#471: Vietnam Airlines Shares Lotusmiles Loyalty Insights
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
This episode is also available in video format on www.Loyalty.TV as well as in audio format.
Today we are back in Asia, this time in Vietnam to learn all about Lotusmiles, the loyalty programme for Vietnam Airlines.
Vietnam Airlines is part of the SkyTeam Alliance and our guest today is Thi Thu Hien Tran, Deputy Director of Lotusmiles, based in Hanoi in Vietnam.
Hien shares the journey for Lotusmiles from its original launch in 1999 through to today and their latest achievements in loyalty.
Show Notes:
2) Lotusmiles