S3E2: Content + Total Addressable Attention Featuring Diandra Escobar
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Show Notes
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSA
What do ALL marketers have in common?
We are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our "tactics" work.
Diandra has mastered getting and holding attention.
She also shares her secrets on creating content that gets attention and drives growth.
Because that's what marketing is for: to drive organizational growth.
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk