dr. Sabrina, and over the last four months, Chad is connecting the dots with certain things in his life. He is being more mindful of what he brings in the door of his business and how that affects his team. Most recently he and his team are examining how they may have inadvertently “baked” people-pleasing into their systems. Chad, Mike and Dr. Sabrina dig deep into the 'aha moments' that Chad and other business owners tend to experience and some of the things that business owners have to work on, that are outside of normal business-building tasks. Tune into today, to find out why Chad's whole life makes more sense in the last three or four months than it ever has before. The Breakthroughs 4 Week Vacation™ Retreat is a powerful experience, and the eagerness of both the participants and the presenters to be real and vulnerable is part of what makes it so special. Even after the retreat, the conversations and the support continue to happen. Show Highlights: Chad talks about some of the struggles that business owners are going through. If you walk into your business, and you're in a frantic or a stressful state, that stress spills over onto everybody else in the business. People mirror back to you what you put out. How things came full-circle for Chad. Dealing with the different aspects of ADHD. Chad set up boundaries, to prevent having to do things in the future in the same way that they were done in the past. It's empowering to let other people solve problems in your business. Chad explains what this looks like for him. Chad explains how his mindset has changed around having other people solving problems in his business. Fear caused Chad to attempt to control the people and the circumstances around him. The ways that fear can destroy you. Chad's whole life makes more sense in the last three or four months than it ever has before. Chad explains how listening to John Bates speak at the retreat really resonated with him. Getting out of the tunnel by listening to those who love you. How we've baked people-pleasing into the systems of our businesses. The implications, for Chad, of coming to terms with people-pleasing in his business. What it really means to be humble. Creating boundaries with team members. Showing your team that they really matter. Having fun and finding a win-win outcome for the whole team. Focusing on the team, and having fun has a huge impact on the culture of the business. Dr. Sabrina explains that when we change our questions, we change the results that we get. Learning to recognize fear. Stop being so hard on yourself because it starts with developing grace and empathy within yourself. Resources: Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Dr. Sabrina's 4 Week Vacation Mindset Chart John Bates is gifting our Profit Designers with a 50% savings on his Speak Like a Leader Bootcamp. Use this special link to access this powerful course: John Bates' Speak Like A Leader Bootcamp Book: Change Your Questions Change Your Life by Marilee Adams PhD Chad's website: www.hbdallas.com Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

If you had to hire 10 A-Players this year, how would you do it? Dr. Sabrina has an interesting conversation with Kieran Lynch, the VP of Lynch Power, a very successful electrical contracting company. Kieran's business has grown considerably over the last few years. They brought 10 new team members on board in the last year. In today's episode, Kieran gives us some of his insights around culture, and he explains how he hires 'A' Players when he brought on his ten new team members in the last year in the construction industry. He also has interesting perspectives on work-life balance, hiring millennials, working with a parent, and what it takes to grow a business profitably. Tune in now, to hear what Kieran has to share! Kieran Lynch has over ten years of experience in the electrical industry. He joined Lynch Power (formerly Lynch Contracting) family business part-time in 2004. First helping his father as an apprentice electrician on nights and on weekends, to becoming an integral part to the company's growth and success, as vice president. Along the way, Kieran has held positions of electrical journeyman, foreman, assistant project manager, and project manager. Kieran leads the finance, marketing, and strategic planning departments of Lynch Power, providing new-age guidance on significant decisions for the company. His broad experience, proven leadership, and hands-on approach ensures client satisfaction. Show Highlights: Kieran explains why he chose to do what he's doing. The challenge of retaining a culture when bringing on more than half of the team in the space of one year. Why keeping the team culture is so important. Dealing with breakdowns in company culture. Kieran gives us an insider's view of his company's culture. The guys in Kieran's team are friends with each other and they enjoy coming to work. Some of the fun things that Kieran does with his team. Where Kieran found the people he hired in the last year. Kieran discusses the employee incentive referral program that he has with his team. Hiring young people and training them to grow with the company. What makes an 'A' player. Keeping the team happy and engaged, and putting out good into the world. Kieran gives his perspective on millennials in the trades. How Kieran has been able to scale his business over the last year. About the Lynch Power Way. Some pointers for working with your parents. Kieran began implementing Profit First in his business about two years ago. It's really helped them stay aligned. Kieran describes his best client. The importance of having a clear vision. What Kieran's work-life balance looks like right now. Links and Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Kieran's website: www.LynchPower.com To download the Profit First Starter Kit, go to www.tapthepotential.com/profitfirst To get Dr.Sabrina's strategies for How To Hire The Best, go to www.howtohirethebest.com Check out Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com If you are interested in taking part in our 2020 Breakthroughs On The Bayou 4 Week Vacation Legacy Retreat in March 2020, you need to get your application in right now! All of the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! ***SUPER EARLY BIRD SAVINGS*** ends April 30!

Do you have an important story to share? And would you like to become more powerful and effective in the way you communicate it? In today's episode, Dr. Sabrina and Mike have a conversation with John Bates. John's superpower is helping us get out of our own way to have an impact on the world. John is very good at getting people to be real very quickly. Dr. Sabrina was privileged to work and train with him on at least three occasions over the last year and he was a big part of how she has grown in her ability to connect and communicate authentically. John was also with Dr. Sabrina at the recent Breakthroughs on the Bayou 4 Week Vacation™ Retreat, as their VIP Day Workshop Leader. Tune in to hear all the good stuff that John shares today! John Bates’ 'why' is to bring out what is awesome inside of every person, so it can live in the world and make a real difference. Based in human evolutionary biology and neurophysiology, John's principles of leadership, communication, and influence show you not only what works, but why it works, making them easy to apply to your unique style, so you can be even more effective. John trains and coaches C-level leaders at global organizations like Johnson and Johnson, NASA (including all the active astronauts), Exentia, Boston Scientific, and more. John's background is as a founder, co-founder, or very early-stage employee at internet-related start-up companies like BigWords.Com, which flamed out in the Dot Com bomb, or GoldStar.Com, which is still rocking and rolling. John would always end up with the title 'evangelist'. He has raised several hundred million dollars with his various teams in Silicon Valley and beyond, and he now shares his experiences from the school of hard knocks with his clients all over the world. Tune in for more! Show Highlights: The incredible breakthroughs that John created at the recent Breakthroughs on the Bayou 4 Week Vacation™ Retreat. John gets people to be real very quickly. It took John about a year-and-a-half to two years for John to break even. John discusses the exponential growth of his coaching business that came as he shifted his focus from making money to providing value. Why John decided to base all his training in human evolutionary biology and neurophysiology. John talks about creating your audience, something he has seen make an enormous difference for all types of people. John walks us through the steps to quiet our monkey mind so we can connect and have a powerful impact. John shares his experience with a stoic audience and how he overcame his monkey mind, giving us strategies to do the same when we are in front of any audience (from keynotes to weekly team meetings). Getting out of the tactical mindset. Non-verbal communication sets the context for everything we say. John shares some of the best advice he ever got. John shares some of his resources. John just released The Amazing Itty Bitty Guide To Being Ted-Worthy- Fifteen Essential Secrets of Successful Speaking Based In Human Neurobiology, which rapidly became an Amazon Best Seller on the day of its release. John's new book, Speak Like A Ted-Worthy Leader- Connect, Inspire, and Transform, is about to come out. Links and resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group John's website: https://executivespeakingsuccess.com/Connect with John: Facebook: https://www.facebook.com/ExecutiveSpeakingSuccess/ Twitter: https://twitter.com/johnbates LinkedIn: https://www.linkedin.com/in/johnbates/ Instagram: https://www.instagram.com/johnkbates/ YouTube: https://www.youtube.com/user/ExecSpeaking John's resources: 1) Openings and Closings PDF https://executivespeakingsuccess.com/openings-closings 2) John's book, now available from Amazon: The Amazing Itty Bitty Guide To Being Ted-Worthy- Fifteen Essential Secrets of Successful Speaking Based In Human Neurobiology 3) John is gifting our Profit Designers with a 50% savings on his Speak Like a Leader Bootcamp. Use this special link to access this powerful course: https://www.profitbydesignpodcast.com/speak-like-a-leader If you are interested in taking part in our 2020 Breakthroughs On The Bayou 4 Week Vacation Legacy Retreat in March 2020, you need to get your application in right now! All the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you will qualify for Super Early Bird Savings that is not listed on the website! Super Early Bird Savings Ends April 30, 2019. Check out Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Would you like to know if there's something that you may be doing that is sabotaging you getting good financial advice from your accountant or bookkeeper? Dr. Sabrina and Mike have a conversation with Danielle Hayden and Lindsay Derby, the owners of Kickstart Accounting, Inc. Danielle and Lindsay are all about accounting for growing a business that fits your needs. In this interview, they take a look at the ways we relate to money, and how fears that come up around money interfere with us making good decisions in our businesses. They discuss what we really need to know about how to be a good client for our accountants and bookkeepers. They also talk about business partnerships and the ingredients for good business partnerships. Listen in to find out more! Danielle Hayden has a master's degree in accounting and financial management and she's a licensed CPA in the state of Ohio. Danielle found, at the beginning of her career, that as well as crunching numbers, she also had a passion for helping creative entrepreneurs understand their finances so that they can grow their businesses. In her free time, Danielle enjoys the outdoors with her kids and checking out local wineries and breweries. Lindsay Darby graduated from Cleveland State University with an accounting degree. While completing hundreds of audits she discovered that she most enjoyed working with the owners and management teams to develop financial and reporting plans, enabling them to achieve both their short and long-term goals. When Lindsay is not working, she enjoys traveling and checking out museums from around the country. Show Highlights: What made Danielle and Lindsay decide to go into business together. What it's been like for Danielle and Lindsay to navigate their business partnership together, for the last five years. Many business owners get paralyzed by planning. Business partnerships seem to either go well or they can go sideways quickly. Learning to know what you're good at and staying in your lane is a key to a successful business partnership. Good processes are important for a successful business partnership. Danielle and Lindsay discuss the core values that each of them possesses separately, that assists their partnership as a whole. The values that Danielle and Lindsay share. How they reassure entrepreneurs. How our childhood creates a mindset around money. Practicing preventative bookkeeping and accounting can help business owners change their mindset around money. You have to understand how your business is doing throughout the year, or at a minimum on a quarterly basis. The key to being successful is in taking small steps forward. Danielle and Lindsay establish a long-term relationship with their clients, to be there with them as they grow their businesses. What Danielle and Lindsay have learned about themselves as entrepreneurs as they take their clients through their processes. Developing an appreciation for what their clients are experiencing, as they go through the process. Danielle and Lindsay talk about the financial goal-setting worksheet that they share with their clients as a tool. Small business owners need to know how much it costs for them to stay afloat every month. The importance of reviewing your goals regularly. Putting the human touch into accounting. Building trust through consistency. What makes a client get fired. What makes a business owner show up as a great client for a bookkeeper or accountant. Links: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass Access Danielle and Lindsay’s Goal Setting Worksheet at www.kickstartaccountinginc.com To get in touch with Danielle and Lindsay go to www.kickstartaccountinginc.com They are also on all social media platforms: Social Media: Instagram - @kickstartaccounting Twitter - @kickstartacct Facebook - @kickstartaccountinginc Would you like to join a community of entrepreneurs setting our businesses up to support our lives, and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Did you know that your mindset is a critical issue? And that it affects your business in several key areas? In today's episode, Dr. Sabrina and Mike have an interesting conversation with Tom Reber, the host of The Contractor Fight Podcast. They talk about mindset and the impact that it has on the pricing of services, the sales process, the way we deal with the hiring process, and how we deal with our team. Tom also talks about the value of getting outside of our own industry to make our businesses really stand out. Listen in today, to find out more! Tom runs a coaching and consulting company for contractors. Tom believes the battle we're fighting starts between the ears. Tune in to find out about toxic mindsets and what it takes to develop the kind of confidence you need to build the kind of business you want. Tom Reber is the host of The Contractor Fight Podcast which currently reaches tens of thousands of contractors all around the world, through the podcast, Tom's Youtube channel, Contractor Fight TV, social media, and private workshops. Tom is a Marine Corps veteran and he lives in Manitou Springs, Colorado. Show Highlights: Tom shares the moment that he realized that mindset was a critical issue. What you focus on and what you give importance to, is generally what you're going to get in your life. Tom talks about the foundation of what they do in The Contractor Fight. The biggest battles that Tom sees contractors fighting between their ears. You have to be confident, and your own biggest fan. Confidence is like a muscle. You have to work on intentionally building your confidence. How to grow your confidence. You become the average of the five people you hang out with. The benefits of being uncomfortable. Making the choice to make money. Tom shares about his provocative online article, How to Increase Profit In Less Than One Month. The number one area that gross profit is lost is through direct labor costs. Managing labor costs and getting employees invested in the profit of the company. Why it's worth paying the best people the most money. Why you have to have certain non-negotiables when it comes to the character of the people you employ. What is involved in a culture contract. Tom explains his Profit Path. Preparing your mindset for employing the right people. Raising your prices when things get tough in business. Tom's rather unorthodox sales process. The incredible benefits of learning to listen properly. Learning to take control with your clients. Shifting your mindset from 'that won't work' to 'how can I make this work?'. The value of journaling and affirmations. Links: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass to help you hire A-Players. www.TapThePotential.com is Dr. Sabrina’s coaching company specializing in helping business owners create highly profitable, great places to work. Tom's website: www.thecontractorfight.com To get Tom's Daily Fight tips, either text 7192993852 and use the word TIPS. Or go to www.thecontractorfight.com to join. If you are interested in taking part in our Breakthroughson The Bayou 4 Week Vacation™ Legacy Retreat in March 2020, you need to get your application in right now! If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Have you ever worked in a toxic work environment? If so, you're going to love today's guest, Erin Longmoon, of Zephyr Recruiting. Erin is on a mission to eradicate toxic workplaces. She is doing this by placing A-Players in small businesses through her unique recruiting strategies. Listen in to today's episode, to hear her conversation with Dr. Sabrina and Mike. In her previous company, Erin worked as a business consultant and coach for small businesses. She constantly encountered clients who needed support in building strong and connected dream teams, but who could not afford traditional recruiters. Erin gets very worked up about the little guy not getting what the big guy has, so she came up with a solution, and that's how Zephyr Recruiting was born. Erin is the Chief Idea Officer and Overseer of The Realm at Zephyr Recruiting. Her magical powers include empathy and the ability to read people, knowing what's underneath the facade (very valuable in the recruiting process!). Erin is also really good at solving problems and coming up with new and awesome ideas. Tune in now for solutions to your hiring challenges! Show Highlights: Erin explains how she found that her mission is to eradicate toxic workplaces. Erin's recruiting company is committed to finding the best fit for their clients. Dr. Sabrina discovered that it can take up to eight years to turn a toxic culture around. Weeding out the "B" and "C" players so that the "A" players can thrive in the environment. Toxicity in the workplace almost always begins with the business owner and can grow from the very best intentions. It's very challenging to place great people in places that are not great to work in. Erin talks about her transition from business coaching and consulting to recruiting. How Erin helps business owners with their recruiting process. Erin talks about her process and she explains how she's different. How most traditional recruiters work. Erin's company finds a good fit for both the candidate and the employer. Why small businesses cannot afford to make the mistake of a bad hire. Erin's company works on a one-time flat fee and they also have discounts. Employee loyalty is one of the areas that can give you the opportunity to have your profit 200-10 000% higher than your peers in your same industry. Erin has two free articles for you, the listener, on her website. One of them is called Eight Secrets To Ensure Employee Loyalty. How featuring your "A" player employees on your website and on social media increases your client loyalty. How Erin builds on the work Dr. Sabrina does with clients to get the A-Players they need. Erin recommends Dr. Sabrina’s Masterclass and Complete Course at HowToHireTheBest.com She finds that business owners who have been through that program are much better positioned for quickly and successfully recruiting A-Players. Go to Erin's website, www.zephyrrecruiting.com, to read the article, The Five Secrets That This Is The One, to help you figure out if you have the right candidate to hire. You will also find The Eight Secrets To Ensure Employee Loyalty there. Both are available to you for free. Erin has a surprise gift too! If you need some recruiting for your business and you contact Erin within the next 60 days, you will receive a 20% discount. Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Access Dr. Sabrina’s How to Hire the Best Masterclass for free at www.howtohirethebest.com Erin's website: www.zephyrrecruiting.com Check out Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com If you are interested in taking part in our 2020 Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat in March 2020, you need to get your application in right now! If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! Books mentioned: How to Hire the Best by Dr. Sabrina Starling The Pumpkin Plan by Mike Michalowicz Books by Brené Brown Recommended podcast: Listen to Unlocking the power of intuition | Bill Bennett from UNSTOPPABLE with Kerwin Rae in Podcasts. https://itunes.apple.com/us/podcast/unstoppable-with-kerwin-rae/id1435769990?mt=2&i=1000429575139Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Would you like to take a 4 Week Vacation™? John Briggs, owner of Incite Tax Works took the 4 Week Vacation™ challenge. In today's episode, he will share with us how he got there and what he has been through. He and Dr. Sabrina have an interesting discussion around mindset, sharing the mindset issues that they grappled with as they prepared to go on their 4 Week Vacations. The suspense was high in the final months as John needed to fill a critical role and the A-Players were not applying. John and Sabrina discuss the How to Hire the Best™ A-Player Attraction Strategies John implemented and what happened. Listen in today to find out how John used that difficulty to make his business even stronger for when he returns from his 4 Week Vacation. John has owned a tax firm for more than a decade starting off as a solopreneur and now has a team of 18 people he works with. He is a Mastery level Profit Frist Professional, has a lean six sigma black belt, is a CPA, a license financial planner, an owner of a CrossFit gym, an owner of an options trading newsletter, and is currently writing the book Profit First for Microgyms. Show Highlights: It feels surreal for John to be taking a 4 Week Vacation. There are some pretty remarkable things about what John is doing because his 4 Week Vacation is set to happen in the height of the tax season. John explains how made his 4 Week Vacation™ happen. When John read Michael Michalowicz's book, Clockwork, he felt as if it was a personal challenge for him. John spent three years working towards his 4 Week Vacation™ after being inspired hearing Dr. Sabrina talk about it. John explains how he prepared for his 4 Week Vacation™. The critical mindset shift that entrepreneurs have to make when delegating responsibilities to team members. John talks about the hardest of the mindset shifts that he had to make. Why it's critical to regularly tell your team members that you trust them. It took John three years of effort to get to the point of being able to thank his team members for their mistakes. Dr. Sabrina is on a mission to make 4 Week Vacation™ the norm, rather than the exception, for entrepreneurs. Making a list was the first step towards John's 4 Week Vacation™. John explains the systems his business required, in order for him to be able to take a 4 Week Vacation™. John discusses the difficulties he had with his key hires. John got help from Dr. Sabrina for his hiring process. The doubts that John grappled with in his hiring process. The way that the How To Hire The Best system worked for John's business. The benefits of using Tap the Potential’s Key Employee Survey with your team. John and Dr. Sabrina share how John created a remarkable recruitment marketing video to convey how Incite Tax Works is different and attract the right team members. The importance of sharing your uniqueness. John discusses his plans for his 4 Week Vacation™. John discusses the book that he is writing, Profit First for Microgyms. John explains his free Five Day Cash Challenge resource. Links and Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Join our conversations in the Profit by Design Facebook Group Video John’s team created on the Recruiting Page of their website: https://www.tapthepotential.com/great-place-to-work-spotlight-incite/ Dr. Sabrina’s How to Hire the Best System™ is introduced in this FREE MASTERCLASS: www.HowToHireTheBest.com Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com John’s Free 5 Day Cash Challenge https://cashiskinguniversity.com/5-day-challenge/ If you are interested in taking part in our 2020 Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat in March 2020, you need to get your application in right now! If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website!Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Are you clear about where your strengths lie? In today's episode, we're sharing our interview with Darren Virassammy, the Co-Founder and Chief Operating Officer of 34 Strong. Darren blew Dr. Sabrina away with his talk at ProfitCON last Fall, about working and living from our strengths. Darren has been bringing StrengthsFinder into organizations to help team members to gain clarity about where their strengths lie. And Dr. Sabrina has been looking for ways to help her clients deepen what they're already doing that works – leading from strengths. Did you know that businesses with highly-engaged team members working from their business Sweet Spots have the potential be 200-10,000 percent more profitable than their peers in the same industry? This is because people are happiest when they are working from their strengths. The ability to work from your strength is key to creating a great place to work. Tune in today to hear Darren's conversation with Dr. Sabrina about tapping people's strengths! Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, comprised of a team that believes everyone deserves a great place to work and that any workplace can be great. A leading expert in the global employee engagement community, the 34 Strong team leverages the Strengths-Based approach to human development to create massive shifts within organizations, both culturally and on the bottom line. Darren and his team have created sustainable change in small micro-businesses, all the way up to large organizational teams at the FDA, Bank of America, and The California Department of Public Health. Recently, Darren keynoted for Hitachi Global Women’s Conference, The Rotary World Peace Conference, The Professional Grounds Management Society, and Author Mike Michalowicz’ ProfitCon. Show highlights: How Darren got into his work and why he's so passionate about what he does. When you work really hard on something that you don't love, it's called stress. And when you work really hard on something that you love, and that you feel is making an impact, it's called passion. Every employee deserves a great place to work, and every workplace can be a great place to work. It takes work! What happens when people become better versions of themselves. Talent is your natural patterns of thought, feeling, and behavior that can be productively applied. Focusing on what's right with people. We can easily overlook our talents because those things come so naturally to us. Creating awareness of how our talents align to create excellence. Moving our frustration to fascination. Learning the language of strengths to identify your talents. The way that tension dissipates in a team after understanding patterns of strength. What happens when business owners take the StrengthsFinder Assessment. Team awareness starts with self-awareness. Everybody wants to be valued for being valuable. The way that your team interacts is the brand of your organization. Darren shares some data on the level of engagement of employees in America. Dealing with pushback within organizations. Catching people doing things right. Dr. Sabrina and Darren are teaming up together to offer Leading Your Organization from Strengths, to help small business owners build teams that are working from their strengths. What will be included in Leading Your Organization from Strengths, and what you will gain from it. Links and resources: Books mentioned in this episode: How to Hire the Best by Dr. Sabrina Starling The Pumpkin Plan by Mike Michalowicz Destination Unstoppable by Maureen Monte Free Exercise Download: Grind. Greatness. Genius. Discover your areas of Grind, Greatness and Genius https://www.34strong.com/wp-content/uploads/2018/12/GeniusZone.pdf Video Links: 34 Strong Overview video: https://vimeo.com/300826565 Darren’s Keynote: Creating Excellence Through Strengths (from Profit Con 2018): https://youtu.be/EkLUn9Vpfxs Website links: 34 Strong website: www.34strong.com 34 Strong Blog: 34strong.com/blog Strengths-Based Parenting Blog: https://www.analynbrandon.com/blog/ Social Media: LinkedIn: https://www.linkedin.com/in/strengthsfinder/ Facebook: https://www.facebook.com/34strong/ 34 Strong LinkedIn: https://www.linkedin.com/company/34-strong-inc-/ Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] Check out Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com If you are interested in taking part in our 2020 Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat in March 2020, you need to get your application in right now! If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! Please help us get discovered by leaving an honest review on iTunes! To get in on Leading Your Organization from Str

What does connected to learning mean to you? For Mike and Dr. Sabrina, it's been valuable to discover new things on this podcast, and to learn, grow, and evolve through the experience. Last week's episode got their wheels turning. Entrepreneurship can be a lonely, isolated endeavor. We entrepreneurs sometimes feel nobody really knows or understands what we're going through. So when we hear entrepreneurs in conversation about solutions, ideas, and ways to improve ourselves through our challenges, it can help us to feel connected. The more people we bring into these conversations, the richer they become. On the show today, Dr. Sabrina and Mike further the discussion about connecting to learn. Tune in now to connect, learn and grow from today's conversation. The 4 Week Vacation™ Breakthroughs on the Bayou Retreat is going on right now, at Dr. Sabrina's home, The Entrepreneur's Retreat Center. She wants to support you if you're interested in a 4 Week Vacation. To get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide head over to www.4weekvacation.com. While you're there check out the 4 Week Vacation Retreat which is coming up in soon. If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website! If you are finding value from the podcast, please leave us an honest review on whatever platform you listen on. We will be drawing to give away a signed copy of Dr. Sabrina Starling’s book, How to Hire the Best, The Pumpkin Plan by Mike Michalowicz and a Profit by Design T-shirt. Show Highlights: Dr. Sabrina and Mike would love to hear your thoughts about the idea of being connected to learning. Through the podcast, Mike and Dr. Sabrina are creating a community of learning for small business owners and their teams. A lot of this conversation is happening in the Profit by Design Facebook group. Join us there! Dr. Sabrina discusses the Breakthroughs on the Bayou Retreat currently occurring at Dr. Sabrina's home, The Entrepreneurs Retreat Center. The conversations on Profit by Design have grown out of the conversations that happen in those retreats. Dr. Sabrina talks about her intention when creating the retreat. Dr. Sabrina shares The Corn Story, which is how she perceives the value of inviting others into the learning process and the model for the Profit by Design community. Mike and Dr. Sabrina discuss the power of vulnerability and sharing the experience with others. The ways that male and female entrepreneurs benefit from being around each other. Diversity brings the opportunity for cross-pollination of ideas. There are many opportunities for women in the construction industry. Of all the industries, the construction industry has the smallest gap between the earnings of men and women. The importance of injecting new ideas into a business. Dr. Sabrina has managed to be really successful in her business, working only 25 hours a week. Creating a sustainable business that you can step away from. Creating businesses that support the lifestyle you desire. The importance of mentioning people's names and remembering people. It feels really good to be acknowledged! Mike shares some thoughts about the benefits of the Morning Huddle and 2 Week Lookahead. Links and Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group: https://www.facebook.com/groups/ProfitByDesign/ If you'd like to try out our 2 Week Lookahead Agenda in your business, and come back and share your experience with us, please reach out to us! The 4 Week Vacation™ Breakthroughs on the Bayou Retreat is going on right now, at Dr. Sabrina's home, The Entrepreneur's Retreat Center. She wants to support you if you're interested in a 4 Week Vacation. To get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide head over to www.4weekvacation.com. While you're there check out the 4 Week Vacation Retreat which is coming up in soon. If you're interested in being a part of the retreat, all the information is available at www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website!Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Just back from a 4 Week Vacation, Dr. Sabrina Starling wants to inspire you to tap your potential. She runs her business only 25 hours per week, that's most weeks, and she's a single mom and author. On this interview, Tom asks Dr. Sabrina some outrageous questions, which gets her reflecting on her early days as an entrepreneur, and lessons she has learned from the school of hard knocks. Dr. Sabrina also discusses her next book in the How to Hire the Best series, focused on the construction industry. Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Are you an entrepreneur and need help getting yourself and company out of the weeds? Today our guest shares the tools and systems that she uses. A woman on the go, Christeen Era is constantly improving her business. Her reach extends far beyond her business due to her dedication in helping other entrepreneurs improve their businesses as well. Christeen Era, the owner of Core Accounting Services, realized in 2005 that she had a unique skill set and decided to establish her own company – Core Accounting. She has worked in bookkeeping, accounting and administrative consulting for more than 20 years. Now she uses her expertise not only for accounting but to transition companies to the cloud and realize the benefits of strategic streamlining. In this episode, we get into some juicy deep topics including a discussion about how we as entrepreneurs play small and the implications on our own lives and for those we might be serving if we weren’t playing small. We talk about how Christeen has engaged her team to hold her accountable and the process she and her team use when they get into the weeds. Listen in and discover how to get out of your own way to improve your business. Are you dreaming of a 4 week vacation? Check out the 4 Week Vacation Free Jump Start Guide! Click Here Show Highlights How Christeen got where she is today Going down some rocky roads to create the business Christeen’s biggest fears - dedication, being accountable, and showing up What Christeen would tell her self if she could go back 2 years ago. Don’t forget you need a good support system It is easy to get frustrated so stay connected to your tools and systems Being accountable for your own mistakes Some of Christeen and her team members’ favorite podcasts How Christeen handles things that come up with team members Having a theme every year and this year for Christeen her theme was - Get uncomfortable Tips on getting out of the weeds Staying connected to learning Checklist – 21 things to do and when to do them, by Christeen Era Resources Check out the conversation between Mike and Dr. Sabrina that 95% of entrepreneurs never have at the Profit by design website. Profit by Design Podcast Website Profit by Design Facebook group Email: [email protected] Please help us get discovered by leaving an honest review on iTunes! If you do, your name will be entered into a drawing to win the book, The Pumpkin Plan by Mike Michalowicz, a signed copy of Dr. Sabrina’s book, How to Hire the Best, and a Profit by Design T-Shirt. Dr. Sabrina's free 4 Week Vacation Jump Start Guide: www.4weekvacation.com while you're there check out the 4 Week Vacation Retreat which is coming up in a few weeks, and sign up for the waitlist. Books mentioned in the episode: Mindset by Carol Dweck Programs mentioned in the episode: Leadership Bootcamp: www.TapThePotential.com/Leadership Coach Approach: www.TapThePotential.com/Coach-Approach Checklist by Christeen Era Christeen Era’s Website Core Accounting Services Sponsors: Tap the Potential Leadership Bootcamp Program Tap the Potential website Contractor Business Solutions - Small Business Consulting Group WebsiteMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

How do you tap into your team’s greatness? Creating a great workplace culture is a struggle for many of us and it’s one Jeff McManus knows all too well. Author of the book Growing Weeders Into Leaders, at the age of 37, Jeff was hired by the University of Mississippi as the director of the newly formed landscape services department. At the time, Jeff one of the most junior directors on campus, and he faced an immediate and overwhelming challenge with the exceptionally low morale and the unacceptable lack of productivity of the staff. In many ways, the challenges he faced at Ole Miss's Landscape Services are typical of those small business owners grapple with daily. In today's episode, you will hear what Jeff learned as he transformed Ole Miss’s Landscape Services into a great culture while weathering some difficult life lessons. Tune in today to hear his conversation with Dr. Sabrina about leadership. Be ready to GROW! Check out Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com While you're there learn more about the 4 Week Vacation™ Retreat. Please help us get discovered by leaving an honest review on iTunes! If you do, (or if you've done so any time previously) your name will be entered into a drawing to win a copy of The Pumpkin Plan by Mike Michalowicz on the 25th episode. Send a screenshot of your review so that you get entered in the drawing. Email your screenshot to [email protected] Show Highlights: The experiences that led Jeff to write his book. How Jeff learned to have awareness about what his role was. Asking everyone, including the people that answered to him, for feedback worked for Jeff. Jeff's multi-pronged approach to increasing his team's efficiency. Jeff's way of empowering people. Learning how to hire effectively. Jeff now has committees for his hiring process. Jeff's role on the committee is to try to talk people out of the job. The traits and strengths that Jeff looks for in interviewees. Picking up on body language and non-verbal cues in interviews. How Jeff motivated his team to buy into his vision. Talking often about cultivating greatness is key to making it happen. Teaching the staff the protocol prior to a VIP visit. Jeff explains what Landscape University is all about, and how he built the program. Jeff shares his secret to getting training videos created. Holding accountability, The kind of support that Jeff offers to small business owners. There's a lot of work upfront with building a culture, but it becomes steady-going after a while. Jeff has a tip-sheet with 21 Ways To Walk Your Team In Wisdom. This has been a big part of his success. Jeff discusses his way of getting his staff to spend time with wise people. Jeff's team has won five national awards because of their hard work. Introducing the idea of a growth mindset to people with a fixed mindset. Teaching your team with audiobooks. Jeff’s TED talk is Growing Weeders into Leaders. Links and Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] Jeff’s TEDxtalk, Growing Weeders into Leaders, referenced in the interview: https://youtu.be/gKlv-mNlw3w Motivational Video created by the Landscape Services at Ole Miss University: https://youtu.be/-2ShQg3Qkyo Books mentioned in the episode: Growing Weeders Into Leaders by Jeff McManus How to Hire the Best by Dr. Sabrina Starling It's My Pleasure by Dee Ann Turner Who by Jeff Smart Mindset by Carol Dweck Change Your Questions Change Your Life by Dr. Marilee Adams Jeff recommends audiobooks by John Maxwell Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Do you get all fired up after discovering a new system for your business only to find that you lack the confidence to implement the necessary changes? After listening to the previous podcast, with Vicky Suiter from The Profit Bleed, Mike was triggered with some familiar, yet uncomfortable feelings. In today's episode, Mike and Dr. Sabrina explore what to do to prevent feelings of failure and resistance to change. Listen in and find out how to build the confidence you need to implement new systems in your business. On today's Profit by Design, Mike and Dr. Sabrina are building on the topics from the previous two episodes. They got lots of great feedback from you, the listener, for both episodes! The concept of breaking even to thrive, and really thriving, not just surviving, in episode 21, struck a chord with many of you, so today Mike and Dr. Sabrina will be delving deeper, and taking a closer look at how you can ensure that you thrive in your business. They also talk about the new program they're developing to support entrepreneurs in designing a lifestyle business. Their ideas are being fleshed out in the conversation right here, on the Profit by Design podcast with input from listeners. Listen in to find out more. Dr. Sabrina's free 4 Week Vacation Jump Start Guide: www.4weekvacation.com While you're there check out the 4 Week Vacation Retreat which is coming up in a few weeks. Please help us get discovered by leaving an honest review in iTunes! If you do, (or if you've done so any time previously) your name will be entered into a drawing to win a book- The Pumpkin Plan by Mike Michalowicz, on the 25th episode. Show Highlights: Mike talks about a feeling he had that was triggered by the previous podcast, with Vicki Suiter from The Profit Bleed. He explains the fears that came up for him. Mike discusses the importance of entrepreneurs building up their confidence to break through their barriers. Getting all fired up after reading a book, and then lacking the confidence to implement what you have read brings about resistance to change. Why the resistance comes in. Mike explains why it’s important to make a commitment to the change--even on the days it feels like an uphill battle. What it looks like in our business when we're losing our confidence. The difference between implicit and explicit knowledge, and why drawing on implicit knowledge is so helpful in moving change forward. When we're trying to implement new systems in our business, we can benefit by drawing on the collective wisdom of the people who have already been there and done that to guide us through the rough spots. The psychology of the change process. Mike and Dr. Sabrina are launching a new program later this year, to create a group of entrepreneurs to work on their systems together and to establish goals and move towards them. The Two Week Look Ahead resonated with Mike. How Dr. Sabrina implemented a Two Week Look Ahead in her business. The benefits of having a tool to create clarity in your business. Be thinking about what your business is doing for you. Mike and Dr. Sabrina invite your feedback as they develop their program. If you're doing a Two Week Process, or something similar, and you have a set agenda that you take your team through, please leave us some feedback on the Profit by Design Facebook group about what you are including in your agenda. Mike would love to hear from anybody struggling with the implementation of systems. Links and Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] Books mentioned in the episode: The Pumpkin Plan by Mike Michalowicz Profit First by Mike Michalowicz Traction by Gino Wickman The Profit Bleed by Vicki Suiter How To Hire the Best by Dr. Sabrina StarlingMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Do you know if you have a profitable business? You may think you do, and only find out at the end of the year that you’re barely breaking even. Today’s guest emphasizes that we need to build profit into our budgeting and we need to go beyond breaking even. Vicki Suiter is the author of the new book, The Profit Bleed. As an author, business consultant and coach Vicki has been proving for 25 years that good market or bad, raging competition or not, any contractor or designer can run a healthy profitable business. She has been helping hundreds of businesses achieve that kind of success, by helping people to SEE things differently than giving them the tools they need to DO things differently. Vicki enables her clients to get a grip on their business vision from day one; then she shows them how to make that vision a reality. Join us as we build on the topic of Breaking Even to Thrive. Check out the 4 Week Vacation Jump Start Guide! Click Here Show Highlights Vicki’s background and how she came to writing The Profit Bleed Intimidation with numbers Numbers we should be paying attention to in our businesses What Vicki recommends for contractors to not feel ashamed to ask for help Labor prices and how they are changing and what that means for the future How confidence in your numbers translates into higher value for your client Product management, controls that can be put in place, things to track, and meetings to have to run profitable projects The 2 Week Look Ahead and cost to complete are critical things to help you stay in front of where a project is headed. Tips to get your team on board Tips from Mike Social Media Quotes: Sabrina “The more complex your business is the harder it is to make it automated, sustainable and profitable” “It starts with getting a handle on your numbers” Vicki “I just found that I loved the complexity of construction, and the people in it. I really love working with contractors” “I love turning on the lights for people, and having them be able to see how they can turn that really hard work into more profits and having more time and having more fun in their life” “Part of what I try and help them do is to be able to see what are the most critical elements that they need to pay attention to” “When we eliminate the uncertainty and the confusion we are so much more capable and confident about what we can do” “If I can see it I can do something about it” Resources Check out the conversation between Mike and Sabrina that 95% of entrepreneurs never have at the Profit by design website. Profit by design Podcast Website Profit by design Facebook group Email: [email protected] 4 Week Vacation Jumpstart Free Guide & Retreat Waitlist The Profit Bleed by Vicki Suiter for Free! Click Here Vicki Suiter’s Website Sponsors: Tap the Potential Leadership Bootcamp Program Tap the Potential website Contractor Business Solutions - Small Business Consulting Group WebsiteMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Mike is back with us on the show again! For Mike and Dr. Sabrina, success in business, in your personal life, and with your goals, is all about small wins. So in today's episode, Mike and Dr. Sabrina are talking about getting unstuck and creating big wins with small steps. They are also talking about planning for profit for 2019. Mike shares a roadmap to plan for profit and explain how to build it into your business. Many of us are inspired to implement changes in our business at the beginning of January. However, by the time that February comes around, we can be so caught up in the rat race again that all our good intentions are left by the wayside. So today Mike and Dr. Sabrina are discussing how to not feel guilty (or overwhelmed) about not acting on the plans that you made at the beginning of the year. They explain how you can take a few steps back, realign your goals, focus on the small wins, and then take baby steps forward, to achieve the kind of success you'd really like to have in your business. They conclude with offering their own definition of breaking even. Show Highlights: How is a successful entrepreneur like a good Valentine? Taking baby steps towards your goal. We can't just put everything in our business off until the end of the year and hope that it all washes out well. Creating big wins with small steps. Mike urges you to create a list of all the things you really know you need to work on. Establishing a schedule for achieving the small wins. Dr. Sabrina gives some of the fundamentals behind achieving small wins. How to move along and get unstuck. Thinking back about your success over the past year, to create success going forward in the next year. Thinking about the one big thing that you can do right now that will make everything else easier and better. How to deal with feeling overwhelmed with all you have to do. Make a plan for the way that your business will be profitable and take care of your lifestyle. Establishing the break-even for your business. Creating a break-even that allows your business to thrive. Look at your numbers and then face the reality of where you really want to be. Taking the level of risk you bare into account when setting prices. Are you planning for debt, or are you planning to thrive? It's never too late to start establishing your goals. Links: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] Apply at www.profitgift.com to be selected for a profit audit of your business. Dr. Sabrina's Four-Week Vacation Jump Start Video Guide: www.drsabrinastarling.com/jumpstart Resources: Recommended books: The One Thing by Gary W. Keller and Jay Papasan Good To Great by Jim Collins Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

On today's Profit by Design, you're going to get some great ideas that are really going to get your wheels turning. Dr. Sabrina will be talking to Tom Antion, an internet multi-millionaire who has never had a job. He has been a professional speaker and entertainer since 1988. Tom has a really outrageous hiring method that takes guts to implement. Dr. Sabrina verifies, however, that it's a good method to use, and that it will work. Tom is the founder of The Great Internet Marketing Retreat Center, the only licensed, dedicated internet marketing school in the country, with the only facility of its kind in the world. People come from all over the world to study internet marketing there, in the lap of luxury. Tom also has a new podcast, called Screw The Commute, where he teaches people how they could live pretty much two for the price of one, if they didn't have to sit in their car on the way to work, making other people rich. Show Highlights: Tom talks about his documentary that will soon be coming out. Tom talks about how he worked as a freelance charter pilot, made and lost a lot of money, and how he's been in gun-fights, knife-fights and even had a biker gang after him! Tom shares the one life-lesson that he has carried forward. How Tom got his outrageous idea for an entertainment company, Prank Masters. Tom explains how he got back up, kept humor around him, and started all over again when things fell down for him. Tom talks about how he got into the speaking business. Tom had to learn how to become a great, professional public speaker. Tom realized that if you try to be excellent at something yourself, people will notice and they will often ask you to teach them. Tom used what his Dad had taught him about being excellent when the commercial internet came along, around 1994. For Tom, the overriding principle is to be really excellent at what you do so that other people will ask you to teach them how to do it. This is how he got to be a big internet guru. Although it's good to have long-term dreams, you have to do the step-by-step and your emphasis will change over time. Some tips for keeping up with the constantly changing internet, for the online portions of your business. Tom discusses the ins and outs of his outrageous, street-smart hiring process. Why it's best to pay young people for the job, rather than by the hour. Tom explains how to place a hiring ad his way. Tom's ads are unprofessional, yet they really work. Tom's hiring process will help you to filter the wrong people out and speak to the right people. Dr. Sabrina's book, How To Hire The Best, ifeatures interviews with real-life entrepreneurs about their hiring practices. Tom gives his thoughts, as an entrepreneur, about what he has learned about being intentional and he also explains how he designed his business and how he runs it. You can keep your costs low by learning and doing as much as possible yourself. Only delegate once you know what you're doing. How to make your hobby legitimately tax-deductible. Tom discusses what inspired him to start his podcast and he gives some of the topics that he gets into. Tom gives some great tips from the training he does on how to do a $50, 000 video production for pennies on the dollar. Tom talks about his e-book on how to automate your business. It contains all the techniques he uses to work more efficiently and be highly responsive to customers. He normally charges $27 for the book, and is giving it to our listeners. Tom explains how you can use Shortkeys.com (www.shortkeys.com) for a PC and Keyboard Maestro (www.keyboardmaestro.com) for a Mac to save yourself millions of keystrokes and to provide lightning-fast customer service. Resources: Get Tom’s e-book How to Automate Your Business ($27 value) free at https://www.ScrewTheCommute.com/profitbydesign Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] Apply at www.profitgift.com to be selected for a profit audit of your business. Dr. Sabrina's Four-Week Vacation Jump Start Video Guide: www.drsabrinastarling.com/jumpstart A link to get to Screw The Commute Podcast/Profit by Design Podcast and to get access to Tom's free e-book: Tom's website: www.antion.com Shortkeys.com: www.shortkeys.com Keyboard Maestro: www.keyboardmaestro.com Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

How do you select a business coach? This is a great question for all business owners! It is not an easy task but there are best practices and things to look out for in choosing the right coach. Once you find the right coach, it’s important to understand what they will do for your business. Back from a 4-week vacation, our host Dr. Sabrina joins us today to discuss what you absolutely need to be aware of in the coaching industry. We will also hear how to be a great client when you have a business coach. Having an ongoing coach is very important as they can help you with overcome your worst tendencies. Listen in today and discover the difference between mentors, coaches, and consultants. Show Highlights: Difference between a mentor, coach and consultant and their definitions What we want to avoid with business, blind spots An analogy Dr. Sabrina shares with her trainees Something Dr. Sabrina personally struggles with Programs and systems and why they are important when you choose a coach Always look at the list of clients and see if they resemble your business Check that coaches have specific results ICF and gold standard in coaching What goes into being a great coaching client The Pumpkin Plan – listen to episode 6 if you have not yet Dr. Sabrina is master certified with a system, Profit first How to hire the best system program Feedback Dr. Sabrina received from a survey of frustrating coach stories A thing Dr. Sabrina has struggled with in the last year What makes coaching effective What does it mean to be coachable Resources Check out the conversation between Mike and Dr. Sabrina that 95% of entrepreneurs never have at the Profit by Design website. Profit by Design Podcast Website Profit by Design Facebook group Email: Dr. [email protected] Sponsors: Tap the Potential Leadership Bootcamp Program Tap the Potential website Contractor Business Solutions - Small Business Consulting Group Website Tap the Potential Application to win a spot of 5!Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Today Dr. Sabrina is answering a question from Heidi Adams, one of our listeners in rural Wyoming. Heidi’s business has been growing faster than she expected and she needs a process for hiring. Heidi is not alone! In fact, most small business owners typically don't have a system for hiring. So when it's time to hire someone, you write a quick job description, think of some interview questions and hope the right person shows up. Usually they don’t! On the show today, Dr. Sabrina shares a system for attracting A-Players AND a system for hiring that will ensures you hire A-players and not just warm bodies! Show Highlights: Clarify your immutable laws or your core values because those drive the culture of your business. The first few team members you hire are going to be key to the culture of your business. Dr. Sabrina goes in-depth into figuring out your immutable laws in her free masterclass, which is available at www.howtohirethebest.com A quick way pointer to your core values, which will lead you to discover your immutable laws. There are two systems that you will need to put in place in your business- the first is an employee attraction system, and the second is a system for hiring. What you need to think about to attract the best employees to your business. Identifying what you really need the person to do for you. You're looking for someone with the personality traits to be successful in the required role, with core values that align with your own. How being in a rural area becomes an advantage for attracting A-players to a team. A-players hang together. Describing the specific kind of person you're looking for. A-players aren't usually looking for work. Places to start networking when looking for A-players. You need to think one or two years ahead, in the hiring process for your business, so Dr. Sabrina gives Heidi some tips for doing this. It's wise today, with employment rates so low, to make it easy for people to apply to your business, and then to put filters in place. The threat of a reference check should be one of the first filters that are put in place. How the threat of a reference check can help you, as a future employer. Dr. Sabrina recommends the book Who by Geoff Smart and Randy Street, for a robust, laid-out interview processes. The interview process, as outlined in the book, Who. Some questions to ask in the screening interview. You're looking for patterns in the interview process. The Topgrading interview is more in-depth than the screening interview. It's ideal to have someone to interview with you for this one, to watch for the non-verbal signals while you ask the questions. You can also confer together, after the interview. The value and power of taking interviewees back in time during an interview. You want people on your team who are coachable. Doing the reference checks. Some things to listen for during an interview. The scorecard is really key in the hiring process. Why Dr. Sabrina recommends laying out your whole interview process ahead of time. Some important things to bear in mind, and to do, when making an offer to an A-player. Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] www.profitgift.com Apply at www.profitgift.com to be 1 of the 5 business owners Dr. Sabrina works with in 2019 to triple profit, identify your business Sweet Spot, and put the team and systems in place so you can take a 4 Week Vacation. www.drsabrinastarling.com/jumpstart For Dr. Sabrina's free masterclass go to www.howtohirethebest.com Books mentioned: Topgrading by Brad Smart and Geoff Smart Who by Geoff Smart and Randy Street Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

The guest on today's episode of the Profit by Design is Dr. Christine Allen, a Workplace Psychologist and Executive Coach. Dr. Chris and Dr. Sabrina discuss what small business owners need to know about using psychological assessments effectively in the hiring process. When used properly, psychological assessments dramatically increase chances of hiring right. Yet, there are pitfalls that come up with psychological testing that small business owners should be aware of. Dr. Christine Allen is a board-certified coach, a distinguished fellow of the New York State Psychological Association, past president of the New York State Psychological Association-Division for Organizational Consulting and Work Psychology, and she's co-chair of the Leadership Institute for the New York State Psychological Association. She's also an official member of the Forbes Coaches Council. Dr. Allen has been providing executive coaching, team building, talent selection and assessment, and other training to senior leaders since 2009. As a result of Dr. Allen's twenty years of experience as a clinical psychologist, she's is an excellent listener and she quickly grasps the underlying issues with which individuals and teams struggle. As a licensed psychologist, she is particularly skilled in using assessments for hiring and selection. Show Highlights: Dr. Chris shares some of her background with us and she talks about how she came to be working with personality assessments. Why Dr. Chris chose to work in the area that she does. What a 'bad hire', using the traditional hiring process without the use of assessments, could end up costing you in the long term. According to the Harvard Business Review, 80% of employee turnover is caused by bad hires. The leading cause of failure for executives and leaders is a poor cultural fit in the organization and personality problems like selfishness and narcissism. Destructive personality traits that could come up with people in leadership roles. Some of the ways that narcissists tend to behave when placed in leadership positions. The benefits of using psychological assessments during the hiring process. Using psychological assessments in combination with the strategies of a recruiting process can add about 40% to your odds of hiring the right person. The assessments that Dr. Chris’ organization has to offer can do a lot more than just screening someone during the hiring process. They can provide essential information that allows for the ongoing development of the individual throughout their life with the organization. These assessments supply valuable information that allow employees to be more effective, productive, and successful in the workplace. The most effective way to use assessments in the hiring process. Some common mistakes that business owners tend to make with assessments. Dr. Chris prefers to use a few tools that look at both emotional intelligence and personality. Looking for people's patterns when doing their assessments. The different kinds of pre-hire and post-hire assessment tools. How personality makes a difference in job performance. Checking the validity of the personality assessment you intend to use. Some of the assessments and tools that Dr. Chris recommends that are normative, EEOC compliant, and should be used pre-hire. Looking at people's values and what they want to get out of work, to ensure that they will be happy and a good fit for the workplace culture. Dr. Chris explains how business owners can find the right consultant to assist them with the personality assessment process. The way that interviews work, with the support of a consultant. Paradigm Personality Labs have consultants all around the world who are certified in The Workplace Big Five. Dr. Chris talks about what you will find in her newsletter. Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] www.profitgift.com Apply at www.profitgift.com to be 1 of the 5 business owners Dr. Sabrina works with in 2019 to triple profit, identify your business Sweet Spot, and put the team and systems in place so you can take a 4 Week Vacation. www.profitgift.com Dr. Sabrina’s Roadmap to Creating A Highly Profitable Great Place To Work: www.TapThePotential.com/Roadmap Dr. Sabrina's Four-Week Vacation Jump Start Video Guide: www.drsabrinastarling.com/jumpstart Dr. Chris’ links: Email: [email protected] Website: www.insightbusinessworks.com _ You can sign up to get her newsletter here too. Christine's recommended assessments that are normative, EEOC compliant, and should be used pre-hire: - Hogan Workplace Big Five and The Hogan Values Assessment - Paradigm Personality Labs - The Emotional Quotient Inventory (EQI 2.0) - Daniel Goleman's tool (ESBI) - The CPI 260 (A coaching report for leaders) Books: The Leadership Challenge and The Leadership Practices Inventory by Kouzes and PosnerMentioned in this episode:Jumpstart Your Bu

Dr. Sabrina is getting ready to leave for her 4 Week Vacation! She's been preparing since early March, and systemizing her business to run without her for the next four weeks. This means that her it will have to go through a complete business cycle without her being around. In today's episode, Dr. Sabrina shares the things she learned while getting her business ready for her to confidently take her 4 Week Vacation. Quite a number of Dr. Sabrina's clients are actively working on taking a 4 Week Vacation in response to the 4 Week Vacation Challenge she issued at her retreat back in March. Dr. Sabrina is writing a book, The 4 Week Vacation, and documenting their experiences, from the time they commit to taking the 4 Week Vacation, to the time they made it happen. So today, on the show, Dr. Sabrina will also be talking to us about what she has been learning from these business owners. Show highlights: The most important thing about a 4 Week Vacation. A little question in the back of her head that has helped Dr. Sabrina to get more systems and training in place than she would have had, had she not committed to taking a 4 Week Vacation. A whole different way of thinking about how things get done in the business. We are all about creating sustainable businesses. Dr. Sabrina is automating her pipeline system. Her business is in a much stronger place at the end of 2018 than it was at the beginning of 2018. There are two coaches training to facilitate groups in her absence. The thoughtful way in which Dr. Sabrina picked her 4 Week Vacation dates. Dr. Sabrina chose not to go away during the height of a busy season. How you can set up and run "vacation tests". Dr. Sabrina is a strong believer that we all need the space to turn things off for a while and relax and unwind. So Dr. Sabrina and the team will not be available between Christmas and New Year. Dr. Sabrina intends doing a six-week vacation later in the year! 4 Week Vacations don't always go perfectly. What Dr. Sabrina intends doing on her 4 Week Vacation. It's important to look at how things are set up for the team for when you're away, to avoid the possibility of causing anyone stress. How to know your business is ready for you to start working on a 4 Week Vacation. Some things that are critical for you to put in place for your business to be able to sustain a 4 Week Vacation. A tool called Our Roadmap to Creating A Highly Profitable Great Place To Work. Why you have to have a clear 'sweet spot' in your business. Putting systems in place to support your sweet spot is very important. Putting a full implementation of a full Profit First system will indicate that your business is ready for you to take a four-week vacation. How to select the best members for your team. You need to delegate decision making to your team members to build your confidence in them, and theirs in themselves. Having key performance indicators in place in your business. Why you really have to learn to get out of your own way. About Dr. Sabrina's Four-Week Vacation Jump Start Video Guide. Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] Apply at www.profitgift.com to be 1 of the 5 business owners Dr. Sabrina works with in 2019 to triple profit, identify your business Sweet Spot, and put the team and systems in place so you can take a 4 Week Vacation. www.profitgift.com Our Roadmap To Creating A Highly Profitable Great Place To Work: www.TapThePotential.com/Roadmap Dr. Sabrina's 4 Week Vacation Jump Start Video Guide: www.drsabrinastarling.com/jumpstart Book mentioned: Lingo by Jeffrey ShawMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

The guest on today's episode of the Profit by Design Podcast is Nathan Shields, the host of the Physical Therapy Owners Club podcast. Nathan has made some really interesting choices when it comes to both lifestyle and business. And he is with us on the show today to share his experience about making the kind of lifestyle choices that are sustainably profitable. We tackle some really juicy topics with Nathan today, about getting out of comfort zones, creating successful partnerships, and investing in ourselves through coaching. We also discuss trying to implement things that we've read on our own, versus getting help and bringing in an expert or a coach to help with our business. Nathan is a Physical Therapist and he and his partner, Will Humphreys, co-founded Rise Rehabilitation Specialists in Arizona in 2002. They merged and sold Rise Rehabilitation Specialists in 2018 to form Empower Physical Therapy, which now has 20 plus PT clinics across 3 states. Nathan co-founded Rise Diagnostics in Alaska in 2014 and he is currently CEO. In conjunction with his extensive training and experience in orthopedic physical therapy, Nathan is an APTA Board-Certified specialist in Clinical Electromyography (EMG/NCS) and is proficient in Musculoskeletal Ultrasound Diagnostic Testing (MSKUS). He is one of only a few physical therapists across the nation who perform these diagnostic services. Show highlights: Nathan shares his story about building a business, selling it, moving to Alaska, and starting a new business there. What Nathan did in order to start pulling himself out of his business. The indicators that showed Nathan that he needed to pull out. He saw that staying in his comfort zone would ultimately not serve either him or his family. Working on his vision and mission, and building a team. Nathan brought on a truly visionary partner. What got Nathan to Alaska. The difficulties Nathan experienced around making new choices in his life. Nathan offers some sterling advice around creating successful partnerships. The importance of a potential partner having values that are in alignment with your own. Some of the best business practices that Nathan teaches on his podcast. Nathan shares some tips and strategies for growing a really profitable business. There's a significant return on investment when it comes to investing in yourself through education, coaches, and consultants. Dr. Sabrina shares an experience from when she was first starting out in her business, where she invested a third of her business revenue into coaching and her business revenue doubled the next year and continued to grow. Nathan and his business partner also paid for some of their executives to get coaching and consulting as well. It pays off in multiple ways to train your team up very well. Making the mistake of thinking you can implement the ideas that you have read in a book into your business by yourself. Why it's so hard, as a business owner, to make applicable the things you have learned from books without the help of a coach. Nathan talks about the kind of books he likes to read. You're never done with growing a business. How moving to Alaska has helped Nathan to grow. The importance of family in Nathan's life- he has six sons and a daughter! Nathan is looking forward to his next big venture. Looking at the things that energize us. Dr. Sabrina recognizes the importance of having the time to really be there for your family. Nathan would have encouraged a younger version of himself to overcome fear by getting coaching, training, or consulting, and networking more. Resources: Profit by Design Podcast: www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] Apply at www.profitgift.com for a Profit Audit of your business. Apply at www.profitgift.com to be 1 of the 5 business owners Dr. Sabrina works with in 2019 to triple profit, identify your business Sweet Spot, and put the team and systems in place so you can take a 4 Week Vacation. Books: E-Myth Revisited by Michael Gerber Good To Great by Jim Collins The Four-Hour Work Week by Tim Ferris Seven Habits of Highly Effective People by Steven Covey Think and Grow Rich by Napoleon Hill Get in touch with Nathan: Nathan's podcast: www.ptoclub.com Nathan's email: [email protected] Nathan is also on Linkedin https://www.linkedin.com/in/nathan-shields-ptoclub/Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Steven Bousquet joins Dr. Sabrina on today's episode of Profit by Design Podcast after returning, very relaxed, from a 4 Week Vacation vacation. (He made the 4 Week Vacation Pledge at the last retreat held at Dr. Sabrina's home, The Entrepreneur's Retreat Centre.) And the truth of it is that this wasn't even his first 4 Week Vacation. He's had many of them before! So, as you can see, Steven is doing a lot of things right in his business and there's a lot we can learn a lot from him. On the show today he talks to Dr. Sabrina about how he has grown his business quite considerably over the last few months, by acquiring another business. And how, with all of this going on, he still managed to take a 4 Week Vacation. Steven describes himself as a blue-collar executive and his business is American Landscape and Lawn Science. He founded S&B Lawn and Garden Care in 1983, while still in high school. After graduating from college with a BA in Economics, he changed the name of his landscaping company to American Landscape Service. In 1991, Steven added Lawn Science to the company to form American Landscape and Lawn Science LLC. Today, Steve and Dr. Sabrina have a though-provoking conversation about getting out of your way in business. Steve talks about how he is continuing to improve his business by making sure that it is not dependent on any one person. He also shares the changes he has made in his business over the last three years, based on what he's learned from the books such Profit First and Pumpkin Plan by Mike Michalowicz. Today's show is going to be a real eye-opener for you! Show Highlights: Dr. Sabrina is writing a book, The 4 Week Vacation, documenting what happens in a business from the moment that a business owner commits to taking a 4 Week Vacation until the time they take it. She will go deeper into what's involved in a later episode. You can download Dr. Sabrina's 4 Week Vacation Jumpstart Guide right now. Go to www.drsabrinastarling.com/jumpstart. Steve talks about the 4 Week Vacations he's taken before, the first of which was not a “vacation” but rather an extended absence following an injury. Steve discusses what his business was like back when he had to take an unplanned six weeks off work in 2014. The preparations and plans that Steven made, and why he made them, before taking his unplanned six week vacation. How Steve's business grew 6% without him being around. Steve is still working on getting out of the way. The way that Steve implemented Pumpkin Plan and Profit First. The difference that having things clearly defined and money properly managed made to Steve's business. This time around, Steve took his 4 Week Vacation after growing the company by acquiring another business. Successfully doubling the business and integrating new team members smoothly at the same time. Steve's secret to keeping his staff for a really long time. Traveling to ten different businesses across southern America to get a different perspective and to get out of the way of his peoples' talents. The benefits of taking time off from your business. How to start getting out of your own way in your business. Bringing in new people to train for unique roles and key functions and working through the pushbacks. The things that became really clear to Steve after taking four weeks off. The struggles that come with running a small business. Always keep your eye on your mission. The importance of understanding the numbers. Hitting profit targets every year by implementing processes. Steven got really serious about watching his numbers in 2012 by using only three books- Simple Numbers, Straight Talk, Big Profit by Greg Crabtree, Accounting For The Numberphobic by Dawn Fotopulos, and Profit First by Mike Michalowicz. Tripling his company profit since the 2008 recession due to understanding the numbers. Resources: Profit by Design Podcast www.profitbydesignpodcast.com Profit by Design Facebook group Email: [email protected] 4 Week Vacation Jump Start Guide: www.drsabrinastarling.com/jumpstart Apply at www.profitgift.com for to be 1 of the 5 business owners Dr. Sabrina works with in 2019 to triple profit, identify your business Sweet Spot, and put the team and systems in place so you can take a 4 Week Vacation. Books: Profit First and Pumpkin Plan by Mike Michalowicz Simple Numbers, Straight Talk, Big Profit by Greg Crabtree Accounting For The Numberphobic By Dawn Fotopulos Connect with Steven Bousquet: https://www.lawnscience.com/ https://www.facebook.com/AmericanLandscapeLawnScience/ https://www.youtube.com/channel/UCyVEOUwoxflVaH94JTtLNoAMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Are you a business owner that would like to retire one day and be able to pass off an excelling company? Then today’s show is just for you! Creating a one-page business plan that any business can use to get their company in order. Dave Sullivan has his own podcast “The Roofer show”, where he helps teach others to grow their business, make more money and have more free time. In 1979, Dave graduated from the top-ranked business school at the University of California. His plan was a long summer of travel and adventure before joining the family roofing business. He was looking forward to working with my father and learning the ins and outs of running the business. And he was looking forward to his retirement and finally relaxing and traveling himself. Something he could never do while he was “chained” to the business. But those plans were all cut short when he suffered a heart attack from the long hours and stress of running the roofing company for all those years. Suddenly, Dave had to step up take the reins of the family business. Now he was a contractor. But without his father’s “real world” guidance, it didn’t take him long to run the business into the ground. He knew he needed help but like so many contractors, he let his pride get in the way. After finally setting his ego aside he started the long climb out of the hole he had gotten into. But he didn’t do it alone. He hired a business consultant and it changed his life. With his help they designed a plan to take Dave where he wanted to go. He knew he didn’t want the stress of doing everything himself and grinding out a living working 14 hour days. He’d seen first hand how that works out. He wanted to travel while he was still young and have the time to watch his 3 boys grow up. Essentially, he wanted to be able to do whatever he wanted to do. He wanted to enjoy life. He wanted to have a business that worked for him. Not just a job where he worked for his business. And that’s exactly what he did. Over the years he built a wildly successful roofing business that allowed him to step away from the stressful day to day decision making and live the life he wanted. A generous gift from Dave Sullivan: Check out his website to download his one page business plan! Show Highlights Dave’s rough start and what lessons he learned early on in the business What Dave realized he needed to help him with his problems The one-page business plan, and what you need to make the plan Focus on what your company does well, that is when Dave’s business finally took off 8 step plan and actually convincing someone they need a business plan Step 1 - Start at the end, at the destination so you can reverse engineer a roadmap to get there Step 2 - Who, what, where and why about the customers Step 3 - Mission Statement, an elevator pitch that focuses on what problem you solve Step 4 - The SWOT - Strengths, weaknesses, opportunities, and threats of your company Step 5 - Operation, the key to business, sell work, do work and keep score Step 6 - The process, having systems in place so you can get out of the way Step 7 – The action, what is the most important thing we can do Step 8 – The view, what it will be like when you are at the end, exiting your business Resources Check out the conversation between Mike and Sabrina that 95% of entrepreneurs never have at the Profit by design website. Profit by design Podcast Website Profit by design Facebook group Email: [email protected] Check out and Subscribe to Dave Sullivan’s “The Roofer Show” Podcast website Sponsors: Tap the Potential website Contractor Business Solutions - Small Business Consulting Group WebsiteMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Wouldn’t it be nice to be a part of a working team that feels like family? On today’s Profit by Design Podcast, Dr. Sabrina speaks with Chuck Parmely and Scott Mason of Overhead Door Co. of Riverton / Lander. For Chuck and Scott, it’s not only about having employees feel like family - they are also creating a great place to work. According to Gallup, 87% of employees are unengaged or actively disengaged. 92.31% of Chuck and Scott’s employees are highly engaged currently, that is phenomenal! Tune in to today’s show to discover what really goes into creating a great place to work, and what it is like to be a business owner who knows your work culture is not the culture you want it to be but you’re not sure quite how to go about getting to that great place to work. Chuck moved to Riverton to run the Overhead Door Co. of Riverton / Lander in 1979 for his Dad. In March of 1998, Chuck and his wife Cynthia became sole owners. They have grown from a one-man shop into a full line glass and door shop with 16 employees, sales of 3.6 million and the best profit ever thanks to Profit First. Scott moved to Wyoming in 2006 from the Bay Area in California with his family. Two weeks later he joined Overhead Door Co. of Riverton / Lander as an Inside Sales Associate. Over the years, with his love for people, their customers, their staff and the business, Scott was promoted to General Manager. Show Highlights Chuck gives a glimpse into his mindset in 2009 and how that created an unfriendly atmosphere at work. Dr. Sabrina reads employees survey comments that contrast the change that has taken place at Overhead Door. Chuck and Scott share their secrets in creating the best environment for their employees Not being judgmental, being curious and learning how to talk to employees with different personality types An example of using judgment and why you should not be judgmental Chuck shares an approach to employees making decisions, not agreeing with it, but being curious instead of judgmental Strengths of Chuck and Scott in the business. How they compliment one another. Pleasing your customers to have them come back again Navigating as a team, transitioning to Scott taking more leadership Advice from Chuck on raising leaders to take over Advice from Scott making it easier to be a leader in the company Resources Profit by design Podcast Website Profit by design Facebook group Email: [email protected] Connect with Chuck Parmely and Scott Mason: Overhead Door Co. of Riverton / Lander Website Email: [email protected] Social Media for Scott Mason: Facebook Linkedin Instagram Sponsors: Tap the Potential website Contractor Business Solutions - Small Business Consulting Group WebsiteMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

Attracting the best employees requires some ninja strategies in today’s tight labor market. On today’s Profit by Design Podcast, Mike Ciavolino joins Dr. Sabrina and Mike to discuss how to use marketing strategy to recruit. At Shore Creative Group, Mike and his team help their clients developing a unique Employer Brand while implementing the latest tools and techniques in recruitment marketing. After listening to today’s show, you will be chomping at the bit to get Mike’s free gift for you. Mike Ciavolino provides a unique and practical perspective on marketing and advertising. As owner of Shore Creative Group (shorecreativegroup.com) and having spent over 30 years in the marketing industry, Mike has focused his energies on helping clients develop brand strategies and marketing campaigns to better position themselves and win with today’s changing customers. Show Highlights: . A company’s most important brand is really no longer their consumer brand, but their talent brand because of the promises they make to their customers. Mike C. discusses how many employers use the “spray and pray” tactic by putting job posts all over social media or other sites, and hoping for the right people to respond. Mike C. says, at times, candidates begin filling out an application and then abandon it on the site, which can sometimes be attributed to the many forms they must complete during the application process. Employers, when considering their onboarding, need to think like marketers. Blog, post on social media about your company, or post on your website to pique the curiosity of potential applicants. Mike C. says to make the hiring process seamless and easy. Mike C. says to send e-mails to applicants letting them know the next steps to expect, for which Dr. Sabrina suggests using automation. Mike B. says the hiring process can be difficult and frustrating, and that employers should have a process that’s welcoming and entices applicants to proceed with the application process. Mike C. suggests creating a page on your website to describe your business, or to highlight testimonials or to include an enticing video about your business. Dr. Sabrina says we should design our hiring processes around the ideal applicants we want to attract. Mike B. says he has to take down personal walls and been a bit vulnerable when designing hiring practices to let applicants know who you are and lay out qualifications for the ideal candidate. Mike C. says to think like a marketer to get your talent. Run ads if you need to, and also set up a landing page or a blog on your site to entice potential employees. Mike C. shares tips for coming up with content for a blog even when you do not have very much time to blog. Dr. Sabrina suggests having a team member take photos of memorable events and then share them for potential employees to enjoy and share. Mike C. says recognizing employees in a special way for going above and beyond what is expected, and showcase that information on your site. Mike C. says building out your employer brand is key to enticing employees. Outline, in advance, a blueprint of what your business will look like when you have additional team members and clients. (Mike C) Mike C says to do your due diligence when looking to hire a recruitment marketer and Dr. Sabrina suggests talking to other businesses who used a specific recruitment marketer to gather information before hiring one. The companies with a strong employer brand really do have more engaged employees. (Mike C) Dr. Sabrina says to create a great place to work and then intentionally document it by taking photos, capturing moments on videos, and blogging, to reinforce it and keep the whole cycle going. Mike B says that even if we have a recruiter, we still need to make sure we have a good employer brand on our material. Mile C says to look at competitors’ information to see what they are doing to recruit employees to see if what you’re doing is in the same ballpark. Connect with Mike Ciavolino: Website Facebook Twitter LinkedIn SPECIAL GIFT from Mike: 50 Content Ideas to Fuel Your Content Marketing! E-mail Mike C Special Thanksgiving Offer: 40% off the registration of Dr. Sabrina’s How to Hire The Best course using the code THANKFUL. Resources: Profit by Design Podcast Website Profit by Design Facebook group Email: [email protected] How to Hire The BestMentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

On today’s Profit by Design Podcast, our guest is Jeffrey Shaw, author of the book Lingo. In order for a business to attract more and more ideal clients and customers, we have to understand the lingo of the ideal clients, which is what Jeffrey shares on today’s episode. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Show Highlights: Jeffrey shares the bumpy start he had beginning his photography business in his hometown when he realized he was speaking the wrong lingo to his clients. After the passing of his father, Jeffrey realized that he was exhausting himself, yet pushing forward. Dr. Sabrina shares that often, entrepreneurs stretch themselves thin and don’t pay attention to the signs of their exhaustion and that she and Mike began the Profit By Design Podcast to give strategies, mindset tools, tips, and techniques so that entrepreneurs, perhaps in this situation, can have a sustainable business that supports the lifestyle they deserve. Dr. Sabrina shares about The Pumpkin Plan, by Mike Michalowicz, which includes knowing who your top clients are. Jeffrey tells how to speak someone’s lingo, which involves knowing what someone may want before they even ask for it and really speaking to their heart. Jeffrey explains that he needed to work with wealthy people because he understood them, not because they had money. He wanted to work with others who thought as he did. Jeffrey shares how studying people evolved into a 5-part system. If you are not attracting the clients you want, you may need to consider Jeffrey’s 5-step system: 1) Perspective 2) Familiarity 3) Style 4) Pricing psychology 5) Words that speak to your ideal customer Jeffrey gives advice on how to hire the ideal employees for your business. Jeffrey says the energy built in the back room of your business permeates the front room. Clients will notice the energy put forth. Lingo, spoken and unspoken, binds people together. Gift from Jeffrey Shaw: Jeffrey is offering a free gift to you. He will review your website with your ideal client in mind and make suggestions, following his Secret Language System, to make your site more effective in attracting your ideal clients. Go to Lingoreview.com to take advantage of this offer. Lingo Review website Creative Warriors Podacast Jeffrey's Website Facebook Twitter LinkedIn Jeffrey Shaw Photography Resources: Profit by Design Podcast Website Profit by Design Facebook group Email: [email protected] in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

On today’s Profit by Design, Dr. Sabrina has a conversation with Rhamy Alejeal. Rhamy opens our eyes to the subtle micro-transactions that create friction between a business and its team members. You work hard to bring on A-Players. Now find out how to keep them. Rhamy and his wife, Elizabeth, are the owners of Poplar Financial, a provider of integrated, automated HR processes. Rhamy and his team work with hundreds of companies across the United States, helping them learn how to stop pushing paper and start prioritizing people. In addition, Rhamy serves on the Federal Reserve’s Industry Council on Healthcare, providing insights into employer costs and how they affect businesses in today’s marketplace. He holds a bachelor’s degree in financial economics and an MBA with a focus on economics. His book, People Processes was an Amazon #1 best seller in the HR category, and one of INC.com's Top Ten leadership books in 2018. Listen in and hear how to make a great experience for your employees, especially during the on-boarding process. Show Highlights: Why Rhamy is so passionate about what he does to help businesses create a great expereince for their team members What business owners need to pay attention to for the lifecycle of employees Rhamy’s company focuses on the processes that minimize both the employee’s negative feelings and minimize the administrative time it takes to do repetitive tasks Examples of paperwork errors that create more work and time Micro-transactions and their effects Four critical steps for the on-boarding process explained Annual review tips and how to handle them in an effective way How to know, as a business owner, if your employee pay is competitive Things that get overlooked when on-boarding an employee From the beginning, business owners should start paying attention to their people processes Solutions Rhamy’s company can provide for a business Resources: Profit by design Podcast Website Profit by design Facebook group Email: [email protected] Find Rhamy at poplarfinancial.com or listen to his podcast at peopleprocesses.com. Social Media Links: twitter.com/poplarfinancial facebook.com/poplarfinancial linkedin.com/in/rhamy/ Rhamy’s gift: https://peopleprocesses.com/design/ Pick up a copy of Rhamy’s book, People Processes, for $0.99! ENTER TO WIN A PROFIT by DESIGN T-Shirt https://kingsumo.com/g/mefpor/tune-into-the-profit-by-design-podcast-and-enter-to-win-a-profit-by-design-t-shirt Contest ends Friday, Nov 9. We’ll announce the winners on Episode 10 How to Hire the Best On-Line Course www.TapThePotential.com/join Save 40% with code: DESIGN Code is valid through November 16, 2018Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart

On today’s Profit by Design, Dr. Sabrina and Mike speak with Dr. Ken Keis. Not only is he an author, speaker, podcast host, and coach, but he is also the President and CEO of Consulting Resource Group International (CRG). Some of his latest books include: Why Aren't You More Like Me?, Deliberate Leadership, and The Quest For Purpose. Ken’s experience covers all areas of development—career, business, sales, personal, professional, purpose, wellness, leadership, communications, team-building, HR and organizational. He has served clients from Cape Town, London, Tokyo, Sydney, Vienna, and Brussels, to LA, Miami, Vancouver, Singapore, and Mexico City. Listen in to today’s show to hear a thought-provoking conversation about how to use personality assessments as personal development tools, the unexpected link among values and stress, and the entrepreneurial quest for purpose. Show Highlights: Why self-awareness is key to building a sustainable business Going to a wise counsel for mentoring rather than people with just opinions and no experience Values based decisions bring clarity There are 6 habits of high performers, number one being clarity Internal motivators, and what they are What it would mean to make the right decision every time You get to decide if a value is being met Playing to your strengths but not letting them be your weakness Self-Management is important to self-awareness Lifestyle business definition and mindset Personality differences and why it’s important to understand them Resources: High Performance Habits by Brendan Bruchard Why Aren’t You More Like Me by Ken Keis and Terry Anderson Deliberate Leadership: Creating Success Through Personal Style by Ray Williams and Ken Keis The Quest for Purpose by Ken Keis Keys to Success Podcast Profit by design Podcast Website Profit by design Facebook group Email: [email protected] We’re coming up on 1,000 downloads and to celebrate, Dr. Sabrina Starling and Mike Bruno are offering a chance to win FREE Profit By Design T-shirts! Listen in to find out how to win. The contest runs November 1st through November 9th. Enter to Win a Profit by Design Podcast T-shirt Click here.(The more you enter, the better your chances of winning. You can enter daily!) A gift for listeners Click here This is an E-copy of Ken’s most recent book, The Quest for Purpose. Learn more about the CRG’s Assessments, including the Personal Style Indicator, Value Preference Indicator, and Entrepreneurial Success Indicator: Click here Connect with Dr. Ken Keis: https://www.linkedin.com/in/kenkeiscrgleader/ https://twitter.com/crgleader https://www.instagram.com/crgleader/ https://www.facebook.com/KenKeisPhd/ www.crgleader.com Mentioned in this episode:Jumpstart Your Business - Jumpstart Your Life!You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now. We get started April : http://tapthepotential.com/jumpstart