#501: MGM Resorts International - Leveraging Loyalty to Win Hearts and Minds
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Today's episode is available as a podcast on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.
This episode features another iconic brand - MGM Resorts!
Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas.
Our guests are Anil Mansukhani, Vice President Loyalty Marketing and Beck Sundquist, the Vice President of Product Management at MGM Resorts International.
Enjoy the show!
Show Notes:
3) MGM Resorts
4) MGM Rewards