$93M Producer Reveals His Scripting & Referral Playbook
Mortgage Marketing Radio · Mortgage Marketing Radio
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Show Notes
What does it take to close 230 purchase units in your first year as a loan originator?
For Andy Beigel, it started with one obsession: practice.
While every other LO chased refi money in 2020, Andy was cold-calling realtors on Zoom — building a purchase pipeline from scratch. By year-end, he had 230 units. By 2025, he had $93M in personal production and a $250M branch he built from zero in Columbus, Ohio.
In this episode, Andy breaks down:
→ His word-for-word rate objection rebuttal
→ The first 30 seconds of every intake call (scripted — every time)
→ The 2-step realtor conversion process behind his book of business
→ The "positive feedback loop" secret that lets you delegate without losing agents
→ What he looks for in recruits (hint: not experience)
→ How a 22-year-old he hired now closes 125+ units a year. His philosophy: do 100 small things 1% better than everyone else, and you're 100% superior at game time.
Special episode: Guest host Greg Sher of NFM Lending pinch-hits for Geoff Zimpfer, who is battling cancer.
Connect with Andy:
@andybeigel on Instagram
Connect with Greg on LinkedIn:
https://www.linkedin.com/in/greg-sher/