Marketing Like a Mother

Tired of overcomplicated goal-setting systems that fall apart by February? In this special workshop-format episode of Marketing Like a Mother, I’ll walk you through my super simple (yet powerful) Top-Down Planning Method to help you create a roadmap for 2025 that’s flexible, inspiring, and totally doable. Grab your planner and a cup of tea—it’s time to plan the year you’ve been dreaming of!Key Takeaways:* Discover why starting with the big picture is the secret to a successful year* Learn how to anchor your goals to feelings that keep you inspired* Break your goals into manageable steps without overloading your schedule* Find out how to balance ambition with the chaos of everyday life* Get simple tips to stay flexible and aligned with your evolving prioritiesFeeling inspired? Send me a DM at @thebluebellgroup or hit reply and share your 2025 goals with me! And if you loved this episode, share it with a friend who’s ready to plan their best year yet. Don’t forget to subscribe for more tips to help you build a business and life you love. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What if the key to building your brand was simply being human? In this episode of Marketing Like a Mother, I’m sitting down with Rachel Elsts Downey, founder and CEO of Share Your Genius, an award-winning content production company specializing in podcast-led strategies. Rachel shares her expertise on using podcasts to deepen relationships, amplify your voice, and create content that resonates. Whether you’re thinking about launching a podcast or taking yours to the next level, Rachel’s advice will help you cut through the noise, design with purpose, and stay true to your unique story.Key Takeaways:* Start with Purpose: Before launching a podcast, ask yourself: What’s the goal? Building relationships? Growing brand awareness? Monetization? Each requires a different strategy.* Podcasting ≠ Overnight Audience Growth: Focus on leveraging podcasts to nurture existing relationships and create evergreen content that fuels other channels.* Human Moments Build Trust: Share your quirks, flaws, and authentic self to create genuine connections—because people buy from people, not brands.* Content is a Long Game: Design your podcast with distribution in mind to maximize every episode’s potential across platforms.* Experiment, Evolve, and Excel: Stay curious, keep trying new approaches, and let your podcast grow alongside you and your business.If you’re ready to create a podcast (or take yours to the next level), connect with Rachel Elsts Downey on LinkedIn or explore her team’s amazing work at shareyourgenius.com. Loved this episode? Share it with a friend or leave a review—we’d love to hear what resonated with you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Perfectionism, people-pleasing, and boundary burnout—sound familiar? 😝 In this episode of Marketing Like a Mother, I’m diving into these all-too-common struggles with licensed mental health counselor and podcast host Justine Carino. Justine shares her personal journey of juggling a private practice, two kids, and life as a recovering perfectionist. Together, we unpack how childhood roles shape our adult habits, why saying no can feel impossible, and how to rebuild trust with yourself one small boundary at a time. If you’ve ever felt like you “should” be doing it all, this episode is your permission slip to stop!Key Takeaways:* Boundaries Begin with You: Setting boundaries with others is hard, but it starts with learning to set them with yourself.* Rewire Your Inner Voice: That perfectionist voice in your head? It’s time to give it a name and start talking back.* The “No” Muscle Needs Practice: Saying no gets easier with time—start small and build up your confidence.* Perfectionism Has Roots: Many perfectionists were conditioned in childhood to overachieve—understanding the “why” can help you change.* Stop Should-ing Yourself: Shift your focus from societal “shoulds” to personal “musts” aligned with your values.If this episode resonated with you, share it with a friend who needs to hear it! Want to dive deeper into Justine’s work? Visit CarinoCounseling.com or check out her free Worry Workshop filled with evidence-based strategies to manage anxious thoughts. You can also find her on Instagram at @_thoughtsfromthecouch_. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Running a business while raising kids can sometimes feel like juggling flaming swords, right? Christine Brown, founder of Bella Luna Family, gets it. In this episode of Marketing Like a Mother, Olivia chats with Christine about navigating the chaos of parenting, business, and life—without losing your mind (or even your sleep!). From creating schedules that actually work to managing the infamous mom guilt, Christine shares practical tips and hard-earned wisdom on how to thrive in both parenting and entrepreneurship. Plus, she dishes on why boundaries are your best friend and how to give yourself grace when things go sideways.Key Takeaways:* Embrace the Schedule: Create routines that work for your family, but stay flexible because life (and toddlers) happen.* Boundaries Save Lives: Learn to say no—to yourself and others—when it’s necessary to protect your energy.* Connection Time is Key: Spending intentional, undistracted time with your kids can lead to smoother, happier days.* Know Thyself: Structure your work around your energy levels, not someone else’s “ideal” routine.Ready to take back your time and sanity? Check out Christine’s resources at BellaLunaFamily.com and follow her on Instagram at @BellaLunaFamily. Share this episode with another parent who could use a laugh (and a little help)! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What if the secret to looking and feeling your best isn’t doing more, but actually doing less? In this episode of Marketing Like a Mother, Olivia chats with Stephanie Garcia-Malcom, a makeup artist, entrepreneur, and mom, about embracing the “less is more” philosophy in beauty, business, and life. Stephanie shares how simplifying her beauty routine and creating a sustainable skincare line (Ouli’s Ointment) transformed not only her career but also her mindset. Whether you’re an overwhelmed mom or a multitasking entrepreneur (or both…), this episode will inspire you to slow down, scale back, and reclaim your confidence—one step (and one eyebrow brush) at a time.Key Takeaways:Simplify to Amplify: Reduce your beauty routine to the essentials and focus on what truly works for you.Confidence is in the Basics: Sometimes all you need is a clean face, a little mascara, and a boost of self-love.Make Time for You: Even five minutes of intentional self-care can completely change how you feel about yourself.Start Small: Don’t aim for perfection—start with one small habit.Sustainability Matters: Stephanie’s journey with Ouli’s Ointment proves that sustainable, simple products can have a big impact.Ready to simplify your beauty routine and feel more confident in less time? Connect with Stephanie on Instagram at @oulisointment or @thestephaniegm and check out her sustainable skincare products at oulis-ointment.com. Don’t forget to share this episode with a fellow mompreneur who could use a confidence boost!Listeners can use code MLAM20 for 20% off their purchase at Ouli’s Ointment! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What happens when a childhood dream meets a real-world problem? You get ENGin, a nonprofit connecting English speakers with Ukrainians for one-on-one conversations. In this episode of Marketing Like a Mother, Olivia chats with Katerina Manoff, founder and CEO of ENGin, about the delicate dance of balancing passion, purpose, and practicality in entrepreneurship. Katerina shares how her mission to help Ukrainian youth evolved into a thriving global nonprofit and offers wisdom on finding your niche, knowing your audience, and learning when to hold firm—or pivot. Spoiler: It’s all about staying stubbornly flexible.Key Takeaways:* Passion is Just the Beginning: Pair it with skills and market needs to create something meaningful and sustainable.* Solve Real Problems: Your niche should focus on gaps that people genuinely need filled—not just what you want to offer.* Know Your Audience: Talk directly to your target users to truly understand their needs, instead of guessing.* Be Stubborn, But Not Stuck: Confidence is great, but staying open to feedback and adapting is where growth happens.* Collaboration Over Competition: There’s room for everyone—refer out when needed and focus on your unique strengths.Loved this episode? Share it with a friend or leave a review! Learn more about ENGin and how you can volunteer to make a difference at enginprogram.org. Ready to connect with Katerina? Email her at [email protected] or on Instagram @enginprogram. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Tired of feeling like you’re the only one who didn’t get the mom instruction manual? In this episode of Marketing Like a Mother, Olivia and Jessica Hill, founder of The Parent Collective, talk about the power of community for moms navigating pregnancy and postpartum. Inspired by her experience abroad, Jessica’s mission is to prevent mothers from feeling isolated by building a supportive community from day one. Olivia and Jessica discuss the challenges of early motherhood, why finding “mom friends” matters, and how collaboration beats competition in the business world. This is a must-listen for any mom looking to find her village and navigate motherhood with a little less stress (and a lot more support). Key Takeaways:* Don’t Go It Alone: Motherhood is challenging enough; finding community and support can make all the difference.* Mom Friends Matter: Connecting with others who “get it” helps you feel seen and supported, especially during those newborn days.* Collaboration Over Competition: Building partnerships and supporting each other strengthens everyone—there’s room for everyone to thrive.* Make Isolation a Thing of the Past: The Parent Collective is on a mission to connect moms from day one, so you don’t have to figure out swaddling, sleep regressions, or anything alone.* Your Network, Your Lifeline: Building a network isn’t just good for business—it’s good for the soul (and sanity).If you’re ready to stop going it alone, share this episode with another mom who needs a village too! Head to theparentcollective.com or reach out to Jessica at @theparentcollectivepc to learn more about joining or starting a local chapter and find the mom friends you didn’t know you were missing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Are you exhausted from trying to do it all and feeling like it’s never enough? In this episode of Marketing Like a Mother, Olivia sits down with Valerie Recore, founder of Stride Productivity, to bust some serious myths about productivity and mom life. Valerie calls out the societal pressures that make moms think they have to be superheroes and explains how to reclaim your time, set boundaries, and share the mental load. From practical tips to real-life stories, this episode will leave you feeling seen and ready to make real changes.Key Takeaways:* You Can’t Do It All: Accept that it’s literally impossible to do everything…and that’s okay. The goal is to do what matters.* Ban the Busy Badge: Being busy doesn’t make you more successful or valuable. Let’s ditch that particular badge of honor, shall we?* Shared Responsibility: There’s a big difference between asking for help and sharing the load—learn how to make sure it’s not all on you.* Reminders Save Lives: Automate reminders so you can free up mental space and stop worrying about what you might be forgetting.* Body Doubling for the Win: Sometimes, just having someone sit with you while you fold laundry or work makes the task easier.Links MentionedSay hi to Valerie on Instagram, LinkedIn, or FacebookLearn more at strideproductivity.comLoved this episode? Share it with another mom who needs to hear that she’s not alone! You can learn more about Valerie and her productivity tips at strideproductivity.com. And hey, if you’re feeling extra generous, leave us a rating to help spread the word. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Can moms be hot? Absolutely. In this episode of Marketing Like a Mother, Olivia sits down with HeyMama Head of Community Penny Goffman to talk about motherhood, confidence, and why you should ditch the martyrdom mindset (and maybe those bake sale expectations too). Penny dives into her “&HOT” movement—because yes, moms can rock stilettos, run businesses, and throw epic birthday parties. If you’ve ever felt guilty for wanting more than just playdates and PTA meetings, this conversation will have you embracing your confidence, dancing on tables (metaphorically... or not), and showing up as your best self.Key Takeaways:* Confidence Starts Today: You don’t have to wait for a milestone—start acting as the confident version of yourself now.* Ditch the Martyrdom: Baking cupcakes isn't a requirement—unless you want it to be. Whole Foods is your friend.* Act Like You Belong: Channel your inner Marilyn Monroe—sometimes all it takes is flipping that confidence switch.* Ask for More: You’re allowed to be grateful and still want more in your business and life.* Sexy Moms Are Great Moms: Your kids learn self-love when you model it. Prioritize yourself unapologetically.Links MentionedSay hi to Penny on Instagram$100 off an annual membership to HeyMama here: https://pages.heymama.co/membership/Love this episode? Share it with a friend or leave a review—and then go embrace your HOT. Want more from Penny and Olivia? DM Penny at @thatpennylife_ or Olivia at @thebluebellgroup. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever feel like you’re juggling so many tasks you might as well audition for the circus? In this episode of Marketing Like a Mother, Olivia Radcliffe shares one of her secret weapon for conquering the chaos—task batching. Olivia gets real about trying (and sometimes failing…) to manage business, homeschooling, and life while explaining how batching similar tasks can help you ditch the overwhelm. She breaks down the science of why multitasking is a myth, offers practical tips to get started, and shares some personal stories—like trying to promote her book launch mid-nature hike. Spoiler alert: It didn’t go well.Key Takeaways:* Multitasking Myth Busted: Jumping between tasks wastes time—batching them saves your sanity.* Timers Are Your New Best Friend: A little time tracking can help you rule the world (or at least your inbox).* Set Non-Negotiables: Protect your time—you deserve it.* Prepare for the Unexpected: Sometimes Bluey is your co-parent, and that’s okay.* Progress, Not Perfection: If you can only batch one task this week, that’s a win. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Olivia Radcliffe talks with Jenna Rykiel, a business and mindset coach for mom entrepreneurs, about the challenges and rewards of transitioning from corporate life to entrepreneurship. Jenna shares insights on overcoming mindset hurdles, the importance of creating a business that aligns with your life as a mom, and why failure should be seen as a friend rather than a foe. They also discuss the societal pressures moms face and how to create a business that not only supports financial goals but also nurtures the joy and freedom of being a mom.Key Takeaways:* Mindset is Key: The success of your business hinges not just on strategy, but on believing in yourself and aligning your business with your personal values and lifestyle.* Failure as a Friend: Embrace failure as a learning tool; it's an essential part of the entrepreneurial journey.* Personalization of Business: There's no one-size-fits-all approach to entrepreneurship; customize your strategies to fit your unique needs as a mom and business owner.* Value of Transition Planning: Picking a transition date from corporate to entrepreneurship can be a powerful motivator and provide clarity in the journey ahead.* Corporate to Entrepreneurship Shift: Shifting from a corporate mindset to an entrepreneurial one requires letting go of old habits and redefining what success looks like.Resources Mentioned:* Connect with Jenna:* Website: jenna.coach* Podcast: How to Quit Your Job: A Mom’s Guide to Creating a Life and Business You Love* Monthly Mom Entrepreneurs Group: Join Here* Free Resources: Transition Date Planning Guide available through Jenna’s website.If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on balancing motherhood and entrepreneurship, and don’t forget to check out Jenna’s podcast for more tips on creating a life and business you love.Never miss an episode when you subscribe to our Substack!Learn more about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this special episode of Marketing Like a Mother, I’m offering a little sneaky peek into my upcoming book, Hold My Juice Box, by reading Chapter 1. I share my journey of FINALLY writing the book after years of delays, balancing entrepreneurship with motherhood, and overcoming the inner voice that says, “I’m not good enough.” I dive into the societal pressures moms face and offers practical advice for combating negative self-talk and perfectionism. Plus, you get a preview of the book before it officially launches! 🙌Key Takeaways:* Self-Acceptance is Key: Recognizing and embracing your unique strengths and imperfections is the foundation of personal and business success.* Perfection is a Myth: True fulfillment comes from progress, not perfection—learning to show yourself grace is essential.* You Are Enough: Your worth is not determined by your productivity or achievements. Embrace your enoughness and celebrate every victory, big or small.* Overcoming Mom Guilt: Every mom feels it at some point, but learning to shift your mindset helps combat feelings of inadequacy.* Mindset First, Strategy Second: No strategy will succeed if you don’t believe in yourself—mindset work is essential for long-term success.Quotes:* "Everything you say yes to is a no to something else, and everything you say no to is a yes to something else."* "This book tackles 14 of the most common lies we tell ourselves—the negative mindsets that hold us back from reaching our true potential."* "When you run a business and you’re a mom, there are so many priorities—and it’s all about taking it one baby step at a time."* "At some point, it doesn’t matter how perfect your marketing strategy is. If you believe even one of these lies, you won’t find the success you’re searching for."* "Moms are superheroes with diaper bags and crossbody bags instead of capes."* "Perfection is a myth and the enemy of progress—it’s not about doing it all; it’s about doing what matters."* "I realized I had been repeating lies from my past, and it was time to replace them with words of love and affirmation."* "Mom guilt is like that uninvited houseguest that insists you’re doing everything wrong."* "Enoughness is an inside job—if you don’t feel enough now, no achievement will ever fill that gap."* "Every setback is a setup for a comeback—keep showing up, even if today’s effort isn’t 100%."Resources Mentioned:* Book Launch: Hold My Juice Box available on Amazon on October 15th (paperback and Kindle) and hardback in early November.If you enjoyed this episode, please consider leaving a rating or sharing the show with a friend. Mark your calendars for October 15th, and don’t forget to grab your copy of Hold My Juice Box! Stay tuned for more tips on building a business and life you love.Want more help building a business and life you love? Click below to learn more!Thanks for tuning in to Marketing Like a Mother! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Olivia chats with her partner (Boyfriend? Man-friend? 😜), Mike Richardson, a real estate agent, entrepreneur, and dad, about the challenges and rewards of balancing entrepreneurship with family life. They dive into the importance of creating structure as a business owner, building relationships in business, and setting non-negotiables for both work and family. Mike shares insights on how his morning routines set him up for success, why understanding your personal priorities is key, and how to embrace patience and grace, both in business and in life.Key Takeaways:* Structure is Key: Having a solid morning routine and identifying non-negotiables in your calendar can help you stay grounded and focused as an entrepreneur.* Relationships Matter: In any business, success often comes down to the quality of relationships you build with your clients and network.* Grace and Patience: Giving yourself and others grace, along with practicing patience, can make a significant difference in managing both work and family responsibilities.* Prioritize Wisely: Use the 80/20 rule to identify which tasks will provide the greatest results, and don’t overload your schedule with too many priorities at once.* Self-Care First: Prioritizing yourself isn’t selfish—it’s essential. When you take care of yourself first, you’re better equipped to care for others and handle the demands of entrepreneurship.Quotes:* "You need to figure out your non-negotiables and build your life around them."* "If I can control my morning, I’ve won half the day by noon."* "You don’t have to do everything at once—prioritize what matters most to you."* "Give yourself grace and patience; life isn’t always going to go according to plan, but that’s okay."* "The relationships you build are your biggest asset in any business."* "When you prioritize yourself first, you’re the best version of yourself for others."* "It’s not about what happens to you; it’s about how you respond."* "Success isn’t about doing everything, it’s about doing the right things that push your business forward."* "Don’t trade one form of burnout for another—build a business that supports the life you want to live."* "There’s no finish line in life; the key is learning to enjoy the process while pursuing your goals."Resources Mentioned:* Connect with Mike:* Instagram: @mik3richardson* Recommended Reading: The 12-Week Year (Book on goal setting and breaking down yearly goals into manageable time frames)Want more help building a business and life you love? Click below to learn more!Thanks for tuning in to Marketing Like a Mother! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, co-host Michelle Pontvert sits down with Emilie Nutley, a money coach specializing in helping female business owners manage their finances with confidence. Emilie shares her journey from financial struggle to becoming a money coach, highlighting the importance of separating personal and business finances. They discuss practical strategies for paying yourself as a business owner, building a financial buffer, and addressing the money mindset issues that often hold women back. Emilie also offers insights into the pitfalls of traditional financial advice and how to create a money management system that truly works for you.Key Takeaways:* Separate Finances: Keeping personal and business finances distinct is crucial for clarity and effective money management.* Magic Number: Identify your “magic number” for business finances, which includes your salary and business expenses, and use any overflow to build a financial buffer.* Mindset Matters: Overcoming societal beliefs about money, such as the idea that women’s spending is “frivolous,” is key to financial empowerment.* Buffer Account: Creating a business buffer account acts as insurance for your business, helping you maintain a steady income even in slower months.* Challenge Traditional Advice: Emilie challenges the traditional "profit first" and "emergency fund" models, advocating for a simpler, more trust-based approach to financial management.Resources Mentioned:* Connect with Emilie:* Instagram: @emilienutley* Threads: Emilie Nutley on Threads* Cashflow Confident: Emilie's group program launching in October, designed to help business owners manage their finances and pay themselves confidently.If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on growing a life-first business, and don’t forget to connect with Emilie to learn more about taking control of your money!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with automation and funnel strategist Elizabeth Neumann. Elizabeth Neumann is a funnel strategist and tech automation specialist who assists businesses in developing effective tech and automation strategies. By helping clients get unstuck and addressing tech issues, Elizabeth enables them to improve their marketing and sales efforts. In this episode, they talk about:-How Elizabeth helps businesses with their tech and automation strategy- How to overcome tech challenges and improve marketing and sales efforts- Prioritizing tasks and using automation can save time and eliminate repetitive tasks- Starting with a calendar link automation can streamline scheduling- Automating the process of uploading Zoom recordings can save time and storage space- And more!Learn more about ElizabethElizabeth Neumann is a Funnel Strategist & Tech Automation Specialist who supports driven Coaches & Course Creators with their Tech & Automation Strategy and Set up - so they can move their business forward, avoid tech fails and focus on serving their audience & clients.Visit Elizabeth's websiteDownload her Migration freebieElizabeth's LinkedInElizabeth's FacebookNever miss an episode when you subscribe to our Substack!Learn more about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this special Q&A episode of Marketing Like a Mother, Michelle interviews Olivia about her brand new book, Hold My Juice Box. Olivia shares her journey of finally taking the leap to write the book, despite a chaotic period in her life. They discuss the inspiration behind the book, which is tailored for moms with businesses, addressing the mindset hurdles like mom guilt and imposter syndrome that often hold them back.Olivia dives deep into the process of writing and editing the book, explaining how she managed to fit it into her busy schedule and the challenges of maintaining objectivity during editing. She also talks about the importance of celebrating small milestones and the support system she built around her, including beta readers and external editors. The episode wraps up with a look at Olivia's marketing strategy for the book launch and an invitation to join the virtual launch party.Tune in to hear the behind-the-scenes details of writing Hold My Juice Box and get inspired to tackle your own big projects, no matter how daunting they may seem.Key Takeaways:The importance of challenging mindset blocks like mom guilt.Practical tips on fitting a big project into an already full schedule.The value of external feedback and setting aside time to gain fresh perspectives on your work.How to celebrate small wins along the journey to keep motivation high.An inside look at the transition from writing to marketing a book.Click below to get on the waitlist to be the first to hear about when the book drops + opportunities to win exclusive goodies, merch, and more!Join the Book Waitlist Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!This week on the Marketing Like a Mother podcast, Olivia is talking with the CEO of Operations Agency and the Founder of Master Maternity Leave, Alyson Caffrey.Alyson created a system for mompreneurs to master maternity leave so that they don’t have to choose ‘business or baby’ after starting or growing a family and she prides herself on helping business owners create systems that amplify their business growth while simultaneously decreasing stress behind the scenes.Alyson took two maternity leaves from her business in the last two years and is currently in the mommy trenches with two little boys under three.In the episode, they discuss:* How you as a business owner can begin to plan for maternity leave (or any extended leave!)* How to transition from “my business is my baby” to “my business is my capable adolescent”* What if you’re a solopreneur?* How to build a business that’s “life-proof”* What “maternity leave” actually looks like* How to decrease your stress level while out on leave* Alyson’s and Olivia's own maternity leave stories* And more!You can learn more about Alyson at https://www.mastermaternityleave.com or she is mastermaternityleave on social!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it easy for organizers and recommends offering a checklist or organizational resources as popular bundle items.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and surrounding yourself with like-minded individuals who lift you up.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way. In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks about her personal experience as a mompreneur and how she manages her business while raising two young children. Elizabeth also discusses her chronic fatigue syndrome and ADHD diagnosis and how she balances her energy levels while navigating the challenges of childcare.Lizzy and Michelle also discuss:* The benefits of low cost offers* Utilizing Voxer for coaching* When to add a $9 offer to your business* Whether to start with a freebie or low-ticket offer* And more!Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we're answering your (and our!) questions about closing our joint business. In the episode, we're chatting about:- Our decision process for ending our joint business- Reflecting on the positive experiences and our strong partnership- How communication and understanding played a role in our business- How important it is to find the right business partner- The logistics of closing the business- Honoring commitments and transparent communication- Our solo ventures moving forwards- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we have some big news... We're closing our joint business BUT we're still friends and will definitely be keeping this podcast going. In this episode, we talk about:- Why we decided to close our joint business- How we came to this decision and how we're navigating closing the joint business while keeping our solo businesses and podcast - Maintaining our friendship and supporting each other through this process - How we're actually closing the business - Transitioning the podcast to Substack for show notes and emails!- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Avril Anderson a fellow mompreneur who is sharing her journey as an entrepreneur and offering her signature strategies to streamline your systems for more time & energy!In this episode, we talk about: - Avril's entrepreneurial journey: starting in 2015, facing challenges while raising her daughter. - Shifting focus to mentoring and coaching female entrepreneurs. - The importance of streamlining processes and automating tasks to save time and energy- Recommended software tools: CRM systems, project management tools, and automation platforms.- Emphasizing the need to build a business that prioritizes your life and makes space for family time.- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is chatting with course creator and curriculum design expert Vix Meldrew. Vix shares her journey from being a teacher to becoming an online educator and mentor, and how she discovered her passion for helping fellow entrepreneurs improve their teaching skills.In this episode we talk about: - How Vix transitioned from being a teacher to an online educator and mentor- Why she's so passionate about helping fellow entrepreneurs improve their teaching skills- The importance of focusing on the desired outcome for learners- Suggestions for creating offers that fit well with a flexible motherhood lifestyle, such as passive selling and active delivery- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we're chatting about setting & sticking your goals and boundaries as a business owner. Because sometimes it's hardest to stay accountable to your own goals, right?!In this episode we talk about: - Importance of self-accountability and setting boundaries- Challenges of staying motivated and overcoming procrastination- Breaking down goals into actionable steps- Finding the right balance between external and internal accountability- Aligning goals with personal values and making adjustments to fit individual circumstances- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle sits down with Customer Journey & Buyer Experience expert Stacey Cole to deep dive into creating compelling experiences for your customers.In this episode, we talk about:- The need to align the customer journey with business goals- Crafting high-end experiences for your audience- Post-purchase experiences play a vital role in nurturing the audience and building relationships- Continuously evaluating and refining your customer journey to ensure it meets your audience's needs and expectations- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals. In this episode we're talking about:- Balancing work, family, and personal goals- Prioritizing life events and being selfish with self-care- The importance of taking breaks and reconnecting with nature- Focusing on embracing authenticity and pursuing passions- Highlighting the power of sharing personal experiences through platforms like podcasts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people.In this episode we're talking about:- Using terms like neurodivergent and neurospicy in your marketing- Highlighting the need for mindfulness and respect when using these terms- Sharing personal experiences as neurodivergent individuals- Our discomfort with less thoughtful or considered uses of these terms- Emphasizing the importance of education, research, and empathy in marketing- Encouraging understanding of the specific needs and perspectives of the target audience- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches.In this episode we're talking about:- Laura's journey as a business mentor and coach for health and life coaches. - Building successful businesses without the pressure of social media - Creating a flexible work-life balance- The importance of experimentation and trying new strategies in business- Focusing on search-based platforms like blogging, Pinterest, and YouTube vs social media- Clear communication & setting boundaries with clients to manage work and family responsibilities effectively- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching. They discuss:- Choosing and Pursuing a Book Idea- Breaking Free from Structure- The Art of Writing Books for Children- Encouraging Creativity in Young Authors- Traditional Publishing vs. Self-Publishing- Embracing Creativity in Motherhood- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business.They discuss:- Finding Opportunity in Unexpected Places- Overcoming Challenges when starting out- Embracing being a Non-Designer Web Designer- Coding Myth Busted- Ideal Candidates for Web Design- Realistic Income Expectations- Embracing simplicity- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're at 100 episodes!!And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years. In this episode we're talking about:- How fun this podcast has been to create and why we think it's stayed fun all these episodes later- How shocking it's been to see how far the podcast has reached- Lessons learned around managing our energy levels and not overbooking interviews- Our desires to dive deeper into personal journeys and the human side of business- And how grateful for the podcast's success and how excited we are for the next 100+ episodes! - And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider.Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm. They discuss:- How Hailey fell in love with LinkedIn for lead generation- Networking vs content creation- How to send non-sleazy connection requests- Lead generation strategies for LinkedIn- Bio optimization tips- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week we're doing things a little differently over on the Marketing Like a Mother podcast!We sent out a call for your burning questions and we're sharing our honest answers to things like:How we're really juggling all these businessesTransitioning from service provider to digital productsHow to get clients to embrace VoxerNiching down as a multi-passionate entrepreneurAnd planning for maternity leave...Oh and we're sharing a very big surprise life announcement from Olivia... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights!They discusss- From Mental Health Clinician to Mompreneur- Transitioning from Social Work to Product Business- Leveraging ADHD in Business- Working in the Business vs. Working on the Business- The Four Key Components of Business Success- The Importance of Rest- And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it!In this episode, we talk about: - The real challenges of dealing with rejection in business- Strategies for dealing with rejection in client situations and for receiving criticism- Rejection is not personal- Setting healthy boundaries and being authentic in marketing and visibility efforts- Cleaning your email lists and understanding the benefits of unsubscribes- And so much more This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur.They discuss:- Waking Up Your Imagination- Playing with Your Imagination- Stretching Your Imagination- The Power of Boredom and Stillness- Bringing Your Child Along for the Ride- and more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Michelle is sitting down with the delightful Dolly Delong to geek out about all things systems and workflows for busy entrepreneurs.They discuss:- How having solid systems helped Dolly build her flourishing photography business- Why business owners need solid systems and workflows- Example of a freelancer's contact page workflow and you can wow your future clients- Tips for getting started with systems and workflows This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers.They discuss:- The struggle of balancing being a parent, holding down a job and trying to build a business- The importance of embracing the messy journey of doing business around other priorities- Lindsay's best tips for staying focused and productive- Creating powerful systems to support you- Leaning into the plus sides of being multi-passionate This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales! Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't! In this episode we're talking about: What selling is really about as business ownersSelling how you like to buySales mindsetSleazy traps to not fall intoAnd so much more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favorites and our personal picks - to help you start this new year on the right foot. In this final episode in the series, we’re bringing back "Scheduling strategies to do it all without losing your mind”. This is THE fan-favourite episode from the past 2 years of the podcast! In this episode, we go behind the scenes and talk about our own personal strategies for balancing our multiple priorities, including tackling (seemingly) never-ending to-do lists while running our businesses and balancing the urgent and immediate tasks of raising a family. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Are You A "Top Down" Or "Bottom Up" Planning Kind Of Gal?”. This is one of the episodes we’ve actually gotten the most feedback about because it’s not necessarily something you’d think about but understanding how your brain actually works can make the difference between trying to fit yourself into processes that kinda work or finally tapping into your true potential.As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁)Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects.​On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things.​Both approaches have their pros and cons, and it's important to understand which one works best for you and your business.In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes.Timestamps- 00:27 Olivia explains top-down thinking- 01:53 Michelle explains bottom-up thinking- 02:32 The pros and cons of each method- 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes- 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives- 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking- 11:37 Starting with the lowest resistance tasks- 13:14 Picturing the end goal and indulging in the creative side- 13:33 Breaking down the milestones and focusing on the first few tasks- 14:38 Crossing off tasks and quantifiable checks- 16:56 Losing willpower along the way- 19:14 Managing multiple projects- 21:10 The importance of understanding the end goal and how it fits into the bigger picture- 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances- 22:17 The benefits of externalizing your process and finding a community for accountability- 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses- 26:20 Leaning into what comes easily to you and adjusting to that This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Navigating Neurodivergence In Business: How Our Unique Brains Affect Our Work”. This is one of our personal favourite episodes because embracing the way our unique brains work has been pivotal in now only growing our businesses but actually enjoying what we do day in and day out. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This month we’re doing a lookback series of some of the best of the best episodes - both the fan favourites and our personal picks - to help you start this new year on the right foot. This week we’re bringing back “Collaborations: the good, the bad, and the AMAZING”. We think this episode is incredibly important right now as we start the new year because leaning on partnership and collaborations is a great way to expand your reach and grow your audience without having to do it all on your own.In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.They discuss:The different kinds of collaborationsHow to get over “collaboration FOMO”The importance of knowing yourselfTesting what worksCollaboration tools we loveHow we turned barriers into assetsHow to get started with collaborations This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're excited to be sharing a behind-the-scenes peek at our annual planning processes and goal-setting strategies to hopefully spark some meaningful, and maybe out-of-the-box, ideas as you do the same.In this episode we talk about:- Our planning processes for our individual businesses and the joint business- Scheduling strategies for the year including planning for holidays, launches and more- Setting goals vs projects- Our words (or intentions!) of the year- Picking the right shiny ideas AND accommodating yourself as you chase your shiny ideas- Looking for places to streamline, optimize and simplify our businesses- Focusing on how you want to feel throughout the year- And more!We also mention our brand new group program Simplify which is currently open for the founders round that kicks off on January 8th!And announce the Lookback Series for the podcast coming in January where we'll be reairing some of our favorite episodes from the past 2 years. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we're taking a look back at the year and sharing our honest thoughts on what went well, what didn't and our biggest lessons learned. And since we love this season for reflecting on our businesses we're also sharing some of our favorite prompts to help you look back at how things went for you in your own business 😘 In the episode, we chat about:The biggest lessons learned and how we've grown (in all the ways) over the past year.Some of the more memorable moments from 2023Our key takeaways and insights gained from challenges and successes.Plus our favorite tips for actually implementing lessons learned in the upcoming yearAnd more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Olivia is talking with Jenna Hermans about:- Addressing the common misconceptions and clichés surrounding self-care.- Discussing the importance of prioritizing self-care basics for overall well-being.- Highlighting the key elements of self-care, including sleep, nutrition, hydration, and movement.- Providing practical tips and suggestions for incorporating self-care into a busy schedule.- Emphasizing the long-term benefits of self-care and how it contributes to a more grounded and calmer life.- And encouraging readers to prioritize their own self-care and find joy in the simple acts of self-nurturing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this podcast episode, Amanda Hofman, the co-founder and CEO of GoToMarket, shares her expertise on creating branded merchandise that is both beautiful and sustainable. She emphasizes the importance of translating a brand's message and values into unique and interesting designs, rather than simply slapping a logo on a product. Amanda also highlights the benefits of print-on-demand services, which eliminate the need for bulk orders and allow for customization in terms of quantity, size, shape, and color. By offering merchandise that people actually want and will keep, businesses can build stronger connections with their audience and turn them into brand ambassadors. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia Radcliffe interviews Brittany Verlenich, a content strategist and social media manager. Brittany shares her expertise in helping teacherpreneurs and mompreneurs leverage social media to grow their email lists and increase sales. She emphasizes the importance of understanding the goals of each social media platform and tailoring content to fit those goals. Brittany also discusses the concept of a static feed strategy and how it can be effective for certain types of businesses. She provides insights into understanding social media algorithms and how to work with them rather than against them. Brittany also offers advice on creating content when feeling stuck and shares strategies for converting followers into clients. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com