On Marketing

Meet Lee 👋She is a content strategist and content operations expert who's ran her business for the last three years.She has over 25 years of business experience, with over 12 years directly in marketing.But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on January 23rd, 2026// GUEST LINKS //Lee's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Inês 👋She's the Head of B2B Growth at Sword HealthShe's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?I believe the best future marketers will have a deep expertise in growth(even though Davide said he never hires marketers for growth roles on our last episode 😅)That's why I was excited to chat to her, and in the end, I found a damn good human.In the episode, she shares:- Why growth's job is to transfer enthusiasm- Sword's recent campaign that did that- And why the goal of life is to help othersI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on February 10th, 2026// GUEST LINKS //Inês' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Devin 👋She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer. Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor).This provides her with crisp and *actually helpful advice for marketers.In this episode, we talk about:- Why marketing's ONLY job is to grow the company- Why marketers shouldn't think like the CEO (they should think like marketers!)- And why the point of life is to enjoy it.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on January 6th, 2026.// GUEST LINKS //Devin's LinkedIn // CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Shivani 👋She's an Events & Brand Marketing Manager @ Gymdesk Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing.In this episode, we talk about:- Why marketing's job is storytelling- The do's and don'ts of storytelling- And why failure is feedbackI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on December 11th, 2025.// GUEST LINKS //Shivani's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Davide 👋He's the Head of Growth at Clay.Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay.In this episode, we talk about:- Why growth's job is to remove the bottlenecks to growth- The skills that make someone successful at growth- And why your job doesn't have to suckI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on December 2nd, 2025.// GUEST LINKS //Davide's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Mark Rogers 👋He's the Director of Content Marketing at Freshpaint.Mark has over a decade of experience leading marketing and content for organizations and within agencies.In this episode, we talk about:- Why marketing's job is to be the preferred solution- Where SEO and content marketing are headed- And why empathy, paired with a change of mind/action, is so criticalA fun aside: I met Mark during an interview process back in 2024, where he passed me. Thankfully, I left a good impression, and we've stayed in touch since.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube 📹 Recorded on December 2nd, 2025.// GUEST LINKS //Mark's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet (THE) Jess Cook 👋She started her career 20 years ago, copywriting for B2C brandsAnd is now the Head of Marketing for VectorIf you want to create better content that builds community, you need to listen to (and study!) JessI hope you enjoy our conversation :)📺 Click to watch on YouTube 📹 Recorded on November 14th, 2025.// GUEST LINKS //Jess' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Natasha Geiger 👋She's the Director of Marketing for the Greater Green Bay ChamberAnd an overall great human(!)She shares insights on modern marketing, leading a marketing team, and why she's slowing down to speed up.Enjoy the conversation :)📺 Click to watch on YouTube 📹 Recorded on November 7th, 2025.// GUEST LINKS //Natasha's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Pat Watters 👋20 years into the game of marketing and still acts like I did when I started—eager, curious, and talking way too loudly about marketing.I love it.He shares everything he knows about modern marketing and shares a killer story about a Garth Brooks concert.Enjoy the conversation :)📺 Click to watch on YouTube📹 Recorded on November 4th, 2025.// GUEST LINKS //Pat's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet the new On Growth series 👋If you’ve ever wondered what growth is for, start hereI draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTMWe’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more!Here’s the why, what’s coming, and how you can take action right awayI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on November 3rd, 2025.// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is strategy?How does one become "more strategic?"This Is Strategy by Seth Godin dares to put words to how to do strategy.--📺 Click to watch on YouTube 📹 Recorded on October 14th, 2025--In this book review, I cover Seth's newest book (and maybe worst-written one).It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.In the episode, I share:An overview of What Is StrategyA few caveats 5 insights/learnings 3 reflection questionsWith AI, strategic thinking has never been more critical.This book has some of the answers on how to get better.Enjoy the episode :)Let me know what book you want covered next 👇// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube 📹 Recorded on July 11th, 2025.Meet Yune Wen Chia 👋If you want to understand marketing better, he's your guyWhile only having 7 years of marketing experience, he gets it both theoretically and tactuallyYune and I met over a LinkedIn post on my reflections on being a moderatorYune's organization was putting on an event and was also moderatingConnecting over our lessons led me to think:Yune gets it. Why not have him on the show?Well, here he is and our conversation.I hope you enjoy :)// GUEST LINKS //Yune's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Christine Bekyir 👋And to be honest, this episode shouldn't beI connected with Christine on LinkedIn and then met her for coffeeAfter chatting, I realized she knew a good amount about marketingShe spent six years as a Paralegal for Brown CountyAnd is now an executive assistant at NWTC for the last 3 yearsWhile also launching her consultancy, Abundant Life MasterplanI loved her takes on target audience, branding, and lifeI hope you enjoy :)📺 Click to watch on YouTube 📹 Recorded on June 13th, 2025// GUEST LINKS //Christine's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Stephanie Yoder 👋If you want to master content, you need to listen to herShe spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for RebrandlyI love her grounded takes on marketing, content, and especially AII hope you enjoy :)📺 Click to watch on YouTube 📹 Recorded on May 23rd, 2025// GUEST LINKS //Stephanie's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Ghalib Hassam 👋If you want to master founder-led marketing on LinkedIn, he’s your guyAn engineer with a Master of Science turned marketer/entrepreneurHe has some of the most distilled and nuanced takes on content and founder-led marketingI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on May 16th, 2025// GUEST LINKS //Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibhassam/// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

That's Matthew Rawle 👋An owned media channel consultantWho knows his stuff when it comes to content, owned media, and socialHe shares some contrarian takes that I couldn't stop nodding toAnother LinkedIn connection that turned into a great episodeI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on May 2nd, 2025// GUEST LINKS //Matt's LinkedInMatt's Website// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on April 18th, 2025As the first installment of Friends of On Marketing comes to an endI want to touch on something:Not all past guests are (or will become) friendsIt's the sad reality of businessSometimes it's transactional or can only be personable for a little bitWhether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)Or they simply don't want to run it back (for a plethora of reasons)And then there are the few who are friends before or become friends afterAnd the rare few who continue glowing up but stay grounded and remain a friendHiba is one of the rare fewShe's graduated from kicking ass at startups and is the cofounder of Little Creative Planet, with Devin Pickell and Bridget Poetker (a friend of the show!)But beyond that, she's a genuine human who is always trying to helpIn this episode, she opens up about her career journey and why there is so much more than workEnjoy the episode :)🗂️ Hiba is from Season 1, Episode 22// GUEST LINKS //Hiba's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Fergus Dyer-Smith 👋A true expert in AI and how to apply it to our workHe's one of the few voices I listen to in the AI spaceHe's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.Enjoy the conversation :)📺 Click to watch on YouTube📹 Recorded on March 14th, 2025// GUEST LINKS //Fergus' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Most marketers say they want attentionFew know how to day trade it📺 Click to watch on YouTube📹 Recorded on April 15th, 2025In this book review edition of On Marketing, I unpack Day Trading Attention by Gary VeeThis isn't a hype piece (book)It's a reality check for marketers trying to keep up with where attention is movingIn the episode, I share:A quick overview of Day Trading AttentionA few caveats (because not all of it lands)5 insights worth bookmarking3 reflection questions to sharpen your strategyWhether you love Gary or eye-roll at his grindset gospelThere's a nugget in this book to improve your marketingEnjoy the episode :)// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.