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Harnessing The Power Of Connection With Your Copy

Harnessing The Power Of Connection With Your Copy

Connecting with clients is key to any business and one of the most powerful ways we can connect with potential clients and customers as entrepreneurs is through the words that we write. Those words that we use to market and sell our offers, otherwise known as copy, are key to building trust and helping draw the right people through your sales process. In this episode, Michelle sits down with Connection Copywriter Rosie Di Lecce to talk about all things copy and how we can harness the power of connection in our businesses. She also shares her expert advice on writing your own copy, when to invest your time and money in copy and how to deal with language and culture in your copy.

Marketing Like a Mother · Michelle Pontvert and Olivia Radcliffe

June 5, 202234m 36s

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Show Notes

Connecting with clients is key to any business and one of the most powerful ways we can connect with potential clients and customers as entrepreneurs is through the words that we write. Those words that we use to market and sell our offers, otherwise known as copy, are key to building trust and helping draw the right people through your sales process.

In this episode, Michelle sits down with Connection Copywriter Rosie Di Lecce to talk about all things copy and how we can harness the power of connection in our businesses. She also shares her expert advice on writing your own copy, when to invest your time and money in copy and how to deal with language and culture in your copy.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com