Marketing Like a Mother

This week on the Marketing Like a Mother podcast, we’re taking an ongoing conversation we’ve been having offline and bringing it into the light: we’re talking about our own strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses with the urgent and immediate tasks of raising a family.We discuss:Our own personal scheduling habitsPlanning systems - what we’ve tried and what we likedHow to use your natural energy flow throughout the dayWhat to do with tasks that you just can’t seem to finishHow to “package the broccoli”And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey.Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth while simultaneously decreasing stress behind the scenes.Alyson took two maternity leaves from her business in the last two years and is currently in the mommy trenches with two little boys under three.In the episode, they discuss:How you as a business owner can begin to plan for maternity leave (or any extended leave!)How to transition from “my business is my baby” to “my business is my capable adolescent”What if you’re a solopreneur?How to build a business that’s “life-proof”What “maternity leave” actually looks likeHow to decrease your stress level while out on leaveAlyson’s and Olivia's own maternity leave storiesAnd more!You can learn more about Alyson at https://www.mastermaternityleave.com or she is @mastermaternityleave on social! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this week’s episode of the Marketing Like a Mother podcast, we explore the topic of networking, both for the purpose of making sales as well as for making potential collaboration connections. We discuss:⭐️ Networking as an industry standard for looking for clients, partners, collaborators, and prospecting⭐️ Networking as introverts⭐️ The pros and cons of “traditional” in-person networking vs online networking⭐️ Facebook group networking strategies⭐️ How to build momentum through networking⭐️ “Breadcrumbing” in social groups - what it is any why it can backfire⭐️ And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We've reached the end of the year and of the first season of Marketing Like a Mother!In this episode of Marketing Like a Mother, Michelle and Olivia take a look back at 2022 and prepare for the new year.They talk through:- How they tackle year-end reviews- Their own personal strategies for preparing for the new year- Lessons learned throughout the year- Trends they have noticed and believe will continue to grow in 2023- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode of the Marketing Like a Mother podcast, Olivia is chatting with Mindset and Business Coach Natasha Clarke. Natasha helps female entrepreneurs build their online service-based businesses without the hard hustle.She teaches how to blend soul and strategy to create the income and impact you desire.In this episode, you’ll learn:How to blend soul and strategy to create successHow to completely light up your soul and bank balance without overwhelm and hustleHow to become the “CEO of your mindset”Why you don’t have to hustle hard for successHow you handle FOMO and focus instead on staying aligned with your goalsHow to deal with money blocksHow the Law of Attraction has worked in Natasha’s life and businessHow to get started manifesting your giant goal right NOWListen to the episode now! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of the Marketing Like a Mother podcast, Michelle is chatting with Carina Lawson, the MBA-backed founder of Ponderlily Paper & Planners, Business Efficiency Consultant, and Certified High-Performance coach.Carina supports female entrepreneurs and career professionals with families in making empowered decisions with their time to live full out, even when life gets full.Michelle and Carina discuss...- Carina's story of creating her planner and business based on her need to find a way to hold herself personally accountable for her own health- The concept of leaning into your strengths as a business owner- How she worked through shiny object syndrome to find the marketing activities that suited her best and served her business well- How to set realistic personal goals and expectations based on you as a person (not outside expectations)- How not everyone has to be a morning person to be successful- How to shape your business around your strengthsCarina has been featured on BBC Radio, contributed to Stylist magazine, and served as a panelist at Enterprise Nation UK.You can learn more about Carina on her website http://www.ponderlily.com/ or connect with Carina on Instagram @weareponderlily.Other links in this episode:15% discount on all products with code LIKEAMOTHER until December 30, 2022Free productivity blueprint for female entrepreneurs https://calendly.com/ponderlily/coaching-bespoke-personal-productivity-blueprintFree productivity archetype assessment https://ponderlily.com/pages/quiz?_pos=1&_sid=0b9b1b8e1&_ss=r This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia is joined by the amazing Suzanne Clarke. Suzanne is a Leadership and Well-being coach, as well as a yoga and meditation teacher, based in Ireland.Suzanne helps women prioritize themselves, manage stress and overwhelm, and live their best life.In this episode, you’ll learn:How to know your energy and recognize stress in your body (even when it’s become “normal”)How to introduce a pause time throughout your dayThe easiest way to be as productive as possible without becoming depletedHow to eliminate stress and overwhelmWhat self-care really is (and what it’s NOT)How Suzanne left a corporate job to become a yoga teacher and coachOther links in this episode:https://www.suzannejoyclarke.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia have an honest chat about "niching down."They discuss:The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneursHow they're navigating niching within each of their 3 businessesHow niches can change over timeWhat to focus on when creating a nicheHow your niche affects your marketing and sales messagingAnd more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In the latest episode of the Marketing Like a Mother podcast, Olivia sits down with multi-award-winning website creation coach, Vicky Etherington.Vicky has been supporting entrepreneurs in their online marketing and with their websites since 2003, working with coaches, course creators, and people transitioning into entrepreneurship. She teaches how to grow an online business and create your own client-winning websites through her signature Rock That Website program.Vicky’s work is all about helping people who aren’t comfortable with marketing and technology to understand how to create a website that is fully focused on growing their impact and their business.In this episode, you’ll learn:How to avoid burnoutHow Vicky transitioned from done-for-you and 1:1 services to groupHow to overcome mindset blocks around raising pricesHow to set boundaries…and stick to themAll about how Vicky handled running a business with a husband often gone with the military, annual house moves, and two young kindsHow to create a sustainable busines modelOther Links in the Episode:Facebook: https://www.facebook.com/thewebsitementor/LinkedIn: https://www.linkedin.com/in/vickyetherington/Instagram: https://www.instagram.com/thewebsitementor/Pinterest: https://www.pinterest.co.uk/thewebsitementor/YouTube: https://www.youtube.com/c/VickyEtheringtonTheWebsiteMentorhttps://en.wikipedia.org/wiki/Pomodoro_Techniquehttps://thewebsitementor.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

​Today on the Marketing Like A Mother 🎧 Michelle is chatting with Camera Confidence Coach Julia Myles about the power of video and how you can overcome your camera-shyness to boost your business.In this episode, Julia and Michelle dive into:⭐️ Building your confidence to show up on camera⭐️ The power of video for your business from filming lives and running sales calls to hosting webinars and creating course content⭐️ Building up to showing up "live" with strategic rehearsals that prime you for the “real thing”⭐️ And a masterclass in using your voice to share your message more compellingly⭐️ ... and so much more!Other Links in the Episode:https://www.juliamyles.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode of the Marketing Like a Mother podcast, Olivia is joined by Wellbeing Coach Sandra Lindholm. Sandra helps female entrepreneurs transform from just surviving to thriving by creating a healthy business with simple strategies that they feel excited to show up for (and that will get sustainable results).In this episode, you’ll learn:How to create a healthy business and go from surviving to thrivingWhy it’s so important to take are of your own wellbeing as a female entrepreneurThe 3 success pillarsHow to make a difference in the world, WHILE taking care of yourself, AND having the time to spend with your friends and familyHow to deal with the fear of visibility and show up authenticallyOther Links in the Episode:https://www.sandralindholm.fi/https://www.facebook.com/sandralindholmstrategyhttps://www.instagram.com/sandralindholmstrategy/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Award-Winning Mindset Coach & Business Strategist, Jenni Donato.Jenni is the host of The Mindset and Method Podcast, Creator of The Mind Spa Business Accelerator Programme, and joint host of The IGNITE Business Hub. She helps female entrepreneurs to blast through mindset blocks to create a business that makes them the money they want from doing what they love - in the time they have!Michelle and Jenni discuss:3 things to focus on for business success: belief, simplify and scaleThe science of mindset and how mindset is 95% of successHarnessing the success psychology of the most successful people to improve your businessHow self-care is the best investment we can make as women and business ownersAdvice for selling that pushes past our desire to serve and please but actually empowersA crash course in contrast marketing and how to be careful not to accidentally down-sell everyone to your lowest ticket offerOther links in this episode:https://www.jennidonato.com/growth-audit/?fbclid=IwAR2uY9mySHD3-F325N7pil3x9nA8M28YSBqNATewB7yeA5lLGGIPlNyWE94 - A 30-Min 'Do-It-Yourself' Business Growth Audit This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of the Marketing Like a Mother podcast, Olivia is chatting with the Integrated Success Coach herself, Laura Ellera.Laura is an award-winning, top-ranking podcaster, speaker, neuroscientist in training and ICF accredited Integrated Success Coach™️ whose sole purpose in life is to help female leaders connect deeply to themselves, their message, and their audience by releasing their subconscious resistance to success so that they can lead with integrity and grace.In this episode, Laura and I discuss:Lessons from a “flopped” launchHow connecting deeply with your audience is the key to successHow that connection starts with first connecting with ourselvesThe steps to take to establish that connectionBalancing the science and the wooHow Laura balanced motherhood, life, and a business after being diagnosed with PND two days before her husband left for Afghanistan for two years, and how training and competing in an Ironman helped herOther links mentioned:https://lauraellera.com/https://lauraellera.com/neurosciencediplomahttps://www.instagram.com/iamlauraellera/https://www.facebook.com/lauramarieellerahttps://lauraellera.com/podcast/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia do a deep dive behind the scenes of their schedules as mompreneurs. They discuss:Their schedules with 2 businesses each + toddlersNon-traditional schedules vs "regular 9-5"Their secrets behind balancing it all (without losing their minds...)The danger of just "putting out fires" all dayHow to determine what's truly urgent and/or important in your scheduleWhen guilt sneaks inHow to take your clients' schedules into consideration in your business This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode, Olivia sits down with author and certified Mindful Schools meditation educator, Miranda Lee. Miranda specializes in practical meditation coaching for busy families, teaching parents and kids how to lead contented and balanced lives using mindfulness and meditation techniques.In this episode, you’ll learn:How mindfulness can help you in business, especially in stopping the overwhelm that can occur when balancing caregiving and workWhy pausing in our working day can help us be more productive and how to pause effectivelyHow to get in the habit of pausing, even when you have no extra timeMiranda’s tools to help with overwhelm and stressful momentsWhy self-compassion is so important for working mothersAnd Miranda walks us through a short (but incredibly effective!) practiceOther Links in the Episode:https://amzn.to/39flMgRhttps://www.findthatpause.com/https://www.instagram.com/find_that_pause/https://www.facebook.com/findthatpause This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership. She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you’re never a sleazy slimeball in someone’s inbox ever again.Michelle and Allison talk about:What are email funnels?Her signature system for setting up habit-based funnels for better engagement, nurturing and conversionsWhen is the right time to introduce funnels into your business?How she built her program around her role as a motherAdvice for implementing education and trainings to actually get resultsHow she runs her business around her family + her origin story for focusing specifically on MomsThe importance of living out your brand values in your business and how values are the best way to identify your ideal clientsOther links in this episode: https://www.allisonhardy.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings……not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and freedom that comes from finding her voice and living as her authentic self..In this episode, you’ll learn:How to build confidence and break through anxiety, especially in public speaking/performance settingsHow to find your authentic voice and message and communicate from that grounded placeHow to process negative thoughts that trigger anxiety before a big eventHow to be confident and grounded, no matter what audience you’re in front of and no matter what reaction you’re getting from that audience.Other Links in the Episode:http://jennybaird.com/https://www.instagram.com/jennybairdmusic/https://twitter.com/jennybairdmusichttps://www.facebook.com/jennybairdmusichttps://www.youtube.com/channel/UCBiNJaYZCjPXenRbgX56Ing This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Kajabi specialist Jaimee Claxton. Jaimee is the Founder & Creative Director at Website Restyle, as well as a double Olympian, mum of three, and a coffee loving Kiwi living in France!Jaimee supports female entrepreneurs, online coaches and course creators by removing their tech stress and allowing business owners to focus on what they love - their business!In this episode Michelle and Jaimee chat about:Scaling with digital products and how she's nurturing her dream clients earlier in their business journey with smaller investment items so they know / like / trust her when they're ready for 1:1 supportFinding the right audience and offers for your business that light you up and fit your life, and let go of the rest!How investing in support, mentorship and education unlocked things for her businessNetworking & marketing on a human scale with Facebook groups, where she plants seeds of value and becomes top of mind for the right peopleAnd leaning into your mum instincts in business to empathize, support and encourage your communityLinks in the episode:https://www.websiterestyle.com/Kajabi-templates For a 10% discount on any of my Kajabi templates, email Jaimee at [email protected] and tell her that you listened to this amazing podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia chats with financial coach Victoria Sexton. Victoria is also the bestselling author of Effortless Money: How to Align Your Wealth and Your Woo and is the host of the Don’t Play With Trash podcast.In this episode, you’ll learn:Why women should iinvest more than menWhat your beliefs, values, and mindset have to do with your financial situationWhat you can do NOW to improve your financial situationWhat you can do now in this economic and political climate to ensure your future financial success?Why women shouldn't delegate their money to their manOther Links in the Episode:Effortless Money: How to Align Your Wealth and Your Woohttps://victoriasexton.com/https://www.linkedin.com/in/victoriarsexton/https://www.facebook.com/VictoriaFinancialCoachhttps://www.instagram.com/victoriafinancialcoach/https://www.pinterest.com/VictoriaFinancialCoach/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.They discuss:The different kinds of collaborationsHow to get over “collaboration FOMO”The importance of knowing yourselfTesting what worksCollaboration tools we loveHow we turned barriers into assetsHow to get started with collaborationsOther links mentioned in the show: Join the Simplify waitlist: https://oliviaradcliffe.mykajabi.com/simplify-waitlistIf you need help finding collaboration opportunities, contact us at [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Lee Midlane. Lee has built her business around the goal of making video more accessible and less scary for women, and getting them more visible in their businesses.In this episode, Lee and Michelle dive into:Helping women overcome the mindset of being on camera and video and purposefully desensitizing yourself to seeing your face on screenHow Lee grew her business out of a gap in the market, being the only woman in her field and businessHow she balances all the different sides of her business with 3 kids on the spectrumHow her family operates as a team like her business and how she’s leaning into doing business her way... and so much more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode, Olivia sits down with high-performance neurocoach Heather J. Crider.Heather is also the host of the Go Reflect Yourself podcast and a leading expert on brain-based growth, thought transformation, stress reduction, and burnout recovery.In this episode, you’ll learn:How to create a joyful, fulfilled life of your dreams - even when you feel like it can’t happen for youHow to use practical evidence-based neuroscience to help with the processHow Heather involves her teenagers in her business and teaches them valuable life lessonsHeather’s top tips for balancing running a business with kidsOther Links in the Episode:https://heatherjcrider.com/https://www.instagram.com/heatherjcrider/https://www.facebook.com/HeatherJCriderHighPerformanceGrowthhttps://www.linkedin.com/in/heatherjcrider/https://twitter.com/heatherjcriderhttps://goreflectyourself.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with the lovely Carla Shohet to talk about the importance of community and empowering mothers to shape their own future.In this episode you’ll learn:Why Carla is so passionate about helping mothers create their own financial independenceWhat contributes to forming your identity as a motherThe benefits behind finding a community as a motherThe concept of MatrescenceHow to find a business concept that works with YOUR lifestyleOther links mentioned in this episode:www.carlashohet.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with Donna Dube, a homeschooling mother of two teenagers and the founder of Productivity Plus. Donna helps CEOs reach their full potential without the burnout and stress that comes with managing a growing and scaling business.You’ll learn:How not to get overwhelmed with ALL the dataHow knowing the data helps you move forward in your businessHow to pinpoint which metrics you should be trackingHow to make sure what you’re doing is adding to your bottom line (and isn’t just busywork disguised as productive work…)Her recommended tools for tracking dataWhat to do if you’re naturally NOT a “numbers” personHow much time you should be spending tracking data and how often you should be looking at your numbersOther Links Mentioned in this Episode:https://www.productivityplusva.ca10 KPIs You Can Start Measuring TodayGoogle Data StudioGoogle Analytics This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like:Olivia's strategy for reviving her list after taking a 2 YEAR breakHow to get people on your listHow to choose a platformWhich metrics to trackOlivia's (somewhat) controversial daily email strategyHow to set up a "getting to know you" sequenceBatch creating vs writing in the momentAnd more!Other links in the episode:ConvertKitFreakonomics Podcasthttps://www.thebluebellgroup.comhttps://www.michellepontvert.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother, co-host Michelle Pontvert is chatting with the very talented copywriter Nicole Kepic.Here’s what you’ll learn in this episode:The simplifying power of VIP DaysWhat exactly is “copy”How non-writers can harness the power of copywritingHow to make sure you’re not being too “sales-y” in your copyWhat the highest-impact copy is and when to hire a professional copywriterHow launching digital products has changed her businessOther links in this episode:https://www.nicolekepic.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Olivia is sitting down with business mentor, marketing strategist, entrepreneur, and author Tiffany Barry. Tiffany is incredibly passionate about helping women - especially moms - in business.In this episode, Tiffany and I talk about:Holistic marketing strategiesHow to worry less about your marketing and focus on your other goalsHow to redefine what your “rules” are in your business and create the lifestyle business of your dreamsHow what Tiffany has learned in motherhood has translated into how she works in her businessOther Links Mentioned in the Episode:https://tiffanyebarry.com/https://www.instagram.com/tiffanyebarry/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Michelle is chatting with brand photographer Ally Berry about how to feel confident in your brand photos and how your brand photos can help instill some extra confidence in the eyes of your potential clients.Ally is an award winning portrait and personal brand photographer from Sussex. She helps creative entrepreneurs conquer the fear of being photographed and empowers them to show up in their business, website and social media with confidence and ease. In this episode you'll learn:The importance of confidence in marketingThe power of good brand photographyBuilding confidence through your photosHow to plan for a killer photoshootTips to help feel less camera-shyOther links in the episode:www.allyberry.co.uk pages.allyberry.co.uk/top-tips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with Carrie Flynn, owner of Virtual Simplicity. Carrie specializes in helping her clients get their online programs created, designed, and ready to launch using her Zen Launch Formula, so they can launch with ease and maximize profits fast.In this episode, Carrie shares some of her actionable tips about how she grew her own business to 6-figures while being a mother to young kids and working full-time as a teacher.Other Links in the Episode:Virtual Simplicity, LLCCarrie’s FacebookCarrie’s Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This episode is about all things systems and productivity! Michelle sits down with Mahnaz Sharif, owner of Xcel with Mahnaz. Mahnaz focuses on helping you grow your wellness business without sacrificing your time or values.In this episode you'll learn:What life/work balance really meansAdvice for working mothers to find their own sense of balanceHarnessing systems and tools to increase your productivityFinding the right systems for your businessUsing your “Mum” superpowers in your businessOther links in this episode:https://www.subscribepage.com/sustainablebusinessquizhttps://xcelwithmahnaz.com/https://www.michellepontvert.com/converts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia and Michelle sit down and talk about the tech tools that they've used at the different stages in their businesses. They review their MUST HAVE tools they can't function without today, as well as a few they've tried and gotten rid of over the years. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with author and EFT Master Trainer Tamara Donn to discuss how practicing EFT, even for just 5 minutes a day, can help release overwhelm. Perfect for super busy mompreneurs!In this episode, you'll learn:What is EFTWhat it can help withHow it works (scientifically speaking)How even the busiest mom can fit this in their scheduleHow it affects your businessHere is the link to the video demo mentioned in the episode: Video link to EFT demoHere's a link to download a free chapter of Frazzled to Fabulous in 5 Minutes a Day: Link to download free chapter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Connecting with clients is key to any business and one of the most powerful ways we can connect with potential clients and customers as entrepreneurs is through the words that we write. Those words that we use to market and sell our offers, otherwise known as copy, are key to building trust and helping draw the right people through your sales process.In this episode, Michelle sits down with Connection Copywriter Rosie Di Lecce to talk about all things copy and how we can harness the power of connection in our businesses. She also shares her expert advice on writing your own copy, when to invest your time and money in copy and how to deal with language and culture in your copy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia and Michelle talk about different launch strategies they've tried in their businesses. They share what worked, what didn't work, and the 3 main components to keep in mind when choosing your own launch strategy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Meet Olivia Radcliffe and Michelle Pontvert, two moms with businesses in two different countries coming together to share their tried and true business and marketing tips. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com