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Book Review #1: Permission Marketing by Seth Godin (1999)
Episode 70

Book Review #1: Permission Marketing by Seth Godin (1999)

On Marketing

February 17, 202520m 13s

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Show Notes

📺 Click to watch on YouTube

📹 Recorded on February 12th, 2025


What can we learn from a 1999 marketing book?


Surprisingly, a lot


Especially when it’s Seth Godin’s Permission Marketing


In this new format, I share:

- An overview of the book

- Caveats on what isn’t applicable

- 5 insights still relevant today

- 3 questions to ask to apply insights 


Let me know if you like “book reviews”


And I’ll do more in the future!


Enjoy the episode :)


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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Topics

Seth GodinMarketingPermission Marketing