Let's Talk Loyalty

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.It's the 500th episode of Let's Talk Loyalty and we couldn't be more proud!This episode is a wonderful collection of voices from our audience - some of the incredibly LOYAL people who listen to our show week in and week out.Let's Talk Loyalty was first published back in 2019, and it was the very first podcast in the industry. While there are lots more people now publishing audio content for loyalty marketing professionals, we'll always be particularly proud of us being the first!We have been truly blessed to have so many amazing people listening, and as a result, we consistently rank in the top 3% of all global podcasts.SO THANK YOU ALL!To celebrate this milestone of 500 episodes, today is dedicated to our loyal community.We are thrilled that so many of you shared your voice messages with us, so we can share them with everyone else!These voice messages capture some of the incredible feedback we regularly get privately, telling us how much our content means to you and how much you learn by listening.This episode is a compilation of some wonderful wishes and voice messages from around the world, sharing that wonderful feedback with each other.We hope this episode helps you feel part of something truly great – a show where so many iconic brands and industry experts come and share their wisdom so generously.Thanks to all of you who sent in a voice message for this major milestone of 500 episodes.We can’t wait to bring you our latest exciting ideas as we build the Let's Talk Loyalty community in the months and years to come!Enjoy!Show Notes:1) Nejib Ben-Khedher 2) Rich Long, CLMP3) Danielle Brown 4) Erica Hood5) Mayank SinghNicholas Kerr 7) Sebastian Huschner, CLMP™8) Paul Kramer9) Renato Ramos10) Lynn Tan 11) Phil Rubin 12) Emily Ong, CLMPᵀᴹ, CSPO®13) Amanda Cromhout14) Lisa Brightwell15) Charlie Hills CLMP16) Cristina Ziliani17) Javier Marin Martinon18) Nik Laming CLMP19) Suryaveer Singh20) Valerie Popeck21) Pablo Sordo22) Adam Posner23) Jenn (Arment) McMillen24) Kevin Crowe25) Abhi Vyas 26) Richard Schenker27) Leandro Torres 28) Kristie Atkins29) Brian Almeida 30) Alyssa Callahan 31) Lisa Routel 32) Nizar Al Qabbani33) Jason Foo34) Charles Ehredt35) Dominik Olejko 36) Let's Talk Loyalty

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Senior faculty from the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee, are back to host the latest episode of the "Wiser Loyalty" podcast series. This week they bring with them insights that dive deeper into this month's focus on the Psychology of Human Behavior.Learn about the Endowed Progress Effect and why creating momentum through incentives or benefits for your members, when onboarding or after they've set a redemption goal can influence continued behaviors.Our experts provide their thoughts on its application to Loyalty using both sector and brand specific examples. The constructs discussed each month are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum and a constructs from a new course will be covered as a theme each month.Show Notes:1) ⁠⁠Bill Hanifin⁠⁠⁠2)⁠⁠Aaron Dauphinee⁠⁠3) ⁠⁠The Wise Marketer

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today's episode is available in video on www.Loyalty.TV and as a podcast as Let's Talk Loyalty."Loyalty Connect" is being positioned as the flagship conference for the loyalty industry for 2024, taking place in Dubai in April, with an expected attendance of over 3,000 people!This podcast shares the origins and intentions of the conference for its inaugural year.This incredible event will also feature the International Loyalty Awards, which is taking place outside of the UK for the first time in its 13 year history.No matter what area of loyalty marketing you work in, on the brand side OR the partner side, Loyalty Connect is an exciting event not to be missed.My guest today is Co-Founder and Co-Chief Executive of Loyalty Connect, Marian Kelly.I hope you enjoy our conversation.Show Notes:1) Marian Kelly2) Loyalty Connect⁠3) International Loyalty Awards4) Watch this episode at www.Loyalty.TV

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode features another much-loved Australian brand - this time in the fast casual dining sector.Grill’d opened its doors in 2004, with a goal of challenging the belief that burgers were bad, and instead creating recipes for burgers that were both guilt-free and delicious.Now, twenty years later, they're continuing to serve these healthy burgers in over 170 restaurants across the country.In 2019, they realised the power of creating a program to show their loyalty to their customers and launched the “Relish” rewards program.Joining us today to share the proposition is Jaimi Farrey, Senior Loyalty & Personalisation Manager for Relish, which is also now a finalist in the Best Social (CSR Initiative) in the upcoming APAC Loyalty Awards.Show notes:1) Jaimi Farrey2) Grill’d

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Welcome back for the second episode of the "Wiser Loyalty" podcast series, which is hosted by Bill Hanifin and Aaron Dauphinee from the Loyalty Academy™.Listen to another key concept for loyalty marketers to understand, Operant Conditioning, which dives into the relationship between behaviors and consequences. Our experts provide their thoughts on its application to Loyalty using both sector and brand specific examples.The constructs discussed each month are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum and this month's focus is on the Psychology of Human Behavior and its relevance to loyalty.Show Notes:1) ⁠Bill Hanifin⁠⁠2)⁠Aaron Dauphinee⁠3) ⁠The Wise Marketer

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available as a podcast as "Let's Talk Loyalty" as well as in video form on www.Loyalty.TV.Starbucks is one of the world’s greatest brands and also our audience’s favorite loyalty program!As a truly global brand, Starbucks operates in 84 markets, and today we’re here to hear about the incredibly successful launch of the Starbucks Rewards programme in the Middle East and North Africa, where there are over 1,900 stores in eleven countries.In this region, Starbucks has partnered with one of the leading family-owned operators of international franchising brands, the Al Shaya Group, which has operated for over 20 years.We are joined by Elisabetta Aiello, the Vice President of Marketing and Digital for Starbucks in the MENA and Turkey.Starbucks Rewards launched in the UAE in February 2022, followed by other key regional markets soon afterwards, and to date, they have registered more than 3 million members.I hope you enjoy my in-studio conversation all about Starbucks as a world-class brand focused on building customer loyalty in the Middle East and North Africa region.Show Notes:1) Elisabetta Aiello2) Starbucks MENA3) Starbucks Rewards4) Al Shaya Group5) Watch this episode at www.Loyalty.TV

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode focuses on The Co-Op’s membership programme, featuring insights from Dean Harris, the Head of Membership Commercial at The Co-Op.He is a retail marketing leader with 15 years of experience across retail media, loyalty, CRM, trade planning, advertising, and customer strategy. Dean began his career in advertising working on McCann Erickson’s B2B client portfolio, before moving to the Co-op where he has spent more than a decade driving the growth of the food and life services businesses in a variety of functions.In his current role he manages the suite of member rewards (personalised offers, gamification, exclusive deals), oversees the retail media proposition and is responsible for ensuring that The Co-op Members’ best interests are considered whenever their data is moved, shared or used.Today we will be learning about Dean’s favourite loyalty programmes, the trends he is watching closely and all about The Co-Op’s unique membership programme!Hosted by Charlie Hills.Show Notes :1) Dean Harris2) The Co-Op3) European Loyalty White Paper4) Mando-Connect5) YouGov

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is our first one in the "Wiser Loyalty" podcast series, hosted by Bill Hanifin and Aaron Dauphinee. Listen to our industry experts discuss a construct from their Certified Loyalty Marketing Profressional™ (CLMP™) curriculum and explain the meaning of "self-determination theory" and why it's an important concept for loyalty marketers to understand.They also discuss the increasing importance of understanding the psychology of consumer buying behavior, including some real examples of brands that are already adopting these underlying drivers, in order to drive their program's performance.Show Notes:1) Bill Hanifin⁠2)Aaron Dauphinee3) The Wise Marketer

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available on both "Let's Talk Loyalty" and Loyalty TV, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group.The Super Retail Group is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud owner of four iconic brands: Supercheap Auto,rebel, BCF and Macpac.Our guest is Aaron Fuller, General Manager of Member Engagement for the Super Retail Group, where he and his colleagues are helping more than 10 million members live out their passions in sport, fashion, automotive & the great outdoors.Aaron shares their latest exciting propositions already launched, as well as somefascinating insights on the consumer psychology insights that he believes we loyalty professionals need to understand in order to optimize our programmes.Show Notes:1) Aaron Fuller2) Super Retail Group3) Supercheap Auto4) rebel⁠5) ⁠BCF6) Macpac⁠7) Watch this episode at www.Loyalty.TV

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this episode, join us for an insightful conversation with David Parsons, the Co-Founder and CEO of Ellipsis & Co, an Australian-based company specializing in pioneering loyalty consulting and focusing on achieving Return on Loyalty as a commercial outcome.Discover the evolution of the loyalty landscape in Australia over the past two decades, as Dave Parsons shares his experiences as an early pioneer in this field.Learn about the highs, lows, and game-changing moments that have shaped the industry, and gain valuable insights into the tips and hints from this seasoned loyalty professional.Explore how Ellipsis & Co utilizes proprietary methods and data-driven insights to design, implement, operate, and optimize customer loyalty programs and initiatives, delivering state-of-the-art services that not only grow customer value but also optimize overall performance.Hosted by Carly NeubauerShow notes:1) ⁠David Parsons2) ⁠Ellipsis & Co⁠

Today’s episode is our first with Visa, a hugely important partner for so many of you and your programs.Luigi Marandola is Vice President, Global Cobrand & Merchant Partnership Development at Visa, and he joins me today to share his approach to partnering with loyalty programs around the world.Our conversation begins by reviewing with some of key success factors that program owners need to think about constantly to ensure your card is always top of wallet for your members.Luigi then shares his insights on some great acquisition channels he sees, particularly in the US market – one of which is definitely controversial, and involves effectively leveraging the purchase path for ecommerce transactions as a key opportunity that more brands around the world can explore.We also talk through some of the trends in co-brand cards that Visa sees from its data(which is one of the largest data sets on the planet), as well as new sectors that are emerging and beginning to explore the financial and engagement potential of co-brand cards.Listen to enjoy our conversation and learnings from Visa!Show notes:1) Luigi Marandola2) Visa

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available in audio format on Let's Talk Loyalty.com and on www.Loyalty TV.Today, we are meeting Josh Belkin, Vice President, Loyalty and Customer Engagement at Omni Hotels & Resorts.This hotel brand operates more than 50 luxury hotels and resorts in leading business gateways and leisure destinations across North America, including exceptional golf and spa retreats, as well as some dynamic business settings.In this episode, Josh shares details of the evolution and recent re-launch of Omni's “Select Guest” loyalty program and some of the major changes they’ve implemented and why.Enjoy!Show notes:1) Josh Belkin2) Omni Hotels & Resorts3) Select Guest

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode features an award-winning brand in the entertainment industry in The Netherlands.With more than 30 cinemas around the country, Pathé Theatre's welcomed more than 14 million visitors in 2023, showing a renewed interest from consumers in enjoying the cinema experience.My guest is Loyalty Manager, Joyce Mense, who led the original design of Pathé Rewards which won two International Loyalty Awards back in 2020.Joyce joins me today to share the latest enhancements of their loyalty strategy, and some of the innovative ideas, such as their freemium subscriptions.Their goal is now to achieve a simpler yet a more fully integrated experience for cinema-lovers, featuring a comprehensive loyalty and digital brand proposition for consumers called Club Pathé.I hope you enjoy my conversation with Joyce Mense from Pathé cinemas in The Netherlands.Show notes:1) Joyce Mense2) Pathé Theatre3) Club Pathé4) ARMIN’S ALL-ACCESS5) Article: Innovators Break The Mould, At The 2020 Loyalty Magazine Awards

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today's conversation is designed to showcase some lessons and learnings from Brazil.My guest is Tatyane Macêdo, Head of Communications at a loyalty consulting company called Valuenet, based in Sao Paulo, Brazil.She is also the Editor-in-chief of Tudo Sobre Incentivos, which they describe as the main educational content platform on Loyalty and incentives in Brazil.Tatyane reached out to us to share some research they conducted with a sample of consumers in Brazil, and conducted in partnership with ABEMF, which is essentially the South American Loyalty Association.The research is in its third year and was designed to get a better understanding of the perceptions of these consumers around the various loyalty programs they are members of – what they like and dislike, as well as some ideas on how Brazilian loyalty programs can serve them even more.If you’re interested in Brazil as a market for your business, please listen to learn some insights from this conversation.Show notes:1) Tatyane Macêdo2) Valuenet3) Tudo Sobre Incentivos⁠4) ABEMF

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available in both audio on "Let's Talk Loyalty" and in video format on www.Loyalty TV.Our guest today is both a loyalty expert and a great friend of our show.Lisa Brightwell is the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based here in Dubai.Lisa joined me on the show previously in April 2021, to talk about some very innovative topics in the industry, and today’s she’s doing exactly the same!As you will hear, Lisa is particularly passionate about employee loyalty, effectively designing your loyalty strategy BEFORE choosing a technology platform, as well as the simplicity and power of card-linked loyalty – a concept she has launched for some of the biggest programs in Dubai, including Skywards from Emirates.Please listen and enjoy our conversation.Show Notes:1) Lisa Brightwell2) Bright Insights Consulting3) Tell Me Why American Airlines's podcast for staff4) Watch this episode on www.Loyalty.tv

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode focuses on ‘The Paddock’ – the digital loyalty programme of Oracle Red Bull Racing, featuring insights from Elliot Warman, the Digital Product Manager for Oracle Red Bull Racing.Elliot heads up ‘The Paddock’. Having worked in digital financial services for 5 years with HSBC, he made the switch to work in Formula One last June. He’s passionate about building a sense of community amongst the team’s fans, particularly those that don’t have the chance to attend races.He’s worked on various different marketing campaigns for the loyalty programme, including the team’s biggest fan campaign in 2023 called ‘Make Your Mark’, which gave the chance for its loyalty members to design the car livery for the United States Grand Prix’s this year and win a trip to the races.Today we will be learning about Elliot’s favourite loyalty programmes, what loyalty looks like in Formula One and of course, all about Oracle Red Bull Racing’s digital loyalty programme, ‘The Paddock’.Hosted by Charlie Hills.Show Notes :1) Elliot Warman2) Oracle Red Bull Racing3) ‘Make Your Mark’⁠4) European Loyalty Whitepaper5) Mando-Connect6) YouGovLet's Talk Loyalty Webinar DetailsIf you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xgEven if you can't join live, we'll share the recording with you.

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th.Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level.Bill Hanifin and Aaron Dauphinee lead The Wise Marketer Group, which positions itself as “The Global Voice of Loyalty”.The group includes their online magazine and the “Loyalty Academy” training program, which we are specifically featuring as the content source for our Tuesday episodes in 2024.Today's episode explains what you can expect in the weeks and months ahead in the "Wiser Loyalty" Tuesday Podcast series, as we together focus on growth and excellence in our industry in 2024.Show Notes :1)⁠ Bill Hanifin2) ⁠Aaron Dauphinee3) ⁠The Wise Marketer Group⁠ ⁠⁠⁠⁠⁠4) ⁠Loyalty Academy5) Cumberland Farms6) ⁠⁠ Stakeholder Loyalty Article7) Do Hard Things

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV.It has already been a year since we met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia.Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue.Show Notes :1) Ben Lipsey2) Air France3) KLM⁠4) Transavia⁠5) ⁠Flying Blue⁠6) www.Loyalty TV⁠.

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Amanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co.Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face adversity.The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in September 2023 after very personal adversity from personal health challenges in 2022.During this podcast, the authors debate how the books are similar in parts but overall vastly different and what is the major take home value for their readers.Show Notes:1) Phil Shelper2) Loyalty Reward & Co⁠3) Loyalty Programs: The Complete Guide (2nd Edition)4) Blind Loyalty – 101 Loyalty Concepts Simplified

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs.Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines.Nik is now based between Singapore and the Philippines, where his new business Loyalty ConnectOS enables loyalty, digital and data businesses to access resources offshore to extend their teams for data analytics, operations and marketing execution.Listen today to enjoy my conversation with Nik Laming, all about creating successful co-brand partnerships that deliver value for programme owners, programme members and of course their banking partners!Show Notes:1) Nik Laming2) Loyalty ConnectOS3) #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV".This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong.yuu Rewards was launched by DFI Retail Group in 2020, and now serves almost 5 million members.The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territories, operating over 10,500 outlets, and employing more than 216,000 team members.yuu Rewards allows members to earn points at over 2,500 outlets such as 7-Eleven, IKEA, KFC and Pizza Hut.Our guest today is Anushree Khosla, yuu Rewards Director.Anushree shares all of the latest propositions including the launch of yuu Stamps and their gamification and mission-based propositions.Listen to enjoy my conversation with Anushree Khosla.Show Notes : 1) yuu Rewards⁠2) DFI Retail Group3) Anushree Khosla⁠4) Watch this episode at www.Loyalty.TV.

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode of Let's Talk Loyalty features our latest announcement and breaking news for 2024, introducing our new guest host, Carly Neubauer⁠.Carly is based in Melbourne Australia, where she is a hugely popular loyalty industry personality, thanks to an incredibly impressive career, including agency, brand and loyalty community roles, which you’ll hear her explain in our conversation today.Carly is also a compère and committee member for the Australian Loyalty Association, as well as the Co-Founder & Director of Elevate Loyalty & Pay2Elevate.Today, we are thrilled to announce that, starting next month in February 2024,Carly will be hosting a monthly episode of Let's Talk Loyalty, bringing her expertise and more leading loyalty industry personalities from the Australian market to you.Please join us in meeting Carly and wishing a warm welcome as shejoins our growing team!Show Notes:1) ⁠⁠Carly Neubauer⁠⁠2) Australian Loyalty Association3)⁠ Elevate Loyalty⁠4) Pay2Elevate5) Zero Co 6) who gives a crap7) IMA MEAPAC8) Eat Up9) Direct Episode Link:https://letstalkloyalty.com/479-breaking-news-announcing-our-latest-guest-host-carly-neubauer/

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Welcome to 2024!As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode!Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success.In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked with us in 2023 and have confirmed their plans to do even more with us in 2024, so to Marigold, Comarch, Epsilon, Points by Plusgrade, Phaedon, Collinson Group, Value Dynamx, and Mastercard. I’m incredibly proud to be working with all of you and thank you for your support!I really hope you enjoy our first episode of 2024 and we look forward to sharing even more incredible loyalty content with you in the year ahead!Show Notes1) ⁠ Let's Talk Loyalty 2) ⁠Marigold⁠3) ⁠Comarch⁠4) ⁠Epsilon5) ⁠Points by Plusgrade⁠6) Phaedon7) Collinson Group8) Value Dynamx9) Mastercard10) Paula Thomas11) Pooja Venugopal12) McDonald's Interview

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023.Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic.Loyalty Bl Arabi is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions.Our guest, Nizar Al Qabbani is a Certified Loyalty Marketing Professional, and an actuarial graduate, so naturally he’s fascinated with data – in particular, creating value from unused data, a situation he sees occurring too frequently.Today Nizar shares his loyalty background and insights, and also some of the trends he is seeing in loyalty in the Arab world.Listen to enjoy our conversation with Nizar Al Qabbani, co-Founder and podcast host of Loyalty Bil Arabi.Show Notes1) Loyalty Bl Arabi⁠2) Nizar Al Qabbani⁠3) Qitaf Rewards4) Umniah5) Watch this episode at www.Loyalty.TV.

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.⁠Today’s episode features an interview with a global brand for the first time ever based in Egypt.ExxonMobil⁠ Egypt is a well-known company in both consumer & industrial supply of finished lubes in markets around the world, and we are delighted to be joined today by their loyalty program manager in Egypt, ⁠Sherif Fahmy⁠.As you will hear Sherif explain, ExxonMobil Egypt was the first ever loyalty program launched by a downstream company in Egypt, so as you can imagine, we were excited to hear how they approached this project, and what proposition they chose to launch to take full advantage of this market opportunity.Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.Show Notes:1) ⁠ExxonMobil⁠2) ⁠Sherif Fahmy**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Amanda was joined by Pieter Twine the General Manager of the “MySchool MyVillage MyPlanet” loyalty programme, based in South Africa.This is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards.Show Notes: 1) ⁠ Pieter Twine2) ⁠MySchool MyVillage MyPlanet3) ⁠#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.4) International Loyalty Awards5) South African Loyalty Awards

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Hello and welcome to today’s episode of LTL and Loyalty TV.My guest today really opened my eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market.Vlad Treves and his team have built over sixty programs in Russia, Europe, The Ukraine and Indonesia across retail, hospitality, banking as well as coalition programmes in many of these markets.Now they run an international community of marketers offering loyalty and CX events, research and training courses, as well as the Russian Loyalty Awards.In this episode, Vlad shares insights from his loyalty career, and announces the details of the Loyalty and CX Conference and Global Loyalty Awards event that his team are running for the first time in Dubai in January 2024.We hope you enjoy listening to these loyalty marketing insights from Russia.Show Notes:1) ⁠Vlad Treves2) Spectrum3503) The Global Loyalty & CX Awards4) LOYALTY & CX GULF'245) LTL #254: Loyalty Innovation in the Railway Industry6) Russian Loyalty Awards7) Watch this episode on Loyalty.TV

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode shares the story of a re-launched B2B loyalty program that has been supporting important relationships and growth in the dermatology market in the US.Galderma recently reported a record 2 Billion USD in net sales for the first six-months of 2023, as it continues to grow its market share in this high growth sector.Joining us to share how both the mindset and mechanics of the loyalty marketing industry are supporting such incredible growth is Meghan Jordan, Senior Director, Loyaltyand Customer Retention at Galderma.Please enjoy this conversation, all about this B2B loyalty program, dedicated to supporting Doctors and dermatology professionals to grow their businesses in the aesthetic market.Show Notes:1) Galderma2) Meghan Jordan⁠

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon, CEO of Flycoin, an innovative crypto-based rewards option that’s focused on loyalty programmes in the travel and hospitality sector.Flycoin is a digital currency which can be used to reward members with an asset they control – so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, you will enjoy today’s conversation.Show Notes: 1) Flycoin2) Lenny Moon3) #270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is also available in video format on www.Loyalty.TV as well as in audio format.Today we are back in Asia, this time in Vietnam to learn all about Lotusmiles, the loyalty programme for Vietnam Airlines.Vietnam Airlines is part of the SkyTeam Alliance and our guest today is Thi Thu Hien Tran, Deputy Director of Lotusmiles, based in Hanoi in Vietnam.Hien shares the journey for Lotusmiles from its original launch in 1999 through to today and their latest achievements in loyalty. Show Notes:1) Thi Thu Hien Tran2) Lotusmiles3) Vietnam Airlines4) Watch this episode at ⁠www.Loyalty.TV⁠⁠.

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode focuses on Caffè Nero's loyalty programme, featuring insights from James Flett, the Marketing Director for Caffè Nero.James has worked for more than 10 years on some of the UK’s largest and most loved loyalty programmes and has a wealth of experience about what motivates customer behaviour and change.He heads up the UK Marketing team at Caffè Nero where he has many customer-centred responsibilities including Nero’s famous ‘little blue loyalty stamp card’. In 2017 he launched the Caffè Nero app – the paper card’s digital sister – that’s now used by more than 3 million people globally.Prior to Caffe Nero he worked at the iconic music retailer, HMV, building Curzon cinemas on top of shops, inserting experiential retail in music festivals, and partnering with Apple to launch their products in-store.Today we will be learning about James’ favourite loyalty programmes, what the loyalty landscape looks like in the coffee sector and about the Caffe Nero loyalty programme!Hosted by Charlie Hills.Show Notes :1) James Flett⁠2) Caffè Nero3) European Loyalty Whitepaper4) Mando Connect5) YouGov

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by Karlijn Van Den Berg, HEMA’s Loyalty & CRM Manager, based in the Netherlands, who shares her insights on how to drive customer loyalty the old-fashioned way.With an incredible heritage of almost 100 years, HEMA’s approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.Show Notes :- 1) ⁠ Karlijn Van Den Berg⁠2) ⁠HEMA’s3) ⁠⁠⁠⁠#269: HEMA's Heritage and Values Drive Customer Loyalty

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on www.Loyalty.TV.This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face.The North Face® describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors.As you can imagine, both the mindset and the mechanics of loyalty marketing play a huge role for The North Face, so I am delighted to be joined for this episode by Vanessa Christie (former Director of Loyalty for the Americas) as well as Erica Hood, Director of Global Membership and Services.Please listen and enjoy this conversation and insights from The North Face.Show Notes :- 1) The North Face®2) Vanessa Christie - Former Director of Loyalty for the Americas3) Erica Hood⁠4) www.Loyalty.TV⁠.

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show.This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.Hosted by Amanda CromhoutShow Notes :- 1) ⁠Dean Kowarski2) ⁠Virgin Active3) ⁠ Virgin Active Rewards

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Matt Goldberg from Floor and DécorMatt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide,This is a B2B program with a vision of continually growing share of wallet with their business customers. Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements.Show Notes :- 1) ⁠ Matt Goldberg2) Floor and Décor⁠3) ⁠Pro Premier Rewards 4) ⁠#267: Floor & Decor Shares the "Pro Premier Rewards" Program

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is also available in video format on www.Loyalty TV.Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand.The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation.Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland.Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally!Listen / watch to enjoy this conversation with Beth Leverton from the Ford Motor company.Show Notes :- 1) The Ford Motor Company2) Beth Leverton⁠3) www.Loyalty TV⁠

Today’s episode features our friends in ValueDynamx, a platform designed to make loyalty programs more relevant to customers by offering curated offers and rewards.James Berry is their Managing Director, Commercial, and he joins me today to sharewhy airlines like Jetblue, Etihad Airways and Emirates, as well as retail-led programs like Nectar in the UK are increasingly excited about broadening their propositions and their rewards portfolios with the Valuedynamx platform.James also shares some nuances and insights on how members engage with loyalty programs in different markets and across different demographics.This episode is sponsored by Valuedynamx.Show Notes : 1) ValueDynamx2) James Berry⁠

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America.The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep! Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members.Hosted by Tom Peace.Show Notes :- 1) Sleep Number⁠2) Lisa Erickson⁠3) Inner Circle Rewards4) #266: "Sleep Number" Leverages Loyalty to Drive Advocacy

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available as audio as well as video on Loyalty TV.This episode features loyalty in the telecommunications sector.Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers.The Globe Group closed the first nine months of 2023 with an all-time high in consolidated revenues fueled by strong contributions from its mobile, corporate data, and non-telco services as Globe transitions from a telco to a techco.Listen to learn all about Globe Rewards and its role driving the Globe Group business.Show Notes:1) ⁠⁠Jerome G Patalud2) ⁠Globe Group⁠⁠3) ⁠Globe Rewards⁠4) Watch the full video interview at ⁠LoyaltyTV

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas.Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn about the loyalty landscape in Greece – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.Hosted by Charlie Hills. Show Notes :1) Spyros Doukas2) European Loyalty Whitepaper3) Mando-Connect 4) YouGov5) OPAP

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace.“Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.Tom summarises Simon’s discussion on how data is no longer “the new oil” but actually even more powerful now that it is becoming increasingly shareable. Simon also showcases some incredible statistics to drive customer or employee loyalty using the fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.Hosted by Tom Peace Show Notes :1) Simon Rowles2) Beyonde3) #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode is available in both audio and also video format on www.Loyalty TV.United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”.According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the MileagePlus® program, with approximately 800,000 enrolling in that month alone.Joining us today to share how they achieved some of their superb results is Luc Bondar, COO and President, MileagePlus.This interview was recorded on 25 August 2023.Show Notes:1) United2) MileagePlus® program3) Luc Bondar⁠ - COO & President MileagePlus4) Watch the full video interview at LoyaltyTV

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This interview with two senior executives at IAG Loyalty is a must listen for all loyalty professionals.Rob McDonald, Chief Commercial Officer, and Silvia Espinosa, Chief Customer Officer share deep insights about the IAG Loyalty business.It operates with 40 million members and incredibly, 3000 Avios are collected every second, whilst 2000 Avios are used per second!Interestingly, 60% of Avios are collected outside of flying.Rob and Silvia talk through IAGL’s partner approach with recent successes.We also hear about innovations such as Avios-only flights, gamification engagement through Avios booster and IAGL’s wine flyer.Hosted by Amanda Cromhout Show Notes:1) ⁠Rob McDonald2) ⁠ ⁠Silvia Espinosa⁠3) IAG Loyalty 4) IAG Loyalty LinkedIn Page

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding.Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding! The program is has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams!Hosted by⁠⁠ Tom Peace ⁠Show Notes:1) ⁠⁠⁠⁠Dave Canty2)⁠ Bilt Rewards⁠3) ⁠⁠⁠⁠#261: Building Bilt Rewards from Strength to Strength

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is also available in video format on www.Loyalty TV. Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s.Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide.Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of Casey’s Rewards.He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity.Listen to enjoy our conversation with Mike Templeton from Casey’s.Show Notes:1) Mike Templeton⁠2) Casey's⁠3) Casey’s Rewards⁠4) Casey's Investor Deck 5) www.Loyalty TV⁠

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today we showcase another award-winning loyalty program – this time in Europe.Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries.Our guest is Sebastian Hense, Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs.Sebastian explains some of their key pillars of success and how they achieved the task of launching a program that’s low cost and efficient, as well as simple and scalable, which won the “Best Loyalty Launch” award at the 2023 International Loyalty Awards in London.Please do enjoy my conversation with Sebastian Hense from Kik Rewards.Show Notes:1) Sebastian Hense2) Kik Textiles

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies.Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program.Hosted by⁠⁠ Tom Peace ⁠Show Notes:1) ⁠⁠⁠⁠Stuart Evans2) ⁠⁠⁠⁠#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TVLoyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these.Joining me today to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of Loyalty Methods.Emil share some fascinating insights on their methodology and approach to de-risking a loyalty program that has decided to replace its underlying platform, as well as the way they think about their product roadmap.This episode is sponsored by Loyalty Methods.Show Notes:1) ⁠⁠⁠⁠⁠⁠⁠⁠ Emil Sarkissian⁠2)⁠⁠ ⁠⁠⁠⁠⁠Loyalty Methods⁠3) Loyalty TV

Creating customer loyalty is both an art and a science, and the best brands invest in expert advice as well as the best technology. In today's interview, we'll explore how to optimise these key success factors, what works, and why! Simon Jeffs is the Principal Marketing Strategist at Marigold, and today he shares the seven underlying principles of any loyalty programme, as well as some inspiration from global brands, which together can shape compelling propositions that truly harness a brands unique capabilities. Simon's expertise will help you ensure your strategic foundations are based on sound loyalty principles that are compelling to customers and commercial stakeholders in equal measure.This episode is sponsored by Marigold.Show Notes:1) ⁠⁠⁠⁠ Simon Jeffs⁠2)⁠ ⁠⁠⁠ Marigold⁠

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co. Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes.Tom’s highlights include airline programs role, positioning, and potential for greater profits. It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.Hosted by⁠ Tom Peace Show Notes:1) ⁠Mark Ross Smith 2) ⁠⁠⁠Loyalty Status Co⁠⁠3) ⁠#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits