Mortgage Marketing Radio

<p>In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest.</p><p>By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes. </p><p>This partnership enhances the services loan officers provide, leading to increased client satisfaction and potentially more closed loans.</p><p>Timestamps:</p><p>Introducing Buy Before You Sell</p><p>15:07</p><p>Understanding the Current Market Challenges</p><p>18:12</p><p>How Buy Before You Sell Works</p><p>20:58</p><p>Comparing Buy Before You Sell with Competitors</p><p>23:58</p><p>The Financial Model Behind the Product</p><p>20:30</p><p>Market Challenges and Education</p><p>22:17</p><p>Lead Generation Opportunities for Loan Officers</p><p>33:46</p><p><a href="https://www.homelight.com/" rel="noopener noreferrer" target="_blank">Connect With Homelight</a></p><p>WHEN YOU’RE READY</p><p><br></p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p><br></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p><br></p><p>CONNECT</p><p><br></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p><br></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p><br></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><br></p><p>LEAVE US A REVIEW</p><p><br></p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p><br></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. </p><p>He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.</p><p><strong>Takeaways</strong></p><ul><li>We Are In A Challenging Market, A Transaction Recession.</li><li>Mindset Is Crucial For Mortgage Professionals.</li><li>Soichiro Honda's Story Exemplifies Resilience And Persistence.</li><li>Connections, Conversations, And Conversions Are Key To Thriving.</li><li>Focus On Solving Real Problems For Clients And Partners.</li><li>Building Relationships Can Lead To Strategic Alliances.</li></ul><br/><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>WHEN YOU’RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p><strong>Takeaways</strong></p><ul><li>Using agent classes to differentiate yourself from other loan officers.</li><li>Approximately one-third of Nate's business comes from agents who attended his classes.</li><li>Nate believes that presenting to a group is essential for success in sales.</li><li>Social media is a powerful tool for engagement.</li><li>Utilize private groups to foster community and learning.</li><li>Balance in-person and virtual training for effectiveness.</li><li>Leverage affiliates to expand your reach and audience.</li></ul><br/><p><br></p><p><strong>Chapters</strong></p><p><br></p><p><br></p><p>03:02 The Importance of Agent Classes</p><p>06:04 Challenges and Strategies in Hosting Classes</p><p>08:56 Leveraging Classes for Business Growth</p><p>12:08 Social Selling and Engagement Techniques</p><p>14:55 Tracking Success and Impact of Classes</p><p>21:38 Overcoming Imposter Syndrome in Teaching</p><p>22:56 Post-Class Engagement and Follow-Up Strategies</p><p>25:30 Building Relationships Through Social Media</p><p>26:41 The Subtle Art of Asking for Referrals</p><p>29:11 Getting Started with Teaching Classes</p><p>33:17 In-Person vs. Virtual Training</p><p>36:09 Leveraging Affiliates for Greater Reach</p><p><br></p><p>Connect With Nate On</p><p><a href="https://www.instagram.com/mortgagebynate/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.linkedin.com/in/natejomaa/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p><br></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>WHEN YOU’RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>LEAVE US A REVIEW</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

Episode Summary: In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100 calls challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals. ⏰ Timestamps ⏰ 00:00 Introduction and Setting the Stage 02:50 The Importance of Fundamentals in a Changing Market 05:43 Building Relationships and Asking for Referrals 10:44 Preparing for the 100 Calls Challenge 17:15 The Modern Mortgage and Real Estate Summit 25:51 Final Thoughts and Call to Action Connect with Todd Bookspan: LinkedIn: https://www.linkedin.com/in/toddbookspan/ Instagram: https://www.instagram.com/toddbookspan/ WinByNoon: https://winbynoon.com/todd/ GuildMortgage: https://www.bookspanbaker.com/about-our-mortgage-team/todd-bookspan/ ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

<p>In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. </p><p>Todd shares his experience with a 100-call challenge and highlights the upcoming <a href="https://modernmortgagesummit.com/" rel="noopener noreferrer" target="_blank">Modern Mortgage and Real Estate Summit</a>, which aims to provide actionable insights for industry professionals.</p><p><strong>Takeaways</strong></p><ul><li>What's old is new again; fundamentals are crucial</li><li>The Modern Mortgage Summit offers valuable insights and networking opportunities</li><li>Take action and put yourself in the path of opportunity</li><li>Engaging with your database can lead to unexpected referrals</li></ul><br/><p><br></p><p><strong>Chapters</strong></p><p><br></p><p>05:43 The Importance of Fundamentals in a Changing Market</p><p>10:44 Building Relationships and Asking for Referrals</p><p>17:15 Preparing for the 100 Calls Challenge</p><p>25:51 The Modern Mortgage and Real Estate Summit</p><p><br></p><p><a href="https://modernmortgagesummit.com/" rel="noopener noreferrer" target="_blank">The Modern Mortgage & Real Estate Summit</a></p><p><a href="https://www.instagram.com/toddbookspan/" rel="noopener noreferrer" target="_blank">Connect With Todd Bookspan on Instagram </a></p><p><br></p><p><strong>ASK GEOFF A QUESTION</strong></p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p><strong>WHEN YOU’RE READY</strong></p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p><strong>CONNECT</strong></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><strong>LEAVE US A REVIEW</strong></p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and the value of education in the industry. </p><p><strong>Takeaways</strong></p><ul><li>Building rapport through social media can enhance professional relationships.</li><li>Transitioning from 2 to 10 loans per month requires a structured approach.</li><li>Daily activities should focus on learning, lead generation, and fulfillment.</li><li>Referrals and introductions are key to generating new business.</li><li>Niche markets can provide unique opportunities for loan officers.</li></ul><br/><p><br></p><p><strong>Timestamps:</strong></p><p>00:00 Introduction</p><p>00:49 Building Rapport in the Digital Age</p><p>03:09 The Role of Coaching in Loan Officer Success</p><p>05:54 From 2 to 10 Loans: The Path to Growth</p><p>08:49 Daily Strategies for Loan Officers</p><p>10:54 The Importance of Productivity Over Busyness</p><p>12:12 Knowing When to Say No</p><p>14:56 Finding Business: The Power of Referrals</p><p>18:09 Understanding Your Community and Self</p><p>19:57 Niche Markets: Finding Your Unique Position</p><p>23:00 Sales Skills vs. Marketing: The Balance</p><p>25:50 Effective Lead Generation Techniques</p><p>28:56 Building Relationships with Referral Partners</p><p>32:08 Mastering Lead Generation and Conversion</p><p><br></p><p><a href="https://www.linkedin.com/in/sam-abazari/" rel="noopener noreferrer" target="_blank">Connect With Sam on LinkedIn</a></p><p><br></p><p><strong>ASK GEOFF A QUESTION</strong></p><p><br></p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p><br></p><p><strong>WHEN YOU’RE READY</strong></p><p><br></p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p><br></p><p><strong>CONNECT</strong></p><p><br></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><br></p><p><strong>LEAVE US A REVIEW</strong></p><p><br></p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. </p><p>He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.</p><p><strong>Takeaways</strong></p><ul><li>We Are In A Challenging Market, A Transaction Recession.</li><li>Mindset Is Crucial For Mortgage Professionals.</li><li>Soichiro Honda's Story Exemplifies Resilience And Persistence.</li><li>Connections, Conversations, And Conversions Are Key To Thriving.</li><li>Focus On Solving Real Problems For Clients And Partners.</li><li>Building Relationships Can Lead To Strategic Alliances.</li></ul><br/><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>WHEN YOU’RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. </p><p>They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging environment. </p><p><strong>Takeaways:</strong></p><ul><li>Understanding the balance sheet is key to financial literacy.</li><li>Homeownership significantly impacts long-term wealth accumulation.</li><li>Loan officers must adapt to the current transaction recession.</li><li>Realtors and financial advisors play different but complementary roles.</li><li>Creating new referral models can enhance business opportunities.</li><li>Building relationships with financial advisors is essential for loan officers.</li></ul><br/><p>Timestamps:</p><p>00:00 Introduction to the New Year and Business Planning</p><p>07:57 Understanding the Role of a Certified Liability Advisor (CLA)</p><p>16:11 Navigating the Transaction Recession: Realtors vs. Financial Advisors</p><p>24:04 Building Relationships with Financial Advisors</p><p>24:25 Building Relationships with Financial Advisors</p><p>28:58 Expanding Your Network: The Power of Referrals</p><p>30:51 Creating Value Through Conversations</p><p>34:15 Non-Correlated Referral Sources</p><p>38:59 Joining the Community for Continuous Learning</p><p>Want to connect with Todd Ballenger and go deeper?</p><p><a href="https://borrow-smart.circle.so/c/borrow-smart-university" rel="noopener noreferrer" target="_blank">Join the Certified Liability Advisor Free Community</a></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>WHEN YOU’RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/myagent-classes" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025. </p><p><strong>takeaways</strong></p><ul><li>Evaluate your activities to identify what drives revenue.</li><li>Focus on top-performing activities to build momentum.</li><li>Streamline or eliminate underperforming initiatives.</li><li>Analyze conversion rates to identify bottlenecks.</li><li>Maximize relationships with referral partners for better results.</li><li>Become top of mind through consistent visibility.</li><li>Consider your methods for lead generation and branding.</li><li>Engage in bold conversations with referral partners.</li><li>Understand the importance of being well-known in your market.</li><li>Take actionable steps toward your 2025 goals.</li></ul><br/><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU'RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this episode, Geoff Zimpfer unpacks the idea that everything you want is on the other side of your reach and reputation.</p><p><strong>Episode Resources</strong>:</p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>WHEN YOU’RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>RATE THIS PODCAST</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<h3><strong>Welcome to the Show</strong></h3><p>In this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast.</p><h3><strong>What You’ll Learn in This Episode</strong></h3><ol><li><strong>AI for Content Creation:</strong> How Geoff is using Google Notebook LM to automate and enhance content output.</li><li><strong>Practical Use Cases:</strong> Learn how to turn transcripts, PDFs, YouTube videos, and more into podcast episodes, study guides, and FAQs.</li><li><strong>Maintaining Authenticity:</strong> Strategies for using AI without losing your unique brand voice.</li><li><strong>Webinar to Podcast Workflow:</strong> Geoff’s step-by-step process for repurposing a webinar into an AI-driven podcast episode.</li></ol><br/><h3><strong>Episode Highlights</strong></h3><ul><li><strong>New Content Goals:</strong> Geoff announces his plan to release two episodes per week, including shorter “Voice Notes” style episodes.</li><li><strong>Deep Dive on Notebook LM:</strong></li><li>Upload any content (transcripts, documents, videos) for instant summaries and insights.</li><li>Use AI to generate interactive conversations, study guides, and more.</li><li>Geoff’s real-world example: transforming a webinar transcript into a 14-minute conversational podcast.</li></ul><br/><h3><strong>Episode Resources:</strong></h3><p><a href="https://notebooklm.google/" rel="noopener noreferrer" target="_blank">Google Notebook LM</a></p><p><a href="about:blank" rel="noopener noreferrer" target="_blank">Learn More About myAgent Classes</a></p><p><strong>ASK GEOFF A QUESTION</strong></p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p><strong>WHEN YOU’RE READY</strong></p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p><strong>CONNECT</strong></p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><strong>RATE THIS PODCAST</strong></p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU'RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies. </p><p><a href="https://www.linkedin.com/in/kellyyale/" rel="noopener noreferrer" target="_blank">Connect With Kelly on LinkedIn</a></p><p>ASK GEOFF A QUESTION</p><p>❓ <a href="https://www.speakpipe.com/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Ask Your Question Here</a></p><p>***</p><p>WHEN YOU'RE READY</p><p>✅  <a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Get Your Realtor Referral Score</a></p><p>💰 <a href="https://www.myagentclasses.info/enroll-3602" rel="noopener noreferrer" target="_blank">Join myAgent Classes</a></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p><p><strong>Timestamps</strong></p><p><br></p><p>00:00 The Challenge of Wearing Many Hats</p><p>02:54 The Importance of Personal Branding</p><p>06:03 Time Management and Relationship Building</p><p>08:59 Effective Relationship Building Strategies</p><p>11:46 Evaluating Content Creation Efforts</p><p>14:57 Operational Efficiency in Content Creation</p><p>18:08 The Balance of Content and Fundamentals</p><p>20:59 Creating Relevant and Engaging Content</p><p>24:10 Building a Personal Brand in the Mortgage Industry</p><p>26:54 Confidence and Authenticity in Sales</p><p>30:00 Final Thoughts on Content and Relationships</p>

<p>In this conversation, Jane Floyd shares the key mindset and skills that led to her funding $100 Million in closed loans in 2024.</p><p>The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration.</p><p>Timestamps:</p><p>00:00 Introduction to Jane Floyd and Her Journey</p><p>03:02 The Importance of Passion and Mindset</p><p>05:58 Skill Set vs. Mindset: What Comes First?</p><p>08:57 Handling Mistakes with Integrity</p><p>11:55 Building Relationships with Realtors</p><p>15:01 Sources of Business and Community Engagement</p><p>17:59 Strategies for Attracting New Realtors</p><p>23:50 Attracting Like-Minded People</p><p>25:17 The Importance of Open Houses </p><p>26:51 Building Relationships with Realtors</p><p>30:06 The Power of Reputation and Reach</p><p>32:06 Adapting to Market Changes</p><p>35:16 Creating Engaging Social Media Content</p><p>39:29 Innovative Marketing Strategies</p><p>41:44 Planning for Future Success</p><p><br></p><p>Connect With Jane </p><p><a href="https://www.instagram.com/jane_floyd/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.linkedin.com/in/jane-floyd-30090010/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Podcast Review</a></p><p><br></p><p>Double Your Agent Referrals! <a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Learn More About myAgent Classes</a></p>

<p>In this episode, <a href="http://mindsofmortgage.com/" rel="noopener noreferrer" target="_blank">Kelly Yale</a> chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss:</p><ul><li>Why understanding your customer's journey is key to success.</li><li>How to build trust and add value to Realtor partnerships.</li><li>The importance of preparation and intentionality in sales meetings.</li><li>Using social media to connect authentically with referral partners.</li><li>Long-term marketing strategies for 2025 and beyond.</li></ul><br/><p>Whether you're a seasoned loan officer or new to the industry, this episode is packed with practical advice to help you thrive in today's market.</p><p><u>Episode Resources</u>:</p><p><a href="http://mindsofmortgage.com/" rel="noopener noreferrer" target="_blank">Listen to Kelly's Podcast</a></p><p><a href="https://realtors.scoreapp.com/" rel="noopener noreferrer" target="_blank">Take the Realtor Referral Quiz</a></p><p><a href="about:blank" rel="noopener noreferrer" target="_blank">Learn More About myAgent Classes</a></p>

<p>In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation. </p><p>The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn.</p><p>Key Takeaways:</p><ul><li>LinkedIn is a powerful platform for generating revenue</li><li>Engagement rules differ significantly on LinkedIn</li><li>Finding referral partners on LinkedIn requires a tailored approach.</li><li>Video content is gaining traction but written content still performs well.</li></ul><br/><p>Episode Resources:</p><p><a href="https://www.linkedin.com/in/dansmokoska/" rel="noopener noreferrer" target="_blank">Connect With Dan on LinkedIn</a></p><p><a href="https://www.facebook.com/groups/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Join the Podcast Private Community</a></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p>

<p>In this conversation, <a href="https://www.linkedin.com/in/nicoleperrone/" rel="noopener noreferrer" target="_blank">Nicole Perrone</a> shares her extensive experience in the mortgage industry, emphasizing the importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships. </p><p>Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service. </p><p>The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage industry and inspiring loan officers to elevate their business. </p><p><u>Connect With Nicole</u>:</p><p><a href="https://www.linkedin.com/in/nicoleperrone/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p><a href="https://www.instagram.com/billion_dollar_banker/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p><a href="https://www.youtube.com/@billiondollarbanker" rel="noopener noreferrer" target="_blank">YouTube</a></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Review the Podcast</a></p><p>Ready to Double Your Agent Referral Without Cold-Calling or Chasing Agents? <a href="about:blank" rel="noopener noreferrer" target="_blank">Learn more about myAgent Classes here.</a></p>

<p>In this episode, host Geoff Zimpfer addresses a listener's question about maintaining relationships with real estate agents after an initial meeting. He emphasizes the importance of setting the right context for meetings, understanding the relationship dynamics, and following up effectively. </p><p>Listen in to get actionable strategies to enhance your interactions with REALTORS, including the need for clear next steps and delivering value to foster long-term partnerships.</p><p><strong>Want YOUR question answered LIVE on the podcast?</strong></p><p><a href="https://www.speakpipe.com/AMA" rel="noopener noreferrer" target="_blank">Submit Your Question Here</a></p><p><a href="https://www.facebook.com/groups/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Join the Podcast Facebook Group</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Double Your Agent Referrals in 90 Days</a></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p>

<p>In this conversation, Coach Michael Regan shares insights on the coaching process, emphasizing the importance of mindset, humility, and vision in individuals seeking coaching. </p><p>He discusses the common traits of coachable individuals and the significance of preparing for market changes, particularly as they approach Q4. He emphasizes the need for role reflection and planning, the value of feedback, and the significance of maintaining a strong foundation in the face of new technologies and trends. </p><p>Regan also shares insights on his podcast, <a href="https://podcasts.apple.com/us/podcast/building-bigger-lives/id1727039575" rel="noopener noreferrer" target="_blank">Building Bigger Lives</a>, and his passion for songwriting, highlighting the intersection of personal and professional growth.</p><p><u>Episode Resources</u>:</p><p><a href="https://podcasts.apple.com/us/podcast/building-bigger-lives/id1727039575" rel="noopener noreferrer" target="_blank">Listen to Michael's Podcast</a></p><p><a href="https://www.buildingchampions.com/" rel="noopener noreferrer" target="_blank">Building Champions Coaching</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Double Your Agent Referrals in 90 Days</a></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p>

<p>In this conversation, Dan Rawitch, CEO of<a href="https://www.universityofoptions.com/" rel="noopener noreferrer" target="_blank"> University of Options</a>, discusses his mortgage industry background and current role as a trader and economist. He provides insights into market analysis, economic forecasting, and the impact of Federal Reserve actions on interest rates and inflation.</p><p>The discussion also covers the dynamics of the housing market and the importance of supply in driving prices. Additionally, Rawitch introduces his trading platform, <a href="https://www.universityofoptions.com/" rel="noopener noreferrer" target="_blank">University of Options</a>, which offers strategies for income generation through trading options and futures. The conversation concludes with thoughts on the community aspect of trading and the potential for financial growth.</p><p><strong>Episode Resources</strong>:</p><p><a href="https://www.universityofoptions.com/" rel="noopener noreferrer" target="_blank">University of Options</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Double Your Agent Referrals in 90 Days</a></p><p><strong>Enjoying the Podcast?</strong></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p>

⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro Tags: #mortgagecoach #mortgageadvisor #personalbranding #podcast ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Katie Grimes, a top loan officer, shares her journey in the mortgage industry and her approach to building relationships with realtors. She emphasizes the importance of authenticity and creating deep connections with referral partners. While social media is valuable for branding and visibility, she believes that realtor referrals are the most direct route to clients who have a need for her services. Katie also discusses her love for espresso martinis and her dedication to finding the perfect one. Katie Grimes discusses her approach to building strong relationships with real estate agents and the importance of providing value and support. She emphasizes the need for trust and communication in these partnerships and shares strategies for staying top of mind with agents. Katie also discusses the NAR situation and how she is supporting agents through the changes. Additionally, she introduces Team KG Marketing, a free on-demand marketing solution for real estate agents. ⏰ Timestamps ⏰ 00:00 Introduction and Background 06:11 Katie's Journey in the Mortgage Industry 09:06 The Importance of Authenticity and Branding 14:37 Realtor Referrals as the Primary Source of Business 20:10 Activities to Attract and Engage Realtors 23:23 Social Media and Direct Referrals 26:42 The Quest for the Perfect Espresso Martini 29:47 Providing Value and Support to Agents 39:14 Navigating the NAR Situation 50:05 Introducing Team KG Marketing Connect With Katie Grimes: CrossCountry Mortgage: https://www.katieinkc.com/ LinkedIn: https://www.linkedin.com/in/katieinkc/ Instagram: https://www.instagram.com/katieinkc/?hl=en =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

<p>In this episode, Geoff Zimpfer discusses strategies for mortgage professionals to thrive in a changing market. He emphasizes the importance of building relationships with real estate agents, diversifying sources of business, and leveraging personal branding to attract referrals. </p><p>Special guest <a href="https://www.linkedin.com/in/brweis/" rel="noopener noreferrer" target="_blank">Brian Weiss</a> shares insights from his experience and contributions to the industry, providing actionable takeaways for listeners.</p><p><strong>Takeaways</strong></p><ul><li>Building relationships with real estate agents is crucial.</li><li>Diversifying your sources of business is essential for success.</li><li>Personal branding can help attract more referrals.</li><li>Hosting classes can introduce you to new agents.</li><li>You need a larger network of referral partners.</li><li>The average loan officer has too few agents on their roster.</li><li>Using proven processes can yield significant results.</li><li>Engagement and conversations are key to building business.</li><li>Combining traditional and modern methods is effective.</li><li>Success stories from the community can inspire action.</li></ul><br/><p><strong><u>Episode Resources</u>:</strong></p><p><a href="https://brwconsult.com/" rel="noopener noreferrer" target="_blank">Brians Website</a></p><p><a href="https://www.facebook.com/groups/3863102887258778" rel="noopener noreferrer" target="_blank">Action Plan Facebook Group</a></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Connect With Brian on LinkedIn</a></p><p><a href="https://colablending.com/franchise/" rel="noopener noreferrer" target="_blank">CoLab Lending Franchise</a></p><p><strong><u>Enjoying the Podcast?</u></strong></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p><p><strong>Double Your Agent Referrals in 90 Days</strong></p><p><a href="https://www.mortgagemarketing.pro" rel="noopener noreferrer" target="_blank">Learn More Here</a></p>

<p>In this episode of the Mortgage Marketing Radio podcast, host Geoff Zimpfer discusses the importance of planning for Q4 and shares key insights from a recent workshop with Alex and Leila Hormozi of Acquisition.com. </p><p>He emphasizes the need for mortgage professionals to assess their time management, identify value detractors in their business, and diversify their sources of leads to ensure sustainable growth. Zimpfer also highlights the significance of understanding business risks and the importance of measuring key performance indicators to optimize conversions. </p><p>The episode concludes with strategies for building relationships with real estate agents and enhancing brand visibility.</p><p><strong>Takeaways</strong></p><ul><li>Plan for the remaining 58 working days of the year.</li><li>Invest in learning from industry leaders like Alex Hormozi.</li><li>Identify and mitigate value detractors in your business.</li><li>Understand the risks associated with key customers and channels.</li><li>Diversify your sources of business to reduce dependency.</li><li>Measure your key performance indicators to improve conversions.</li><li>Focus on solving the primary constraints in your business.</li><li>Allocate resources effectively to address business challenges.</li><li>Build relationships with real estate agents for referrals.</li><li>Aim to become a well-known figure in your local market.</li></ul><br/><p><strong><u>Episode Resources</u></strong>:</p><p><a href="http://acquisition.com/" rel="noopener noreferrer" target="_blank">Acquisition.com</a><a href="https://www.acquisition.com/" rel="noopener noreferrer" target="_blank">Acquistion.com</a></p><p><a href="https://www.youtube.com/@AlexHormozi" rel="noopener noreferrer" target="_blank">Alex Hormozi YouTube</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Learn More About myAgent Classes</a></p><p><strong><u>Enjoying the Podcast?</u></strong></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p>

<p>In this episode, we're sharing a behind-the-scenes listen into our private community of Loan Officers. Every week we meet up for coaching, accountability, and developing our skills and mindset.</p><p>Once per month, we bring in a special guest expert. This month our special guest is Instagram marketing expert <a href="https://www.instagram.com/jenns_trends/" rel="noopener noreferrer" target="_blank">Jen Herman</a>, recognized as one of the top Instagram experts worldwide.</p><p>Jen shares her insights on the importance of Reels, the latest changes to Instagram metrics, and how to leverage hashtags for both Instagram and Google search engine optimization (SEO).</p><p>Learn why posting frequency, quality content, and specific hashtags can make all the difference in reaching your audience.</p><p>Key Takeaways:</p><p><strong>Reels for Reach & Engagement:</strong></p><ul><li>Short Reels (<30 seconds) are key for reaching new audiences, while longer ones engage current followers. Always include a headline or text in the first second to capture attention.</li></ul><br/><p><strong>New Instagram Metrics:</strong></p><ul><li>Instagram now prioritizes views, but reach (unique viewers) is still the most reliable metric for growth and content analysis.</li></ul><br/><p><strong>Hashtags & SEO:</strong></p><ul><li>Use 20-30 relevant hashtags in captions to boost Instagram and Google rankings. Focus on specific, niche tags over broad ones like #realestate.</li></ul><br/><p><strong>Quality Posting Strategy:</strong></p><ul><li>Post three to five times a week, mixing Reels, feed posts, and carousels. Quality matters more than quantity, so ensure content resonates with your audience.</li></ul><br/><p><strong>Boosting Google SEO:</strong></p><ul><li>Enable settings to make Instagram posts searchable on Google, and use keyword-rich captions to improve discoverability on both platforms.</li></ul><br/><p><strong>Episode Resources:</strong></p><p><a href="https://www.instagram.com/jenns_trends/" rel="noopener noreferrer" target="_blank">Follow Jenn Herman on Instagram</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Learn More About Our Private Community & Coaching</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Double Your Agent Referrals in 90 Days</a></p><p><strong><u>Enjoying the Podcast?</u></strong></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p>

<p>In this conversation, Jonathan Mast and Geoff Zimpfer discuss the practical applications of AI, specifically ChatGPT, in various business scenarios.</p><p>They explore how AI can be used to collaborate, generate content, and improve productivity. Mast shares tips on getting better output from AI, including using frameworks and training the models to reflect your tone and style.</p><p>Mast provides a four-step framework for effective prompting and emphasizes the value of collaboration with AI. Jonathan emphasizes the importance of getting started with AI early to gain a competitive advantage.</p><p><a href="https://jonathanmast.com/linktree" rel="noopener noreferrer" target="_blank">Connect With Jonathan</a></p><p><strong>Enjoying the Podcast?</strong></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p><p><strong>See How Loan Officers Are Getting Agent Referrals On Demand</strong></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">See the Success Stories Here</a></p>

Episode Summary: James Dwiggins, CEO of NextHome, discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes. Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront and instead considering all offers based on net proceeds. He also highlights the role of loan officers in helping buyers finance agent fees when the seller is not paying. The conversation explores the opportunity for the real estate industry to collaborate more closely and educate consumers about the changing landscape. There is a need for clarity and communication to dispel the confusion surrounding topics like buyer representation and dual agency. The conversation also delves into the importance of providing value and a full-service experience to buyers and the potential impact of new business models on the market. The role of NAR and its potential challenges and opportunities are also discussed. ⏰ Timestamps ⏰ 00:00 Introduction and Background 03:09 Navigating the Impact of the NAR Settlement 05:37 The Potential Exodus of Real Estate Agents 09:23 Maximizing Seller Net Proceeds 12:32 The Role of Loan Officers in Financing Agent Fees 21:18 Collaboration and Education: Addressing Confusion in the Real Estate Industry 23:15 Providing Value and a Full-Service Experience to Buyers 25:30 The Impact of New Business Models on the Market 35:03 The Challenges and Opportunities for NAR Connect With James Dwiggins: LinkedIn: https://www.linkedin.com/in/jamesdwiggins/ NextHome: https://www.nexthome.com/author/james/ Instagram: https://www.instagram.com/james.dwiggins/?hl=en ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

<p>James Dwiggins, CEO of <a href="https://www.nexthome.com/" rel="noopener noreferrer" target="_blank">NextHome</a>, discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes.</p><p>Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront and instead considering all offers based on net proceeds. He also highlights the role of loan officers in helping buyers finance agent fees when the seller is not paying.</p><ul><li>There may be a 20-40% exodus of real estate agents due to the decoupling of compensation.</li><li>Educating sellers on the benefits of not offering buyer compensation upfront can lead to better net proceeds.</li><li>Loan officers play a crucial role in helping buyers finance agent fees when the seller is not paying. Collaboration and education are key in the real estate industry to address confusion and provide clarity to consumers.</li><li>Buyers should be educated about the changing landscape and the options available to them, including the role of buyer representation and the potential risks of being unrepresented.</li><li>Providing value and a full-service experience to buyers is crucial in today's market, and offering additional services and convenience can differentiate agents.</li><li>New business models, such as flat fee services, may gain market share depending on how well buyers agents explain compensation and the value of a full-service experience.</li></ul><br/><p><strong><u>Episode Resources:</u></strong></p><p><a href="https://www.linkedin.com/in/jamesdwiggins/" rel="noopener noreferrer" target="_blank">Connect With James on LinkedIn</a></p><p><a href="https://www.rayse.com/" rel="noopener noreferrer" target="_blank">Learn More About Rayse</a></p><p><strong>Enjoying the Podcast?</strong></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p><p><strong>Ready to Double Your Agent Referrals?</strong></p><p><a href="http://www.mortgagemarketingradio.com/" rel="noopener noreferrer" target="_blank">Schedule Your Call With Geoff</a></p>

<p>Katie Grimes is the #1 Female Loan Officer in Kansas and a Top 100 Female Loan Officer in the Nation. She emphasizes the importance of authenticity and creating deep connections with referral partners.</p><p>While social media is valuable for branding and visibility, she believes that REALTOR referrals are the most direct route to clients who need her services. She emphasizes the need for trust and communication in these partnerships and shares strategies for staying top of mind with agents.</p><p>Katie also discusses the NAR situation and how she supports agents through the changes. Check the links below for resources mentioned in the podcast.</p><p>Enjoying the Podcast?</p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us Review</a></p><p><br></p><p><u>Episode Resources:</u></p><p><a href="https://www.instagram.com/katieinkc/" rel="noopener noreferrer" target="_blank">Connect With Katie on Instagram</a></p><p><a href="https://www.katieinkc.com/" rel="noopener noreferrer" target="_blank">Katie's Website</a></p><p><a href="https://www.growthonlycoaching.com/" rel="noopener noreferrer" target="_blank">GO Coaching</a></p><p><br></p><p><strong>Ready to Double Your Agent Referrals?</strong></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Book Your Call With Geoff Here</a></p>

<p>In this episode, Geoff Zimpfer shares some personal updates and then dives into key takeaways from the recent <a href="http://www.forwardevent.com/" rel="noopener noreferrer" target="_blank">Forward Event</a>. He emphasizes the importance of building a personal brand, attracting attention and providing proof over promises.</p><p>Geoff also offers practical strategies for loan officers to partner with real estate agents and generate more business, such as sharing proof of pre-approved buyers and following up with open house attendees. He encourages listeners to take advantage of the current market conditions and insert themselves into the conversation around the NAR settlement.</p><p>Episode Resources:</p><p><a href="https://www.youtube.com/@sharran" rel="noopener noreferrer" target="_blank">Sharran's YouTube Channel</a></p><p><a href="https://www.facebook.com/groups/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Podcast Facebook Group</a></p><p>Get More Agent Referrals!</p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Book Your Call With Me Here</a></p>

⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro Tags: #mortgagecoach #mortgageadvisor #personalbranding #podcast ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: In this solo episode, Geoff Zimpfer recaps his attendance at the Forward event and highlights the key takeaways from the speakers. He starts by discussing the importance of personal branding and how it is the digitization of one's reputation. Geoff emphasizes the need to focus on one to three social media platforms where you can engage and build trust. He also talks about the importance of identifying the problem you solve and becoming an ambassador for that problem. Geoff emphasizes the power of testimonials and online reviews in building trust and concludes by reminding listeners that a great personal brand is service-centered. ⏰ Timestamps ⏰ 00:00 Introduction and Invitation to Share Topics 00:53 Recap of the Forward Event 01:51 The Power of Personal Branding 03:21 Choosing the Right Social Media Platforms 04:18 Becoming an Ambassador for the Problem You Solve 05:11 Building Trust with Testimonials and Online Reviews 06:01 A Great Personal Brand is Service-Centered 09:54 Recap and Conclusion =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Brian Covey, Executive Vice President at Revolution Mortgage, discusses the correlation between sports and business and shares insights on leadership, building relationships, and personal growth. He emphasizes the importance of protecting your perspective, being service-centered, and dedicating time to improve your skills. Covey also highlights the value of slowing down to build meaningful relationships and focusing on one thing to improve each day. He encourages loan officers to have a strong mindset, choose their perspective, and continuously train to stay ahead in the industry. ⏰ Timestamps ⏰ 00:00 Introduction and Background 09:21 The Correlation Between Sports and Business 13:35 Choosing the Right Environment and Leadership 20:06 Building Relationships and Being Service-Centered 25:35 Improving Skills and Getting Better Every Day 30:45 Protecting Your Perspective and Choosing a Positive Mindset 32:10 Slowing Down to Build Meaningful Relationships 35:18 Consistent Training to Stay Ahead in the Industry 37:18 Conclusion and Call to Action Connect With Brian: LinkedIn: https://www.linkedin.com/in/brian-covey/ Instagram: https://www.instagram.com/thebriancovey Website: https://briancovey.com/ =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

<p>Today's episode is me with my first recap of the <a href="http://www.forwardevent.com/" rel="noopener noreferrer" target="_blank">Forward Event</a>. I've attended the event for three years in a row and this year's event was the best yet.</p><p>The Forward Event is hosted by my friends <a href="https://www.instagram.com/neelhome/" rel="noopener noreferrer" target="_blank">Neel Dhingra</a> and <a href="https://www.instagram.com/trevyork/" rel="noopener noreferrer" target="_blank">Trevor York</a>.</p><p>The first speaker for day one was <a href="https://www.instagram.com/roryvaden/" rel="noopener noreferrer" target="_blank">Rory Vaden</a> with <a href="https://brandbuildersgroup.com/" rel="noopener noreferrer" target="_blank">Brand Builders Group</a>. Rory emphasizes that a personal brand is the digitization of your reputation and it is crucial for building trust, especially in industries like mortgage and real estate.</p><p>In this episode, I share my key takeaways from Rory's talk. This is a good one you'll want to take notes for reference later.</p><p><strong>Key takeaways:</strong></p><ul><li>Personal branding is the digitization of your reputation and is crucial for building trust in today's market.</li><li>Focus on one to three social media platforms where you already engage and stop trying to be everywhere.</li><li>Identify the problem you solve and become an ambassador for it.</li><li>Collect testimonials and reviews to build trust and credibility.</li></ul><br/><p>I'll be doing a recap of key takeaways from the <a href="https://www.forwardevent.com/" rel="noopener noreferrer" target="_blank">Forward Event</a> speakers each week as a bonus podcast episode.</p><p><strong>Don't miss an episode! Subscribe today.</strong></p><p><strong>Ready to Double Your Agent Referrals?</strong></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Scheduled Your Call With Me</a></p><p><a href="https://www.facebook.com/groups/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Join Our Podcast Facebook Community</a></p>

<p>In this insightful episode of Mortgage Marketing Radio, I sit down with special guest Brian Covey, Executive Vice President at Revolution Mortgage. Brian shares his wealth of experience and knowledge, offering valuable advice for professionals in the mortgage industry and beyond. As a former pro soccer player and Olympic team member, Brian draws fascinating parallels between the worlds of sports and business.</p><p><strong><u>Connect With Brian:</u></strong></p><p><a href="https://briancovey.com/" rel="noopener noreferrer" target="_blank">Website</a></p><p><a href="https://www.linkedin.com/in/brian-covey/" rel="noopener noreferrer" target="_blank">LinkedIn</a></p><p><a href="https://www.instagram.com/thebriancovey" rel="noopener noreferrer" target="_blank">Instagram</a></p><p>Ready to double your agent referrals without cold-calling or chasing? Lead with education and attract agent referrals on demand.</p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Book your call with me to learn more.</a></p><p><br></p><p><strong>Enjoying The Podcast?</strong></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review</a></p>

⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Raquel Borras, the external brand communications manager at New American Funding, discusses personal branding and authenticity on LinkedIn. She emphasizes the importance of being genuine and transparent on the platform, while also respecting the audience and the purpose of LinkedIn. Raquel shares her own journey of finding her voice on social media and how she uses video content to connect with her audience. She encourages others to be themselves and not be afraid to show their personality, even if it goes against traditional notions of professionalism. Raquel Borras discusses her content creation strategy, which is focused on being in the moment and authentic. She shares that she doesn't curate her videos or schedule posts, preferring to post in real-time to give her audience a sense of immediacy. Raquel also talks about using the InShot app for video editing on her mobile phone and the importance of capturing content opportunities in everyday life. She emphasizes the need to be true to oneself and create content that resonates with the target audience. Raquel also discusses the changing landscape of content consumption among younger generations and the importance of bridging the generational gap. ⏰ Timecodes ⏰ 00:00 Introduction and Background 06:35 Raquel's Role as an External Brand Communications Manager 11:25 The Importance of Personal Branding on LinkedIn 14:26 Balancing Authenticity and Professionalism on LinkedIn 18:44 Overcoming Challenges and Embracing Authenticity 19:34 Creating Authentic and Relatable Content 22:20 Capturing Content Opportunities 27:48 Being True to Yourself in Content Creation 34:40 The Impact of Social Media on Younger Generations 39:08 Taking Responsibility as a Content Creator Connect With Raquel: LinkedIn: https://www.linkedin.com/in/raquel-borras/ Instagram: https://www.instagram.com/raquel.borras/ YouTube: https://www.youtube.com/@UCU10_pLGmlT_5XECXFdw8Dg =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals Here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage and host of The Loan Officer Podcast. We're talking about how to close finish 2024 strong. Dustin dives deep into the fundamentals of building a successful mortgage career, emphasizing the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business. Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space. Dustin also introduces the TLOP MLO Coaching Community, sharing how it provides valuable resources and support for mortgage professionals. Learn about the concept of the blueprint and how it helps loan officers achieve their goals. ⏰ Timecodes ⏰ 00:17 Background and Fun Facts 02:12 Dustin's Journey in the Mortgage Industry 04:32 The Calling to Help Others 07:15 The Influence of Upbringing and Privilege 11:06 The Challenges of the Job Market for Young Adults 13:20 Promoting Work Ethic and Financial Literacy 19:19 Dustin's Role and Interactions with Loan Officers 21:55 The Theme of Endurance and Prescriptions for Success 24:21 Coaching and Sales Training for Mortgage Professionals 26:10 The Importance of Meaningful Conversations and Theme Days 30:44 Navigating Challenging Times in the Mortgage Industry Connect with Dustin Owen: YouTube: The Loan Officer Podcast: https://www.youtube.com/channel/UCxMLcN8snv-YpbXDBLTt6yQ Website: TLOP Online: https://www.tloponline.com/ LinkedIn: Dustin Owen on LinkedIn: https://www.linkedin.com/in/dustinowen =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

<p><a href="https://www.linkedin.com/in/raquel-borras/" rel="noopener noreferrer" target="_blank">Raquel Borras</a>, is the external brand communications manager at New American Funding. She emphasizes the importance of being genuine and true to oneself while maintaining a professional nature.</p><p>Raquel shares her journey of establishing her personal brand on LinkedIn and how she incorporates her fun and goofy side into her content. She also highlights the shift towards video content on LinkedIn and the power of video in connecting with the audience.</p><p>We also discuss the impact of social media on younger generations and the responsibility of content creators to educate and guide them.</p><p><strong>Key Takeaways:</strong></p><ul><li>Personal branding on LinkedIn is about sharing who you are in a genuine and authentic way.</li><li>Being transparent about your journey and starting point can help build trust and engagement with your audience.</li><li>While LinkedIn allows for a more relaxed and fun approach, it's important to respect the platform's professional nature.</li><li>Video content is becoming increasingly popular on LinkedIn and allows for a deeper connection with the audience.</li><li>Finding a balance between educational and entertaining content can help establish credibility and engagement on LinkedIn. Be authentic and in the moment when creating content.</li></ul><br/><p><strong>Enjoying the Podcast? </strong></p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">Leave Us a Review Here</a></p><p><strong><u>Episode Resources:</u></strong></p><p><a href="https://www.linkedin.com/in/raquel-borras/" rel="noopener noreferrer" target="_blank">Connect with Raquel on LinkedIn</a></p><p><a href="https://www.youtube.com/@RaqTheBoat" rel="noopener noreferrer" target="_blank">Check Out Raquel's YouTube Channel</a></p><p><strong><u>Ready to Double Your Agent Referrals?</u></strong></p><p><a href="http://www.coachwithgeoff.com/" rel="noopener noreferrer" target="_blank">Book a Call With Me Here</a></p>

<p>Today we're hanging with Dustin Owen, VP of Eastern Division Sales at Waterstone Mortgage, to discuss the keys to success in the mortgage industry, the importance of endurance, and how to thrive in today's market.</p><p>Dustin dives deep into the fundamentals of building a successful mortgage career. He emphasizes the importance of having 10 meaningful conversations a day, following theme days, and engaging in consistent activities to build a robust business.</p><p>Tune in to hear insights on building meaningful relationships, maintaining a positive mindset, and leveraging opportunities in the mortgage space.</p><p>Dustin introduces the <a href="https://www.tloponline.com/" rel="noopener noreferrer" target="_blank">TLOP MLO</a> Coaching Community and shares how it provides valuable resources and support for mortgage professionals. He explains the concept of the blueprint and how it helps loan officers achieve their goals.</p><p><strong>Connect with Dustin Owen:</strong></p><ul><li><strong>YouTube:</strong> <a href="https://www.youtube.com/channel/UCxMLcN8snv-YpbXDBLTt6yQ" rel="noopener noreferrer" target="_blank">The Loan Officer Podcast</a></li><li><strong>Website:</strong> <a href="https://www.tloponline.com/" rel="noopener noreferrer" target="_blank">TLOP Online</a></li><li><strong>LinkedIn:</strong> <a href="https://www.linkedin.com/in/dustinowen" rel="noopener noreferrer" target="_blank">Dustin Owen on LinkedIn</a></li></ul><br/><p><strong>Enjoying the Podcast? Leave Us a Review!</strong></p><p>Are you getting value from the podcast? Please take a moment and leave us a review below.</p><p><a href="https://ratethispodcast.com/radio" rel="noopener noreferrer" target="_blank">TAP HERE</a></p><p><strong>Ready to Double Your Agent Referrals Without Cold-Calling</strong></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Schedule Your Call With Geoff</a></p>

#nextgen #firsttimehomebuyer #mortgageadvisor #nextgen #firsttimehomebuyer #mortgageadvisor #nextgen #firsttimehomebuyer #mortgageadvisor #nextgen #firsttimehomebuyer #mortgageadvisor #mortgageadvisor #mortgagecoach #mortgagebanker #mortgagebanker #mortgageadviser #nextgen #firsttimehomebuyer ⭐️ Double Your REALTOR Referrals here: www.mortgagemarketing.pro ================================== Subscribe and Listen to the Podcast HERE:📱 ================================== ➡︎YT: @MortgageMarketingRadio ➡︎Apple: https://apple.co/4aNr3qd ➡︎Spotify: https://spoti.fi/3vL0Byv =========================== Connect with Us! =========================== ➡︎ IG: @geoffzimpfer ➡︎ LinkedIn: @geoffzimpfer Episode Summary: This episode of Mortgage Marketing Radio discusses the importance of consistent content creation on social media for mortgage professionals. The potential for social media to generate business and increase income for mortgage professionals is real. The primary focus should be on personal connections and community engagement rather than constantly promoting mortgage-related content. ⏰ Timecodes ⏰ 00:00 Introduction and Setting the Stage 01:03 Content Envy and Learning from Others 06:59 Introducing the Shredit App 13:12 Using Social Media to Generate Business 20:59 Building Personal Connections and Engaging with Your Community 24:49 The Importance of Sharing Personal and Valuable Business Content 32:06 Getting Started with Content Creation and Overcoming Perfectionism 35:14 Choosing the Right Social Media Platform for You 36:43 Simplifying Content Creation with the Shred-It App 41:54 Embarking on a Sailing Adventure: Josh's Journey =========================== Here are the ways to work with us: =========================== ⚡️Double Your REALTOR Referrals here: https://www.mortgagemarketing.pro ⚡️FREE BOOK: Get Disrupt or Die: https://bit.ly/3RMkONc ⚡️Join our Podcast Community: https://bit.ly/2NHCtW8

<p>In this episode I meet up with my friend Josh Pitts and discuss the importance of consistent content creation on social media for mortgage professionals. The focus is on personal connections and community engagement rather than constantly promoting mortgage-related content.</p><p>We talk about Josh’s new <a href="https://shreditclips.com/?playlist=7776d64&video=0e75f6c" rel="noopener noreferrer" target="_blank">Shredit app</a>, which simplifies the video editing process for social media content. We wrap up with a discussion about Josh's new adventure of sailing around the world with his family. It’s an incredible journey so make sure you listen to the end.</p><p>I've been using Josh's new app and it's saving me lots of time and frustration with creating and posting videos to social media.</p><p>Check out the new Shredit App: <a href="https://shreditclips.com/?playlist=7776d64&video=0e75f6c" rel="noopener noreferrer" target="_blank">CLICK HERE</a>.</p><p><strong>Use the PROMO CODE: RADIO to save 15%</strong></p><p>Episode Resources:</p><p><a href="https://www.instagram.com/joshpittsshred/" rel="noopener noreferrer" target="_blank">Follow Josh on Instagram</a></p><p><a href="https://shreditclips.com/?playlist=7776d64&video=0e75f6c" rel="noopener noreferrer" target="_blank">Check Out the SHREDit App</a></p><p><strong>*Use PROMO CODE: RADIO to save 15%</strong></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Double Your REALTOR Referrals</a></p>

<p>In this episode, I share a few of the biggest takeaways from the recent Mastermind Summit in Las Vegas. I'll discuss strategies and tactics for closing out the year strong in the mortgage industry. We review the importance of executing the fundamentals, such as building relationships with referral partners, having conversations, and staying in front of agents consistently. We also highlight the need to evaluate and improve accountability metrics, focus on controllable factors, and fall in love with the process rather than the outcome.</p><p><strong>Highlights:</strong></p><ul><li>Implementing classes and education can help generate business and increase realtor referrals.</li><li>Executing the fundamentals, such as building relationships and having conversations, is crucial for success in the mortgage industry.</li><li>Evaluating and improving accountability metrics can drive business growth.</li><li>Focusing on controllable factors and falling in love with the process leads to long-term success.</li><li>Consistency and persistence are key in achieving desired results.</li></ul><br/><p><strong>Episode Resources:</strong></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Double Your Agent Referrals in 90 Days</a></p><p><a href="https://www.facebook.com/groups/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Join the Podcast Facebook Group</a></p><p><br></p><p><strong>Follow Me Online:</strong></p><p><a href="https://www.youtube.com/channel/UCi7zsthwZZLNyBAGzUJIG3A" rel="noopener noreferrer" target="_blank">YouTube</a></p><p><a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Instagram</a></p>

<p>In this episode, we talk with Scott Payne from <a href="https://setshape.com/" rel="noopener noreferrer" target="_blank">Shape CRM</a> to discuss the importance of standing out in business and optimizing lead management for loan officers. Scott shares his journey of becoming memorable in the industry through his unique personal branding, which includes wigs, humorous t-shirts, and fitness videos.</p><p><strong>**Top 5 Keys You'll Learn**</strong></p><p>1. **Being Memorable:** Find out how Scott used unique outfits, including wigs and muscle shirts, to create a personal brand that stands out in business events and conferences.</p><p>2. **Serving the Community:** Learn how Scott turned morning school drop-offs into a positive and impactful experience, even involving fun videos with his kids!</p><p>3. **Fitness & Business:** Discover the connection between Scott's fitness journey and his professional life. He shares how quitting alcohol and focusing on fitness helped him improve personally and professionally.</p><p>4. **Shape CRM:** Get the lowdown on the Shape lead management system and how it prioritizes tasks, saving loan officers two hours per day and significantly boosting efficiency.</p><p>5. **Flexibility & Tech Insight:** Understand the diverse uses of CRM systems across industries and the benefits of Shape's flexible, no long-term commitment approach.</p><p>**Fun Fact from the Episode:**</p><p>Scott's choice to wear a wig and business attire at conferences was inspired by the positive response to his playful "Fun Here Friday" videos. Plus, each wig comes with a touching backstory connected to his father's experiences.</p><p><strong>Notable Quotes:</strong></p><p>"Being memorable is not just about standing out, it's about making a positive impact on those around you." - Scott Payne</p><p>"The right CRM system can give you the most precious resource back—your time." - Geoff Zimpfer</p><p><strong><u>Episode Resources:</u></strong></p><p><a href="https://setshape.com/" rel="noopener noreferrer" target="_blank">Check Out Shape CRM</a></p><p><a href="http://www.getmoreagentreferrals.com/" rel="noopener noreferrer" target="_blank">Double Your Agent Referrals</a></p>

<p>This episode shares key takeaways and frameworks to evaluate your results as a mortgage originator. We discuss the value of feedback and how to sincerely ask your referral partners for feedback.</p><p>We also share a cool strategy to talk with your referral partners that creates meaningful connections and lays the foundation for future referrals.</p><p><u>Episode Resources:</u></p><p>The Agent Referral Xcelerator is Launching June 11th</p><p><a href="http://www.getmoreagentreferrals.com/" rel="noopener noreferrer" target="_blank">Get on the Waitlist Here</a></p>

<p>On this episode, Allison Larson, shares her strategies for building relationships with real estate agents and growing her business. She emphasizes the importance of finding agents who have a minimum of five buy-side transactions in the last 12 months and have been licensed for at least a year.</p><p>She has a very structured process for identifying the right agents to build relationships with and how to maximize the impact of realtor appointments. She emphasizes the importance of being intentional and prepared for each meeting, focusing on the agent's pain points and finding connections.</p><p>Allison also discusses the value of hosting events and classes to attract and engage realtors. She highlights the significance of creating a strong online presence, encouraging loan officers to be authentic in their approach to building relationships with real estate agents.</p><p><u>Episode Resources:</u></p><p><a href="https://www.instagram.com/mplsmademortgage/" rel="noopener noreferrer" target="_blank">Connect With Allison on Instagram</a></p><p><a href="https://www.myagentclasses.com/optin" rel="noopener noreferrer" target="_blank">Join the Agent Referral Xcelerator Waitlist</a></p>

<p>Today we're focusing on how to 10X your business. It's just one episode in a series of short, focused takeaways you can apply to your business for immediate results.</p><p>We'll start with identifying the top three activities that move the needle in your business and go from there.</p><p>I'm also launching a NEW, exclusive opportunity to work closely with me to double your agent referrals in 90 days. It's called the <a href="https://www.myagentclasses.com/optin" rel="noopener noreferrer" target="_blank">Agent Referral Xcelerator</a>. We go live in June but you can get on the <a href="https://www.myagentclasses.com/optin" rel="noopener noreferrer" target="_blank">waitlist </a>right now.</p><p>Episode Resources:</p><p><a href="https://www.myagentclasses.com/optin" rel="noopener noreferrer" target="_blank">Agent Xcelerator Wait List</a></p>

<p>Our guest today is Brian Boero, co-founder of <a href="https://1000watt.net/" rel="noopener noreferrer" target="_blank">1000WATT</a>. We're discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience.</p><p>Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market.</p><p>Highlights:</p><p>00:00 Introduction and Background</p><p>01:04 The Importance of Branding and Differentiation</p><p>08:59 The Impact of the NAR Settlement</p><p>12:43 Supporting and Cultivating Relationships with Agents</p><p>28:34 Opportunities for Mortgage Professionals</p><p>34:10 The Wake-Up Call Branding and Marketing Summit</p><p><u>Episode Resources</u>: </p><p><a href="https://1000watt.net/" rel="noopener noreferrer" target="_blank">Subscribe to The Dose Newsletter</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Learn More About myAgent Classes</a></p><p><a href="https://www.facebook.com/groups/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Join Our Private Facebook Group</a></p>

<p>It's been one year since having the #1 Loan Originator the Nation on the podcast. Matt and his team have helped over 25,000 families achieve their dreams of homeownership. Today, Matt Weaver is back and he's got a message for you.</p><p>It's time to get serious or get out of the business.</p><p>Listen and take notes as Matt shares his Four Pillars of Value and the importance of events in building relationships with real estate agents and driving conversations post-event.</p><p><br></p><p>This is a must listen and repeat episode if you're ready to level up your mindset, skillset and your actions. Be sure to like and review this episode today!</p><p><br></p><p>Prefer to watch on YouTube? <a href="https://www.youtube.com/channel/UCi7zsthwZZLNyBAGzUJIG3A" rel="noopener noreferrer" target="_blank">Click Here.</a></p><p><br></p><p><u>Episode Resources:</u></p><p><br></p><p><a href="https://think13.com/floor13" rel="noopener noreferrer" target="_blank">Floor 13 Consulting with Matt Weaver</a></p><p><br></p><p><a href="https://www.instagram.com/mattweaverspeaks/" rel="noopener noreferrer" target="_blank">Follow Matt on Instagram</a></p><p><br></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Learn More About myAgent Classes</a></p><p><br></p><p><a href="https://www.facebook.com/groups/MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Join Our Private Facebook Group</a></p>

<p>In this episode of Mortgage Marketing Radio our guests are Sue Woodard, Cindy Ertman and Shant Banosian. We delve into innovative strategies for mortgage professionals looking to drive referrals and enhance customer relationships in today’s market.</p><p><a href="https://www.linkedin.com/in/cindyertman/" rel="noopener noreferrer" target="_blank">Cindy Ertman</a>, a seasoned keynote speaker at the Mastermind Summit, shares three bold strategies designed to secure affirmative responses from referral partners.</p><p><a href="https://www.linkedin.com/in/shantbanosian/" rel="noopener noreferrer" target="_blank">Shant Banosian</a> the #1 Mortgage Banker in the country focuses on the crucial elements of mindset, basic activities, and value propositions, highlighting the importance of maintaining a positive approach and readiness for unpredictable market circumstances.</p><p><a href="https://www.linkedin.com/in/sue-woodard-1401b55/" rel="noopener noreferrer" target="_blank">Sue Woodard</a> brings to the table a discussion on Generation CX, addressing the evolving needs of consumers and emphasizing the critical role of a high-quality customer journey in the mortgage process.</p><p>Episode Resources:</p><p><a href="http://www.mastermindsummit.com/" rel="noopener noreferrer" target="_blank">Mastermind Summit</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">myAgent Classes</a></p>

<p>In this episode, we'll explore the power of partnerships and how loan originators can be indispensable allies to real estate agents, especially in today's challenging market.</p><p><a href="https://www.performance-experts.com/" rel="noopener noreferrer" target="_blank">Tim Braheem</a> was recognized as one of the top fifty producing loan originators in the United States, reaching a peak in personal production of 676 loans for a total of $236,000,000 in loan volume.</p><p>Tim speaks on the art of collaboration, offering scripts and strategies for strengthening relationships with agent partners. He'll also touch on the softer side of sales, sharing his unique approach to client consultations.</p><p>Tim delves into the 'inner game' of success, explaining how energy management and daily routines can set you up for peak performance. We'll wrap up with Tim’s take on how to nurture client loyalty, maintain a competitive edge, and keep your buyers from exploring alternatives.</p><p>Strap in for an enlightening conversation that might just change the way you approach your business and life! Share this episode with your colleagues, and don’t forget to leave us a review.</p><p><u>Episode Resources</u>:</p><p><a href="https://www.performance-experts.com/the-360-experience-podcast" rel="noopener noreferrer" target="_blank">Tim's Podcast The 360 Experience</a></p><p><a href="https://www.performance-experts.com/Leadership-360" rel="noopener noreferrer" target="_blank">Tim's Coaching Leadership 360</a></p><p><a href="https://www.theloanatlas.com/" rel="noopener noreferrer" target="_blank">Check out The Loan Atlas</a></p><p><strong>Want to unlock endless REALTOR referrals?</strong></p><p><br></p><p>Book Your 1:1 Call with Geoff Zimpfer <a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Here</a></p>

<p>In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.</p><p>Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.</p><p>So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt approach to mortgage marketing. Don't forget to leave us a review, share this episode, and follow John for more valuable insights. Let's get started!</p><p><br></p><p><u>Episode Resources:</u></p><p>Follow John on <a href="https://www.facebook.com/john.cornish.391" rel="noopener noreferrer" target="_blank">Facebook</a></p><p>Connect with John on <a href="https://www.instagram.com/johncornish_keymortgagegroup/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p>Check out John's 300+ <a href="https://g.co/kgs/JV229nJ" rel="noopener noreferrer" target="_blank">Google Reviews</a></p><p><br></p><p>Do you want to unlock the secret to endless REALTOR referrals without cold-calling, chasing or paying for leads?</p><p>Want to learn more about attracting vs chasing agents?</p><p>Book Your 1:1 Call with Geoff Zimpfer <a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Here</a></p>

<p>In today's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first time home buyers.</p><p>Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever in today's climate of "distrust in corporate entities".</p><p>We tackle the role of video in connecting with consumers and why leading with value on social platforms is a game-changer for professionals. Stay informed, stay ahead, and let's transform the industry together. Thanks for tuning in, and keep leading with education!</p><p>Episode Resources:</p><p><a href="https://www.firsthomeiq.com/" rel="noopener noreferrer" target="_blank">First Home IQ</a></p><p><a href="https://www.kristinmesserli.com/" rel="noopener noreferrer" target="_blank">Kristin's Website</a></p><p><a href="http://www.mortgagemarketing.pro/" rel="noopener noreferrer" target="_blank">Book Your Call With Geoff</a></p>