#492: Driving Member Engagement for the Super Retail Group in Australia
Let's Talk Loyalty · Paula Thomas
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Show Notes
This episode is sponsored by Points, a Plusgrade company.
Read more about their Exchange solution as a growth channel for loyalty programs here.
Today’s episode is available on both "Let's Talk Loyalty" and Loyalty TV, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group.
The Super Retail Group is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud owner of four iconic brands: Supercheap Auto,
Our guest is Aaron Fuller, General Manager of Member Engagement for the Super Retail Group, where he and his colleagues are helping more than 10 million members live out their passions in sport, fashion, automotive & the great outdoors.
Aaron shares their latest exciting propositions already launched, as well as some
fascinating insights on the consumer psychology insights that he believes we loyalty professionals need to understand in order to optimize our programmes.
Show Notes:
1) Aaron Fuller
4) rebel
5) BCF
6) Macpac