Product Market Fitness

Today’s episode is with Garrett Bastianelli — owner, head coach, and GM at CrossFit Prevail. We talk about his journey from military service to gym ownership, the realities of running a CrossFit affiliate, and how he’s balancing coaching, business, and personal fitness.He shares how his military background shaped his leadership and adaptability, the origin story of CrossFit Prevail (spoiler: it started in a one-car garage), and how the Carolina Summer Games grew from year one to a standout event in the region.We also talk about:* The value of building a coaching team* Letting go of the “Games athlete” identity* The L3 certification process* Fitness as a tool for living, not just competingIt’s a real look behind the curtain of affiliate life — from sweaty palms and spreadsheets to finding joy in movement again.Today’s episode is brought to you by STERLING FITNESS. Wanna get a little better at lifting? gymnastics? Maybe you want to lose a few pounds or get ready for a big event coming up (Fittest of the Coast anyone?).Daniel is the coach you need. He’ll design a plan that fits with your goals and schedule. Coach you on the best way to execute, and ensure you’re accountable to yourself. Book time with him today! ⏱️ Timestamps:00:00 – Intro to Garrett & CrossFit Prevail03:45 – Recap of the Carolina Summer Games08:20 – Event programming strategy & future ideas13:05 – Garrett’s fitness origin story & military background19:30 – Getting his L1 and L3 certifications25:15 – What it’s like to take (and fail) the L3 exam29:45 – Life after the military: transitioning to gym ownership35:20 – From garage gym to full facility39:55 – Challenges of first-time business ownership44:30 – Fitness as a relationship business48:10 – How Garrett’s personal fitness goals have evolved53:00 – Why he let go of the “Games” dream56:30 – CrossFit’s recent marketing campaign59:15 – Garrett’s take on intensity, community, and longevity01:02:00 – Shoutouts: Randy Moss, The Rock, and what Garrett’s excited about This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Cameron White didn’t buy Impact Fitness Co. to chase clout.She did it to create real change for real people — and that starts with redefining what success in fitness actually looks like.In this episode, we cover:* How Cameron defines and obsesses over impact* Her shift from chasing athlete outcomes to helping people move better and feel stronger* Building a world-class team around her skillset* How she balances personal performance with business ownership* The moments that make gym ownership worth itWhether you run a gym, coach, or just care about doing fitness the right way — this one hits.🎧 Listen in now⏱ Timestamps00:00 — Intro + how PMF found Cameron03:41 — Her coaching journey + starting Impact Fitness Co17:36 — Hiring coaches: what matters most23:50 — How she balances coaching, ownership, and training herself29:41 — Stories that keep her motivated to stay in the game34:10 — Challenges of gym ownership that no one talks about This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Carrie McClenaghan isn’t just building AI content at Whoop.She’s also hammering training sessions and coaching at one of the fittest gyms in South Carolina—Reaction Fitness Collective.And she gets to do all of this because she specifically designed her work life to match and enable her fitness pursuits. In this episode, we discuss:* How Carrie prioritized her lifestyle goals before choosing her job* What it’s like working at Whoop on the AI and content team* How she manages full-time work + training* What to watch for at this year’s CrossFit GamesTimestamps:04:21 – From athlete to coach: how gymnastics and CrossFit shaped her work ethic09:03 – Why Carrie prioritized a flexible career to support her fitness lifestyle14:18 – How working at Whoop influences her personal training18:32 – Inside Whoop’s AI and content strategy: Carrie’s role on the team23:50 – What Carrie’s learned coaching at Reaction Fitness Collective38:56 – How Carrie structures her day to balance remote work and training52:24 – Why community is her competitive edge56:33 – Crossfit Games Preview 82:45 – Carrie’s final thoughts on training, fulfillment, and community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Got an incredible episode for you this week. I’ve known this week’s guest, Jacob Farley, since 2009. In the summer of 2013, we were in a wedding together. He shared during that time that he had cancer and was going to be losing his leg. What follows is a story of perseverance, incredible struggle and loss, adaptation, and the determination to never give up even when everything was stacked against him. Jacob shares how going through chemo, losing physical function, and rebuilding from scratch helped him re-discover his love of fitness. The role his family and faith played in helping him get where he is today. And how he’s developed a deeper sense of meaning through it all. What We Cover:* How the worst thing ever (cancer) led Jacob to the Adaptive Games* Why “full send” training isn’t always the answer* Balancing intense training with business building* The seasonality of hard pursuits* How he’s building a family, his fitness, and his businessTimestamps:(00:00) Intro(03:10) Getting diagnosed with cancer (11:20) CrossFit as a part of recovery(15:00) Getting into competition and qualifying for the Games(25:50) Managing fatigue and adapting his programming(30:30) Mindset shifts: identity over achievement(35:45) Building a financial advisory firm(41:10) Lessons from fitness that translate to business(46:15) Encouragement for anyone starting over(51:00) Final thoughts and where to follow JacobSo grateful for Jacob sharing his story. Who else is pushing the edges of fitness and business? Reply to this email and let me know. I love featuring great stories we can all be inspired and encouraged by. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

This week, I sat down with Amy Fryt—owner of Reaction Fitness Collective in Greenville, SC.Amy’s story starts with competitive gymnastics and winds through years of collegiate athletics, competitive crossfit, and entrepreneurship. Eventually, she took the leap into gym ownership—and she hasn’t looked back.We talked about how she’s building a gym culture that doesn’t just produce fit people, but also healthy and strong communities of people who enjoy spending time together. In this episode, we cover:* How her athletic background shapes her coaching philosophy* Why she built Reaction Fitness Collective for everyday people, not only elite athletes* The tension between doing it all and doing it well* What it looks like to run a business rooted in relationships and consistency* How she views fitness and competition past the age of 30If you’ve ever wondered what it takes to build a gym, a business, or a community while chasing your own fitness, this one’s for you.Timestamps05:00 – Intro and Amy’s early background in competitive gymnastics18:00 – Building Reaction Fitness: the vision and the first clients24:30 – Why she coaches “regular people” over elite athletes28:10 – The risk of burnout in gym ownership and how she avoids it35:00 – The mental game: how her mindset has evolved over the years39:25 – How she fosters community without forcing it55:00 – What success really means to her now1:02:00 – Final advice to anyone chasing a vision This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Builders push hard.We set goals. We chase them. We optimize inputs, refine outputs, and obsess over getting to the next level.But sometimes, that obsession can backfire.This week, I’m sharing a solo episode about a lesson that’s been changing how I operate in both business and fitness: letting go of control.Not quitting. Not being passive. But learning to yield, especially when you're doing everything right and still not seeing results.🎙️ In this short holiday episode, I cover:* Why high performers often grip too tight (1:22)* The danger of obsessing over your “why” (4:11)* Letting go in business — and seeing better results (6:25)* Why fitness isn’t supposed to make life harder (10:03)* Trusting your team and your training (12:30)* Playing and suffering as a team > going solo (14:18)* A first-principles gut check to close (16:02)As always, let me know what hits or misses. Just reply to this email — I read every one.— Adam This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Jantzen Raymond has done what a lot of people dream about — he’s built a career in sports.But not as an athlete.Jantzen started his sports career at Nike, worked his way into a full-time role, made a leap to the NCAA, and is now at NoCap Sports — a startup connecting athletes and brands.What stands out is not just the impressive resume — it’s how he did it.Quietly. Strategically. Without cutting corners. And while prioritizing personal fitness.In this conversation, we talk about:* The real behind-the-scenes of working at Nike* What it’s like to switch from a big brand to a lean startup* His personal fitness evolution from college basketball to Crossfit to HYROX* Why he prioritizes people over platforms in business & fitness* How he’s stayed grounded while working at the top of the sports worldWhether you’re trying to build a meaningful career or navigate a high-performance life, this one delivers.Timestamps:(00:00) – Intro to Jantzen(02:10) – Jantzen’s path from Nike internship to full-time(07:12) – What working at Nike actually looked like(12:46) – Jumping from Nike to the NCAA(18:33) – Why NoCap Sports felt like the right next move(25:02) – How Jantzen thinks about startup life vs corporate(30:49) – Advice for people breaking into the sports business(35:25) – The role of relationships and “people bets”(41:03) – His personal evolution in fitness post-basketball(47:00) – The disciplines that keep him grounded(51:20) – What’s next for NoCap and Jantzen’s growthOn shared sufferingHow Jantzen lost 45 pounds. The importance of having a community to help you reach your goals. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Richard Hernandez was living the resume dream.MIT. Yale. Fast-moving startups. Big exits.But at the height of his career, he felt broken. Spiritually flatlined. Physically drained. Emotionally spent.So he did the unthinkable…he slowed down. Not to rest, but to rebuild.And in the process, he developed real mental toughness.Inspired by David Goggins, Richard set out on a mission to forge mental toughness through physical adversity. His new metric for success wasn’t venture capital or accolades—it was discipline. Daily pain. A mind that didn’t quit.This episode is about that journey—from winning on paper to winning in real life.What we cover:* Richard’s pedigree: MIT, Yale, and startup wins* Why his early success nearly cost him everything* The wake-up call that led him to “do hard things”* Building an identity around toughness and ownership* What endurance training taught him about business* Documenting the process so others can follow it tooTimestamps:00:00 – Intro + Richard’s background (MIT, Yale, Bain, startups)04:47 – The connection between high performance and insecurity09:55 – Watching Goggins live and choosing to pursue pain14:32 – First steps into physical training and mental transformation21:18 – Why CrossFit became his mental testing ground27:40 – Comparing elite academics vs. elite athletes32:30 – How Richard balances startup leadership with training41:15 – Choosing hard things in the digital age48:44 – Building habits when nobody’s watching55:22 – What’s next for Richard’s business and personal goals01:03:01 – Final thoughts on suffering, faith, and focusRichard challenged us to do hard things. What’s your hard right now? Reply and let me know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Before he was a coach, Daniel Sterling was just trying to get in shape.He was a frustrated high schooler carrying too much weight mentally and physically.So he made a change. And over time, he transformed not just his body, but his career. Now Daniel coaches athletes across the country, helping busy professionals and competitive CrossFitters alike get stronger, leaner, and more focused.In this episode, we cover how Daniel:* Found fitness and changed the trajectory of his life* Transitioned from athlete to coach to entrepreneur * Programs for high-performing professionals* Stays consistent with his own training and mindset* Thinks about long-term health and business success🎧 Listen!📍Timestamps:00:00 – Intro03:15 – How Daniel got into fitness and why it mattered09:23 – Evolution to competitive athlete12:34 – Training smarter (and hard enough)19:36 – The training system for busy executives 34:16 – How to evaluate your current fitness level37:47 – The biggest mistake people make in fitness45:06 – Rapid Fire: Entrepreneur, Athlete, Exciting Events This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Most of us think of community as a “nice to have.”Maybe you join a group workout.Maybe you show up to a co-working spot once in a while. But deep down you believe that’s all soft emo stuff. Business and fitness building happens alone in the trenches. If that’s you… you’re wrong. I mean, I agree with you. But the data tells us otherwise. In this week’s solo episode, I walk through the science behind why community is a strategic advantage. Not a soft skill. Whether you're trying to get in shape or scale your business, this one principle will accelerate your journey.Here’s what I cover:* Why we’re literally dying younger—and how loneliness plays a role* The stats behind community as fuel for consistency (hint: 65–95% improvement)* How joining the right group can help you skip steps and avoid rookie mistakes* What Strava, Y Combinator, and Brickyard understand about compounding leverageTimestamps:00:00 – Intro + Why community isn't a luxury04:02 – The loneliness epidemic and its effects06:35 – How community fuels long-term consistency10:24 – Business stats: peer groups and founder survival rates13:50 – Real-world examples: Brickyard, Startup Chile, and more17:21 – Community as a shortcut: skip steps and avoid pain20:17 – Compounding benefits and Metcalfe’s Law24:22 – A challenge to introverts and practical next stepsLet me know what stuck with you this week. I always love hearing your thoughts.— AdamPS: Reply “References” to get the links of all the studies I cited in this pod This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Earnest Sweat didn’t just leave a finance job—he left a winning seat on Wall Street to build something that mattered more to him. As a Venture Capitalist and Podcaster, Earnest is now focused on building the infrastructure to help others thrive.We talk about how he:* Got into venture capital with a real purpose* Learned to listen to his body and pivot away from burnout* Thinks about building brands that create real long-term value* Handles follow-up and relationship building like an elite operator* Believes that health is wealth—and how it’s shaped his fitness habits⏱️ Timestamps:00:00 – Intro + How Earnest found his calling beyond finance05:10 – Working at a startup → Joining the venture capital world09:30 – What Earnest looks for in a brand: community, pain, progress14:45 – The mental shift that got him to prioritize health and fitness20:20 – How he builds deep relationships (and follows up 7+ times)27:40 – The moment he realized VC wasn’t just about money34:15 – Staying consistent with fitness while working full-time40:00 – How he filters new ideas and dials in his focus46:30 – His take on how culture, faith, and purpose connect52:05 – Closing thoughts + What’s next for Earnest This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Some people think focus means “do less.”It doesn't. Focus means doing only what matters most, relentlessly.When you are focused, you may find yourself doing more than you ever did before. But all the effort is channeled to a goal.I’ve been experimenting with this in every part of my life lately:* In business, I trimmed our offerings, doubled down on media, and saw our pipeline grow.* In fitness, I’m sticking to a simple plan: less fancy, more consistency.* In both, I’ve noticed something weird: focus has simplified the actions I need to take (what to do) and allowed me to do more and work harder (how I do it).“If it’s not a hell yes, it’s a no.” - Derek SiversIt’s not just good advice. zit’s math.Saying no to 5 things gives your yes 5x the power. Even things that are “good” are stealing from THE thing you’re trying to accomplish.🏗️ Builders Who Out-Focused the CompetitionIf you’re like me, you’re probably kinda nodding, but also you kinda don’t care what I think. You want proof. Who is legit that has followed this thinking?I’m glad you asked:1. Mark AllenAt 37, Mark Allen became the oldest Ironman World Champion ever.Not because he was stronger. But because he focused better.He trained like a monk, obsessed over recovery, and tuned out everything but his mission.2. Chipotle - ever heard of them? While other fast food chains chased gimmicks, Chipotle focused on one thing: operational efficiency.Their “Chipotlanes” drive-thrus exploded growth, added 250 locations, and created 7,000 jobs.3. L’OréalL’Oréal simplified their entire brand message around one idea: “Beauty is essential.”This singular focus helped them beat the market and hit record margins in 2024. Focus doesn’t just help. It compounds. Similar to what we discussed last week.🏋️‍♂️ Focus Isn’t Optional in Fitness (or Life)When you lose focus in the gym, you don’t just miss reps…you miss results.Here’s what it looks like:* Distraction: You check your phone between sets… suddenly you’ve been “training” for 90 minutes and haven’t broken a sweat.* Lack of intent: You show up, but don’t have a plan. You lift weights, but skip progression. You run, but without splits in mind.* Multitasking: You bounce between strength goals and cardio goals, trying to do both, but actually progressing in neither.Now flip it:* Single-tasking your training? You build strength faster.* Structured plan? You measure improvement week to week.* No phone distractions? You finish in 45 minutes and feel like a weapon.Like in business, focus compounds fitness. Not just in muscle, but in mood, sleep, confidence, and stress.And here’s the part most people miss:The way you train is practice for how you work.You want deeper focus in your business? Start by finishing your sets without looking at your phone.You want better energy for creative work? Focus on sleep, training, and recovery like they matter (because they do).You want more consistency? Track it. Plan it. Stick to the plan.Focus isn’t something you summon once a quarter during a strategy meeting.It’s something you train.🔁 The TakeawayThe hardest part of focus isn’t saying yes.It’s saying no. To the distraction, the shiny object, the next thing.But when you master that discipline, everything else gets easier.This week, don’t work on everything. Pick the one thing that matters.And put your whole self behind it.— ✉️ PS: I’d love to hear…what are you focusing on right now? Hit reply and tell me. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Before Bill Martin was training 1,400 youth athletes…He was building a soccer club out of his car. Nights and weekends. No full-time staff. Just passion and persistence.Fast forward 25 years:* Furman United is one of South Carolina’s top youth clubs* Bill became a state mountain biking champion at 50* And he’s using fitness to lead with integrityIn this episode, we talk about:✅ The 10-year grind to get Furman United off the ground✅ How purpose and profit finally aligned✅ Why Bill believes credibility starts in the gym✅ The relationship between fitness, leadership, and longevityTimestamps:00:00 – Intro + how Adam and Bill met02:55 – Why Bill started Furman United07:20 – The moment purpose and profit aligned10:35 – How Bill used fitness to regain his edge17:40 – Becoming a state mountain biking champion at 5023:30 – What coaching taught him about business29:10 – Why fitness matters more than ever33:00 – Bill’s advice to younger buildersOn pursuing passion over profit Perfect is the enemy of good enough to start Why Personal Fitness is So Important This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

My nutrition is a war zone right now.Some weeks, I’m locked in—hitting macros, stacking momentum.Then I’ll have a day where I forget to eat enough protein and binge on carbs.I tell myself it’s not a big deal.“Just an off day.”But it is. Those days break the chain.They don’t just slow progress—they reverse compounding.James Clear put it best:“If you get 1% better each day for a year, you’ll end up 37x better by the time you’re done.”But only if you keep going.Start. Stop. Reset?You don’t get better. You just burn time.💼 Business Grows During the Boring MomentsSame in business.We get impatient waiting for a breakthrough.But most successful founders didn’t break through. They compounded slowly. Phil Knight didn’t create Nike in a slide deck.He sold shoes out of the trunk of his car.Bill Martin built Furman United on nights and weekends for a decade.He didn’t pivot when things felt slow—he outlasted them.Most people don’t fail because of bad ideas.They stop stacking reps before momentum kicks in.💪 Fitness Isn’t Failing You—Your Consistency IsThis week, you don’t need a new plan.You need a boring, repeatable system you can’t talk yourself out of.Maybe yours is a daily habit like Tom Rowland. He trained daily—while running boats, raising kids, and building a business.“I train like rent’s due on my lungs.”The GOAT, Rich Froning didn’t become the undisputed champ by going hard occasionally—He trained three times a day. For years.“Don’t jump around. Stick to a program... the hard days are when you get better.”It wasn’t about intensity. It was identity.Builders don’t miss.Because the days we think don’t matter?They’re the ones that matter most.What are you struggling to build momentum in right now? For me, it’s continuing to build reps in the early days of this series - and my nutrition. LMK what you’re working on. We’ll build together. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Cody Gingerich walked away from a stable career in traditional physical therapy to build something he actually believed in.No guarantees. No fallback plan. Just conviction and a pull-up bar obsession.He left the safe path to build a business that aligned with how he trains, thinks, and helps people get better. The kind of place where athletes stay in the game instead of getting sidelined by broken systems.That’s Product Market Fitness.Cody’s a performance PT, CrossFit athlete, and business owner. With his wife Jess, he co-founded Onward Greenville to flip the PT model on its head — by training people to keep moving, not just recover.In this episode, we cover how Cody:* Left the traditional PT model to do things differently* Built a business around the local gym community* Stays competitive while growing a company* Thinks about risk, burnout, and building slowly* Integrates training into every season of lifeTimestamps:00:00 – Intro + Cody’s journey from traditional PT to performance-based care 06:20 – The broken incentives in most physical therapy clinics 14:10 – How Onward Greenville started (and why it stayed small on purpose) 21:50 – The real reason Cody still trains like an athlete 28:40 – How his gym community helped build his business 36:10 – What balance actually looks like when you have a family + business 42:00 – Advice for anyone trying to grow a brand and a bodyHighlights:Doing Door Dash to Build His DreamLive Long, Die Fast. Building a Community-Based Business from ScratchListen, subscribe, like, share, etc! Let me know what you think! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

As a Builder, I crave a clear path.A career guide.A checklist.A guarantee my family and I are taken care of — forever.But that kind of path doesn’t exist for people like us.The reason many of us start companies, work for ourselves, or chase wild fitness goals is simple:We’re not wired to follow prescriptions.We were never going to stay on the safe road.And we’re not alone.History Is Full of Builders Who Went Off-Script* Phil Knight’s dad was disappointed in him for messing around with shoes. That “messing around” made him $30 billion.* Michael Dell left the pre-med track his parents supported to build computers in his dorm room.* Todd Graves (Raisin Canes) got laughed at for devoting his life to chicken fingers.* Cody Gingerich — this week’s guest — drove DoorDash after earning his doctorate so he could build a practice on his own terms.* Tom Rowland walked away from a booked-solid guiding business to take a swing at TV production.These aren’t reckless people.They just weren’t interested in someone else’s definition of “making it.”“Do What You Love” Is Cringe… Until It WorksI get it.“Love your work” sounds like a Steve Jobs poster quote.Too soft. Too delusional. Too main character.We’ve been told to make money now and do what we love after hours.Be logical. Be efficient. Be practical.But here’s the part that doesn’t get talked about:Caring deeply about what you’re building creates a real edge.It keeps you in the game longer.It gets you out of bed when it’s not fun.And it makes you harder to compete with.Would you rather go up against someone chasing a quota…or someone chasing something that actually matters to them?I’ll bet on the obsessed Builder every time.Build Toward What You *Actually* WantKen Griffin — one of the greatest capitalists and investors ever — said:“Don’t do something boring. Take risks. Pursue what you’re passionate about. Lean into the impact you can have on the world.”You won’t accidentally end up somewhere meaningful. You have to build in that direction on purpose.And yeah — it’ll probably cost you.Money. Time. Traction.But not nearly as much as waking up ten years from now, wondering how you got here.-Always here if you need help building your thing or thinking through it. Reply to this email and I’ll respond. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Most founders treat fitness like a luxury.Tom Rowland treated it like rent was due on his lungs.Before he was a media entrepreneur, Tom was guiding fishing trips 300+ days a year in the brutal heat of Key West. If he couldn’t perform physically, he didn’t get paid. So he trained. Hard.In this episode, we cover how Tom:* Turned his endurance into a revenue engine* Built one of the most respected outdoor media brands* Qualified for the CrossFit Games* Balances elite fitness, family, and business* Uses consistency, discipline, and storytelling as his edgeTimestamps:00:00 – Intro + why fitness was never optional for Tom06:32 – How he started his TV shows and broke into outdoor media16:00 – Advice for anyone wanting to start a side business22:51 – The myth of balance (and what actually works)34:11 – How fitness should enhance your life—not dominate it36:18 – Building a local gym and community from scratch43:30 – What it took to qualify for the CrossFit GamesHighlights:Turning a side-hustle into your full time jobBalancing fitness with familyHow he built a fitness community from his home gymListen, subscribe, like, share, etc! Let me know what you think! -AV This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Our inaugural episode! For this introductory episode, Adam and Producer Jonny discuss: * How to balance building a business and fitness * Jonny’s story of losing 75 pounds * How listeners can get involved with the PMF community * Preview of guests coming soon Available on all your favorite podcast platforms. Here are 3 highlights from this week’s episode…:30 overview of Product Market FitnessHow Jonny Lost 75 pounds!My Goal & Prayer for this showGive it a listen! And while you’re there - check out the free tools we’re developing for the PMF community HERE. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Welcome to Product Market FitnessIt’s about three things:* Product – what people are building and how they made it not suck* Market – how they’re getting it to grow without lighting cash on fire* Fitness – how they stay in shape while doing all of the aboveIt’s not “hustle culture.”It’s not “optimize your life.”It’s just real convos with founders, marketers, and operators who are in it.Some episodes are interviews. Some are just me talking.Either way, you’ll get something useful — or at least mildly entertaining.🎙️ Listen to Episode 0📬 Subscribe if you want in– AdamP.S. If you listen and think, “It kinda sounds like he’s figuring it out as he goes”… you’d be right. Join me. Let’s build! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn from Shaan's career. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles. visit adamsletter.beehiiv.com for the full issue! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line. To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Freight Founders is a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ryan Petersen.We dive into how Ryan went from importing motorbikes from China as a teenager to building an $8 billion freight unicorn that would change the world and everything along the way. Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Freight Founders, a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ted Alling. We dive into how Ted's childhood formed who he'd become as an entrepreneur, the founding story of Access America, what happened when he sold his $500 million business, and how he continues to build great organizations today. Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Trey’s ability to connect with people (0:55)What attracted Trey to supply chain? (3:59)The BETA journey (7:37)Finding what you do really well, and focusing on it (13:08)Getting honest input from your friend network for what you want to do (16:41)Where is content creation for businesses going in the near future? (25:19)Connecting with Trey (32:42)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Adam’s innovation in health insurance (1:56)The move from insurance to advertising (8:00)Getting into SEO and content marketing (10:04)Founding the Robinson Agency (12:45)Betting on yourself (18:04)The impact of AI and ChatGPT on SEO and other factors (20:51)Putting the customer at the center of your content strategy (23:07)Becoming an expert in your niche with relevance and specificity (25:52)Growing in a struggling market (28:27)Clarity of vision and offering generates leads (34:14)Staying connected with Adam and the Robinson Agency (37:32)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Jason’s background from being fired to his current successes (0:23)Starting over as a broker (4:22)The “luck” of sales (7:49)Data-driven decision making (8:39)The impact of COVID-19 (14:42)MODE’s shift in trajectory (15:57)Improving operations (18:35)Complexity of agent network (19:56)The importance of failure and adaptability (25:47)Pivoting against the challenges (29:09)Creating value for yourself (32:28)Approaching customers with a full solution mindset (37:48)Final thoughts and takeaways (42:12)Keep up with GUEST:Jason Roberts (LinkedIn)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Value of attending conferences (0:25)Ed’s background in supply chain (3:49)Finding more freight (6:47)Evolution of newtrul (8:38)Selling technology vs freight (10:27)Challenges of monetization (11:23)Quantifying value proposition (13:19)Overcoming challenges of fundraising (19:57)Choosing the right investors (21:51)Lower margin strategy (26:53)Final thoughts and takeaways (28:47)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Whitney’s background and experience (0:55)KCH’s growth in marketing (4:07)Creating a uniform message (7:27)Building a content machine in supply chain (10:19)Recruiting the right fit (11:03)Managing growth in a changing economy (14:09)Company culture and rewards (16:02)What’s coming next for KCH? (17:10)Keeping up with Whitney (19:03)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:What does AVRL do in the space? (0:15)AVRL’s unique approach to delivering white glove service to companies (1:17)What does growth look like in AVRL’s hand-selection of clients? (5:44)The niche approach to gaining quality of customers, not quantity (6:46)Laser focus on delivering results, not promises (8:45)Combating a recession with growth (11:55)Being a voice for the industry on LinkedIn (15:12)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Josh’s backstory getting into the content game (1:54)Influences that inspired the brand (3:13)Getting organizational buy-in (5:28)Showcasing the brand through individual personalities (9:55)B2B Content and Recruiting Content (16:29)Guarding against complacency (19:31)Wins from the FreightVana approach to Content (22:14)Final thoughts and takeaways (26:53)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Takeaways from Manifest (1:36)Embracing the challenges of growth (4:34)How a possible looming recession is impacting start-ups (8:01)What does growth look like for businesses in 2023? (12:05)Using AI to automate workflow and cut out the fluff of communication (17:33)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Craig’s background and career journey (7:07)Fly-In Luxury Resort (12:47)Building vs. buying content (25:32)Keep up with Craig:Twitter: https://twitter.com/FreightAlley* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from this conversation include: * (9:20) How Santosh is disrupting Supply Chain VC through content* (15:36) Training founders how to articulate a story effectively* (18:32) Building the industry’s biggest and best show* (27:02) The power of content compounding* (39:55) Have You Heard---------* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.---------Links & Resources: Santosh’s PodcastFollow Santosh on TwitterAudibleSam Thompson’s Launch in 24 Hours This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The current state of the supply chain (3:50)How Supply Chain Now came to be (8:37)Scaling your podcast beyond yourself (14:05)Giving it forward one asset at a time (20:41)Where Supply Chain Now is heading (27:53)Keep up with Scott:Supply Chain Now: https://supplychainnow.com/LinkedIn: https://www.linkedin.com/in/scottwindonlutonTwitter: https://mobile.twitter.com/ScottWLuton* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:What CVO means and does (3:34)The importance of experience (6:11)Having a 30-year perspective (9:01)Building digital service (10:44)Digital-first impressions (13:06)Growth contributors (16:37)Team building habits (20:21)External influences on internal creativity (24:19)Being tech-wise in the media industry (28:15)Links & Resources:The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-gameWhiteboard’s Digital Stewardship Manifesto: https://assets.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e867e9f6534_Digital%20Stewardship%20Manifesto%20-%20Whiteboard.pdfGrayscale: https://grayscale.whiteboard.is/Center for Humane Technology: https://www.humanetech.com/WSJ’s Facebook Files podcast: https://www.wsj.com/articles/the-facebook-files-11631713039The Social Dilemma: https://www.humanetech.com/the-social-dilemmaYouth Toolkit: https://www.humanetech.com/youthPraxis Labs: https://praxislabs.co/The Redemptive Business: https://www.amazon.com/Redemptive-Business-Playbook-Leaders/dp/057889596XA Rule of Life for Redemptive Entrepreneurs: https://www.amazon.com/Rule-Life-Redemptive-Entrepreneurs/dp/057842763XThe Redemptive Nonprofit: https://www.amazon.com/Redemptive-Nonprofit-Playbook-Leaders/dp/0578496410* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:The virality recipe (7:33)Step 1: Get their attention (12:26)Step 2: Get them to the end (15:27)Step 3: Get them to watch again (21:21)Step 4: Get a reaction (23:46)Step 5: Get a fan (25:32)The five points of execution (27:35)Watch the short here: https://youtube.com/shorts/4NwG371avM8Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:How Shamus got immersed into the business world (4:52)What drew Shamus to podcasting (13:27)How to get top-level guests on your show (16:08)The next steps in life for Shamus (20:23)The key to viral content (23:54)Links & Resources:Our Future by Michael SikandRobinhood Snacks PodcastTBOY PodcastKeep up with Shamus:Podcast: https://www.mbitpodcast.com/Twitter: https://twitter.com/mbitpodcastLinkedIn: https://www.linkedin.com/in/shamus-madan-9aa2a0211Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:FRQNCY Media’s unique marketing twist (5:16)Michelle’s unique relationship with audio (6:33)Defining “audio experiences” (12:11)Defining “post-capitalist” (20:09)Objectives that change how we approach content (28:46)The overarching audio strategy (32:59)What Michelle’s proudest of (43:01)Keep up with Michelle:FRQNCY Media: https://frqncy.media/Twitter: https://twitter.com/MichelleKhouriLinkedIn: https://www.linkedin.com/in/michellekhouriContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Audio innovation (1:36)The branding process (10:21)Show promotion (16:57)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Jon’s background and career journey (1:52)Crafting a unique voice (7:56)Building an audience (14:33)Nonconventional book writing (19:15)Keeping your podcast going (25:39)Practical golf knowledge (30:18)Keep up with Jon:Twitter: https://twitter.com/practicalgolfPractical Golf: https://practical-golf.com/The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Upcoming season with the Jags (1:51)Blythe’s career journey (5:29)Launching a show as a single creator (11:58)The importance of remaining curious (18:22)The power in ruthlessly cutting content down (21:31)Aggravations of being a marketing agency (30:12)Keep up with Blythe: https://everythingislogistics.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Jonny’s background (2:39)How to improve your show (9:42)Technical podcast production tips (14:36)Pulling social assets from your podcast (17:12)Links & Resources:Descript: https://www.descript.com/Audacity: https://www.audacityteam.org/HEARD Prime: https://www.trustheard.com/heard-prime/The Data Stack Show: https://datastackshow.com/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Running a marathon on every continent (4:12)How to get your guests to open up (9:42)The secret to longevity (17:09)How to get your guests excited (20:18)How to stay focussed (23:45)Completing a book’s creative process (29:12)What there’s to be excited about (31:17)Links & Resources:Stop Asking Questions by Andrew WarnerMixergy by Andrew WarnerHow to Win Friends & Influence People by Dale CarnegieFocusmateContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Constraints aren’t always bad (0:51)Types of creative handcuffs (3:47)How to implement creative restraints (18:08)Tweet of the week (29:02)Links & Resources:Invest Like the Best with Patrick O'ShaughnessyScramble.land by Carlton RiffelA Gentleman in Moscow by Amor TowlesContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:Matt’s career journey (2:53)Getting started in podcasting (9:23)Daily vlogging while employed full-time (13:32)Matt’s content flywheel (24:43)Providing for other creators (30:34)What’s on the content horizon (35:47)Keep up with Matt:YouTube: https://www.youtube.com/c/mattraglandTwitter: https://twitter.com/mattraglandAutomatic Evergreen Service: http://yourweekly.email/Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness

Highlights from the conversation:YouTube podcast page (3:44)Derek’s paid media strategy (8:20)Best practices for these ads (15:12)Real numbers from real results (17:57)Tweet of the week (20:37)Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness