An honest conversation about niching down
In this episode, Michelle and Olivia have an honest chat about "niching down." They discuss: The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs How they're navigating niching within each of their 3 businesses How niches can change over time What to focus on when creating a niche How your niche affects your marketing and sales messaging And more!
Marketing Like a Mother · Michelle Pontvert and Olivia Radcliffe
November 27, 202227m 28s
Audio is streamed directly from the publisher (api.substack.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Michelle and Olivia have an honest chat about "niching down."
They discuss:
The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs
How they're navigating niching within each of their 3 businesses
How niches can change over time
What to focus on when creating a niche
How your niche affects your marketing and sales messaging
And more!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
They discuss:
The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs
How they're navigating niching within each of their 3 businesses
How niches can change over time
What to focus on when creating a niche
How your niche affects your marketing and sales messaging
And more!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com