Online Marketing Podcast

How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough? When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter where you are, it’s like “What’s the next thing?”I challenge you when it comes to your audience, look at why you are really building that audience. What is the purpose behind the vanity metric? What is it that you think you need to feel fulfilled?While you’re on your journey, you’re collecting an audience, you’re bringing people into our world. And the truth is, we really don’t need as many followers as we think. We don’t need the virtual line around the corner. We don’t need the huge follower count. We don’t need a huge email list. What we do need is connection. We need to make sure we are tuned in with our audience, and we need to make sure we are tuned in with who we are, so we project the best self that we have.So, how much is enough? I guarantee it’s not anywhere near where you’re placing that metric. You can be fulfilled now, and you can look at the numbers. How many sales? How many paying clients do you need to reach the goal, to live the life and lifestyle that you want, to make the impact that you want?You don’t need a huge following. Instead, go deeper with fewer. Resources:Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

6 easy things to think about when it comes to your target audience!When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them? Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @real

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language.  In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level. Resources: ·         Ninja Targeting Research Guide   -  one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt   

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

So many entrepreneurs fail when building an audience. In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them.Resources:·      Ninja Targeting Research Guide  -  one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all. The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.You have something amazing to share with this offer, so get it out there! Resources:50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaignsOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?ResourcesOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt t 

What makes a high converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this! Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of times, as human beings we'll buy on emotion and then we'll justify through logic.In this episode, we are discussing how you can create high converting headlines and copy that connect with your audience on an emotional as well as on a logical level and how to keep your audience’s attention after your headline.Resources:·      50 High Converting Headlines Templates -  Get a head start with our 50 High Converting Headlines Templates ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: InternetMarketingBiz.com/links/Get the show notes here: https://onlinemarketingpodcast.com/how-to-create-high-converting-headlines-and-copy-season-2-episode-02Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What is the number one highest converting headline? The truth is, there isn’t one.There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feedback that you need to make improvements.Test that headline, test that offer, test that email! Then we’ll have statistics to look at and we can make it even stronger for next time. That’s where you’re going to find true perfection. You’ll find the highest converting headline for yourself.Resources: Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers. Resources:50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns|Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: InternetMarketingBiz.com/links/ Get the show notes here: https://onlinemarketingpodcast.com/how-to-grab-your-audiences-attention-with-your-headline-season-2-episode-01Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

The biggest struggles and questions that many membership owners or course creators have are about marketing and sales.You've got a great product. You've got a great offer. You have a course, you have a membership, your coaching program, all these amazing things that you're bringing out to the world. But how do you get in front of the right people? And then how do you get people to buy the thing that you do? And that's what we talk about all in Season 2. We're going to share our marketing and sales strategies, our most successful tactics and top tips, things that you can take action on right away. Because when you have the right strategies and mindset, you not only can make a lot of money, but you can change a lot of lives!Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

It's the end of Season 1! Thank you so much to all our listeners and all our group call participants. It was such a great experience because we really got to learn about everyone's businesses, have intimate conversations with people and help them out in real-time.And one of the things that we realized after talking to hundreds of entrepreneurs, the biggest struggles and questions that people have is about marketing and sales.You've got a great product. You've got a great offer. You have a course, you have a membership, your coaching program, all these amazing things that you're bringing out to the world, but how do you get in front of the right people? And then how do you get people to buy the thing that you do? And that's what we talk about in Season 2 of our podcast, which will be called the "Online Marketing Podcast".We will talk about what you need to do to set yourself up for success and take action to have great marketing strategies, to have great sales, and to bring more of the right people into your world. For more info, check out: https://onlinemarketingpodcast.com/

Feeling burnt out at some point is very common amongst membership creators. But instead of just starting a new program and completely shutting down your old membership, there is an alternative: “The Dimmer Switch” In this episode, we are discussing how to slowly transfer your existing members to a new, more sustainable membership while still giving those who want to continue in your old program access to valuable resources in a way that won’t eat up all your time.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Keeping your audience’s attention and avoiding overwhelm during group coaching calls can be quite challenging. In this episode, we are discussing how you can structure your calls to create more focus, build deeper relationships between group members and increase the perceived value of your deliverables. Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are comparing annual versus monthly payment options for your membership, how you can create a payment plan that fits your income strategy and financial commitments. We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing different ways to increase engagement in your group.  From running challenges and creating engaging questions to enhancing the experience of your group members through collaborations and how to avoid stifling your community involvement.Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing the pros & cons of having a Facebook group, how to avoid grooming freebie seekers, how to use them as a tool to build a loyal community, how to get better results with less energy and less effort, and how to lead your members from a free group to your paid programs. Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

 Not having any testimonials for social proof, can stop many marketers from launching their membership. In this episode, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

A lot of us go out and try to convince strangers to come into our new offers. But the first transaction from a new customer is always the hardest thing to do, especially when we don't have the offer tuned in. In this episode, we are discussing who you should target first for your next launch, old or new clients and why.Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing how to create a clear structure for courses that are part of your membership, how to create different deliverables for each offer, and how to set them apart by framing them properly.  Resources:●  Make It a Membership -  a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membershipOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing effective, yet subtle ways to find out what your audience’s pain points are, what kind of transformation they are looking for and how to get to the emotional root of their objections.Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing how to offer your course participants the option to retake the course as an incentive to join a back-end membership, how to avoid confusion or cannibalizing other offers, and lastly, how to create curiosity for your offer through the right email headline. Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing how you can create a monthly payment plan for a long-term commitment and how to avoid half-hearted members taking up your time and energy.Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing the pros & cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers.Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing how to get more engagement in your Facebook groups by building personal relationships and how to avoid creating roadblocks by overdelivering. We also talk about why up-leveling your onboarding process can save you and your members’ time while enhancing their overall membership experience.Resources: ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Finding the right price point for your membership can be tricky. In this episode, we are discussing what to consider when you are creating your pricing strategy. The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

There are a lot of different things you can do when onboarding new members.In this episode, we are discussing what to focus on that has the most impact on your audience and how to create the perfect onboarding experience.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

How much content should you share in your free groups without giving away too much? In this episode, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience and creates desire and excitement to join your paid memberships.Find the full show notes here:Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Many of us eventually face the same problem: How do you navigate multiple Facebook pages? Which one should you be concentrating on? Should it be a page centered around your personality or your business? In this episode, we are discussing where you should be investing your time, how to avoid conflicts of people landing on different pages, and how to migrate followers of one Facebook page to another without losing or confusing your audience.Find the full show notes here: https://membershipsmastermind.com/how-to-handle-multiple-facebook-pages-episode-53Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing VIP memberships. ·      How you can set your high level offers apart from your basic memberships ·      How to avoid adding too much to your VIP offers that will eventually overwhelm you     ·      How much access to offer·      How to protect your most scarce resource – your timeFind the full show notes & resources here:https://membershipsmastermind.com/what-to-include-into-your-vip-membership-episode-52 Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Book: “Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams” by Jeff WalkerFor a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

One to One coaching can be very rewarding but also using up a lot of your most valuable resource: Your time. In this episode, we are discussing how to transition your VIP clients to a group membership and how to add higher perceived value to guarantee a satisfied audience.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-transition-from-one-to-one-coaching-to-group-memberships-episode-51Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic, as well as creating audiences for your future ads.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to strategically encourage your members to renew their membership, how to re-establish the value proposition and what to avoid that might lead to membership cancellations.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

Most of us have hard drives full of lead magnets that we downloaded but never opened.The messaging of your lead magnet can be the key to your client.  In this episode, we are discussing how to create lead magnets that speak to your audience.  We are talking about common mistakes like overwhelming your audience by packing too much into your lead magnet, using expert language that might not resonate, or appealing to pain points in cases where aspirational messaging would be more successful.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-create-lead-magnets-that-resonate-with-your-audience-episode-50Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to attract an audience to your groups and challenges by giving real value that leads to micro-commitments and engaging your followers in a way that creates desire and fear of missing out.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-fill-your-challenges--groups-episode-49Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When is the perfect time to launch your membership?The answer is most likely: NOW!In this episode, we are discussing why you should not wait too long before launching your membership and why you should emotionally detach yourself from the outcomeResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

Creating surveys can be a powerful tool not just to get to understand your audience better but to create desire for your membership at the same time.In this episode, we are discussing how to purposely create questions that will lead your audience to your programs while giving you valuable information about the deliverables that they are looking for. ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to find the right deliverables and price point for your membership. When it comes to deliverables, a common mistake is the “more is better” mentality. We are talking about ·      finding out what your audience is actually looking for·      how to create a content library of deliverables ·      and how to avoid overwhelming your members by overdelivering.  As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audience you are looking for.Find the full show notes & resources here: https://membershipsmastermind.com/deliverables--price-point-of-your-membership-episode-48Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Are you struggling to convert members of your free group into buyers? Then this episode is for you! We are discussing how to create “hot topic” lead magnets that truly resonate with your audience and achieve a much higher conversion rate by creating the right bait for your members.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-convert-free-members-into-buyers-episode-47Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing the differences between courses and monthly memberships, which one is harder to start with when you are not known yet, which one gives you a better chance to influence your audience in a bigger way and how to find out which one works better for you and your audience.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

How do you create engagement between members after you switched to a new platform? In this episode, we are discussing how to change your members’ habits and what incentives you can offer them to get the engagement you are looking for.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-encourage-engagement-on-a-new-membership-platform-episode-46Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Running two differently priced memberships at the same time can be challenging. In this episode, we are discussing how to set the right price points, how to avoid devaluing your services, and how to make sure that all your clients are satisfied.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-run-two-differently-priced-memberships-simultaneously-episode-45Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to lead your audience successfully to your back-end offers without confusing them.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to set your audience up for your webinar, how to open your cart at the end, and how to repurpose your webinar for people that haven’t attended it.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing creative ways to increase engagement within your group and how to create the right atmosphere that will get conversations started and enhance the connection between members.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-increase-engagement-within-your-group-episode-44Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

An upcoming launch can create anxiety and fear for many people. When you have something that you truly believe in and are excited to share with the world, self-doubt and the imposter syndrome can be your worst enemy.  In this episode, we are sharing ways to work with your fear, how to dig to the root of it and how to shift your perception to view fear as a positive mechanism that helps you grow and push you forward.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-overcome-your-fear-of-launching-episode-43Resources:Social Prompts (formerly "Instaposts"): Create Engaging Social Media Content...In An Instant! Caption Prompts That Reflect YOUR Business & Brand Delivered Monthly. For Business Owners who are ready to create REAL relationships with their followers on social media through posts with substance.Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!“The E Myth Revisited: Why Most Businesses Don't Work and What to Do About It“ (Book)For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to create your success path, how to discover your milestones and how to use feedback of your members to improve your membership.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt