Online Marketing Podcast

A lot of us get caught up in perfectionism. We have to have our membership programs done perfectly.  Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted.  In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putting your membership out there, regardless of the number of followers you have and how you can use market feedback to make sure that what you offer is perfectly aligned with what people are looking for. Dr. Mary Barbera “fell” into the autism world in 1999 when her first-born son, Lucas was diagnosed with autism. Since then, Mary transformed from a confused and overwhelmed parent to a Board-Certified Behavior Analyst and best-selling author.  After earning a PhD, Mary launched her first online course in early 2015 and later built additional courses and a membership program to help both parents and autism professionals.  In her vlogs, podcasts, books, webinars, and online courses, Mary teaches her unique step-by-step system and method to help children with autism (or signs of autism) talk more while reducing tantrums and other problem behaviors.  Mary’s latest book Turn Autism Around was published in 2021 by Hay House and is helping parents and professionals start turning things around for young children with early signs of autism and older children with an autism diagnosis who are still struggling with talking, tantrums, eating, sleeping and potty training.   Resources:Free Online Workshops by Dr. Mary Barbera - Parents and Pros in the autism world can attend a free online workshop to learn more about joining Mary Barbera’s courses and communityMake It a Membership-  a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with Mary:marybarbera.com/facebook /youtube /instagram /Twitter/Linkedin/Pinterest Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

You're the boss of your business so you get to decide what it looks like and how it feels.I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

When’s the last time you “spring cleaned” your business?We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time,you can spring clean your business.What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.Instead, let it get you excited!Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.You have a lot to offer, so get excited!Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

The biggest fear of many people is to feel tied down and restricted by their own memberships They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members. In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.Resources:Make It a Membership-  a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.The way to get that is to give people the time. Listen and connect.Stop treating everybody like a number.Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?You can probably achieve all the goals that you have by having a deeper connection with fewer people.So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanitymetric numbers, I really want to bring you back to connection.Build your connections. Go deeper with fewer.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

“Can I actually make this into a membership?”  This is a question we've been hearing a lot lately. That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.  In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.Resources:Make It a Membership-  a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your businessMemberships are a win-win!Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Be your own best customer. Now, what do I mean by that?If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.We want to exceed expectations.Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.Are we our own best customer? Are we setting ourselves up with the right habits?And that's what I'm going to recommend that you do.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.It’s a win-win for everyone!Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

It does take a lot of effort to get one single client. And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.  In this episode, we are discussing how you can create more than just one transaction per client by adding touch points to your current programs and offerings to give them different opportunities to work with you. Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Memberships do not have to be complicated. Seriously!They can be very streamlined, very simple. It all comes down to the promise that you're making.Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.it's all about the long game.It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.Nobody loses, its a win-win-win all the way around.And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Memberships are a win-win for both, business owners and clients. In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income. While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.Resources:Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted!Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them. What are some different ways that you can work with your audience with smaller offers? Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

What is the perfect ads budget? The answer might surprise you: It’s limitless. When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending. In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads and don’t have to worry less about your ads budget.Resources: Online Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers. Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!  Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Get paid to build your email list.When we go and acquire something, when we consume something, we're expected to pay, right?But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way. You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world. You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.I want you to keep in mind that you can look at your funnel differently.You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.  Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment.In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers.Resources:Online Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned?Well, guess what you need to do then?Track and measure your results, specifically your conversions.100% of people that see your ads aren’t going to click on the link. So, there's a ratio there, there's a percentage there. Everybody that goes to your landing page or your sales page are not going to buy or not going to opt in. There is a percentage there also.So, what we need to do is, we need to track this. That way we can look at the measurements.We are doing our tests and the other things that we always talk about, we can see incremental improvements, we can actually duplicate success, but we can't duplicate something if we don’t know what’s happening.So, track and measure!Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

I'm here to encourage you to embrace change.Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.So, remember change is going to happen. Will you embrace it?Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen. But that just doesn't exist. Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience.In this episode, we are discussing how you can actually duplicate success by tracking and measuring your results, specifically your conversions.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.Okay, what're the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Change is constantly happening in marketing. In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors.Resources: Adaptive Method Course - Create Facebook Ads That Transform Strangers Into Raving Clients & Customers! Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!  Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Are you throwing spaghetti at the wall waiting for something to stick?In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind,But you've got to begin with the end in mind.I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.So, not only from a financial standpoint, but also how do you want to feel along the way?You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.Resources:  Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Embrace your mistakes! Celebrate them and learn from them.This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.You took that step.And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change because again, we talk about all the time, marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection is put out things that are not perfect because it's the market feedback that we don't have until we put our thing out into the world.So go ahead and make mistakes. That is how we learn.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

One of the key pieces of being successful in marketing is having an open mind.Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me.All these different things, all these beliefs that we have about our business and why it won't work or why that strategy is not the best for us without even really looking at it from an open mind and open perspective.You know, the best marketers in the world and the best people in business are adaptable.They adapt to changes that happen in their business. They have an open mind, they try things out, they test things out, they give it a really good go and then make the determination there if it's best for their business.So when you're approaching your business and anything new that you encounter in your marketing comes up, I want you just to stop and listen and have that open mind. Listen first before you make any judgment, before you put the hands up and say, this won't work for me. Listen with an open mind first and then from there, try it out, put yourself out there, take those steps, you know, find a mentor that's going to help you along the way to really give it a good try before you make that determination. But have that open mind first, that's the first key step because an open mind can lead to so many opportunities in your business, but you have to be open to listen. So keep that open mind.Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing the most common mistakes people make when running Facebook Ads. We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success. Resources: ·      Ads Challenge - Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!   ·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.  ·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!  Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Are you following a recipe when it comes to your marketing or are you randomly putting things in?Marketing is a process.A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again over again.You can get the same result; you can amplify and you can scale and that's so vitally important.Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result.Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of marketers get frustrated with their Facebook Ads when they don’t lead to the desired results. In this episode, we are discussing what you need to fix before running another Facebook Ad in order to get predictable and duplicable results. Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them. Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future. To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you!Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

How do you price your product or service?What price should your product, service, coaching program, membership course be at?Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.I'm going to challenge you: start with the price!What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible?Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales. So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you. That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important! First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience’s problem. Make sure that it your offer is a solution that really speaks to your audience.Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have resultsResources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of us have products and services that we would like to sell to our audience immediately.  But many of the people in our audience are not yet prepared to make an informed buying decision right ahead. In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer. Resources: ·       Ads Challenge - Sign up for Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! ·       Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·       Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

You need to make more offers!Would you like to know one of the number one thing that has helped me become successful over and over again?It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers! Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What is the difference between successful marketers in your niche and the ones that struggle to get sales? It all boils down to the 3 key pillars that lead to more conversions and successful sales. And when you have all three aligned, that’s when you get the sales and that’s when the magic happens. In this episode, we are discussing what these pillars are and how you can use them to increase your conversions and sales. Resources:  ·       Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! ·       Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world. ·       Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!  Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Give yourself grace!You know what? You might be in a learning phase right now. And that is okay! Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that you’ve never been exposed to before, and you need to take the time to learn those things.So, if you’re in that learning phase right now, that is totally okay, you’re totally where you need to be. Be open-minded, get exposed to different things that you might never have been exposed to before, see things in a different way and take all that information in.Then after you take all that information in, you can ask more questions, you can ask for help, you can work on the strategy piece, but if you’re in that learning phase right now, totally be okay with just being there.Now go ahead and get started. Start learning, be open minded and then take action on things that make sense for you.Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it!Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to invest in it.So remember, you don't need to serve everyone. You don't need your thing to go out to everyone. There's over seven billion people in this world. We can't service everyone. Resources:The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible! Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Truth bomb: The most successful marketers are the ones that are adaptive.Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past. Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.Just stop and listen with an open mind!To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.So, listen with that open mind and be adaptive!Resources:The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible! Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

None of us like change.  We'd like to do things the same way we've always done them because it's predictable and reliable.  But if we don't adapt to some of these changes that are happening in marketing, especially as marketing shifts and evolves, then we’ll be left behind.  In this episode, we are discussing how to shift and adapt to changes by keeping an open mind and leaning in to new opportunities that will give us a competitive advantage. Resources: The perfect Ad Framework - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Traditional sales funnels are dead!Oh my goodness, pretty controversial right? Yes, but stick with me. I want you to really think about this, when it comes to marketing and sales, it’s a process right?Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.What happens these days? We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.When it comes to funnels, it's not really a new concept either.What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad! Resources:The perfect Ad Framework 2022 Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible! Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE!   There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with. In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors. Resources: The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt  

A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame! Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single product or service that’s out there, there’s a million different options, but the thing that’s not out there, is you and your unique voice and what you bring to the table!You have unique experiences, you have knowledge, you have skills that nobody else has, and that’s important to remember as you are crafting your offers, because even though it may have been done before by someone else, that’s their voice, that’s their spin, that’s their vibe. You have something unique and different to share!Don’t stop yourself before you get started. Put your offers out there, let people know you can help them out, because they’re waiting for you, and they need you. Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Have you ever been in one of those relationships where you got friend-zoned?  Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?So, remember, it’s okay to make more offers. Stop putting people in the free zone! Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake. The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer.But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it’s important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together! Feature benefit language is super important, start incorporating this in all of your copy, whether it’s your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it’s important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them. So, list your features, all the stuff, all the things, all the goodies that you’re going to give to them, but then make sure to include the benefits!Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires.Resources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links/Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”.Well, I don’t want that to happen to you!When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it.As human beings, we are pretty simple, we just want to know if what we’re buying is going to do what we desire. But when we’re marketing, many of us think we have to act differently, we put on this imaginary marketing hat and we start spewing out all kinds of crazy information, and we think this is what we are supposed to say, because it’s marketing.We get caught up trying to explain all of that techno babble, and at the end of the day, we just need to give people clarity. What do they already desire? What is your offer? And then between where they are now and where they want to be, is the transformation. And it’s your offer that provides the transformation, it’s the vehicle to get them from where they are now to where they desire to be.Marketing can be simple. I really want that to resonate with you because a lot of us think that it has to be some advanced, crazy thing, but I’m telling you, the best copywriters in the world, they pay attention to their customer, they pay attention to the language that their audience is already using, and then they use that language in their marketing.Keep it simple, make it clear, give clarity, get out of the way, don’t create friction… give high converting offers! Resources: ·         Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·         Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: InternetMarketingBiz.com/links Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them.Resources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales! Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about.What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’ve been longing for? Or maybe it’s being able to help people in their lives, to help others, to give back? Or maybe they dream about having stability? When we can really get to know our audience, we get to know who they are and what they desire, and that allows us to feel more connected to them and vice versa. It also allows us to serve them in an even bigger way.Having these conversations will create that connection and having that connection is going to allow you to serve them better. You’ll get your offers out in front of the right people and really make a huge difference.It’s one big connective circle, but it all starts by asking your audience, “what do you dream about?”Resources:Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt