Marketing Like a Mother

Michelle Pontvert and Olivia Radcliffe discuss the changes they made to their membership program, the Shiny Squirrel Chaser’s Club and how you can take your own offers from 1.0 to 2.0 status (and beyond). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the fifth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the fourth episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the third episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the second episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This is the first episode in our 5-part mini-series, 5 Tips for Productively Chasing Shiny Ideas! In this series, we're sharing some simple, easy-to-implement tips for productively chasing shiny ideas in short, easy-to-consume episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Olivia Radcliffe and Michelle Pontvert discuss the ins and outs of Black Friday, both as consumers and as business owners. They share strategies for preparing and shopping during this sales period. They also provide tips for business owners on how to navigate Black Friday promotions and avoid overwhelming their audience. The hosts emphasize the importance of being transparent and clear in marketing and selling, and they announce a special podcast series and deal for their membership, the Shiny Squirrel Chaser’s Club. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Adriana Keefe, a Human Design Coach and motivational speaker, shares her journey of finding her purpose and teaching high-achieving women how to create harmony in life and business. Human design is a science-meets-spirituality system that reveals your energetic blueprint and helps you live authentically. Adriana explains how understanding your Human Design can impact your day-to-day life, including your relationships and decision-making. She emphasizes the importance of embracing your uniqueness and surrounding yourself with like-minded individuals who lift you up. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Cat Griffin joins host Michelle Pontvert on the "Marketing Like a Mother" podcast. Cat shares her journey of accidentally entering the business world and her love for organizing events. She discusses the benefits of hosting events, such as audience growth and networking opportunities. Cat advises aspiring event organizers to participate in events first to understand the process and be prepared before applying. She also highlights the importance of making it easy for organizers and recommends offering a checklist or organizational resources as popular bundle items. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Sarah Miskelly, a successful real estate investor and agent, shares her journey of transitioning from a full-time realtor to focusing on investing and creating passive income opportunities for other women. She emphasizes the importance of aligning your business goals with your priorities as a mom. Sarah offers two options for getting started in real estate investing: actively managing your own properties or investing passively with experienced professionals. She encourages women to educate themselves and find the right strategy that fits their financial capabilities and time commitments. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Emma Johnson, a business-success strategist at Emma Johnson And Co., shares her expertise on systems and automation in this episode of the "Marketing Like a Mother" podcast. She emphasizes the importance of managing time effectively and implementing systems and strategies to build a flexible business. Emma encourages listeners to document their daily activities, identify income-producing tasks, and prioritize their time. She also advises creating passive or semi-passive income sources by packaging existing resources and offers. Emma's approach focuses on protecting time, finding balance, and achieving success on one's own terms. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Laura Sinclair, a marketing and business mentor for ambitious women and CEO of the LJ Social Agency, joins Olivia Radcliffe on the "Marketing Like a Mother" podcast. They discuss social media strategies for mompreneurs, emphasizing the importance of authenticity and storytelling in content creation. Laura advises focusing on engaging with current followers rather than obsessing over gaining more. She also encourages entrepreneurs to prioritize their safety and offers support for those struggling with visibility. The key takeaway is that selling is helping, and it's essential to create a strategy that feels authentic and sustainable. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode of Marketing Like a Mother, co-hosts Michelle Pontvert and Olivia Radcliffe are delving into Michelle's background as an entrepreneur and her journey to where she is today. Michelle shares her experience of being let go from her job during maternity leave and her decision to transition from the film industry to starting her own business. She discusses the challenges she faced and the lessons she learned along the way. The conversation also touches on Michelle's experiences living in different countries and how they have shaped her perspective. Overall, the discussion highlights Michelle's resilience, adaptability, and commitment to creating a business that aligns with her values and personal circumstances. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Olivia Radcliffe, co-host of the "Marketing Like A Mother" podcast, is interviewed by co-host Michelle Pontvert in this episode. Olivia shares her journey as a serial entrepreneur and how she transitioned from wellness coaching to focusing on helping female entrepreneurs, particularly moms. She discusses the challenges she faced in the corporate world and the lessons she learned as a mother. Olivia emphasizes the importance of embracing authenticity and setting healthy boundaries. She also talks about her goals for the future, including growing her business and finding happiness in her personal and professional life. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Olivia Radcliffe interviews Jenny Suneson, founder of the Savvy Podcast Agency, on the topic of podcasting for mompreneurs. They discuss how Jenny helps entrepreneurs launch and grow their podcasts, turning listeners into leads. Jenny shares her journey from social media marketing to podcast management and the flexibility it offers for working moms. They also discuss strategies for promoting offers on podcasts and the importance of mindset in podcasting success. The conversation concludes with tips for getting started in podcasting and measuring success. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

About The Guest:Meg Burrage is the founder of Collaboration Station, a platform that helps entrepreneurs grow their businesses through collaboration strategies. She is an expert in Kajabi and has a passion for helping others succeed in the online business world.Summary:In this episode of "Marketing Like a Mother," host Michelle Pontvert interviews Meg Burrage, the founder of Collaboration Station. They discuss the power of collaboration in growing a business and share insights on how to effectively collaborate with others. Meg shares her personal journey of starting her online business and how she found her passion for helping others through collaboration strategies. She also provides valuable tips on finding the right collaboration partners and setting clear expectations for successful collaborations.Key Takeaways:Collaboration strategies, such as bundles and virtual summits, are effective ways to grow your email list and reach a wider audience.When collaborating with others, it is important to find partners who align with your objectives and have proven experience in their field.Clearly communicate your expectations and desired outcomes to ensure a successful collaboration.Trust your instincts and be selective when choosing collaboration partners to avoid potential red flags.Timestamps00:02 Introduction to the podcast and guest, Meg Burrage01:12 Meg's online business journey and transition to collaboration strategies02:45 Meg's unexpected move to the Netherlands05:41 How Meg has been able to manage her business while moving and having a family08:40 The importance of starting with services before creating online courses10:59 Different types of collaborations, such as bundles and summits15:29 The benefits of collaborating with others and finding the right partners19:35 Entry points for collaboration, even with time zone constraints22:40 Tips for finding good collaboration partners and avoiding red flags29:00 The importance of setting clear expectations in collaborations32:14 Balancing work and family life, including the use of childcare35:07 Meg's plans to delegate tasks and hire a virtual assistant37:35 How to connect with Meg and join the Collaboration Station communityLearn more about Meg herehttps://www.megburrage.com/https://www.facebook.com/KajabiMeg/https://www.instagram.com/meg.burrage/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia and Productivity Consultant Debbie Rosemont talk about what it takes to create work-life harmony while being wildly productive. Here's some of what you'll learn: - The definition of REAL productivity- How multitasking actually affects your brain- How to maximize productivity with limited time (without compromising your free time)Contact Debbie: www.itssimplyplaced.comContact Olivia: www.thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

When you think about your business and the hurdles you face, what comes to mind? For the majority of entrepreneurs - especially entrepreneurs who are also juggling other priorities like raising kids - time is almost always on that list.In this episode of the Marketing Like Mother podcast, Olivia is joined by time strategist and productivity consultant, Jaimee Campanella.Jaimee mentors and guides parents, professionals, and entrepreneurs to take control of their time. She is the creator and principal facilitator of the Time Power program which gives people the essential tools and strategies to avoid overwhelm and tame chaos so that they can regain control of their time for good.In this episode, Olivia and Jaimee explore:Why trying to use a “template” to plan your time doesn’t workThe downfall of multitasking and what to do insteadHow some unknown limiting beliefs could be holding you backA simple exercise to shift your mindset and change how you see timeAnd more!Timestamps01:23 The common challenge for mompreneurs03:12 The importance of not living in guilt and regret for missing important moments with family.04:53 Work-life balance may look different than expected, but it is possible.05:13 Time management and productivity are not one-size-fits-all solutions.06:08 The importance of shaping time around desired experiences rather than trying to fit into a template.07:26 The hustle culture mentality leads to constantly adding more tasks and setting unrealistic expectations.08:04 Band-aid solutions, such as adding more apps or outsourcing, do not address the root issues of time management.10:34 The Time Power Program focuses on four pillars: audit, vision, structure, and plan.12:15 When to outsource.13:14 Clarity and vision do not have to be grandiose; they can be practical and personalized.16:22 Multitasking can lead to context switching and anxiety, hindering productivity.16:43 Shifting the mindset around time is crucial for taking control of one's time.18:05 Time should be treated as an active choice, not something that happens to you.19:28 Limiting beliefs about time can be overcome through mindset shifts and intentional living.20:06 A simple exercise to shift mindset is to change the way you speak about and treat time.21:34 Money and abundance rarely discussed in relation to time, but time is more valuable than money.21:59 Language shapes our thoughts and interactions with the world, so stop saying "I don't have time."24:14 Releasing blame on time allows for empowerment and the ability to make desired changes.26:07 True success is having time for freedom and space, not just filling up every moment.28:07 Shifting away from the hustle culture and embracing a healthy relationship with time.Learn more about Jaimee here:https://www.jaimeecampanella.comFREE 3 Shifts to Take Control of Your Time https://www.linkedin.com/in/jaimeecampanella/https://www.facebook.com/jaimeecampanellacohttps://www.instagram.com/jaimeecampanellaco/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Collaboration has always been a part of business, but in recent years, there seems to have been a shift towards collaboration in the online business world. Networking groups and communities focused on collaboration have popped up, and more and more entrepreneurs are looking for ways to collaborate with others.But not all collaborations are created equal - nor successful.In this episode of Marketing Like a Mother, we’re taking a deep dive into the secrets behind successful collaborations, whether just a one-off collaboration like a freebie swap or a full-fledged business partnership.We also touch on:How to handle international collaborationsCollaborating with someone you’ve never met beforeThe importance of a trial periodWhere to go to find collaborators that will match your goals and driveAnd more!Timestamps03:29: The rising trend of people looking for besties to collaborate with, from sharing freebies to creating multiple business partnerships04:30: Olivia shares her experience of trying to collaborate with a non-business friend and why it didn't work06:38: The importance of personality matches and having the same style of working and rhythm of working when collaborating08:03: Michelle and Olivia's origin story and how their good conversations led to the creation of the "Marketing Like a Mother" podcast and eventually a business partnership08:54: The importance of a trial period to test communication styles, goals, and compatibility before committing to a collaboration09:37: The benefits of being in a similar place in life, such as having young children, when collaborating10:18: The importance of not being afraid to ask for a collaboration and the benefits of doing so10:54: The benefits of testing collaboration through small projects before committing to a larger collaboration12:17: The extra layer of logistics when collaborating internationally and how it forced Michelle and Olivia to start a business quickly13:05: Michelle and Olivia's unique collaboration story of never meeting in person and how they make communication work through tools and project management15:03: The importance of identifying each collaborator's strengths and interests to create a balance of competencies and tasks18:24: The importance of defining combined morals, values, and missions for the collaboration19:23: The importance of defining boundaries and knowing what's appropriate to talk about as a business20:21: The value of holding space for each other's weaknesses and strengths and having constant communication for change of plans21:52: The importance of compassion, empathy, and respect for the other person in collaboration23:48: The importance of surrounding yourself with people who have similar goals and values when looking for a collaboration, and the benefits of starting small and testing compatibility before committing to a larger collaboration25:07: The importance of being open to meeting new people and trying them out for a collaboration, and the importance of feeling a spark and having a good rapport before committing to a collaboration27:51: Michelle and Olivia's collaboration has gone beyond business success to create a lifelong friendship that provides support and companionship in the often-lonely world of entrepreneurship.Additional links:Episode #1: The Origin Story This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Launching a product can be a daunting task, but with the right guidance and support, it can also be an extremely rewarding experience. As a product-based business owner, you may have a brilliant idea for a product, but bringing it to market can be overwhelming. From coordinating with manufacturers, understanding legalities, building a website, and ensuring product-market fit and profitability… the list of tasks can seem endless.This week on Marketing Like a Mother, Olivia is talking with The Product Doula herself, Christina Vanacore.Christina is a Certified Launch and Growth Strategist for product-based business owners and the owner of Agape Professional. She coordinates the logistics for bringing a product to market as well as helps established businesses get their operations in order to get to the next level.In this episode, Christina shares her expertise on bringing a product to market. She discusses the importance of having a brand that people are aware of and familiar with and the strategies she uses to help business owners achieve their goals. Christina also talks about the benefits of founding member launches, establishing social proof, and scaling strategies for business owners.Olivia and Christina also discuss:The steps to take when launching a productHow products fit into the overall customer journeyUnderstanding product-market fit for digital productsProtecting a physical product with a patent or trademarkLaunch strategies for physical and digital productsAnd more!Timestamps07:09 The challenges of bringing a product to market09:50 Proven strategies that Christina uses to help business owners achieve their goals10:54 Steps to take when launching a product11:14 Protecting a physical product with a patent or trademark before launching11:22 Understanding product-market fit for digital products12:02 Considering where the product fits in the overall customer journey14:33 Launching digital products such as templates15:15 Launching products through events15:45 The benefits of pre-selling a product launch16:12 Finding manufacturers and sourcing materials for physical products18:00 Launch strategies for physical and digital products18:44 The benefits of having a waitlist for physical products19:18 Authenticity in marketing and the importance of being real with your audience21:30 Founding member launches and the benefits of establishing social proof24:21 Scaling strategies for business owners, including understanding profitability and investing in marketing27:00 Setting goals and breaking them down into steps to get thereLearn more about Christina here:https://www.agapeprofessional.comhttps://www.facebook.com/theproductdoulahttps://www.instagram.com/agapeprofessional This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

"Email marketing combines two things that people really tend to hate, which is writing and sales, and we put them both together!" 🤣😅 Writing effective emails that engage your audience and drive sales can be challenging, but it's a skill that can be learned. With the right mindset and strategies, you can use email marketing to grow your business and connect with your audience.This week on Marketing Like a Mother, Michelle is chatting with Kate Doster, host of the Do The Brave Thing Podcast and creator of the Love Your List 2.0 email marketing mega course.In Kate’s own words, she believes you “don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.”In the episode, Michelle and Kate talk aboutHow to overcome the fear of sending emailsMaking email easyCollaborating with others to grow your audienceTools to make it even easierAnd more!Timestamps02:02 Why people get hung up on emails03:14 How to overcome the fear of sending emails04:36 The importance of building a relationship with your email list05:17 The skill of writing effective emails05:50 The importance of practicing and building new habits09:06 The constraints of being a mom and optimizing your time09:19 The trap of beating yourself up for not having more time10:14 The importance of email marketing for busy people10:31 Using email to build relationships and engage with subscribers10:45 Making email easy and not putting pressure on one email11:15 Using tools to make email easier, including voice-to-text and video12:43 Emails should be casual and conversational13:38 Building connections with like-minded people18:14 Kate shares her personal journey of starting a business while on welfare and raising two young children23:11 The benefits of minimalism for busy moms27:43 Building your visibility before launching products28:35 Collaborating with others to grow your audience32:20 How to stand out when pitching collaborations34:28 The benefits of hosting a free or paid bundle40:14 Starting with manageable projectsLearn more about Kate here:https://www.katedoster.comFREE 2 Years of Planned Out Email Ideashttps://www.pinterest.com/thekatedoster/_created/https://www.instagram.com/kate_doster/?hl=enhttps://www.facebook.com/katedostercommunications/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

As a business owner, you know that marketing is essential to your success. But with so many different strategies and tactics out there, it can be tough to know where to focus your efforts. One approach that's often overlooked is the power of case studies.In the latest episode of Marketing Like a Mother, Olivia and guest Andrea Haschart explore the benefits of case studies and how they can help you connect with your audience, build trust, and ultimately grow your business.Andrea specializes in helping B2B owners, coaches, and consultants improve their sales and conversions by writing powerful case studies that increase the know, like, and trust factor and shorten the sales cycle.In the episode, Olivia and Andrea discuss:The difference between a case study and a testimonialAndrea’s framework for creating effective case studiesHow to repurpose case studiesHow to incorporate case studies into your marketing strategyAnd more!Timestamps01:28 The importance of case studies in marketing01:42 Difference between a testimonial and a case study02:28 Businesses that can benefit from case studies03:15 Tips for incorporating case studies into marketing strategy04:25 Andrea's framework for creating effective case studies06:11 Repurposing case studies for maximum return on investment06:42 Identifying the best person to participate in a case study07:15 Tips for getting buy-in from participants and ensuring their approval07:47 Importance of sharing existing case studies with potential participants12:28 Mistakes to avoid when creating a case study12:55 Doing a case study without interviewing the customer13:24 Asking the wrong questions or not asking the right questions14:17 Repurposing case studies in social media and on a website18:10 Benefits of evergreen content and high return on investment21:28 Designing a case study for maximum impactLearn More About Andrea Here:https://andreahaschart.carrd.co/FREE copy of How to Repurpose Your Case Studieshttps://www.linkedin.com/in/andreahaschart/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

As entrepreneurs, we all have our own unique ways of approaching projects and tasks. Some of us are natural planners, while others prefer to dive right in and figure things out as we go. In this episode of Marketing Like Another, we dive into the differences between “Top Down” and “Bottom Up” thinking, and how the different approaches work when it comes to tacking your goals. (Spoiler alert: Olivia is a top-down thinker and Michelle is a bottom-up thinker 😁)Top-down thinking involves starting with a clear end goal in mind and working backward to determine the steps needed to achieve that goal. This approach is often preferred by those who are visual thinkers and like to have a clear roadmap for their projects.​On the other hand, bottom-up thinking involves starting with a collection of ideas and tasks and piecing them together to form a larger goal. This approach is often preferred by those who are more action-oriented and like to dive right in and start doing things.​Both approaches have their pros and cons, and it's important to understand which one works best for you and your business.In this episode, we discuss the pros and cons, how they can be used to achieve business and marketing goals as well as some personal anecdotes about how our thinking styles have impacted our projects and decision-making processes.Timestamps- 00:27 Olivia explains top-down thinking- 01:53 Michelle explains bottom-up thinking- 02:32 The pros and cons of each method- 05:50 Michelle and Olivia discuss how their thinking styles impact their decision-making processes- 09:00 Olivia and Michelle discuss how their thinking styles impact their personal lives- 10:00 Michelle and Olivia discuss how to balance top-down and bottom-up thinking- 11:37 Starting with the lowest resistance tasks- 13:14 Picturing the end goal and indulging in the creative side- 13:33 Breaking down the milestones and focusing on the first few tasks- 14:38 Crossing off tasks and quantifiable checks- 16:56 Losing willpower along the way- 19:14 Managing multiple projects- 21:10 The importance of understanding the end goal and how it fits into the bigger picture- 21:46 Finding someone who thinks differently but understands your thinking style to act as a system of checks and balances- 22:17 The benefits of externalizing your process and finding a community for accountability- 23:57 Finding a safe and seen community to externalize your process and spot your weaknesses- 26:20 Leaning into what comes easily to you and adjusting to that This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Danielle Levy, a much sought-after business coach who helps six and seven-figure business owners expand with clarity and efficiency.In this episode, Olivia and Danielle focus on the importance of cultivating your unique CEO mindset; different CEOs may have different approaches to their work, but it is important for the CEO to be supported and for their business to enhance their life in a way that they are enabled to authentically and consistently show up for their audience.They discuss:The steps to grow a businessCEO responsibilitiesAuthentic branding strategiesWhen to hire in your businessThe importance of being “mom” firstAnd more!Timestamps03:12 Embracing Different Needs and Steps to Grow a Business04:57 CEO Responsibilities and Authentic Branding Strategies06:45 Building Trust and Consistency with Audience and Team Members09:34 When to Hire for Your Business11:15 Busy Mom and Entrepreneur on Navigating Business Growth13:18 Prioritizing Yourself and Finding Success19:35 The Importance of Being a Mom First and Acknowledging Life's Circumstances This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is chatting with multi-offer online business strategist, Elizabeth Goddard.Lizzy is a UK-based educator for entrepreneurs and the creator of The Profitable Playground. Her focus is to help business owners simplify their strategies for maximum success by breaking the traditional marketing rules and have fun in the process! Over her eight years in business, she’s helped over 23,000 students learn how to do business the easy, fun, and profitable way. In this episode, Lizzy shares her insights on how low-cost offers can transform your business. She also talks about her personal experience as a mompreneur and how she manages her business while raising two young children. Elizabeth also discusses her chronic fatigue syndrome and ADHD diagnosis and how she balances her energy levels while navigating the challenges of childcare.Lizzy and Michelle also discuss:The benefits of low cost offersUtilizing Voxer for coachingWhen to add a $9 offer to your businessWhether to start with a freebie or low-ticket offerAnd more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is chatting with entrepreneur, Julie C. Butler.Julie supports female entrepreneurs to live a life by design, and has created a business to help them achieve this with simplicity and ease.With over 15 years of experience, she can help solopreneurs design and build the life of their dreams so that they can spend more time with their family and have all the abundance they desire.In this episode, Olivia and Julie delve into the power of turning creative ideas into well-crafted, irresistible offers such as a masterclass, mini-course, workshop, or bootcamp and start selling them…within hours.We discuss:Creating an offer in hoursCreating a successful workshopRepurposing for increased revenueUtilizing upsellsCreating Mini-offersAnd more!Timestamps00:03 Creating an Offer in Hours02:19 Creating a Profitable Offer in a Matter of Hours03:55 Creating a Successful Workshop Offer: A Case Study05:54 Exploring Minimally Viable Product Strategies for Quick Cash09:29 Creating a Reusable and Repurposable Offer for Increased Revenue11:03 Leveraging Testimonials and Simple Marketing Strategies for a Successful Workshop Launch15:10 Utilizing Upsells to Enhance Customer Journey18:49 Creating Mini Offers to Build a Library of Products20:41 Creating and Selling Offers24:58 Conquering Perfectionism: How to Let Go and Move Forward in Your Business26:45 The Benefits of Letting Go and Releasing Your Offer This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Sometimes, taking a break from business activities can actually feel stressful for entrepreneurs. In this episode of Marketing Like a Mother, we delve into the challenges of preparing for sick days and other times away from your business.To help ease the burden and create a buffer for those inevitable sick days, we want to emphasize the value of planning in advance. In the episode, we offer practical strategies such as batch-creating content, scheduling posts, and laying the groundwork for future marketing efforts.The conversation also touches on the benefits of creating evergreen content – content that remains relevant over a longer period of time – and the flexibility to incorporate timely elements when possible. But, while having a plan in place is crucial, we also want to stress the importance of embracing spontaneity and recognizing that certain moments are best captured live, in the moment.Join us as we dive deeper on these topics, as well as:Creating a content schedule for effective marketingCollaboration and networking as a marketing strategyStrategies for managing health, energy, and productivityAnd more!Timestamps00:04 Preparing for Sick Days: How to Manage a Business and Family Life Simultaneously02:37 Creating a Content Schedule for Effective Marketing04:30 Collaboration and Networking as a Marketing Strategy06:04 Discussion on Rescheduling and Relying on Support Systems During Difficult Times13:54 Requesting Accommodations for Child Care14:55 Exploring the Importance of Asking for Help in Parenting15:17 Adapting to Life's Natural Cycles: Strategies for Managing Health, Energy, and Productivity21:39 Embracing Life's Challenges and Relinquishing Control23:37 Balancing Business and Personal Life This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Motherhood is a transformative journey, filled with moments of joy, challenges, and self-discovery. While many women are fortunate to have the love and guidance of their own mothers, some embark on this path without that invaluable support system. In the latest episode of Marketing Like a Mother, Olivia engages in a captivating conversation with Melissa Reilly, a psychologist, author, speaker, and coach dedicated to empowering mothers who lack the presence of a nurturing mother figure in their lives.Melissa's passion lies in helping these women transcend feelings of insecurity, isolation, and overwhelm, and guiding them toward a place of confidence and fulfillment as they navigate their roles as mothers. Drawing from her extensive experience as a psychologist and her personal journey as a mother without her own mother, Melissa sheds light on the unique challenges faced by motherless daughters and the transformative power of healing.In the episode, Olivia and Melissa discuss:The 4 types of people we need in our livesThe importance of having a supportive communityFinding your niche and place in businessExploring different coaching avenuesAnd more!Timestamps00:03 Conversation between Olivia Radcliffe and Melissa Riley on Mama Marketing Strategies for Mompreneurs05:38 Exploring the Unique Challenges of Being a Mom Without a Mom07:46 Conversation on Becoming a Mom and Finding Support09:57 Conversation on the Four Types of People We Need in Our Lives12:12 Discussion on the Importance of Having a Supportive Community in Entrepreneurship16:36 Exploring Different Coaching Avenues18:49 Conversation Summary: Starting a Business and Learning About Marketing21:12 Exploring the Journey of Starting a Wellness Coaching Practice26:12 Conversation on Finding a Niche as a Wellness Coach This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In the fast-paced world of marketing, finding a balance between a thriving career and personal life can be a daunting task. In the latest episode of Marketing Like a Mother, Michelle talks with inspiring copywriter and market mentor, Laura Robinson. Laura's journey is a testament to the power of resilience, adaptability, and the pursuit of a business that harmonizes with life's complexities.Laura is a marketing mentor for people who sell their expertise online as services, courses, programs, memberships, and more. She often works with people who need to shape their business around Life Stuff (and as a neuro-ambiguous, spoonie, mum to two boys that were home-educated, she has plenty of experience doing that for herself!)In this episode, Michelle and Laura discuss:How Laura started her business when life got nuts and nothing else would workCreating a business that feels comfortable and not striving for moreLaura's experiments with urgency and pricingShaping your business with intentional experimentingFiguring out what works for you and respecting your own boundariesTimestamps00:02 Marketing Strategies for a Family-Friendly Business02:16 Reflection on Corporate Career and Family Life Challenges03:40 The Journey to Becoming a Successful Entrepreneur05:01 Navigating a Decade of Business Adaptations: From Blogging to Mentorship07:18 Exploring Adaptability and Self-Awareness in Business This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In the fast-paced world of digital marketing, establishing a strong online presence is crucial for business success. However, finding the balance between consistency and intentionality in content production can be challenging, especially for busy entrepreneurs.This week on Marketing Like a Mother, Olivia is chatting with Britney Gardner, host of The Know, Like & Trust Show podcast and creator of the BE SEEN Method. Britney helps established multi-six-figure business owners craft evergreen content that nurtures their audience between launches.In the episode, Olivia and Britney review valuable insights and strategies to nurture audiences and create evergreen content, including:Generating Visibility for Family-Friendly BusinessesBalancing Consistency and IntentionalityHow much you REALLY should be postingAnalyzing Content PerformanceCreating an Evergreen Content StrategyAnd more!Timestamps00:03 Generating Visibility for Family-Friendly Businesses02:12 Content Production Strategies: Balancing Consistency and Intentionality03:58 Creating an Evergreen Content Plan for Your Business07:45 Conversation on Social Media Marketing Strategies09:06 Analyzing Content Performance to Reach Best Clients12:22 The Benefits of Long-Format Content for Lead Generation14:50 Long Format Content for Building Trust with Potential Clients18:27 Understanding Audience Engagement During the Pandemic21:41 Creating an Evergreen Content Strategy23:28 The Benefits of Having a Centralized Asset Location25:00 Finding and Organizing Content for Your Business This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In our latest episode of Marketing Like a Mother, we delve into the fascinating and rather deep topic of neurodivergence and its profound influence on business. Join us as we explore the ways our unique brains affect our work, from accommodation and sensory processing disorders to dyslexia and innovative business strategies. In our conversation, we attempt to shed some light on the challenges faced by neurodivergent individuals and how they can harness their strengths for success.We discuss:Our different brands if neuro-spicinessHow our neurodivergence shows up in our businesses and livesBalancing energy cost and financial gain as a business ownerThe potential of neurodivergence in driving innovative business strategiesVarious alternative approaches to connect with diverse audiencesTimestamps:00:03 - Exploring Neurodivergence: How Our Brains Impact Our Businesses02:45 - Neurodivergence and Accommodation: A Transformative Conversation07:15 - Unlocking Insights: Michelle's Experience with Dyslexia08:50 - Sensory Processing Disorder: Unveiling Adult Diagnosis Challenges10:43 - Neurodivergence in Business: A Dialogue with Michelle and Olivia14:27 - Establishing Boundaries: The Role of Neurodivergence in Business17:50 - Embracing Neurodivergence and Driving Innovative Business Strategies21:15 - Implementing Alternative Strategies to Reach Diverse Audiences23:01 - Exploring Non-Zoom Options for Membership Programs23:53 - Balancing Energy Cost and Financial Gain as a Business Owner This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Are you a bit burned out with the social media hamster wheel? 🐹 This one’s for you!This week on Marketing Like a Mother, Michelle and I are discussing our favorite marketing strategies that DON’T focus on social media.In the episode, we discuss:What we DO do on socialOur favorite alternative marketing strategiesHow the different strategies play to our different strengthsThe #1 component to truly excellent marketing (in our opinion 😉)And more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!).Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She’s been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte.In this episode, Susan and Michelle talk about:What User Experience (UX) isHow copywriting and UX are an unlikely match made in heavenSusan's best advice for getting started using UX copywriting in your businessUsing Design Thinking in your business to improve your resultsAnd a whole lot more!Timestamps00:03 Exploring UX Copywriting02:24 Role of UX and Copywriting in Enhancing User Experience04:11 Conversation on the Benefits of UX in Digital Marketing05:54 Marrying UX and Copywriting07:47 The Merging of UX Writing and Conversion Copywriting09:11 Conversation on UX and Copywriting Techniques10:44 Exploring UX Copywriting for Small Businesses16:42 Exploring User Journeys for High Ticket Services19:19 Conversation on UX Testing and Evaluating User Experience21:12 Using Data to Improve Business Success: Tips and Tricks for UX Design24:15 Exploring Design Thinking and UX Principles for Online Businesses26:00 Exploring UX Copywriting27:26 Heading: UX Design Tips for Busy Business OwnersConnect with Susan Here:http://susanreochcopywriter.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with bestselling author and business development consultant, Danielle Mendoza. Danielle believes that many women have amazing ideas that unfortunately get left on the table… so she has made it her mission to help them bring these ideas to life and elevate their businesses by becoming published authors.In the episode, they discuss:How to leverage your stories to grow a businessStrategies for writing a book quicklyThe benefits having a published book can have for your businessThe publishing process…and how much to budget for itHow to leverage your book to increase visibility and revenueAnd more!Timestamps0:00:03 Helping Brilliant and Busy Women Scale Their Businesses0:02:48 Conversation on Leveraging Stories to Grow a Business0:03:59 Exploring Strategies for Writing a Book Quickly0:05:44 Exploring the Mindset of a "Heck Yes" Client and the Publishing Process for a Book Launch0:10:45 The Benefits of Leveraging a Published Book for Women Entrepreneurs0:13:39 Creating a High-Ticket Offer Through a Multi-Author Book0:15:24 Exploring the Benefits of Writing a Multi-Author Book for Women Entrepreneurs0:18:14 The Benefits of Investing in Quality Book Publishing0:20:01 Leveraging Your Book to Increase Visibility and Generate Revenue0:23:14 How to Write a Successful Book and Grow Your BusinessHow to Connect with Daniellewww.ConfidentConcept.comFREE! How to Write Books that Actually Make Moneyhttps://www.linkedin.com/in/danielle-mendoza-3059788a/https://www.instagram.com/confident.concept/https://www.facebook.com/danielle.dietlinmendoza This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we explore the challenges of being an entrepreneur and a solo mom, particularly in the context of not having access to traditional support systems like childcare or a partner to help.Internal support systems are crucial for any entrepreneur, but especially for those who don’t have other forms of traditional support. When traditional support systems such as childcare or a partner are not available, it can be incredibly challenging to balance the demands of parenting and running a business. (This is where the internal support systems come in…)Internal support systems are the resources, both emotional and practical, that we draw upon from within ourselves and our communities to help us navigate difficult situations. One of the key benefits of internal support systems is that they can provide a sense of validation and belonging. When you’re an entrepreneur and a solo mom, it can be easy to feel isolated and alone, and it is important to have the right systems in place to help you gain a sense of connection and belonging that can help you stay motivated and focused on your goals.In this episode, we discuss:Our own internal support systemsBeing a solo mom and running a businessNon-traditional support systemsAnd more!Timestamps00:01 Exploring Internal Support Systems for Family-Friendly Businesses02:22 Conversation on Single Motherhood and Business Ownership05:55 Conversation on Non-Traditional Support Systems for Solo Parents07:08 Exploring Strategies for Balancing Parenthood and Work This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Michelle Pontvert is talking with Nadie Nethery, Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers.Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for you.Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups, and industry-disrupting service providers the words to shine and strategies to build a sustainable business long-term.In this episode, Michelle and Nadine discuss:How to use market research to boost your marketing strategyThe benefits of data-driven copywritingHow to create a system to help you use (and reuse!) your market researchNadine’s journey as an entrepreneur, balancing family and workModeling entrepreneurship for the next generationAnd more!Timestamps02:27 Exploring Audience Intel for Businesses: A Conversation with a Copywriter04:31Gathering Valuable Insights from Market Research to Streamline Your Marketing09:05 Exploring the Benefits of Strategic Copywriting Resources10:56 Exploring the Benefits of Data-Driven Copywriting12:44 Exploring the Journey of Becoming a Freelance Copywriter and Translator17:42 Creating a Structured Business to Balance Family Life22:55 Exploring How to Nurture a Child's Interest in Entrepreneurship24:33 Conversation on Nurturing the Next Generation of Entrepreneurs26:27 Conversation with Can Do Content: Balancing Life and Business as an Entrepreneurial MomLearn more about Nadine here:https://www.candocontent.comFREE - 10 Strategic Survey Questions This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is chatting with Business Growth Strategist Julia Hickman. Julia specializes in podcast coaching and helps heart-led experts launch and run podcasts that help them to elevate their voice, impact, and bottom line.In the episode, Olivia and Julia discuss:The convenience and effectiveness of podcastingHow podcasting can help, depending on your specific audienceHow to use podcasts as a tool in your marketing strategyAdding audio in other areas of your businessAnd more!Timestamps02:34 The Benefits of Launching a Podcast to Reach Your Ideal Audience04:44 The Benefits of Multitasking with Podcasts06:03 Conversation on Authentically Marketing Premium Programs Through Podcasting11:08 Using Podcasts as a Tool in Your Marketing Strategy13:58 Exploring the Benefits of Paid vs. Free Podcasts18:59 Conversation on Balancing Work and Family Life20:24 Starting and Growing a PodcastLearn more about Julia here:https://www.juliamhickman.comFree - Which podcast format is for you?The Elevated Femmes Movement PodcastLinkedInInstagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we’re tackling the question of just what is “enough” in our businesses.When it comes to money, number of clients, how much you work, how many offers you have, etc…there’s a lot of talk about setting your goals and deciding what you want out of your business and life. It can get really easy to get swept up in the big picture numbers and dreams that get thrown around that have become an industry standard of sorts.But, ultimately, if you want to feel happy and fulfilled with your business, it’s important to touch base with your own vision of success and what “enough” looks like to you.In this episode, we discuss:Our own personal visions for success in our businessHow to balance perfectionism and working smartShowing up for yourself and taking messy actionThe one thing that we think actually makes a business stand outAnd more! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

On the latest episode of the Marketing Like a Mother podcast, host Michelle Pontvert talks with Erin McCarthy, Ph.D. Erin is a Unified Mindfulness Certified Coach and Trainer, IMTA Certified Mindfulness teacher, APPA Certified Philosophical Counsellor, award-winning professor, author, and mama of twin teens.She is the Director of Humanities for the International Society for Contemplative Research and a Mind and Life Research Fellow. A long-time meditator, Erin came to teach mindfulness and self-compassion through her interest in and scholarship on Contemplative Education and Buddhist Philosophy. An educator for over two decades, she now works as a Mindfulness Coach and uses evidence-based techniques to work with women to help them live a life of flourishing.With thousands of hours of training in a variety of mindfulness modalities, she knows first-hand the transformative power of mindfulness and self-compassion to help heal from stress, anxiety, and trauma, be it physical, emotional, or mental. In her classes and with her 1:1 coaching clients, she uses a trauma-informed approach to help people heal and become their most calm, confident, and capable selves.Michelle and Erin talk about including simple mindfulness practices in our (busy) daily lives.In the episode they cover:How Erin transitioned from her tenured job as a university professor to entrepreneurshipWhat Mindfulness ACTUALLY isHow including Mindfulness practices into your day can help you manage stress and be more presentExercises on noticing the good moments of life that can slip byHow these practices can also make running your business a lot easierAnd more!Timestamps02:16 Conversation on Starting an Entrepreneurial Journey03:59 Conversation Journey from Academia to Mindfulness Coaching05:35 Reflection on Starting a Mindfulness Coaching Business10:51 Conversation on Mindfulness and Parenting17:27 Conversation on Practical Mindfulness for Working Moms19:09 Conversation on Mindfulness and Meditation for Busy Moms20:36 Building Mindfulness Skills Through Sensory Clarity Practice24:45 Practicing Mindfulness and Acknowledging Positive Moments26:14 Exploring the Benefits of Mindfulness in Motherhood and Business27:55 Conversation on Resourcing Yourself Throughout the Day32:52 Practical Strategies for Managing Stress and Overwhelm as a Parent and Business Owner36:05 Mindfulness and Stress Management37:40 Exploring Mindfulness Practices for Moms39:00 Mindfulness Practices for Busy Moms with BusinessesLearn more about Erin here:https://www.erinmccarthymindfulness.com/Download Erin's free guide hereFacebookInstagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with Canva Verified Expert, Brenda Cadman.After spending more than two decades supporting businesses with their website development needs, Brenda now focuses on teaching entrepreneurs how to use Canva more effectively and efficiently.Brenda has taught thousands of small business owners through her courses, and in particular, she loves to help business owners tame their hot mess Canva accounts by creating an organizational system that ensures they can spend less time in Canva and more time doing what they love.The conversation discusses Canva, a popular online platform used by businesses to create content such as graphics and images for their online presence. Brenda and Olivia discuss some of the common mistakes - and how to avoid them!Listen to the episode here or on your favorite podcast platform!Timestamps02:38 Exploring the Benefits of Canva for Business Owners05:06The Benefits of Creating a Brand Kit for Your Business06:29 Organizing Content with Canva08:05 Organizing Your Canva Home Screen for Maximum Efficiency09:33 Organizing Your Canva Account for Maximum Efficiency11:58 Organizing Canva Accounts: A Step-by-Step Guide13:37 Conversation on the Benefits of Being Organized and Using Canva15:06 Hot Tips for Streamlining Your Design Workflow16:49 Best Practices for Creating Brand Templates in Canva20:35 Exploring Canva's Team-Sharing Functionalities and Tips for Efficiency25:29 Creating an Effective Canva Filing SystemLearn more about Brenda here:https://www.BrendaCadman.comGet FREE access to the Canva Filing Cabinet Challenge!FacebookInstagramYouTube This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Michelle Pontvert and Olivia Radcliffe discuss the concept of multi-passionate, neurodiverse chasing of shiny objects. If you’re a multi-passionate entrepreneur who has a seemingly endless stream of ideas, goals, and dreams, it can be tempting to try to jump in and pursue them all at once.In the episode, Michelle and Olivia dive into their unique framework for chasing new ideas and projects…without derailing or dropping current priorities.They discuss:Some key steps that a lot of entrepreneurs miss when starting a new projectThe importance of accountability and collaborationThe secret sauce for their own success in chasing new ideasHow to stay focused and productive while still allowing yourself to be inspired by new ideasAnd more!Timestamps00:03 Chasing the Shiny Things: A Discussion on Multi-Passionate Entrepreneurship02:34 Conversation on Productively Chasing Ideas and Prioritizing Projects04:28 Exploring Strategies for Managing Multi-Passionate Brains06:05 Exploring the Benefits of Evaluating a Shiny New Idea07:55 Exploring the Benefits of Taking a Step Back Before Chasing a Shiny Idea11:34 Conversation on Fear of Success and Planning for Success13:13 Conversation on the Benefits of Planning and Prioritizing Projects18:13 Iterative Approach to Product Development19:38 Conversation Summary: Evaluating and Refining Goals and Plans21:16 Exploring the Benefits of Shiny Squirrel Chasing22:42 Joining the Shiny Squirrel Chase's ClubOther Links in this Episode:The Shiny Squirrel Chaser’s ClubExploring Shiny Ideas As Multi-Passionate Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, hosts Olivia Radcliffe and Michelle Pontvert discuss being multi-passionate entrepreneurs in a business world that often encourages focus in one area.The co-hosts explain that pursuing multiple ideas can actually be beneficial to a business when done strategically, and cite their own experiences of success and growth as evidence for this. They encourage multi-passionate entrepreneurs to explore this approach and use it to their advantage.In the episode, Michelle and Olivia walk through how to be productive and strategic when chasing shiny things. It’s a fine line to walk between being distractible and creatively and productively pursuing multiple passions. They agree that having an experimental approach and checking in with oneself throughout the process is important for being sure that values are aligned and that goals are being met.Timestamps00:03 Exploring the Benefits of Being a Multi-Passionate Entrepreneur02:02 Exploring Productive and Strategic Pursuits in Business03:57 Exploring Creative Experiments: A Discussion on Chasing "Shiny Things"05:42 Reflection on Chasing a Shiny Object: The Podcast Experiment09:53 Conversation on the Benefits of Following Your Passion and Staying True to Yourself11:43 Conversation on Multi-Passionate Pursuits and Membership Formats15:15 The Power of Chasing the Right Ideas: A Conversation on Intuition, Goals, and Values16:47 Exploring Your Business Beyond the Prescriptive GuidelinesOther Links in the Episode:https://www.likeamothermovement.com/squirrels This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Michelle Pontvert is joined by Brandi Mowles, founder of Serve Scale Soar® and Conversions for Clients™.Brandi is also a wife, mom, self-proclaimed taco snob, podcast host, and online marketing expert. She transformed her family’s life by building a 7-figure business in just two years, giving them more choices and freedom than she ever could have imagined. Now, she’s obsessed with helping women take more action and earn more so that they too can create a life of more choices.In the episode, Michelle and Brandi discuss:Going from 6-figures as a service provider to reaching 7-figures a year by adding courses, digital products, affiliates, and more.How Brandi is preparing for maternity leave in her businessHiring a team plus the 2 questions you want to ask on your applications for perfect-fit hiresAnd more!Timestamps00:03 "Exploring the Transition from Service Provider to Digital Product Creator with Brandy Mals"02:01 Exploring Multiple Revenue Streams for a One-on-One Service Provider03:47 Preparing for a New Baby While Running a Business05:31 Scaling a Business During Pregnancy09:22 Building a Successful Team12:47 Hiring Quality Contractors and Employees14:20 Lawyer-Turned-Marketer on Developing a Marketing Minutes Strategy17:07 Practical Tips to Help Service Providers Scale Their BusinessLearn more about Brandi here:https://brandimowles.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe is talking with online health and fitness coach, Molly McNamee.Molly has been in the fitness industry for 10 years. She believes everyone should feel confident and empowered by their fitness routine, instead of overwhelmed and exhausted.In the episode, Molly and Olivia touch on the challenge of making time for personal wellness while having so many other priorities to also focus on as well as helpful tips for how to incorporate exercise simply and easily into your busy lifestyle.They also discuss:The physical benefits of conscious movement throughout the dayThe little ways they both intentionally fit exercise in their packed schedulesThe first step to improving physical well-beingHow to break out of the yo-yo cycle with habitsAnd more!Timestamps02:07 Conversation on Finding Time for Self-Care in a Busy Schedule03:33 Incorporating Exercise into Everyday Life05:54 The Benefits of Physical Fitness for Mental and Physical Wellbeing09:23 Benefits of Movement and Sustainable Wellness Routines11:41 Conversation on Breaking Out of the Yo-Yo Lifestyle and Making Small Changes for Sustainable Habits16:38 Exploring Self-Care and Wellness18:32 Simplifying Wellness and Self-Care for Busy MomsLearn more about Molly here:https://mollymcnamee.com/InstagramLinkedInGet a FREE week of membership in MFit! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’re a mom, you’ve probably been given the advice at one point or another to “sleep while the baby sleeps.”And, as busy entrepreneurs, we’ve had the importance of self-care and taking a break drilled into our heads.But how can you find time to pause and recharge when it seems like everything you’re doing is an urgent and important priority?In this latest episode of the Marketing Like a Mother podcast, Olivia Radcliffe and Michelle Pontvert discuss how to take a break from work as a busy entrepreneur. They shared their own experiences with fatigue and exhaustion, particularly as parents with young kids.The two mompreneurs discussed how the idea of being busy has become a source of pride and status in society, but that it is not necessarily indicative of productivity.But is it possible to be busy without feeling so stressed and frazzled?Timestamps00:00 "How to Take a Break and Prioritize Self-Care as an Entrepreneur"02:25 Exploring Strategies for Managing Fatigue During Difficult Seasons04:13 Heading: Dealing with Fatigue: Strategies for Managing Mental and Physical Exhaustion05:48 Conversation on Overcoming Mental Blocks to Productivity08:40 Conversation on Strategies for Managing Mental Fatigue and Finding Time for Self-Care13:37 Heading: The Challenges of Balancing Business and Personal Life on Social Media14:55 Exploring Strategies for Maintaining Boundaries and Self-Care in the Digital Age22:02 Conversation Summary: Strategies for Building Habits and Visual Cues23:59 Work-Life Balance for Solopreneurs: A Conversation with [Name]25:43 Exploring Balance in Life and Work: A Conversation on Mode Switching and Compassionate Space29:13 Conversation on Balancing Open Tabs and Achieving Life-Work Balance31:09 Heading: The Importance of Taking Time to Rest and Be Present in the Moment32:51 Modeling Emotions for Children: Benefits of Demonstrating the Full Experience of Emotion36:32 Conversation on Managing Mental Load and Setting Boundaries37:37 Conversation Summary: Strategies for Productive Time Management for Busy Moms with Businesses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like A Mother podcast, we’re sharing a behind-the-scenes look at our first experience hosting a bundle.We wanted to host a bundle for a number of different reasons, including to connect with contributors, grow our email lists, get our offers further out in the world, and to have a unique platform to share about our joint business, the Like a Mother Movement, on a different level than just selling.We were highly motivated to create a bundle that was geared towards helping moms with businesses (or anyone with limited time) grow their businesses with less time and less stress. And thus the Ready, Set, Grow! Bundle was born.In this episode, we share our biggest takeaways from our experience as well as the actual stats from the cart-open period, including the conversion rate and number of purchases.If you’re thinking about running a bundle, this episode is for you!Other links mentioned in this episode:Softr*MailerliteSquarespace*Airtable*Thrivecart*Lizzy Goddard*The Bundle Formula (Dama’s Program)**These are affiliate links, where we will receive either commission or account credit if make a purchase or sign up. We only recommend things we love, and there is never any additional cost for you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, host Olivia Radcliffe welcomes Kat Kuczynska, owner of the Lazy Profit Lab. Kat’s mission is to help entrepreneurs achieve financial freedom - and true freedom. She believes that businesses should be built in a way that allows entrepreneurs to have the freedom to take time off, such as maternity leave, without having to worry about their finances. Kat has achieved this freedom herself and wants to use her experience to help others do the same.The definition of “true freedom” can differ from person to person. Money can certainly help achieve a version of freedom, but it does not necessarily create happiness. During the episode, Kat shares her story of how she got to that point, starting with being diagnosed with late-stage cancer at age 26. She realized wanted more out of life than her corporate career, leading her to begin the path to true freedom.In the episode, Kat shares the difficulty of making the decision to leave her job and pursue her won business, as well as how her life has been completely transformed now that she has a 15-month-old son.Learn more about Kat here:www.lazyprofitlab.com/24hourretirementwww.instagram.com/lazyprofitlabwww.facebook.com/lazyprofitlab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Michelle Pontvert is hosting an interview with Meg Casebolt, an SEO expert and educator.Meg is the founder of Love At First Search, a business that helps online businesses appear in search results like Google or YouTube. She started her business nine years ago, originally as a side hustle. Over the years, she has managed to grow her business while keeping her family as her top priority.In the episode, Meg shares her strategies and tips on how to create content that people will search for and become huge fans of. Meg also discusses how she was able to build her business while pregnant and caring for her children, and how she actually left her job at 20 weeks pregnant to build the business. She has set up her business in a way that has allowed her to slow down when needed and focus on what really matters most to her.Michelle and Meg also discuss the advantages of running a business over being employed in a corporate job, including the flexibility that comes with self-funding, maternity leaves, and the ability to slow down and pick back up when needed. Michelle notes the importance of marketing in a way that pays off over time and allows for space for life and other things in their business.Timestamps02:05 Conversation on Flexibility and Balance in Business Ownership03:55 Building a Business Intentionally to Fit with Family Life06:53 Exploring the Benefits of Self-Funding and Location Independence in Business08:36 Exploring the Benefits of SEO for Small Business Owners10:26 Search Engine Optimization: Getting Started with SEO12:16 Conversation on Lead Generation and Nurturing for Service Providers14:30 Conversation on Finding Solutions for Time Blindness with ADHD Coach20:07 Conversation on Growing Pains and Building a Team21:40 Conversation on Investing Time in What Works for Business Growth30:55 Exploring Strategies for Setting Up a Website and Finding Success with SEO34:47 Exploring Sustainable Replicable Systems for Growing a Business Online36:43 Conversation on Neurodiversity and Entrepreneurialism39:50 Exploring Neurodiversity and the Challenges of Self-Recognition42:46 Conversation on Building Sustainable Marketing Strategies and Collaboration Partnerships44:27 Collaboration and Competition in the Online EconomyMemorable Moments“And I think there is that space in our businesses to show up not as the business but also as yourself…we still have space to come and have conversations that are real and show up as ourselves on sales calls and not feel like that's a complete departure from the person they've seen on social media or online.”“My son's been diagnosed with autism and I'm learning more about how, you know, masking works in the neurotypical and neurodiverse communities. And I think that whole idea of putting on a persona is very true in the online space and particularly in the sort of social media space.”Learn more about Meg here:https://loveatfirstsearch.com/https://www.instagram.com/loveatfirstsearch/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Olivia is talking with the incomparable Shelly Bortolotto. Shelly is a full-time life coach who is fascinated by how our thoughts create our results. She works with her clients to teach them how to manage their brains so they can find and follow joy again.She honed her coaching skills through certifying at the Life Coach School. Her coaching skill, combined with an incredible ability to hold space, creates a coaching experience that has a profound and lasting impact on her clients.In the episode, you’ll learn:The 3 beliefs you need in businessWhat to do when you’re stuck in guilt or shame and can’t move out of itHow to manage your internal blameStopping negative self-talk habitsWhat to do when you find yourself slipping into the rutHigh-value cycles vs low-value cyclesAnd more!You can connect further with Shelly here: https://www.facebook.com/shelly.kidd.52 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com