On Marketing

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/i3r4e3Isf4QMost brands fail on social.And with content.Should I keep going?So, what causes brands to miss with social and content?Amber Rhodes has the answers.Spoiler: It's about building mini-creators for your brand vs having ONE face. And focusing on collaboration.// GUEST LINKS //Amber's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/xLUmB1H09Q8SEO is dead.No…it’s just evolving.Or, maybe it never changed?Today, I speak with Jacob Statler, who gives a clear outlook on the future of SEO/content.Spoiler: FOCUS ON WRITING FOR HUMANS.// GUEST LINKS //Jacob's LinkedInJacob's Blog// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch on YouTube 👉 https://youtu.be/BQPeGjpkQWQIt's 2008.You're the social media manager for a medium-sized business (if that was even a thing). The top three platforms were:1) Blogger2) MySpace3) FacebookThese platforms (maybe excluding MySpace) required a similar skillset: Writing. Most content was written form or photos. Video came later.I don't need to convince you; today is different. Waaaay different.Now, one skill set doesn't do it.You need to be good at:– Video– Audio– Photo(graphy)– Digital writingThis makes my advice applicable to 80% of marketing teams that don't have all those skill sets: Focus on ONE channel.In episode 3 of season 3, I share:– The evolution of social media– A simple strategy to focus on one channel– Ways to dominate one channel– Three signals it's time to branch out (switch) platforms– (Bonus) NEW idea on defining who you want to be known by– And answer the questions you asked on my LinkedIn post (TY!)// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSAWhat do ALL marketers have in common?We are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our "tactics" work.Diandra has mastered getting and holding attention. She also shares her secrets on creating content that gets attention and drives growth.Because that's what marketing is for: to drive organizational growth.// GUEST LINKS //Diandra's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/RXmDO5l4lOwI can't believe Season 3 is here. I'd laugh if you told me when I recorded my first episode on February 16, 2022 (w/ Nick Gedda) that I'd still be going.But here we are. Episode 1 begins with a local Green Bay marketer, Matt Froehlich.I think there are two ingredients to good marketing guidance:No BS (call a spade a s"ade)From a practitioner (someone who's "done it")Matt checks both boxes. Here's one takeaway I hope you get: Document your ideas and find channels (podcasts) to share them.For people and companies.// GUEST LINKS //Matt's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/h4BBD58VMr8What is marketing?It's the first question I ask on every episode of my podcast. I've never had to answer it...Until now.In this episode, I discuss:Why I believe definitions matter (in marketing)My definition of marketingWhat's next (Season 3 spoilers!)// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/_Gfh-4_5j7YLia Zneimer knows her stuff when it comes to social and brand.One of the smartest I've spoken with on these topics.The notes from this episode alone equal four note cards. It's that good.She's the VP of Marketing at Teal. Before that, she ran the social media team at WeWork and started The MarketHer, a newsletter to help women find roles in marketing.Here are a few insights from our conversation:Marketing = Getting the customer to care about the "why" behind your productNo one skill set works for all social platforms. Different skills work for different platformsOne constant with social media: People want to be heardBrand strategy = how you make people feelSocial is an afterthought for many businesses. Have a social-first approach // GUEST LINKS //Lia's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/orlfOlj1a1EWhat happens when you combine solid design with compelling content?Great marketing.Without one or the other, your marketing will fall flat. That's why I'm excited to geek out on design and marketing in this episode with Jeremy Allen.Jeremy is a design veteran. He's run his own branding business for four years and has held creative and art director roles for the last twenty-plus years.In our conversation, we explore:(1) Human Connection in Marketing(2) The Power of Storytelling(3) Significance of Design in Brand Identity(4) Adaptation to Evolving Marketing Trends(5) Personal Growth through Continuous Learning// GUEST LINKS //Jeremy's LinkedInJeremy's Podcast (Big Branding Small Business)// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjMIt's 2050.The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that.And my question is, are you ready (and how will you get ready)?That's what today's solo pod is all about:Where AI is goingThe old way of marketingHow AI will change marketingWhat you can do about itMy five AI promises // CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInMThe best marketing creates positive change.When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.While this was my first time having TWO guests on, it went waaay better than planned.In our conversation, we discuss:(1) How understanding your audience and context is crucial for effective marketing and communication.(2) Storytelling as a powerful marketing tool for creating impactful content and building relationships. (3) Collaboration leads to more successful marketing strategies by bringing in diverse perspectives.(4) How podcasting is an effective platform for sharing stories and resources and building community engagement. (5) The importance of pursuing hobbies and interests outside of work// GUEST LINKS //Timber's LinkedInAndy's LinkedInAppleton's Engaged PodcastThe Kosh Podcast// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/sud3-gRc7FsFrom Pastor to Product Marketing Guru, Anthony knows his stuff.Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging.In our conversation, we discuss:(1) Marketing's role in generating product demand and making the sales process easier.(2) The importance of effective positioning in guiding clear messaging and communications.(3) How focusing deeply on a niche target segment leads to better results than a broad approach.(4) Tips for crafting capabilities-based messaging that explains how customers use products.(5) Examining how human tendencies like pride can negatively impact marketing if left unchecked.// GUEST LINKS //Anthony's LinkedInFletch PMM website// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/N2Y2laRXj7MBolaji is a genius at content creation.He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource.He's also an incredible human who gives incredible introductions to his guests. For this episode, I did not even try to outdo him. I let the king be the king.In our conversation, we discuss:1 – Marketing is about understanding your audience and building relationships, not just persuasion.2 – Storytelling ( > Data) is a powerful marketing tool.3 – Build a community by featuring your audience in content creation.4 – Make time for play outside of work to boost productivity and well-being.5 – Adopt an attitude of understanding others before being understood.// GUEST LINKS //Bolaji's LinkedInDemand Wars// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/PwOV9G7nbiQTrish Seidel is a self-proclaimed marketing big sister you never knew you needed. Formerly a Growth Manager for Springly and currently the Head of Content for DJUST.Her goal is simple: To give you the best 1:1 big-sister advice on all things marketing (Content strategy, SEO, Branding + visibility). And she did that in this episode.Here are the top five learnings you will gain from our conversation:1 – Marketing should focus on brand awareness and conversion, not closing deals.2 – Personal branding is essential for modern marketers to differentiate themselves.3 – Empathy and compassion should be core values for marketers in understanding audiences.4 – Active listening with intention to understand others can build meaningful relationships.5 – Finding moments of silence, gratitude and forgiveness daily through routines supports well-being and balance.// GUEST LINKS //Trish's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98We have a misconception about content.We also have the same one for life.We believe we need to craft perfect experiences for meaningful connections.We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exceptional."There is truth in that: spending time on highly produced content rewards your audience. And there is truth in this: Your audience is human and can get value from imperfect (aka human) content.To avoid running out of energy with your content, you need to overcome this belief by supplementing your high quality content with low-fi content.Here is what you will learn from this episode:What low-fi content is and isn'tHow to balance this through the PESO modelWhat low-fi content looks likeHow you can use it on different channels// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/bTtRLLa4jqsTimothy has a rich background in content creation and strategic marketing. His insights into integrating AI within content marketing are helpful for any marketer looking to stay ahead. He discusses the power of combining technical skills with creative flair to create impactful marketing campaigns. While also stressing the necessity of quality over quantity in content production and the role of ethics in AI usage.Here are the top five learnings you will gain from our conversation:Marketing should drive revenue through creative meansThe importance of brand in marketing successEthical and strategic use of AI in content marketingCultivate trust through strategic communicationsCommitment as a foundation for growth// GUEST LINKS //Timothy's LinkedInFearless Content GroupArticle on marketing in a recession// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/s7hvPwAyzZEJasmin Nakamichi is a B2B marketing wizard.Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity. She also emphasizes the importance of passion and drive in marketing and the value of mindfulness and a beginner's mindset. In our conversation, Jasmin touches on how:The goal of marketing is to efficiently and effectively position a brand in the market and nurture leads beyond the point of prospect.Demand generation focuses on providing value without expecting immediate ROI, building a community, and curating a brand image.Balancing short-term and long-term marketing goals is crucial for success.LinkedIn is an effective platform for B2B lead generation, particularly for targeting specific job titles and functions.// GUEST LINKS //Jasmin's LinkedInImpactable | LinkedIn Ads Agency// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/73CFOToRE-UIn this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed. This concept is one of the more popular ideas I share with marketers.Macro/micro content is a strategy that involves creating a larger piece of content (macro) and then repurposing it into smaller pieces (micro) for distribution. I share how you can do this and a few examples to help inspire you.Takeaways:Content overload, resource constraints, and sustaining engagement are the main reasons for content marketing failure.Macro/micro content involves creating a larger piece of content and repurposing it into smaller pieces for distribution.Examples of successful macro/micro content include Gary Vaynerchuk's video content and Ramli John's podcast.Adopting a macro/micro content strategy can help businesses stand out in the crowded content landscape and achieve better results.// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPMWhat do AI and SEO have in common? A lot.Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.I learned a lot from Tom and think you will too.In our conversation, Tom touches on how:Marketing should drive revenue and have a measurable impact on the company's goals.Embracing failure and learning from mistakes is essential for growth and improvement.Pricing plays a significant role in marketing and should encourage value and usage rather than limiting it. To work effectively with AI, think about how you can add value and treat AI as a teammate.Sharing knowledge and secrets can bring greater value and opportunities.Chapters00:00 // The Role of Marketing in Driving Revenue03:10 // Defining Metrics and Goals in Marketing05:45 // Embracing Failure and Learning from Mistakes08:19 // The Importance of Pricing in Marketing12:59 // The Future of SEO and Search20:36 // The Marriage of AI and SEO25:24 // Using AI as a Co-Writer28:58 // The Implications of AI in Marketing36:13 // The Future of Voice Search38:58 // Leveraging AI in SEO39:52 // Optimizing SEO and Website Content42:46 // Using AI as a Search Engine45:17 // Adding Value with AI46:34 // Treating AI as a Teammate47:23 // The Importance of Context48:01 // The Value of Sharing51:01 // Understanding People and Emotions53:04 // The Joy of Learning// GUEST LINKS //Tom's LinkedIn SEOwind (tool)// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQDo you think SEO is dead?If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance. In our conversation, Thomas speaks on:Marketing encompasses both brand-building and sales-focused strategies.Adapting marketing strategies to client needs and the season is crucial for success.Quality content and website design play a significant role in SEO.Balancing work and life is important for personal well-being and professional success.Discipline is a critical virtue that can lead to personal growth and achievement.Chapters00:00 // Defining Marketing01:21 // Balancing Brand and Sales02:00 // Tailoring Strategies to Client Needs03:23 // The Importance of Branding04:19 // The Interplay Between Brand and Performance Marketing05:28 // Avoiding Repetitive Marketing Strategies06:57 // Adapting Marketing Strategies to the Season08:36 // The Evolution of SEO09:33 // The Value of Quality Content in SEO10:31 // The Perception of SEO11:46 // The Challenge of Keeping Up with SEO Trends13:19 // The Importance of Website Design in SEO16:11 // The Impact of Website Design on User Experience17:02 // The Neglected Aspect of Website Design in SEO19:16 // The Need for Better Website Design20:16 // The Importance of Website Functionality21:35 // The Connection Between Website Design and User Behavior22:57 // The Disconnect Between Personal Experience and Website Design25:20 // Separating Work and Life27:27 // Balancing Work and Life Seasons28:36 // The Privilege of Work-Life Balance29:30 // The Value of Discipline35:15 // The Power of Discipline37:36 // The Importance of Self-Worth39:25 // The concept of worthiness41:19 // Finding worthiness in the present moment42:24 // Balancing big goals and self-worth42:52 // Recognizing the worthiness of others43:48 // Closing remarks and contact information// GUEST LINKS //Tom's LinkedIn: https://www.linkedin.com/in/thomas-ciampa-9a333015b/Tom's Website: https://www.thomasciampa.com/// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/es1k-h_l0MwIn this episode, I share the origin story of the On Marketing podcast.I also explore what this podcast is about...marketing's first principles. Its goal is to help you improve how you think about marketing.To ultimately do better marketing.I also walk through the complete track list of Season 2. We have some bangers as them kids would say. I'm from the north, eh.Enjoy the episode!Chapters00:00 // Introduction01:28 // Origin Story03:07 // What is this Podcast?05:20 // Focus on Marketing Fundamentals06:43 // Who is it for?07:11 // Progress and Growth07:40 // Engagement and Feedback08:39 // Season Two Preview09:08 // Intentionality of Season Two10:06 // Segmented Episodes11:52 // Guest Interviews13:17 // Deep Dive on Marketing Definition14:56 // Conclusion// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //This isn't Kyle's first rodeo.He knows his stuff and has a track record to back it up. He's also an incredible human.He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on earth.Kyle is the final conversation in Season 1 for a reason.I hope you learn from him and see his (beautiful) humanity through this interview.In our conversation, Kyle discusses:How to target low-hanging fruit without losing sight of the long-term strategy.The significance of understanding customer journeys through conversation.The balance between creativity and revenue generation.This episode is for anyone who wants to: (1) Deepen their understanding of customer journeys in marketing. (2) Find the right balance between creativity and revenue generation. (3) Focus on impactful customer experiences across the journey.// GUEST LINKS //– Kyle's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Selling vs. educating. Unlike science vs. religion, they rarely exist together.Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room. Educational content, on the other hand, comes from a place of caring and helps the audience make progress.That's a big difference.Mark helps illustrates how to create better educational content, why being a generalist is advantageous, and how to be more authentic in marketing.If you want to create marketing that isn't boring and resonates with customers, listen to this episode. In our conversation, Mark discusses:Using LinkedIn, and other marketing channels, as an educational tool rather than a promotional platform.His belief in the importance of authenticity in (B2B) marketing and avoiding overly salesy content.The potential pitfalls of 'marketing by committee' and how it can dilute a campaign's message.This episode is for anyone who wants to: (1) Optimize their content strategy to drive more results.(2) Enhance the authenticity of their marketing.(3) Master decision-making in complex marketing campaigns.// GUEST LINKS //– Mark's website– Mark's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Wish you could shift from traditional marketing to a customer-centric approach?Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs.No one cares about what you're selling. They only care about themselves. The shift focuses on building meaningful, long-term customer (audience) relationships. Care first.This transformation requires patience, empathy, and a fresh perspective. If you want to make this shift, Marcella's insights are invaluable. In our conversation, Marcella discusses:The essence of a customer-centric approachThe importance of empathy in understanding customer needsWhy reading beyond your field can enhance your marketing strategiesThis episode is for anyone who wants to: (1) Align their marketing strategies with a customer-centric approach. (2) Expand their marketing strategies beyond traditional product promotion. (3) Use customer data effectively to make informed marketing decisions.// GUEST LINKS //– Marcella's website– Marcella's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //What does it look like to go from lead to demand generation?Sam Kuehnle shares that it's a short- to long-term shift (in mindset and action).That means focusing less on collecting emails and "leads" and instead building a long-term relationship. All the while helping them make progress on what matters.This requires patience and a different perspective. If you want to gain that, listen to Sam. He knows what he's talking about.In our conversation, Sam covers:– The ins and outs of demand generation– The importance of understanding customer needs– Why you need to read books outside marketing to get betterThis episode is for anyone who wants to:(1) Align their marketing strategies with the modern buyer's journey.(2) Broaden their marketing strategies beyond just lead generation.(3) Leverage data in their marketing strategy and decision-making.// GUEST LINKS //– Sam's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //"I'm a no BS marketer."Hiba wasn't lying. She cuts through with honesty and critical thinking.That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups.She is brilliant. Please follow her as she trails a new path at Copy.ai as Head of Content. Tune in and learn.In our conversation, Hiba covers:- Why you need to focus on content (marketing = content)- How she used a template library to drive business results– The importance of interacting with your customerThis episode is for anyone who wants to:(1) Learn strategies from an A1 content marketer(2) Understand marketing's impact on the business(3) Navigate a (marketing) managerial role// GUEST LINKS //– Hiba's Twitter– Hiba's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //I know nothing about field marketing. And as I've talked to great marketers, most of them seem to get results from it (when used in different ways).I was grateful to chat with Nick Bennett, who knows a lot about field marketing (and much more). He shared his view on the evolution of it and the role of evangelism in B2B marketing.He also shared his perspective on the importance of authenticity over (focusing on) vanity metrics on social media platforms.I loved Nick's warm demeanor and willingness to share knowledge. I'm thankful I could talk to him a year ago and learn from him.In our conversation, Nick covers:- The role of evangelism in marketing- The concept of field marketing and its evolution– The impact of marketing on sales and the customer journeyThis episode will be a fit for you if you want to:(1) Enhance your understanding of field marketing(2) Understand how to use your personal brand for greater reach(3) Create more engaging and compelling content using LinkedIn// GUEST LINKS //– Nick Bennett's LinkedIn (tell him Jordan sent you)– Linktree with all his resources// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //We're in a collective content overload. (I'm partly the reason)And with that much content, getting and holding attention is hard.That's why using data, expert voices, and personality are wonderful ways to stand out with content. Because if you don't, your content is (kind of) useless.I was excited to speak to Brooklin, an expert in helping (b2b) companies "create content that isn't boring AF."In our conversation, Brooklin covers:- The importance of leveraging data and expert voices in content– Transitioning from freelance to an agency model- The importance of research and testingThis episode is for any marketer who wants to:(1) Create more engaging, data-driven content that resonates with their target market.(2) Generate more demand for their products or services and support the entire customer journey.(3) Optimize SEO strategies to improve their website's visibility on search engines, aiming to drive more organic traffic.// GUEST LINKS //– Brooklin's LinkedIn– Beam Content's website// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //The best marketers think differently. They root themselves in the basics (first principles) and iterate from there. Sarah is one of those people.She shares how she believes education is at the core of marketing, how in-person activations can build trust, and the importance of the basics.In our conversation, Sara also covers:- The importance of talking to customers– Lessons learned from working at Drift- Why we need to stop comparing marketing to datingThis episode is for a marketer who:(1) Is looking to enhance their content creation and storytelling skills to better engage with their audience.(2) Wants to leverage social media platforms more effectively to reach a wider audience and boost their brand's online presence."(3) Is striving to improve their website's search engine visibility and ranking through effective SEO strategies.// GUEST LINKS //– Sara's LinkedIn– Self Control and Cheese Podcast– Sara's content on The Juice// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //We've believed a lie for too long:Great marketing is about creating more. It's actually about getting more from less (or average amounts).With content that looks like spending time creating thoughtful pieces, you can repurpose it repeatedly. Not only does this increase the ROI of your time spent creating content, but it also reinforces and strengthens your message.Justin is an expert in content repurposing, and I was grateful to soak up his wisdom.In our conversation, Justin covers:- The importance of content repurposing- The shift in focus from SEO-driven content marketing- Tips for better content distributionWho's this episode for?(1) Content Marketers(2) SEO Specialists(3) B2B Marketers// GUEST LINKS //– Justin's LinkedIn– Content Repurposing Roadmap Course// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Most advertising (and marketing) is not "great."Most of it's annoying.Most of it's repetitive.Only a little of it's creative.Dan Knowlton is one of the few who cuts through the noise with creative marketing.Not only does he help (prestigious) clients with it, but his team also executes.If you want to hear a candid conversation from a guy in the trenches, tune in.Dan explores:– The potential of TikTok as a marketing platform– The necessity of standing out in a saturated market– How to create marketing content that is engaging and enjoyable for the consumer.Who's this episode for?(1) B2B marketers and founders(2) Marketers who want to understand how to speak to pain// GUEST LINKS //– Business Anchors Podcast – Friday Club Weekly Newsletter– Dan Knowlton's LinkedIn– Knowlton's TikTok// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Marketers need sales. We also need to listen to them. While I would say Jordan has a high marketing acumen, his day job is cold email (outbound).And it’s so much more than simply cold email. It’s a different way to approach it.“Outbound B2B systems that target by PAIN, not persona.” I love his intense focus on customer pain.This is a direct and contrarian conversation you don’t want to miss.Jordan explores:– Marketing to the pain and not the persona– The importance of saying no to the wrong markets– Why you need ANTI personasWho's this episode for?(1) B2B marketers and founders(2) Marketers who want to understand how to speak to pain// GUEST LINKS //– Jordan Crawford’s LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Demand Generation is all the hype. But what is it?Is it the same as lead gen? How's it different?*Myles Madden flies in with answers.He dives deep into:– The difference between demand gen and lead gen– The importance of being artful and analytical in marketing– What "dark social" is and how to use it to your advantageWho's this episode for?(1) Any marketer who wants to get better at demand generation(2) Anyone running ads and wants to balance art and analytics betterMyles has earned experience, which makes his insights carry weight. I'm grateful he gave up 40+ minutes with me almost a year ago, and I hope you get as much as I did from this conversation.// GUEST LINKS //– Myles Madden's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //From G2 to Loop & Tie, Bridget's been around the (saas) block. She shares her experiences in the saas realm which have clear implications for marketers of all kinds.We explore what marketing is, creativity, brand strategy, and the significance of connecting with customers.In our conversation, Bridget shared:– The importance of creativity and brand in marketing– The evolution of marketing and its challenges– The significance of honesty in marketingWho's this episode for?(1) SAAS(Y) marketers who want to do better marketing(2) Anyone who wants to hear insights (from saas) to improve their marketingBridget is wonderful. And I hope you glean as much as I did from the conversation. Thank you for listening!// GUEST LINKS //– Bridget's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //Everyone does marketing (to a degree).And ironically, those outside of marketing sometimes have non-obvious insights on how to do it better.That's why I'm jacked (the excited kind, not the muscle kind) to share my conversation with the Chief Operating Officer of Pneuma, Cullin McGrath.In our conversation, Cullin shares:– Why community-led marketing (growth) is an effective strategy– The nucleus of good content is the INTENTION– How marketing and sales can win togetherWho's this episode for?(1) Marketers who want to gain a perspective from operations on how to improve marketing(2) Non-marketers who wish to enhance their marketing chopsI hope you find yourself, as I did after our conversation, enlightened to learn more about marketing from someone not in marketing.// GUEST LINKS //– Cullin's LinkedIn account– Pneuma's website// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //How do B2B companies stand out?Market (and act) like you are a B2C company.That's what Vince Chan and the rest of the marketing team at Gong have been able to do. They've carved a unique lane that few other B2B companies have (or can) follow.In this casual conversation, Vince covers the importance of:– Saying yes to *every opportunity– Never stop learning– Keep dancingIt's a short conversation with an incredible human who has inspired me since recording this episode (which was back on February 23, 2022).Who's this episode for?Marketer or business owner looking to create remarkable contentEarly-stage marketers looking to figure out their niche in marketingWhat will you learn by listening?How to manage the impermanence of social mediaThe top lessons Vince has acquired from working at GongHow Gong consistently creates remarkable content// GUEST LINKS //– Gong data-backed content– The Company Dance Crew video// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do

// WATCH //▶️ Watch this episode on YouTube// EPISODE DESCRIPTION //SEO is a nonnegotiable for marketing.The question isn't yay or nay. It's how much and how quickly you want to invest. But that's not all.To make SEO impactful, you need a nice place to send web visitors. That's where website design and optimization come in.And David Riggs is here to enlighten us all on improving your website and leveraging SEO in 2022 and beyond!Who's this episode for?Marketers with limited knowledge of SEO and web designBusiness owners who "own" their marketingWhat will you learn by listening?Common mistakes for websites and how to improve yoursWhy SEO is not an all-or-nothing approachHow to approach SEO incrementally// GUEST LINKS //--- David's LinkedIn--- Pneuma website--- How to build a website podcast// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do

// WATCH //▶️ Click here to watch this episode on YouTube// EPISODE DESCRIPTION //Don't just be better than the competition. Be the only ONE.That's what Diego Pineda helps solopreneurs do. He achieves this by guiding them to publish books and become thought leaders in their niches. Who's this episode for?A solopreneur trying to grow their businessA marketer who wants to help their company stand outA future author as Diego shares his number one secret for writing 18 booksWhat will you learn by listening?Why original Thought Leadership content is better than SEOWhy choosing your niche is a lot like choosing your wand in Harry Potter (I.e., it chooses YOU!)How to never run out of ideas by having an idea garden// GUEST LINKS //NewsletterWebsiteSolo Thought Leader BookSolo Thought Leader Scorecard (FREE)// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I doP.S. If you enjoyed the episode, subscribe and give us a 6-star rating!

In this week's podcast, I talk to Adam Shaw about Marketing and Demand Generation.

Show links:Social Surge websiteEric Hess' LinkedIn

Show notes:Alexandra's LinkedInAlexandra's Newsletter

In this episode, I talk with Christopher Roche about marketing.Show notes:- Christopher's LinkedIn- Christopher's TikTok

In this episode, I talk with Dragos Balasoiu about marketing.Show links:- Dragos' LinkedIn

In this episode, I talk with Derek Laliberte about marketing.

In this episode, I talk with Claudia Pfau about marketing.

Today I have a conversation with Victoria Rudi about marketing. I hope you enjoy! Plugs: - Podcast: https://www.readsaasminds.com/saas-theory-podcast - LinkedIn: https://www.linkedin.com/in/victoriarudi/ - Website: https://www.readsaasminds.com

Today I have a conversation with Nick Gedda, CMO of Pneuma Media on marketing. Plugs: - Nick's LinkedIn: https://www.linkedin.com/in/nicholasgedda/ - Nick's Twitter: https://twitter.com/nickgedda - Pneuma Media website: https://www.pneumallc.co - How To Build A Website Podcast: https://open.spotify.com/show/6oUxvEU01cnwIglXwZHTdK?si=a87224a79f23477e