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Show Notes
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/
Watch on YouTube 👉 https://youtu.be/BQPeGjpkQWQ
It's 2008.
You're the social media manager for a medium-sized business (if that was even a thing).
The top three platforms were:
1) Blogger
2) MySpace
3) Facebook
These platforms (maybe excluding MySpace) required a similar skillset: Writing. Most content was written form or photos. Video came later.
I don't need to convince you; today is different. Waaaay different.
Now, one skill set doesn't do it.
You need to be good at:
– Video
– Audio
– Photo(graphy)
– Digital writing
This makes my advice applicable to 80% of marketing teams that don't have all those skill sets:
Focus on ONE channel.
In episode 3 of season 3, I share:
– The evolution of social media
– A simple strategy to focus on one channel
– Ways to dominate one channel
– Three signals it's time to branch out (switch) platforms
– (Bonus) NEW idea on defining who you want to be known by
– And answer the questions you asked on my LinkedIn post (TY!)
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.