Mortgage Marketing Radio

He's closed over $4 billion in mortgage production. He's not yet 40. And there's a good chance you've never heard of him. That changes today. In this power-packed episode, NFM Lending Managing Director Greg Sher steps in to guest host and sits down with one of the most quietly elite loan originators in the country, Oleg Tkach. Born in Ukraine, started in mortgage at 18, and built a $4 billion career without a major social media presence, without cold calling, and without ever chasing business the "old school" way. This is the kind of interview you stop what you're doing to listen to. Twice. Here's what Oleg breaks down in this episode: → The "Agent Programming" strategy — why most LOs are accidentally training their agents NOT to send them business (and how to flip the script) → The #1 conversion killer in your business right now (hint: it has nothing to do with your rate or your product) → Why trying to be an agent's PRIMARY lender may be the biggest mistake you're making — and what to go for instead → The 3-level agent relationship framework: Business Level, Backup Level, and Program Level → Why "the friend zone" is killing your referral pipeline and how to escape it → Oleg's Zoom + PowerPoint presentation strategy that gets agent meetings from anywhere — no drive-bys, no donut runs → How one of his coaching students went from $93 million to on pace for $240 million in one year → The 3-part formula behind "your best year ever" — simple enough to execute, powerful enough to break COVID-era refi numbers with purchases → Impact Elite Coaching's "The LAB" event — April 22–23 in Newport Beach at the Pendry Hotel Learn More About The Lab Event: https://www.impactelitecoaching.com/the-lab Thanks to Greg Sher for guest-hosting the podcast again. Let Greg know if you liked this episode. Connect with Greg on LinkedIn here: https://www.linkedin.com/in/greg-sher/ Ready to scale your agent referrals without chasing or cold-calling? New cohort opening in April. Get on the waitlist here: https://go.myagentclasses.com/home

A borrower you've closed loans for before just photographed your Loan Estimate and dropped it into ChatGPT. The AI told them you're overcharging. You're not. But they believed it anyway — and the deal went somewhere else. This is not a hypothetical. It happened to one of Trevor York's clients last week. And according to a stat dropped in this conversation, 77% of consumers now trust AI as much as a human expert. That number was lower a year ago. It will be higher next year. So here's the real question: when your client runs your deal through a chatbot tonight — and some of them will — is the trust you've built strong enough to survive it? In this episode of Mortgage Marketing Radio, I sit down with Trevor York — loan officer, founder of LinkSpot, and one of the most forward-thinking minds in the mortgage industry — to break down exactly what is happening to loan officers who haven't figured this out yet. And more importantly, what the ones who have figured it out are doing differently. This is not a feel-good conversation. It is a wake-up call. CONNECT WITH TREVOR YORK: LinkSpot: https://www.linkspot.com Instagram: @trevoryork Connect With Katie Shive: LinkedIn: https://www.linkedin.com/in/katieshive/ Website: https://katieshive.com/

What if the loan officers who are struggling most to grow their business are asking the wrong question — and one loan officer from Fargo, North Dakota figured out the right one? In this episode, guest host Katie Shive sits down with Kayla Kallander — a top-producing loan officer, LinkedIn powerhouse, and first-time home buyer advocate who's built a referral machine in one of the most overlooked markets in the country. If you think first-time home buyers are too much work for too little payoff, this episode is going to flip that script entirely. Here's what we get into: "Prescription Without Diagnosis Is Malpractice" — Why Kayla refuses to quote a rate before she knows the full picture, and how this one mindset shift positions her as a trusted advisor instead of a commodity. The Realtor "Three Card" Problem — What Kayla says to realtors who still give out multiple lender cards, and the exact script she uses to get exclusive referrals. Social Media Without a Marketing Team — She's active on LinkedIn, Instagram, Facebook, and TikTok — with just a VA and a Canva account. She breaks down exactly how she does it and why stories are where the real magic happens. Why LinkedIn is the Most Underrated Platform for Loan Officers — How one LinkedIn post led to a group of financial advisors sending her 30% of her annual business — from a state she'd never even worked in. The Real Cost of Rate Shopping — The client who called comparing rates from a Minnesota credit union and what Kayla said that turned it around on the spot. The Magic of First-Time Buyers — Why the clients most loan officers avoid are the ones building Kayla's most loyal referral base. The Viral Carousel Post — How a contrarian Saturday morning post about interest rates triggered more DMs, new followers, and a cross-state referral relationship than anything she'd posted before. Plus — how she's using AI (specifically Claude) with a custom brand book to write content that actually sounds like her, not a robot. Whether you're a veteran loan officer looking to reignite your pipeline or a newer LO trying to figure out where to start, this conversation is loaded with real, repeatable strategies that are working right now. Listen. Take notes. Then go post something. Show Notes / Resources Mentioned: Connect with Kayla on LinkedIn: https://www.linkedin.com/in/kayla-kallander/ Connect with Kayla on Instagram: https://www.instagram.com/kaylakallandermortgage/ First Home IQ: https://www.firsthomeiq.com/ LenderCrate: https://lendercrate.com/ Coffee and Contracts: https://coffeecontracts.com/ Claude AI: https://claude.ai/ Connect with Katie on LinkedIn: https://www.linkedin.com/in/katieshive/

What does it actually look like when a top-producing loan officer stops dabbling with AI and fully embeds it into every layer of his mortgage business? In this episode of Mortgage Marketing Radio, guest host Katie Shive sits down with Abdel Khawatmi — Area Manager and founder of Got Mortgages with PRMG — to break down the exact system behind 121 units, $40M in personal production, and 210% net revenue growth year over year. This is not a conversation about generating social media captions with ChatGPT. This is a ground-level look at how a working originator rebuilt his operations, client experience, and team structure around AI — and what that means for every loan officer trying to compete right now. What you'll learn: Why Abdel cut his offshore team from 7 to 3 — and what AI does instead How he uses ChatGPT to calculate Schedule C & E income, build SOPs, and draft compliant letters of explanation Why he’s on the phone with clients MORE since implementing AI — not less The hyperlocal event strategy that his referral partners can't stop talking about His ROI framework: Relevance, Omnipresence & Intimacy The 4-step client experience model that keeps his pipeline full without him being the first touch The one thing he tells every loan officer who asks, "where do I start?" If you are a loan officer grinding in a tough market and wondering how to build a smarter, leaner, more profitable business — this is the episode you have been waiting for. Connect with Abdel on LinkedIn https://www.linkedin.com/in/abdel-khawatmi-79a511144/ Connect with Abdel on Instagram: https://www.instagram.com/got_mortgages/ Connect with Katie Shive on LinkedIn: https://www.linkedin.com/in/katieshive/

What if 10 loans a month — not 30 — was actually the goal? Sam Abazari has coached over 120 loan officers. His LOs average doubling their business every three months. His top producer closes 30 loans a month. And his branch does $250 million a year. But his argument? The sweet spot is 10 loans a month, one assistant, 25-35 hours a week, and 200-300 bps margin. That's the formula for financial freedom, time freedom, and mental bandwidth — all three at once. In this episode of Mortgage Marketing Radio, Sam fills in for Geoff Zimpfer (who is battling cancer and asked his friends to keep the show going) and delivers a complete, step-by-step operating system for loan officers who want to build a business that works — without working themselves into the ground. Connect With Sam On LinkedIn: https://www.linkedin.com/in/samabazari/ Join Sam’s Skool Community: https://www.skool.com/level-up-lo/about?ref=699a37257d224cf5b321e24964b6be64

What does it take to close 230 purchase units in your first year as a loan originator? For Andy Beigel, it started with one obsession: practice. While every other LO chased refi money in 2020, Andy was cold-calling realtors on Zoom — building a purchase pipeline from scratch. By year-end, he had 230 units. By 2025, he had $93M in personal production and a $250M branch he built from zero in Columbus, Ohio. In this episode, Andy breaks down: → His word-for-word rate objection rebuttal → The first 30 seconds of every intake call (scripted — every time) → The 2-step realtor conversion process behind his book of business → The "positive feedback loop" secret that lets you delegate without losing agents → What he looks for in recruits (hint: not experience) → How a 22-year-old he hired now closes 125+ units a year. His philosophy: do 100 small things 1% better than everyone else, and you're 100% superior at game time. Special episode: Guest host Greg Sher of NFM Lending pinch-hits for Geoff Zimpfer, who is battling cancer. Connect with Andy: [email protected] @andybeigel on Instagram Connect with Greg on LinkedIn: https://www.linkedin.com/in/greg-sher/

In this episode of Mortgage Marketing Radio, we talk with top-producing mortgage originator and elite coach Amir Syed to reveal the exact blueprint mortgage loan officers need to follow in 2026 to thrive—not just survive. Whether you're a mortgage loan originator, broker, or LO looking to increase production in a competitive market, Amir breaks down the 3 critical pillars every LO must master right now: Marketing and Personal Branding – How to become “Five-Mile Famous” and generate referrals without begging agents. Sales and Persuasion – Why “the phone isn't a cactus” and how top LOs are diversifying beyond Realtors. Operations and Scaling – The exact hiring process to find your “superstar LOA” and break through your current ceiling. 🔑 Plus: – The 5 types of intelligence every elite LO is building in 2026 – Why your pre-COVID skills are killing your post-COVID results – A foolproof hiring framework to scale your mortgage business (including the 3 questions every candidate must answer) 🎯 If you're serious about growing your mortgage business, this is a must-listen playbook for building momentum in Q1 and beyond. Connect With Amir Syed Instagram: https://www.instagram.com/amirsyed/ LinkedIn: https://www.linkedin.com/in/amirsyed/ GO! Coaching: https://www.gocoaching.io/

<p>Forget resolutions. In this solo episode, I’m taking you inside the personal mindset shift I’m making for 2026 — one that’s already reshaping how I lead, work, and live.</p><p>Instead of a list of goals, I’ve chosen <strong>two powerful words</strong> to guide everything I do this year:</p><p>👉 <em>Gratitude</em> and <em>Delegate.</em></p><p>These aren’t just nice ideas — they’re essential strategies for cutting through the noise, clarifying priorities, and leading from a place of alignment.</p><p>Inside this episode:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why resolutions often fail (especially in the mortgage business)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What my recent <strong>throat cancer diagnosis</strong> revealed about how I spend my time</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The power of choosing <em>One Word</em> (or Two) to anchor your life and business</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>A 5-question exercise to help you uncover your own guiding word(s)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>A <strong><a href="https://tinyurl.com/2026word" rel="noopener noreferrer" target="_blank">free GPT tool</a></strong> I created to help you find your word in minutes</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>A deeper reflection on faith, focus, and what really matters</li></ol><br/><p>Whether you’re a loan officer, leader, or entrepreneur, this episode will help you pause, reflect, and get intentional about how you show up in 2026.</p><p>🎁 <strong>FREE RESOURCE:</strong></p><p>Need help choosing your One Word?</p><p>Use my free GPT-powered tool:</p><p>👉 <a href="https://tinyurl.com/2026word" rel="noopener noreferrer" target="_blank">https://tinyurl.com/2026word</a></p><p><strong>P.S.</strong> I’m hosting a <strong>private workshop</strong> where I’ll share what I’ve learned from almost <strong>400 podcast interviews</strong> with top mortgage pros — and how they consistently generate <strong>high-trust agent referrals</strong> without chasing, cold-calling, or begging for coffee meetings.</p><p>You’ll get the full <strong>referral framework</strong> I teach inside the <strong>Agent Referral Xcelerator</strong>, and if it feels right, you’ll get a chance to join the next cohort.</p><p>👉 <strong><a href="https://link.myagentclass.com/l/YewOMLkD4" rel="noopener noreferrer" target="_blank">Join the early interest list here</a>.</strong></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this powerful episode, Katie Shive reveals how mortgage pros can leverage AI to build visibility, rank in search, and attract real leads online. Katie, a brand strategist and AI marketing coach, breaks down the concept of <em>GEO</em> — Go Everywhere Optimization — and how it’s changing the way consumers find mortgage professionals.</p><p>You’ll learn:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to create a "core entity statement" that helps AI recommend <em>you</em> first</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why your bio consistency across platforms like LinkedIn and Google is critical</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The difference between creating content for humans vs. robots</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to turn one podcast or blog post into an entire week’s worth of marketing</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How ChatGPT and other LLMs are now directly referring mortgage professionals to leads and what triggers that</li></ol><br/><p>Whether you’re a seasoned LO or just starting to explore AI tools, this episode is a <strong>must-watch</strong> if you want to be found first and fast in search.</p><p>Show Notes:</p><p><a href="https://katieshive.myflodesk.com/newsletter" rel="noopener noreferrer" target="_blank">Subscribe to Katie's Newsletter</a></p><p><a href="https://www.linkedin.com/in/katieshive/" rel="noopener noreferrer" target="_blank">Connect with Katie on LinkedIn</a></p><p>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads? See how Travis Newton grew his production by $40 million!</p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p><strong>Connect With Geoff</strong></p><p>A <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>S <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>K <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><strong>SAY THANKS</strong></p><p> <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>G <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>Are you stuck in the same production level year after year, wondering why the needle isn’t moving? It’s not because you’re not capable—it’s likely because you’ve stopped asking the right questions. Imagine if you had a framework to challenge your assumptions, elevate your standards, and scale your business with intention.</p><p>Today on the show, we’re diving into a powerful self-audit: <em>What are the 13 questions every loan originator should ask themselves to grow, scale, and lead in 2026?</em></p><p>To help us explore that, I’m joined by Matt Weaver—ranked the #1 mortgage originator in the U.S. by units closed, with over 1,100 loans funded last year alone. Matt leads a team in Florida that runs like a high-performance machine.</p><p>In this episode, you’ll walk away with:</p><ol><li>A blueprint to build standards so strong, your business becomes impossible to ignore,</li><li>The exact mindset shift that turns agents into loyal, long-term clients,</li><li>And a fresh perspective on what your brand <em>actually</em> is—beyond social media fluff—and how to build one rooted in performance, purpose, and clarity.</li></ol><br/><p>And there’s something deeper we’ll uncover: the hidden role of imposter syndrome—and how it might actually be your greatest asset.</p><p>So if you’re ready to raise your bar and redefine what’s possible for your business in 2026, then stick around for this episode.</p><p><a href="https://think13.com/" rel="noopener noreferrer" target="_blank">Learn More about Matt's Coaching</a></p><p><a href="https://www.instagram.com/mattweaverspeaks/" rel="noopener noreferrer" target="_blank">Connect With Matt on Instagram</a></p><p><br></p><p><a href="https://www.youtube.com/@originateforlife" rel="noopener noreferrer" target="_blank">Matt's YouTube Podcast</a></p><p><strong>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?</strong></p><p><strong>See how Travis Newton grew his production by $40 million!</strong></p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p>Connect With Geoff</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜  <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this special crossover episode, you'll hear Geoff Zimpfer guest-host <em>The LO Down Community Call</em> with Connor Bartley to uncover how four top-producing LOs are generating real pipeline through strategic agent events. Forget the stale Lunch & Learns—this panel breaks down what’s actually working to get butts in seats and referrals on the books.</p><p>You’ll learn:</p><ul><li>Why classes are the most leveraged way to connect with agents at scale</li><li>How to pick topics agents care about (hint: it’s not mortgage guidelines)</li><li>The exact steps to promote your event—even if you’re starting from zero</li></ul><br/><p>From investor workshops to modern marketing panels, this episode gives you the blueprint to host agent classes that attract, convert, and scale.</p><p><a href="https://www.linkedin.com/in/connorbartley/" rel="noopener noreferrer" target="_blank">Connect with Connor on LinkedIn</a></p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Learn More About myAgent Classes</a></p><p>Like This Episode?</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p><p>Connect With Geoff</p><p> <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p> <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p> <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p>

<p>In this episode, we welcome James Duncan, a recognized leader in mortgage marketing who was honored as a “Marketing Leader” by HousingWire in 2022. James Duncan is the Founder and Chief Marketing Strategist at <a href="http://caelumadvisers.com/" rel="noopener noreferrer" target="_blank">Caelum Advisers</a>—an agency specializing in helping mortgage executives build resilient, growth‑focused marketing systems. </p><p>James shares how to modernize your marketing strategy, avoid common tech traps, and align your brand to drive real ROI—without losing the personal touch your clients expect. You'll also hear James share how to use AI in a way that supports your team, and why human connection remains a competitive advantage for maximum ROI.</p><p>If you’re a loan officer or marketing leader looking to stay ahead of the curve while staying authentic, this episode is for you.</p><p><a href="https://www.linkedin.com/in/jamesduncan-caelum/" rel="noopener noreferrer" target="_blank">Connect with James on LinkedIn</a></p><p><a href="https://caelumadvisers.com/" rel="noopener noreferrer" target="_blank">Learn More About Caelum Advisers</a></p><p>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?</p><p>See how Travis Newton grew his production by $40 million!</p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p>Connect With Geoff</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In today’s episode of <em>Mortgage Marketing Radio</em>, we’re tossing out the old networking playbook and redefining what real connection looks like in today’s noisy, tech-heavy world. I'm joined by Lindsey Meyer, Jen Peachman, and Philip Mancuso, three of the 25 authors behind the new book <a href="https://a.co/d/9bLIgAn" rel="noopener noreferrer" target="_blank"><em>Rethink Everything You Know About Networking</em></a>.</p><p>This isn’t about business cards, small talk, or shallow connections. It’s about authenticity, intentionality, and using education and human value as your lead strategy. </p><p>We’ll explore how to create a ripple effect through small, meaningful actions, and why vulnerability is one of the most underrated tools in your business toolkit.</p><h3>🔑 <strong>Three Key Takeaways</strong></h3><ol><li><strong>Intentional networking beats passive presence</strong> – Showing up with purpose and a clear message builds trust faster than any cold pitch.</li><li><strong>Lead with value, not expertise</strong> – You don’t need to be a subject matter expert; you just need to offer useful, relevant insights people care about.</li><li><strong>Vulnerability is a connection multiplier</strong> – When you're willing to share your real story, you invite others into a deeper, more lasting relationship.</li></ol><br/><p><a href="https://a.co/d/9bLIgAn" rel="noopener noreferrer" target="_blank">Order the Book On Amazon</a></p><p><br></p><p><a href="https://www.linkedin.com/in/lindseylouise/" rel="noopener noreferrer" target="_blank">Connect with Lindsey Meyer</a></p><p><br></p><p><a href="https://www.linkedin.com/in/jenpeachman/" rel="noopener noreferrer" target="_blank">Connect with Jen Peachman </a></p><p><br></p><p><a href="https://www.linkedin.com/in/philip-mancuso-89975636/" rel="noopener noreferrer" target="_blank">Connect with Philip Mancuso</a></p><p><br></p><p><strong>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?</strong></p><p><strong>See how Travis Newton grew his production by $40 million!</strong></p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p><strong>Connect With Geoff</strong></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><strong>SAY THANKS</strong></p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this episode, we dive deep into how to build, hire, and grow an effective mortgage team with guest expert Irene Duford, a veteran in the mortgage industry who has coached over 1,000 loan officers, team leads, and branch managers.</p><p>You’ll learn when to start hiring, what your first role should be, how to define the job before you put up the ad, and exactly how to leverage personality profiling tools like the DISC assessment to avoid the costliest hiring mistakes.</p><p>The conversation starts with the common pain point: loan officers trying to “do it all” alone, juggling lead generation, underwriting, processing, and closingwhich leads to burnout, inconsistent pipelines, and stalled growth. Irene explains that once you’re closing around five loans a month, it’s time to seriously think about adding support.</p><p>Key takeaways for this episode:</p><ol><li><strong>Know when to hire</strong> – Once your team is doing ~5 loans/month and you’re wearing too many hats, it's time to hire.</li><li><strong>Define the role first</strong> – A clear job description, process, and expectations reduce hiring drag and frustration.</li><li><strong>Use behavioral profiling</strong> – Tools like DISC, and values assessments help match candidates to roles and avoid costly hiring mistakes.</li></ol><br/><p>Whether you’re a solo loan officer looking to build your first team or a branch manager ready to optimize your hiring process and team structure, this episode is packed with actionable advice on hiring the right person, building systems, and creating a high‑performing mortgage team.</p><p><a href="https://www.linkedin.com/in/ireneduford/" rel="noopener noreferrer" target="_blank">Connect with Irene on LinkedIn</a></p><p><a href="https://www.instagram.com/itsireneduford/" rel="noopener noreferrer" target="_blank">Follow Irene on Instagram</a></p><p>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?</p><p>See how Travis Newton grew his production by $40 million!</p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p><br></p><p>Connect With Geoff</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜  <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p><strong>Stuck at 3–4 loans a month? You’re not alone—and it’s not your fault.</strong></p><p>In this episode, Geoff sits down with Todd Scrima, founder of Summit Funding and coach to over 5,000 LOs, to break down why most loan officers never scale, and exactly what to do about it.</p><p>You’ll learn:</p><ul><li>Why 96% of LOs are stuck below $20M/year</li><li>The script Todd gives to top producers to re-engage past clients</li><li>How to delegate outbound calls and book more high-quality appointments</li><li>The mindset shift that moves you from survival to serious momentum</li></ul><br/><p>This one’s all about systems that actually move the needle, especially heading into 2026.</p><p>Connect With Todd:</p><p><a href="https://joltmarketing.com/" rel="noopener noreferrer" target="_blank">Jolt Marketing</a></p><p><a href="https://www.linkedin.com/in/todd-scrima/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p><br></p><p>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?</p><p><strong>See how Travis Newton grew his production by $40 million!</strong></p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p><br></p><p>Connect With Geoff</p><p>A <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>S <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>K <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>  <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>G <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?</p><p>See how Travis Newton grew his production by $40 million!</p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p><strong>Episode Summary:</strong></p><p>Most mortgage professionals think their biggest challenge is inventory or affordability, but the real problem might be hiding in plain sight: your sales process. In this episode, I sit down with Jake Vermillion, CMO of Mortgage Champions, to unpack why most loan officers are still selling like it’s 2021… and how that’s quietly destroying trust, pull-through, and long-term loyalty.</p><p>Jake reveals how misalignment between marketing and sales is creating a broken borrower experience—and what to do instead. From replacing “Apply Now” with value-first engagement, to knowing where AI belongs (and doesn’t), this episode is a must-listen for any LO or leader who wants to stay relevant and competitive in 2025 and beyond.</p><p><br></p><p><a href="https://www.linkedin.com/in/jakevermillion/" rel="noopener noreferrer" target="_blank">Connect WIth Jake on LinkedIn</a></p><p><br></p><p><a href="https://mortgagechampions.com/" rel="noopener noreferrer" target="_blank">Learn More About Mortgage Champions</a></p><p><br></p><p><strong>Double Your Agent Referrals</strong></p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check out myAgent Classes Here</a></p><p><br></p><p>Connect With Geoff</p><p>A <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>S <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>K <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>  <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>G <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?</p><p>Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:</p><p>Go to: <a href="https://www.go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">https://www.go.myagentclasses.com</a></p><p>Episode Summary:</p><p>In this episode, we talk with Andrew Penner about the often-overlooked goldmine every loan officer already has: their past clients.</p><p>We explore why so many lenders lose out on repeat business because they don’t know when clients are ready to buy again, refinance, or invest.</p><p>Andrew introduces <a href="http://milo.ai/" rel="noopener noreferrer" target="_blank"><strong>Milo.ai</strong></a>, a platform that uses behavioral signals and deeply integrates with CRMs to help mortgage professionals stay top of mind <em>without</em> overburdening their time.</p><p>The conversation also touches on maintaining authenticity in communications, balancing automation with the human touch, and preparing now for a likely surge in demand moving into 2025–2026.</p><p><a href="https://www.mymilo.ai/" rel="noopener noreferrer" target="_blank">Learn More About Milo</a></p><p><br></p><p><a href="https://www.linkedin.com/in/aepenner/" rel="noopener noreferrer" target="_blank">Connect With Andrew </a></p><p><br></p><p>Double Your Agent Referrals With myAgent Classes</p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Watch the Video Here</a></p><p>Connect With Geoff</p><p>A <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>S <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>K <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>  <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>G <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?</p><p>Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:</p><p>Go to: <a href="https://www.go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">https://www.go.myagentclasses.com</a></p><p><u>Episode Summary</u>:</p><p>Why are so many loan officers struggling in today’s market, while some are having their best year? In this episode of Mortgage Marketing Radio, real estate coach Tom Ferry reveals the hard truth: most loan officers and real estate agents won’t survive unless they adapt.</p><p>Tom explains why this market requires four times the effort for a fraction of the income and why so many originators are struggling to generate leads, build referral partnerships, and close deals. </p><p>If you’re a mortgage professional who feels stuck, ignored by Realtors, or frustrated with the current market, this interview is packed with strategies to help you stay relevant and grow.</p><p>You’ll learn:</p><ul><li>Why most loan officers fail in a shifting market</li><li>The mindset shift from ego to economics</li><li>How to create momentum when sales cycles get longer</li><li>Simple ways to differentiate yourself from other LOs</li><li>What top performers are doing to generate Realtor referrals and client trust</li></ul><br/><p>If you want to survive and thrive as a loan officer in this tough housing market, don’t miss this powerful conversation with Tom Ferry.</p><p>Follow Tom Ferry</p><p>Instagram: @TomFerry - <a href="https://www.instagram.com/tomferry/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/tomferry/</a></p><p>Facebook: @TomFerry - <a href="https://www.facebook.com/TomFerry" rel="noopener noreferrer" target="_blank">https://www.facebook.com/TomFerry</a></p><p>LinkedIn: Tom Ferry - <a href="https://www.linkedin.com/in/tomferry1/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/tomferry1/</a></p><p>YouTube: Coach Tom Ferry – <a href="https://www.youtube.com/user/RealEstateTrainingTF" rel="noopener noreferrer" target="_blank">https://www.youtube.com/user/RealEstateTrainingTF</a></p><p>Have a question you’d like Geoff to answer on the podcast? </p><p>Leave a quick voicemail at <a href="http://www.askgeoffanything.com/" rel="noopener noreferrer" target="_blank">www.askgeoffanything.com</a>, and you could be featured in the next AMA episode!</p><p>Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p><strong>See if myAgent Classes is the right fit for you.</strong></p><p>W<a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">atch the Video Summary Here</a></p><p><strong>Connect With Geoff</strong></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><strong>SAY THANKS</strong></p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

🛑 Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads? 👉 Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads: https://www.go.myagentclasses.com In this episode of Mortgage Marketing Radio, top-producing loan officer Paul Parsons (aka the “Home Loan Superhero”) reveals how he consistently closes 30+ mortgage loans per month by focusing on Realtor relationships, first-time homebuyer strategies, and building a scalable referral-based mortgage business. You'll learn how he: • Attracts top-tier Realtor partners (and turns down the wrong ones) • Uses TikTok + Instagram to generate purchase leads • Hosts monthly first-time homebuyer classes that convert • Tracks his pipeline with daily contact goals • Built a system-driven team and onboarding process ⏱️ TIME STAMPS 00:00 Intro 00:40 Record Months & Down-Market Mindset 02:20 First-Time Buyer Focus & State DPA Programs 04:10 Units, Loan Size, and Daily Sales Fundamentals 05:50 Realtor Partner Strategy: Selective & Aligned 07:40 Team Structure: Juniors/LOAs, Capacity & Quality Control 09:30 Smart Lead Spend: Shared Ads, Profit Math & Exclusivity 11:40 Prospecting Top Agents: Social Listening & Value-First Outreach 13:30 12-Week Realtor Onboarding: Weekly Strategy Calls 15:20 TikTok Lives → Online Homebuyer Seminars → Applications 17:10 Soft-Pull Prequal Workflow & Follow-Up System 18:50 Finish 2025 Strong: Call Targets, CPA, and Growth Levers (Outro) CONNECT WITH PAUL Instagram: @homeloansuperhero 🎧 LISTEN TO THE PODCAST: Apple → https://apple.co/4aNr3qd Spotify → https://spoti.fi/3vL0Byv 📱 CONNECT WITH GEOFF: Instagram: @geoffzimpfer LinkedIn: @geoffzimpfer

<p>In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans?</p><p>You’ll learn how to:</p><ul><li>Choose the right social platform to prioritize for conversions.</li><li>Move beyond posting for vanity metrics and start generating real conversations.</li><li>Create a simple, repeatable follow-up flow once a lead reaches out.</li><li>Turn casual engagement into booked calls and, ultimately, funded loans.</li></ul><br/><p>Whether you’re just getting started with social or you’ve been posting for years without much traction, this episode will give you the clarity and confidence to start converting.</p><p><strong>Have a question you’d like Geoff to answer on the podcast? </strong></p><p>Leave a quick voicemail at <a href="http://www.askgeoffanything.com/" rel="noopener noreferrer" target="_blank"><strong>www.askgeoffanything.com</strong></a><strong>,</strong> and you could be featured in the next AMA episode!</p><p><strong>Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?</strong></p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>See if myAgent Classes is the right fit for you.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff</a></p><p>Connect With Geoff</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>See if myAgent Classes is the right fit for you.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff</a></p><p><strong>Episode Summary</strong>:</p><p>In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as the <em>Home Loan Superhero</em>, is consistently closing 20–30 loans every single month.</p><p>Whether you’re a mortgage loan officer, branch manager, or sales leader, this conversation will give you a blueprint to grow your business in any market. Paul shares the systems, scripts, and strategies that are driving his success, and how you can implement them to win more deals without chasing every agent in town.</p><p><strong>Key Takeaways:</strong></p><ul><li>How Paul’s “selective partnership” approach creates loyalty and repeat referrals.</li><li>Why focusing on first-time buyers is a winning strategy in today’s market.</li><li>How TikTok and virtual homebuyer seminars are turning browsers into buyers.</li><li>The Realtor onboarding process that builds trust and differentiation.</li><li>How to avoid the “transaction recession” mindset and grow regardless of market conditions.</li></ul><br/><p><strong>Connect With Paul:</strong></p><p><br></p><p><a href="https://www.instagram.com/homeloansuperhero/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.tiktok.com/@homeloansuperhero" rel="noopener noreferrer" target="_blank">TikTok</a></p><p><br></p><p><strong>Connect With Geoff</strong></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p>

<p><strong>Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?</strong></p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>See if myAgent Classes is the right fit for you.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff</a></p><p><strong>Episode Summary:</strong></p><p>Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this episode, we’re joined by Arjun Dhingra, mortgage veteran, media brand builder, and martial arts coach, who shares how to flip the script, stop chasing, and start building a platform that pulls agents <em>to</em> you.</p><p>You'll learn:</p><ul><li>Why “F coffee” is more than a catchphrase, it’s a strategic reset</li><li>How to identify your unique value and package it into a brand that agents remember</li><li>The exact playbook Arjun used to create a referral-generating community of agents</li><li>How to build exclusivity that makes agents ask <em>you</em> for a seat at the table</li><li>And More!</li></ul><br/><p>If you're ready to go from overlooked to in demand, this episode shows you how.</p><p><a href="https://hoo.be/arjunmortgage" rel="noopener noreferrer" target="_blank"><strong>Connect With Arjun Here</strong></a></p><p>------------------------------------</p><p>Connect With Geoff</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p>

<p>Here’s How the Top 1% Get Agent Referrals On Demand</p><p>Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.</p><p>Seats are limited. <a href="https://goagentrx.com/optin" rel="noopener noreferrer" target="_blank">Register for the Training Here</a></p><p>Episode Summary:</p><p>In this episode, Geoff Zimpfer sits down with social media strategist <a href="https://www.instagram.com/bermanmediasocial/" rel="noopener noreferrer" target="_blank"><strong>Michelle Berman Mikel</strong></a> to reveal the simple daily action that will transform your pipeline: <strong>sending just one outbound message every day</strong>. </p><p><strong>What you’ll learn in this episode:</strong></p><ul><li><strong>Why “more followers” and “higher engagement” aren’t the right goals</strong> – and the single question you should be asking instead</li><li><strong>How to identify your personal “levers”</strong> so every message resonates with prospects</li><li><strong>The breadcrumbing approach</strong> that turns one-to-many outreach into real conversations (without endless scrolling)</li><li><strong>A real-world success story</strong> of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later</li></ul><br/><p>🔗 <strong>Resources & Links</strong></p><ul><li><a href="https://www.instagram.com/bermanmediasocial/" rel="noopener noreferrer" target="_blank">Connect with Michelle Berman Mikel</a></li></ul><br/><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p><strong>📹</strong> <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p><strong>Here's How the Top 1% Get Agent Referrals On Demand</strong></p><p>Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.</p><p><strong>Seats are limited. </strong><a href="https://goagentrx.com/optin" rel="noopener noreferrer" target="_blank"><strong>Register for the Training Here</strong></a></p><p><u>Episode Summary:</u></p><p><br></p><p>Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of <a href="https://www.amazon.com/gp/product/B0FFSGXXYX?ref_=dbs_m_mng_rwt_calw_tkin_6&storeType=ebooks&qid=1752019487&sr=8-1" rel="noopener noreferrer" target="_blank"><em>Rethink Everything: The Power of Video for Business and Sales</em></a>) breaks down his 5-pillar content framework.</p><ul><li>Define target viewer personas (buyers, referral partners, niche professionals)</li><li>Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlights</li><li>Multiply your content by combining each persona with each pillar for 25 micro-topics</li><li>Repurpose one core idea across reels, shorts, posts, emails, and more</li><li>Craft conversational CTAs that spark genuine lead conversations</li></ul><br/><p>You’ll discover the exact metrics to track (hint: it’s not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.</p><p><a href="https://www.linkedin.com/in/mikefaraci/" rel="noopener noreferrer" target="_blank"><u>Connect With Mike on LinkedIn</u></a></p><p><a href="https://www.hittheredbutton.com/" rel="noopener noreferrer" target="_blank"><u>Visit Mike's Website</u></a></p><p><a href="https://www.amazon.com/gp/product/B0FFSGXXYX?ref_=dbs_m_mng_rwt_calw_tkin_6&storeType=ebooks&qid=1752019487&sr=8-1" rel="noopener noreferrer" target="_blank"><u>Get Mikes Book on Amazon</u></a></p><p><br></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU'RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p><strong>Here's How the Top 1% Get Agent Referrals On Demand</strong></p><p>Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.</p><p>Here's What You'll Learn:</p><p>How to get in front of the right agents (and actually get a response)</p><p>What to say to position yourself as a <em>partner</em>, not a vendor</p><p>How to turn one agent class into a steady stream of referrals—without doing it all yourself</p><p><strong>Seats are limited. </strong><a href="https://goagentrx.com/optin" rel="noopener noreferrer" target="_blank"><strong>Register for the Training Here</strong></a></p><p><u>Episode Summary:</u></p><p>In this exclusive interview, top mortgage influencer <a href="https://www.instagram.com/neelhome/" rel="noopener noreferrer" target="_blank">Neel Dhingra</a> breaks down exactly how he went from zero social media presence to 4X business growth using content marketing for loan officers. No more cold calling. No more begging agents. Just modern, scalable loan officer marketing strategies that actually work in 2024.</p><p><u>What you'll learn</u>:</p><ul><li>How to get mortgage leads without paid ads</li><li>The "cringe before they binge" approach to content</li><li>How to turn Instagram videos into closings</li><li>Why most mortgage pros fail at content—and how to fix it</li><li>Lead gen systems that work while you sleep</li></ul><br/><p>If you're ready to stop chasing and start attracting, this conversation is a masterclass in modern marketing for mortgage professionals.</p><p><a href="https://www.instagram.com/neelhome/" rel="noopener noreferrer" target="_blank">Connect With Neel on Instagram</a></p><p><a href="https://www.youtube.com/@NeelDhingra" rel="noopener noreferrer" target="_blank">Follow Neel on YouTube</a></p>

Double Your Realtor Referrals in 90 Days or Less. No Cold Calls, No Chasing, No Paying for Leads. See The Success Stories Here: https://goagentrx.com/ In this episode, Geoff Zimpfer sits down with mortgage influencer Theoni Rapo. She's a top-producing lender with over 238K followers and 2.8 million likes on TikTok. What's Inside: Theoni’s origin story: how she turned real estate knowledge into social media influence. Why TikTok became her #1 lead source, converting $20 million in closed loans in 2024. Theoni's “content sprints,” real-time content updates, and pinned posts that build her audience and close deals. How she shifted from a broad audience to niche advice, focusing on pre-approved, motivated buyers. Expert tips on systemizing lead capture: landing pages, booking flows, and repurpose tactics. The truth about “going viral”—why conversion systems matter more than views. ⏰ Timestamps ⏰ 00:00 The Journey Begins: Theoni's Origin Story 02:58] Harnessing Social Media: TikTok as a Business Tool 05:47 Shifting Perspectives: From Quantity to Quality in Leads 09:00 The Power of Polarizing Content: Hooks that Engage 11:56 Advisory Role: Understanding Client Readiness for Mortgages 14:57 Collaboration with Realtors: Building Effective Partnerships 17:27 Building a Personal Brand for Growth 18:46 Understanding Client Needs and Pain Points 20:54 Creating a Unique Brand Identity 22:33 Lead Qualification and Automation 24:00 Leveraging Social Media for Engagement 29:39 Content Creation Strategies Connect with Theoni Rapo TikTok: https://www.tiktok.com/@theonithelender Instagram: https://www.instagram.com/theonithelender/?hl=en CrossCountry Mortgage: https://notyourdaddyslender.com/ ================================== Subscribe and Listen to the Podcast: ================================== 🍏 Apple: https://apple.co/4aNr3qd 🟢 Spotify: https://spoti.fi/3vL0Byv *** Connect with Geoff: 📸 Instagram: @geoffzimpfer 💼 LinkedIn: @geoffzimpfer

<p>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>See if myAgent Classes is the right fit for you.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> </p><p>ASK GEOFF A QUESTION</p><p><a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a> </p><p>Episode Summary:</p><p>Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.</p><p>In this episode of <em>Mortgage Marketing Radio</em>, host <strong>Geoff Zimpfer</strong> sits down with <strong>Theoni Rapo</strong>, the powerhouse behind the viral brand <em>Not Your Daddy’s Lender</em>. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates. </p><p>Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you.</p><h3><strong>Key Takeaways</strong></h3><ol><li><strong>Why Social Content Beats Cold Calling - </strong>Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.</li><li><strong>The Anatomy of High-Converting Content - </strong>Discover the hooks, themes, and call-to-actions that turn views into loan apps.</li><li><strong>Build a Brand That Filters, Not Just Attracts - </strong>Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.</li><li><strong>Scaling Nationwide Without a Local Focus - </strong>How her digital-first approach enabled business across all 50 states.</li><li><strong>Systemizing Lead Intake and Follow-Up - </strong>From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder.</li></ol><br/><p>Follow Theoni</p><p><a href="https://www.tiktok.com/@theonithelender" rel="noopener noreferrer" target="_blank">TikTok</a></p><p><a href="https://www.instagram.com/theonithelender/" rel="noopener noreferrer" target="_blank">Instagram</a></p>

<p><strong>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</strong></p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>See if myAgent Classes is the right fit for you.</p><p><br></p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> </p><p><br></p><p>ASK GEOFF A QUESTION</p><p><br></p><p><a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p><br></p><p><br></p><p><strong>Episode Summary:</strong></p><p><br></p><p>CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer expectations in the financial services industry over the past seven years. He emphasizes the importance of customer retention and loyalty, highlighting how data and technology can enhance customer engagement. </p><p><br></p><p><strong>Three Key Takeaways:</strong></p><p><br></p><p>1. <strong>Client Retention Is the New Battleground</strong></p><p><br></p><p>Most lenders retain less than 20% of past clients, while leaders like Rocket approach 85%. The difference isn’t just in technology—it’s in having a consistent, disciplined customer journey that starts <em>before</em> the next transaction is even on the radar.</p><p><br></p><p>2. <strong>Consistency Beats Complexity</strong></p><p><br></p><p>Top-performing LOs and lenders win not by doing more, but by doing the <em>right things</em> consistently—like building automated, intelligent customer journeys that trigger the right message at the right time, without relying on manual follow-up.</p><p><br></p><p>3. <strong>You Don’t Need a Call Center to Compete</strong></p><p><br></p><p>With today’s tech, even individual originators can run plays that mimic large, high-retention teams—thanks to tools that automate outreach, monitor customer intent, and surface high-value opportunities already in your database.</p><p><br></p><p><br></p><p><a href="https://www.linkedin.com/in/joe-welu-4056726/" rel="noopener noreferrer" target="_blank">Connect With Joe on LinkedIn </a></p><p><br></p><p><br></p><p><a href="https://totalexpert.com/" rel="noopener noreferrer" target="_blank">Learn More About Total Expert</a></p><p><br></p><p><strong>CONNECT</strong></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><strong>LEAVE A REVIEW</strong></p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p><strong>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</strong></p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>See if myAgent Classes is the right fit for you.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a></p><p>Connect With Natalie</p><p><a href="https://www.linkedin.com/in/natalieoverturf/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p><a href="https://www.instagram.com/natalie_overturf/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://zondahome.com/" rel="noopener noreferrer" target="_blank">Zonda</a> (The Builder Database Software)</p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p>

<p><strong>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</strong></p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>See if myAgent Classes is the right fit for you.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> </p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU'RE READY</p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</p><p>See the system that gets these results:</p><ul><li>Ben Doubled His Monthly Production</li><li>Kevin Closed a $700K Loan from One Class</li><li>Jenel Got a $1M Loan from an Agent She Never Met</li></ul><br/><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, click below to watch a brief review of the Agent Referral Xcelerator.</p><p><a href="https://goagentrx.com/" rel="noopener noreferrer" target="_blank">Agent Referral Xcelerator</a></p>

<p>Ready to attract more agent referrals without cold calling? </p><p>Click the link below to join the VIP waitlist for the Agent Referral Accelerator. Spots are limited, and this opportunity won’t come around again at this level—so don’t wait.</p><p><a href="https://us02web.zoom.us/webinar/register/WN_HNK4QU-VTMSO1llMAcVdSA" rel="noopener noreferrer" target="_blank">Join the VIP Waitlist Here.</a></p>

<p>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>See if myAgent Classes is the right fit for you.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> </p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU'RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p>

<p>Key Takeaways:</p><p><strong>Use Data to Work Smarter, Not Harder</strong></p><p><strong>Focus on Relationships That Actually Matter</strong></p><p><strong>Leverage Past Transactions to Grow Faster</strong></p><p>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> to see if myAgent Classes is the right fit for you.</p><p><br></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU'RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. </p><p>He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role of AI in content creation and the necessity of having a clear target audience for effective communication.</p><p><strong>Key Takeaways</strong></p><ul><li>90% of the things you worry about don't come to pass</li><li>Referral partnerships are still a viable source of business</li><li>Engagement on social media is crucial for success</li><li>Classes can significantly enhance your business network</li><li>Using AI can streamline content creation processes</li></ul><br/><p>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> to see if myAgent Classes is the right fit for you.</p><p><br></p><p>CONNECT WITH ME </p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. </p><p><strong>Takeaways</strong></p><ul><li>You're not alone in feeling like progress is slow.</li><li>Momentum is built during quiet periods.</li><li>Social visibility can lead to unexpected referrals.</li><li>Teaching positions you as an expert.</li><li>Your breakthrough is in the boring stuff.</li><li>Embrace consistency for long-term success.</li></ul><br/><p>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> to see if myAgent Classes is the right fit for you.</p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU’RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

PJ Crescenzo III moved to a new area and started over from scratch. With no contacts, no referrals, and no excuses, PJ shares his journey of relocating to a new city and going from zero to $50 million in funded loans within just twelve months. ⏰ Timestamps ⏰ 03:00 Relocation and New Beginnings 06:05 Strategies for Networking and Building Connections 12:02 Mindset and Environment for Success 15:04 Time Management and Productivity 25:06 Prospecting Framework: A, B, C Agents Explained 27:11 Scaling Through Lunch and Learns: One-to-Many Strategies 33:57 The Power of Social Media: Building Connections and Closing Deals Connect with PJ Cresenzo: Instagram: https://www.instagram.com/pjcrez3/?hl=en ================================== Subscribe and Listen to the Podcast: ================================== 🍏 Apple: https://apple.co/4aNr3qd 🟢 Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Geoff: =========================== 📸 Instagram: @geoffzimpfer 💼 LinkedIn: @geoffzimpfer ========================================== Are You Getting All the Agent Referrals You Deserve? Take 60 seconds to find out with the Realtor Referral Scorecard — a quick, powerful assessment to see how well you're attracting and converting agent referrals. You'll Discover: ✅ Where you're strong ✅ What’s holding you back ✅ What to fix next to grow your referral pipeline Get Your Score Now: https://realtors.scoreapp.com

<p>In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. </p><p>Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. </p><p><strong>Episode Timestamps:</strong></p><p>00:50 – PJ’s bold move to Orlando and landing a dream house</p><p>05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly</p><p>08:57 – The million-dollar networking question</p><p>10:14 – How random coffee meetings lead to realtor referrals</p><p>16:34 – Buy back your time: Email system with LOA</p><p>17:29 – Building momentum from 1 to 27 loans/month</p><p>25:22 – VIP vs. A vs. B vs. C referral partners</p><p>27:24 – Scaling via one-to-many events and CE classes</p><p>29:58 – PJ’s four strategic pillars of business growth</p><p>31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit</p><p>37:21 – PJ’s 10-step mortgage workflow and team huddles</p><p>40:44 – Instagram strategy and real deals from DMs</p><p><a href="https://www.instagram.com/pjcrez3/" rel="noopener noreferrer" target="_blank">Connect With PJ On Instagram</a></p><p>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p>Done-for-You Realtor Classes – No more guessing what to teach!</p><p>Coaching & Community – Learn directly from Geoff Zimpfer & industry pros</p><p>Marketing & Growth Strategies – Get more butts in seats & convert more deals</p><p>Stop struggling to figure it out alone—let’s make your classes work for YOU!</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> to see if myAgent Classes is the right fit for you.</p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU’RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p><strong>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</strong></p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, <strong>myAgent Classes</strong> is your shortcut to success.</p><p><strong>Done-for-You Realtor Classes</strong> – No more guessing what to teach!</p><p><strong>Coaching & Community</strong> – Learn directly from Geoff Zimpfer & industry pros</p><p><strong>Marketing & Growth Strategies</strong> – Get more butts in seats & convert more deals</p><p>Stop struggling to figure it out alone—let’s make your classes work for YOU!</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank"><strong>Schedule a Call with Geoff</strong></a> to see if myAgent Classes is the right fit for you.</p><h3><strong>Show Notes & Timestamps</strong></h3><h4><em>Mortgage Marketing Radio</em> – <em>How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title Guy</em></h4><p><strong>Episode Summary:</strong></p><p>In this episode, we talk with Jared Larkin, also known as <em>The Mile High Title Guy</em>, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.</p><p>Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.</p><h3><strong>Timestamps & Key Topics:</strong></h3><p><strong>[00:50:17] - Why Hosting Events & Classes Works</strong></p><ul><li>Why education-based marketing is key to attracting high-value clients</li><li>The challenge of getting engagement from real estate agents</li></ul><br/><p><strong>[00:52:03] - The Turning Point: Choosing to Host Classes</strong></p><ul><li>Jared's realization that traditional sales methods weren’t working</li><li>How he positioned himself as a marketing resource instead of a sales rep</li></ul><br/><p><strong>[00:55:01] - Overcoming the “Bagel Boy” Mentality</strong></p><ul><li>How title reps (and other professionals) are often seen as commodity-based</li><li>The process of breaking industry norms and carving out a personal brand</li></ul><br/><p><strong>[00:57:35] - The Power of Consistency & Experimentation</strong></p><ul><li>Why most classes fail at first—and how Jared pushed through</li><li>The importance of iterating, refining, and adapting marketing strategies</li></ul><br/><p><strong>[01:00:07] - Diversifying Event Topics to Attract the Right Audience</strong></p><ul><li>Examples of successful class topics (AI, social media, branding, etc.)</li><li>Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged</li></ul><br/><p><strong>[01:03:29] - The Secret to Getting Butts in Seats</strong></p><ul><li>How Eventbrite became Jared’s #1 marketing tool</li><li>Using Facebook ads and social media targeting for event promotion</li><li>How Jared automates outreach to thousands of real estate agents</li></ul><br/><p><strong>[01:10:54] - The Event Follow-Up Process That Converts</strong></p><ul><li>The simple one-page handout that skyrocketed Jared’s meeting requests</li><li>How he filters and prioritizes prospects for follow-ups</li></ul><br/><p><strong>[01:12:26] - Scaling Up: Running 100+ Events Per Year</strong></p><ul><li>How Jared manages event logistics while balancing a young family</li><li>His strategy for maintaining momentum and staying...

I've certainly been guilty of that claim. 𝗕𝘂𝘁 𝗵𝗼𝘄 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝗿𝗲 𝘀𝗸𝗶𝗹𝗹𝘀? Think about Steph Curry. Why is he so admired? It's not because of how many shots he takes to sink a three-pointer. Because of his efficiency with a 🏀. Want to grow your income? Two options you have are... 1) Increase the number of conversations with qualified people. 2) Increase your conversion percentage. Increasing your conversations may move the needle. But being more effective (skills) will help you be more efficient. Thanks to @SharranSrivatsaa for sharing his insights on the Mortgage Marketing Radio podcast. Which one are you working on? Quantity of conversations, skill set, or both?

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry. He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. He shares key insights for mortgage professionals to maximize their advertising efforts and improve their business outcomes. ⏰ Timestamps ⏰ 00:00 Introduction to Lead Generation Challenges 02:48 The Flaws of Traditional Lead Generation 05:48 Understanding When to Invest in Ads 09:03 The Reality of Lead Quality and Conversion Rates 12:03 Innovative Ad Strategies for Mortgage Brokers 15:09 The Cost Structure of Lead Generation Services 18:02 Simplifying Ad Management for Brokers 20:58 Effective Follow-Up Strategies for Leads 23:50 Maximizing Ad Spend for Results 27:01 The Importance of Branding in Ads 29:58 Key Takeaways for Mortgage Professionals Connect with Alex Machuca: Instagram: https://www.instagram.com/alexmachucahq/ Linkedin: https://www.linkedin.com/in/alex-machuca-36364435/ ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

Marketing makes sales easier—100% true. But are you using the right kind? If you’re relying only on brand awareness, you’re missing out on real conversions. The secret? Direct response marketing. 💡 Imagine sending just one text: "Are you still interested in buying a home in Orange County?" That’s it. No fluff, no long sales pitch—just a direct message that sparks a conversation. Because all conversion happens in conversation. Ready to try it? Grab your old lead lists, send a message, and watch the responses roll in!

<p>In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.</p><p>He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. </p><p>Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management. </p><p>He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.</p><p>Time Stamps:</p><p>00:00 Introduction to Lead Generation Challenges</p><p>02:48 The Flaws of Traditional Lead Generation</p><p>05:48 Understanding When to Invest in Ads</p><p>09:03 The Reality of Lead Quality and Conversion Rates</p><p>12:03 Innovative Ad Strategies for Mortgage Brokers</p><p>15:09 The Cost Structure of Lead Generation Services</p><p>18:02 Simplifying Ad Management for Brokers</p><p>20:58 Effective Follow-Up Strategies for Leads</p><p>23:50 Maximizing Ad Spend for Results</p><p>27:01 The Importance of Branding in Ads</p><p>29:58 Key Takeaways for Mortgage Professionals</p><p><strong><u>Episode Resources</u>:</strong></p><p><a href="https://www.linkedin.com/in/alex-machuca-36364435/" rel="noopener noreferrer" target="_blank">Connect With Alex on LinkedIn</a></p><p><a href="https://leadhackers.io/start?am_id=mmi" rel="noopener noreferrer" target="_blank">Check Out Lead Hackers FREE Trial</a></p><p><strong><u><span class="ql-cursor"> </span>When You're Ready</u></strong>:</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p><strong><u>Connect With Geoff</u></strong></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><strong><u>Leave Us a Review</u></strong></p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' </p><p>They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. </p><p>⏰ Timestamps ⏰</p><p>06:07 The Importance of Effective Communication Skills</p><p>11:48 Navigating Objections with Skill</p><p>20:50 Building a Personal Brand in Real Estate</p><p>25:54 Modern Selling Skills for Agents</p><p>31:03 Effective Pre-Listing Packages</p><p>39:53 The Impact of the NAR Settlement</p><p>Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?</p><p>If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.</p><p><a href="https://calendly.com/geoffzimpfer/agentclasses" rel="noopener noreferrer" target="_blank">Schedule a Call with Geoff </a> to see if myAgent Classes is the right fit for you.</p><p><u>Connect with Sharran Srivatsaa: </u></p><p><a href="https://www.linkedin.com/in/sharran/" rel="noopener noreferrer" target="_blank">Linkedin</a></p><p><a href="https://www.instagram.com/sharransrivatsaa/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA" rel="noopener noreferrer" target="_blank">YouTube</a></p><p><u>WHEN YOU’RE READY:</u></p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>LEAVE US A REVIEW</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

Episode Summary: Are you struggling to close deals in today’s real estate market? You’re not alone. In this powerful episode, Geoff Zimpfer sits down with Sharran Srivatsaa to uncover why most agents are failing during the 2025 “Transaction Recession”—and what the top 35% are doing differently to win. 💡 Learn the essential skills over scripts mindset, why branding alone won’t save you, and how mastering modern conversations can transform your real estate career. Whether you're an agent or loan officer, these insights will help you lead, convert, and grow in a changing market. ⏱ What You’ll Learn: Why “Back to Basics” is outdated advice The #1 skill top agents are doubling down on How to turn more conversations into closings Real talk on postcards, branding, and buyer psychology How to integrate loan officers as strategic partners ⏰ Timestamps ⏰ 00:00 Introduction to the Transaction Recession 06:07 The Importance of Effective Communication Skills 11:48 Navigating Objections with Skill 20:50 Building a Personal Brand in Real Estate 25:54 Modern Selling Skills for Agents 31:03 Effective Pre-Listing Packages 39:53 The Impact of the NAR Settlement Connect with Sharran Srivatsaa: Website: https://sharran.com/ Linkedin: https://www.linkedin.com/in/sharran/ Instagram: https://www.instagram.com/sharransrivatsaa/?hl=en Youtube: https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

Have you done social media wrong like me? Here's how to do "social selling" the right way. @mortgagebynate shared his strategy for social selling to build high-value relationships that also support his business goals. Here's a few key points. 1️⃣ Be strategic about WHO you follow (he shared his exact method for creating a high-value list) 2️⃣ Schedule focused 15-minute "engagement sprints" (these are game-changers!) 3️⃣ Connect authentically through conversations, not just likes. You can get the full conversation on the Mortgage Marketing Radio podcast. The mortgage pros seeing the best results aren't necessarily posting more—they're engaging smarter. 🧐 What's working for you with social selling (a.k.a. engagement)?