Online Marketing Podcast

Sometimes we tend to overcomplicate the process that is meant to convert our audience into customers.But the truth is, that having too many webinars, challenges or courses before your launch might confuse your audience and decrease your conversion rate.In this episode, we are discussing how you can effectively guide people into an informed buying decision through a simple process without over-delivering.FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-create-simple-funnels-that-convert-episode-97Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Should you be starting your membership even if you don’t have everything set up 100%? In this episode, we are discussing how to launch your membership the right way.  Managing expectations, avoiding disappointment by overpromising and creating surprising bonus content will make sure that your initial members are satisfied. Read the full show notes here: https://membershipsmastermind.com/how-to-set-the-right-membership-expectations-when-youre-getting-started-episode-17/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! 

In this episode, we are discussing how to create engaging live experiences for your members that have a community element, build relationships, and that are scalable. FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-create-scalable-live-experiences-episode-96Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Sometimes we can get too busy serving our clients.This can easily lead to a burn out and we also end up not having enough time to promote our programs and develop new relationships for future business.In this episode, we are discussing how you can run multiple programs in a sustainable way without spending all your time and effort on creating a business model that you might regret later on.FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-run-multiple-programs-in-a-sustainable-way-episode-95Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Facebook groups are powerful tools in your marketing arsenal. By taking a strategic approach, you can make sure to get the most out of them.  In this episode, we are discussing how you can create your own path to successfully managing groups and have purposeful conversations with your members that will lead to a thriving community. The key is to avoid getting stuck in an “online sales mindset” that simply sees people as numbers. Looking at your groups in a real-world context enables you to create deeper connections and desire for more access to your services.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-16/Resources:Social Prompts (formerly "Instaposts"): Create Engaging Social Media Content...In An Instant! Caption Prompts That Reflect YOUR Business & Brand Delivered Monthly. For Business Owners who are ready to create REAL relationships with their followers on social media through posts with substance.Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Free Facebook groups can be very time-consuming and drain your energy.It takes a delicate balance of engaging with your audience and staying connected while avoiding going down rabbit holes and over-delivering.In this episode, we are discussing how to manage your time to give your audience a taste without giving them everything for free, how to avoid grooming freebie seekers, and how to create tension and desire for your paid offers naturally.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

If you want to get your membership started right ahead and with no initial costs, Facebook groups are a popular option.In this episode, we are discussing how to run a membership in a Facebook group, how to structure your content and posts to avoid confusion and why you should already plan ahead to eventually up-level your membership to another platform to protect your time and energy in the long run.FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-run-a-membership-in-a-facebook-group-episode-93Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When is the best time to launch your own membership course?Right now! – is the most likely answer. A lot of people reach a bottleneck while preparing to launch their own membership course, waiting to get all their ducks in a row. But perfectionism can be your worst enemy. In this episode, we are discussing how to overcome perceived obstacles, how to make the first step by keeping it simple and streamlined and how to improve your membership along the way by finding out what your audience is truly looking for. So you can start sharing your gift with the world today. Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-15/Resources: Social Prompts (formerly "Instaposts"):Create Engaging Social Media Content...In An Instant! Caption Prompts That Reflect YOUR Business & Brand Delivered Monthly. For Business Owners who are ready to create REAL relationships with their followers on social media through posts with substance.Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to choosing the right platform for your membership, you are facing a lot of different options.In this episode, we are discussing some of them and why you should always keep the end goal in mind, no matter what platform you end up using, which is to create a seamless experience for your members. After all, this is more important than any specific technical details that each of the platforms offers for marketers.FInd the full show notes & resources here: https://membershipsmastermind.com/how-to-choose-the-right-platform-for-your-membership-episode-92Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing if you should be paying guest teachers in your membership, how to set clear expectations upfront, and how payments can influence the deliverable of your guest.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Should you be inviting outside influencers into your membership groups? The short answer is “Yes” - but only if you do it the right way. In this episode, we are discussing how you can benefit from influencers and increase the value of your paid membership groups for its members without having competitors take advantage of your audience. Having been influencers in other groups as well as having tie-ups with outside experts for their own groups, Paul and Melissa have experienced both sides. Today they are sharing what it takes to build successful relationships with other experts to make your paid memberships more valuable and how becoming an influencer yourself can help you reach new audiences without being intrusive.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-14/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

There are no hard rules that say what is a preferred vendor relationship and what is not. It’s up to your creativity and imagination to create mutually beneficial relationships with your contractors.In this episode, we are discussing how to set clear expectations upfront, how to maximize cross-promotion and affiliate commission opportunities, and how to correct one-sided agreements without letting emotions get in your way.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to get the most out of your basic membership programs and how to position your higher-priced memberships to create more commitment and better results for your clients. A lot of people see their basic membership subscribers as simply their “base clients”.  But they are also a great opportunity to grow your business. By applying a multi-dimensional approach, you can  ·        utilize them to attract more clients for your higher-priced services·        improve your deliverables by discovering your clients’ needs and struggles Your higher-priced memberships, on the other hand, can get you better clients and greater results through the right price point and how you position them.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-13/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing why you shouldn’t disregard non-engaging Facebook group members, how to foster the right engagement and give your group members a reason to react.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to maximize the use of freebies, how to avoid creating a list of people that only want your giveaways and how to find the right strategy that specifically works for your audience. Many people view freebies through a negative lens. It’s a polarizing issue with strong opinions for and against giving something away for free. But the truth is that there is not just ONE way to it.  Blindly following one single strategy or one single template, can easily lead to disappointment. Because what works for your followers might be very different than what the internet marketing industry is telling you. If used correctly, freebies can be an efficient tool to establish your social proof, build long-term relationships and create future needs that will convert your followers into buying customers.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-12/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

There are so many options to choose from when you are looking for a platform to host your membership. It gets even more complicated when you want to have separate websites for your different memberships.But sometimes we get too caught up thinking that we need so many things to create what we consider the perfect experience for our members, just to find out that a much simpler and cheaper solution actually works better for our clients.In this episode, we are discussing simple solutions to run multiple membership websites on one platform without breaking the bank and how you can scale those sites later on.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.In this episode, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

There are many things you can do to exponentially grow your next launch. In this episode we are discussing how to raise your perceived status, what details to watch out for before the launch and things you can do that have a long tail effect, outliving the launch itself.To read the full show notes: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-11/Resources:Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

One of the biggest obstacles for many marketers is just to get started.But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do.In this episode, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list.We are also talking about how to create engaging pre-launch challenges that convert.Find the full shownotes here:Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Setting the right price point for your course can not just attract an audience but also make it a no brainer for them to sign up for your memberships.In this episode, we are discussing how a good payment plan can eliminate objections, condition your audience and lead them to take the natural next step to avail of your higher priced offers.Find the full show notes here: https://membershipsmastermind.com/how-to-set-enticing-price-points-for-your-offers-episode-83Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

You worked hard to create your email list but only see low conversion rates? On top of that, your customers only show up when you offer something for free? This is a very common problem many marketers face these days.  But a lot of times, we are the ones that actually groomed our subscribers into expecting only free things from us.  “100% of the people will reject the offer that you never give them.” If you are just giving away freebies without making the right offer at the same time that will lead them to take the next step, you are missing out on a crucial opportunity. It is also essential to form valuable connections with your subscribers through engaging conversations, which will ultimately lead them to invest more in you. In today’s episode we are discussing how to engage with your audience, nurture it and make the right offers to convert freebie seekers into buying customers.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-10/Resources: 52 Conversations Catalysts - grow your profitable social media following of REAL people through these psychology-backed strategies. Broken down into simple, yet powerful, practical steps literally anyone can do.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing the benefits of low priced or even free introductory training before your membership to position yourself as an expert, build desire and indoctrinate your audience.Find the full show notes here: https://membershipsmastermind.com/how-to-build-desire-indoctrinate-your-audience-before-your-membership-episode-82Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Free challenges typically have much higher participation rates but lower conversion rates. Paid challenges are often the other way around because many people are not willing to pay for challenges.        In this episode, we are looking into a third, hybrid option that combines the best of both approaches without confusing people.It’s one single challenge but different levels of access or different experiences.This way, you’ll make sure to create short-term as well as long-term business for you.Find the full show notes here: https://membershipsmastermind.com/how-to-create-hybrid-challenges-with-free-and-paid-parts-episode-81Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Many people live the “Launching Lifestyle” to constantly promote their evergreen memberships. In this episode, we are discussing how you can break out of this unsustainable cycle. By taking the right steps, your clients will come to you even without the hard sell approach.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-09/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Facebook Pixel is a powerful tool to understand and strategically target your audience.In this episode, we are discussing how Facebook Pixel works, how you can use it for different audiences and why you should be installing it on your Website right now, even if you are not using it yet.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic, as well as creating audiences for your future ads.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt  

The secret is to integrate your ads in a consistent and pervasive marketing strategy that guides your customers from an initial conversation all the way to buying your product or service. This strategy will ·      create the desire for the solution that you are providing by hitting mental triggers·      eliminate any possible objections·      avoid confusing your audience by aligning your ad copy with all other messaging (from emails to regular social media posts) ·      Prepare your audience in a way that when you finally make the offer, it’s a no brainer for them to get itRead the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-08/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Many marketers are facing a similar dilemma: Low engagement in their Facebook groups.In this episode we are discussing why trying to create an active and lively group might be a waste of your time.Often, the simple reason why you’re not getting much engagement in your group is that you are forcing your members into a habit or into a deliverable that they actually didn't come for in the first place.We are also talking about warning signs to look out for and possible alternative community elements that are on a less frequent basis and might fit your audience better than a regular group.Find the full show notes here: https://membershipsmastermind.com/why-you-might-not-need-a-facebook-group-for-your-membership-episode-78ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Social Prompts (formerly “Instaposts”) : Create Engaging Social Media Content...In An Instant! Caption Prompts That Reflect YOUR Business & Brand Delivered Monthly. For Business Owners who are ready to create REAL relationships with their followers on social media through posts with substance.Kajabi - Content marketing platform designed to help digital entrepreneurs and small businesses utilize customizable templates to create and sell engaging content in the form of online courses or coaching programsCircle - a community platform designed for creators who want to gather their community members around their content, engage them in discussions and turn them into paying members.Mighty Networks – a platform for building an online membership and allows members to connect, without distraction. It offers the ability to publish articles, share content, and create an online course platform for your audience.vBulletin-  a software that allows you to create and manage online forums or discussion boards.IP board - platform for building vibrant communities with forums, eCommerce, content management, image galleries and more.Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing the differences between courses and monthly memberships, which one is harder to start with when you are not known yet, which one gives you a better chance to influence your audience in a bigger way and how to find out which one works better for you and your audience.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Many of us face the same dilemma, how much of your membership content should you make available for free to promote your courses? Giving away too much can have a negative effect on your existing members. Why should they pay if others can just get a big junk for free? In this episode, we are discussing how to produce micro-lessons that address what your target audience is searching for the most. This will create relationship equity and a desire to learn more.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-07/Resources:Social Prompts (formerly "Instaposts"):Create Engaging Social Media Content...In An Instant! Caption Prompts That Reflect YOUR Business & Brand Delivered Monthly. For Business Owners who are ready to create REAL relationships with their followers on social media through posts with substance. Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to avoid the most common mistakes when starting your membership and how to create a great experience for your members.This includes:producing deliverables that people are really looking formeeting your audience’s individual expectationestablishing clear communicationhow to make your content availableFind the full show notes here: https://membershipsmastermind.com/best-practices-for-creating-great-memberships-episode-76Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Sometimes it can be puzzling to have only a few people sign up for your membership, even when you repeated the exact successful formula that gave you great results at your previous launch. In this episode, we are discussing possible external factors that might influence your enrollment numbers and how to avoid hitting the saturation point with your audience by changing your front-end offer.Find the full show notes here: https://membershipsmastermind.com/what-to-do-about-low-membership-enrollment-numbers-episode-75Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

For many people, Facebook ads are like a slot machine. You never know the outcome. In this episode, we are discussing how you can create the best results and return of investment for your ad spend by targeting the right audience and creating captivating content that resonates with your audience without giving away too much.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-06/Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When you are offering multiple memberships to different target audiences simultaneously, your messaging can easily get mixed up and confuse people.In this episode, we are discussing how to create separate messaging for your offers while maintaining your core values.ResourcesSocial Prompts (formally Instaposts): Create content that makes sales! Spend less time wondering what content to create and more time talking with your audience about your offers.Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to pricing models for your membership, from annual to quarterly to monthly, you can find many different opinions on what’s the “right way” to go about it.The truth is: there are no rules or one single golden standard.We discuss what you should consider when setting up your payment plans to attract the right audience that works for you and what incentives you can offer.  ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Managing Facebook groups can be dreadful and time-consuming. In this episode, we are discussing strategies to minimize the time you have to invest with maximum results. It all starts with a mindset shift you need to make to look at your Facebook groups as lead magnets. We are also talking about how to build momentum before you start your group, to have a good number of members right from the very beginning, how to save you time with templates and pre-scheduling your posts, as well as strategies to maintain an engaging group by offering value and building deeper connections that will eventually convert its members into buyers of your services.Read the complete show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-05/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing what you should be looking out for when starting your membership: What deliverables to includeHow to avoid overwhelmHow to make exclusive membership content available to the general public without devaluating your program How to avoid grooming freebie seekers instead of paying membersHow to convert one-off clients into monthly paying members.Find the full show notes here: https://membershipsmastermind.com/how-to-start-your-membership-avoid-overwhelm-episode-72Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how you can create a safe space for your members to share their progress and how to celebrate their wins in a way that won’t intimidate others with less progress.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing where to find your future customers, how to find out and address their most important issues, and how to attract your dream clients to grow your list with quality subscribers.Read the complete Show Notes: https://membershipsmastermind.com/how-to-grow-your-list---episode-04/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

How do you successfully transition people from a one-time course to a continuous membership?In this episode, we are discussing how to create a vision, natural tension and desirables through the right messaging and timing that will make joining the membership the next logical step for your course participants.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

How much content should you share in your free groups without giving away too much?In this episode, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience and creates desire and excitement to join your paid memberships.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

How do you maximize the final days before your launch and convince people to sign up for your offer? In this episode, we are discussing how to maximize the time right before your launch. From engaging with your audience via email and social media, adding last-minute incentives, to handling their objections - there are many things you can do to “bring them over the line”.Read the full show notes: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-02/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Increasing your membership fees can be tricky for many people. In this episode, we discuss the importance of not getting discouraged by losing some of your customers due to price increases and believing in the true value of your service. If you position, brand, and market yourself successfully as an expert in your field worth paying a premium for, you will attract the right customers.Read the full show notes here: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-03/Resources:Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to attract new clients to commit to long-term memberships (even if they are higher priced) and how to create client relationships that will last a lifetime. Creating consistent expectations and deliverables throughout your various memberships is key to guiding your clients from trial periods to different forms of memberships.Read the full show notes: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-01/ResourcesOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are sharing from our own personal experience how building a group of like-minded people can create new customers for you and how you can find fulfillment on a deeper level by giving to your community, even if some had outside training in other membership programs.Read the full show notes: https://membershipsmastermind.com/memberships-mastermind-podcast-episode-00/Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt