On Marketing

Meet Lee 👋She is a content strategist and content operations expert who's ran her business for the last three years.She has over 25 years of business experience, with over 12 years directly in marketing.But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on January 23rd, 2026// GUEST LINKS //Lee's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Inês 👋She's the Head of B2B Growth at Sword HealthShe's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?I believe the best future marketers will have a deep expertise in growth(even though Davide said he never hires marketers for growth roles on our last episode 😅)That's why I was excited to chat to her, and in the end, I found a damn good human.In the episode, she shares:- Why growth's job is to transfer enthusiasm- Sword's recent campaign that did that- And why the goal of life is to help othersI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on February 10th, 2026// GUEST LINKS //Inês' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Devin 👋She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer. Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor).This provides her with crisp and *actually helpful advice for marketers.In this episode, we talk about:- Why marketing's ONLY job is to grow the company- Why marketers shouldn't think like the CEO (they should think like marketers!)- And why the point of life is to enjoy it.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on January 6th, 2026.// GUEST LINKS //Devin's LinkedIn // CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Shivani 👋She's an Events & Brand Marketing Manager @ Gymdesk Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing.In this episode, we talk about:- Why marketing's job is storytelling- The do's and don'ts of storytelling- And why failure is feedbackI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on December 11th, 2025.// GUEST LINKS //Shivani's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Davide 👋He's the Head of Growth at Clay.Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay.In this episode, we talk about:- Why growth's job is to remove the bottlenecks to growth- The skills that make someone successful at growth- And why your job doesn't have to suckI hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube📹 Recorded on December 2nd, 2025.// GUEST LINKS //Davide's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Mark Rogers 👋He's the Director of Content Marketing at Freshpaint.Mark has over a decade of experience leading marketing and content for organizations and within agencies.In this episode, we talk about:- Why marketing's job is to be the preferred solution- Where SEO and content marketing are headed- And why empathy, paired with a change of mind/action, is so criticalA fun aside: I met Mark during an interview process back in 2024, where he passed me. Thankfully, I left a good impression, and we've stayed in touch since.I hope you enjoy the episode :)---------------------------------------------------📺 Click to watch on YouTube 📹 Recorded on December 2nd, 2025.// GUEST LINKS //Mark's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet (THE) Jess Cook 👋She started her career 20 years ago, copywriting for B2C brandsAnd is now the Head of Marketing for VectorIf you want to create better content that builds community, you need to listen to (and study!) JessI hope you enjoy our conversation :)📺 Click to watch on YouTube 📹 Recorded on November 14th, 2025.// GUEST LINKS //Jess' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Natasha Geiger 👋She's the Director of Marketing for the Greater Green Bay ChamberAnd an overall great human(!)She shares insights on modern marketing, leading a marketing team, and why she's slowing down to speed up.Enjoy the conversation :)📺 Click to watch on YouTube 📹 Recorded on November 7th, 2025.// GUEST LINKS //Natasha's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Pat Watters 👋20 years into the game of marketing and still acts like I did when I started—eager, curious, and talking way too loudly about marketing.I love it.He shares everything he knows about modern marketing and shares a killer story about a Garth Brooks concert.Enjoy the conversation :)📺 Click to watch on YouTube📹 Recorded on November 4th, 2025.// GUEST LINKS //Pat's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet the new On Growth series 👋If you’ve ever wondered what growth is for, start hereI draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTMWe’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more!Here’s the why, what’s coming, and how you can take action right awayI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on November 3rd, 2025.// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is strategy?How does one become "more strategic?"This Is Strategy by Seth Godin dares to put words to how to do strategy.--📺 Click to watch on YouTube 📹 Recorded on October 14th, 2025--In this book review, I cover Seth's newest book (and maybe worst-written one).It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.In the episode, I share:An overview of What Is StrategyA few caveats 5 insights/learnings 3 reflection questionsWith AI, strategic thinking has never been more critical.This book has some of the answers on how to get better.Enjoy the episode :)Let me know what book you want covered next 👇// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube 📹 Recorded on July 11th, 2025.Meet Yune Wen Chia 👋If you want to understand marketing better, he's your guyWhile only having 7 years of marketing experience, he gets it both theoretically and tactuallyYune and I met over a LinkedIn post on my reflections on being a moderatorYune's organization was putting on an event and was also moderatingConnecting over our lessons led me to think:Yune gets it. Why not have him on the show?Well, here he is and our conversation.I hope you enjoy :)// GUEST LINKS //Yune's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Christine Bekyir 👋And to be honest, this episode shouldn't beI connected with Christine on LinkedIn and then met her for coffeeAfter chatting, I realized she knew a good amount about marketingShe spent six years as a Paralegal for Brown CountyAnd is now an executive assistant at NWTC for the last 3 yearsWhile also launching her consultancy, Abundant Life MasterplanI loved her takes on target audience, branding, and lifeI hope you enjoy :)📺 Click to watch on YouTube 📹 Recorded on June 13th, 2025// GUEST LINKS //Christine's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Stephanie Yoder 👋If you want to master content, you need to listen to herShe spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for RebrandlyI love her grounded takes on marketing, content, and especially AII hope you enjoy :)📺 Click to watch on YouTube 📹 Recorded on May 23rd, 2025// GUEST LINKS //Stephanie's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Ghalib Hassam 👋If you want to master founder-led marketing on LinkedIn, he’s your guyAn engineer with a Master of Science turned marketer/entrepreneurHe has some of the most distilled and nuanced takes on content and founder-led marketingI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on May 16th, 2025// GUEST LINKS //Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibhassam/// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

That's Matthew Rawle 👋An owned media channel consultantWho knows his stuff when it comes to content, owned media, and socialHe shares some contrarian takes that I couldn't stop nodding toAnother LinkedIn connection that turned into a great episodeI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on May 2nd, 2025// GUEST LINKS //Matt's LinkedInMatt's Website// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on April 18th, 2025As the first installment of Friends of On Marketing comes to an endI want to touch on something:Not all past guests are (or will become) friendsIt's the sad reality of businessSometimes it's transactional or can only be personable for a little bitWhether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)Or they simply don't want to run it back (for a plethora of reasons)And then there are the few who are friends before or become friends afterAnd the rare few who continue glowing up but stay grounded and remain a friendHiba is one of the rare fewShe's graduated from kicking ass at startups and is the cofounder of Little Creative Planet, with Devin Pickell and Bridget Poetker (a friend of the show!)But beyond that, she's a genuine human who is always trying to helpIn this episode, she opens up about her career journey and why there is so much more than workEnjoy the episode :)🗂️ Hiba is from Season 1, Episode 22// GUEST LINKS //Hiba's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Fergus Dyer-Smith 👋A true expert in AI and how to apply it to our workHe's one of the few voices I listen to in the AI spaceHe's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.Enjoy the conversation :)📺 Click to watch on YouTube📹 Recorded on March 14th, 2025// GUEST LINKS //Fergus' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Most marketers say they want attentionFew know how to day trade it📺 Click to watch on YouTube📹 Recorded on April 15th, 2025In this book review edition of On Marketing, I unpack Day Trading Attention by Gary VeeThis isn't a hype piece (book)It's a reality check for marketers trying to keep up with where attention is movingIn the episode, I share:A quick overview of Day Trading AttentionA few caveats (because not all of it lands)5 insights worth bookmarking3 reflection questions to sharpen your strategyWhether you love Gary or eye-roll at his grindset gospelThere's a nugget in this book to improve your marketingEnjoy the episode :)// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 28th, 2025Meet Vivek Shankar 👋A content strategist and content writerWho I met through an initial disagreementOn when/how we should use AI when writing(which we cover in this episode!)Enjoy the conversation :)// GUEST LINKS //Vivke's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 21st, 2025Marketers need more friends in salesAnd I think the same is true for salespeopleIf they want to be more effectiveThat’s why for today's Friends episode:I have Mitch from the sales worldAnd Timothy from marketingWhere we chat all things sales, marketing, AI, and the one thing they are most proud ofEnjoy the episode :)🗂️ Mitch is from Season 3, Episode 8🗂️ Timothy is from Season 2, Episode 6// GUEST LINKS //Mitch's LinkedInTimothy's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 20th, 2025Meet Shannon (Sweeny) Curran 👋A fractional CMO and advisorWith a killer track record in marketing, brand, and contentAnd she's also a genuine human who is willing to share her wisdomEnjoy the episode :)// GUEST LINKS //Shannon's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Join my newsletter to receive extra insights☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 14th, 2025The only reasonable excuse for (almost) releasing this late: Being a dad Which is meta, as this episode is all about fatherhood And DTC, paid ads, and AIEnjoy the episode :)🗂️ Matt is from Season 3, Episode 1// GUEST LINKS //Matt's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 17th, 2025Meet Lashay Lewis 👋Queen of BOFU (bottom of the funnel) contentShe spent a decade as an in-house content strategistThen, she decided to do her own thing with Authority PlugLashay gets content, and she shares plenty of gems in this convoEnjoy the episode :)// GUEST LINKS //Lashay's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 14th, 2025From SEO ranches to getting fired by a friend to then building a 6-figure agencyDiandra tells it all in this episodeAnd my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving forIf you want to up your content/SEO game, this episode is for YOU🗂️ Diandra is from Season 3, Episode 2// GUEST LINKS //Diandra's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 12th, 2025What can we learn from a 1999 marketing book?Surprisingly, a lotEspecially when it’s Seth Godin’s Permission MarketingIn this new format, I share:- An overview of the book- Caveats on what isn’t applicable- 5 insights still relevant today- 3 questions to ask to apply insights Let me know if you like “book reviews”And I’ll do more in the future!Enjoy the episode :)// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on January 17th, 2025Meet Neil Stoneman 👋The Director of Content Performance at Velocity PartnersA kick-ass B2B marketing agency where he's worked for the last 16 yearsI've followed Velocity and Neil's work since starting in marketingIf it's not clear yet, Neil brings with him earned expertise and experiencesAnd he shares all his wisdom in this episodeEnjoy our conversation!// GUEST LINKS //Neil's LinkedInVelocity Partner's blog// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Click to watch this episode on YouTube 📺"If you want to eat, you must learn to hunt."With a career in sales, Derek knows how to huntAnd he knows a lot about marketingAND and he brings much contrarian adviceSit back and enjoy this episode📹 Recorded on January 22, 2025🗂️ Derek is from Season 1, Episode 4// GUEST LINKS //Derek's LinkedInDerek's Prospectur// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/ye29ncn1QOcJustin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks.Yes, the basketball team. Where he's worked for 6+ years.Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role.Enjoy our conversation!// GUEST LINKS //Justin's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/6jYyR_S4Uf0What happens when you chat with two marketersAbout ANYTHING but marketing?Awesomeness – like talking about Taylor Swift and parenting tipsHere's what else we dive into:– Their unique take on "good enough" and when to ship– How Trish uses vulnerability to build team trust– Why Tom embraces mistakes as a growth driver– Small habits they've adopted to improve focus and health– And lessons learned from managing feedback📹 Tom is from Season 2, Episode 3📹 Trish is from Season 2, Episode 8// GUEST LINKS //Tom's LinkedInTrish's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/v3TcyBN673gA special On Marketing episode with only ME!In this episode, I share:- 7 marketing predictions for 2025- 5 reflections on 2024- 3 lessons as a new father// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/yQ7EVlhEE14This is a special New Year edition 🥂With my close friend Tommy, who does SEO for SocialSurge.In this episode, Tommy touches on:His reflection on 2024What growth looks like today for himTwo awesome vacationsSEO in 2025And much more!(Tommy is from Season 2, Episode 2)// GUEST LINKS //Tommy's LinkedInTommy's website// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/eMK5d5S0-WUThat's Kathryn ''Katy" Severance.She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc.She is skilled in social media, email, and content.I met Katy at the start of my LinkedIn journey around 2019 and have enjoyed her down-to-earth guidance.// GUEST LINKS //Katy's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/cbSZEcQDpxUMaking the complex simple (or digestible)Is what Victoria is gifted atI connected with Victoria over 4 years ago on LinkedInSince then, I've learned much from her on content marketing and now messaging/positioningIn this episode, Victoria and I touch on:Why she is obsessed with messaging for SaaS companiesThe strategy behind her website Content distribution strategyHer favorite authorAnd the potential of Web3(Victoria is from Season 1, Episode 2)// GUEST LINKS //Victoria's LinkedInVictoria's website (SaaS Minds)// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/T32e1-fMP8YThat's Joe Daniels.A former Head of Content and Creative turned Founder of the agency Left Field.He helps B2B companies escape category conformity with POV-led positioning and messaging.Joe's a wise man, and I was grateful for his contrarian takes.// GUEST LINKS //Joe's LinkedInLeftfield website// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/EGN2EA8I4yMBridget and Sara's energy is TANGIBLE.I first came across their work when working in SaaS.Bridget did content marketing for G2, and Sara was a growth marketer for Drift.It was a dream to have them on Season 1. And I'm honored to have them return for a juicy Friends Episode!In this episode, Bridget and Sara touch on:Focusing on marketing fundamentals like customer research and writing, not just the latest trends.Challenges of maintaining community and identity in remote work, and benefits of local involvement.Value of being introspective and finding fulfilling hobbies, not just following the crowd.(Bridget is from Season 1, Episode 14 & Sara is from Season 1, Episode 19)// GUEST LINKS //Bridget's LinkedInSara's LinkedIn // CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/17WrtVLC9acAshely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding).I got coffee with Ashely months ago to chat about social media marketingIn this convo, we go beyond social:To discuss marketing's role today and into the future.// GUEST LINKS //Ashley's LinkedInAshely's website// CONNECT //🔵 Connect with me on LinkedIn📫 Join my newsletter to receive extra insights☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/I-vuSR83_xYNick Gedda is a fractional CMO turned art dealer.And now a marketing lifecycle manager.In this episode, Nick shares:The importance of listening to your bodyThe benefits of daily creative practice and skill-buildingEmbracing the unknown and staying open to unexpected opportunities(Nick is from Season 1, Episode 1)// GUEST LINKS //Nick's LinkedInNick's website (Art)// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/LfozshG0atgJoel is the previous cofounder of Case Study Buddy. A true master of effective case studies.But deeper than that, he has a clarity about marketing that is rare.Joel's answers to this show's two main questions:(1) Marketing's role is to build trust by framing offerings in a believable, trustworthy way that encourages consumer action.(2) The purpose of life is to serve and make the path easier for others rather than just pursue personal achievements.// GUEST LINKS //Joel's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Join my newsletter to receive extra insights☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/NEqqZcqF_9UA former Head of Marketing turned Mental Health and Executive Coach.Marcella Chamorro's unique journey offers plenty of wisdom.A few ideas she shares:Balancing work performance and personal well-beingIntegrating inner work and outer workThe importance of soft skills in the future workplace(Marcella is from Season 1, Episode 24)// GUEST LINKS //Marcella's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/YyBDhZ6pALkThe end of Season 3 is here...BUT, it's only the beginning.In this episode, I share:- Where we've been (past seasons)– Where we're going (the next season)– A novel idea for future seasons– AND 3 tips for modern marketersI hope to see you back for the next season starting on Nov 10, 2024.// CONNECT //🔵 Connect with me on LinkedIn🖤 Find me on TikTok📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/yV-dSzn4iKYWhat can a designer turned nonprofit marketer teach us about marketing?A LOT.Kaelyn shares so much practical marketing wisdom throughout this episode.Two main ideas she shares:(1) Why you need to be clear on WHO you're reaching(2) A metaphor of road design and communication to improve your marketing// GUEST LINKS //Kaelyn's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn🖤 Find me on TikTok📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/1B8Q3N4nljIThink of something in marketing that writing doesn’t touch…I’ll wait.Videos have scripts.Designs tie to concepts. Speaking requires an outline.Words underpin everything in marketing.This means your ability to generate words is vital to marketing’s success.Which is why my challenge in this episode is to write daily for 15 minutes.Can you do it?// CONNECT //🔵 Connect with me on LinkedIn🖤 Find me on TikTok📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/FRIK69cqF1g"You haven't earned the right to my attention; get to the point." Learn how that advice shaped Anna's approach to marketing. Here's a few more things Anna shares:The art of being brief without sacrificing your messageHow to balance confidence with curiosity in marketingWhy kindness could be our most powerful skill// CONNECT //🔵 Connect with me on LinkedIn🖤 Find me on TikTok📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIcGreat marketers think like business strategists.They aim to understand the market and tilt their company's offering to resonate better.They focus on the higher aims rather than maximizing efficiency (deliverables).Isaac Holmgren is a wise marketer who gets it.In this episode, he gives a master class on marketing strategy.He's a few things he shares:Marketing is more than just promotionMarketers need practical skills (interviewing), not just empathyThe best marketers are business strategistsEfficiency shouldn't be the end goal—Focus on what's effectiveTaking naps is a great way to improve productivity and focus// GUEST LINKS //Isaac's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/ZD-qcV16DdcWhat if I attended an eventOnly asked a few questionsAnd then recorded my commentary over it?This is that. With my dear friends Thomas and Eric from SocialSurge.A Behind the Scenes event on SEO with my contrarian takes.// GUEST LINKS //Eric's LinkedInThomas's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/yMX6tqDaRCEMost marketers focus on the lower aims.Traffic. Likes. Followers.Yet fail to grasp the higher aims.Mitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing.And how to build a holistic marketing strategy.What else does he touch on:How marketing's job is to drive revenueHow the customer journey isn't linear but still is helpfulWhy hacks don't work and why you should focus on sustainable revenue generationAnd finally, to think from the perspective of others and to take care of yourself to take care of others// GUEST LINKS //Mitch's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/0hJo3tcwlssMost ads feel like ads.Which contributes to them not "working."So, how do you make ads that work?Focus on the creative (or content).And listen to what today's guest, Sophia Roamer, has to say on paid ads and content.Why should you listen?Improve the effectiveness of your paid adsCreate content that resonatesDominate social in an authentic way// GUEST LINKS //Sophia's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/kmnFhTIqDLcMarketers DON'T have all the answers.😱Some of the best marketing insights come from OUTSIDE marketing.They see differently than us (marketers).Parthi Loganathan is a prime example of this.With a background in software engineering, he's now forced to understand marketing as a founder.Which makes his insights pragmatic and actionable.Why should you listen?Learn how to make LinkedIn an acquisition channelUnderstand why the best marketing doesn't scaleImprove your marketing by looking at history// GUEST LINKS //Parthi's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Subscribe to receive new podcasts when released☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.