S2E9: Content + Community Building + Demand Gen Featuring Bolaji Oyejide
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Show Notes
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube 👉 https://youtu.be/N2Y2laRXj7M
Bolaji is a genius at content creation.
He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource.
He's also an incredible human who gives incredible introductions to his guests. For this episode, I did not even try to outdo him. I let the king be the king.
In our conversation, we discuss:
1 – Marketing is about understanding your audience and building relationships, not just persuasion.
2 – Storytelling ( > Data) is a powerful marketing tool.
3 – Build a community by featuring your audience in content creation.
4 – Make time for play outside of work to boost productivity and well-being.
5 – Adopt an attitude of understanding others before being understood.
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.