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Millionaire Car Salesman Podcast

Millionaire Car Salesman Podcast

337 episodes — Page 3 of 7

S8 Ep 17EP 8:17 Bulletproof Branding: Sean's Early Lessons in Standing Out

In this captivating episode of the Millionaire Car Salesman podcast, join Sean V. Bradley and co-host LA Williams as they embark on a fascinating journey from Sean's unconventional past to his stellar success in the sales and marketing arena. Sean shares insights into the strategic moves that propelled him from the nightclub scene to becoming a respected figure in the automotive industry. Diving into his early experiences, Sean unveils the creative tactics that set him apart, like his unique customization of bulletproof vests, offering a glimpse into the roots of his branding genius. As the conversation unfolds, Sean emphasizes the pivotal role of building a robust personal brand. He elaborates on utilizing diverse tools—from SEO strategies to effective networking—to establish meaningful connections and relationships across various industries. Tune in for a riveting exploration of Sean's transformative journey and discover the power of strategic branding in the world of automotive sales. Key Takeaways Personal Branding Prowess: Sean's innovative approach to business and marketing dates back to his youth, demonstrating that an entrepreneurial mindset can be cultivated early on Mastery of Craft: Emphasizing the importance of in-depth product knowledge, Sean highlights how understanding each product's unique value proposition is central to sales success Evangelize Yourself: Engaging with a wide array of entities in various communities helps to build a robust network and increases sales opportunities through diverse connections Leverage Technology and Training: The power of tools like CRM, SEO, and social media cannot be overstated, and Sean's self-taught expertise is a testament to diligent self-improvement Value of Time: Sean impresses upon the listener the significance of cherishing and utilizing every second of the day to maximize personal and professional growth "Time waits for no one. Don't wait until it's too late. Make every second count." - Sean V. Bradley, CSP About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 16-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted "CSP" designation in the National Speakers Association. Sean is also a member of the elite "Million Dollar Speakers Group" in the NSA and a state association speaker and trainer. He has spoken at over 400 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 16-time Dealers' Choice Award Winner for being the "Best of the Best Internet Sales Trainer" and "Mobile Provider Partner" in the Automotive Sales Industry. Sean has personally trained over 100,000 Automotive Sales Professionals in 3,500 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book "Win the Game of Googleopoly", over 7,000 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million Americans! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 27,000+ automotive professionals. The Art of Branding: How Sean V. Bradley Turned Street Savvy into Industry Success In an industry bustling with the clamor of competing voices, standing out isn't just an art; it's a science. Sean V. Bradley, an icon in the automotive sales world, shares his journey and insights—an amalgamation of nightclubs, cars, and sheer ambition. His prowess in maintaining "Top of Mind Awareness" (TOMA) isn't just relevant to automotive sales—it's a universal strategy for anyone looking to cash in on their personal brand. Key Takeaways: Master Your Craft: Dedication to honing your skills and industry knowledge is pivotal. Build Your Network: Expanding your personal and professional connections is a cornerstone of success. Leverage Technology: Embracing and utilizing current technologies and SEO can significantly amplify your reach. From Nightclubs to Showrooms: The Evolution of a Marketing Maestro Sean V. Bradley's background in the high-octane world of New York's nightclub scene may seem a world apart from the showroom floor, but the skills he honed there are integral to his success in automotive sales. Promoting VIP events taught him the importance of customer retention and personalized marketing strategies. "Instead of being the leech all the time asking people for whatever... Flip it, man...Do stuff for people," Bradley asserts when discussing his approach to network expansion. Personal touches and flash were his unique selling points, m

Jan 16, 202457 min

S8 Ep 16EP 8:16 Enhancing Your CRM with Advanced Technology Integration

We're kicking off 2024 in this insightful episode of the Millionaire Car Salesman Podcast, your host, Sean V. Bradley, is joined by Steve Roessler, co-founder of DriveCentric. Together, they delve deep into the pivotal role of CRM technology in the automotive industry and its transformative impact on customer engagement in the Automotive Industry! Sean and Steve provide valuable insights into the current state of CRM and the technology within it in the automotive industry! Both advocate for a shift in focus from transactional to relational communication, emphasizing the pivotal role CRM systems play as the heart of a dealership. The discussion explores the transformative power of video emails and text messages in fostering personalized and engaging interactions with customers. Furthermore, Steve delves into the integration of AI, particularly Chat GPT, into CRM systems. He illustrates how AI technologies can revolutionize customer engagement by automating responses and assisting salespeople with prompts, ultimately enhancing efficiency! The episode concludes with a forward-looking perspective on the future of CRM, highlighting the significance of conversational marketing and the role of AI in optimizing communication processes within dealerships! Tune in to gain valuable insights into maximizing the potential of CRM technology and staying ahead in the automotive industry! Key Takeaways CRM technology is the heart of a dealership and should be used to foster engagement and build relationships with customers Video emails and text messages are powerful tools for creating personalized and engaging communication with customers AI, such as Chat GPT, can enhance CRM systems by automating responses and providing prompts for salespeople The future of CRM in the automotive industry lies in conversational marketing and leveraging AI to streamline communication and improve efficiency "The best CRM is the one that's used." - Steve Roessler, DriveCentric About Steve Roessler Steve is recognized as one of the most prominent voices in automotive advocating for dealerships, customers, and the community. Steve was rated #2 NADA Most Popular Speaking Session, and won 2022's AWA Best Speaker Award. With his infectious personality, audiences enjoy a learning environment that's fun, inclusive, and informative. Steve has been educating the automotive community for over 10 years, but has another 15 years of expertise servicing customers and teaching them to embrace new technology and long-term strategies that drive sales and market share growth while providing an exceptional customer experience. The Future of CRM: Unlocking the Power of Engagement and AI Introduction In the fast-paced world of automotive sales, staying ahead of the competition is crucial. One of the most powerful tools at a dealership's disposal is a Customer Relationship Management (CRM) system. However, many dealerships struggle to fully harness the potential of their CRM, leading to missed opportunities and lost revenue. In this article, we will explore the key challenges faced by dealerships in relation to CRM and how innovative solutions, such as Drivecentric's AI integration, are revolutionizing the industry. The Importance of Cultivating Relationships In any sales industry, building relationships with customers is paramount. However, in the automotive industry, where the majority of interactions occur online, cultivating these relationships digitally is essential. Traditional CRM systems have focused primarily on database management, but the future lies in engagement-first approaches. As Steve Roessler, CEO of Drivecentric, explains, "We're teaching stores to think engagement first and database second. Customers are buying cars faster than ever, and we need to adapt to this new reality." According to Roessler, one of the key challenges faced by dealerships is the shift from in-person interactions to digital showrooms. To bridge this gap, dealerships must embrace conversational commerce. This means using tools such as gifs, memes, and videos to create engaging and personalized conversations with customers. As Roessler points out, "Texting is the number one form of communication, and we need to leverage that. By using gifs, memes, and videos, we can create a more relatable and engaging experience for customers." The Rise of Video Video has emerged as one of the most powerful mediums for communication. It allows for the conveyance of sight, sound, motion, and emotion, creating a more immersive experience for customers. According to Roessler, dealerships that utilize video emails and video text messages see significant increases in open rates and engagement. He cites a 35-store group that saw an average $400 gross increase on the front-end with video versus no video. The key is to make videos personal and concise, keeping them under 30 seconds. The Integration of AI Artificial Intelligence (AI) is revolutionizing the automotive industry, and CRM systems are no

Jan 9, 20241h 2m

S8 Ep 15EP 8:15 Mastering Negotiation Skills: Tips and Techniques from the Blind Master

In this strategic episode of the Millionaire Car Salesman Podcast, your host, L.A. Williams, delves into the art of effective negotiation in the automotive sales arena! The Blind Master shares key insights and techniques, underscoring the pivotal role of active listening and the mirror technique in signaling genuine understanding to customers. This episode explores the potency of strategic silence and its ability to prompt customers to divulge more information willingly. LA introduces the concept of "no-oriented questions" and elucidates their role in countering superficial affirmations from customers. The discussion underscores the importance of fairness in negotiations and recommends the use of accusation audits to preemptively address potential objections. LA highlights the value of role-playing and the strategic use of emotional labeling to foster transparency and achieve success in the sales process! In the world of car sales, mastering the art of negotiation over the phone is where the money is truly made. Tune into this episode to elevate your negotiation skills and unlock new levels of success in automotive sales! Key Takeaways Use the mirror technique to repeat back the last few words a customer says, showing that you are actively listening Strategic silence can encourage customers to share more information and allow ideas to resonate in their minds No-oriented questions can counter the counterfeit yes and provide a more honest response from customers Fairness is crucial in negotiations, and presenting fair options can lead to successful outcomes Role-playing scenarios with colleagues can help salespeople prepare for different situations and improve their skills Labeling customers' emotions can create transparency and address potential objections before they arise "Role-playing scenarios with colleagues can help salespeople improve their skills and handle different situations." - L.A. Williams About LA Williams III aka The Blind Master L.A. Williams is the Vice President of Dealer Synergy. He has 12+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely "hands-on" with the Dealer Synergy family of programs. LA is the preeminent subject master on "Phone Sales" in the Automotive Sales Industry and has earned the nickname and title of "The Blind Phone Master". LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person's phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his "The Blind Phone Master's Phone Sales Mastery" strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group. LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of "entertrainment" to the industry and has blessed us with many motivating and fun remix tracks, applicable to the automotive sales industry. The Power of Negotiation: Elevating Your Sales Game Introduction In the world of automotive sales, negotiation skills are crucial for success. While many sales professionals are already talented in their craft, there is always room for improvement. In this article, we will explore the power of negotiation and how it can take your sales game to the next level. Drawing from my experience working with renowned negotiator Chris Voss, I will share some of the techniques and strategies that have proven to be highly effective. By implementing these tactics into your daily process, you can enhance your ability to listen to customers, address their concerns, and close deals with confidence. The Mirror Technique: One powerful negotiation technique is the mirror technique. This involves repeating back the last three or four words the customer says, demonstrating that you are actively listening. By using this technique, you c

Dec 19, 202331 min

S8 Ep 14EP 8:14 Road to Riches: The Millionaire Car Salesman's Guide to Selling More Cars in 2024

In this insightful episode of the Millionaire Car Salesman Podcast, your host Sean V. Bradley is joined by none other than T Got Your Keys aka Tianna Mick! Take a deep dive into a critical aspect of automotive sales: proper qualification. Unveiling the essence of successful selling, Sean and Tianna passionately advocate for a return to the basics, emphasizing how building solid relationships and understanding the unique needs of each customer form the bedrock of effective sales! Tianna sheds light on the art of rapport-building, exploring how this fundamental yet powerful skill can create a connection that goes beyond transactional relationships. As they navigate the nuances of tailoring the sales process to fit each individual prospect, Sean and Tianna offer invaluable insights for both seasoned professionals and those just starting in the industry! The conversation doesn't stop there. Sean stress the perpetual importance of training and development, illustrating how staying ahead in the ever-evolving automotive sales landscape demands continuous learning! Through their engaging dialogue, Sean and Tianna provide a roadmap for success in car sales, backed by their years of industry expertise. Whether you're a seasoned professional looking to fine-tune your approach or a newcomer eager to grasp the essentials, this episode is a treasure trove of wisdom that will empower you to elevate your car sales game. Tune in and discover the keys to not just selling cars but building lasting connections and a thriving career in the automotive industry! Key Takeaways Proper qualification is essential in car sales to ensure customers are landed on the right car Salespeople should focus on building rapport, understanding customer needs, and tailoring the sales process to each individual prospect Ongoing training and development are crucial to stay ahead in the industry "You do not want to get into January 2024 and then be like, 'Oh my God, we're not selling cars. Oh my God, we need to start training.' You need to start training now." - Sean V. Bradley, The Millionaire Car Salesman About Tianna Mick aka T Got Your Keys Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is a 3x NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy. Most recently, General Motors Corporate invited Tianna Mick to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! T Got Your Keys... to Success! The Future of Automotive Sales: Adapting to a Post-Pandemic World Introduction The automotive industry has experienced significant changes in recent years, with the COVID-19 pandemic further accelerating the transformation. As we approach 2024, it is crucial for dealers and salespeople to adapt to the new reality and prepare for the challenges and opportunities that lie ahead. In this article, we will explore the main themes discussed in a recent podcast episode and provide insights on how to navigate the changing landscape of automotive sales. The Impact of the Pandemic on Automotive Sales The COVID-19 pandemic has had a profound impact on the automotive industry. Dealers and GMs are now facing the challenge of transitioning from a market characterized by high demand and limited inventory to a more normal market with increased competition and negotiation. Many salespeople who have only experienced the boom of the past few years are finding themselves unprepared for the new reality. As Sean V. Bradley, the creator of the Millionaire Car Salesman Network, points out, dealers and GMs are getting scared because they do not believe their teams are equipped to sell cars in this new environment. The Importance of Qualifying Prospects One of the main reasons why people do not buy cars is because they are landed on the wrong car. This is why qualifying prospects is crucial. Sean emphasizes the need for a comprehensive customer needs assessment or qualification sheet that guides salespeople in asking the right questions and identifying the true wants, wishes, expectations, and needs of the prospect.

Dec 12, 202359 min

S8 Ep 13EP 8:13 How to Avoid Going into 2024 with the Wrong Strategies, Processes, and People

In this special episode of the Millionaire Car Salesman Podcast, join the Millionaire Car Salesman Hosts, Sean V. Bradley, and LA Williams, alongside Dealer Synergy's CEO - Karen "Karina" Bradley as they delve into the challenges that dealerships are confronting in today's automotive market. The trio sheds light on the Automotive Industry's market transition from high demand and low inventory to a more competitive and demanding landscape. Emphasizing the significance of a proficient sales team, they explore strategies to navigate these changes and deliver exceptional value to customers. Join us for these illuminating executive discussions, offering invaluable insights on navigating 2024 successfully. The hosts delve into strategic approaches and share secrets that will empower you. Plus, they unravel the exciting prospects awaiting dealerships at the upcoming Internet Sales 20 Group conference. Don't miss this opportunity to tap into the wisdom of top Dealer Synergy executives and gain a competitive edge! Key Takeaways The automotive market is shifting, and dealerships need to adapt to the changing conditions Dealerships that have invested in training and developing their sales teams are better equipped to handle the challenges of the current market The Internet Sales 20 Group conference provides an opportunity for dealerships to learn from industry experts and network with other professionals in the field "If you don't have the appropriate mindset, and if you haven't been building that along the way… your actions are going to stem from whatever paradigm or particular mindset that you carry through this time." - Karen "Karina" Bradley About Karen "Karina" Bradley Karen Bradley, is the CEO of Dealer Synergy, an Award Winning Training, Consulting and Accountability Firm that specializes in building Internet Dealerships or Full Blown Business Development Dealerships Internationally. She is also the Co-founder of Internet Sales 20 Group, an education company that specializes in training automotive sales professionals through their first-class national bi-annual conference. Karen has over 13+ years of Automotive Sales experience and her sole mission has been to help car dealerships and their personnel achieve their maximum potential. She has directly helped over 1,300 rooftops and tens of thousands of Automotive Sales Professionals evolve personally and professionally; and is an NADA Convention Speaker! Karen also has 16 years of Accounting experience and 11 years of experience as a Certified FranklinCovey Trainer and Facilitator for the 7 Habits of Highly Effective People and The 5 Choices to Extraordinary Productivity. She is an instructional design and curriculum development specialist, a Time Maximization and Efficiency Expert, as well as a process engineer. She has been recognized by the National Speaker's Association for her skills in public speaking and was nominated in 2015 as one of the top 100 Leading Women in the North American Auto Industry, by Automotive News. Karen has also graced the covers of several major automotive magazines; including AutoSuccess' , for her expertise on the importance and usage of video. Karen's most important role is as a proud wife and mother of 4 kids, ranging from 6 years old to 21 years old. Combining this role with her role as an owner of multiple companies, by living the 7 Habits of Highly Effective People, Karen is truly able to achieve "Work / Life" Balance. The Shifting Landscape of Automotive Sales: Challenges and Opportunities Introduction In the fast-paced world of automotive sales, staying ahead of the game is crucial. The industry has experienced significant shifts in recent years, with the pandemic exacerbating existing challenges and creating new ones. As we enter the final month of the year, it's important for automotive professionals to take stock of the current landscape and prepare for the future. In this article, we will explore the key themes discussed in a recent podcast episode of "The Millionaire Car Salesman" and analyze their implications for the industry. The Impact of Shifting Market Dynamics The automotive industry has seen its fair share of ups and downs, and the recent shift in market dynamics is no exception. The past few years have been exceptionally profitable, with high demand and limited inventory driving up prices. However, as the market begins to normalize, salespeople are facing new challenges. Many have become complacent during the boom times, relying on high prices and limited inventory to make sales. Now, they must adapt to a more competitive landscape and develop the skills necessary to succeed in a changing market. The Importance of Training and Skill Development One of the key challenges facing automotive professionals is the lack of training and skill development. During the boom times, salespeople didn't need to rely on their skills or knowledge to make sales. However, as the market shifts, those who haven't invested in their tr

Dec 5, 202351 min

S8 Ep 12EP 8:12 Internet Director Wins Ford's Official Video Contest and Gets a FREE $55,000 Ford Mustang Mach-E

Brace yourself for an electrifying episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP, interviews Matthew Smith, the Internet Director at Matthews-Currie Ford in Florida! Matthew Smith takes us on a thrilling ride through his incredible journey of winning a brand-new car in a Ford video contest! Matthew spills the beans on his contest entry, from his initial hopes to the jaw-dropping moment of being crowned the winner. But that's not all – buckle up for insights into the power of video creation in the automotive industry. Matthew delves into how crafting compelling videos can skyrocket sales and boost customer engagement. Sean V. Bradley, weighs in on the significance of video content in the industry. Sean not only applauds Matthew's success but also dishes out advice on expanding the horizon. Sean urges Matthew to explore collaborations with Ford Manufacturers, opening doors to endless possibilities and learning experiences. But that's not the end of the road! Sean extends an exclusive invitation to Matthew to share his triumph at the prestigious Internet Sales 20 Group 15 Conference (IS20G15)! Don't worry… you have your chance to attend the IS20G15 too, but you have to tune in to get the details! Rev up your engines and don't miss this episode – it's a wild ride with Sean V. Bradley, CSP and Matthew Smith! Key Takeaways Creating videos in the automotive industry can lead to unexpected opportunities and rewards Taking the time to enter contests and participate in manufacturer initiatives can pay off in big ways Videos can be used to showcase technology, explain features, and build rapport with customers Collaborating with manufacturers and attending industry conferences can provide valuable learning and networking opportunities Matthew's success story serves as an inspiration for other automotive professionals to embrace video and strive for recognition and growth "If you think doing a walk around or a detailed video either for your brand or your dealership, and you don't think there's any benefit to it... there's always at least one small positive." - Matthew Smith, Internet Director at Matthews-Currie Ford About Matthew D.M. Smith Matthew Smith, is the Internet Director at Matthews-Currie Ford in the sunny state of Florida and is a dynamic force within the Millionaire Car Salesman community! Matthew has etched his name in the annals of automotive success, recently clinching victory in a thrilling video contest hosted by none other than Ford itself. As a proud member client of Dealer Synergy and a Member of the Millionaire Car Salesman community, Matthew stands out for his unwavering commitment to excellence in the realm of car sales. His passion for the industry is palpable, and his recent triumph in the Ford video contest is a testament to his creativity and dedication! Beyond the Automotive Internet Department, Matthew's expertise extends to the digital realm, where he understands the transformative impact of video content in shaping the customer experience. His win in the Ford contest is more than just a trophy; it's a symbol of his ability to innovate and stand out in a rapidly evolving industry. In the ever-expanding universe of car sales, Matthew Smith is a name that resonates with success, a true Millionaire Car Salesman who continues to drive not only cars but the standards of excellence in the automotive world. Keep your eyes on Matthew – his journey is one marked by passion, innovation, and a relentless pursuit of greatness. The Power of Video in Automotive Sales: Insights from a Millionaire Car Salesman As an automotive professional, I have witnessed the evolution of the industry over the past 25 years. One thing that has remained constant is the need for effective communication and engagement with customers. In today's digital age, video has emerged as a powerful tool for salespeople to connect with their audience and drive results. In this article, we will explore the various ways in which video can be leveraged in automotive sales, drawing insights from the experiences of Matthew Smith, a member of the Millionaire Car Salesman community who recently won a brand new car through a video contest. Introduction: The Rise of Video in Automotive Sales Video has become the preferred medium for communication and entertainment in today's society. With the rise of platforms like YouTube, TikTok, and Instagram, people are consuming more video content than ever before. This trend has not gone unnoticed in the automotive industry, where salespeople are leveraging the power of video to engage with customers and drive sales. Matthew Smith, a member of the Millionaire Car Salesman community, recently won a brand-new car through a video contest organized by Ford. This achievement highlights the potential of video in automotive sales and the impact it can have on a salesperson's career. In this article, we will delve into the strategies and techniques that Matthew used to win the conte

Nov 29, 20231h 1m

S8 Ep 11EP 8:11 New Car Saleswoman Gains Massive Success in the Post-Pandemic Market by Mastering Video Communications

In this powerful episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP interviews Brenna Chinn, a product specialist at Koons Woodbridge KIA. Brenna shares her success in the automotive industry on how she worked up to selling over 20 cars in less than nine months! She attributes her success to her use of video in her sales process, specifically video emails and video text messages. By sending personalized videos to customers, she is able to build rapport and excitement before they even come into the dealership. Brenna emphasizes the importance of being personable and enthusiastic in the videos, as well as asking strategic questions to understand the customer's needs and provide a customized value proposition. Chinn also discusses the challenges of selling cars in the post-pandemic market, including high prices and interest rates. She suggests overcoming these challenges by offering financing options, exploring leasing, and highlighting the value of the vehicle. She also recommends leveraging social media and online communities to generate referrals and engage with potential customers. In addition, Chinn receives valuable advice from Sean V. Bradley, CSP, on how to further enhance her sales approach. He encourages her to create videos for a video strategy, including car walkarounds and comparison videos. He also advises her to establish a strong online presence through platforms like TikTok and YouTube, and to target specific communities, such as first responders and medical professionals, to generate referrals and build trust. Key Takeaways Using video emails and text messages can help build rapport and excitement with customers before they come into the dealership Being personable and enthusiastic in videos is key to engaging customers and standing out from the competition Asking strategic questions can help understand customer needs and provide a customized value proposition Overcoming challenges in the post-pandemic market can be done by offering financing options, exploring leasing, and highlighting the value of the vehicle Leveraging social media and online communities can help generate referrals and engage with potential customers Creating videos for a video strategy, including car walkarounds and comparison videos, can enhance the sales process Targeting specific communities, such as first responders and medical professionals, can generate referrals and build trust "The more videos that I send, the more responses I get!" - Brenna Chinn, Koons Woodbridge KIA Product Specialist "Stop trying to sell cars like everybody else! Be the Disruptor." - Sean V. Bradley, CSP About Brenna Chinn Brenna Chinn is a dynamic product specialist at Koons Woodbridge KIA, bringing a fresh and vibrant energy to the automotive world. With just nine months in the industry, she has already established herself as a rising star, showcasing exceptional talent and dedication! Brenna's passion for cars goes beyond the showroom, as she is committed to providing an outstanding customer experience. Her ability to connect with clients on a personal level, coupled with an in-depth knowledge of Kia's lineup, has resulted in impressive sales achievements. In a remarkable feat, Brenna consistently exceeds expectations by selling over 20 cars in a single month! Her commitment to excellence, coupled with a genuine enthusiasm for the automotive industry, sets her apart as a standout professional. As she continues to grow in her automotive journey, Brenna Chinn remains a shining example of how passion, knowledge, and dedication can drive success in the competitive world of car sales. The Power of Video in Automotive Sales: Insights from Brenna Chinn Introduction In the fast-paced world of automotive sales, standing out from the competition is crucial. With customers bombarded by messages from various dealerships, it's essential to find innovative ways to engage and connect with potential buyers. One strategy that has proven to be highly effective is the use of video. In this article, we will explore the power of video in automotive sales, drawing insights from Brenna Chinn, a successful product specialist at Koons Woodbridge Kia. We will delve into the various ways she utilizes video to build rapport, overcome challenges, and ultimately close deals. Building Rapport through Video One of the key advantages of using video in automotive sales is the ability to establish a personal connection with customers before they even step foot in the dealership. Brenna emphasizes the importance of introducing herself and the vehicle through video, allowing customers to see her personality and get excited about their upcoming visit. She believes that this initial interaction sets the stage for a positive customer experience and helps differentiate her from the competition. According to Brenna, "Hi, my name is Brenna Chinn, and I'm a product specialist at Koons Woodbridge Kia. I wanted to take a moment to introduce myself and the Kia Te

Nov 21, 20231h 4m

S8 Ep 10EP 8:10 The Evolution of Automotive Sales Prospecting: Traditional to AI

In this innovative episode of the Millionaire Car Salesman Podcast, LA Williams is joined by none other than T Got Your Keys aka Tianna Mick! LA and Tianna discuss the importance of going back to the basics of car sales. They emphasize the value of being involved in the community, attending local events, and networking. They also highlight the power of handwritten letters and utilizing bulletin boards for advertising. The hosts introduce Chat GPT as a tool to streamline email responses and provide tips on maximizing its effectiveness. Tune in to this episode of Millionaire Car Salesman Podcast to discover how the synergy of traditional strategies and modern tools can elevate your car sales game to new heights. Don't miss the chance to learn from the experts: The Blind Phone Master and T Got Your Keys! Key Takeaways Attend local community events and network to generate new leads Handwrite letters and distribute them in apartment complexes or businesses Utilize bulletin boards in grocery stores and other public spaces for free advertising Use Chat GPT to streamline email responses and save time "Wear your dealership shirt everywhere you go. You are a walking billboard!" - Tianna Mick, T Got Your Keys "Everyone who knows someone who knows you, should know that you sell cars!" - LA Williams, The Blind Phone Master About Tianna Mick aka T Got Your Keys Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is a 3x NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy. Most recently, General Motors Corporate invited Tianna Mick to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! T Got Your Keys... to Success! The Power of Old School Selling in the Age of AI: A Comprehensive Guide Introduction In the ever-evolving world of automotive sales, it's easy to get caught up in the latest trends and technologies. From AI-powered chatbots to social media marketing, there's no shortage of new tools and strategies to help sales professionals succeed. However, in our quest for innovation, we often overlook the tried and true methods that have been the foundation of successful selling for decades. In this comprehensive guide, we will explore the power of old-school selling techniques and how they can complement and enhance the use of AI in the automotive industry. Prospecting: Going Back to Basics One of the biggest challenges for sales professionals is finding new leads and getting in front of potential customers. While social media and online advertising have become popular methods for prospecting, there is still immense value in traditional community engagement. Attending local events, such as farmers' markets and community gatherings, allows salespeople to connect with potential customers on a personal level. Tianna Mick, a car sales professional, emphasizes the importance of actually showing up and being involved in the community: "We always say it's good to drink at least X amount of water in the morning and at night. We know those are good things to do. How many of us do that? So going back to the basics of everything, especially when giving out these ideas, we really want you guys to understand that the consistency of being involved in your community is really going to fuel the fire." Maximizing Community Engagement To maximize the impact of community engagement, sales professionals can take advantage of various opportunities. For example, attending local events and networking with attendees can lead to valuable connections and potential leads. Additionally, salespeople can leverage bulletin boards in grocery stores and other public spaces to post flyers and promote their services. Tianna Mick shares her experience with this strategy: "I was walking in the grocery store, and on the way out, and on the way in, actually, there's this bulletin board. I remember when I was younger, it would be cluttered with so many flyers, so many things. And then I got to thinking, that's because they're not posting flyers anymore. They're posting social media ads. They're bu

Nov 14, 202338 min

S8 Ep 9EP 8:9 The Power and Potential of AI in The Automotive Industry

In this electrifying episode of the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, and LA Williams dive into the world of Artificial Intelligence (AI) in the automotive industry, with an amazing guest, Jared Kilway, founder of Konect AI! Discover how AI can supercharge your dealership's efficiency, streamline processes, and revamp customer interactions. Jared underlines the importance of pinpointing your dealership's specific challenges and harnessing AI to overcome them. From supercharging lead generation to transforming your marketing game, this episode unveils AI's role as a vital ally, working hand-in-hand with your team to achieve monumental success. Listen in and empower your dealership with AI's supercharged capabilities! Key Takeaways AI can eliminate mundane and redundant tasks, allowing human resources to focus on higher-level activities Utilizing AI in customer communication can improve engagement and increase conversion rates AI can be used to automate lead generation, service-to-sales conversions, and marketing strategies Customization and flexibility are crucial when implementing AI solutions to align with dealership processes and customer preferences "Your last impression is your lasting impression." "Innovation is the ability to see changes as an opportunity, not as a threat." About Jarrod Kilway Jarrod Kilway, COO of Konect.ai, is an automotive retail expert with over 15 years of experience on both the vendor technology and dealership side of the industry. Especially knowledgeable in the area of digital retailing, Jarrod sold the first vehicle in the Metaverse while at Germain Toyota of Naples, among other forward-thinking digital marketing and sales advancements. Today he brings his proven track record of innovation to Konect.ai where he serves as the company's COO. With his industry knowledge and insight, Jarrod is a published author, popular speaker at industry events, and a sought-after professional focused on the next great innovation in auto. The Power of AI in the Automotive Industry Introduction Artificial intelligence (AI) has become a buzzword in the automotive industry, and for good reason. The potential of AI to revolutionize the way we do business is undeniable. From improving efficiency and productivity to enhancing customer experiences, AI has the power to transform the automotive landscape. In this article, we will delve into the key themes discussed in a recent podcast episode on AI in the automotive industry. We will explore the implications and potential impact of AI, and provide insights on how dealerships can leverage this technology to their advantage. The Buzz Around AI AI has been a hot topic in the automotive industry, with companies like Google, Microsoft, and Amazon leading the charge. The use of AI in marketing and advertising has already proven to be highly effective, and dealerships can benefit from this technology as well. By utilizing AI, dealerships can save time, eliminate mundane tasks, and improve the overall efficiency of their operations. One of the main advantages of AI is its ability to automate redundant and replicable activities. This frees up human resources to focus on higher-level tasks that require human engagement and creativity. By delegating these mundane tasks to AI, dealerships can maximize their productivity and increase their chances of success. The Role of AI in Sales and BDC AI can play a crucial role in sales and business development centers (BDCs). By using AI-powered chatbots, salespeople and BDC reps can automate their responses to emails, text messages, social media interactions, and more. This ensures that every customer interaction is handled in a timely and effective manner, increasing the chances of conversion. AI can also assist in lead generation and management. By analyzing customer data and behavior, AI can help identify the best audience for a dealership's marketing efforts. This allows dealerships to target their marketing campaigns more effectively and generate higher-quality leads. Overcoming HR Challenges with AI One of the biggest challenges in the automotive industry is HR. Dealerships often struggle with staffing issues, whether it's a lack of qualified personnel or an overwhelming workload. AI can help alleviate these challenges by automating tasks and providing support to existing staff. For example, AI-powered systems like Konect AI can reach out to customers via text message, engaging them and notifying the assigned sales or BDC rep of their engagement. This allows the sales team to focus on engaged customers and prioritize their efforts. AI can also assist in scheduling call cadences and providing customized responses based on customer inquiries. Getting Started with AI If you're new to AI and want to get started, the first step is to identify your pain points and areas of opportunity. Determine where AI can be most beneficial to your dealership, whether it's in lead generation, customer engagement, or

Nov 7, 202348 min

S8 Ep 8EP 8:8 The Millionaire Car Salesmen LIVE: Answering All Of Your Questions

In this week's episode of the Millionaire Car Salesman Podcast, you spoke and we listened! Host Sean V. Bradley, CSP and co-host LA Williams answer questions from the Millionaire Car Salesman Facebook group, where we have over 27,000 automotive members! Tune in as Sean and LA discuss techniques for calling high-interest rate clients, juggling multiple customers in the showroom, and the importance of mindset in the car sales industry! They emphasize the need to show customers the problem they have and present themselves as the solution. Listen in to understand the importance of being consistent and creating a mind-blowing experience for customers to encourage referrals! Key Takeaways Show customers the problem they have and present yourself as the solution. When juggling multiple customers in the showroom, ensure they are at different stages of the sales process. Draw on the customer's pain points and offer solutions to stand out from the competition. Seek first to understand the customer's wants and needs before emphasizing warranties, special rates, or features. "Seek first to understand and then to be understood." - Sean V. Bradley About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 15-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted "CSP" designation in the National Speakers Association. Sean is also a member of the elite "Million Dollar Speakers Group" in the NSA and a state association speaker and trainer. He has spoken at over 400 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 14-time Dealers' Choice Award Winner for being the "Best of the Best Internet Sales Trainer" and "Mobile Provider Partner" in the Automotive Sales Industry. Sean has personally trained over 100,000 Automotive Sales Professionals in 3,500 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book "Win the Game of Googleopoly", over 7,000 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million Americans! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 27,000+ automotive professionals. About LA Williams L.A. has been blind for 30+ years and has had to live in a world with NO SIGHT… only sound, tone and inflection. In addition to being a National Phone Sales Trainer for Dealer Synergy, L.A.is also a very successful Music Producer. He has produced tracks for Dr. Dre, Lil' Wayne, Katy Perry, Karina Bradley and SCORES more. Additionally, L.A. has worked in Movies as well. He was even the voice for Jigsaw in one of the SAW movies! You do NOT want to miss meeting and learning from this incredible human being. He is not just a trainer, he is an inspiration. The Toxic Culture in the Automotive Industry: A Comprehensive Analysis Introduction The automotive industry is known for its fast-paced and high-pressure environment, where salespeople are constantly striving to meet targets and close deals. However, there is a growing concern about the toxic culture that exists within many dealerships. Salespeople often face degrading treatment from management, and the turnover rate is notoriously high. In this thought leadership article, we will delve into the main themes discussed in a recent podcast episode of the Millionaire Car Salesman, where industry experts L.A. Williams and Sean V. Bradley answered questions from the audience. We will explore the reasons behind the toxic culture in the automotive industry, the impact it has on salespeople, and potential solutions to create a more positive and productive work environment. The Toxic Culture in the Automotive Industry One of the main concerns raised in the podcast episode was the prevalence of a toxic culture in the automotive industry. The anonymous question posed by a salesperson with ten years of experience highlighted the issue, asking why the industry is so toxic and why it is accepted that a salesperson has a two-year shelf life. The question also touched on the degrading way in which management often speaks to salespeople and the overall acceptance of the toxic culture within dealerships. L.A. Williams and Sean V. Bradley acknowledged the existence of a toxic culture in many dealerships and emphasized that it is not unique to the automotive industry. They pointed out that toxicity can be found in various industries, such as law, politics, and healthcare. However, they also acknowledged that the autom

Oct 31, 20231h 10m

S8 Ep 7EP 8:7 How a Top Performing Car Saleswoman Built Her Career to Become an Automotive Group Corporate Executive

In this week's episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP interviews Morgan Jeter, a corporate executive at the Germain Automotive Group. They kick off the conversation by discussing the lack of female representation and leadership positions within the Automotive Industry. Morgan and Sean discuss the challenges women face in the industry, such as long hours, poor reputation, and the need for more opportunities/support for women! Listen in and understand the importance of accountability and holding people to high standards. Morgan shares a powerful story about the impact of selling cars and the need to treat every customer and employee with care. The conversation highlights the need for change and the potential benefits of increasing female representation in the automotive industry. Join Sean and Morgan in this enlightening discussion as they explore these vital topics, aiming to inspire change and drive progress in the automotive industry! Key Takeaways The automotive industry lacks sufficient female representation, particularly in leadership positions Dealerships need to understand and address the specific challenges and needs of women in order to attract and retain female talent Sales managers play a crucial role in facilitating the flow of the day and helping their team members grow and succeed Training is a key challenge for salespeople in the automotive industry, and continuous learning and development are essential for success Accountability and holding employees to high standards are important for creating a culture of excellence in the dealership Every car deal has the potential to impact someone's life, and treating each customer and employee with care and respect is crucial "The biggest downfall and the biggest area of opportunity that we have within the dealerships on the floor is training for all situations." "Accountability is by far the thing that we're missing the most, and accountability and kind candor having being able to have those tough conversations, but also holding people accountable in a kind way." About Morgan Jeter Morgan Jeter, a seasoned professional in the Automotive Industry, first embarked on her journey to the showroom floor of a quaint small town. Over the past 14 years, she has navigated various facets of the industry, from sales to management and retail development, demonstrating her ability to adapt to the industry's ever-evolving landscape. Her innovative thinking and creative prowess earned her the prestigious "Best Idea" title twice in the 20-group competition. Having honed her skills at Permaplate alongside industry leaders, Morgan now steers the Germain Concierge ship at Germain Automotive Partnership. Her approach combines traditional methods with cutting-edge strategies, reflecting her commitment to driving the industry forward. However, Morgan's story goes beyond her professional achievements. She comes from a family of successful women in sales, and she is on a mission to inspire women within and beyond the dealership. Her aim is to showcase that with passion, determination, and a touch of creativity, there are no limits to what women can achieve in this industry. Beyond the Showroom: Outside of her automotive career, Morgan cherishes family adventures with her husband, James, and their beloved children, Maxwell and Marley. Whether they're cycling, camping, or embracing the great outdoors, they eagerly embrace each adventure. In addition to her automotive endeavors, Morgan has ventured into a new project, having launched a Photo Booth company. The inaugural event, "Kain and Friends," in Lexington, Kentucky, was a resounding success. Her weekends are dedicated to capturing moments, spreading joy, and sharing laughter wherever she goes. Notable Achievements: Morgan boasts the distinction of having won the "Best Idea" accolade twice, and she has successfully established and managed a thriving buy center, acquiring 80-100 cars monthly. She also had the privilege of sharing insights as a speaker on the All Things Used Cars Clubhouse. Her Secret to Success: Morgan's journey is rooted in authenticity, empathy, and kindness. These core values have been the driving force behind her growth in the industry, enabling her to forge deep connections with customers and colleagues alike. The Importance of Female Representation in the Automotive Industry Introduction In a recent interview with Morgan Jeter, a corporate executive in the automotive industry, we discussed the lack of female representation in the field and the challenges faced by women in leadership positions. Morgan, who has 14 years of experience in the industry, shared her insights and provided valuable suggestions for increasing female representation and creating a more inclusive environment. In this article, we will delve deeper into the main themes discussed in the interview, using verbatim quotes from the transcript to support our analysis. We will explore the challenges faced by

Oct 24, 20231h 4m

S8 Ep 6EP 8:6 Innovative and Unconventional Strategies for Prospecting, Referral, and Lead Generation

In this week's episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP sat down with Tracy Elkins, a seasoned sales professional at Timber Ford, to explore her unique background and experiences in the automotive industry. Tracy shares valuable insights into the world of car sales, emphasizing the significance of relationships, community involvement, and targeted marketing strategies. Sean and Tracy underscores the importance of actively engaging with your local community through the Chamber of Commerce and community events. Listen in to discover how these relationships can lead to a steady stream of referrals, and overall, boosting your sales game! What's another Tracy 'success secret'? Working the service drive and providing top-notch customer service. Discover how this approach can lead to repeat business and a constant flow of referrals. Listeners, whether you're a car sales veteran or just starting your journey in the automotive industry, Tracy Elkins' insights are sure to inspire and guide you towards achieving millionaire car salesman status. Tune in now and accelerate your automotive sales career! Key Takeaways Participating in Chamber of Commerce events and community activities can help build relationships and generate referrals Targeting specific tribes, such as educators and parents, can create trust and increase sales opportunities Providing unique and personalized gifts, such as first aid kits or flashlights, can leave a lasting impression on customers Becoming certified in car safety seat installation and inspection can position salespeople as safety experts and generate leads Working the service drive and providing exceptional customer service can lead to repeat business and referrals "The more people you talk to, the more opportunities you have to hit home runs." - Sean V. Bradley About Tracy Elkins Tracy Elkins, has been working in car sales for just one month but possesses an extensive background in sales, event management, promotion, and networking. Tracy previously held the position of Director of Sales and Events at a prominent conference center and also held a license as a Real Estate agent. Before these roles, she served as the Manager of the local Community Center, simultaneously holding the positions of President of the Chamber of Commerce, President of the Library, and Community Education Director for the local school district, showcasing exceptional multitasking abilities. Known for their ambition, outgoing nature, and genuine passion for building relationships and helping others, Tracy is highly goal-oriented and thrives on challenges. For the past nine years, Tracy has been a dedicated single parent to three remarkable children, aged 16, 14, and 11. They share their home with four large dogs and cherish quality time with their family. Additionally, Tracy, is an accomplished artist who enjoys creating acrylic paintings during their downtime. Tracy's overarching aspiration is to achieve extraordinary success in all their endeavors, including their venture into car sales. In the future, they aspire to become a public speaker, sharing their inspiring story of resilience and the transformative power of the law of attraction and a positive, grateful attitude that has not only changed their life but also served as inspiration for many others. The Power of Networking and Community Involvement in Automotive Sales Introduction In the competitive world of automotive sales, it takes more than just product knowledge and a persuasive pitch to succeed. To truly excel in this industry, sales professionals must go above and beyond to build relationships, establish trust, and create a strong network of potential customers. In this thought leadership article, we will explore the power of networking and community involvement in automotive sales, drawing insights from a conversation between Sean V. Bradley, CSP, and Tracy Elkins, a successful car salesperson at Timber Ford. Building a Strong Network Tracy Elkins, with her diverse background in community involvement and sales, understands the importance of building a strong network. She emphasizes the value of participating in local events and becoming an active member of the Chamber of Commerce. By attending community events and establishing connections with other business owners, Tracy has been able to promote her dealership and generate referrals. She explains, "Being active in all of those community events is really important. Just having a presence for even after five events where you're meeting other business owners... You build that relationship. It's all about creating a network." The Power of the Chamber of Commerce Tracy's experience as the president of the Chamber of Commerce highlights the potential benefits of leveraging this organization for automotive sales. The Chamber of Commerce is an entity that supports local businesses and tourism. By becoming a member and actively participating in chamber events, sales professi

Oct 10, 202350 min

S8 Ep 5EP 8:5 Chief Operations Officer of a Billion Dollar + Dealer Group Shares Secrets for Management & Growth

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Welcome to the Millionaire Car Salesman Podcast, where we bring you inspirational stories, tips, and insights from some of the most successful automotive professionals and entrepreneurs! In this episode, your host Sean V. Bradley, is joined by a true automotive leader, Nicholaos Gouvouniotis, the man behind the curtain of a billion-dollar dealer group. Nicholaos shares his incredible journey of turning around underperforming dealerships and achieving record-breaking sales numbers! He emphasizes the significance of fostering an exciting and motivating environment for the sales team and the importance of aligning everyone with the same goals and processes. During the conversation, Sean and Nicholaos delve into the profound changes they've witnessed in the automotive industry over the past 25 years and the critical role of team building! They highlight on the need for process integrity and underscore the value of comprehensive training in all dealership departments. Nick offers valuable advice to sales managers, encouraging them to maintain open communication with their superiors and explore rehashing declined deals and missed opportunities as a means to sell more cars. Throughout this episode, listen as they passionately emphasize the significance of setting clear objectives and cultivating a positive and productive work environment. Tune in to gain profound insights from a seasoned industry leader who has consistently driven success through his unwavering dedication to excellence! Key Takeaways Creating an exciting and motivating environment for the sales team is crucial for success Process integrity is essential for achieving consistent results Training should encompass all aspects of the sales process and include product knowledge, communication skills, time management, and marketing strategies Reverse engineering desired results and aligning everyone with the same goals is key to achieving success Owners and managers need to lead by example and be actively involved in the training and development of their teams "Perception is everything. Change the way people perceive things and you can change their actions and results." - Sean V. Bradley "Not all training is the 'right' training. Dealerships need to train on all aspects of the sales process and provide ongoing support and development." - Sean V. Bradley About Nicholaos Gouvouniotis Nicholaos Gouvouniotis, is a distinguished figure in the automotive industry, boasting an extensive career that has seen them excel in pivotal leadership roles. He has held high management roles within the dealership, such as the Chief Operations Officer at Antwerpen Automotive Group, they oversee operations across an impressive 12 franchise brands, including major names like Toyota, Hyundai, and Chevrolet. Additionally, his experience as the Regional Director of Operations at Camping World involved spearheading the development of new locations, staff recruitment, and training. Nicholas's multi-faceted expertise is exemplified by his time spent as the Multi-Store General Manager at Gateway Kia Auto Group, where they masterminded substantial sales growth and positioned the group as one of the nation's top dealerships, and as Vice President of Operations at Action Auto Group, Nicholas's visionary leadership revitalized the organization and contributed to its success. Throughout their career, their dedication to fostering excellence and driving results has been a consistent hallmark! The Evolution of the Automotive Industry: Insights from a Billion Dollar Dealer Group COO The automotive industry has undergone significant changes over the past quarter century. From the reputation of car dealerships to the advancements in technology and the increase in gross margins, the industry has evolved in many ways. To gain insights into these changes and understand how dealerships can succeed in the current landscape, I had the opportunity to interview Nicholaos Gouvouniotis, the Chief Operating Officer of a billion-dollar dealer group with extensive experience in operations and variable ops. ​ The Changing Reputation of Car Dealerships One of the most notable changes in the automotive industry is the improvement in the reputation of car dealerships. In the past, there was a negative stigma associated with car salespeople, but that perception has significantly improved over the years. Gouvouniotis shared his experience of witnessing this change, stating, "I'm offended now when people have a negative connotation or a negative stigma of the automotive industry because there are more priests and police that have drama chaos and you don't see Geraldo Rivera jumping out of the bushes doing an expose on car dealers nowadays." This shift in perception is a result of the industry's efforts to improve transparency and customer service. Dealerships have become more educated and aware of the importance of providing a positive buying experience. Gouvouniotis emphasized the need for transparency and buil

Oct 3, 202355 min

S8 Ep 4EP 8:4 The Secrets To Success From a Sales Manager of a Billion-Dollar Automotive Group

In this episode of the Millionaire Car Salesman Podcast, your host, Sean V. Bradley, sits down with a remarkable guest, Michael Watson. Michael, a successful sales manager hailing from the esteemed Koons Automotive Group, brings a wealth of experience and wisdom to the table. In this candid conversation, Sean and Michael delve into their personal journeys, unveiling tales of resilience, grit, and triumph in the world of automotive sales. Sean and Michael kick off the episode by reflecting on their respective journeys and the challenges they've overcome. They emphasize that adversity can be a stepping stone to success if you have the right mindset and work ethic. The conversation takes an inspiring turn as they discuss the importance of giving individuals with diverse backgrounds a second chance. Both Sean and Michael advocate for creating opportunities for those who may not have had a traditional path to success. Their heartfelt discussion touches on the transformative power of mentorship and guidance in the industry. Join Sean V. Bradley and Michael Watson on this enlightening journey through the world of automotive sales, filled with stories of resilience, the power of mentorship, and the secrets to success. For more insights and to access exclusive content, visit BradleyOnDemand.com. Key Takeaways Mindset Matters: Success begins with the right mindset, determination, and a strong work ethic. Build Relationships: Trust and rapport with customers are the cornerstones of success in automotive sales. Ownership Mentality: Treating your sales role as if you own the business can lead to exceptional results. Second Chances: Providing opportunities and mentorship to individuals with diverse backgrounds can be transformative. Resources for Success: Bradley Demand offers a wealth of resources and a supportive community to help you excel in the automotive industry. "We teach you in here how to maximize video for Showroom Sales, Internet Sales, BDC, and Fixed Operations. So the reason why I'm showing you all this is because if you're selling 30 cars a month, right, and you're averaging a minimum of 20 cars, can you imagine if you learned from Ali Reda, Frank Crinite, Cody Carter, Tianna Mick, and Crissy Burton?" - Sean V. Bradley About Michael Watson Mitch Watson, often referred to as Mitch, hails from Elizabeth, NJ, although he was born in a rather unconventional setting, in the midst of his mother's concealed pregnancy. Growing up in a tumultuous environment in the Elizabeth projects, marked by gangs and drugs, Mitch managed to maintain good academic standing. Tragically, he lost both of his parents before the age of 11. The survival skills honed on the streets ultimately translated into a thriving career in car sales, effectively redirecting the course of his life. With a strong conviction, Mitch believes that whatever the future holds for him, it will undoubtedly be influenced by his experiences as a successful car salesman. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!

Sep 26, 20231h 7m

S8 Ep 3EP 8:3 How To Properly Perform A Digital Marketing ROI Assessment & Vendor Partner Analysis

In this episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley delves into the intricacies of Digital Marketing and Vendor Partnerships within the Automotive Industry. Sean emphasizes the importance of understanding the breakdown of website expenses, including components like SEO and SEM, to make informed decisions. He advocates for a shift in focus from VDPs and SRPs to actionable opportunities and leads. Tune in to gain insights on the necessity of regularly auditing vendors to ensure they deliver value for your investment. Sean explores common vendor-related issues, such as data feed problems and content quality, and offers practical solutions. Additionally, he introduces a scorecard and referral program to empower dealers to assess their vendors and enhance their lead-generation strategies. Don't miss this episode for expert advice on optimizing your dealership's digital marketing efforts and vendor relationships. Key Takeaways: Dealers should break down their website expenses and understand the impact of each component, such as SEO and SEM. The focus should be on generating actionable opportunities and leads rather than VDPs and SRPs. Dealers should assess their vendor partners regularly and ensure they are providing value for the money spent. If a dealer is receiving a high percentage of bad leads, it may indicate issues with tracking, internal processes, or the vendor. The success of third-party providers depends on having a CRM set up with the right processes, action plans, templates, and accountability. "If you get 500 leads a month and 100 or 200 leads are bad, something's either wrong with your tracking or internal. You're burning through ups, or you have the wrong vendor." - Sean V. Bradley About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 14-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted "CSP" designation in the National Speakers Association. Sean is also a member of the elite "Million Dollar Speakers Group" in the NSA and a state association speaker and trainer. He has spoken at over 400 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 14-time Dealers' Choice Award Winner for being the "Best of the Best Internet Sales Trainer" and "Mobile Provider Partner" in the Automotive Sales Industry. Sean has personally trained over 100,000 Automotive Sales Professionals in 3,500 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book "Win the Game of Googleopoly", over 7,000 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million Americans! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 25,900+ automotive professionals. How to Maximize ROI in Automotive Digital Marketing: Insights from Industry Experts As the automotive industry continues to evolve, dealerships are faced with the challenge of effectively allocating their marketing budgets to generate the highest return on investment (ROI). In an era where digital marketing plays a crucial role in driving sales, it is essential for dealerships to conduct a thorough assessment of their digital marketing strategies and vendor partnerships. In this thought leadership article, we will delve into the insights shared by industry experts during a recent Dealer Synergy Academy class, where they discussed the importance of conducting a digital marketing ROI assessment and vendor partner analysis. We will explore the key themes that emerged from the discussion and analyze their implications for dealerships. Introduction: The Disparity in Dealership Spending and Results In the fast-paced and competitive world of automotive sales, success is not easily achieved. However, there are individuals who have managed to rise above the rest and achieve remarkable results. One such individual is Ray McLaughlin II, a top performer at Koons Ford of Baltimore, a multi-billion dollar dealer group. In this thought leadership article, we will delve into the insights and strategies shared by Ray during a podcast interview with Sean V. Bradley, the president of Dealer Synergy and creator of the Millionaire Car Salesman podcast. By examining Ray's experiences and perspectives, we can gain valuable knowledge on how to excel in the automotive sales industry. The Importance of Breaking Down Website Costs One of the key issues identified during the discussion was the lack of tran

Sep 19, 20231h 6m

S8 Ep 2EP 8:2 Turning 25K into 50K: A Car Salesman's Coaching to Doubling His Sales and Income

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This week's episode, on the Millionaire Car Salesman Podcast, is an action-packed one! Host Sean V. Bradley coaches Ray McLaughlin II; top performer at Koons Ford of Baltimore a multi-billion dollar dealer group. Sean discusses vital action plans on how Ray can double his monthly car units and income! Ray highlights the importance of having a strong leader who leads by example and the benefits of working for a company that values customer satisfaction. Ray also discusses the significance of money in the automotive industry and the need to focus on making more money without feeling guilty about it. Sean discusses the power of social media and building a personal brand to attract more customers, and additionally explores the idea of hiring referral agents and creating a network of people who can bring in more business! If you're looking to literally double your sales, you won't want to miss this episode! Key Takeaways: Working for a company that values customer satisfaction and provides a positive work environment is crucial for success in the automotive industry Money is an important tool that should be used to create experiences and opportunities Having a strong leader who leads by example and is dedicated to the success of the team is essential for a thriving dealership Consistency and organization are key factors in achieving success in car sales Leveraging social media platforms like Instagram and Facebook can help build a strong personal brand and attract more customers Hiring referral agents and creating a network of people who can bring in more business can be a valuable strategy for increasing sales Investing in real estate can provide passive income and help build wealth "If you're not willing to bet on yourself every single day, if you're not willing to wake up and have that confidence every single day, if you aren't willing to grind, just do something else, bro." - Ray McLaughlin II "Invest in yourself, invest in your business, and invest in your money. That's how you become wealthy." - Sean Bradley About Ray McLaughlin II Ray McLaughlin II is a top performer at Koons Ford of Baltimore, a multi-billion dollar dealer group on the East Coast. With 15 years of experience in the automotive industry, Ray has consistently sold over 30 cars a month and has earned over $200,000 in a year. He is known for his customer-oriented approach and his dedication to providing the best service to his clients. The Secrets to Success in Automotive Sales: Insights from a Top Performer Introduction In the fast-paced and competitive world of automotive sales, success is not easily achieved. However, there are individuals who have managed to rise above the rest and achieve remarkable results. One such individual is Ray McLaughlin II, a top performer at Koons Ford of Baltimore, a multi-billion dollar dealer group. In this thought leadership article, we will delve into the insights and strategies shared by Ray during a podcast interview with Sean V. Bradley, the president of Dealer Synergy and creator of the Millionaire Car Salesman podcast. By examining Ray's experiences and perspectives, we can gain valuable knowledge on how to excel in the automotive sales industry. Theme 1: The Importance of Leadership and Company Culture One of the key factors that sets Koons Ford of Baltimore apart from other dealerships is its exceptional leadership and company culture. Ray highlights the impact of having a general manager like Dennis Colossus, who leads by example and fosters a positive work environment. Dennis's hands-on approach, dedication to customer service, and strong work ethic have earned him the respect and admiration of the entire team. Ray emphasizes that having a leader who is present on the front lines and genuinely cares about the success of the salespeople creates a sense of unity and inspires everyone to perform at their best. According to Ray, "I tell people all the time, if you got time to complain, bitch, and moan, you aren't busy enough selling cars, man." This mindset of focusing on the work and delivering exceptional customer service is ingrained in the dealership's culture, thanks to the leadership of Dennis and the entire management team. Ray also emphasizes the importance of company culture in driving success. He notes that Koons Ford of Baltimore has a high-volume dealership with a team of experienced salespeople who have been with the company for many years. This level of expertise and longevity is a testament to the positive work environment and the opportunities for growth and success that the dealership provides. Ray's experience at other dealerships has allowed him to appreciate the unique qualities of Koons Ford and recognize the impact of a supportive and empowering company culture. Theme 2: The Significance of Consistency and Organization Consistency and organization are two key factors that have contributed to Ray's success in automotive sales. He emphasizes the importance of being consistent in al

Sep 12, 20231h 13m

S8 Ep 1EP 8:1 From Doubt to Automotive Dominance: The Road Map To Beginning Your Journey In Car Sales

Kicking off Season 8 of the Millionaire Car Salesman podcast, we are joined by Host Sean V. Bradley, and special guests Malik Bronner and Kelby Peace-Bullock, who takes us through his journey of entering the automotive industry and how he conquered his initial fears and doubts. Sean V. Bradley highlights the pivotal role that mindset plays in one's success. He explains how shifting your perspective on commission-based pay and competition will allow you to not just survive but thrive in the industry. One of the core lessons Kelby shares is the importance of product knowledge, understanding the competition, and building trust with customers. He attributes much of his success to the invaluable training and guidance he received from his brother, Malik Bonner, as well as the unwavering support of the Preston Automotive Group. Key Takeaways: Overcoming fear and skepticism is crucial to finding success in the automotive industry. Commission-based pay can be a powerful motivator and provide unlimited earning potential. Competing against oneself and constantly striving for improvement is more effective than comparing oneself to others. Mastering product knowledge, understanding the competition, and building trust with customers are essential for success. Developing a personal referral business and becoming an influencer in the local community can lead to long-term success. About Kelby Peace-Bullock Kelby Peace-Bullock is a newcomer to the automotive industry, having previously worked in customer service roles. He was initially skeptical about working on commission and the competitiveness of the industry, but after joining the automotive industry, he quickly realized the potential for financial success and the importance of building relationships with customers. His story serves as a source of inspiration for those considering a similar leap into the automotive realm, showcasing the rewarding possibilities that await those willing to embrace change and growth. About Malik Bronner Starting at Dealer Synergy over three years ago as a call analyst, Malik "Yung Jedi" Bronner has worked his way up the ranks to the position of Performance Coach at Dealer Synergy and a Tier 1 National Trainer. Not only is he one of the top performance coaches and phone process trainers on the Dealer Synergy team, but he also hosts "The Yung Jedi Counsel," a weekly free training session for the automotive community. The Journey to Success in the Automotive Industry Introduction In the latest episode of the Millionaire Car Salesman Podcast, Kelby Peace Bullock takes center stage to share his remarkable journey into the automotive industry. A relative newcomer to the world of car sales, Kelby has swiftly risen through the ranks, proving that with the right mindset and determination, anyone can thrive in this competitive field. In this episode, Kelby provides invaluable insights into his transformation, emphasizing the importance of mindset, commission-based pay, self-improvement, product knowledge, and building trust with customers. A Newcomer's Journey Kelby Peace Bullock's entry into the automotive industry was marked by skepticism. Having previously worked in customer service roles, he was apprehensive about transitioning into a commission-based profession known for its cutthroat competition. However, Kelby's story is a testament to the power of embracing change and overcoming fears. He quickly discovered that the automotive industry offered not only the potential for financial success but also the chance to build lasting relationships with customers. The Power of Mindset One of the key takeaways from Kelby's journey is the transformative power of mindset. As Sean V. Bradley wisely puts it in the podcast, "Your mind is such a powerful thing. If you look at this like, 'I'm not guaranteed an opportunity,' that's your reality." Kelby's shift in perspective allowed him to see the immense opportunities and potential rewards in the automotive industry. Commission-Based Pay: A Motivator Kelby also discusses the motivational force of commission-based pay. In the world of car sales, your earnings are directly proportional to your effort and sales performance. Sean V. Bradley aptly highlights this, saying, "You might be broke one week, but the following week, you're having lobster and filet mignon." For Kelby, this incentive structure has been a driving force behind his success. Competing Against Yourself Instead of constantly comparing himself to others, Kelby focuses on competing against himself. This self-improvement mindset, advocated by Malik Bonner, his brother, has enabled Kelby to set personal goals and constantly strive for improvement. This internal competition has propelled him to greater heights in the industry. The Essentials for Success Kelby's journey underscores several essential elements for success in the automotive industry: Product Knowledge: Kelby stresses the importance of being a master of product knowledge, akin to being "like

Sep 5, 202356 min

S7 Ep 32EP 7:32 How To Generate A Massive Amount of Free Leads To Sell Cars From Social Media Groups

Welcome to the latest episode of the Millionaire Car Salesman podcast! Your host Sean V. Bradley is back with revolutionary sales tactics, featuring Cody Carter, the #1 Car Salesman in the World! Cody shares his winning strategies for excelling in the automotive industry. Cody discusses overcoming inventory challenges through adaptability. He emphasizes the power of using Facebook Groups for organic lead generation and building his online presence. Cody reveals his effective personal website tactic to gather leads once funneling from Online Groups to his personal website! His innovative leasing approach and insights into wealth-building from car sales income are inspiring takeaways. Tune in to gain insights from Cody Carter's remarkable journey. From surmounting obstacles to ingenious strategies, this episode offers a compact guide to achieving automotive success! Key Takeaways: Inventory shortages have been a major challenge in the automotive industry, but leveraging Facebook groups can help generate leads and overcome this obstacle. Cody's personal website requires visitors to submit their contact information before accessing any information, allowing him to capture his own organic leads and provide a personalized experience. Cody's unique approach to leasing has allowed him to offer competitive deals and attract customers. Investing in real estate, businesses, and flipping cars are some of the ways Cody has used his income from car sales to build wealth. How to Sell Cars Like Cody Carter: A Comprehensive Guide to Success in Automotive Sales Introduction In the fast-paced world of automotive sales, it takes a special kind of salesperson to stand out from the crowd and achieve extraordinary success. One such individual is Cody Carter, the number one car salesman in the world. Cody has made over $1.1 million in a single year selling cars on the showroom floor in California, and he consistently averages over 100 car sales per month. His secret? A unique approach to selling cars that combines innovative strategies, leveraging technology, and a deep understanding of customer needs. In this comprehensive guide, we will delve into the key themes that have contributed to Cody's remarkable success. We will explore his use of Facebook groups and forums, his website and online presence, his expertise in leasing, and his ability to create a buzz around his brand. By examining these themes in detail and analyzing their implications, we can gain valuable insights into how to replicate Cody's success and thrive in the competitive world of automotive sales. Facebook Groups and Forums: Tapping into a Goldmine of Opportunities One of the cornerstones of Cody's success is his strategic use of Facebook groups and forums. Cody actively participates in various Toyota groups, Tacoma groups, Tundra groups, and even leasing groups. By joining these groups and engaging with potential customers, Cody has been able to generate a steady stream of leads and sales opportunities. He shares his expertise, answers questions, and provides valuable information to group members, positioning himself as a trusted resource in the automotive industry. Cody's approach is simple yet effective. Whenever he comments on a post or engages in a discussion, he includes a link to his website. This drives traffic to his website, where potential customers can explore his inventory and submit their contact information. By leveraging the power of Facebook groups, Cody has been able to reach a wide audience and establish himself as a go-to person for all things automotive. As he states, "To be able to give them a response right away, you gain a lot of trust, and I'm already seeing people tagging me on a regular basis. Just talk to Cody. He'll help you out." The Power of a Personal Website: Cody's Secret Weapon While Facebook groups have been instrumental in generating leads, Cody's personal website has taken his success to the next level. Cody created his own website, CodyTustinToyota.com, which showcases his inventory and allows customers to browse and submit their information. What sets Cody's website apart is the requirement for visitors to submit their contact information before gaining access to pricing and other details. This approach ensures that Cody can follow up with potential customers and establish a personal connection. Cody's website is a testament to his commitment to providing exceptional customer service. It is user-friendly, visually appealing, and packed with valuable information. Visitors can watch videos, explore different models, and even complete the entire purchase process online. Cody's website is not just a tool for generating leads; it is a comprehensive platform that streamlines the car-buying experience for customers. As Cody explains, "It's made it easier for me because I save myself 8 hours minimum by not having to load the site manually as we were doing in the past." Mastering the Art of Leasing: Unlocking Hidden Opportunities

Aug 15, 202359 min

S7 Ep 31EP 7:31 Dealers Are Shocked by How Much Money They're Wasting & Being Taken Advantage Of By Their Marketing Partners

In the newest installment of the Millionaire Car Salesman podcast, your host Sean V. Bradley, CSP, sits down with Greg Gifford, Chief Operating Officer of SearchLab Digital, and Shaun Raines, Founder of Dealer SuperHero. These two seasoned experts hold a wealth of knowledge in the automotive industry, particularly in the realm of Digital Marketing! They discuss the ever-changing landscape of digital marketing, specifically with Google AdWords and pay-per-click (PPC) marketing. Listen in as the Automotive Experts emphasize the importance of having a proper online marketing strategy and the need to avoid overspending on PPC without considering organic search engine optimization (SEO). Greg and Shaun also highlight the value of analyzing marketing spend and lead generation to ensure cost-effectiveness. The conversation then rockets into the discussion of the upcoming Ignition Automotive Conference, which aims to provide valuable education and insights to dealerships in a valuable, yet compact and affordable format! Key Takeaways: Dealers should diversify their marketing spend and consider both PPC and SEO strategies based on their unique dealership and market. The value of marketing spend should be regularly analyzed to ensure cost-effectiveness and lead generation. Third-party providers, such as online classifieds, can provide immediate gratification in lead generation, but a holistic marketing strategy should include organic SEO and other channels. The Ignition Conference offers a one-day, affordable event focused on dealership education and value, featuring top industry experts and advanced marketing tips. The Future of Automotive Marketing: Insights from Industry Experts Welcome to the Millionaire Car Salesman podcast, the number one resource for automotive sales professionals, managers, and owners. In this episode, we have two subject matter experts in the automotive industry, Greg Gifford and Sean Reigns, who will be sharing their insights on the changing landscape of digital marketing in the automotive industry. The Changing Landscape of Google AdWords and Pay-Per-Click Marketing Sean Reigns, an expert in digital marketing, begins by discussing the changes in the landscape of Google AdWords and pay per click (PPC) marketing. He highlights the impact of inventory shortages and the need for dealers to adapt their strategies accordingly. With many dealers reducing their budgets due to the lack of new cars, Sean emphasizes the importance of running intelligent campaigns that focus on used vehicle acquisition, trade-ins, and fixed options such as service and parts. He advises dealers to diversify their paid search campaigns and consider the value they are getting from their vendors. Greg Gifford, an expert in search engine optimization (SEO), adds that the proper strategy for dealers should be based on their unique situation. There is no one-size-fits-all approach, as each dealership and market is different. Some dealerships may have co-op money to spend, while others may not. Greg emphasizes the need to find a vendor that can customize their approach based on the dealership's goals and budget. He also highlights the importance of considering the entire customer journey, from pre-funnel visibility to bottom-of-the-funnel conversions. The Cost of Digital Marketing and Lead Generation Sean Bradley, the host of the podcast, raises a critical issue in the automotive industry – the cost of digital marketing and lead generation. He shares his experience conducting marketing audits for dealers and reveals that the average cost per lead is shockingly high, ranging from $190 to $300 per lead. He emphasizes the need for dealers to analyze their digital spend and identify the value they are getting from each channel. Sean suggests that dealers should consider a holistic strategy that combines third-party providers with organic and paid search efforts. Greg agrees with Sean's assessment and adds that many dealers are not doing the math to determine if their digital spend is actually working for them. He shares an example of a dealership that was paying a vendor to post the same blog post on 600 different dealership websites, highlighting the importance of finding a vendor that provides customized and effective services. Greg emphasizes the need for dealers to take off their dealership blinders and consider the experience of potential customers who are in the early stages of the buying process. The Importance of a Holistic Marketing Approach The conversation shifts to the Ignition Conference, an event organized by Greg and Sean to provide dealers with valuable education and insights. Greg explains that the conference is designed to address the shortcomings of traditional automotive conferences, which often lack value and are filled with thinly veiled sales pitches. The Ignition Conference focuses on dealership education and features hand-selected speakers who are experts in their respective fields. Sean shares that his s

Aug 8, 202347 min

S7 Ep 30EP 7:30 More Secrets From New York Times Best Selling Author & The #1 Customer Service Expert in The World, Shep Hyken!

Join host Sean V. Bradley, CSP, on this captivating episode of the Millionaire Car Salesman Podcast, where he delves into the vital role of elite customer service in boosting automotive sales professionals' success. Are you constantly seeking your manager's approval for every decision? Do you find it challenging to effectively communicate with both customers and managers? Are you struggling to secure client referrals? This week, we are joined, again, by none other than Shep Hyken, a globally renowned Keynote Speaker in Customer Service & Customer Experience. Shep's expertise is sought after by manufacturers to empower general managers and sales professionals, guiding them to understand where the line is drawn so that they no longer feel the need to run to their managers at the first hint of resistance. Tune in as Sean and Shep engage in a powerful discussion on the significance of exceptional customer service, unlocking the secrets to overcoming challenges and fostering lasting relationships with customers. Learn how to navigate difficult situations and become a top-tier automotive sales professional, propelling your career to new heights. If you're ready to revolutionize your approach to customer service and sales, this episode is a must-listen for you! Get ready to transform your performance and achieve millionaire-level success in the automotive industry. About Shep Hyken Award-winning Keynote Speaker and World-Renowned Keynote Speaker in Customer Service & Customer Experience Shep Hyken has worked with the world's best brands to help them build a culture centered around the customer. His presentations consistently get rave reviews for being engaging and informative. The National Speakers Association inducted Shep into its Hall of Fame for lifetime achievement in the professional speaking industry. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Aug 1, 202353 min

S7 Ep 29EP 7:29 Six-Month Check-In With A Car Salesman Who Sold 13 Cars in His First Two Weeks

Welcome to this week's episode of the Millionaire Car Salesman podcast! Host L.A. Williams delves into the critical topics of burnout and culture within the automotive industry. If you've been struggling to retain sales associates at your dealership or as a manager, are you paying attention to their mindset and ensuring there's a positive environment for success? It's time to examine whether your dealership's hours and shifts align with modern-day culture or if they're still stuck in outdated practices from the 70s. In this episode, LA Williams invites John Oyekunle back to the show. John shares his personal journey in the automotive industry, specifically his first six months. He began his career by training with Bradley on Demand, which prepared him for his first sales job. However, John realized that the culture at his initial dealership wasn't a good fit for him in the long run. Recognizing that the dealership wouldn't provide him with the growth opportunities he desired, John decided to make a significant change. Moving on to his second dealership, John experienced a complete 180-degree shift in support from the management team. This positive shift greatly impacted his performance and overall satisfaction with his job. Unfortunately, despite the improved environment, the dealership couldn't fully support John's book of business due to inventory limitations. In response, John decided to take the summer off and focus on his teaching career, a move made possible by the financial freedom he had attained. This break allowed him the time and space to reevaluate his options and search for the next car salesman opportunity that aligns with his goals and aspirations. Join LA Williams as he and John Oyekunle discuss the challenges and triumphs of navigating the automotive industry's culture and finding the right dealership fit. Whether you're a seasoned car salesperson or someone considering a career in this field, this episode offers valuable insights into building a successful and fulfilling path in the automotive world while avoiding burnout and thriving in a supportive culture. Stay tuned for an inspiring and informative discussion! About John Oyekunle John Oyekunle was born in Nigeria and now lives in Miami, Florida. He's brand new to the automotive industry and is already making his mark. John discovered the Millionaire Car Salesmen Podcast before getting his first car salesman job. He took the initiative and bought Bradley on Demand to learn everything he could about the industry. John walked into Infiniti and got hired on the spot!! On his first day on the showroom floor, he sold 2 cars! John is a success story in the making! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jul 25, 202343 min

S7 Ep 28EP 7:28 Accelerated Success: A Car Saleswoman's 4-Month Journey to Selling 50 Cars in a Month

In this episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams are joined by Top Car Saleswoman, Jasmine Lima and General Manager of Easy Auto, Arthur Geller. The hosts celebrate Jasmine's outstanding performance as a salesperson, having sold and delivered 50 units in just four months of selling cars! Jasmine's success at an independent dealership is highly remarkable! Listen in as they highlight the rarity of this achievement in an industry where the average salesperson only sells nine cars per month, and challenge the traditional notion of the American Dream, emphasizing the changing landscape of success and the potential pitfalls of excessive student debt. Sean and LA emphasize the importance of recognizing and celebrating strong females and minorities in the automotive industry. Jasmine shares her journey, explaining how she unexpectedly fell in love with the automotive industry and found motivation within her workplace to strive to becoming the #1 Car Saleswoman at their dealership. The conversation details Jasmine's background and her experience at Build-A-Bear, where she discovered her sales skills and excelled beyond expectations. They discuss the training program at Build-A-Bear and express surprise at the company's ability to develop successful salespeople. Arthur Geller, esteemed General Manager, joins the conversation to share how he discovered Jasmine's exceptional potential during an interview and subsequently coached her to achieve her remarkable success. His guidance, combined with Jasmine's determination and natural talent, proves to be a winning formula. Tune in to this captivating episode filled with valuable insights, empowering stories, and a fresh perspective on what it takes to thrive in the world of car sales. About Jasmine Lima Hailing from an educational background, Jasmine's journey took an unexpected turn when she discovered her passion for sales. Her prior experience at Build-A-Bear, where she outperformed expectations and honed her sales skills, served as a catalyst for her rapid ascent in the automotive world. With an unmatched ability to connect with customers and an unwavering commitment to delivering outstanding service, Jasmine consistently exceeds expectations and leaves a lasting impression on both colleagues and clients. Jasmine Lima is a powerhouse in the automotive industry, renowned for her exceptional sales prowess and unwavering dedication! About Arthur Geller Arthur Geller is a highly respected figure in the automotive industry, renowned for his extensive expertise and outstanding leadership. With over 11 years of experience, Arthur has cemented his position as a General Manager and one of the owners of Easy Auto, a prominent dealership in Pennsylvania. Known for his strategic vision and unwavering commitment to excellence, Arthur has played a pivotal role in the success and growth of the dealership. With a genuine passion for the automotive industry and a commitment to driving positive change, Arthur's contributions have made a significant impact on the industry as a whole. Arthur Geller's reputation as a visionary leader, mentor, and influential figure in the automotive industry precedes him. His unwavering dedication to fostering meaningful relationships, empowering his team, and driving exceptional results has solidified his position as a respected industry professional. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jul 18, 20231h 2m

S7 Ep 27EP 7:27 BDC Director Shares Secrets, Hacks, & Best Practices To Maximizing Vinsolutions & Any CRM

In this captivating episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP, dives deep into a common internal struggle faced by dealerships—the ongoing rivalry between the BDC department and sales consultants. If your sales team is grappling with the BDC's scheduling strategy and conflicts within the team, this episode is a must-listen! Discover proven strategies to bridge the gap between these two departments, foster collaboration, and ultimately boost sales while nurturing a positive work environment. Join special guest Bryan Foley, who has masterfully bridged the divide between the BDC and sales team, resulting in an astounding monthly sales record of over 200 cars! Foley unveils the secret sauce to his team's success—a relentless dedication to utilizing and cherishing the CRM, regardless of one's position within the dealership. While CRM companies provide standard processes, the truth is that the dealership holds the power to customize and fine-tune these details. By proactively creating tailored solutions, such as setting up comprehensive communication notifications, visibility, and transparency, managers, and teams can build the best CRM system for their dealership. Discover how a manager's passion for the CRM serves as the catalyst for change and empowers the entire team to embrace a transformative journey towards selling more cars. Don't miss this enlightening episode packed with practical insights and actionable steps to revolutionize your dealership's approach, streamline operations, and achieve unprecedented success! About Bryan Foley Bryan Foley was born and raised in Philadelphia, Bryan has been in the automotive industry for over seven years and all of those at Pacifico Auto Group. He started as a sales consultant for three months averaging 12 a month, before he unlocked the next open BDC Rep role at the dealership. Bryan grew and developed in the BDC until he grew to the Internet Director of three Pacifico stores where he still uses his sales consultant experience to better train his current BDC team. Bryan leads his team by example to better facilitate a harmonious work environment. About Pacifico Auto Group Pacifico Auto Group has been selling and servicing automobiles in Philadelphia and the surrounding areas since 1920. We started with a little shop at 11th and Catherine in South Philadelphia. In 1970, our current President Mr. Kerry T. Pacifico Sr., and his brother Joseph R. Pacifico Jr. were among the founding fathers of the Philadelphia Airport Auto Mall, one of the first in the nation. Since that time a member of the Pacifico family has always been at our dealership on a daily basis. The Pacifico family provides customers with state-of-the-art showrooms and service facilities that allow for a first-class experience while visiting our dealerships. Our employees are equipped with all of the tools necessary to provide guests with a first-class experience as well. With over 50 service bays and 35 technicians available for your service needs, Pacifico will get you and your vehicle in and out in a timely manner. We are recognized as a one-stop shop for all things automotive, including a state-of-the-art Body Shop, complete sales and service at our commercial truck center, a detail department, and a public carwash. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jul 11, 202357 min

EP 7:26 Transforming Into An Internet Dealership: Selling 75 Units to 320 Units Online

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Welcome to another captivating episode of the Millionaire Car Salesman Podcast, hosted by the dynamic duo, Sean V. Bradley, CSP, and L.A. Williams. Get ready for an exhilarating discussion as they reunite for this week's installment! In today's episode, we have a special guest joining us: Jenna Blankenbiller, the General Sales Training Director at Bob Ruth Ford. Prepare to be amazed as we delve into Jenna's extraordinary journey, from her background in Hotel Restaurant Management to now, her current role in managing Bob Ruth Ford. Bob Ruth Ford is a single-point Ford dealer located in Dillsburg, PA with a population of only 2,500. Before, selling only a mere 75 units per month from the Internet Department, now they have soared to over 320 units per month, solely from the Internet Department, under the guidance of Dealer Synergy! 75% of their sales come purply from online internet operations, and with the post-pandemic world forcing consumers to use online avenues for their car buying that percentage is only growing! Imagine the power of selling cars to your customers without them ever needing to set foot inside the dealership. Discover the cultural shifts and transformative habits that had to be embraced to turn Bob Ruth Ford into an exceptional "Internet Dealership." Tune in to uncover crucial missed opportunities that your dealership might still be overlooking by improperly outsourcing your BDC. Listen closely as Jenna roleplays the meticulously crafted Internet Process that propelled Bob Ruth Ford to its acclaimed fame as the top Ford dealership in the country. Gain insights into the innovative strategies employed to provide a seamless 100% online car buying experience. Have you ever heard of curbside pick-up for purchasing a car? Prepare to be inspired as you learn how to implement these game-changing tactics at your own dealership! Join us for this enlightening episode packed with insider knowledge and practical tips that will elevate your dealership's success to new heights. The future of automotive sales is here, and it's time to seize the opportunities that lie within the digital landscape. Don't miss out! About Jenna Blankenbiller Jenna Blankenbiller hails from the picturesque Berks County, just outside Reading, Pennsylvania. With a passion for hospitality, she pursued her dreams and graduated from Central Penn College with a degree in Hotel Restaurant Management. Early in her career, Jenna made waves as she successfully managed multiple restaurants, showcasing her natural leadership and organizational skills. Driven by a desire for new challenges, Jenna made a bold career transition and ventured into the world of automotive sales. She found her calling at a reputable Nissan dealership, where she quickly established herself as a formidable salesperson. Determined to broaden her horizons, Jenna embarked on a transformative journey that led her to spend the next six years at a dynamic 'Buy Here Pay Here Dealership.' This experience served as a catalyst, strengthening her skillset and deepening her understanding of the automotive market. Eager to explore new avenues within the industry, Jenna joined the prestigious team at Bob Ruth Ford as a dedicated BDC Representative. Recognized by her exceptional talents, she swiftly ascended the ranks to become the store's esteemed Internet Director. Through her relentless dedication and unrivaled work ethic, Jenna has now assumed the role of the dealership's esteemed General Sales Training Director! About Bob Ruth Ford What sets Bob Ruth Ford apart is their affiliation with Dealer Synergy. As one of their long-standing clients and an astounding success story, Bob Ruth Ford has experienced tremendous growth. Situated in Dillsburg, PA, a town with a modest population of only 2,500, their single-point Ford dealership has witnessed an extraordinary transformation. Previously selling only a mere 75 units per month from the Internet Department, now they have soared to over 320 units per month, solely from the Internet Department, under the guidance of Dealer Synergy! Bob Ruth Ford is committed to an ambitious mission: "To revolutionize the perception of the car dealership experience, one customer at a time." They take great pride in having experienced sales staff, whose primary objective is to ensure the complete satisfaction of each and every customer we serve. At Bob Ruth Ford, we go the extra mile by offering Guaranteed Credit Approval through the esteemed Credit Acceptance Corporation. Rest assured, your financing needs will be met with ease. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom a

Jul 4, 202359 min

S7 Ep 25EP 7:25 Unleashing the Power of TikTok: Sales Strategies for the Modern Car Sales Professional

Welcome to another exciting episode of the Millionaire Car Salesman Podcast. In this week's installment, your hosts, Sean V. Bradley, CSP, Tianna Mick "T Got Your Keys", and Brandon "Cargozzo" Cogozzo, are back to explore the intricacies of the TikTok Sales Playbook. Ever wondered how to make your videos go viral? Are you eager to maximize the algorithm's potential to boost your content? Want to expand your circle of influence through collaborations? We've got you covered! Discover the key strategies and techniques required to build your TikTok presence. Remember, TikTok is a skill that requires cultivation to grow your channel. Initially, focus on reaching important milestones like increasing your followers and accumulating watch hours. Don't be discouraged by the numbers! With over 1.677 billion users, finding your first 1,000 followers is well within reach by simply implementing these strategies. Join us for an enlightening conclusion to the TikTok Sales Playbook breakdown. Gain valuable insights and embark on your own TikTok journey. It's time to unlock the incredible potential that awaits you on this popular platform. About Brandon Cogozzo Brandon Cogozzo loves social media. In fact, he is fascinated by it. As such, he is the Social Media Manager at Mercedes Benz of Fort Mitchell, in Fort Mitchell, Kentucky. From content creation to navigating the back end of social media, he manages the social media for 27 stores. Also known as Brandon "Cargozzo" on Instagram, Brandon always had a passion for cars. However, he was led to this career by accident. Following his passion for both cars and social media, he had a post get over 3 million impressions. Eventually, it was reposted by Mercedes Benz. Since then, he followed his calling and has become a social media maven. About Mercedes Benz of Fort Mitchell Mercedes Benz of Fort Mitchell is a proud member of the Jeff Wyler Automotive Family. Jeff Wyler opened his first dealership in greater Cincinnati in 1973, and has committed himself to be the premier dealer in Cincinnati - and the Midwest. Since then, the Jeff Wyler Automotive Family has grown to over 20 dealerships, including Mercedes-Benz of Fort Mitchell at 2100 Dixie Highway Exit 188. Like the rest of the Jeff Wyler Automotive Family, our dealership has succeeded by doing things differently than most dealerships. When you visit us, we want you to have a true luxury experience that's fun, easy, and without any stress. When customers choose Mercedes-Benz of Fort Mitchell for a new or pre-owned car, they receive much more than a stunning vehicle. They are entering into a relationship with Greater Cincinnati's premier luxury dealership. And that relationship means a superb experience - during every visit. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jun 27, 202339 min

S7 Ep 24EP 7:24 TikTok Sales Mastery: Expert Advice for Sales Professionals

In this week's episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP, teams up with Tianna Mick, also known as T Got Your Keys, to delve into the world of TikTok and unveil the secrets of the TikTok Sales Playbook. This playbook is a comprehensive guide that addresses all the burning questions sales professionals have about leveraging TikTok for success. From the best tags to use, to the longevity of TikTok as a dominant social media platform, to strategies for sustaining and building upon success, and even tips for cross-platform posting—nothing is left unanswered. Joining them as a special guest is Brandon "Cargozzo" Cogozzo, the mastermind behind the TikTok Sales Playbook. Brandon shares his invaluable experience of growing his TikTok community to an astonishing billion followers. TikTok serves as a unique platform to connect with various communities such as sports, video gaming, fashion, and cars. Users live vicariously through TikTok, eagerly seeking glimpses into the lives of others, all at their fingertips. It creates a casual viewing experience that captivates consumers. For newcomers to TikTok, Brandon Cargozzo advises them to dive right in and create any type of video. Embrace the process of trial and error, as it will help you find your unique path to building a thriving community and amassing a dedicated following. Tune in to this enlightening episode as Sean, Tianna, and Brandon unlock the secrets of TikTok and empower sales professionals with the knowledge they need to conquer this dynamic platform. About Brandon Cogozzo Brandon Cogozzo loves social media. In fact, he is fascinated by it. As such, he is the Social Media Manager at Mercedes Benz of Fort Mitchell, in Fort Mitchell, Kentucky. From content creation to navigating the back end of social media, he manages the social media for 27 stores. Also known as Brandon "Cargozzo" on Instagram, Brandon always had a passion for cars. However, he was led to this career by accident. Following his passion for both cars and social media, he had a post get over 3 million impressions. Eventually, it was reposted by Mercedes Benz. Since then, he followed his calling and has become a social media maven. About Mercedes Benz of Fort Mitchell Mercedes Benz of Fort Mitchell is a proud member of the Jeff Wyler Automotive Family. Jeff Wyler opened his first dealership in greater Cincinnati in 1973, and has committed himself to be the premier dealer in Cincinnati - and the Midwest. Since then, the Jeff Wyler Automotive Family has grown to over 20 dealerships, including Mercedes-Benz of Fort Mitchell at 2100 Dixie Highway Exit 188. Like the rest of the Jeff Wyler Automotive Family, our dealership has succeeded by doing things differently than most dealerships. When you visit us, we want you to have a true luxury experience that's fun, easy, and without any stress. When customers choose Mercedes-Benz of Fort Mitchell for a new or pre-owned car, they receive much more than a stunning vehicle. They are entering into a relationship with Greater Cincinnati's premier luxury dealership. And that relationship means a superb experience - during every visit. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jun 20, 202357 min

S7 Ep 23EP 7:23 Mastering the Art of Personalized Messaging: How Dealers Leverage ChatGPT for Video Emails

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, and L.A. Williams dive into the untapped potential that dealerships are missing out on – harnessing the power of ChatGPT and other AI entities to revolutionize video email and video text messaging. Are your emails lacking a personal touch? Are your text messages going unanswered? In this engaging episode, special guest Shane Ryan from BombBomb joins the discussion to shed light on the distinction between true AI and ChatGPT, which acts as a language interpreter. Think of ChatGPT as your dealership's intern, capable of personalizing messages, generating fresh script ideas, and much more, while ChatGPT has remarkable capabilities, it's important to note that it doesn't replace the human touch. ChatGPT is a valuable assistant, much like any other tool, enhancing your communication efforts when used effectively. Tune in, and discover how to embark on your ChatGPT journey, and unlock the potential to transform your dealership's customer interactions. About Shane Ryan Believe it or not but Shane Ryan started his career as an Epidemiologist for the Centers for Disease Control and Prevention! He was on the frontline of stopping the spread of communicable disease epidemics and he decided to make a deeper impact which led to a change of careers in his early 20s and got his start in Software in 2015 at BombBomb, Inc. Shane started in Client Care and quickly became a team lead, transitioned to create the SDR team where his training and assistance led to a 350% increase in demo sets and an astounding 88% hold rate. He transitioned into Inside Sales holding the tops sales spot for 3 years in a row when he decided to move to Mid Market/Enterprise Sales where he maintains as a top sales producer and holds the largest single deal record at BombBomb. It's all about relationships for Shane. These are all just numbers, what wakes Shane up in the morning is that he knows he is making a difference in the businesses that he serves. Shane has sent over 10,000 personal videos and believes that Human Centered communication in outbound processes is going to help companies break through the digital noise that fills so many people's inboxes. Shane's creative ability to put himself in his client's shoes is what makes him someone you want to work with! About BombBomb Convert more leads, shorten the sales cycle, and close more opportunities faster! BombBomb's video messaging gets you face to face with the people who matter most. With over 60+ Integrations, BombBomb is as easy to install and setup as it is to use everyday! Simply increase consumer engagement by using video to connect face to face with your prospects. Build client and referral partner relationships, save time, and add a human touch with BombBomb video email and video text messages! Visit www.BombBomb.com/DealerSynergy/ for more information and access to unlock Dealer Synergy's Exclusive BombBomb Discount! Try Bombbomb today and lead your team into the new 'tomorrow' of video! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jun 13, 20231h 1m

S7 Ep 22EP 7:22 Create, Collaborate, & Conquer Automotive Sales With Building Your Brand & Personal Branding

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, delves into the intriguing topic of branding for car sales professionals. In this episode, Sean interviews Kelly Mercer, a talented car sales professional at Covert Auto Group, and Alma Nunez, the marketing director of the same dealership, to explore how car salespeople can build their personal brand while working under the umbrella of a dealership. Are you wondering where to begin when it comes to building your own brand within the dealership's brand? Or you're unsure of the assets you have at your disposal and where to seek assistance with creating your website, logo, and brand identity. Targeting the right audience is crucial, but how do you find and connect with them effectively? During their discussion, Alma and Sean share invaluable insights on how car sales professionals can identify their target audience, effectively utilize social media to engage with the community and keep the algorithm working in their favor. Alma emphasizes the power of collaboration and how leveraging the expertise of the dealership's marketing team can help salespeople expand their reach, establish their unique identity, and build a solid customer base. They stress the importance of passion and the drive to improve constantly, encouraging sales professionals to create visually appealing graphics, actively engage on social media platforms, participate in community events, and ultimately establish a distinct and influential presence within the automotive community. About Kelly Mercer Kelly Mercer started in the business in June of 2020 after being a coach and math teacher for 28 years here in Texas. He started as an assistant coach for many years, then became an Athletic Director and Head Football Coach. Coaching and teaching in Texas is a 14-16 hour day, 7 days a week job, especially during the football season. WOULDN'T TRADE IT FOR THE WORLD, THOUGH!! However, when Covid hit in 2020, Kelly realized how much he missed time with his family, so Kelly looked at other avenues for jobs that led him to Covert Auto Group (Chevy and Ford stores) in Hutto. 2 years later, they kept letting him come back! In 2021 Kelly was named #2 overall salesperson, using a metric that included volume, gross, surveys, etc. In 2022, he was #3 in volume for the Covert Auto Group complex and #1 in gross for the entire Covert Auto Group, which includes 5 stores. About Alma Nunez Alma Nunez is a dynamic marketing professional passionate about driving impactful results in the automotive industry. With over 25 years of marketing and public relations and as the Director of Marketing and Public Relations at Covert Auto Group in Hutto, Texas, Alma has played a pivotal role in shaping the company's brand image and driving business growth. Throughout her tenure at Covert Auto Group, Alma has been instrumental in developing and implementing innovative marketing strategies that have effectively elevated the company's visibility and increased market share. Her keen understanding of consumer behavior and market trends has enabled her to create targeted campaigns that resonate with the target audience and drive customer engagement. About Covert Auto Group Covert Auto Group is a family-owned group of automotive dealerships that has served the greater Austin area for over 100 years. Since its inception, the team at Covert Auto Group has been committed to providing customers with a high-quality selection of new and pre-owned vehicles, as well as outstanding service and customer satisfaction. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jun 6, 202356 min

S7 Ep 21EP 7:21 Learning From New York Times Best Selling Author & The #1 Customer Service Expert in The World, Shep Hyken!

This week on the Millionaire Car Salesman Podcast, renowned automotive industry expert Sean V. Bradley, CSP sits down with Shep Hyken, a leading authority on customer service and experience, to explore the critical role of exceptional customer service within the automotive industry. As an internationally recognized customer service speaker and bestselling author, Shep Hyken brings his vast expertise to the discussion. He shares valuable insights and actionable strategies for automotive professionals to elevate their customer service game and enhance the overall experience for their clients. Throughout the podcast, Shep emphasizes the importance of creating a customer-centric culture within automotive dealerships and service departments. He underscores that every employee, regardless of their role, should understand the significance of customer service and be committed to delivering exceptional experiences at every touchpoint, from empathy to effective communication and going the extra mile to create a lasting impact on the customer. By prioritizing customer satisfaction and investing in building lasting relationships, automotive professionals can set themselves apart in a competitive market and achieve long-term success. About Shep Hyken Award-winning Keynote Speaker and World-Renowned Keynote Speaker in Customer Service & Customer Experience Shep Hyken has worked with the world's best brands to help them build a culture centered around the customer. His presentations consistently get rave reviews for being engaging and informative. The National Speakers Association inducted Shep into it's Hall of Fame for lifetime achievement in the professional speaking industry. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

May 30, 202339 min

S7 Ep 20EP 7:20 Roadmap to Success: Unveiling the Strategies of a Showroom Sales Pro, BDC and Social Media Manager

EP 7:20 Roadmap to Success: Unveiling the Strategies of a Showroom Sales Pro, BDC and Social Media Manager This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, networks and talks shop with Annette Needham, a BDC Manager at Walt's Auto Group in Live Oak, FL. Have you ever gone to a conference and felt overwhelmed? Have you watched other automotive heavyweights use social media to their advantage but can't figure out how to use it in your day-to-day life? What knowledge do you need to know to be successful in the automotive industry? Ms. Needham and Mr. Bradley can get you on the path to success! As a BDC and social media manager Annette has seen a lot of things, everything in the automotive industry starts with leadership. Managers need to show their teams the expectations and how to achieve them. Constantly learning, training, and leading by example is how dealerships foster growth within dealerships. Listen to this week's podcast to learn more about Annette Needham and how her experience has made her successful as a BDC and social media manager. About Annette Needham Annette Needham was born and raised in North Phoenix, AZ. Went to Barry Goldwater High School and excelled in advanced placement classes and theater! In 1999 Annette graduated, and the very next day, she left to join the Army as an Intelligence Analyst. After serving as a member of the 23rd Cav Bde in Ft Hood, Annette got out and enjoyed civilian life and mom-hood. Life had its ups and downs, and after some major setbacks, she decided to pursue her dream and follow in her Uncle's footsteps in the Auto industry. Walt's Auto Group in Live Oak, FL, gave Annette that chance in January 2021, and she began her new career!! Annette has had the chance to work at both Walt's Auto Group dealerships, as well as the BDC department. She keeps learning and moving forward. It is a joy to work in a small town dealership with a staff & owners that treats everyone from customers on up like family and a super strong female presence in all departments, including service!! Annette is excited for the future and the launch of our combined Auto Group social media accounts, complete with "Live" videos called Caffeine and Cars with another saleswoman Krystin at Walt's Auto Group Ford store! About Walt's Auto Group Walt's Live Oak Ford is your trusted Ford dealership in Live Oak and the reason why our loyal customers keep coming back. We offer an extensive new and pre-owned inventory, as well as lease specials, finance options, and expert auto service. We are dedicated to providing exceptional customer service and being an integral part of our community. We look forward to seeing you soon! Walt's Live Oak CDJR would like to welcome you to our dealership in Live Oak, where we're confident you'll find the vehicles you're looking for at a price you can afford. Come and check out our full selection of new Chrysler, Dodge, Jeep, and Ram vehicles, or get a great deal on a reliable pre-owned model. Regardless of your vehicle, our professional finance team will help you get settled with a competitive financing or lease plan. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing, and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

May 23, 202353 min

S7 Ep 19EP 7:19 Automotive Sales Secrets Unleashed, a Free Strategy Session with Sean V Bradley

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, breaks down the post-pandemic reality. Sometimes in the automotive industry, people inadvisably find ways around doing their training, causing a widespread lack of product knowledge among sales consultants. Do you know the number one competitors for your store's lineup? Do you know the different upgrades for your store's vehicles? Joining Sean this week is long-time listener David Kirby, car salesman at Milton Ruben Auto Group in Augusta Georgia. Training and mastering product knowledge will set you up for success. Sales professionals need to know their roots on the road to the sale, how to build your book of sale, how to get your own ups, etc. If you're struggling, listen to this free strategy session to learn how to improve your core training. About David Kirby David Kirby is a dedicated and accomplished sales consultant at Milton Ruben Auto Group in Augusta, Georgia. With a passion for the automotive industry and an unwavering commitment to customer satisfaction, David has established himself as a trusted advisor for individuals seeking their perfect vehicle. With three years of experience under his belt, David possesses an extensive knowledge of the automotive market and a keen eye for matching clients with their ideal cars. About Milton Ruben Auto Group At Milton Ruben Auto Group, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our website for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content. Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

May 16, 20231h 26m

S7 Ep 18EP 7:18 Revving Up Sales: Lessons From a Master Marketing Car Salesman

This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into how any sales professional can rev up their sales. No matter your background, no matter what position you start in, you can make a better situation for yourself. Joining L.A. Williams this week is Anthony Castillo, a master car salesman in just two years, tripling his income in just the first half year as a car salesman. Marketing has been the secret to Anthony's success! Anthony locked in on how to optimize internet leads, never letting anyone tell him "No". The customer can't come in to see the vehicle? Anthony and LA Williams have a ton of secrets to help you level up your sales game. About Anthony Castillo Anthony Castillo, born and raised in Georgia, started in the construction industry, but he made a commitment to his family. Anthony moved across the country to begin his first year as a Sales Consultant moving to Colorado by himself. He motivated himself to get back to his family, and life-changing allowed Anthony to make a better life for his family, and that still drives him to this day. About Mike Shaw Subaru Here at Mike Shaw Subaru, our mission is to be the automotive home of drivers in the Thornton, CO, area. We provide a vast selection of new and used vehicles, exceptional car care, and customer service with a smile! Speaking of new Subaru models, you have your pick of our showroom. Our local dealership keeps a great inventory of used cars, trucks, and SUVs. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Thornton. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

May 9, 20231h 3m

S7 Ep 17EP 7:17 A Top Closer Answers the Most Pressing Questions Sales Consultants Have in 2023

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley asks Geno Kyle, General Sales Manager at Hubler Automotive Group in Indianapolis, IN, the hard-hitting pressing questions asked by the Millionaire Car Salesman Facebook group in 2023. If you've ever asked yourself: How do I overcome addendums? How does Geno overcome the new car inventory shortage? What's working the best, flipping people to used cars, direct orders, or similar new vehicles when you don't have the car a customer wants? How to close a customer on a higher payment? Do you have a question you would like to ask the pros? Make sure you're part of the Millionaire Car Salesman. About Geno Kyle Geno Kyle has been in the automotive industry for 30 years. At the start of his career, he had an interview at a dealership and was told he needed the commitment or talent to be a salesperson. He did not let that deter him from becoming who he is today. Car salesmen trained under Geno Kyle's expertise have sold between 36-40 cars a month. He believes and trains on the concept that having faith in yourself, doing things outside of what you see every day, and mapping out the blueprint to your goals are key to major success. About Hubler Automotive Group The Hubler Automotive Group has been serving Indiana drivers for nearly 60 years with top-notch car sales, service, and financing. Franklin Hubler founded the Hubler Automotive Group in 1961 when he bought a Chevrolet dealership in Indianapolis, IN. Now -- three generations later -- we have 14 locations in seven counties throughout Central Indiana. That makes us one of the largest dealership groups in the state. If you're looking to buy a new car, service the vehicle you own or browse an impressive selection of used cars for sale in Indiana, turn to one of the Hubler Automotive Group dealerships. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

May 2, 202338 min

S7 Ep 16EP 7:16 Everything You Need to Know About Digital Dealer Tampa May 1st - May 3rd 2023

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley interviews Digital Dealer's Show Director, Alissa Calvaruso, and Digital Dealer Conference Manager & Head of Education, Christine Corkran, to discuss the upcoming Digital Dealer Tampa 2023 happening May 1st - May 3rd, 2023. Why should you attend this year's Digital Dealer? Digital Dealer is a great place for networking and learning from a wide variety of speakers, and provides interactive, hands-on, lab-based sessions created to encourage dealer attendees to connect, learn, and create memorable moments! Digital Dealer Tampa will include even more networking opportunities and an agenda packed with deep dives, labs, fireside chats, and more! REGISTER NOW Text the word TAMPA to (267) 551-6279 for Discount Codes and Free Scholarship Opportunities! About Sean's Digital Dealer Session - The Absolute Best Strategy for Lead Handling in 2023 Dealers spend OVER $1 billion per month ($65,000 per month x 16,500+ franchise dealerships) on marketing, advertising, and lead generation. But often, there isn't a solid strategy in place to actually engage and convert these opportunities. Sean V. Bradley has spent the last 23 years pioneering automotive internet sales and business development. He has helped 3,700+ dealerships generate over $1.5 billion in additional revenue, utilizing his unique lead follow-up and engagement strategy. In this 50-minute session, Sean will: 1. Answer the questions: What is the best infrastructure to handle Internet, phone, and BDC leads to yield the HIGHEST closing ratio and gross? Is it showroom sales consultants or BDC reps? How many reps do you need to handle X number of leads? 2. Cover lead handling/follow-up strategies for each of the main lead classifications: - New Car - Used Car - Special Finance 3. Give you the most effective CRM Strategy that will immediately increase your engagements and conversions - Show you powerful new ways to follow up with your leads and opportunities that will double, triple, and even quadruple your engagements - Social Media DMs - Facebook - Instagram - Whats App - LinkedIn - TikTok - Venmo - Cash App - Video Email and Video Text Messaging 4. Sean will also break down how Bob Ruth Ford's Internet Department went from 75 units per month to 320 units per month in a location with only 2,500 residents! About Tianna Mick & Crissy Burton's Session - Proven Tactics and Tips from a Top Sales Performer Who Built her Brand to Sell 74 Cars a Month In this session, Crissy Burton of Hubler Automotive Group, one of the highest-performing sales professionals, will share her proven tips and formula for success! She will discuss how you/your sales team can build a pipeline and increase business from new and repeat customers. In this fireside-style chat with Tianna Mick, Crissy will discuss how she consistently breaks sales records at the dealership. Walk away with a proven formula to attract customers to the dealership and close more sales. This formula has helped Crissy to sell 74 units on the showroom sales floor with no assistants and all special finance customers by cultivating relationships. You will learn: 1. How sales personnel can achieve work/life balance while having a successful career in automotive 2. How to build a personal brand that drives more traffic into the dealership and increases sales 3. How to use Instagram and Facebook Marketplace listings to attract potential customers 4. Special finance secrets and strategies to implement at your dealership Call 856-546-2440 or Text 610-607-3231 to set up a time to meet with the Dealer Synergy Team at the Dealer Synergy Book at Digital Dealer Tampa May 1st - 3rd, 2023! About Alissa Calvaruso Alissa Calvaruso is in her 8th year with Digital Dealer. Alissa's journey started as a content manager communicating with speakers and booking speakers for Digital Dealer. Those responsibilities grew to include editor of Dealer Magazine, and now she has moved up to Show Director of Digital Dealer, where she now oversees the whole show. About Christine Corkran Christine Corkran has been with Digital Dealer for the past 2 years. She began as a conference agenda specialist and has worked her way up to being a Conference Manager and Alissa's right-hand woman. As Conference Manager Christine is now overseeing the education portion of the conference. About Digital Dealer Digital Dealer Tampa – But 2.0! Learn What's New! Join us at Digital Dealer Tampa, May 1-3, 2023, for a 2.5-day conference and expo packed with actionable sessions, impactful keynotes, numerous opportunities for networking, the latest auto retail solutions, and more! REGISTER NOW Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebo

Apr 25, 20231h 1m

S7 Ep 15EP 7:15 Secrets, Tactics & Word Tracks From One of the Best Closers in the Automotive Sales Industry

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley continues the conversation with Geno Kyle, General Sales Manager at Hubler Automotive Group in Indianapolis, IN. The automotive industry, as a whole, needs to go back to the basics: Road to the Sale, Customer Worksheet, Customer Needs Analysis, etc. Having forms that both new and veteran sales professionals can use accurately leads to the best customer experience at any dealership. What other basics and secrets can these industry giants dish out? Listen in to see what else you can implement at your dealership. About Geno Kyle Geno Kyle has been in the automotive industry for 30 years. At the start of his career, he had an interview at a dealership and was told he needed the commitment or talent to be a salesperson. He did not let that deter him from becoming who he is today. Car salesmen trained under Geno Kyle's expertise have sold between 36-40 cars a month. He believes and trains on the concept that having faith in yourself, doing things outside of what you see every day, and mapping out the blueprint to your goals is key to major success. About Hubler Automotive Group The Hubler Automotive Group has been serving Indiana drivers for nearly 60 years with top-notch car sales, service, and financing. Franklin Hubler founded the Hubler Automotive Group in 1961 when he bought a Chevrolet dealership in Indianapolis, IN. Now -- three generations later -- we have 14 locations in seven counties throughout Central Indiana. That makes us one of the largest dealership groups in the state. If you're looking to buy a new car, service the vehicle you own or browse an impressive selection of used cars for sale in Indiana, turn to one of the Hubler Automotive Group dealerships. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Apr 18, 202351 min

S7 Ep 14EP 7:14 The Blueprint to Becoming a Top Closer and Out-perform the Competition Selling Cars

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with Geno Kyle, General Sales Manager at Hubler Automotive Group in Indianapolis, IN, to discuss how sales professionals can harness the power of marketing and training to increase their closing rates. Geno has been training automotive sales professionals for 23 years, long enough for his track record of training superstar sellers to stand heads and shoulders above the rest. Listen to how you can become the top closer at your dealership. About Geno Kyle Geno Kyle has been in the automotive industry for 30 years. At the start of his career, he had an interview at a dealership and was told he did not have the commitment or talent to be a salesperson. He did not let that deter him from becoming who he is today. Car salesmen trained under Geno Kyle's expertise have sold between 36-40 cars a month. He believes and trains on the concept that having faith in yourself, doing things outside of what you see every day, and mapping out the blueprint to your goals is key to major success. About Hubler Automotive Group The Hubler Automotive Group has been serving Indiana drivers for nearly 60 years with top-notch car sales, service, and financing. Franklin Hubler founded the Hubler Automotive Group in 1961 when he bought a Chevrolet dealership in Indianapolis, IN. Now -- three generations later -- we have 14 locations in seven counties throughout Central Indiana. That makes us one of the largest dealership groups in the state. If you're looking to buy a new car, service the vehicle you own or browse an impressive selection of used cars for sale in Indiana, turn to one of the Hubler Automotive Group dealerships. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Apr 11, 202346 min

S7 Ep 13EP 7:13 Do Automotive Sales Consultants Even Know How To Sell Cars Anymore?

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and Malik "Yung Jedi" Bronner break down the current struggles of the automotive industry. Do car salespeople know how to sell cars as they did before the pandemic? How did the pandemic create a sales force with widespread limited knowledge of how to properly sell a car? Realistically how can managers and trainers turn their sales professionals around? Training, training, training is the number one thing to create master car salespeople. Focus on the basics: how to qualify a prospect on the sales room floor, take the OEM seriously, the road to the sale, etc. All these things will improve your dealership. About Malik Bronner Starting at Dealer Synergy over three years ago as a call analyst, Malik "Yung Jedi" Bronner has worked his way up the ranks to the position of Performance Coach at Dealer Synergy and a Tier 1 National Trainer. Not only is he one of the top performance coaches and phone process trainers on the Dealer Synergy team, but he also hosts "The Yung Jedi Counsel," a weekly free training session for the automotive community. About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Apr 4, 202347 min

S7 Ep 12EP 7:12 How Mike Schneider Went From Buying Used Cars at Age 12 to Becoming a Dealer Principal in His 30s

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams interview Mike Schneider, Dealer Principal of Jim Taylor Motors in Fort Benton, MT. How does one become a dealer principal by 30 years old? What nuggets of knowledge has Mike learned in his automotive career? What is it like to be a dealer principal in a small Montana community? Mike Schneider knew from an early age that his goal was to become a dealer principal at a Ford dealership. Mike credits his time as a performance trainer for advancing his understanding of what makes a good, well-rounded manager. He learned that he couldn't expect sales to go up if, as the boss, he didn't put money into advertising, and in that same vein, he can't expect a better performance from a car salesman if, as a manager, he isn't promoting training. The new automotive mindset has moved away from the sink-or-swim mentality to more internal investments and personal investment to build up the sales team as a team. Management is the key skill that many people in the automotive industry struggle with, so listen in to see what lessons Mike Schneider can impart so you can take your automotive career to the next level! About Mike Schnider Mike Schnider grew up with a dad in that business, and as a kid, Mike worked on his dad's buy-here-pay-here lot in Spokane, Washington. During that time, Mike discovered his life goal to be a dealer principal of a Ford store. He started selling cars for a franchise auto dealer as a summer job in his second year playing college football. From there, Mike worked his way from sales to finance manager to the used care manager to general sales manager. Moving to the corporate side of the business doing performance training with dealerships around the country, the opportunity to purchase my Ford, Chevy, and GMC points became available. In 2019 Mike took over the dealerships and completed the full purchase of the facility and points in 2022, making Mike a first-generation dealer and sole dealer principal. About Jim Taylor Motors At Jim Taylor Motors, everything we do revolves around you. Our various teams are trained to address your needs from the moment you walk through the door, whether you're in the market for your next vehicle or tuning up your current one. Starting with our selection of new Ford, Chevrolet, and GMC models, our Fort Benton showroom is the place to be if you're in the market for a Ford F-150, Ford Escape, GMC Sierra 1500, Chevrolet Silverado 1500, or Chevrolet Silverado 2500. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Mar 28, 20231h 16m

S7 Ep 11EP 7:11 Retired Teacher (28+ years) makes $275,000 Selling Cars in His 2nd Year

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley tackles the topic of entering the automotive industry as a second career in life. Is it possible to do? How can someone use their previous career experience to excel at selling cars? How much could you be making as a car salesman? How could being in the automotive industry change your life? Your family's life? Kelly Mercer is joining Sean V. Bradley this week because he made the jump into the automotive industry after being a teacher for 28 years! Kelly Mercer worked as a high school head coach and math teacher for 28 years, but during the pandemic, he took that leap of faith - retiring from teaching to start a career as a car salesman. Kelly was the #1 in gross for the entire Covert Auto Group in 2022! What techniques have helped him succeed? Listen in to find out!! About Kelly Mercer Kelly Mercer started in the business in June of 2020 after being a coach and math teacher for 28 years here in Texas. He started as an assistant coach for many years, then became an Athletic Director and Head Football Coach. Coaching and teaching in Texas is a 14-16 hour day, 7 days a week job, especially during the football season. WOULDN'T TRADE IT FOR THE WORLD, THOUGH!! However, when Covid hit in 2020, Kelly realized how much he missed time with his family, so Kelly looked at other avenues for jobs that led him to Covert Auto Group (Chevy and Ford stores) in Hutto. 2 years later, they kept letting him come back! In 2021 Kelly was named #2 overall salesperson, using a metric that included volume, gross, surveys, etc. In 2022, he was #3 in volume for the Covert Auto group complex and #1 in gross for the entire Covert Auto Group, which includes 5 stores. About Covert Auto Group Covert Auto Group is a family-owned group of automotive dealerships that has served the greater Austin area for over 100 years. Since its inception, the team at Covert Auto Group has been committed to providing customers with a high-quality selection of new and pre-owned vehicles, as well as outstanding service and customer satisfaction. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Mar 22, 20231h 7m

S7 Ep 10EP 7:10 Blind Street Vendor in Arizona, Goes From Selling Mops to Dream Job of Selling Cars

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams sit down with Sebastian Ibanez, a blind car salesman, and Tim Brown, dealer principal at Brown Brothers Automotive in Arizona. Sebastian's story begins with him selling mops, bikes, blankets, selling anything. Still, after ten years of selling anything he could get his hands on, Sebastian finally landed his dream job selling cars! What makes a good salesperson? What are Sebastian's fundamental skills? Tim Brown breaks down how Sebastian has taken the position by storm! Sebastian has been able to harness his network, his social media, and the dealership's team to promote his brand as a car salesman. Life is a team sport, and finding the right teammates can make the most of all opportunities. About Sebastian Ibanez Sebastian Ibanez is a true salesman. He's been selling things his whole life, not allowing his blindness to stop him. Sebastian put himself out there to provide for his family, using humor and his personal skills. Selling everything from mops to blankets to bikes on the corner, after getting local news attention, Sebastian was connected to Tim Brown, who gave Sebastian his first car salesman job. Sebastian is excited to begin the next chapter of his life. About Tim Brown Tim Brown is 4th generation owner of a used car dealership. Tim and his seven brothers grew up doing part-time summer jobs in the detail department, body shop, and parts department every summer. At 17 years old, Tim got married and started working in shipping and receiving before moving to new and used car inventory. Tim recalls his dad did NOT want him in the car industry, but Tim begged his dad's partner every time he saw him give him a chance to sell cars. Since then, Tim has worked on the sales floor, in the finance department, until landing his store in 2010. Tim's been fortunate enough to be part of the #1 retail Chevy store in the nation and the #2 Nissan store in the country. About Brown Brothers Automotive Brown Brothers Automotive has years of experience in the business and has helped us develop relationships that we utilize for your benefit. Such as the relationships we've developed with our lenders to ensure you the best rate. We spend a great amount of time researching every vehicle we sell to ensure that our prices reflect true market value so that you don't need to spend hours negotiating. We already did all the hard work for you! Our financial staff will work hand-in-hand with you so that you get the best deal every time. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Mar 14, 202349 min

S7 Ep 9EP 7:09 How to Create an Unfair Competitive Advantage Selling Cars

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams are back together and answering the Millionaire Car Salesman Facebook Group questions. If you've ever asked yourself any of the following questions: What are the five most important things a new salesperson should focus on as they begin their new career? Are you new to the automotive industry? Wondering how to market your previous work experience into a job in the automotive industry? What are the best franchises to work for? How can you maximize your internet efforts? These questions build the foundation for the automotive sales force of today and beyond. So arm yourself with the answers to build your own future. About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Mar 7, 202348 min

S7 Ep 8EP 7:08 How to Utilize Artificial Intelligence, Automation, and Technology to Sell More Cars with Less Aggravation

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, is joined this week by special guest Robert DeGeorge, the Director of Product Consulting at VinSolutions, where they take a deep dive into the growing world of Artificial Intelligence (AI) and how AI is changing the automotive industry. AI can help automotive sales teams prioritize lead follow-up, find better leads, find more leads, and ultimately accelerate the path to purchase, but how does this work? Robert introduces three VinSolutions AI products: Vanessa, AMP, and Automotive Intelligence, and how clients can implement these products to increase their leads. Listen in and learn how AI, VinSolutions, and Dealer Synergy can help you. About Rob DeGeorge Robert DeGeorge has worked with VinSolutions for 11 years, working his way up from Senior Product Consultant to Director of Product Consulting. Robert is an experienced automotive industry professional who's dedicated to transforming the way the world buys, sells, owns, and uses vehicles by leading teams that specialize in helping dealers leverage technology to improve their business. About VinSolutions VinSolutions' automotive software solutions integrate your systems and tools to deliver a single view of the customer across your dealership, so you can maintain relationships and make more repeat sales. Car dealers rarely engineer CRMs, and that's the problem VinSolutions fixes. Software developers don't understand what it takes to sell cars every day. At VinSolutions, our developers are informed and guided by people just like you: car dealers. Our sales, support, performance management, and product management teams are all full of former dealership employees. VinSolutions' vision is for dealerships to change for their consumers, who are now more informed than ever. We help dealerships show they know their consumers and want to provide them with information through more useful virtual showrooms, timely, relevant communications, and every connection consumers experience. With more access to automotive intelligence and a deep understanding of sales processes and communications, VinSolutions helps you make every connection count. About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Feb 28, 20231h 24m

S7 Ep 7EP 7:07 Live Q&A From The Millionaire Car Salesman Facebook Group, #1 In The Automotive Sales Industry

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, joined by Tianna Mick, AKA T Got Your Keys, answer questions posted on the Millionaire Car Salesman Facebook Group. The Millionaire Car Salesman Facebook group is the most interactive community in the automotive industry with over 24,500 active automotive sales professionals! This free community is here to ask questions, network, and learn together. Join the Millionaire Car Salesman Facebook Group today! Our ever growing community is here to celebrate your highs and learn how you can be the next Millionaire Car Salesman! About Tianna Mick, aka T Got Your Keys Tianna Mick, fresh off of the showroom floor, focuses on Business Development and Industry Relations for Dealer Synergy. She was consistently the top-grossing salesperson, averaging 20+ units and generating $9K – $10K each month in personal income at only 19 years old. Tianna is globally recognized for her award-winning TGotYourKeys.com website, which was voted as the #1 Personal Website in the Automotive Industry. Additionally, Tianna is a NADA 2022 Speaker, Multi-time Digital Dealer Speaker, Internet Sales 20 Group Speaker, voted/awarded #1 Influential Female Car Salesperson of 2019, published in Digital Dealer Magazine, and an expert at showroom sales, lead/referral generation, customer satisfaction, and personal/business branding. Most recently, General Motors invited Tianna to speak on the importance of Diversity, LGBTQ+ Communities, Realities, & Economics in the Automotive Industry About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Feb 21, 202345 min

S7 Ep 6EP 7:06 Automotive Sales Manager, Franca Vidal, Breaks Down How She Supports Thousands of Car Dealerships

This week on the Millionaire Car Salesman Podcast, Sean, V., Bradley, interviews Franca Vidal, the head of his client Success department at Dealer Synergy. They discuss the challenges she's seen at dealerships in her years as the head of a department at overseas 3,700 rooftops. Everything from challenges with HR, accountability, management, execution, and a whole lot more. About Franca Franca Vidal-Vamvakidis is the Performance Coach Manager and head of our Client Success Department at Dealer Synergy. With 9+ years of experience at Dealer Synergy, she is known as "Air Traffic Control" for everything Dealer Synergy. This includes Phone Training / Support, Mystery Shopping, CRM, HR, and specializes in ROI / Scorecards. About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Management Team, our Technology Team, to assist with all website, graphics, video production, and social networking needs, and our team of analysts who excel in human resources, mystery shopping, and phone training! Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Feb 14, 20231h 8m

S7 Ep 5EP 7:05 Trial Closes, Closes, & Advanced Sales Strategies with a 40+ Car Salesman

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams, break down how top salesmen optimize their sales strategies. How to maximize social media, how to talk to people, and manage expectations. What are the things that separate basic automotive sales associates from top-performing associates? Joining Sean V. Bradley and LA Williams is Stephen Fucile, the host of The Steve Fucile Show. Stephen has sold 44 units in a single month. Stephen puts emphasis on the personal connection with the clients on a personal level and being flexible when your client is landed on the wrong car, and knowing how to shift the client's expectations. Listen in to learn some tips and tricks to up your game so you, can join the Millionaire Car Salesman status. About Stephen Fucile Stephen got this start in the Car business in 1994 in Austin, TX. He worked for several franchises and struggled for years as a young Salesman. Moving to Houston, TX, at 20 years old, turned everything around. He quickly caught footing, and something clicked. He rose to the leaderboard and maintained his work with Munday Chevrolet for 9 years. Selling over 300 cars a year for most of that time! Eventually, moving into management and staying on for 3 more years. A New Car Directors position became available at Newly opened Toyota store, which connected him with the eLead CRM company. He signed on as a National Sales Trainer for the eDesk. Traveling the country and soaking up the experience. The last ten years have been spent in the independent space. Stephen is also launching his Podcast, The Steve Fucile Show, on January, 9th, 2023, on Youtube. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing, and Certification Platform. With over 8,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often, and more profitably!

Feb 7, 20231h 2m

S7 Ep 4EP 7:04 Proactive Car Salesman Sells 13 Cars In His First TWO Weeks

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley interviews a brand-new car salesman, John Oyekunle, but what sets John apart from other new employees is he's already clocked a month of training in Bradley on Demand before he got his first sales job. John credits Bradley on Demand for prepping him to sell five units in his first two days! How can dealerships and managers facilitate an environment encourages more sales consultants to be like John? Training is always crucial because, with training, your sales team becomes independent. They become independent in building their client book and posting on social media like Instagram, TikTok, etc. Instead of waiting for the "Up Bus." Tapping into your sales team's potential and optimizing their time with content creation, networking, and being personable with clients once they get them into the sales room to build their potential. About John Oyekunle John Oyekunle was born in Nigeria and now lives in Miami, Florida. He's brand new to the automotive industry and is already making his mark. John discovered the Millionaire Car Salesmen Podcast before getting his first car salesman job. He took the initiative and bought Bradley on Demand to learn everything he could about the industry. John walked into Infiniti and got hired on the spot!! On his first day on the showroom floor, he sold 2 cars! John is a success story in the making! About Sawgrass Infiniti The Sawgrass INFINITI Commitment to Service with our long-standing commitment to customer service, we've earned our reputation in the Tamarac, Florida, area as the premier INFINITI dealership. We also serve our customers in Plantation, Sunrise, Davie, and Cooper City. At Sawgrass INFINITI, our goal is to help you find a new INFINITI or maintain your used INFINITI vehicle. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jan 31, 202349 min

S7 Ep 3EP 7:03 Car Salesman, You Can't Keep Waiting For The Magic "Up Bus"

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley goes international with Marcos Lima, a Pre-Owned Sales Manager in Winnipeg, Canada. What is the best mindset for Salesmen and women to have? How can new salespeople in the automotive industry start building their book of business? Marcos Lima breaks down how car salesmen and saleswomen can go from recruiting to developing their own brand and social media presence to market themselves to the masses. Managers can't let the sales team skate by on excuses, but managers also have to change their perspective and remember, "People aren't disposable." Listen in for more tips on making your dealership more attractive to potential new employees and strengthening your current sales team. About Marcos Lima Marcos Lima grew up in Brazil and has been working in the automotive industry pretty much since he moved to Winnipeg, Canada, back in 2015. As a newcomer with a foreign Law Degree, Marcos found it challenging to find a job. Before landing his first job as a salesman for a local pre-owned dealership, after a couple of months of looking around, he worked for a carwash for a few weeks. Marcos landed his first salesman job and went on to sell over 100 vehicles before he was promoted to Sales Manager in my first year, where he stayed for 3 years. Marcos was then invited to work for Murray Jeep Ram Winnipeg as a Pre-Owned Sales Manager and has been there since May 2018. Marcos recently accepted a post-graduation course with Canadian Dealer Academy that will lay the ground for a future GM position (similar to NADA in the US). Marcos may not be a millionaire yet, but the auto industry has allowed him to go from minimum wage to six figures About Murray Jeep RAM Winnipeg Murray Jeep RAM Winnipeg has been around since 1926, the Murray family has been selling vehicles to families throughout Canada. It started with one dealership in a small town in Manitoba and has grown to become the largest family owned and operated dealer group in Canada with 31 dealerships from Coast to Coast. Employing over 1000 professionals, the company is owned and operated both by 3rd generation Murray's alongside those who have worked their way to become partners. The dealers within the Murray Auto Group are very active within their communities where "Our Reputation is Your Guarantee". The Murray Family has based their business on treating their customers and employees fairly and ensuring they provide a superior sales and service experience. Dedication to their customers and employees has earned the Murray Group numerous awards, including Canada's Top 100 Employers and Canada's 50 Best Managed Companies. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jan 24, 20231h 0m

S7 Ep 2EP 7:02 General Manager Gives Powerful Strategies for Making Money & Selling Cars in 2023

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley is live at Chrysler of Lawrenceburg, interviewing Nelson Lyles, a General Manager and Managing Partner at Chrysler of Lawrenceburg. Have you ever wondered what makes a good car salesman? Who thrives working at a dealership? How do people break into the automotive industry? Everyone has the opportunity to make millions of dollars in the automotive industry, no matter their age, race, gender, or background. The car business is very good to its people even as the world enters the year 2023, where the new reality is constant training on the road to the sale, how to properly qualify a prospect, and how to identify: wants wishes, & expectations setting determined people up for success. Listen in for more information and tips from these fountains of knowledge! About Nelson Lyles Nelson Lyles started his automotive journey after being honorably served in the US Navy for 20 years. Nelson has taken his military experience and brought it to the automotive industry, where he has grown to be a Managing Partner at Chrysler of Lawrenceburg, Chief Executive Officer at Net Profit Group LLC, and Co-Chairman for the Road to Excellence Scholarship Foundation. About Chrysler of Lawrenceburg Chrysler of Lawrenceburg is proud to be an active part of the community and provide our greater Lawrenceburg, Kentucky customers with a car-buying or service experience they will not forget. Our goal is to help you find the best car for your needs, ensure you get the right deal on it, and then keep it running for years and years. Our inventory of Chrysler, Dodge, Jeep, and RAM vehicles has something for everyone. It does not matter if it's a sturdy RAM 1500, a rugged and iconic Jeep Wrangler, a stylish and powerful Dodge, or even if a trusted Chrysler sedan is what you need, Chrysler of Lawrenceburg will have it. We also have a large inventory of Used Cars, SUVs, and Trucks, from trusted manufacturers, so we're sure to help you find the right one for you. We also understand the importance of quality service. Our Service Department knows exactly how to keep your vehicle running better for longer. From oil changes and tire rotations to brakes, steering, and Official Mopar Performance upgrades, we are here for you. We only work with genuine Mopar parts for Chrysler, Dodge, Jeep, and RAM vehicles. At Chrysler of Lawrenceburg, you will get clear answers as quickly as possible. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jan 17, 202350 min

S7 Ep 1EP 7:01 Interviewing a Millionaire Car Salesman Who Generated $1,092,000 in personal income in 2022

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley interviews Cody Carter, the #1 Car Salesman in the US with a record of $1,092,000 in personal income in 2022. Cody breaks down how he has excelled through the inventory shortage. How has Cody mastered the art of selling? How can you Sell Cars Like Cody? What secrets can you learn from Cody Carter? Listen in to learn how to use Cody's expertise to boost your own numbers. About Cody Carter Cody Carter has been in automotive sales for the last 10+ years and has earned himself the title of #1 Salesman in the Nation. He currently is the Internet Sales Manager at Tustin Toyota with his own Toyota webpage, Cody's Tustin Toyota, and platform, SellLikeCody. Cody took initiative and drove his own personal traffic to his website retracauto.com, his last name spelled backwards, and now is: Cody's Tustin Toyota. Cody has built his brand, Retrac Auto, and surpassed the rest of the country in car sales! About Tustin Toyota Tustin Toyota offers many automotive products and services. From new Toyota cars to used cars in Orange County, CA, Tustin Toyota knows anyone looking for a new or used car in Tustin, will find something at our Orange County, CA, Toyota dealership serving Santa Ana. The dealership carries the complete line of new Toyota models, including the 2022 Camry, 2022 Avalon, 2022 Tacoma, 2022 Prius and 2022 Corolla, making them a great choice for a Toyota in Orange County - serving the Anaheim and Santa Ana area. Services include trusted service and auto repair, original accessories and auto parts, and superior financing and car loans for Tustin and Anaheim area customers. Tustin Toyota is also a proud member of the Automotive Club of Southern California and are recognized by AAA. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Jan 10, 20231h 1m

S6 Ep 23EP 6:23 Q&A with Sean V. Bradley & A Showroom Sales Consultant & Millionaire Car Salesman Member, Nick Alexander

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and Tianna Mick, AKA T Got Your Keys, answer questions from a member of the Millionaire Car Salesman Facebook Group. Do you have a question you would like to ask the pros? Make sure you're part of the Millionaire Car Salesman. Nick Alexander has been a showroom sales consultant for just over a year and a half. As a follower of the Millionaire Car Salesman Podcast, Nick had questions for Sean that everyone should know the answers to. Curious? Listen to the full podcast to get the answers you want! About Nick Alexander Nick's journey began when he transitioned from a construction job to a showroom sales consultant. About Spurr Spurr Dealerships continues to stay true to its commitment to be a family business that centers on each customer leaving completely satisfied with their purchase and service. Founded by Dan and Randy in 2001, each having more than 15 years in the car business under their belts before they opened their doors ­­– many of which were spent in management. Following in their father Rick Spurr's footsteps, Dan and Randy maintain their small, family atmosphere, never ignoring a customer's needs with staff working tirelessly to solve any problem. In the beginning the brothers sold Chevrolet, Buick, Pontiac, GMC and Oldsmobile on location, but over the years they have adjusted to carry what they deemed were safer and more in-demand models. In 2006, the Pontiac-Buick-GMC showroom was renovated, and Spurr Dealerships began selling and servicing Subaru vehicles. Another renovation came in 2014, as Spurr Dealerships worked to meet the new Chevrolet Brand Identity. Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals! Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership needs to sell more cars, more often and more profitably!

Dec 29, 20221h 3m