Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition
In this episode, Adam is joined by Ed Stockman, Co-Founder and CEO of newtrul. Ed shares his insights on the challenges of monetizing in the transportation industry, fundraising, finding the right investors, the importance of having a quantifiable value proposition, having a differentiator to close a sale or secure funding, and more.
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Show Notes
Highlights from the conversation:
- Value of attending conferences (0:25)
- Ed’s background in supply chain (3:49)
- Finding more freight (6:47)
- Evolution of newtrul (8:38)
- Selling technology vs freight (10:27)
- Challenges of monetization (11:23)
- Quantifying value proposition (13:19)
- Overcoming challenges of fundraising (19:57)
- Choosing the right investors (21:51)
- Lower margin strategy (26:53)
- Final thoughts and takeaways (28:47)
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