Marketing to Neurodivergent Humans
This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people. In this episode we're talking about: - Using terms like neurodivergent and neurospicy in your marketing - Highlighting the need for mindfulness and respect when using these terms - Sharing personal experiences as neurodivergent individuals - Our discomfort with less thoughtful or considered uses of these terms - Emphasizing the importance of education, research, and empathy in marketing - Encouraging understanding of the specific needs and perspectives of the target audience - And more!
Marketing Like a Mother · Michelle Pontvert and Olivia Radcliffe
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Show Notes
In this episode we're talking about:
- Using terms like neurodivergent and neurospicy in your marketing
- Highlighting the need for mindfulness and respect when using these terms
- Sharing personal experiences as neurodivergent individuals
- Our discomfort with less thoughtful or considered uses of these terms
- Emphasizing the importance of education, research, and empathy in marketing
- Encouraging understanding of the specific needs and perspectives of the target audience
- And more!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com